Speaker 1: Bloomberg Audio Studios, podcasts, radio news. I'm Matt Miller and
Speaker 1: I'm Hannah Elliott, and this is Hot Pursuit.
Speaker 2: What's going on? How was were you in Portugal?
Speaker 1: I was in Portugal. I was in Lisbon, or actually
Speaker 1: Estill outside of Lisbon. You've been there, I'm sure your
Speaker 1: travels Lisbon. Yes, there's that great track. So that track
Speaker 1: might be my favorite track i've driven. It's so cool.
Speaker 1: It's real old. Yes, it's like, I don't know, it's
Speaker 1: kind of short. It's just over four k around for
Speaker 1: a lap. It's got all different kinds of twisties. It's
Speaker 1: got a great straightaway, it's got some elevation changes. Senna
Speaker 1: drove on that track famously.
Speaker 2: GP there, but I don't Yeah, I don't think they
Speaker 2: have a GP race there this year.
Speaker 1: It's a great track. And I drove that Lamborghini Temorrio,
Speaker 1: which is the Hurricon replacement.
Speaker 2: So it's the kind of a Hurricane replacement, right because
Speaker 2: it doesn't have I know.
Speaker 1: You're gonna say, I, Look, it's not that big a deal.
Speaker 1: It's a great car. It's it's a turbo V eight
Speaker 1: over nine hundred horse power hybrid.
Speaker 2: I'm sure, it's amazing, and I definitely care about amazing,
Speaker 2: But I still take issue with the continuation of like
Speaker 2: the outification of Lamborghini.
Speaker 1: The outification, Like what does that mean that Audi motors? Right,
Speaker 1: this car actually was developed one hundred percent by Lamborghini,
Speaker 1: very proudly, and the Hurricon was developed in conjunction with Audi.
Speaker 1: This car was not. They still build some small components
Speaker 1: of the powertrain in an Audi factory factory, but it
Speaker 1: was developed one thousand percent by Lamborghini, and they're very
Speaker 1: proud of that.
Speaker 2: I believe that they say, hey, Audi, can you give
Speaker 2: us a blueprint of your engine so.
Speaker 1: We'll develop version No no that I think they would
Speaker 1: disagree with you, and I would too. It honestly is
Speaker 1: such a great driving car. It was quite a lot
Speaker 1: of fun. So nine hundred horsepower V eight turbo charged,
Speaker 1: what else? What else can we say? Zero to sixty
Speaker 1: two and like two point seven seconds top speed of
Speaker 1: two hundred and three miles an hour. I think I
Speaker 1: hit about maybe one sixty five nice, I mean that's
Speaker 1: pretty yeah for me, that's cooking. I'm not someone who
Speaker 1: like notches in my belt. How fast I've gone on
Speaker 1: wood track that's more of like, you know, more of
Speaker 1: a bro thing. But yeah, I mean I do. I'm
Speaker 1: noting it. I'm noting it. Yeah, it was good.
Speaker 2: It's a little scary though, when you're going that fast
Speaker 2: to look down and verify how fast you're going, right.
Speaker 1: Then I look at but I'm like, wholl yeah, not really.
Speaker 2: But yeah, oh it's so what does it look like?
Speaker 1: So it looks if you ask Mitya Borkert, who is
Speaker 1: our guest this week and the designer of Lamborghini, he'll
Speaker 1: say it looks like a shark, and I agree. In
Speaker 1: the context of Lamborghini, it looks a little bit toned
Speaker 1: down in a way. The lines are simpler across the
Speaker 1: top and the sides. But actually it has some really
Speaker 1: interesting details that I really like. And it's also inspired
Speaker 1: by sport bikes, which I feel like you will really appreciate,
Speaker 1: especially the rear end because the exhaust is set really high,
Speaker 1: so it's like the back of a you know, Panagale Ducatti.
Speaker 2: It's which makes sense, by the way, because Lamborghini is
Speaker 2: in Santa Agata, yes, which is the suburb of Bologna exactly,
Speaker 2: and Dukatti also is in Borgo Panagali, a suburb of Bologna. Exactly.
Speaker 2: They're very like if you're visiting one, you should also
Speaker 2: go to the other.
Speaker 1: Yeah, Like, I like how it looks. It's it's very geometric.
Speaker 1: It has a lot of hexagon elements, including the fog
Speaker 1: lights at the front, which are rather polarizing. I heard
Speaker 1: several people I was with were disparaging them. They don't
Speaker 1: necessarily bother me. The interior cabin is bigger than the
Speaker 1: hurricane cabin, which is great for people like you and me.
Speaker 1: That will take all the headspace we can get. I
Speaker 1: was in it in a crash helmet and still had headroom,
Speaker 1: So it's nice. And the screen inside is minimal And
Speaker 1: I did ask Lamborghini about that, like what is your
Speaker 1: take on screens in general, and they are really trying
Speaker 1: to keep the screenage minimal, which good. I like me.
Speaker 2: Yes, So it doesn't feel like an Audie on the inside.
Speaker 1: No, No, it's it's pure Lamborghini. I mean, it's still
Speaker 1: feels like a cockpit. It feels like you're in a jet.
Speaker 1: There are there are bigger spaces for like cell phone chargers,
Speaker 1: which is nice. The cup holders are in like you know,
Speaker 1: common sense locations. The door actually opens wider than the Hurrican.
Speaker 1: So my sense is they've really put a lot of
Speaker 1: thought into making this a usable car, and they they
Speaker 1: made practical adjustments.
Speaker 2: Still open like this right, yeah.
Speaker 1: Yeah, not suicide doors or not goaling doors, yes, because you.
Speaker 2: Know with the eventa door or at the higher price
Speaker 2: to not the rivelto there you go. You have the
Speaker 2: billionaire doors. But this is mere millionaire doors.
Speaker 1: This is entry level.
Speaker 2: Yeah.
Speaker 1: But that's not a disparaging thing to say. It's it's accessible.
Speaker 1: I guess you could say as a daily driver, I.
Speaker 2: Suppose you could say that. Could have said about the
Speaker 2: Hurrican too.
Speaker 1: You could, you could. I actually think this is a
Speaker 1: nice evolution to the Hurrican. I would say it just
Speaker 1: feel it feels more modern, it feels it's faster.
Speaker 2: Does it feel brutal, because I want a Lamborghini to feel.
Speaker 1: No, it doesn't feel No. Honestly, it doesn't feel bruto brutal.
Speaker 1: It feels elegant and it feels agile and nimble.
Speaker 2: Weird, yeah, strange for a Lamborghini.
Speaker 1: Yeah, And I asked them about that. Even you know,
Speaker 1: something like a Guyardo, which this car actually if you
Speaker 1: see it in white. It kind of reminds there are elements,
Speaker 1: especially towards the rear, that kind of look like a Guillardo.
Speaker 1: I asked, well, are you losing your I asked, mister Winkleman,
Speaker 1: Stefon Winkleman, are you losing some of your brand identity
Speaker 1: making a car that you guys freely admit is not brutalist.
Speaker 1: And he, you know, he gave me a corporate answer,
Speaker 1: but he basically said no that you know, look at
Speaker 1: the Mura. That is a very elegant looking car.
Speaker 2: Fair.
Speaker 1: We do have elements of elegance in our history, and
Speaker 1: you know, you use a different tool for the job.
Speaker 1: This is one part of Lamborghini. It's not the totality
Speaker 1: of Likeamborghini. If you want something brutal, go elsewhere within
Speaker 1: the But they're relying up.
Speaker 2: They're getting past kind of the era of machismo, right, Yeah,
Speaker 2: because Lamborghini for a few decades was about like chest hair. Yeah,
Speaker 2: you know, gold chains.
Speaker 1: I think they're modernizing by to.
Speaker 2: Drive a beautiful woman around.
Speaker 1: You know, I would say they are increasingly relevant to
Speaker 1: the to the modern world. And it's I it's a
Speaker 1: nice thing. It's still look, it's still a polarizing vehicle.
Speaker 1: It's not for everybody, but I like that it has
Speaker 1: a point of view and it takes a stance.
Speaker 2: Did they tell you anything about the name, because traditionally
Speaker 2: Lamborghinis are named after bulls.
Speaker 1: Yeah, so Timorrio was, of course a fighting bull from
Speaker 1: the eighteen hundreds, and the name is a Spanish name
Speaker 1: that basically means like daring or brave. So again it's
Speaker 1: following their line of they name everything after a ball.
Speaker 1: This one is a bowl from a long time ago
Speaker 1: that was daring.
Speaker 2: It's pretty cool, right, It's cool that they do that.
Speaker 1: Yeah, I like it. The other interesting thing they told
Speaker 1: me was how they're dealing with some of the tariffs
Speaker 1: that are affecting the whole automotive industry. They are rising,
Speaker 1: raising prices to a certain degree. For instance, the euros
Speaker 1: is going to be seven percent more expensive starting this month.
Speaker 1: The Rivelta will go up ten percent. This car, the Temorario,
Speaker 1: they're adding a seven percent increase.
Speaker 2: How much does it cost?
Speaker 1: Like the entry level is about three hundred and eighty thousand,
Speaker 1: and then there's like a lightweight version that's as basically
Speaker 1: another fifty thousand.
Speaker 2: On top of that, they take more away and charge
Speaker 2: yeah extra, Yeah, I love it. Well, I mean at
Speaker 2: that level. And if you're going to spend three eighty
Speaker 2: for a car and then somebody.
Speaker 1: Want why not go all in exactly? Yeah, I think
Speaker 1: the carbon fire or sorry, the wheels alone, which are
Speaker 1: I think they're carbon rims. I want to say they
Speaker 1: were like twenty six thousand.
Speaker 2: Yeah, a piece of the set for the set the set.
Speaker 2: That's pretty good. Well, yeah, I feel like some Rolls
Speaker 2: Royce wheels are twenty five grand a piece and really
Speaker 2: they're not carbon fiber. Wow, that seems very expensive. Wow,
Speaker 2: all right cool?
Speaker 3: Yah?
Speaker 2: So uh do we should we talk to the interview
Speaker 2: or yeah? Okay, yeah, let's listen to the interview.
Speaker 1: So let's talk with media. I had a great time
Speaker 1: talking with him while at the track in Portugal, and
Speaker 1: you know, he's so well liked, he's been there forever.
Speaker 1: Now he's such an interesting person to talk to. He's German,
Speaker 1: but he works for an Italian company, so it's nice
Speaker 1: to see like the dichotomy.
Speaker 2: Okay, let's listen in well, Media.
Speaker 1: Thank you for taking the time to talk to us.
Speaker 1: It's always fun to talk with you.
Speaker 4: And now you become I feel part of this podcast.
Speaker 4: Thank you.
Speaker 1: So we're here in Portugal to drive this brand new
Speaker 1: car that you have spent two years about developing, or.
Speaker 3: At the end of the day, from day one when
Speaker 3: I went to Lamborghini, the project was always with us
Speaker 3: over the all these years.
Speaker 4: Yeah.
Speaker 1: Really, So this is the Temoraio, which is the successor
Speaker 1: to the Hurricane, a brand new vehicle. Can you just
Speaker 1: give us a quick overview of the cars so our
Speaker 1: listeners can understand what we're talking about exactly.
Speaker 3: So it is our new I would say, the new
Speaker 3: Rebellious sister, and in Italy the cars are female. The
Speaker 3: new Rebellious sister to the Revueltoto is our V twelve
Speaker 3: pinnacle supersports car, and the Temerario is our entry into
Speaker 3: the world of Lamborghini supersports cars. Is a very compact,
Speaker 3: very agile car, of course, with another stunning Lamborghini design.
Speaker 1: Let's talk about the design of the car, which of
Speaker 1: course is what you oversaw earlier when we were speaking.
Speaker 1: You said that every Lamorghini should look like a shark
Speaker 1: to you, Can you explain what you meant by that?
Speaker 3: We have we have, of course a dedicated design d N,
Speaker 3: A for I would start like this, maybe all the
Speaker 3: all everyone that is listening should maybe know the Lamborghini
Speaker 3: Kuntach is a piece of art.
Speaker 4: It's an iconic car.
Speaker 3: For us, the design is always going back to the
Speaker 3: to this Kuntauch. And for me, the Kuntach is maybe
Speaker 3: the first shark that that Lamborghini ever produced. What I
Speaker 3: mean with the shark is when you when you go
Speaker 3: to the aquarium and you see the all the all
Speaker 3: the all the fish, and when you when then the
Speaker 3: suddenly a shark is appearing. You see this this grace,
Speaker 3: you see the beauty, you see this self confidence of
Speaker 3: the animal. And for me, the Temrio especially is having
Speaker 3: this purism because there is on on a shark. There
Speaker 3: is the shark knows there's a very simple shape. There's
Speaker 3: also very muscular muscular shape in terms of physics on
Speaker 3: the car, and I see here some similarities on for them.
Speaker 3: In general, we always we always play a little bit
Speaker 3: different music, let's say, also to bring another aspect into it.
Speaker 3: So but so every let's say, let's let's take like this,
Speaker 3: every shark is then listening to a different type of music,
Speaker 3: and like this we're creating than THEO or the Tamario
Speaker 3: or whatever new special car we are about to create.
Speaker 1: Okay, so what song is the Timorario shark listening to?
Speaker 3: It is Themaros for sure, because it's a more younger
Speaker 3: car for me. It is then maybe you know, kind
Speaker 3: of like a like a tech house maybe, uh, something
Speaker 3: a little bit more upbeat. There's we took the hexagon
Speaker 3: as an element around the car, so that, for example,
Speaker 3: the d r L makes it recognizable. We took the
Speaker 3: hexagon shape, so the hexagon is the beat in that.
Speaker 4: Yeah, in this tech house track. Let's say.
Speaker 1: Okay, so talk to me about the hexagon shape that
Speaker 1: features prominently throughout the car, and it's it's a pretty
Speaker 1: geometric car. I see a lot of triangle lines too.
Speaker 1: Can you talk about the process behind those shapes.
Speaker 4: Yes, the hexagon.
Speaker 3: Used to be I mean, for sure, the hexagon is
Speaker 3: an is an element that is I don't know how
Speaker 3: many one hundred thousands of years old, and it comes
Speaker 3: also from biology and so on. But in terms of
Speaker 3: architecture design, the hexagon used to be an element strongly
Speaker 3: used in the sixties. When you look at sixties architecture,
Speaker 3: the sixties was the.
Speaker 4: Was the.
Speaker 3: Time where there was the Concorde. There were there were
Speaker 3: hexagonal shapes in general on the cars, also some shapes
Speaker 3: on the cars, and then also an architecture in Los Angeles,
Speaker 3: for example, there was also very important there was this
Speaker 3: repetition of this graphic the hexagon or of graphical elements
Speaker 3: used in architecture, and that was exactly the time when
Speaker 3: Lamborghini started his journey into the super sports cars.
Speaker 4: So at that time.
Speaker 3: The designers were using the hexagon as an element also
Speaker 3: in the cars.
Speaker 4: So it was first used on the rear mash of
Speaker 4: the Mura, but.
Speaker 3: Then also very significant on the Lamborghini mazzal Everyone should
Speaker 3: google this. Cars from nineteen sixty seven looks like from
Speaker 3: Back to the Future, but it's fifteen years before that,
Speaker 3: and that car was designed on the outside there was
Speaker 3: a hexagon glass door panel, but the inside was full
Speaker 3: of hexagon. So long story short, the hexagon is an
Speaker 3: element of optimism of future from the sixties, really profoundly
Speaker 3: integrat in the design of Lamborghili. If you have a
Speaker 3: lot of hexagons, you have always the y shaped junctions.
Speaker 3: So if we cut this we have the also the
Speaker 3: y shape. So hexagon and y shape is part of
Speaker 3: our repertoire of shapes and today used since more than
Speaker 3: how twenty years?
Speaker 4: Also Lamborghini, when you.
Speaker 3: Look at the revuelto front DRL, but also when you
Speaker 3: look at the tail lights of an Aventa door, so
Speaker 3: that is very strongly an element of Lamborghini.
Speaker 1: Yeah. And it's interesting because with this car, you know,
Speaker 1: the line itself of the car to me seems very
Speaker 1: pure and very simple. But the more you look at
Speaker 1: the car, the more you notice a lot of details
Speaker 1: that are kind of coming out to you in a
Speaker 1: three dimensional way. And also we talked a lot about
Speaker 1: how the car is influenced by motorcycle designed. Can you
Speaker 1: talk a little bit about that Matt's going to be
Speaker 1: dying that he's missing this part of the conversation. Yeah,
Speaker 1: us more about that.
Speaker 3: As you can feel I'm passionate about design, I'm very
Speaker 3: passionate about Lamborghini. For me, it felt naturally when designing
Speaker 3: Lamborghinis that when you look at also at the Kuntauch,
Speaker 3: you see the rear view and you see exposed tires.
Speaker 3: It was very strong.
Speaker 4: And cool on the Kuntach. I loved that.
Speaker 3: And when I start understanding what should be the design
Speaker 3: DNA in Lamborghini, I found that a very important element. Then,
Speaker 3: as on a personal level, I like a lot motor gp.
Speaker 3: I like motorcycles since I was a kid. I really
Speaker 3: like super sport motorcycles. I like the dynamic of those bikes,
Speaker 3: the inclination. They are very much designed to expose the
Speaker 3: wheels with a very slim body. And then over the
Speaker 3: time I found that a perfect fit to our design
Speaker 3: of our cars, especially the now is a car. You
Speaker 3: see there's a very short rear and a high mounted
Speaker 3: exos pipe, which is a lightweight solution. But then also
Speaker 3: if you want, if you want to compare supersports car
Speaker 3: as superspot bikes inside profile with the value, I think
Speaker 3: you can understand what I'm talking totally.
Speaker 1: It's like the rear of a Panagalle or something.
Speaker 3: Exactly or some exactly very spotty and very much weggie
Speaker 3: and inclinated.
Speaker 1: Yeah, now we also this this takes me back because
Speaker 1: you also have really mentioned the Kuntash and other cars
Speaker 1: from Lamborghini's pass and and I'll throw in the Gayado
Speaker 1: as well. There seem to be elements that, like the
Speaker 1: rear haunches are how much are you pulling specifically from
Speaker 1: Lamborghini's archives. When you design something new and how and conversely,
Speaker 1: how dangerous dangerous is it for you to be cut
Speaker 1: up in this agia as a designer.
Speaker 3: This is I mean, I would in the end of
Speaker 3: the day, we are a company that we want to.
Speaker 4: Look into the future. We are visionary.
Speaker 3: We you know, automatically, if you have the Kuntach in
Speaker 3: your portfolio, your you're obsessed to discover the future. So therefore,
Speaker 3: in my position as a design director, I'm I'm always overlooking,
Speaker 3: let's say, the sketches and the design themes, always saying, hey, guys,
Speaker 3: you know when we do the reviews of the of
Speaker 3: the designs and the sketches, let's look into the future.
Speaker 3: Let's not create something ritual and let's you know, because
Speaker 3: we need to look ahead. And this is for sure
Speaker 3: something where today in the in the in the world
Speaker 3: full of Internet, full of inspiration, full of Instagram, full
Speaker 3: of you know you are today, you are so much
Speaker 3: inspiration every second. So I'm the one.
Speaker 4: Really like a like a policeman.
Speaker 3: Watching this design DNA always then saying hey, guys, for me,
Speaker 3: this is a bit too much reminding this car or
Speaker 3: that car, or maybe even from from other super sports cars.
Speaker 3: So I'm the one always, let's say, throwing the stone
Speaker 3: into the future, so in the way that we know
Speaker 3: where we are marching to. This is very important Lamborghini
Speaker 3: if of course it is automatically the case when you
Speaker 3: just imagine the design center like a kitchen and you
Speaker 3: have all the spices, the spices standing around. Of course
Speaker 3: you can use pepper and salt and pepperoni and and
Speaker 3: a little bit of kuntach and a little bit of
Speaker 3: and they are so and but we are, of course
Speaker 3: we are able to have these spices inside of our
Speaker 3: then final result. But this is also my pleasure. Then,
Speaker 3: so we create something new and then I leave it
Speaker 3: totally to the customer, to the expert, to whoever enjoys
Speaker 3: like to look at our cars, whatever fantasy they project
Speaker 3: into the into their interpretation of the shapes.
Speaker 1: Are you very strict about your own intake of social
Speaker 1: media and other things in terms of limiting what you're
Speaker 1: exposed to that could affect your focus and your own
Speaker 1: personal inspiration, or you sort of doors wide open, let
Speaker 1: it all come in. Because I know you just said
Speaker 1: you kind of police it a little bit for your team.
Speaker 3: Yeah, police, police it means it sounds a little bit
Speaker 3: strict now, but.
Speaker 4: No, I mean no, no, no.
Speaker 3: The job is that we have let's say it boundary
Speaker 3: is also a bit negative. But you need to have
Speaker 3: you need to be authentic as a brand. So you have,
Speaker 3: for example, when you look at the side view of
Speaker 3: a Lamborghini, we have this typical profile, the single center
Speaker 3: line silhouette that is recognizable, and you know, the rec
Speaker 3: to be recognizable from far aways for me number one,
Speaker 3: number one objective.
Speaker 4: Then let me tell you this story.
Speaker 3: And when I started in twenty sixteen, I was participating
Speaker 3: in the fiftieth anniversary of the Mura and I was
Speaker 3: totally new to the brand.
Speaker 4: And I got to know.
Speaker 3: A couple that and they are collecting Lamborghinis. They're one
Speaker 3: of the most important. So I said, hey, hello, I'm
Speaker 3: the new one. I'm Media. Nice nice to media. I
Speaker 3: also my name, and then I said to her, I
Speaker 3: have a question, So what is your favorite Lamborghini And
Speaker 3: she said it's the Mura. And I said, and what
Speaker 3: is your favorite Lamborghini And he said it's the Venero.
Speaker 3: So the Venino is the most extreme type of Lamborghini
Speaker 3: and the Mura is the most elegant one. And this
Speaker 3: is exactly if you call it boundary, but this is
Speaker 3: the this is the this is the range where we
Speaker 3: are able to design Lamborghinis. So you see it is
Speaker 3: there is a lot of freedom for this song, for
Speaker 3: the different songs to be played in this in this
Speaker 3: kind of field, so we are able to we are
Speaker 3: able to create rock songs, We're able to create tech
Speaker 3: house songs, we are able to create house Lamborghini can
Speaker 3: play a lot of songs, but the artist is Lamborghini.
Speaker 3: And therefore, I think if you want to have an
Speaker 3: authentic design theme, you need to stay.
Speaker 4: True to yourself. But my job is not to be
Speaker 4: the policeman, but to be.
Speaker 3: The one that is enabling then the creativity within this field.
Speaker 1: So what are the non negotiables for or Lamborghie when
Speaker 1: you're talking about a really extreme car like the min
Speaker 1: in No or a really elegant or more pure car
Speaker 1: like the NeuRA, what are the non negotiables that each
Speaker 1: has that are your guiding principle moving forward?
Speaker 3: For me, Lamborghini is for sure a very strong car.
Speaker 3: As were talking about the shark, it's for sure one
Speaker 3: of those predator animals and not the prey for sure,
Speaker 3: but I'm totally against a too brutal and too overdesigned Lamborghini,
Speaker 3: So for me, there would be a limit. Even we
Speaker 3: are searching now for a more iconic and essential design
Speaker 3: language where the purity and where we are searching also
Speaker 3: to leave lines away, because in the end of the day,
Speaker 3: the sculpture, the beautiful sculpture of a Lamborghini is really
Speaker 3: amazing and it is the essence that we also try
Speaker 3: to find here.
Speaker 4: But as I said, we have.
Speaker 3: So many fans, we have so many customers and expectations,
Speaker 3: so I don't want to go too much in just
Speaker 3: one direction, because I in the end of the day,
Speaker 3: we want to fulfill a desire for all these customers
Speaker 3: that want to buy a Lamborghini. But of course we
Speaker 3: always we always showcase in our design studio. I would
Speaker 3: call it manifesto, so we always have a sculpture where
Speaker 3: we tried, and also different design languages or surface treatments,
Speaker 3: always in the search of the next Lamborghini language, because
Speaker 3: we never want to stand still. I don't want to
Speaker 3: create brutal cars with too many wings. You know, they
Speaker 3: shouldn't look like like those fantasy hot wheels cars.
Speaker 4: They should look like those.
Speaker 3: Beautifully shaped and you know where cars where you have
Speaker 3: the right stands and the right size of the wheels
Speaker 3: and where the body is sitting well on on on
Speaker 3: the wheels.
Speaker 1: It sounds like you're describing proportion.
Speaker 4: Yes, proportion is important.
Speaker 3: There's always anyway essential proportion is also important for the Temerario.
Speaker 3: Because we were speaking before, we are dealing with those projects.
Speaker 4: In the end of the day.
Speaker 3: The designer is always living I don't know, five, eight,
Speaker 3: ten years ahead of the time when it's uncomfortable, but
Speaker 3: where it's totally year with our hearts. But at the
Speaker 3: end of the day, I'm I was dealing with those
Speaker 3: cars since since I'm in Lamborghini twenty sixteen. So and
Speaker 3: when you when you work on the bigger one or
Speaker 3: on the on the B twelve one automatically or working
Speaker 3: at least also in your head or in proportions also
Speaker 3: on the other car, because everything has to have an
Speaker 3: realistic approach, Everything has to fit together also in this
Speaker 3: long term strategy, so proportions are crucial.
Speaker 4: Right in the beginning.
Speaker 1: Does that mean that it could be possible that you
Speaker 1: have a car in mind that you really want to
Speaker 1: see created, but the company or the parent group isn't
Speaker 1: ready for that particular design at that moment. But maybe
Speaker 1: ten years later you still have that car in your head,
Speaker 1: and ten years later, all of a sudden, now it
Speaker 1: feels right like the right time.
Speaker 3: Every idea has his moment, I would say, for sure.
Speaker 3: You know, in the designer's creative mind, there there space
Speaker 3: for a lot of executions, for a lot of visions,
Speaker 3: for sure. So I mean, on one hand, we have
Speaker 3: the things that we have to finish now, like the
Speaker 3: products that we need to reach the market very soon.
Speaker 3: And then of course constantly, you know, you get inspirations
Speaker 3: any day and then you think like what about this
Speaker 3: type of Lamborghini or what about if we leave away
Speaker 3: the roof on that idea?
Speaker 4: So you have constantly the things. But therefore we have.
Speaker 3: A department, or we have the designers also in house
Speaker 3: where we are doing design strategy, where we're doing advanced design,
Speaker 3: where we are testing the things, because you know, as
Speaker 3: a design director, I need to also enable parts of
Speaker 3: the team to deal with that future.
Speaker 4: So because in my.
Speaker 3: Daily surrounding, for sure, everyone, I mean, I'm surrounded by
Speaker 3: creative people. I'm surrounded by experts and everyone is an
Speaker 3: expert in his field, but most of them there living
Speaker 3: today and they can maybe imagine what is happening next year.
Speaker 3: As a designer, you can, of course, you have a
Speaker 3: stomach feeling what could be necessary in five years and
Speaker 3: ten years, and therefore I need always to create the
Speaker 3: space that we are able to think about those opportunities.
Speaker 1: I asked you this earlier, but I'd love to revisit
Speaker 1: it for the podcast. What era of motorsport are we
Speaker 1: in right now? How would you describe it from your
Speaker 1: vantage point?
Speaker 4: Yeah, I mean I can.
Speaker 3: I can look in back to the seventies, so I mean,
Speaker 3: I'm born seventy four. But in the seventies there were
Speaker 3: there was one Ferrari and one Porsche and yeah slowly
Speaker 3: in the Kundach not very many.
Speaker 4: Yeah, three cars at the end of the day.
Speaker 3: Forgive me if I forgot someone else's favorite supersports car.
Speaker 3: Then in the eighties, I remember there was the Ferrari forty,
Speaker 3: there was the Gundach, the Porsche nine five nine, so
Speaker 3: and that kept on going because they're there there, There
Speaker 3: have been always this, There was always one car that
Speaker 3: made this big impact.
Speaker 4: So today, uh, we are living in the world.
Speaker 3: You go to Goodwood, or you go to Pebble Beach
Speaker 3: to the Monterey Car Week.
Speaker 4: So in special moments in the year.
Speaker 3: You you are flooded a little bit with super sports
Speaker 3: cars here. So today this is a big, a big
Speaker 3: market where a lot of players are playing. In our case, Lamborghini.
Speaker 3: I'm quite happy and this here, I'm very aware to
Speaker 3: maintain this. You can have the parking lot full of
Speaker 3: super sports cars, but if you put a Lamborghini in
Speaker 3: the center, you will always recognize a Lamborghini because we
Speaker 3: have that recognizable design DNA. And that's why, like a
Speaker 3: policeman too, you know, we need to keep this this
Speaker 3: recognizable shape of a Lamborghini so big use that makes
Speaker 3: us standing out.
Speaker 4: So we are living in this moment and.
Speaker 3: See what is happening in the in the next ten years.
Speaker 3: I'm sure this will at the moment will continue, but
Speaker 3: maybe in the future we will see a little bit
Speaker 3: more a clearer DNA also of some of the new
Speaker 3: brands that are now entering the place.
Speaker 4: But I'm I'm a big fan of a.
Speaker 3: Clear identity, of a clear design DNA, of a clear
Speaker 3: recognizability of your product.
Speaker 1: Yeah, that's interesting because it seems like Lamborghini really hit
Speaker 1: the mark with the RS SUV. I mean that you
Speaker 1: look at it and you know it's a Lamborghini even
Speaker 1: though it's not a sports car. How were you surprised
Speaker 1: that that has done so well? And was that a
Speaker 1: challenge to figure out a way to translate the Lamborghini
Speaker 1: DNA into something that is an suv.
Speaker 3: Is a wonderful full example that you know for sure
Speaker 3: there was an incredible team works in terms of in
Speaker 3: every component, the design, the technology that you know, the
Speaker 3: way the car is behaving, the way that the DNA
Speaker 3: of Euros is really a hit. So everyone that was
Speaker 3: that worked on that car, everyone that decided for this
Speaker 3: car made something really really right for sure. But for sure,
Speaker 3: you know, the number one hit you cannot plan. I
Speaker 3: think the number one hit has also to happen. And
Speaker 3: again we were everyone was was doing his best to
Speaker 3: do to create the Euros.
Speaker 4: And now over all these years we have this constant
Speaker 4: success of this car.
Speaker 3: So it's a it's a it's a number one hit,
Speaker 3: but already now since several.
Speaker 4: Years we're talking about it is a bit like that.
Speaker 3: But I guess every artist that had the number one
Speaker 3: hit will not be able to tell why is it
Speaker 3: the number one that it happened. So but again you
Speaker 3: can work hard for for such a success for us
Speaker 3: as it's a gift, another gift, because I mean still
Speaker 3: we as a Lamborghini board or myself as a designer,
Speaker 3: we travel a lot. We arrive in Japan, we arrive
Speaker 3: in la we arrive in New York, wherever on the
Speaker 3: planet we will. We will drive around with an Uros
Speaker 3: and it's still turning heads. It's it's about the proportion.
Speaker 3: Here's also one car that slowly becomes an icon. So
Speaker 3: you cannot design an icon. I cannot sit down and
Speaker 3: say now I'm creating an icon now. But the Uros
Speaker 3: became an icon over time because of the proportions, because
Speaker 3: of the right design decisions, and also because we are
Speaker 3: now doing the right.
Speaker 4: Product steps, you know, starting.
Speaker 3: With us and as performance, so we are playing also
Speaker 3: here I think the right rhythm strategyeah and strategy.
Speaker 1: Okay, So finally I just want to talk about your
Speaker 1: own your own story really and and how you would
Speaker 1: advise people who want to be where you are one day.
Speaker 1: You know, if you were starting out now in this world,
Speaker 1: do you think you would still be a car designer,
Speaker 1: would you be something else?
Speaker 4: I guess, first of all, this is a question no
Speaker 4: one can tell.
Speaker 3: I mean, I look, I have a personal I mean,
Speaker 3: my story is very simple. I'm born in seventy four.
Speaker 3: I'm born in East Germany. Maybe today it's forgotten that
Speaker 3: Germany was split it on one time into the western
Speaker 3: part and the eastern part, the Communist part.
Speaker 4: I didn't have, you know.
Speaker 3: Especially in the US, there are a lot of Johnt's
Speaker 3: saying I used to have.
Speaker 4: This poot touch posted on my bedroom board. I didn't
Speaker 4: have this.
Speaker 3: So I was growing up with all these Eastern cars, buns,
Speaker 3: wat bog ladders, all these type of cars. I didn't
Speaker 3: know about the Porsche. I didn't know about Ferrari, didn't
Speaker 3: know about Lamborghini. So I discovered this very late. But
Speaker 3: I wanted to be a designer. So I was five
Speaker 3: six seven years old. My daddy collected all my sketched
Speaker 3: of the of that time, so I sketched motorcycles.
Speaker 4: I don't know why I loved airplanes.
Speaker 3: There wasn't There wasn't Russian air base very close by,
Speaker 3: so I remember every day.
Speaker 4: Was Meek flying over our town.
Speaker 3: Or I remember hearing them when they break the muck one,
Speaker 3: you know, and so but I was so, I was
Speaker 3: impressed by these things.
Speaker 4: Later on, in eighty eight eighty nine, I went with
Speaker 4: my brother to hung Hungry.
Speaker 3: Hungry was more more liberal country in the Eastern Bloc
Speaker 3: where also Western tourists were having holiday in Hungary. So
Speaker 3: there was the moment where I've seen for the first time.
Speaker 3: Also the motorcycles. I remember very well the motorcycles, all
Speaker 3: the Kawasakis, Suzuki's Hondas, a little.
Speaker 4: Less to Ducats, I have to say.
Speaker 3: But and I remember the sound of those motorcycles, and
Speaker 3: I knew that. I said I want such a I
Speaker 3: need such a motorcycle one day. But in the end
Speaker 3: of the day the wall came down in East Germany.
Speaker 3: But then also after that, I remember sometimes the classmates
Speaker 3: were saying, ah, but you want to be designer. Do
Speaker 3: you think that people wait for you? That was even
Speaker 3: more motivating me, I have to say. So I sketched,
Speaker 3: I developed my own car brand. I informed myself about cars.
Speaker 3: I was unstoppable, so I might recommendation. Recommendation would be
Speaker 3: to anyone that wants to do not designed, but in
Speaker 3: general what it wants to follow his passion. If you
Speaker 3: feel it in your heart, just do it. Find out
Speaker 3: who you are and be that person. So it's a
Speaker 3: it's a it's a long way. In the end of
Speaker 3: the day, you don't give up. You will you will,
Speaker 3: you will fail, you need to stand up again.
Speaker 4: You will improve. You know I learned over all these
Speaker 4: years now until today.
Speaker 3: Every day I'm doing mistake and tomorrow I will do
Speaker 3: something better in the end of the day. Believe in yourself.
Speaker 3: You need to be for sure disciplinated. You need to
Speaker 3: you need to practice. Even if I'm now fifty one
Speaker 3: years old, I still like sketching and I don't want
Speaker 3: to give up on that, on that skill because you.
Speaker 1: Know, is like, is that an essential skill for someone
Speaker 1: who wants to be a car designer today?
Speaker 4: Maybe? Maybe not, but for sure it is helpful.
Speaker 3: Yeah, because you know it's if you if you meet
Speaker 3: your boss and and you just take a quicker piece
Speaker 3: of paper and you sketch your idea is yeah, you
Speaker 3: know you will. You will get your idea through. It's
Speaker 3: not so easy maybe to find the next AI computer,
Speaker 3: but it is for sure, and it's a beautiful skill
Speaker 3: because you can I don't know. For someone that is created,
Speaker 3: it is you sit in the airplane, you take menu
Speaker 3: card and you sketch on top of that. So it's
Speaker 3: I would wouldn't miss it. It's sketching is like breathing
Speaker 3: lungs into the into It's like breathing air into the
Speaker 3: lungs of a designer. So in my opinion, yes, but
Speaker 3: also for card designer, I'm trying to teach my, my, my,
Speaker 3: my team the taping, so it is a very manual
Speaker 3: process as well. So of course it's very digital now
Speaker 3: a lot of tools, incredible tools today that you can use,
Speaker 3: you can I mean also the design process. Yeah, how
Speaker 3: much is developed over the last twenty years.
Speaker 4: And if I just now.
Speaker 3: Imagine with the revolution now it's revolution time with AI. Now,
Speaker 3: I would not even say the next twenty years. I'm
Speaker 3: saying in the next two to five years, there will
Speaker 3: be also a big, big, big change with the AI
Speaker 3: influencing creativity.
Speaker 4: So I have to ask you.
Speaker 1: I know, I said that was my last question, But
Speaker 1: now that we're on AI, is that a good influence
Speaker 1: on creativity or does it have the potential to flatten
Speaker 1: human creativity?
Speaker 3: No, I think it's a tool you need to mastery.
Speaker 3: Of course, you know it will be the revolution I
Speaker 3: think for the entire human being, because in the end
Speaker 3: of the day we can maybe decide if we will
Speaker 3: have terminator, a terminator future, or another more positive future.
Speaker 3: In the end of the day, it is, as always
Speaker 3: is an opportunity that needs to be used in.
Speaker 4: A senseful and positive way.
Speaker 3: Of course, you can be always scared, because the human
Speaker 3: kind is of course having so sometimes.
Speaker 4: Very very very mean ideas.
Speaker 3: But in terms of creativity, it is it's so fantastic
Speaker 3: because you can, I mean already we are using it
Speaker 3: in our design team. You can you can bring things alive.
Speaker 3: You have your clay model that is just in one
Speaker 3: brown color, you take a photo, put it in the system,
Speaker 3: and you will have i don't know immediately like like
Speaker 3: a press image that you can then modify yourself and photoshop.
Speaker 4: And this is just one little part of this creativity.
Speaker 4: So it is for.
Speaker 3: Everyone, for the designer, for engineers, for for it's it's
Speaker 3: an unstoppable revolution.
Speaker 4: Everyone needs to deal with media worker. Thank you so much, appreciate,
Speaker 4: thank you.
Speaker 1: Okay, so there you have it. You it was it
Speaker 1: was good. You were really missed Matt, and I know
Speaker 1: that you've been gallivanting around Italy.
Speaker 2: Yes, I was in. I was just south of Sienna
Speaker 2: for a week with my family and we had a
Speaker 2: fantastic time. We saw Palio, like a mini Palio because
Speaker 2: the we were too late for the Sienna for the
Speaker 2: main one. But it was very cool and we ate
Speaker 2: a ton of delicious food. And then I sort of
Speaker 2: sent my wife and kids to Spain. She's from there.
Speaker 1: Oh that's the relevant information to.
Speaker 2: Visit her family, but I can't take off as much
Speaker 2: time as she can, or rather she.
Speaker 1: Are they still there now?
Speaker 2: They're still there because her company also has an office
Speaker 2: in Valencia. She continues to work there. And then the
Speaker 2: grandma lost his the kids. But anyway, yeah, it was
Speaker 2: great fun. I saw some really cool cars. Oh, I
Speaker 2: had the worst experience actually driving a BMW I X.
Speaker 2: So we get to Rome and I had rented an
Speaker 2: Audi A six and Electric A six.
Speaker 1: You were thinking station wagon and they pushed you into
Speaker 1: the IX.
Speaker 2: They said it's not fully charged. So first they wanted
Speaker 2: me to drive the I five, but it was like
Speaker 2: the I five E forty, so it was like the
Speaker 2: lower battery version, and I said no, no, no, no, So
Speaker 2: they said, okay, we have an IX, which I've driven
Speaker 2: in the past here a couple of times and had
Speaker 2: a great experience with. However, at that time when I
Speaker 2: was driving it here, I was charging it at my
Speaker 2: house at night, and I wasn't worried about recharging anywhere.
Speaker 2: When you're on vacation and you're staying in a place
Speaker 2: that doesn't have a charger, it's a completely different story,
Speaker 2: especially in rural Tuscan, right. So we were constantly out
Speaker 2: of charge, and like we'd drive into these small towns
Speaker 2: to have dinner and I'd find a little charger that
Speaker 2: was charging at like eleven kilo lot hours, you know,
Speaker 2: and you know, by the time we were done with dinner,
Speaker 2: we'd gained like forty miles. So it was like range
Speaker 2: anxiety the whole time. And then, to make matters worse,
Speaker 2: on the last day, I took it to a supercharger
Speaker 2: before we drove back to Rome, filled it all the
Speaker 2: way up to I think three hundred and fifty miles
Speaker 2: and our trip to Rome was only two hundred miles,
Speaker 2: so I felt it would be fine.
Speaker 1: Math I can do the math exactly.
Speaker 2: Yeah, So we're on the Highway, and I'm seeing like, Okay,
Speaker 2: now we've got one hundred and fifty miles left to Rome,
Speaker 2: and but we've only got two hundred miles of range.
Speaker 2: All of a sudden, we've driven fifty miles and we've
Speaker 2: used one hundred fifty miles of the rain.
Speaker 1: I mean, the miles don't correlate to actual miles.
Speaker 2: It was just like exponentially dropping. It was I'm insane.
Speaker 2: So not only was I nervous that I wasn't gonna
Speaker 2: make it, and I'm like trying to get my kids
Speaker 2: and my wife on a connecting flight right, So yes,
Speaker 2: there was something at stake, But also I was angry
Speaker 2: at the carner for like, you know, sandbagging me, basically
Speaker 2: telling me I had three fifties, so I thought I'd
Speaker 2: have one fifty to spare. By the time we got
Speaker 2: to the airport, I had seven kilometers of rangels.
Speaker 1: I would have had an ulcer.
Speaker 2: It was insane and I will never rent an electric
Speaker 2: vehicle again, no wonder. You know, the fleet car companies
Speaker 2: with fleets of evs don't do well. It's just a
Speaker 2: horrible vehicle to rent unless you're willing to do like
Speaker 2: all of the leg work and constantly calculate where you're
Speaker 2: going to find a charge not fine, how long you
Speaker 2: have to charge it. No, it's not a cool thing
Speaker 2: to do on vacation.
Speaker 1: So it's not charming in Italy to be desperately searching
Speaker 1: for a charger.
Speaker 2: And my my friends, we were there with another family.
Speaker 2: They had an X five diesel and I was so
Speaker 2: jealous because like A like a it's a better looking
Speaker 2: car by far, you know, and they've got diesel power,
Speaker 2: so they were they never had range anxiety. They are
Speaker 2: like fill it up once and then drive it around.
Speaker 1: For two weeks, you know, so insult to injury.
Speaker 2: Yeah I made I made a bad decision, basically live
Speaker 2: and learn.
Speaker 1: So man, well you made it back.
Speaker 2: Never never did that again, No did. But it was
Speaker 2: nice to be in Italy.
Speaker 1: Italy is always nice.
Speaker 2: And there were some really cool cars. I noticed, you know,
Speaker 2: there were so many Fiat pandas.
Speaker 1: Like old ones, the insigable old.
Speaker 2: Old you know, from the at least eighties or nineties.
Speaker 2: And I remember when I was in German university, a
Speaker 2: friend of ours had a Fiat Panda and we always
Speaker 2: made fun of him because we thought it was literally
Speaker 2: the worst car that you could possibly own. But my
Speaker 2: wife and I told her that because her mom had
Speaker 2: a Fiat Panda as well. She pointed out, like, if
Speaker 2: they're really such bad cars, why are there so many
Speaker 2: of them still in service? Yes, and it's like the
Speaker 2: car if you're living in a Tuscan mountain town.
Speaker 1: Oh, I know, I love it.
Speaker 2: It's got four by four. It kind of looks like
Speaker 2: a lot of Yes, I had a friend, what a
Speaker 2: great car?
Speaker 1: Any king. You know, there are companies that outsource those
Speaker 1: to the US, Like you could pay the company to
Speaker 1: do it, because they're, like you say, are so prevalent
Speaker 1: over there, and they're kind of great. They're a great size.
Speaker 1: And there are companies that ship to the US. Yeah,
Speaker 1: and they'll you know, do all the paperwork.
Speaker 2: It makes sense. I mean, they just they must have
Speaker 2: hundreds of thousands of kilometers on them by now, the
Speaker 2: ones that we saw, and they have four by four,
Speaker 2: they're obviously good enough to deal with mountains in the winter.
Speaker 1: What color was your friend's car with?
Speaker 2: My friend's Fiat Panda is white, which made it worse.
Speaker 1: You know, it wasn't like an all of a cool hunter.
Speaker 2: He was like the only guy in our fraternity that
Speaker 2: had a car at school back then, so we would
Speaker 2: always use it, you know, cringingly. Yeah, kind of like
Speaker 2: Cameron's car, you know, and Ferris Bueller's day off, but
Speaker 2: not the Ferrari.
Speaker 1: That's so cool.
Speaker 2: Yeah, it was really cool to see all those cars,
Speaker 2: and a lot of Suzuki Jimneys too, which are awesome.
Speaker 1: Oh so cool.
Speaker 2: I mean I wish we could get those I now,
Speaker 2: especially the most recent ones that look like baby cheese.
Speaker 1: I every now and then I see one driving around
Speaker 1: Silver Lake and I'm like, oh, that is so.
Speaker 2: They were seventeen grand when they came out. Wow, it
Speaker 2: was like twenty eighteen, twenty nineteen when you started seeing
Speaker 2: that new generation and that was a euro price. So
Speaker 2: seventeen thousand euros what a cheap.
Speaker 1: Seems like a lot of car for with a stick
Speaker 1: like one more do you need?
Speaker 2: I really would love to have one of those anyhow cool?
Speaker 3: Yeah?
Speaker 1: Are you glad you're back?
Speaker 2: I'm glad we're both in the same party. Are you
Speaker 2: here for fish? Are you here because of fish at
Speaker 2: Forest Hills?
Speaker 1: No, no one has ever said that to me before.
Speaker 1: Are you here for fish? No? Are you are you
Speaker 1: going to fish.
Speaker 2: Absolutely, When is that tonight?
Speaker 1: Oh my gosh. No, I'm not here for fish. I'm
Speaker 1: here for to see you. I'm here to see you.
Speaker 2: It's great to see you.
Speaker 1: I don't need another reason.
Speaker 2: All right, that's all we have for this week. See
Speaker 2: you back here, same time, same place next week.
Speaker 1: I'm Att Miller, and I'm Hannah Elliott, and this is Bloomberg.