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Hiring Indeed is 16 00:00:57,440 --> 00:00:58,040 Speaker 1: all you need. 17 00:00:58,680 --> 00:01:01,400 Speaker 2: What's going on on earn is welcome the EYL University 18 00:01:01,480 --> 00:01:04,360 Speaker 2: the number one place for business education shatty talon what'll 19 00:01:04,360 --> 00:01:05,119 Speaker 2: we be bringing Yes. 20 00:01:05,200 --> 00:01:08,600 Speaker 3: EYL University already has over one hundred past webinars from 21 00:01:08,720 --> 00:01:13,440 Speaker 3: all areas of business. It includes weekly webinars from industry leaders. 22 00:01:13,680 --> 00:01:17,200 Speaker 3: It includes access to our investment Facebook group, movie club, 23 00:01:17,400 --> 00:01:21,080 Speaker 3: our book club. It also includes access to monthly financial 24 00:01:21,120 --> 00:01:24,000 Speaker 3: planning calls with yours truly. But what has been added 25 00:01:24,520 --> 00:01:27,680 Speaker 3: has access to MG the Mortgage Guys home Buyers Blueprint 26 00:01:27,720 --> 00:01:30,280 Speaker 3: over fourteen hours everything you need to know as far 27 00:01:30,280 --> 00:01:31,360 Speaker 3: as the home buying. 28 00:01:31,120 --> 00:01:32,080 Speaker 4: Process is concerned. 29 00:01:32,319 --> 00:01:35,280 Speaker 3: And also what has been added is access to our 30 00:01:35,360 --> 00:01:39,280 Speaker 3: monthly group chat call. So once a month, Me, Troy 31 00:01:39,319 --> 00:01:40,800 Speaker 3: and the whole team is going to let you in 32 00:01:40,840 --> 00:01:43,720 Speaker 3: on our personal plays, our portfolio, what we're doing and 33 00:01:43,840 --> 00:01:47,160 Speaker 3: more so all of that. We are running for a 34 00:01:47,200 --> 00:01:51,880 Speaker 3: special promo code of seventy percent off for limited time only. 35 00:01:52,000 --> 00:01:55,200 Speaker 3: So at the Eyluniversity dot com right now and take 36 00:01:55,240 --> 00:01:55,760 Speaker 3: advantage you. 37 00:01:55,760 --> 00:01:57,240 Speaker 5: Know not its works, don't wait, don't have to take you. 38 00:01:57,280 --> 00:01:57,600 Speaker 5: We'll see you. 39 00:01:57,640 --> 00:02:02,680 Speaker 6: On the other side, my graduates from my school being 40 00:02:02,800 --> 00:02:08,440 Speaker 6: forced back drop b drop, Mike drop back drop drop. 41 00:02:18,360 --> 00:02:20,880 Speaker 7: I got my hands on a book called The People's Principles, 42 00:02:20,919 --> 00:02:24,280 Speaker 7: which was written by Don Peebles. Don Peebles, billionaire black 43 00:02:24,320 --> 00:02:27,360 Speaker 7: developer from DC. That's where he started, then moved on 44 00:02:27,440 --> 00:02:30,720 Speaker 7: to Miami and went to Vegas and uh now it's 45 00:02:30,760 --> 00:02:34,480 Speaker 7: based in New York and I read this book really 46 00:02:34,560 --> 00:02:39,320 Speaker 7: was inspired by the really technical things that he said 47 00:02:39,360 --> 00:02:42,040 Speaker 7: within it. It's like, this is how I became what 48 00:02:42,120 --> 00:02:43,919 Speaker 7: I became. And I was like, oh, this is great. Okay, 49 00:02:43,960 --> 00:02:46,800 Speaker 7: well I'm follow a similar path, but just do it 50 00:02:46,800 --> 00:02:50,720 Speaker 7: my way. So on twenty seventeen, I twenty sixteen, I 51 00:02:50,760 --> 00:02:54,120 Speaker 7: got my first low income housing tax credit. So affordable 52 00:02:54,120 --> 00:02:57,600 Speaker 7: housing developments in the past were financed through Section eight. 53 00:02:57,800 --> 00:03:00,320 Speaker 7: So if you think about a Section eight property Brinnie 54 00:03:00,320 --> 00:03:02,919 Speaker 7: Green's in Chicago. You know some of these really large 55 00:03:02,919 --> 00:03:07,480 Speaker 7: berry farms in DC, really large complexes three four hundred 56 00:03:07,600 --> 00:03:11,600 Speaker 7: units and really just clusters of poverty. That's how they 57 00:03:11,639 --> 00:03:13,840 Speaker 7: were financing them. But now they use a tool called 58 00:03:13,919 --> 00:03:17,560 Speaker 7: Section forty two i RS Code. 59 00:03:16,400 --> 00:03:17,560 Speaker 4: Which is a tax credit. 60 00:03:18,040 --> 00:03:20,919 Speaker 7: So we are given a tax credit that we sell 61 00:03:21,000 --> 00:03:23,560 Speaker 7: to an investor and use that to finance the project. 62 00:03:23,560 --> 00:03:25,320 Speaker 3: Can you can you explain that a little bit, because yeah, 63 00:03:25,360 --> 00:03:27,680 Speaker 3: we section eight. I think most people know what Section 64 00:03:27,720 --> 00:03:29,880 Speaker 3: eight is, right, where it's like it's government and they 65 00:03:30,400 --> 00:03:34,000 Speaker 3: subsidized housing, right, and but Section A you don't have 66 00:03:34,040 --> 00:03:36,240 Speaker 3: to live in the projects like you can have a house. 67 00:03:36,360 --> 00:03:40,520 Speaker 7: So there's two different types. There's Section eight project based vouchures. 68 00:03:40,840 --> 00:03:44,680 Speaker 7: So projects got the Section eight assistance, but then they 69 00:03:44,720 --> 00:03:47,480 Speaker 7: were also like people based box where you can take 70 00:03:47,520 --> 00:03:48,240 Speaker 7: that you. 71 00:03:48,200 --> 00:03:50,840 Speaker 3: Go into like a house, and they pay the landlord. 72 00:03:51,560 --> 00:03:52,800 Speaker 3: So what's the new way? 73 00:03:53,000 --> 00:03:56,000 Speaker 7: Section forty two is the primary tool for affordable housing. 74 00:03:56,000 --> 00:03:58,960 Speaker 7: There's still some Section eight, there's still some vouchures, but 75 00:03:59,040 --> 00:04:03,000 Speaker 7: Section forty two just really high level. If you think 76 00:04:03,040 --> 00:04:06,880 Speaker 7: about a building, and you think about developing a building, 77 00:04:07,240 --> 00:04:10,480 Speaker 7: it may cost forty million dollars to develop. 78 00:04:10,160 --> 00:04:11,320 Speaker 4: A building, right. 79 00:04:12,640 --> 00:04:15,920 Speaker 7: Typically, in order to fund that building, you need rents 80 00:04:16,000 --> 00:04:19,960 Speaker 7: that'll pay you enough to then get a bank to 81 00:04:20,000 --> 00:04:22,520 Speaker 7: give you a loan, so you need a construction loan, 82 00:04:22,560 --> 00:04:24,320 Speaker 7: and then you need perman and financing. 83 00:04:24,600 --> 00:04:25,280 Speaker 4: So in order to. 84 00:04:25,200 --> 00:04:28,039 Speaker 7: Get the construction loan, one of the threshold items is, hey, 85 00:04:28,360 --> 00:04:31,440 Speaker 7: how much is the loan to value of this projected property? 86 00:04:31,880 --> 00:04:32,520 Speaker 4: So if your. 87 00:04:32,480 --> 00:04:35,520 Speaker 7: Value based on rents being at fifteen hundred dollars a month, 88 00:04:35,839 --> 00:04:37,599 Speaker 7: it equates to forty million dollars. 89 00:04:37,880 --> 00:04:39,160 Speaker 4: You can then build. 90 00:04:39,800 --> 00:04:42,160 Speaker 5: Who's doing the assessment of how much each one is worth? 91 00:04:43,279 --> 00:04:45,680 Speaker 4: Each unit? The market kind of determines that. 92 00:04:46,120 --> 00:04:50,320 Speaker 7: So drilling deeper into that, let's say fifteen hundred perer 93 00:04:51,440 --> 00:04:55,280 Speaker 7: equates to forty million dollars. Let's say now you're in 94 00:04:55,320 --> 00:04:57,640 Speaker 7: an area that rents can only be seven hundred and 95 00:04:57,720 --> 00:05:00,400 Speaker 7: fifty dollars per People still need to lo but we 96 00:05:00,440 --> 00:05:03,320 Speaker 7: still need additional housing in order to build that. The 97 00:05:03,360 --> 00:05:08,480 Speaker 7: government created a tax credit that subsidized developers for the difference. 98 00:05:09,720 --> 00:05:13,240 Speaker 7: So if the seven fifty gives me twenty million, I 99 00:05:13,520 --> 00:05:15,800 Speaker 7: effectively are gonna get I'm gonna get twenty million in 100 00:05:15,839 --> 00:05:17,640 Speaker 7: a tax credit to then make it balance and make 101 00:05:17,640 --> 00:05:17,960 Speaker 7: it work. 102 00:05:18,080 --> 00:05:22,400 Speaker 3: They so they'll pay you the developer, they pay the project, 103 00:05:22,440 --> 00:05:24,880 Speaker 3: the project. They pay them, not you personally, but they 104 00:05:24,880 --> 00:05:26,520 Speaker 3: fund the project and. 105 00:05:26,440 --> 00:05:29,560 Speaker 7: They allocate a tax credit to the developer to sell 106 00:05:29,680 --> 00:05:30,719 Speaker 7: on behalf of the project. 107 00:05:30,800 --> 00:05:33,000 Speaker 2: So they paid that the person paid seven hundred and 108 00:05:33,160 --> 00:05:34,800 Speaker 2: one thousand dollar if it was seventeen hundred and one 109 00:05:34,800 --> 00:05:36,560 Speaker 2: thousand dollars, is being paid. 110 00:05:36,720 --> 00:05:40,160 Speaker 4: Through through the tax credit upfront. 111 00:05:40,880 --> 00:05:42,839 Speaker 7: And in exchange for the tax credit, you have to 112 00:05:42,880 --> 00:05:46,000 Speaker 7: restrict the rents for a certain amount of time fifteen years, 113 00:05:46,040 --> 00:05:49,839 Speaker 7: thirty years, et cetera. And the rent to like market based. Yeah, 114 00:05:49,920 --> 00:05:53,480 Speaker 7: so it's based on the area median income. So that's 115 00:05:53,680 --> 00:05:57,159 Speaker 7: really like how they determine it, and they have different thresholds. 116 00:05:57,160 --> 00:05:59,880 Speaker 7: So a thirty percent unit is like very low in 117 00:06:00,560 --> 00:06:03,320 Speaker 7: a fifty percent unit and a sixty percent unit is what. 118 00:06:03,240 --> 00:06:05,719 Speaker 4: We will call workforce or affordable housing. 119 00:06:06,240 --> 00:06:08,640 Speaker 7: And then you have eighty percent units as well that 120 00:06:08,680 --> 00:06:12,080 Speaker 7: can be financed through this tax credit. And that's based 121 00:06:12,120 --> 00:06:15,159 Speaker 7: on So take DC one hundred thousand dollars area media 122 00:06:15,200 --> 00:06:19,800 Speaker 7: income in DC, UH fifty percent unit is fifty thousand dollars. 123 00:06:19,920 --> 00:06:23,120 Speaker 7: If a person makes fifty thousand dollars in DC, they 124 00:06:23,160 --> 00:06:27,120 Speaker 7: can qualify for affordable housing. Under this threshold. You take 125 00:06:27,200 --> 00:06:30,159 Speaker 7: thirty percent of that income divided by twelve months. That's 126 00:06:30,200 --> 00:06:32,080 Speaker 7: how you come out to the rent amount that you 127 00:06:32,120 --> 00:06:36,400 Speaker 7: can pay. Okay, So okay, yeah, so it's a little deep. Sorry, No, 128 00:06:36,560 --> 00:06:38,880 Speaker 7: that's that's right, up eyo, that's what we do. That's 129 00:06:38,920 --> 00:06:41,039 Speaker 7: the whole it's right, a lot of numbers right in 130 00:06:41,040 --> 00:06:44,040 Speaker 7: line with our content. So you meet, you meet down 131 00:06:44,120 --> 00:06:47,960 Speaker 7: people's right, Yeah, and how does that go? 132 00:06:48,240 --> 00:06:48,520 Speaker 4: Yeah? 133 00:06:48,560 --> 00:06:51,640 Speaker 7: So twenty seventeen, I jumped out. He was speaking at 134 00:06:51,680 --> 00:06:54,440 Speaker 7: a conference in DC, and I was like, I have 135 00:06:54,480 --> 00:06:55,200 Speaker 7: to meet this guy. 136 00:06:55,320 --> 00:06:58,040 Speaker 4: So I still by the door, very to niceous. 137 00:06:57,680 --> 00:07:01,000 Speaker 7: Sid I'm an ambitious guy by nature, a type personality. 138 00:07:01,080 --> 00:07:02,440 Speaker 7: If I want time, I'm gonna go get it. And 139 00:07:02,480 --> 00:07:05,880 Speaker 7: I wanted to meet him, so I went introduced myself. 140 00:07:05,920 --> 00:07:07,880 Speaker 7: I just received that tax credit. That's why I wanted 141 00:07:07,880 --> 00:07:09,960 Speaker 7: to get a story. Just receive the tax credit. I 142 00:07:09,960 --> 00:07:12,800 Speaker 7: was about to develop my first project. Hey, don what's up. 143 00:07:12,840 --> 00:07:15,960 Speaker 7: I'm branded. I got my first project in. I got 144 00:07:15,960 --> 00:07:19,000 Speaker 7: a couple more in my pipeline. Would love to connect. 145 00:07:19,400 --> 00:07:22,240 Speaker 7: And he was impressed by what I was doing because 146 00:07:22,320 --> 00:07:24,200 Speaker 7: my age I think I was twenty six twenty seven 147 00:07:24,240 --> 00:07:27,520 Speaker 7: at the time, and his first project I was twenty seven. 148 00:07:28,080 --> 00:07:31,040 Speaker 7: He was awarded his first project at twenty seven as well, 149 00:07:31,280 --> 00:07:33,320 Speaker 7: so I was on that path. It's like, okay, yeah, 150 00:07:33,320 --> 00:07:35,560 Speaker 7: this is the only black billionaire doing what I'm doing. 151 00:07:35,600 --> 00:07:36,320 Speaker 4: I need to meet him. 152 00:07:36,360 --> 00:07:39,400 Speaker 7: So we met, had a phone call about a month later, 153 00:07:39,680 --> 00:07:41,600 Speaker 7: and the biggest takeaway I took from that phone call 154 00:07:41,800 --> 00:07:44,560 Speaker 7: was he said, work on larger deals. So at that 155 00:07:44,560 --> 00:07:47,000 Speaker 7: time I did was twelve and a half million. I 156 00:07:47,040 --> 00:07:49,360 Speaker 7: had another deal that was about fourteen million, and I 157 00:07:49,400 --> 00:07:52,080 Speaker 7: had another deal that was like seven million. The fourteen 158 00:07:52,080 --> 00:07:54,360 Speaker 7: million dollar deal was a market rate unit. There wasn't 159 00:07:54,400 --> 00:07:56,960 Speaker 7: an affordable Housit development. I actually never went through. I'll 160 00:07:56,960 --> 00:08:01,080 Speaker 7: talk on that too, but I need to raise about 161 00:08:01,320 --> 00:08:05,320 Speaker 7: one and a half from equity investors in order to 162 00:08:05,400 --> 00:08:07,960 Speaker 7: finance the project. And you just, you know, go out 163 00:08:08,000 --> 00:08:10,480 Speaker 7: to folks, get one hundred thousand here, two fifty there, 164 00:08:10,600 --> 00:08:13,240 Speaker 7: you know, et cetera, et cetera. And he pretty much 165 00:08:13,280 --> 00:08:15,640 Speaker 7: just put it in perspective for me. He said, I 166 00:08:15,760 --> 00:08:18,280 Speaker 7: just raised five hundred million dollars in New York and 167 00:08:18,320 --> 00:08:22,640 Speaker 7: this is the easiest money I ever raised. Because institutional capital, 168 00:08:22,680 --> 00:08:26,920 Speaker 7: the demand on that is so it's so much, it's 169 00:08:26,920 --> 00:08:30,920 Speaker 7: so much less than the demand on every day individuals 170 00:08:30,920 --> 00:08:32,960 Speaker 7: and investments. Because you can invest in stocks, you can 171 00:08:33,000 --> 00:08:34,920 Speaker 7: invest in bonds, you can invest in a different real 172 00:08:35,000 --> 00:08:37,319 Speaker 7: estate project, you can invest in your kids college fund. 173 00:08:37,720 --> 00:08:42,160 Speaker 7: Individuals have so many options. But institutional capital needs places 174 00:08:42,200 --> 00:08:44,360 Speaker 7: to put this money. So he told me to work 175 00:08:44,360 --> 00:08:47,160 Speaker 7: on larger deals. And I said, about three months later, 176 00:08:47,559 --> 00:08:48,240 Speaker 7: I moved to DC. 177 00:08:48,400 --> 00:08:52,720 Speaker 3: That reminds me of three stories. So I'll take it 178 00:08:52,720 --> 00:08:56,120 Speaker 3: one by one. Well, first off, you know how one 179 00:08:56,160 --> 00:08:59,280 Speaker 3: of the people that really got done people's into the game, 180 00:09:00,040 --> 00:09:02,760 Speaker 3: Barry and Barry for sure, you know that legend DC 181 00:09:02,960 --> 00:09:07,800 Speaker 3: legend rest in peace. So that's one story. The second 182 00:09:07,800 --> 00:09:10,760 Speaker 3: story is that that also that what you said reminds me. 183 00:09:10,880 --> 00:09:13,320 Speaker 3: I watched the interview with Magic Johnson and Maverick Carter 184 00:09:13,320 --> 00:09:15,800 Speaker 3: to shout out to both of them, and Magic told 185 00:09:16,000 --> 00:09:20,360 Speaker 3: Maverick he said, the same amount of time that it 186 00:09:20,440 --> 00:09:23,000 Speaker 3: takes to do a deal for one million, it takes 187 00:09:23,000 --> 00:09:27,240 Speaker 3: to do one hundred million, So do one hundred million 188 00:09:27,400 --> 00:09:31,080 Speaker 3: because it's the same energy, same energy. It's not like 189 00:09:31,120 --> 00:09:33,680 Speaker 3: it's not you have to do additional energy. It's the 190 00:09:33,760 --> 00:09:36,600 Speaker 3: same energy output. It's just you're focusing your energy on 191 00:09:36,600 --> 00:09:39,640 Speaker 3: the small guy level. You can focus your energy on 192 00:09:39,679 --> 00:09:41,320 Speaker 3: big or you can focus your in this on small. 193 00:09:42,240 --> 00:09:46,760 Speaker 3: The third one was Byron Allen. He was on a 194 00:09:46,800 --> 00:09:49,600 Speaker 3: breakfast club and he just said what you said as 195 00:09:49,600 --> 00:09:51,400 Speaker 3: far as like what especially in institutions, a lot of 196 00:09:51,400 --> 00:09:53,559 Speaker 3: times they have a problem where they have to they 197 00:09:53,600 --> 00:09:55,280 Speaker 3: have to spend money. They have to they have to 198 00:09:55,280 --> 00:09:55,800 Speaker 3: spend money. 199 00:09:55,840 --> 00:09:57,600 Speaker 4: They raised it, they haven't exactly. 200 00:09:57,800 --> 00:10:01,800 Speaker 3: They're looking for. They have whole teams devoted to look 201 00:10:01,840 --> 00:10:04,640 Speaker 3: for opportunities, which means they have whole teams devote to 202 00:10:04,679 --> 00:10:06,760 Speaker 3: look to say where can I give money away to 203 00:10:06,920 --> 00:10:10,280 Speaker 3: different deals and how can I position this because I 204 00:10:10,360 --> 00:10:14,559 Speaker 3: have five hundred million dollars, so it was just. 205 00:10:14,520 --> 00:10:19,000 Speaker 7: Five hundred So it's real. Raise your hand please, So 206 00:10:19,400 --> 00:10:22,240 Speaker 7: you have to understand the key to that. You have 207 00:10:22,280 --> 00:10:24,959 Speaker 7: to understand that language. It's a language of finance. That's 208 00:10:25,000 --> 00:10:26,439 Speaker 7: the way I look at it. It's no different from 209 00:10:26,440 --> 00:10:30,320 Speaker 7: English verse Spanish. We all know English, some people know Spanish, 210 00:10:30,360 --> 00:10:31,320 Speaker 7: some people know finance. 211 00:10:31,360 --> 00:10:32,160 Speaker 4: It's just a language. 212 00:10:32,240 --> 00:10:34,240 Speaker 7: And if you understand the language, and if you understand 213 00:10:34,240 --> 00:10:36,079 Speaker 7: what they are saying and what they are looking for, 214 00:10:36,720 --> 00:10:37,439 Speaker 7: you can make it work. 215 00:10:37,600 --> 00:10:38,160 Speaker 4: So how did you? 216 00:10:38,160 --> 00:10:40,440 Speaker 3: I'm interested to notice because you started in the game 217 00:10:40,559 --> 00:10:44,280 Speaker 3: very young, twenty early twenties and twenty three, you know, 218 00:10:44,320 --> 00:10:48,440 Speaker 3: humble beginnings, like your family was in real estate. So 219 00:10:49,000 --> 00:10:50,680 Speaker 3: how do you get your first deal? How do you 220 00:10:50,760 --> 00:10:52,760 Speaker 3: learn the language? How do you get your first deal 221 00:10:54,040 --> 00:10:56,320 Speaker 3: in real estate as a developer? Like how does that? 222 00:10:56,440 --> 00:10:59,360 Speaker 3: He walked me through that process, like your very first deal, Like, 223 00:10:59,360 --> 00:11:00,000 Speaker 3: how does that happen? 224 00:11:00,120 --> 00:11:02,679 Speaker 7: So my first deal was actually a four unit investment. 225 00:11:02,760 --> 00:11:05,319 Speaker 7: It was a real estate investment type. Okay, it was 226 00:11:05,320 --> 00:11:07,840 Speaker 7: a hud home on the north west side of Milwaukee 227 00:11:07,840 --> 00:11:11,200 Speaker 7: by Hoole. Yeah, I just sold it about a year 228 00:11:11,240 --> 00:11:13,640 Speaker 7: and a half ago. So I bought that when I 229 00:11:13,720 --> 00:11:17,920 Speaker 7: was twenty three. So let me rewind FJA three and 230 00:11:17,960 --> 00:11:20,120 Speaker 7: a half percent down. It was only eighty five thousand 231 00:11:20,120 --> 00:11:21,760 Speaker 7: dollars and I sold it for like one sixty n 232 00:11:22,200 --> 00:11:25,440 Speaker 7: So that was like, well played, it's different. You know, 233 00:11:25,520 --> 00:11:28,760 Speaker 7: it makes sense. So that was my entry entry point. 234 00:11:28,800 --> 00:11:32,600 Speaker 7: But rewinding. So once I finished the Acre program, I'm like, Okay, 235 00:11:32,600 --> 00:11:34,120 Speaker 7: this real estate thing is cool. I think I want 236 00:11:34,160 --> 00:11:35,719 Speaker 7: to figure out how to be a developer. I spent 237 00:11:35,800 --> 00:11:38,120 Speaker 7: a lot of time trying to put the pieces of 238 00:11:38,120 --> 00:11:40,840 Speaker 7: the puzzles together. So I started going to events. I 239 00:11:40,880 --> 00:11:45,200 Speaker 7: went to a ton of conferences, a ton of seminars, gallas, 240 00:11:45,280 --> 00:11:48,360 Speaker 7: all types of things. I was just searching for people 241 00:11:48,400 --> 00:11:51,600 Speaker 7: and information and knowledge. And I equated it to like 242 00:11:51,640 --> 00:11:54,960 Speaker 7: putting together a puzzle. Right, It's like, if this is 243 00:11:54,960 --> 00:11:57,800 Speaker 7: the real estate puzzle, how do I find the pieces 244 00:11:57,840 --> 00:11:59,200 Speaker 7: and then how do I put them together? 245 00:11:59,800 --> 00:12:02,120 Speaker 4: I met a guy by the name of Keith Broaden. 246 00:12:02,360 --> 00:12:02,400 Speaker 8: No. 247 00:12:02,559 --> 00:12:06,440 Speaker 7: First, I went to a uh An Awards bank will 248 00:12:06,440 --> 00:12:08,760 Speaker 7: called the Mandy Awards' Community Development Awards in the city 249 00:12:08,800 --> 00:12:11,240 Speaker 7: of Milwaukee. I'm actually up for I'm a finalist of 250 00:12:11,320 --> 00:12:14,800 Speaker 7: a Real Estate Awards. Okay too, So congratulations, thank you. 251 00:12:14,840 --> 00:12:15,560 Speaker 3: I'm sure you win. 252 00:12:15,800 --> 00:12:21,040 Speaker 7: Yeah, I appreciated this episode were put over the finish line. 253 00:12:21,200 --> 00:12:21,840 Speaker 4: So yeah. 254 00:12:21,880 --> 00:12:23,880 Speaker 7: I went to this awards banquet and I met a 255 00:12:23,920 --> 00:12:26,559 Speaker 7: gentleman by the name of Wayman Winston Waymon Winston was 256 00:12:26,559 --> 00:12:29,400 Speaker 7: the executive director of WEEDA. WEEDA is the housing authority 257 00:12:29,400 --> 00:12:33,600 Speaker 7: that administers the long time housing tax credits. So I 258 00:12:33,640 --> 00:12:35,200 Speaker 7: was like, yeah, I want to be a developer, et cetera, 259 00:12:35,200 --> 00:12:36,240 Speaker 7: et ceter He was like, well, if you want to 260 00:12:36,280 --> 00:12:38,040 Speaker 7: be a developer, come to this conference. 261 00:12:38,120 --> 00:12:40,719 Speaker 4: This is the developers conference. It's going to be all developers. 262 00:12:40,880 --> 00:12:43,439 Speaker 7: There's going to be lenders, there's gonna be architects, syndicators, 263 00:12:43,600 --> 00:12:46,280 Speaker 7: anyone that plays in this arena in the state of 264 00:12:46,320 --> 00:12:49,080 Speaker 7: Wisconsin will be here at the conference. Conference was like 265 00:12:49,160 --> 00:12:52,160 Speaker 7: a couple of hundred dollars I didn't have. It ended 266 00:12:52,240 --> 00:12:55,079 Speaker 7: up getting sponsored somehow. I think I like figured out 267 00:12:55,080 --> 00:12:57,680 Speaker 7: a way to finesse my way up here. So you know, 268 00:12:57,720 --> 00:12:59,360 Speaker 7: I threw on a suit. I had a little nappy 269 00:12:59,360 --> 00:13:01,560 Speaker 7: frow at the time. I mean, I just was meeting 270 00:13:01,600 --> 00:13:03,840 Speaker 7: everyone I could meet, and I ran into this gentleman 271 00:13:04,240 --> 00:13:04,640 Speaker 7: who I just. 272 00:13:04,640 --> 00:13:06,320 Speaker 4: Saw a few weeks ago, Keith brought next. 273 00:13:06,679 --> 00:13:09,679 Speaker 7: He was working at Great Lakes Capital, which is now 274 00:13:09,720 --> 00:13:13,480 Speaker 7: costing their their syndication firm. They raised funds and then 275 00:13:13,480 --> 00:13:17,240 Speaker 7: they minister. They pretty much purchased the tax credits on 276 00:13:17,240 --> 00:13:20,360 Speaker 7: behalf of investors, and he gave me my first pro former. 277 00:13:20,840 --> 00:13:25,760 Speaker 7: So a performer is essentially an Excel document that pretty 278 00:13:25,800 --> 00:13:28,520 Speaker 7: much is the business plan for real estate development. 279 00:13:28,960 --> 00:13:29,720 Speaker 4: And what that does. 280 00:13:29,800 --> 00:13:34,079 Speaker 7: It allows you to understand how much this will cost 281 00:13:34,120 --> 00:13:36,800 Speaker 7: to build and how it will perform over the next 282 00:13:37,400 --> 00:13:40,400 Speaker 7: fifteen to thirty years. So he gave me this performer, 283 00:13:40,720 --> 00:13:43,760 Speaker 7: and I had no clue what it was. I wasn't 284 00:13:43,760 --> 00:13:46,320 Speaker 7: really a finance I was an economics major, but I 285 00:13:46,360 --> 00:13:49,679 Speaker 7: wasn't a math or finance guy really. So I was 286 00:13:49,760 --> 00:13:51,199 Speaker 7: just diving in and I tried to figure it out. 287 00:13:51,200 --> 00:13:52,760 Speaker 7: So I would like google every term. 288 00:13:53,480 --> 00:13:57,360 Speaker 4: You know. Google university is a thing, YouTube university is a thing. 289 00:13:57,480 --> 00:13:57,680 Speaker 5: You know. 290 00:13:57,800 --> 00:14:00,319 Speaker 4: I was googling every single term trying to understan. 291 00:14:00,120 --> 00:14:02,840 Speaker 3: You know what else today eyl university. 292 00:14:02,920 --> 00:14:05,760 Speaker 4: We'll talk about that later on. That's the thing you 293 00:14:05,880 --> 00:14:08,560 Speaker 4: need it. It's a real ting, okay, but even better 294 00:14:08,920 --> 00:14:10,320 Speaker 4: you know, by us. 295 00:14:10,400 --> 00:14:14,079 Speaker 7: So yeah, I was just googling all of the terms 296 00:14:14,080 --> 00:14:17,200 Speaker 7: within this document, and I just started to work in it. 297 00:14:17,240 --> 00:14:19,000 Speaker 4: So I was working at the bank at the time. 298 00:14:19,360 --> 00:14:20,680 Speaker 7: I was working at P and C Bank as a 299 00:14:20,680 --> 00:14:22,800 Speaker 7: personal banker and making twenty three thousand dollars a year, 300 00:14:23,160 --> 00:14:26,000 Speaker 7: and I was like, man, I can't this is my life, Like, 301 00:14:26,240 --> 00:14:28,280 Speaker 7: I'm not about to just be wearing these nice suits, 302 00:14:28,280 --> 00:14:29,680 Speaker 7: getting up at six in the morning and getting home 303 00:14:29,680 --> 00:14:31,800 Speaker 7: at six pm doing this for the rest of my life. 304 00:14:31,800 --> 00:14:32,480 Speaker 4: I can't do it. 305 00:14:32,800 --> 00:14:35,400 Speaker 7: So I would then get off work and then go 306 00:14:35,480 --> 00:14:37,640 Speaker 7: back to work from seven to midnight, seven to one, 307 00:14:37,760 --> 00:14:39,920 Speaker 7: seven to two. Every single day. I was in that 308 00:14:40,000 --> 00:14:44,280 Speaker 7: pro form of working for years, educating, educating myself in 309 00:14:44,320 --> 00:14:49,160 Speaker 7: that no articles, pub no press, no publication, no payments, 310 00:14:49,440 --> 00:14:52,800 Speaker 7: every single day I was working. So what then happened 311 00:14:52,880 --> 00:14:56,560 Speaker 7: was I realized that I was only making about fifteen 312 00:14:56,720 --> 00:15:01,160 Speaker 7: hundred after taxes per month. And then I came across 313 00:15:01,160 --> 00:15:04,360 Speaker 7: this four unit that was eighty five thousand dollars in Milwaukee. 314 00:15:04,440 --> 00:15:07,000 Speaker 7: In Milwaukee, so I put three and a half percent down. 315 00:15:07,480 --> 00:15:09,680 Speaker 7: I was written out there. I think the rents were 316 00:15:09,720 --> 00:15:14,720 Speaker 7: about six hundred apiece, maybe six twenty five, you know, 317 00:15:14,760 --> 00:15:18,000 Speaker 7: do the math on that twenty four my mortgage was 318 00:15:18,040 --> 00:15:21,560 Speaker 7: about one thousand, so I was clearing fourteen just off 319 00:15:21,600 --> 00:15:24,520 Speaker 7: of this when I was only clearing fifteen at the bank. 320 00:15:25,400 --> 00:15:27,920 Speaker 7: I quit my job the moment I bought the four unit. 321 00:15:27,960 --> 00:15:29,760 Speaker 7: I couldn't quit before because I needed to show the 322 00:15:29,840 --> 00:15:32,560 Speaker 7: income to bout a four unit. But once once I 323 00:15:32,640 --> 00:15:34,920 Speaker 7: was closed, I quit. I was out of there. That 324 00:15:34,920 --> 00:15:37,200 Speaker 7: then gave me the freedom to dig deeper into this 325 00:15:37,240 --> 00:15:37,840 Speaker 7: real estate thing. 326 00:15:37,880 --> 00:15:40,120 Speaker 4: Now you spend in the entire time, all my time, 327 00:15:40,240 --> 00:15:43,760 Speaker 4: energy and effort was going towards real estate development. Specifically. 328 00:15:43,960 --> 00:15:46,680 Speaker 7: I knew investing was cool, but I wanted to figure 329 00:15:46,680 --> 00:15:48,800 Speaker 7: out how to be a developer. 330 00:15:48,240 --> 00:15:50,760 Speaker 4: Because the fees associated with it are great. 331 00:15:50,920 --> 00:15:53,800 Speaker 7: You know, just to break it down, for real developer 332 00:15:53,800 --> 00:15:56,200 Speaker 7: doesn't get a forty million dollar payment or anything like that. 333 00:15:56,280 --> 00:16:00,080 Speaker 7: But you on the market right side, you made he 334 00:16:00,160 --> 00:16:02,960 Speaker 7: three to six percent of the total costs. So if 335 00:16:03,000 --> 00:16:05,880 Speaker 7: you're working on a one hundred million dollar, dude, do 336 00:16:06,040 --> 00:16:09,040 Speaker 7: the math. On the affordable side, you get about ten 337 00:16:09,080 --> 00:16:14,000 Speaker 7: to fifteen percent percent really on the total project costs. 338 00:16:14,720 --> 00:16:18,600 Speaker 3: So you so so so if you do a forty 339 00:16:18,600 --> 00:16:21,520 Speaker 3: million dollar deal, you get ten percent. That's four million 340 00:16:21,760 --> 00:16:23,760 Speaker 3: dollars correct. 341 00:16:23,640 --> 00:16:28,120 Speaker 4: Yeah, yes, ten to ten to fifteen percent. 342 00:16:32,040 --> 00:16:33,480 Speaker 5: He took the ladder. 343 00:16:34,920 --> 00:16:38,240 Speaker 3: Somewhere don't load for me, don't load somewhere around lower 344 00:16:39,240 --> 00:16:40,840 Speaker 3: respected respect. 345 00:16:41,720 --> 00:16:44,160 Speaker 7: So so so to that point it was like, okay, 346 00:16:44,280 --> 00:16:45,840 Speaker 7: let me figure out how to do this development thing. 347 00:16:46,120 --> 00:16:48,000 Speaker 7: I worked in his model. Boom boom boom bo. I 348 00:16:48,000 --> 00:16:49,600 Speaker 7: saw the number. So I'm like, oh, they're making some 349 00:16:49,880 --> 00:16:52,240 Speaker 7: real life money in this thing. So figured it out. 350 00:16:52,760 --> 00:16:56,080 Speaker 7: So I start working. I met with him again, showed 351 00:16:56,120 --> 00:16:59,200 Speaker 7: him and it was terrible. He helped me met a 352 00:16:59,240 --> 00:17:03,240 Speaker 7: consultant that does development consultant and she was actually a 353 00:17:03,320 --> 00:17:07,560 Speaker 7: CPA as well, CHARLENEA Brown basedide Atlanta. She helped me 354 00:17:08,080 --> 00:17:10,720 Speaker 7: hone my skills when it came to my performer, my model. 355 00:17:11,160 --> 00:17:13,360 Speaker 7: So what we did was just I would I would 356 00:17:13,400 --> 00:17:14,800 Speaker 7: try to work in it. I would send it to her, 357 00:17:14,840 --> 00:17:18,080 Speaker 7: she would edit it, send it back, and eventually I 358 00:17:18,119 --> 00:17:19,679 Speaker 7: got good. It's like okay, yeah, I know how to 359 00:17:19,680 --> 00:17:21,760 Speaker 7: do a project. So then I started looking for a project. 360 00:17:21,880 --> 00:17:24,359 Speaker 7: So are you doing this on a platform? What's the 361 00:17:24,400 --> 00:17:27,040 Speaker 7: exale microsoftic sale? I was on my computer. You could 362 00:17:27,240 --> 00:17:30,480 Speaker 7: huntre it out a computer from best Buy, downloaded sale 363 00:17:30,480 --> 00:17:31,040 Speaker 7: and you working. 364 00:17:31,640 --> 00:17:34,560 Speaker 4: That's it. That's it. You don't need any anything else. 365 00:17:35,000 --> 00:17:37,960 Speaker 7: So I'm just teaching myself all the language, teaching myself 366 00:17:38,160 --> 00:17:40,560 Speaker 7: how to do things. 367 00:17:41,119 --> 00:17:43,320 Speaker 4: So I started swinging at projects and I was missing. 368 00:17:43,920 --> 00:17:44,760 Speaker 4: But it was one. 369 00:17:44,920 --> 00:17:47,440 Speaker 7: It was a city on RFP request for a proposal, 370 00:17:47,520 --> 00:17:49,199 Speaker 7: very similar to the one that I just wanted Madison. 371 00:17:51,680 --> 00:17:52,120 Speaker 4: That one. 372 00:17:52,359 --> 00:17:55,000 Speaker 7: I ended up pitching it to a developer and I'm like, yo, 373 00:17:55,080 --> 00:17:58,159 Speaker 7: let's co develop this project. Here's my model for it. 374 00:17:58,560 --> 00:18:00,800 Speaker 7: Would you guys be willing to split the developer fee 375 00:18:00,800 --> 00:18:03,359 Speaker 7: and the ownership? The model is what's what's the model 376 00:18:03,440 --> 00:18:05,040 Speaker 7: is another name for the proformer? 377 00:18:05,160 --> 00:18:05,520 Speaker 4: My bad? 378 00:18:05,760 --> 00:18:06,560 Speaker 3: What's the performer? 379 00:18:06,880 --> 00:18:09,960 Speaker 7: The performer is the business plan for real estate development 380 00:18:10,440 --> 00:18:11,080 Speaker 7: in the Excel. 381 00:18:11,160 --> 00:18:13,679 Speaker 2: In my mind, I'm thinking developer, performer, and model are 382 00:18:14,560 --> 00:18:15,320 Speaker 2: They're the same thing. 383 00:18:15,680 --> 00:18:17,520 Speaker 4: So I'm using them interchangeably. 384 00:18:17,600 --> 00:18:19,040 Speaker 3: So it's like, it's like the blueprint. 385 00:18:19,119 --> 00:18:22,520 Speaker 7: It's the blueprint, the financial blueprint, financial blueprint for real 386 00:18:22,600 --> 00:18:23,400 Speaker 7: estate development. 387 00:18:24,040 --> 00:18:26,240 Speaker 2: How does developer do the physical blueprint as well? Or 388 00:18:26,280 --> 00:18:27,560 Speaker 2: that's going to be somebody down the. 389 00:18:27,480 --> 00:18:31,159 Speaker 7: Line with we outsource some Some development shops can have 390 00:18:31,200 --> 00:18:34,520 Speaker 7: an architectural person on and but I outsource it. 391 00:18:34,760 --> 00:18:37,600 Speaker 3: So all right, So you you study, you learn, you 392 00:18:37,680 --> 00:18:40,840 Speaker 3: learn how to make a financial blueprint for a project 393 00:18:41,080 --> 00:18:43,760 Speaker 3: like this is my vision is financially how it makes sense? 394 00:18:43,760 --> 00:18:46,040 Speaker 3: For sure, you don't have any experience. So you go 395 00:18:46,119 --> 00:18:48,639 Speaker 3: to another established developer. 396 00:18:48,800 --> 00:18:49,880 Speaker 4: They've done it all. 397 00:18:49,920 --> 00:18:52,720 Speaker 3: They've done it already. You say, I already have the blueprint. 398 00:18:53,400 --> 00:18:54,920 Speaker 3: Let's work together, and this week is split. 399 00:18:55,400 --> 00:18:55,600 Speaker 4: Yeah. 400 00:18:55,720 --> 00:18:58,520 Speaker 7: So so now I'm creating value. That's the key to 401 00:18:58,560 --> 00:19:00,639 Speaker 7: get any partnership. You have to create value for the 402 00:19:00,680 --> 00:19:02,600 Speaker 7: other person. It's not about what you want, is what 403 00:19:02,640 --> 00:19:04,159 Speaker 7: they want and how can you give it for them? 404 00:19:04,200 --> 00:19:05,000 Speaker 4: That's fact, right. 405 00:19:05,040 --> 00:19:07,720 Speaker 7: So it's like, okay, I mean, I'm gonna give youall 406 00:19:07,720 --> 00:19:09,600 Speaker 7: a real number. So I think that project was let's 407 00:19:09,640 --> 00:19:11,440 Speaker 7: say ten million dollars. It was a ten million dollars deal. 408 00:19:12,640 --> 00:19:14,479 Speaker 7: The fee on nine was twelve percent, so we was 409 00:19:14,600 --> 00:19:17,040 Speaker 7: at one point two and I'm like, all right, well, 410 00:19:17,320 --> 00:19:20,800 Speaker 7: can we go fifty to fifty on it? All right, 411 00:19:20,880 --> 00:19:24,439 Speaker 7: let's have let's take a risk, let's apply for it. 412 00:19:24,440 --> 00:19:26,560 Speaker 7: See if we get it. If so, let's figger it out. 413 00:19:26,560 --> 00:19:29,680 Speaker 7: If not, cool, keep it pushing. So I pitched it 414 00:19:31,000 --> 00:19:34,119 Speaker 7: and at that point I knew it's like, wait, a minute. 415 00:19:34,160 --> 00:19:36,640 Speaker 7: I just created six hundred thousand dollars just from my 416 00:19:36,680 --> 00:19:40,680 Speaker 7: mind with a developer that does this for real, so I. 417 00:19:40,600 --> 00:19:41,320 Speaker 4: Cannot do it. 418 00:19:41,440 --> 00:19:45,040 Speaker 7: I was probably like twenty four, twenty five maybe, so 419 00:19:45,080 --> 00:19:47,360 Speaker 7: that was the first time I actually knew. Shortly thereafter 420 00:19:47,400 --> 00:19:49,840 Speaker 7: I actually took a job. It was very intentional. 421 00:19:49,960 --> 00:19:51,960 Speaker 5: So at twenty four you got the six hundred. 422 00:19:52,200 --> 00:19:53,560 Speaker 4: Nah, that never went through. 423 00:19:53,560 --> 00:19:55,280 Speaker 7: It never word, that never worked out, but they agreed 424 00:19:55,320 --> 00:19:56,679 Speaker 7: to it. But they agreed to it, and that's all 425 00:19:56,720 --> 00:19:58,600 Speaker 7: I needed to know that I can do possible. It 426 00:19:58,640 --> 00:20:01,399 Speaker 7: was possible at that point. I'm a developer. Now, you 427 00:20:02,080 --> 00:20:05,600 Speaker 7: ain't nobody taking this from me. So I ended up 428 00:20:05,600 --> 00:20:08,200 Speaker 7: getting a job surely there. I didn't get that money 429 00:20:08,240 --> 00:20:10,280 Speaker 7: was running low. Yeah, I had the you know, four 430 00:20:10,400 --> 00:20:11,160 Speaker 7: unit things like that. 431 00:20:11,160 --> 00:20:11,720 Speaker 4: That was fine. 432 00:20:12,040 --> 00:20:15,000 Speaker 7: But I got a job working at a CDFI, A 433 00:20:15,040 --> 00:20:17,960 Speaker 7: real job, A real job, yeah, real job. What's a 434 00:20:18,040 --> 00:20:21,480 Speaker 7: cd A cd OFFI is a community development financial institution. 435 00:20:21,560 --> 00:20:22,919 Speaker 3: Oh yeah, we we just learned about that. 436 00:20:23,080 --> 00:20:24,880 Speaker 4: Yeah, sorry about I'm slow. 437 00:20:24,920 --> 00:20:25,680 Speaker 3: I'm a slow learner. 438 00:20:26,160 --> 00:20:28,520 Speaker 5: Yeah, I think I heard there was a young lady. 439 00:20:30,240 --> 00:20:32,080 Speaker 2: There was a young lady here who was talking just 440 00:20:32,119 --> 00:20:35,240 Speaker 2: about the CDFIs, right, so bright. 441 00:20:35,080 --> 00:20:37,680 Speaker 4: Woman, Yeah, shout out to the bright woman. 442 00:20:38,960 --> 00:20:42,800 Speaker 7: Uh so yeah, I worked. I ended up getting a job. 443 00:20:42,880 --> 00:20:45,240 Speaker 7: It was actually half time for two CDFIs. I was 444 00:20:45,280 --> 00:20:46,840 Speaker 7: the only person in the country to do this. But 445 00:20:47,680 --> 00:20:50,480 Speaker 7: I worked for Ford Community Investments. They were a mission 446 00:20:50,520 --> 00:20:55,439 Speaker 7: based community lender that provided loans to small businesses and 447 00:20:55,480 --> 00:20:59,160 Speaker 7: then a community reinvestment fund. They were a national nonprofit 448 00:20:59,440 --> 00:21:01,480 Speaker 7: that did this same thing in a different way. So 449 00:21:01,560 --> 00:21:04,199 Speaker 7: one was a state based focused on Wisconsin, other one 450 00:21:04,320 --> 00:21:07,760 Speaker 7: was national, also targeting Milwaukee. So I worked at home. 451 00:21:07,840 --> 00:21:09,480 Speaker 7: I worked remotely, so I was really more of a 452 00:21:09,560 --> 00:21:12,560 Speaker 7: contractor for real. I worked remotely from home for both 453 00:21:12,560 --> 00:21:16,679 Speaker 7: of these companies, really going out doing technical assistance with 454 00:21:16,720 --> 00:21:21,880 Speaker 7: businesses and understanding what the gaps were that why aren't 455 00:21:21,880 --> 00:21:24,359 Speaker 7: we giving this money out like I had access to. 456 00:21:25,200 --> 00:21:28,399 Speaker 7: One of them was from fifty thousand to five million 457 00:21:28,440 --> 00:21:32,000 Speaker 7: dollars in lending. That was my lending capacity personally, I 458 00:21:32,000 --> 00:21:33,600 Speaker 7: can give that out to businesses. 459 00:21:33,600 --> 00:21:34,760 Speaker 4: So I was like, oh, this is great. 460 00:21:34,920 --> 00:21:36,520 Speaker 7: It was very much so aligned with my vision and 461 00:21:36,560 --> 00:21:38,439 Speaker 7: my mission, and I was able to sit in on 462 00:21:38,480 --> 00:21:41,480 Speaker 7: the credit committees of these different companies. So when it 463 00:21:41,520 --> 00:21:44,959 Speaker 7: came to like applying for loans and applying for some 464 00:21:45,000 --> 00:21:47,080 Speaker 7: of these things. I knew exactly what they were looking 465 00:21:47,119 --> 00:21:48,560 Speaker 7: for because I was sitting in there, so I worked 466 00:21:48,600 --> 00:21:49,399 Speaker 7: there for two years. 467 00:21:50,400 --> 00:21:52,680 Speaker 5: What type of clientele or clients. 468 00:21:52,320 --> 00:21:57,000 Speaker 7: To what you're seeing primarily business for Community Reinvestment CRF. 469 00:21:57,000 --> 00:21:59,919 Speaker 7: It was business clients. So I was looking at bars, 470 00:22:00,119 --> 00:22:04,119 Speaker 7: I was looking at pubs, I was looking at cleaning companies, 471 00:22:04,880 --> 00:22:07,520 Speaker 7: I was looking at It was a full gamut. And 472 00:22:07,560 --> 00:22:10,560 Speaker 7: the Ford Community Investments it was more so real estate 473 00:22:10,600 --> 00:22:11,880 Speaker 7: bass for real so. 474 00:22:11,920 --> 00:22:14,399 Speaker 3: Use on the inside of the of the institution, and 475 00:22:14,440 --> 00:22:17,160 Speaker 3: you knew what they were looking for to lend money. 476 00:22:17,800 --> 00:22:20,520 Speaker 3: You used that when you left. 477 00:22:20,960 --> 00:22:23,200 Speaker 8: This episode is brought to you by P and C Bank. 478 00:22:23,600 --> 00:22:26,359 Speaker 8: A lot of people think podcasts about work are boring, 479 00:22:26,560 --> 00:22:30,400 Speaker 8: and sure they definitely can be, But understanding of professionals 480 00:22:30,520 --> 00:22:33,760 Speaker 8: routine shows us how they achieved their success little by little, 481 00:22:34,119 --> 00:22:37,800 Speaker 8: day after day. 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Just go 522 00:24:56,600 --> 00:25:01,399 Speaker 1: to Indeed dot com slash pod Katz thirteen right now 523 00:25:01,720 --> 00:25:04,280 Speaker 1: and support our show by saying you heard about Indeed 524 00:25:04,320 --> 00:25:08,600 Speaker 1: on this podcast. Terms and conditions apply. Hiring Indeed is 525 00:25:08,680 --> 00:25:09,720 Speaker 1: all you need. 526 00:25:11,000 --> 00:25:12,800 Speaker 3: To get them to lend you money because you already 527 00:25:12,840 --> 00:25:13,520 Speaker 3: know what they're looking for. 528 00:25:14,800 --> 00:25:17,359 Speaker 4: It didn't really work out that way. It didn't idea 529 00:25:17,640 --> 00:25:18,240 Speaker 4: that was the idea. 530 00:25:18,400 --> 00:25:20,400 Speaker 7: But now I know how all of the groups worked 531 00:25:20,400 --> 00:25:22,439 Speaker 7: the same, So yeah, I used that same tactic to 532 00:25:22,520 --> 00:25:23,520 Speaker 7: get all of the rest of it. 533 00:25:23,840 --> 00:25:27,200 Speaker 3: What were they looking for, like what made you attractive? 534 00:25:27,280 --> 00:25:29,120 Speaker 3: Not you. I'm just saying, like, we'll make somebody attractive 535 00:25:29,160 --> 00:25:29,600 Speaker 3: to somebody. 536 00:25:29,720 --> 00:25:33,080 Speaker 7: Honestly, it's a huge gap. So I thought that I 537 00:25:33,119 --> 00:25:34,800 Speaker 7: would be given out a ton of money. But and 538 00:25:34,840 --> 00:25:36,639 Speaker 7: I had access to the capitol, but I couldn't give 539 00:25:36,640 --> 00:25:39,119 Speaker 7: it out. What they were looking for. It was a disconnect. 540 00:25:39,119 --> 00:25:42,280 Speaker 7: It's like our people are here and their money is here. 541 00:25:43,440 --> 00:25:44,880 Speaker 7: And I felt like it was my duty to kind 542 00:25:44,880 --> 00:25:47,040 Speaker 7: of like bridge that gap. But that gap so they 543 00:25:47,040 --> 00:25:51,240 Speaker 7: were looking for honestly, pretty traditional things, you know. It's 544 00:25:51,320 --> 00:25:56,479 Speaker 7: like reserves, some serve some you know may or may 545 00:25:56,560 --> 00:25:58,320 Speaker 7: not do a startup, so you might have to have 546 00:25:58,320 --> 00:26:02,200 Speaker 7: some income. Collateral is the biggest thing in our community. 547 00:26:02,640 --> 00:26:05,160 Speaker 7: That was that's the biggest gap. We don't have collateral. 548 00:26:05,359 --> 00:26:08,840 Speaker 7: If you think about history, a lot of businesses were 549 00:26:08,840 --> 00:26:12,160 Speaker 7: funded because people owned real estate. Right you were able 550 00:26:12,160 --> 00:26:16,879 Speaker 7: to get business loans because you can put your house up. Millennials, 551 00:26:17,200 --> 00:26:21,600 Speaker 7: we I'm a millennium houses you know, So that that 552 00:26:21,600 --> 00:26:24,000 Speaker 7: that is a challenge. That is a shift in the 553 00:26:24,040 --> 00:26:26,840 Speaker 7: marketplace that I don't think has been identified yet. So 554 00:26:27,400 --> 00:26:29,840 Speaker 7: we all of our people are like, yo, we don't 555 00:26:29,840 --> 00:26:31,440 Speaker 7: have any money. We don't have any money. We don't 556 00:26:31,440 --> 00:26:33,640 Speaker 7: have any money. There's such an access to capital gap, 557 00:26:33,640 --> 00:26:36,400 Speaker 7: which there is. But on the other side, they're streaming, Oh, 558 00:26:36,400 --> 00:26:38,159 Speaker 7: we have so much money and we can't deploy it. 559 00:26:39,720 --> 00:26:41,919 Speaker 7: That's what happens every single time you talk to anyone 560 00:26:41,960 --> 00:26:43,600 Speaker 7: in that industry, and that's what they're going to tell you. 561 00:26:44,720 --> 00:26:47,280 Speaker 3: All right, all right that so now we're going to 562 00:26:47,359 --> 00:26:49,040 Speaker 3: go into the next seven. We're going to talk about 563 00:26:50,000 --> 00:26:53,359 Speaker 3: like your journey into developing, like how you find a deal, 564 00:26:53,600 --> 00:26:56,800 Speaker 3: like all of the one O one on on the 565 00:26:56,920 --> 00:26:58,640 Speaker 3: on the whole, yeah, the whole on the whole deal. 566 00:26:59,160 --> 00:27:01,000 Speaker 3: That next, all right, so now we now we're going 567 00:27:01,040 --> 00:27:04,360 Speaker 3: to ask a few questions that I think people will 568 00:27:04,400 --> 00:27:06,440 Speaker 3: be interested in as far as you know. One thing 569 00:27:06,440 --> 00:27:09,119 Speaker 3: with Eyls, we like we talk about different topics that 570 00:27:09,160 --> 00:27:11,159 Speaker 3: nobody really knows, is like you don't really have an 571 00:27:11,240 --> 00:27:14,320 Speaker 3: education on this stuff. So as a real estate developer, right, 572 00:27:16,400 --> 00:27:20,239 Speaker 3: so you you do the financial blueprint, but now you 573 00:27:20,240 --> 00:27:22,680 Speaker 3: actually have to develop it. But development costs a lot 574 00:27:22,680 --> 00:27:27,679 Speaker 3: of money to scale these projects, right, So how like, 575 00:27:28,280 --> 00:27:31,239 Speaker 3: how does that part of it work as far as 576 00:27:31,280 --> 00:27:36,480 Speaker 3: the construction aspect of it and actually developed it because. 577 00:27:36,400 --> 00:27:38,920 Speaker 2: In my mind I'm thinking of development. Yeah, you're making 578 00:27:38,920 --> 00:27:41,560 Speaker 2: the financial blueprint, but I'm like, you're not even seeing 579 00:27:41,600 --> 00:27:45,800 Speaker 2: a physical output before you start or do you know, 580 00:27:45,960 --> 00:27:46,480 Speaker 2: like what you. 581 00:27:46,480 --> 00:27:48,840 Speaker 5: Want this space to look like going in? 582 00:27:49,119 --> 00:27:49,800 Speaker 4: Yeah? You create? 583 00:27:50,000 --> 00:27:52,600 Speaker 7: You created, So the developer isn't want to creates division 584 00:27:52,600 --> 00:27:55,560 Speaker 7: in his mind, Very similar to a director of a movie, righty, 585 00:27:55,840 --> 00:27:59,640 Speaker 7: Like they don't they don't. They're not the actor, they're 586 00:27:59,680 --> 00:28:04,520 Speaker 7: not the and they're not the scriptwriter oftentimes, but they 587 00:28:04,560 --> 00:28:06,400 Speaker 7: bring it all to fruition and this is the way 588 00:28:06,400 --> 00:28:07,040 Speaker 7: that it needs to go. 589 00:28:07,160 --> 00:28:09,359 Speaker 4: So a developer, let's rewind a little bit. 590 00:28:09,760 --> 00:28:15,800 Speaker 7: Real estate development is a business process that takes land 591 00:28:16,520 --> 00:28:18,199 Speaker 7: and you put real estate on it. 592 00:28:18,240 --> 00:28:20,080 Speaker 4: So very simple. There go a little deeper. 593 00:28:20,119 --> 00:28:22,600 Speaker 7: So I'm a commercial real estate developer, so I'm pretty 594 00:28:22,640 --> 00:28:25,880 Speaker 7: much doing that at just a larger scale. And there's 595 00:28:25,960 --> 00:28:29,640 Speaker 7: different sections of it, right, So I guess let's say 596 00:28:29,680 --> 00:28:30,000 Speaker 7: break it. 597 00:28:29,960 --> 00:28:30,840 Speaker 4: Down into three phases. 598 00:28:30,880 --> 00:28:34,280 Speaker 7: There's a pre development phase where you do the design 599 00:28:34,800 --> 00:28:36,800 Speaker 7: and you get the financials in order and you talk 600 00:28:36,840 --> 00:28:39,000 Speaker 7: through some of those things. The second phase is the 601 00:28:39,000 --> 00:28:41,560 Speaker 7: construction phase. To your point, that's when you go and 602 00:28:41,600 --> 00:28:45,160 Speaker 7: you're actually building the project and you're managing the budget 603 00:28:45,200 --> 00:28:47,400 Speaker 7: to make sure that this is on time and on budget, 604 00:28:47,400 --> 00:28:50,959 Speaker 7: because if the cost of your development is more than 605 00:28:50,960 --> 00:28:54,280 Speaker 7: what you anticipated, then when the recession hit, that's kind 606 00:28:54,280 --> 00:28:56,720 Speaker 7: of what happened, Like you saw buildings that were halfway 607 00:28:56,760 --> 00:29:00,000 Speaker 7: developed and people stepped away because there was not an 608 00:29:00,040 --> 00:29:02,920 Speaker 7: enough money to continue to the project, complete the project. 609 00:29:03,440 --> 00:29:06,640 Speaker 7: And then the last phase is operation. It's a pre development, construction, 610 00:29:06,720 --> 00:29:11,080 Speaker 7: and operation. A developer pretty much runs that entire phase 611 00:29:11,720 --> 00:29:14,920 Speaker 7: from beginning to end. So let's break them down. Pre 612 00:29:14,920 --> 00:29:20,200 Speaker 7: development phase you have I typically start off with zoning 613 00:29:20,240 --> 00:29:22,880 Speaker 7: and entitlement. It's like, okay, I have a piece of 614 00:29:22,920 --> 00:29:26,000 Speaker 7: land here. How large is it? Let's say it's an 615 00:29:26,000 --> 00:29:29,280 Speaker 7: acre of land. Okay, based on this acre, what is 616 00:29:29,280 --> 00:29:31,360 Speaker 7: its zone for? What can I do here? My base 617 00:29:31,480 --> 00:29:34,320 Speaker 7: is typically multifamily, so it's like, okay, how many units 618 00:29:34,320 --> 00:29:37,280 Speaker 7: can I put on here? Let's say you know an 619 00:29:37,280 --> 00:29:42,080 Speaker 7: acre is forty three thousand square feet depending on where 620 00:29:42,080 --> 00:29:45,240 Speaker 7: you are. They based zoning off of Florida area ratio. 621 00:29:46,480 --> 00:29:49,560 Speaker 7: Set this thing called FAR. So let's say it's two 622 00:29:49,640 --> 00:29:54,560 Speaker 7: times FAR, so you can put if it's an FR 623 00:29:54,600 --> 00:29:59,040 Speaker 7: of two, you can put a eight six thousand square 624 00:29:59,080 --> 00:30:03,120 Speaker 7: foot building on this parcel. And then you reverse engineer 625 00:30:03,200 --> 00:30:05,320 Speaker 7: how many units you can fit there, So eighty two 626 00:30:05,320 --> 00:30:07,560 Speaker 7: thousand score fee. Depending on the unit side, If they're 627 00:30:07,600 --> 00:30:10,080 Speaker 7: wanting two bedrooms, you may be able to get ninety units. 628 00:30:10,280 --> 00:30:12,560 Speaker 7: If they're you know, three and four bedrooms, you may 629 00:30:12,600 --> 00:30:16,440 Speaker 7: be able to get sixty units. And then based on 630 00:30:16,520 --> 00:30:20,520 Speaker 7: the program, you create a vision around what is attainable 631 00:30:20,520 --> 00:30:22,640 Speaker 7: for the site. So I start with the zoning and 632 00:30:22,640 --> 00:30:25,600 Speaker 7: it's like, okay, yeah, what can I do? And then 633 00:30:25,680 --> 00:30:29,600 Speaker 7: based on the zoning, I create a financial model and 634 00:30:29,640 --> 00:30:31,200 Speaker 7: dig a little deeper in. And that's when I reach 635 00:30:31,240 --> 00:30:33,400 Speaker 7: out to consultants to do some of the other work. 636 00:30:33,680 --> 00:30:36,920 Speaker 7: It's like, hey, architects, I want to put seventy units 637 00:30:37,000 --> 00:30:37,360 Speaker 7: right here? 638 00:30:37,960 --> 00:30:40,160 Speaker 4: Can I do that? What does that look like? You know? 639 00:30:41,520 --> 00:30:44,360 Speaker 7: Can I do underground parking here? Can I have surface parking? 640 00:30:44,480 --> 00:30:47,040 Speaker 7: How many stars can I fit? And that kind of 641 00:30:48,000 --> 00:30:50,920 Speaker 7: changes the iteration of that financial model that I was 642 00:30:50,960 --> 00:30:51,320 Speaker 7: working on. 643 00:30:51,360 --> 00:30:52,640 Speaker 4: Okay, let me change itself a little. 644 00:30:52,640 --> 00:30:55,000 Speaker 5: How long does that First, that preprocess take. 645 00:30:54,880 --> 00:30:58,840 Speaker 7: For you no time for real at this point, a 646 00:30:58,880 --> 00:31:01,320 Speaker 7: couple of hours, a couple hours, wow. 647 00:31:01,520 --> 00:31:03,760 Speaker 3: So's and then the third second, third one is the 648 00:31:03,800 --> 00:31:05,320 Speaker 3: actual development, right construction. 649 00:31:05,880 --> 00:31:08,680 Speaker 7: Second one is constructed, so we're not even in construction yet. 650 00:31:08,720 --> 00:31:12,200 Speaker 7: So that's that's early, early, initial, just pre pre and 651 00:31:12,240 --> 00:31:13,760 Speaker 7: then what you do is like okay, I think I'm 652 00:31:13,800 --> 00:31:16,320 Speaker 7: onto something, and then you go get the site under control, 653 00:31:16,760 --> 00:31:18,120 Speaker 7: so you reach out to the land owner. 654 00:31:18,280 --> 00:31:20,560 Speaker 4: Is it available, is it private? Is it public? 655 00:31:20,680 --> 00:31:23,400 Speaker 7: Is it If it's public land, sometime they have RFPs 656 00:31:23,400 --> 00:31:25,840 Speaker 7: And that's what I was awarded with the forty one million. 657 00:31:25,880 --> 00:31:27,680 Speaker 7: I was awarded that land to now. 658 00:31:27,600 --> 00:31:29,680 Speaker 5: Develop it by the state or the city. 659 00:31:29,800 --> 00:31:32,120 Speaker 7: That was city owned, but sometimes it's state owned, sometimes 660 00:31:32,120 --> 00:31:33,520 Speaker 7: it's city, sometime it's county. 661 00:31:33,760 --> 00:31:34,280 Speaker 4: It varies. 662 00:31:35,160 --> 00:31:37,360 Speaker 7: So that was public, that's a public private partnership in 663 00:31:37,360 --> 00:31:41,720 Speaker 7: that way, but sometimes it's private. So when it's private land, 664 00:31:41,880 --> 00:31:45,000 Speaker 7: that's when you it's a little more difficult. 665 00:31:45,560 --> 00:31:47,480 Speaker 4: Ah, yeah, it's a little more difficult. 666 00:31:47,080 --> 00:31:51,280 Speaker 7: Because people value their land the way that they value 667 00:31:51,320 --> 00:31:53,600 Speaker 7: their land. It's no different from a property. If you 668 00:31:53,680 --> 00:31:56,240 Speaker 7: own a home, you may feel like your home is 669 00:31:56,240 --> 00:31:59,440 Speaker 7: worth five hundred thousand dollars. The appraisal may say your 670 00:31:59,440 --> 00:32:03,640 Speaker 7: home is worth two hundred or one hundred. So when 671 00:32:03,680 --> 00:32:05,520 Speaker 7: you go to that individual and say, hey, this is 672 00:32:05,560 --> 00:32:08,600 Speaker 7: my plan for this site, y'all have to have some 673 00:32:08,840 --> 00:32:11,520 Speaker 7: level of common ground to make sure that this works, 674 00:32:11,760 --> 00:32:14,480 Speaker 7: because if they want five times your number, it's not 675 00:32:14,520 --> 00:32:17,680 Speaker 7: feasible you move on. That vision can't come to fruition 676 00:32:17,760 --> 00:32:21,320 Speaker 7: because this is not a roadblock. And then once once 677 00:32:21,360 --> 00:32:23,360 Speaker 7: you then okay, yeah, I think this will work around 678 00:32:23,360 --> 00:32:23,840 Speaker 7: this price. 679 00:32:24,160 --> 00:32:26,840 Speaker 4: I'll give you X for it. You want X for it? Okay. 680 00:32:26,880 --> 00:32:31,680 Speaker 7: What's the timing in DC? I mean typically you gotta 681 00:32:31,680 --> 00:32:33,880 Speaker 7: have a thirty day close, sixty day close, like a 682 00:32:33,960 --> 00:32:37,480 Speaker 7: quick no contingencies, no nothing. In Wisconsin, I could you know, 683 00:32:37,560 --> 00:32:40,479 Speaker 7: sometimes do a year and a half without having to 684 00:32:40,560 --> 00:32:43,480 Speaker 7: close on the financing. And by close, I mean actually 685 00:32:43,520 --> 00:32:46,680 Speaker 7: pay for the land. You pay for the land typically 686 00:32:47,120 --> 00:32:53,480 Speaker 7: when your financial at construction start. So when you close 687 00:32:53,520 --> 00:32:55,520 Speaker 7: on all your finances, I got every all my ducks 688 00:32:55,520 --> 00:32:58,160 Speaker 7: in a row. It all comes to the table at 689 00:32:58,200 --> 00:33:00,440 Speaker 7: the same time and it goes out to the various parties, 690 00:33:00,520 --> 00:33:02,960 Speaker 7: one of those parties being the land owner. They could 691 00:33:03,000 --> 00:33:05,600 Speaker 7: walk away. I now purchase it. I now can start construction, 692 00:33:05,920 --> 00:33:07,360 Speaker 7: which is now phase two. 693 00:33:07,600 --> 00:33:09,560 Speaker 2: So when you're in that phase and you try to 694 00:33:09,560 --> 00:33:11,520 Speaker 2: get the land, what's the bidding process? 695 00:33:11,600 --> 00:33:11,719 Speaker 5: Right? 696 00:33:11,720 --> 00:33:15,400 Speaker 2: So you wore a rewarded, a warded all warded the land. 697 00:33:16,280 --> 00:33:18,160 Speaker 5: What kind of explained what that means. But what's the 698 00:33:18,480 --> 00:33:19,600 Speaker 5: process of bidding for it? 699 00:33:19,720 --> 00:33:23,760 Speaker 4: Yeap too. So on the private side, no process. It's 700 00:33:23,760 --> 00:33:25,560 Speaker 4: just one to one Can I buy this from you 701 00:33:25,640 --> 00:33:26,000 Speaker 4: or no? 702 00:33:26,960 --> 00:33:29,480 Speaker 7: And I've been told no because of my age and 703 00:33:29,520 --> 00:33:31,120 Speaker 7: my color before, to be honest. 704 00:33:32,360 --> 00:33:33,720 Speaker 4: But on the public side. 705 00:33:33,840 --> 00:33:39,160 Speaker 7: They typically put out a list of priorities that they want. 706 00:33:39,600 --> 00:33:42,720 Speaker 7: The most recent one, my eighty nine unit was a 707 00:33:42,720 --> 00:33:47,000 Speaker 7: public public partnership and they just want to redevelopment of 708 00:33:47,000 --> 00:33:49,719 Speaker 7: a blighted site. It was half a mile away from 709 00:33:49,760 --> 00:33:51,200 Speaker 7: where I was raised and I wanted to develop it. 710 00:33:51,240 --> 00:33:52,920 Speaker 7: So I put eighty nine units with Befoda Bahausan in 711 00:33:52,960 --> 00:33:56,000 Speaker 7: my hood. That's what I did, and they agree with 712 00:33:56,040 --> 00:33:59,040 Speaker 7: my plan. It wasn't very competitive and that was that, 713 00:33:59,160 --> 00:34:00,880 Speaker 7: But there are other ones like the one in Madison 714 00:34:00,920 --> 00:34:04,360 Speaker 7: and a just one. It was very very competitive. They 715 00:34:04,400 --> 00:34:08,160 Speaker 7: had multiple rounds of RFPs. What's the RFP again, request 716 00:34:08,239 --> 00:34:11,000 Speaker 7: for a proposal. So that's when the city says, hey, 717 00:34:11,480 --> 00:34:14,040 Speaker 7: these these are our priorities for this site. 718 00:34:14,080 --> 00:34:15,880 Speaker 4: We own in site. We don't want to own the site. 719 00:34:15,920 --> 00:34:18,439 Speaker 7: Cities often don't want to own sites because they want 720 00:34:18,440 --> 00:34:21,280 Speaker 7: to benefit from the tax revenue from it. 721 00:34:21,280 --> 00:34:23,600 Speaker 4: It's not in their best interest to pay the upkeep. 722 00:34:23,640 --> 00:34:26,560 Speaker 7: It's a lot of risk associated with owning land, so 723 00:34:26,680 --> 00:34:30,520 Speaker 7: cities often try to partner and sell and you know, 724 00:34:30,680 --> 00:34:33,640 Speaker 7: do things like that. So that this priority specifically, they 725 00:34:33,640 --> 00:34:36,719 Speaker 7: wanted a grocery store. The site right next door is 726 00:34:36,760 --> 00:34:39,880 Speaker 7: a Pick and Save Roundings was just acquired by Kroger 727 00:34:40,480 --> 00:34:43,040 Speaker 7: and they're shutting that Picking Save down, So now this 728 00:34:43,080 --> 00:34:46,319 Speaker 7: area is about to be a food desert. So the 729 00:34:46,360 --> 00:34:49,640 Speaker 7: city was like, okay, in order for us to preserve 730 00:34:50,320 --> 00:34:52,759 Speaker 7: some level of grocery in this area, we need to 731 00:34:52,760 --> 00:34:55,520 Speaker 7: put out an RFP. So that was their number one priority, 732 00:34:55,520 --> 00:34:59,560 Speaker 7: a grocery store. Second was affordable housing and some level 733 00:34:59,560 --> 00:35:02,799 Speaker 7: of housing and density. So I put together the best 734 00:35:02,840 --> 00:35:05,120 Speaker 7: plan to bring that grocery store in the quickest amount 735 00:35:05,120 --> 00:35:05,359 Speaker 7: of time. 736 00:35:05,560 --> 00:35:09,120 Speaker 3: So, all right, they need a grocery store. They're identified, 737 00:35:09,120 --> 00:35:11,799 Speaker 3: they need a grocery store, won't they just reach out 738 00:35:11,800 --> 00:35:14,000 Speaker 3: the grocery stores directly, Why didn't they developer? 739 00:35:14,120 --> 00:35:15,080 Speaker 4: They did. 740 00:35:15,480 --> 00:35:18,480 Speaker 7: Grocery stores often don't develop their own land either, they 741 00:35:18,560 --> 00:35:26,120 Speaker 7: least you know, so a developer developer, developer manages that process. 742 00:35:26,520 --> 00:35:29,080 Speaker 4: Businesses don't typically manage that process. You know. 743 00:35:29,080 --> 00:35:32,960 Speaker 7: If you think about Apple, Apple isn't going to like 744 00:35:33,320 --> 00:35:37,319 Speaker 7: build their own headquarters. They're going to hire some consultants 745 00:35:37,440 --> 00:35:39,680 Speaker 7: or a developer to build it for them. So that's 746 00:35:39,800 --> 00:35:42,200 Speaker 7: an RFP can be in that way too. So that said, 747 00:35:42,320 --> 00:35:44,400 Speaker 7: it's of interest for them to align themselves with a 748 00:35:44,440 --> 00:35:46,680 Speaker 7: developer who has the capacity to do this because it's 749 00:35:46,719 --> 00:35:50,440 Speaker 7: not something that just easily can be done, got it. 750 00:35:50,480 --> 00:35:51,399 Speaker 4: They can't just do it. 751 00:35:51,480 --> 00:35:54,960 Speaker 3: So phase two, the construction phase can talk about that. 752 00:35:55,200 --> 00:35:58,360 Speaker 7: Yeah, construction, So each each phase is a little less risky. 753 00:35:59,000 --> 00:36:02,239 Speaker 7: So pre development FA is a ton of risk. I 754 00:36:02,280 --> 00:36:04,239 Speaker 7: rewind a little bit, then I go into it. It's 755 00:36:04,280 --> 00:36:07,600 Speaker 7: a ton of risk because you're paying a ton of 756 00:36:07,840 --> 00:36:11,960 Speaker 7: consultants to do work. You're doing environmental assessments a phase 757 00:36:11,960 --> 00:36:15,200 Speaker 7: one in a phase two ten that could be ten 758 00:36:15,239 --> 00:36:16,359 Speaker 7: thousand dollars between the two. 759 00:36:16,360 --> 00:36:18,760 Speaker 5: Environmental assess that when they checking the dirt to see. 760 00:36:18,719 --> 00:36:21,920 Speaker 7: Check yeah, and all that well, yeah, so environmental, that's 761 00:36:22,000 --> 00:36:24,480 Speaker 7: one where they're seeing if it's contaminated, has it been 762 00:36:24,520 --> 00:36:29,520 Speaker 7: a you know, was this a gas station historically? Is 763 00:36:29,560 --> 00:36:31,920 Speaker 7: this up to code because you don't want those sols 764 00:36:31,920 --> 00:36:33,440 Speaker 7: to rise and people get sick and die and all 765 00:36:33,440 --> 00:36:36,440 Speaker 7: that stuff. So you pay for environmental consultants. You pay 766 00:36:36,440 --> 00:36:40,520 Speaker 7: for civil consultants which put together the design of the 767 00:36:40,520 --> 00:36:43,360 Speaker 7: building and make sure this is secure. Okay, architects design it, 768 00:36:43,560 --> 00:36:46,400 Speaker 7: but the civil engineers are saying this will be sturdy 769 00:36:46,440 --> 00:36:48,959 Speaker 7: for X amount of time, we won't have settlement, et cetera. 770 00:36:49,200 --> 00:36:52,000 Speaker 7: And then you hire geotechnical consultants to test the soil 771 00:36:52,320 --> 00:36:55,520 Speaker 7: and to see is a soil okay, you know stuff 772 00:36:55,560 --> 00:36:58,240 Speaker 7: like that, so the soil is more so like for settlement, 773 00:36:58,440 --> 00:37:01,160 Speaker 7: civil is self structure, jevity and things like that. So 774 00:37:01,600 --> 00:37:03,360 Speaker 7: all of those people you've got to hire prior to 775 00:37:04,200 --> 00:37:09,279 Speaker 7: getting to construction. Who's that the developer is so yeah, 776 00:37:09,400 --> 00:37:12,839 Speaker 7: the great quest walk is uh yeah, but you can 777 00:37:12,880 --> 00:37:14,440 Speaker 7: you can get once you have a plan together, you 778 00:37:14,480 --> 00:37:20,759 Speaker 7: can get loans. In theory they can get loans. We 779 00:37:20,800 --> 00:37:23,400 Speaker 7: can't get loans really, they can get loans. So I 780 00:37:23,480 --> 00:37:25,799 Speaker 7: partner with the people that can get the loans and 781 00:37:25,920 --> 00:37:27,440 Speaker 7: try to I'll go into that in a second. But 782 00:37:27,800 --> 00:37:30,960 Speaker 7: you pay for all of these consultants, even architects. All 783 00:37:30,960 --> 00:37:33,919 Speaker 7: the architectural designs are pretty renderings and all that slice. Yeah, 784 00:37:34,080 --> 00:37:37,800 Speaker 7: you know that's a couple hundred thousand easy. So before 785 00:37:37,800 --> 00:37:39,440 Speaker 7: you get to construction. 786 00:37:39,120 --> 00:37:43,160 Speaker 3: Are any of these RFPs or like, dude, does it 787 00:37:43,440 --> 00:37:46,880 Speaker 3: ever come into play with the was it MWB minority 788 00:37:46,920 --> 00:37:49,680 Speaker 3: women business? Is it? Because are they like? Do they 789 00:37:49,719 --> 00:37:51,560 Speaker 3: have to have a certain amount of developments that are 790 00:37:51,560 --> 00:37:53,440 Speaker 3: developed by minority developers? 791 00:37:53,480 --> 00:37:56,439 Speaker 4: Is that case? Minority developers is not a thing. 792 00:37:56,680 --> 00:37:57,239 Speaker 3: It's not a thing. 793 00:37:57,280 --> 00:38:00,120 Speaker 7: It's not a minority contractors is a thing. Okay, I 794 00:38:00,120 --> 00:38:03,279 Speaker 7: know the developers is not a thing. So I have 795 00:38:03,360 --> 00:38:07,440 Speaker 7: to in my development counterparts. Yeah, that has I'm an 796 00:38:07,480 --> 00:38:11,120 Speaker 7: anomaly for real. So I have to hire minority women 797 00:38:11,360 --> 00:38:13,520 Speaker 7: veterans and my colleagues have to do the same. My 798 00:38:13,560 --> 00:38:17,160 Speaker 7: counterparts do same. We have to hire them the construction workers. 799 00:38:17,480 --> 00:38:19,120 Speaker 7: Make sure that all of the people that are part 800 00:38:19,120 --> 00:38:23,640 Speaker 7: of his team may be twenty twenty of the total 801 00:38:23,960 --> 00:38:24,560 Speaker 7: the money that. 802 00:38:24,600 --> 00:38:27,560 Speaker 4: Is allocated to the budget has to go towards these groups. 803 00:38:27,840 --> 00:38:31,840 Speaker 7: But there's no structure for me as a developer and 804 00:38:31,960 --> 00:38:36,040 Speaker 7: being black to benefit from that, why not, that's where 805 00:38:36,040 --> 00:38:36,680 Speaker 7: the most money is. 806 00:38:36,719 --> 00:38:41,439 Speaker 3: Has it ever been proposed or no, I've never heard 807 00:38:41,440 --> 00:38:41,719 Speaker 3: of it. 808 00:38:43,200 --> 00:38:44,080 Speaker 4: I'm sure it has. 809 00:38:44,680 --> 00:38:48,040 Speaker 7: Historic Black developers aren't a thing, A lot of them. No, 810 00:38:48,120 --> 00:38:52,680 Speaker 7: it's not a thing because historically banks. We all know 811 00:38:52,719 --> 00:38:55,000 Speaker 7: about red lining. We all know about that. There's a 812 00:38:55,040 --> 00:38:57,040 Speaker 7: book called The Color of Law. Talk about this before, 813 00:38:57,120 --> 00:38:59,719 Speaker 7: but for people that don't know, color a law documented 814 00:38:59,800 --> 00:39:05,360 Speaker 7: the government's effect on communities and the intentionality of segregation. 815 00:39:05,960 --> 00:39:09,640 Speaker 7: So what they did was if a white developer even 816 00:39:09,719 --> 00:39:13,319 Speaker 7: was developing something that allowed a black person to live 817 00:39:13,320 --> 00:39:17,000 Speaker 7: in it, HUD would not ensure it, so the bank 818 00:39:17,040 --> 00:39:20,200 Speaker 7: would not give along. So that was for a white developer. 819 00:39:20,560 --> 00:39:22,880 Speaker 7: So imagine a black developer trying to develop something for 820 00:39:22,960 --> 00:39:26,160 Speaker 7: black people. It wasn't possible. So the marrion Berries of 821 00:39:26,200 --> 00:39:28,920 Speaker 7: the world, and just like H. J. Russell in Atlanta, 822 00:39:29,280 --> 00:39:32,240 Speaker 7: the mayor of Atlanta, the mayor of d C, reached 823 00:39:32,239 --> 00:39:35,000 Speaker 7: out and used their political connections to bring these two 824 00:39:35,040 --> 00:39:37,680 Speaker 7: people up. H J. Russell in Atlanta down peoples in 825 00:39:37,920 --> 00:39:42,200 Speaker 7: d C in order to create an economic engine in 826 00:39:42,239 --> 00:39:44,719 Speaker 7: our community that allowed for growth in a way that 827 00:39:44,880 --> 00:39:49,680 Speaker 7: does not exist. So again that's just not a thing 828 00:39:49,760 --> 00:39:52,880 Speaker 7: at all, and hopefully it can become a thing. But 829 00:39:52,920 --> 00:39:56,160 Speaker 7: there's not enough black developers. I mean, I'm at conferences 830 00:39:56,160 --> 00:39:57,799 Speaker 7: all the time. I go to real estate meet ups 831 00:39:57,800 --> 00:40:03,120 Speaker 7: and everything like that. But oftentimes most most folks are 832 00:40:03,120 --> 00:40:06,440 Speaker 7: investors because it's all we know. Most of the developers 833 00:40:06,480 --> 00:40:09,239 Speaker 7: I know aren't. They don't look like me. Sout out 834 00:40:09,239 --> 00:40:12,439 Speaker 7: to keV Kevin Noule. It's a big bro mind. He's 835 00:40:12,600 --> 00:40:15,919 Speaker 7: killing it in Milwaukee right now, absolutely killing it. He's 836 00:40:15,960 --> 00:40:19,959 Speaker 7: a black developer that is doing his thing. A couple 837 00:40:19,960 --> 00:40:22,000 Speaker 7: of folks out here in DC as well. Dr McKinney 838 00:40:22,000 --> 00:40:25,680 Speaker 7: I really respect. Don Peebles's son is actually doing development 839 00:40:25,680 --> 00:40:27,880 Speaker 7: out of DC as well. So there's some black developers 840 00:40:27,880 --> 00:40:28,680 Speaker 7: like bubbling up. 841 00:40:30,080 --> 00:40:32,800 Speaker 3: But yeah, it's just not How important is political political 842 00:40:32,800 --> 00:40:34,840 Speaker 3: collections connections. 843 00:40:34,840 --> 00:40:38,920 Speaker 7: Depends on where you are. I was saying Wisconsin not 844 00:40:39,040 --> 00:40:43,080 Speaker 7: as much. Wisconsin is a very objective state. If you 845 00:40:43,320 --> 00:40:47,239 Speaker 7: are doing if you are checking these boxes, you can 846 00:40:47,280 --> 00:40:52,520 Speaker 7: move forward in a place like other places. It's not 847 00:40:52,640 --> 00:41:00,520 Speaker 7: that objective. It's a little more subjective. Yeah, yeah, so yeah, I. 848 00:41:00,560 --> 00:41:02,239 Speaker 4: Think we were talking about the construction part. 849 00:41:02,320 --> 00:41:05,520 Speaker 7: Real quick. So you start off trying to predevelopment risk. 850 00:41:05,880 --> 00:41:08,520 Speaker 7: You pay for all of these consultants a couple hundred thousand, 851 00:41:09,960 --> 00:41:12,439 Speaker 7: and then at the closing table. So the benefit of 852 00:41:13,160 --> 00:41:15,080 Speaker 7: getting to the closing table is that all that risk 853 00:41:15,120 --> 00:41:17,600 Speaker 7: is wiped away, so it's all a part of the 854 00:41:17,640 --> 00:41:20,680 Speaker 7: development budget, although you're paying for it before it happens. 855 00:41:21,160 --> 00:41:25,319 Speaker 7: You get refunded once all your money comes in, So 856 00:41:25,440 --> 00:41:27,800 Speaker 7: the three hundred thousand that you had out, the million 857 00:41:27,800 --> 00:41:30,479 Speaker 7: dollars that you had out, all comes back right there. 858 00:41:30,520 --> 00:41:34,040 Speaker 7: So that's a great day. And then what happens in 859 00:41:34,040 --> 00:41:36,960 Speaker 7: the construction phase. You have to mitigate that risk because 860 00:41:38,320 --> 00:41:41,440 Speaker 7: you know people may not come to work, or the 861 00:41:41,840 --> 00:41:45,000 Speaker 7: cost of something may be more expensive, or the design 862 00:41:45,239 --> 00:41:47,959 Speaker 7: wasn't you have to change the design up and. 863 00:41:47,880 --> 00:41:48,400 Speaker 4: Things like that. 864 00:41:48,480 --> 00:41:50,000 Speaker 7: So you have to look out for all of those 865 00:41:50,040 --> 00:41:53,600 Speaker 7: things before you get under construction because when that construction 866 00:41:53,640 --> 00:41:57,480 Speaker 7: budget gets blown up, it's a real thing. And the 867 00:41:57,520 --> 00:42:00,319 Speaker 7: first thing that goes at that point is is your 868 00:42:00,320 --> 00:42:01,080 Speaker 7: developer fee. 869 00:42:02,320 --> 00:42:03,279 Speaker 4: We have to pay for that. 870 00:42:03,400 --> 00:42:06,000 Speaker 7: So we got to mitigate that risk because you can 871 00:42:06,160 --> 00:42:08,759 Speaker 7: get a project done and not make nothing to that point. 872 00:42:08,800 --> 00:42:11,399 Speaker 7: My first project, sixty unit, a fortable housing development twelve 873 00:42:11,400 --> 00:42:15,600 Speaker 7: point six million dollars. I made thirty thousand dollars on Wow, 874 00:42:16,280 --> 00:42:18,480 Speaker 7: three and a half years worth of work. I made 875 00:42:18,480 --> 00:42:19,600 Speaker 7: thirty thousand dollars. 876 00:42:19,920 --> 00:42:20,319 Speaker 4: That was it. 877 00:42:20,440 --> 00:42:22,799 Speaker 3: What kind of insurance do you have to have to 878 00:42:22,880 --> 00:42:24,560 Speaker 3: be protected. 879 00:42:25,680 --> 00:42:27,760 Speaker 4: During construction just as a development? 880 00:42:27,760 --> 00:42:29,919 Speaker 3: I'm like anything you said like you're on the hook, right, 881 00:42:29,960 --> 00:42:32,080 Speaker 3: So I guess you don't want to have to always 882 00:42:32,080 --> 00:42:34,440 Speaker 3: come out of your pocket if something happens to risky tech. 883 00:42:34,800 --> 00:42:35,680 Speaker 3: So there's no insurance. 884 00:42:35,880 --> 00:42:39,279 Speaker 7: No, it's not a thing now, it's just a risky tech. 885 00:42:39,400 --> 00:42:43,200 Speaker 7: So that deal twelve and a half million. My original 886 00:42:43,239 --> 00:42:45,160 Speaker 7: development partner. So this is my first project, this one 887 00:42:45,160 --> 00:42:47,960 Speaker 7: I got in twenty sixteen. My original development partners were 888 00:42:48,040 --> 00:42:50,880 Speaker 7: fully integrated firms. So they did They did development, construction, 889 00:42:50,960 --> 00:42:51,920 Speaker 7: and property management. 890 00:42:52,080 --> 00:42:52,640 Speaker 4: They did it all. 891 00:42:52,719 --> 00:42:54,800 Speaker 7: So I'm like, okay, bet let me partner with these guys, 892 00:42:55,280 --> 00:42:57,920 Speaker 7: let me learn from their different entities. Is all one stop, 893 00:42:58,120 --> 00:43:02,319 Speaker 7: and then we're gonna do it. Uh, moving forward. Once 894 00:43:02,320 --> 00:43:04,920 Speaker 7: we got the award, their board wasn't as comfortable with 895 00:43:04,960 --> 00:43:08,759 Speaker 7: their original terms we agree to. So now you know, 896 00:43:08,840 --> 00:43:11,279 Speaker 7: based on so you have to make guarantees. You make 897 00:43:11,440 --> 00:43:14,880 Speaker 7: financial guarantees. For construction. I guarantee that this will be built, 898 00:43:15,200 --> 00:43:16,520 Speaker 7: even on my own die. 899 00:43:16,920 --> 00:43:17,680 Speaker 4: And you have. 900 00:43:17,760 --> 00:43:22,280 Speaker 7: To spread the risk across a development profile and share 901 00:43:22,280 --> 00:43:25,200 Speaker 7: that with partners. If they're making all the guarantees, they're 902 00:43:25,239 --> 00:43:27,040 Speaker 7: taking all the money. So that's why we get boxed 903 00:43:27,080 --> 00:43:30,800 Speaker 7: out too. Black folks typically don't have the capital to 904 00:43:30,840 --> 00:43:32,839 Speaker 7: say yeah, so. 905 00:43:32,840 --> 00:43:33,680 Speaker 4: We can't make guarantee. 906 00:43:33,719 --> 00:43:35,440 Speaker 3: Yeah, yeah, I like you said that because I have 907 00:43:35,440 --> 00:43:38,680 Speaker 3: a friend who appliented well, who's a developer in New York. 908 00:43:38,719 --> 00:43:39,120 Speaker 4: He's black. 909 00:43:39,320 --> 00:43:41,400 Speaker 3: He always tells me about these personal guarantees that he 910 00:43:41,440 --> 00:43:44,480 Speaker 3: has to put up of like all this money and properties, 911 00:43:44,600 --> 00:43:46,640 Speaker 3: like whenever time they're doing a deal, and it's like 912 00:43:46,680 --> 00:43:48,680 Speaker 3: him and his partner they got through these personal lines 913 00:43:48,719 --> 00:43:49,880 Speaker 3: of guarantees and all that stuff. 914 00:43:49,920 --> 00:43:51,480 Speaker 4: Personal guarantee, personal guarantee. 915 00:43:51,560 --> 00:43:53,840 Speaker 7: And if you don't have the bare minimum for the 916 00:43:53,880 --> 00:43:55,600 Speaker 7: projects that I'm working on, you need a million dollars 917 00:43:55,600 --> 00:43:59,240 Speaker 7: of liquidity like cash and five million dollars in networks 918 00:43:59,239 --> 00:44:01,880 Speaker 7: to start the conversation. That's going to eliminate a lot 919 00:44:01,920 --> 00:44:04,839 Speaker 7: of us. That's why you don't see black developers. That's 920 00:44:04,840 --> 00:44:06,799 Speaker 7: the primary reason why you don't see black developers, because 921 00:44:06,800 --> 00:44:08,200 Speaker 7: you can't get a game, and then when you start 922 00:44:08,239 --> 00:44:09,479 Speaker 7: to you get righted. 923 00:44:09,960 --> 00:44:11,680 Speaker 4: It's like, okay, well you got. 924 00:44:11,560 --> 00:44:15,400 Speaker 7: An idea, you got a concept I want, you can 925 00:44:15,440 --> 00:44:17,680 Speaker 7: get teen and then we just get used as brokers 926 00:44:18,239 --> 00:44:20,400 Speaker 7: to find sites and so they can make more money. 927 00:44:20,600 --> 00:44:22,480 Speaker 7: But I wasn't on that. I'm not on that. So 928 00:44:22,719 --> 00:44:25,160 Speaker 7: I get the majority of my fees at this point, 929 00:44:25,800 --> 00:44:29,719 Speaker 7: at least fifty one percent. I'm gonna get standing on it. 930 00:44:30,840 --> 00:44:32,680 Speaker 4: I'm moving on that. 931 00:44:32,680 --> 00:44:35,759 Speaker 3: That's not so you say upon partnerships, So you partner 932 00:44:35,840 --> 00:44:37,360 Speaker 3: with a lot of people, Yeah, I have to. So 933 00:44:37,480 --> 00:44:39,160 Speaker 3: for a young cat or you're not even young cat, 934 00:44:39,200 --> 00:44:41,279 Speaker 3: anybody just in general, because like you said, it's a 935 00:44:41,280 --> 00:44:44,479 Speaker 3: lot of barriers to get in. Is that the best 936 00:44:44,480 --> 00:44:47,080 Speaker 3: way to go about it is to kind of find 937 00:44:47,080 --> 00:44:52,320 Speaker 3: somebody already that's successful and kind of work with them. 938 00:44:52,680 --> 00:44:54,759 Speaker 4: Yeah. I mean I get reached out to you all 939 00:44:54,800 --> 00:44:55,240 Speaker 4: the time. 940 00:44:56,000 --> 00:44:58,600 Speaker 7: I definitely I want to support everybody, but realistically I 941 00:44:58,640 --> 00:45:02,799 Speaker 7: just can't. It's capacity thing. So that said, I think 942 00:45:02,800 --> 00:45:04,840 Speaker 7: the best way is to create value. You have to 943 00:45:04,880 --> 00:45:09,160 Speaker 7: create value. If you're not creating value, then you're just there. 944 00:45:10,239 --> 00:45:12,960 Speaker 7: If if you want to work with me, just like 945 00:45:13,040 --> 00:45:15,520 Speaker 7: if I want to work with them. Is it worth 946 00:45:15,520 --> 00:45:19,080 Speaker 7: my time to work with you? 947 00:45:19,160 --> 00:45:19,239 Speaker 4: Not? 948 00:45:19,440 --> 00:45:21,640 Speaker 3: If you bring anything to bring, I could do it 949 00:45:21,680 --> 00:45:23,120 Speaker 3: on my own. I tell people that all the time, 950 00:45:23,160 --> 00:45:26,279 Speaker 3: you gotta it gotta be mutual, and it can't because 951 00:45:26,280 --> 00:45:28,320 Speaker 3: that's more of a charity thing, right, It's like you 952 00:45:28,680 --> 00:45:30,319 Speaker 3: through so much chat as the time and a place 953 00:45:30,360 --> 00:45:33,440 Speaker 3: for that, you know, mentorship, charity. It's not a business partnership. 954 00:45:33,440 --> 00:45:36,040 Speaker 3: Business partnership has it doesn't have to be equal, but 955 00:45:36,080 --> 00:45:37,120 Speaker 3: you have to bring something. 956 00:45:37,160 --> 00:45:38,719 Speaker 4: You got to bring some value. 957 00:45:38,600 --> 00:45:41,200 Speaker 7: Yeah, So if you can create value in real estate 958 00:45:41,880 --> 00:45:44,760 Speaker 7: the way that I did it, I created the financial model, 959 00:45:44,800 --> 00:45:46,759 Speaker 7: I created the vision, and I got the land in 960 00:45:46,840 --> 00:45:49,600 Speaker 7: the contract. That's what that was my control. So if 961 00:45:49,600 --> 00:45:51,960 Speaker 7: I pitched it to anybody, they can't just go get 962 00:45:51,960 --> 00:45:52,279 Speaker 7: this land. 963 00:45:52,280 --> 00:45:55,360 Speaker 4: I already got it. So now it's like I have leverage. 964 00:45:55,800 --> 00:45:58,760 Speaker 7: So if you, as a developer want to or aspiring 965 00:45:58,800 --> 00:46:01,200 Speaker 7: developer want to take that strap, I'll get some land 966 00:46:01,239 --> 00:46:03,239 Speaker 7: on the contract. Put a financial plan that makes sense. 967 00:46:03,280 --> 00:46:05,719 Speaker 7: I talked about language earlier. Showed me the language. This 968 00:46:05,760 --> 00:46:07,640 Speaker 7: is the language that we speak right here. When you 969 00:46:07,640 --> 00:46:11,920 Speaker 7: start speaking that language, we can partner with no problem. 970 00:46:12,239 --> 00:46:17,480 Speaker 6: My graduates from my school being force back drop drop 971 00:46:18,080 --> 00:46:19,759 Speaker 6: Mike drop backdrop. 972 00:46:30,760 --> 00:46:34,440 Speaker 9: An illegal alien from Guatemala charged with raping a child 973 00:46:34,480 --> 00:46:38,279 Speaker 9: in Massachusetts. An MS thirteen gang member from Al Salvador 974 00:46:38,520 --> 00:46:42,640 Speaker 9: accused of murdering a Texas man of Venezuelan charged with 975 00:46:42,719 --> 00:46:46,600 Speaker 9: filming and selling child pornography in Michigan. These are just 976 00:46:46,719 --> 00:46:50,480 Speaker 9: some of the heinous migrant criminals caught because of President 977 00:46:50,520 --> 00:46:54,040 Speaker 9: Donald J. Trump's leadership. I'm Christine Noman, the United States 978 00:46:54,120 --> 00:46:58,920 Speaker 9: Secretary of Homeland Security. Under President Trump, attempted illegal border 979 00:46:58,920 --> 00:47:02,480 Speaker 9: crossings are at the lowest levels ever recorded, and over 980 00:47:02,560 --> 00:47:05,759 Speaker 9: one hundred thousand illegal aliens have been arrested. If you 981 00:47:05,840 --> 00:47:09,680 Speaker 9: are here illegally, your next you will be fined nearly 982 00:47:09,760 --> 00:47:13,799 Speaker 9: one thousand dollars a day, imprisoned, and deported. You will 983 00:47:13,840 --> 00:47:17,480 Speaker 9: never return. But if you register using our CBP home 984 00:47:17,520 --> 00:47:20,880 Speaker 9: app and leave now, you could be allowed to return legally. 985 00:47:21,280 --> 00:47:26,040 Speaker 9: Do what's right. Leave now. Under President Trump, America's laws, 986 00:47:26,200 --> 00:47:28,640 Speaker 9: border and families will be protected. 987 00:47:28,719 --> 00:47:30,840 Speaker 5: Sponsored by the United States Department of Homeland Security,