1 00:00:04,760 --> 00:00:12,080 Speaker 1: With technology with tech Stuff from how stuff works dot com. 2 00:00:12,080 --> 00:00:14,800 Speaker 1: Hey there, and welcome to tech Stuff. I am your host, 3 00:00:15,000 --> 00:00:18,840 Speaker 1: Jonathan Strickland. I'm an executive producer at how Stuff Works 4 00:00:18,880 --> 00:00:21,920 Speaker 1: and I love all things tech. And today we're gonna 5 00:00:21,920 --> 00:00:24,279 Speaker 1: talk a bit about the evolution of how we get 6 00:00:24,480 --> 00:00:29,160 Speaker 1: television content. Now, I've already done episodes specifically about the 7 00:00:29,160 --> 00:00:32,440 Speaker 1: early days of television and the birth of cable, but 8 00:00:32,520 --> 00:00:34,760 Speaker 1: today we're going to take a step back and look 9 00:00:34,800 --> 00:00:37,680 Speaker 1: at general trends and how they've changed over the decades. 10 00:00:37,880 --> 00:00:41,560 Speaker 1: So kind of how we went from broadcast to cable 11 00:00:41,600 --> 00:00:47,200 Speaker 1: and satellite to internet delivered television, And what are the 12 00:00:47,320 --> 00:00:52,080 Speaker 1: various not just technological challenges, but the legal challenges that 13 00:00:52,200 --> 00:00:56,240 Speaker 1: exist in this world, the business challenges, And why is 14 00:00:56,280 --> 00:00:59,440 Speaker 1: it that you can't just have alah cart I know 15 00:00:59,520 --> 00:01:04,720 Speaker 1: that's the dream for everybody about getting a package where 16 00:01:04,760 --> 00:01:07,160 Speaker 1: you have just the channels you want and none of 17 00:01:07,160 --> 00:01:09,520 Speaker 1: the ones you don't want, because it seems like every 18 00:01:09,560 --> 00:01:13,399 Speaker 1: service out there it comes with a bundle, right, and 19 00:01:13,480 --> 00:01:16,680 Speaker 1: you have channels that you might really like, and there 20 00:01:16,760 --> 00:01:18,399 Speaker 1: might be a few channels that you really like, but 21 00:01:18,440 --> 00:01:21,240 Speaker 1: they're not included in that bundle, And then there's a 22 00:01:21,400 --> 00:01:25,120 Speaker 1: whole bucket load of channels that have stuff that you 23 00:01:25,200 --> 00:01:28,640 Speaker 1: either have no interest in or you would actively avoid 24 00:01:29,160 --> 00:01:31,640 Speaker 1: with every fiber of your being. You would never even 25 00:01:31,720 --> 00:01:34,040 Speaker 1: dream of just channel surfing because it would mean going 26 00:01:34,040 --> 00:01:37,240 Speaker 1: through too many channels of stuff what you do not want. 27 00:01:37,880 --> 00:01:40,800 Speaker 1: So we're gonna take a look at why that is, 28 00:01:40,880 --> 00:01:44,840 Speaker 1: Why are we in that world? And it's not just 29 00:01:45,000 --> 00:01:48,120 Speaker 1: about finding new ways to watch the latest episode of 30 00:01:48,120 --> 00:01:53,160 Speaker 1: Supernatural though those when Chester Boys are indeed dreamy. The 31 00:01:53,360 --> 00:01:57,280 Speaker 1: changes affect other important factors as well, like how is 32 00:01:57,280 --> 00:02:01,280 Speaker 1: television monetized and how do we as consumers pay for 33 00:02:01,320 --> 00:02:06,120 Speaker 1: that television. Now, for this episode, I'm largely focusing on 34 00:02:06,200 --> 00:02:10,560 Speaker 1: the United States as the model, which is because I 35 00:02:11,240 --> 00:02:14,200 Speaker 1: live there. I'm I live in the United States. A 36 00:02:14,240 --> 00:02:17,160 Speaker 1: lot of what I'll talk about also pertains to other nations, 37 00:02:17,919 --> 00:02:21,519 Speaker 1: but there are particulars that will be different. So, for example, 38 00:02:21,800 --> 00:02:25,480 Speaker 1: in the United Kingdom, any place that has a television 39 00:02:25,520 --> 00:02:28,800 Speaker 1: that is either being used to watch television live or 40 00:02:28,840 --> 00:02:34,160 Speaker 1: to record TV transmissions, no matter how those transmissions are sent, 41 00:02:34,280 --> 00:02:39,519 Speaker 1: whether it's over broadcast, cable, satellite, whatever, you gotta pay 42 00:02:39,560 --> 00:02:43,480 Speaker 1: a television licensing fee. I mean like individual households pay 43 00:02:43,520 --> 00:02:46,120 Speaker 1: a license fee for their TVs. Now, for those folks 44 00:02:46,120 --> 00:02:47,840 Speaker 1: over in the UK, you're all listening to this and 45 00:02:47,880 --> 00:02:51,720 Speaker 1: you're saying, well, yeah, that's true. But here in the 46 00:02:51,800 --> 00:02:56,760 Speaker 1: United States that would be really unheard of. So Americans, 47 00:02:57,160 --> 00:02:59,560 Speaker 1: if you head over to the UK and you decide, hey, 48 00:02:59,600 --> 00:03:01,160 Speaker 1: I'm going to live here, now, you would actually need 49 00:03:01,200 --> 00:03:04,440 Speaker 1: to purchase a television license to watch your own TV 50 00:03:04,560 --> 00:03:07,280 Speaker 1: in your own home. But then in the UK, the 51 00:03:07,280 --> 00:03:11,600 Speaker 1: British Broadcasting Company uses those license fees to fund their work. 52 00:03:11,760 --> 00:03:16,399 Speaker 1: So without the TV license you lose your precious doctor who, 53 00:03:16,639 --> 00:03:20,480 Speaker 1: So just keep that in mind. But that's an aside. 54 00:03:20,680 --> 00:03:23,480 Speaker 1: I want to talk about the evolution from broadcast TV 55 00:03:23,720 --> 00:03:27,360 Speaker 1: to cable and satellite, to time shifting technologies, to internet 56 00:03:27,400 --> 00:03:30,600 Speaker 1: delivery and place shifting options as well. Now, later in 57 00:03:30,639 --> 00:03:33,280 Speaker 1: this episode, we're gonna have a discussion with Jim shade 58 00:03:33,360 --> 00:03:36,760 Speaker 1: Chatari of Sling TV to talk about how their approach 59 00:03:37,120 --> 00:03:40,440 Speaker 1: is guiding us closer to that heavily desired a la 60 00:03:40,600 --> 00:03:45,160 Speaker 1: carte strategy for getting television content, So that will come 61 00:03:45,240 --> 00:03:48,600 Speaker 1: up a little bit later in this episode. Now, broadcast 62 00:03:48,720 --> 00:03:52,920 Speaker 1: television starts before anyone outside of research and development labs 63 00:03:53,040 --> 00:03:57,480 Speaker 1: or enterprising inventors even had a TV set. Generally, most 64 00:03:57,480 --> 00:04:01,960 Speaker 1: scholars agree that General Electric created the first broadcast station 65 00:04:02,040 --> 00:04:07,520 Speaker 1: in January. Originally, they broadcasted under the channel designation to 66 00:04:08,040 --> 00:04:12,960 Speaker 1: x B using a seven killer hurts frequency. Now, their 67 00:04:13,120 --> 00:04:19,000 Speaker 1: broadcast was for mechanical television, not not electronic television. It's 68 00:04:19,040 --> 00:04:22,520 Speaker 1: not the televisions that we know today, but the predecessors, 69 00:04:22,520 --> 00:04:26,240 Speaker 1: the mechanical models that actually did use mechanical elements to 70 00:04:26,279 --> 00:04:29,159 Speaker 1: transmit pictures. And if that just blew your mind, you 71 00:04:29,200 --> 00:04:31,560 Speaker 1: need to go back and listen to my podcasts called 72 00:04:31,800 --> 00:04:34,479 Speaker 1: The TV Story. It was actually a three part series. 73 00:04:34,560 --> 00:04:37,840 Speaker 1: So there's TV Story Story Part one, Part two, and 74 00:04:38,279 --> 00:04:41,039 Speaker 1: Part four. Because you know we always skip part three. No, 75 00:04:41,160 --> 00:04:43,479 Speaker 1: that's a lie. There's also part three. The first two 76 00:04:43,520 --> 00:04:46,880 Speaker 1: parts really focus on the invention and development of television. 77 00:04:47,560 --> 00:04:51,320 Speaker 1: The first part came out on April and the second 78 00:04:51,320 --> 00:04:55,160 Speaker 1: part came out on April, So check those out if 79 00:04:55,200 --> 00:04:57,359 Speaker 1: you want to hear more about the development on the 80 00:04:57,400 --> 00:05:01,080 Speaker 1: television set side, but let's focus more on just the 81 00:05:01,160 --> 00:05:06,200 Speaker 1: concept of broadcasting. In September nine, General Electric behind to 82 00:05:06,240 --> 00:05:10,080 Speaker 1: broadcast the first television drama on their station, which at 83 00:05:10,080 --> 00:05:14,360 Speaker 1: that point was called W two x B. The actual 84 00:05:14,480 --> 00:05:19,120 Speaker 1: drama's name was The Queen's Messenger, and it was described 85 00:05:19,160 --> 00:05:23,880 Speaker 1: as a quote blood and thunder, play with guns, daggers 86 00:05:23,960 --> 00:05:27,279 Speaker 1: and poison end quote. And that I actually pulled from 87 00:05:27,279 --> 00:05:31,479 Speaker 1: a website for the Early Television Museum. So great website 88 00:05:31,520 --> 00:05:33,240 Speaker 1: if you want to learn more about some of the 89 00:05:33,279 --> 00:05:37,839 Speaker 1: earliest forms of TV and broadcast. And frankly, that description 90 00:05:37,880 --> 00:05:40,640 Speaker 1: makes it sound like The Queen's Messenger was a precursor 91 00:05:40,720 --> 00:05:42,919 Speaker 1: to shows like Breaking Bad or Game of Thrones, But 92 00:05:43,120 --> 00:05:46,920 Speaker 1: according to the website, it was not exactly high drama. 93 00:05:46,960 --> 00:05:49,239 Speaker 1: Most reports made it sound like the program was perhaps 94 00:05:49,279 --> 00:05:53,719 Speaker 1: a little bit more ambitious and the technology could technically support. 95 00:05:54,640 --> 00:05:57,440 Speaker 1: Some people said it was proof that quote radio moving 96 00:05:57,480 --> 00:06:01,480 Speaker 1: pictures end quote weren't quite ready for the home. And yeah, 97 00:06:01,480 --> 00:06:05,279 Speaker 1: that is what some people referred to television as early on, 98 00:06:05,400 --> 00:06:09,240 Speaker 1: was radio moving pictures. After all, you were broadcasting these 99 00:06:09,279 --> 00:06:14,080 Speaker 1: signals over radio waves, and the closest analog really to 100 00:06:14,320 --> 00:06:17,279 Speaker 1: TV at that point was the radio. So not that 101 00:06:17,400 --> 00:06:20,560 Speaker 1: unusual or at least not that surprising. W two XB 102 00:06:20,720 --> 00:06:25,480 Speaker 1: would broadcast its first electronic television signal a decade later, 103 00:06:25,720 --> 00:06:29,760 Speaker 1: in nineteen thirty nine. Electronic televisions had been pioneered in 104 00:06:29,800 --> 00:06:33,839 Speaker 1: the late nineteen twenties. Farnsworth. You probably have heard that name, 105 00:06:33,920 --> 00:06:39,320 Speaker 1: Filo Farnsworth. He actually created electronic TVs and he features 106 00:06:39,360 --> 00:06:42,440 Speaker 1: heavily in the TV story series that I mentioned a 107 00:06:42,440 --> 00:06:47,680 Speaker 1: second ago. Our c A was heavily invested in electronic television. 108 00:06:47,720 --> 00:06:50,440 Speaker 1: In the early days. The company had been a dominant 109 00:06:50,480 --> 00:06:55,479 Speaker 1: force in radio and owned two NBC radio networks. The 110 00:06:55,520 --> 00:06:58,800 Speaker 1: company wanted to establish a dominant position in the burgeoning 111 00:06:58,880 --> 00:07:03,800 Speaker 1: world of broad cast television, and so they invested millions 112 00:07:03,839 --> 00:07:07,360 Speaker 1: of dollars to do so. That was a significant investment. 113 00:07:07,440 --> 00:07:09,320 Speaker 1: I mean it would be today, but even more so 114 00:07:09,400 --> 00:07:13,360 Speaker 1: back then because I think fifty million dollars in nineteen 115 00:07:13,400 --> 00:07:16,800 Speaker 1: twenties money nineteen thirties money. That's that's a huge chunk 116 00:07:16,840 --> 00:07:20,400 Speaker 1: of change. Meanwhile, there was a competitor that was also 117 00:07:20,520 --> 00:07:22,800 Speaker 1: interested in getting in the game. That would be Columbia 118 00:07:22,840 --> 00:07:27,080 Speaker 1: Broadcasting System or CBS. There was another powerhouse in the 119 00:07:27,200 --> 00:07:30,440 Speaker 1: radio world, and they were jumping into early TV broadcasts 120 00:07:30,480 --> 00:07:34,600 Speaker 1: and created two newscasts a day. Each of those newscasts 121 00:07:34,680 --> 00:07:38,480 Speaker 1: lasted about fifteen minutes, so this was quite some time 122 00:07:38,520 --> 00:07:41,680 Speaker 1: before the twenty four hour news cycle, and these broadcasts 123 00:07:41,680 --> 00:07:44,440 Speaker 1: weren't coast to coast. They reached a relatively small audience, 124 00:07:44,480 --> 00:07:48,680 Speaker 1: primarily in New York City. So these early early broadcast 125 00:07:49,000 --> 00:07:51,840 Speaker 1: networks were very much local in nature, and in fact, 126 00:07:51,880 --> 00:07:55,640 Speaker 1: that's how we would see television evolved at first, lots 127 00:07:55,640 --> 00:07:59,640 Speaker 1: of little islands of broadcast TV that were mostly centered 128 00:07:59,640 --> 00:08:02,240 Speaker 1: around cities, and if you didn't live near one of 129 00:08:02,240 --> 00:08:05,120 Speaker 1: those cities, it became very challenging for you to get 130 00:08:05,200 --> 00:08:07,480 Speaker 1: any sort of content. There was a very little reason 131 00:08:07,520 --> 00:08:09,920 Speaker 1: for you to go out and get a television because 132 00:08:10,160 --> 00:08:13,160 Speaker 1: chances are you wouldn't have an antenna strong enough to 133 00:08:13,200 --> 00:08:16,760 Speaker 1: pick up the signals, or the broadcast antenna wouldn't be 134 00:08:16,760 --> 00:08:18,920 Speaker 1: strong enough to send the signals so that you could 135 00:08:18,920 --> 00:08:22,520 Speaker 1: actually receive anything worth watching. So the early early days, 136 00:08:22,560 --> 00:08:26,960 Speaker 1: this was very much an urban sort of form of entertainment, 137 00:08:27,080 --> 00:08:29,080 Speaker 1: and it would only be later that we would see 138 00:08:29,200 --> 00:08:33,240 Speaker 1: ways of distributing it to broader networks. By the early 139 00:08:33,320 --> 00:08:37,160 Speaker 1: nineteen forties, the US government was beginning to create regulations 140 00:08:37,280 --> 00:08:40,680 Speaker 1: for the new television industry, and this would be an 141 00:08:40,720 --> 00:08:44,920 Speaker 1: ongoing kind of back and forth between the US government 142 00:08:45,320 --> 00:08:49,679 Speaker 1: and various providers, whether they were broadcast companies, cable company, 143 00:08:49,720 --> 00:08:53,479 Speaker 1: satellite companies, or what have you. Part of this process 144 00:08:53,600 --> 00:08:56,520 Speaker 1: meant that the government wanted to bust up some of 145 00:08:56,520 --> 00:08:59,720 Speaker 1: the bigger companies like our c A. Then newly formed 146 00:08:59,720 --> 00:09:03,280 Speaker 1: Federal Communications Commission. The f c C went up to 147 00:09:03,400 --> 00:09:06,199 Speaker 1: our c A and said, hey, we see you've got 148 00:09:06,200 --> 00:09:10,079 Speaker 1: a couple of NBC networks. Do you need to knock 149 00:09:10,120 --> 00:09:12,240 Speaker 1: that off? Dump one of them. You can keep one, 150 00:09:12,280 --> 00:09:14,600 Speaker 1: but you've gotta get rid of the other one. So 151 00:09:14,840 --> 00:09:17,080 Speaker 1: our c A did as it was told and spun 152 00:09:17,200 --> 00:09:20,600 Speaker 1: off one of the two NBC networks, and that became 153 00:09:20,640 --> 00:09:23,920 Speaker 1: a newly formed company that took on a new name. 154 00:09:24,360 --> 00:09:27,880 Speaker 1: That new name was the American Broadcasting Company, or ABC. 155 00:09:28,400 --> 00:09:32,040 Speaker 1: Now ABC wouldn't really become a television broadcast company for 156 00:09:32,080 --> 00:09:34,640 Speaker 1: a few more years, but then you get the three 157 00:09:34,880 --> 00:09:39,800 Speaker 1: big early broadcast networks, ABC, CBS, and NBC here in 158 00:09:39,800 --> 00:09:43,240 Speaker 1: the United States. Fox, of course, would follow much much 159 00:09:43,440 --> 00:09:48,120 Speaker 1: much later. By the late nineteen forties and early nineteen fifties, 160 00:09:48,640 --> 00:09:53,440 Speaker 1: commercial television was becoming a thing. Sponsored programs would feature 161 00:09:53,559 --> 00:09:56,360 Speaker 1: frequent pauses to identify the sponsor and urge people to 162 00:09:56,360 --> 00:09:58,880 Speaker 1: go out and buy the product. It could be incorporated 163 00:09:58,960 --> 00:10:02,800 Speaker 1: directly into a show. In several cases, even the NBC 164 00:10:02,920 --> 00:10:05,679 Speaker 1: News in the late nineteen forties was sponsored by a 165 00:10:05,720 --> 00:10:10,160 Speaker 1: tobacco company, and as such, the host, John Cameron Swayze 166 00:10:10,240 --> 00:10:14,800 Speaker 1: was required to have a smoking cigarette in frame during 167 00:10:14,840 --> 00:10:17,640 Speaker 1: every shot. He didn't have to have it in his mouth, 168 00:10:18,040 --> 00:10:20,120 Speaker 1: but it had to be seen and it had to 169 00:10:20,120 --> 00:10:25,480 Speaker 1: be lit. Enlightened times, ladies and gentlemen. The programs on 170 00:10:25,520 --> 00:10:30,400 Speaker 1: television at that time were primarily extensions of previously existing 171 00:10:30,480 --> 00:10:35,079 Speaker 1: radio programs. So if you ever watch old Classic TV 172 00:10:35,400 --> 00:10:37,360 Speaker 1: and then you find out, hey, there was also a 173 00:10:37,440 --> 00:10:40,640 Speaker 1: radio show, well, chances are the radio show came first, 174 00:10:40,880 --> 00:10:44,200 Speaker 1: and then they would end up adapting that into a 175 00:10:44,240 --> 00:10:48,720 Speaker 1: television series, finding often that doing so was not always 176 00:10:48,720 --> 00:10:51,400 Speaker 1: easy because, as it turns out, with radio shows, you 177 00:10:51,440 --> 00:10:55,079 Speaker 1: have an unlimited visual effects budget because it is in 178 00:10:55,120 --> 00:10:59,320 Speaker 1: the mind of the listener. If I do a science 179 00:10:59,320 --> 00:11:02,120 Speaker 1: fiction series Ease or a Western, I don't have to 180 00:11:02,120 --> 00:11:05,840 Speaker 1: actually have any spaceships or horses. I can just create 181 00:11:05,880 --> 00:11:08,960 Speaker 1: a little bit of sound effects and let the listener 182 00:11:09,440 --> 00:11:11,480 Speaker 1: provide all the visuals. But if I'm going to do 183 00:11:11,520 --> 00:11:17,120 Speaker 1: a television series, suddenly, I gotta produce some stuff otherwise 184 00:11:18,240 --> 00:11:20,240 Speaker 1: viewers are going to be turned off pretty quickly. So 185 00:11:20,600 --> 00:11:23,120 Speaker 1: it was a mixed bag, but it did mean that 186 00:11:23,160 --> 00:11:25,880 Speaker 1: there were a lot of people drawing upon the experience 187 00:11:25,960 --> 00:11:29,760 Speaker 1: of radio broadcasting in those early TV broadcasting days, and 188 00:11:31,040 --> 00:11:35,240 Speaker 1: those three big broadcast networks were largely able to float 189 00:11:35,559 --> 00:11:40,520 Speaker 1: their television businesses by pulling from radio profits. So in 190 00:11:40,559 --> 00:11:43,800 Speaker 1: other words, they were taking the profits they were making 191 00:11:43,840 --> 00:11:46,520 Speaker 1: from one business and using it to support a second one. 192 00:11:46,600 --> 00:11:51,400 Speaker 1: Because even though it was revolutionary, there wasn't a huge 193 00:11:51,480 --> 00:11:54,480 Speaker 1: audience yet, there was not really an easy way to 194 00:11:54,520 --> 00:11:56,640 Speaker 1: make a lot of money in TV because there just 195 00:11:56,720 --> 00:11:59,800 Speaker 1: weren't that many people able to afford a television set. 196 00:12:00,520 --> 00:12:03,280 Speaker 1: So this was kind of a necessary evil in order 197 00:12:03,320 --> 00:12:07,000 Speaker 1: to keep a very young industry afloat while its audience 198 00:12:07,440 --> 00:12:11,559 Speaker 1: was able to start to coalesce and and grow, and 199 00:12:11,760 --> 00:12:14,679 Speaker 1: it ended up working. It paid off big time, but 200 00:12:14,880 --> 00:12:19,160 Speaker 1: it did take some time to do so. Now keep 201 00:12:19,200 --> 00:12:22,680 Speaker 1: in mind television's at this time, we're still pretty expensive, 202 00:12:22,720 --> 00:12:24,240 Speaker 1: and in order to get any use of them, you 203 00:12:24,320 --> 00:12:28,520 Speaker 1: still needed to live somewhere relatively close to a broadcasting 204 00:12:28,600 --> 00:12:34,160 Speaker 1: tower unless you had really innovative approaches to getting content 205 00:12:34,440 --> 00:12:38,280 Speaker 1: like people did and say Pennsylvania. But we'll get to 206 00:12:38,280 --> 00:12:41,560 Speaker 1: that in a second. Now, it would be a good time, 207 00:12:41,600 --> 00:12:44,440 Speaker 1: I think, to talk about how broadcast television works from 208 00:12:44,480 --> 00:12:49,040 Speaker 1: a very very high level. First, in order to send 209 00:12:49,160 --> 00:12:51,920 Speaker 1: a television signal out over the air, you need a 210 00:12:51,920 --> 00:12:56,439 Speaker 1: certain amount of bandwidth in radio frequencies. It's because you're 211 00:12:56,400 --> 00:12:59,839 Speaker 1: setting a lot of information out, the image information, the 212 00:13:00,000 --> 00:13:03,680 Speaker 1: audio information for picture and sound, plus you want a 213 00:13:03,720 --> 00:13:06,520 Speaker 1: little room on either side to avoid interference. If you're 214 00:13:06,520 --> 00:13:10,560 Speaker 1: talking about like a fairly modern broadcast that's about six 215 00:13:10,640 --> 00:13:13,679 Speaker 1: mega hurts a bandwidth space on the radio spectrum, and 216 00:13:13,720 --> 00:13:16,120 Speaker 1: again that creates a bit of a buffer so that 217 00:13:16,200 --> 00:13:19,400 Speaker 1: you don't have two channels overlapping each other and interfering 218 00:13:19,400 --> 00:13:21,760 Speaker 1: with one another. So in the United States, the government 219 00:13:21,880 --> 00:13:24,720 Speaker 1: would dictate which frequencies could be used for stuff like 220 00:13:24,800 --> 00:13:29,040 Speaker 1: television or radio broadcasts. They could also determine what the 221 00:13:29,120 --> 00:13:32,120 Speaker 1: other parts of the spectrum could be used for. And 222 00:13:32,160 --> 00:13:35,040 Speaker 1: this is a way again to avoid having two different 223 00:13:35,040 --> 00:13:39,120 Speaker 1: services try and use the exact same bandwidth and thus 224 00:13:39,160 --> 00:13:42,079 Speaker 1: create interference with each other. It's a very orderly system 225 00:13:42,120 --> 00:13:46,280 Speaker 1: to make sure that things run smoothly. Otherwise you would 226 00:13:46,320 --> 00:13:50,920 Speaker 1: have amateur radio operators honing in and and booting off 227 00:13:51,920 --> 00:13:56,000 Speaker 1: actual commercial radio stations or television stations, depending upon the 228 00:13:56,120 --> 00:13:59,520 Speaker 1: power of the transmitter and maybe how far away you 229 00:13:59,559 --> 00:14:03,640 Speaker 1: happen to be from that transmission source. So in the 230 00:14:03,720 --> 00:14:08,440 Speaker 1: United States, uh the government said that from fifty four 231 00:14:08,480 --> 00:14:11,800 Speaker 1: mega hurts to the eighty eight mega hurts range, you 232 00:14:11,800 --> 00:14:14,480 Speaker 1: would have channels two through six. Then you have to 233 00:14:14,559 --> 00:14:16,920 Speaker 1: jump up to a hundred seventy four mega hurts to 234 00:14:16,960 --> 00:14:20,160 Speaker 1: two hundred sixteen mega hurts for channels seven through thirteen, 235 00:14:20,680 --> 00:14:23,520 Speaker 1: and then jump up again to four hundred seventy mega 236 00:14:23,560 --> 00:14:25,360 Speaker 1: hurts all the way up to eight hundred ninety mega 237 00:14:25,400 --> 00:14:28,280 Speaker 1: hurts for channels fourteen through three. Now, the reason why 238 00:14:28,360 --> 00:14:32,440 Speaker 1: there are gaps between six and seven and between thirteen 239 00:14:32,480 --> 00:14:38,200 Speaker 1: and fourteen is because those frequencies had already been allocated 240 00:14:38,280 --> 00:14:43,680 Speaker 1: to other radio uses, so you couldn't just shift everything over. 241 00:14:44,040 --> 00:14:47,960 Speaker 1: That would require an enormous amount of work. So instead 242 00:14:47,960 --> 00:14:50,800 Speaker 1: of shifting everybody, you say, all right, well, we've got 243 00:14:50,840 --> 00:14:54,280 Speaker 1: this band of frequencies available here, We're going to allocate 244 00:14:54,320 --> 00:14:57,800 Speaker 1: that to these channels. Then we'll go up the spectrum 245 00:14:57,880 --> 00:15:00,840 Speaker 1: until we can find the next wide band of frequencies 246 00:15:00,840 --> 00:15:04,040 Speaker 1: that are available to allocate to TV again, and they 247 00:15:04,040 --> 00:15:07,120 Speaker 1: did that a couple of times. As for the tech 248 00:15:07,240 --> 00:15:10,400 Speaker 1: of the broadcast, it's pretty simple and concept. You have 249 00:15:10,520 --> 00:15:13,800 Speaker 1: a camera and a microphone on one end that's capturing 250 00:15:13,840 --> 00:15:17,760 Speaker 1: obviously visual and audio data, converts it into an electronic signal. 251 00:15:18,120 --> 00:15:22,040 Speaker 1: That signal goes to a transmitter that's essentially a giant antenna. 252 00:15:22,680 --> 00:15:25,040 Speaker 1: You amplify that signal quite a bit and you send 253 00:15:25,080 --> 00:15:28,320 Speaker 1: it up the antenna, which then converts that signal to 254 00:15:28,560 --> 00:15:33,080 Speaker 1: radio waves. So you get these electromagnetic waves that emanate 255 00:15:33,120 --> 00:15:36,720 Speaker 1: outward from the antenna. On the television side, you would 256 00:15:36,720 --> 00:15:39,560 Speaker 1: have a receiving antenna that would pick up those incoming 257 00:15:39,640 --> 00:15:43,680 Speaker 1: radio waves and then convert them back into a television signal, 258 00:15:43,760 --> 00:15:46,480 Speaker 1: which gets amplified in the TV set, and then you're 259 00:15:46,520 --> 00:15:49,160 Speaker 1: able to watch your stories. Now, obviously it gets more 260 00:15:49,160 --> 00:15:52,880 Speaker 1: technical than that, but that's good enough for our purposes, 261 00:15:52,920 --> 00:15:56,040 Speaker 1: with not an episode to talk about the actual workings 262 00:15:56,120 --> 00:16:00,720 Speaker 1: of broadcast TV. Just as commercial broadcas as television was 263 00:16:00,720 --> 00:16:04,280 Speaker 1: getting its start, so was cable television. Now I don't 264 00:16:04,280 --> 00:16:07,960 Speaker 1: mean cable channels, but rather using actual physical cable as 265 00:16:07,960 --> 00:16:11,120 Speaker 1: a delivery mechanism for television signals. So in other words, 266 00:16:11,440 --> 00:16:16,160 Speaker 1: we're not talking cable TV like MTV and UH, Comedy 267 00:16:16,200 --> 00:16:18,560 Speaker 1: Central and those kind of things. We're talking about just 268 00:16:18,800 --> 00:16:24,440 Speaker 1: getting television signals using cables. Uh. This arose in three 269 00:16:24,440 --> 00:16:27,400 Speaker 1: different areas in the United States, more or less simultaneously 270 00:16:27,520 --> 00:16:31,600 Speaker 1: and independently of each other. It was in nine which 271 00:16:31,680 --> 00:16:33,880 Speaker 1: is pretty incredible when you think about it, that it 272 00:16:33,920 --> 00:16:37,600 Speaker 1: was that early, and it was happening in Arkansas, Oregon, 273 00:16:37,640 --> 00:16:41,080 Speaker 1: and Pennsylvania. And the three things that these places had 274 00:16:41,120 --> 00:16:44,200 Speaker 1: in common was that they had some communities that were 275 00:16:44,240 --> 00:16:47,960 Speaker 1: a good distance away from these urban centers and therefore 276 00:16:48,000 --> 00:16:51,800 Speaker 1: could not easily pick up television signals. But they had 277 00:16:51,920 --> 00:16:56,440 Speaker 1: populations that people who wanted to watch TV. So what's 278 00:16:56,440 --> 00:16:59,160 Speaker 1: your solution if you can't really get a signal out 279 00:16:59,160 --> 00:17:03,320 Speaker 1: to your house. Well, they decided to take a sort 280 00:17:03,320 --> 00:17:08,520 Speaker 1: of communal approach. H Essentially, the community would put up 281 00:17:08,520 --> 00:17:11,480 Speaker 1: a big receiver antenna someplace that would get the best reception, 282 00:17:11,560 --> 00:17:14,320 Speaker 1: like at the top of a really tall hill, and 283 00:17:14,480 --> 00:17:18,960 Speaker 1: they would receive broadcast signals at this big antenna. Now 284 00:17:19,000 --> 00:17:21,560 Speaker 1: that big antenna would be connected to a system that 285 00:17:21,720 --> 00:17:26,600 Speaker 1: used cables to send the TV signal to distant homes. 286 00:17:26,840 --> 00:17:30,920 Speaker 1: So if you think about it like a regular television set, 287 00:17:31,680 --> 00:17:33,440 Speaker 1: if you have a TV set at home and you've 288 00:17:33,440 --> 00:17:37,080 Speaker 1: got a regular antenna set up, it's essentially the same thing, 289 00:17:37,320 --> 00:17:41,760 Speaker 1: except the signal is traveling a much further distance in 290 00:17:41,800 --> 00:17:45,280 Speaker 1: the cables than it would from the antenna to your screen. 291 00:17:45,680 --> 00:17:48,520 Speaker 1: It's going through a cable that actually crosses the land 292 00:17:49,440 --> 00:17:53,040 Speaker 1: or rather as usually strung up on utility polls, and 293 00:17:53,160 --> 00:17:58,959 Speaker 1: so you can have people in very distant regions watch television. 294 00:17:59,000 --> 00:18:02,399 Speaker 1: They're getting the low coal broadcast, uh, they're picking it 295 00:18:02,520 --> 00:18:06,320 Speaker 1: up from a centralized antenna that is then sending the 296 00:18:06,359 --> 00:18:09,840 Speaker 1: signal out to these distant homes. It was a pretty 297 00:18:09,840 --> 00:18:14,080 Speaker 1: clever way of fixing things, although it would cause some 298 00:18:14,200 --> 00:18:16,560 Speaker 1: issues further down the line, and we'll talk about those 299 00:18:16,640 --> 00:18:20,359 Speaker 1: towards the end of this episode. This idea of how 300 00:18:20,440 --> 00:18:26,200 Speaker 1: do you how do you end up reconciling the broadcast 301 00:18:26,280 --> 00:18:29,040 Speaker 1: side of this business with the cable side of this business. 302 00:18:30,160 --> 00:18:33,640 Speaker 1: But at the beginning, it was just a way of 303 00:18:33,680 --> 00:18:36,880 Speaker 1: allowing people who otherwise would not have access to television 304 00:18:36,920 --> 00:18:41,440 Speaker 1: at all to get that access. By the early nineteen sixties, 305 00:18:41,440 --> 00:18:44,240 Speaker 1: there were about eight hundred cable systems in the United 306 00:18:44,320 --> 00:18:48,480 Speaker 1: States with more than eight hundred thousand subscribers, and larger 307 00:18:48,520 --> 00:18:51,000 Speaker 1: companies were starting to get in on the game. They 308 00:18:51,000 --> 00:18:54,119 Speaker 1: were moving in on the domain that had been the 309 00:18:54,320 --> 00:18:58,639 Speaker 1: arena for smaller businesses. This is kind of the story 310 00:18:58,640 --> 00:19:01,439 Speaker 1: of Comcast. I also at a show about that. If 311 00:19:01,480 --> 00:19:04,200 Speaker 1: you search the tex Stuff archives, you'll find the story 312 00:19:04,240 --> 00:19:07,240 Speaker 1: of Comcast, and you'll learn that a lot of Comcasts 313 00:19:07,320 --> 00:19:13,000 Speaker 1: history involved the company buying up smaller companies, regional companies, 314 00:19:13,400 --> 00:19:17,280 Speaker 1: and growing their own business that way, and they became 315 00:19:17,359 --> 00:19:21,640 Speaker 1: a coast to coast business largely by buying up other companies. 316 00:19:21,680 --> 00:19:26,119 Speaker 1: They didn't grow their subscribers just by convincing people to 317 00:19:26,280 --> 00:19:30,200 Speaker 1: join Comcasts. They grew their subscribers largely by buying up 318 00:19:30,520 --> 00:19:33,960 Speaker 1: other companies that already had a large subscriber base. And 319 00:19:33,960 --> 00:19:35,920 Speaker 1: they just kept getting bigger and bigger that way. And 320 00:19:36,080 --> 00:19:38,439 Speaker 1: they were not the only company to do that, although 321 00:19:39,080 --> 00:19:42,520 Speaker 1: that was of course the focus of my episodes. Now. 322 00:19:43,320 --> 00:19:46,040 Speaker 1: Around this time, the FCC put some limits on what 323 00:19:46,200 --> 00:19:49,920 Speaker 1: cable companies could do. For example, they weren't supposed to 324 00:19:50,000 --> 00:19:53,760 Speaker 1: run cables so that a person in one service area 325 00:19:54,040 --> 00:19:56,520 Speaker 1: like a city, would be able to get access to 326 00:19:56,560 --> 00:20:00,840 Speaker 1: the local programming of a different service area different So 327 00:20:00,880 --> 00:20:05,000 Speaker 1: in other words, I shouldn't be able at this time 328 00:20:05,560 --> 00:20:08,919 Speaker 1: be able to turn on my television in Atlanta and 329 00:20:08,960 --> 00:20:12,840 Speaker 1: watch local Chicago broadcasts. That would have been a no 330 00:20:12,840 --> 00:20:16,000 Speaker 1: no around the early nineteen sixties according to the f 331 00:20:16,200 --> 00:20:19,600 Speaker 1: c C. Now, one thing this managed to do was 332 00:20:19,720 --> 00:20:22,600 Speaker 1: kind of put the brakes on the cable industry at 333 00:20:22,600 --> 00:20:25,919 Speaker 1: that time, because now big companies were saying, well, it's 334 00:20:25,920 --> 00:20:27,679 Speaker 1: starting to become a headache. I mean, there are all 335 00:20:27,720 --> 00:20:31,879 Speaker 1: these little local broadcast areas where this makes sense, but 336 00:20:32,040 --> 00:20:35,919 Speaker 1: we'd have to operate as almost like a franchise across 337 00:20:35,960 --> 00:20:39,360 Speaker 1: the United States, and that was a little bit more 338 00:20:39,440 --> 00:20:42,640 Speaker 1: daunting of a task than having a unified approach. So 339 00:20:42,720 --> 00:20:46,919 Speaker 1: it actually slowed down the deployment of cable TV in 340 00:20:46,960 --> 00:20:50,040 Speaker 1: the US for about a decade. But in nineteen seventy two, 341 00:20:50,520 --> 00:20:53,480 Speaker 1: the FCC decided ease back on some of those restrictions. 342 00:20:53,520 --> 00:20:56,280 Speaker 1: They started to deregulate the cable industry and this would 343 00:20:56,280 --> 00:20:59,000 Speaker 1: continue on through the next two decades. So this is 344 00:20:59,040 --> 00:21:02,359 Speaker 1: also when the first pay TV network came about. That 345 00:21:02,359 --> 00:21:05,840 Speaker 1: would be the Home Box Office or HBO network. To 346 00:21:05,920 --> 00:21:08,159 Speaker 1: learn more about that story, you can check out the 347 00:21:08,160 --> 00:21:11,200 Speaker 1: three part series on the HBO story, the first episode 348 00:21:11,240 --> 00:21:16,359 Speaker 1: published on May fen. Now, HBO's Passed is closely tied 349 00:21:16,359 --> 00:21:19,680 Speaker 1: to the rise of cable television and the other network 350 00:21:19,720 --> 00:21:22,679 Speaker 1: that really fostered the growth of cable TV in the 351 00:21:22,760 --> 00:21:27,199 Speaker 1: United States, as in this idea of nationalized cable, not nationalized, 352 00:21:27,240 --> 00:21:29,720 Speaker 1: but national cable in the sense that you could watch 353 00:21:30,320 --> 00:21:34,760 Speaker 1: content from other places on your local TV. That big 354 00:21:34,840 --> 00:21:40,200 Speaker 1: network was w TBS, the Ted Turner Network, and along 355 00:21:40,200 --> 00:21:44,520 Speaker 1: with HBO, this was suddenly an ability for people in 356 00:21:44,720 --> 00:21:47,320 Speaker 1: very different places in the US to get access to 357 00:21:47,359 --> 00:21:51,440 Speaker 1: the same content as opposed to relying solely upon their 358 00:21:51,520 --> 00:21:56,000 Speaker 1: local providers, their local broadcasters. In nine four, the Cable 359 00:21:56,040 --> 00:21:58,960 Speaker 1: Act further deregulated the industry, and there was an enormous 360 00:21:58,960 --> 00:22:02,720 Speaker 1: boom at that point in cable television development. But then 361 00:22:02,800 --> 00:22:05,760 Speaker 1: we need to talk a little bit about satellite TV. 362 00:22:07,000 --> 00:22:10,400 Speaker 1: Let's jump back again to nineteen sixty two. So we're 363 00:22:10,440 --> 00:22:14,960 Speaker 1: back in the year where uh communities are are using 364 00:22:15,760 --> 00:22:20,879 Speaker 1: cable to deliver television broadcast to remote locations. The f 365 00:22:21,000 --> 00:22:24,280 Speaker 1: c C is just getting into the game saying, don't 366 00:22:24,520 --> 00:22:28,240 Speaker 1: show stuff that doesn't belong to your region. Keep regions 367 00:22:28,560 --> 00:22:31,760 Speaker 1: separate from each other, because we're getting into these disputes 368 00:22:31,760 --> 00:22:35,879 Speaker 1: that are really a headache to deal with. And around 369 00:22:35,960 --> 00:22:38,879 Speaker 1: this time was when the United States launched the first 370 00:22:39,000 --> 00:22:43,760 Speaker 1: telecommunications satellite. This one was called tell Star. It was 371 00:22:43,800 --> 00:22:46,280 Speaker 1: a Bell Labs project. It was built by a T 372 00:22:46,400 --> 00:22:48,760 Speaker 1: and T and it could receive signals from the ground 373 00:22:49,280 --> 00:22:52,080 Speaker 1: from Europe and send them over across the Atlantic to 374 00:22:52,119 --> 00:22:55,800 Speaker 1: America and vice versa. But it was limited. It could 375 00:22:55,800 --> 00:22:58,720 Speaker 1: only act as a sort of line of sight satellite, 376 00:22:59,119 --> 00:23:00,680 Speaker 1: so that meant that it had to have a clear 377 00:23:00,720 --> 00:23:04,280 Speaker 1: shot both from wherever it was receiving information and wherever 378 00:23:04,359 --> 00:23:07,800 Speaker 1: it was sending information. And from a practical standpoint, that 379 00:23:07,880 --> 00:23:10,880 Speaker 1: meant that the satellite could beam a live television feed 380 00:23:10,920 --> 00:23:14,879 Speaker 1: for about twenty minutes every two and a half hours, 381 00:23:14,920 --> 00:23:17,480 Speaker 1: because that's how long it took it to orbit the Earth. 382 00:23:18,040 --> 00:23:20,320 Speaker 1: So you couldn't watch a full length movie in one 383 00:23:20,400 --> 00:23:23,879 Speaker 1: sitting using this thing. But it was kind of a 384 00:23:24,000 --> 00:23:28,800 Speaker 1: dawn of a new era with this telecommunications approach. Tell 385 00:23:28,840 --> 00:23:33,280 Speaker 1: Stars actual fate was rather unfortunate. The United States and 386 00:23:33,320 --> 00:23:35,960 Speaker 1: the then Soviet Union had been in the habit of 387 00:23:36,000 --> 00:23:40,520 Speaker 1: conducting high altitude atomic weapons tests, and those tests pretty 388 00:23:40,560 --> 00:23:45,359 Speaker 1: much toasted the satellites systems. So it went offline permanently 389 00:23:45,400 --> 00:23:48,680 Speaker 1: on February twenty one, nineteen. Although it was still in orbit, 390 00:23:48,760 --> 00:23:52,359 Speaker 1: it hadn't crashed to the Earth, but the electronics inside 391 00:23:52,359 --> 00:23:56,600 Speaker 1: it were essentially fried, so there was no more TV 392 00:23:56,760 --> 00:24:00,639 Speaker 1: being sent by Telstar one at that point. Now, it 393 00:24:00,680 --> 00:24:03,080 Speaker 1: proved a point, but it wasn't really a replacement for 394 00:24:03,119 --> 00:24:07,159 Speaker 1: broadcaster cable TV. In nineteen seventy six, there was a 395 00:24:07,240 --> 00:24:11,119 Speaker 1: Stanford professor named H. Taylor Howard who built the first 396 00:24:11,240 --> 00:24:15,119 Speaker 1: privately owned satellite receiving system, and he was a pretty 397 00:24:15,200 --> 00:24:18,280 Speaker 1: clever dude. His satellite antenna could pick up the same 398 00:24:18,359 --> 00:24:21,760 Speaker 1: transmissions that cable networks were using to send signals across 399 00:24:21,800 --> 00:24:27,600 Speaker 1: the nation. So while you didn't have individual customers using 400 00:24:27,600 --> 00:24:30,919 Speaker 1: satellite dishes until this point to pick up this stuff, 401 00:24:31,320 --> 00:24:34,840 Speaker 1: cable companies were using it. So what would happen is 402 00:24:34,880 --> 00:24:38,399 Speaker 1: you would have a cable company in one region and 403 00:24:38,480 --> 00:24:40,840 Speaker 1: they would send a signal up to beam up to 404 00:24:40,880 --> 00:24:43,960 Speaker 1: a satellite that would then beam it down to another 405 00:24:44,680 --> 00:24:48,159 Speaker 1: receiving station much further away someplace where you don't have 406 00:24:48,200 --> 00:24:53,239 Speaker 1: physical cables connecting the two areas, right, So might one 407 00:24:53,320 --> 00:24:55,280 Speaker 1: might be in the East coast, one might be in 408 00:24:55,359 --> 00:24:59,000 Speaker 1: the central United States, and the satellite would beam the 409 00:24:59,040 --> 00:25:01,040 Speaker 1: signal down to the center well United States, and they 410 00:25:01,080 --> 00:25:04,640 Speaker 1: would also get the same programming as the folks southeast. Dead. 411 00:25:05,480 --> 00:25:08,639 Speaker 1: This was a way that networks like HBO could distribute 412 00:25:08,640 --> 00:25:12,080 Speaker 1: their content across an entire nation without having a physical 413 00:25:12,160 --> 00:25:17,000 Speaker 1: infrastructure connecting coast to coast, and there was really no 414 00:25:17,080 --> 00:25:20,000 Speaker 1: worry about anyone else tapping into it because I mean, 415 00:25:20,040 --> 00:25:24,040 Speaker 1: if you had a receiver, if you had a satellite receiver, 416 00:25:24,200 --> 00:25:28,600 Speaker 1: as Taylor Howard had because he built his own, then 417 00:25:28,600 --> 00:25:30,920 Speaker 1: you could get all that content for free. You wouldn't 418 00:25:30,920 --> 00:25:33,560 Speaker 1: have to pay a monthly fee to HBO or to 419 00:25:33,800 --> 00:25:37,919 Speaker 1: any provider. You're getting that information just by picking it 420 00:25:38,000 --> 00:25:40,359 Speaker 1: up using an antenna. It was being sent in the 421 00:25:40,480 --> 00:25:44,160 Speaker 1: clear or I t C, meaning there was no encryption 422 00:25:44,240 --> 00:25:46,880 Speaker 1: or scrambling going on. So as long as you had 423 00:25:46,880 --> 00:25:49,560 Speaker 1: an antenna capable of picking up the signals, you could 424 00:25:49,560 --> 00:25:53,679 Speaker 1: actually watch that stuff for free, or at least for 425 00:25:53,800 --> 00:25:58,000 Speaker 1: the cost of actually putting together an antenna. But the 426 00:25:58,080 --> 00:26:00,919 Speaker 1: reason for this was the reason why companies like HBO 427 00:26:01,000 --> 00:26:04,199 Speaker 1: weren't concerned about this was that if you wanted to 428 00:26:04,200 --> 00:26:07,800 Speaker 1: go out and buy a satellite antenna, you'd be spending 429 00:26:08,480 --> 00:26:13,280 Speaker 1: thousands and thousands of dollars tens of thousands of dollars 430 00:26:13,320 --> 00:26:15,439 Speaker 1: to get one of these things, and it was just 431 00:26:15,520 --> 00:26:18,560 Speaker 1: largely considered to be impractical. It was well beyond the 432 00:26:18,600 --> 00:26:22,040 Speaker 1: reach of the average person. So the companies like HBO 433 00:26:22,119 --> 00:26:24,439 Speaker 1: weren't concerned with us. Why would you worry about that. 434 00:26:24,520 --> 00:26:27,280 Speaker 1: No one's going to bother with us until h Taylor 435 00:26:27,320 --> 00:26:30,560 Speaker 1: Howard goes out and builds his own and he even 436 00:26:30,800 --> 00:26:33,639 Speaker 1: I think somewhat cheekily wrote a hundred dollar check and 437 00:26:33,680 --> 00:26:37,120 Speaker 1: sent it to HBO saying, Hey, I've been watching your 438 00:26:37,119 --> 00:26:41,760 Speaker 1: content using my homemade satellite antenna, and I figure, you know, 439 00:26:42,119 --> 00:26:44,040 Speaker 1: I should at least pay you for it, even though 440 00:26:44,080 --> 00:26:47,640 Speaker 1: I don't have a cable subscription. And HBO's response was, hey, 441 00:26:47,640 --> 00:26:50,040 Speaker 1: we can't accept this check. We only deal with big 442 00:26:50,119 --> 00:26:54,440 Speaker 1: networks or big big, you know, cable providers. We don't 443 00:26:54,920 --> 00:26:59,040 Speaker 1: deal with individuals. So then Howard published a how to 444 00:26:59,160 --> 00:27:03,560 Speaker 1: guide how he built his own satellite receiver, and that 445 00:27:03,680 --> 00:27:07,000 Speaker 1: meant that any enterprising home engineer with enough money to 446 00:27:07,040 --> 00:27:10,080 Speaker 1: buy the the basic parts could get to work and 447 00:27:10,080 --> 00:27:13,879 Speaker 1: build their own satellite antenna and therefore receive HBO for 448 00:27:13,960 --> 00:27:18,399 Speaker 1: free or minus the price of building the antenna. The 449 00:27:18,440 --> 00:27:21,879 Speaker 1: satellite TV industry essentially started off that way. People started 450 00:27:21,920 --> 00:27:26,159 Speaker 1: to grab some signals meant for cable customers. But before 451 00:27:26,320 --> 00:27:31,280 Speaker 1: too long two things happened. One, cable companies began to 452 00:27:31,320 --> 00:27:37,119 Speaker 1: scramble their signals so that you would be incentivized, let's say, 453 00:27:37,560 --> 00:27:41,480 Speaker 1: to subscribe to their service to get the ability to 454 00:27:41,640 --> 00:27:45,439 Speaker 1: de scramble that channel and watch the content. And the 455 00:27:45,440 --> 00:27:51,320 Speaker 1: second thing that happened was that the satellite providers were 456 00:27:51,359 --> 00:27:54,720 Speaker 1: beginning to emerge as a competing industry to cable providers. 457 00:27:55,240 --> 00:27:59,840 Speaker 1: So you had the individual cable channels, the people who make, 458 00:28:00,359 --> 00:28:03,679 Speaker 1: or at least who who produced the stuff that you 459 00:28:03,720 --> 00:28:06,919 Speaker 1: want to watch, and then you add the cable providers, 460 00:28:06,960 --> 00:28:10,119 Speaker 1: the people who have or the companies who have the 461 00:28:10,160 --> 00:28:14,199 Speaker 1: infrastructure that delivers that content. This can get really confusing 462 00:28:14,320 --> 00:28:19,560 Speaker 1: because we frequently will refer to cable just as cable, 463 00:28:19,840 --> 00:28:22,960 Speaker 1: and we could either mean the provider or we could 464 00:28:23,080 --> 00:28:26,200 Speaker 1: mean the content creator. And to make it more confusing, 465 00:28:26,680 --> 00:28:29,600 Speaker 1: there are of course companies that are both They are 466 00:28:29,640 --> 00:28:34,000 Speaker 1: both providers and content creators, and that makes things messy. 467 00:28:34,040 --> 00:28:36,000 Speaker 1: It's also one of the reasons why you've got people 468 00:28:36,080 --> 00:28:40,160 Speaker 1: arguing for net neutrality to try and create a separation 469 00:28:40,560 --> 00:28:44,600 Speaker 1: between the content creators and the content providers so that 470 00:28:45,240 --> 00:28:49,160 Speaker 1: you don't see preferential treatment given to one company's own 471 00:28:49,320 --> 00:28:53,120 Speaker 1: products over all the other competitors. But I've already talked 472 00:28:53,120 --> 00:28:55,120 Speaker 1: about net neutrality and other episodes, so we'll leave that 473 00:28:55,200 --> 00:28:59,680 Speaker 1: from for now. Back to satellite TV. Uh, you started 474 00:28:59,720 --> 00:29:05,120 Speaker 1: seeing these companies pop up with their own services, so 475 00:29:05,200 --> 00:29:07,600 Speaker 1: you could, you know, subscribe to them, just as you 476 00:29:07,640 --> 00:29:11,800 Speaker 1: would with cable TV, so dish and direct TV things 477 00:29:11,880 --> 00:29:15,360 Speaker 1: like that, you could subscribe to them and get your 478 00:29:15,360 --> 00:29:17,520 Speaker 1: television that way. And I'll have to do a full 479 00:29:17,560 --> 00:29:20,680 Speaker 1: episode on the satellite TV industry to go into how 480 00:29:20,720 --> 00:29:24,440 Speaker 1: they evolved over time, But to be honest, to get 481 00:29:24,440 --> 00:29:27,480 Speaker 1: into that story here would take up way too much time. 482 00:29:27,920 --> 00:29:30,640 Speaker 1: It really deserves its own episode or pair of episodes. 483 00:29:30,680 --> 00:29:32,960 Speaker 1: So let's just say it had its own challenges in 484 00:29:33,000 --> 00:29:37,920 Speaker 1: those early days. That brings us to television over the Internet. 485 00:29:38,080 --> 00:29:41,320 Speaker 1: While there are many services that deliver video content over 486 00:29:41,360 --> 00:29:43,640 Speaker 1: the Internet that I've been around for a decade or so, 487 00:29:43,720 --> 00:29:47,320 Speaker 1: such as just streaming recorded video live TV over the 488 00:29:47,360 --> 00:29:51,400 Speaker 1: internet that is still relatively young. Now one of those 489 00:29:51,400 --> 00:29:54,840 Speaker 1: services is Sling TV. When we come back, I'll have 490 00:29:54,880 --> 00:29:58,000 Speaker 1: a discussion with Jim Shade Chadar, the VP of Product 491 00:29:58,040 --> 00:30:01,600 Speaker 1: Marketing and Management over at sling t But first, let's 492 00:30:01,600 --> 00:30:11,440 Speaker 1: take a quick break to thank our sponsor and Jim Shade, 493 00:30:11,440 --> 00:30:14,720 Speaker 1: thank you so much for agreeing to be on tech stuff. 494 00:30:14,760 --> 00:30:18,080 Speaker 1: I really appreciate it. I'm very excited to have this conversation. 495 00:30:18,200 --> 00:30:22,640 Speaker 1: So let's say we're doing the classic elevator pitch. You 496 00:30:22,720 --> 00:30:25,280 Speaker 1: get an elevator, there's a person there, you're you're going 497 00:30:25,360 --> 00:30:28,400 Speaker 1: up to the floor, and it's not the express elevator, 498 00:30:28,440 --> 00:30:30,440 Speaker 1: And of course conversation turns to, so what do you 499 00:30:30,480 --> 00:30:33,040 Speaker 1: do for a living? How do you describe to someone 500 00:30:33,440 --> 00:30:37,360 Speaker 1: what Sling TV is all about. Yeah, it's a great question. 501 00:30:37,360 --> 00:30:42,080 Speaker 1: So Sling TV is the leading live OTT streaming service 502 00:30:42,640 --> 00:30:46,200 Speaker 1: in the United States. Think of it as Netflix, but 503 00:30:46,320 --> 00:30:49,360 Speaker 1: for live and on demand TV. All the customers to 504 00:30:49,480 --> 00:30:52,680 Speaker 1: do is download an app to their favorite device and 505 00:30:52,840 --> 00:30:55,880 Speaker 1: they can watch channels like ESPN, A, m C, h G, 506 00:30:56,000 --> 00:30:59,360 Speaker 1: t V, CNN Live on the device of their choice 507 00:30:59,480 --> 00:31:03,880 Speaker 1: over the net. Cool. So it's following a very uh 508 00:31:04,160 --> 00:31:06,520 Speaker 1: proven model at this point. One of the things that 509 00:31:06,560 --> 00:31:10,520 Speaker 1: a lot of people have said about services, specifically Netflix 510 00:31:10,520 --> 00:31:13,720 Speaker 1: in particular, but services light Netflix, is that the thing 511 00:31:13,760 --> 00:31:17,880 Speaker 1: they really nailed was this concept of making sure the 512 00:31:17,920 --> 00:31:22,280 Speaker 1: application was available wherever people wanted a chance to use it, 513 00:31:22,720 --> 00:31:25,760 Speaker 1: and so that it just became kind of ever present 514 00:31:25,920 --> 00:31:27,800 Speaker 1: and you can find it on everything, to the point 515 00:31:27,800 --> 00:31:31,040 Speaker 1: where I wouldn't be surprised if there are refrigerators and 516 00:31:31,120 --> 00:31:34,320 Speaker 1: stoves that have it on them now. So it sounds 517 00:31:34,400 --> 00:31:37,040 Speaker 1: like this is a similar concept, but now we're looking 518 00:31:37,080 --> 00:31:41,560 Speaker 1: at live television, something that previously you you were pretty 519 00:31:41,640 --> 00:31:44,520 Speaker 1: much stuck to either over the air broadcast or cable 520 00:31:44,600 --> 00:31:47,080 Speaker 1: or satellite service, and now you can get it through 521 00:31:47,400 --> 00:31:51,240 Speaker 1: your internet service provider. Is that that more or less correct? Yeah? 522 00:31:51,240 --> 00:31:53,040 Speaker 1: I think the way I would think about it is 523 00:31:53,240 --> 00:31:55,960 Speaker 1: really about choice for our customers. And if you think 524 00:31:55,960 --> 00:31:58,640 Speaker 1: about traditional pay TV, you are always locked into the 525 00:31:58,640 --> 00:32:02,160 Speaker 1: steptop box that came with that PATV provider. And so 526 00:32:02,200 --> 00:32:04,920 Speaker 1: now if you you know, if you prefer Coo over Amazon, 527 00:32:05,040 --> 00:32:07,600 Speaker 1: or if you like Apple TV, we're putting that choice 528 00:32:07,600 --> 00:32:09,600 Speaker 1: back into customer's hands. You can use playing on any 529 00:32:09,600 --> 00:32:13,160 Speaker 1: one of those devices. Excellent. So talk a little bit 530 00:32:13,400 --> 00:32:17,240 Speaker 1: if you can about the process of coming up with 531 00:32:17,280 --> 00:32:20,200 Speaker 1: the idea and rolling it out. What was that like, 532 00:32:20,400 --> 00:32:25,160 Speaker 1: because obviously getting into this field, it's it's their challenges 533 00:32:25,200 --> 00:32:28,360 Speaker 1: that I think the average person has no real knowledge of, 534 00:32:28,520 --> 00:32:31,600 Speaker 1: things like carriage agreements, things of that nature. And I'm 535 00:32:31,600 --> 00:32:33,760 Speaker 1: not asking to get into particulars with any of that, 536 00:32:33,800 --> 00:32:37,440 Speaker 1: but kind of let people know, Like when you're an 537 00:32:37,440 --> 00:32:40,200 Speaker 1: average customer who wants to watch television, your question might 538 00:32:40,240 --> 00:32:43,800 Speaker 1: just be, well, why can't I just get this? You know, 539 00:32:44,320 --> 00:32:45,720 Speaker 1: why why did it take so long for it to 540 00:32:45,760 --> 00:32:47,560 Speaker 1: get to me? And I don't think they understand the 541 00:32:47,680 --> 00:32:52,120 Speaker 1: complications that are that are surrounding such an endeavor. So 542 00:32:52,120 --> 00:32:54,040 Speaker 1: can you talk a little bit about the development both 543 00:32:54,360 --> 00:32:56,680 Speaker 1: maybe from not so much a technological side, we can 544 00:32:56,680 --> 00:32:59,040 Speaker 1: talk about a little bit, but really from the the 545 00:32:59,080 --> 00:33:02,600 Speaker 1: business side, what took to get this in place? Sure, 546 00:33:02,600 --> 00:33:04,280 Speaker 1: I think you bring up a lot of great points. 547 00:33:04,480 --> 00:33:06,600 Speaker 1: Um when you when it comes to kind of content 548 00:33:06,680 --> 00:33:09,560 Speaker 1: rights and digital content rights, they're really complicated and I 549 00:33:09,560 --> 00:33:14,000 Speaker 1: don't think the average consumer definitely appreciate the complexity around them. 550 00:33:14,000 --> 00:33:20,000 Speaker 1: So we started negotiating with our programming partners almost five 551 00:33:20,120 --> 00:33:23,280 Speaker 1: to six years ago, way before we launched the service, 552 00:33:23,360 --> 00:33:25,600 Speaker 1: because we knew that one of the pain points that 553 00:33:25,640 --> 00:33:27,880 Speaker 1: we were trying to address was that customers didn't like 554 00:33:28,040 --> 00:33:31,440 Speaker 1: paying for channels that they weren't watching. And so it 555 00:33:31,520 --> 00:33:33,680 Speaker 1: was very important for us when we launched pling TV 556 00:33:34,360 --> 00:33:36,240 Speaker 1: to make sure that we launched the service to put 557 00:33:36,240 --> 00:33:38,680 Speaker 1: the choice and control back in customers hands and dealt 558 00:33:38,680 --> 00:33:41,600 Speaker 1: with that pain point. And so we spent years basically 559 00:33:41,600 --> 00:33:44,720 Speaker 1: negotiating with these programming partners, and we had the benefit 560 00:33:44,880 --> 00:33:47,920 Speaker 1: of being part of Dish and this has had these 561 00:33:47,920 --> 00:33:51,560 Speaker 1: programming relationships for you know, decades at this point, and 562 00:33:52,320 --> 00:33:54,480 Speaker 1: we really worked with our programming partners to come up 563 00:33:54,520 --> 00:33:57,880 Speaker 1: with a model where we could offer you a smaller 564 00:33:57,960 --> 00:34:00,560 Speaker 1: kind of base pack of channels and let people choose 565 00:34:01,080 --> 00:34:03,719 Speaker 1: different genre packs that they wanted sports or if they 566 00:34:03,760 --> 00:34:07,120 Speaker 1: wanted kids, they could just add those on and still 567 00:34:07,160 --> 00:34:11,680 Speaker 1: have an affordable service and so um, like I said, 568 00:34:11,680 --> 00:34:14,960 Speaker 1: the content rights are pretty complicated. So sometimes you know, 569 00:34:15,000 --> 00:34:17,040 Speaker 1: you're not allowed to watch you know, football on a 570 00:34:17,120 --> 00:34:19,879 Speaker 1: mobile device. It's not something we have control over because 571 00:34:19,880 --> 00:34:23,719 Speaker 1: that's how the NFL negotiative rights with the carriers, or 572 00:34:23,760 --> 00:34:27,000 Speaker 1: you know, some channels aren't available on some services, etcetera. 573 00:34:27,360 --> 00:34:29,879 Speaker 1: And so for us, it was really important to give 574 00:34:29,960 --> 00:34:32,719 Speaker 1: customers a choice of the channels that they wanted, the 575 00:34:32,800 --> 00:34:34,920 Speaker 1: things that we thought were going to be most popular, 576 00:34:35,200 --> 00:34:36,840 Speaker 1: but make sure that they didn't have to pay for 577 00:34:36,960 --> 00:34:40,239 Speaker 1: things that they didn't want or didn't want to watch. Right. 578 00:34:40,320 --> 00:34:43,920 Speaker 1: So this this is kind of that dream of the 579 00:34:44,080 --> 00:34:47,160 Speaker 1: Alakhart approach that a lot of people thought was going 580 00:34:47,200 --> 00:34:51,560 Speaker 1: to be a natural progression once we started seeing the 581 00:34:51,600 --> 00:34:56,240 Speaker 1: possibilities of delivering streaming content over the Internet. But again 582 00:34:56,360 --> 00:35:01,080 Speaker 1: that was largely without the the understand ding of how 583 00:35:01,200 --> 00:35:04,080 Speaker 1: the business side of it works. Once upon a time, 584 00:35:04,840 --> 00:35:08,880 Speaker 1: how stuff works was part of Discovery Communications, and for 585 00:35:08,920 --> 00:35:12,480 Speaker 1: me that was my education and learning more about things 586 00:35:12,560 --> 00:35:15,400 Speaker 1: like carriage agreements and if it's a if it's a 587 00:35:15,440 --> 00:35:18,480 Speaker 1: network of channels, if it's one big channel, there's also 588 00:35:18,600 --> 00:35:21,360 Speaker 1: issues of if you negotiate with them, then you have 589 00:35:21,400 --> 00:35:24,320 Speaker 1: to figure out, well, I can get that channel, but 590 00:35:24,360 --> 00:35:26,280 Speaker 1: I'm going to have to get these other five channels 591 00:35:26,280 --> 00:35:28,920 Speaker 1: on my cable package because it's all part of a 592 00:35:28,960 --> 00:35:31,880 Speaker 1: package deal and Once you see it from that side, 593 00:35:31,920 --> 00:35:34,319 Speaker 1: the backside, you start to get a deeper appreciation of 594 00:35:34,360 --> 00:35:38,040 Speaker 1: how as you say, how complicated this is. And that's 595 00:35:38,080 --> 00:35:42,719 Speaker 1: before you get to the added restrictions of things like, well, 596 00:35:42,960 --> 00:35:44,879 Speaker 1: you can watch this, but it has to be either 597 00:35:44,960 --> 00:35:48,799 Speaker 1: on a television set or maybe on a computer but 598 00:35:48,880 --> 00:35:51,719 Speaker 1: not on a mobile device. Or it maybe yes, you 599 00:35:51,760 --> 00:35:55,440 Speaker 1: can have this, but some of the capabilities of your app, 600 00:35:55,560 --> 00:35:58,680 Speaker 1: maybe you were able to do things like pause live 601 00:35:58,760 --> 00:36:01,640 Speaker 1: TV or rewind a little bit. They might work with 602 00:36:02,000 --> 00:36:04,800 Speaker 1: the or the agreements might allow for that for certain 603 00:36:04,880 --> 00:36:07,560 Speaker 1: channels but not for others. And once you see how 604 00:36:07,600 --> 00:36:11,080 Speaker 1: complicated this is, you really get that appreciation of Okay, 605 00:36:11,120 --> 00:36:14,080 Speaker 1: now I understand even though the technology existed, it still 606 00:36:14,120 --> 00:36:18,200 Speaker 1: took years of development to get it all uh rolled out. 607 00:36:18,280 --> 00:36:20,440 Speaker 1: And as I understand it, when it first when it 608 00:36:20,480 --> 00:36:24,000 Speaker 1: first rolled out, there were essentially two broad categories that 609 00:36:24,080 --> 00:36:27,120 Speaker 1: you could take blue and orange, and that was sort 610 00:36:27,160 --> 00:36:29,400 Speaker 1: of the base packages, and you could also choose to 611 00:36:29,440 --> 00:36:32,799 Speaker 1: combine the two. Is that correct? Yeah, So, so from 612 00:36:32,800 --> 00:36:37,160 Speaker 1: a services standpoint, we offered you know, Spling Orange and 613 00:36:37,280 --> 00:36:39,960 Speaker 1: we offered Spling Blue, and they had some of the 614 00:36:40,040 --> 00:36:42,280 Speaker 1: channels were the same between them, some of them are different. 615 00:36:42,400 --> 00:36:46,040 Speaker 1: One had ESPN and the other ones had NBC and 616 00:36:46,280 --> 00:36:50,160 Speaker 1: Fox channels. And now we also offered you know, international 617 00:36:50,640 --> 00:36:54,520 Speaker 1: language group choices and Latino choices. So Orange and Blue 618 00:36:55,040 --> 00:36:58,520 Speaker 1: are the kind of the base domestic packs for you know, 619 00:36:58,560 --> 00:37:01,200 Speaker 1: English speaking, and then we the Latino packs. And we 620 00:37:01,239 --> 00:37:04,720 Speaker 1: also have a bunch of content in different language groups 621 00:37:04,840 --> 00:37:09,839 Speaker 1: from Arabic, the Chinese to Polish, et cetera. So in 622 00:37:10,360 --> 00:37:12,640 Speaker 1: I am sure that in your career you've already seen 623 00:37:12,880 --> 00:37:16,360 Speaker 1: how the industry, how how really the delivery of content 624 00:37:16,440 --> 00:37:18,919 Speaker 1: has changed dramatically. It's something that I like to talk 625 00:37:18,960 --> 00:37:22,719 Speaker 1: about a lot on my show from the era of broadcast, 626 00:37:22,800 --> 00:37:26,200 Speaker 1: over the year two era of cable and then also 627 00:37:26,280 --> 00:37:30,360 Speaker 1: cable and satellite, And would you say that it's you know, 628 00:37:30,480 --> 00:37:32,920 Speaker 1: is it fair to say that the Internet delivery is 629 00:37:33,000 --> 00:37:35,279 Speaker 1: kind of like that next era, that next step in 630 00:37:35,320 --> 00:37:39,719 Speaker 1: evolution in the way we get content from UH, from 631 00:37:39,800 --> 00:37:44,680 Speaker 1: major creators and channeled through to two audiences. I definitely 632 00:37:44,680 --> 00:37:47,879 Speaker 1: think it's it's an uh an evolutionary past. I think 633 00:37:47,920 --> 00:37:49,759 Speaker 1: the one thing to keep in mind was that the 634 00:37:49,760 --> 00:37:53,160 Speaker 1: the Internet's original purpose is not to deliver video, and 635 00:37:53,239 --> 00:37:55,759 Speaker 1: so although it is a natural kind of evolution. It 636 00:37:55,880 --> 00:37:58,840 Speaker 1: is also a challenge to deliver live TV over the 637 00:37:58,880 --> 00:38:01,120 Speaker 1: Internet where you know, we don't own the I s P. 638 00:38:01,320 --> 00:38:03,320 Speaker 1: We don't own the end device that a customer has, 639 00:38:04,080 --> 00:38:05,640 Speaker 1: right and then of course there are all the other 640 00:38:05,680 --> 00:38:09,960 Speaker 1: issues things like you you can't really guarantee that uh, 641 00:38:10,000 --> 00:38:12,359 Speaker 1: that the bit rate is going to be the at 642 00:38:12,440 --> 00:38:13,920 Speaker 1: a at a level where you're going to get the 643 00:38:14,000 --> 00:38:18,040 Speaker 1: quality that the home viewer expects, and that's completely outside 644 00:38:18,040 --> 00:38:20,960 Speaker 1: of your control. It's not like it's, you know something 645 00:38:21,040 --> 00:38:24,359 Speaker 1: where sling TV just says, all right, well, I know 646 00:38:24,440 --> 00:38:26,520 Speaker 1: you wanted to watch this program, but I'm gonna throttle it. 647 00:38:26,520 --> 00:38:29,200 Speaker 1: It's not that it's it's all these other elements that 648 00:38:29,200 --> 00:38:31,719 Speaker 1: are outside of that. But the flip side of that, 649 00:38:31,800 --> 00:38:34,440 Speaker 1: of course is the convenience on the consumer side, the 650 00:38:34,480 --> 00:38:38,520 Speaker 1: fact that you have these different options of ways to 651 00:38:38,800 --> 00:38:41,400 Speaker 1: access the content. And I find I find that the 652 00:38:41,480 --> 00:38:45,239 Speaker 1: really compelling thing. What's the deployment like so far for 653 00:38:45,320 --> 00:38:47,799 Speaker 1: Sling TV about I don't know how much you can 654 00:38:47,840 --> 00:38:51,080 Speaker 1: talk about your your install base, but I was kind 655 00:38:51,080 --> 00:38:54,520 Speaker 1: of curious to hear what adoption has been like. Yes, 656 00:38:54,600 --> 00:38:57,520 Speaker 1: so unfortunately can give you specific numbers about our installed base, 657 00:38:57,640 --> 00:39:01,200 Speaker 1: but you know, we are the leading last streaming offering 658 00:39:01,200 --> 00:39:04,719 Speaker 1: out out there today. I think, you know, for us, 659 00:39:05,040 --> 00:39:08,200 Speaker 1: we've seen kind of broad adoption across the different devices 660 00:39:08,239 --> 00:39:11,120 Speaker 1: were on. We've realized there's kind of this rule of 661 00:39:11,200 --> 00:39:13,919 Speaker 1: people gravitate towards the largest screen that's in front of them. 662 00:39:14,320 --> 00:39:15,960 Speaker 1: So if they're at home, you know, they were going 663 00:39:16,000 --> 00:39:18,520 Speaker 1: to watch on their TV. If they're you know, on 664 00:39:18,560 --> 00:39:21,319 Speaker 1: a subway somewhere, if they're traveling and the phone is 665 00:39:21,320 --> 00:39:23,239 Speaker 1: the only screen in front of them, you know, we 666 00:39:23,280 --> 00:39:25,520 Speaker 1: see a lot of usage on the phone because that's 667 00:39:25,520 --> 00:39:27,719 Speaker 1: the biggest screen they have in front of them. We've 668 00:39:27,719 --> 00:39:30,640 Speaker 1: seen a lot of engagement from our customers. Um you know, 669 00:39:30,680 --> 00:39:32,880 Speaker 1: if you look if we go back to two thousand, 670 00:39:32,920 --> 00:39:38,719 Speaker 1: sixteen seventeen, I think we saw increase on a per 671 00:39:38,800 --> 00:39:42,040 Speaker 1: user basis and the time within app. So, you know, 672 00:39:42,400 --> 00:39:45,359 Speaker 1: I think if you think about splaying as a cord 673 00:39:45,400 --> 00:39:49,440 Speaker 1: cutting or live streaming solution, I think people were experimenting, 674 00:39:49,480 --> 00:39:51,399 Speaker 1: they were trying our service, and then at once they 675 00:39:51,440 --> 00:39:55,160 Speaker 1: tried it, they recognized the choice and the convenience and 676 00:39:55,200 --> 00:39:57,520 Speaker 1: the control that we give them, they started engaging more 677 00:39:57,520 --> 00:39:59,600 Speaker 1: with the platform. And realizing that they could really meet 678 00:39:59,640 --> 00:40:02,680 Speaker 1: their injury him and needs, which plink TV. So this 679 00:40:02,800 --> 00:40:06,320 Speaker 1: is also one of those offerings that might appeal to 680 00:40:06,440 --> 00:40:09,359 Speaker 1: the so called cord never's the people who have never 681 00:40:09,440 --> 00:40:13,359 Speaker 1: really subscribed to to cable at all, but now they 682 00:40:13,360 --> 00:40:16,680 Speaker 1: could get that same sort of access to content only 683 00:40:16,880 --> 00:40:19,359 Speaker 1: over the Internet, which is that's you know, that's kind 684 00:40:19,360 --> 00:40:22,759 Speaker 1: of the the access point they've become used to with 685 00:40:22,920 --> 00:40:25,960 Speaker 1: other services. So I see this as really catering to 686 00:40:26,120 --> 00:40:29,080 Speaker 1: that group as well, a group that otherwise seems to 687 00:40:29,120 --> 00:40:34,320 Speaker 1: be unreachable through traditional means of getting you know, getting 688 00:40:34,360 --> 00:40:38,080 Speaker 1: content to audiences. So it's it's fascinating to me there 689 00:40:38,080 --> 00:40:40,160 Speaker 1: as well. It was one of those stories where again 690 00:40:40,520 --> 00:40:42,880 Speaker 1: coming from a world where at one point I was 691 00:40:42,960 --> 00:40:46,920 Speaker 1: part of a company that in part owned a large 692 00:40:47,000 --> 00:40:51,880 Speaker 1: cable network and seeing the conversations going on there about 693 00:40:52,160 --> 00:40:54,719 Speaker 1: concerns of how to reach audiences. To me, this is 694 00:40:55,600 --> 00:40:59,440 Speaker 1: a potential solution in that it is a different avenue. 695 00:40:59,480 --> 00:41:02,480 Speaker 1: It's one that doesn't depend upon uh services that a 696 00:41:02,560 --> 00:41:06,000 Speaker 1: lot of people just view as as being like you say, 697 00:41:06,080 --> 00:41:09,319 Speaker 1: like like including offerings that you don't have any interest in, 698 00:41:09,400 --> 00:41:11,480 Speaker 1: you know, why why do I want to subscribe to 699 00:41:12,120 --> 00:41:16,360 Speaker 1: a one fifty channel cable package if I'm only watching 700 00:41:16,840 --> 00:41:20,200 Speaker 1: a dozen or so of those channels. And this seems 701 00:41:20,239 --> 00:41:23,719 Speaker 1: to be uh much closer to that Alakhart future that 702 00:41:23,760 --> 00:41:26,080 Speaker 1: a lot of people wanted. What do you see in 703 00:41:26,120 --> 00:41:30,000 Speaker 1: the future, What has you excited over at Sling TV? So, 704 00:41:30,040 --> 00:41:33,080 Speaker 1: I think, uh, when we look kind of to the future, 705 00:41:33,520 --> 00:41:35,680 Speaker 1: there's a couple of couple of areas that we're focused 706 00:41:35,680 --> 00:41:39,880 Speaker 1: on that I think are exciting. Probably not the sexist 707 00:41:40,440 --> 00:41:42,759 Speaker 1: areas to think about, but I think so us we 708 00:41:42,920 --> 00:41:46,839 Speaker 1: think about two main focus areas. One is just course stability. 709 00:41:47,320 --> 00:41:49,560 Speaker 1: Like I said, not the sexist area. But if you 710 00:41:49,600 --> 00:41:52,360 Speaker 1: think about people and the experience have had with traditional 711 00:41:52,480 --> 00:41:55,840 Speaker 1: pay TV, not like the customer service or the fees 712 00:41:55,880 --> 00:41:57,880 Speaker 1: that pay, et cetera. But they know that when they 713 00:41:57,880 --> 00:42:01,440 Speaker 1: tune to a channel, it's gonna play. And that expectation, 714 00:42:01,520 --> 00:42:04,319 Speaker 1: whether your cord never and you've been using Netflix and 715 00:42:04,400 --> 00:42:08,279 Speaker 1: Hulu or your cord cutter, you have that expectation that 716 00:42:08,400 --> 00:42:11,160 Speaker 1: your experience, your entertainment experience, is gonna be reliable. That 717 00:42:11,800 --> 00:42:13,560 Speaker 1: you click on something, it's gonna play. You're not going 718 00:42:13,600 --> 00:42:16,880 Speaker 1: to see a buffering wheel, and you know we were 719 00:42:16,920 --> 00:42:19,200 Speaker 1: serving customers on a daily basis when they're using it, 720 00:42:19,239 --> 00:42:21,440 Speaker 1: and we know when there's marquee events, you know, we 721 00:42:21,520 --> 00:42:23,640 Speaker 1: bring in a ton of customers just to watch those events, 722 00:42:23,640 --> 00:42:25,440 Speaker 1: and it's critical for us to make sure that the 723 00:42:25,480 --> 00:42:29,399 Speaker 1: service delivers the experience that they want. We talked about 724 00:42:29,440 --> 00:42:33,400 Speaker 1: earlier delivering live TV over the Internet is not a 725 00:42:33,440 --> 00:42:36,080 Speaker 1: simple task and a lot of people are trying it, 726 00:42:36,120 --> 00:42:37,560 Speaker 1: and I think what we've learned over the last three 727 00:42:37,640 --> 00:42:41,960 Speaker 1: years is that stability is really important um for customers 728 00:42:42,000 --> 00:42:44,640 Speaker 1: to not only jump off to the service, but to 729 00:42:44,680 --> 00:42:47,240 Speaker 1: stay with the service. And then I think the second 730 00:42:47,320 --> 00:42:50,160 Speaker 1: area is really around contum discovery. We give a lot 731 00:42:50,239 --> 00:42:53,520 Speaker 1: of choice and control to customers. They can mix and 732 00:42:53,600 --> 00:42:56,280 Speaker 1: match the channels they want to create their own entertainment experience, 733 00:42:56,840 --> 00:42:59,920 Speaker 1: but we gotta make we're making sure that TV is 734 00:43:00,040 --> 00:43:02,920 Speaker 1: simple for them. Um. You know, that's a pretty fragmented 735 00:43:02,920 --> 00:43:05,920 Speaker 1: experience out there if you're in consumer or customer and 736 00:43:05,920 --> 00:43:08,400 Speaker 1: you're thinking about all the different places you can go 737 00:43:08,480 --> 00:43:10,880 Speaker 1: to watch TV. And one of our focus areas for 738 00:43:10,880 --> 00:43:13,120 Speaker 1: two thousand eighteen is how do we make it simple? 739 00:43:13,160 --> 00:43:15,799 Speaker 1: How do we aggregate that content that customers want, whether 740 00:43:15,840 --> 00:43:20,040 Speaker 1: it's core channels, it's premiums like HBO and Stars, or 741 00:43:20,080 --> 00:43:23,520 Speaker 1: it's even over their local channels. How can we produce 742 00:43:23,640 --> 00:43:27,560 Speaker 1: kind of a single interface and make it simple for customers? Again, Yeah, 743 00:43:27,600 --> 00:43:30,320 Speaker 1: I've I've talked on this show before about how user 744 00:43:30,400 --> 00:43:35,919 Speaker 1: interface design is uh a fascinating area and it's it's 745 00:43:36,040 --> 00:43:40,960 Speaker 1: so much more challenging than you might actually think, you know, 746 00:43:41,000 --> 00:43:44,080 Speaker 1: on on just casual glance. And the example I always 747 00:43:44,120 --> 00:43:47,360 Speaker 1: give people is, I say, think of all the times 748 00:43:47,400 --> 00:43:51,160 Speaker 1: you've heard of a product or service that sounded really compelling, 749 00:43:51,200 --> 00:43:53,320 Speaker 1: but then when you've got a chance to use it, 750 00:43:53,320 --> 00:43:57,760 Speaker 1: it was so so difficult to access for whatever reason 751 00:43:58,120 --> 00:44:01,440 Speaker 1: that you walked away from it. Creating that that magic 752 00:44:01,560 --> 00:44:05,919 Speaker 1: user interface that just invites engagement is that's that's something 753 00:44:05,920 --> 00:44:08,279 Speaker 1: that a lot of different companies have really, you know, 754 00:44:08,320 --> 00:44:12,360 Speaker 1: struggled with and and experimented with. And obviously it's always 755 00:44:12,400 --> 00:44:16,120 Speaker 1: evolving and changing, especially as the product itself evolves. So 756 00:44:16,239 --> 00:44:18,400 Speaker 1: I wish you guys the best on that because I 757 00:44:18,440 --> 00:44:20,600 Speaker 1: know it's a challenging endeavor, but I'm also excited to 758 00:44:20,600 --> 00:44:24,680 Speaker 1: see how it turns out. So I have to ask you, now, 759 00:44:24,920 --> 00:44:28,200 Speaker 1: this is the big, important gotcha question of the interview, 760 00:44:28,360 --> 00:44:32,680 Speaker 1: What's what's your favorite show? It's interesting, I think right 761 00:44:32,680 --> 00:44:40,160 Speaker 1: now I would have to gravitate towards this is us No. Nice, nice, Okay, alright, 762 00:44:40,840 --> 00:44:46,120 Speaker 1: you pass. Acceptable, fantastic. I have to thank you again 763 00:44:46,239 --> 00:44:48,480 Speaker 1: for being on the show talking a little bit about 764 00:44:48,520 --> 00:44:51,680 Speaker 1: this service. I'm really fascinating to take a deeper dive 765 00:44:51,800 --> 00:44:55,200 Speaker 1: into it. And and again, uh, it's nice to get 766 00:44:55,200 --> 00:45:00,000 Speaker 1: that perspective and that understanding of you know, the technology 767 00:45:00,000 --> 00:45:02,399 Speaker 1: side of it is always complicated, but that's something that's 768 00:45:02,440 --> 00:45:05,000 Speaker 1: easier to solve if you just stick with it. It's 769 00:45:05,040 --> 00:45:10,239 Speaker 1: the business side that's that's like a a super intricate 770 00:45:10,320 --> 00:45:13,040 Speaker 1: web that you have to unravel gently in order for 771 00:45:13,080 --> 00:45:15,480 Speaker 1: this to work. So I greatly appreciate you taking the 772 00:45:15,520 --> 00:45:18,880 Speaker 1: time to talk with my listeners. And uh, I'll you know, 773 00:45:18,640 --> 00:45:20,960 Speaker 1: you're free to come on the show whenever you want. 774 00:45:20,960 --> 00:45:23,520 Speaker 1: We can chat about what's good on TV. Yeah, all right, 775 00:45:23,680 --> 00:45:27,040 Speaker 1: thank you appreciate having me on board. Big thanks to 776 00:45:27,160 --> 00:45:30,799 Speaker 1: Sling TV for joining me to talk on this episode. 777 00:45:31,000 --> 00:45:33,040 Speaker 1: When we come back, I'm gonna talk a little bit 778 00:45:33,040 --> 00:45:36,480 Speaker 1: more about carriage deals and some of the other challenges 779 00:45:36,600 --> 00:45:40,160 Speaker 1: that we see with the way we get television today. 780 00:45:40,200 --> 00:45:43,640 Speaker 1: But first let's take another quick break to thank our sponsor. 781 00:45:50,080 --> 00:45:52,680 Speaker 1: All right, guys, Sling TV is one of many services 782 00:45:52,719 --> 00:45:56,360 Speaker 1: that are competing in the live TV over the Internet space. 783 00:45:56,920 --> 00:46:00,640 Speaker 1: There are competitors like direct TV now, there's YouTube TV, 784 00:46:00,880 --> 00:46:04,600 Speaker 1: there's PlayStation View, there's Hulu with live TV, and these 785 00:46:04,600 --> 00:46:08,359 Speaker 1: services all seek to appeal to cord cutters and coordinators 786 00:46:08,400 --> 00:46:11,960 Speaker 1: alike by offering up options to get television programming over 787 00:46:12,000 --> 00:46:14,080 Speaker 1: the Internet and again to try and get to that 788 00:46:14,239 --> 00:46:19,160 Speaker 1: a lakhart approach. Now, I mentioned in the interview that 789 00:46:19,680 --> 00:46:22,240 Speaker 1: one of the big challenges out there, and in fact 790 00:46:22,480 --> 00:46:25,160 Speaker 1: this was what they were talking about two, is just 791 00:46:25,239 --> 00:46:27,560 Speaker 1: the agreements that need to be in place in order 792 00:46:27,640 --> 00:46:31,759 Speaker 1: to carry content over a service. As it turns out, 793 00:46:31,800 --> 00:46:37,120 Speaker 1: this is a really tricky, tricky situation. It's it's challenging 794 00:46:37,280 --> 00:46:41,520 Speaker 1: and it has been for decades. And the reason for 795 00:46:41,560 --> 00:46:47,800 Speaker 1: that is this agreement called carriage. Right, these carriage deals, 796 00:46:48,560 --> 00:46:55,240 Speaker 1: this refers to a content provider or rather a signal provider, 797 00:46:55,280 --> 00:46:59,120 Speaker 1: if you will, to carry certain types of content and 798 00:46:59,280 --> 00:47:01,800 Speaker 1: what they have to hey in order to get access 799 00:47:01,840 --> 00:47:06,120 Speaker 1: to it. So let's separate them out by the creators 800 00:47:06,120 --> 00:47:10,600 Speaker 1: and the providers the service providers, the creators, the content creators, 801 00:47:10,680 --> 00:47:13,000 Speaker 1: or at least the people who are companies that own 802 00:47:13,440 --> 00:47:16,560 Speaker 1: this content, whether they made it or they contracted to 803 00:47:16,560 --> 00:47:20,160 Speaker 1: have it made for them or whatever. They've got the 804 00:47:20,160 --> 00:47:24,800 Speaker 1: stuff people want to watch. The providers have the connections 805 00:47:24,880 --> 00:47:30,640 Speaker 1: that can get stuff to customers, because generally speaking, the 806 00:47:30,840 --> 00:47:34,200 Speaker 1: creators don't have a direct line to their audience, they 807 00:47:34,239 --> 00:47:41,640 Speaker 1: rely upon providers. The providers traditionally have to pay to 808 00:47:41,920 --> 00:47:46,640 Speaker 1: be able to carry content to their customers. The customers 809 00:47:46,640 --> 00:47:50,200 Speaker 1: pay a subscription to the providers so that the providers 810 00:47:50,360 --> 00:47:53,480 Speaker 1: will give them the stuff they want. So I'm a customer. 811 00:47:54,280 --> 00:47:57,040 Speaker 1: Let's say that I am a customer of Cable Company A, 812 00:47:58,200 --> 00:48:01,400 Speaker 1: and I pay a certain amount per month to Cable 813 00:48:01,440 --> 00:48:05,880 Speaker 1: Company A to get a bundle of channels. It's the 814 00:48:05,880 --> 00:48:10,960 Speaker 1: basic bundle. I'm going bare bones local channels and small 815 00:48:11,000 --> 00:48:14,760 Speaker 1: collection of cable shows or cable channels. I should say. 816 00:48:15,360 --> 00:48:18,239 Speaker 1: Cable Company A takes my subscription money and all the 817 00:48:18,280 --> 00:48:22,000 Speaker 1: other subscription money that's part of their revenue. They also 818 00:48:22,080 --> 00:48:24,480 Speaker 1: look at their costs, and part of their costs is 819 00:48:24,520 --> 00:48:29,239 Speaker 1: the carriage deals that they have struck with various cable networks, 820 00:48:29,640 --> 00:48:36,279 Speaker 1: and cable networks will end up negotiating a fee for 821 00:48:37,360 --> 00:48:41,520 Speaker 1: a per subscriber basis. Typically, and this has caused some 822 00:48:41,600 --> 00:48:47,520 Speaker 1: big problems in the past, but sometimes they will negotiate 823 00:48:47,600 --> 00:48:50,520 Speaker 1: not to have a higher fee, but rather for the 824 00:48:50,680 --> 00:48:56,600 Speaker 1: cable provider to carry additional channels, secondary channels that perhaps 825 00:48:56,640 --> 00:48:59,799 Speaker 1: the cable provider otherwise would not carry, and this ends 826 00:48:59,840 --> 00:49:03,200 Speaker 1: up creating more of an audience for those secondary channels. 827 00:49:03,840 --> 00:49:08,120 Speaker 1: So I talked in the interview about how how stuff 828 00:49:08,120 --> 00:49:12,400 Speaker 1: works was once part of Discovery Communications. We Discovery Communications 829 00:49:12,440 --> 00:49:16,920 Speaker 1: has several different cable channels under its umbrella. You've got 830 00:49:16,960 --> 00:49:19,200 Speaker 1: the Discovery Channel, you have the Science Channel, you have 831 00:49:19,280 --> 00:49:22,880 Speaker 1: t l C, you have other channels. And typically a 832 00:49:23,640 --> 00:49:27,040 Speaker 1: company like Discovery Communications would go into a carriage deal 833 00:49:27,080 --> 00:49:31,160 Speaker 1: discussion and say, yes, we know you want Discovery Channel. 834 00:49:31,880 --> 00:49:34,600 Speaker 1: We realize that that is a valuable property to you, 835 00:49:35,200 --> 00:49:39,040 Speaker 1: and we have agreed upon what the cost should be 836 00:49:39,120 --> 00:49:42,080 Speaker 1: for you to get access to our content to send 837 00:49:42,080 --> 00:49:45,080 Speaker 1: to your subscribers. If you're going to do that, you 838 00:49:45,200 --> 00:49:48,279 Speaker 1: also have to take the Science Channel and TLC as 839 00:49:48,280 --> 00:49:52,200 Speaker 1: part of the deal, and then your subscribers are going 840 00:49:52,239 --> 00:49:55,600 Speaker 1: to also have access to those channels. So what it 841 00:49:55,640 --> 00:49:58,359 Speaker 1: means is that a big channel that's got a lot 842 00:49:58,440 --> 00:50:01,080 Speaker 1: of viewers, if they've decided they want to invest in 843 00:50:01,080 --> 00:50:05,839 Speaker 1: a smaller channel and perhaps grow that business, then they 844 00:50:05,840 --> 00:50:09,920 Speaker 1: can use their leverage to have a cable provider include 845 00:50:09,960 --> 00:50:13,359 Speaker 1: that channel with their service. Why would you get into 846 00:50:13,360 --> 00:50:19,360 Speaker 1: a smaller channel, Well, here's why publicly traded companies depend 847 00:50:19,400 --> 00:50:24,279 Speaker 1: upon growth. Growth is kin to success, right, that is, 848 00:50:25,280 --> 00:50:28,400 Speaker 1: that's how we measure success with publicly traded companies. Typically, 849 00:50:28,440 --> 00:50:30,239 Speaker 1: it's not just how much profit did you make, it's 850 00:50:30,239 --> 00:50:33,239 Speaker 1: how much did you grow year over year? Not not 851 00:50:33,360 --> 00:50:34,960 Speaker 1: just how much did you make this year, but how 852 00:50:35,000 --> 00:50:37,040 Speaker 1: much more did you make this year from last year. 853 00:50:38,080 --> 00:50:41,960 Speaker 1: Eventually you're going to reach a saturation point with your channel. 854 00:50:42,600 --> 00:50:45,560 Speaker 1: You're you're gonna hit about as many people as you're 855 00:50:45,640 --> 00:50:48,799 Speaker 1: ever going to get. Your channel is not likely to 856 00:50:48,840 --> 00:50:52,319 Speaker 1: grow much beyond that. It may mean that you've hit 857 00:50:52,480 --> 00:50:56,759 Speaker 1: essentially everybody's television already, so there's nowhere else to grow. Well, 858 00:50:56,760 --> 00:50:59,960 Speaker 1: if you can't grow with your primary channel, the next 859 00:51:00,080 --> 00:51:02,360 Speaker 1: best thing to do is to create a secondary channel 860 00:51:02,640 --> 00:51:05,399 Speaker 1: that can then grow, and as a result, the entire 861 00:51:05,440 --> 00:51:09,040 Speaker 1: company benefits because while your main channel can no longer 862 00:51:09,120 --> 00:51:12,320 Speaker 1: really add viewers just because you've you've hit that saturation point. 863 00:51:12,520 --> 00:51:14,920 Speaker 1: Your secondary channel has just started off. The sky is 864 00:51:14,960 --> 00:51:18,600 Speaker 1: the limit. You can grow your your audience by leaps 865 00:51:18,600 --> 00:51:22,320 Speaker 1: and bounds year over year. And remember in the early days, 866 00:51:22,880 --> 00:51:27,440 Speaker 1: if you have a small audience and you double it, well, 867 00:51:28,000 --> 00:51:30,759 Speaker 1: it's not impressive if you're looking at raw numbers, but 868 00:51:30,840 --> 00:51:35,440 Speaker 1: from a percentage basis, it's incredibly impressive. If I say, oh, 869 00:51:35,520 --> 00:51:38,799 Speaker 1: we went from viewers to five viewers, that's not a 870 00:51:38,800 --> 00:51:40,759 Speaker 1: big deal. But if I say, oh, we increased our 871 00:51:40,800 --> 00:51:46,000 Speaker 1: viewership by then everyone's suddenly thinking, wow, that's amazing. So 872 00:51:47,280 --> 00:51:50,280 Speaker 1: that is kind of the thought process that goes behind 873 00:51:50,320 --> 00:51:53,680 Speaker 1: this bundling approach. It's also one of the reasons why 874 00:51:53,800 --> 00:51:56,400 Speaker 1: when you subscribe to cable, even if you're getting a 875 00:51:56,400 --> 00:52:01,600 Speaker 1: basic cable package, you may find yourself with access to 876 00:52:01,680 --> 00:52:04,040 Speaker 1: channels that you really didn't have any interest in. And 877 00:52:04,080 --> 00:52:07,880 Speaker 1: it's not that the cable company the provider necessarily thinks 878 00:52:07,920 --> 00:52:09,840 Speaker 1: that you're going to have interest in all those channels, 879 00:52:10,280 --> 00:52:14,440 Speaker 1: but rather that the big names in the game own 880 00:52:15,040 --> 00:52:19,840 Speaker 1: those channels. Right those are all secondary or subsidiary channels 881 00:52:19,880 --> 00:52:23,680 Speaker 1: of this bigger channel, and part of the agreement for 882 00:52:23,760 --> 00:52:27,600 Speaker 1: the provider to be able to carry that primary channel, 883 00:52:27,600 --> 00:52:30,200 Speaker 1: that big one that everybody wants, is that they have 884 00:52:30,280 --> 00:52:34,960 Speaker 1: to carry all those smaller ones. Now. Sadly, what this 885 00:52:35,000 --> 00:52:38,000 Speaker 1: means from a consumer standpoint is that we get this 886 00:52:38,200 --> 00:52:43,680 Speaker 1: feeling that we are completely inundated by channels we just 887 00:52:43,719 --> 00:52:46,839 Speaker 1: don't care about, and we end up looking at our 888 00:52:46,840 --> 00:52:50,120 Speaker 1: cable bill and our cable bill gets higher and higher. Right, 889 00:52:50,200 --> 00:52:54,000 Speaker 1: those cable prices are pretty expensive, even for basic channels. 890 00:52:54,040 --> 00:52:56,080 Speaker 1: They tend to be pretty expensive if you're going through 891 00:52:56,800 --> 00:53:02,320 Speaker 1: traditional cable service, and the implication is, I am paying, 892 00:53:03,320 --> 00:53:06,400 Speaker 1: you know, more than a hundred dollars a month, let's say, 893 00:53:06,520 --> 00:53:10,839 Speaker 1: for four channels I want and fifty channels I don't 894 00:53:10,880 --> 00:53:15,080 Speaker 1: care about, or more, depending upon what your basic cable 895 00:53:15,120 --> 00:53:19,400 Speaker 1: package happens to be. And that's very frustrating. And in 896 00:53:19,440 --> 00:53:21,439 Speaker 1: our minds, we're thinking, Hey, if I could just cut 897 00:53:21,480 --> 00:53:23,960 Speaker 1: that down to those four channels, think of how much 898 00:53:24,000 --> 00:53:26,520 Speaker 1: more money I would save. Plus I wouldn't be so 899 00:53:26,600 --> 00:53:29,080 Speaker 1: irritated that I've got all this useless stuff on my 900 00:53:29,120 --> 00:53:32,160 Speaker 1: TV that I don't care about. But that's not the 901 00:53:32,200 --> 00:53:36,640 Speaker 1: way the industry works because You've got these these big 902 00:53:36,680 --> 00:53:40,000 Speaker 1: companies that own multiple channels, and they all are pushing 903 00:53:40,040 --> 00:53:44,320 Speaker 1: to have those channels included in these carriage deals. Meanwhile, 904 00:53:44,600 --> 00:53:48,200 Speaker 1: you can get into these disputes where a company can 905 00:53:48,400 --> 00:53:52,760 Speaker 1: ask for more money per subscriber than the cable provider 906 00:53:53,000 --> 00:53:55,759 Speaker 1: was willing to give. There was a big one in 907 00:53:55,800 --> 00:53:58,920 Speaker 1: two thousand nine. There was a dispute between Fox and 908 00:53:59,160 --> 00:54:03,520 Speaker 1: Time Warner Cable. And from what I recall, Fox wanted 909 00:54:03,560 --> 00:54:08,000 Speaker 1: to get a monthly fee of around a dollar per subscriber. 910 00:54:08,000 --> 00:54:11,200 Speaker 1: For Time Warner Cable to say, all right, Time Warner Cable, 911 00:54:11,440 --> 00:54:14,680 Speaker 1: you want to carry the Fox network on your service. 912 00:54:15,880 --> 00:54:19,240 Speaker 1: We want a dollar per subscriber to Time Warner Cable 913 00:54:19,320 --> 00:54:22,360 Speaker 1: in return, and then we'll make this deal. Time Warner 914 00:54:22,400 --> 00:54:25,239 Speaker 1: Cable said, whoa, that's kind of steep. We were thinking 915 00:54:25,320 --> 00:54:30,440 Speaker 1: more like twenty cents per subscriber, so maybe one fifth 916 00:54:30,680 --> 00:54:33,920 Speaker 1: of what you're asking for. Neither party really wanted to 917 00:54:33,960 --> 00:54:38,160 Speaker 1: budge on this, and they didn't just try to settle 918 00:54:38,239 --> 00:54:41,680 Speaker 1: this negotiations. They actually took it to the public. There 919 00:54:41,719 --> 00:54:45,279 Speaker 1: were pr campaigns both from Time Warner Cable and from 920 00:54:45,320 --> 00:54:51,200 Speaker 1: Fox that were aimed at Time Warner Cable customers. The 921 00:54:51,320 --> 00:54:55,640 Speaker 1: Fox was saying, Hey, Time Warner Cable customers, t WC 922 00:54:55,920 --> 00:54:59,320 Speaker 1: doesn't want you to see our shows. So if you 923 00:54:59,360 --> 00:55:01,600 Speaker 1: want to watch our shows, like if you like the Simpsons, 924 00:55:02,560 --> 00:55:04,799 Speaker 1: I tell you what, maybe you should look at a 925 00:55:04,840 --> 00:55:09,279 Speaker 1: different cable provider because Time Warner Cable just doesn't have 926 00:55:09,320 --> 00:55:14,000 Speaker 1: your back. Man, you should just you should just ditch them. Meanwhile, 927 00:55:14,040 --> 00:55:17,799 Speaker 1: Time Warner Cable is saying, Fox doesn't want to be 928 00:55:17,960 --> 00:55:22,040 Speaker 1: on your chancel on on your service anymore. And if 929 00:55:22,080 --> 00:55:26,520 Speaker 1: we if we capitulate to their demands, that means we're 930 00:55:26,520 --> 00:55:29,440 Speaker 1: gonna have to raise your subscription price. You're gonna have 931 00:55:29,480 --> 00:55:33,000 Speaker 1: to pay more because it's gonna cost us more to 932 00:55:33,080 --> 00:55:37,080 Speaker 1: have Fox on your network. So and we don't want 933 00:55:37,120 --> 00:55:40,840 Speaker 1: to charge you more money. Come on, man, we just 934 00:55:40,880 --> 00:55:43,400 Speaker 1: want to get your stuff to you. So you have 935 00:55:43,480 --> 00:55:46,000 Speaker 1: these two different public relations battles going on at the 936 00:55:46,040 --> 00:55:51,160 Speaker 1: same time, and ultimately they both settled out of public 937 00:55:51,320 --> 00:55:56,040 Speaker 1: view for a fee that was never publicly announced, So 938 00:55:56,480 --> 00:55:59,400 Speaker 1: somewhere probably between twenty cents and a dollar per subscriber, 939 00:55:59,400 --> 00:56:01,880 Speaker 1: as my guest, but who knows what the actual number is. 940 00:56:02,640 --> 00:56:05,359 Speaker 1: Anyone in the deal knows, but anyone outside of it 941 00:56:05,400 --> 00:56:09,919 Speaker 1: probably doesn't. So that's the way that this can get 942 00:56:09,960 --> 00:56:14,160 Speaker 1: really ugly with these carriage deals as well. All of 943 00:56:14,200 --> 00:56:17,239 Speaker 1: that was to say that going with television over the 944 00:56:17,280 --> 00:56:20,840 Speaker 1: Internet has these same issues. It's not like TV of 945 00:56:20,880 --> 00:56:28,759 Speaker 1: the Internet is uh has got a blank pass two 946 00:56:29,200 --> 00:56:32,839 Speaker 1: show you anything and everything. You can't just sign up 947 00:56:32,840 --> 00:56:35,040 Speaker 1: and say I want these six channels, I don't want 948 00:56:35,040 --> 00:56:39,160 Speaker 1: anything else, because again, they have to follow the same 949 00:56:39,239 --> 00:56:43,040 Speaker 1: rules as cable and satellite providers. This is largely because 950 00:56:43,040 --> 00:56:44,719 Speaker 1: in the United States, at least, there are all these 951 00:56:44,760 --> 00:56:49,520 Speaker 1: different rules and regulations in place to protect industries from 952 00:56:49,719 --> 00:56:54,200 Speaker 1: what is considered to be unfair competition. Cable and satellite 953 00:56:54,239 --> 00:56:57,640 Speaker 1: channels or providers rather have to follow these rules that 954 00:56:57,680 --> 00:57:01,200 Speaker 1: have been set up in order to create one it's 955 00:57:01,200 --> 00:57:03,800 Speaker 1: supposed to be a fair playing ground. You could argue 956 00:57:03,800 --> 00:57:05,480 Speaker 1: that that's not really the case since there are so 957 00:57:05,640 --> 00:57:09,919 Speaker 1: few major providers in the United States, but that's what's 958 00:57:09,920 --> 00:57:15,360 Speaker 1: supposed to happen. The Internet providers also are supposed to 959 00:57:15,360 --> 00:57:18,880 Speaker 1: follow those rules because without it they could run rampant, 960 00:57:19,320 --> 00:57:23,280 Speaker 1: and in fact, there have been some pretty big cases 961 00:57:24,080 --> 00:57:27,640 Speaker 1: involving stuff that is kind of in a gray area. 962 00:57:28,160 --> 00:57:31,720 Speaker 1: Between these You may remember when I was talking earlier 963 00:57:31,720 --> 00:57:36,600 Speaker 1: in this episode about people in Pennsylvania and Arkansas and uh, 964 00:57:36,680 --> 00:57:41,160 Speaker 1: you know, using these cables connected to antenna so that 965 00:57:41,200 --> 00:57:43,280 Speaker 1: they could get access to stuff that otherwise they would 966 00:57:43,320 --> 00:57:46,160 Speaker 1: not be able to receive because the signals are too 967 00:57:46,160 --> 00:57:50,280 Speaker 1: weak for them to pick up on their home television sets. 968 00:57:51,600 --> 00:57:57,040 Speaker 1: There was a company called Areo that launched and the 969 00:57:57,080 --> 00:58:00,280 Speaker 1: two thousand twelve and went out of busines this in 970 00:58:00,320 --> 00:58:02,840 Speaker 1: two thousand fourteen. And the reason when out of business 971 00:58:02,960 --> 00:58:06,200 Speaker 1: wasn't because of lack of customers, but because it encountered 972 00:58:06,280 --> 00:58:10,400 Speaker 1: legal problems. What area was doing was offering up a 973 00:58:10,440 --> 00:58:14,320 Speaker 1: service where you can subscribe to the service and get 974 00:58:14,360 --> 00:58:18,320 Speaker 1: access over the internet to live television stations that were 975 00:58:18,360 --> 00:58:23,880 Speaker 1: picked up by local antenna. Uh not your antenna, but 976 00:58:24,000 --> 00:58:27,080 Speaker 1: the business is antenna and they had set up antenna 977 00:58:27,120 --> 00:58:30,080 Speaker 1: originally in New York City, and so you could subscribe 978 00:58:30,080 --> 00:58:34,560 Speaker 1: to this business and get access to live TV picking 979 00:58:34,720 --> 00:58:37,320 Speaker 1: that was being picked up by these antenna. And there 980 00:58:37,320 --> 00:58:42,520 Speaker 1: were service providers and uh, content providers who said, this 981 00:58:42,560 --> 00:58:45,880 Speaker 1: isn't fair. We can't get compensated for this. There's no 982 00:58:46,000 --> 00:58:50,960 Speaker 1: carriage agreement. And Ario's argument was saying, well, we're just 983 00:58:51,040 --> 00:58:54,960 Speaker 1: using antenna. We're using broadcasts that are over the air. 984 00:58:55,360 --> 00:58:58,480 Speaker 1: There's no limit, you know, there's not anything here that 985 00:58:58,560 --> 00:59:02,320 Speaker 1: should be a gateway or a wall between the customer 986 00:59:02,400 --> 00:59:06,040 Speaker 1: and the content. So it's the exact same thing as 987 00:59:06,040 --> 00:59:08,160 Speaker 1: if the customer had set up his or her own 988 00:59:08,240 --> 00:59:11,760 Speaker 1: antenna in their own home. All we're doing is just 989 00:59:11,800 --> 00:59:15,560 Speaker 1: sort of creating a middleman approach where we've got the antenna, 990 00:59:15,800 --> 00:59:19,040 Speaker 1: but the customer still gets to see stuff that's over 991 00:59:19,040 --> 00:59:23,080 Speaker 1: the air. It's not like we're descrambling signals or anything. 992 00:59:23,080 --> 00:59:27,880 Speaker 1: This is all in the clear broadcasts. But the various 993 00:59:27,920 --> 00:59:31,600 Speaker 1: industry group said, no, you're you you're charging a subscription 994 00:59:31,640 --> 00:59:34,480 Speaker 1: fee for the service and we're not seeing any of that, 995 00:59:34,960 --> 00:59:36,640 Speaker 1: and we don't have any of these carriage agreements. You're 996 00:59:36,640 --> 00:59:40,640 Speaker 1: acting more like a cable provider than you are anything else. Uh. 997 00:59:40,720 --> 00:59:43,280 Speaker 1: And if in fact this we're just a case of 998 00:59:43,480 --> 00:59:46,840 Speaker 1: using an antenna, then there's already a solution there, right. 999 00:59:47,240 --> 00:59:49,200 Speaker 1: The person can just go out and buy an antenna, 1000 00:59:49,400 --> 00:59:51,200 Speaker 1: never mind the fact that, depending upon where you live, 1001 00:59:51,240 --> 00:59:53,520 Speaker 1: you may not be able to get a good signal 1002 00:59:53,600 --> 00:59:57,600 Speaker 1: over the air using an antenna. That was the argument, 1003 00:59:57,960 --> 01:00:01,760 Speaker 1: and Originally some of the lower courts agreed with Area, 1004 01:00:01,880 --> 01:00:03,920 Speaker 1: but eventually this went all the way up to the 1005 01:00:03,960 --> 01:00:07,640 Speaker 1: Supreme Court, wherein a six three decision, the Supreme Court 1006 01:00:07,720 --> 01:00:10,200 Speaker 1: came down and said, you know what, Area, you don't 1007 01:00:10,200 --> 01:00:13,320 Speaker 1: have a leg to stand on. You you are acting 1008 01:00:13,320 --> 01:00:16,840 Speaker 1: more like a cable service provider as opposed to just 1009 01:00:16,920 --> 01:00:22,360 Speaker 1: an antenna, and therefore you are not allowed to practice 1010 01:00:22,440 --> 01:00:27,320 Speaker 1: business in this method anymore. And so the company ended 1011 01:00:27,360 --> 01:00:31,360 Speaker 1: up folding. He said they could no longer do that 1012 01:00:31,480 --> 01:00:35,360 Speaker 1: kind of business. There are similar businesses that do rely 1013 01:00:36,000 --> 01:00:42,920 Speaker 1: upon an actual consumers own UH feed. So, in other words, 1014 01:00:43,080 --> 01:00:47,200 Speaker 1: there's slingbox, not to be confused with sling TV, and 1015 01:00:47,280 --> 01:00:51,680 Speaker 1: slingbox is a streaming media service. It's a device that's 1016 01:00:51,720 --> 01:00:56,439 Speaker 1: actually UH allows you to watch your television no matter 1017 01:00:56,480 --> 01:00:59,520 Speaker 1: where you are. But this relies upon the feed that's 1018 01:00:59,520 --> 01:01:04,000 Speaker 1: going into your home. It's not like it's a system 1019 01:01:04,160 --> 01:01:07,480 Speaker 1: that is connected to someone else's antenna. It's connected to 1020 01:01:07,520 --> 01:01:10,880 Speaker 1: your cable box or satellite box or whatever. And the 1021 01:01:10,920 --> 01:01:13,919 Speaker 1: way it works is that the incoming signal can then 1022 01:01:13,960 --> 01:01:17,560 Speaker 1: be sent over the Internet to the receiver. And the 1023 01:01:17,600 --> 01:01:20,080 Speaker 1: benefit of this is you can watch your local television 1024 01:01:20,120 --> 01:01:23,880 Speaker 1: even when you're away from home. Now, there are some 1025 01:01:23,960 --> 01:01:26,520 Speaker 1: issues with this as well, because depending upon the content 1026 01:01:26,560 --> 01:01:31,480 Speaker 1: you're trying to watch, there are blackout agreements that can 1027 01:01:31,600 --> 01:01:34,320 Speaker 1: make this a little muddy. So, for example, is sports. 1028 01:01:34,960 --> 01:01:38,600 Speaker 1: If I happen to be traveling to let's say ce 1029 01:01:38,920 --> 01:01:41,640 Speaker 1: S and I want to watch a Braves game, which 1030 01:01:41,640 --> 01:01:43,120 Speaker 1: would be weird because it would be in the middle 1031 01:01:43,160 --> 01:01:47,000 Speaker 1: of winter and baseball doesn't happen then, But follow me, 1032 01:01:47,000 --> 01:01:48,960 Speaker 1: because we don't have the Thrashers anymore, so I don't 1033 01:01:48,960 --> 01:01:52,240 Speaker 1: really have any other sports I would watch, um, but 1034 01:01:52,280 --> 01:01:54,760 Speaker 1: I want to watch local sporting event while I'm in 1035 01:01:54,880 --> 01:01:59,240 Speaker 1: Las Vegas. Usually I wouldn't have access to it because 1036 01:01:59,560 --> 01:02:03,920 Speaker 1: that would have this regional agreement where a very specific 1037 01:02:03,960 --> 01:02:07,400 Speaker 1: broadcaster would be allowed to show that, and it would 1038 01:02:07,440 --> 01:02:11,720 Speaker 1: only apply to a specific region and not outside of it. Now, 1039 01:02:11,760 --> 01:02:13,760 Speaker 1: I live in that region, but I wouldn't actually be 1040 01:02:13,840 --> 01:02:17,160 Speaker 1: there at the time. I'd be in Las Vegas. Using slingbox, 1041 01:02:17,240 --> 01:02:20,240 Speaker 1: what I could do is tune into my local television, 1042 01:02:20,320 --> 01:02:23,880 Speaker 1: the TV set that's actually in my house, change it 1043 01:02:23,920 --> 01:02:26,280 Speaker 1: to whichever channel I want to watch, and watch the 1044 01:02:26,280 --> 01:02:32,040 Speaker 1: game that way. Even this approach has received some resistance 1045 01:02:32,280 --> 01:02:34,960 Speaker 1: but you could argue that this is much more clear 1046 01:02:35,080 --> 01:02:39,440 Speaker 1: cut case than the area approach because it's all relying 1047 01:02:39,520 --> 01:02:42,800 Speaker 1: on services that you, as a consumer already subscribed to 1048 01:02:43,000 --> 01:02:46,000 Speaker 1: or already have access to. It's not giving you access 1049 01:02:46,040 --> 01:02:49,760 Speaker 1: to an outside antenna. It is literally the services you 1050 01:02:50,000 --> 01:02:53,840 Speaker 1: are getting as a customer somewhere else. Now, some people 1051 01:02:53,880 --> 01:02:58,000 Speaker 1: would argue you should just stick with Internet over or 1052 01:02:58,000 --> 01:03:02,080 Speaker 1: television over internet services, and you're a little more limited 1053 01:03:02,080 --> 01:03:04,440 Speaker 1: because you're not gonna get a lot of localized stuff 1054 01:03:04,520 --> 01:03:07,480 Speaker 1: this way. But at the same time, you don't have 1055 01:03:07,520 --> 01:03:11,520 Speaker 1: to worry about these weird carriage deals. And like I said, 1056 01:03:11,560 --> 01:03:14,520 Speaker 1: this doesn't have really that much to do with technology. 1057 01:03:14,560 --> 01:03:18,000 Speaker 1: It has to do with business and competition and the 1058 01:03:18,040 --> 01:03:22,000 Speaker 1: fear of competition in some cases. And it also shows 1059 01:03:22,000 --> 01:03:25,520 Speaker 1: just how messed up a world our content delivery system is. 1060 01:03:26,600 --> 01:03:30,120 Speaker 1: It is incredibly complicated, and it involves a lot of 1061 01:03:30,280 --> 01:03:34,800 Speaker 1: very big power players in this space, all working very 1062 01:03:34,840 --> 01:03:39,520 Speaker 1: hard to maintain their spot of dominance. It's getting increasingly difficult. 1063 01:03:39,560 --> 01:03:42,040 Speaker 1: As we've seen in the cable industry and the satellite 1064 01:03:42,360 --> 01:03:46,600 Speaker 1: TV industry, we're starting to see more and more users 1065 01:03:46,680 --> 01:03:51,919 Speaker 1: kind of ease off of those those standards. So we're 1066 01:03:51,920 --> 01:03:55,120 Speaker 1: seeing more chord cutters moving away from cable TV and 1067 01:03:55,200 --> 01:03:59,200 Speaker 1: away from satellite TV and moving toward either going over 1068 01:03:59,240 --> 01:04:01,760 Speaker 1: the air and just picking stuff up over antenna or 1069 01:04:02,240 --> 01:04:06,520 Speaker 1: using internet delivery systems, and I suspect we're going to 1070 01:04:06,640 --> 01:04:09,840 Speaker 1: see that trend continue. It may not mean that we'll 1071 01:04:09,840 --> 01:04:14,840 Speaker 1: see a huge adoption of these live TV over internet services, 1072 01:04:15,720 --> 01:04:19,000 Speaker 1: largely because I think many consumers are going to see 1073 01:04:19,040 --> 01:04:22,520 Speaker 1: them as being prone to the same problems that they 1074 01:04:22,520 --> 01:04:26,400 Speaker 1: see in the cable business, although the price might be lower, 1075 01:04:26,440 --> 01:04:29,600 Speaker 1: in which case people might say, well, I'm gonna I'm 1076 01:04:29,640 --> 01:04:31,480 Speaker 1: still gonna get channels I don't want, but I'm paying 1077 01:04:31,560 --> 01:04:35,120 Speaker 1: less for it, so that we may see that happen. Uh, 1078 01:04:35,320 --> 01:04:37,919 Speaker 1: We're also seeing, you know, a lot of resistance now 1079 01:04:37,960 --> 01:04:41,680 Speaker 1: with so many different competing services out there, this concept 1080 01:04:41,680 --> 01:04:43,919 Speaker 1: of I wanted to go to just internet, but when 1081 01:04:43,920 --> 01:04:46,280 Speaker 1: I add up everything, it's cost me the same amount 1082 01:04:46,320 --> 01:04:50,520 Speaker 1: as getting cable tv. You know, if I'm using Amazon 1083 01:04:50,640 --> 01:04:54,320 Speaker 1: Prime and Netflix and Hulu on top of some live 1084 01:04:54,400 --> 01:04:58,160 Speaker 1: TV service, that all adds up after a while, and 1085 01:04:58,160 --> 01:04:59,800 Speaker 1: it just shows that this really is a lot more 1086 01:05:00,000 --> 01:05:02,400 Speaker 1: complicated than just saying I'll take these three channels and 1087 01:05:02,440 --> 01:05:05,240 Speaker 1: you can leave the rest. Will we ever get to that. 1088 01:05:05,720 --> 01:05:10,360 Speaker 1: I doubt it, at least not not anytime soon. There's 1089 01:05:10,480 --> 01:05:13,240 Speaker 1: there's too many players with too large a stake in 1090 01:05:13,280 --> 01:05:18,320 Speaker 1: the game to go to that. And ultimately, we consumers 1091 01:05:18,400 --> 01:05:22,720 Speaker 1: are actually revenue generators and no company wants to limit 1092 01:05:22,760 --> 01:05:26,680 Speaker 1: the amount of revenue they create. Kind of kind of freaky, 1093 01:05:26,720 --> 01:05:30,480 Speaker 1: but as I understand, that's how business works. I don't know, 1094 01:05:30,720 --> 01:05:33,800 Speaker 1: I'm just a tech guy. Well, that kind of wraps 1095 01:05:33,880 --> 01:05:39,320 Speaker 1: up this conversation about how the delivery systems for television 1096 01:05:39,360 --> 01:05:41,720 Speaker 1: have changed over the years. I didn't really get into 1097 01:05:41,800 --> 01:05:46,080 Speaker 1: time shifting. That obviously is another big element that has 1098 01:05:46,880 --> 01:05:49,600 Speaker 1: uh complicated matters. That's of course, when you record a 1099 01:05:49,640 --> 01:05:51,880 Speaker 1: show and you watch it on your schedule as opposed 1100 01:05:51,920 --> 01:05:55,760 Speaker 1: to when it originally airs. VCRs were kind of the 1101 01:05:55,800 --> 01:05:59,800 Speaker 1: start of that, but DVRs really pushed it because then 1102 01:05:59,800 --> 01:06:03,400 Speaker 1: you had an easy way to get into a show 1103 01:06:03,440 --> 01:06:07,560 Speaker 1: and then bypass stuff like advertising, which brought the question 1104 01:06:07,600 --> 01:06:11,520 Speaker 1: the whole monetization model for TV and really shook the 1105 01:06:11,560 --> 01:06:15,560 Speaker 1: industry quite a bit. And uh, it's still one of 1106 01:06:15,600 --> 01:06:19,240 Speaker 1: the components of television that has people in the industry 1107 01:06:19,240 --> 01:06:23,720 Speaker 1: worried because if you suddenly take away the revenue generator, 1108 01:06:24,000 --> 01:06:28,240 Speaker 1: the whole concept of using ads to support the production 1109 01:06:28,280 --> 01:06:32,480 Speaker 1: of television, eventually you run out of money to produce stuff, 1110 01:06:33,000 --> 01:06:38,680 Speaker 1: and so we could ultimately find ourselves in a a 1111 01:06:38,840 --> 01:06:42,960 Speaker 1: low point in TV production. Some might argue that the 1112 01:06:43,000 --> 01:06:49,280 Speaker 1: reality television era was already evidence of that, although we've 1113 01:06:49,280 --> 01:06:54,640 Speaker 1: seen some pretty phenomenal TV come out since the reality 1114 01:06:54,680 --> 01:06:57,760 Speaker 1: television boom, so I don't know that that argument is 1115 01:06:58,040 --> 01:07:04,200 Speaker 1: entirely uh with merit. But who's to say. It's a 1116 01:07:04,240 --> 01:07:06,920 Speaker 1: complicated issue, and maybe one day I'll be able to 1117 01:07:06,920 --> 01:07:11,240 Speaker 1: get like a real expert in the industry to break 1118 01:07:11,280 --> 01:07:13,280 Speaker 1: it down in a way that we can all understand, 1119 01:07:13,320 --> 01:07:16,000 Speaker 1: because goodness knows, I still get confused. If you guys 1120 01:07:16,080 --> 01:07:17,680 Speaker 1: have a topic you would like me to cover in 1121 01:07:17,680 --> 01:07:20,440 Speaker 1: a future episode of tech Stuff, please let me know. 1122 01:07:20,680 --> 01:07:23,520 Speaker 1: Send me a message. The email addresses tex Stuff at 1123 01:07:23,560 --> 01:07:25,320 Speaker 1: how stuff works dot com, or you can drop me 1124 01:07:25,360 --> 01:07:28,120 Speaker 1: a line on Facebook or Twitter handle both of those 1125 01:07:28,320 --> 01:07:32,800 Speaker 1: tech stuff hs W. Remember we are on Instagram and 1126 01:07:32,840 --> 01:07:35,720 Speaker 1: you can watch me record this show live on Twitch 1127 01:07:35,760 --> 01:07:39,520 Speaker 1: dot tv slash tech Stuff. I record on Wednesdays and Fridays, 1128 01:07:39,560 --> 01:07:41,960 Speaker 1: just pop over to twitch dot tv slash tech Stuff. 1129 01:07:41,960 --> 01:07:44,720 Speaker 1: You'll see the schedule there. I hope you'll join us. 1130 01:07:44,760 --> 01:07:47,400 Speaker 1: We've got a cool chat room in there. You can 1131 01:07:47,600 --> 01:07:51,919 Speaker 1: join in on the conversation, make jokes, you know, ask 1132 01:07:52,000 --> 01:07:54,880 Speaker 1: for my attention, which I will likely give you as 1133 01:07:54,880 --> 01:07:58,160 Speaker 1: soon as I hit a break in between recording segments. 1134 01:07:58,840 --> 01:08:00,600 Speaker 1: And I would love to see you there and I 1135 01:08:00,640 --> 01:08:08,520 Speaker 1: will talk to you guys again really soon for more 1136 01:08:08,560 --> 01:08:10,840 Speaker 1: on this and thousands of other topics, because at how 1137 01:08:10,920 --> 01:08:21,639 Speaker 1: stuff works dot com