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Speaker 1: My next This is the vice is the vice President

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Speaker 1: of Multicultural Leadership for African American Black Strategy and Outreach

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Speaker 1: at a a r P. She serves as the national

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Speaker 1: board for a RPS engagement with African American and Black

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Speaker 1: communities throughout through partnerships with multicultural organizations to drive a

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Speaker 1: ARP social impact. Please, welcome to Money Making Conversations, Shaney Houston.

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Speaker 1: Thank you, thank you for trying, for having me, and

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Speaker 1: it is such a pleasure to join the Money Making

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Speaker 1: Conversations today. Thank you so much. Well, then let's talk

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Speaker 1: about you. I want to talk about it. First of all,

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Speaker 1: I am a member Omega Sci Fi Fraternity Incorporated. And

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Speaker 1: I was reading your bio and you are a member

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Speaker 1: of a k A. I am a proud member of

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Speaker 1: Alpha Capital Authority Incorporated. Well for thirty years. I just

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Speaker 1: celebrated my thirty year anniversary. Actually, well that's awesome. It's

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Speaker 1: so funny because I I I played in one, so

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Speaker 1: I got a few years in the in the fraternal

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Speaker 1: world over you, which is cool. And I got my

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Speaker 1: for the New Year's City celebration flying uh four, my

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Speaker 1: three Lion brothers and another fraternity brother. We won't spend

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Speaker 1: New Year's Eve together in Atlanta. Just a part of life.

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Speaker 1: You know, these people that you don't know, you go

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Speaker 1: to college and they become a part of your your

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Speaker 1: emotional base for the rest of your life. And that's

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Speaker 1: why I wanted to bring that up. And because I

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Speaker 1: know you you feel the same way. It's uh, you

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Speaker 1: know it is. It is really a gift um the

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Speaker 1: souroty I really get emotionally even talking about it. My

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Speaker 1: line sisters mean everything to me. We have been through

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Speaker 1: so much together. We continue to have a bond after

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Speaker 1: thirty years, and that's what the beauty of it, um is.

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Speaker 1: We went to our homecoming, we played that I played

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Speaker 1: at Hampton University, proud member of Gamma Stated chapter. And

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Speaker 1: we went back for homecoming this year and uh last

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Speaker 1: Pride eight together, had just a great time spending time

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Speaker 1: just catching up and we picked right back up where

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Speaker 1: we you know, where we were thirty years ago. But

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Speaker 1: what we do is really just trying to be there

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Speaker 1: for one another because those those that our friendships and

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Speaker 1: bonds are truly truly priceless. You know, it's really right,

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Speaker 1: It's really great when I hear you talk like this.

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Speaker 1: My executive producer of money making conversation. She's a graduate

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Speaker 1: of Hampton. So as soon as you say to Hampton,

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Speaker 1: you know, she started dancing in the boom. Okay, let

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Speaker 1: you know that every time, and I'm tearousing. It's a

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Speaker 1: lot of hampton has got it going on because like

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Speaker 1: and if you're a lot of successful Keptonians Captonians, you know,

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Speaker 1: she she corrected me, Hamptonians got it going on. So

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Speaker 1: let's move on. F from your pro graduate of HBCU Boom,

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Speaker 1: A proud member of AffA Serati Incoperated from Hampton University

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Speaker 1: thirty years in fact. So let's talk about your role

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Speaker 1: as Vice president of Multicultural Leadership for African American Strategy

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Speaker 1: and Outreach at a RP. What exactly is that? So

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Speaker 1: I am immensely blessed to lead our African American and

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Speaker 1: Black strategy work at a r P. I've have been

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Speaker 1: um uh colleague here at a ARP for about four

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Speaker 1: years now, and uh, this role is really sometimes I

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Speaker 1: have to pinch myself for Sean. It really gives me

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Speaker 1: the opportunity to um really share my my strengths, my talent,

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Speaker 1: my gifts that I've been given that to really share

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Speaker 1: information to have the African American audience, and uh so

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Speaker 1: so at a ARP, we have a full multicultural team

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Speaker 1: that's led by my boss ed Nicine Williams. She's our

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Speaker 1: senior vice president of multi cultural Leadership. And while I

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Speaker 1: lead our African American and Black strategy out of a

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Speaker 1: counterpart who leads our Asian American Pacific Islander work, I

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Speaker 1: have another counterpart who leads our Hispanic Latino work, another

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Speaker 1: counter art who leads our LGBT work, and another counterpart

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Speaker 1: who leads our um Alaskan Native American Indian work. So

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Speaker 1: we really and infuse multicultural in everything we do. And

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Speaker 1: that's a part of our CEO's Joe and Jenkins mission

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Speaker 1: for a r P is to really infuse and embed

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Speaker 1: multicultural in everything that we do across the association. Um,

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Speaker 1: because our our you know, population, our membership is multicultural.

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Speaker 1: We are living in a multicultural world, and so we

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Speaker 1: have general market campaigns, but our group really is charged

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Speaker 1: with creating the culturally relevant information and showing up in communities. Um.

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Speaker 1: You know, we are based in Washington, d C. Where

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Speaker 1: sixty plus year old organization that's that's really been uh

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Speaker 1: you know, the nation's largest nonprofit, nonpartisan organizations for over

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Speaker 1: sixty years. But what we try to do on on

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Speaker 1: our team, and I'm on the cultural team, is to

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Speaker 1: be in community and to create materials and resources um

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Speaker 1: to reach our specific audience. So I have that opportunity

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Speaker 1: to be able to do that for the African American

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Speaker 1: and Black Strategy at Work audience, which I think is

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Speaker 1: really important because of the fact that you know, I'm

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Speaker 1: gonna tell you some you know I you know I have.

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Speaker 1: I'm very much aware of the brand of a ARP.

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Speaker 1: I've been tied in radio and sponsorship opportunities since two

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Speaker 1: thousand when I came into radio and I was managing

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Speaker 1: Steve Harvest, So we've had some great partnerships with a

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Speaker 1: ARP and it's been always I love about a r

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Speaker 1: P is that what bothers me about people as they

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Speaker 1: tend to age, they tend to be let age take

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Speaker 1: over them, and a r P that's not. That's not

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Speaker 1: the brand. It's about living. It's about it's about and

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Speaker 1: I really like the fact that in the last people

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Speaker 1: generally to get the information or the or the minority communities,

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Speaker 1: you know, about the options, the the experience life, the

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Speaker 1: insurance opportunities, all these the travel opportunities, the the the

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Speaker 1: discounts that are available through a ARP. So let's talk

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Speaker 1: about that. That getting that information to the minority communities,

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Speaker 1: why it's so important for a r P a RP

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Speaker 1: and then that's that's exactly right, UM, because the more

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Speaker 1: you know, the more you can be excited. We're all

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Speaker 1: are going to age. There are ten thousand people turning

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Speaker 1: sixty five each and every day, and we're we're aging

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Speaker 1: as a society, and so we're all going to age.

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Speaker 1: We're living longer, we're having bonus years of life because

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Speaker 1: of the advancements and healthcare and UM, and we're just

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Speaker 1: living longer. And so if we're living longer, we need

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Speaker 1: to make sure that we're not outliving our our income.

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Speaker 1: And so that's what we tried to make sure that

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Speaker 1: we're advocating for UM legislation that would help the lives

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Speaker 1: of those that are fifty plus, particular in in an

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Speaker 1: African American community where we tend to have disparities we have,

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Speaker 1: whether it's health disparities, work, pay gap disparities, you name it.

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Speaker 1: Our audience and our communities really suffer from disparities that

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Speaker 1: stem backs uh, you know, years and years, and what

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Speaker 1: we're trying to do is close those disparities gap by

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Speaker 1: providing information to the apportant American community so we can

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Speaker 1: live longer, healthier, more productive lives as we all age.

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Speaker 1: And the more information you have, the more you can

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Speaker 1: feel empowered to make those smart decisions for yourself. And

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Speaker 1: the earlier you learned, uh gives you even more time

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Speaker 1: to be able to do that. And so a lot

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Speaker 1: of our information now, while a RP focuses on the

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Speaker 1: fifty plus, we are actually UM in the African American community,

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Speaker 1: we're tailoring a lot of our information to younger populations.

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Speaker 1: We know that the millennial generation, a lot of the

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Speaker 1: millennials are, especially in the African American community, are serving

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Speaker 1: in caregiver roles taking care of loved ones. And so

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Speaker 1: as a millennial, what's what some of the information that

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Speaker 1: you need to to know, um to help continue, you know,

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Speaker 1: to make smart decisions as you're aging, you're working and progressing,

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Speaker 1: but you also um, you know, need to take care

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Speaker 1: of that parents or loved one. What are some of

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Speaker 1: the things you need to have in place, um UM

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Speaker 1: to help your family? And it's really important when I

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Speaker 1: when I listen to you how you talk, you know,

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Speaker 1: there's a lot of emotion tied to it. And before

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Speaker 1: we go to the break, I just want to point

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Speaker 1: this out, is that I always tell people you look

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Speaker 1: at commercials and and you talk about aging. And then

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Speaker 1: let's say that you said that every day there's ten

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Speaker 1: thousand reaching the age of sixty five, that's an amazing number.

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Speaker 1: And when you look at the commercials on TV and

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Speaker 1: never talked about that parent, the aging parents. You talk

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Speaker 1: about the college education for your kids. They're talking about

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Speaker 1: your retirement. But nobody looks for whatever. And that's the

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Speaker 1: part of life right now. There's shocking so many people

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Speaker 1: who didn't see it coming, didn't understand that I may

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Speaker 1: have to financially support my mom, who's my child's grandmother.

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Speaker 1: And so so this conversation we have it right now

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Speaker 1: is important because it's applies so much information, and information

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Speaker 1: is important because it guess what the minority communists are

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Speaker 1: the last to get it and who in turn suffers

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Speaker 1: the most that minority communities. We're gonna be right back

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Speaker 1: with more information. My guest is Saney Houston. She's listening

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Speaker 1: to everyone. She's she's given information on our show today

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Speaker 1: about retirement. How do you prepare for retirement? I don't

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Speaker 1: know how to prepare. I don't know how I can

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Speaker 1: tell people, honestly how to get ready. But you have

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Speaker 1: a campaign that's coming up, Miss Houston, that's really gonna

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Speaker 1: lay out, and it's called and to tell us about

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Speaker 1: the campaign that you have coming up? Sure you know

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Speaker 1: the the new campaign we just launched in October. It's

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Speaker 1: called the Trivia to she Roes. And this isn't a

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Speaker 1: campaign that a RP partnered with the account right. We're

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Speaker 1: partnered with the accounts And we've had a long relationship

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Speaker 1: with the AD Council for a number of years on

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Speaker 1: creating public service announcements around caregiving. And we launched a

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Speaker 1: general market campaign in two seventeen UH called Asia Retirement

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Speaker 1: helping the general market UH save and become become competent

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Speaker 1: and prepared for retirement. But our new campaign that we

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Speaker 1: just launched, and I'm so excited about it, it's a

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Speaker 1: campaign called Asia Retirement. Sheiros a tribute to our sheiroes

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Speaker 1: and the goal of the campaign. And it's so special

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Speaker 1: because the campaign was created by marketing communications firm called

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Speaker 1: Joy collective and it was created bad Black Women for

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Speaker 1: Black women, and it's really a campaign to help black

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Speaker 1: women field empowered and prepared as we approached saving for retirements,

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Speaker 1: for our what next. And the campaign is designed to

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Speaker 1: promote online resources and it's that as your retirement dot

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Speaker 1: org slash she ro at h g r oh and

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Speaker 1: it's uh. It's a free it's a free tool that

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Speaker 1: you can log on and it gives you personalized retirement

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Speaker 1: saving tips. And you know what's really neat about and

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Speaker 1: is personal for me, is that we as black women,

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Speaker 1: we take care of ourselves, our families, our communities, and

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Speaker 1: we generally, um, you know, save ourselves for last. But

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Speaker 1: now it's time for us to take care of ourselves.

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Speaker 1: We deserve to be happy, feel prepared and and empowered

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Speaker 1: as we approach our our later years or savings for

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Speaker 1: retirement and sort of our what's next. And we want

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Speaker 1: to celebrate that with the work that we do. And

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Speaker 1: this with that's what the campaign really designed is designed

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Speaker 1: to do. The tribute to she Rose highlights resources that

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Speaker 1: can help black women boost their retire Ironman saving and

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Speaker 1: uh and and playing for our futures are what's next.

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Speaker 1: And it may not be retirement. It maybe um turning

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Speaker 1: your side hustle into your or your passion into your

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Speaker 1: permanent UM you know, career if you will, But what

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Speaker 1: do you need to do and what are the steps

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Speaker 1: you can take now to be prepared to enable you

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Speaker 1: to do that? Now? The marketing agents in this houseton

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Speaker 1: the marketing agents, and you've chosen your collective. You're good

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Speaker 1: friends with their founder, Kelly Jr. Richardson Lawson, So you know,

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Speaker 1: you get you get an a rating right there from

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Speaker 1: Rushan McDonald. Kelly and I go all the way back

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Speaker 1: to the b T days when she was working at

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Speaker 1: B E. T and uh and uh. So I know

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Speaker 1: the enthusiasm and I just want to in this interview,

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Speaker 1: I want to Mark, I want to just compliment you

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Speaker 1: on your energy and your your ability to articate what

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Speaker 1: you're trying to do in a very authentic way, because

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Speaker 1: what I'm just telling people, one of the big beasts

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Speaker 1: I have about my retirement is that there's no preparation

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Speaker 1: because somehow in our mind we see sixty five as

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Speaker 1: the as the cut off point, and so there's some

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Speaker 1: golden there's some golden check that we've been made to

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Speaker 1: believe it's gonna take care of our lifestyle when we

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Speaker 1: hit that point. And that's not true. That's not true.

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Speaker 1: And that's the whole purpose of saving for retirement. That's

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Speaker 1: the whole purpose of what you guys doing with the

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Speaker 1: Sheroes campaign. It said, look, and that's what you said

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Speaker 1: earlier before the break you said, look, ro Sean, we're

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Speaker 1: even going back, you know, to millennials and getting them

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Speaker 1: motivated to the process. Because I'll be honest with you,

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Speaker 1: that's when I started savings. I remember my twenties. This

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Speaker 1: guy approached me and he was a co worker and

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Speaker 1: he was saying, ras, Shan, you need to just say

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Speaker 1: fifty dollars a month, you know. And that was a

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Speaker 1: struggle for me. Fifty dollars really, you know, because I couldn't.

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Speaker 1: I couldn't. It was a struggle for me because I

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Speaker 1: can't see what fifty dollars will grow to, you know what,

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Speaker 1: what what the opportunity. And they're realizing that that it's

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Speaker 1: all about accumulation and there's all about dollar costs. Averaging

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Speaker 1: is all about participating. So if you're saving a thousand

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Speaker 1: dollars a year, just say, if you say the thousand

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Speaker 1: dollars for thirty years. There's thirty tho dollars. Okay, there's

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Speaker 1: thirty dollars. That's a lot of money. Okay when you

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Speaker 1: when you look at it. And so the process that

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Speaker 1: you're talking about is the same thing is just so

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Speaker 1: just start and then you can go online and you

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Speaker 1: can see how the growth of your investment can happen

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Speaker 1: if you do it a certain way correct, right, and

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Speaker 1: and that's the beauty of it. UM. And I again,

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Speaker 1: I also want to to think Kelly and the team

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Speaker 1: enjoy collective. It was just rewarding working on the campaign

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Speaker 1: UM with UM just amazingly talented black women from UM,

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Speaker 1: from joy, from the director, the production company. Was truly

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Speaker 1: a campaign created black by black women for black women

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Speaker 1: that really felt passionate about this because what we know

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Speaker 1: is that African American black women, we typically have to

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Speaker 1: work seven to eight months to earn what our white

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Speaker 1: male counterpart make in one year. And so we know

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Speaker 1: that equity paid gap. So in addition to the information

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Speaker 1: not getting to the communities UM at the same rate

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Speaker 1: or with the same access that other communities can get,

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Speaker 1: we also know that there's a pay gap that exists.

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Speaker 1: And so if we don't start sharing this information now

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Speaker 1: and empowering black women, then will continue to have that gap.

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Speaker 1: And so that's really the design of the campaign. And

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Speaker 1: when you go online again, it's a free uh three

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Speaker 1: minutes digital coaching sessions. I'm online, I'm reading it right now.

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Speaker 1: I'm online. It's time to pay yourself more for retirement.

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Speaker 1: A free three minute chat the friendly digital retirement coach

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Speaker 1: will give you the tips you need to help boost

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Speaker 1: your savings. Oh this is this is looking good already,

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Speaker 1: I'll she wrote, right, and we will. And we again

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Speaker 1: wanted to make sure that black women that we see

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Speaker 1: ourselves in our ads, and we do that across a RP.

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Speaker 1: As I mentioned, we have a full multi cultural him

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Speaker 1: and in our ads and our creative materials, we want

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Speaker 1: to make sure that it's resonating and that it's culturally relevant,

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Speaker 1: that it speaks to our audiences. And so that's what

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Speaker 1: this campaign tribute to she rose does. It really honors

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Speaker 1: black women. And you'll see in the different uh, the

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Speaker 1: different creative ads, whether it's the mom cooking and taking

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Speaker 1: care of her family, whether she's the wife, or whether

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Speaker 1: it's um, you know, a woman who's coming from work

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Speaker 1: and has a side hustle and and and you know

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Speaker 1: the yoga and the community center that eventually you know,

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Speaker 1: is able to save and get her own uh you

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Speaker 1: know yoga studio. And that's sort of you know, her

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Speaker 1: her turning her passion, you know, into her purpose. Um.

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Speaker 1: I love the campaign just hearing you talk about the

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Speaker 1: campaign because they're talking about entrepreneurship. It's talking about it's

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Speaker 1: talking about the forty hour week mall. You know what

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Speaker 1: I'm saying, the responsibility of delivery and being responsible. But

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Speaker 1: the thing about it, when I went to the website,

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Speaker 1: you know, it's called ww dot a sure retirement dot org,

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Speaker 1: Forward slash Hero. You know, I saw three different women

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Speaker 1: there and one of the women were younger, was a

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Speaker 1: young younger woman. And I bring that up because it's

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Speaker 1: you know, I got a twenty to your daughter. I

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Speaker 1: constantly talked to her and just just give her information

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Speaker 1: because that information, when you're telling a younger person, young

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Speaker 1: person something, they might not get it, but hopefully a

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Speaker 1: year or the five years in that process of but

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Speaker 1: trying to figure it out, they will get it. And

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Speaker 1: so I saw that photo as what you're trying to say,

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Speaker 1: You're saying look, Roshan, we were creating a campaign so

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Speaker 1: we can capture generational people so they can move forward

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Speaker 1: and they all win, and not just a person who's

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Speaker 1: near retirement, a person who's past retirement. We're trying to

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Speaker 1: educate people by by creating this this this, Like I

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Speaker 1: said earlier, in the twenties, I was approached and now

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Speaker 1: it wasn't until I was thirty two that I actually

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Speaker 1: started saving money. And I went to Merrill Lynch and

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Speaker 1: I just started and you know, and ask in a

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Speaker 1: little bit in stock. And that has paid off for

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Speaker 1: me because I did start at such an early age.

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Speaker 1: And so it's really important that people understand that what

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Speaker 1: you're pitching is opportunity, education and financial freedom exactly and

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Speaker 1: exactly and and it's never too late, you know. UM

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Speaker 1: and you know one of the things. And we did

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Speaker 1: our research for the campaign, and we did market research

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Speaker 1: and we talked to women, you know, in different parts

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Speaker 1: of the country. We uh, we wanted to create a

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Speaker 1: campaign that was empowering and that UM a tool that

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Speaker 1: really meets you where you are. So UM, when you

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Speaker 1: log on again Asia retirement dot org slash SIRO, you

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Speaker 1: can u put in information. It'll The digital culch will

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Speaker 1: ask a few questions about you know, your retirement goals

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Speaker 1: or your saving plan currently where you are, what age

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Speaker 1: you'd like to UM, you know, retire, are you contributing

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Speaker 1: to an employee savings plan, and then it will provide

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Speaker 1: you personalized tips like a plan for yourself that you

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Speaker 1: can also share with. You can email it, you can

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Speaker 1: share it with your hr UM counterparts to to get

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Speaker 1: more information to see how your employer can support you,

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Speaker 1: whether it be increasing your savings and your retirement savings,

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Speaker 1: whether it's sending it to an accountability partner or sister

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Speaker 1: friend that can be your accountability partner to help you.

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Speaker 1: But the tools really meet you where you are and

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Speaker 1: really help to empower you and really show you that

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Speaker 1: it's never too late and every little bit helps, whether

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Speaker 1: it's stretching just a little bit to increase you know,

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Speaker 1: per paycheck where you're saving, or increasing your your annual

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Speaker 1: UM contributions to your savings plan. It gives you some

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Speaker 1: options um whether you plan to to retire and the

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Speaker 1: benefits of even waiting to age seventy if possible, UM

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Speaker 1: you know to collect Social Security. So we're there are

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Speaker 1: a variety of tips practical, real world tips that can

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Speaker 1: really help you today. I'm too excited. I am about

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Speaker 1: this the first time. Guests a RP. I love your company.

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Speaker 1: I love what you're doing Asia Retirement dot Org. Right

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Speaker 1: there is that that that right there is slick is

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Speaker 1: smooth forwards. Last hiro on Thursdays, I have what I

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Speaker 1: call a post where I just I just give on

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Speaker 1: my social media se my social media follows a women okay,

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Speaker 1: just letting you know, and they followed me because I baked. Okay,

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Speaker 1: if you if you go to my website, you will.

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Speaker 1: You go to my social media, you will. You will

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Speaker 1: get hungry. You will get hungry, You'll get hunger. And

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Speaker 1: this is what I want to do. I want to do.

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Speaker 1: If you send me some videos, if you send me

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Speaker 1: a poster, a social media ban, I will post it

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Speaker 1: on my Thursdays for you. Okay, we oh wow, we

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Speaker 1: appreciate that. We will definitely send that to you. Then

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Speaker 1: it to you today. What I'm saying that because you

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Speaker 1: are following, you're in line with my audience. You see,

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Speaker 1: I'm saying you're in line with my audience. So it's

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Speaker 1: only right that I educate my audience and let them

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Speaker 1: know about what I preach on the regular basis on

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Speaker 1: money making conversation, there's an opportunity for you to participate

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Speaker 1: and for you to correct that that course that may

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Speaker 1: not be as straight as it should be, and you

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Speaker 1: get information. I I respect what you're trying to do.

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Speaker 1: You enjoy that's mcgirl Kelly over there. I love the

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Speaker 1: way you shaped this whole, this whole campaign. Now, all

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Speaker 1: I can do is as Rushan McDonald with money making

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Speaker 1: conversation is being assistant. Okay, I'm Magic Johnson coming down

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Speaker 1: the court. I'm about to throw you a ball so

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Speaker 1: you can dunk it. So so, so send me that

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Speaker 1: information so I can start passing out those assists for you. Okay,

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Speaker 1: we appreciate it. We appreciate it, and we appreciate money

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Speaker 1: making conversations and that sharing our infro information for asha

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Speaker 1: retirement at or heroes. Now, I'm just gonna let you

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Speaker 1: know I have money making conversations social media and then

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Speaker 1: I have Rushan McDonald. I'm gonn post this on my

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Speaker 1: RuSHA McDonald, which was like almost eight hundred thousand followers. Okay,

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Speaker 1: so so I'm gonna let you know you get both

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Speaker 1: money making conversation. But Also, you're gonna get my personal

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Speaker 1: that's how much I believe in it, and that's how

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Speaker 1: much If you need me in the future in twenty

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Speaker 1: I'll be there to support you because you know, diversity

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Speaker 1: and education and information is so important to the communities

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Speaker 1: who tend to be left out.