WEBVTT - How to Think Big and Other Advice from Kay Koplovitz

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<v Speaker 1>Welcome to Made by Women, a new podcast by the

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<v Speaker 1>Seneca Women Podcast Network and I Heart Radio. At a

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<v Speaker 1>moment when businesses face some of the biggest challenges in

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<v Speaker 1>recent history, we bring you inspiring stories, practical insights, and

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<v Speaker 1>shared learnings to help you successfully navigate in today's environment.

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<v Speaker 1>Every Thursday, Made by Women will showcase the experiences of

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<v Speaker 1>legendary women, entrepreneurs, fierce up and comers, and everyday women

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<v Speaker 1>who found success their own way. Consider this your real world.

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<v Speaker 1>N b A designed for the new Now. I'm Kim

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<v Speaker 1>Azarelli and thanks so much for joining us today. K

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<v Speaker 1>Koplewitz is a television pioneer who has shaped the way

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<v Speaker 1>we live and watch HEV for decades. The eventual founder, chair,

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<v Speaker 1>and CEO of USA Network, K became enamored with satellites

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<v Speaker 1>as a University of Wisconsin student, inspired by the work

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<v Speaker 1>of science fiction author Arthur C. Clark. In ninety seven,

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<v Speaker 1>K launched one of the first satellite delivered basic cable networks,

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<v Speaker 1>Madison Square Garden Sports Network, which later became USA Network.

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<v Speaker 1>With that launch, K became the first female network president

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<v Speaker 1>in television history. KA is the visionary who created the

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<v Speaker 1>dual revenue stream of licensing and advertising, which networks still

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<v Speaker 1>followed to this day, and after building and running the

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<v Speaker 1>network for over twenty years, Ka helped sell USA Network

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<v Speaker 1>for four point five billion dollars. One of the most

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<v Speaker 1>influential people in entertainment, K complots today is sharing her

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<v Speaker 1>unmatched knowledge with other women entrepreneurs through two organizations that

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<v Speaker 1>she has co founded, Springboard Enterprises and Springboard Growth Capital.

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<v Speaker 1>Enjoy my converse station with K Compliments. So, Okay, thanks

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<v Speaker 1>so much for joining us. It's so lovely to join him.

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<v Speaker 1>Thank you so much. Okay. Obviously, your career has changed

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<v Speaker 1>the landscape for so many things, whether it's cable television,

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<v Speaker 1>the way we think about entertainment, women's entrepreneurship. You have

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<v Speaker 1>been a leader in so many areas, and we're so

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<v Speaker 1>pleased that you're here to talk to us today. It

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<v Speaker 1>seems that this goes way back, and that you learned

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<v Speaker 1>the art of negotiation at a very young age. Perhaps

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<v Speaker 1>kindergarten is that right, Yes, it is. Actually I was

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<v Speaker 1>the five years old at the time. I was in

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<v Speaker 1>my second year of kindergarten where I, my parents and

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<v Speaker 1>I were living and my dad had built a new

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<v Speaker 1>house in the next town and it was about Christmas

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<v Speaker 1>time and he said, well, we're moving to our new house.

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<v Speaker 1>And I said to my dad, well, I really can't

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<v Speaker 1>move now. What do you mean you can't move now

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<v Speaker 1>we're moving, you're moving with us. Well, I said that

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<v Speaker 1>I really can't move down. It's a you know, something

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<v Speaker 1>I've got to do. And he said, well what do

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<v Speaker 1>you got to do? And I said, I've got to

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<v Speaker 1>graduate with my kindergarten class. And he looked at me

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<v Speaker 1>like I here she goes again, and he said, well, well,

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<v Speaker 1>how are you going to do that? You're moving And

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<v Speaker 1>I said to him, well, dad, you have to raise

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<v Speaker 1>my allowance by fifty cents a week so I could

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<v Speaker 1>take the bus to the next town and go to

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<v Speaker 1>kindergarten class and graduate with this is Washington's kindergarten class.

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<v Speaker 1>That's what I want to do. And he looked at

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<v Speaker 1>me and he went, okay, but don't you ever ask

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<v Speaker 1>your mother for a ride. We're not going to take it,

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<v Speaker 1>no matter how cold it is. It was in Milwaukee,

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<v Speaker 1>Wisconsin cold winters. And I said, no, I never gonna

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<v Speaker 1>ask for a ride, never gonna ask for any help.

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<v Speaker 1>Just give me my fifty cents a week and I'll

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<v Speaker 1>take care of it. And that's how I won my

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<v Speaker 1>first negotiation. Well, that was really the beginning of something extraordinary.

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<v Speaker 1>The writing was on the wall, as they say, So

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<v Speaker 1>from that point on, you were sort of a girl

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<v Speaker 1>on a mission. And I mean to bring you forward

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<v Speaker 1>to college when you became fascinated by the potential of satellites.

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<v Speaker 1>How did that come to be? I was between my

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<v Speaker 1>junior and senior year at the University of Wisconsin at

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<v Speaker 1>the time, and I had been working my way through school,

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<v Speaker 1>working lots of jobs, and I thought, I've got to

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<v Speaker 1>get out of Wisconsin see something about the world. And

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<v Speaker 1>I decided to go after Europe with my backpack and

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<v Speaker 1>five dollars a day and see what was happening and

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<v Speaker 1>give myself a little bit of a break. And I

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<v Speaker 1>was in London at the time and I saw walking around,

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<v Speaker 1>I saw this poster for a lecture being given on satellites,

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<v Speaker 1>and I thought, Wow, that could really be interesting. I

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<v Speaker 1>think I'll go in there and listen to this lecture,

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<v Speaker 1>which I did, and the lecture was talking about the

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<v Speaker 1>power of geosynchronous orbiting satellites which had just been launched

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<v Speaker 1>um in the previous year, and he was talking about

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<v Speaker 1>how powerful they were and he only needed three of

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<v Speaker 1>them to connect people all around the globe. And furthermore,

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<v Speaker 1>they couldn't be jammed. We are in the time of

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<v Speaker 1>the Cold War with the Soviet Union at that point

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<v Speaker 1>time and also China uh and he was saying that

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<v Speaker 1>this was a way to communicate with people around the globe.

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<v Speaker 1>I just thought the message was so powerful that there

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<v Speaker 1>was an idea that would never let me go. And

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<v Speaker 1>this lecture was Arthur C. Clark, a renowned science fiction

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<v Speaker 1>writer but also a well grounded scientist, and he was

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<v Speaker 1>talking to the class about geosyncritus orbiting satellites, which we

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<v Speaker 1>took for granted today but just had been launched at

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<v Speaker 1>that point in time. That was It just gripped me

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<v Speaker 1>as an unbelievably powerful idea, an idea that would never

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<v Speaker 1>let me go. And I went on to pursue the

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<v Speaker 1>idea that went to graduate school, wrote my master chiefs

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<v Speaker 1>Sun Satellite Technologies, and I think the potential impact it

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<v Speaker 1>would have on the communication structure, which of course it

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<v Speaker 1>has well. That another amazing moment and was a forecast

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<v Speaker 1>of what was to happen, and from there you write

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<v Speaker 1>your thesis, and you get into television and you get

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<v Speaker 1>involved in the legendary Thrilla in Manilla Championship boxing fight.

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<v Speaker 1>Can you tell us why this was a pivotal moment

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<v Speaker 1>for you? Sure? At that point in between, I had

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<v Speaker 1>worked at the Communications Satellite Corporation, so I really worked

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<v Speaker 1>in bringing satellites into the communication here in the United States,

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<v Speaker 1>and at that time in nineteen hour in nineteen seventy

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<v Speaker 1>and there are cable systems starting to grow around the country,

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<v Speaker 1>but they really didn't have a way of connecting efficiently.

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<v Speaker 1>So HBO is in its really early stages that would

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<v Speaker 1>send tapes around and they will arrive at cable systems

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<v Speaker 1>ghetto damaged or torn. It wasn't a really good way

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<v Speaker 1>of distributing a signal. And along came the opportunity with

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<v Speaker 1>the Thriller for Manilla in nineteen seth Tower thirty nineteen

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<v Speaker 1>seventy five. HBO actually was a client of mine. They

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<v Speaker 1>brought that to Vero Beach, Florida, UH and I was

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<v Speaker 1>a representative for them, and we brought that signal via

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<v Speaker 1>geoshyp critis orbity satellites ninety miles around the globe live

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<v Speaker 1>from Manila into Vero Beach, Florida and showed the industry

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<v Speaker 1>and members of Congress that satellites could be used for

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<v Speaker 1>commercial purposes. Up to that time, they had not been

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<v Speaker 1>used for commercial purposes in this way. And that was

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<v Speaker 1>the night that changed the course of television history and

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<v Speaker 1>the night that launched my career to launch USA Network. So,

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<v Speaker 1>coming out of that one incredible championship boxing fight, you

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<v Speaker 1>changed the trajectory of cable television and you go on

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<v Speaker 1>to launch the first satellite delivered basic cable network, which

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<v Speaker 1>was then called Madison Square Garden Sports Network and later

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<v Speaker 1>became USA Network. Did I get that right? Yes, you did.

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<v Speaker 1>Let me just say that, yes, the launch was with

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<v Speaker 1>Madison Square Garden. It was the Madison Square Garden Sports

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<v Speaker 1>Network actually brought all the professional sports to cable before ESPN,

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<v Speaker 1>so Major League Baseball, the NBA, the NHL Augusta National

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<v Speaker 1>Golf Tournament, the US Open, Tennis, the less goes on

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<v Speaker 1>and on um and so we broke open the window

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<v Speaker 1>when sports at that time was really a weekend event.

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<v Speaker 1>Uh it was you know, the game of the weekend, baseball.

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<v Speaker 1>It was life world of sports on the weekend, and uh,

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<v Speaker 1>then Monday night football and that was it, And I said,

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<v Speaker 1>why not every night? Sports are played every night every night?

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<v Speaker 1>So I went after every major league sport brought them

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<v Speaker 1>all the cable. So broke open that window in the

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<v Speaker 1>sports arena UM and went on afterwards the renaming the

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<v Speaker 1>network USA Network and brought in entertainment and broke open

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<v Speaker 1>many entertainment windows for the cable industry. So I got

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<v Speaker 1>plowed a lot of ground for the industry. But it

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<v Speaker 1>was certainly a lot of fun doing it. There was

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<v Speaker 1>something very unique about USA Network and that you changed

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<v Speaker 1>the way the business model operated. How did that come

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<v Speaker 1>into being? Yes, I uh at television at the time

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<v Speaker 1>was operated totally on advertising revenue. Starting up a nascent network,

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<v Speaker 1>there was not enough distribution to rely on. We didn't

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<v Speaker 1>have advertising revenue to start with. Maybe two percent of

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<v Speaker 1>the revenue came out of advertising when we started UM

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<v Speaker 1>with pilot programs with advertisers like Bristol Myers. But it

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<v Speaker 1>really you needed to get the distribution. So licensing was

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<v Speaker 1>what I changed in network television, that the networks paid

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<v Speaker 1>the TV stations to carry their signal. I reversed the

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<v Speaker 1>process and in cable the cable operators paid the programmer

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<v Speaker 1>to get the programming, so we had to reverse the

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<v Speaker 1>model really interesting, and that really changed the course of

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<v Speaker 1>the way we think about cable TV today. What was

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<v Speaker 1>one of the biggest obstacles you faced in building your

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<v Speaker 1>business when I was built of USA network really was

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<v Speaker 1>a different time and sort of a development of businesses,

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<v Speaker 1>certainly in the cable industry, and being the first one

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<v Speaker 1>out there launching a network, I really had to look

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<v Speaker 1>for ways to get into the business. There were a

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<v Speaker 1>lot of contracts in place, access to programming that I

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<v Speaker 1>wanted to license and so forth, and I had to

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<v Speaker 1>really create all these special windows and a strategy for

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<v Speaker 1>not only bringing all the sports major sports to cable

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<v Speaker 1>before ESPN was my idea, went out and did that,

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<v Speaker 1>but trying to get into the entertainment networks was very,

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<v Speaker 1>very different trying to license popular programming from broadcast networks.

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<v Speaker 1>There are windows that I had to really get into,

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<v Speaker 1>But that really wasn't the hardest thing for me. I'll

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<v Speaker 1>tell you what it was. Back then, women just weren't

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<v Speaker 1>allowed a lot of places, weren't allowed to go to

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<v Speaker 1>golf clubs and play golf with the guys, weren't allowed

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<v Speaker 1>to go into certain parts of restaurants. We want to

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<v Speaker 1>give you an example that people will understand. It has

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<v Speaker 1>to be at Augusta National where the Master's Golf tournament

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<v Speaker 1>has played. And in two I was able to license

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<v Speaker 1>the rights to carry the Masters on Thursday and Friday.

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<v Speaker 1>I was always trying to get more sports during the

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<v Speaker 1>week and I worked with CBS that had the rights

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<v Speaker 1>on the weekend. So I was there at the club

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<v Speaker 1>the very first week of play. And they're on Thursday,

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<v Speaker 1>which was the traditional day for the media lunch, and

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<v Speaker 1>we were standing outside the clubhouse chatting UH and I

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<v Speaker 1>was chatting with Hoard Harden, who was the chairman at

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<v Speaker 1>the time, and there were about fourteen of us UH

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<v Speaker 1>and the others were a bunch of guys from CBS

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<v Speaker 1>and TVs from Japan. And now we're having a nice

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<v Speaker 1>time in Hordes. Oh, let's go, let's go to lunch.

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<v Speaker 1>Time to go to lunch. So we go into the

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<v Speaker 1>clubhouse and we're going up the stairs and Ord is

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<v Speaker 1>leading the way. I'm walking up the airs with him.

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<v Speaker 1>We get to the top of the stairs and it

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<v Speaker 1>turns around and he looks at me and he said, uh, okay,

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<v Speaker 1>we'd allow women on the second floor, and I said

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<v Speaker 1>to him, well, Hoard, what are we going to do

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<v Speaker 1>about that? That's when women couldn't go to the men's

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<v Speaker 1>lunch and room on the second floor. So what do

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<v Speaker 1>we do? We turned around and went down to the

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<v Speaker 1>trophy room to have lunch, where we proceeded to have

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<v Speaker 1>lunch for the next ten years until the second floor

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<v Speaker 1>was opened to women. So it just as illustrative of

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<v Speaker 1>some of the barriers that I really had to face

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<v Speaker 1>in building out the network. And it didn't really have

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<v Speaker 1>so much to do with the network. Had had a

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<v Speaker 1>lot to do with the culture. And so that wasn't

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<v Speaker 1>the only time. I mean, there were a number of

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<v Speaker 1>times that I went to meetings in different cities around

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<v Speaker 1>the country. The meetings were scheduled at eating clubs that

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<v Speaker 1>were men only eating clubs, or I would be invited

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<v Speaker 1>to an event to participate in an event, uh and

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<v Speaker 1>I would go to the event and a golf tournament

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<v Speaker 1>for example, or golf outing of some sort, and the

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<v Speaker 1>same thing would happen. So women were excluded from a

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<v Speaker 1>lot of the places that men congregated to do business,

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<v Speaker 1>and that probably culturally speaking, was one of the hardest

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<v Speaker 1>things to overcome, but undaunted, I persisted, Wow, that's incredible.

0:13:31.679 --> 0:13:34.400
<v Speaker 1>Things have somewhat changed. Obviously there's other barriers today, but

0:13:34.480 --> 0:13:37.480
<v Speaker 1>that's a straightforward barrier, not being able to be there.

0:13:37.559 --> 0:13:40.079
<v Speaker 1>How do they respond to people? Understand you and how

0:13:40.080 --> 0:13:42.560
<v Speaker 1>did they respond to you? In this people had to change,

0:13:42.679 --> 0:13:46.320
<v Speaker 1>as I illustrated with the story about Augusta. They had

0:13:46.360 --> 0:13:49.400
<v Speaker 1>to change. They had to do something differently because there

0:13:49.440 --> 0:13:51.760
<v Speaker 1>I was to do business with them, and what were

0:13:51.800 --> 0:13:53.439
<v Speaker 1>they going to do? Lock me out of the meeting

0:13:53.520 --> 0:13:56.080
<v Speaker 1>that I was there to do business. That it that

0:13:56.160 --> 0:13:59.720
<v Speaker 1>they didn't do that they generally thought of something else,

0:14:00.160 --> 0:14:01.880
<v Speaker 1>you know, that they would do, or they would go

0:14:02.000 --> 0:14:06.320
<v Speaker 1>someplace else, so to try oftentimes to be accommodating. But

0:14:06.480 --> 0:14:10.680
<v Speaker 1>you knew that when you were personally standing there, that

0:14:10.679 --> 0:14:15.040
<v Speaker 1>that cultural habits persisted for a long time and that

0:14:15.600 --> 0:14:19.080
<v Speaker 1>for most women they were really frozen out. And that

0:14:19.240 --> 0:14:22.280
<v Speaker 1>is a difficult thing to overcome. Actually, it's a cultural issue.

0:14:23.320 --> 0:14:25.640
<v Speaker 1>You must have had this incredible ability to articulate your

0:14:25.720 --> 0:14:28.560
<v Speaker 1>vision because when you're building new and bringing people along,

0:14:28.600 --> 0:14:31.000
<v Speaker 1>that's always very difficult. And it seemed that many people

0:14:31.080 --> 0:14:33.280
<v Speaker 1>showed up once you laid it out. I think there's

0:14:33.320 --> 0:14:35.800
<v Speaker 1>one night where Bob It clicked for him and basically

0:14:35.840 --> 0:14:38.760
<v Speaker 1>said something like, tonight your dream comes true today. Did

0:14:38.760 --> 0:14:40.520
<v Speaker 1>I get that right? You got it right. It was

0:14:40.520 --> 0:14:43.640
<v Speaker 1>September thirte the thrill of him and then it was

0:14:43.720 --> 0:14:47.960
<v Speaker 1>his cable system. We're walking back to the hotel and

0:14:48.000 --> 0:14:52.200
<v Speaker 1>he said, Okay, tonight your dream comes true and and

0:14:52.320 --> 0:14:55.680
<v Speaker 1>indeed it did. Wow. And he was the one that

0:14:55.720 --> 0:14:58.720
<v Speaker 1>I was working with, the partnered with to launch Metison

0:14:58.760 --> 0:15:02.320
<v Speaker 1>Square Garden and then became the USA Network. So you

0:15:02.400 --> 0:15:06.120
<v Speaker 1>ran USA Network for twenty one years. In the process,

0:15:06.120 --> 0:15:08.640
<v Speaker 1>somewhere you launched the Sci Fi Channel. How did that

0:15:08.680 --> 0:15:11.320
<v Speaker 1>come to be? Well, I was looking for I had

0:15:11.440 --> 0:15:14.320
<v Speaker 1>really tried to launch a couple other networks, and at

0:15:14.320 --> 0:15:18.600
<v Speaker 1>that point in time, early on five years after we launched.

0:15:18.600 --> 0:15:22.600
<v Speaker 1>Originally the owners of the company, Bob burse Translas company

0:15:22.680 --> 0:15:24.920
<v Speaker 1>was in a hostel takeover a bit and he wanted

0:15:24.960 --> 0:15:28.200
<v Speaker 1>to get some money out. So the Universal and Paramount

0:15:28.240 --> 0:15:31.840
<v Speaker 1>along with time Ache brought into the company and so

0:15:31.960 --> 0:15:35.040
<v Speaker 1>they were each of them had a minority position in

0:15:35.040 --> 0:15:37.680
<v Speaker 1>the USA, but they were the three of them together

0:15:38.360 --> 0:15:41.200
<v Speaker 1>and I really actually had a deal to buy out

0:15:41.320 --> 0:15:44.920
<v Speaker 1>the Financial News Network, which became a CNBC that was

0:15:45.040 --> 0:15:49.200
<v Speaker 1>floarded by said Scheiberg from Universal, who when in the

0:15:49.360 --> 0:15:52.440
<v Speaker 1>moment sitting in the conference room signing the contract with

0:15:52.560 --> 0:15:56.280
<v Speaker 1>thal Jones to be my partner on Financial News Network,

0:15:56.280 --> 0:15:59.560
<v Speaker 1>he pulled out. It was It was a devastating moment

0:15:59.600 --> 0:16:01.760
<v Speaker 1>after it worked a year and a half to get

0:16:01.800 --> 0:16:05.560
<v Speaker 1>it to fruition and so there when there were other

0:16:05.720 --> 0:16:08.160
<v Speaker 1>opportunities that I had. So when it came to sci Fi,

0:16:08.440 --> 0:16:12.080
<v Speaker 1>I thought, I know sci Fi fans are loyal and

0:16:12.280 --> 0:16:15.280
<v Speaker 1>their vocal, they would be a good supporters of the

0:16:15.320 --> 0:16:18.440
<v Speaker 1>sci Fi Network coming into being. And I had negotiated

0:16:18.480 --> 0:16:22.280
<v Speaker 1>the deal to buy the title sci Fi Network from

0:16:22.360 --> 0:16:24.720
<v Speaker 1>some people who had started as people from Florida who

0:16:24.720 --> 0:16:27.560
<v Speaker 1>had started, and I was signing the contract to take

0:16:27.600 --> 0:16:30.920
<v Speaker 1>them out because I didn't want any competition in the marketplace.

0:16:31.000 --> 0:16:34.520
<v Speaker 1>John Malone at that time had a propensity to bring

0:16:34.600 --> 0:16:38.040
<v Speaker 1>up competitors or vibe pistons and competitors. I was wanted

0:16:38.040 --> 0:16:39.920
<v Speaker 1>to take them out of the window. And I had

0:16:39.920 --> 0:16:42.560
<v Speaker 1>the contract negotiated, they were in the room reading it

0:16:42.600 --> 0:16:44.720
<v Speaker 1>one last time before signing it. I got a call

0:16:44.800 --> 0:16:47.440
<v Speaker 1>from Paramount, who had star Trek. You would think that

0:16:47.480 --> 0:16:51.760
<v Speaker 1>they would love Sci Fi Network. I got yeah. So

0:16:51.920 --> 0:16:53.880
<v Speaker 1>stand called me and he said, you know, I don't

0:16:53.880 --> 0:16:56.400
<v Speaker 1>think this is really a big enough idea for a

0:16:56.480 --> 0:16:58.920
<v Speaker 1>network and all this sort of thing. Well, I learned

0:16:58.960 --> 0:17:02.480
<v Speaker 1>something from my first experience of having a partner pull out.

0:17:02.680 --> 0:17:05.119
<v Speaker 1>I said, well, it's just two bads down because we

0:17:05.280 --> 0:17:09.119
<v Speaker 1>just signed the contract, so it's done. And actually I

0:17:09.160 --> 0:17:10.919
<v Speaker 1>didn't know for sure they were going to sign it,

0:17:10.960 --> 0:17:13.639
<v Speaker 1>but I didn't care at that point in time. Uh,

0:17:13.680 --> 0:17:15.680
<v Speaker 1>you know, I just I just was not going to

0:17:15.800 --> 0:17:18.200
<v Speaker 1>be thwarted again. And that's how it picked up Sci

0:17:18.240 --> 0:17:23.040
<v Speaker 1>Fi and and developed it. So fast forward. You ultimately,

0:17:23.320 --> 0:17:26.240
<v Speaker 1>USA Network, after you running it for twenty one years,

0:17:26.320 --> 0:17:29.440
<v Speaker 1>was sold for four point five billion dollars. How did

0:17:29.480 --> 0:17:32.240
<v Speaker 1>that whole deal come to be? Well, there have been

0:17:32.280 --> 0:17:35.480
<v Speaker 1>the companies that were in the ownership of USA at

0:17:35.480 --> 0:17:37.959
<v Speaker 1>that point in time kept getting bought and sold and changed,

0:17:38.040 --> 0:17:41.000
<v Speaker 1>and there were a lot of different people, um uh

0:17:41.119 --> 0:17:44.320
<v Speaker 1>in different companies out there. At the end of the day,

0:17:44.359 --> 0:17:49.760
<v Speaker 1>at the Universal challenged a provision in the contract with Viacom,

0:17:50.200 --> 0:17:54.200
<v Speaker 1>which had been you know, after we had first had

0:17:54.400 --> 0:17:57.880
<v Speaker 1>the people from Madison Store Garden and the paramount and

0:17:58.040 --> 0:18:01.600
<v Speaker 1>so just became Viacom part and they want a contract,

0:18:01.640 --> 0:18:04.119
<v Speaker 1>so they got control of USA at that point in

0:18:04.200 --> 0:18:08.320
<v Speaker 1>time turned around. That was angered Bronford Jr. People were

0:18:08.480 --> 0:18:11.400
<v Speaker 1>stounded that he could win a lawsuit against Viacom at

0:18:11.400 --> 0:18:14.120
<v Speaker 1>the time. Uh. And it turned around the next day

0:18:14.200 --> 0:18:17.679
<v Speaker 1>and sold it to Barry Diller. So that's how it

0:18:17.720 --> 0:18:21.120
<v Speaker 1>came about. There was nothing I could do about that.

0:18:21.320 --> 0:18:24.760
<v Speaker 1>I wanted to bube a company. It was not his choice.

0:18:25.280 --> 0:18:27.280
<v Speaker 1>His choice was to solid to Barry Dealer, so he

0:18:27.359 --> 0:18:30.440
<v Speaker 1>did and that sort of ended, you know, my association

0:18:30.640 --> 0:18:34.760
<v Speaker 1>with the USA Network, which came shortly thereafter. So that's

0:18:34.760 --> 0:18:37.640
<v Speaker 1>are those in the world of business. And I went on,

0:18:37.840 --> 0:18:40.240
<v Speaker 1>you know, to do many other things after that. Well,

0:18:40.359 --> 0:18:43.000
<v Speaker 1>we're glad you did, even though probably at that moment

0:18:43.080 --> 0:18:45.240
<v Speaker 1>it didn't seem like the path you wanted to take.

0:18:45.400 --> 0:18:47.359
<v Speaker 1>I would say for women in business, it was a

0:18:47.359 --> 0:18:51.440
<v Speaker 1>great moment because at that time, after selling USA Networks,

0:18:51.520 --> 0:18:54.359
<v Speaker 1>you pivoted. You were asked to chair the National Women's

0:18:54.400 --> 0:18:56.960
<v Speaker 1>Business Counsel by President Clinton, and from there on you

0:18:57.040 --> 0:19:00.320
<v Speaker 1>have been an incredible proponent for women's entrepreneur a ship

0:19:00.400 --> 0:19:03.719
<v Speaker 1>founding First Springboard Enterprises, so can you tell us a

0:19:03.720 --> 0:19:06.840
<v Speaker 1>little bit about Springboard Enterprises, its mission and how does

0:19:06.840 --> 0:19:11.719
<v Speaker 1>it work. At that time, it was late into there

0:19:11.760 --> 0:19:13.840
<v Speaker 1>was so much money pouring over the transform and venture

0:19:13.880 --> 0:19:16.280
<v Speaker 1>capital and I didn't really know that much about the

0:19:16.359 --> 0:19:19.160
<v Speaker 1>venture capital market, but I saw all this capital. None

0:19:19.160 --> 0:19:23.000
<v Speaker 1>of it existed when I started Madison, Spare Garden Sports

0:19:23.000 --> 0:19:25.560
<v Speaker 1>and k USA. So I thought to myself, where on

0:19:25.600 --> 0:19:27.720
<v Speaker 1>the women. I looked around. There were no like five

0:19:27.800 --> 0:19:31.080
<v Speaker 1>women maybe five, um that you know, we're in the

0:19:31.119 --> 0:19:34.040
<v Speaker 1>market for venture capital, and I thought, why not? What's

0:19:34.080 --> 0:19:37.240
<v Speaker 1>happening here? We decided we had to go find the women.

0:19:37.280 --> 0:19:39.840
<v Speaker 1>We had to go out and see if they actually existed.

0:19:40.320 --> 0:19:43.000
<v Speaker 1>Uh so that you know, we thought they were ready

0:19:43.119 --> 0:19:47.680
<v Speaker 1>for equity investment like venture investment, and we've been a

0:19:47.760 --> 0:19:50.679
<v Speaker 1>call out. It was just a handful of us just

0:19:50.720 --> 0:19:53.439
<v Speaker 1>called out to our various networks and webout three hundred

0:19:53.440 --> 0:19:57.240
<v Speaker 1>and fifty applications and we were overwhelmed. We ultimately selected

0:19:57.240 --> 0:19:59.639
<v Speaker 1>twenty six of those companies to go through our first

0:20:00.000 --> 0:20:04.240
<v Speaker 1>scelerated boot camp, and they presented in January of two thousand.

0:20:04.680 --> 0:20:07.679
<v Speaker 1>The amazing, amazing thing is that twenty two of the

0:20:07.720 --> 0:20:11.240
<v Speaker 1>twenty six of them got funded and we've been doing

0:20:11.280 --> 0:20:14.439
<v Speaker 1>that ever since. A lot of times people think of

0:20:14.480 --> 0:20:16.960
<v Speaker 1>women's entrepreneurship. Well, first of all, we do know that

0:20:17.040 --> 0:20:20.160
<v Speaker 1>women have trouble access in capital and that has been

0:20:20.280 --> 0:20:23.480
<v Speaker 1>something that's plagued women entrepreneurs. But we also know that

0:20:23.520 --> 0:20:27.360
<v Speaker 1>people think about women's businesses often as small. What's your

0:20:27.359 --> 0:20:30.960
<v Speaker 1>reaction to that. Oh, it's like fingernails on the blackboard.

0:20:31.720 --> 0:20:34.679
<v Speaker 1>I cannot stand the words tall and women in the

0:20:34.800 --> 0:20:39.879
<v Speaker 1>same sentence. It is that it's just just a monkey

0:20:39.920 --> 0:20:42.040
<v Speaker 1>on the beasts of women that they've had to carry

0:20:42.080 --> 0:20:45.320
<v Speaker 1>around for so long. And we are about women buildings,

0:20:46.040 --> 0:20:49.919
<v Speaker 1>companies to scale and sustainability. We are about going big.

0:20:50.320 --> 0:20:54.119
<v Speaker 1>We are about creating wealth for women by their own

0:20:54.640 --> 0:20:58.840
<v Speaker 1>work and product that they're deliving into the marketplace. That's

0:20:58.880 --> 0:21:03.320
<v Speaker 1>what's really important. We need women to think big because

0:21:03.359 --> 0:21:06.840
<v Speaker 1>we are able to do this. I know after building

0:21:06.840 --> 0:21:10.119
<v Speaker 1>a company uh to afford and a half billion dollar

0:21:10.640 --> 0:21:14.080
<v Speaker 1>or value, that women can do this. You know, it's

0:21:14.119 --> 0:21:16.879
<v Speaker 1>not impossible. But what women need and what we are

0:21:16.960 --> 0:21:21.439
<v Speaker 1>providing to women is the ecosystem that is supportive. I

0:21:21.480 --> 0:21:24.800
<v Speaker 1>saw that in the first year of sperm Board Enterprises.

0:21:25.160 --> 0:21:30.000
<v Speaker 1>It wasn't just entrepreneurs and funders, investors, it was the

0:21:30.040 --> 0:21:34.720
<v Speaker 1>whole ecosystem. It was the lawyers, the accountants, the business partners,

0:21:35.000 --> 0:21:39.199
<v Speaker 1>the mentors, it was everybody that you needed in the ecosystem.

0:21:39.200 --> 0:21:42.800
<v Speaker 1>That's what we built a Springboard Enterprises, and that's what's

0:21:42.840 --> 0:21:48.879
<v Speaker 1>so important to the entrepreneurs. So many times women have

0:21:49.119 --> 0:21:53.359
<v Speaker 1>come to our accelerator program and in the first day

0:21:53.920 --> 0:21:57.199
<v Speaker 1>they're like, oh my god, I have never been in

0:21:57.200 --> 0:22:01.840
<v Speaker 1>a room with so many bright women who are willing

0:22:01.880 --> 0:22:06.960
<v Speaker 1>to share their experiences for my benefit. I'm overwhelmed with this.

0:22:07.240 --> 0:22:10.320
<v Speaker 1>That's the important thing. Another thing that you've done which

0:22:10.320 --> 0:22:13.840
<v Speaker 1>I find amazing because I think you just very well

0:22:13.880 --> 0:22:17.600
<v Speaker 1>dispelled the myth that women businesses are small. That next

0:22:17.680 --> 0:22:20.480
<v Speaker 1>layer of capital as they move into growth and expansion

0:22:20.520 --> 0:22:22.760
<v Speaker 1>capital has also been hard for women to get to.

0:22:23.520 --> 0:22:27.639
<v Speaker 1>Is that why you created Springboard Growth Capital? Well, my

0:22:27.880 --> 0:22:31.040
<v Speaker 1>two partners in on that are in Springboard Growth Capital

0:22:31.960 --> 0:22:37.000
<v Speaker 1>are investing in girlth stage companies generally speaking, and get

0:22:37.000 --> 0:22:41.480
<v Speaker 1>its targeted in the digital consumer space. Uh And largely

0:22:41.520 --> 0:22:45.919
<v Speaker 1>we're looking for the growth capital level of companies that

0:22:45.960 --> 0:22:49.720
<v Speaker 1>are raising twenty million dollars in up We're targeting that

0:22:49.920 --> 0:22:52.639
<v Speaker 1>so that the capital and the growth stages there to

0:22:52.720 --> 0:22:56.520
<v Speaker 1>continue to build and get to profitability and get to

0:22:56.760 --> 0:23:00.800
<v Speaker 1>value for either a M and a sale to a

0:23:00.960 --> 0:23:04.439
<v Speaker 1>strategic or an I PO. So that's where we are

0:23:04.600 --> 0:23:08.199
<v Speaker 1>investing capital at growth capital to bring companies up the

0:23:08.240 --> 0:23:11.800
<v Speaker 1>growth curve, which is very important. You may not know

0:23:11.920 --> 0:23:16.639
<v Speaker 1>this intuitively, but when we started Springboard Enterprises, only about

0:23:16.680 --> 0:23:19.800
<v Speaker 1>one percent of the angel investors or women. Today it's

0:23:19.840 --> 0:23:22.800
<v Speaker 1>about eight percent of the angel investors are wait. So

0:23:23.040 --> 0:23:26.199
<v Speaker 1>capital is around at the early stage levels and a

0:23:26.240 --> 0:23:29.240
<v Speaker 1>lot of women are investing in women led companies. There

0:23:29.320 --> 0:23:32.240
<v Speaker 1>is capital there and it can be accessed, but getting

0:23:32.560 --> 0:23:36.480
<v Speaker 1>up into the next stages of institutional capital and then

0:23:36.520 --> 0:23:38.879
<v Speaker 1>getting up the stack what I call up the stack

0:23:39.200 --> 0:23:42.720
<v Speaker 1>later on as they are growing, it's really important to

0:23:42.760 --> 0:23:45.840
<v Speaker 1>see that capital come in. That's where Springboard Growth Capital

0:23:46.160 --> 0:23:49.520
<v Speaker 1>is focused. Can you give me an example of that. Sure.

0:23:49.600 --> 0:23:52.439
<v Speaker 1>The first company that's remembered Growth Capital invested in was

0:23:52.480 --> 0:23:55.080
<v Speaker 1>The Real Real in two thousand and sixteen. The Real

0:23:55.200 --> 0:24:00.000
<v Speaker 1>Real is the leading company and consignment of luxury goods,

0:24:00.080 --> 0:24:04.359
<v Speaker 1>and we subsequently invested in We've did four rounds of

0:24:04.400 --> 0:24:08.600
<v Speaker 1>investment in the Real Real between two thousand and sixteen

0:24:08.760 --> 0:24:11.600
<v Speaker 1>and two thousand and eighteen. It went public as an

0:24:11.600 --> 0:24:15.560
<v Speaker 1>I p O in June of two thousand nineteen, so

0:24:15.800 --> 0:24:18.600
<v Speaker 1>it's now been a public company for a little over

0:24:18.640 --> 0:24:22.679
<v Speaker 1>a year. It's an amazing story of someone looking at

0:24:22.680 --> 0:24:27.760
<v Speaker 1>a disaggregated marketplace, little consignment shops and neighborhoods in different

0:24:27.760 --> 0:24:31.640
<v Speaker 1>cities and saying, I could make this a much bigger business.

0:24:31.920 --> 0:24:35.240
<v Speaker 1>And that was Julie Waynewright. Julie is a an alum

0:24:35.240 --> 0:24:37.840
<v Speaker 1>of Springboard. She did come through in two thousand and

0:24:37.880 --> 0:24:41.000
<v Speaker 1>eight with a different company, but decided that wasn't the

0:24:41.080 --> 0:24:43.720
<v Speaker 1>right way for her to go. She launched this company

0:24:44.040 --> 0:24:46.920
<v Speaker 1>subsequently and has taken in public. So it's one of

0:24:46.960 --> 0:24:50.520
<v Speaker 1>those great stories of entrepreneurs and women who see a

0:24:50.600 --> 0:24:53.240
<v Speaker 1>marketplace and can act on it. And I've had to

0:24:53.240 --> 0:24:56.080
<v Speaker 1>go through and her she would tell you that it

0:24:56.119 --> 0:24:58.720
<v Speaker 1>was very hard to raise capital in the early days

0:24:58.760 --> 0:25:05.080
<v Speaker 1>because guys who comprised over of the until recently or

0:25:05.920 --> 0:25:08.440
<v Speaker 1>of the investors just didn't get it. They didn't I

0:25:08.600 --> 0:25:11.280
<v Speaker 1>been wanting thing to do with the consignment that didn't

0:25:11.280 --> 0:25:13.280
<v Speaker 1>get why it would be a very good market for them.

0:25:13.280 --> 0:25:16.560
<v Speaker 1>And of course the luxury good markets is important. We

0:25:16.600 --> 0:25:19.800
<v Speaker 1>need more women investors, We need more women on the

0:25:19.840 --> 0:25:24.960
<v Speaker 1>investing side. That that will change the equation because when

0:25:24.960 --> 0:25:28.159
<v Speaker 1>a woman is in the investing team at a venture

0:25:28.200 --> 0:25:32.840
<v Speaker 1>capital company, that company is se more likely to invest

0:25:32.880 --> 0:25:36.480
<v Speaker 1>behind a woman entrepreneur than a firm that has no

0:25:36.520 --> 0:25:42.320
<v Speaker 1>women and its investing team. It's a really stark realization

0:25:42.400 --> 0:25:45.240
<v Speaker 1>that we need more women on the investing side makes

0:25:45.280 --> 0:25:47.639
<v Speaker 1>so much sense, right, because you know, women have a

0:25:47.680 --> 0:25:51.600
<v Speaker 1>perspective that they need to share, and I'm a customer

0:25:51.600 --> 0:25:53.800
<v Speaker 1>of the real real I would have totally invested in that.

0:25:54.400 --> 0:25:56.840
<v Speaker 1>One thing that you had also mentioned more on the

0:25:56.920 --> 0:26:00.399
<v Speaker 1>individual investor side is that we need more women investing

0:26:00.800 --> 0:26:03.440
<v Speaker 1>more generally, not just adventure capital, but we need more

0:26:03.440 --> 0:26:05.600
<v Speaker 1>women putting their money to work. Can you talk to

0:26:05.640 --> 0:26:07.879
<v Speaker 1>us a little bit about the trend of what women

0:26:07.960 --> 0:26:10.199
<v Speaker 1>control in terms of wealth and how much they invest.

0:26:11.240 --> 0:26:15.200
<v Speaker 1>It's such a large figure of the amount of capital

0:26:15.280 --> 0:26:19.200
<v Speaker 1>that women have control of today in the United States,

0:26:19.240 --> 0:26:24.399
<v Speaker 1>twenty two trillion dollars, trillion dollars amazing, and it comes

0:26:24.440 --> 0:26:29.560
<v Speaker 1>from family wealth. It comes from maybe husband's wealth or

0:26:29.600 --> 0:26:33.359
<v Speaker 1>partner's wealth, and also earned wealth with women who are

0:26:34.080 --> 0:26:38.280
<v Speaker 1>building companies of size and scale, so it comes from

0:26:38.320 --> 0:26:43.199
<v Speaker 1>different sources, but that is a movement that is going

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<v Speaker 1>to increase over time because of women living longer than

0:26:47.640 --> 0:26:51.480
<v Speaker 1>men generally speaking in the environment, which has challenges on

0:26:51.560 --> 0:26:54.000
<v Speaker 1>the other end of how much women have saved, but

0:26:54.119 --> 0:26:57.840
<v Speaker 1>actually building wealth. The wealth is even going to accumulate larger,

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<v Speaker 1>So how do you access that is the real question

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<v Speaker 1>and what we need to see are like say, for example,

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<v Speaker 1>family offices, which are becoming a bigger source of capital

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<v Speaker 1>not only for women entrepreneurs, but for men entrepreneurs as well,

0:27:13.600 --> 0:27:17.840
<v Speaker 1>and particularly in companies that have the value of the

0:27:17.880 --> 0:27:21.520
<v Speaker 1>same value structure, the same value focus that they have.

0:27:21.800 --> 0:27:25.399
<v Speaker 1>They're not only putting their money in philanthropy, they're putting

0:27:25.480 --> 0:27:28.800
<v Speaker 1>their money behind and investing in companies that meet the

0:27:28.840 --> 0:27:31.960
<v Speaker 1>same value structure. We need to see more of that

0:27:32.080 --> 0:27:37.240
<v Speaker 1>happening because women actually do have access and control of

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<v Speaker 1>a tremendous amount of wealth in this country. We need

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<v Speaker 1>to have them feel comfortable about investing decisions so that

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<v Speaker 1>it is going to take education, and I think it's

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<v Speaker 1>an important one, and I think our entrepreneurs that spring

0:27:52.480 --> 0:27:56.280
<v Speaker 1>are learning the value of investing in other companies that

0:27:56.359 --> 0:28:00.320
<v Speaker 1>are coming behind them. That's really important. Well, hey, we

0:28:00.359 --> 0:28:03.320
<v Speaker 1>are so grateful for everything you're doing, have done, and

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<v Speaker 1>continued to do for the overall communications business, but clearly

0:28:07.400 --> 0:28:10.840
<v Speaker 1>for women entrepreneurs. You're unleashing a whole another generation of

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<v Speaker 1>great companies and we look forward to seeing what Springboard

0:28:13.880 --> 0:28:17.520
<v Speaker 1>Enterprises continues to do. Thank you, and there's a pleasure

0:28:17.520 --> 0:28:20.760
<v Speaker 1>to join you today. Thanks so much, Kim, I want

0:28:20.760 --> 0:28:24.360
<v Speaker 1>to thank you for sharing her incredible experience and insight.

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<v Speaker 1>Three pieces of advice really had an impact on me. First,

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<v Speaker 1>follow your instincts and your vision. As an undergraduate, k

0:28:34.119 --> 0:28:36.800
<v Speaker 1>heard a lecture by science fiction writer Arthur C. Clark.

0:28:37.359 --> 0:28:40.120
<v Speaker 1>It sparked a lifelong interest in satellites that, she says,

0:28:40.240 --> 0:28:43.440
<v Speaker 1>quote wouldn't let her go. That interest allowed her to

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<v Speaker 1>see and sees all the untapped possibilities that cable TV

0:28:47.560 --> 0:28:52.640
<v Speaker 1>could offer. Second, ask why not in the early days

0:28:52.640 --> 0:28:55.840
<v Speaker 1>of TV sports sports were only on the weekends. K

0:28:56.040 --> 0:28:59.240
<v Speaker 1>asked the question why not every night? And the rest

0:28:59.360 --> 0:29:03.240
<v Speaker 1>is TV. His three Finally, think big about your company.

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<v Speaker 1>While entrepreneurship certainly has its ups and downs, and people

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<v Speaker 1>often love to characterize women's businesses as quotes, small case

0:29:11.000 --> 0:29:14.160
<v Speaker 1>career shows us what happens when you think big. Kay

0:29:14.240 --> 0:29:17.600
<v Speaker 1>thought big about satellite technology. She put her ideas to

0:29:17.640 --> 0:29:20.880
<v Speaker 1>the test. Now k is encouraging other women entrepreneurs to

0:29:21.000 --> 0:29:24.440
<v Speaker 1>think big about their own businesses through Springboard Enterprises and

0:29:24.480 --> 0:29:28.920
<v Speaker 1>Springboard Growth Capital. To learn more, go to Springboard Enterprises

0:29:29.080 --> 0:29:34.400
<v Speaker 1>dot org. Made by Women is brought to you by

0:29:34.440 --> 0:29:37.360
<v Speaker 1>the Seneca Women Podcast Network and I Heart Radio, with

0:29:37.440 --> 0:29:39.320
<v Speaker 1>support from founding partner PNG