1
00:00:02,200 --> 00:00:05,360
Speaker 1: In the bad old days of business, companies had only

2
00:00:05,680 --> 00:00:10,719
Speaker 1: one goal to maximize profitability. But today a lot of

3
00:00:10,760 --> 00:00:15,040
Speaker 1: companies say they're pursuing a higher goal. These purpose led

4
00:00:15,080 --> 00:00:17,799
Speaker 1: companies often proclaim that they're trying to solve some of

5
00:00:17,840 --> 00:00:20,360
Speaker 1: the big problems in the world, and some of them

6
00:00:20,400 --> 00:00:26,040
Speaker 1: really are, but some of them well may suffer from

7
00:00:26,079 --> 00:00:32,239
Speaker 1: some bs. I'm Time Montegue and I'm the host of

8
00:00:32,360 --> 00:00:38,280
Speaker 1: Calling Bullshit, the first podcast about purpose washing. In this show,

9
00:00:38,760 --> 00:00:42,040
Speaker 1: we dig into the difference between what companies say they

10
00:00:42,080 --> 00:00:46,040
Speaker 1: stand for and the actions they are actually taking, and

11
00:00:46,080 --> 00:00:48,720
Speaker 1: the things they would need to change to practice what

12
00:00:48,800 --> 00:00:53,760
Speaker 1: they preach. As a former ad guy, I started my

13
00:00:53,840 --> 00:00:57,840
Speaker 1: career helping companies tell their stories, but for the last

14
00:00:57,920 --> 00:01:01,840
Speaker 1: decade I've focused on helping them actually do their stories.

15
00:01:02,400 --> 00:01:05,360
Speaker 1: In other words, helping them to figure out what they

16
00:01:05,440 --> 00:01:09,119
Speaker 1: stand for, their purpose and then helping them to use

17
00:01:09,200 --> 00:01:13,200
Speaker 1: that purpose to drive action and transformation throughout their business.

18
00:01:14,120 --> 00:01:18,240
Speaker 1: This season, we look at purpose led organizations like Facebook.

19
00:01:18,880 --> 00:01:23,520
Speaker 1: We can Bring the World Closer Together Jewel. We started

20
00:01:23,760 --> 00:01:27,920
Speaker 1: this project with the firm belief that innovation could address

21
00:01:28,280 --> 00:01:30,959
Speaker 1: all of the problems associated with smoke A and d

22
00:01:31,120 --> 00:01:34,000
Speaker 1: n C double a on and off the court. We're

23
00:01:34,040 --> 00:01:38,160
Speaker 1: focused on creating life blowing opportunity and that starts with education.

24
00:01:40,520 --> 00:01:44,640
Speaker 1: These are great missions, but are they all just a

25
00:01:44,680 --> 00:01:49,760
Speaker 1: bunch of bullshit? Get out your BS detector and join

26
00:01:49,880 --> 00:01:53,640
Speaker 1: us to find out. Let's call bullshit on the businesses

27
00:01:53,680 --> 00:01:57,840
Speaker 1: that deserve it, and also make some concrete suggestions for

28
00:01:57,920 --> 00:02:01,840
Speaker 1: cleaning some of that BS up. Subscribe to the Calling

29
00:02:01,880 --> 00:02:05,960
Speaker 1: Bullshit podcast on the I Heart Radio app, Apple Podcasts,

30
00:02:06,440 --> 00:02:08,440
Speaker 1: or wherever else you get your podcasts.