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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,

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Speaker 1: border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security Earners.

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Speaker 3: What's going on?

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Speaker 4: Listen, eylu is relaunching, revamping, retooing. That's why we're creating

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Speaker 4: a new educational experience that's more expensive.

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Speaker 5: Shot.

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Speaker 6: Tell what we got, Yes, twenty twenty three. We got

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Speaker 6: a lot in still a lot playing for you guys.

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Speaker 6: So you know that EYLU already includes monthly financial planning

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Speaker 6: calls with Me, book club calls with Troy, real estate

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Speaker 6: calls with MG the Mortgage Guy, access to the Home

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Speaker 6: Buying Blueprint.

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Speaker 5: Volume one and Volume two.

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Speaker 6: Part of the revamp will include twenty seven local chapters

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Speaker 6: from across the United States, live interactive teaching hands on

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Speaker 6: not just pre recorded videos, plus fifteen brand new curriculums.

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Speaker 3: The biggest just got bigger.

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Speaker 7: Head over to e y L University dot com. That's

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Speaker 7: EYL you n I V E R s I T

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Speaker 7: Y dot com.

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Speaker 6: See you there, all right, Gush, welcome back, Yes, y L,

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Speaker 6: We're back home. So this is going to be an interesting,

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Speaker 6: very dope conversation. We've never talked to anybody in this

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Speaker 6: realm now before. And it's a multi billion dollar industry

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Speaker 6: for sure, and it's one of the fastest growing sports.

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Speaker 6: It has been one of the fast growing sports for

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Speaker 6: a long time, especially ever since Lil Wayne started.

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Speaker 1: Yeah.

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Speaker 4: Wayne, I mean there's some guys prior to that, Tony,

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Speaker 4: I'm taking our culture, our culture for sure.

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Speaker 6: You ain't see like mac maine said that like you

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Speaker 6: like he was, like, yo, you did change that We

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Speaker 6: got in the hood in New Orleans, like riding skateboards

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Speaker 6: like I've never seen that before.

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Speaker 4: It was like Wayne, And right when Wayne was doing it,

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Speaker 4: we had Loupe come in with the kick, push and up.

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Speaker 3: Don't get Ano credit though, should.

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Speaker 5: But he's not a skateboarder.

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Speaker 3: He was the whole song was about it.

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Speaker 6: He said that he actually all you probably notice he

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Speaker 6: might he got pushed back from the skateboard community because

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Speaker 6: he was because he wasn't a skateboarder. He's just a

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Speaker 6: writer and he wrote to some he's not like a

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Speaker 6: passionate skateboard right, yeah, flash back to.

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Speaker 5: Lupez for sure.

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Speaker 3: You know what it was to like that song still

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Speaker 3: introduced so many kids to the actual sports culture, you

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Speaker 3: know what I mean. Like so it's still had a moment.

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Speaker 3: But you guys getting a skateboard p so we were

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Speaker 3: getting we.

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Speaker 5: Were getting there.

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Speaker 3: Skateboard skateboard p don't forget for real for a reason.

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Speaker 5: Played the part in the culture for sure.

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Speaker 6: So now you syl Vest young legend in the game

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Speaker 6: from Queens and he's a professional BMX rider and he's

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Speaker 6: huge on social media, over five hundred thousand. He got

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Speaker 6: endorsement deals from Nike, from Brand Jordan from g Shock.

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Speaker 6: Yeah he's also crazy. He's also an entrepreneur. That was crazy. Yeah,

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Speaker 6: he's an entrepreneur and an ambassador for the skateboard culture.

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Speaker 3: And he's some bicycle coach.

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Speaker 5: Bicycle coach not to well, he is two wheels.

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Speaker 4: Yees, they're very they're very I would say, like I

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Speaker 4: call it X games, but I don't even want to,

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Speaker 4: like even I don't know how you feel about that,

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Speaker 4: like BMX athlete or just because I've heard it in

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Speaker 4: plenty of things.

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Speaker 3: It's like, yo, you're just a professional athlete. First of all,

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Speaker 3: professional BMX athlete got you first and foremost.

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Speaker 6: And the bike and the bike culture has also. It's

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Speaker 6: interesting because like you the pedal bike. But then you

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Speaker 6: have like the meek Mill situation, like and those guys

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Speaker 6: Philly and Baltimore where they they turned up too, and

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Speaker 6: they it was a whole different way. Like I feel

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Speaker 6: like growing up basketball football for black people, that's what

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Speaker 6: you were looking at. Nobody was looking at alternative X

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Speaker 6: games as a career as even something that was cool.

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Speaker 4: I feel like when you so like I feel like

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Speaker 4: bikes were part of all of our lives, right.

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Speaker 6: No, just riding a bike, but that's how it say.

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Speaker 6: It wasn't like you doing a sport out of it.

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Speaker 3: I can do something.

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Speaker 6: Nobody ever thought about riding a bike or a skateboard

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Speaker 6: or none of that was looked at as cool.

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Speaker 4: So I mean even like video games, like we used

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Speaker 4: to play it, but we never thought like how do

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Speaker 4: we turn this into something?

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Speaker 6: No, for sure, But then that changed in the two

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Speaker 6: thousands and now it's just part of the fabric of culture.

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Speaker 5: Like they don't even look, you don't even think about it.

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Speaker 6: You see a skateboard park, you see a bike park,

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Speaker 6: you see any of that type of vibe. You don't

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Speaker 6: really even it's not a big deal. But before it

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Speaker 6: would be like, Yo, what's he doing? What's going on here?

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Speaker 6: If they were black, you would be like why is

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Speaker 6: he doing that? Like what is he doing?

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Speaker 5: So, yeah, thank you for joining us.

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Speaker 3: And thank you for breaking that barrier. I appreciate it.

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Speaker 5: Sure. The last time that we were together was in.

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Speaker 3: Paris, a great a great running and.

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Speaker 5: A very small club. Perhaps that was the last time.

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Speaker 6: That was the first time we actually linked and I

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Speaker 6: actually reached out to you on Instagram a couple of

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Speaker 6: years ago. I want to get you on the show, bro.

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Speaker 3: Yeah, I said, we said I got the DM twenty twenty. Yeah, certainly. Yeah,

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Speaker 3: during the pandemic.

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Speaker 4: It was during the pandemic we were watching your heir

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Speaker 4: go right here. It was like he pulled it up

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Speaker 4: because I figured it was like, hey, yo, lovely, what

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Speaker 4: you're doing, We'll love to connect. It was like yeah, bro, yeah, Bro,

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Speaker 4: I was like, Yo, what's left us on scene?

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Speaker 5: That's a fact. That's a fact. They didn't take it personally.

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Speaker 3: I'm doing something, man, a bunch of deals. Yeah. Listen,

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Speaker 3: we were still working during during the pandemic. Man, we

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Speaker 3: have to figure out different ways to it happens, to

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Speaker 3: still make things happen. Never personal. We were like, when

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Speaker 3: the time comes, it's going to be the right to happen.

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Speaker 3: So that's all it is.

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Speaker 5: Oh yeah, I thank you for joining us.

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Speaker 3: I appreciate you.

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Speaker 6: Feelers man, dope conversation I'm looking forward to having. So,

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Speaker 6: all right, how do you get into riding bikes?

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Speaker 3: I think it's similar to what we just spoke about, right,

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Speaker 3: like riding bikes in the neighborhoods that we come from

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Speaker 3: is just part of childhood, right, It's like a write

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Speaker 3: a passage. And then from that, for me, it was

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Speaker 3: like a right, well, how do I pop a Willie?

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Speaker 3: How do I do a bunny hop? And started making

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Speaker 3: ransom things of that nature man, And that's like I

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Speaker 3: fell in love with it yourself. A lot of it, yeah,

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Speaker 3: a lot of it. Yeah. It's just like falling, falling,

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Speaker 3: breaking scrapes, you know what I mean, Like you just

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Speaker 3: have it's like that. It's the typical learning curve, you know.

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Speaker 4: So you you're doing the ramps and you're riding just

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Speaker 4: for fun. But at some point and because like I know,

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Speaker 4: you're you're born in the eighties, raised in the nineties,

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Speaker 4: but like X games becomes a thing even like we

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Speaker 4: gotta give credit to like the Tony Hawk video games

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Speaker 4: like that brought people into the culture. At what point

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Speaker 4: did you say, like this something I want to actually

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Speaker 4: do for like a career.

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Speaker 3: I've seen it on team right, so you would see

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Speaker 3: some of those programmers like X get things of that nature.

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Speaker 3: I seen guys riding BINGX bicycles and they were dope kids,

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Speaker 3: sponsor logos all over their helmets and they chest passed

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Speaker 3: on their bikes or whatnot, and they was living like

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Speaker 3: this BMX rock star lifestyle and I was like, man,

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Speaker 3: I want to do that, Like that looks dope. At

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Speaker 3: that point in time, I was already in love a

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Speaker 3: bicycle riding. You. I mean, I was already doing my

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Speaker 3: thing in the hood, trying to figure it out. Then

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Speaker 3: I've seen what the potential could be. And once I

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Speaker 3: understood that, I was like, no, I'm locked in.

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Speaker 5: So well, what point do you make this a career?

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Speaker 3: When I went pro so at the age of twelve,

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Speaker 3: I started to again like really get into it right

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Speaker 3: and identify this is what I wanted to do. And

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Speaker 3: from there it was like every moment I had, like

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Speaker 3: it was on my bicycle. I came home from school,

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Speaker 3: dropped my bag, jumped on my bike, came home like

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Speaker 3: when like the lights turned on. You know what I mean,

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Speaker 3: My mom isn't wilding up on the weekends. Is wake

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Speaker 3: up on Saturday morning early, ride all day, Sunday, ride

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Speaker 3: all day. And then through that, right I started to

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Speaker 3: leave my neighborhood, go to go to like Manhattan or

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Speaker 3: go to Brooklyn and things of that nature, and the

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Speaker 3: bike on a bike jump on the train, go to whever,

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Speaker 3: you know what I mean, just to explore New York

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Speaker 3: City kind of seeking out other kids who are riding

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Speaker 3: v mex bikes. And as I met different kids and

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Speaker 3: the information got exchanged right where it was like, oh,

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Speaker 3: check out this magazine and check out this tape, check

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Speaker 3: out this dvd, whatever the case is, started to learn

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Speaker 3: more about, Okay, this is the path that I needed

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Speaker 3: to take in order to turn pro and put myself

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Speaker 3: in like the right position the time that I went into.

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Speaker 3: Like what is the process.

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Speaker 6: What's the process to even turn pro? Like is there

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Speaker 6: a tryout? Do you have to get accepted into? Like

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Speaker 6: how does that even? Because we know how to turn

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Speaker 6: pro in basketball football, but I don't know how to

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Speaker 6: I'm assuming most people don't know how to turn pro

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Speaker 6: in your sport.

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Speaker 3: So unlike basketball football, right where like you go to

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Speaker 3: high school and then you go to college and then

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Speaker 3: you enter the draft with being mess different. Right, It's

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Speaker 3: it's it's like the brands, the bike brands turn guys pro.

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Speaker 3: You know, So it's about again meeting like the right people,

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Speaker 3: meeting like like the team managers or meeting the company

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Speaker 3: owners or like the high level guys on those BMX teams,

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Speaker 3: and it's like word of mouth right where it's like

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Speaker 3: if you dope and you're killing it, and like they

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Speaker 3: catch with you and y'all vibe me, y'all click, like

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Speaker 3: they're gonna put the word in for you a sponsorship.

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Speaker 6: As soon as you start making money, you're pro basically,

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Speaker 6: not like you don't sign a contract to get into

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Speaker 6: a league.

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Speaker 3: Now just like no league. Like you sign a contract,

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Speaker 3: you sign up a professional contract. Yeah with said brand, right,

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Speaker 3: Like the brand turns you pro. Like the brand says, Okay,

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Speaker 3: now you're a professional BMX athlete. So this is like

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Speaker 3: two thousand and five, you're eighteen, yeah, right, so this

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Speaker 3: is YouTube thousand and five, thousand, thousand and five. So

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Speaker 3: I think there's a couple of things to unpack there, right.

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Speaker 4: Number one, when we think of athlete, we think basketball,

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Speaker 4: we think football players. We cater around them, We make

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Speaker 4: sure that they make it out the neighborhood. I wonder

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Speaker 4: what that was like, and I'm kind of hearing it

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Speaker 4: because you have to travel outside the neighborhood to find

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Speaker 4: people that were doing something similar. But how do you

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Speaker 4: get notoriety? Because this is before social media? There's no Instagram.

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Speaker 4: Facebook is just starting on college campuses around this time,

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Speaker 4: and YouTube isn't really something that people are watching.

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Speaker 3: So how do you How do the brands even find you?

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Speaker 3: I mean so like again, like it's being in the

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Speaker 3: right place at the right time, you know what I mean. Oh,

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Speaker 3: some people will make sponsor me tapes, So you'll film

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Speaker 3: yourself and you'll send it to the brand, you know

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Speaker 3: what i mean. Like if they if they like what

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Speaker 3: you do, they may hit you back, like they may

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Speaker 3: send you some product. If not, it's crickets, you know

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Speaker 3: what I mean. But a lot of times it's that

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Speaker 3: it's so so gone to certain bme's competitions, right and

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Speaker 3: like again showing off your time. Right. So there was

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Speaker 3: like some local contests in New York that I went

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Speaker 3: to just to get that exposure because at that point

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Speaker 3: in time, the main media in BMX was either the

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Speaker 3: magazines or the videos, Like the videos came out once

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Speaker 3: every few months, what the case may be, you know

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Speaker 3: what I mean. So it was difficult. It was difficult

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Speaker 3: to get that exposure. Man.

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Speaker 4: So I'm thinking, like this is like mixtape you're making.

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Speaker 4: You're making a mixtape.

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Speaker 3: Yeah, man, that exactly what it's like, Brote.

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Speaker 5: So, who was the first company that sponsored you.

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Speaker 3: There was a brand in New York called Based Brooklyn

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Speaker 3: t shirt brand and it was like sponsored guys, take

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Speaker 3: guys on like BMX trips, you know what I mean,

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Speaker 3: which was a big thing at that point in time

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Speaker 3: for someone to pay for you to go ride your

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Speaker 3: bike in another state, you know what I mean. It's

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Speaker 3: like they were first, and then shortly after the company

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Speaker 3: called Animal Bikes and they started flowing me product. Right,

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Speaker 3: So how it works in BMX is like you get flow,

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Speaker 3: which is like just free product. Then you're an amateur writer,

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Speaker 3: you know me when you can get a little more product,

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Speaker 3: a little more love, and then it's pro and then

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Speaker 3: you get money.

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Speaker 6: Then you get money at the PROG as the first compensation.

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Speaker 6: How much money did you make when you first like

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Speaker 6: the first day.

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Speaker 3: It was it was like it was like a few

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Speaker 3: hundred bucks, man, hundred hundred bucks at that point in time,

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Speaker 3: damn man.

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Speaker 5: And how long was that for?

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Speaker 3: For a year or so?

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Speaker 5: You know, hundred bucks for a year?

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Speaker 3: Yeah, until I turned pro? For really when I turned

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Speaker 3: pro and it changed completely. Want some imagere stuff.

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Speaker 5: Like with the pro well, how much was it when

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Speaker 5: you first turned pro?

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Speaker 3: I rather not speak about that, So let's talk about

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Speaker 3: the Dave Mirror, Right, this is the legend, super legend

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Speaker 3: at that point in your career, Like you're eighteen.

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Speaker 4: This is one of the guys you're looking up to

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Speaker 4: saying like, I hope they see what I'm doing. I

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Speaker 4: hope they can see my talent to the point where

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Speaker 4: it's like, all right, he's looking to sign me.

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Speaker 3: Like how did that meeting take place? For sure? So

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Speaker 3: at that point in time, we were filming for a

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Speaker 3: video call Flip Side, and the premise of the video

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Speaker 3: was it will take four up and coming BMX athletes.

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Speaker 3: I wasn't even pro yet, so amateur, and they would

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Speaker 3: take four pro guys and kind of put each other

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Speaker 3: in each other's worlds, you know what I mean. So,

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Speaker 3: so like we went down to North Carolina and we

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Speaker 3: met Dave Mirror and got to understand his world a

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Speaker 3: little bit more on was his private facility once his crib.

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Speaker 3: To see how he was living. It was super inspiring.

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Speaker 3: And at that point he was looking to sign riders.

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Speaker 3: He had just started a company called Miracle Bikes. He

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Speaker 3: was looking to start riders to sign some riders and

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Speaker 3: he signed me as the second rider to his team,

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Speaker 3: and that's when, like life change, I went. I went

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Speaker 3: pro at that point in time. Smart decision by him.

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Speaker 3: It was a great decision investment. But like those who

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Speaker 3: don't know who Dave Marror is, I would compare. I

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Speaker 3: would compare Dave Mirror to like the Michael Jordan of BMX,

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Speaker 3: and I mean he was that influential. He changed the game.

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Speaker 3: He set the tone like super successful within the game man.

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Speaker 3: And to have someone like him signed me, I was, Yeah,

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Speaker 3: I had just turned eighteen. Yeah, you know what I mean,

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Speaker 3: Like I'm still trying to figure a lot of things

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Speaker 3: out and he gave me a shot. You know, I'm

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Speaker 3: ever grateful. So you never competed in X games right

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Speaker 3: on like the pro level, like so there was once

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Speaker 3: or twice, I think twice I went. I went to

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Speaker 3: Brazil one time, and I went to Dubai. But at

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Speaker 3: that point I was already established in my career. I

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Speaker 3: didn't really care about righting X games. I went just

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Speaker 3: to travel. I wanted to go see what Brazil was like.

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Speaker 3: I want to see what Dubai was like. For me,

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Speaker 3: like competer was never important you know, like I didn't.

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Speaker 3: I didn't have to compete to turn pro and then

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Speaker 3: and in my circle, we didn't really care about that.

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Speaker 3: We were more cared about going out and film and content.

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Speaker 6: So I just want to deep dive into that follow over. Guys,

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Speaker 6: most people in most sports, it's their goal is to win, right,

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Speaker 6: whin a gold medal, win a championship, when whatever, Right, Like,

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Speaker 6: that's part of it. But you're saying, like you never

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Speaker 6: really cared about competition. Your thing was you're gonna viral,

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Speaker 6: you're making you're making a name for yourself, you're getting sponsorships,

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Speaker 6: and you just curre it in your own vibe. You

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Speaker 6: never cared about the actual competing in the sport, right, correct?

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Speaker 6: Why why that's interesting for us from a sports standpoint, Like.

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Speaker 3: Why so you have to break it down like this,

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Speaker 3: Right when it comes to action sports, Like there's two

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Speaker 3: different ways to go pro. Right, A lot of guys

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Speaker 3: would go and take that competition circuit and do that

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Speaker 3: and like that that contest series will help define those

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Speaker 3: guys turning pro. There's other guys who just free ride,

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Speaker 3: will go out and just create a video part. And

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Speaker 3: I will compare video part to like a musician's album, right,

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Speaker 3: where like you'll take let's call it a year out

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Speaker 3: and you'll go film your best stuff, right, and that

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Speaker 3: takes time to do that. It's a piece of art

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Speaker 3: in a sense that you put that out right and

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Speaker 3: and a lot of guys go pro that way, and

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Speaker 3: that was the way I went. It was more about

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Speaker 3: free riding and creating video parts and creating content, you know.

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Speaker 3: And because that was my route and I achieved some

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Speaker 3: much success from that route, I never cared about the competition.

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Speaker 6: It's about expression that competition, right, You never you never

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Speaker 6: look at you You never look at somebody like I'm

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Speaker 6: better than him, or I could do this, or I

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Speaker 6: want to battle him in this.

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Speaker 5: You never look at it like this.

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Speaker 3: You mean, like it's always going to be that, right,

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Speaker 3: because like with like as BMX Ritter is, like I

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Speaker 3: feel like we're always chasing that like that next trick

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Speaker 3: that's never been done before, you know what I mean,

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Speaker 3: And like that's the way that you really get your

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Speaker 3: rocks off, you feel me. So it was always that

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Speaker 3: for me, you know what I mean, Like, like I

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Speaker 3: knew where I stood amongst my peers in the world

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Speaker 3: of BMX, and then there was a part that was like, Okay,

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Speaker 3: how how far can I take it? Going this route?

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Speaker 3: Can I actually break the mold? And that's what end

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Speaker 3: up doing, you know, I prove that you don't need

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Speaker 3: a contest to become successful in the world of BMX. Yeah,

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Speaker 3: you know, and I started to chase that and that's

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Speaker 3: what became more like enticing for me. You know, that's

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Speaker 3: what interestant. So rather than a contest, you focus on

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Speaker 3: the content.

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Speaker 4: Right, So how did you because now you're a professional,

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Speaker 4: how do you build a team around you that's capturing

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Speaker 4: the content, Because like to do a trick, it might

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Speaker 4: take you, like you might be practicing that thing for

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Speaker 4: eleven hours straight and somebody has to capture that for

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Speaker 4: eleven hours straight for sure, So how did you go

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Speaker 4: about doing that? Because that could get pricey? So a

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Speaker 4: lot of times that are the companies I responsible.

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Speaker 3: They'll pay for the films, they'll pay for the photographers.

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Speaker 3: You know, there's certain situations where guys who were creating

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Speaker 3: different video projects, they'll go out and film with a

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Speaker 3: bunch of different guys and then they'll sell that video

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Speaker 3: podcasts how they got paid, you know what I mean.

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Speaker 3: So different ways of how it worked, and I started

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Speaker 3: to make enough money I started to pay for my

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Speaker 3: own guys to feel me like as simple as that.

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Speaker 3: How long is the typical filming for you? It's depending

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Speaker 3: on what you're filming, you know, it's always different, bro.

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Speaker 3: Like we spoke about earlier about time, Like the time

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Speaker 3: that has gone into my career is crazy, right. There's

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Speaker 3: certain tricks that I've chased for months, you know what

389
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Speaker 3: I mean, flying back and forth between New York and

390
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Speaker 3: LA or going to like certain places around the world

391
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Speaker 3: to land one trick because it meant that much to me,

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Speaker 3: Because I know, like, if I land this trick and

393
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Speaker 3: I put it in this video, that's going out of here,

394
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Speaker 3: you know what I mean. So I think people don't

395
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Speaker 3: really understand. It's like a lot of times you guys

396
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Speaker 3: see the end result, but there's a lot of energy

397
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Speaker 3: that goes into capturing these moments. You know, ten thousand Hours.

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Speaker 6: The go video series right on YouTube where you ride

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Speaker 6: in different parts of the world.

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Speaker 5: Talk about that, the.

401
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Speaker 6: Inspiration putting that together and how that all came about.

402
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Speaker 3: For sure. So I was at a point in my

403
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Speaker 3: life where I wanted to create a video platform that

404
00:20:09,280 --> 00:20:11,840
Speaker 3: I control one hundred and ten percent right. I didn't

405
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Speaker 3: want a brand tell me what to do, telling me

406
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Speaker 3: how to do it, and I also wanted to answer

407
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Speaker 3: a couple of questions right. People would always ask me,

408
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Speaker 3: how does it feel to rog your bike? Right when

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Speaker 3: you're in traffic or you're traveling the world and people

410
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Speaker 3: that like you're hanging out with. So I was like, well,

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Speaker 3: how do I answer these questions but also again create

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Speaker 3: something that I own completely, but also do it in

413
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Speaker 3: a way that's creative, something that's progressive, something that people

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Speaker 3: have like aren't seeing online right now. And between figuring

415
00:20:42,960 --> 00:20:45,560
Speaker 3: out that process, we started the Ghost series and we

416
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Speaker 3: filmed the first one in New York on a shoe

417
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Speaker 3: string budget. We probably had a couple thousand dollars to

418
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Speaker 3: do it, you know. It was my creative partner, Harrison Boyce,

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Speaker 3: and I took the entire summer of twenty fifteen to

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Speaker 3: shoot it, and at the end of that summer we

421
00:21:01,000 --> 00:21:03,280
Speaker 3: had an amazing piece of content. We had this four

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Speaker 3: minute video that in our opinion, was something again people

423
00:21:07,960 --> 00:21:10,359
Speaker 3: have never seen before. You know, everything from how we

424
00:21:10,400 --> 00:21:12,879
Speaker 3: shot it. We shot it like the POV standpoint, so

425
00:21:13,600 --> 00:21:15,720
Speaker 3: you can see what it's like to be on my

426
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Speaker 3: bike when I'm going up traffic the wrong way, when

427
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Speaker 3: I'm jumping down the staircase leaning on a bunch of

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Speaker 3: my friends. Right. We had like the cruise in there,

429
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Speaker 3: and we had like asat third and a bunch of

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Speaker 3: people were like, cameo in the video, these are my guys, right,

431
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Speaker 3: and it's like cool, Like, how we're gonna put this out?

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Speaker 3: So we went to YouTube right again, the platform that

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Speaker 3: we can control, and we put it out with no

434
00:21:38,720 --> 00:21:41,399
Speaker 3: real expectations. We just wanted to share the piece of content.

435
00:21:42,320 --> 00:21:45,520
Speaker 3: And that video went viral in a matter of days.

436
00:21:45,720 --> 00:21:46,880
Speaker 5: Was that your first YouTube video?

437
00:21:47,440 --> 00:21:49,000
Speaker 3: No, I did other videos before that.

438
00:21:49,000 --> 00:21:50,399
Speaker 5: That was the first of that series.

439
00:21:50,480 --> 00:21:52,879
Speaker 3: Yeah, the first one of that series. And man like

440
00:21:52,960 --> 00:21:55,160
Speaker 3: it went crazy, bro, People from all around the world

441
00:21:55,200 --> 00:21:58,520
Speaker 3: were hitting me up like can we like post a video?

442
00:21:59,560 --> 00:22:02,879
Speaker 3: Tell us more? Can we interview? And it was so

443
00:22:02,960 --> 00:22:05,320
Speaker 3: much that I learned within that process. Man, it was.

444
00:22:05,359 --> 00:22:08,679
Speaker 3: It was one like taking the control into my own hands.

445
00:22:09,200 --> 00:22:12,480
Speaker 3: It was two being fearless, you know what I mean?

446
00:22:12,600 --> 00:22:15,640
Speaker 3: Like being fearless on my bicycle was a natural thing.

447
00:22:16,040 --> 00:22:18,879
Speaker 3: But now transition that like fearlessness into what I was

448
00:22:18,880 --> 00:22:22,280
Speaker 3: creating as well, you know, and just believing in myself,

449
00:22:22,440 --> 00:22:25,360
Speaker 3: you know, believing in what will be created. And then

450
00:22:25,440 --> 00:22:27,480
Speaker 3: the power the internet did what the Internet did, man,

451
00:22:27,520 --> 00:22:31,919
Speaker 3: And after that going New York video went viral, man Like,

452
00:22:31,960 --> 00:22:35,440
Speaker 3: it just created this ripple effect right with, Like people

453
00:22:35,440 --> 00:22:37,080
Speaker 3: started to look at my brand differently.

454
00:22:38,920 --> 00:22:41,560
Speaker 4: You talked about some of the people that were in

455
00:22:41,600 --> 00:22:43,960
Speaker 4: that make cameos in it. Yeah, we always talk about

456
00:22:43,960 --> 00:22:49,280
Speaker 4: relationships and how you know they're more valuable than money. Well,

457
00:22:49,320 --> 00:22:53,800
Speaker 4: you nurturing those relationships prior to making the video? Like

458
00:22:54,160 --> 00:22:57,960
Speaker 4: how did people gravitate towards you being in the BMX world?

459
00:22:58,080 --> 00:23:00,240
Speaker 4: Like I always see you with It's not that I

460
00:23:00,240 --> 00:23:01,879
Speaker 4: can't think of somebody who you haven't been saying the

461
00:23:01,880 --> 00:23:04,160
Speaker 4: next two. But are people just looking like, yo, that's

462
00:23:04,160 --> 00:23:07,040
Speaker 4: the guy from the BMX video or are you introduce

463
00:23:07,119 --> 00:23:09,199
Speaker 4: him to him? How do you nurture relationships as you're

464
00:23:09,200 --> 00:23:09,879
Speaker 4: building that brand?

465
00:23:10,320 --> 00:23:14,040
Speaker 3: I mean it's well, first it's in regards to that

466
00:23:14,119 --> 00:23:16,080
Speaker 3: video in itself, it's New York City, right, I'm a

467
00:23:16,080 --> 00:23:18,440
Speaker 3: New York City kid. I'm outside all the time. So

468
00:23:18,960 --> 00:23:21,199
Speaker 3: you speak of like even Ferg and Vic, right, Like,

469
00:23:21,240 --> 00:23:23,800
Speaker 3: I've known these guys for years prior to that video,

470
00:23:24,160 --> 00:23:26,840
Speaker 3: you know what I mean, Like Ferg actually cameoed in

471
00:23:26,880 --> 00:23:30,200
Speaker 3: a video I did maybe four years prior to that,

472
00:23:30,359 --> 00:23:34,280
Speaker 3: because Ferg actually rides bikes and whatnot, you know, and

473
00:23:34,359 --> 00:23:37,320
Speaker 3: Victory running like the same circles or whatnot. So when

474
00:23:37,359 --> 00:23:39,480
Speaker 3: it came to the time of doing that first go

475
00:23:39,560 --> 00:23:41,640
Speaker 3: in New York video, it's like, yeah, I'm doing this video,

476
00:23:42,680 --> 00:23:43,920
Speaker 3: you have to be in it. And it was like cool,

477
00:23:44,000 --> 00:23:46,080
Speaker 3: no adults to show up, you know what I mean,

478
00:23:46,080 --> 00:23:47,879
Speaker 3: it was love because they had because we already had

479
00:23:47,880 --> 00:23:52,600
Speaker 3: a respect for one another. To go back to the

480
00:23:52,640 --> 00:23:55,840
Speaker 3: main question as far as like relationships, I mean, relationships

481
00:23:55,840 --> 00:23:59,480
Speaker 3: are everything, you know, and I feel like throughout my

482
00:23:59,520 --> 00:24:03,879
Speaker 3: career on an incredible job of fostering like real relationships

483
00:24:03,920 --> 00:24:06,639
Speaker 3: with people. It's not just a transactional thing, you know,

484
00:24:06,720 --> 00:24:09,239
Speaker 3: Like it's actually like yo, I'm an invested into what

485
00:24:09,240 --> 00:24:11,240
Speaker 3: you're doing, and you're invested into what I'm doing, and

486
00:24:11,240 --> 00:24:13,680
Speaker 3: we actually cool and we can create together. And I

487
00:24:13,720 --> 00:24:16,600
Speaker 3: feel a lot of times people think it's like like

488
00:24:16,600 --> 00:24:19,960
Speaker 3: like networking, it's just about meetings thing like having that transaction.

489
00:24:20,040 --> 00:24:21,919
Speaker 3: It's more than that for me, you know what I mean,

490
00:24:21,960 --> 00:24:24,840
Speaker 3: actually want to like again like let's be bros.

491
00:24:25,160 --> 00:24:28,480
Speaker 6: You know, so this thing on this topic will go

492
00:24:28,880 --> 00:24:31,320
Speaker 6: so you did, it goes viral. But then you start

493
00:24:31,359 --> 00:24:33,480
Speaker 6: to take this on the road and you go to

494
00:24:33,840 --> 00:24:39,480
Speaker 6: London and Dubai and Tokyo. So the travel aspect is

495
00:24:39,520 --> 00:24:43,679
Speaker 6: interesting because that's why I always like, I think, like

496
00:24:43,760 --> 00:24:47,920
Speaker 6: Anthony Bardain Rest in Peace, he had an interesting thing

497
00:24:48,280 --> 00:24:50,879
Speaker 6: because most people look at it like a food show,

498
00:24:51,080 --> 00:24:54,240
Speaker 6: but it's really a travel show mixed with fool People

499
00:24:54,320 --> 00:24:59,439
Speaker 6: love to travel, right, and so when did you decide

500
00:24:59,440 --> 00:25:03,200
Speaker 6: to make it a travel show and highlight different cities

501
00:25:03,240 --> 00:25:04,200
Speaker 6: while you're doing.

502
00:25:05,600 --> 00:25:06,800
Speaker 5: Bike tricks.

503
00:25:07,480 --> 00:25:10,760
Speaker 3: So the original idea was always to take it around

504
00:25:10,840 --> 00:25:14,760
Speaker 3: the world. So I'm not gonna name the brand, but

505
00:25:15,040 --> 00:25:17,600
Speaker 3: I had pitched the idea to a brand like listen,

506
00:25:17,600 --> 00:25:20,240
Speaker 3: I need three hundred thousand dollars to like do this

507
00:25:20,320 --> 00:25:22,600
Speaker 3: video where round my bicycle around the world, all in

508
00:25:22,680 --> 00:25:27,600
Speaker 3: like quote unquote one setting, you know, and they were like, now,

509
00:25:27,800 --> 00:25:31,239
Speaker 3: we don't believe in it. So when we did go

510
00:25:31,280 --> 00:25:33,399
Speaker 3: in New York, that was really just a pilot to

511
00:25:33,520 --> 00:25:37,080
Speaker 3: show them that the idea could work. But the success

512
00:25:37,119 --> 00:25:40,040
Speaker 3: of going to New York, I was like, Okay, let's

513
00:25:40,080 --> 00:25:41,920
Speaker 3: not do this in one video. Let's break it down.

514
00:25:41,920 --> 00:25:45,639
Speaker 3: It's the segments. So then we did La and we

515
00:25:45,680 --> 00:25:48,480
Speaker 3: did Tokyo, and now each city became its own thing,

516
00:25:49,359 --> 00:25:52,280
Speaker 3: you know. And then like again like the Ghosts to

517
00:25:52,320 --> 00:25:55,080
Speaker 3: ride my bike around the world. So at the end

518
00:25:55,200 --> 00:25:57,840
Speaker 3: of season one, we have one one more episode we're

519
00:25:57,840 --> 00:26:00,840
Speaker 3: gonna do if you put all the videos together, I'm

520
00:26:00,880 --> 00:26:03,000
Speaker 3: starting in New York and I go around the world

521
00:26:03,240 --> 00:26:07,679
Speaker 3: west to east. So like that was the visual idea

522
00:26:07,680 --> 00:26:10,360
Speaker 3: of it. So it's always the travel part was always there.

523
00:26:10,359 --> 00:26:11,680
Speaker 3: I've already been traveling around.

524
00:26:11,800 --> 00:26:15,439
Speaker 6: Were you capturing audiences when you were going to different places?

525
00:26:16,040 --> 00:26:18,760
Speaker 3: We would we would touch down and said city and

526
00:26:18,760 --> 00:26:21,040
Speaker 3: connect with the people who were moving and shaking in

527
00:26:21,119 --> 00:26:23,720
Speaker 3: that city, and we put the video out and like

528
00:26:24,200 --> 00:26:26,400
Speaker 3: that city seeing it, it was like, oh, I'm now

529
00:26:26,680 --> 00:26:29,960
Speaker 3: garnered a new audience in that city based off the video,

530
00:26:30,359 --> 00:26:32,560
Speaker 3: you know, because they see me capture the true essence

531
00:26:32,600 --> 00:26:34,639
Speaker 3: of that city, all the right people, the right places,

532
00:26:34,720 --> 00:26:40,240
Speaker 3: doing the right things. Again, there's a very special experience

533
00:26:40,320 --> 00:26:42,360
Speaker 3: doing it right. We always say there's a certain magic

534
00:26:42,640 --> 00:26:45,960
Speaker 3: that that kind of surrounds the Ghost series. And like

535
00:26:46,000 --> 00:26:48,160
Speaker 3: when we're filming it because things just happen to workout,

536
00:26:48,680 --> 00:26:49,119
Speaker 3: you know.

537
00:26:49,400 --> 00:26:51,760
Speaker 4: When when you're when you're doing that, when you have

538
00:26:51,840 --> 00:26:54,000
Speaker 4: the idea, and I'm sure there there's there's writers right

539
00:26:54,000 --> 00:26:58,480
Speaker 4: now that have the idea. What's the process of negotiating

540
00:26:59,000 --> 00:27:01,960
Speaker 4: the budget or the amount that of the sponsorship you

541
00:27:02,000 --> 00:27:04,440
Speaker 4: believe the value is worth, right, because I'm sure there's

542
00:27:04,440 --> 00:27:07,800
Speaker 4: times where you've been in meetings and people probably undervalued

543
00:27:07,920 --> 00:27:12,600
Speaker 4: your worth, right, So how do you capture like your

544
00:27:12,640 --> 00:27:14,800
Speaker 4: true value inside of the space and say, all right,

545
00:27:14,800 --> 00:27:16,679
Speaker 4: this is what we're worth. Take it or leave it

546
00:27:16,800 --> 00:27:18,440
Speaker 4: if you can't rap with us and move somewhere else.

547
00:27:20,440 --> 00:27:23,040
Speaker 3: A lot of times it's based off the numbers. You know,

548
00:27:24,119 --> 00:27:26,680
Speaker 3: those YouTube numbers don't lie like they're right up there,

549
00:27:27,119 --> 00:27:30,320
Speaker 3: you know. And there's certain things that are those intangibles

550
00:27:30,359 --> 00:27:32,840
Speaker 3: right where you can't put a dollar a mount on it.

551
00:27:33,000 --> 00:27:37,000
Speaker 3: You have to just believe that I'm going to go

552
00:27:37,040 --> 00:27:39,240
Speaker 3: and deliver what it is that I said I'm going

553
00:27:39,280 --> 00:27:42,800
Speaker 3: to deliver. You know. I feel like we speak about

554
00:27:43,000 --> 00:27:46,199
Speaker 3: the time that's going into my career, speak about the longevity,

555
00:27:46,359 --> 00:27:48,720
Speaker 3: right like I've been doing this for a long time

556
00:27:49,080 --> 00:27:53,239
Speaker 3: and year after year putting out hits whether it's a

557
00:27:53,280 --> 00:27:55,959
Speaker 3: content series, whether it's a sneaker, you know what I mean,

558
00:27:56,000 --> 00:27:58,800
Speaker 3: whether it's a T shirt, whether it's a book, whatever

559
00:27:58,800 --> 00:28:01,960
Speaker 3: the case may be. I mean, like those things start

560
00:28:02,040 --> 00:28:06,440
Speaker 3: to justify the worth and the value of the things

561
00:28:06,440 --> 00:28:11,639
Speaker 3: that I'm touching. So let's go to twenty eighteen. That

562
00:28:11,840 --> 00:28:15,000
Speaker 3: in eighteen I was an amazing year. I sell, it

563
00:28:15,080 --> 00:28:16,119
Speaker 3: was an amazing for me.

564
00:28:16,200 --> 00:28:19,439
Speaker 4: Man, if people didn't know who you are, twenty eighteen

565
00:28:19,560 --> 00:28:22,920
Speaker 4: is like welcome to the world. You get to how

566
00:28:22,920 --> 00:28:25,800
Speaker 4: did the collaboration I'm saying twenty eighteen. It's because when

567
00:28:26,160 --> 00:28:29,720
Speaker 4: the Jordan one came out? How did that collaboration come about?

568
00:28:29,800 --> 00:28:30,000
Speaker 3: Was it?

569
00:28:30,160 --> 00:28:32,280
Speaker 4: The buzz had built up to the point where now

570
00:28:32,280 --> 00:28:34,520
Speaker 4: you're on the radar for Jordan Brand.

571
00:28:34,560 --> 00:28:37,440
Speaker 3: Right, So it's so it's crazy.

572
00:28:37,480 --> 00:28:37,560
Speaker 4: Right.

573
00:28:37,600 --> 00:28:40,680
Speaker 3: So, like we speak about twenty fifteen when the Ghost

574
00:28:40,680 --> 00:28:44,720
Speaker 3: series launched, right, But if you think about the beginning

575
00:28:44,760 --> 00:28:47,240
Speaker 3: of my career right from two thousand and five, thousand

576
00:28:47,280 --> 00:28:50,120
Speaker 3: and six up to twenty fifteen, that's a lot of

577
00:28:50,200 --> 00:28:54,040
Speaker 3: time and a lot of energy and trial and narrative

578
00:28:54,160 --> 00:28:57,120
Speaker 3: like that went into even get into the Ghost series

579
00:28:57,560 --> 00:29:01,200
Speaker 3: in twenty fifteen, right, and then from twenty fifteen to

580
00:29:01,240 --> 00:29:06,320
Speaker 3: twenty eighteen, putting out again more content, putting out different projects.

581
00:29:06,640 --> 00:29:10,400
Speaker 3: That twenty eighteen came around, and yeah, like the success

582
00:29:10,480 --> 00:29:12,920
Speaker 3: that I have garnered in my career from the beginning

583
00:29:12,960 --> 00:29:15,760
Speaker 3: to that point, I was ready sponsored by Nike for

584
00:29:15,840 --> 00:29:18,160
Speaker 3: all those years. Right, we did multiple shoes. We did

585
00:29:18,160 --> 00:29:21,440
Speaker 3: a Nike six point zero, We did a Nike Dunk

586
00:29:22,600 --> 00:29:25,600
Speaker 3: at that point in time, and we had success with

587
00:29:25,680 --> 00:29:30,680
Speaker 3: those shoes. Those led into me get an opportunity to

588
00:29:30,720 --> 00:29:33,680
Speaker 3: do a Jordan one in twenty eighteen, and I did

589
00:29:33,680 --> 00:29:36,120
Speaker 3: an Air Force one in twenty eighteen as well. You

590
00:29:36,200 --> 00:29:39,120
Speaker 3: know that came out a month later, and they both

591
00:29:39,160 --> 00:29:42,240
Speaker 3: sold out in a matter of Like I mean if

592
00:29:42,240 --> 00:29:43,840
Speaker 3: the Jordan went sold out on one day, the air

593
00:29:43,880 --> 00:29:45,600
Speaker 3: Force one to two, it might have been less than

594
00:29:45,600 --> 00:29:48,160
Speaker 3: a day, like an hour. Yeah, it was gone, bro.

595
00:29:48,520 --> 00:29:52,479
Speaker 3: But it was so crazy because we had did we

596
00:29:52,480 --> 00:29:55,280
Speaker 3: had did an early release in New York, right, we did.

597
00:29:56,880 --> 00:29:59,680
Speaker 3: We did a release at kiff YEP in the morning time.

598
00:29:59,800 --> 00:30:02,400
Speaker 3: Then we did a release of RSVP Gallery in LA

599
00:30:02,960 --> 00:30:05,680
Speaker 3: later that night. So we did two cities same day,

600
00:30:05,720 --> 00:30:08,120
Speaker 3: which I was in both cities for joints were gone

601
00:30:08,120 --> 00:30:11,280
Speaker 3: in a matter of minutes and then the official release

602
00:30:11,440 --> 00:30:14,840
Speaker 3: was September one of twenty eighteen, and I was like, man,

603
00:30:14,880 --> 00:30:17,160
Speaker 3: I want to go overseas, right, I want to go

604
00:30:17,600 --> 00:30:21,120
Speaker 3: to Europe and do signings and do a release. So

605
00:30:21,120 --> 00:30:24,280
Speaker 3: we did. We did one in Paris, and then we

606
00:30:24,280 --> 00:30:27,680
Speaker 3: did two in Paris, and we did one shoe signing

607
00:30:27,720 --> 00:30:31,680
Speaker 3: in Amsterdam. And I remember landing in Paris super early.

608
00:30:31,680 --> 00:30:34,360
Speaker 3: I think we landed at like five am or something

609
00:30:34,400 --> 00:30:36,960
Speaker 3: like that. We were in central city at six am

610
00:30:37,360 --> 00:30:39,719
Speaker 3: and there was a line of kids, about one hundred

611
00:30:39,760 --> 00:30:42,840
Speaker 3: kids outside the Nike store waiting for this shoe at

612
00:30:42,880 --> 00:30:44,840
Speaker 3: six in the morning. You know what I mean, Like

613
00:30:45,280 --> 00:30:49,600
Speaker 3: that is a true indicator of my global relevance at

614
00:30:49,600 --> 00:30:52,360
Speaker 3: that point in time. And Elsa to els a sign

615
00:30:52,440 --> 00:30:55,520
Speaker 3: of like we've created a shoe that people around the

616
00:30:55,520 --> 00:30:57,520
Speaker 3: world can relate to, you know, I mean in the

617
00:30:57,560 --> 00:31:02,120
Speaker 3: fact that this was the first BMX inspired Jordan one, right,

618
00:31:02,280 --> 00:31:05,680
Speaker 3: the first time you've seeing a Jordan one distressed like

619
00:31:06,400 --> 00:31:08,760
Speaker 3: being released as a brand new shoes. It was a

620
00:31:08,880 --> 00:31:10,640
Speaker 3: huge moment for me, Man, huge moment.

621
00:31:10,680 --> 00:31:12,320
Speaker 5: So are you the are you the biggest in the game?

622
00:31:12,680 --> 00:31:16,480
Speaker 3: One hundred percent? Whoa whoa A thousand, one hundred percent.

623
00:31:16,520 --> 00:31:18,440
Speaker 5: Bro, Yeah, I mean no hesitation.

624
00:31:18,520 --> 00:31:20,400
Speaker 3: Now a question, So.

625
00:31:22,000 --> 00:31:29,200
Speaker 6: The sneaker collaboration, right when you when you're marketing this,

626
00:31:30,720 --> 00:31:34,040
Speaker 6: are you in communication with Nike to say, like, this

627
00:31:34,080 --> 00:31:37,160
Speaker 6: is how I want the vibe to be curated and

628
00:31:37,200 --> 00:31:39,240
Speaker 6: this is kind of in line with my brand or

629
00:31:39,280 --> 00:31:43,080
Speaker 6: are they leading the conversation. How is that working with

630
00:31:43,240 --> 00:31:45,480
Speaker 6: you know, one of the largest companies in the world.

631
00:31:46,200 --> 00:31:48,880
Speaker 3: It's a clever effort, especially for me, right, Like any

632
00:31:49,000 --> 00:31:52,479
Speaker 3: anything you see me put out, this is more than

633
00:31:52,560 --> 00:31:55,240
Speaker 3: likely that I've been involved with the process from inception

634
00:31:55,520 --> 00:31:58,440
Speaker 3: to release and everything in between, you know, I mean,

635
00:31:58,440 --> 00:32:00,800
Speaker 3: I'm super particular and hands I want to make sure

636
00:32:00,800 --> 00:32:04,640
Speaker 3: that my vision is like it comes across and it

637
00:32:04,680 --> 00:32:07,400
Speaker 3: gets expressed the right way, and something else. I want

638
00:32:07,440 --> 00:32:10,120
Speaker 3: to credit Nike for Man again, like I signed with

639
00:32:10,200 --> 00:32:13,120
Speaker 3: Nike early on in my career. Right, it's like it

640
00:32:13,200 --> 00:32:18,280
Speaker 3: was my second professional sponsor. And going up to Portland

641
00:32:18,280 --> 00:32:20,880
Speaker 3: and sitting in these rooms, right, sitting in these boardrooms,

642
00:32:21,080 --> 00:32:25,000
Speaker 3: sitting in these marketing meetings, these design sessions, I learned

643
00:32:25,040 --> 00:32:27,800
Speaker 3: so much about the business side of what happens.

644
00:32:27,840 --> 00:32:31,480
Speaker 5: Right, most some of the things you learned, Man.

645
00:32:32,320 --> 00:32:35,360
Speaker 3: Marketing right, like how to storytell right, Like how to

646
00:32:35,440 --> 00:32:39,880
Speaker 3: like storytell against a product, you know, how to communicate

647
00:32:40,760 --> 00:32:43,720
Speaker 3: you know, like some of these meetings, like it's a

648
00:32:43,760 --> 00:32:47,720
Speaker 3: different language, that's that's that's being spoken, you know, learning

649
00:32:47,720 --> 00:32:51,600
Speaker 3: about colors and materials and again how to like push

650
00:32:51,640 --> 00:32:55,200
Speaker 3: these these products to the marketplace. Also the importance of

651
00:32:55,240 --> 00:32:58,040
Speaker 3: the why, like why are we doing this thing? Right now?

652
00:32:58,040 --> 00:32:59,520
Speaker 3: A lot of times people do shit, but why are

653
00:32:59,520 --> 00:33:02,800
Speaker 3: you doing it? You know? It's all those things I

654
00:33:02,880 --> 00:33:05,560
Speaker 3: learned at Nike coming up in the game right at

655
00:33:05,560 --> 00:33:07,440
Speaker 3: a very young age, and I started to apply those

656
00:33:07,480 --> 00:33:10,640
Speaker 3: things to my business, to my content, to how I'm

657
00:33:10,760 --> 00:33:12,840
Speaker 3: rolling out videos and whatnot, you know what I mean. Like,

658
00:33:13,200 --> 00:33:15,080
Speaker 3: and I feel like that's why a lot of what

659
00:33:15,160 --> 00:33:18,360
Speaker 3: I was doing early on and even now it looked

660
00:33:18,400 --> 00:33:21,040
Speaker 3: way different than a lot of other action sports athletes,

661
00:33:21,040 --> 00:33:22,920
Speaker 3: probably all of them, because I was coming from a

662
00:33:22,920 --> 00:33:26,200
Speaker 3: different place. And I mean like, like my influences were

663
00:33:26,200 --> 00:33:28,640
Speaker 3: way different early on in my career.

664
00:33:29,840 --> 00:33:33,360
Speaker 4: Yeah, I wonder now and maybe it's true, Like was

665
00:33:33,400 --> 00:33:34,840
Speaker 4: that on the vision board because I know you like

666
00:33:34,880 --> 00:33:37,360
Speaker 4: to ride in everything, right, But I remember like even

667
00:33:37,400 --> 00:33:40,120
Speaker 4: like the X Games, it were like they had the airwalks,

668
00:33:40,800 --> 00:33:42,440
Speaker 4: and then the.

669
00:33:42,440 --> 00:33:45,840
Speaker 3: Dunks became something. Paul Rodriguez he got a shoe off

670
00:33:45,880 --> 00:33:49,240
Speaker 3: of that. Are you on the vision board? Are you drawing?

671
00:33:49,320 --> 00:33:49,880
Speaker 3: Like you know what?

672
00:33:50,840 --> 00:33:53,240
Speaker 4: I'm assuming maybe the Jordan one is your favorite shoe.

673
00:33:53,880 --> 00:33:55,360
Speaker 4: I want to That's what I want to create that

674
00:33:55,400 --> 00:33:56,960
Speaker 4: I love to ride in. That I'm going to create

675
00:33:57,000 --> 00:33:57,360
Speaker 4: that one.

676
00:33:57,840 --> 00:33:59,920
Speaker 3: Yeah, it was. It was a natural progression because for

677
00:34:00,040 --> 00:34:02,440
Speaker 3: a minute I was only riding in dunks. And then

678
00:34:02,680 --> 00:34:07,120
Speaker 3: but then we did the song which was like my

679
00:34:07,200 --> 00:34:10,040
Speaker 3: first duncle ever designed with DJ Clark Camp, which was

680
00:34:10,080 --> 00:34:13,200
Speaker 3: a crazy moment, legend, super legend, you know what I mean,

681
00:34:13,360 --> 00:34:18,520
Speaker 3: like crazy, We did that, and then I naturally progressed

682
00:34:18,560 --> 00:34:20,759
Speaker 3: into starting to where Jordan wants to ride it, and

683
00:34:20,800 --> 00:34:24,720
Speaker 3: I started riding at everything and people started to notice

684
00:34:24,760 --> 00:34:27,080
Speaker 3: it and like and it was kind of this thing

685
00:34:27,120 --> 00:34:29,360
Speaker 3: that was part of my brand, was like what Jordan

686
00:34:29,440 --> 00:34:32,759
Speaker 3: wants and what crazy sneakers're gonna ride in next, and

687
00:34:32,840 --> 00:34:35,719
Speaker 3: so like when the opportunity came about to do it,

688
00:34:35,760 --> 00:34:38,600
Speaker 3: like the Jordan won, it was like it's a no brainer. Yeah,

689
00:34:38,600 --> 00:34:39,319
Speaker 3: it's craze worthy.

690
00:34:39,320 --> 00:34:42,480
Speaker 4: I'm be honest with you, watching you rideing somebody sneakers

691
00:34:42,640 --> 00:34:44,920
Speaker 4: that most people can't get their hands on, right, right,

692
00:34:44,960 --> 00:34:47,120
Speaker 4: I'm just like, but I'm thinking even now, from when

693
00:34:47,160 --> 00:34:50,720
Speaker 4: you said marketing like Nike, the fact that they signed

694
00:34:50,800 --> 00:34:53,840
Speaker 4: you at an early age, right, they're probably watching the

695
00:34:53,880 --> 00:34:56,600
Speaker 4: transition from yeah, we have the air Force one, which

696
00:34:56,680 --> 00:34:59,360
Speaker 4: is a great shoe. Adida comes to with that NMD

697
00:35:00,040 --> 00:35:03,560
Speaker 4: in like twenty twelve. Coyes over at at Adida as well.

698
00:35:03,560 --> 00:35:06,000
Speaker 4: At the time they're trying to figure out what the

699
00:35:06,040 --> 00:35:09,040
Speaker 4: competitor is going to be, You're already wearing dunks.

700
00:35:09,440 --> 00:35:12,239
Speaker 3: Let's put the focus on. Was that like part of

701
00:35:12,360 --> 00:35:16,640
Speaker 3: the planning? Think, I'm not sure maybe someone over there

702
00:35:16,680 --> 00:35:19,080
Speaker 3: thought about it, you know, because like because at that

703
00:35:19,160 --> 00:35:23,360
Speaker 3: point in time, I was also signed to NIKESB. So

704
00:35:23,360 --> 00:35:24,880
Speaker 3: the dunk was just a shoe that I was just

705
00:35:25,120 --> 00:35:28,080
Speaker 3: initially wearing the regardless, you know what I mean. And

706
00:35:28,120 --> 00:35:29,800
Speaker 3: I think the other part of it too that people

707
00:35:29,800 --> 00:35:31,960
Speaker 3: may not know is that I've been signed to multiple

708
00:35:33,040 --> 00:35:35,879
Speaker 3: categories of Nike, you know, Like I came in under

709
00:35:35,960 --> 00:35:38,680
Speaker 3: Nike six point zero, and then I turned into Nike

710
00:35:38,800 --> 00:35:44,000
Speaker 3: Flag and then well me personally, like I got signed

711
00:35:44,000 --> 00:35:47,080
Speaker 3: over the NIKESB and then I got signed to like

712
00:35:47,120 --> 00:35:50,160
Speaker 3: just a Nike a general Nike athlete, like a cross category.

713
00:35:50,480 --> 00:35:52,240
Speaker 3: And then now I'm with Jordan Brand.

714
00:35:52,560 --> 00:35:58,040
Speaker 6: So let's talk about your involvement in Brooklyn Machine Works. Right,

715
00:35:59,600 --> 00:36:01,879
Speaker 6: So that's totally different from what we just talked about

716
00:36:01,920 --> 00:36:06,200
Speaker 6: as far as peril. Uh Yeah, how did you get

717
00:36:06,280 --> 00:36:09,719
Speaker 6: involved in that? And what does that look like?

718
00:36:10,400 --> 00:36:15,480
Speaker 3: Right? So I was riding on Americo Bikes underneath plate,

719
00:36:17,080 --> 00:36:20,560
Speaker 3: I was riding for America Bikes and the opportunity to

720
00:36:21,239 --> 00:36:22,719
Speaker 3: ride for Bookly Machine Rocks came about.

721
00:36:22,760 --> 00:36:23,959
Speaker 5: And what is Brooklyn Machine Works.

722
00:36:23,960 --> 00:36:28,120
Speaker 3: So Brooklyn Machineerks is a bike brand. It makes like bicycles,

723
00:36:28,200 --> 00:36:31,399
Speaker 3: and Pharrell was part own it and at that point

724
00:36:31,400 --> 00:36:34,120
Speaker 3: in time, like Froll and I were building's working on

725
00:36:34,160 --> 00:36:36,200
Speaker 3: a different bunch of different ideas. So I signed them

726
00:36:36,360 --> 00:36:39,120
Speaker 3: to Brooklyn Machine Works, which was a big decision, right

727
00:36:39,160 --> 00:36:41,480
Speaker 3: to leave Meraco Bikes, you know what I mean, like

728
00:36:41,920 --> 00:36:45,200
Speaker 3: talking about Dave Mirror like one of the greatest that

729
00:36:45,200 --> 00:36:47,160
Speaker 3: ever do it, like this an amazing bike brand I got,

730
00:36:47,280 --> 00:36:49,520
Speaker 3: they sell them bikes all around the world. To sign

731
00:36:49,560 --> 00:36:53,120
Speaker 3: to a way smaller label, you know, but I believe

732
00:36:53,160 --> 00:36:56,080
Speaker 3: in what they were doing. Again, like I believed in

733
00:36:56,239 --> 00:36:59,839
Speaker 3: what like like the vision I fell and Joe had

734
00:36:59,840 --> 00:37:03,800
Speaker 3: for it. So I signed over there. It didn't work out,

735
00:37:04,200 --> 00:37:07,440
Speaker 3: and it's just the nature of the game. And now

736
00:37:07,480 --> 00:37:10,000
Speaker 3: I'm signed with Specialized Bikes. Specialized bike, you know what

737
00:37:10,000 --> 00:37:11,640
Speaker 3: I mean. So I've been over there for like three years.

738
00:37:11,719 --> 00:37:12,360
Speaker 3: It's been dope.

739
00:37:12,480 --> 00:37:15,120
Speaker 6: So being signed with a bike, that's like, what does

740
00:37:15,160 --> 00:37:17,040
Speaker 6: that actually mean? You're signed with them, like you only

741
00:37:17,040 --> 00:37:20,400
Speaker 6: can ride their bike. Yeah, they pay you, they're like

742
00:37:20,440 --> 00:37:23,799
Speaker 6: your endorser, and you're like their brand ambassador.

743
00:37:24,040 --> 00:37:26,480
Speaker 3: Yeah, exactly what it is. I can only ride Specialized bikes,

744
00:37:26,520 --> 00:37:29,719
Speaker 3: can ride another bike bike. That's what it wants to

745
00:37:29,800 --> 00:37:32,279
Speaker 3: Right now though.

746
00:37:31,800 --> 00:37:34,160
Speaker 4: Do you just do you have your own bike that

747
00:37:34,280 --> 00:37:38,120
Speaker 4: you designed that the general public can actually purchase or

748
00:37:38,160 --> 00:37:38,759
Speaker 4: how does that work?

749
00:37:38,760 --> 00:37:41,359
Speaker 3: Working on that right now? Working on that right now?

750
00:37:42,800 --> 00:37:46,200
Speaker 4: So let's talk about where that bike can go, because

751
00:37:46,280 --> 00:37:52,399
Speaker 4: you mean, I mean, let's talk about the Ramoa. This

752
00:37:52,480 --> 00:37:54,439
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753
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754
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763
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764
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765
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766
00:38:44,320 --> 00:38:46,480
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767
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768
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769
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770
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771
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772
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773
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774
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775
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776
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777
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778
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779
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780
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781
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782
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783
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784
00:39:42,440 --> 00:39:46,120
Speaker 1: An illegal alien from Guatemala charged with raping a child

785
00:39:46,160 --> 00:39:49,960
Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador

786
00:39:50,200 --> 00:39:54,319
Speaker 1: accused of murdering a Texas man of Venezuelan charged with

787
00:39:54,400 --> 00:39:58,279
Speaker 1: filming and selling child pornography in Michigan. These are just

788
00:39:58,400 --> 00:40:02,160
Speaker 1: some of the heinous migrant criminals caught because of President

789
00:40:02,200 --> 00:40:05,719
Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States

790
00:40:05,800 --> 00:40:10,600
Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

791
00:40:10,600 --> 00:40:14,160
Speaker 1: crossings are at the lowest levels ever recorded, and over

792
00:40:14,239 --> 00:40:16,480
Speaker 1: one hundred thousand illegal aliens.

793
00:40:16,040 --> 00:40:16,880
Speaker 2: Have been arrested.

794
00:40:17,160 --> 00:40:20,680
Speaker 1: If you are here illegally, you're next. You will be

795
00:40:20,760 --> 00:40:24,600
Speaker 1: fine nearly one thousand dollars a day, imprisoned and deported,

796
00:40:25,080 --> 00:40:28,319
Speaker 1: you will never return. But if you register using our

797
00:40:28,360 --> 00:40:31,560
Speaker 1: CBP home app and leave now, you could be allowed

798
00:40:31,600 --> 00:40:36,560
Speaker 1: to return legally, do what's right. Leave now. Under President Trump,

799
00:40:36,719 --> 00:40:39,880
Speaker 1: America's laws, border and families will.

800
00:40:39,680 --> 00:40:42,520
Speaker 2: Be protected sponsored by the United States Department of Homeland Security.

801
00:40:42,600 --> 00:40:44,239
Speaker 3: In case, oh you mean what you can put it in?

802
00:40:45,960 --> 00:40:49,640
Speaker 4: When I saw this again with the brand partnerships, this

803
00:40:49,760 --> 00:40:51,960
Speaker 4: makes a lot of sense. You travel a lot, and

804
00:40:52,040 --> 00:40:54,200
Speaker 4: if you travel, where does your bite go when you fly?

805
00:40:54,520 --> 00:40:55,000
Speaker 3: Exactly?

806
00:40:55,320 --> 00:40:57,400
Speaker 4: And so how did that come about? Because when I

807
00:40:57,400 --> 00:41:00,439
Speaker 4: saw this, I might we just got one in the mail. Yeah,

808
00:41:00,760 --> 00:41:02,520
Speaker 4: what a brand that we were working with centers Over.

809
00:41:02,600 --> 00:41:05,520
Speaker 4: I'm like, yeah, this guy has a suitcase that just

810
00:41:05,560 --> 00:41:06,240
Speaker 4: holds his bike.

811
00:41:06,360 --> 00:41:09,120
Speaker 3: Yeah, man, how that come about? Man's levels to this ship?

812
00:41:09,440 --> 00:41:14,000
Speaker 3: You feel me? So, you know, you know, like I'm

813
00:41:14,040 --> 00:41:16,719
Speaker 3: doing things. No, but I've been. I've been working with

814
00:41:16,920 --> 00:41:20,520
Speaker 3: the with Remover for a few years now. They show

815
00:41:20,600 --> 00:41:23,040
Speaker 3: love it's some product, they got something going on, they'll

816
00:41:23,120 --> 00:41:24,840
Speaker 3: hit me up. It was like a friend of the

817
00:41:24,880 --> 00:41:28,200
Speaker 3: brand and opportunity came to do a collaboration with him.

818
00:41:28,560 --> 00:41:30,280
Speaker 3: I was like, when we got to do a bike case.

819
00:41:30,840 --> 00:41:32,920
Speaker 3: You know, for like a few years, I've been traveling

820
00:41:32,960 --> 00:41:35,319
Speaker 3: with my bike in a golf bag, right, like a

821
00:41:35,360 --> 00:41:38,439
Speaker 3: travel golf brack, which is not made for my bike,

822
00:41:38,480 --> 00:41:41,000
Speaker 3: but it fits in there. Yeah, you gotta take it apart,

823
00:41:41,400 --> 00:41:43,640
Speaker 3: take it apart, put in the bag. It's pattered, so

824
00:41:43,680 --> 00:41:46,000
Speaker 3: it's cool. I was like, man like, let's create a

825
00:41:46,040 --> 00:41:49,600
Speaker 3: product that kind of solves that's not solved, but it's

826
00:41:49,600 --> 00:41:52,839
Speaker 3: a solution for when I'm traveling with my bicycle. Let's

827
00:41:52,920 --> 00:41:56,280
Speaker 3: make it with my bike and my needs in mind.

828
00:41:56,760 --> 00:42:00,080
Speaker 3: So I started working on the project last year and

829
00:42:00,120 --> 00:42:01,759
Speaker 3: we released it a few months ago, and it was

830
00:42:01,800 --> 00:42:05,719
Speaker 3: super dope, man Like. People know Remova being this very

831
00:42:05,760 --> 00:42:09,160
Speaker 3: elite luxury travel brand, you know, so to see them

832
00:42:09,480 --> 00:42:12,680
Speaker 3: step outside of the box and do something completely different.

833
00:42:13,480 --> 00:42:15,480
Speaker 3: But it makes sense though because I used that product,

834
00:42:16,239 --> 00:42:18,719
Speaker 3: you know. But it was just dope. Man. It was

835
00:42:18,760 --> 00:42:21,800
Speaker 3: definitely one of those things whereas the highlight of the

836
00:42:21,880 --> 00:42:24,759
Speaker 3: year for me thus far, you know, outside of this

837
00:42:25,360 --> 00:42:28,120
Speaker 3: right So it's a big moment right here, man. Like.

838
00:42:28,960 --> 00:42:33,319
Speaker 6: Leveraging social media extremely important. You have, like I said,

839
00:42:33,360 --> 00:42:38,080
Speaker 6: five hundred and two Instagram followers, four hundreds two thousand

840
00:42:38,200 --> 00:42:41,640
Speaker 6: Instagram followers, and you on YouTube and everything like that.

841
00:42:43,760 --> 00:42:49,480
Speaker 6: How do you curate how you want to be perceived

842
00:42:49,520 --> 00:42:51,800
Speaker 6: on social media? Do you do your own social media?

843
00:42:52,239 --> 00:42:56,560
Speaker 6: What's your strategy for marketing yourself online, Like as an athlete.

844
00:42:56,719 --> 00:42:59,759
Speaker 6: This is things that you know, previous generation didn't have

845
00:42:59,760 --> 00:43:01,879
Speaker 6: to worrkorry about, like Michael Jordan didn't have to worry

846
00:43:01,920 --> 00:43:08,120
Speaker 6: about Twitter or TikTok or Instagram. And this is just

847
00:43:08,160 --> 00:43:10,560
Speaker 6: like kind of a new phenomenon. And some people have

848
00:43:11,239 --> 00:43:14,160
Speaker 6: really benefited from it and able to you know, get

849
00:43:14,200 --> 00:43:17,319
Speaker 6: themselves into you know, become household names because of it,

850
00:43:17,360 --> 00:43:19,080
Speaker 6: and some people still kind of struggle with it. They

851
00:43:19,120 --> 00:43:22,880
Speaker 6: don't really know how to how to handle it. So, yeah,

852
00:43:22,960 --> 00:43:26,200
Speaker 6: how have you navigated the world of social media?

853
00:43:28,239 --> 00:43:30,879
Speaker 3: I have a love hate relationship with social media, man,

854
00:43:31,800 --> 00:43:33,120
Speaker 3: you know what I mean, But I mean I love

855
00:43:33,160 --> 00:43:35,680
Speaker 3: it more than I hate it. But no, man, like

856
00:43:35,800 --> 00:43:38,200
Speaker 3: for me again, like we spoke about earlier, right, content

857
00:43:38,280 --> 00:43:41,840
Speaker 3: and filming myself was always something I did, right, So

858
00:43:41,840 --> 00:43:45,359
Speaker 3: if you think about it, right, Like filming myself as

859
00:43:45,360 --> 00:43:47,360
Speaker 3: a kid was super important because the first time I

860
00:43:47,400 --> 00:43:50,560
Speaker 3: actually seeing myself ride, you know, like probably to that

861
00:43:50,640 --> 00:43:53,360
Speaker 3: I didn't see myself ride. So coming up in a

862
00:43:53,400 --> 00:43:56,920
Speaker 3: game where like we're filming every single day when we

863
00:43:57,000 --> 00:43:59,680
Speaker 3: have social media, it was like this amazing luxury now

864
00:44:00,000 --> 00:44:01,560
Speaker 3: because now we can take all the stuff that we're

865
00:44:01,560 --> 00:44:05,760
Speaker 3: filming and share it, you know. And I'm super particular

866
00:44:05,800 --> 00:44:08,960
Speaker 3: again how I like what I post, why I post it?

867
00:44:09,160 --> 00:44:11,960
Speaker 3: You know, I'm not just posting anything and everything. Everything

868
00:44:11,960 --> 00:44:14,400
Speaker 3: for me is about telling the story, you know, and

869
00:44:15,239 --> 00:44:18,120
Speaker 3: understanding what my audience want to see, what they don't

870
00:44:18,120 --> 00:44:20,440
Speaker 3: want to see, you know, things I can use to

871
00:44:20,480 --> 00:44:23,040
Speaker 3: grow my audience as far as like a strategy. Man,

872
00:44:23,080 --> 00:44:26,000
Speaker 3: it's again, it's just about being authentically myself, you know.

873
00:44:26,000 --> 00:44:29,080
Speaker 3: I mean, never going outside my box or or trying

874
00:44:29,120 --> 00:44:30,719
Speaker 3: to do something that's like not me, you know what

875
00:44:30,719 --> 00:44:33,560
Speaker 3: I mean. I'm never also never being afraid to experiment,

876
00:44:34,120 --> 00:44:38,520
Speaker 3: but making sure that it's true to my DNA. So

877
00:44:38,520 --> 00:44:41,000
Speaker 3: that's how I pro social media.

878
00:44:41,320 --> 00:44:45,440
Speaker 4: This is something that we've you know, been very cognitant about,

879
00:44:45,520 --> 00:44:48,400
Speaker 4: and that's expanding the brand outside of the box that

880
00:44:48,400 --> 00:44:49,319
Speaker 4: they try to put you in.

881
00:44:49,840 --> 00:44:50,000
Speaker 3: Right.

882
00:44:50,080 --> 00:44:53,800
Speaker 4: So we obviously do financial education in the world of business,

883
00:44:54,160 --> 00:44:58,640
Speaker 4: but we have other things that we inspire to do, right, Fashion, food, travel.

884
00:44:58,960 --> 00:45:01,040
Speaker 3: I feel like you're on that similar path, right. I

885
00:45:01,120 --> 00:45:04,640
Speaker 3: seen you in s Y. People are actually following your

886
00:45:05,000 --> 00:45:06,720
Speaker 3: journey in fashion.

887
00:45:07,160 --> 00:45:09,680
Speaker 4: We met in Paris, I mean it was Paris fashion

888
00:45:10,520 --> 00:45:12,799
Speaker 4: so talk about that part of it, because it's not

889
00:45:12,920 --> 00:45:16,160
Speaker 4: just Hey, I'm the BMX athlete. There's some other things

890
00:45:16,200 --> 00:45:19,120
Speaker 4: that I want to explore professionally as well.

891
00:45:19,560 --> 00:45:21,840
Speaker 3: Of course, man, Like those things are super important to me,

892
00:45:22,160 --> 00:45:24,480
Speaker 3: you know what I mean, Like at this point, like

893
00:45:24,840 --> 00:45:26,799
Speaker 3: bike rider is always going to be the core what

894
00:45:26,840 --> 00:45:28,560
Speaker 3: I do. But I have other interests, you know what

895
00:45:28,600 --> 00:45:31,239
Speaker 3: I mean, like fashion being a big one of those things, right,

896
00:45:31,320 --> 00:45:34,880
Speaker 3: and how I'm showing up in the fashion space, especially

897
00:45:34,880 --> 00:45:37,360
Speaker 3: coming from the lens. But BMX athlete, you know, we

898
00:45:37,440 --> 00:45:39,919
Speaker 3: think about like travel and how that's a big part

899
00:45:39,960 --> 00:45:43,480
Speaker 3: of what I do. Design, you know, like design and products, right,

900
00:45:43,480 --> 00:45:49,080
Speaker 3: we designed sneakers, the remoter case, clothing, like all the

901
00:45:49,160 --> 00:45:54,640
Speaker 3: different things. And then like to think about financial literacy, right,

902
00:45:55,320 --> 00:45:58,440
Speaker 3: my foundation not disvested the foundation, just like we've launched

903
00:45:58,440 --> 00:46:02,400
Speaker 3: the financial literacy program with Chase Bank in one of

904
00:46:02,400 --> 00:46:04,920
Speaker 3: the high schools and queens in the month of April,

905
00:46:05,160 --> 00:46:07,600
Speaker 3: which is super dope. So all these things are very

906
00:46:07,640 --> 00:46:10,560
Speaker 3: important to me. And then natural extensions of my brand,

907
00:46:10,840 --> 00:46:15,360
Speaker 3: and I'm using my social media platform platforms to share

908
00:46:16,040 --> 00:46:20,840
Speaker 3: how I'm partaking in these things, you know, and telling

909
00:46:20,920 --> 00:46:25,960
Speaker 3: stories right through like these different lenses. But it's dope though,

910
00:46:26,000 --> 00:46:28,720
Speaker 3: like to have that freedom table to do other things.

911
00:46:29,000 --> 00:46:30,400
Speaker 3: You know, we kind of I kind of look at

912
00:46:30,440 --> 00:46:34,000
Speaker 3: it now where it's like there's this new age athlete

913
00:46:34,480 --> 00:46:38,360
Speaker 3: that is killing it within their sport, but also outside

914
00:46:38,400 --> 00:46:41,520
Speaker 3: of this sport, you know. So I've seen certain athletes

915
00:46:41,520 --> 00:46:44,080
Speaker 3: and we all have certain athletes that kill it on

916
00:46:44,120 --> 00:46:46,600
Speaker 3: the field or on the court, but also off the field,

917
00:46:46,640 --> 00:46:48,919
Speaker 3: off the court, you know, like the Michael Jordan's Dion

918
00:46:49,040 --> 00:46:52,920
Speaker 3: Sande is the street of Williams, like Lebron James. So

919
00:46:52,960 --> 00:46:54,600
Speaker 3: for me, I look at that, it was like, well,

920
00:46:55,280 --> 00:46:56,919
Speaker 3: I also want to be a killer on my bike.

921
00:46:56,920 --> 00:46:58,359
Speaker 3: I'm going to go out and do my thing and

922
00:46:58,880 --> 00:47:01,399
Speaker 3: always keep that pure when I'm not on my bike.

923
00:47:01,680 --> 00:47:04,839
Speaker 3: What am I doing? How am I continuing my storytelling?

924
00:47:04,880 --> 00:47:07,319
Speaker 3: How am I continue to build my brand when I'm

925
00:47:07,360 --> 00:47:10,359
Speaker 3: not physically two hands on the handle bars, two feet

926
00:47:10,400 --> 00:47:11,080
Speaker 3: on the pedals.

927
00:47:11,560 --> 00:47:14,919
Speaker 6: So the financial literacy program to talk about that, right,

928
00:47:15,800 --> 00:47:18,399
Speaker 6: how did the collaboration come about, Chase and what has

929
00:47:18,440 --> 00:47:22,560
Speaker 6: been your journey and you know, financial literacy and becoming

930
00:47:22,600 --> 00:47:24,560
Speaker 6: more stupid.

931
00:47:24,719 --> 00:47:29,359
Speaker 3: So in twenty twenty one, we launched my foundation and

932
00:47:29,480 --> 00:47:31,960
Speaker 3: I was inspired to launch it because like, man, like,

933
00:47:31,960 --> 00:47:35,120
Speaker 3: how do I continue to give back to children and

934
00:47:35,160 --> 00:47:40,239
Speaker 3: communities in need through bicycle riding? You know? And we

935
00:47:40,320 --> 00:47:42,680
Speaker 3: launched it. We actually announced it on a good moring

936
00:47:42,680 --> 00:47:45,720
Speaker 3: in America, which is amazing. We brought out like fifteen

937
00:47:45,800 --> 00:47:48,440
Speaker 3: kids surprising them with bikes. We shut down Times Square,

938
00:47:48,960 --> 00:47:51,360
Speaker 3: amazing moment. And I just started to do more and

939
00:47:51,360 --> 00:47:53,719
Speaker 3: more with the foundation. I was like, man, well, how

940
00:47:53,719 --> 00:47:56,000
Speaker 3: do we again support these like these kids in these

941
00:47:56,000 --> 00:48:00,400
Speaker 3: communities beyond just making them mobile giving them bicycles, Teaching

942
00:48:00,400 --> 00:48:04,680
Speaker 3: them about bicycle riding was also important. That kids are

943
00:48:04,800 --> 00:48:07,080
Speaker 3: necessarily learning in school, you know, or may have a

944
00:48:07,120 --> 00:48:09,000
Speaker 3: hard time learning at home because no one at home

945
00:48:09,120 --> 00:48:11,080
Speaker 3: is there teaching them that, or they may not be

946
00:48:11,120 --> 00:48:15,000
Speaker 3: aware of it. So financial literacy became a goal and

947
00:48:17,120 --> 00:48:20,120
Speaker 3: having to connect with chases. Literally I was just in

948
00:48:20,160 --> 00:48:20,799
Speaker 3: the right place of the.

949
00:48:20,800 --> 00:48:24,360
Speaker 6: Right So you personally always financially literate? Or did you

950
00:48:24,440 --> 00:48:25,480
Speaker 6: have to learn about.

951
00:48:25,560 --> 00:48:26,239
Speaker 3: To learn as well?

952
00:48:26,880 --> 00:48:29,560
Speaker 6: Like you had to learn what your journey and learn

953
00:48:29,719 --> 00:48:33,239
Speaker 6: you make mistakes like you know with your journey first check,

954
00:48:33,320 --> 00:48:34,000
Speaker 6: well we did.

955
00:48:36,280 --> 00:48:40,000
Speaker 3: Jeans a lot of teens. No, man, I didn't. I

956
00:48:40,040 --> 00:48:42,840
Speaker 3: didn't really start to get hip into about how to

957
00:48:44,680 --> 00:48:47,800
Speaker 3: really take control of my financial freedom and my asses

958
00:48:47,880 --> 00:48:50,400
Speaker 3: until I got a proper financial advisor, you know what

959
00:48:50,400 --> 00:48:53,040
Speaker 3: I mean. Like, prior to that, I would say, but I

960
00:48:53,080 --> 00:48:55,240
Speaker 3: wasn't saving in a way that I needed to be saved.

961
00:48:55,320 --> 00:48:58,040
Speaker 3: I wasn't investing in the way I needed to be investing.

962
00:48:58,360 --> 00:49:00,480
Speaker 3: And I was very fortunate that early on in my career,

963
00:49:01,239 --> 00:49:03,799
Speaker 3: one of the team managers that at a brand I

964
00:49:03,840 --> 00:49:06,040
Speaker 3: was riding for, it's like, yo, let me you took

965
00:49:06,040 --> 00:49:08,760
Speaker 3: a financial advisor so to teach me about how money

966
00:49:08,760 --> 00:49:11,759
Speaker 3: works in these different things, And that was one of

967
00:49:11,800 --> 00:49:13,560
Speaker 3: the best things that could ever happen to me. You know,

968
00:49:13,600 --> 00:49:16,280
Speaker 3: we hear so many athletes, Yah, I started making money

969
00:49:17,080 --> 00:49:20,440
Speaker 3: and you're blowing it crazy, like you're doing whatever it is,

970
00:49:20,920 --> 00:49:24,919
Speaker 3: you know what I mean. So to not fall into

971
00:49:24,920 --> 00:49:27,280
Speaker 3: that was definitely a blessing.

972
00:49:27,880 --> 00:49:31,279
Speaker 4: You said something very important earlier that when you were

973
00:49:31,280 --> 00:49:33,080
Speaker 4: recording the content was the first time that you were

974
00:49:33,120 --> 00:49:36,000
Speaker 4: seeing yourself ride. It's kind of like a double N tantra, right,

975
00:49:36,080 --> 00:49:38,799
Speaker 4: Like the first time you're seeing yourself, but like there's

976
00:49:38,800 --> 00:49:43,560
Speaker 4: not anybody that looks like you're doing this. First generation. Yeah,

977
00:49:43,920 --> 00:49:47,680
Speaker 4: families from Grenada. Correct, Ye, there's a lot. I mean

978
00:49:47,719 --> 00:49:51,320
Speaker 4: it's West Indians. Man, that's not the traditional route that

979
00:49:51,320 --> 00:49:54,640
Speaker 4: they're seeing as a professional career. Talk about that the

980
00:49:54,680 --> 00:49:58,799
Speaker 4: representation that or responsibility that you feel as being the

981
00:49:58,840 --> 00:50:01,960
Speaker 4: biggest in your but also being the representation for the

982
00:50:02,040 --> 00:50:02,880
Speaker 4: kids that look like you.

983
00:50:04,680 --> 00:50:08,160
Speaker 3: So there were other kids that rode in my neighborhood

984
00:50:08,160 --> 00:50:11,160
Speaker 3: of Laurelon right that OLSA was first generation, and they

985
00:50:11,200 --> 00:50:14,040
Speaker 3: did dead things. But a lot of those kids fell off,

986
00:50:14,160 --> 00:50:16,439
Speaker 3: like as they got dropped, his license got a little older,

987
00:50:16,480 --> 00:50:19,799
Speaker 3: it was like this ain't going nowhere, which completely understandable.

988
00:50:20,520 --> 00:50:22,920
Speaker 3: And when I started to again, like travel around New

989
00:50:22,960 --> 00:50:27,440
Speaker 3: York City, I met other kids who came from similar situations, right,

990
00:50:27,480 --> 00:50:32,440
Speaker 3: first generation, whether it's parents from dr or Jamaica, whatever

991
00:50:32,440 --> 00:50:34,560
Speaker 3: the case may be. So it was a pocket of us.

992
00:50:35,480 --> 00:50:38,279
Speaker 3: It was just when you think about BEMX riding on

993
00:50:38,320 --> 00:50:41,520
Speaker 3: a professional level and action sports on the professional level,

994
00:50:41,840 --> 00:50:44,160
Speaker 3: there's not many of us, you know what I mean.

995
00:50:44,440 --> 00:50:47,640
Speaker 3: So I definitely went through those times where it was like, man,

996
00:50:48,520 --> 00:50:50,880
Speaker 3: there's a lot of friction, you know what I mean,

997
00:50:50,880 --> 00:50:53,440
Speaker 3: the fact that I was at black but that I

998
00:50:53,440 --> 00:50:55,520
Speaker 3: am a black BMX athlete. You know what I mean.

999
00:50:55,520 --> 00:50:57,400
Speaker 3: I dealt with those things within the industry, you know

1000
00:50:57,440 --> 00:51:00,680
Speaker 3: what I mean, people hating on me, or people saying

1001
00:51:00,719 --> 00:51:04,400
Speaker 3: crazy whatever, you know what I mean, Like or even

1002
00:51:04,719 --> 00:51:07,480
Speaker 3: when I'm doing certain projects, certain things and I'm using

1003
00:51:08,320 --> 00:51:13,040
Speaker 3: rap music or I'm literally just telling stories or I'm

1004
00:51:13,040 --> 00:51:15,239
Speaker 3: a reflection of what I what I've seen coming up,

1005
00:51:15,239 --> 00:51:18,360
Speaker 3: and people within the industry not understanding it, you know,

1006
00:51:18,440 --> 00:51:20,640
Speaker 3: like that was just part of it. And I do

1007
00:51:20,680 --> 00:51:23,920
Speaker 3: feel that now, like I do have this responsibility to

1008
00:51:24,000 --> 00:51:26,879
Speaker 3: represent for us, you know. And there's a kid, there's

1009
00:51:26,880 --> 00:51:29,279
Speaker 3: a young black kid someone in the world right now

1010
00:51:29,360 --> 00:51:32,080
Speaker 3: that's watching what I'm doing that wants to be the

1011
00:51:32,120 --> 00:51:34,719
Speaker 3: next professional BMX athlete, you know what I mean. And

1012
00:51:34,760 --> 00:51:36,920
Speaker 3: I feel part of what I'm doing now is opening

1013
00:51:37,040 --> 00:51:40,520
Speaker 3: doors for that kid, the same way that athletes prior

1014
00:51:40,560 --> 00:51:42,759
Speaker 3: to me open the door for me. You know. It's

1015
00:51:42,840 --> 00:51:47,040
Speaker 3: kind of just just just like the way the circle

1016
00:51:47,040 --> 00:51:47,720
Speaker 3: of life works.

1017
00:51:48,120 --> 00:51:52,520
Speaker 5: So you said, like you felt racism, was that from

1018
00:51:52,760 --> 00:51:58,120
Speaker 5: your counterparts or from corporate or from all of the above.

1019
00:52:00,520 --> 00:52:03,799
Speaker 3: It was definitely from certain counterparts, certain people within like

1020
00:52:03,840 --> 00:52:06,400
Speaker 3: the industry and just being a black man in general

1021
00:52:06,520 --> 00:52:09,520
Speaker 3: moving around the world. Like when I was leaving Paris

1022
00:52:09,800 --> 00:52:12,000
Speaker 3: like a couple weeks ago, man, like I'm an important

1023
00:52:12,000 --> 00:52:13,920
Speaker 3: and I felt it, you know what I mean, And

1024
00:52:14,000 --> 00:52:16,360
Speaker 3: that didn't feel good at all. Like but it's just.

1025
00:52:16,320 --> 00:52:18,040
Speaker 5: Like people looking at.

1026
00:52:17,880 --> 00:52:20,120
Speaker 3: You, like they put me through this crazy security chuck

1027
00:52:20,200 --> 00:52:23,359
Speaker 3: for no reason. It was like it was wild, bro,

1028
00:52:23,600 --> 00:52:25,759
Speaker 3: you know, and I've I've been traveling around the world

1029
00:52:25,840 --> 00:52:27,560
Speaker 3: since I was eighteen, so I've been on a lot

1030
00:52:27,600 --> 00:52:30,000
Speaker 3: of planes, a lot of airports around the world. This

1031
00:52:30,160 --> 00:52:35,839
Speaker 3: was overboard check and I felt that, you know, yeah,

1032
00:52:35,880 --> 00:52:37,319
Speaker 3: this is the airport, right, there's going to be certain

1033
00:52:37,320 --> 00:52:40,239
Speaker 3: security measures. But this it felt like it had like

1034
00:52:40,320 --> 00:52:42,520
Speaker 3: that it had like that yuck on it. It was like, oh, yeah,

1035
00:52:42,520 --> 00:52:44,480
Speaker 3: you're doing this because of my skin zone, because I'm

1036
00:52:44,719 --> 00:52:47,279
Speaker 3: well dressed, got my watch on, you know what I mean.

1037
00:52:47,480 --> 00:52:50,200
Speaker 3: Like it was just it was one of those type situations.

1038
00:52:50,239 --> 00:52:53,600
Speaker 6: So you think that that like, you obviously have done

1039
00:52:53,680 --> 00:52:56,719
Speaker 6: good in sponsorships, but do you think that you would.

1040
00:52:56,520 --> 00:52:59,240
Speaker 5: Have more sponsorships if you if you were white?

1041
00:52:59,680 --> 00:53:02,920
Speaker 6: Do you think think that you got like has that

1042
00:53:02,960 --> 00:53:07,800
Speaker 6: affected your brand partnerships and different things and opportunities that

1043
00:53:07,880 --> 00:53:09,880
Speaker 6: have come You think you have more opportunities if you

1044
00:53:09,880 --> 00:53:10,239
Speaker 6: were white.

1045
00:53:10,760 --> 00:53:12,960
Speaker 3: I couldn't necessarily say that because like when I look

1046
00:53:13,040 --> 00:53:15,799
Speaker 3: at what I've created for myself, you know, I mean

1047
00:53:15,920 --> 00:53:18,960
Speaker 3: what I've been blessed with, man like, I literally work

1048
00:53:19,000 --> 00:53:21,279
Speaker 3: with the best brands in the world, you know. So

1049
00:53:21,320 --> 00:53:24,279
Speaker 3: I couldn't say, like, I couldn't answer that honestly, you

1050
00:53:24,360 --> 00:53:24,719
Speaker 3: know what I mean?

1051
00:53:25,360 --> 00:53:28,359
Speaker 4: Do you do you at some point, right, I'm going

1052
00:53:28,400 --> 00:53:30,839
Speaker 4: back to like when you got signed at eighteen, At

1053
00:53:30,880 --> 00:53:35,000
Speaker 4: some point do you find see yourself being the organization

1054
00:53:35,160 --> 00:53:38,600
Speaker 4: or the company to the enterprise that starts to sign young

1055
00:53:38,640 --> 00:53:41,440
Speaker 4: BMX writers, right and giving them the opportunity, especially the

1056
00:53:41,440 --> 00:53:43,400
Speaker 4: ones that look at you based on some of the

1057
00:53:43,400 --> 00:53:45,080
Speaker 4: things that you said that you face coming up and

1058
00:53:45,120 --> 00:53:45,839
Speaker 4: still face now.

1059
00:53:46,280 --> 00:53:50,360
Speaker 3: Of course. I mean, like I've been helping young kids

1060
00:53:50,400 --> 00:53:53,680
Speaker 3: young like young kids ride BMX for years. It's not

1061
00:53:53,760 --> 00:53:56,120
Speaker 3: something that I'm going to publicize like that and doing

1062
00:53:56,160 --> 00:53:57,880
Speaker 3: it from my heart. I actually want to do it.

1063
00:53:57,920 --> 00:54:01,560
Speaker 3: I don't want to see kids find success and find

1064
00:54:01,560 --> 00:54:05,000
Speaker 3: a way out through a bicycle rider, you know. And

1065
00:54:05,040 --> 00:54:07,320
Speaker 3: I have a brand, the Go brand, where like we're

1066
00:54:07,320 --> 00:54:09,839
Speaker 3: starting to sign guys underneath that label and help him out,

1067
00:54:10,239 --> 00:54:12,080
Speaker 3: you know what I mean, Like help him avoid some

1068
00:54:12,120 --> 00:54:15,360
Speaker 3: of those pitfalls or some of those setbacks that I

1069
00:54:15,360 --> 00:54:16,719
Speaker 3: have to deal with when I was when I was

1070
00:54:16,719 --> 00:54:19,000
Speaker 3: coming up, I get out to just think that's super important.

1071
00:54:20,560 --> 00:54:25,960
Speaker 6: So, how has like you've been in it for a

1072
00:54:26,000 --> 00:54:30,480
Speaker 6: long time, right, what's your perception on how the sport

1073
00:54:30,520 --> 00:54:35,839
Speaker 6: in the culture has evolved over the last ten fifteen years.

1074
00:54:36,600 --> 00:54:38,640
Speaker 3: I think it's so like the point you made earlier, right,

1075
00:54:38,640 --> 00:54:41,000
Speaker 3: where like you look at the fabric culture and you

1076
00:54:41,120 --> 00:54:45,040
Speaker 3: see BMX riding, skateboarding, action sports, and it's just part

1077
00:54:45,080 --> 00:54:47,560
Speaker 3: of it. Now it just makes sense, right, Like you

1078
00:54:47,600 --> 00:54:50,640
Speaker 3: see music videos and like there's bikes in there, or

1079
00:54:50,640 --> 00:54:52,680
Speaker 3: there's kids skateboarding in there, you know what I mean.

1080
00:54:52,840 --> 00:54:56,120
Speaker 3: It's a lot the clothes that's inspired by action sports culture,

1081
00:54:56,719 --> 00:54:59,600
Speaker 3: you know. So I just think like it goes hand

1082
00:54:59,640 --> 00:55:01,200
Speaker 3: to hand. Like you look at streetwear, right, some of

1083
00:55:01,239 --> 00:55:05,600
Speaker 3: the biggest streetwear brands are action sports kids who like

1084
00:55:05,719 --> 00:55:07,520
Speaker 3: rode bikes and skateboarder, you know what I mean. And

1085
00:55:07,560 --> 00:55:10,560
Speaker 3: now we see like everyone rocking those brands like Supreme

1086
00:55:10,600 --> 00:55:12,520
Speaker 3: for example, one of the biggest, one of the biggest.

1087
00:55:12,600 --> 00:55:14,240
Speaker 6: Well I was going to ask you about the fashion

1088
00:55:14,880 --> 00:55:17,319
Speaker 6: because Jim Jones played a part in this. We forgot

1089
00:55:17,360 --> 00:55:20,880
Speaker 6: about him. He didn't ride bikes or he didn't ride,

1090
00:55:22,480 --> 00:55:25,960
Speaker 6: but he dressed like a skateboarder and him said they

1091
00:55:26,040 --> 00:55:30,200
Speaker 6: was wearing those chains biker. Nobody was doing that and

1092
00:55:32,200 --> 00:55:36,520
Speaker 6: that actually impacted I think how people viewed the sport

1093
00:55:36,640 --> 00:55:38,600
Speaker 6: as well, because, like you said, supreme and a bunch

1094
00:55:38,640 --> 00:55:41,560
Speaker 6: of other things, like it became cool to dress like

1095
00:55:42,160 --> 00:55:45,760
Speaker 6: a skateboarder or to dress like a biker. And once

1096
00:55:46,160 --> 00:55:49,840
Speaker 6: fashion is a very important part. Once fashion starts to

1097
00:55:49,880 --> 00:55:52,560
Speaker 6: be accepted, then culture starts to be It's like African

1098
00:55:52,560 --> 00:55:57,759
Speaker 6: culture now right now. Once the culture and people start

1099
00:55:57,800 --> 00:56:00,920
Speaker 6: to actually they want to dress like in the additional garbs,

1100
00:56:01,400 --> 00:56:04,799
Speaker 6: now that actually makes the culture just more acceptable. Now

1101
00:56:04,800 --> 00:56:07,440
Speaker 6: people want to travel in because of the fashion is

1102
00:56:07,520 --> 00:56:11,600
Speaker 6: kind of leading the way. So hip hop culture, what's

1103
00:56:11,600 --> 00:56:14,040
Speaker 6: your thoughts on on that aspect as far as you know,

1104
00:56:14,160 --> 00:56:17,799
Speaker 6: hip hop culture blending with it in the fashion kind

1105
00:56:17,800 --> 00:56:21,960
Speaker 6: of helping to transition awareness to what you guys had

1106
00:56:22,000 --> 00:56:22,399
Speaker 6: going on.

1107
00:56:23,560 --> 00:56:26,560
Speaker 3: I love it. It's the reason why write like a lot

1108
00:56:26,560 --> 00:56:29,560
Speaker 3: of the videos that we put out, the majority of them,

1109
00:56:29,680 --> 00:56:33,200
Speaker 3: we're using these like rap music, hip hop music, you know,

1110
00:56:34,360 --> 00:56:36,560
Speaker 3: and shout out to Jimmy Right, it's funny you say

1111
00:56:36,560 --> 00:56:38,080
Speaker 3: that because he hit the other day was like I

1112
00:56:38,360 --> 00:56:43,920
Speaker 3: used to ride bikes. We were at this at this

1113
00:56:44,520 --> 00:56:46,600
Speaker 3: Kiff dinner. He was talking about the bikes, how he

1114
00:56:46,640 --> 00:56:49,480
Speaker 3: was younger when he used to race. Actually, yeah, yeah,

1115
00:56:49,880 --> 00:56:54,440
Speaker 3: I think that's the magic about Bicylecarada. So many of

1116
00:56:54,520 --> 00:56:56,799
Speaker 3: us have experienced it on different levels. You may not

1117
00:56:57,400 --> 00:57:01,640
Speaker 3: been going down a handrail, jumping downstairs. That feeling that

1118
00:57:01,719 --> 00:57:04,880
Speaker 3: freedom you get that that like joy and excitement you

1119
00:57:04,960 --> 00:57:07,319
Speaker 3: get when you're riding a bike super fast, like down

1120
00:57:07,400 --> 00:57:11,920
Speaker 3: like down the street, Like it's yeah, it's everything. It's

1121
00:57:11,920 --> 00:57:14,480
Speaker 3: just one of a kind of feeling. Man. So the

1122
00:57:14,560 --> 00:57:18,920
Speaker 3: fact that we start to see hip hop and fashion

1123
00:57:19,000 --> 00:57:22,880
Speaker 3: start to embrace bike sucar ride and action sports man,

1124
00:57:22,920 --> 00:57:25,520
Speaker 3: that's that's super dope to me. Like it's super fire Man.

1125
00:57:25,560 --> 00:57:27,760
Speaker 3: You can even pull up on YouTube. It's certain clips

1126
00:57:27,760 --> 00:57:31,480
Speaker 3: you got real like riding around on bicycles, like doing

1127
00:57:31,520 --> 00:57:34,720
Speaker 3: tricks like standing up on the top tube and whatnot.

1128
00:57:34,840 --> 00:57:36,520
Speaker 3: You know what I mean, Like to see that, to

1129
00:57:36,560 --> 00:57:39,800
Speaker 3: see what like Wayne is doing. Man, to see to

1130
00:57:39,840 --> 00:57:43,800
Speaker 3: see these guys participate, it's dope because we are fans

1131
00:57:43,840 --> 00:57:47,280
Speaker 3: of them and now they're becoming fans of us. You know, Yeah,

1132
00:57:47,280 --> 00:57:47,880
Speaker 3: it's incredible.

1133
00:57:47,920 --> 00:57:51,920
Speaker 4: Watch so for that that BMX rider that that's eighteen seventeen.

1134
00:57:52,360 --> 00:57:54,200
Speaker 3: You've watched the space go from.

1135
00:57:54,000 --> 00:57:56,800
Speaker 4: A space where not many odds on it to space

1136
00:57:56,800 --> 00:57:59,160
Speaker 4: where it's become super, super lucrative.

1137
00:58:00,280 --> 00:58:03,000
Speaker 3: Your route is kind of is untraditional, right, un convention you.

1138
00:58:03,040 --> 00:58:04,520
Speaker 4: Know where it's like you focus on the brand, not

1139
00:58:04,600 --> 00:58:06,880
Speaker 4: going on contest, but as more money and more brands

1140
00:58:06,920 --> 00:58:09,520
Speaker 4: come into it, I see them doing. There's more X

1141
00:58:09,560 --> 00:58:11,560
Speaker 4: games now. I'm like, there's a Winter's X Games, there's

1142
00:58:11,560 --> 00:58:16,120
Speaker 4: the summer the street X Games. Would the route be, hey,

1143
00:58:17,000 --> 00:58:18,960
Speaker 4: maybe try to compete and build your brand at the

1144
00:58:19,000 --> 00:58:20,040
Speaker 4: same time, or what would you.

1145
00:58:19,960 --> 00:58:23,000
Speaker 3: Advise the younger writer that's about to begin his career,

1146
00:58:24,520 --> 00:58:26,720
Speaker 3: Do what works for you, you know what I mean.

1147
00:58:27,080 --> 00:58:31,880
Speaker 3: I'm like, I took a very non traditional route in

1148
00:58:32,520 --> 00:58:36,280
Speaker 3: a non traditional sport and like made it work. Right,

1149
00:58:36,640 --> 00:58:38,600
Speaker 3: That's not the only way to do it. There's other

1150
00:58:38,640 --> 00:58:41,120
Speaker 3: ways to go about it. I'll say. The most important

1151
00:58:41,120 --> 00:58:44,440
Speaker 3: thing this is with anything is to be consistent. I mean,

1152
00:58:44,480 --> 00:58:47,400
Speaker 3: like my goal was always to kill them all year

1153
00:58:47,560 --> 00:58:51,160
Speaker 3: every year. I wanted to just drive moments you know

1154
00:58:51,200 --> 00:58:53,600
Speaker 3: what I mean, whether it against the content or whether

1155
00:58:53,640 --> 00:58:55,760
Speaker 3: it's a product, whether it's an event we're doing, no

1156
00:58:55,760 --> 00:58:57,440
Speaker 3: matter what it is, I just want to stay active

1157
00:58:57,440 --> 00:59:00,200
Speaker 3: and be consistent. And I feel like being consistent for

1158
00:59:00,240 --> 00:59:03,640
Speaker 3: all of these years has me has led me to

1159
00:59:03,680 --> 00:59:08,040
Speaker 3: where I'm at now. You know where I'm collaborating with again,

1160
00:59:08,160 --> 00:59:09,840
Speaker 3: some of the biggest brands in the world. I'm able

1161
00:59:09,880 --> 00:59:13,200
Speaker 3: to live out my imagination like literally, like anything I

1162
00:59:13,200 --> 00:59:15,760
Speaker 3: could think of right now, it's a way as will

1163
00:59:15,760 --> 00:59:17,760
Speaker 3: I could figure it out. I was going through one

1164
00:59:17,760 --> 00:59:20,480
Speaker 3: of my own notepads a few days ago. I was

1165
00:59:20,480 --> 00:59:23,200
Speaker 3: cleaning out my storage unit and I found notes I'm

1166
00:59:23,280 --> 00:59:25,920
Speaker 3: like twenty fourteen of me talking about the Ghosters and

1167
00:59:25,960 --> 00:59:27,960
Speaker 3: like what I'm gonna do with it? And I read it.

1168
00:59:28,280 --> 00:59:30,120
Speaker 3: It gave me chills bro to see that like I

1169
00:59:30,120 --> 00:59:33,000
Speaker 3: accomplished like all these things that I have envisioned, you

1170
00:59:33,040 --> 00:59:35,120
Speaker 3: know what I mean. But again, it was about being consistent.

1171
00:59:35,480 --> 00:59:38,640
Speaker 3: It was about having that vision and taking a step

1172
00:59:38,680 --> 00:59:42,640
Speaker 3: by step like nothing happens overnight, you know, like legit,

1173
00:59:42,760 --> 00:59:45,560
Speaker 3: like it's a marathon, you know what I mean. And

1174
00:59:45,640 --> 00:59:48,400
Speaker 3: I realized it was gonna be a marathon, like a

1175
00:59:48,400 --> 00:59:50,280
Speaker 3: few years into my career. This is not gonna happen

1176
00:59:50,320 --> 00:59:52,440
Speaker 3: overnight for me, you know what I mean. We speak

1177
00:59:52,440 --> 00:59:54,480
Speaker 3: about how like when I'm coming up, a lot of

1178
00:59:54,480 --> 00:59:57,880
Speaker 3: these social media platforms weren't even a thing yet, right,

1179
00:59:58,520 --> 01:00:02,480
Speaker 3: you know, like I was ahead of that. These guys

1180
01:00:02,520 --> 01:00:04,120
Speaker 3: like y'all got it easy, right, you know what I mean,

1181
01:00:04,160 --> 01:00:05,680
Speaker 3: Like y'all got it so good. You go out, you

1182
01:00:05,720 --> 01:00:07,520
Speaker 3: can film on your phone. You don't need a whole

1183
01:00:07,520 --> 01:00:10,240
Speaker 3: film crew. You could throw it up right now, you

1184
01:00:10,320 --> 01:00:12,040
Speaker 3: know what I mean? Like I had to figure out

1185
01:00:12,080 --> 01:00:15,480
Speaker 3: these different things and transition with how social media was

1186
01:00:15,520 --> 01:00:18,480
Speaker 3: working and how media in itself was operating, you know.

1187
01:00:18,800 --> 01:00:21,360
Speaker 3: But again, like even through all of those changes, it

1188
01:00:21,440 --> 01:00:25,320
Speaker 3: was about being consistent. Like that consistency, man is everything.

1189
01:00:26,040 --> 01:00:26,240
Speaker 3: You know.

1190
01:00:26,880 --> 01:00:33,040
Speaker 6: So you have any mentors and like business or in

1191
01:00:33,120 --> 01:00:35,840
Speaker 6: the sport now currently or you know just in life

1192
01:00:35,880 --> 01:00:40,560
Speaker 6: that are helped guiding you through navigating you know this

1193
01:00:40,600 --> 01:00:41,160
Speaker 6: is a good deal.

1194
01:00:41,200 --> 01:00:43,000
Speaker 5: Don't do this, you know, watch how you do this?

1195
01:00:43,040 --> 01:00:46,480
Speaker 6: Different things nature like do you have og or you

1196
01:00:46,520 --> 01:00:48,760
Speaker 6: know somebody that you look up to in the in

1197
01:00:48,800 --> 01:00:50,200
Speaker 6: the space I do.

1198
01:00:51,560 --> 01:00:55,720
Speaker 3: Again, I've been very fortunate too to have relationships for

1199
01:00:55,840 --> 01:00:59,000
Speaker 3: a lot of now seeing mostly certain brands, you know

1200
01:00:59,040 --> 01:01:00,960
Speaker 3: what I mean, and like having these guys in my

1201
01:01:01,040 --> 01:01:06,160
Speaker 3: corner right an amazing having these like an amazing team

1202
01:01:06,200 --> 01:01:07,840
Speaker 3: around me, you know what I mean. I'm signed to

1203
01:01:07,960 --> 01:01:10,600
Speaker 3: a bunch of few different agencies and like having a

1204
01:01:10,640 --> 01:01:13,720
Speaker 3: solid team around me that the decisions that I'm making,

1205
01:01:13,800 --> 01:01:15,120
Speaker 3: it's not just me, like I want to do this,

1206
01:01:15,160 --> 01:01:17,600
Speaker 3: I will do it, and we discuss everything. You know,

1207
01:01:19,120 --> 01:01:22,160
Speaker 3: my day one is still around me. Which friends? Your friends,

1208
01:01:22,160 --> 01:01:22,560
Speaker 3: my friends?

1209
01:01:22,960 --> 01:01:23,440
Speaker 5: What do they do?

1210
01:01:24,320 --> 01:01:26,640
Speaker 3: Oh? My boy Ralphie, he's a head of all content

1211
01:01:27,360 --> 01:01:29,200
Speaker 3: for me and everything right now. So he's so he's

1212
01:01:29,200 --> 01:01:33,800
Speaker 3: with me all the time. Some other boys they got

1213
01:01:33,840 --> 01:01:35,880
Speaker 3: like quote unquote like regular jobs, I guess you want

1214
01:01:35,920 --> 01:01:36,520
Speaker 3: to say, you.

1215
01:01:36,480 --> 01:01:40,160
Speaker 6: Know, or they just they don't necessarily work with you

1216
01:01:40,440 --> 01:01:41,760
Speaker 6: doing it.

1217
01:01:41,760 --> 01:01:43,640
Speaker 3: It's just like it's a place I can go to

1218
01:01:43,800 --> 01:01:46,920
Speaker 3: where it's for advice. I could get sound advice. You know,

1219
01:01:47,080 --> 01:01:51,120
Speaker 3: people who actually know me, care about me, who see

1220
01:01:51,280 --> 01:01:53,400
Speaker 3: me come up in this journey, you know what I mean.

1221
01:01:54,440 --> 01:01:56,360
Speaker 3: So again, having good people around you. You know, we

1222
01:01:56,880 --> 01:01:59,800
Speaker 3: go back to speaking about relationships. How important is to

1223
01:02:00,080 --> 01:02:03,800
Speaker 3: foster relationships, you know what I mean? Like those are

1224
01:02:04,520 --> 01:02:07,240
Speaker 3: those are super important to me, you know, very very

1225
01:02:07,320 --> 01:02:07,960
Speaker 3: valuable for me.

1226
01:02:10,000 --> 01:02:12,800
Speaker 6: How much time do you spend on your craft coming up?

1227
01:02:12,960 --> 01:02:16,840
Speaker 6: And now, like how many hours were you actually practicing

1228
01:02:17,240 --> 01:02:19,160
Speaker 6: when you want to come up? And how much time

1229
01:02:19,200 --> 01:02:21,960
Speaker 6: do you actually dedicate to still practice?

1230
01:02:22,000 --> 01:02:26,800
Speaker 3: Now my business has changed, right so of course when

1231
01:02:26,800 --> 01:02:29,480
Speaker 3: I'm younger, and the only thing I was focused on

1232
01:02:29,640 --> 01:02:31,720
Speaker 3: was riding my bicycle every day, you know what I mean.

1233
01:02:31,800 --> 01:02:33,600
Speaker 3: Like now it's still out all the time, but it's

1234
01:02:33,600 --> 01:02:36,240
Speaker 3: a little different. I have to now allocate energy and

1235
01:02:36,280 --> 01:02:40,080
Speaker 3: time to other things, right Like coming up with a design,

1236
01:02:40,800 --> 01:02:42,480
Speaker 3: coming up with an idea for a piece of content

1237
01:02:42,480 --> 01:02:44,200
Speaker 3: doesn't happen over now you got to sit down and

1238
01:02:44,480 --> 01:02:46,520
Speaker 3: I should work on that at least I do, you

1239
01:02:46,600 --> 01:02:49,440
Speaker 3: know what I mean? But I always say like I've

1240
01:02:49,440 --> 01:02:52,720
Speaker 3: put my ten thousand hours in ten times and still counting,

1241
01:02:53,200 --> 01:02:55,920
Speaker 3: you know what I mean. I'm still learning, still practicing,

1242
01:02:56,040 --> 01:02:59,520
Speaker 3: still sharpening my sword, all in in pursuit of being great.

1243
01:03:00,240 --> 01:03:02,720
Speaker 6: Because I just always I'm just interested to know how

1244
01:03:03,320 --> 01:03:06,440
Speaker 6: different people, you know, how they work. Because I used

1245
01:03:06,440 --> 01:03:08,400
Speaker 6: to play basketball, so like I know, like I used

1246
01:03:08,400 --> 01:03:13,120
Speaker 6: to wake up and play basketball and then like work

1247
01:03:13,120 --> 01:03:16,040
Speaker 6: out like lift weights and then run and then pay

1248
01:03:16,080 --> 01:03:18,560
Speaker 6: summer league tournament. So it was literally like eight o'clock

1249
01:03:19,040 --> 01:03:21,040
Speaker 6: in the morning to eight o'clock at night sometimes like

1250
01:03:21,160 --> 01:03:23,680
Speaker 6: all day. So I was just interested to know like

1251
01:03:24,640 --> 01:03:26,680
Speaker 6: when you were on the like was it two hours?

1252
01:03:26,800 --> 01:03:30,720
Speaker 5: Was it six hours? Was it just we just out just.

1253
01:03:30,680 --> 01:03:33,880
Speaker 3: Out all day all day? Good? Right out? We out

1254
01:03:33,920 --> 01:03:37,480
Speaker 3: all day because like it's like a lifestyle sport right

1255
01:03:37,480 --> 01:03:40,160
Speaker 3: where it's like the guys I was riding with actually

1256
01:03:40,200 --> 01:03:41,640
Speaker 3: my friends, you know, so.

1257
01:03:42,840 --> 01:03:45,080
Speaker 6: Not so much as a practice. It's just it's more

1258
01:03:45,080 --> 01:03:48,480
Speaker 6: a freestyle you just riding. You're not like doing drills.

1259
01:03:48,280 --> 01:03:49,840
Speaker 3: Like yeah, like we're not like I'm not saying we

1260
01:03:49,920 --> 01:03:53,520
Speaker 3: need to go do fifty bunny, Like that's not the case.

1261
01:03:53,720 --> 01:03:57,040
Speaker 3: As well, we're gonna go to the skate park. Geh,

1262
01:03:57,160 --> 01:03:58,800
Speaker 3: Like you're only a four and a half fag, gotta

1263
01:03:58,800 --> 01:03:59,520
Speaker 3: get up to the five.

1264
01:04:00,080 --> 01:04:02,280
Speaker 6: But it wasn't like that because it's interesting because that's

1265
01:04:02,280 --> 01:04:04,040
Speaker 6: how most sports are, right right right, Like you know

1266
01:04:04,080 --> 01:04:06,000
Speaker 6: what I'm saying. So it's like most sports. You run track,

1267
01:04:06,080 --> 01:04:09,120
Speaker 6: you're running one hundred sprints. You play basketball, you gotta

1268
01:04:09,120 --> 01:04:11,440
Speaker 6: get a thousand jump shots up, like you know, so

1269
01:04:11,680 --> 01:04:15,320
Speaker 6: your sport is interesting because I never even realized that,

1270
01:04:15,400 --> 01:04:20,480
Speaker 6: like you're not technic, you never really practice, you're just freestyling.

1271
01:04:20,800 --> 01:04:23,800
Speaker 3: It's it's it's I want to say, we don't never practice,

1272
01:04:23,800 --> 01:04:25,720
Speaker 3: because say I'm gonna go out and like do this

1273
01:04:25,760 --> 01:04:28,240
Speaker 3: trick that I've never done before, and say it's like

1274
01:04:28,240 --> 01:04:29,280
Speaker 3: a four trick combo.

1275
01:04:29,360 --> 01:04:29,640
Speaker 5: Your work.

1276
01:04:29,640 --> 01:04:31,720
Speaker 3: You're gonna gonna go work each part of that combo

1277
01:04:31,840 --> 01:04:33,440
Speaker 3: and then I'm gonna get to the spot where I'm

1278
01:04:33,440 --> 01:04:35,240
Speaker 3: ready to go film it and then put it all

1279
01:04:35,280 --> 01:04:37,840
Speaker 3: together right like like right then and there and film it,

1280
01:04:38,240 --> 01:04:39,760
Speaker 3: you know what I mean. Like so again, like we're

1281
01:04:39,800 --> 01:04:41,400
Speaker 3: not going to the to the park and saying y'all

1282
01:04:41,640 --> 01:04:44,400
Speaker 3: got to do a hundred tail whips, but I'm gonna

1283
01:04:44,440 --> 01:04:45,760
Speaker 3: go to the park and do a bunch of tails

1284
01:04:45,800 --> 01:04:47,200
Speaker 3: so I feel good with it where I know I

1285
01:04:47,200 --> 01:04:49,640
Speaker 3: can do it on command, you know what I mean.

1286
01:04:49,640 --> 01:04:52,760
Speaker 3: Like it's it's that, It's that it's that repetition, over

1287
01:04:52,760 --> 01:04:55,920
Speaker 3: and over and over practice until you get it to

1288
01:04:55,960 --> 01:04:58,080
Speaker 3: the point where like you can do it one take

1289
01:04:58,160 --> 01:04:58,919
Speaker 3: every single time.

1290
01:04:59,280 --> 01:05:01,400
Speaker 4: Is there a trick you know, like you say, like

1291
01:05:01,440 --> 01:05:04,160
Speaker 4: the Bigkerhua was the wave to ride and then skateboard

1292
01:05:04,160 --> 01:05:07,120
Speaker 4: and it was like, if somebody could do a seven twenty, right,

1293
01:05:07,200 --> 01:05:08,080
Speaker 4: that would be incredible.

1294
01:05:08,120 --> 01:05:09,720
Speaker 3: Until somebody does the seven twenty.

1295
01:05:09,920 --> 01:05:13,920
Speaker 4: Is they're like that that trick that the BMX riders

1296
01:05:13,920 --> 01:05:16,560
Speaker 4: is like, if anybody can pull that off, they're going

1297
01:05:16,640 --> 01:05:17,320
Speaker 4: to be the greatest.

1298
01:05:18,480 --> 01:05:21,680
Speaker 3: They no like this because there's so many different tricks

1299
01:05:21,680 --> 01:05:24,240
Speaker 3: that hasn't been done yet that it's like there's not

1300
01:05:24,360 --> 01:05:26,760
Speaker 3: just this one trick where like if you do this

1301
01:05:26,920 --> 01:05:28,800
Speaker 3: just like the ultimate, it doesn't work like that, you know,

1302
01:05:29,080 --> 01:05:34,120
Speaker 3: because like nowadays, like we're linking for five different tricks

1303
01:05:34,120 --> 01:05:38,040
Speaker 3: together and like one like run you know, triple hands right,

1304
01:05:38,200 --> 01:05:42,160
Speaker 3: you handle bar spend, manual grind, manual bar spind. It's

1305
01:05:42,200 --> 01:05:44,520
Speaker 3: like some video It's like it's like video games, you

1306
01:05:44,600 --> 01:05:46,640
Speaker 3: know what I mean, And each of us have a

1307
01:05:46,680 --> 01:05:49,000
Speaker 3: different kind of level of difficulty and you can do

1308
01:05:49,040 --> 01:05:51,120
Speaker 3: them regular, you can do them switch I would to

1309
01:05:51,160 --> 01:05:53,360
Speaker 3: fine out. It's like writing with your right handed and

1310
01:05:53,400 --> 01:05:55,680
Speaker 3: writing with your left hand, you know, to learn how

1311
01:05:55,720 --> 01:05:58,919
Speaker 3: to do tricks the other way. That's an unnatural way.

1312
01:05:59,360 --> 01:06:02,760
Speaker 3: So yeah, it's it's it's it's it's it's not that

1313
01:06:02,880 --> 01:06:05,200
Speaker 3: where it's like that that's like a big wave you

1314
01:06:05,280 --> 01:06:06,000
Speaker 3: ride this thing like.

1315
01:06:06,800 --> 01:06:09,320
Speaker 4: But even like back to what Shaddy was saying, it's interesting,

1316
01:06:09,400 --> 01:06:12,480
Speaker 4: right like when he was doing that, he's practicing to

1317
01:06:12,600 --> 01:06:17,560
Speaker 4: craft uh his skill, but it's also conditioning it. So

1318
01:06:17,600 --> 01:06:20,280
Speaker 4: like how how do you train for like when you're

1319
01:06:20,400 --> 01:06:22,560
Speaker 4: right like or is it just naturally that I'm outside, so.

1320
01:06:23,480 --> 01:06:26,120
Speaker 3: You're naturally outside? So just that's that's the training here,

1321
01:06:26,160 --> 01:06:29,760
Speaker 3: because like any given day, I'm riding at least thirty

1322
01:06:29,840 --> 01:06:32,400
Speaker 3: forty miles without even thinking about it, and then the

1323
01:06:32,520 --> 01:06:34,680
Speaker 3: tricks on top of that. Right, So I might go in,

1324
01:06:35,040 --> 01:06:36,720
Speaker 3: i might go to the skate park and I might

1325
01:06:36,800 --> 01:06:40,360
Speaker 3: just go hard for two hours, like NonStop. Like that's

1326
01:06:40,400 --> 01:06:42,600
Speaker 3: the condition in itself, you know what I mean. Like

1327
01:06:42,640 --> 01:06:44,560
Speaker 3: if you got a distance, you're lifting a bike up

1328
01:06:44,720 --> 01:06:46,560
Speaker 3: a lot of aver work bodies. It's a lot of

1329
01:06:46,600 --> 01:06:49,040
Speaker 3: call workers, you know what I mean. So it's the

1330
01:06:49,080 --> 01:06:50,680
Speaker 3: bike has always been the workout for me, you know

1331
01:06:50,680 --> 01:06:52,120
Speaker 3: what I mean. There was certain parts of my career

1332
01:06:52,160 --> 01:06:54,320
Speaker 3: where after injury, I got into the gym and I

1333
01:06:54,400 --> 01:06:56,560
Speaker 3: worked on like certain things just to get stronger again.

1334
01:06:56,600 --> 01:06:59,240
Speaker 3: But a lot of times it's just it's just riding.

1335
01:06:59,520 --> 01:07:01,440
Speaker 6: What do you see the future of the sport going

1336
01:07:01,560 --> 01:07:04,280
Speaker 6: like where do you see it?

1337
01:07:04,280 --> 01:07:07,880
Speaker 3: It's limitless, man, I feel like the sports in a

1338
01:07:07,920 --> 01:07:13,560
Speaker 3: weird place right now, right Like we're lacking like traditional

1339
01:07:13,600 --> 01:07:16,320
Speaker 3: BMX media, you know what I mean, Like we don't

1340
01:07:16,360 --> 01:07:20,160
Speaker 3: have many like BMX focused outlets.

1341
01:07:20,280 --> 01:07:22,000
Speaker 5: I was gonna say it because of ESPN. They don'tly

1342
01:07:22,080 --> 01:07:23,080
Speaker 5: cover it too much Jesus.

1343
01:07:24,320 --> 01:07:26,800
Speaker 3: So it's even like that right where like compared to

1344
01:07:26,840 --> 01:07:29,800
Speaker 3: like a basketball or football, hockey or whatever, like we

1345
01:07:29,840 --> 01:07:32,040
Speaker 3: don't got stephen A talking about Oh did you see

1346
01:07:32,040 --> 01:07:33,960
Speaker 3: the bar span and not you just did you know

1347
01:07:33,960 --> 01:07:36,439
Speaker 3: what I mean? They're not covering it like that because again,

1348
01:07:36,480 --> 01:07:38,480
Speaker 3: it's just it's a it's a neat sport.

1349
01:07:38,720 --> 01:07:41,400
Speaker 5: Is that because there's been a decline in viewership because

1350
01:07:41,400 --> 01:07:41,920
Speaker 5: they used.

1351
01:07:41,800 --> 01:07:46,080
Speaker 3: To they they ESPN would normally covered only when X

1352
01:07:46,120 --> 01:07:48,040
Speaker 3: Games came and rest that's one time of year, and

1353
01:07:48,080 --> 01:07:49,760
Speaker 3: then they put too many channels. Now you don't know

1354
01:07:49,760 --> 01:07:53,040
Speaker 3: when you know what's going channel you'll know what's going on,

1355
01:07:53,080 --> 01:07:55,160
Speaker 3: and then even that again, so this is something I

1356
01:07:55,200 --> 01:07:59,520
Speaker 3: realized too. X Games is a TV show and they

1357
01:07:59,600 --> 01:08:02,520
Speaker 3: need to get viewers, so they're only going to put

1358
01:08:02,880 --> 01:08:08,160
Speaker 3: the most like viewed like sports on for that hour

1359
01:08:08,240 --> 01:08:10,360
Speaker 3: and an hour and a half block they have and

1360
01:08:10,440 --> 01:08:13,200
Speaker 3: at a certain point in time, like it was like, well,

1361
01:08:13,480 --> 01:08:15,080
Speaker 3: it kind of turned into like a circus in a

1362
01:08:15,120 --> 01:08:18,120
Speaker 3: sense where it's like we have this megabig ramp that

1363
01:08:18,160 --> 01:08:20,599
Speaker 3: they like, the riders are riding. It's like this fifty

1364
01:08:20,640 --> 01:08:23,519
Speaker 3: foot ramp. I'm even like, how do you even go

1365
01:08:23,600 --> 01:08:26,000
Speaker 3: down that? Yeah? I think is this is nervous man

1366
01:08:26,240 --> 01:08:29,240
Speaker 3: like and like at that point in time, it was like, well,

1367
01:08:29,280 --> 01:08:32,000
Speaker 3: I don't ride mega ramps. What you find in a

1368
01:08:32,040 --> 01:08:35,040
Speaker 3: mega ramp in the hood, like kids can't even relate

1369
01:08:35,080 --> 01:08:37,040
Speaker 3: to it. It's again, it turned into like a circus

1370
01:08:37,080 --> 01:08:40,200
Speaker 3: in a sense, and it started it started to not

1371
01:08:40,280 --> 01:08:43,439
Speaker 3: highlight like the my style of BMX five the street

1372
01:08:43,479 --> 01:08:45,120
Speaker 3: riding as much. It's hat to highlight what's going to

1373
01:08:45,160 --> 01:08:47,719
Speaker 3: get the most views. And you started to see certain

1374
01:08:47,760 --> 01:08:51,759
Speaker 3: guys who depended on the X games started to lose deals,

1375
01:08:52,120 --> 01:08:54,720
Speaker 3: not be as relevant anymore because you're depending on this

1376
01:08:54,840 --> 01:08:58,599
Speaker 3: third party entity for how far you can go. That's

1377
01:08:58,640 --> 01:09:00,719
Speaker 3: also for me when I realized that, I was like, Okay,

1378
01:09:00,760 --> 01:09:02,880
Speaker 3: I don't care about that, And it also contributed to

1379
01:09:02,920 --> 01:09:04,080
Speaker 3: me like you know what, I'm gonna just do my

1380
01:09:04,120 --> 01:09:06,400
Speaker 3: thing over here. I'm gonna use social media. I can

1381
01:09:06,479 --> 01:09:09,720
Speaker 3: control it, and I'm a bubble up that way. I'm

1382
01:09:09,720 --> 01:09:11,559
Speaker 3: gonna use YouTube, I'm gonna use the internet.

1383
01:09:12,000 --> 01:09:12,760
Speaker 5: But ship I don't.

1384
01:09:12,880 --> 01:09:15,000
Speaker 6: I don't mean to distract you, but you said it's

1385
01:09:15,040 --> 01:09:16,760
Speaker 6: in a weird space right now, because there's not a

1386
01:09:16,760 --> 01:09:17,639
Speaker 6: lot of mainstream media.

1387
01:09:17,760 --> 01:09:20,000
Speaker 3: It's not a lot of mainstream media talking about it. Also,

1388
01:09:20,080 --> 01:09:24,240
Speaker 3: like we don't have like those BMX like only media outlets, right,

1389
01:09:24,360 --> 01:09:27,479
Speaker 3: Like the biggest magazine we had they got acquired by

1390
01:09:27,640 --> 01:09:30,880
Speaker 3: a bigger company and then they dissolved it. You know,

1391
01:09:31,000 --> 01:09:34,680
Speaker 3: Like we have certain websites and whatnot, but it's not

1392
01:09:34,880 --> 01:09:38,160
Speaker 3: like those big media outlets that are really talking about

1393
01:09:38,200 --> 01:09:40,160
Speaker 3: BMX and like pushing it out. You know.

1394
01:09:40,800 --> 01:09:43,080
Speaker 5: So how do you how do we how do we

1395
01:09:43,120 --> 01:09:45,160
Speaker 5: fix this? How do we get it more visible?

1396
01:09:45,280 --> 01:09:48,719
Speaker 3: We need we need people that are passionate about covering

1397
01:09:49,200 --> 01:09:51,080
Speaker 3: BMX athletes and the supported BMX.

1398
01:09:51,240 --> 01:09:55,520
Speaker 5: Do we need out Do we need more notable figures?

1399
01:09:55,880 --> 01:09:57,760
Speaker 3: We need we need we need that too, right, Like

1400
01:09:57,800 --> 01:10:00,559
Speaker 3: we have some amazing BMX athletes around the These guys

1401
01:10:00,600 --> 01:10:04,600
Speaker 3: aren't incredible, right, young kids coming up their fire, you know,

1402
01:10:04,680 --> 01:10:07,360
Speaker 3: but they still need time to develop and build their brand, right,

1403
01:10:07,720 --> 01:10:09,800
Speaker 3: you know, and you get you know what it is, right,

1404
01:10:09,880 --> 01:10:12,400
Speaker 3: Like you may be one of the best bike riders

1405
01:10:12,439 --> 01:10:14,880
Speaker 3: in the world, right, but you have to care about

1406
01:10:14,880 --> 01:10:17,320
Speaker 3: that as well, you know what I mean. Like a

1407
01:10:17,400 --> 01:10:19,160
Speaker 3: lot of things that people have seen me do throughout

1408
01:10:19,160 --> 01:10:21,840
Speaker 3: my career, I cared about those other things, you know

1409
01:10:21,880 --> 01:10:23,800
Speaker 3: what I mean, Like I cared about being in the

1410
01:10:23,960 --> 01:10:26,800
Speaker 3: ESPN Body issue, where I cared about being on like

1411
01:10:26,800 --> 01:10:29,479
Speaker 3: a Forbes list or any of these things, like these

1412
01:10:29,479 --> 01:10:31,680
Speaker 3: things that I like care about, care about going to

1413
01:10:31,720 --> 01:10:34,080
Speaker 3: passing Fashion Week, you know what I mean, and like

1414
01:10:34,720 --> 01:10:37,880
Speaker 3: collaborating with certain fashion brands doing these things. So it's

1415
01:10:37,920 --> 01:10:40,320
Speaker 3: I feel it's like it's not just one thing, it's

1416
01:10:40,320 --> 01:10:42,600
Speaker 3: a mixture of things that's gonna need to happen to

1417
01:10:42,680 --> 01:10:45,720
Speaker 3: take the sports like that next level. Do you know

1418
01:10:45,760 --> 01:10:49,160
Speaker 3: what I care about? What's that sneakers? Love sneakers, I

1419
01:10:49,240 --> 01:10:50,280
Speaker 3: know you care about as well.

1420
01:10:50,560 --> 01:10:52,720
Speaker 4: Can we talk about the bike in I don't think

1421
01:10:52,760 --> 01:10:55,479
Speaker 4: I've ever seen Nike take the end off the shoe before. Man,

1422
01:10:56,200 --> 01:10:59,479
Speaker 4: what was that conversation? Like, what's the status with it?

1423
01:10:59,560 --> 01:11:01,080
Speaker 4: I told you you in past and said, yo, in

1424
01:11:01,160 --> 01:11:04,160
Speaker 4: order for us to do some of these guys got

1425
01:11:04,200 --> 01:11:07,559
Speaker 4: at least I ain't say like, I'm just saying that

1426
01:11:07,600 --> 01:11:08,360
Speaker 4: they could be on the tape.

1427
01:11:08,360 --> 01:11:10,320
Speaker 3: Shouldn't it be last night? Like Yo, bring his kicks?

1428
01:11:10,320 --> 01:11:12,879
Speaker 3: I would have brought them with me. Bro, what happened?

1429
01:11:14,200 --> 01:11:16,120
Speaker 3: How did this happen? Right? Because when I saw my ky,

1430
01:11:16,200 --> 01:11:18,800
Speaker 3: I was like, Oh, he took it to a different level. Man,

1431
01:11:19,000 --> 01:11:28,240
Speaker 3: took the end off of it. That was bike hair

1432
01:11:28,400 --> 01:11:33,880
Speaker 3: is crazy. Like we think we think about Nike as

1433
01:11:33,920 --> 01:11:38,120
Speaker 3: a brand as this incredible institution, right, and we've seen

1434
01:11:38,320 --> 01:11:42,559
Speaker 3: classics come out of Nike as far as sneakers, clothes, whatever,

1435
01:11:42,600 --> 01:11:46,680
Speaker 3: commercials on the different things. But to have the opportunity

1436
01:11:46,720 --> 01:11:48,599
Speaker 3: to take the end off and put it b there,

1437
01:11:49,640 --> 01:11:51,960
Speaker 3: and like who better to do it than me? You

1438
01:11:52,040 --> 01:11:54,320
Speaker 3: know what I mean? It's perfect. It was the moment.

1439
01:11:56,120 --> 01:11:58,200
Speaker 3: And I think we do got some more bike are

1440
01:11:58,240 --> 01:12:01,320
Speaker 3: stuff coming out. We'll see, but yeah, it was. It's

1441
01:12:01,320 --> 01:12:03,479
Speaker 3: one of those things where it's a legit dream come true,

1442
01:12:04,040 --> 01:12:05,920
Speaker 3: you know what I mean. I remember watching some of

1443
01:12:05,960 --> 01:12:09,240
Speaker 3: those classic commercials, right, whether it's like the Jordan Spike joints, so,

1444
01:12:09,240 --> 01:12:13,400
Speaker 3: whether it's that one like and one mixtape inspired commercially

1445
01:12:13,479 --> 01:12:15,880
Speaker 3: with Bouncing the ball and beat, you know what I mean.

1446
01:12:15,960 --> 01:12:18,559
Speaker 3: And you see some of the stuff like getting like

1447
01:12:18,560 --> 01:12:22,320
Speaker 3: these classic images of Dion and Nikes and bron and

1448
01:12:22,400 --> 01:12:24,880
Speaker 3: Kobe and all these amazing people. Man Like, it's such

1449
01:12:24,920 --> 01:12:27,840
Speaker 3: a rich heritage. So to be able to contribute to

1450
01:12:28,360 --> 01:12:32,280
Speaker 3: that with delivering bike air man, it's again, it's it

1451
01:12:32,360 --> 01:12:34,880
Speaker 3: was a groundbreaking moment. Were they accepting of it the

1452
01:12:34,920 --> 01:12:37,320
Speaker 3: idea at first? Yeah, it was with it right away.

1453
01:12:37,840 --> 01:12:39,880
Speaker 3: It was crazy. It was one was like it was

1454
01:12:39,920 --> 01:12:41,800
Speaker 3: it was weird enough to be like cool, we're gonna

1455
01:12:41,840 --> 01:12:43,240
Speaker 3: we're gonna try it and put it on it and

1456
01:12:43,240 --> 01:12:47,240
Speaker 3: see what happens, you know. And then the response from

1457
01:12:47,240 --> 01:12:51,040
Speaker 3: it that was that's what really took it over the top, right,

1458
01:12:51,160 --> 01:12:52,960
Speaker 3: you know what I mean, Like to have people from

1459
01:12:53,040 --> 01:12:56,240
Speaker 3: order for walks of life wanting to have a Nike

1460
01:12:56,360 --> 01:13:00,400
Speaker 3: that says bike on it. You know it's perfect. It's yeah,

1461
01:13:00,640 --> 01:13:03,839
Speaker 3: it's perfect, bro, you know, friends and family. So hopefully

1462
01:13:03,840 --> 01:13:07,160
Speaker 3: after this, you know, we've become part of that right

1463
01:13:09,400 --> 01:13:11,760
Speaker 3: to get those kicks man, and even like to do

1464
01:13:13,000 --> 01:13:15,200
Speaker 3: to do bike air on this silhouette that we did

1465
01:13:15,240 --> 01:13:17,960
Speaker 3: it on on the airship. This is the first shoe

1466
01:13:18,000 --> 01:13:20,240
Speaker 3: that Jordan Wall when he came into the league before

1467
01:13:20,240 --> 01:13:23,080
Speaker 3: the Jordan one. You know, so like that, like that

1468
01:13:23,120 --> 01:13:27,840
Speaker 3: shoe tells a story of proving yourself of beginnings. So

1469
01:13:28,400 --> 01:13:30,439
Speaker 3: to put bike here or something that's brand new, that's

1470
01:13:30,600 --> 01:13:35,720
Speaker 3: that's just starting on that silhouette. It's again it goes

1471
01:13:35,760 --> 01:13:37,559
Speaker 3: back to that storytelling you.

1472
01:13:39,000 --> 01:13:42,080
Speaker 6: It's been honor my brother. So what do you have

1473
01:13:42,200 --> 01:13:44,320
Speaker 6: coming up? What do you want to make the people

1474
01:13:44,360 --> 01:13:47,240
Speaker 6: aware of? What's any announcements anything like that.

1475
01:13:47,920 --> 01:13:49,880
Speaker 3: No, I mean, I'm a huge fan of the element

1476
01:13:49,920 --> 01:13:52,400
Speaker 3: of surprise, right, so like of course you're going to

1477
01:13:52,439 --> 01:13:55,320
Speaker 3: know I'm working, right, We're always clicking up. It's just

1478
01:13:56,160 --> 01:13:58,160
Speaker 3: I'm just wired like that, you know what I mean.

1479
01:13:58,240 --> 01:14:01,000
Speaker 3: But I to have people just wake up one morning

1480
01:14:01,000 --> 01:14:02,519
Speaker 3: and go on the ground and be like what is

1481
01:14:02,520 --> 01:14:05,759
Speaker 3: he doing now? Like like how did this happen? But

1482
01:14:05,760 --> 01:14:08,360
Speaker 3: but no, overall, we got some content coming up. We

1483
01:14:08,439 --> 01:14:12,200
Speaker 3: got my stuff with the Foundation that I'm really excited about.

1484
01:14:12,320 --> 01:14:14,400
Speaker 3: It's going to be just gonna be dope. Got more

1485
01:14:14,400 --> 01:14:16,679
Speaker 3: product coming, just keep pushing.

1486
01:14:17,439 --> 01:14:19,080
Speaker 4: Yeah, as you were talking, I thought of a brand

1487
01:14:19,200 --> 01:14:21,840
Speaker 4: that has been hurting over the past two years that's

1488
01:14:21,920 --> 01:14:25,600
Speaker 4: involved with bikes and a not in the way that

1489
01:14:25,640 --> 01:14:28,800
Speaker 4: you are. But imagine you being on the ride peloton,

1490
01:14:30,320 --> 01:14:32,519
Speaker 4: Like imagine like you said, you rode forty miles like

1491
01:14:32,560 --> 01:14:34,360
Speaker 4: we've been like we've run on a peloton. I'm like,

1492
01:14:34,880 --> 01:14:37,120
Speaker 4: this thing's ridiculous. But imagine if they had you as

1493
01:14:37,160 --> 01:14:38,639
Speaker 4: like as a cast riding on.

1494
01:14:38,640 --> 01:14:44,240
Speaker 3: That peloton as as simple as that. Yeah, they they

1495
01:14:44,240 --> 01:14:47,400
Speaker 3: need to they need some help over the like question

1496
01:14:47,479 --> 01:14:49,600
Speaker 3: like do you have a peloton? I do? Do you

1497
01:14:49,680 --> 01:14:51,840
Speaker 3: use it often? I do, not as often as I

1498
01:14:51,840 --> 01:14:55,320
Speaker 3: would like to, but I use it health experience. It's cool.

1499
01:14:56,120 --> 01:14:58,280
Speaker 3: There's like a bunch of trainers that you can go

1500
01:14:58,280 --> 01:14:58,560
Speaker 3: go with.

1501
01:14:58,960 --> 01:15:01,439
Speaker 4: I usually ride with Alex okay and he because he

1502
01:15:01,439 --> 01:15:03,599
Speaker 4: plays hip hop music right right, So I would imagine

1503
01:15:03,600 --> 01:15:06,879
Speaker 4: you being on there playing the hip hop music. And

1504
01:15:06,960 --> 01:15:08,560
Speaker 4: I mean, you can change the settings on it. You

1505
01:15:08,560 --> 01:15:10,720
Speaker 4: can change the resistance, you can choose the speed, but

1506
01:15:10,920 --> 01:15:12,720
Speaker 4: just having guests people come on there to.

1507
01:15:13,200 --> 01:15:20,600
Speaker 3: Alex Man, Yeah, Alex. It was funny because we were

1508
01:15:20,360 --> 01:15:24,680
Speaker 3: we were posted to meet in Barcelona earlier things last

1509
01:15:24,720 --> 01:15:27,800
Speaker 3: though late last year because we both found were signed

1510
01:15:27,800 --> 01:15:31,400
Speaker 3: the smart Waterka like this commercial, like this global commercial

1511
01:15:31,520 --> 01:15:33,800
Speaker 3: in Barcelona and he shot the day before me had left,

1512
01:15:34,280 --> 01:15:37,280
Speaker 3: so we adjustment each other. But I might have to

1513
01:15:37,360 --> 01:15:39,200
Speaker 3: high like Alex and see what's cracking you.

1514
01:15:40,520 --> 01:15:46,760
Speaker 6: Yes, right link out we go take ten percent as

1515
01:15:46,800 --> 01:15:47,640
Speaker 6: you should.

1516
01:15:49,640 --> 01:15:53,840
Speaker 3: Listen. Energy is not free, all bro, that's the new shirt,

1517
01:15:54,960 --> 01:15:56,639
Speaker 3: not free man.

1518
01:15:56,760 --> 01:16:01,880
Speaker 6: So it's been a pleasure, brother, I thank you, look

1519
01:16:01,880 --> 01:16:05,160
Speaker 6: forward to Lincoln of course in any collaborate that we

1520
01:16:05,200 --> 01:16:07,600
Speaker 6: can do. You know, wish you best of luck and

1521
01:16:07,680 --> 01:16:10,240
Speaker 6: everything that you've got going on. Definitely follow your journey,

1522
01:16:10,280 --> 01:16:13,439
Speaker 6: continue to follow your journey, keep paving away, keep being

1523
01:16:13,439 --> 01:16:18,120
Speaker 6: a trailblaze. It's important absolute people to see representation. It's

1524
01:16:18,160 --> 01:16:21,519
Speaker 6: extremely important. And you know that's probably one of the

1525
01:16:21,560 --> 01:16:24,320
Speaker 6: biggest things that you can do is inspire somebody. So

1526
01:16:24,360 --> 01:16:27,920
Speaker 6: you know, keep doing that. You never know who's impacted.

1527
01:16:27,479 --> 01:16:31,000
Speaker 3: At that part. You never know who's watching, man. Fact,

1528
01:16:31,080 --> 01:16:31,880
Speaker 3: you never know, man.

1529
01:16:32,000 --> 01:16:36,000
Speaker 6: So we appreciate you, know, we support you, and thank

1530
01:16:36,040 --> 01:16:37,280
Speaker 6: you guys for rocking with us.

1531
01:16:37,280 --> 01:16:38,439
Speaker 5: What's you next week? Peace?

1532
01:16:38,520 --> 01:16:42,240
Speaker 1: Peace An illegal alien from Guatemala charged with raping a

1533
01:16:42,320 --> 01:16:45,800
Speaker 1: child in Massachusetts. An MS thirteen gang member from El

1534
01:16:45,920 --> 01:16:50,719
Speaker 1: Salvador accused of murdering a Texas man of Venezuelan charged

1535
01:16:50,760 --> 01:16:54,639
Speaker 1: with filming and selling child pornography in Michigan. These are

1536
01:16:54,720 --> 01:16:58,160
Speaker 1: just some of the heinous migrant criminals caught because of

1537
01:16:58,240 --> 01:17:01,960
Speaker 1: President Donald J. Trump's leadership. I'm Christy Noman, the United

1538
01:17:01,960 --> 01:17:06,719
Speaker 1: States Secretary of Homeland Security. Under President Trump, attempted illegal

1539
01:17:06,760 --> 01:17:10,400
Speaker 1: border crossings are at the lowest levels ever recorded, and

1540
01:17:10,479 --> 01:17:13,800
Speaker 1: over one hundred thousand illegal aliens have been arrested. If

1541
01:17:13,840 --> 01:17:17,519
Speaker 1: you are here illegally, your next you will be fine

1542
01:17:17,560 --> 01:17:21,680
Speaker 1: nearly one thousand dollars a day, imprisoned, and deported. You

1543
01:17:21,720 --> 01:17:25,280
Speaker 1: will never return. But if you register using our CBP

1544
01:17:25,439 --> 01:17:28,160
Speaker 1: home app and leave now, you could be allowed to

1545
01:17:28,200 --> 01:17:33,040
Speaker 1: return legally. Do what's right. Leave now. Under President Trump,

1546
01:17:33,200 --> 01:17:36,799
Speaker 1: America's laws, border and families will be protected.

1547
01:17:36,880 --> 01:17:39,040
Speaker 2: Sponsored by the United States Department of Homeland Security.