WEBVTT - Meta Platforms Chief Product Officer Chris Cox Talks Meta Connect

0:00:02.520 --> 0:00:07.080
<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

0:00:08.960 --> 0:00:14.200
<v Speaker 2>Take super intelligence seriously. This is going to be the

0:00:14.240 --> 0:00:19.120
<v Speaker 2>most important technology in our lifetimes. AI should serve people,

0:00:20.000 --> 0:00:22.720
<v Speaker 2>not just be something that sits in a data center

0:00:22.800 --> 0:00:27.000
<v Speaker 2>automating large parts of society. So we design our glasses

0:00:27.920 --> 0:00:31.840
<v Speaker 2>to be able to empower people with new capabilities as

0:00:31.840 --> 0:00:33.159
<v Speaker 2>soon as they become possible.

0:00:34.000 --> 0:00:37.440
<v Speaker 1>Meta CEO Mark Zuckerberg. They're at Metaconnect last night unveiling

0:00:37.479 --> 0:00:40.760
<v Speaker 1>a host of new AIPOWD wearables and features for its

0:00:40.800 --> 0:00:45.000
<v Speaker 1>metaverse platform, including glasses. Mark reaction, Well, we're up about

0:00:45.000 --> 0:00:46.839
<v Speaker 1>a percentage point on the day. We're about to hear

0:00:46.880 --> 0:00:49.919
<v Speaker 1>from Chris Cox in a moment, but first I want

0:00:49.920 --> 0:00:53.360
<v Speaker 1>to bring in Bloomberg's Riley Griffin, and the market reaction

0:00:53.640 --> 0:00:56.959
<v Speaker 1>is Bank of America saying, look, this is still an

0:00:56.960 --> 0:01:00.680
<v Speaker 1>eight hundred dollars ar glasses still early for adoption. But

0:01:00.720 --> 0:01:03.200
<v Speaker 1>then you've got cities saying these must have and a

0:01:03.240 --> 0:01:06.000
<v Speaker 1>clear extension of the superintelligence by Riley.

0:01:06.040 --> 0:01:09.040
<v Speaker 3>How do you assess it, Caroline? It's a great question,

0:01:09.040 --> 0:01:11.160
<v Speaker 3>and I'm eager to hear from Chris Cox about how

0:01:11.200 --> 0:01:14.480
<v Speaker 3>he's used the market reaction as well. This is a

0:01:14.520 --> 0:01:18.280
<v Speaker 3>first of its kind glass for Meta. This is an

0:01:18.319 --> 0:01:22.800
<v Speaker 3>AI powered display on the glasses that should bring a

0:01:22.800 --> 0:01:24.959
<v Speaker 3>lot of the functionality of your phone. But importantly it

0:01:25.000 --> 0:01:29.960
<v Speaker 3>still requires the phone itself and a neural wristband. So

0:01:30.280 --> 0:01:33.319
<v Speaker 3>whether than not this becomes a mass consumer product we'll

0:01:33.319 --> 0:01:36.480
<v Speaker 3>still have to see, but it as an innovation is

0:01:36.560 --> 0:01:39.399
<v Speaker 3>certainly a big unveiling by the company.

0:01:40.200 --> 0:01:42.280
<v Speaker 1>Let's get to the company, Blue Mos Riley Griffin, thank

0:01:42.319 --> 0:01:44.800
<v Speaker 1>you so much for that analysis. We've got to get

0:01:44.800 --> 0:01:46.920
<v Speaker 1>out to metas headquarters in Menlo Park now where our

0:01:46.920 --> 0:01:48.520
<v Speaker 1>own ed Ludlow is standing by.

0:01:51.880 --> 0:01:54.600
<v Speaker 4>Yeah, thanks Cara. A year ago today almost I was

0:01:54.640 --> 0:01:57.520
<v Speaker 4>sat here having spent six hours with the engineering team

0:01:57.520 --> 0:02:01.080
<v Speaker 4>that we're working on a Ryan a fully ormented glasses

0:02:01.800 --> 0:02:05.560
<v Speaker 4>that was being dog fooded internally, right, this was about testing.

0:02:06.000 --> 0:02:09.360
<v Speaker 4>Fast forward to today and we have a halfway the

0:02:09.400 --> 0:02:12.880
<v Speaker 4>Meta ray band display smart glasses with a display in

0:02:12.919 --> 0:02:17.280
<v Speaker 4>the lens, and the reaction has been this is a

0:02:17.320 --> 0:02:20.800
<v Speaker 4>consumer technology innovation worth talking about. So delighted to do

0:02:20.880 --> 0:02:24.400
<v Speaker 4>so with Chris Cox, Messa's chief product officer. I think

0:02:24.440 --> 0:02:27.360
<v Speaker 4>that context is really important, right, the evolution from oryan

0:02:27.400 --> 0:02:32.480
<v Speaker 4>to this halfway point. But my question to start is

0:02:32.520 --> 0:02:35.680
<v Speaker 4>who is this targeted at, right? You have generations of

0:02:35.720 --> 0:02:39.480
<v Speaker 4>prior generation meta ray band wearers or is this a

0:02:39.520 --> 0:02:41.560
<v Speaker 4>new entry people starting from scratch.

0:02:41.720 --> 0:02:44.640
<v Speaker 5>I think it'll probably be some combination of both. So,

0:02:44.800 --> 0:02:46.880
<v Speaker 5>just because we're talking about it here, these are the

0:02:47.400 --> 0:02:50.200
<v Speaker 5>meta ray ban displays. You can see. We've worked with

0:02:50.360 --> 0:02:53.000
<v Speaker 5>ray Band to get them into the form factor that

0:02:53.080 --> 0:02:56.359
<v Speaker 5>people are comfortable wearing. This is the most worn design

0:02:56.840 --> 0:02:59.400
<v Speaker 5>for a pair of sunglasses or glasses. And so we're

0:02:59.440 --> 0:03:01.639
<v Speaker 5>starting with something we didn't want to put something onto

0:03:01.680 --> 0:03:04.440
<v Speaker 5>the market that was clunky. We're starting with something that's really,

0:03:04.440 --> 0:03:07.360
<v Speaker 5>really nice. And I also just mention there's a wave

0:03:07.400 --> 0:03:10.799
<v Speaker 5>guide in here, okay, which a wave guide being basically

0:03:10.800 --> 0:03:13.799
<v Speaker 5>it's light that's being projected through a series of mirrors

0:03:14.320 --> 0:03:17.320
<v Speaker 5>into a small display that appears just below your right eye.

0:03:17.360 --> 0:03:18.880
<v Speaker 5>And you can actually change where that is.

0:03:19.760 --> 0:03:22.840
<v Speaker 4>It's eight hundred dollars, right, that's right. But the emphasis

0:03:22.880 --> 0:03:25.400
<v Speaker 4>over and over again is like this is a consumer product. Yes,

0:03:25.480 --> 0:03:27.960
<v Speaker 4>it's not for engineers, that's right. What is the one

0:03:28.040 --> 0:03:30.399
<v Speaker 4>killer feature in it then that you think is going

0:03:30.440 --> 0:03:35.320
<v Speaker 4>to appeal messaging? Just messaging, Well, that's how he uses it.

0:03:35.400 --> 0:03:37.120
<v Speaker 5>Yeah, Yeah, messaging, i'd say is going to be the

0:03:37.120 --> 0:03:40.200
<v Speaker 5>most useful. To start, it comes with this wristband, which

0:03:40.200 --> 0:03:43.240
<v Speaker 5>is an EMG wristband. You wear it around your wrist.

0:03:43.280 --> 0:03:48.240
<v Speaker 5>It detects very subtle muscular and nervous system sort of activity,

0:03:48.600 --> 0:03:51.600
<v Speaker 5>so that you can just use a tiny gesture with

0:03:51.640 --> 0:03:56.080
<v Speaker 5>your fingertips to control Essentially a cursor controls the display.

0:03:56.440 --> 0:03:58.960
<v Speaker 5>So we've worked to get into something that means that

0:03:59.040 --> 0:04:01.840
<v Speaker 5>you can use a display in glasses without needing to

0:04:01.960 --> 0:04:04.040
<v Speaker 5>wave your hands around in the world or care around

0:04:04.040 --> 0:04:04.840
<v Speaker 5>and mouse or something.

0:04:04.920 --> 0:04:07.040
<v Speaker 4>And this is why evolution is important. The neural band

0:04:07.200 --> 0:04:10.840
<v Speaker 4>is directly from the Iran project that I remember experimenting

0:04:10.880 --> 0:04:12.119
<v Speaker 4>with the technology one year ago.

0:04:12.200 --> 0:04:14.320
<v Speaker 5>So the R and D here is you have the

0:04:14.360 --> 0:04:17.320
<v Speaker 5>north Star, which you've seen, which is Oriyan like you said,

0:04:17.600 --> 0:04:20.279
<v Speaker 5>and then you're also working forwards from what we know

0:04:20.360 --> 0:04:23.240
<v Speaker 5>people are comfortable wearing, which is the ray bands. I

0:04:23.279 --> 0:04:25.080
<v Speaker 5>think we're going to see early adopters pick it up

0:04:25.080 --> 0:04:27.320
<v Speaker 5>to your question, Yes, I think we're going to see

0:04:27.880 --> 0:04:30.880
<v Speaker 5>enthusiasts like you were mentioning to me before. You wear

0:04:30.960 --> 0:04:33.760
<v Speaker 5>the meta ray bands a fair amount.

0:04:33.480 --> 0:04:36.479
<v Speaker 4>App but I wear them when I'm driving well, that's

0:04:36.520 --> 0:04:40.440
<v Speaker 4>a thing because the display in the ray band display right,

0:04:40.560 --> 0:04:42.719
<v Speaker 4>obviously if you're driving, not the best use kits not

0:04:42.760 --> 0:04:46.280
<v Speaker 4>intended for driving. Last night, you did live demos. Some

0:04:46.320 --> 0:04:48.640
<v Speaker 4>of them didn't go very well, but you're getting a

0:04:48.680 --> 0:04:52.599
<v Speaker 4>lot of credit for doing live demos, just very simply

0:04:52.640 --> 0:04:55.240
<v Speaker 4>and for transparency. What did go wrong in those demos?

0:04:55.520 --> 0:04:57.919
<v Speaker 5>I haven't looked into them. I believe it was the

0:04:57.960 --> 0:05:01.800
<v Speaker 5>Wi Fi. We're trying to have these events where we're

0:05:01.800 --> 0:05:05.000
<v Speaker 5>not canning them. We know people don't want something that's canned,

0:05:05.240 --> 0:05:06.919
<v Speaker 5>so we're airing on the side of trying to do

0:05:06.960 --> 0:05:07.279
<v Speaker 5>it live.

0:05:07.480 --> 0:05:10.920
<v Speaker 4>I've got a question from our audience. Yeah, ray band display.

0:05:11.000 --> 0:05:14.160
<v Speaker 4>Will it be available for prescription lensers? Yes? And why

0:05:14.279 --> 0:05:16.800
<v Speaker 4>was that important? This is a question that's come up

0:05:16.839 --> 0:05:17.800
<v Speaker 4>a lot with raybans.

0:05:17.920 --> 0:05:20.440
<v Speaker 5>Well, just we know around one to two billion people

0:05:20.440 --> 0:05:23.400
<v Speaker 5>on Earthware glasses. One of them are wearing them as sunglasses,

0:05:23.440 --> 0:05:25.120
<v Speaker 5>and then a whole bunch of folks are wearing them

0:05:25.160 --> 0:05:25.960
<v Speaker 5>with prescriptions.

0:05:26.160 --> 0:05:28.640
<v Speaker 4>Chris, where are these going to be manufactured? I'm not

0:05:28.640 --> 0:05:31.960
<v Speaker 4>one hundred percent sure, your chief product officer, and you

0:05:32.000 --> 0:05:32.240
<v Speaker 4>don't know.

0:05:32.480 --> 0:05:34.560
<v Speaker 5>Yeah, I think it's in a handful of places. The

0:05:34.720 --> 0:05:37.080
<v Speaker 5>parts are assembled in a bunch of different places.

0:05:37.240 --> 0:05:40.120
<v Speaker 4>Not China, or is there a sensitivity around supply chain

0:05:40.160 --> 0:05:41.160
<v Speaker 4>hardware in China.

0:05:41.200 --> 0:05:43.080
<v Speaker 5>I believe there's some work being done in China, but

0:05:43.080 --> 0:05:44.279
<v Speaker 5>I'm not one hundred percent sure.

0:05:44.600 --> 0:05:47.080
<v Speaker 4>What I'm always trying to understand with Meta is where

0:05:47.120 --> 0:05:50.640
<v Speaker 4>the company stands today. At times and presently, I think

0:05:50.640 --> 0:05:54.480
<v Speaker 4>about the family of apps. You ran Facebook, Those people

0:05:54.600 --> 0:05:58.200
<v Speaker 4>that are religious users of Facebook or WhatsApp, what is

0:05:58.279 --> 0:06:01.320
<v Speaker 4>their relationship to this new generation of hardware.

0:06:01.000 --> 0:06:03.120
<v Speaker 5>So you'll be able to use WhatsApp on the device.

0:06:04.000 --> 0:06:06.520
<v Speaker 5>We're trying to make sure that we're starting with communication,

0:06:07.040 --> 0:06:09.760
<v Speaker 5>which is where the company comes from, making sure those

0:06:09.800 --> 0:06:12.800
<v Speaker 5>products work well on the device. You're also able to

0:06:13.040 --> 0:06:15.880
<v Speaker 5>view Instagram reels, which we know people love. We're trying

0:06:15.920 --> 0:06:18.240
<v Speaker 5>to just get a handful of first party experiences right,

0:06:18.560 --> 0:06:20.440
<v Speaker 5>and then eventually we'll be able to open that up.

0:06:20.800 --> 0:06:23.760
<v Speaker 4>Mark was talking about this as the vehicle for super intelligence.

0:06:24.240 --> 0:06:26.880
<v Speaker 4>But you also have a background in software, So this

0:06:26.960 --> 0:06:29.640
<v Speaker 4>is the interface, This is how I interact with it.

0:06:29.800 --> 0:06:32.320
<v Speaker 4>But what other AI features can we expect to come

0:06:32.680 --> 0:06:35.360
<v Speaker 4>through this mechanism and the family of apps as well.

0:06:35.839 --> 0:06:40.159
<v Speaker 5>We mentioned yesterday Translation Live translation, yes, including the ability

0:06:40.160 --> 0:06:42.960
<v Speaker 5>to caption somebody or speaking to in a different language.

0:06:43.560 --> 0:06:46.880
<v Speaker 5>We also mentioned the ability to focus a conversation. We're

0:06:46.880 --> 0:06:49.520
<v Speaker 5>calling it conversation focus. So if you're in a crowded room,

0:06:49.839 --> 0:06:51.960
<v Speaker 5>if you're at a party, if you're at a concert,

0:06:52.279 --> 0:06:54.720
<v Speaker 5>you're able to focus in on the person who's speaking

0:06:54.760 --> 0:06:59.000
<v Speaker 5>to you and get a clearer audio of that. And

0:06:59.080 --> 0:07:02.919
<v Speaker 5>so all of those things involve applications of AI to

0:07:03.000 --> 0:07:05.040
<v Speaker 5>bring these things to life in ways that are practical.

0:07:05.160 --> 0:07:07.680
<v Speaker 4>I got a lot of questions from Meta users and

0:07:07.720 --> 0:07:11.800
<v Speaker 4>the audience about what the developer community needs to know,

0:07:12.000 --> 0:07:15.080
<v Speaker 4>but also your role in AI at Meta, what is

0:07:15.120 --> 0:07:17.160
<v Speaker 4>it that you are focused on right now? Because we've

0:07:17.200 --> 0:07:20.559
<v Speaker 4>reported a lot on the team changes the superintelligence team.

0:07:20.880 --> 0:07:23.520
<v Speaker 4>From a product perspective, I think people really want to understand,

0:07:23.520 --> 0:07:25.560
<v Speaker 4>like what is your focus and why are you going

0:07:25.640 --> 0:07:26.960
<v Speaker 4>to bring more functionality to that.

0:07:27.280 --> 0:07:29.920
<v Speaker 5>Well, so there's the wearables, but there's also creative tools.

0:07:30.160 --> 0:07:32.760
<v Speaker 5>So the ways that people are creating video, creating content

0:07:32.840 --> 0:07:35.840
<v Speaker 5>making that's really really easy. AI is going to make

0:07:35.840 --> 0:07:38.000
<v Speaker 5>it a lot easier for folks to do that. And

0:07:38.040 --> 0:07:40.960
<v Speaker 5>a huge part of what Facebook and Instagram are is

0:07:41.040 --> 0:07:43.240
<v Speaker 5>just you know, viewing the content that we create for

0:07:43.280 --> 0:07:45.320
<v Speaker 5>each other. So that's where we're expecting to lend a

0:07:45.320 --> 0:07:46.600
<v Speaker 5>lot of the newest technology.

0:07:46.680 --> 0:07:50.320
<v Speaker 4>Okay, so September thirtieth, it's very close and you will

0:07:50.360 --> 0:07:52.600
<v Speaker 4>soon be able to if you wish to Caro get

0:07:52.600 --> 0:07:55.760
<v Speaker 4>meta ray band displays. But the market one percent gain,

0:07:55.840 --> 0:07:58.320
<v Speaker 4>I think you said. The reaction is that this is

0:07:58.320 --> 0:08:01.520
<v Speaker 4>a genuine innovation in consumer technology, and so it'll be

0:08:01.560 --> 0:08:03.960
<v Speaker 4>interesting to see out the gate who goes for it.

0:08:04.160 --> 0:08:05.040
<v Speaker 4>Back to you in New York.

0:08:05.520 --> 0:08:08.760
<v Speaker 1>Fascinating conversation with Chris Cops. We appreciated ed