WEBVTT - Lamborghini's Mitja Borkert Talks New Temerario Design 0:00:02.520 --> 0:00:10.239 Bloomberg Audio Studios, podcasts, radio news. I'm Matt Miller and 0:00:10.240 --> 0:00:12.560 I'm Hannah Elliott, and this is Hot Pursuit. 0:00:20.239 --> 0:00:22.600 What's going on? How was were you in Portugal? 0:00:22.680 --> 0:00:25.120 I was in Portugal. I was in Lisbon, or actually 0:00:25.400 --> 0:00:29.520 Estill outside of Lisbon. You've been there, I'm sure your 0:00:29.600 --> 0:00:34.520 travels Lisbon. Yes, there's that great track. So that track 0:00:35.040 --> 0:00:38.920 might be my favorite track i've driven. It's so cool. 0:00:38.960 --> 0:00:43.000 It's real old. Yes, it's like, I don't know, it's 0:00:43.120 --> 0:00:46.239 kind of short. It's just over four k around for 0:00:46.280 --> 0:00:49.959 a lap. It's got all different kinds of twisties. It's 0:00:50.000 --> 0:00:54.480 got a great straightaway, it's got some elevation changes. Senna 0:00:54.600 --> 0:00:56.560 drove on that track famously. 0:00:58.320 --> 0:00:59.800 GP there, but I don't Yeah, I don't think they 0:00:59.840 --> 0:01:01.320 have a GP race there this year. 0:01:01.720 --> 0:01:04.800 It's a great track. And I drove that Lamborghini Temorrio, 0:01:05.280 --> 0:01:06.960 which is the Hurricon replacement. 0:01:07.280 --> 0:01:10.399 So it's the kind of a Hurricane replacement, right because 0:01:10.440 --> 0:01:11.679 it doesn't have I know. 0:01:11.720 --> 0:01:15.160 You're gonna say, I, Look, it's not that big a deal. 0:01:15.560 --> 0:01:18.559 It's a great car. It's it's a turbo V eight 0:01:20.080 --> 0:01:23.040 over nine hundred horse power hybrid. 0:01:23.760 --> 0:01:26.920 I'm sure, it's amazing, and I definitely care about amazing, 0:01:27.120 --> 0:01:33.160 But I still take issue with the continuation of like 0:01:34.080 --> 0:01:37.280 the outification of Lamborghini. 0:01:36.800 --> 0:01:40.240 The outification, Like what does that mean that Audi motors? Right, 0:01:40.400 --> 0:01:44.440 this car actually was developed one hundred percent by Lamborghini, 0:01:45.000 --> 0:01:48.480 very proudly, and the Hurricon was developed in conjunction with Audi. 0:01:48.800 --> 0:01:54.240 This car was not. They still build some small components 0:01:54.240 --> 0:01:59.240 of the powertrain in an Audi factory factory, but it 0:01:59.320 --> 0:02:03.200 was developed one thousand percent by Lamborghini, and they're very 0:02:03.200 --> 0:02:03.800 proud of that. 0:02:03.880 --> 0:02:07.240 I believe that they say, hey, Audi, can you give 0:02:07.280 --> 0:02:08.680 us a blueprint of your engine so. 0:02:08.639 --> 0:02:11.640 We'll develop version No no that I think they would 0:02:11.639 --> 0:02:15.520 disagree with you, and I would too. It honestly is 0:02:15.560 --> 0:02:19.720 such a great driving car. It was quite a lot 0:02:19.720 --> 0:02:23.760 of fun. So nine hundred horsepower V eight turbo charged, 0:02:24.960 --> 0:02:27.000 what else? What else can we say? Zero to sixty 0:02:27.000 --> 0:02:29.600 two and like two point seven seconds top speed of 0:02:29.639 --> 0:02:32.760 two hundred and three miles an hour. I think I 0:02:32.840 --> 0:02:37.560 hit about maybe one sixty five nice, I mean that's 0:02:37.600 --> 0:02:40.880 pretty yeah for me, that's cooking. I'm not someone who 0:02:40.960 --> 0:02:43.440 like notches in my belt. How fast I've gone on 0:02:43.440 --> 0:02:46.040 wood track that's more of like, you know, more of 0:02:46.080 --> 0:02:51.639 a bro thing. But yeah, I mean I do. I'm 0:02:51.680 --> 0:02:53.919 noting it. I'm noting it. Yeah, it was good. 0:02:54.000 --> 0:02:56.040 It's a little scary though, when you're going that fast 0:02:56.560 --> 0:02:59.480 to look down and verify how fast you're going, right. 0:02:59.600 --> 0:03:02.040 Then I look at but I'm like, wholl yeah, not really. 0:03:01.840 --> 0:03:05.200 But yeah, oh it's so what does it look like? 0:03:06.000 --> 0:03:10.280 So it looks if you ask Mitya Borkert, who is 0:03:10.680 --> 0:03:13.280 our guest this week and the designer of Lamborghini, he'll 0:03:13.320 --> 0:03:15.840 say it looks like a shark, and I agree. In 0:03:16.120 --> 0:03:19.680 the context of Lamborghini, it looks a little bit toned 0:03:19.760 --> 0:03:23.880 down in a way. The lines are simpler across the 0:03:23.880 --> 0:03:26.960 top and the sides. But actually it has some really 0:03:26.960 --> 0:03:32.000 interesting details that I really like. And it's also inspired 0:03:32.040 --> 0:03:35.680 by sport bikes, which I feel like you will really appreciate, 0:03:36.160 --> 0:03:40.200 especially the rear end because the exhaust is set really high, 0:03:40.200 --> 0:03:44.280 so it's like the back of a you know, Panagale Ducatti. 0:03:46.640 --> 0:03:50.000 It's which makes sense, by the way, because Lamborghini is 0:03:50.000 --> 0:03:54.960 in Santa Agata, yes, which is the suburb of Bologna exactly, 0:03:55.000 --> 0:03:59.440 and Dukatti also is in Borgo Panagali, a suburb of Bologna. Exactly. 0:03:59.480 --> 0:04:02.920 They're very like if you're visiting one, you should also 0:04:03.000 --> 0:04:03.720 go to the other. 0:04:03.960 --> 0:04:08.320 Yeah, Like, I like how it looks. It's it's very geometric. 0:04:09.000 --> 0:04:13.840 It has a lot of hexagon elements, including the fog 0:04:13.920 --> 0:04:16.559 lights at the front, which are rather polarizing. I heard 0:04:16.920 --> 0:04:21.880 several people I was with were disparaging them. They don't 0:04:21.880 --> 0:04:26.400 necessarily bother me. The interior cabin is bigger than the 0:04:26.480 --> 0:04:28.800 hurricane cabin, which is great for people like you and me. 0:04:28.880 --> 0:04:31.640 That will take all the headspace we can get. I 0:04:31.680 --> 0:04:34.480 was in it in a crash helmet and still had headroom, 0:04:34.960 --> 0:04:38.880 So it's nice. And the screen inside is minimal And 0:04:38.920 --> 0:04:41.160 I did ask Lamborghini about that, like what is your 0:04:41.160 --> 0:04:43.960 take on screens in general, and they are really trying 0:04:43.960 --> 0:04:46.680 to keep the screenage minimal, which good. I like me. 0:04:46.920 --> 0:04:51.040 Yes, So it doesn't feel like an Audie on the inside. 0:04:51.640 --> 0:04:54.720 No, No, it's it's pure Lamborghini. I mean, it's still 0:04:54.839 --> 0:04:58.880 feels like a cockpit. It feels like you're in a jet. 0:05:00.120 --> 0:05:04.320 There are there are bigger spaces for like cell phone chargers, 0:05:04.360 --> 0:05:07.039 which is nice. The cup holders are in like you know, 0:05:08.160 --> 0:05:12.839 common sense locations. The door actually opens wider than the Hurrican. 0:05:13.160 --> 0:05:15.680 So my sense is they've really put a lot of 0:05:15.680 --> 0:05:20.040 thought into making this a usable car, and they they 0:05:20.080 --> 0:05:21.720 made practical adjustments. 0:05:21.880 --> 0:05:23.480 Still open like this right, yeah. 0:05:23.520 --> 0:05:28.800 Yeah, not suicide doors or not goaling doors, yes, because you. 0:05:28.800 --> 0:05:32.120 Know with the eventa door or at the higher price 0:05:32.160 --> 0:05:35.839 to not the rivelto there you go. You have the 0:05:35.880 --> 0:05:38.400 billionaire doors. But this is mere millionaire doors. 0:05:38.400 --> 0:05:39.280 This is entry level. 0:05:39.520 --> 0:05:39.719 Yeah. 0:05:39.839 --> 0:05:45.360 But that's not a disparaging thing to say. It's it's accessible. 0:05:45.800 --> 0:05:49.720 I guess you could say as a daily driver, I. 0:05:49.600 --> 0:05:52.120 Suppose you could say that. Could have said about the 0:05:52.200 --> 0:05:53.080 Hurrican too. 0:05:53.279 --> 0:05:55.840 You could, you could. I actually think this is a 0:05:55.920 --> 0:05:58.039 nice evolution to the Hurrican. I would say it just 0:05:58.080 --> 0:06:00.960 feel it feels more modern, it feels it's faster. 0:06:03.200 --> 0:06:05.920 Does it feel brutal, because I want a Lamborghini to feel. 0:06:05.720 --> 0:06:09.039 No, it doesn't feel No. Honestly, it doesn't feel bruto brutal. 0:06:09.440 --> 0:06:12.120 It feels elegant and it feels agile and nimble. 0:06:12.480 --> 0:06:16.920 Weird, yeah, strange for a Lamborghini. 0:06:17.080 --> 0:06:19.480 Yeah, And I asked them about that. Even you know, 0:06:19.680 --> 0:06:23.000 something like a Guyardo, which this car actually if you 0:06:23.040 --> 0:06:25.640 see it in white. It kind of reminds there are elements, 0:06:25.720 --> 0:06:28.080 especially towards the rear, that kind of look like a Guillardo. 0:06:30.279 --> 0:06:33.440 I asked, well, are you losing your I asked, mister Winkleman, 0:06:33.480 --> 0:06:36.560 Stefon Winkleman, are you losing some of your brand identity 0:06:37.040 --> 0:06:40.040 making a car that you guys freely admit is not brutalist. 0:06:40.680 --> 0:06:44.400 And he, you know, he gave me a corporate answer, 0:06:44.400 --> 0:06:46.560 but he basically said no that you know, look at 0:06:46.560 --> 0:06:49.400 the Mura. That is a very elegant looking car. 0:06:49.680 --> 0:06:49.880 Fair. 0:06:50.640 --> 0:06:54.000 We do have elements of elegance in our history, and 0:06:54.920 --> 0:06:56.800 you know, you use a different tool for the job. 0:06:56.920 --> 0:06:59.799 This is one part of Lamborghini. It's not the totality 0:06:59.800 --> 0:07:03.480 of Likeamborghini. If you want something brutal, go elsewhere within 0:07:03.520 --> 0:07:04.479 the But they're relying up. 0:07:04.560 --> 0:07:08.080 They're getting past kind of the era of machismo, right, Yeah, 0:07:08.080 --> 0:07:13.000 because Lamborghini for a few decades was about like chest hair. Yeah, 0:07:13.160 --> 0:07:14.760 you know, gold chains. 0:07:15.040 --> 0:07:17.080 I think they're modernizing by to. 0:07:17.160 --> 0:07:18.640 Drive a beautiful woman around. 0:07:18.680 --> 0:07:22.960 You know, I would say they are increasingly relevant to 0:07:23.280 --> 0:07:26.840 the to the modern world. And it's I it's a 0:07:26.880 --> 0:07:29.640 nice thing. It's still look, it's still a polarizing vehicle. 0:07:31.240 --> 0:07:33.840 It's not for everybody, but I like that it has 0:07:33.840 --> 0:07:35.440 a point of view and it takes a stance. 0:07:35.960 --> 0:07:38.880 Did they tell you anything about the name, because traditionally 0:07:39.040 --> 0:07:41.520 Lamborghinis are named after bulls. 0:07:41.760 --> 0:07:46.400 Yeah, so Timorrio was, of course a fighting bull from 0:07:46.480 --> 0:07:48.880 the eighteen hundreds, and the name is a Spanish name 0:07:48.920 --> 0:07:51.880 that basically means like daring or brave. So again it's 0:07:51.880 --> 0:07:54.200 following their line of they name everything after a ball. 0:07:54.840 --> 0:07:56.800 This one is a bowl from a long time ago 0:07:56.880 --> 0:07:58.040 that was daring. 0:07:58.080 --> 0:08:00.280 It's pretty cool, right, It's cool that they do that. 0:08:00.440 --> 0:08:03.280 Yeah, I like it. The other interesting thing they told 0:08:03.360 --> 0:08:06.440 me was how they're dealing with some of the tariffs 0:08:06.800 --> 0:08:10.720 that are affecting the whole automotive industry. They are rising, 0:08:11.000 --> 0:08:16.560 raising prices to a certain degree. For instance, the euros 0:08:16.640 --> 0:08:21.200 is going to be seven percent more expensive starting this month. 0:08:21.880 --> 0:08:25.120 The Rivelta will go up ten percent. This car, the Temorario, 0:08:25.200 --> 0:08:27.440 they're adding a seven percent increase. 0:08:27.520 --> 0:08:28.440 How much does it cost? 0:08:29.320 --> 0:08:32.560 Like the entry level is about three hundred and eighty thousand, 0:08:32.920 --> 0:08:36.080 and then there's like a lightweight version that's as basically 0:08:36.080 --> 0:08:36.959 another fifty thousand. 0:08:37.040 --> 0:08:39.120 On top of that, they take more away and charge 0:08:39.280 --> 0:08:41.839 yeah extra, Yeah, I love it. Well, I mean at 0:08:41.840 --> 0:08:44.679 that level. And if you're going to spend three eighty 0:08:44.720 --> 0:08:46.280 for a car and then somebody. 0:08:46.040 --> 0:08:48.480 Want why not go all in exactly? Yeah, I think 0:08:48.520 --> 0:08:53.480 the carbon fire or sorry, the wheels alone, which are 0:08:53.720 --> 0:08:56.240 I think they're carbon rims. I want to say they 0:08:56.240 --> 0:08:58.079 were like twenty six thousand. 0:08:58.520 --> 0:09:01.720 Yeah, a piece of the set for the set the set. 0:09:01.760 --> 0:09:06.160 That's pretty good. Well, yeah, I feel like some Rolls 0:09:06.240 --> 0:09:09.720 Royce wheels are twenty five grand a piece and really 0:09:09.800 --> 0:09:14.480 they're not carbon fiber. Wow, that seems very expensive. Wow, 0:09:15.679 --> 0:09:16.280 all right cool? 0:09:16.320 --> 0:09:16.480 Yah? 0:09:16.559 --> 0:09:19.440 So uh do we should we talk to the interview 0:09:19.559 --> 0:09:22.600 or yeah? Okay, yeah, let's listen to the interview. 0:09:22.679 --> 0:09:24.360 So let's talk with media. I had a great time 0:09:24.400 --> 0:09:28.880 talking with him while at the track in Portugal, and 0:09:29.080 --> 0:09:31.240 you know, he's so well liked, he's been there forever. 0:09:31.679 --> 0:09:35.600 Now he's such an interesting person to talk to. He's German, 0:09:36.160 --> 0:09:38.200 but he works for an Italian company, so it's nice 0:09:38.200 --> 0:09:40.000 to see like the dichotomy. 0:09:40.200 --> 0:09:42.920 Okay, let's listen in well, Media. 0:09:42.679 --> 0:09:45.480 Thank you for taking the time to talk to us. 0:09:45.600 --> 0:09:47.040 It's always fun to talk with you. 0:09:47.120 --> 0:09:51.000 And now you become I feel part of this podcast. 0:09:51.280 --> 0:09:51.600 Thank you. 0:09:51.679 --> 0:09:55.200 So we're here in Portugal to drive this brand new 0:09:55.240 --> 0:09:59.360 car that you have spent two years about developing, or. 0:09:59.280 --> 0:10:01.319 At the end of the day, from day one when 0:10:01.679 --> 0:10:04.679 I went to Lamborghini, the project was always with us 0:10:05.600 --> 0:10:06.600 over the all these years. 0:10:06.640 --> 0:10:07.080 Yeah. 0:10:07.120 --> 0:10:10.719 Really, So this is the Temoraio, which is the successor 0:10:10.760 --> 0:10:14.160 to the Hurricane, a brand new vehicle. Can you just 0:10:14.440 --> 0:10:17.199 give us a quick overview of the cars so our 0:10:17.200 --> 0:10:20.200 listeners can understand what we're talking about exactly. 0:10:20.240 --> 0:10:23.080 So it is our new I would say, the new 0:10:23.240 --> 0:10:27.280 Rebellious sister, and in Italy the cars are female. The 0:10:27.360 --> 0:10:30.920 new Rebellious sister to the Revueltoto is our V twelve 0:10:31.360 --> 0:10:35.920 pinnacle supersports car, and the Temerario is our entry into 0:10:35.960 --> 0:10:39.800 the world of Lamborghini supersports cars. Is a very compact, 0:10:39.960 --> 0:10:44.840 very agile car, of course, with another stunning Lamborghini design. 0:10:45.120 --> 0:10:47.000 Let's talk about the design of the car, which of 0:10:47.000 --> 0:10:51.720 course is what you oversaw earlier when we were speaking. 0:10:52.120 --> 0:10:54.920 You said that every Lamorghini should look like a shark 0:10:55.440 --> 0:10:58.240 to you, Can you explain what you meant by that? 0:10:59.040 --> 0:11:03.280 We have we have, of course a dedicated design d N, 0:11:03.280 --> 0:11:06.440 A for I would start like this, maybe all the 0:11:06.520 --> 0:11:09.480 all everyone that is listening should maybe know the Lamborghini 0:11:09.559 --> 0:11:11.240 Kuntach is a piece of art. 0:11:11.400 --> 0:11:12.520 It's an iconic car. 0:11:13.520 --> 0:11:15.880 For us, the design is always going back to the 0:11:16.040 --> 0:11:18.360 to this Kuntauch. And for me, the Kuntach is maybe 0:11:18.400 --> 0:11:22.840 the first shark that that Lamborghini ever produced. What I 0:11:22.920 --> 0:11:25.600 mean with the shark is when you when you go 0:11:25.760 --> 0:11:28.439 to the aquarium and you see the all the all 0:11:28.440 --> 0:11:30.520 the all the fish, and when you when then the 0:11:31.240 --> 0:11:35.679 suddenly a shark is appearing. You see this this grace, 0:11:35.760 --> 0:11:38.880 you see the beauty, you see this self confidence of 0:11:38.920 --> 0:11:44.320 the animal. And for me, the Temrio especially is having 0:11:44.400 --> 0:11:47.640 this purism because there is on on a shark. There 0:11:47.720 --> 0:11:51.160 is the shark knows there's a very simple shape. There's 0:11:51.200 --> 0:11:57.240 also very muscular muscular shape in terms of physics on 0:11:57.280 --> 0:12:00.400 the car, and I see here some similarities on for them. 0:12:01.440 --> 0:12:05.880 In general, we always we always play a little bit 0:12:06.120 --> 0:12:12.840 different music, let's say, also to bring another aspect into it. 0:12:10.120 --> 0:12:16.600 So but so every let's say, let's let's take like this, 0:12:16.720 --> 0:12:19.560 every shark is then listening to a different type of music, 0:12:19.720 --> 0:12:25.280 and like this we're creating than THEO or the Tamario 0:12:25.440 --> 0:12:29.520 or whatever new special car we are about to create. 0:12:29.559 --> 0:12:32.480 Okay, so what song is the Timorario shark listening to? 0:12:33.920 --> 0:12:36.960 It is Themaros for sure, because it's a more younger 0:12:37.080 --> 0:12:41.480 car for me. It is then maybe you know, kind 0:12:41.480 --> 0:12:45.640 of like a like a tech house maybe, uh, something 0:12:45.679 --> 0:12:49.800 a little bit more upbeat. There's we took the hexagon 0:12:49.880 --> 0:12:53.480 as an element around the car, so that, for example, 0:12:53.520 --> 0:12:57.280 the d r L makes it recognizable. We took the 0:12:57.280 --> 0:13:00.120 hexagon shape, so the hexagon is the beat in that. 0:13:00.600 --> 0:13:03.280 Yeah, in this tech house track. Let's say. 0:13:03.440 --> 0:13:06.280 Okay, so talk to me about the hexagon shape that 0:13:06.440 --> 0:13:09.640 features prominently throughout the car, and it's it's a pretty 0:13:09.679 --> 0:13:12.839 geometric car. I see a lot of triangle lines too. 0:13:13.200 --> 0:13:18.079 Can you talk about the process behind those shapes. 0:13:18.200 --> 0:13:20.720 Yes, the hexagon. 0:13:21.720 --> 0:13:23.640 Used to be I mean, for sure, the hexagon is 0:13:24.000 --> 0:13:26.920 an is an element that is I don't know how 0:13:26.920 --> 0:13:29.640 many one hundred thousands of years old, and it comes 0:13:29.679 --> 0:13:32.480 also from biology and so on. But in terms of 0:13:32.760 --> 0:13:38.840 architecture design, the hexagon used to be an element strongly 0:13:38.960 --> 0:13:43.320 used in the sixties. When you look at sixties architecture, 0:13:44.200 --> 0:13:45.680 the sixties was the. 0:13:45.840 --> 0:13:46.040 Was the. 0:13:47.679 --> 0:13:50.320 Time where there was the Concorde. There were there were 0:13:50.800 --> 0:13:55.520 hexagonal shapes in general on the cars, also some shapes 0:13:55.559 --> 0:14:01.440 on the cars, and then also an architecture in Los Angeles, 0:14:01.440 --> 0:14:05.200 for example, there was also very important there was this 0:14:05.320 --> 0:14:09.760 repetition of this graphic the hexagon or of graphical elements 0:14:10.080 --> 0:14:13.559 used in architecture, and that was exactly the time when 0:14:13.679 --> 0:14:19.119 Lamborghini started his journey into the super sports cars. 0:14:19.360 --> 0:14:21.119 So at that time. 0:14:21.360 --> 0:14:25.400 The designers were using the hexagon as an element also 0:14:25.440 --> 0:14:26.080 in the cars. 0:14:26.120 --> 0:14:30.520 So it was first used on the rear mash of 0:14:30.560 --> 0:14:32.360 the Mura, but. 0:14:32.240 --> 0:14:37.520 Then also very significant on the Lamborghini mazzal Everyone should 0:14:37.560 --> 0:14:40.600 google this. Cars from nineteen sixty seven looks like from 0:14:40.600 --> 0:14:43.000 Back to the Future, but it's fifteen years before that, 0:14:43.800 --> 0:14:46.160 and that car was designed on the outside there was 0:14:46.200 --> 0:14:50.280 a hexagon glass door panel, but the inside was full 0:14:50.280 --> 0:14:54.320 of hexagon. So long story short, the hexagon is an 0:14:54.320 --> 0:14:59.520 element of optimism of future from the sixties, really profoundly 0:14:59.600 --> 0:15:03.080 integrat in the design of Lamborghili. If you have a 0:15:03.080 --> 0:15:07.680 lot of hexagons, you have always the y shaped junctions. 0:15:07.760 --> 0:15:09.440 So if we cut this we have the also the 0:15:09.560 --> 0:15:12.560 y shape. So hexagon and y shape is part of 0:15:12.600 --> 0:15:17.320 our repertoire of shapes and today used since more than 0:15:17.360 --> 0:15:18.240 how twenty years? 0:15:18.280 --> 0:15:20.560 Also Lamborghini, when you. 0:15:20.560 --> 0:15:24.000 Look at the revuelto front DRL, but also when you 0:15:24.000 --> 0:15:26.800 look at the tail lights of an Aventa door, so 0:15:27.120 --> 0:15:30.120 that is very strongly an element of Lamborghini. 0:15:30.240 --> 0:15:33.160 Yeah. And it's interesting because with this car, you know, 0:15:33.240 --> 0:15:36.200 the line itself of the car to me seems very 0:15:36.360 --> 0:15:39.560 pure and very simple. But the more you look at 0:15:39.560 --> 0:15:42.840 the car, the more you notice a lot of details 0:15:42.880 --> 0:15:45.120 that are kind of coming out to you in a 0:15:45.120 --> 0:15:49.640 three dimensional way. And also we talked a lot about 0:15:49.680 --> 0:15:53.000 how the car is influenced by motorcycle designed. Can you 0:15:53.240 --> 0:15:55.560 talk a little bit about that Matt's going to be 0:15:55.840 --> 0:15:59.720 dying that he's missing this part of the conversation. Yeah, 0:16:00.120 --> 0:16:00.920 us more about that. 0:16:01.200 --> 0:16:04.880 As you can feel I'm passionate about design, I'm very 0:16:04.880 --> 0:16:11.400 passionate about Lamborghini. For me, it felt naturally when designing 0:16:11.480 --> 0:16:15.240 Lamborghinis that when you look at also at the Kuntauch, 0:16:15.600 --> 0:16:19.040 you see the rear view and you see exposed tires. 0:16:19.720 --> 0:16:22.640 It was very strong. 0:16:22.240 --> 0:16:24.600 And cool on the Kuntach. I loved that. 0:16:24.920 --> 0:16:28.520 And when I start understanding what should be the design 0:16:28.640 --> 0:16:33.840 DNA in Lamborghini, I found that a very important element. Then, 0:16:34.280 --> 0:16:37.520 as on a personal level, I like a lot motor gp. 0:16:37.840 --> 0:16:41.840 I like motorcycles since I was a kid. I really 0:16:41.920 --> 0:16:45.800 like super sport motorcycles. I like the dynamic of those bikes, 0:16:45.800 --> 0:16:50.760 the inclination. They are very much designed to expose the 0:16:50.800 --> 0:16:54.200 wheels with a very slim body. And then over the 0:16:54.280 --> 0:16:58.040 time I found that a perfect fit to our design 0:16:58.120 --> 0:17:03.440 of our cars, especially the now is a car. You 0:17:03.480 --> 0:17:06.520 see there's a very short rear and a high mounted 0:17:06.600 --> 0:17:10.560 exos pipe, which is a lightweight solution. But then also 0:17:11.320 --> 0:17:14.360 if you want, if you want to compare supersports car 0:17:14.520 --> 0:17:18.440 as superspot bikes inside profile with the value, I think 0:17:18.480 --> 0:17:20.400 you can understand what I'm talking totally. 0:17:20.640 --> 0:17:23.760 It's like the rear of a Panagalle or something. 0:17:23.600 --> 0:17:29.160 Exactly or some exactly very spotty and very much weggie 0:17:29.200 --> 0:17:30.240 and inclinated. 0:17:30.400 --> 0:17:33.280 Yeah, now we also this this takes me back because 0:17:33.320 --> 0:17:36.400 you also have really mentioned the Kuntash and other cars 0:17:37.240 --> 0:17:41.200 from Lamborghini's pass and and I'll throw in the Gayado 0:17:41.240 --> 0:17:43.480 as well. There seem to be elements that, like the 0:17:43.880 --> 0:17:50.520 rear haunches are how much are you pulling specifically from 0:17:50.960 --> 0:17:55.480 Lamborghini's archives. When you design something new and how and conversely, 0:17:55.520 --> 0:17:59.400 how dangerous dangerous is it for you to be cut 0:17:59.480 --> 0:18:02.280 up in this agia as a designer. 0:18:02.200 --> 0:18:04.600 This is I mean, I would in the end of 0:18:04.640 --> 0:18:08.760 the day, we are a company that we want to. 0:18:08.720 --> 0:18:10.720 Look into the future. We are visionary. 0:18:10.840 --> 0:18:13.639 We you know, automatically, if you have the Kuntach in 0:18:13.680 --> 0:18:19.080 your portfolio, your you're obsessed to discover the future. So therefore, 0:18:21.119 --> 0:18:24.880 in my position as a design director, I'm I'm always overlooking, 0:18:25.400 --> 0:18:28.840 let's say, the sketches and the design themes, always saying, hey, guys, 0:18:29.359 --> 0:18:31.720 you know when we do the reviews of the of 0:18:31.800 --> 0:18:35.439 the designs and the sketches, let's look into the future. 0:18:35.560 --> 0:18:38.960 Let's not create something ritual and let's you know, because 0:18:38.960 --> 0:18:44.400 we need to look ahead. And this is for sure 0:18:44.520 --> 0:18:47.520 something where today in the in the in the world 0:18:48.000 --> 0:18:51.680 full of Internet, full of inspiration, full of Instagram, full 0:18:51.720 --> 0:18:55.000 of you know you are today, you are so much 0:18:55.040 --> 0:19:00.080 inspiration every second. So I'm the one. 0:19:00.520 --> 0:19:03.080 Really like a like a policeman. 0:19:02.600 --> 0:19:06.320 Watching this design DNA always then saying hey, guys, for me, 0:19:06.440 --> 0:19:08.480 this is a bit too much reminding this car or 0:19:08.520 --> 0:19:11.800 that car, or maybe even from from other super sports cars. 0:19:12.160 --> 0:19:15.480 So I'm the one always, let's say, throwing the stone 0:19:15.520 --> 0:19:18.919 into the future, so in the way that we know 0:19:19.080 --> 0:19:22.679 where we are marching to. This is very important Lamborghini 0:19:23.359 --> 0:19:28.560 if of course it is automatically the case when you 0:19:28.880 --> 0:19:31.639 just imagine the design center like a kitchen and you 0:19:31.720 --> 0:19:35.359 have all the spices, the spices standing around. Of course 0:19:35.400 --> 0:19:40.320 you can use pepper and salt and pepperoni and and 0:19:40.359 --> 0:19:42.320 a little bit of kuntach and a little bit of 0:19:42.920 --> 0:19:46.440 and they are so and but we are, of course 0:19:46.520 --> 0:19:50.680 we are able to have these spices inside of our 0:19:51.080 --> 0:19:54.520 then final result. But this is also my pleasure. Then, 0:19:55.000 --> 0:19:57.760 so we create something new and then I leave it 0:19:58.119 --> 0:20:01.720 totally to the customer, to the expert, to whoever enjoys 0:20:02.200 --> 0:20:06.840 like to look at our cars, whatever fantasy they project 0:20:06.920 --> 0:20:09.800 into the into their interpretation of the shapes. 0:20:10.080 --> 0:20:13.400 Are you very strict about your own intake of social 0:20:13.440 --> 0:20:17.920 media and other things in terms of limiting what you're 0:20:17.960 --> 0:20:23.000 exposed to that could affect your focus and your own 0:20:23.080 --> 0:20:27.080 personal inspiration, or you sort of doors wide open, let 0:20:27.160 --> 0:20:29.320 it all come in. Because I know you just said 0:20:29.359 --> 0:20:31.840 you kind of police it a little bit for your team. 0:20:32.119 --> 0:20:35.239 Yeah, police, police it means it sounds a little bit 0:20:35.280 --> 0:20:38.000 strict now, but. 0:20:39.840 --> 0:20:41.360 No, I mean no, no, no. 0:20:42.440 --> 0:20:46.040 The job is that we have let's say it boundary 0:20:46.080 --> 0:20:48.040 is also a bit negative. But you need to have 0:20:48.200 --> 0:20:51.960 you need to be authentic as a brand. So you have, 0:20:52.920 --> 0:20:55.000 for example, when you look at the side view of 0:20:55.000 --> 0:20:59.680 a Lamborghini, we have this typical profile, the single center 0:20:59.720 --> 0:21:03.920 line silhouette that is recognizable, and you know, the rec 0:21:04.440 --> 0:21:07.440 to be recognizable from far aways for me number one, 0:21:08.400 --> 0:21:09.400 number one objective. 0:21:10.240 --> 0:21:12.760 Then let me tell you this story. 0:21:12.880 --> 0:21:17.720 And when I started in twenty sixteen, I was participating 0:21:18.200 --> 0:21:22.560 in the fiftieth anniversary of the Mura and I was 0:21:22.560 --> 0:21:23.800 totally new to the brand. 0:21:23.880 --> 0:21:25.359 And I got to know. 0:21:27.040 --> 0:21:31.720 A couple that and they are collecting Lamborghinis. They're one 0:21:31.720 --> 0:21:34.840 of the most important. So I said, hey, hello, I'm 0:21:34.840 --> 0:21:36.879 the new one. I'm Media. Nice nice to media. I 0:21:36.920 --> 0:21:41.399 also my name, and then I said to her, I 0:21:41.440 --> 0:21:44.080 have a question, So what is your favorite Lamborghini And 0:21:44.119 --> 0:21:46.919 she said it's the Mura. And I said, and what 0:21:47.080 --> 0:21:51.080 is your favorite Lamborghini And he said it's the Venero. 0:21:51.560 --> 0:21:56.360 So the Venino is the most extreme type of Lamborghini 0:21:56.400 --> 0:21:59.000 and the Mura is the most elegant one. And this 0:21:59.160 --> 0:22:01.760 is exactly if you call it boundary, but this is 0:22:01.800 --> 0:22:05.240 the this is the this is the range where we 0:22:05.320 --> 0:22:09.320 are able to design Lamborghinis. So you see it is 0:22:09.640 --> 0:22:13.119 there is a lot of freedom for this song, for 0:22:13.200 --> 0:22:15.960 the different songs to be played in this in this 0:22:16.080 --> 0:22:19.320 kind of field, so we are able to we are 0:22:19.359 --> 0:22:25.440 able to create rock songs, We're able to create tech 0:22:25.480 --> 0:22:28.400 house songs, we are able to create house Lamborghini can 0:22:28.440 --> 0:22:32.240 play a lot of songs, but the artist is Lamborghini. 0:22:32.800 --> 0:22:37.199 And therefore, I think if you want to have an 0:22:37.240 --> 0:22:40.560 authentic design theme, you need to stay. 0:22:40.320 --> 0:22:43.720 True to yourself. But my job is not to be 0:22:43.760 --> 0:22:45.880 the policeman, but to be. 0:22:45.880 --> 0:22:49.080 The one that is enabling then the creativity within this field. 0:22:56.680 --> 0:23:00.280 So what are the non negotiables for or Lamborghie when 0:23:00.280 --> 0:23:03.040 you're talking about a really extreme car like the min 0:23:03.119 --> 0:23:06.160 in No or a really elegant or more pure car 0:23:06.320 --> 0:23:09.680 like the NeuRA, what are the non negotiables that each 0:23:09.880 --> 0:23:13.320 has that are your guiding principle moving forward? 0:23:14.680 --> 0:23:18.400 For me, Lamborghini is for sure a very strong car. 0:23:18.880 --> 0:23:22.000 As were talking about the shark, it's for sure one 0:23:22.040 --> 0:23:25.960 of those predator animals and not the prey for sure, 0:23:26.080 --> 0:23:32.640