WEBVTT - Kyiv’s Brazen Drone Strike on Nuclear Bombers Alarms Moscow

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg Business

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<v Speaker 1>Weekdaily reporting from the magazine that helps global leaders stay

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<v Speaker 1>ahead with insight on the people, companies, and trends shaping

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<v Speaker 1>today's complex economy. Plus global business, finance and tech news

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<v Speaker 1>as it happens. The Bloomberg Business Week Daily Podcast with

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<v Speaker 1>Carol Masser and Tim Steneveek on Bloomberg Radio.

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<v Speaker 2>Our focus shifts now to the latest development when it

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<v Speaker 2>comes to Russia's invasion of Ukraine. The two countries wrapped

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<v Speaker 2>up a second round of talks, these happening in Istanbul,

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<v Speaker 2>but they failed to bring the two sides closer to

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<v Speaker 2>ending the war. They laid the groundwork for a new

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<v Speaker 2>exchange of prisoners. However, the Russian delegation handed over peace

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<v Speaker 2>proposals that include Kiev surrendering control of territory it still

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<v Speaker 2>holds in four partially occupied regions. This according to a

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<v Speaker 2>Ukrainian official. We did also hear from the Ukrainian Defense

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<v Speaker 2>Minister who said that Key demanded an unconditional truce for more.

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<v Speaker 2>We bring in doctor angelas Stent. She's senior fellow at

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<v Speaker 2>the Brookings Institution. She's also former National Intelligence Officer for

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<v Speaker 2>Russia and Your Asia at the National Intelligence Council. She

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<v Speaker 2>also served in the Office of Policy and Planning at

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<v Speaker 2>the US Department of State, and she's author of the

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<v Speaker 2>book that came out in twenty nineteen. It's called Putin's World,

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<v Speaker 2>Russia against the West and with the Rush. She joins

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<v Speaker 2>us from Washington, DC, Doctor Stent, good to see you.

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<v Speaker 2>It's been about a month since we last connected. I

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<v Speaker 2>do want to start with peace negotiations, but before that

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<v Speaker 2>kind of get to the context of what happened over

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<v Speaker 2>the weekend, the drone attack, so called Operations Spiderweb. Russia

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<v Speaker 2>and Ukraine are each saying different things about what exactly happened,

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<v Speaker 2>the damage, what was destroyed. Zelenski did say that about

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<v Speaker 2>a third of the strategic cruise missile carriers at airfields

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<v Speaker 2>were hit. How does this complicate negotiations, Well.

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<v Speaker 3>I think you may remember that President Trump told the

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<v Speaker 3>President Zelensky at that unfortunate meeting in the Oval Office

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<v Speaker 3>that Ukraine quote unquote had no cards. I think this

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<v Speaker 3>was really an amazing operation. It had been planned for

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<v Speaker 3>one and a half years, we heard from the President Zelenski,

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<v Speaker 3>and it shows that Ukraine does have some cards. It

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<v Speaker 3>was capable of destroying these Russian strategic bombers that were

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<v Speaker 3>being used to hail bombs on civilian and targets and

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<v Speaker 3>infrastructure in Ukraine. And these, by the way, are old

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<v Speaker 3>Soviet era planes and they can't be replaced, so it'll

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<v Speaker 3>take Russia some time to rebuild to acquire some more

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<v Speaker 3>of these strategic bombers. It doesn't necessarily change the course

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<v Speaker 3>of the whole war, but it certainly shows that Ukraine

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<v Speaker 3>can fight back, that it's very good at this kind

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<v Speaker 3>of advanced warfare, using the drones and trucks if you're

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<v Speaker 3>like the Trojan trucks as they've been called, and really

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<v Speaker 3>apparently taking the Russians and everyone else by surprise. But

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<v Speaker 3>as you said, you know today's talks, they exchange agreed

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<v Speaker 3>to exchange more prisoners, which is very important. But there's

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<v Speaker 3>been absolutely no more progress made on approaching a ceasefire,

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<v Speaker 3>any kind of an end to the fighting than that was,

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<v Speaker 3>you know, when President Trump first took office.

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<v Speaker 4>I want to get to that ceasefire, but just briefly,

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<v Speaker 4>were there are there. I'm wondering if there's geopolitical implications

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<v Speaker 4>of this attack beyond just how it affects Russia's war

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<v Speaker 4>with Ukraine, but how this could potentially affect Russia's relationships

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<v Speaker 4>with other countries.

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<v Speaker 3>Well, it has major implications for warfare in general. Some

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<v Speaker 3>people are now saying that what Ukrainian really did was

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<v Speaker 3>to help NATO, because it makes it less likely at

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<v Speaker 3>least that in the immediate future, Russia would be able

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<v Speaker 3>to attack a DATO member. But it has implications even

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<v Speaker 3>for the United States. I mean, if you can now

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<v Speaker 3>destroy planes and other military hardware through the use of

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<v Speaker 3>drones like that, people are going to have to rethink

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<v Speaker 3>where they position things and how they conduct warfare. So

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<v Speaker 3>it potentially has major implications really for the way that

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<v Speaker 3>countries fight wars in the twenty first century.

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<v Speaker 2>But this was a difficult thing for Ukraine to pull off.

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<v Speaker 2>I mean, some of the reporting around it indicates that

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<v Speaker 2>this was over a year in planning processes. They were

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<v Speaker 2>able to get drones into the country and then have

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<v Speaker 2>them take off simultaneously to attack different strategic assets of

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<v Speaker 2>the country. This is not an easy thing to do,

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<v Speaker 2>doctor sten.

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<v Speaker 3>No, no, no, I mean it took a lot of

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<v Speaker 3>meticulous planning. Obviously, the Ukrainians had people inside Russia who

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<v Speaker 3>helped with this. President Zelenski last night and his address

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<v Speaker 3>said that some of these people were located very close

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<v Speaker 3>to a major headquarters for the Russian domestic intelligence services.

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<v Speaker 3>But it just shows you that this is a war

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<v Speaker 3>that partly resembles World War One and trench warfare, but

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<v Speaker 3>it is also a very high tech, twenty first century,

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<v Speaker 3>cutting edge type of warfare, of which we will see

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<v Speaker 3>more in the future.

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<v Speaker 4>So where does this leave us now? Because the two

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<v Speaker 4>nations spoke today, but it doesn't seem like they're any

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<v Speaker 4>closer to making progress towards a ceasefire.

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<v Speaker 3>No they are not. I mean Vadimia Putin is not

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<v Speaker 3>interested in a ceasefire at the moment. Russia has been

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<v Speaker 3>taking incrementally more territory in the past few months. It's

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<v Speaker 3>also sustained very high numbers of casualties as it takes

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<v Speaker 3>this territory. But he is, I think determined to continue

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<v Speaker 3>with this war. Most people believe it's going to go

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<v Speaker 3>on at least for this year, if not into next year.

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<v Speaker 3>But the negotiations will continue because Putin has understood that

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<v Speaker 3>if Russia doesn't take part in negotiations, than the prospects

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<v Speaker 3>for improving US Russian relations, which President Trumpet promised him

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<v Speaker 3>go down significantly. So I think we'll see. I know

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<v Speaker 3>they've already said they're going to have another negotiation, not

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<v Speaker 3>in a not too distant future. They may continue to

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<v Speaker 3>talk about these humanitarian issues again, very important issues, the

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<v Speaker 3>exchange of prisoners, particularly disabled ones. But that doesn't mean

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<v Speaker 3>that the fighting is going to stop anytime soon.

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<v Speaker 2>Doctor Stam, We're getting a question from some folks who

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<v Speaker 2>are watching listening right now, want your view on over

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<v Speaker 2>three years in on your four of this war, when

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<v Speaker 2>many thought it would last a couple of weeks, what

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<v Speaker 2>you view as the original cause of this war.

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<v Speaker 3>The original cause of this war is that Vladimir Putin

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<v Speaker 3>has never accepted the collapse of the Soviet Union. He

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<v Speaker 3>has never accepted that Ukrainians are a separate people, that

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<v Speaker 3>they should have a separate country. He believes that they

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<v Speaker 3>should be part of Russia. He wrote that explicitly in

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<v Speaker 3>a July twenty twenty one five thousand word essay that

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<v Speaker 3>he penned about Ukraine. So the root cause of the

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<v Speaker 3>war is that the Russia believes and the Putin believes,

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<v Speaker 3>that it should control Ukraine and that Ukraine shouldn't have

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<v Speaker 3>any choice in moving westward, in joining Western institutions. So

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<v Speaker 3>that's the original cause of the war. A lot of

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<v Speaker 3>the discussion we hear about NATO enlargement causing it, that's

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<v Speaker 3>not the cause of the war. I mean, the reason

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<v Speaker 3>that Putin didn't like NATO, didn't want NATO to enlarge

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<v Speaker 3>is because if Ukraine had been a member of NATO

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<v Speaker 3>and Russia had attacked Ukraine, then it would have been

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<v Speaker 3>involved potentially in a large scale, possibly nuclear war with NATO.

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<v Speaker 3>So that's not NATO is not the root cause of

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<v Speaker 3>the war. It's Putin's desire and the desire of many

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<v Speaker 3>people around him to reconquer Ukraine.

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<v Speaker 2>Doctor Sten, you know, we started the interview by you

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<v Speaker 2>saying that this drone strike over the weekend was proof

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<v Speaker 2>that Ukraine does indeed have the cards. Do they have

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<v Speaker 2>the cards to force Russia to negotiate in a way

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<v Speaker 2>that does not include actually giving up part of its

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<v Speaker 2>Ukraine's owned territory.

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<v Speaker 3>So I would say they do not have those cards.

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<v Speaker 3>I think what they had the cards is to make

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<v Speaker 3>Russia understand that it's going to be more difficult as

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<v Speaker 3>the fight goes on. But I think the only way

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<v Speaker 3>to get the Russians to negotiate more seriously would be

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<v Speaker 3>two things. One, there is a fairly robust sanctions bill

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<v Speaker 3>that eighty one senators bipartisan in the Senate support, and

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<v Speaker 3>that Senators Graham and Bloomothal who were just in Kiev,

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<v Speaker 3>said that they would possibly pass this week. Hasn't happened yet,

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<v Speaker 3>we'll see, but they would be Those would be very

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<v Speaker 3>punishing sanctions on Russia. And it would be for the

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<v Speaker 3>Trump administration to resume supplying Ukraine with the weapons and

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<v Speaker 3>the financial assistance it needs to continue fighting Russia in

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<v Speaker 3>such a way that Putin might have to understand that

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<v Speaker 3>his maximum demands cannot be met and that he would

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<v Speaker 3>be willing to make some compromises in the demands that

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<v Speaker 3>the Russians are making.

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<v Speaker 4>Just thirty seconds, but what's your current thinking on how

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<v Speaker 4>the war ends.

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<v Speaker 3>Eventually, it will end in a negotiation, and there will

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<v Speaker 3>be a negotiation clearly where both sides will have to

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<v Speaker 3>compromise and both sides will have to move back from

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<v Speaker 3>their maximum demands. But I think neither side is at

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<v Speaker 3>the situation yet where they're willing to make those compromises.

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<v Speaker 2>Doctor stan always appreciate you taking the time in joining

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<v Speaker 2>us here on a Bloomberg Business Weekdaily. Doctor Angela Stent,

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<v Speaker 2>Senior Fellow at the Brookings Institution, also the author of

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<v Speaker 2>the twenty nineteen book Putin's World, Russia.

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<v Speaker 5>Against the West and with the Rest.

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<v Speaker 6>You're listening to the Bloomberg Business Weekdaily Podcast. Catch us

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<v Speaker 6>live weekday afternoons from two to five pm Eastern. Listen

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<v Speaker 2>President Donald Trump and Chinese President Shiji Ping are likely

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<v Speaker 2>to speak this week, the White House said, as the

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<v Speaker 2>world's two largest economies remain locked in trade at turmoil.

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<v Speaker 2>From where we bring in Jennifer Welch, Bloomberg Economics Chief

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<v Speaker 2>geoeconomics analyst.

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<v Speaker 5>She joins us from Washington.

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<v Speaker 2>Jennifer, I just want to start with the lay of

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<v Speaker 2>the land right now, because we're a little over a

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<v Speaker 2>month away from the end of this ninety day pause

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<v Speaker 2>that the President had laid out for every country that

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<v Speaker 2>it's negotiating with around the world. What is the average

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<v Speaker 2>tariff rate that we should keep in mind for goods

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<v Speaker 2>that are coming from China into the US right now.

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<v Speaker 7>Well, the moment, the US effective terif rate on China

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<v Speaker 7>is closer to forty percent with the ninety day pause

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<v Speaker 7>on the higher reciprocal tariffs that came into play after

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<v Speaker 7>April second, after the tip for tap between Washington and Beijing.

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<v Speaker 7>But as the calls lead up has indicated, those wheels

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<v Speaker 7>are starting to fall off of that truth and we

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<v Speaker 7>might see tensions come to a boil well before that

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<v Speaker 7>ninety day period is to end. And I think the

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<v Speaker 7>threatening there is whether or not terror rates are going

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<v Speaker 7>to go back up again once that ninety day truth ends,

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<v Speaker 7>will there be an extension of it to allow for

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<v Speaker 7>a larger deal on trade. At the moment, the lines

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<v Speaker 7>are pointing pretty negative.

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<v Speaker 2>You know, I was sitting in the studio with Tom

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<v Speaker 2>Kane doing Bloomberg surveillance a couple of weeks ago, and

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<v Speaker 2>in one single day we spoke to two analysts and

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<v Speaker 2>this was before this was before the ninety day truce.

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<v Speaker 2>We spoke to two analysts who told us that within

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<v Speaker 2>weeks we were going to see empty shelves here in

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<v Speaker 2>the US. It doesn't seem like that has materialized. Yes,

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<v Speaker 2>there's been a pause at this point. Are you based

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<v Speaker 2>on the research that you see the folks that you

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<v Speaker 2>talk to, are you seeing that still a concern given

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<v Speaker 2>that so much of what we buy in the US

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<v Speaker 2>comes from China.

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<v Speaker 7>I think the ninety day pause allowed for companies that

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<v Speaker 7>had already been surging orders in advance of Liberation Day,

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<v Speaker 7>anticipating that terrorists were going to go up, allows them

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<v Speaker 7>to continue to make orders and through at least this

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<v Speaker 7>ninety day period. So it has bought some space, and

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<v Speaker 7>it has bought some time. They are facing higher prices,

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<v Speaker 7>but they are not facing the kinds of exorbitant prices

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<v Speaker 7>at one hundred and forty five percent teriffreight that we

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<v Speaker 7>were in mad to late April that would have made

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<v Speaker 7>many of those orders cost prohibitive. So I think it

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<v Speaker 7>has bought some space, and that's why we haven't seen

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<v Speaker 7>empty shells. We may still see price pikes though, because

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<v Speaker 7>that's thirty eight percent effective terriff. That's a high rate,

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<v Speaker 7>higher certainly than where we were before a second. But

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<v Speaker 7>I think it has avoided some of the shortages that

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<v Speaker 7>we're concerned about before this truce was reached in Geneva.

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<v Speaker 4>I'm wondering if in your observations these you know maybe

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<v Speaker 4>some cracks in the trade truce beginning to show how

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<v Speaker 4>much of that is just a normal part of a

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<v Speaker 4>negotiation between two of the world's largest economies.

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<v Speaker 7>I think given the experience of the first years China

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<v Speaker 7>trade war at this point in time, I would say

0:13:06.720 --> 0:13:09.480
<v Speaker 7>history suggest that this isn't surprising. In that trade war,

0:13:09.760 --> 0:13:13.000
<v Speaker 7>we saw multiple what I would call potential off MPs

0:13:13.040 --> 0:13:15.839
<v Speaker 7>where both parties had the opportunity to take a step

0:13:15.880 --> 0:13:20.000
<v Speaker 7>down from trade tension, that were either bypassed or only

0:13:20.080 --> 0:13:22.600
<v Speaker 7>lasted a temporary period of time. And we also saw

0:13:22.720 --> 0:13:26.440
<v Speaker 7>multiple rounds of escalation and tit for tat even when

0:13:26.440 --> 0:13:29.079
<v Speaker 7>it seemed likely that the two parties are maybe reaching

0:13:29.640 --> 0:13:32.880
<v Speaker 7>an agreement of stories. Ultimately, it took two years from

0:13:32.920 --> 0:13:35.840
<v Speaker 7>the initiation of tariffs to the conclusion of the deal

0:13:35.880 --> 0:13:37.720
<v Speaker 7>in the form of the Phase one deal and that

0:13:37.840 --> 0:13:41.480
<v Speaker 7>trade war for terrorists to come down, and even then

0:13:41.640 --> 0:13:44.400
<v Speaker 7>the Phase one deal didn't last very long before attension

0:13:44.400 --> 0:13:47.680
<v Speaker 7>starts to psych again. I think that helps explain the

0:13:47.720 --> 0:13:51.040
<v Speaker 7>backdround for today's trade talks, where there's deep levels of

0:13:51.080 --> 0:13:54.480
<v Speaker 7>distrust on both sides. Both sides, as you're applying, are

0:13:54.600 --> 0:13:57.520
<v Speaker 7>still looking to gain leverage even though they've agreed to

0:13:57.520 --> 0:14:00.520
<v Speaker 7>this truce, and that's probably part of the reason Beijing

0:14:00.559 --> 0:14:04.120
<v Speaker 7>has been slow to peel back these expert controls on

0:14:04.559 --> 0:14:06.959
<v Speaker 7>rare earth and other critical minerals of the US has

0:14:06.960 --> 0:14:10.280
<v Speaker 7>complained about. That's leverage that Beijing wants to continue to

0:14:10.320 --> 0:14:15.000
<v Speaker 7>retain in addition to the administrative challenges appealing back expert controls,

0:14:15.200 --> 0:14:17.400
<v Speaker 7>and on the US side, there are a number of

0:14:17.480 --> 0:14:19.680
<v Speaker 7>stats in the United States wants to take as part

0:14:19.680 --> 0:14:23.040
<v Speaker 7>of its competition with China outside the trade domain. And

0:14:23.080 --> 0:14:26.160
<v Speaker 7>from Washington's perspective, a trade truth doesn't mean that a

0:14:26.200 --> 0:14:29.400
<v Speaker 7>degree to pause all of that. But from Beijing's perspective,

0:14:29.640 --> 0:14:32.280
<v Speaker 7>I'm not going to agree to something in the trade

0:14:32.320 --> 0:14:35.400
<v Speaker 7>arena when you're hitting me on expert controls or on

0:14:35.480 --> 0:14:37.960
<v Speaker 7>student pieces. At the same time.

0:14:39.640 --> 0:14:44.520
<v Speaker 4>House White House Press Secretary Caroline Lovett told reporters today

0:14:45.200 --> 0:14:47.640
<v Speaker 4>that I'm just going to quote it. I can confirm

0:14:47.680 --> 0:14:50.920
<v Speaker 4>that the two leaders will likely talk this week. Of course,

0:14:51.120 --> 0:14:54.880
<v Speaker 4>referring to Trump and Chinese President Jiji and paying this

0:14:54.920 --> 0:14:58.360
<v Speaker 4>would be the first time since they spoke, correct since

0:14:58.760 --> 0:15:01.520
<v Speaker 4>Trump took office. What would this mean.

0:15:03.280 --> 0:15:05.080
<v Speaker 7>It would be the first time that we know of

0:15:05.200 --> 0:15:08.840
<v Speaker 7>they've spoken since he took office. President Trump has indicated

0:15:08.880 --> 0:15:10.920
<v Speaker 7>that they spoke at some other point in time, but

0:15:11.160 --> 0:15:13.720
<v Speaker 7>he hasn't provided specifics of it, and there was never

0:15:13.720 --> 0:15:15.680
<v Speaker 7>a readout from it, so we don't really know if

0:15:15.680 --> 0:15:19.840
<v Speaker 7>that call ever happened. I think it's highly unlikely that Beijing,

0:15:19.920 --> 0:15:22.360
<v Speaker 7>in this atmosphere would agree to a leader level call.

0:15:22.400 --> 0:15:25.840
<v Speaker 7>From Beijing's perspective, that's just incredibly risky. They don't want

0:15:25.840 --> 0:15:28.160
<v Speaker 7>to put President Being in a position where he could

0:15:28.160 --> 0:15:30.600
<v Speaker 7>be embarrassed or surprised in the way that some other

0:15:30.640 --> 0:15:34.040
<v Speaker 7>foreign leaders in meeting or talking with Trump happened. Their

0:15:34.440 --> 0:15:37.040
<v Speaker 7>preferred mo is for the leaders to meet and to

0:15:37.160 --> 0:15:40.400
<v Speaker 7>talk once they have something to announce, which usually requires

0:15:40.440 --> 0:15:43.640
<v Speaker 7>more progress thant working levels. Obviously, that flies in the

0:15:43.640 --> 0:15:46.560
<v Speaker 7>face of President Trump's preferred approach, where he likes to

0:15:46.600 --> 0:15:49.440
<v Speaker 7>work things out with his counterparts, and that often is

0:15:49.560 --> 0:15:53.240
<v Speaker 7>a faster path to resolving differences. And so if a

0:15:53.240 --> 0:15:55.640
<v Speaker 7>phone call happens this week, I think that is a

0:15:55.680 --> 0:15:59.240
<v Speaker 7>good thing for trade negotiations. That probably will help restart

0:15:59.280 --> 0:16:02.320
<v Speaker 7>momentum or at least clear the error in a way

0:16:02.320 --> 0:16:04.560
<v Speaker 7>in which these tensions are kind of boiling on the

0:16:04.560 --> 0:16:07.200
<v Speaker 7>back burner, But I think a call is unlikely, and

0:16:07.200 --> 0:16:09.880
<v Speaker 7>what that means is that tensions could continue to boil

0:16:10.000 --> 0:16:13.960
<v Speaker 7>because they're only being addressed really at lower levels, and

0:16:14.320 --> 0:16:16.880
<v Speaker 7>it would take a higher level engagement to put them

0:16:16.920 --> 0:16:18.520
<v Speaker 7>to rest or at least to put them into the

0:16:18.560 --> 0:16:21.200
<v Speaker 7>background to the point where they're not interfering with talks further.

0:16:21.720 --> 0:16:25.400
<v Speaker 7>So my anticipation is, despite what the White House Press

0:16:25.760 --> 0:16:28.400
<v Speaker 7>Secretary saide, I'd be very surprised if a phone called,

0:16:28.440 --> 0:16:30.800
<v Speaker 7>did it happen, And I'd be, as a result, very

0:16:30.800 --> 0:16:33.160
<v Speaker 7>surprised if we had a quick resolution to this current

0:16:33.160 --> 0:16:38.440
<v Speaker 7>period of tividual first of decision kind of containing the

0:16:38.520 --> 0:16:40.480
<v Speaker 7>left things boil and works them out.

0:16:40.360 --> 0:16:41.520
<v Speaker 8>At the lower levels.

0:16:42.200 --> 0:16:44.320
<v Speaker 2>Hey, Jennifer, we're going to try to fix your mic

0:16:44.360 --> 0:16:46.320
<v Speaker 2>a little bit. But Emily, one thing that I wanted

0:16:46.320 --> 0:16:48.440
<v Speaker 2>to talk about with Jennifer we've got a couple minutes left,

0:16:48.480 --> 0:16:52.200
<v Speaker 2>hoping we can fix the connection is who has leverage

0:16:52.200 --> 0:16:54.800
<v Speaker 2>in this negotiation. I mean, China has the rare earth

0:16:55.040 --> 0:16:58.520
<v Speaker 2>capacity for refining these rare earth elements. We've talked about

0:16:58.520 --> 0:17:01.400
<v Speaker 2>that with Jodo quite a bit, and Gracelyn Baskren over

0:17:01.400 --> 0:17:05.520
<v Speaker 2>at the Centerer for Strategic and international studies. They also

0:17:05.640 --> 0:17:08.919
<v Speaker 2>have the stuff that we want to buy as consumers,

0:17:08.960 --> 0:17:11.639
<v Speaker 2>but we have the consumers, Jennifer, I want to go

0:17:11.680 --> 0:17:13.120
<v Speaker 2>back to you and bring you back in here. Who

0:17:13.119 --> 0:17:15.159
<v Speaker 2>has the leverage when it comes to this negotiation.

0:17:16.920 --> 0:17:20.080
<v Speaker 7>So in a sense, both sides have leverage. Obviously from

0:17:20.119 --> 0:17:24.240
<v Speaker 7>the US perspective, they are China's single largest market in

0:17:24.280 --> 0:17:26.879
<v Speaker 7>the world, and there are very limited options for Beijing

0:17:27.000 --> 0:17:30.720
<v Speaker 7>to shift those goods to other locations. At the same time,

0:17:30.760 --> 0:17:34.480
<v Speaker 7>manufacturing is increasingly a very important part of the Chinese economy.

0:17:34.480 --> 0:17:37.040
<v Speaker 7>It has been for decades, but especially in light of

0:17:37.040 --> 0:17:39.440
<v Speaker 7>their property bubble and some of the other challenges that

0:17:39.480 --> 0:17:42.520
<v Speaker 7>they have had with consumer sentiment. At this moment in time,

0:17:42.560 --> 0:17:45.840
<v Speaker 7>with their other economic weaknesses, manufacturing becomes an even more

0:17:45.880 --> 0:17:49.480
<v Speaker 7>important part of China's growth hopes. On the other hand,

0:17:49.720 --> 0:17:51.879
<v Speaker 7>for the US, the weakness is really in terms of

0:17:51.960 --> 0:17:54.840
<v Speaker 7>consumer dependence on Chinese goods that there aren't a lot

0:17:54.880 --> 0:17:58.040
<v Speaker 7>of alternative options or it is certainly not within US

0:17:58.080 --> 0:18:01.320
<v Speaker 7>consumers price preferences, and so both sides are going to

0:18:01.320 --> 0:18:04.399
<v Speaker 7>face incredible pain here if terrists resume. Higher levels for

0:18:04.560 --> 0:18:07.840
<v Speaker 7>China will be in the form of dropped exports, as

0:18:07.880 --> 0:18:10.160
<v Speaker 7>a result, the impact it's likely to have on factories,

0:18:10.200 --> 0:18:13.480
<v Speaker 7>and in course of that and impact on jobs. On

0:18:13.520 --> 0:18:15.040
<v Speaker 7>the US side, it's going to be in terms of

0:18:15.119 --> 0:18:17.800
<v Speaker 7>much higher prices for US consumers, to the point where

0:18:17.840 --> 0:18:20.320
<v Speaker 7>some goods might not be available and there aren't ready

0:18:20.320 --> 0:18:23.959
<v Speaker 7>alternatives for those goods. So both sides certainly have an

0:18:23.960 --> 0:18:26.760
<v Speaker 7>incentive to avoid a return to higher attentions here. But

0:18:26.840 --> 0:18:31.520
<v Speaker 7>at the same time, the depth and deep persistence of

0:18:31.520 --> 0:18:34.880
<v Speaker 7>these trade tensions against the backdrop of distress makes avoiding

0:18:35.000 --> 0:18:36.920
<v Speaker 7>that outcome a real challenge.

0:18:37.160 --> 0:18:41.679
<v Speaker 2>Jennifer Welch, Bloomberg Economics Chief geoeconomics analyst, joining us this

0:18:41.720 --> 0:18:43.040
<v Speaker 2>afternoon from Washington.

0:18:45.720 --> 0:18:47.720
<v Speaker 8>I'll bet you let me drive. Oh no, no, no, no,

0:18:48.240 --> 0:18:55.240
<v Speaker 8>this is not a toy, honey, please hovels. I want

0:18:55.240 --> 0:18:55.639
<v Speaker 8>to try it.

0:18:57.840 --> 0:19:03.639
<v Speaker 1>It's a good question, good tribes, this is the drive

0:19:03.680 --> 0:19:04.800
<v Speaker 1>to the clothes.

0:19:04.760 --> 0:19:07.320
<v Speaker 8>Punk's amusing well, Trier run to dawn.

0:19:07.480 --> 0:19:10.520
<v Speaker 5>On Bloomberg Radio, and look at that.

0:19:10.880 --> 0:19:14.160
<v Speaker 2>We're just about nineteen minutes from the close of equity trading,

0:19:14.200 --> 0:19:17.000
<v Speaker 2>as we just heard from Jordan Fitzgerald, about three tens

0:19:17.040 --> 0:19:18.919
<v Speaker 2>of one percent. But a strong day for tech right now.

0:19:18.960 --> 0:19:21.520
<v Speaker 2>The NASDAC Hire by six tens of one percent.

0:19:21.600 --> 0:19:22.679
<v Speaker 5>The Dow is flat.

0:19:23.440 --> 0:19:25.680
<v Speaker 2>Let's bring in Allan Zaffern. He's co founder and managing

0:19:25.720 --> 0:19:29.399
<v Speaker 2>partner at i EQ Capital about thirty six point eight

0:19:29.480 --> 0:19:32.520
<v Speaker 2>billion dollars in assets under management. He joins us once

0:19:32.520 --> 0:19:36.320
<v Speaker 2>again from Foster City, California. Good to have you back

0:19:36.400 --> 0:19:41.120
<v Speaker 2>on the program. We haven't spoken since Wow, just after

0:19:41.200 --> 0:19:45.000
<v Speaker 2>the tariff pause, so mid April twenty or no, yeah,

0:19:45.520 --> 0:19:47.280
<v Speaker 2>just after the tariff pause, I should say, Allen, it's

0:19:47.280 --> 0:19:49.119
<v Speaker 2>been quite a while since we've last spoken with you.

0:19:50.600 --> 0:19:53.800
<v Speaker 2>Good to have you with us this afternoon. That's exactly

0:19:53.880 --> 0:19:56.159
<v Speaker 2>where I want to start, because we're gonna get to

0:19:56.200 --> 0:19:58.240
<v Speaker 2>the FED in a minute. We're going to get to

0:19:58.480 --> 0:20:02.639
<v Speaker 2>sort of acid allocation. Now, maybe it's different than a

0:20:02.720 --> 0:20:07.359
<v Speaker 2>few months ago, but with regard to US trade negotiations,

0:20:07.880 --> 0:20:09.600
<v Speaker 2>in your view, how do you thinks stand right now?

0:20:11.240 --> 0:20:12.920
<v Speaker 8>Well, first of all, Tim and anially, thanks for having

0:20:12.920 --> 0:20:16.680
<v Speaker 8>me on the show. Look, it's unclear. Right on the

0:20:16.760 --> 0:20:21.639
<v Speaker 8>one hand, our administration is talking to China and arguing

0:20:21.680 --> 0:20:24.000
<v Speaker 8>that they're going to delay the imposition of some of

0:20:24.040 --> 0:20:26.480
<v Speaker 8>these terrorists. But then the next thing you hear is

0:20:26.560 --> 0:20:29.480
<v Speaker 8>there's again conversations about maybe it's not going to be

0:20:29.600 --> 0:20:32.160
<v Speaker 8>so easy. So the last we heard is President Trump

0:20:32.160 --> 0:20:36.000
<v Speaker 8>will talk with the head of China later this week,

0:20:36.080 --> 0:20:40.120
<v Speaker 8>and the intention is to get the conversations back on track.

0:20:40.200 --> 0:20:42.480
<v Speaker 8>If you have the two largest economies in the globe

0:20:42.600 --> 0:20:46.879
<v Speaker 8>not acting well with one another, clearly that's a negative globally.

0:20:47.000 --> 0:20:49.960
<v Speaker 8>And so I think on a short term basis, where

0:20:50.000 --> 0:20:54.280
<v Speaker 8>this market is headed. Stock market is measuring the ability

0:20:54.400 --> 0:20:58.280
<v Speaker 8>of our administration to get its way to some degree

0:20:58.359 --> 0:21:02.679
<v Speaker 8>with some imposition to terifts while not being too problematic

0:21:02.920 --> 0:21:06.200
<v Speaker 8>or hurtful to other countries administrations, so that we can

0:21:06.280 --> 0:21:09.960
<v Speaker 8>work out face saving agreements on both sides of the

0:21:10.080 --> 0:21:13.360
<v Speaker 8>oceans or both sides of the country. So that's that's

0:21:13.440 --> 0:21:16.040
<v Speaker 8>the game. Are we going to find some middle ground

0:21:16.359 --> 0:21:18.800
<v Speaker 8>that enables the US to argue it's one in the

0:21:18.920 --> 0:21:22.160
<v Speaker 8>imposition of some tariffs for the benefit of protecting our

0:21:23.080 --> 0:21:25.680
<v Speaker 8>domestic industries, but to the same token in a way

0:21:25.760 --> 0:21:29.840
<v Speaker 8>such that other countries administrations can have face saving agreements

0:21:29.920 --> 0:21:32.800
<v Speaker 8>on behalf of their own cities. That's the game to

0:21:32.880 --> 0:21:34.399
<v Speaker 8>play right now in terms of tariffs.

0:21:34.880 --> 0:21:37.479
<v Speaker 4>I saw a note this morning. I'm blanking on who

0:21:38.119 --> 0:21:41.639
<v Speaker 4>who wrote it, but the analyst was mentioning how it

0:21:41.840 --> 0:21:47.960
<v Speaker 4>seems like markets aren't reacting as strongly on Monday mornings

0:21:48.119 --> 0:21:53.439
<v Speaker 4>when we get news over the weekend about US China relations,

0:21:53.840 --> 0:21:56.240
<v Speaker 4>which we did get this weekend. It's not like we

0:21:56.359 --> 0:22:00.720
<v Speaker 4>saw a massive drop coming in Monday morning. What do

0:22:00.800 --> 0:22:04.040
<v Speaker 4>you make of that? Are are investors getting tired of

0:22:05.960 --> 0:22:08.760
<v Speaker 4>all of the headlines about tariffs and the trade war?

0:22:08.880 --> 0:22:13.280
<v Speaker 4>Are or are there actually real developments here that kind

0:22:13.320 --> 0:22:16.480
<v Speaker 4>of signal meaningful progress that could be good for the

0:22:16.640 --> 0:22:17.359
<v Speaker 4>equity market.

0:22:18.960 --> 0:22:21.240
<v Speaker 8>I think it's a little of both. First of all,

0:22:21.400 --> 0:22:24.160
<v Speaker 8>I actually think there's a tremendous amount of cash still

0:22:24.200 --> 0:22:26.800
<v Speaker 8>on the sidelines, which just goes all the way back

0:22:26.840 --> 0:22:29.760
<v Speaker 8>to the stimulus that was created as an effort to

0:22:29.800 --> 0:22:30.359
<v Speaker 8>fight COVID.

0:22:30.680 --> 0:22:33.320
<v Speaker 5>You you still think there's still cash on the sideway sidelines?

0:22:33.720 --> 0:22:33.880
<v Speaker 9>Yeah?

0:22:33.920 --> 0:22:34.800
<v Speaker 3>I do, I do.

0:22:36.040 --> 0:22:36.639
<v Speaker 5>Who's got it?

0:22:36.800 --> 0:22:39.080
<v Speaker 4>There's like a record in money market Yes, right, I.

0:22:39.119 --> 0:22:40.520
<v Speaker 5>Know there's it did money market funds.

0:22:40.520 --> 0:22:42.720
<v Speaker 2>But I'm thinking it more of like like who has

0:22:42.960 --> 0:22:45.639
<v Speaker 2>who still has you know, thousand dollars or whatever we

0:22:45.760 --> 0:22:49.440
<v Speaker 2>got from PPP or from those emergency COVID funds.

0:22:50.359 --> 0:22:53.120
<v Speaker 8>Well, that's a whole nother conversation. We could get into.

0:22:53.200 --> 0:22:56.960
<v Speaker 8>But I think the most affluent portions of the US

0:22:57.800 --> 0:23:01.879
<v Speaker 8>citizenry have significant well which has only grown since COVID,

0:23:02.320 --> 0:23:03.960
<v Speaker 8>and they have ample amounts of cash to put to

0:23:04.080 --> 0:23:06.320
<v Speaker 8>work on dips. That's why I think he keeps seeing

0:23:06.359 --> 0:23:08.800
<v Speaker 8>the buy the dip mentality on top of that, As

0:23:08.920 --> 0:23:11.240
<v Speaker 8>to your question, Emily, on top of that, I think

0:23:11.320 --> 0:23:14.080
<v Speaker 8>what you're seeing is people are coming to a conclusion

0:23:14.920 --> 0:23:18.440
<v Speaker 8>that the current US administration is it only has a

0:23:18.520 --> 0:23:21.960
<v Speaker 8>tolerance for so much pain in the markets before it's

0:23:22.000 --> 0:23:25.119
<v Speaker 8>going to revert back to a more amenimal set of

0:23:25.280 --> 0:23:29.280
<v Speaker 8>tariffs that the global economies can tolerate. In a world

0:23:29.359 --> 0:23:33.280
<v Speaker 8>in which we have ten percent on average tariffs imposed

0:23:33.320 --> 0:23:36.760
<v Speaker 8>by the US not ideal, but it's a global economy

0:23:36.800 --> 0:23:39.399
<v Speaker 8>that can still grow, if even at a slightly lower

0:23:39.520 --> 0:23:42.719
<v Speaker 8>rate than it would have otherwise. That's dramatically different than

0:23:42.760 --> 0:23:45.600
<v Speaker 8>a world with thirty percent tariffs, which puts probably US

0:23:45.680 --> 0:23:47.040
<v Speaker 8>into a global recession.

0:23:47.440 --> 0:23:47.880
<v Speaker 7>So I think.

0:23:47.880 --> 0:23:51.840
<v Speaker 8>Investors have concluded the administration is teasing out the middle

0:23:51.960 --> 0:23:54.440
<v Speaker 8>ground and therefore is not reacting to the day to

0:23:54.520 --> 0:23:57.760
<v Speaker 8>day headlines as to fifty percent tariffs on steel or

0:23:57.800 --> 0:24:00.760
<v Speaker 8>whatever product or service of the week that they're going

0:24:00.840 --> 0:24:03.520
<v Speaker 8>to talk about. I think the investors are more discerning

0:24:03.560 --> 0:24:05.480
<v Speaker 8>and realizing it's probably not going to be as bad

0:24:05.600 --> 0:24:07.880
<v Speaker 8>as it was feared when we had our dramatic drop

0:24:07.920 --> 0:24:08.560
<v Speaker 8>in early April.

0:24:08.960 --> 0:24:12.240
<v Speaker 2>Allan, when do we start to see those those actual

0:24:12.400 --> 0:24:15.080
<v Speaker 2>tariffs make their way into actual prices that we're paying

0:24:15.119 --> 0:24:15.560
<v Speaker 2>for stuff.

0:24:17.280 --> 0:24:20.160
<v Speaker 8>You're actually starting to see it a bit because producers

0:24:20.280 --> 0:24:23.760
<v Speaker 8>are in service providers already anticipating some of that, but

0:24:23.840 --> 0:24:25.880
<v Speaker 8>we haven't seen the bulk of that yet.

0:24:26.320 --> 0:24:28.240
<v Speaker 2>And in fact, is that just because we're making our

0:24:28.280 --> 0:24:30.200
<v Speaker 2>way through inventory, Like you know, we heard from the

0:24:30.280 --> 0:24:33.760
<v Speaker 2>retailers earlier this week or earlier that last month, I

0:24:33.760 --> 0:24:37.920
<v Speaker 2>should say in this most recent earnings round that they're

0:24:37.960 --> 0:24:40.280
<v Speaker 2>still working through inventory that they had pre tariffs.

0:24:40.320 --> 0:24:40.720
<v Speaker 5>Is that why?

0:24:41.880 --> 0:24:42.840
<v Speaker 8>That's a large part of it?

0:24:42.960 --> 0:24:43.200
<v Speaker 5>Okay.

0:24:43.200 --> 0:24:46.520
<v Speaker 8>The other issue concerned though, is imagine a world in

0:24:46.600 --> 0:24:48.920
<v Speaker 8>which everyone's holding off on offering the products out of

0:24:48.920 --> 0:24:52.119
<v Speaker 8>a concern if and when and how the terriffs show up.

0:24:52.520 --> 0:24:55.680
<v Speaker 8>So there's also a bit of front running right where

0:24:55.960 --> 0:24:57.919
<v Speaker 8>products are going out the door as quickly as possible

0:24:57.960 --> 0:25:00.720
<v Speaker 8>in avoidance of the tariff being imposed on that. So

0:25:01.359 --> 0:25:04.840
<v Speaker 8>when you may see some dramatic step step shifts up

0:25:04.880 --> 0:25:08.120
<v Speaker 8>in prices if in fact TIFFs become legislated into law.

0:25:08.600 --> 0:25:11.520
<v Speaker 8>So there it depends on the product and service from

0:25:11.560 --> 0:25:11.960
<v Speaker 8>the country.

0:25:13.160 --> 0:25:14.440
<v Speaker 5>What do you think is most at risk?

0:25:17.840 --> 0:25:23.040
<v Speaker 8>Well, I think most at risk are really where we're

0:25:23.080 --> 0:25:28.120
<v Speaker 8>trying to protect, are a creator of a fair playing field.

0:25:28.200 --> 0:25:33.360
<v Speaker 8>So it's anything from importation of energy services too oddly

0:25:33.560 --> 0:25:38.400
<v Speaker 8>enough things at risk like the notion that maybe foreigners

0:25:38.440 --> 0:25:40.520
<v Speaker 8>are going to get taxed on investments in the US.

0:25:40.600 --> 0:25:42.560
<v Speaker 8>That's an easy one to impose on foreigners. It doesn't

0:25:42.640 --> 0:25:45.480
<v Speaker 8>hurt us, so you're going to see the reverse, and

0:25:45.560 --> 0:25:48.240
<v Speaker 8>then we don't know how to predict if other countries

0:25:48.240 --> 0:25:50.800
<v Speaker 8>will impose those costs back on US investors to non

0:25:50.880 --> 0:25:53.280
<v Speaker 8>US investments. That might be the next step we haven't

0:25:53.280 --> 0:25:53.679
<v Speaker 8>seen yet.

0:25:53.960 --> 0:25:55.640
<v Speaker 2>Hey, I want to shift cares a little bit before

0:25:55.680 --> 0:25:58.960
<v Speaker 2>we go. Just get your word on what you're seeing

0:25:59.000 --> 0:26:02.160
<v Speaker 2>with alternatives right now. Private credit and private equity. Venture

0:26:02.240 --> 0:26:06.440
<v Speaker 2>capital certainly is a relatively large portion of the way

0:26:06.560 --> 0:26:10.720
<v Speaker 2>you invest the money that you manage. What's the opportunity

0:26:10.760 --> 0:26:12.000
<v Speaker 2>there right now and how has it changed in the

0:26:12.040 --> 0:26:12.639
<v Speaker 2>recent months.

0:26:15.560 --> 0:26:17.960
<v Speaker 8>As really it's to private credit, we have not seen

0:26:18.000 --> 0:26:22.200
<v Speaker 8>a lot so. Interestingly enough, despite concerns about economic slowdowns,

0:26:22.280 --> 0:26:25.600
<v Speaker 8>let alone recession fears, we're seeing little if any evidence

0:26:25.680 --> 0:26:28.359
<v Speaker 8>that there's any degradation or decline, and the ability of

0:26:28.640 --> 0:26:32.200
<v Speaker 8>private companies to pay their debts, meaning private credit, in

0:26:32.280 --> 0:26:35.200
<v Speaker 8>our mind, still is a highly attractive asset class, yielding

0:26:35.400 --> 0:26:37.960
<v Speaker 8>much higher annual income streams than what you can buy

0:26:38.040 --> 0:26:44.399
<v Speaker 8>from the public bond markets. In the privates arena secondary investments,

0:26:44.520 --> 0:26:48.560
<v Speaker 8>when you're the buyer of someone else's illiquid investment, we

0:26:48.680 --> 0:26:50.600
<v Speaker 8>think you're going to see more and more of it

0:26:50.840 --> 0:26:53.760
<v Speaker 8>for two reasons. Most recently, there's news that a lot

0:26:53.840 --> 0:26:57.680
<v Speaker 8>of the universities are finding themselves having too much ill liquidity,

0:26:58.040 --> 0:27:00.639
<v Speaker 8>finding a need to raise cash for potential will increase

0:27:00.680 --> 0:27:03.760
<v Speaker 8>in tax rates on their returns on their investments, and

0:27:03.840 --> 0:27:07.879
<v Speaker 8>so they're coming to the markets with portfolios of investments

0:27:07.960 --> 0:27:11.439
<v Speaker 8>that secondary en buyers, the second investors can buy at

0:27:11.440 --> 0:27:12.120
<v Speaker 8>a discount.

0:27:12.440 --> 0:27:15.119
<v Speaker 5>Okay, that's we're seeing a lot more of that.

0:27:15.200 --> 0:27:16.040
<v Speaker 8>We're probably going to see it.

0:27:16.640 --> 0:27:19.560
<v Speaker 2>Alan zaffrin Ieq Capital, thanks for joining us.

0:27:20.720 --> 0:27:24.560
<v Speaker 1>You're listening to the Bloomberg Business Week Daily Podcast. Catch

0:27:24.640 --> 0:27:27.760
<v Speaker 1>us live weekday afternoons from two to five eastering. Listen

0:27:27.880 --> 0:27:31.360
<v Speaker 1>on Applecarplay and Android Auto with the Bloomberg Business app,

0:27:31.640 --> 0:27:33.320
<v Speaker 1>or watch us live on YouTube.

0:27:35.680 --> 0:27:38.800
<v Speaker 2>Shares of Stars sored twenty seven percent on a Friday,

0:27:38.840 --> 0:27:40.840
<v Speaker 2>this after the company set it out at five hundred

0:27:40.840 --> 0:27:44.280
<v Speaker 2>and thirty thousand streaming subscribers in the US during the

0:27:44.320 --> 0:27:47.800
<v Speaker 2>fiscal fourth quarter. The company is now a standalone entity.

0:27:48.119 --> 0:27:52.680
<v Speaker 2>It separated from Lionsgate Studios and began trading independently last month.

0:27:52.720 --> 0:27:54.640
<v Speaker 2>It's got a market cap now just north of three

0:27:54.720 --> 0:27:57.080
<v Speaker 2>hundred million dollars. Today, it gives back some of those

0:27:57.119 --> 0:27:59.720
<v Speaker 2>gains from Friday chars following as much as fourteen percent,

0:27:59.720 --> 0:28:02.800
<v Speaker 2>down nine point four percent as we speak. We're joined

0:28:02.800 --> 0:28:05.479
<v Speaker 2>here in the Bloomberg Business Week studio by Jeffrey Here.

0:28:05.560 --> 0:28:08.280
<v Speaker 2>She's president and CEO of Stars. Jeffrey, good to see you,

0:28:08.359 --> 0:28:12.280
<v Speaker 2>Welcome investors, welcomed the streaming additions in the fourth quarter.

0:28:12.440 --> 0:28:14.639
<v Speaker 2>You increase total subscribers in the US by close to

0:28:14.720 --> 0:28:17.680
<v Speaker 2>two percent. You attributed that to the premiere of the

0:28:17.720 --> 0:28:21.320
<v Speaker 2>fourth season of Raising Canaan. What's in the product pipeline

0:28:21.359 --> 0:28:24.240
<v Speaker 2>right now, the content pipeline that will continue with the growth.

0:28:24.480 --> 0:28:26.080
<v Speaker 9>Well, thanks for having me. It's good to be here

0:28:26.160 --> 0:28:28.840
<v Speaker 9>this afternoon. We have a great slate in twenty five.

0:28:29.320 --> 0:28:31.320
<v Speaker 9>You know, we're coming off a strike effected year where

0:28:31.320 --> 0:28:34.040
<v Speaker 9>we only had three big tempole shows and so that

0:28:34.160 --> 0:28:36.800
<v Speaker 9>created a little kind of gaps in our content. And

0:28:36.920 --> 0:28:38.880
<v Speaker 9>so what you see as we roll into twenty five

0:28:39.040 --> 0:28:42.520
<v Speaker 9>is we've got five big shows coming. We have BMF

0:28:42.600 --> 0:28:45.160
<v Speaker 9>which premieeres this weekend, which is a fifty cent show,

0:28:45.480 --> 0:28:47.600
<v Speaker 9>one of our biggest shows. So we're excited about that

0:28:47.640 --> 0:28:50.360
<v Speaker 9>premiere this weekend. We rolled that into Outlander prequel called

0:28:50.360 --> 0:28:52.560
<v Speaker 9>Bood of My Blood, which I think the fans will

0:28:52.600 --> 0:28:52.840
<v Speaker 9>really like.

0:28:52.920 --> 0:28:54.440
<v Speaker 2>This is why Carol is going to be so mad

0:28:54.520 --> 0:28:56.560
<v Speaker 2>she's not here today. She's like, the biggest Outlander fan

0:28:56.640 --> 0:28:58.800
<v Speaker 2>are out Yeah, that's okay, this tell her.

0:28:58.840 --> 0:28:59.880
<v Speaker 10>We'll tell her the prequels.

0:29:00.240 --> 0:29:02.800
<v Speaker 9>You know, twenty years prior to the first season of Outlander.

0:29:03.120 --> 0:29:06.040
<v Speaker 9>It's back in Scotland. It's Clan Lauren. It's two romance stories,

0:29:06.080 --> 0:29:08.760
<v Speaker 9>so it's how each of the leads of Outlander's parents

0:29:08.840 --> 0:29:10.560
<v Speaker 9>met and fell in love. So one of the stories

0:29:10.680 --> 0:29:13.920
<v Speaker 9>of Romeo and Juliette story rival Clans Forbidden Love. The

0:29:13.960 --> 0:29:17.200
<v Speaker 9>other is a World War one you know, with a

0:29:17.520 --> 0:29:19.520
<v Speaker 9>gentleman on the front and a woman reading the letters,

0:29:19.560 --> 0:29:21.480
<v Speaker 9>and it's a phenomenal tale.

0:29:21.600 --> 0:29:22.360
<v Speaker 10>There aren't any.

0:29:22.240 --> 0:29:24.760
<v Speaker 9>Books, and so the fan base it's all new to them,

0:29:24.800 --> 0:29:26.520
<v Speaker 9>and so I think it's gonna be a really great show.

0:29:26.920 --> 0:29:28.840
<v Speaker 9>We come back with a fan favorite from twelve years

0:29:28.840 --> 0:29:31.720
<v Speaker 9>of called and Spartacus, which is going to be you know,

0:29:32.000 --> 0:29:33.600
<v Speaker 9>I was talking to a producer on the way down here.

0:29:33.600 --> 0:29:36.320
<v Speaker 9>He's because it's coming back. I'm like this fall and

0:29:36.520 --> 0:29:38.520
<v Speaker 9>so that's gonna be and the Stephen D. Knight's doing that,

0:29:38.560 --> 0:29:40.000
<v Speaker 9>it's gonna be as good as, if not better than

0:29:40.000 --> 0:29:42.640
<v Speaker 9>the original. We come back with Force, which is one

0:29:42.680 --> 0:29:44.760
<v Speaker 9>of our power spin offs, and then back into Canaan,

0:29:44.840 --> 0:29:47.160
<v Speaker 9>so real strong ear of content. We wrap that with

0:29:47.360 --> 0:29:51.560
<v Speaker 9>you know, big movies from Lionsgate like Ballerina, and then

0:29:51.800 --> 0:29:54.280
<v Speaker 9>Universal has a couple of movies coming off Penheimer. So

0:29:54.360 --> 0:29:56.240
<v Speaker 9>it's really great portfolio of content coming this.

0:29:56.320 --> 0:29:57.400
<v Speaker 10>You were pretty excited.

0:29:57.840 --> 0:30:02.080
<v Speaker 4>Talk about your target demographic because it's it's not every

0:30:02.200 --> 0:30:04.000
<v Speaker 4>single person that wants to watch TV, right.

0:30:04.200 --> 0:30:06.760
<v Speaker 9>Yeah, Look, we're really trying to be complementary to all

0:30:06.800 --> 0:30:09.560
<v Speaker 9>the broad Bay streamers. We've in twenty sixteen when we

0:30:09.640 --> 0:30:11.280
<v Speaker 9>launched our app. What we saw from the data, and

0:30:11.320 --> 0:30:13.400
<v Speaker 9>it was the first time we really got data Honor subscribers,

0:30:13.440 --> 0:30:15.480
<v Speaker 9>it was that women was driving our business and so

0:30:15.560 --> 0:30:17.960
<v Speaker 9>we leaned in significantly into that. And so our content

0:30:18.080 --> 0:30:21.400
<v Speaker 9>is really only focused on women and underrepresented audiences, and

0:30:21.720 --> 0:30:24.520
<v Speaker 9>not only on screen, but in the director's chair, in

0:30:24.560 --> 0:30:27.200
<v Speaker 9>the writer's room, all the way through the office. Seventy

0:30:27.200 --> 0:30:29.080
<v Speaker 9>percent of my direct reports of women in eighty percent

0:30:29.120 --> 0:30:31.400
<v Speaker 9>of women of color. And so it's really a network

0:30:31.480 --> 0:30:34.000
<v Speaker 9>for buying about women and underrepresented audience is run by

0:30:34.080 --> 0:30:35.680
<v Speaker 9>women and underrepresented audiences.

0:30:35.720 --> 0:30:38.320
<v Speaker 2>So you see yourself trying to broaden out the content

0:30:38.720 --> 0:30:41.320
<v Speaker 2>to bring in more people, or I make it a

0:30:41.360 --> 0:30:42.960
<v Speaker 2>bigger tent, or is this the niche you want to

0:30:42.960 --> 0:30:43.320
<v Speaker 2>focus on.

0:30:43.720 --> 0:30:44.080
<v Speaker 5>Look, it's not.

0:30:44.160 --> 0:30:47.160
<v Speaker 2>I'm not saying it's a niche. It's a huge target market.

0:30:47.280 --> 0:30:50.480
<v Speaker 2>But like Emily said, the other streamers want to have everything.

0:30:50.840 --> 0:30:52.640
<v Speaker 9>Yeah, Look, they want to be all things that everybody

0:30:52.640 --> 0:30:55.240
<v Speaker 9>and they're competing with themselves, and we really are focused on,

0:30:55.840 --> 0:30:57.960
<v Speaker 9>like I said, women are underrepresented audience. We think that

0:30:58.080 --> 0:31:00.440
<v Speaker 9>TAM and the US is about eighty million households. We're

0:31:00.480 --> 0:31:02.400
<v Speaker 9>sitting at twenty million households today, So we think there's

0:31:02.400 --> 0:31:04.240
<v Speaker 9>a lot of room to go. And if women in

0:31:04.320 --> 0:31:06.080
<v Speaker 9>is a niche, which are forty nine point six percent

0:31:06.120 --> 0:31:08.600
<v Speaker 9>of the planet small, then I'm happy to have everybody

0:31:08.640 --> 0:31:10.720
<v Speaker 9>else focus everywhere else and let us do what we're doing.

0:31:10.840 --> 0:31:13.800
<v Speaker 9>So we'll continue to be complementary. We'll continue to really

0:31:13.920 --> 0:31:17.800
<v Speaker 9>be the destination of content, our rated adult scripted content

0:31:17.920 --> 0:31:19.600
<v Speaker 9>for women, and so we feel good about that.

0:31:20.080 --> 0:31:23.440
<v Speaker 4>So you don't have ads right now on the streaming

0:31:23.760 --> 0:31:27.160
<v Speaker 4>correct platform, how do you grow revenue then if you

0:31:27.200 --> 0:31:28.520
<v Speaker 4>don't have ads, So.

0:31:28.640 --> 0:31:30.520
<v Speaker 9>I think there's really three ways we can go revenue,

0:31:30.520 --> 0:31:32.440
<v Speaker 9>and we'll think we'll grow revenue one to three percent

0:31:32.520 --> 0:31:34.720
<v Speaker 9>over in you know, in the next short term period.

0:31:35.000 --> 0:31:37.080
<v Speaker 9>Want to subscriber growth. Like I said, we've got a

0:31:37.120 --> 0:31:39.720
<v Speaker 9>lot of tam still out there today. You saw that

0:31:39.840 --> 0:31:41.560
<v Speaker 9>in the first quarter we were the base one point

0:31:41.560 --> 0:31:43.720
<v Speaker 9>eight percent in the US, and so we think there's

0:31:43.760 --> 0:31:46.480
<v Speaker 9>a lot of opportunity and as these broadbay streamers continue

0:31:46.520 --> 0:31:48.800
<v Speaker 9>to compete, it'll look a lot like the old world

0:31:48.840 --> 0:31:51.080
<v Speaker 9>where you have stars sold as an add on or

0:31:51.520 --> 0:31:53.719
<v Speaker 9>buy this service and get stars included. So we think

0:31:53.760 --> 0:31:56.040
<v Speaker 9>there's a real opportunity for us to kind of replicate

0:31:56.400 --> 0:31:58.960
<v Speaker 9>that unique position we had in the traditional world on

0:31:59.120 --> 0:32:00.640
<v Speaker 9>in the new digital world we are today.

0:32:00.680 --> 0:32:02.400
<v Speaker 5>So you're saying, look out for bundles.

0:32:02.040 --> 0:32:02.760
<v Speaker 10>Lookout for bunchs.

0:32:02.760 --> 0:32:03.479
<v Speaker 8>Do you have any Now?

0:32:03.720 --> 0:32:06.240
<v Speaker 9>We are the most bundled service in the space today.

0:32:06.320 --> 0:32:09.120
<v Speaker 9>We have five bundles. We are about to launch another

0:32:09.160 --> 0:32:11.200
<v Speaker 9>one this week. In the first quarter, we had a

0:32:11.240 --> 0:32:13.760
<v Speaker 9>be Et Stars bundle on Amazon. We had an HBO

0:32:13.840 --> 0:32:16.840
<v Speaker 9>Max Stars Bundle on Amazon. We've actually bundled BritBox into

0:32:16.880 --> 0:32:19.640
<v Speaker 9>The Stars app was the first one we've bundled into ourselves.

0:32:19.640 --> 0:32:22.240
<v Speaker 9>So where we are, we are set up to bundle

0:32:22.320 --> 0:32:23.080
<v Speaker 9>with almost everyone.

0:32:23.240 --> 0:32:25.640
<v Speaker 5>What's a bundle you're working on? I can't tell you

0:32:25.760 --> 0:32:28.440
<v Speaker 5>that today, but in your but describe it.

0:32:28.480 --> 0:32:30.720
<v Speaker 2>For us, Like in an ideal world, these are these

0:32:30.880 --> 0:32:32.440
<v Speaker 2>you know, we went through a few years, about a

0:32:32.480 --> 0:32:36.320
<v Speaker 2>decade ago, where the major telecom companies were bundling this stuff.

0:32:36.360 --> 0:32:38.560
<v Speaker 2>If you subscribe to AT and tier Verizon, you get

0:32:38.640 --> 0:32:40.880
<v Speaker 2>you know, X or Y for free. That was that

0:32:41.000 --> 0:32:42.880
<v Speaker 2>was unique in the context of Okay, you're paying for

0:32:42.920 --> 0:32:45.080
<v Speaker 2>a cell phone plan, you're getting content for free.

0:32:45.560 --> 0:32:46.840
<v Speaker 5>What world do you want to see?

0:32:47.040 --> 0:32:49.479
<v Speaker 9>I think the nice thing about bundles I think everybody

0:32:49.520 --> 0:32:51.000
<v Speaker 9>looks at it and says, well, for the consumer, they

0:32:51.040 --> 0:32:53.920
<v Speaker 9>get a discount and the companies get stickier. What really

0:32:54.440 --> 0:32:56.840
<v Speaker 9>makes the bundle unique and special for the companies is

0:32:56.880 --> 0:32:59.240
<v Speaker 9>you're lining at your content slates together. So for example,

0:32:59.360 --> 0:33:02.560
<v Speaker 9>last quarter with HBO Max, the White Lotus launched in February.

0:33:02.840 --> 0:33:04.680
<v Speaker 9>They didn't have a big show launch in March, but

0:33:04.720 --> 0:33:06.120
<v Speaker 9>we had raising Canaan launch in March.

0:33:06.120 --> 0:33:06.920
<v Speaker 10>So when you put those.

0:33:06.800 --> 0:33:09.560
<v Speaker 9>Together, you have two big premiers working with each other

0:33:09.680 --> 0:33:12.840
<v Speaker 9>to continue to drive subscribeer acquisition. So when we look

0:33:12.920 --> 0:33:15.920
<v Speaker 9>at the landscape that's out there today, we look at

0:33:16.000 --> 0:33:18.719
<v Speaker 9>content that's either complementary or you know, folks that are

0:33:18.920 --> 0:33:21.040
<v Speaker 9>servicing the other side of the household that we're not.

0:33:21.480 --> 0:33:23.160
<v Speaker 9>And if you can put our service with their service

0:33:23.160 --> 0:33:25.000
<v Speaker 9>and complete the loop for the household, it's a really

0:33:25.040 --> 0:33:27.000
<v Speaker 9>compelling bundle for consumers.

0:33:27.760 --> 0:33:32.000
<v Speaker 4>Tim mentioned this is your relatively new as a public company.

0:33:32.160 --> 0:33:35.600
<v Speaker 4>It's been not even a month right from separating from

0:33:35.800 --> 0:33:38.800
<v Speaker 4>Lionsgate Studios. Talk a little bit more about just how

0:33:38.920 --> 0:33:41.880
<v Speaker 4>that split is going to help Stars now.

0:33:42.560 --> 0:33:44.640
<v Speaker 9>You know, I think the board three years ago looked

0:33:44.640 --> 0:33:47.440
<v Speaker 9>at the combined company and said investors like a simplicity

0:33:47.480 --> 0:33:49.640
<v Speaker 9>and story, and the fact that you had a studio

0:33:49.720 --> 0:33:52.080
<v Speaker 9>and a network together wasn't then simple, and it was

0:33:52.120 --> 0:33:53.920
<v Speaker 9>hard to figure out where to put your investment dollars.

0:33:53.960 --> 0:33:56.560
<v Speaker 9>I think investors like to invest in content or distribution

0:33:56.680 --> 0:33:57.240
<v Speaker 9>and not kind.

0:33:57.160 --> 0:33:57.680
<v Speaker 10>Of a hybrid.

0:33:57.960 --> 0:33:59.320
<v Speaker 9>And if they are going to put it in a hybrid,

0:34:00.080 --> 0:34:02.080
<v Speaker 9>such a small cap company, the point you put money

0:34:02.080 --> 0:34:04.920
<v Speaker 9>into Comcast or NBC Universal as a higher Disney as

0:34:04.920 --> 0:34:07.520
<v Speaker 9>a hybrid there and so rightly so made the decision

0:34:07.560 --> 0:34:10.440
<v Speaker 9>to put the two companies to put value back on

0:34:11.239 --> 0:34:12.840
<v Speaker 9>each of the companies. I think you've seen that in

0:34:12.880 --> 0:34:16.120
<v Speaker 9>the stock performance on both Line and Stars over the last.

0:34:16.360 --> 0:34:17.000
<v Speaker 10>Couple of weeks.

0:34:17.400 --> 0:34:19.759
<v Speaker 9>But ultimately allows us to focus on what we do best,

0:34:20.320 --> 0:34:22.520
<v Speaker 9>which is really put great content on the air, own

0:34:22.600 --> 0:34:25.680
<v Speaker 9>our own content, and drive our subscriber base to ultimately

0:34:25.760 --> 0:34:28.719
<v Speaker 9>drive profit and return money. We've got a fifteen percent

0:34:28.840 --> 0:34:31.200
<v Speaker 9>margin today. When we get into a steady state in

0:34:31.440 --> 0:34:33.920
<v Speaker 9>twenty six, we'll convert seventy percent of that to un

0:34:33.960 --> 0:34:37.000
<v Speaker 9>lever free cash flow. So profitable business generating a lot

0:34:37.080 --> 0:34:38.560
<v Speaker 9>of cash for investors, and we think it's a very

0:34:38.600 --> 0:34:39.400
<v Speaker 9>investable business.

0:34:40.360 --> 0:34:40.720
<v Speaker 5>Go ahead.

0:34:41.080 --> 0:34:43.560
<v Speaker 4>I'm curious when you say own your own content, what

0:34:43.640 --> 0:34:47.120
<v Speaker 4>does it actually mean in practice that it's only on

0:34:47.920 --> 0:34:50.600
<v Speaker 4>your platform and you would never sell it to others?

0:34:50.680 --> 0:34:52.960
<v Speaker 4>Do you own the production supply chain as well?

0:34:53.560 --> 0:34:54.200
<v Speaker 7>How does that work?

0:34:54.320 --> 0:34:56.560
<v Speaker 9>So today everything that we have on Stars is exclusive

0:34:56.600 --> 0:34:59.360
<v Speaker 9>to Stars for a period of time. It's a window

0:34:59.400 --> 0:35:02.160
<v Speaker 9>that when you like Lin's Outlander from Sony, you get

0:35:02.160 --> 0:35:04.520
<v Speaker 9>an exclusive window where they can't sell it to somebody

0:35:04.560 --> 0:35:07.440
<v Speaker 9>else domestically against you because we're only us in Canada,

0:35:08.120 --> 0:35:10.920
<v Speaker 9>but your license, you're renting that content for a period

0:35:10.960 --> 0:35:13.799
<v Speaker 9>of time. When you have ownership economics, not only can

0:35:13.880 --> 0:35:16.920
<v Speaker 9>you control costs better because you're actually in their daily

0:35:17.000 --> 0:35:18.200
<v Speaker 9>making it controlling the cost.

0:35:18.120 --> 0:35:19.480
<v Speaker 10>But you create other revenue streams.

0:35:19.800 --> 0:35:22.440
<v Speaker 9>So for today, I don't if Outlander gets to be

0:35:22.520 --> 0:35:25.399
<v Speaker 9>sold internationally, that money gets to Sony. If I own

0:35:25.480 --> 0:35:28.120
<v Speaker 9>then the show, I can actually put revenue streams on

0:35:28.200 --> 0:35:31.440
<v Speaker 9>international sales and second window domestically, or I can net

0:35:31.520 --> 0:35:33.560
<v Speaker 9>the cost down so it allows us as we turn

0:35:33.640 --> 0:35:36.480
<v Speaker 9>the slate over and get to half the slate in

0:35:36.520 --> 0:35:39.239
<v Speaker 9>twenty seven, being Stars owned, we can start to drive

0:35:39.320 --> 0:35:41.880
<v Speaker 9>margin for the business, which ultimately should be multiple expansion.

0:35:42.600 --> 0:35:45.040
<v Speaker 2>You're coming to this business or you're at the helm

0:35:45.120 --> 0:35:48.160
<v Speaker 2>of this as an independent business at a time when

0:35:48.560 --> 0:35:51.440
<v Speaker 2>cord cutting is just absolutely rampant right now. I mean

0:35:51.480 --> 0:35:53.360
<v Speaker 2>when just a few years ago this was for you,

0:35:53.520 --> 0:35:56.879
<v Speaker 2>it was a one hundred percent PayTV supported business, That's

0:35:56.880 --> 0:35:59.480
<v Speaker 2>what Stars was was. Now seventy percent of the revenue

0:35:59.480 --> 0:36:02.520
<v Speaker 2>comes from You're still exposed to cord cutting headwinds for

0:36:02.520 --> 0:36:03.880
<v Speaker 2>about thirty percent of the company.

0:36:04.160 --> 0:36:04.920
<v Speaker 5>How do you combat that?

0:36:05.040 --> 0:36:06.520
<v Speaker 2>Like, how do you make up for the cord cutting

0:36:06.560 --> 0:36:09.120
<v Speaker 2>revenue that you will inevitably lose with streaming?

0:36:09.600 --> 0:36:10.279
<v Speaker 10>So two things.

0:36:10.320 --> 0:36:12.120
<v Speaker 9>One, I still think there's a lot of opportunity for

0:36:12.239 --> 0:36:14.400
<v Speaker 9>us on the linear side because remember we're not a

0:36:14.480 --> 0:36:18.480
<v Speaker 9>fully distributed ad supported network, and so there's still opportunity

0:36:18.560 --> 0:36:20.520
<v Speaker 9>for us trying to grow the business. And as you

0:36:20.600 --> 0:36:24.520
<v Speaker 9>see with DirecTV, with skinning your bundles and Charter now

0:36:24.600 --> 0:36:27.200
<v Speaker 9>leaning back into video, I still think there's an opportunity

0:36:27.239 --> 0:36:28.920
<v Speaker 9>for us to play in the bundle world on the

0:36:28.960 --> 0:36:31.839
<v Speaker 9>linear side to drive growth for the business. There eighty

0:36:31.880 --> 0:36:34.040
<v Speaker 9>percent of all of our customers, whether they're on digital,

0:36:34.120 --> 0:36:36.880
<v Speaker 9>linear or a la carte or revshare, which means two things. One,

0:36:36.920 --> 0:36:40.000
<v Speaker 9>we're making money for our partners, but two people chose

0:36:40.080 --> 0:36:42.840
<v Speaker 9>Stars because they wanted the content, and so the content

0:36:42.920 --> 0:36:44.640
<v Speaker 9>has to work. And so at the end of the day,

0:36:45.480 --> 0:36:47.759
<v Speaker 9>as long as the content continues to outperform and be

0:36:47.840 --> 0:36:49.719
<v Speaker 9>some of the biggest shows on television, will grow the

0:36:49.760 --> 0:36:50.640
<v Speaker 9>business on both sides.

0:36:50.800 --> 0:36:53.319
<v Speaker 2>Emily mentioned that you don't have advertising. There were years

0:36:53.400 --> 0:36:55.920
<v Speaker 2>when I was covering Netflix when they were saying, we're

0:36:55.960 --> 0:36:58.200
<v Speaker 2>never going to do advertising. We're never going to do advertising.

0:36:58.239 --> 0:37:00.759
<v Speaker 2>And look what they're doing now, they're doing advertise. Are

0:37:00.840 --> 0:37:01.960
<v Speaker 2>you ever going to do advertising?

0:37:02.600 --> 0:37:04.759
<v Speaker 9>I don't think we're going to ever do advertising with

0:37:04.840 --> 0:37:07.000
<v Speaker 9>the Stars content. It's you know, we don't have a

0:37:07.040 --> 0:37:09.120
<v Speaker 9>lot of content. We have about ten originals so called

0:37:09.160 --> 0:37:11.560
<v Speaker 9>one hundred hours of content. It's called six hundred minutes

0:37:11.560 --> 0:37:14.239
<v Speaker 9>of advertising. It's very our rated, it's very adult. So

0:37:14.360 --> 0:37:16.880
<v Speaker 9>it cuts a lot of the advertisers that won't advertise

0:37:16.920 --> 0:37:18.840
<v Speaker 9>on our service. But I do think, you know, we

0:37:18.960 --> 0:37:20.960
<v Speaker 9>build our own app, we have our own data stacked,

0:37:21.120 --> 0:37:24.000
<v Speaker 9>is very scalable, and that gives us the opportunity to

0:37:24.080 --> 0:37:26.800
<v Speaker 9>actually help other linear networks that are marooned on the

0:37:26.840 --> 0:37:29.920
<v Speaker 9>linear side, that don't have a digital future, and actually

0:37:30.040 --> 0:37:32.480
<v Speaker 9>use some commercial deals where we could actually take the

0:37:32.600 --> 0:37:35.320
<v Speaker 9>linear feed, turn it into digital, launch it next to

0:37:35.440 --> 0:37:38.319
<v Speaker 9>the Stars app, and have an advertising supported business next

0:37:38.360 --> 0:37:40.759
<v Speaker 9>to our subscription business and take some of the economics

0:37:41.080 --> 0:37:42.160
<v Speaker 9>on behalf of our partners.

0:37:42.200 --> 0:37:44.640
<v Speaker 2>So essentially, what you're saying is you could have maybe

0:37:44.680 --> 0:37:47.759
<v Speaker 2>a less expensive consumer version that is ad supported in

0:37:47.840 --> 0:37:48.440
<v Speaker 2>certain areas.

0:37:49.080 --> 0:37:50.279
<v Speaker 5>When when would that be?

0:37:50.840 --> 0:37:52.440
<v Speaker 10>You know, right now we're like we said, we're three

0:37:52.520 --> 0:37:54.080
<v Speaker 10>or four weeks. It's about separation.

0:37:54.239 --> 0:37:56.040
<v Speaker 9>Right now, we're really focused on set of making sure

0:37:56.040 --> 0:37:58.680
<v Speaker 9>we're setting up the business, talking to investors, making sure

0:37:58.680 --> 0:38:00.400
<v Speaker 9>everybody understands the growth story.

0:38:00.960 --> 0:38:03.080
<v Speaker 10>And I think eventually the two to dot zero will

0:38:03.080 --> 0:38:03.680
<v Speaker 10>come pretty soon.

0:38:03.960 --> 0:38:04.160
<v Speaker 7>Cool.

0:38:04.400 --> 0:38:06.680
<v Speaker 4>Do you feel in this environment that you have pricing

0:38:06.800 --> 0:38:10.920
<v Speaker 4>power because this is a space where consumers there's so

0:38:11.080 --> 0:38:13.640
<v Speaker 4>many options for what you get for your streaming.

0:38:13.680 --> 0:38:14.560
<v Speaker 3>I know some people it's like.

0:38:14.560 --> 0:38:16.680
<v Speaker 4>I already have Max, I already have Netflix, and I

0:38:16.760 --> 0:38:19.719
<v Speaker 4>have Hulu. There's just a lot of choice and a

0:38:19.760 --> 0:38:21.600
<v Speaker 4>lot of times people judge on price.

0:38:21.880 --> 0:38:24.839
<v Speaker 9>Yeah, so you know, as a complimentary service, we've always

0:38:24.880 --> 0:38:27.520
<v Speaker 9>wanted to be prices significantly below the broad bay streamer.

0:38:27.600 --> 0:38:30.440
<v Speaker 9>So you know, Netflix without ads is twenty four dollars.

0:38:30.560 --> 0:38:32.720
<v Speaker 9>I think Hulus around eighteen or nineteen, we're at eleven.

0:38:33.040 --> 0:38:35.239
<v Speaker 9>So as long as they keep continuing to raise that price,

0:38:35.320 --> 0:38:37.520
<v Speaker 9>it gives us the ability to raise underneath it. Because

0:38:37.920 --> 0:38:40.960
<v Speaker 9>in the consumer's mind, anything that is you know that much,

0:38:41.000 --> 0:38:43.200
<v Speaker 9>it has that much gap. People see that as a

0:38:43.280 --> 0:38:46.399
<v Speaker 9>complementary decision versus the competitive decision. So we always want

0:38:46.400 --> 0:38:49.200
<v Speaker 9>to be significantly below the broad based streamer. So I

0:38:49.280 --> 0:38:51.480
<v Speaker 9>do think we'll have some pricing power. We've done two

0:38:51.600 --> 0:38:53.919
<v Speaker 9>rat increases over the last two years. I think that's

0:38:54.040 --> 0:38:55.960
<v Speaker 9>something will take a pause on for a while and

0:38:56.080 --> 0:38:58.319
<v Speaker 9>get back to just pure subscriber growth for a way

0:38:58.320 --> 0:39:01.080
<v Speaker 9>to grow, but we reserve the right to do some increases.

0:39:00.680 --> 0:39:01.160
<v Speaker 10>In the future.

0:39:02.320 --> 0:39:05.399
<v Speaker 2>Emily raises the question about pricing power when it comes

0:39:05.400 --> 0:39:07.840
<v Speaker 2>to consumers. What about the pricing power that you have

0:39:07.960 --> 0:39:11.960
<v Speaker 2>to compete with the huge companies such as Amazon, Netflix,

0:39:12.160 --> 0:39:15.080
<v Speaker 2>Max and the likes. When you're out there bidding up content,

0:39:15.840 --> 0:39:16.600
<v Speaker 2>how do you compete?

0:39:17.120 --> 0:39:18.160
<v Speaker 10>So it's interesting.

0:39:18.200 --> 0:39:20.120
<v Speaker 9>I think we have a specific mission, you know, we

0:39:20.239 --> 0:39:22.839
<v Speaker 9>really focus on women and underrepresented audiences, and we were

0:39:22.960 --> 0:39:25.560
<v Speaker 9>just out in a very competitive bid for a book

0:39:25.560 --> 0:39:28.120
<v Speaker 9>called All Fours, which has really taken America by storm,

0:39:28.200 --> 0:39:29.880
<v Speaker 9>and the forty something women in America.

0:39:30.480 --> 0:39:32.560
<v Speaker 10>And when we went out and met with Mirandos.

0:39:32.160 --> 0:39:35.520
<v Speaker 9>July, who's the author, because we are so are rated,

0:39:35.640 --> 0:39:38.280
<v Speaker 9>we are adult, we allow the author and the writers

0:39:38.360 --> 0:39:41.040
<v Speaker 9>to go where they naturally, authentically would go, versus pulling

0:39:41.080 --> 0:39:44.480
<v Speaker 9>stuff back for her the only destination to really put

0:39:44.520 --> 0:39:46.759
<v Speaker 9>her book to bring it to life on TV as

0:39:46.800 --> 0:39:48.840
<v Speaker 9>authentically as she wanted to do with Stars. And so

0:39:48.920 --> 0:39:51.640
<v Speaker 9>we are able to win that competitive bid because of

0:39:51.680 --> 0:39:53.279
<v Speaker 9>the mission that we have and I think you see

0:39:53.320 --> 0:39:55.600
<v Speaker 9>that not only in content, but when we hire folks.

0:39:55.640 --> 0:39:58.279
<v Speaker 9>People come to Stars because they understand that we have

0:39:58.400 --> 0:39:59.719
<v Speaker 9>a point of view and we have a mission, and

0:39:59.719 --> 0:40:00.920
<v Speaker 9>they want to be a part of that. And so

0:40:01.000 --> 0:40:03.879
<v Speaker 9>it's been very helpful having a specific lane and really

0:40:03.960 --> 0:40:05.880
<v Speaker 9>kind of leaning into that in a way that is

0:40:06.440 --> 0:40:07.400
<v Speaker 9>very deep and authentic.

0:40:07.719 --> 0:40:09.239
<v Speaker 5>Jeffrey Hirsh, thanks for joining us, for having me.

0:40:09.320 --> 0:40:11.960
<v Speaker 2>Yeah, goodness to you, everybody, President and CEO of Stars

0:40:12.040 --> 0:40:14.480
<v Speaker 2>joining us here in the Bloomberg BusinessWeek Studio.

0:40:14.640 --> 0:40:19.920
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0:40:20.080 --> 0:40:23.800
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0:40:23.840 --> 0:40:27.560
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0:40:27.920 --> 0:40:31.759
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0:40:32.040 --> 0:40:34.800
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