WEBVTT - Icons in the Making: Corridos Tumbados Edition 0:00:02.120 --> 0:00:06.160 Welcome back to another Icons in the making, where instead 0:00:06.200 --> 0:00:09.400 of looking back, we're taking a little look forward. 0:00:10.039 --> 0:00:12.760 And it's one of our favorites to be honest. 0:00:13.000 --> 0:00:15.840 Yeah, So join us one more time as we peer 0:00:15.920 --> 0:00:19.599 into the future to talk about a new generation of icons. 0:00:20.160 --> 0:00:24.200 These icons are all about fancy, fast cars and drinking 0:00:24.360 --> 0:00:26.079 Don Perignon, Lady. 0:00:25.840 --> 0:00:34.040 Gaga and that's rich bitch. I'm your host, Lilianavosca and 0:00:34.080 --> 0:00:38.239 I'm Joseph Carrio and this is Becoming an Icon. 0:00:38.680 --> 0:00:41.199 A weekly podcast where we give you the rundown on 0:00:41.200 --> 0:00:45.519 how today's most famous latinv stars have shaped pop culture. 0:00:45.440 --> 0:00:49.000 And given the world some extra leuble. Sit back and 0:00:49.080 --> 0:00:50.479 get comfortable. 0:00:50.240 --> 0:00:53.840 Because we are going in the only way we know 0:00:53.920 --> 0:00:58.840 how with Buena's with us, whenasriesas some es, and a 0:00:58.960 --> 0:01:02.440 lot of opinions, as we relive their greatest achievements on 0:01:02.480 --> 0:01:05.520 our journey to find out what makes them so iconic. 0:01:16.760 --> 0:01:18.840 Okay, Joseph, So, just like we did a few moons 0:01:18.840 --> 0:01:22.120 ago with the future Queens of Reggaeton, today we're going 0:01:22.160 --> 0:01:24.080 to take a peek into the future of the ones 0:01:24.120 --> 0:01:30.440 responsible for making Musika Mexicana affectually known as Gorridosumbus and. 0:01:30.480 --> 0:01:33.680 You already know we're not doing this alone. 0:01:33.240 --> 0:01:36.880 Hanging we are stronger as three, and one of our 0:01:37.000 --> 0:01:41.200 favorite journalists is here with us, joining us today on 0:01:41.360 --> 0:01:44.360 becoming an icon is Thomas Mire, who is a staff 0:01:44.400 --> 0:01:47.560 writer at Rolling Stone, where he covers some of the 0:01:47.600 --> 0:01:50.720 biggest names in pop and Latin music and of course 0:01:50.760 --> 0:01:54.000 all things trending now. Before he worked at Rolling Stone, 0:01:54.000 --> 0:01:57.080 Thomas was a digital music writer at People and an 0:01:57.080 --> 0:02:01.160 intern at the La Times and also fact he was 0:02:01.200 --> 0:02:03.760 also an intern at The Today Show and helped produce 0:02:03.800 --> 0:02:07.320 an amazing interview with John Legend. For me, one of 0:02:07.320 --> 0:02:10.080 the best things about the Moss is he's Mexicano, just 0:02:10.560 --> 0:02:13.040 like Joseph and I. And to be honest, you guys, 0:02:13.240 --> 0:02:16.560 he's one of the best and just truly the brightest 0:02:16.560 --> 0:02:17.799 in the music industry right now. 0:02:17.840 --> 0:02:19.639 I am so excited to see where he goes. 0:02:20.160 --> 0:02:22.120 And Joseph the Moss is on the show with us 0:02:22.120 --> 0:02:23.680 a few times, right, honey. 0:02:23.760 --> 0:02:27.080 He has been here to spill the he and share 0:02:27.120 --> 0:02:29.560 his music wisdom and to show us the future of 0:02:29.639 --> 0:02:32.520 Latin music. So we love to have him with us, 0:02:32.560 --> 0:02:34.760 and he's already pretty much part of the family. 0:02:34.840 --> 0:02:36.760 He's basically our third co host, so the mass me 0:02:37.120 --> 0:02:39.400 welcome back to becoming an icon. 0:02:41.000 --> 0:02:44.280 Hey y'all, how y'all doing. I feel like that meme 0:02:44.320 --> 0:02:46.440 of when they walk into the room and they're. 0:02:46.200 --> 0:02:48.520 Like, hey, I. 0:02:48.520 --> 0:02:49.239 Keep coming back. 0:02:49.440 --> 0:02:53.040 I know, it's like it's you again. We love you. 0:02:53.120 --> 0:02:55.320 Right, It's like your brims that like are always at 0:02:55.320 --> 0:02:57.440 your house and you're like, you don't live here, and 0:02:57.440 --> 0:02:58.880 they're like, oh. 0:02:58.600 --> 0:03:00.640 I don't live here. Yeah, just expect. 0:03:01.840 --> 0:03:02.040 Now. 0:03:02.240 --> 0:03:04.639 Last time we heard from you, Thomas, I think we 0:03:04.639 --> 0:03:08.880 were right in the middle of our season and we 0:03:08.960 --> 0:03:13.360 had been talking about Guanga, Celia, Selina and I think 0:03:13.440 --> 0:03:17.400 since then we've also covered Christina Aguilera, Mana Vicente Fernandez, Willi, Colonne, 0:03:17.400 --> 0:03:21.400 and Talia. And you actually told us one of the 0:03:21.400 --> 0:03:24.239 most moving stories I think I've heard ever on this 0:03:24.360 --> 0:03:28.280 show about your experience with Digres del Norte. 0:03:28.639 --> 0:03:30.000 You actually used. 0:03:29.760 --> 0:03:33.919 Their song to create some connection and comfort in coming 0:03:33.919 --> 0:03:35.440 out to your dad. 0:03:35.600 --> 0:03:37.120 Right, Yeah, that's right. 0:03:37.320 --> 0:03:39.720 That song brings me back so much joy and thinking 0:03:39.720 --> 0:03:41.520 about it always makes me super emotional. 0:03:42.000 --> 0:03:45.280 I can't really listen to that song without thinking about 0:03:45.280 --> 0:03:50.960 you and also really thinking about how that isn't obviously 0:03:50.960 --> 0:03:53.280 it's such an important memory for you, but that's probably 0:03:53.320 --> 0:03:56.360 a shared experience for a lot of young Latinos like 0:03:56.360 --> 0:03:58.240 I you know what I mean. I think so many 0:03:58.320 --> 0:04:00.800 people have found connection through that song, and it's kind 0:04:00.840 --> 0:04:03.080 of like, I think that's the purpose of songwriting, right, 0:04:03.120 --> 0:04:06.200 It's like to give people a way to connect outside 0:04:06.200 --> 0:04:08.120 of just using their words. It's like you use their 0:04:08.160 --> 0:04:10.040 words to find connection with the people that important in 0:04:10.040 --> 0:04:11.760 your life. So I think think it is in Northea, 0:04:11.880 --> 0:04:14.880 I mean, have brought people together in so many ways 0:04:15.080 --> 0:04:17.880 unexpected for some right, but whether they're telling the stories 0:04:17.920 --> 0:04:21.480 of got pacinos or factory workers, or helping you connect 0:04:21.480 --> 0:04:24.360 with your father on coming out. You know, like Mexican 0:04:24.400 --> 0:04:27.080 and Latinos in the US have always seen their life 0:04:27.080 --> 0:04:30.520 really being represented through these biggest songs. 0:04:31.720 --> 0:04:33.960 But now the landscape has changed. 0:04:34.240 --> 0:04:37.719 There's a new generation of icons in the regional Mexicano scene, 0:04:37.800 --> 0:04:41.280 the ones breaking the charts for their corridos to battles. 0:04:42.240 --> 0:04:46.560 So what are your thoughts on the regional Mexicano scene 0:04:46.720 --> 0:04:48.240 the mass You. 0:04:48.160 --> 0:04:50.240 Know what, We've talked a lot about this in the 0:04:50.320 --> 0:04:54.520 industry and among journalists and people within the people that 0:04:54.560 --> 0:04:57.320 are making the music about changing the word that we 0:04:57.440 --> 0:05:01.039 use to describe Mexican music, and now there's this term. 0:05:01.320 --> 0:05:05.920 It's very simpleman. So it's just Mexican music as as 0:05:06.000 --> 0:05:09.040 an overarching term for the different genres that come out 0:05:09.080 --> 0:05:12.800 of Mexico, because the term dejonal might suggest like coming 0:05:12.800 --> 0:05:15.680 from certain regions in the country, which is true, sure, 0:05:16.160 --> 0:05:19.560 But since Mexican music has become so global now, it's 0:05:19.560 --> 0:05:22.200 become this like giant entity with so many of these 0:05:22.240 --> 0:05:25.159 of these different branches, and it's pretty sick to see 0:05:25.160 --> 0:05:28.920 something like Corridos Tombalo's grab what's been built and run 0:05:28.960 --> 0:05:32.680 with it and become what's introduced Mexican music to a 0:05:32.839 --> 0:05:34.080 massive global audience. 0:05:34.640 --> 0:05:37.520 Wait, one of the craziest things is that I don't know, Liliana, 0:05:37.560 --> 0:05:40.320 if you know this or not, but you were at 0:05:40.320 --> 0:05:43.520 a contract and I was obviously stalking your Instagram and 0:05:43.800 --> 0:05:46.279 you saw bestl Pluma and I had no idea who 0:05:46.320 --> 0:05:46.720 that was. 0:05:46.960 --> 0:05:49.480 And you were like talking about pestol Ploma like I should. 0:05:49.240 --> 0:05:52.320 Have because like we have a podcast about Mesic and 0:05:52.400 --> 0:05:55.280 I had no idea. But what contract was this that 0:05:55.320 --> 0:05:57.240 you had seen him? Or why did you see pestl ploma. 0:05:57.240 --> 0:05:58.040 I just want to remember. 0:05:58.400 --> 0:06:00.520 I think it was that he had little bit of 0:06:00.560 --> 0:06:02.040 like an Amazon Music event. 0:06:02.520 --> 0:06:04.640 He was doing a big concert for that first album 0:06:04.680 --> 0:06:06.599 that he made, and it was a way of like 0:06:06.640 --> 0:06:09.560 bringing together like this big impact that he had with 0:06:09.640 --> 0:06:12.960 Ami La Sola, his song with Iso, that was the 0:06:13.000 --> 0:06:15.640 one that completely took over and kind of propelled the 0:06:15.680 --> 0:06:19.160 genre to the height that it is right now, for sure. 0:06:19.440 --> 0:06:20.400 And really quickly. 0:06:20.440 --> 0:06:22.000 We are actually going to get to this later in 0:06:22.040 --> 0:06:23.799 the episode, right We're going to be talking about. 0:06:23.680 --> 0:06:26.119 Fesl, Plumaira and Nada. 0:06:26.640 --> 0:06:30.640 But do you think there was a pivotal moment that 0:06:30.760 --> 0:06:34.159 allowed you know, call it Mexican music or specifically these 0:06:34.200 --> 0:06:37.520 corridos umbos, Like do you think there was that one 0:06:37.560 --> 0:06:41.920 moment and was it Besso's moment that really accelerated the 0:06:41.960 --> 0:06:43.920 pace of the acceptance of this music on a more 0:06:43.960 --> 0:06:47.880 global scale, Because for me, the answer is yes. Like 0:06:48.040 --> 0:06:51.160 when I saw him on with Jimmy Fallon, I thought, 0:06:51.720 --> 0:06:55.440 what in the fuck, Like I've grown up with this music. 0:06:55.560 --> 0:06:58.760 I never thought I would see the day were those 0:06:58.839 --> 0:07:01.680 kinds of songs that like Mike Yos listened to at 0:07:01.680 --> 0:07:05.160 the Gannasada would now be on the Tonight Show with 0:07:05.240 --> 0:07:08.640 Jimmy Fallon, like that was a really big deal, And 0:07:09.000 --> 0:07:11.360 I just want to talk about for you as a journalist, 0:07:11.840 --> 0:07:14.240 did that feel as significant for you as it did 0:07:14.240 --> 0:07:16.040 for me? Or did you think did you see this 0:07:16.080 --> 0:07:17.440 coming long before it happened. 0:07:17.960 --> 0:07:19.680 No, I think you're definitely right. 0:07:19.720 --> 0:07:22.840 I think that moment on on like Late Night Show, 0:07:23.120 --> 0:07:24.920 it was a Late Night Show history moment, you know, 0:07:25.280 --> 0:07:28.800 having a Mexican artist on a platform that big, not 0:07:28.880 --> 0:07:32.400 just performing but doing a full interview, and it was 0:07:32.480 --> 0:07:34.800 bringing what my parents were listening to in my at 0:07:34.840 --> 0:07:37.760 the Carnasada, but propelling it to a new generation of 0:07:37.840 --> 0:07:40.800 listeners that are born in the US like I am, 0:07:41.200 --> 0:07:44.120 and are listening to music in both Spanish and English, 0:07:44.320 --> 0:07:47.320 but are still connected to those deep Mexican roots. And 0:07:47.360 --> 0:07:50.720 I think that's what makes this different. It's not Lostida's 0:07:50.720 --> 0:07:54.160 at northey're born in Mexico making music for Mexican people 0:07:54.160 --> 0:07:56.960 who now live here. It's the kids of Lostida's at 0:07:57.000 --> 0:08:00.679 Norte making music for kids who born here. 0:08:00.760 --> 0:08:03.520 And I think that that's what I'm saying now right, And. 0:08:03.520 --> 0:08:04.960 You know it's funny you saying that, because I feel 0:08:05.000 --> 0:08:09.960 like it's also helping the Leonosabo kids learn Spanish just 0:08:10.160 --> 0:08:11.800 you know, because they know some words, but they're just 0:08:11.800 --> 0:08:14.360 getting a little bit more familiar with singing it because 0:08:14.360 --> 0:08:17.160 the sound is cool, like as opposed to being embarrassed, 0:08:17.160 --> 0:08:19.600 where you know, someone might have felt like that before 0:08:19.640 --> 0:08:21.560 because the music wasn't ass popular. 0:08:21.960 --> 0:08:22.920 Yeah, no doubt about that. 0:08:22.960 --> 0:08:25.000 I mean, I think there's always this kind of you know, 0:08:25.040 --> 0:08:28.360 when you're first generation, like I am right born here, 0:08:28.400 --> 0:08:29.640 both my parents not born here. 0:08:29.840 --> 0:08:32.000 Yeah, you're kind of like ni that, yimi that yem. 0:08:32.120 --> 0:08:36.000 Yeah, No, That's what I'm saying, you know, And sometimes 0:08:36.040 --> 0:08:37.400 you're like, but am I American? 0:08:37.520 --> 0:08:39.199 Or am I Mexican? Can I be both? 0:08:39.559 --> 0:08:41.880 And so to have this music Gomas, like you said, 0:08:41.920 --> 0:08:47.160 that's really derivative of our parents' generation, but first and 0:08:47.200 --> 0:08:49.840 foremost created for this generation, it feels like we now 0:08:49.880 --> 0:08:51.520 have something of our own, and I think that's a 0:08:51.600 --> 0:08:53.120 really beautiful. 0:08:52.640 --> 0:08:53.560 Space to exist in. 0:08:54.040 --> 0:08:57.400 And I do want to quickly do a Gorrillos bumbados 0:08:57.440 --> 0:08:59.720 one oh one, because a lot of our listeners like 0:09:00.040 --> 0:09:02.440 this could be the first time they're really assigning the 0:09:02.559 --> 0:09:05.600 genre to hearing that music, You're like, well, I've heard it. 0:09:05.640 --> 0:09:07.880 I like it, but what exactly is it? 0:09:07.960 --> 0:09:11.280 So if you're listening and you're not too familiar with 0:09:11.400 --> 0:09:17.000 the genre, So these songs come from classic Mexican gorridos, right, which, 0:09:17.160 --> 0:09:19.480 like Domas was saying, is kind of this like subgenre 0:09:19.559 --> 0:09:24.199 of regional Mexican music, and gorridos umbados kind of combine 0:09:24.360 --> 0:09:27.800 the sounds of regional Mexican music with more modern sounds, 0:09:27.880 --> 0:09:30.079 so things that you might hear in more urban music, 0:09:30.080 --> 0:09:32.800 whether that's like hip hop or tracked. 0:09:33.040 --> 0:09:36.400 Right. And when you look at lyrics right. 0:09:36.520 --> 0:09:39.400 Sometimes you see a lot of explicit content in there, 0:09:39.520 --> 0:09:42.480 not gonna lie, and they do address a lot of 0:09:42.520 --> 0:09:46.120 like common themes that you used to see present in 0:09:46.400 --> 0:09:49.840 Mexico and across Mexico, so like violence, life in different 0:09:49.840 --> 0:09:53.439 types of neighborhoods. There's a lot of references to firearms. 0:09:53.600 --> 0:09:55.679 Domas and I leave anything out like goes that a 0:09:55.720 --> 0:09:58.240 good explanation of what it kind of is. 0:09:58.880 --> 0:09:59.640 Yeah, I think so. 0:10:00.160 --> 0:10:02.600 I think if you think of corridos, the classic corrido, 0:10:02.960 --> 0:10:06.720 it's storytelling at its finest. It's telling a story about 0:10:06.760 --> 0:10:10.080 what happened in your pueblo that you want to share 0:10:10.120 --> 0:10:12.680 with another bueblo. That's how they would get stories across 0:10:12.720 --> 0:10:15.240 and tell the stories of their communities in Mexico. 0:10:16.080 --> 0:10:17.760 And so now we bring that to the. 0:10:17.760 --> 0:10:20.800 Twenty first century with the existence of rap and hip 0:10:20.840 --> 0:10:24.800 hop and also the changing landscape of like nacuoculture in Mexico, 0:10:25.200 --> 0:10:28.320 and it's now kids singing about their current lifestyles and 0:10:28.360 --> 0:10:31.400 what they're going through and they're living today. So it's 0:10:31.520 --> 0:10:34.760 bringing those like that same sort of storytelling but to 0:10:34.800 --> 0:10:38.040 the twenty first century and with a touch of like personality. 0:10:38.480 --> 0:10:39.960 Yeah, because I was going to say, I kind of 0:10:39.960 --> 0:10:43.000 feel like sometimes the song can feel a little emo 0:10:43.640 --> 0:10:47.000 like emo, like how Juice World had emo rap totally, 0:10:47.120 --> 0:10:49.000 Like I kind of feel like they talk about like 0:10:49.400 --> 0:10:51.560 it's a little more emotional than just like what it 0:10:51.640 --> 0:10:53.440 used to be the corridos that we heard before, Like 0:10:53.600 --> 0:10:55.720 these guys are also just kind of like, oh well, 0:10:56.040 --> 0:10:57.280 I'm kind of going through. 0:10:57.120 --> 0:10:59.080 This where it wasn't really like that before. 0:10:59.320 --> 0:11:02.520 Yeah, so you'll here, of course, like how Leanna was 0:11:02.520 --> 0:11:06.640 saying about there being parties and drugs maybe in violence. 0:11:06.640 --> 0:11:08.600 But there's also a lot of the Emao songs of 0:11:08.679 --> 0:11:11.240 like I Miss You So Much. There's one Vessel Pluma 0:11:11.320 --> 0:11:15.360 song called Lagunas where he sings with this songwriter Hasel 0:11:15.440 --> 0:11:19.560 Nunez about swimming through lagunas like these poles of water 0:11:19.600 --> 0:11:21.440 in my brain of how much I love you and 0:11:21.520 --> 0:11:24.319 miss you and and it's like these displays of affection 0:11:24.440 --> 0:11:28.080 that you see in Mexican telenovela, but you're hearing them 0:11:28.120 --> 0:11:29.560 in a corrido tumbalo maybe. 0:11:29.960 --> 0:11:30.960 H yeah. 0:11:31.040 --> 0:11:33.120 I mean that's what I found about it, And I 0:11:33.120 --> 0:11:35.000 think it's so important that you brought that up, because 0:11:35.000 --> 0:11:37.880 I do think that storytelling is at the forefront, right, 0:11:37.880 --> 0:11:40.160 like when you think of the word gorrido, right, Like 0:11:40.240 --> 0:11:43.320 we're literally running our stories from town to town, and 0:11:43.360 --> 0:11:45.800 now these kids are using a different medium to tell 0:11:45.840 --> 0:11:48.120 those stories, right, Like they didn't have TikTok back then. 0:11:48.200 --> 0:11:50.599 Like now we're sharing this socially, right, We're able to 0:11:50.640 --> 0:11:53.160 share these stories digitally with each other. And I think 0:11:53.200 --> 0:11:55.760 that has really led to this explosion of this music, 0:11:55.840 --> 0:11:58.880 because you can live in the farthest end of the 0:11:58.880 --> 0:12:01.200 world and still be able to hear a story that 0:12:01.240 --> 0:12:04.520 you connect with musically, which I think is amazing. But 0:12:04.559 --> 0:12:07.280 I also from a fashion perspective, what I think is 0:12:07.320 --> 0:12:11.200 amazing is when I think about Lospiga's right I think 0:12:11.240 --> 0:12:15.160 of like a very classic Mexican dress, right, Like I'm 0:12:15.160 --> 0:12:18.280 thinking of the jeans, the bortas, like the big belt buckle, 0:12:18.360 --> 0:12:19.360 the sombreros. 0:12:19.400 --> 0:12:21.160 Like there's horses in the videos. 0:12:21.760 --> 0:12:27.040 These guys like Beeso Pluma Nada. That's not how they're dressing. 0:12:27.080 --> 0:12:29.560 I mean they are in like head to toe designer. 0:12:29.640 --> 0:12:32.000 They're like cruisin on ATVs in the desert. They have 0:12:32.160 --> 0:12:36.040 really adopted a very different set of visuals to represent 0:12:36.240 --> 0:12:39.559 their music. Do you think that's also helped really popularize 0:12:39.640 --> 0:12:40.640 the genre as well? 0:12:41.160 --> 0:12:41.680 I think so. 0:12:41.800 --> 0:12:43.600 I mean, I think it's part of that's just part 0:12:43.600 --> 0:12:46.360 of their lifestyle now. You know, you see kids in 0:12:46.400 --> 0:12:49.199 Mexico and they're not going to be wearing sombreros and 0:12:49.640 --> 0:12:54.200 writing horses, you know, like a mixed no. And it 0:12:54.240 --> 0:12:56.520 goes back to those hip hop influences a lot of 0:12:56.559 --> 0:12:58.680 the times as well. You think of somebody like Naa 0:12:59.320 --> 0:13:02.280 Nata who came to the US, or for Satahia that 0:13:02.600 --> 0:13:05.960 grew up in southern California surrounded by these neighborhoods that 0:13:06.040 --> 0:13:09.320 were probably Black dominated. We're black and Latino dominated, and 0:13:09.360 --> 0:13:13.040 those two cultures come together to produce what we're seeing now. 0:13:13.080 --> 0:13:16.839 With with the Corrios Tomlos that connects specifically with the 0:13:17.240 --> 0:13:19.360 kids that were born over here, you know, and those 0:13:19.400 --> 0:13:22.120 no kids that you were mentioning Jessin do. 0:13:22.120 --> 0:13:24.640 You know Sabo, No question about it. 0:13:24.679 --> 0:13:27.520 And I think with this explosion in their popularity, I 0:13:27.559 --> 0:13:29.240 want to get into them specifically. 0:13:29.320 --> 0:13:29.440 You know. 0:13:29.480 --> 0:13:31.160 We keep saying the same three names because those are 0:13:31.200 --> 0:13:33.760 the ones that keep coming up for us, so besl Pluma, 0:13:33.960 --> 0:13:37.200 Natan and Sara Hida. And as we were producing this 0:13:37.280 --> 0:13:39.079 episode and writing it, we're like, we need to get 0:13:39.080 --> 0:13:41.800 themas in here to really fill us in on how 0:13:41.800 --> 0:13:45.320 they started and most importantly where they're going. Right, we 0:13:45.360 --> 0:13:46.760 want to know what the future is going to look 0:13:46.800 --> 0:13:50.079 like for them. So let's kick it off with bessel Pluma. 0:13:50.280 --> 0:13:53.520 How do you think Besl became the face of this 0:13:53.640 --> 0:13:54.560 genre the mus. 0:13:55.000 --> 0:13:57.040 I mean, that's that's such a loaded question, you know, 0:13:57.080 --> 0:14:00.320 because it took four or five six bezol Pluma before 0:14:00.360 --> 0:14:03.560 bezl Pluma for us to get the one that would 0:14:03.640 --> 0:14:06.480 really propel the genre. And it was in part are 0:14:06.800 --> 0:14:09.200 very much thanks to a by La Sola, which is 0:14:09.280 --> 0:14:13.040 actually a Laos song that besil Bluma's featured on, but 0:14:13.120 --> 0:14:14.600 around the time that that song took off. 0:14:14.679 --> 0:14:17.280 Bessel Bluma had another song, lave Bee, which is. 0:14:17.280 --> 0:14:19.560 More of a song that he was on love that 0:14:19.640 --> 0:14:22.360 song that was also taking off, So it just propelled it. 0:14:22.400 --> 0:14:25.360 You know, he really blew up and it was top 0:14:25.360 --> 0:14:26.160 of the charts. 0:14:25.960 --> 0:14:27.800 You know, I mean not just top of the charts, 0:14:27.840 --> 0:14:30.960 you guys, I mean he actually was the most stream 0:14:31.080 --> 0:14:34.120 artist on Spotify in March twenty twenty three, meaning he 0:14:34.400 --> 0:14:36.760 surpassed bad Bunny, who was one of I think our 0:14:36.840 --> 0:14:40.240 opening icon when we started this series. So even though 0:14:40.240 --> 0:14:42.640 it might have felt, you know, to the Maass's point 0:14:43.080 --> 0:14:46.000 like overnight, it wasn't. There was a lot of foundational 0:14:46.240 --> 0:14:49.720 that allowed him to kind of step into this role. Now, 0:14:50.200 --> 0:14:53.480 what do you know about bessel Pluma's background that might 0:14:53.520 --> 0:14:55.920 be interesting to our listeners? The must that we may 0:14:55.960 --> 0:14:58.160 not know because I know you've done a lot of 0:14:58.200 --> 0:15:00.680 writing about him. I know you've covered an his album 0:15:00.920 --> 0:15:03.600 in great detail. So what are some interesting things about 0:15:03.680 --> 0:15:07.320 him as a person that could be interesting to us totally? 0:15:07.520 --> 0:15:09.920 Well, everybody, if you think of bessel Pluma, you think 0:15:09.960 --> 0:15:10.560 of his haircut. 0:15:10.760 --> 0:15:14.000 Yes, the haircut was an accident, accident. 0:15:14.440 --> 0:15:16.800 Yeah, he said before that he got a haircut and 0:15:16.880 --> 0:15:19.080 it like the guy like walked away or something and 0:15:19.120 --> 0:15:20.360 he saw he was like, wait, I'm just going to 0:15:20.480 --> 0:15:22.760 keep it like that, So it wasn't meant to be, 0:15:22.960 --> 0:15:24.960 and then he kept it and now he's back to 0:15:25.040 --> 0:15:27.200 this like sexy best of Bluma like that you would 0:15:27.240 --> 0:15:30.720 never expect. But Besol grew up in Walladajda surrounded by 0:15:30.760 --> 0:15:34.440 a lot of musical friends. He was in those environments 0:15:34.440 --> 0:15:36.680 that maybe weren't the safest and that really played a 0:15:36.760 --> 0:15:38.520 role in the sort of music he started to make. 0:15:38.600 --> 0:15:41.760 Really early on, he connected with a lot of artists 0:15:41.800 --> 0:15:44.800 that he's still connected with today, back when they were 0:15:44.840 --> 0:15:48.400 not famous at all. I mentioned this songwriter, Hacier Nunez, 0:15:48.440 --> 0:15:51.720 who is kind of his like right hand pen, you know, 0:15:52.240 --> 0:15:53.200 he's his songwriter. 0:15:53.320 --> 0:15:54.720 He's now signed to his label. 0:15:55.640 --> 0:15:58.560 And they met really early on when when Bessel was 0:15:58.600 --> 0:16:01.560 a teenager and maybe had like one YouTube video out, 0:16:01.920 --> 0:16:04.480 and they quickly built a friendship and have been together 0:16:04.800 --> 0:16:08.000 through the ups and downs and most recently the ups, 0:16:08.040 --> 0:16:11.160 you know, of building this career. So I think it's 0:16:11.200 --> 0:16:14.880 really cool to see how they've built family within the 0:16:14.960 --> 0:16:17.440 genre and like have used each other to really like 0:16:17.920 --> 0:16:20.920 grow and propel their careers together. 0:16:21.040 --> 0:16:25.320 And Somas where do you see him going? Like, what 0:16:25.400 --> 0:16:28.720 do you think is the next natural evolution for him 0:16:28.720 --> 0:16:31.040 as a musician. Do you see him continuing to stay 0:16:31.520 --> 0:16:33.640 kind of honest and true to this genre or do 0:16:33.680 --> 0:16:36.520 you think he has aspirations to step out of this. 0:16:37.520 --> 0:16:40.240 I think it's a good mix because I think he's 0:16:40.280 --> 0:16:42.960 always going to be a corrio tumlo artist. He's always 0:16:43.000 --> 0:16:46.760 going to be making Mexican music. I think he shines 0:16:46.800 --> 0:16:48.920 sometimes when he steps out of his comfort zone. He 0:16:48.960 --> 0:16:51.440 has a song with Kayli Uccis or his voice is 0:16:51.440 --> 0:16:53.040 like it's not on a pop song and I'm like, 0:16:53.120 --> 0:16:56.720 holy smack, Like why why is my gay radar is 0:16:56.760 --> 0:16:58.080 like ooh, this is music? 0:16:58.120 --> 0:16:59.000 I like, you know what I mean? 0:16:59.040 --> 0:17:01.040 Like It's like I can sometime I feel like I 0:17:01.080 --> 0:17:03.480 would tune into my Mexican radar and then my gay one. 0:17:03.520 --> 0:17:05.479 When I listened to Kylie wach Is the gay one, 0:17:05.560 --> 0:17:08.080 and I'm like, here's special coming into that world and 0:17:08.119 --> 0:17:11.080 it works. It makes sense because Besil has such a 0:17:11.119 --> 0:17:13.679 distinct voice, but he can play around with it and 0:17:13.760 --> 0:17:14.920 really do something special. 0:17:15.359 --> 0:17:17.440 I love that. I can't wait to see what he does. 0:17:17.520 --> 0:17:20.119 Honestly, I mean, I really think even watching interviews, like 0:17:20.160 --> 0:17:24.679 I remember watching him in an interview when he was 0:17:24.760 --> 0:17:27.840 a guest with Becky g I think you were at 0:17:27.960 --> 0:17:30.679 his Coachella set with her, and I remember watching an 0:17:30.720 --> 0:17:34.040 interview and thinking, Wow, he really needs some media training. 0:17:34.119 --> 0:17:37.040 Like he could I could tell that fame was really new, right, 0:17:37.119 --> 0:17:40.280 this was like an unchartered waters for him, and watching 0:17:40.359 --> 0:17:43.600 him recently, he's really stepping into his own and it's 0:17:43.640 --> 0:17:45.600 incredible to watch the growth that has happened. I mean 0:17:45.640 --> 0:17:48.120 that was literally a year and a half ago, and 0:17:48.240 --> 0:17:50.240 I feel like so much has changed for him musically, 0:17:50.320 --> 0:18:00.880 and we just can't wait to see what happens next. 0:18:04.160 --> 0:18:06.359 Somebody else that we've got to talk about is a 0:18:06.440 --> 0:18:10.320 Natano who is affectionately referred to as Nata. 0:18:10.680 --> 0:18:13.720 So share with us a little bit about his background. 0:18:13.760 --> 0:18:15.639 We know that he moved to La to start his 0:18:15.720 --> 0:18:18.439 music career when I think he was just seventeen, But 0:18:19.080 --> 0:18:21.879 what is his kind of space and what is the 0:18:22.000 --> 0:18:24.280 territory that he really dominates in this genre? 0:18:24.800 --> 0:18:28.440 If you ask pessol Pluma who the king of corios 0:18:28.440 --> 0:18:32.200 Tomos is, it's natan Cano. He is the person who 0:18:32.240 --> 0:18:35.480 like baptized this genre as corrio tombalo. 0:18:35.760 --> 0:18:39.440 He's the one who created this. So the movement starts 0:18:39.480 --> 0:18:40.320 with Nata. 0:18:40.960 --> 0:18:43.359 Well, actually I would say aria caa macho, who is 0:18:43.400 --> 0:18:46.439 an artist that came before Natanel Well maybe the godfather 0:18:46.480 --> 0:18:50.720 who like introduced what would become asquiral toumbabo. But in 0:18:50.760 --> 0:18:54.600 its essence, Natano is that artist that really created this 0:18:54.720 --> 0:18:58.080 genre and this space for artists who who live that 0:18:58.280 --> 0:19:02.000 like in between line between him pop trap and corridos 0:19:02.000 --> 0:19:03.040 and combine the. 0:19:03.000 --> 0:19:04.200 Two super effortlessly. 0:19:05.040 --> 0:19:07.640 And he was the first one to collaborate with Bad 0:19:07.680 --> 0:19:13.560 Bunny really way before we had Mickel Porciento, like before 0:19:13.640 --> 0:19:16.840 all of that. Really yeah, Bad Bad Bunny believes in 0:19:16.880 --> 0:19:19.800 not Acano's vision and joined him for a remix because 0:19:19.800 --> 0:19:20.480 he knew. 0:19:20.280 --> 0:19:21.200 This was going to be it. 0:19:21.760 --> 0:19:23.080 That's amazing. I had no idea. 0:19:23.119 --> 0:19:25.080 I thought that was the first time Bad Bunny had touched, 0:19:25.520 --> 0:19:27.960 you know, like you said this the genre. I didn't 0:19:28.000 --> 0:19:30.480