WEBVTT - Welcome to Calling Bullsh!t

0:00:02.200 --> 0:00:05.360
<v Speaker 1>In the bad old days of business, companies had only

0:00:05.680 --> 0:00:10.719
<v Speaker 1>one goal to maximize profitability. But today a lot of

0:00:10.760 --> 0:00:15.040
<v Speaker 1>companies say they're pursuing a higher goal. These purpose led

0:00:15.080 --> 0:00:17.799
<v Speaker 1>companies often proclaim that they're trying to solve some of

0:00:17.840 --> 0:00:20.360
<v Speaker 1>the big problems in the world, and some of them

0:00:20.400 --> 0:00:26.040
<v Speaker 1>really are, but some of them well may suffer from

0:00:26.079 --> 0:00:32.239
<v Speaker 1>some bs. I'm Time Montegue and I'm the host of

0:00:32.360 --> 0:00:38.280
<v Speaker 1>Calling Bullshit, the first podcast about purpose washing. In this show,

0:00:38.760 --> 0:00:42.040
<v Speaker 1>we dig into the difference between what companies say they

0:00:42.080 --> 0:00:46.040
<v Speaker 1>stand for and the actions they are actually taking, and

0:00:46.080 --> 0:00:48.720
<v Speaker 1>the things they would need to change to practice what

0:00:48.800 --> 0:00:53.760
<v Speaker 1>they preach. As a former ad guy, I started my

0:00:53.840 --> 0:00:57.840
<v Speaker 1>career helping companies tell their stories, but for the last

0:00:57.920 --> 0:01:01.840
<v Speaker 1>decade I've focused on helping them actually do their stories.

0:01:02.400 --> 0:01:05.360
<v Speaker 1>In other words, helping them to figure out what they

0:01:05.440 --> 0:01:09.119
<v Speaker 1>stand for, their purpose and then helping them to use

0:01:09.200 --> 0:01:13.200
<v Speaker 1>that purpose to drive action and transformation throughout their business.

0:01:14.120 --> 0:01:18.240
<v Speaker 1>This season, we look at purpose led organizations like Facebook.

0:01:18.880 --> 0:01:23.520
<v Speaker 1>We can Bring the World Closer Together Jewel. We started

0:01:23.760 --> 0:01:27.920
<v Speaker 1>this project with the firm belief that innovation could address

0:01:28.280 --> 0:01:30.959
<v Speaker 1>all of the problems associated with smoke A and d

0:01:31.120 --> 0:01:34.000
<v Speaker 1>n C double a on and off the court. We're

0:01:34.040 --> 0:01:38.160
<v Speaker 1>focused on creating life blowing opportunity and that starts with education.

0:01:40.520 --> 0:01:44.640
<v Speaker 1>These are great missions, but are they all just a

0:01:44.680 --> 0:01:49.760
<v Speaker 1>bunch of bullshit? Get out your BS detector and join

0:01:49.880 --> 0:01:53.640
<v Speaker 1>us to find out. Let's call bullshit on the businesses

0:01:53.680 --> 0:01:57.840
<v Speaker 1>that deserve it, and also make some concrete suggestions for

0:01:57.920 --> 0:02:01.840
<v Speaker 1>cleaning some of that BS up. Subscribe to the Calling

0:02:01.880 --> 0:02:05.960
<v Speaker 1>Bullshit podcast on the I Heart Radio app, Apple Podcasts,

0:02:06.440 --> 0:02:08.440
<v Speaker 1>or wherever else you get your podcasts.