WEBVTT - 3D Printer Jam - When Tables Are Intellectual Property

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<v Speaker 1>Brought to you by Toyota. Let's go places. Welcome to

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<v Speaker 1>Forward Thinking. Hi there everyone, Welcome to Forward Thinking. I

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<v Speaker 1>am your host, Jonathan Strickland, and I'm joined by two

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<v Speaker 1>of my favorite people in the whole wide world, and

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<v Speaker 1>they are Lauren Vocal Band and Joe McCormick. And what

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<v Speaker 1>is it we're going to talk about today, Lauren? Three

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<v Speaker 1>D printing? What is that? Three D printing a k A.

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<v Speaker 1>Additive manufacturing is a process by which much the same

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<v Speaker 1>way that you would print a two D document with ink,

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<v Speaker 1>instead uses a plastic or glass or metals to layer

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<v Speaker 1>by layer print out a three dimensional object. Pretty awesome.

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<v Speaker 1>So so really you're only limited by whatever three dimensional

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<v Speaker 1>model you have. A digital model, So you could take

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<v Speaker 1>a digital model and send that information to the printer

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<v Speaker 1>and the printer would replicate that correct. So um, well,

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<v Speaker 1>where would you get stuff that you could print? I

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<v Speaker 1>mean what where would where would the information come from

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<v Speaker 1>from anywhere? From you know, from in your brain or

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<v Speaker 1>you could you could I mean the really cool application

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<v Speaker 1>of this hypothetically is that you can be designing your

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<v Speaker 1>own stuff and sharing it with the rest of the universe. Cool. So,

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<v Speaker 1>like you could build what you think of as the

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<v Speaker 1>perfect coffee table, and then share that file some way

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<v Speaker 1>and let other people download it than they could print.

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<v Speaker 1>It could turn into a creative Commons of things. You know,

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<v Speaker 1>it a cree creative Commons of course, being the easy

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<v Speaker 1>copyright licensing company that that helps people share stuff safely

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<v Speaker 1>and easily on the interwebs. And and yeah, and if

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<v Speaker 1>we if we turned that into a into a hey,

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<v Speaker 1>I made this really cool chair. I want everyone to

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<v Speaker 1>have my chair, or I want everyone to have my chair,

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<v Speaker 1>but not corporations to make money on it. Then it

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<v Speaker 1>would hypothetically provide a really easy way to do that.

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<v Speaker 1>That's kind of cool. So we could have like this,

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<v Speaker 1>this amount of the kind of exchange for him, where

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<v Speaker 1>not just things like like like stories or music or

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<v Speaker 1>movies or whatever. We could actually share our physical objects.

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<v Speaker 1>I could create, maybe like a prop I would want

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<v Speaker 1>for some sort of video that I'm shooting. And then

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<v Speaker 1>people who thought the prop was cool could say, hey,

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<v Speaker 1>you know, are you making replicas of that? I might say, well,

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<v Speaker 1>you know, here's the digital file. You can make your

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<v Speaker 1>own replica. That's the best PVC pipe sword I've ever seen. Hey,

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<v Speaker 1>do not mock my PVC pipe sword or I shall

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<v Speaker 1>smite you with it. But there there's another sign to this.

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<v Speaker 1>I mean that this this is really exciting, and it's

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<v Speaker 1>a cool way for people who are creative and who

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<v Speaker 1>can have this acumen to both build stuff in the

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<v Speaker 1>physical realm and in the digital realm to share their work.

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<v Speaker 1>But it also gives rise to the opportunity for people

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<v Speaker 1>to pirate designs, which is kind of amazing you think

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<v Speaker 1>about it. Suddenly, real physical objects that inhabit our world

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<v Speaker 1>can become the the stuff that it gets exchanged over

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<v Speaker 1>the internet illegally. So a furniture store might have a

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<v Speaker 1>very specific kind of piece of furniture that ends up

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<v Speaker 1>being scanned in some way, and then next thing you know,

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<v Speaker 1>people at home are printing them up instead of going

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<v Speaker 1>to the furniture store. Right, you have the napster of furniture.

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<v Speaker 1>That's kind of phenomenal. I mean, think about that, like illegal,

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<v Speaker 1>but phenomenal. I mean it's exciting inside from the part

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<v Speaker 1>where all of a sudden the artist is sitting there going, hey,

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<v Speaker 1>I I am an artist, and I spent my my

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<v Speaker 1>time and money because my my time is my money

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<v Speaker 1>creating this object. And you just took a picture of

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<v Speaker 1>it with your fancy three D camera and are printing

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<v Speaker 1>it out at home. It's not cool, yeah, especially if

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<v Speaker 1>you're thinking about someone who's making stuff, even especially by hand.

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<v Speaker 1>I mean people who are really crafting the Yah. Yeah,

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<v Speaker 1>they're using subtractive manufacturing. Most likely they're actually carving stuff away.

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<v Speaker 1>But but they are creating these things that take a

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<v Speaker 1>genuine level of effort and artistry to to create. And

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<v Speaker 1>then someone ends up making a scan of it in

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<v Speaker 1>some way and then distributes that freely across the internet.

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<v Speaker 1>That person's work has been devalued. And that's it's kind

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<v Speaker 1>of an interesting problem. It's something that you never would

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<v Speaker 1>have thought of before. I mean that there's certain things

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<v Speaker 1>certain industries have had problems with counterfeiting before. So for example,

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<v Speaker 1>like designer handbags, that's that's one I always or shoes

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<v Speaker 1>that's another one. These are are things that often, you know,

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<v Speaker 1>you might walk down a city street and a pretty

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<v Speaker 1>popular city and see someone with a blanket laid out

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<v Speaker 1>on the sidewalk with a whole bunch of what looks

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<v Speaker 1>like designer bags, but they're all knockoffs. And the idea

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<v Speaker 1>is that you can have the glamor of owning that

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<v Speaker 1>particular object, but for a fraction of what the real

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<v Speaker 1>object would cost. And when we look close, we can

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<v Speaker 1>usually tell, you know, what a knockoff is, you know,

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<v Speaker 1>as a different brand name or something like that on it.

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<v Speaker 1>But here we're talking about the full creation of an

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<v Speaker 1>object from from nothing to egg Zach specifications, and that

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<v Speaker 1>gets a little tricky. You kind of have to wonder

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<v Speaker 1>if in the future there will be people whose job

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<v Speaker 1>it is to be an authenticator of real handcrafted stuff,

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<v Speaker 1>right the same way that nowadays you can get a

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<v Speaker 1>cubic zirconia that that is indistinguishable from a diamond uh

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<v Speaker 1>to to the average person, and you have to take

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<v Speaker 1>it to a jeweler, a geologist, somebody with a trained

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<v Speaker 1>special expertise who can look at it with their tools

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<v Speaker 1>and all that, and and he or she can tell

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<v Speaker 1>but you can't. Yeah, same thing, except now instead of

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<v Speaker 1>it just being cubic zirconia, it could be the super

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<v Speaker 1>fancy designer chair that would normally cost a significant chunk

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<v Speaker 1>of my salary to purchase, and yet I ended up

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<v Speaker 1>printing it at home. And this is kind of far off.

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<v Speaker 1>I mean, we we can't currently print with biological objects

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<v Speaker 1>like like wood or leather or something like that. It's

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<v Speaker 1>all plastic metal. And so if it's that supermodern style

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<v Speaker 1>that you would see in a documentary like American Psycho,

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<v Speaker 1>um uh yeah, something like that, where it's that that

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<v Speaker 1>corporate look where everything's made out of glass and metal

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<v Speaker 1>and that's that's it. Yeah, yeah, then then yeah you

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<v Speaker 1>could do that. But if it was something like a

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<v Speaker 1>leather chair, you would be a little it would be

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<v Speaker 1>a little harder to do. I mean, not not to

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<v Speaker 1>say that we won't have the ability to print either

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<v Speaker 1>in those materials or synthetic versions of them in the future, right,

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<v Speaker 1>I mean, if we're printing organs like we talked about

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<v Speaker 1>in another episode, it's very possible that we could have

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<v Speaker 1>the ability to print in leather or in wood. I'm

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<v Speaker 1>sure the cows would thank us printing leather. I mean,

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<v Speaker 1>if the cows were capable of thanking us. Um, I'm

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<v Speaker 1>not sure what that would sound like. Probably move, but

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<v Speaker 1>I imagine that's their primary calcular that's their fall back.

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<v Speaker 1>But yeah, it's it's it's actually it's more of a

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<v Speaker 1>low shriek. That's true. H We love our cow listeners.

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<v Speaker 1>So anyway, the the yeah, this is this is something

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<v Speaker 1>where we don't have to immediately worry about it. Obviously,

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<v Speaker 1>we're not at a point where, uh, the average consumer

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<v Speaker 1>can go out and buy a printer large enough to

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<v Speaker 1>even do this. A lot of the consumer level printers

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<v Speaker 1>are printing parts that are, you know, around the size

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<v Speaker 1>of like a softball or smaller. You can get larger ones,

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<v Speaker 1>especially in industrial settings, that are able to print bigger materials,

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<v Speaker 1>but most of the stuff you'd be printing at home

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<v Speaker 1>would be replacement parts, which could be really useful. I

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<v Speaker 1>mean imagine that. Imagine you go and you buy furniture

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<v Speaker 1>at some some store that where you assemble the furniture

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<v Speaker 1>at home. I'm thinking of a store in particular where

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<v Speaker 1>you buy things and you go home, and then you

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<v Speaker 1>have lots of parts to deal with. While you're there,

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<v Speaker 1>you can buy Spedish meatballs at the same time. Perhaps

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<v Speaker 1>that might be something that's also available at this store.

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<v Speaker 1>So many fun discussions with your spouse about how exactly

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<v Speaker 1>to put that together. Yeah, yeah, I have. I have

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<v Speaker 1>bought a desk and uh and installed the drawer backwards

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<v Speaker 1>before um, which is fine if you're sitting on the

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<v Speaker 1>other side of the desk, but there was a wall there,

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<v Speaker 1>so that made it somewhat problematic. We actually had to

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<v Speaker 1>take the whole thing apart again. Uh yeah, of course

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<v Speaker 1>with the three D printer, maybe you could just cleared

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<v Speaker 1>the cash and and restart the print. Well, really, you

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<v Speaker 1>would end up assembling stuff anyway. You would print out

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<v Speaker 1>the actual individual parts and assemble it. But that's that's

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<v Speaker 1>my point, is that what happens if you get home

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<v Speaker 1>and one of those brackets or whatever is broken. It

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<v Speaker 1>might mean that you have to take a trip all

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<v Speaker 1>the way back to the store to exchange one out.

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<v Speaker 1>But if you have a three D printer and you

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<v Speaker 1>have the the information you need, you could print out

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<v Speaker 1>the replacement part. In fact, we might see furniture stores

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<v Speaker 1>include this information in future purchases, where when you buy

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<v Speaker 1>something they go ahead and hand you the digital file

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<v Speaker 1>for the replacement parts. Not necessarily for the whole piece

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<v Speaker 1>of furniture, but for things like, well, if there's a

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<v Speaker 1>if there's a bracket that's missing, or if there's if

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<v Speaker 1>there's a screw that is that the that's not quite right.

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<v Speaker 1>Here's here's what you need to print out a new one.

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<v Speaker 1>Use this code to redeem your bolt. Yeah, exactly. And

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<v Speaker 1>that's the kind of thing where I could see that

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<v Speaker 1>being a lot easier for for companies where they're saying,

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<v Speaker 1>all right, well, we're not giving away the full design.

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<v Speaker 1>It's not like you can print it from bottom to

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<v Speaker 1>the top completely, but you can print the individual pieces

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<v Speaker 1>that hold everything together. Then I think would be less problematic.

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<v Speaker 1>And even the same way that you have software upgrades

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<v Speaker 1>on your on your OS that you can just download

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<v Speaker 1>from the internet these days, rather than having to go

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<v Speaker 1>out and buy an entirely new version quite so often. Yeah,

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<v Speaker 1>if if something, if someone decides that this part was

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<v Speaker 1>a little bit faultier, this, this corner could be done

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<v Speaker 1>a little bit better, then you can just have have

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<v Speaker 1>an upgrade. You could have a firmware upgrade to your furniture. Boy,

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<v Speaker 1>I'm not sure so many people have fallen down in

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<v Speaker 1>this chair. It's really time we see a patch exactly.

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<v Speaker 1>Or or this table. This table always ends up being wobbly,

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<v Speaker 1>so here's the patch to repair it. Uh. Yeah. This

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<v Speaker 1>this also brings to mind. I mean that other solutions

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<v Speaker 1>that we might see in the future are variations on

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<v Speaker 1>Digital Rights Management dr M. This is the protections that

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<v Speaker 1>companies used to put on digital files so that they

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<v Speaker 1>can't be freely distributed. Essentially, they cannot be stolen and

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<v Speaker 1>then distributed across networks. Not that it stops people from trying.

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<v Speaker 1>But we've seen it on music, we've seen it in movies,

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<v Speaker 1>we've seen it in video games, we've seen it in

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<v Speaker 1>all sorts of digital files. I expect we'll see something

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<v Speaker 1>similar to that to three D printing files, especially for

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<v Speaker 1>those that belong to specific companies. I don't know that

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<v Speaker 1>they will ever be able to get around the problem

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<v Speaker 1>of someone getting hold of an object and then scanning it.

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<v Speaker 1>That might be another issue, although they could get around

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<v Speaker 1>that depending upon what sort of materials they used. That

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<v Speaker 1>maybe that becomes a way of specializing to use materials

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<v Speaker 1>that are harder to replicate on a three D printing scale. Unfortunately,

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<v Speaker 1>they've got some time to think about this, because while

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<v Speaker 1>three D printing is a really exciting path to the future,

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<v Speaker 1>it's a long ways off for us to have the

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<v Speaker 1>ability to really have a machine in your garage that

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<v Speaker 1>does all this stuff right. But once we get there,

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<v Speaker 1>it will be really exciting because if we get to

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<v Speaker 1>a point where we can print an electric circuit. That

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<v Speaker 1>means that we could actually print a three D printer

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<v Speaker 1>with a three D printer, and then if I if

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<v Speaker 1>I exactly so, so you get together with your buddies

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<v Speaker 1>and you're like, Okay, this three D printer is ten grand,

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<v Speaker 1>but if we all throw in money, then what we

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<v Speaker 1>can do is with the first one will print out

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<v Speaker 1>enough for everybody. So for a small investment, we all

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<v Speaker 1>get a three D printer because all we have to

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<v Speaker 1>do is print another one and then put it together.

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<v Speaker 1>I mean, all all we have to do is a

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<v Speaker 1>little that's kind of glossing over as you feel comfortable

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<v Speaker 1>assembling a three D printer. That's a that's a possibility.

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<v Speaker 1>And uh, you know the thing I'm really excited about

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<v Speaker 1>is this will allow us to really customize our our environments.

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<v Speaker 1>You know, we will be able to either perch us

0:12:00.800 --> 0:12:04.680
<v Speaker 1>a plan from a company, or someone has uploaded something

0:12:04.679 --> 0:12:07.400
<v Speaker 1>through creative commons that we can use, or we've designed

0:12:07.440 --> 0:12:10.480
<v Speaker 1>something ourselves, and we can you know, put stuff in

0:12:10.520 --> 0:12:14.360
<v Speaker 1>our homes that really kind of fits our personalities. So

0:12:14.480 --> 0:12:17.480
<v Speaker 1>I have a question for both of you. Yes, Joe,

0:12:17.520 --> 0:12:19.800
<v Speaker 1>are you well, I was just gonna say it fits

0:12:19.800 --> 0:12:21.880
<v Speaker 1>your personality or just fits your home. I mean, I

0:12:21.880 --> 0:12:24.840
<v Speaker 1>don't know if you've ever had the trouble that that

0:12:25.360 --> 0:12:28.640
<v Speaker 1>somebody in your house sees, Oh, I really really want

0:12:28.679 --> 0:12:30.600
<v Speaker 1>this couch, but you go when you measure the wall

0:12:30.760 --> 0:12:33.840
<v Speaker 1>and there's just not room for it. The couches six

0:12:33.840 --> 0:12:36.520
<v Speaker 1>inches too long. It can't go there. Well, what if

0:12:36.559 --> 0:12:42.880
<v Speaker 1>you could download a modified, you know, foot shorter couch. Yeah, yeah,

0:12:42.920 --> 0:12:46.640
<v Speaker 1>I just I just assume that other people won't ever

0:12:46.760 --> 0:12:50.080
<v Speaker 1>visit me, So I just get the Jonathan sized everything.

0:12:51.080 --> 0:12:55.320
<v Speaker 1>One one single dirty mattress on the floor. It's actually two.

0:12:57.120 --> 0:13:00.280
<v Speaker 1>That's nice, that's sweet, clean ish. But yes, if you

0:13:00.320 --> 0:13:04.559
<v Speaker 1>had the ability to print any one object, whether it's

0:13:04.600 --> 0:13:08.160
<v Speaker 1>furniture or something else, what would it be, Joe, give

0:13:08.160 --> 0:13:10.320
<v Speaker 1>me your answer. Well, I was just thinking about this,

0:13:10.360 --> 0:13:12.120
<v Speaker 1>and I don't know if you've ever seen one of these,

0:13:12.160 --> 0:13:16.280
<v Speaker 1>but try and picture it. Uh. It's from some time

0:13:16.280 --> 0:13:20.000
<v Speaker 1>in the ancient world. I know, at least pre medieval Um.

0:13:20.040 --> 0:13:25.480
<v Speaker 1>There are these Thracian battle helmets that they find I guess,

0:13:25.640 --> 0:13:29.839
<v Speaker 1>uh somewhere in Europe. Again, I don't know exactly the

0:13:30.440 --> 0:13:32.840
<v Speaker 1>ancient Thracian battle helmets. I guess from the time of

0:13:32.840 --> 0:13:36.080
<v Speaker 1>the Roman Empire, and they they look like insects. It

0:13:36.240 --> 0:13:39.720
<v Speaker 1>is so crazy to imagine that a couple of thousand

0:13:39.800 --> 0:13:41.640
<v Speaker 1>years ago, you could be standing in a field and

0:13:41.679 --> 0:13:44.040
<v Speaker 1>you'd see somebody running at you with one of these on.

0:13:44.440 --> 0:13:46.920
<v Speaker 1>And I want to be that guy. I want to

0:13:46.960 --> 0:13:49.800
<v Speaker 1>put that helmet on and look like a crazy insect.

0:13:50.000 --> 0:13:51.679
<v Speaker 1>Can you answer my question? I wanted to know if

0:13:51.679 --> 0:13:53.120
<v Speaker 1>you wanted to be the guy wearing the helmet or

0:13:53.120 --> 0:13:55.440
<v Speaker 1>the guy seeing the guy running at them, and don't

0:13:55.559 --> 0:13:58.120
<v Speaker 1>I mean, I wouldn't be carrying some you know, spear

0:13:58.240 --> 0:14:02.400
<v Speaker 1>or anything, just like but the not necessarily believe it's

0:14:02.440 --> 0:14:04.520
<v Speaker 1>a great It's a great, It would be great Halloween

0:14:04.600 --> 0:14:08.400
<v Speaker 1>costume would be a great, great initial thing to see

0:14:08.440 --> 0:14:10.760
<v Speaker 1>in one of those Harlem Shake videos that are making

0:14:10.760 --> 0:14:14.240
<v Speaker 1>the rounds right now on YouTube. Here's the thing though, again,

0:14:14.600 --> 0:14:17.600
<v Speaker 1>without these authenticators, I mean, would it be that much

0:14:17.640 --> 0:14:25.920
<v Speaker 1>easier to fabricate archaeological artifacts? Yeah? Interesting question. Water slides,

0:14:26.320 --> 0:14:30.160
<v Speaker 1>water slides, giant fancy water slides, so you can design

0:14:30.200 --> 0:14:34.080
<v Speaker 1>your own, you can design your Yeah, wow, no you

0:14:34.200 --> 0:14:38.000
<v Speaker 1>thought big. I was thinking of an object that I

0:14:38.040 --> 0:14:42.160
<v Speaker 1>saw in a documentary once. It's from casual glance. It

0:14:42.200 --> 0:14:45.760
<v Speaker 1>looks like a little silver ball, but actually this uh,

0:14:45.840 --> 0:14:47.520
<v Speaker 1>this kind of drill thing comes out of it and

0:14:47.560 --> 0:14:52.280
<v Speaker 1>then it flies around. I think I've seen that documentary, Yeah, phantasm,

0:14:52.400 --> 0:14:55.760
<v Speaker 1>that's the one. I'm thinking, Yeah, that's that's I want

0:14:55.760 --> 0:14:58.560
<v Speaker 1>one of those because you know, occasionally there's a knock

0:14:58.600 --> 0:15:01.160
<v Speaker 1>at the door, right win super naturals on and I

0:15:01.200 --> 0:15:03.640
<v Speaker 1>don't want to have to chase them off myself, so

0:15:03.960 --> 0:15:06.560
<v Speaker 1>a little now, granted, making it fly and stuff that

0:15:06.600 --> 0:15:09.480
<v Speaker 1>would obviously be another problem. So just printing it would

0:15:09.480 --> 0:15:11.560
<v Speaker 1>just be the first step. But that's okay, that's okay.

0:15:11.560 --> 0:15:14.160
<v Speaker 1>I just need to make progress on this. That's what

0:15:14.200 --> 0:15:16.800
<v Speaker 1>I'm looking for. Are we doing an episode on that ball?

0:15:17.560 --> 0:15:19.960
<v Speaker 1>You know, we've talked about it. I don't know that

0:15:19.960 --> 0:15:22.960
<v Speaker 1>that's ever going to happen, but hey, you know, in

0:15:23.000 --> 0:15:26.800
<v Speaker 1>the future, specifically the future of this show, we're hoping

0:15:26.800 --> 0:15:30.280
<v Speaker 1>to have the audience start a conversation with us, to

0:15:30.360 --> 0:15:32.520
<v Speaker 1>really talk with us about the future and what they're

0:15:32.520 --> 0:15:34.760
<v Speaker 1>excited about and the sort of stuff they want to

0:15:34.800 --> 0:15:38.280
<v Speaker 1>hear about in future episodes. So, guys, here's here's what

0:15:38.320 --> 0:15:42.240
<v Speaker 1>I suggest. Go to our website. It's forward thinking dot com,

0:15:42.280 --> 0:15:46.680
<v Speaker 1>and that's f double thinking dot Com and there you're

0:15:46.680 --> 0:15:49.320
<v Speaker 1>going to see the video series, you're going to have

0:15:49.360 --> 0:15:51.800
<v Speaker 1>the audio podcast. There, there are the blog posts. They

0:15:51.840 --> 0:15:54.800
<v Speaker 1>are there, and we're really trying to engage you in

0:15:54.800 --> 0:15:57.120
<v Speaker 1>this conversation about the future. Find out what is it

0:15:57.200 --> 0:15:59.760
<v Speaker 1>that you think is really exciting. What's the stuff that's

0:15:59.840 --> 0:16:03.520
<v Speaker 1>right around the corner that has you just just waiting

0:16:03.680 --> 0:16:06.200
<v Speaker 1>for the future to get here. And that's the kind

0:16:06.200 --> 0:16:08.200
<v Speaker 1>of stuff we want to talk about. We really are

0:16:08.280 --> 0:16:10.520
<v Speaker 1>excited about it, and we hope you are too, So

0:16:10.760 --> 0:16:12.960
<v Speaker 1>let us know, get in touch with us and we

0:16:13.040 --> 0:16:18.240
<v Speaker 1>will talk to you again really soon. For more on

0:16:18.280 --> 0:16:21.520
<v Speaker 1>this topic and the future of technology, visit forward thinking

0:16:21.560 --> 0:16:30.440
<v Speaker 1>dot Com, brought to you by Toyota. Let's go places,