1 00:00:02,520 --> 00:00:10,239 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. I'm Matt Miller and 2 00:00:10,240 --> 00:00:12,560 Speaker 1: I'm Hannah Elliott, and this is Hot Pursuit. 3 00:00:20,239 --> 00:00:22,600 Speaker 2: What's going on? How was were you in Portugal? 4 00:00:22,680 --> 00:00:25,120 Speaker 1: I was in Portugal. I was in Lisbon, or actually 5 00:00:25,400 --> 00:00:29,520 Speaker 1: Estill outside of Lisbon. You've been there, I'm sure your 6 00:00:29,600 --> 00:00:34,520 Speaker 1: travels Lisbon. Yes, there's that great track. So that track 7 00:00:35,040 --> 00:00:38,920 Speaker 1: might be my favorite track i've driven. It's so cool. 8 00:00:38,960 --> 00:00:43,000 Speaker 1: It's real old. Yes, it's like, I don't know, it's 9 00:00:43,120 --> 00:00:46,239 Speaker 1: kind of short. It's just over four k around for 10 00:00:46,280 --> 00:00:49,959 Speaker 1: a lap. It's got all different kinds of twisties. It's 11 00:00:50,000 --> 00:00:54,480 Speaker 1: got a great straightaway, it's got some elevation changes. Senna 12 00:00:54,600 --> 00:00:56,560 Speaker 1: drove on that track famously. 13 00:00:58,320 --> 00:00:59,800 Speaker 2: GP there, but I don't Yeah, I don't think they 14 00:00:59,840 --> 00:01:01,320 Speaker 2: have a GP race there this year. 15 00:01:01,720 --> 00:01:04,800 Speaker 1: It's a great track. And I drove that Lamborghini Temorrio, 16 00:01:05,280 --> 00:01:06,960 Speaker 1: which is the Hurricon replacement. 17 00:01:07,280 --> 00:01:10,399 Speaker 2: So it's the kind of a Hurricane replacement, right because 18 00:01:10,440 --> 00:01:11,679 Speaker 2: it doesn't have I know. 19 00:01:11,720 --> 00:01:15,160 Speaker 1: You're gonna say, I, Look, it's not that big a deal. 20 00:01:15,560 --> 00:01:18,559 Speaker 1: It's a great car. It's it's a turbo V eight 21 00:01:20,080 --> 00:01:23,040 Speaker 1: over nine hundred horse power hybrid. 22 00:01:23,760 --> 00:01:26,920 Speaker 2: I'm sure, it's amazing, and I definitely care about amazing, 23 00:01:27,120 --> 00:01:33,160 Speaker 2: But I still take issue with the continuation of like 24 00:01:34,080 --> 00:01:37,280 Speaker 2: the outification of Lamborghini. 25 00:01:36,800 --> 00:01:40,240 Speaker 1: The outification, Like what does that mean that Audi motors? Right, 26 00:01:40,400 --> 00:01:44,440 Speaker 1: this car actually was developed one hundred percent by Lamborghini, 27 00:01:45,000 --> 00:01:48,480 Speaker 1: very proudly, and the Hurricon was developed in conjunction with Audi. 28 00:01:48,800 --> 00:01:54,240 Speaker 1: This car was not. They still build some small components 29 00:01:54,240 --> 00:01:59,240 Speaker 1: of the powertrain in an Audi factory factory, but it 30 00:01:59,320 --> 00:02:03,200 Speaker 1: was developed one thousand percent by Lamborghini, and they're very 31 00:02:03,200 --> 00:02:03,800 Speaker 1: proud of that. 32 00:02:03,880 --> 00:02:07,240 Speaker 2: I believe that they say, hey, Audi, can you give 33 00:02:07,280 --> 00:02:08,680 Speaker 2: us a blueprint of your engine so. 34 00:02:08,639 --> 00:02:11,640 Speaker 1: We'll develop version No no that I think they would 35 00:02:11,639 --> 00:02:15,520 Speaker 1: disagree with you, and I would too. It honestly is 36 00:02:15,560 --> 00:02:19,720 Speaker 1: such a great driving car. It was quite a lot 37 00:02:19,720 --> 00:02:23,760 Speaker 1: of fun. So nine hundred horsepower V eight turbo charged, 38 00:02:24,960 --> 00:02:27,000 Speaker 1: what else? What else can we say? Zero to sixty 39 00:02:27,000 --> 00:02:29,600 Speaker 1: two and like two point seven seconds top speed of 40 00:02:29,639 --> 00:02:32,760 Speaker 1: two hundred and three miles an hour. I think I 41 00:02:32,840 --> 00:02:37,560 Speaker 1: hit about maybe one sixty five nice, I mean that's 42 00:02:37,600 --> 00:02:40,880 Speaker 1: pretty yeah for me, that's cooking. I'm not someone who 43 00:02:40,960 --> 00:02:43,440 Speaker 1: like notches in my belt. How fast I've gone on 44 00:02:43,440 --> 00:02:46,040 Speaker 1: wood track that's more of like, you know, more of 45 00:02:46,080 --> 00:02:51,639 Speaker 1: a bro thing. But yeah, I mean I do. I'm 46 00:02:51,680 --> 00:02:53,919 Speaker 1: noting it. I'm noting it. Yeah, it was good. 47 00:02:54,000 --> 00:02:56,040 Speaker 2: It's a little scary though, when you're going that fast 48 00:02:56,560 --> 00:02:59,480 Speaker 2: to look down and verify how fast you're going, right. 49 00:02:59,600 --> 00:03:02,040 Speaker 1: Then I look at but I'm like, wholl yeah, not really. 50 00:03:01,840 --> 00:03:05,200 Speaker 2: But yeah, oh it's so what does it look like? 51 00:03:06,000 --> 00:03:10,280 Speaker 1: So it looks if you ask Mitya Borkert, who is 52 00:03:10,680 --> 00:03:13,280 Speaker 1: our guest this week and the designer of Lamborghini, he'll 53 00:03:13,320 --> 00:03:15,840 Speaker 1: say it looks like a shark, and I agree. In 54 00:03:16,120 --> 00:03:19,680 Speaker 1: the context of Lamborghini, it looks a little bit toned 55 00:03:19,760 --> 00:03:23,880 Speaker 1: down in a way. The lines are simpler across the 56 00:03:23,880 --> 00:03:26,960 Speaker 1: top and the sides. But actually it has some really 57 00:03:26,960 --> 00:03:32,000 Speaker 1: interesting details that I really like. And it's also inspired 58 00:03:32,040 --> 00:03:35,680 Speaker 1: by sport bikes, which I feel like you will really appreciate, 59 00:03:36,160 --> 00:03:40,200 Speaker 1: especially the rear end because the exhaust is set really high, 60 00:03:40,200 --> 00:03:44,280 Speaker 1: so it's like the back of a you know, Panagale Ducatti. 61 00:03:46,640 --> 00:03:50,000 Speaker 2: It's which makes sense, by the way, because Lamborghini is 62 00:03:50,000 --> 00:03:54,960 Speaker 2: in Santa Agata, yes, which is the suburb of Bologna exactly, 63 00:03:55,000 --> 00:03:59,440 Speaker 2: and Dukatti also is in Borgo Panagali, a suburb of Bologna. Exactly. 64 00:03:59,480 --> 00:04:02,920 Speaker 2: They're very like if you're visiting one, you should also 65 00:04:03,000 --> 00:04:03,720 Speaker 2: go to the other. 66 00:04:03,960 --> 00:04:08,320 Speaker 1: Yeah, Like, I like how it looks. It's it's very geometric. 67 00:04:09,000 --> 00:04:13,840 Speaker 1: It has a lot of hexagon elements, including the fog 68 00:04:13,920 --> 00:04:16,559 Speaker 1: lights at the front, which are rather polarizing. I heard 69 00:04:16,920 --> 00:04:21,880 Speaker 1: several people I was with were disparaging them. They don't 70 00:04:21,880 --> 00:04:26,400 Speaker 1: necessarily bother me. The interior cabin is bigger than the 71 00:04:26,480 --> 00:04:28,800 Speaker 1: hurricane cabin, which is great for people like you and me. 72 00:04:28,880 --> 00:04:31,640 Speaker 1: That will take all the headspace we can get. I 73 00:04:31,680 --> 00:04:34,480 Speaker 1: was in it in a crash helmet and still had headroom, 74 00:04:34,960 --> 00:04:38,880 Speaker 1: So it's nice. And the screen inside is minimal And 75 00:04:38,920 --> 00:04:41,160 Speaker 1: I did ask Lamborghini about that, like what is your 76 00:04:41,160 --> 00:04:43,960 Speaker 1: take on screens in general, and they are really trying 77 00:04:43,960 --> 00:04:46,680 Speaker 1: to keep the screenage minimal, which good. I like me. 78 00:04:46,920 --> 00:04:51,040 Speaker 2: Yes, So it doesn't feel like an Audie on the inside. 79 00:04:51,640 --> 00:04:54,720 Speaker 1: No, No, it's it's pure Lamborghini. I mean, it's still 80 00:04:54,839 --> 00:04:58,880 Speaker 1: feels like a cockpit. It feels like you're in a jet. 81 00:05:00,120 --> 00:05:04,320 Speaker 1: There are there are bigger spaces for like cell phone chargers, 82 00:05:04,360 --> 00:05:07,039 Speaker 1: which is nice. The cup holders are in like you know, 83 00:05:08,160 --> 00:05:12,839 Speaker 1: common sense locations. The door actually opens wider than the Hurrican. 84 00:05:13,160 --> 00:05:15,680 Speaker 1: So my sense is they've really put a lot of 85 00:05:15,680 --> 00:05:20,040 Speaker 1: thought into making this a usable car, and they they 86 00:05:20,080 --> 00:05:21,720 Speaker 1: made practical adjustments. 87 00:05:21,880 --> 00:05:23,480 Speaker 2: Still open like this right, yeah. 88 00:05:23,520 --> 00:05:28,800 Speaker 1: Yeah, not suicide doors or not goaling doors, yes, because you. 89 00:05:28,800 --> 00:05:32,120 Speaker 2: Know with the eventa door or at the higher price 90 00:05:32,160 --> 00:05:35,839 Speaker 2: to not the rivelto there you go. You have the 91 00:05:35,880 --> 00:05:38,400 Speaker 2: billionaire doors. But this is mere millionaire doors. 92 00:05:38,400 --> 00:05:39,280 Speaker 1: This is entry level. 93 00:05:39,520 --> 00:05:39,719 Speaker 2: Yeah. 94 00:05:39,839 --> 00:05:45,360 Speaker 1: But that's not a disparaging thing to say. It's it's accessible. 95 00:05:45,800 --> 00:05:49,720 Speaker 1: I guess you could say as a daily driver, I. 96 00:05:49,600 --> 00:05:52,120 Speaker 2: Suppose you could say that. Could have said about the 97 00:05:52,200 --> 00:05:53,080 Speaker 2: Hurrican too. 98 00:05:53,279 --> 00:05:55,840 Speaker 1: You could, you could. I actually think this is a 99 00:05:55,920 --> 00:05:58,039 Speaker 1: nice evolution to the Hurrican. I would say it just 100 00:05:58,080 --> 00:06:00,960 Speaker 1: feel it feels more modern, it feels it's faster. 101 00:06:03,200 --> 00:06:05,920 Speaker 2: Does it feel brutal, because I want a Lamborghini to feel. 102 00:06:05,720 --> 00:06:09,039 Speaker 1: No, it doesn't feel No. Honestly, it doesn't feel bruto brutal. 103 00:06:09,440 --> 00:06:12,120 Speaker 1: It feels elegant and it feels agile and nimble. 104 00:06:12,480 --> 00:06:16,920 Speaker 2: Weird, yeah, strange for a Lamborghini. 105 00:06:17,080 --> 00:06:19,480 Speaker 1: Yeah, And I asked them about that. Even you know, 106 00:06:19,680 --> 00:06:23,000 Speaker 1: something like a Guyardo, which this car actually if you 107 00:06:23,040 --> 00:06:25,640 Speaker 1: see it in white. It kind of reminds there are elements, 108 00:06:25,720 --> 00:06:28,080 Speaker 1: especially towards the rear, that kind of look like a Guillardo. 109 00:06:30,279 --> 00:06:33,440 Speaker 1: I asked, well, are you losing your I asked, mister Winkleman, 110 00:06:33,480 --> 00:06:36,560 Speaker 1: Stefon Winkleman, are you losing some of your brand identity 111 00:06:37,040 --> 00:06:40,040 Speaker 1: making a car that you guys freely admit is not brutalist. 112 00:06:40,680 --> 00:06:44,400 Speaker 1: And he, you know, he gave me a corporate answer, 113 00:06:44,400 --> 00:06:46,560 Speaker 1: but he basically said no that you know, look at 114 00:06:46,560 --> 00:06:49,400 Speaker 1: the Mura. That is a very elegant looking car. 115 00:06:49,680 --> 00:06:49,880 Speaker 2: Fair. 116 00:06:50,640 --> 00:06:54,000 Speaker 1: We do have elements of elegance in our history, and 117 00:06:54,920 --> 00:06:56,800 Speaker 1: you know, you use a different tool for the job. 118 00:06:56,920 --> 00:06:59,799 Speaker 1: This is one part of Lamborghini. It's not the totality 119 00:06:59,800 --> 00:07:03,480 Speaker 1: of Likeamborghini. If you want something brutal, go elsewhere within 120 00:07:03,520 --> 00:07:04,479 Speaker 1: the But they're relying up. 121 00:07:04,560 --> 00:07:08,080 Speaker 2: They're getting past kind of the era of machismo, right, Yeah, 122 00:07:08,080 --> 00:07:13,000 Speaker 2: because Lamborghini for a few decades was about like chest hair. Yeah, 123 00:07:13,160 --> 00:07:14,760 Speaker 2: you know, gold chains. 124 00:07:15,040 --> 00:07:17,080 Speaker 1: I think they're modernizing by to. 125 00:07:17,160 --> 00:07:18,640 Speaker 2: Drive a beautiful woman around. 126 00:07:18,680 --> 00:07:22,960 Speaker 1: You know, I would say they are increasingly relevant to 127 00:07:23,280 --> 00:07:26,840 Speaker 1: the to the modern world. And it's I it's a 128 00:07:26,880 --> 00:07:29,640 Speaker 1: nice thing. It's still look, it's still a polarizing vehicle. 129 00:07:31,240 --> 00:07:33,840 Speaker 1: It's not for everybody, but I like that it has 130 00:07:33,840 --> 00:07:35,440 Speaker 1: a point of view and it takes a stance. 131 00:07:35,960 --> 00:07:38,880 Speaker 2: Did they tell you anything about the name, because traditionally 132 00:07:39,040 --> 00:07:41,520 Speaker 2: Lamborghinis are named after bulls. 133 00:07:41,760 --> 00:07:46,400 Speaker 1: Yeah, so Timorrio was, of course a fighting bull from 134 00:07:46,480 --> 00:07:48,880 Speaker 1: the eighteen hundreds, and the name is a Spanish name 135 00:07:48,920 --> 00:07:51,880 Speaker 1: that basically means like daring or brave. So again it's 136 00:07:51,880 --> 00:07:54,200 Speaker 1: following their line of they name everything after a ball. 137 00:07:54,840 --> 00:07:56,800 Speaker 1: This one is a bowl from a long time ago 138 00:07:56,880 --> 00:07:58,040 Speaker 1: that was daring. 139 00:07:58,080 --> 00:08:00,280 Speaker 2: It's pretty cool, right, It's cool that they do that. 140 00:08:00,440 --> 00:08:03,280 Speaker 1: Yeah, I like it. The other interesting thing they told 141 00:08:03,360 --> 00:08:06,440 Speaker 1: me was how they're dealing with some of the tariffs 142 00:08:06,800 --> 00:08:10,720 Speaker 1: that are affecting the whole automotive industry. They are rising, 143 00:08:11,000 --> 00:08:16,560 Speaker 1: raising prices to a certain degree. For instance, the euros 144 00:08:16,640 --> 00:08:21,200 Speaker 1: is going to be seven percent more expensive starting this month. 145 00:08:21,880 --> 00:08:25,120 Speaker 1: The Rivelta will go up ten percent. This car, the Temorario, 146 00:08:25,200 --> 00:08:27,440 Speaker 1: they're adding a seven percent increase. 147 00:08:27,520 --> 00:08:28,440 Speaker 2: How much does it cost? 148 00:08:29,320 --> 00:08:32,560 Speaker 1: Like the entry level is about three hundred and eighty thousand, 149 00:08:32,920 --> 00:08:36,080 Speaker 1: and then there's like a lightweight version that's as basically 150 00:08:36,080 --> 00:08:36,959 Speaker 1: another fifty thousand. 151 00:08:37,040 --> 00:08:39,120 Speaker 2: On top of that, they take more away and charge 152 00:08:39,280 --> 00:08:41,839 Speaker 2: yeah extra, Yeah, I love it. Well, I mean at 153 00:08:41,840 --> 00:08:44,679 Speaker 2: that level. And if you're going to spend three eighty 154 00:08:44,720 --> 00:08:46,280 Speaker 2: for a car and then somebody. 155 00:08:46,040 --> 00:08:48,480 Speaker 1: Want why not go all in exactly? Yeah, I think 156 00:08:48,520 --> 00:08:53,480 Speaker 1: the carbon fire or sorry, the wheels alone, which are 157 00:08:53,720 --> 00:08:56,240 Speaker 1: I think they're carbon rims. I want to say they 158 00:08:56,240 --> 00:08:58,079 Speaker 1: were like twenty six thousand. 159 00:08:58,520 --> 00:09:01,720 Speaker 2: Yeah, a piece of the set for the set the set. 160 00:09:01,760 --> 00:09:06,160 Speaker 2: That's pretty good. Well, yeah, I feel like some Rolls 161 00:09:06,240 --> 00:09:09,720 Speaker 2: Royce wheels are twenty five grand a piece and really 162 00:09:09,800 --> 00:09:14,480 Speaker 2: they're not carbon fiber. Wow, that seems very expensive. Wow, 163 00:09:15,679 --> 00:09:16,280 Speaker 2: all right cool? 164 00:09:16,320 --> 00:09:16,480 Speaker 3: Yah? 165 00:09:16,559 --> 00:09:19,440 Speaker 2: So uh do we should we talk to the interview 166 00:09:19,559 --> 00:09:22,600 Speaker 2: or yeah? Okay, yeah, let's listen to the interview. 167 00:09:22,679 --> 00:09:24,360 Speaker 1: So let's talk with media. I had a great time 168 00:09:24,400 --> 00:09:28,880 Speaker 1: talking with him while at the track in Portugal, and 169 00:09:29,080 --> 00:09:31,240 Speaker 1: you know, he's so well liked, he's been there forever. 170 00:09:31,679 --> 00:09:35,600 Speaker 1: Now he's such an interesting person to talk to. He's German, 171 00:09:36,160 --> 00:09:38,200 Speaker 1: but he works for an Italian company, so it's nice 172 00:09:38,200 --> 00:09:40,000 Speaker 1: to see like the dichotomy. 173 00:09:40,200 --> 00:09:42,920 Speaker 2: Okay, let's listen in well, Media. 174 00:09:42,679 --> 00:09:45,480 Speaker 1: Thank you for taking the time to talk to us. 175 00:09:45,600 --> 00:09:47,040 Speaker 1: It's always fun to talk with you. 176 00:09:47,120 --> 00:09:51,000 Speaker 4: And now you become I feel part of this podcast. 177 00:09:51,280 --> 00:09:51,600 Speaker 4: Thank you. 178 00:09:51,679 --> 00:09:55,200 Speaker 1: So we're here in Portugal to drive this brand new 179 00:09:55,240 --> 00:09:59,360 Speaker 1: car that you have spent two years about developing, or. 180 00:09:59,280 --> 00:10:01,319 Speaker 3: At the end of the day, from day one when 181 00:10:01,679 --> 00:10:04,679 Speaker 3: I went to Lamborghini, the project was always with us 182 00:10:05,600 --> 00:10:06,600 Speaker 3: over the all these years. 183 00:10:06,640 --> 00:10:07,080 Speaker 4: Yeah. 184 00:10:07,120 --> 00:10:10,719 Speaker 1: Really, So this is the Temoraio, which is the successor 185 00:10:10,760 --> 00:10:14,160 Speaker 1: to the Hurricane, a brand new vehicle. Can you just 186 00:10:14,440 --> 00:10:17,199 Speaker 1: give us a quick overview of the cars so our 187 00:10:17,200 --> 00:10:20,200 Speaker 1: listeners can understand what we're talking about exactly. 188 00:10:20,240 --> 00:10:23,080 Speaker 3: So it is our new I would say, the new 189 00:10:23,240 --> 00:10:27,280 Speaker 3: Rebellious sister, and in Italy the cars are female. The 190 00:10:27,360 --> 00:10:30,920 Speaker 3: new Rebellious sister to the Revueltoto is our V twelve 191 00:10:31,360 --> 00:10:35,920 Speaker 3: pinnacle supersports car, and the Temerario is our entry into 192 00:10:35,960 --> 00:10:39,800 Speaker 3: the world of Lamborghini supersports cars. Is a very compact, 193 00:10:39,960 --> 00:10:44,840 Speaker 3: very agile car, of course, with another stunning Lamborghini design. 194 00:10:45,120 --> 00:10:47,000 Speaker 1: Let's talk about the design of the car, which of 195 00:10:47,000 --> 00:10:51,720 Speaker 1: course is what you oversaw earlier when we were speaking. 196 00:10:52,120 --> 00:10:54,920 Speaker 1: You said that every Lamorghini should look like a shark 197 00:10:55,440 --> 00:10:58,240 Speaker 1: to you, Can you explain what you meant by that? 198 00:10:59,040 --> 00:11:03,280 Speaker 3: We have we have, of course a dedicated design d N, 199 00:11:03,280 --> 00:11:06,440 Speaker 3: A for I would start like this, maybe all the 200 00:11:06,520 --> 00:11:09,480 Speaker 3: all everyone that is listening should maybe know the Lamborghini 201 00:11:09,559 --> 00:11:11,240 Speaker 3: Kuntach is a piece of art. 202 00:11:11,400 --> 00:11:12,520 Speaker 4: It's an iconic car. 203 00:11:13,520 --> 00:11:15,880 Speaker 3: For us, the design is always going back to the 204 00:11:16,040 --> 00:11:18,360 Speaker 3: to this Kuntauch. And for me, the Kuntach is maybe 205 00:11:18,400 --> 00:11:22,840 Speaker 3: the first shark that that Lamborghini ever produced. What I 206 00:11:22,920 --> 00:11:25,600 Speaker 3: mean with the shark is when you when you go 207 00:11:25,760 --> 00:11:28,439 Speaker 3: to the aquarium and you see the all the all 208 00:11:28,440 --> 00:11:30,520 Speaker 3: the all the fish, and when you when then the 209 00:11:31,240 --> 00:11:35,679 Speaker 3: suddenly a shark is appearing. You see this this grace, 210 00:11:35,760 --> 00:11:38,880 Speaker 3: you see the beauty, you see this self confidence of 211 00:11:38,920 --> 00:11:44,320 Speaker 3: the animal. And for me, the Temrio especially is having 212 00:11:44,400 --> 00:11:47,640 Speaker 3: this purism because there is on on a shark. There 213 00:11:47,720 --> 00:11:51,160 Speaker 3: is the shark knows there's a very simple shape. There's 214 00:11:51,200 --> 00:11:57,240 Speaker 3: also very muscular muscular shape in terms of physics on 215 00:11:57,280 --> 00:12:00,400 Speaker 3: the car, and I see here some similarities on for them. 216 00:12:01,440 --> 00:12:05,880 Speaker 3: In general, we always we always play a little bit 217 00:12:06,120 --> 00:12:12,840 Speaker 3: different music, let's say, also to bring another aspect into it. 218 00:12:10,120 --> 00:12:16,600 Speaker 3: So but so every let's say, let's let's take like this, 219 00:12:16,720 --> 00:12:19,560 Speaker 3: every shark is then listening to a different type of music, 220 00:12:19,720 --> 00:12:25,280 Speaker 3: and like this we're creating than THEO or the Tamario 221 00:12:25,440 --> 00:12:29,520 Speaker 3: or whatever new special car we are about to create. 222 00:12:29,559 --> 00:12:32,480 Speaker 1: Okay, so what song is the Timorario shark listening to? 223 00:12:33,920 --> 00:12:36,960 Speaker 3: It is Themaros for sure, because it's a more younger 224 00:12:37,080 --> 00:12:41,480 Speaker 3: car for me. It is then maybe you know, kind 225 00:12:41,480 --> 00:12:45,640 Speaker 3: of like a like a tech house maybe, uh, something 226 00:12:45,679 --> 00:12:49,800 Speaker 3: a little bit more upbeat. There's we took the hexagon 227 00:12:49,880 --> 00:12:53,480 Speaker 3: as an element around the car, so that, for example, 228 00:12:53,520 --> 00:12:57,280 Speaker 3: the d r L makes it recognizable. We took the 229 00:12:57,280 --> 00:13:00,120 Speaker 3: hexagon shape, so the hexagon is the beat in that. 230 00:13:00,600 --> 00:13:03,280 Speaker 4: Yeah, in this tech house track. Let's say. 231 00:13:03,440 --> 00:13:06,280 Speaker 1: Okay, so talk to me about the hexagon shape that 232 00:13:06,440 --> 00:13:09,640 Speaker 1: features prominently throughout the car, and it's it's a pretty 233 00:13:09,679 --> 00:13:12,839 Speaker 1: geometric car. I see a lot of triangle lines too. 234 00:13:13,200 --> 00:13:18,079 Speaker 1: Can you talk about the process behind those shapes. 235 00:13:18,200 --> 00:13:20,720 Speaker 4: Yes, the hexagon. 236 00:13:21,720 --> 00:13:23,640 Speaker 3: Used to be I mean, for sure, the hexagon is 237 00:13:24,000 --> 00:13:26,920 Speaker 3: an is an element that is I don't know how 238 00:13:26,920 --> 00:13:29,640 Speaker 3: many one hundred thousands of years old, and it comes 239 00:13:29,679 --> 00:13:32,480 Speaker 3: also from biology and so on. But in terms of 240 00:13:32,760 --> 00:13:38,840 Speaker 3: architecture design, the hexagon used to be an element strongly 241 00:13:38,960 --> 00:13:43,320 Speaker 3: used in the sixties. When you look at sixties architecture, 242 00:13:44,200 --> 00:13:45,680 Speaker 3: the sixties was the. 243 00:13:45,840 --> 00:13:46,040 Speaker 4: Was the. 244 00:13:47,679 --> 00:13:50,320 Speaker 3: Time where there was the Concorde. There were there were 245 00:13:50,800 --> 00:13:55,520 Speaker 3: hexagonal shapes in general on the cars, also some shapes 246 00:13:55,559 --> 00:14:01,440 Speaker 3: on the cars, and then also an architecture in Los Angeles, 247 00:14:01,440 --> 00:14:05,200 Speaker 3: for example, there was also very important there was this 248 00:14:05,320 --> 00:14:09,760 Speaker 3: repetition of this graphic the hexagon or of graphical elements 249 00:14:10,080 --> 00:14:13,559 Speaker 3: used in architecture, and that was exactly the time when 250 00:14:13,679 --> 00:14:19,119 Speaker 3: Lamborghini started his journey into the super sports cars. 251 00:14:19,360 --> 00:14:21,119 Speaker 4: So at that time. 252 00:14:21,360 --> 00:14:25,400 Speaker 3: The designers were using the hexagon as an element also 253 00:14:25,440 --> 00:14:26,080 Speaker 3: in the cars. 254 00:14:26,120 --> 00:14:30,520 Speaker 4: So it was first used on the rear mash of 255 00:14:30,560 --> 00:14:32,360 Speaker 4: the Mura, but. 256 00:14:32,240 --> 00:14:37,520 Speaker 3: Then also very significant on the Lamborghini mazzal Everyone should 257 00:14:37,560 --> 00:14:40,600 Speaker 3: google this. Cars from nineteen sixty seven looks like from 258 00:14:40,600 --> 00:14:43,000 Speaker 3: Back to the Future, but it's fifteen years before that, 259 00:14:43,800 --> 00:14:46,160 Speaker 3: and that car was designed on the outside there was 260 00:14:46,200 --> 00:14:50,280 Speaker 3: a hexagon glass door panel, but the inside was full 261 00:14:50,280 --> 00:14:54,320 Speaker 3: of hexagon. So long story short, the hexagon is an 262 00:14:54,320 --> 00:14:59,520 Speaker 3: element of optimism of future from the sixties, really profoundly 263 00:14:59,600 --> 00:15:03,080 Speaker 3: integrat in the design of Lamborghili. If you have a 264 00:15:03,080 --> 00:15:07,680 Speaker 3: lot of hexagons, you have always the y shaped junctions. 265 00:15:07,760 --> 00:15:09,440 Speaker 3: So if we cut this we have the also the 266 00:15:09,560 --> 00:15:12,560 Speaker 3: y shape. So hexagon and y shape is part of 267 00:15:12,600 --> 00:15:17,320 Speaker 3: our repertoire of shapes and today used since more than 268 00:15:17,360 --> 00:15:18,240 Speaker 3: how twenty years? 269 00:15:18,280 --> 00:15:20,560 Speaker 4: Also Lamborghini, when you. 270 00:15:20,560 --> 00:15:24,000 Speaker 3: Look at the revuelto front DRL, but also when you 271 00:15:24,000 --> 00:15:26,800 Speaker 3: look at the tail lights of an Aventa door, so 272 00:15:27,120 --> 00:15:30,120 Speaker 3: that is very strongly an element of Lamborghini. 273 00:15:30,240 --> 00:15:33,160 Speaker 1: Yeah. And it's interesting because with this car, you know, 274 00:15:33,240 --> 00:15:36,200 Speaker 1: the line itself of the car to me seems very 275 00:15:36,360 --> 00:15:39,560 Speaker 1: pure and very simple. But the more you look at 276 00:15:39,560 --> 00:15:42,840 Speaker 1: the car, the more you notice a lot of details 277 00:15:42,880 --> 00:15:45,120 Speaker 1: that are kind of coming out to you in a 278 00:15:45,120 --> 00:15:49,640 Speaker 1: three dimensional way. And also we talked a lot about 279 00:15:49,680 --> 00:15:53,000 Speaker 1: how the car is influenced by motorcycle designed. Can you 280 00:15:53,240 --> 00:15:55,560 Speaker 1: talk a little bit about that Matt's going to be 281 00:15:55,840 --> 00:15:59,720 Speaker 1: dying that he's missing this part of the conversation. Yeah, 282 00:16:00,120 --> 00:16:00,920 Speaker 1: us more about that. 283 00:16:01,200 --> 00:16:04,880 Speaker 3: As you can feel I'm passionate about design, I'm very 284 00:16:04,880 --> 00:16:11,400 Speaker 3: passionate about Lamborghini. For me, it felt naturally when designing 285 00:16:11,480 --> 00:16:15,240 Speaker 3: Lamborghinis that when you look at also at the Kuntauch, 286 00:16:15,600 --> 00:16:19,040 Speaker 3: you see the rear view and you see exposed tires. 287 00:16:19,720 --> 00:16:22,640 Speaker 3: It was very strong. 288 00:16:22,240 --> 00:16:24,600 Speaker 4: And cool on the Kuntach. I loved that. 289 00:16:24,920 --> 00:16:28,520 Speaker 3: And when I start understanding what should be the design 290 00:16:28,640 --> 00:16:33,840 Speaker 3: DNA in Lamborghini, I found that a very important element. Then, 291 00:16:34,280 --> 00:16:37,520 Speaker 3: as on a personal level, I like a lot motor gp. 292 00:16:37,840 --> 00:16:41,840 Speaker 3: I like motorcycles since I was a kid. I really 293 00:16:41,920 --> 00:16:45,800 Speaker 3: like super sport motorcycles. I like the dynamic of those bikes, 294 00:16:45,800 --> 00:16:50,760 Speaker 3: the inclination. They are very much designed to expose the 295 00:16:50,800 --> 00:16:54,200 Speaker 3: wheels with a very slim body. And then over the 296 00:16:54,280 --> 00:16:58,040 Speaker 3: time I found that a perfect fit to our design 297 00:16:58,120 --> 00:17:03,440 Speaker 3: of our cars, especially the now is a car. You 298 00:17:03,480 --> 00:17:06,520 Speaker 3: see there's a very short rear and a high mounted 299 00:17:06,600 --> 00:17:10,560 Speaker 3: exos pipe, which is a lightweight solution. But then also 300 00:17:11,320 --> 00:17:14,360 Speaker 3: if you want, if you want to compare supersports car 301 00:17:14,520 --> 00:17:18,440 Speaker 3: as superspot bikes inside profile with the value, I think 302 00:17:18,480 --> 00:17:20,400 Speaker 3: you can understand what I'm talking totally. 303 00:17:20,640 --> 00:17:23,760 Speaker 1: It's like the rear of a Panagalle or something. 304 00:17:23,600 --> 00:17:29,160 Speaker 3: Exactly or some exactly very spotty and very much weggie 305 00:17:29,200 --> 00:17:30,240 Speaker 3: and inclinated. 306 00:17:30,400 --> 00:17:33,280 Speaker 1: Yeah, now we also this this takes me back because 307 00:17:33,320 --> 00:17:36,400 Speaker 1: you also have really mentioned the Kuntash and other cars 308 00:17:37,240 --> 00:17:41,200 Speaker 1: from Lamborghini's pass and and I'll throw in the Gayado 309 00:17:41,240 --> 00:17:43,480 Speaker 1: as well. There seem to be elements that, like the 310 00:17:43,880 --> 00:17:50,520 Speaker 1: rear haunches are how much are you pulling specifically from 311 00:17:50,960 --> 00:17:55,480 Speaker 1: Lamborghini's archives. When you design something new and how and conversely, 312 00:17:55,520 --> 00:17:59,400 Speaker 1: how dangerous dangerous is it for you to be cut 313 00:17:59,480 --> 00:18:02,280 Speaker 1: up in this agia as a designer. 314 00:18:02,200 --> 00:18:04,600 Speaker 3: This is I mean, I would in the end of 315 00:18:04,640 --> 00:18:08,760 Speaker 3: the day, we are a company that we want to. 316 00:18:08,720 --> 00:18:10,720 Speaker 4: Look into the future. We are visionary. 317 00:18:10,840 --> 00:18:13,639 Speaker 3: We you know, automatically, if you have the Kuntach in 318 00:18:13,680 --> 00:18:19,080 Speaker 3: your portfolio, your you're obsessed to discover the future. So therefore, 319 00:18:21,119 --> 00:18:24,880 Speaker 3: in my position as a design director, I'm I'm always overlooking, 320 00:18:25,400 --> 00:18:28,840 Speaker 3: let's say, the sketches and the design themes, always saying, hey, guys, 321 00:18:29,359 --> 00:18:31,720 Speaker 3: you know when we do the reviews of the of 322 00:18:31,800 --> 00:18:35,439 Speaker 3: the designs and the sketches, let's look into the future. 323 00:18:35,560 --> 00:18:38,960 Speaker 3: Let's not create something ritual and let's you know, because 324 00:18:38,960 --> 00:18:44,400 Speaker 3: we need to look ahead. And this is for sure 325 00:18:44,520 --> 00:18:47,520 Speaker 3: something where today in the in the in the world 326 00:18:48,000 --> 00:18:51,680 Speaker 3: full of Internet, full of inspiration, full of Instagram, full 327 00:18:51,720 --> 00:18:55,000 Speaker 3: of you know you are today, you are so much 328 00:18:55,040 --> 00:19:00,080 Speaker 3: inspiration every second. So I'm the one. 329 00:19:00,520 --> 00:19:03,080 Speaker 4: Really like a like a policeman. 330 00:19:02,600 --> 00:19:06,320 Speaker 3: Watching this design DNA always then saying hey, guys, for me, 331 00:19:06,440 --> 00:19:08,480 Speaker 3: this is a bit too much reminding this car or 332 00:19:08,520 --> 00:19:11,800 Speaker 3: that car, or maybe even from from other super sports cars. 333 00:19:12,160 --> 00:19:15,480 Speaker 3: So I'm the one always, let's say, throwing the stone 334 00:19:15,520 --> 00:19:18,919 Speaker 3: into the future, so in the way that we know 335 00:19:19,080 --> 00:19:22,679 Speaker 3: where we are marching to. This is very important Lamborghini 336 00:19:23,359 --> 00:19:28,560 Speaker 3: if of course it is automatically the case when you 337 00:19:28,880 --> 00:19:31,639 Speaker 3: just imagine the design center like a kitchen and you 338 00:19:31,720 --> 00:19:35,359 Speaker 3: have all the spices, the spices standing around. Of course 339 00:19:35,400 --> 00:19:40,320 Speaker 3: you can use pepper and salt and pepperoni and and 340 00:19:40,359 --> 00:19:42,320 Speaker 3: a little bit of kuntach and a little bit of 341 00:19:42,920 --> 00:19:46,440 Speaker 3: and they are so and but we are, of course 342 00:19:46,520 --> 00:19:50,680 Speaker 3: we are able to have these spices inside of our 343 00:19:51,080 --> 00:19:54,520 Speaker 3: then final result. But this is also my pleasure. Then, 344 00:19:55,000 --> 00:19:57,760 Speaker 3: so we create something new and then I leave it 345 00:19:58,119 --> 00:20:01,720 Speaker 3: totally to the customer, to the expert, to whoever enjoys 346 00:20:02,200 --> 00:20:06,840 Speaker 3: like to look at our cars, whatever fantasy they project 347 00:20:06,920 --> 00:20:09,800 Speaker 3: into the into their interpretation of the shapes. 348 00:20:10,080 --> 00:20:13,400 Speaker 1: Are you very strict about your own intake of social 349 00:20:13,440 --> 00:20:17,920 Speaker 1: media and other things in terms of limiting what you're 350 00:20:17,960 --> 00:20:23,000 Speaker 1: exposed to that could affect your focus and your own 351 00:20:23,080 --> 00:20:27,080 Speaker 1: personal inspiration, or you sort of doors wide open, let 352 00:20:27,160 --> 00:20:29,320 Speaker 1: it all come in. Because I know you just said 353 00:20:29,359 --> 00:20:31,840 Speaker 1: you kind of police it a little bit for your team. 354 00:20:32,119 --> 00:20:35,239 Speaker 3: Yeah, police, police it means it sounds a little bit 355 00:20:35,280 --> 00:20:38,000 Speaker 3: strict now, but. 356 00:20:39,840 --> 00:20:41,360 Speaker 4: No, I mean no, no, no. 357 00:20:42,440 --> 00:20:46,040 Speaker 3: The job is that we have let's say it boundary 358 00:20:46,080 --> 00:20:48,040 Speaker 3: is also a bit negative. But you need to have 359 00:20:48,200 --> 00:20:51,960 Speaker 3: you need to be authentic as a brand. So you have, 360 00:20:52,920 --> 00:20:55,000 Speaker 3: for example, when you look at the side view of 361 00:20:55,000 --> 00:20:59,680 Speaker 3: a Lamborghini, we have this typical profile, the single center 362 00:20:59,720 --> 00:21:03,920 Speaker 3: line silhouette that is recognizable, and you know, the rec 363 00:21:04,440 --> 00:21:07,440 Speaker 3: to be recognizable from far aways for me number one, 364 00:21:08,400 --> 00:21:09,400 Speaker 3: number one objective. 365 00:21:10,240 --> 00:21:12,760 Speaker 4: Then let me tell you this story. 366 00:21:12,880 --> 00:21:17,720 Speaker 3: And when I started in twenty sixteen, I was participating 367 00:21:18,200 --> 00:21:22,560 Speaker 3: in the fiftieth anniversary of the Mura and I was 368 00:21:22,560 --> 00:21:23,800 Speaker 3: totally new to the brand. 369 00:21:23,880 --> 00:21:25,359 Speaker 4: And I got to know. 370 00:21:27,040 --> 00:21:31,720 Speaker 3: A couple that and they are collecting Lamborghinis. They're one 371 00:21:31,720 --> 00:21:34,840 Speaker 3: of the most important. So I said, hey, hello, I'm 372 00:21:34,840 --> 00:21:36,879 Speaker 3: the new one. I'm Media. Nice nice to media. I 373 00:21:36,920 --> 00:21:41,399 Speaker 3: also my name, and then I said to her, I 374 00:21:41,440 --> 00:21:44,080 Speaker 3: have a question, So what is your favorite Lamborghini And 375 00:21:44,119 --> 00:21:46,919 Speaker 3: she said it's the Mura. And I said, and what 376 00:21:47,080 --> 00:21:51,080 Speaker 3: is your favorite Lamborghini And he said it's the Venero. 377 00:21:51,560 --> 00:21:56,360 Speaker 3: So the Venino is the most extreme type of Lamborghini 378 00:21:56,400 --> 00:21:59,000 Speaker 3: and the Mura is the most elegant one. And this 379 00:21:59,160 --> 00:22:01,760 Speaker 3: is exactly if you call it boundary, but this is 380 00:22:01,800 --> 00:22:05,240 Speaker 3: the this is the this is the range where we 381 00:22:05,320 --> 00:22:09,320 Speaker 3: are able to design Lamborghinis. So you see it is 382 00:22:09,640 --> 00:22:13,119 Speaker 3: there is a lot of freedom for this song, for 383 00:22:13,200 --> 00:22:15,960 Speaker 3: the different songs to be played in this in this 384 00:22:16,080 --> 00:22:19,320 Speaker 3: kind of field, so we are able to we are 385 00:22:19,359 --> 00:22:25,440 Speaker 3: able to create rock songs, We're able to create tech 386 00:22:25,480 --> 00:22:28,400 Speaker 3: house songs, we are able to create house Lamborghini can 387 00:22:28,440 --> 00:22:32,240 Speaker 3: play a lot of songs, but the artist is Lamborghini. 388 00:22:32,800 --> 00:22:37,199 Speaker 3: And therefore, I think if you want to have an 389 00:22:37,240 --> 00:22:40,560 Speaker 3: authentic design theme, you need to stay. 390 00:22:40,320 --> 00:22:43,720 Speaker 4: True to yourself. But my job is not to be 391 00:22:43,760 --> 00:22:45,880 Speaker 4: the policeman, but to be. 392 00:22:45,880 --> 00:22:49,080 Speaker 3: The one that is enabling then the creativity within this field. 393 00:22:56,680 --> 00:23:00,280 Speaker 1: So what are the non negotiables for or Lamborghie when 394 00:23:00,280 --> 00:23:03,040 Speaker 1: you're talking about a really extreme car like the min 395 00:23:03,119 --> 00:23:06,160 Speaker 1: in No or a really elegant or more pure car 396 00:23:06,320 --> 00:23:09,680 Speaker 1: like the NeuRA, what are the non negotiables that each 397 00:23:09,880 --> 00:23:13,320 Speaker 1: has that are your guiding principle moving forward? 398 00:23:14,680 --> 00:23:18,400 Speaker 3: For me, Lamborghini is for sure a very strong car. 399 00:23:18,880 --> 00:23:22,000 Speaker 3: As were talking about the shark, it's for sure one 400 00:23:22,040 --> 00:23:25,960 Speaker 3: of those predator animals and not the prey for sure, 401 00:23:26,080 --> 00:23:32,640 Speaker 3: but I'm totally against a too brutal and too overdesigned Lamborghini, 402 00:23:32,880 --> 00:23:37,359 Speaker 3: So for me, there would be a limit. Even we 403 00:23:37,400 --> 00:23:40,959 Speaker 3: are searching now for a more iconic and essential design 404 00:23:41,040 --> 00:23:46,840 Speaker 3: language where the purity and where we are searching also 405 00:23:46,920 --> 00:23:50,000 Speaker 3: to leave lines away, because in the end of the day, 406 00:23:50,800 --> 00:23:54,520 Speaker 3: the sculpture, the beautiful sculpture of a Lamborghini is really 407 00:23:54,720 --> 00:23:59,160 Speaker 3: amazing and it is the essence that we also try 408 00:23:59,200 --> 00:23:59,840 Speaker 3: to find here. 409 00:24:00,080 --> 00:24:02,160 Speaker 4: But as I said, we have. 410 00:24:02,160 --> 00:24:06,199 Speaker 3: So many fans, we have so many customers and expectations, 411 00:24:06,240 --> 00:24:10,080 Speaker 3: so I don't want to go too much in just 412 00:24:10,240 --> 00:24:13,080 Speaker 3: one direction, because I in the end of the day, 413 00:24:13,200 --> 00:24:17,159 Speaker 3: we want to fulfill a desire for all these customers 414 00:24:17,160 --> 00:24:20,520 Speaker 3: that want to buy a Lamborghini. But of course we 415 00:24:20,640 --> 00:24:27,359 Speaker 3: always we always showcase in our design studio. I would 416 00:24:27,359 --> 00:24:32,520 Speaker 3: call it manifesto, so we always have a sculpture where 417 00:24:32,560 --> 00:24:38,080 Speaker 3: we tried, and also different design languages or surface treatments, 418 00:24:38,840 --> 00:24:44,160 Speaker 3: always in the search of the next Lamborghini language, because 419 00:24:44,160 --> 00:24:49,439 Speaker 3: we never want to stand still. I don't want to 420 00:24:49,480 --> 00:24:53,560 Speaker 3: create brutal cars with too many wings. You know, they 421 00:24:53,560 --> 00:24:57,040 Speaker 3: shouldn't look like like those fantasy hot wheels cars. 422 00:24:57,320 --> 00:24:59,000 Speaker 4: They should look like those. 423 00:25:00,440 --> 00:25:04,600 Speaker 3: Beautifully shaped and you know where cars where you have 424 00:25:04,720 --> 00:25:07,680 Speaker 3: the right stands and the right size of the wheels 425 00:25:07,720 --> 00:25:09,920 Speaker 3: and where the body is sitting well on on on 426 00:25:10,440 --> 00:25:10,920 Speaker 3: the wheels. 427 00:25:11,000 --> 00:25:12,600 Speaker 1: It sounds like you're describing proportion. 428 00:25:12,880 --> 00:25:14,240 Speaker 4: Yes, proportion is important. 429 00:25:14,240 --> 00:25:19,000 Speaker 3: There's always anyway essential proportion is also important for the Temerario. 430 00:25:19,840 --> 00:25:26,439 Speaker 3: Because we were speaking before, we are dealing with those projects. 431 00:25:26,560 --> 00:25:27,400 Speaker 4: In the end of the day. 432 00:25:27,840 --> 00:25:31,440 Speaker 3: The designer is always living I don't know, five, eight, 433 00:25:31,680 --> 00:25:36,960 Speaker 3: ten years ahead of the time when it's uncomfortable, but 434 00:25:37,760 --> 00:25:40,920 Speaker 3: where it's totally year with our hearts. But at the 435 00:25:41,040 --> 00:25:43,800 Speaker 3: end of the day, I'm I was dealing with those 436 00:25:43,840 --> 00:25:48,000 Speaker 3: cars since since I'm in Lamborghini twenty sixteen. So and 437 00:25:48,040 --> 00:25:51,679 Speaker 3: when you when you work on the bigger one or 438 00:25:51,720 --> 00:25:54,960 Speaker 3: on the on the B twelve one automatically or working 439 00:25:55,280 --> 00:25:58,600 Speaker 3: at least also in your head or in proportions also 440 00:25:58,640 --> 00:26:02,040 Speaker 3: on the other car, because everything has to have an 441 00:26:02,080 --> 00:26:06,600 Speaker 3: realistic approach, Everything has to fit together also in this 442 00:26:06,720 --> 00:26:11,400 Speaker 3: long term strategy, so proportions are crucial. 443 00:26:11,840 --> 00:26:12,720 Speaker 4: Right in the beginning. 444 00:26:13,119 --> 00:26:16,720 Speaker 1: Does that mean that it could be possible that you 445 00:26:16,720 --> 00:26:19,480 Speaker 1: have a car in mind that you really want to 446 00:26:19,520 --> 00:26:24,919 Speaker 1: see created, but the company or the parent group isn't 447 00:26:25,000 --> 00:26:29,600 Speaker 1: ready for that particular design at that moment. But maybe 448 00:26:29,640 --> 00:26:32,560 Speaker 1: ten years later you still have that car in your head, 449 00:26:32,640 --> 00:26:35,320 Speaker 1: and ten years later, all of a sudden, now it 450 00:26:35,359 --> 00:26:37,080 Speaker 1: feels right like the right time. 451 00:26:37,760 --> 00:26:42,800 Speaker 3: Every idea has his moment, I would say, for sure. 452 00:26:43,840 --> 00:26:47,800 Speaker 3: You know, in the designer's creative mind, there there space 453 00:26:47,920 --> 00:26:50,920 Speaker 3: for a lot of executions, for a lot of visions, 454 00:26:51,160 --> 00:26:56,199 Speaker 3: for sure. So I mean, on one hand, we have 455 00:26:56,720 --> 00:26:59,119 Speaker 3: the things that we have to finish now, like the 456 00:26:59,200 --> 00:27:03,080 Speaker 3: products that we need to reach the market very soon. 457 00:27:03,800 --> 00:27:09,360 Speaker 3: And then of course constantly, you know, you get inspirations 458 00:27:10,040 --> 00:27:13,480 Speaker 3: any day and then you think like what about this 459 00:27:13,680 --> 00:27:17,640 Speaker 3: type of Lamborghini or what about if we leave away 460 00:27:17,680 --> 00:27:19,120 Speaker 3: the roof on that idea? 461 00:27:19,280 --> 00:27:22,560 Speaker 4: So you have constantly the things. But therefore we have. 462 00:27:24,000 --> 00:27:26,960 Speaker 3: A department, or we have the designers also in house 463 00:27:27,000 --> 00:27:31,879 Speaker 3: where we are doing design strategy, where we're doing advanced design, 464 00:27:32,160 --> 00:27:36,040 Speaker 3: where we are testing the things, because you know, as 465 00:27:36,240 --> 00:27:39,879 Speaker 3: a design director, I need to also enable parts of 466 00:27:39,920 --> 00:27:42,080 Speaker 3: the team to deal with that future. 467 00:27:42,440 --> 00:27:44,600 Speaker 4: So because in my. 468 00:27:44,680 --> 00:27:49,640 Speaker 3: Daily surrounding, for sure, everyone, I mean, I'm surrounded by 469 00:27:49,760 --> 00:27:56,680 Speaker 3: creative people. I'm surrounded by experts and everyone is an 470 00:27:56,680 --> 00:28:00,480 Speaker 3: expert in his field, but most of them there living 471 00:28:00,520 --> 00:28:04,040 Speaker 3: today and they can maybe imagine what is happening next year. 472 00:28:04,720 --> 00:28:07,119 Speaker 3: As a designer, you can, of course, you have a 473 00:28:07,160 --> 00:28:09,919 Speaker 3: stomach feeling what could be necessary in five years and 474 00:28:09,960 --> 00:28:14,280 Speaker 3: ten years, and therefore I need always to create the 475 00:28:14,320 --> 00:28:18,480 Speaker 3: space that we are able to think about those opportunities. 476 00:28:18,920 --> 00:28:21,360 Speaker 1: I asked you this earlier, but I'd love to revisit 477 00:28:21,400 --> 00:28:25,720 Speaker 1: it for the podcast. What era of motorsport are we 478 00:28:25,800 --> 00:28:28,119 Speaker 1: in right now? How would you describe it from your 479 00:28:28,280 --> 00:28:29,040 Speaker 1: vantage point? 480 00:28:29,720 --> 00:28:32,040 Speaker 4: Yeah, I mean I can. 481 00:28:32,280 --> 00:28:35,240 Speaker 3: I can look in back to the seventies, so I mean, 482 00:28:35,280 --> 00:28:38,600 Speaker 3: I'm born seventy four. But in the seventies there were 483 00:28:38,720 --> 00:28:43,440 Speaker 3: there was one Ferrari and one Porsche and yeah slowly 484 00:28:43,480 --> 00:28:45,160 Speaker 3: in the Kundach not very many. 485 00:28:45,240 --> 00:28:47,120 Speaker 4: Yeah, three cars at the end of the day. 486 00:28:48,320 --> 00:28:54,000 Speaker 3: Forgive me if I forgot someone else's favorite supersports car. 487 00:28:54,120 --> 00:28:57,120 Speaker 3: Then in the eighties, I remember there was the Ferrari forty, 488 00:28:57,600 --> 00:29:00,200 Speaker 3: there was the Gundach, the Porsche nine five nine, so 489 00:29:00,240 --> 00:29:04,680 Speaker 3: and that kept on going because they're there there, There 490 00:29:04,720 --> 00:29:08,160 Speaker 3: have been always this, There was always one car that 491 00:29:08,320 --> 00:29:09,520 Speaker 3: made this big impact. 492 00:29:10,000 --> 00:29:13,880 Speaker 4: So today, uh, we are living in the world. 493 00:29:13,960 --> 00:29:16,520 Speaker 3: You go to Goodwood, or you go to Pebble Beach 494 00:29:16,640 --> 00:29:17,840 Speaker 3: to the Monterey Car Week. 495 00:29:18,600 --> 00:29:21,840 Speaker 4: So in special moments in the year. 496 00:29:21,800 --> 00:29:24,520 Speaker 3: You you are flooded a little bit with super sports 497 00:29:24,560 --> 00:29:27,960 Speaker 3: cars here. So today this is a big, a big 498 00:29:28,000 --> 00:29:34,040 Speaker 3: market where a lot of players are playing. In our case, Lamborghini. 499 00:29:34,240 --> 00:29:38,200 Speaker 3: I'm quite happy and this here, I'm very aware to 500 00:29:38,680 --> 00:29:41,920 Speaker 3: maintain this. You can have the parking lot full of 501 00:29:41,960 --> 00:29:44,720 Speaker 3: super sports cars, but if you put a Lamborghini in 502 00:29:44,720 --> 00:29:48,400 Speaker 3: the center, you will always recognize a Lamborghini because we 503 00:29:48,480 --> 00:29:52,800 Speaker 3: have that recognizable design DNA. And that's why, like a 504 00:29:52,800 --> 00:29:57,120 Speaker 3: policeman too, you know, we need to keep this this 505 00:29:57,280 --> 00:30:00,600 Speaker 3: recognizable shape of a Lamborghini so big use that makes 506 00:30:00,680 --> 00:30:01,320 Speaker 3: us standing out. 507 00:30:01,400 --> 00:30:03,280 Speaker 4: So we are living in this moment and. 508 00:30:03,360 --> 00:30:06,360 Speaker 3: See what is happening in the in the next ten years. 509 00:30:05,880 --> 00:30:11,880 Speaker 3: I'm sure this will at the moment will continue, but 510 00:30:12,240 --> 00:30:14,600 Speaker 3: maybe in the future we will see a little bit 511 00:30:14,600 --> 00:30:19,000 Speaker 3: more a clearer DNA also of some of the new 512 00:30:19,080 --> 00:30:21,440 Speaker 3: brands that are now entering the place. 513 00:30:21,800 --> 00:30:24,040 Speaker 4: But I'm I'm a big fan of a. 514 00:30:24,040 --> 00:30:27,920 Speaker 3: Clear identity, of a clear design DNA, of a clear 515 00:30:28,360 --> 00:30:30,520 Speaker 3: recognizability of your product. 516 00:30:30,680 --> 00:30:36,240 Speaker 1: Yeah, that's interesting because it seems like Lamborghini really hit 517 00:30:36,280 --> 00:30:40,360 Speaker 1: the mark with the RS SUV. I mean that you 518 00:30:40,400 --> 00:30:42,120 Speaker 1: look at it and you know it's a Lamborghini even 519 00:30:42,160 --> 00:30:46,920 Speaker 1: though it's not a sports car. How were you surprised 520 00:30:46,960 --> 00:30:49,920 Speaker 1: that that has done so well? And was that a 521 00:30:50,000 --> 00:30:53,880 Speaker 1: challenge to figure out a way to translate the Lamborghini 522 00:30:53,960 --> 00:30:57,000 Speaker 1: DNA into something that is an suv. 523 00:30:59,280 --> 00:31:03,640 Speaker 3: Is a wonderful full example that you know for sure 524 00:31:03,800 --> 00:31:08,640 Speaker 3: there was an incredible team works in terms of in 525 00:31:09,120 --> 00:31:12,720 Speaker 3: every component, the design, the technology that you know, the 526 00:31:12,760 --> 00:31:16,080 Speaker 3: way the car is behaving, the way that the DNA 527 00:31:16,160 --> 00:31:20,520 Speaker 3: of Euros is really a hit. So everyone that was 528 00:31:20,800 --> 00:31:23,240 Speaker 3: that worked on that car, everyone that decided for this 529 00:31:23,360 --> 00:31:27,480 Speaker 3: car made something really really right for sure. But for sure, 530 00:31:28,040 --> 00:31:32,080 Speaker 3: you know, the number one hit you cannot plan. I 531 00:31:32,120 --> 00:31:37,480 Speaker 3: think the number one hit has also to happen. And 532 00:31:37,520 --> 00:31:41,000 Speaker 3: again we were everyone was was doing his best to 533 00:31:41,040 --> 00:31:42,720 Speaker 3: do to create the Euros. 534 00:31:42,760 --> 00:31:47,360 Speaker 4: And now over all these years we have this constant 535 00:31:47,400 --> 00:31:48,440 Speaker 4: success of this car. 536 00:31:48,560 --> 00:31:50,640 Speaker 3: So it's a it's a it's a number one hit, 537 00:31:50,720 --> 00:31:52,920 Speaker 3: but already now since several. 538 00:31:52,680 --> 00:31:56,320 Speaker 4: Years we're talking about it is a bit like that. 539 00:31:56,560 --> 00:31:59,680 Speaker 3: But I guess every artist that had the number one 540 00:31:59,760 --> 00:32:02,040 Speaker 3: hit will not be able to tell why is it 541 00:32:02,040 --> 00:32:04,760 Speaker 3: the number one that it happened. So but again you 542 00:32:04,840 --> 00:32:07,880 Speaker 3: can work hard for for such a success for us 543 00:32:07,920 --> 00:32:11,680 Speaker 3: as it's a gift, another gift, because I mean still 544 00:32:13,000 --> 00:32:16,959 Speaker 3: we as a Lamborghini board or myself as a designer, 545 00:32:17,000 --> 00:32:19,800 Speaker 3: we travel a lot. We arrive in Japan, we arrive 546 00:32:19,920 --> 00:32:22,560 Speaker 3: in la we arrive in New York, wherever on the 547 00:32:22,560 --> 00:32:25,800 Speaker 3: planet we will. We will drive around with an Uros 548 00:32:25,840 --> 00:32:30,120 Speaker 3: and it's still turning heads. It's it's about the proportion. 549 00:32:31,560 --> 00:32:35,720 Speaker 3: Here's also one car that slowly becomes an icon. So 550 00:32:36,000 --> 00:32:38,360 Speaker 3: you cannot design an icon. I cannot sit down and 551 00:32:38,360 --> 00:32:41,320 Speaker 3: say now I'm creating an icon now. But the Uros 552 00:32:41,360 --> 00:32:45,479 Speaker 3: became an icon over time because of the proportions, because 553 00:32:45,480 --> 00:32:48,920 Speaker 3: of the right design decisions, and also because we are 554 00:32:48,920 --> 00:32:50,360 Speaker 3: now doing the right. 555 00:32:51,600 --> 00:32:54,400 Speaker 4: Product steps, you know, starting. 556 00:32:54,000 --> 00:32:57,640 Speaker 3: With us and as performance, so we are playing also 557 00:32:57,680 --> 00:33:01,400 Speaker 3: here I think the right rhythm strategyeah and strategy. 558 00:33:02,400 --> 00:33:06,680 Speaker 1: Okay, So finally I just want to talk about your 559 00:33:06,680 --> 00:33:10,920 Speaker 1: own your own story really and and how you would 560 00:33:10,920 --> 00:33:14,080 Speaker 1: advise people who want to be where you are one day. 561 00:33:15,880 --> 00:33:18,920 Speaker 1: You know, if you were starting out now in this world, 562 00:33:19,600 --> 00:33:22,040 Speaker 1: do you think you would still be a car designer, 563 00:33:22,200 --> 00:33:23,360 Speaker 1: would you be something else? 564 00:33:23,920 --> 00:33:26,080 Speaker 4: I guess, first of all, this is a question no 565 00:33:26,160 --> 00:33:26,800 Speaker 4: one can tell. 566 00:33:26,920 --> 00:33:31,480 Speaker 3: I mean, I look, I have a personal I mean, 567 00:33:31,720 --> 00:33:35,160 Speaker 3: my story is very simple. I'm born in seventy four. 568 00:33:35,600 --> 00:33:39,400 Speaker 3: I'm born in East Germany. Maybe today it's forgotten that 569 00:33:39,720 --> 00:33:43,040 Speaker 3: Germany was split it on one time into the western 570 00:33:43,960 --> 00:33:46,040 Speaker 3: part and the eastern part, the Communist part. 571 00:33:47,480 --> 00:33:50,000 Speaker 4: I didn't have, you know. 572 00:33:50,160 --> 00:33:52,040 Speaker 3: Especially in the US, there are a lot of Johnt's 573 00:33:52,080 --> 00:33:53,040 Speaker 3: saying I used to have. 574 00:33:53,040 --> 00:33:55,280 Speaker 4: This poot touch posted on my bedroom board. I didn't 575 00:33:55,320 --> 00:33:55,600 Speaker 4: have this. 576 00:33:56,880 --> 00:34:01,240 Speaker 3: So I was growing up with all these Eastern cars, buns, 577 00:34:01,960 --> 00:34:05,280 Speaker 3: wat bog ladders, all these type of cars. I didn't 578 00:34:05,280 --> 00:34:07,480 Speaker 3: know about the Porsche. I didn't know about Ferrari, didn't 579 00:34:07,480 --> 00:34:11,080 Speaker 3: know about Lamborghini. So I discovered this very late. But 580 00:34:11,200 --> 00:34:13,399 Speaker 3: I wanted to be a designer. So I was five 581 00:34:13,480 --> 00:34:17,320 Speaker 3: six seven years old. My daddy collected all my sketched 582 00:34:17,360 --> 00:34:20,080 Speaker 3: of the of that time, so I sketched motorcycles. 583 00:34:20,120 --> 00:34:22,959 Speaker 4: I don't know why I loved airplanes. 584 00:34:23,239 --> 00:34:26,080 Speaker 3: There wasn't There wasn't Russian air base very close by, 585 00:34:26,160 --> 00:34:28,120 Speaker 3: so I remember every day. 586 00:34:28,160 --> 00:34:30,200 Speaker 4: Was Meek flying over our town. 587 00:34:30,400 --> 00:34:34,399 Speaker 3: Or I remember hearing them when they break the muck one, 588 00:34:34,560 --> 00:34:39,719 Speaker 3: you know, and so but I was so, I was 589 00:34:39,760 --> 00:34:41,120 Speaker 3: impressed by these things. 590 00:34:41,560 --> 00:34:46,440 Speaker 4: Later on, in eighty eight eighty nine, I went with 591 00:34:46,480 --> 00:34:48,000 Speaker 4: my brother to hung Hungry. 592 00:34:48,120 --> 00:34:53,080 Speaker 3: Hungry was more more liberal country in the Eastern Bloc 593 00:34:53,680 --> 00:34:59,719 Speaker 3: where also Western tourists were having holiday in Hungary. So 594 00:35:00,200 --> 00:35:04,080 Speaker 3: there was the moment where I've seen for the first time. 595 00:35:04,400 --> 00:35:08,279 Speaker 3: Also the motorcycles. I remember very well the motorcycles, all 596 00:35:08,320 --> 00:35:11,160 Speaker 3: the Kawasakis, Suzuki's Hondas, a little. 597 00:35:11,040 --> 00:35:12,399 Speaker 4: Less to Ducats, I have to say. 598 00:35:12,440 --> 00:35:15,600 Speaker 3: But and I remember the sound of those motorcycles, and 599 00:35:15,680 --> 00:35:18,560 Speaker 3: I knew that. I said I want such a I 600 00:35:18,920 --> 00:35:23,040 Speaker 3: need such a motorcycle one day. But in the end 601 00:35:23,080 --> 00:35:27,360 Speaker 3: of the day the wall came down in East Germany. 602 00:35:27,360 --> 00:35:33,000 Speaker 3: But then also after that, I remember sometimes the classmates 603 00:35:33,040 --> 00:35:35,319 Speaker 3: were saying, ah, but you want to be designer. Do 604 00:35:35,400 --> 00:35:38,040 Speaker 3: you think that people wait for you? That was even 605 00:35:38,080 --> 00:35:41,880 Speaker 3: more motivating me, I have to say. So I sketched, 606 00:35:42,080 --> 00:35:46,560 Speaker 3: I developed my own car brand. I informed myself about cars. 607 00:35:47,080 --> 00:35:52,360 Speaker 3: I was unstoppable, so I might recommendation. Recommendation would be 608 00:35:52,440 --> 00:35:57,080 Speaker 3: to anyone that wants to do not designed, but in 609 00:35:57,120 --> 00:36:00,759 Speaker 3: general what it wants to follow his passion. If you 610 00:36:00,880 --> 00:36:04,799 Speaker 3: feel it in your heart, just do it. Find out 611 00:36:04,840 --> 00:36:06,960 Speaker 3: who you are and be that person. So it's a 612 00:36:07,320 --> 00:36:10,000 Speaker 3: it's a it's a long way. In the end of 613 00:36:10,040 --> 00:36:13,560 Speaker 3: the day, you don't give up. You will you will, 614 00:36:13,680 --> 00:36:15,920 Speaker 3: you will fail, you need to stand up again. 615 00:36:16,560 --> 00:36:20,919 Speaker 4: You will improve. You know I learned over all these 616 00:36:21,000 --> 00:36:22,360 Speaker 4: years now until today. 617 00:36:22,920 --> 00:36:24,920 Speaker 3: Every day I'm doing mistake and tomorrow I will do 618 00:36:25,000 --> 00:36:28,200 Speaker 3: something better in the end of the day. Believe in yourself. 619 00:36:29,000 --> 00:36:32,000 Speaker 3: You need to be for sure disciplinated. You need to 620 00:36:32,320 --> 00:36:35,440 Speaker 3: you need to practice. Even if I'm now fifty one 621 00:36:35,520 --> 00:36:38,040 Speaker 3: years old, I still like sketching and I don't want 622 00:36:38,080 --> 00:36:41,640 Speaker 3: to give up on that, on that skill because you. 623 00:36:41,600 --> 00:36:43,799 Speaker 1: Know, is like, is that an essential skill for someone 624 00:36:43,840 --> 00:36:45,720 Speaker 1: who wants to be a car designer today? 625 00:36:46,320 --> 00:36:50,280 Speaker 4: Maybe? Maybe not, but for sure it is helpful. 626 00:36:50,560 --> 00:36:54,960 Speaker 3: Yeah, because you know it's if you if you meet 627 00:36:55,040 --> 00:36:58,240 Speaker 3: your boss and and you just take a quicker piece 628 00:36:58,239 --> 00:37:00,520 Speaker 3: of paper and you sketch your idea is yeah, you 629 00:37:00,560 --> 00:37:03,520 Speaker 3: know you will. You will get your idea through. It's 630 00:37:03,560 --> 00:37:05,960 Speaker 3: not so easy maybe to find the next AI computer, 631 00:37:06,280 --> 00:37:09,600 Speaker 3: but it is for sure, and it's a beautiful skill 632 00:37:09,719 --> 00:37:12,880 Speaker 3: because you can I don't know. For someone that is created, 633 00:37:13,080 --> 00:37:15,799 Speaker 3: it is you sit in the airplane, you take menu 634 00:37:15,880 --> 00:37:18,800 Speaker 3: card and you sketch on top of that. So it's 635 00:37:18,880 --> 00:37:22,560 Speaker 3: I would wouldn't miss it. It's sketching is like breathing 636 00:37:22,680 --> 00:37:25,640 Speaker 3: lungs into the into It's like breathing air into the 637 00:37:25,719 --> 00:37:29,279 Speaker 3: lungs of a designer. So in my opinion, yes, but 638 00:37:29,440 --> 00:37:34,360 Speaker 3: also for card designer, I'm trying to teach my, my, my, 639 00:37:34,360 --> 00:37:37,760 Speaker 3: my team the taping, so it is a very manual 640 00:37:37,880 --> 00:37:41,000 Speaker 3: process as well. So of course it's very digital now 641 00:37:41,560 --> 00:37:46,239 Speaker 3: a lot of tools, incredible tools today that you can use, 642 00:37:46,640 --> 00:37:50,960 Speaker 3: you can I mean also the design process. Yeah, how 643 00:37:51,040 --> 00:37:53,520 Speaker 3: much is developed over the last twenty years. 644 00:37:53,520 --> 00:37:54,720 Speaker 4: And if I just now. 645 00:37:54,600 --> 00:38:00,879 Speaker 3: Imagine with the revolution now it's revolution time with AI. Now, 646 00:38:00,920 --> 00:38:03,120 Speaker 3: I would not even say the next twenty years. I'm 647 00:38:03,160 --> 00:38:05,919 Speaker 3: saying in the next two to five years, there will 648 00:38:05,920 --> 00:38:09,280 Speaker 3: be also a big, big, big change with the AI 649 00:38:09,840 --> 00:38:12,239 Speaker 3: influencing creativity. 650 00:38:12,440 --> 00:38:13,560 Speaker 4: So I have to ask you. 651 00:38:13,800 --> 00:38:15,440 Speaker 1: I know, I said that was my last question, But 652 00:38:15,600 --> 00:38:18,200 Speaker 1: now that we're on AI, is that a good influence 653 00:38:18,600 --> 00:38:23,160 Speaker 1: on creativity or does it have the potential to flatten 654 00:38:23,480 --> 00:38:24,520 Speaker 1: human creativity? 655 00:38:24,880 --> 00:38:27,480 Speaker 3: No, I think it's a tool you need to mastery. 656 00:38:28,360 --> 00:38:32,600 Speaker 3: Of course, you know it will be the revolution I 657 00:38:32,640 --> 00:38:36,400 Speaker 3: think for the entire human being, because in the end 658 00:38:36,400 --> 00:38:38,640 Speaker 3: of the day we can maybe decide if we will 659 00:38:38,680 --> 00:38:44,680 Speaker 3: have terminator, a terminator future, or another more positive future. 660 00:38:44,760 --> 00:38:48,640 Speaker 3: In the end of the day, it is, as always 661 00:38:48,760 --> 00:38:52,399 Speaker 3: is an opportunity that needs to be used in. 662 00:38:52,320 --> 00:38:54,279 Speaker 4: A senseful and positive way. 663 00:38:54,719 --> 00:38:58,600 Speaker 3: Of course, you can be always scared, because the human 664 00:38:58,680 --> 00:39:01,080 Speaker 3: kind is of course having so sometimes. 665 00:39:00,800 --> 00:39:02,880 Speaker 4: Very very very mean ideas. 666 00:39:03,400 --> 00:39:07,040 Speaker 3: But in terms of creativity, it is it's so fantastic 667 00:39:07,440 --> 00:39:11,560 Speaker 3: because you can, I mean already we are using it 668 00:39:11,600 --> 00:39:16,200 Speaker 3: in our design team. You can you can bring things alive. 669 00:39:17,040 --> 00:39:20,319 Speaker 3: You have your clay model that is just in one 670 00:39:20,400 --> 00:39:23,240 Speaker 3: brown color, you take a photo, put it in the system, 671 00:39:23,600 --> 00:39:26,600 Speaker 3: and you will have i don't know immediately like like 672 00:39:26,640 --> 00:39:31,000 Speaker 3: a press image that you can then modify yourself and photoshop. 673 00:39:31,280 --> 00:39:35,160 Speaker 4: And this is just one little part of this creativity. 674 00:39:35,320 --> 00:39:37,279 Speaker 4: So it is for. 675 00:39:37,440 --> 00:39:42,000 Speaker 3: Everyone, for the designer, for engineers, for for it's it's 676 00:39:42,040 --> 00:39:43,560 Speaker 3: an unstoppable revolution. 677 00:39:43,760 --> 00:39:48,280 Speaker 4: Everyone needs to deal with media worker. Thank you so much, appreciate, 678 00:39:48,520 --> 00:39:49,040 Speaker 4: thank you. 679 00:39:49,920 --> 00:39:54,520 Speaker 1: Okay, so there you have it. You it was it 680 00:39:54,560 --> 00:39:56,640 Speaker 1: was good. You were really missed Matt, and I know 681 00:39:56,719 --> 00:40:00,000 Speaker 1: that you've been gallivanting around Italy. 682 00:40:00,280 --> 00:40:03,200 Speaker 2: Yes, I was in. I was just south of Sienna 683 00:40:03,239 --> 00:40:06,440 Speaker 2: for a week with my family and we had a 684 00:40:06,480 --> 00:40:11,000 Speaker 2: fantastic time. We saw Palio, like a mini Palio because 685 00:40:11,080 --> 00:40:15,160 Speaker 2: the we were too late for the Sienna for the 686 00:40:15,160 --> 00:40:17,960 Speaker 2: main one. But it was very cool and we ate 687 00:40:18,000 --> 00:40:22,440 Speaker 2: a ton of delicious food. And then I sort of 688 00:40:22,520 --> 00:40:25,719 Speaker 2: sent my wife and kids to Spain. She's from there. 689 00:40:26,520 --> 00:40:29,120 Speaker 1: Oh that's the relevant information to. 690 00:40:29,120 --> 00:40:31,120 Speaker 2: Visit her family, but I can't take off as much 691 00:40:31,160 --> 00:40:32,839 Speaker 2: time as she can, or rather she. 692 00:40:33,239 --> 00:40:34,160 Speaker 1: Are they still there now? 693 00:40:34,160 --> 00:40:36,920 Speaker 2: They're still there because her company also has an office 694 00:40:37,040 --> 00:40:40,360 Speaker 2: in Valencia. She continues to work there. And then the 695 00:40:40,360 --> 00:40:44,000 Speaker 2: grandma lost his the kids. But anyway, yeah, it was 696 00:40:44,080 --> 00:40:46,799 Speaker 2: great fun. I saw some really cool cars. Oh, I 697 00:40:46,800 --> 00:40:55,120 Speaker 2: had the worst experience actually driving a BMW I X. 698 00:40:55,800 --> 00:40:59,440 Speaker 2: So we get to Rome and I had rented an 699 00:40:59,520 --> 00:41:02,600 Speaker 2: Audi A six and Electric A six. 700 00:41:02,760 --> 00:41:05,160 Speaker 1: You were thinking station wagon and they pushed you into 701 00:41:05,200 --> 00:41:05,800 Speaker 1: the IX. 702 00:41:05,920 --> 00:41:09,600 Speaker 2: They said it's not fully charged. So first they wanted 703 00:41:09,640 --> 00:41:13,239 Speaker 2: me to drive the I five, but it was like 704 00:41:13,360 --> 00:41:16,600 Speaker 2: the I five E forty, so it was like the 705 00:41:16,719 --> 00:41:20,200 Speaker 2: lower battery version, and I said no, no, no, no, So 706 00:41:20,239 --> 00:41:23,200 Speaker 2: they said, okay, we have an IX, which I've driven 707 00:41:23,239 --> 00:41:24,960 Speaker 2: in the past here a couple of times and had 708 00:41:24,960 --> 00:41:30,239 Speaker 2: a great experience with. However, at that time when I 709 00:41:30,320 --> 00:41:32,120 Speaker 2: was driving it here, I was charging it at my 710 00:41:32,160 --> 00:41:35,720 Speaker 2: house at night, and I wasn't worried about recharging anywhere. 711 00:41:35,760 --> 00:41:38,359 Speaker 2: When you're on vacation and you're staying in a place 712 00:41:38,400 --> 00:41:40,600 Speaker 2: that doesn't have a charger, it's a completely different story, 713 00:41:40,680 --> 00:41:46,640 Speaker 2: especially in rural Tuscan, right. So we were constantly out 714 00:41:46,719 --> 00:41:50,160 Speaker 2: of charge, and like we'd drive into these small towns 715 00:41:50,200 --> 00:41:52,719 Speaker 2: to have dinner and I'd find a little charger that 716 00:41:52,800 --> 00:41:54,880 Speaker 2: was charging at like eleven kilo lot hours, you know, 717 00:41:55,000 --> 00:41:57,960 Speaker 2: and you know, by the time we were done with dinner, 718 00:41:58,000 --> 00:42:02,680 Speaker 2: we'd gained like forty miles. So it was like range 719 00:42:02,719 --> 00:42:08,320 Speaker 2: anxiety the whole time. And then, to make matters worse, 720 00:42:08,480 --> 00:42:10,839 Speaker 2: on the last day, I took it to a supercharger 721 00:42:10,880 --> 00:42:12,680 Speaker 2: before we drove back to Rome, filled it all the 722 00:42:12,680 --> 00:42:14,960 Speaker 2: way up to I think three hundred and fifty miles 723 00:42:15,239 --> 00:42:17,480 Speaker 2: and our trip to Rome was only two hundred miles, 724 00:42:17,560 --> 00:42:20,400 Speaker 2: so I felt it would be fine. 725 00:42:20,560 --> 00:42:22,000 Speaker 1: Math I can do the math exactly. 726 00:42:22,080 --> 00:42:26,000 Speaker 2: Yeah, So we're on the Highway, and I'm seeing like, Okay, 727 00:42:26,600 --> 00:42:29,200 Speaker 2: now we've got one hundred and fifty miles left to Rome, 728 00:42:29,600 --> 00:42:31,880 Speaker 2: and but we've only got two hundred miles of range. 729 00:42:31,920 --> 00:42:33,759 Speaker 2: All of a sudden, we've driven fifty miles and we've 730 00:42:33,840 --> 00:42:35,239 Speaker 2: used one hundred fifty miles of the rain. 731 00:42:35,320 --> 00:42:37,920 Speaker 1: I mean, the miles don't correlate to actual miles. 732 00:42:38,000 --> 00:42:42,600 Speaker 2: It was just like exponentially dropping. It was I'm insane. 733 00:42:42,719 --> 00:42:46,400 Speaker 2: So not only was I nervous that I wasn't gonna 734 00:42:46,400 --> 00:42:48,959 Speaker 2: make it, and I'm like trying to get my kids 735 00:42:49,000 --> 00:42:51,400 Speaker 2: and my wife on a connecting flight right, So yes, 736 00:42:51,960 --> 00:42:54,880 Speaker 2: there was something at stake, But also I was angry 737 00:42:55,040 --> 00:42:59,200 Speaker 2: at the carner for like, you know, sandbagging me, basically 738 00:42:59,320 --> 00:43:01,680 Speaker 2: telling me I had three fifties, so I thought I'd 739 00:43:01,719 --> 00:43:03,359 Speaker 2: have one fifty to spare. By the time we got 740 00:43:03,360 --> 00:43:07,360 Speaker 2: to the airport, I had seven kilometers of rangels. 741 00:43:08,160 --> 00:43:09,320 Speaker 1: I would have had an ulcer. 742 00:43:09,600 --> 00:43:15,000 Speaker 2: It was insane and I will never rent an electric 743 00:43:15,120 --> 00:43:20,320 Speaker 2: vehicle again, no wonder. You know, the fleet car companies 744 00:43:20,320 --> 00:43:23,439 Speaker 2: with fleets of evs don't do well. It's just a 745 00:43:23,520 --> 00:43:28,680 Speaker 2: horrible vehicle to rent unless you're willing to do like 746 00:43:28,920 --> 00:43:32,080 Speaker 2: all of the leg work and constantly calculate where you're 747 00:43:32,560 --> 00:43:34,719 Speaker 2: going to find a charge not fine, how long you 748 00:43:34,719 --> 00:43:36,879 Speaker 2: have to charge it. No, it's not a cool thing 749 00:43:36,920 --> 00:43:37,720 Speaker 2: to do on vacation. 750 00:43:37,960 --> 00:43:41,240 Speaker 1: So it's not charming in Italy to be desperately searching 751 00:43:41,320 --> 00:43:42,920 Speaker 1: for a charger. 752 00:43:43,040 --> 00:43:47,240 Speaker 2: And my my friends, we were there with another family. 753 00:43:47,840 --> 00:43:52,480 Speaker 2: They had an X five diesel and I was so 754 00:43:52,840 --> 00:43:57,240 Speaker 2: jealous because like A like a it's a better looking 755 00:43:57,320 --> 00:44:03,000 Speaker 2: car by far, you know, and they've got diesel power, 756 00:44:03,120 --> 00:44:05,600 Speaker 2: so they were they never had range anxiety. They are 757 00:44:05,640 --> 00:44:07,640 Speaker 2: like fill it up once and then drive it around. 758 00:44:07,440 --> 00:44:10,160 Speaker 1: For two weeks, you know, so insult to injury. 759 00:44:10,360 --> 00:44:13,799 Speaker 2: Yeah I made I made a bad decision, basically live 760 00:44:13,840 --> 00:44:14,239 Speaker 2: and learn. 761 00:44:14,560 --> 00:44:16,480 Speaker 1: So man, well you made it back. 762 00:44:16,600 --> 00:44:19,400 Speaker 2: Never never did that again, No did. But it was 763 00:44:19,480 --> 00:44:20,360 Speaker 2: nice to be in Italy. 764 00:44:20,920 --> 00:44:22,000 Speaker 1: Italy is always nice. 765 00:44:22,040 --> 00:44:24,360 Speaker 2: And there were some really cool cars. I noticed, you know, 766 00:44:25,800 --> 00:44:28,480 Speaker 2: there were so many Fiat pandas. 767 00:44:28,760 --> 00:44:30,760 Speaker 1: Like old ones, the insigable old. 768 00:44:30,760 --> 00:44:34,160 Speaker 2: Old you know, from the at least eighties or nineties. 769 00:44:34,719 --> 00:44:38,759 Speaker 2: And I remember when I was in German university, a 770 00:44:38,800 --> 00:44:40,720 Speaker 2: friend of ours had a Fiat Panda and we always 771 00:44:40,719 --> 00:44:42,640 Speaker 2: made fun of him because we thought it was literally 772 00:44:42,680 --> 00:44:47,279 Speaker 2: the worst car that you could possibly own. But my 773 00:44:47,400 --> 00:44:49,680 Speaker 2: wife and I told her that because her mom had 774 00:44:49,680 --> 00:44:54,879 Speaker 2: a Fiat Panda as well. She pointed out, like, if 775 00:44:54,880 --> 00:44:58,440 Speaker 2: they're really such bad cars, why are there so many 776 00:44:58,560 --> 00:45:01,759 Speaker 2: of them still in service? Yes, and it's like the 777 00:45:01,920 --> 00:45:04,120 Speaker 2: car if you're living in a Tuscan mountain town. 778 00:45:04,160 --> 00:45:05,120 Speaker 1: Oh, I know, I love it. 779 00:45:05,120 --> 00:45:06,840 Speaker 2: It's got four by four. It kind of looks like 780 00:45:06,880 --> 00:45:10,360 Speaker 2: a lot of Yes, I had a friend, what a 781 00:45:10,400 --> 00:45:10,960 Speaker 2: great car? 782 00:45:11,160 --> 00:45:14,719 Speaker 1: Any king. You know, there are companies that outsource those 783 00:45:14,760 --> 00:45:17,680 Speaker 1: to the US, Like you could pay the company to 784 00:45:17,800 --> 00:45:20,880 Speaker 1: do it, because they're, like you say, are so prevalent 785 00:45:20,960 --> 00:45:24,880 Speaker 1: over there, and they're kind of great. They're a great size. 786 00:45:24,960 --> 00:45:27,920 Speaker 1: And there are companies that ship to the US. Yeah, 787 00:45:27,920 --> 00:45:29,960 Speaker 1: and they'll you know, do all the paperwork. 788 00:45:30,080 --> 00:45:32,840 Speaker 2: It makes sense. I mean, they just they must have 789 00:45:32,960 --> 00:45:35,080 Speaker 2: hundreds of thousands of kilometers on them by now, the 790 00:45:35,160 --> 00:45:37,680 Speaker 2: ones that we saw, and they have four by four, 791 00:45:37,719 --> 00:45:40,200 Speaker 2: they're obviously good enough to deal with mountains in the winter. 792 00:45:40,600 --> 00:45:43,319 Speaker 1: What color was your friend's car with? 793 00:45:43,640 --> 00:45:46,560 Speaker 2: My friend's Fiat Panda is white, which made it worse. 794 00:45:46,880 --> 00:45:50,239 Speaker 1: You know, it wasn't like an all of a cool hunter. 795 00:45:50,480 --> 00:45:52,960 Speaker 2: He was like the only guy in our fraternity that 796 00:45:53,040 --> 00:45:56,759 Speaker 2: had a car at school back then, so we would 797 00:45:56,800 --> 00:46:01,920 Speaker 2: always use it, you know, cringingly. Yeah, kind of like 798 00:46:02,080 --> 00:46:04,719 Speaker 2: Cameron's car, you know, and Ferris Bueller's day off, but 799 00:46:05,120 --> 00:46:05,840 Speaker 2: not the Ferrari. 800 00:46:07,280 --> 00:46:07,960 Speaker 1: That's so cool. 801 00:46:08,280 --> 00:46:10,160 Speaker 2: Yeah, it was really cool to see all those cars, 802 00:46:10,160 --> 00:46:12,600 Speaker 2: and a lot of Suzuki Jimneys too, which are awesome. 803 00:46:12,640 --> 00:46:13,799 Speaker 1: Oh so cool. 804 00:46:13,880 --> 00:46:15,400 Speaker 2: I mean I wish we could get those I now, 805 00:46:15,560 --> 00:46:18,600 Speaker 2: especially the most recent ones that look like baby cheese. 806 00:46:18,920 --> 00:46:22,000 Speaker 1: I every now and then I see one driving around 807 00:46:22,000 --> 00:46:24,040 Speaker 1: Silver Lake and I'm like, oh, that is so. 808 00:46:24,320 --> 00:46:28,359 Speaker 2: They were seventeen grand when they came out. Wow, it 809 00:46:28,440 --> 00:46:32,600 Speaker 2: was like twenty eighteen, twenty nineteen when you started seeing 810 00:46:32,600 --> 00:46:35,560 Speaker 2: that new generation and that was a euro price. So 811 00:46:35,600 --> 00:46:38,440 Speaker 2: seventeen thousand euros what a cheap. 812 00:46:39,040 --> 00:46:41,640 Speaker 1: Seems like a lot of car for with a stick 813 00:46:42,280 --> 00:46:43,279 Speaker 1: like one more do you need? 814 00:46:43,520 --> 00:46:48,360 Speaker 2: I really would love to have one of those anyhow cool? 815 00:46:48,560 --> 00:46:48,759 Speaker 3: Yeah? 816 00:46:48,880 --> 00:46:49,759 Speaker 1: Are you glad you're back? 817 00:46:50,000 --> 00:46:52,960 Speaker 2: I'm glad we're both in the same party. Are you 818 00:46:53,000 --> 00:46:54,799 Speaker 2: here for fish? Are you here because of fish at 819 00:46:54,840 --> 00:46:55,440 Speaker 2: Forest Hills? 820 00:46:57,080 --> 00:47:00,960 Speaker 1: No, no one has ever said that to me before. 821 00:47:01,080 --> 00:47:04,000 Speaker 1: Are you here for fish? No? Are you are you 822 00:47:04,040 --> 00:47:04,720 Speaker 1: going to fish. 823 00:47:04,760 --> 00:47:07,000 Speaker 2: Absolutely, When is that tonight? 824 00:47:07,160 --> 00:47:09,600 Speaker 1: Oh my gosh. No, I'm not here for fish. I'm 825 00:47:09,640 --> 00:47:12,239 Speaker 1: here for to see you. I'm here to see you. 826 00:47:12,320 --> 00:47:13,279 Speaker 2: It's great to see you. 827 00:47:13,400 --> 00:47:14,560 Speaker 1: I don't need another reason. 828 00:47:15,040 --> 00:47:16,680 Speaker 2: All right, that's all we have for this week. See 829 00:47:16,680 --> 00:47:18,880 Speaker 2: you back here, same time, same place next week. 830 00:47:19,560 --> 00:47:22,680 Speaker 1: I'm Att Miller, and I'm Hannah Elliott, and this is Bloomberg.