Speaker 1: In the bad old days of business, companies had only
Speaker 1: one goal to maximize profitability. But today a lot of
Speaker 1: companies say they're pursuing a higher goal. These purpose led
Speaker 1: companies often proclaim that they're trying to solve some of
Speaker 1: the big problems in the world, and some of them
Speaker 1: really are, but some of them well may suffer from
Speaker 1: some bs. I'm Time Montegue and I'm the host of
Speaker 1: Calling Bullshit, the first podcast about purpose washing. In this show,
Speaker 1: we dig into the difference between what companies say they
Speaker 1: stand for and the actions they are actually taking, and
Speaker 1: the things they would need to change to practice what
Speaker 1: they preach. As a former ad guy, I started my
Speaker 1: career helping companies tell their stories, but for the last
Speaker 1: decade I've focused on helping them actually do their stories.
Speaker 1: In other words, helping them to figure out what they
Speaker 1: stand for, their purpose and then helping them to use
Speaker 1: that purpose to drive action and transformation throughout their business.
Speaker 1: This season, we look at purpose led organizations like Facebook.
Speaker 1: We can Bring the World Closer Together Jewel. We started
Speaker 1: this project with the firm belief that innovation could address
Speaker 1: all of the problems associated with smoke A and d
Speaker 1: n C double a on and off the court. We're
Speaker 1: focused on creating life blowing opportunity and that starts with education.
Speaker 1: These are great missions, but are they all just a
Speaker 1: bunch of bullshit? Get out your BS detector and join
Speaker 1: us to find out. Let's call bullshit on the businesses
Speaker 1: that deserve it, and also make some concrete suggestions for
Speaker 1: cleaning some of that BS up. Subscribe to the Calling
Speaker 1: Bullshit podcast on the I Heart Radio app, Apple Podcasts,
Speaker 1: or wherever else you get your podcasts.