WEBVTT - Jeb Terry: Being the Original Beast Mode, The Game-Changing Cosm Experience 0:00:00.240 --> 0:00:03.480 This is Jeb Terry. This is Jebby and this is 0:00:03.480 --> 0:00:06.680 the NFL Players Second Acts Podcast. 0:00:21.880 --> 0:00:24.400 I'm Peanut too Mean and this is the NFL Players 0:00:24.480 --> 0:00:25.599 Second Acts Podcast. 0:00:25.680 --> 0:00:28.880 And with me, as always, my choice is Sidekick the 0:00:28.960 --> 0:00:30.320 Deacon Roman harping us up. 0:00:30.360 --> 0:00:32.280 Baby. I appreciate it. Thank you so much, Peanut. 0:00:32.280 --> 0:00:34.600 That was actually a normal intro to me and I 0:00:34.640 --> 0:00:37.080 appreciate that you don't ever do that. So with all 0:00:37.080 --> 0:00:38.720 that being said, I want to thank all of our 0:00:38.760 --> 0:00:40.600 listeners and the people that watch us all the time. 0:00:40.840 --> 0:00:41.440 Appreciate it. 0:00:41.440 --> 0:00:45.680 Wherever you get your podcasts, whether it's Apple podcast, iHeartRadio podcasts, 0:00:45.840 --> 0:00:49.120 please continue to give us a review five stars and 0:00:49.200 --> 0:00:51.120 tell a friend to make sure they hit the follow 0:00:51.479 --> 0:00:54.080 hit the review, write it all down. My man Thomas 0:00:54.160 --> 0:00:55.840 will answer all your questions. 0:00:56.160 --> 0:00:58.960 Peanut. Who we got today? We got a going guys. 0:00:59.080 --> 0:01:00.320 He was in the two thousd and for. 0:01:00.560 --> 0:01:04.480 Draft, drafted by Tampa Bay, played three seasons. He's killing 0:01:04.480 --> 0:01:06.400 it in the business for it. He's a tech guru. 0:01:06.560 --> 0:01:10.880 That's why he's the ero CEO of COSM. Ladies and gentlemen, 0:01:11.000 --> 0:01:14.360 please welcome to the show podcast. Jeb Terry. 0:01:14.480 --> 0:01:15.880 Hey, I got to be here. 0:01:15.920 --> 0:01:16.120 Guys. 0:01:16.880 --> 0:01:18.600 You know what I like about Jeb is that the 0:01:18.640 --> 0:01:20.440 moment he sat down, he said, Okay, who do I 0:01:20.480 --> 0:01:20.920 gotta beat? 0:01:20.920 --> 0:01:25.080 All right, just get it. Petition is the one who 0:01:25.120 --> 0:01:27.120 we beating. Who I gotta be Who's at the top 0:01:27.120 --> 0:01:27.520 of the show. 0:01:27.840 --> 0:01:29.200 That's that's what we're running for, right. 0:01:29.480 --> 0:01:29.920 I love it. 0:01:30.080 --> 0:01:31.039 You gotta find competition. 0:01:31.120 --> 0:01:34.280 Man, Hey, I like it. I like it. I love it. 0:01:34.319 --> 0:01:34.840 I love it. 0:01:35.640 --> 0:01:38.080 Where are you from? I'm here some some that that accident? 0:01:38.120 --> 0:01:39.280 What what what is that? 0:01:39.400 --> 0:01:41.240 Yeah? You know, grew up in Dallas, Texas, and so 0:01:41.400 --> 0:01:44.080 my god, you know part of Dallas? What part of Dallas? 0:01:44.160 --> 0:01:49.400 Just North Dallas in area up there, proper group in Lakewood. Yeah, 0:01:50.360 --> 0:01:53.320 I'm a Carpers Cove Waco Temple there is. I'm a 0:01:53.400 --> 0:01:57.120 Central Texas, Yeah, Passes. That place has changed. 0:01:57.240 --> 0:02:01.400 Yes, it's a lot booming right, Yeah, Yeah that's me. Yeah, 0:02:01.440 --> 0:02:05.480 that's a Texas has the best football room. They go 0:02:05.520 --> 0:02:08.400 sign that for sure. We're killing Alabama high school football. 0:02:08.400 --> 0:02:10.840 No chance, Florida, get out of here. In California, get 0:02:10.840 --> 0:02:11.320 out of here. Yeah. 0:02:11.440 --> 0:02:13.960 The only thing Calabama y'all doing right now is like 0:02:14.120 --> 0:02:15.200 fighting on riverboats. 0:02:15.240 --> 0:02:17.519 That's all y'all got right now. That's all y'all doing. 0:02:18.639 --> 0:02:20.280 We didn't realize this was what was going to happen. 0:02:20.919 --> 0:02:22.840 I'm here for We. 0:02:22.800 --> 0:02:25.440 Will accept that. We will openly accept that. Now. 0:02:25.560 --> 0:02:27.560 I will tell you this, as far as high school 0:02:27.560 --> 0:02:30.840 football is concerned in Texas, and I listened to all 0:02:30.880 --> 0:02:33.840 the scouts from ESPN and the people I work with 0:02:33.880 --> 0:02:37.440 on my SEC nation and network, they say, you know what, 0:02:37.919 --> 0:02:41.360 Texas football players are great. They're really really good. But 0:02:41.600 --> 0:02:44.560 they're usually the same player that you get in high school. 0:02:44.720 --> 0:02:46.160 They're going to kind of be that they're kind of 0:02:46.200 --> 0:02:48.640 maxed out because they've been getting coached up doing the 0:02:48.639 --> 0:02:52.519 same thing since like sixth grade. Versus Florida, some other 0:02:52.600 --> 0:02:55.639 athletes from other places, they probably have a bigger runway 0:02:56.040 --> 0:02:59.560 and maybe a higher ceiling purely because like they're a 0:02:59.600 --> 0:03:02.080 little bit or raw, you know, versus Texas. You guys 0:03:02.080 --> 0:03:04.320 do such a great job of coaching them since fifth grade. Hey, 0:03:04.360 --> 0:03:07.160 I'm coming from Carolina, where the ceiling is the roof. Yeah, 0:03:07.240 --> 0:03:09.440 I mean, I don't know if Jordan out there, but 0:03:10.000 --> 0:03:12.000 I gotta tell you what, man, there's there's no ceiling 0:03:12.040 --> 0:03:14.960 for Texas football right now. We're growing up there. The 0:03:15.000 --> 0:03:17.359 competition is real from day one, Yes it is. And 0:03:17.440 --> 0:03:20.960 you're playing quick. Yeah, you're playing it like Pop Warner, 0:03:21.040 --> 0:03:23.560 Like you guys are tackling early, like they're out there 0:03:23.680 --> 0:03:24.720 early six years old. 0:03:25.160 --> 0:03:27.280 This is what's going I didn't play that early, but 0:03:27.280 --> 0:03:28.160 I wanted to, that's. 0:03:28.040 --> 0:03:30.560 For sure, I know I did. I idea. 0:03:30.600 --> 0:03:32.919 Yeah, all right, let's just get we'll talk about football. Well, 0:03:33.000 --> 0:03:34.240 let's get the first one out the way. 0:03:34.240 --> 0:03:37.040 We love to know. What was your first welcome to 0:03:37.080 --> 0:03:38.080 the NFL moment? 0:03:38.440 --> 0:03:38.960 Got it? So? 0:03:39.040 --> 0:03:39.360 All right? 0:03:39.400 --> 0:03:42.960 The Bucks drafted me right coming off that that Super 0:03:43.000 --> 0:03:45.960 Bowl team and O two and I come in and 0:03:46.000 --> 0:03:49.240 there's guys like Derek Brooks, you know, Mike Alstott, you know, 0:03:49.360 --> 0:03:52.760 guys you look up to. And mine was just in practice, right, 0:03:53.120 --> 0:03:55.440 all of a sudden, I find myself blocking Derek and 0:03:55.480 --> 0:03:57.000 all start cuts behind me, and You're. 0:03:56.840 --> 0:03:59.680 Like, oh wow, this is this is the real deal. 0:03:59.880 --> 0:04:01.600 The guys I've been watching, all these guys have been 0:04:01.600 --> 0:04:04.160 watching for forever, man, you know, And that was one 0:04:04.160 --> 0:04:06.240 of the things. It's just like dis an appreciation for 0:04:06.280 --> 0:04:08.640 the skill and the talent that these guys had because 0:04:08.680 --> 0:04:10.440 it wasn't like I was going into a team that 0:04:10.560 --> 0:04:14.000 was rebuilding. The team wasn't up and coming. This team 0:04:14.040 --> 0:04:17.960 was established and that defense at the time was league's best. 0:04:18.279 --> 0:04:20.080 And we had some guys that you followed for a 0:04:20.080 --> 0:04:22.719 long time, and that was always something that was incredible 0:04:22.760 --> 0:04:24.400 to me. You don't play in that room. What were 0:04:24.400 --> 0:04:29.080 those practices? Like hot they still don't have an indoor man, Tampa, 0:04:29.160 --> 0:04:30.440 Now they do. Now Tampa's got one? 0:04:30.520 --> 0:04:31.120 Do they finally have? 0:04:31.640 --> 0:04:33.320 And I was at Old One Buck when we were there, 0:04:33.320 --> 0:04:36.080 and I don't know, you fly in and the airplanes 0:04:36.120 --> 0:04:37.920 came right over the top of that practice facility. Man, 0:04:38.000 --> 0:04:40.160 it was. And I had come from Carolina where he 0:04:40.240 --> 0:04:42.800 had just redone the whole Keenan Football Center and the 0:04:42.800 --> 0:04:45.280 whole deal. So we had these great facilities at Carolina 0:04:45.279 --> 0:04:46.159 and I was like, all right, going to the. 0:04:46.240 --> 0:04:48.599 NFL, it's better. No. 0:04:49.200 --> 0:04:52.200 Old One Buck was not that, But man, a lot 0:04:52.440 --> 0:04:54.440 the practices were intense because the guys were all pros. 0:04:55.160 --> 0:04:58.280 Everyone on that team was a pro. Same and Rice, 0:04:58.520 --> 0:05:01.480 Ron Day, Booger, McFarlane, all stot, I mean, just. 0:05:05.279 --> 0:05:05.720 Excuse me. 0:05:05.720 --> 0:05:07.400 We had Ron Day and then you had you know, 0:05:07.600 --> 0:05:09.800 Gruden was the coach, and he had you know, guys 0:05:09.839 --> 0:05:16.800 like Ron Middleton, tight ends coach Morris, you know those 0:05:16.800 --> 0:05:18.000 coach that coaching tree. 0:05:18.160 --> 0:05:23.279 Yeah, oh my gosh, you're like these guys that coaching trees. Wow. 0:05:23.320 --> 0:05:25.640 You looking around the NFL right now and these guys 0:05:25.640 --> 0:05:26.960 are all still doing it at a big. 0:05:26.800 --> 0:05:28.160 Scale, really big scale. 0:05:28.200 --> 0:05:32.560 And that that that team, the coaching staff, everybody came 0:05:32.600 --> 0:05:35.120 to the came to the room and works and it's uh, 0:05:35.200 --> 0:05:36.599 it was awesome to be part of that organization. 0:05:36.760 --> 0:05:39.719 Now, your career ended a little short. Low, Yeah, it 0:05:39.800 --> 0:05:42.520 isn't a little short, but and I know you probably 0:05:42.520 --> 0:05:43.280 still wanted to play. 0:05:43.279 --> 0:05:45.000 Like what was your what was your best memory was 0:05:45.680 --> 0:05:47.000 of your I. 0:05:46.920 --> 0:05:48.680 Will say on an intro we said three years, I 0:05:48.720 --> 0:05:51.680 got five. I got five all the way I. 0:05:51.640 --> 0:05:57.840 Apologize, Yeah yeah, I apologie. 0:05:58.320 --> 0:06:00.080 However you get there? Does that? 0:06:00.279 --> 0:06:04.080 I know I had one which I had gotten heard 0:06:04.120 --> 0:06:06.279 and did the whole injury settlement thing that when I 0:06:06.279 --> 0:06:08.440 was coming back. So you know, look, my career was 0:06:08.480 --> 0:06:10.440 one where I got close to being really really good 0:06:11.560 --> 0:06:13.520 and then some things got in the way, and you know, 0:06:14.160 --> 0:06:16.320 things happened in the NFL. I got heard I wasn't 0:06:16.320 --> 0:06:18.839 playing great, and it was pretty obvious to me where 0:06:18.839 --> 0:06:20.640 I wasn't playing up to the standard that I knew 0:06:20.640 --> 0:06:23.400 I could play. And so I'd gone to the forty 0:06:23.480 --> 0:06:25.520 nine ers in my last season and I tore a 0:06:25.560 --> 0:06:29.760 planer fascia and again just wasn't playing good football. And 0:06:30.279 --> 0:06:31.960 it was pretty obvious when they cut me. It's one 0:06:31.960 --> 0:06:34.200 of those things where they go a Jeb, need you. 0:06:34.160 --> 0:06:34.560 To talk to you. 0:06:34.560 --> 0:06:37.320 You're like, oh, yeah, I get it right. It's that's 0:06:37.320 --> 0:06:39.000 actually one of the things I missed about playing football 0:06:39.080 --> 0:06:42.440 is the transparent nature of feedback, Like you know, when. 0:06:42.400 --> 0:06:46.120 You are not plus plus league. 0:06:46.000 --> 0:06:47.560 Ye, it's clear, and it was. It was pretty clear 0:06:47.600 --> 0:06:49.000 to me, and I tried to hang on for a 0:06:49.040 --> 0:06:51.920 little bit, had a few workouts that last season. Fortunately 0:06:51.920 --> 0:06:55.680 i'd taken the g maat right the NBA test and 0:06:56.120 --> 0:06:57.800 and wasn't a good enough position to apply to a 0:06:57.800 --> 0:06:59.760 few schools, And it was kind of had to make 0:06:59.760 --> 0:07:02.320 it decision where where I knew I wasn't playing the 0:07:02.400 --> 0:07:04.920 level I wanted to play at and and I didn't 0:07:04.920 --> 0:07:06.280 know if I could get back there. You know, when 0:07:06.279 --> 0:07:08.279 you were playing really good and the game's moving slow 0:07:08.320 --> 0:07:10.680 and you feel good, and so kind of made that 0:07:10.720 --> 0:07:13.120 decision and year five that it was I had to 0:07:13.120 --> 0:07:16.480 move on and go chase that second act and and 0:07:16.680 --> 0:07:18.640 you know, we went back to Hill to make the 0:07:18.680 --> 0:07:19.560 act better than the first. 0:07:19.840 --> 0:07:21.080 Went back to Hill, did I did? 0:07:21.200 --> 0:07:23.120 I went back to Chapel. I looked a lot of places, 0:07:23.160 --> 0:07:25.480 and I had my oldest daughter at the time. It 0:07:25.480 --> 0:07:27.680 was two thousand and eight, market crashed, I got cut 0:07:27.760 --> 0:07:29.840 and my first kid was born, and it's like whoa 0:07:30.280 --> 0:07:33.440 the trip It was real fast, right, you know, And 0:07:33.480 --> 0:07:34.960 so I was like, all right, get back to get 0:07:35.000 --> 0:07:38.360 back to business school, regroup, refresh, figure out that next step. 0:07:38.480 --> 0:07:41.080 And so you're the CEO of your company, cause them 0:07:41.600 --> 0:07:43.160 and I want you to be able to share with 0:07:43.200 --> 0:07:47.920 everybody else. And it's spilled coe s M, s M, 0:07:48.040 --> 0:07:50.480 and now be able what does it bring to the 0:07:50.520 --> 0:07:53.120 fans and tell kind of explained what it is. I 0:07:53.160 --> 0:07:55.040 tried to read up on it and it looks really 0:07:55.080 --> 0:07:57.080 really cool in the web technical and I was just like, 0:07:57.120 --> 0:07:57.800 we're not going. 0:07:58.080 --> 0:07:58.920 Yeah, I don't even try it. 0:08:00.440 --> 0:08:02.760 Okay, good. It's one of those things where you go 0:08:02.840 --> 0:08:05.200 to like an event or cocktail party and someone asked, 0:08:05.200 --> 0:08:07.200 what do you do? Yeah, you know, you don't even 0:08:07.200 --> 0:08:09.920 want to tell them. Sometime that's gonna take a while. 0:08:10.440 --> 0:08:13.080 Okay, good, This makes me feel a lot better. Now. 0:08:13.240 --> 0:08:14.960 Look what we're what we're setting out to do is 0:08:15.200 --> 0:08:18.960 the most incredible fan viewing experience I think to ever 0:08:19.040 --> 0:08:21.920 hit the industry. You know, I was fortunate I had 0:08:21.920 --> 0:08:23.760 a few seats along the way as a you know, 0:08:24.000 --> 0:08:27.320 mobile video platform, a company I started got bought by 0:08:27.360 --> 0:08:29.440 Fox Sports when worked at Fox for a long time, 0:08:29.440 --> 0:08:31.200 where I met a bunch of the guys in and 0:08:31.280 --> 0:08:33.600 around this office as well and learned a lot from them, 0:08:34.040 --> 0:08:35.240 and then moved on, Oh, you're. 0:08:35.040 --> 0:08:36.800 Definitely hamming it up with all the guys earlier. This 0:08:36.840 --> 0:08:37.840 is where you know all of them from. 0:08:38.240 --> 0:08:41.360 Yeah, we got some stuffing, you know what I mean. 0:08:42.360 --> 0:08:44.040 But at the end of the day, it's like combining 0:08:44.120 --> 0:08:46.280 all the stuff that I was able to learn when 0:08:46.280 --> 0:08:48.719 I was at those seats and then leaning into some 0:08:48.800 --> 0:08:52.360 super kind of advanced technology that's happening. That's you know 0:08:52.360 --> 0:08:53.480 a lot of people aren't going to be seeing for 0:08:53.480 --> 0:08:55.240 a number of years, but it's combining that to super 0:08:55.240 --> 0:08:57.160 serve the fan and give them that all access seat 0:08:57.200 --> 0:08:57.880 that you never had. 0:08:58.400 --> 0:08:58.559 Right. 0:08:58.600 --> 0:09:02.360 So everyone has heard about virtual reality and how you 0:09:02.400 --> 0:09:04.360 put on a headset and it's like you're actually at 0:09:04.360 --> 0:09:06.320 the game, right, And you can do that and it's 0:09:06.360 --> 0:09:08.800 pretty cool, but you miss the energy, the vibe, the 0:09:09.040 --> 0:09:11.480 whole scene and the environment. And that's what we're about. 0:09:11.480 --> 0:09:13.960 A cosm, is why I leverage all that technology to 0:09:14.000 --> 0:09:16.480 power those experiences, but I bring it at a scale 0:09:16.800 --> 0:09:19.760 to where you are in that environment with hundreds and 0:09:19.840 --> 0:09:22.280 hundreds of fans and you can high five and you 0:09:22.320 --> 0:09:24.440 can cheer, and it's the same environment like you're actually 0:09:24.480 --> 0:09:26.360 at the game itself. And we do it in a 0:09:26.440 --> 0:09:29.720 live format at super high resolution, and we can literally 0:09:29.800 --> 0:09:32.959 transport fans to that best seat, whether it's court side, 0:09:33.200 --> 0:09:36.240 pitch side, fifty yard line, you name it. I can 0:09:36.280 --> 0:09:40.360 take them there. And it is as an undescribable thing. 0:09:40.640 --> 0:09:42.720 And we have to be patient with that, right, And 0:09:42.840 --> 0:09:45.199 we talk about patients a lot, and we have to 0:09:45.240 --> 0:09:47.880 be willing to be misunderstood until we launch, and that's 0:09:47.960 --> 0:09:50.160 kind of part of it and being resolute in that mission. 0:09:50.679 --> 0:09:53.599 And we're opening up our first venue here I don't know, 0:09:53.640 --> 0:09:56.240 two hundred yards away just from here. It's a sixty 0:09:56.320 --> 0:09:58.400 five thousand square foot facility and it is going to 0:09:58.400 --> 0:10:00.840 blow your mind. It is one of the most incredible 0:10:01.160 --> 0:10:04.240 technological advancements I think I've seen in my career and 0:10:04.320 --> 0:10:07.280 the team around it developing this bringing us to life 0:10:07.320 --> 0:10:09.960 is the most amazing experience that I think has hit 0:10:09.960 --> 0:10:11.040 the industry in a long time now. 0:10:11.040 --> 0:10:13.240 The pandemic hit a lot of people hard a few 0:10:13.360 --> 0:10:16.000 years back, and a lot of companies went Bailey up 0:10:16.040 --> 0:10:18.520 and whatnot. How hard was it for COSM to get 0:10:18.600 --> 0:10:21.480 started during the pandemic, and it was It was interesting. 0:10:21.520 --> 0:10:24.439 It was We saw a trend in the industry prior 0:10:24.440 --> 0:10:27.160 to it, the watch party phenomenon. Everyone wants to go 0:10:27.240 --> 0:10:30.360 and hang out and the game together really prevalent with 0:10:30.440 --> 0:10:32.080 World Cups, you know, and you got to see the 0:10:32.080 --> 0:10:34.280 soccer fans and then the Premier league fans and that 0:10:34.440 --> 0:10:36.760 started to expand, and you get the Deer District right 0:10:36.760 --> 0:10:40.280 in Milwaukee, and you got Jurassic Park with the Raptor. Yeah, 0:10:40.320 --> 0:10:43.120 that was a thing that was happening. And I think 0:10:43.440 --> 0:10:46.480 the pandemic kind of shined the light on the fact 0:10:46.480 --> 0:10:48.320 that we as humans we want connectivity, we want the 0:10:48.400 --> 0:10:51.400 energy of the crowd. Us being here is way better 0:10:51.440 --> 0:10:56.800 than like a zoom podcast. Zoom right is tough. Well 0:10:57.440 --> 0:10:59.160 a sudden we did this. It's like, yeah, this is it, 0:10:59.240 --> 0:11:00.520 this is like, this what we need. 0:11:00.520 --> 0:11:02.199 This is what we wanted to do. We want we 0:11:02.280 --> 0:11:04.959 want the juice energy, right, and so you think about 0:11:04.960 --> 0:11:07.319 that human connectivity and that's what our business is all about. 0:11:07.360 --> 0:11:09.880 And so we were able to buy companies up. And 0:11:10.040 --> 0:11:11.400 one of the companies we bought was a big was 0:11:11.400 --> 0:11:13.400 a public company. We took a private That was on 0:11:13.480 --> 0:11:17.679 April sixth, twenty twenty, so week three of the pandemic, right, 0:11:17.679 --> 0:11:21.520 that was when it was gnarly. But then the pandemic 0:11:21.520 --> 0:11:25.440 created opportunities to be capital efficient with our acquisition strategy. 0:11:25.480 --> 0:11:27.720 We bought a few more companies, we rolled them up. 0:11:27.760 --> 0:11:30.079 Now it created you know, really difficulties in managing and 0:11:30.160 --> 0:11:33.200 distributed workforce around the world via zoom. Now, I'm an 0:11:33.240 --> 0:11:36.880 in person guy by nature, and it's hard to express that. 0:11:38.000 --> 0:11:40.040 But we were able to fight through it, and you know, 0:11:40.040 --> 0:11:41.480 at the end of the day, I think it hardened us. 0:11:41.400 --> 0:11:41.880 A little bit. 0:11:42.120 --> 0:11:43.680 If you look through the history of some of the 0:11:43.679 --> 0:11:45.800 great companies that were founded, they got they got founded 0:11:45.800 --> 0:11:49.480 in downturns or in crises, things like that. And you know, 0:11:49.520 --> 0:11:53.400 it's a mix of being opportunistic, finding the right opportunities 0:11:53.400 --> 0:11:56.600 and people changed their frame of reference and looked for 0:11:56.679 --> 0:11:59.840 different things, right, whether that's building a team. People had 0:11:59.840 --> 0:12:02.360 to doferent perspectives like, man, I want to do something fun, right, 0:12:02.360 --> 0:12:04.320 I want to do something that excites me, something that's 0:12:04.360 --> 0:12:06.719 like next cutting edge. And you're able to offer those 0:12:06.760 --> 0:12:09.640 opportunities and I actually think it would ended up it's 0:12:09.640 --> 0:12:11.480 going to end up being part of our big narrative 0:12:11.600 --> 0:12:13.600 of of how our company was built. 0:12:13.640 --> 0:12:16.400 Now you're also you guys are looking to expand in 0:12:16.400 --> 0:12:18.760 in Dallas. You're going to build their doubt we're at 0:12:18.760 --> 0:12:22.440 in Dallas and are you are you going to try 0:12:22.480 --> 0:12:26.240 and base it around like the arena almost like what 0:12:26.320 --> 0:12:29.000 you're talking about with the buck zone or the what 0:12:29.040 --> 0:12:31.480 the raptors have outside there, because you know we look 0:12:31.520 --> 0:12:33.360 at it and you talked great example is the World 0:12:33.440 --> 0:12:36.319 Cup when those when you see Argentina win, it. 0:12:36.280 --> 0:12:41.440 All like going grace, It's like right there, that was 0:12:41.720 --> 0:12:44.280 like to bring that. 0:12:44.360 --> 0:12:46.680 To the fans no matter where it will be, I 0:12:46.720 --> 0:12:50.000 think it will be a unique, unique experience. 0:12:50.040 --> 0:12:51.320 And that's the moment. 0:12:51.559 --> 0:12:54.600 And people don't understand, like sports gives us this emotion 0:12:54.679 --> 0:12:57.480 that you can't get everywhere else. Then last second shot 0:12:57.679 --> 0:13:01.600 that last second field goal, that games and whatever. It's 0:13:01.679 --> 0:13:04.240 this emotion that you don't get doing anything else. 0:13:04.280 --> 0:13:06.080 You don't get it. And it's the ability to high 0:13:06.080 --> 0:13:08.160 five and be around fans that are sharing in that joy, 0:13:08.320 --> 0:13:10.040 you know, in high five and someone you've never met 0:13:10.080 --> 0:13:12.760 or never know, test bumping, you know, fist bump, whatever 0:13:12.760 --> 0:13:15.200 it is. It's that energy, and so we want to 0:13:15.200 --> 0:13:17.800 deploy that at a massive scale. So we've announced our 0:13:18.040 --> 0:13:20.480 one here. We've announced our one in North Texas. So 0:13:20.720 --> 0:13:22.679 there's are called Frisco, which I. 0:13:22.640 --> 0:13:24.280 Said that, I said, I bet it's in Frisco. 0:13:24.360 --> 0:13:26.360 So where we are I would say we are in 0:13:26.400 --> 0:13:28.679 the colony, which is Frisco adjacent if you want to 0:13:28.720 --> 0:13:31.719 say anything. But it's all in North Texas here at 0:13:31.720 --> 0:13:34.480 a entertainment district called Grandscape, so it's a mixed use 0:13:34.600 --> 0:13:37.800 entertainment district. But that strategy is further away from the 0:13:37.840 --> 0:13:40.880 venues in Arlington, from the stadiums, and so here we 0:13:40.920 --> 0:13:44.440 are stadium adjacent right in the mix, always shoulder programming, 0:13:44.520 --> 0:13:46.640 organic when the team's on the road, come watch it. 0:13:46.760 --> 0:13:49.360 Causem that type of energy with a lot of traffic 0:13:49.400 --> 0:13:53.120 and demand and the pre the post entire programming slate 0:13:53.600 --> 0:13:55.160 in Texas. You look at it for the fans that 0:13:55.240 --> 0:13:57.200 can't get to the arena, that it's too far to 0:13:57.240 --> 0:13:59.800 get to, and offering that amenity there. And it's the 0:14:00.080 --> 0:14:02.959 hire day part, whether it's showing Premier League games in 0:14:02.960 --> 0:14:06.200 the morning, rolling into the NBA in the evening, everything 0:14:06.200 --> 0:14:09.080 in between. And you've got UFC pay per views and 0:14:09.120 --> 0:14:10.920 you have all the program on the weekend. You can 0:14:10.960 --> 0:14:14.880 fill a content counter real fast, and it's all live 0:14:15.120 --> 0:14:17.520 and so it's always new, always fresh, and you're gonna 0:14:17.520 --> 0:14:18.440 come to Cosmic to see it at all. 0:14:18.559 --> 0:14:21.840 I know you partnered with UFC in July, and I 0:14:21.880 --> 0:14:25.640 know fans got to experience like something one of a 0:14:25.720 --> 0:14:26.400 con experience. 0:14:26.440 --> 0:14:27.960 Can you can you talk about that? Yeah? 0:14:28.000 --> 0:14:30.280 So every time we announce a big deal, we have 0:14:30.320 --> 0:14:33.240 a media day where we bring up you know, the league, 0:14:33.280 --> 0:14:35.720 the federation, whoever we partner with, and then we bring 0:14:35.840 --> 0:14:37.800 up all their media. Uh So we did a did 0:14:37.840 --> 0:14:42.360 one big, a dead one, did a big one. Yeah, 0:14:42.440 --> 0:14:44.520 I was, where is he going? 0:14:44.920 --> 0:14:47.000 Is he digging work? Now? 0:14:47.120 --> 0:14:48.720 So we went we did we did one one the 0:14:48.800 --> 0:14:50.720 NBA around their All Star game in Salt Lake. That's 0:14:50.720 --> 0:14:53.160 where we have a big demo facility and then we 0:14:53.240 --> 0:14:55.800 hosted the UFCS as well after we announced that, And 0:14:56.080 --> 0:14:58.680 it's just about bringing the people in and seeing what 0:14:58.720 --> 0:15:01.760 we're talking about. This is us see it to believe it, right, 0:15:02.200 --> 0:15:05.680 which is right. It's inherently hard to market and promote, 0:15:05.760 --> 0:15:08.040 but once they're in, it's just going to give them 0:15:08.120 --> 0:15:10.760 dulously shareable. We talk about this thing called the viral 0:15:10.760 --> 0:15:14.680 coefficient right where it's when someone experiences your product, your tech, 0:15:14.920 --> 0:15:17.080 your food, what all, they just want to share about it. 0:15:17.240 --> 0:15:19.800 They want to post, they want to drive more awareness. 0:15:20.040 --> 0:15:22.880 And we think ours is really big because we've seen it. 0:15:22.880 --> 0:15:24.600 When people come, all they want to do is film 0:15:24.640 --> 0:15:27.200 and say they were there. And so that's that's part 0:15:27.240 --> 0:15:29.640 of the of what we're doing, is we share this out. 0:15:29.680 --> 0:15:32.560 And you mentioned that the energy is sport and fandom 0:15:32.560 --> 0:15:35.360 and all that stuff. That's the business we deal in. 0:15:35.480 --> 0:15:37.560 And there's nothing better because we all self select and 0:15:37.600 --> 0:15:40.760 say I want more Saints gear, I want more Bears gear, 0:15:40.920 --> 0:15:43.360 I want more Bucks gear. All the fans are out 0:15:43.360 --> 0:15:45.120 there saying that I want more, and so if we 0:15:45.160 --> 0:15:48.080 can always position to super serve that fan and give 0:15:48.120 --> 0:15:49.880 them what they want, we have a chance. 0:15:50.080 --> 0:15:53.840 How many people can you fit in your in the facility. Yeah, son, 0:15:53.880 --> 0:15:55.280 five thousand square feet? How many people? 0:15:55.360 --> 0:15:57.920 So right here the total capacity is two thousand people 0:15:57.920 --> 0:15:59.800 in this and so you get a good energy and 0:16:00.040 --> 0:16:01.240 just bring on my phone because I got to show 0:16:01.240 --> 0:16:02.840 you the video. There's no other way to do it 0:16:03.640 --> 0:16:05.360 than to show you what we're looking at right here. 0:16:05.400 --> 0:16:08.360 So this is what we built up in Salt Lake City. 0:16:08.400 --> 0:16:10.400 So can you describe it what we're looking at. 0:16:10.480 --> 0:16:12.480 Yes, we're walking into our office here. We call it 0:16:12.520 --> 0:16:15.320 the Experience Center and this is where we preping onboard 0:16:15.400 --> 0:16:16.560 you and then all of a sudden you go into 0:16:16.600 --> 0:16:19.920 the dome and it is that transformative experience. So this 0:16:20.040 --> 0:16:24.480 is an eight k twenty meter diameter led dome that 0:16:24.680 --> 0:16:27.360 is crystal clear and puts you there. We have a 0:16:27.440 --> 0:16:30.280 spatial audio system so when the pin drops, it's in 0:16:30.320 --> 0:16:32.440 the upper ninety. When the ball hits the net, you 0:16:32.480 --> 0:16:34.560 know where it is. Then you level that up with 0:16:34.600 --> 0:16:39.240 a elevated hospitality, hit great f and b, elevated foods. 0:16:39.360 --> 0:16:41.360 You can hear his head hit the mat in this thing, 0:16:41.760 --> 0:16:43.320 and you have the energy of the crowd. And we 0:16:43.360 --> 0:16:45.400 do all this live live, and so these are the 0:16:45.400 --> 0:16:48.160 things our teams did from producing the Olympics to producing 0:16:48.240 --> 0:16:50.760 the World Cup to going around the world and doing 0:16:50.800 --> 0:16:53.320 this in a live format. I can now bring that 0:16:53.360 --> 0:16:55.560 at scale to give fans that best seat in the 0:16:55.600 --> 0:16:59.520 house no matter what it is. We leverage a linear 0:16:59.560 --> 0:17:01.720 feed and it over top so you get the color commentary. 0:17:01.840 --> 0:17:02.080 Yeah. 0:17:02.160 --> 0:17:04.080 Right, So it's really the best of at home and 0:17:04.119 --> 0:17:07.119 the best of in stadium experience, and it is. We 0:17:07.119 --> 0:17:08.760 think it's truly one of the kind in a category 0:17:08.760 --> 0:17:09.280 defining thing. 0:17:09.440 --> 0:17:11.400