1 00:00:03,920 --> 00:00:09,440 Speaker 1: It's that time time, time, Luck and load. 2 00:00:11,280 --> 00:00:13,880 Speaker 2: The Michael Varry Show is on the air. 3 00:00:39,159 --> 00:00:40,519 Speaker 1: So you ever notice how. 4 00:00:42,280 --> 00:00:46,040 Speaker 3: Something comes to your attention and you know that isn't 5 00:00:46,080 --> 00:00:49,880 Speaker 3: the first time you've seen it. You realize, I've seen 6 00:00:49,880 --> 00:00:52,360 Speaker 3: that a bunch of times, but you don't know how 7 00:00:52,360 --> 00:00:53,360 Speaker 3: long you've been seeing it. 8 00:00:55,240 --> 00:00:58,560 Speaker 2: So I think the first. 9 00:00:58,240 --> 00:01:01,240 Speaker 3: Time I noticed it was a buddy of mine named 10 00:01:01,280 --> 00:01:05,839 Speaker 3: Mike Claypool brought his speaker over and we were playing 11 00:01:05,880 --> 00:01:09,240 Speaker 3: pickleball and he puts his speaker next to the. 12 00:01:11,560 --> 00:01:11,880 Speaker 2: Court. 13 00:01:13,880 --> 00:01:16,399 Speaker 3: But he has horrible tastes in music, so I really 14 00:01:16,440 --> 00:01:17,959 Speaker 3: just wanted to turn it off. And it made me 15 00:01:18,040 --> 00:01:19,600 Speaker 3: stare at the speaker because I was trying to figure 16 00:01:19,600 --> 00:01:21,160 Speaker 3: out if I was gonna say something about it or not. 17 00:01:22,360 --> 00:01:24,720 Speaker 2: And it was Turtlebox. 18 00:01:25,480 --> 00:01:28,480 Speaker 3: And then I go into Republic Boot Company and there 19 00:01:28,959 --> 00:01:31,679 Speaker 3: they sell Turtlebox, and they're not like, they're not in 20 00:01:31,720 --> 00:01:32,400 Speaker 3: the speaker business. 21 00:01:32,440 --> 00:01:35,160 Speaker 2: They're in the custom boot business and leather goods. 22 00:01:35,800 --> 00:01:39,360 Speaker 3: And I just started noticing everywhere that it's sort of like, 23 00:01:39,440 --> 00:01:41,680 Speaker 3: how YETI came out of nowhere and then it was 24 00:01:41,760 --> 00:01:45,280 Speaker 3: everywhere that was Turtlebox. Well, I had no idea it 25 00:01:45,280 --> 00:01:50,440 Speaker 3: was a Houston company, So I just kind of started spotting. 26 00:01:50,000 --> 00:01:53,080 Speaker 2: It here and there again and again and again. 27 00:01:53,200 --> 00:01:57,400 Speaker 3: So last night on Facebook, I said, Hey, does anybody 28 00:01:57,400 --> 00:01:59,600 Speaker 3: know the Turtlebox boys because I went on their website. 29 00:01:59,600 --> 00:02:03,040 Speaker 3: It's for dudes, and they created this business, and I 30 00:02:03,080 --> 00:02:09,960 Speaker 3: am I am intrigued by the fact that an independent 31 00:02:10,080 --> 00:02:13,520 Speaker 3: business in a field like this is a very hard 32 00:02:13,560 --> 00:02:17,560 Speaker 3: thing to do because you've got the massive Japanese, American, German, 33 00:02:17,639 --> 00:02:20,919 Speaker 3: South Korean companies that can throw any amount of money 34 00:02:20,960 --> 00:02:24,680 Speaker 3: at mass production on something like this. So you've got 35 00:02:24,680 --> 00:02:29,560 Speaker 3: to be pretty darn good and bring your manufacturing process 36 00:02:29,680 --> 00:02:32,560 Speaker 3: down in order to create a product that people are 37 00:02:32,560 --> 00:02:36,679 Speaker 3: going to buy. So anyway, Will Bradley is I guess 38 00:02:36,960 --> 00:02:39,680 Speaker 3: the driving force I'm told behind Turtlebox. 39 00:02:39,680 --> 00:02:40,920 Speaker 2: Welcome to the program, Will. 40 00:02:42,440 --> 00:02:47,480 Speaker 1: Hey, great to be on you a life maker. That 41 00:02:47,680 --> 00:02:49,160 Speaker 1: is my partner, Jonathan. 42 00:02:49,360 --> 00:02:51,720 Speaker 2: And what is Jonathan's last name? 43 00:02:53,160 --> 00:02:53,880 Speaker 1: Mackenzie. 44 00:02:54,639 --> 00:02:57,160 Speaker 2: Okay, his dad is Tim McKenzie at Second Baptist. 45 00:02:58,520 --> 00:03:01,080 Speaker 1: Yeah, that's it, that's it, Okay, Okay. 46 00:03:01,080 --> 00:03:04,120 Speaker 3: So I got a message from my friend Cody Johnson 47 00:03:05,320 --> 00:03:07,519 Speaker 3: and not the Cody Johnson, the singer, and not the 48 00:03:07,560 --> 00:03:10,880 Speaker 3: Cody Johnson garage door doctor Biz, the least interesting. Cody 49 00:03:10,919 --> 00:03:13,720 Speaker 3: Johnson of the group. He's the one who's supposed to 50 00:03:13,760 --> 00:03:15,480 Speaker 3: put me with Frank Beard, but he hasn't made it happen. 51 00:03:15,880 --> 00:03:18,640 Speaker 2: And he said, dude, you don't remember the turtle Box 52 00:03:18,720 --> 00:03:19,840 Speaker 2: guy coming to your house. 53 00:03:20,680 --> 00:03:23,280 Speaker 3: He says, A long time ago. I met him there. 54 00:03:23,360 --> 00:03:25,760 Speaker 3: He made knives. It was probably three to four years ago. 55 00:03:25,800 --> 00:03:31,480 Speaker 3: He made you a knife that slid into the like 56 00:03:31,520 --> 00:03:33,400 Speaker 3: the butcher block, but it was it was a chunk 57 00:03:33,480 --> 00:03:37,240 Speaker 3: of wood from a tree, and he hollowed out a 58 00:03:37,280 --> 00:03:39,280 Speaker 3: piece so that the knife stuck down into there. 59 00:03:39,320 --> 00:03:40,880 Speaker 2: He made you a custom knife out of that. 60 00:03:41,320 --> 00:03:44,920 Speaker 3: He also made knives, and it was called McKinley Knife Company. 61 00:03:44,920 --> 00:03:49,080 Speaker 2: If I remember correctly that Oh, he says, McKenzie. 62 00:03:48,960 --> 00:03:53,920 Speaker 1: Yeah, mackenzie Yeah, made of amazing knives. I've still got 63 00:03:54,040 --> 00:03:55,520 Speaker 1: a bunch of him. I wish he still made him 64 00:03:55,520 --> 00:03:56,640 Speaker 1: because he was very good at it. 65 00:03:57,000 --> 00:03:59,320 Speaker 3: And he said, you got aggravated with him because he 66 00:03:59,400 --> 00:04:01,840 Speaker 3: was being all secretive about the finances, because I like 67 00:04:01,880 --> 00:04:04,600 Speaker 3: to ask people questions about the finances. But he was 68 00:04:04,600 --> 00:04:07,560 Speaker 3: with Turtlebox, and we were fascinated by Turtlebox and we 69 00:04:07,560 --> 00:04:11,640 Speaker 3: were asking questions. I had forgotten that. Wow, that's uh, 70 00:04:11,960 --> 00:04:15,000 Speaker 3: that's an interesting thing. So will tell me about these 71 00:04:15,080 --> 00:04:16,599 Speaker 3: four guys that are. 72 00:04:16,400 --> 00:04:17,000 Speaker 2: On the photo. 73 00:04:17,320 --> 00:04:22,320 Speaker 3: I'm looking at the about us section of Turtleboxaudio dot com. 74 00:04:22,480 --> 00:04:27,719 Speaker 1: Yeah, which one you are, Houston guys, I'm the far left. 75 00:04:28,240 --> 00:04:30,320 Speaker 1: If you're looking at that picture, the good looking one 76 00:04:30,360 --> 00:04:31,320 Speaker 1: on the far left. 77 00:04:31,200 --> 00:04:34,400 Speaker 2: Dude, you got a big old smile, like if you 78 00:04:34,440 --> 00:04:35,320 Speaker 2: were missing. 79 00:04:35,120 --> 00:04:39,440 Speaker 1: One friends right there we were hunting. Yeah. 80 00:04:39,880 --> 00:04:41,880 Speaker 2: The one on the far right, it's not even smiling. 81 00:04:43,960 --> 00:04:47,120 Speaker 1: Uh, He's just he was serious to have smile O 82 00:04:47,240 --> 00:04:49,600 Speaker 1: collect the white earth of the group, you know, full 83 00:04:49,600 --> 00:04:52,960 Speaker 1: smile for him. All right, go ahead. Reagan on the 84 00:04:53,000 --> 00:04:56,440 Speaker 1: far right, and Jonathan you've met. I guess he's in 85 00:04:56,600 --> 00:04:58,920 Speaker 1: the next to Reagan. And all three of us were 86 00:04:58,960 --> 00:05:04,440 Speaker 1: Second Baptist High school, different grades, Houston guys. And then Jeff, 87 00:05:04,440 --> 00:05:06,760 Speaker 1: the one with the big beard. He is a Dallas guy, 88 00:05:06,839 --> 00:05:10,520 Speaker 1: but he's been in Houston for twenty years. We converted 89 00:05:10,560 --> 00:05:12,200 Speaker 1: him now, so he's on the. 90 00:05:12,120 --> 00:05:13,960 Speaker 2: Good one year. Did you come out of Second Baptist? 91 00:05:15,480 --> 00:05:19,200 Speaker 1: I graduated in ninety nine, Reagan was ninety seven and 92 00:05:19,320 --> 00:05:20,520 Speaker 1: Jonathan was four. 93 00:05:21,640 --> 00:05:24,520 Speaker 2: So Jonathan's a lot younger than y'all. 94 00:05:24,720 --> 00:05:28,400 Speaker 1: Yeah, he's four or five years younger than me. He's 95 00:05:28,440 --> 00:05:30,599 Speaker 1: the youngest. I'm in the middle of Jeff's the oldest 96 00:05:30,640 --> 00:05:33,839 Speaker 1: and the wisest, and Reagan's two years ahead of me. 97 00:05:34,240 --> 00:05:38,159 Speaker 1: Did you just wake up? No, I've been up for 98 00:05:38,200 --> 00:05:43,520 Speaker 1: a little while. Yeah, that would so hear me. Okay, 99 00:05:43,760 --> 00:05:44,719 Speaker 1: I can hear you. Great. 100 00:05:45,279 --> 00:05:48,440 Speaker 3: Uh, you just sound hungover or groggy. So tell me 101 00:05:48,480 --> 00:05:50,520 Speaker 3: what you did after graduation in ninety nine. 102 00:05:50,600 --> 00:05:54,040 Speaker 1: I'll take it off speaking from damn it ramon. 103 00:05:59,040 --> 00:06:01,360 Speaker 2: Tell me what you did after graduation in ninety nine. 104 00:06:03,000 --> 00:06:07,039 Speaker 1: Yeah, I went to Ole Miss and studied real estate 105 00:06:07,120 --> 00:06:11,560 Speaker 1: and finance. Came back and got into the real estate business. 106 00:06:11,600 --> 00:06:14,800 Speaker 1: Took a sales job with New Regional Planning. Here in 107 00:06:14,839 --> 00:06:19,640 Speaker 1: Houston is Blake Blake Tart. Yeah, Blake Tart gave me 108 00:06:19,680 --> 00:06:21,880 Speaker 1: a shopping center and a phone book, said go lease it, 109 00:06:22,040 --> 00:06:24,680 Speaker 1: and I did, and it was a great It was 110 00:06:24,720 --> 00:06:29,560 Speaker 1: like getting a masterclass in which was the shopping center business. 111 00:06:30,560 --> 00:06:32,560 Speaker 1: That was a funny story. He goes, well, you know, 112 00:06:32,680 --> 00:06:34,240 Speaker 1: how well do you know Houston? I know it like 113 00:06:34,279 --> 00:06:35,640 Speaker 1: the back of my hand. He goes, a great, Well, 114 00:06:35,640 --> 00:06:38,039 Speaker 1: I'm gonna give you the shopping center at Fuqua and 115 00:06:38,080 --> 00:06:39,440 Speaker 1: Saber I was like, what the heck is a fu 116 00:06:39,520 --> 00:06:42,719 Speaker 1: que in a Sabo? Never been down there? You know. 117 00:06:42,760 --> 00:06:45,559 Speaker 1: It was forty five South and I was an older center, 118 00:06:45,640 --> 00:06:48,719 Speaker 1: and turns out I didn't know Houston, and this was 119 00:06:49,000 --> 00:06:51,680 Speaker 1: a great way to learn every milking craney of Houston, 120 00:06:52,000 --> 00:06:55,920 Speaker 1: which I did. Spent fifteen years in real estate, and 121 00:06:56,400 --> 00:07:01,440 Speaker 1: about halfway through it was the kind of eight nine crash, 122 00:07:01,640 --> 00:07:05,000 Speaker 1: a real estate crash, and it was a brutal time 123 00:07:05,240 --> 00:07:07,720 Speaker 1: kind of for all of us. So me and Reagan 124 00:07:07,760 --> 00:07:10,760 Speaker 1: were real estate guys. Jeff and John we're in the 125 00:07:10,760 --> 00:07:14,720 Speaker 1: oil and gas business, and you know, that was just 126 00:07:14,720 --> 00:07:17,400 Speaker 1: a bad time for everybody in Houston, and so we 127 00:07:17,400 --> 00:07:20,600 Speaker 1: were pretty much all broke except for Jeff, and we 128 00:07:20,640 --> 00:07:24,080 Speaker 1: moved into a house together on Buffalo by You and 129 00:07:24,120 --> 00:07:27,960 Speaker 1: that really cemented our friendship and really is the beginning 130 00:07:27,960 --> 00:07:31,480 Speaker 1: of turtle Box. Jonathan Yup was making started making knives 131 00:07:31,520 --> 00:07:35,640 Speaker 1: in the garage. We were all tinkering with different stuff. 132 00:07:35,680 --> 00:07:38,760 Speaker 1: We had canoes and Buffalo and Buffalo by You would 133 00:07:38,800 --> 00:07:41,680 Speaker 1: ride them to downtown. We bought a sailboat in Galveston Bay, 134 00:07:42,360 --> 00:07:44,080 Speaker 1: cut it down in Keema, so spent a lot of 135 00:07:44,080 --> 00:07:46,440 Speaker 1: time on the water and turtle Box was kind of 136 00:07:46,440 --> 00:07:50,160 Speaker 1: born out of that. We were all very resourceful dudes 137 00:07:50,200 --> 00:07:51,560 Speaker 1: and just kind of figured it out. 138 00:07:52,160 --> 00:07:55,000 Speaker 3: So two of you were still in real estate and 139 00:07:55,000 --> 00:07:56,720 Speaker 3: two of you were still in oil and gas during 140 00:07:56,760 --> 00:07:57,520 Speaker 3: this period of time. 141 00:07:58,800 --> 00:08:01,160 Speaker 1: Yeah, we all had full time jobs, and so this 142 00:08:01,360 --> 00:08:03,760 Speaker 1: was like you come home after you're nine to five 143 00:08:03,840 --> 00:08:08,440 Speaker 1: and you'd work on speakers or whatever, and we, you know, 144 00:08:08,760 --> 00:08:10,640 Speaker 1: stay up till midnight or two in the morning, and 145 00:08:10,680 --> 00:08:11,440 Speaker 1: then go do it again. 146 00:08:11,960 --> 00:08:13,200 Speaker 2: All right, Hold on just a moment. 147 00:08:13,880 --> 00:08:18,880 Speaker 3: The website is turtleboxaudio dot com. 148 00:08:19,160 --> 00:08:21,360 Speaker 1: The bacon that I get from the show that I 149 00:08:21,360 --> 00:08:23,000 Speaker 1: don't seem to get from other places. 150 00:08:22,680 --> 00:08:24,080 Speaker 2: The Michael Barry Show show. 151 00:08:27,400 --> 00:08:30,640 Speaker 3: More How weird is it? Maybe I shouldn't be making 152 00:08:30,640 --> 00:08:35,480 Speaker 3: fun of Joe Biden. Cody Johnson reminded me this dude 153 00:08:36,440 --> 00:08:41,680 Speaker 3: hung out of my house for hours. We had drinks, 154 00:08:41,840 --> 00:08:45,480 Speaker 3: My wife made a cheese plate. He made me a 155 00:08:45,480 --> 00:08:48,720 Speaker 3: custom knife in this like a big old like a 156 00:08:48,760 --> 00:08:52,640 Speaker 3: sequoia piece of wood, and the knife slides down and 157 00:08:52,760 --> 00:08:56,400 Speaker 3: I remember it all now vividly. I'd completely forgotten he 158 00:08:56,640 --> 00:09:00,000 Speaker 3: was there because I found out he made custom knife 159 00:09:00,240 --> 00:09:02,840 Speaker 3: out of this wood, and I had emailed him and 160 00:09:02,880 --> 00:09:05,560 Speaker 3: invited him over, and invited Cody over, and we spent 161 00:09:05,600 --> 00:09:07,439 Speaker 3: the whole afternoon talking about the knives, and he made 162 00:09:07,480 --> 00:09:10,080 Speaker 3: me a knife. And oh, by the way, he was 163 00:09:10,120 --> 00:09:12,840 Speaker 3: involved in turtle Box, and of course I asked him 164 00:09:12,840 --> 00:09:16,040 Speaker 3: a bunch of questions and I didn't even remember that 165 00:09:16,120 --> 00:09:18,400 Speaker 3: whole thing. And then I go looking for the owners 166 00:09:18,679 --> 00:09:20,400 Speaker 3: and one of the owners has been in my house. 167 00:09:21,320 --> 00:09:25,160 Speaker 3: That's maybe I shouldn't make fun of Joe Biden after all. 168 00:09:25,400 --> 00:09:28,080 Speaker 3: And I'm a lot younger than Joe Biden. I'm only 169 00:09:28,080 --> 00:09:30,720 Speaker 3: fifty four. Will Bradley is our guest. He's on his 170 00:09:30,800 --> 00:09:33,000 Speaker 3: coffee now, he's got a little more pep in his step. 171 00:09:33,160 --> 00:09:37,360 Speaker 1: I like that. Let's go. You ready, Well, we need 172 00:09:37,400 --> 00:09:39,120 Speaker 1: to get Jonathan on. Yeah, I'm ready. 173 00:09:40,440 --> 00:09:45,040 Speaker 3: The shirt Jonathan is wearing his skin flesh toned, and 174 00:09:45,080 --> 00:09:46,960 Speaker 3: it looks like he's not wearing his shirt, which is 175 00:09:47,000 --> 00:09:53,000 Speaker 3: a little odd. And your shirt on that, yeah, go ahead. 176 00:09:54,400 --> 00:09:57,079 Speaker 1: Well, Jonathan had almost just died. It was one hundred 177 00:09:57,080 --> 00:09:59,480 Speaker 1: degrees out. He was wearing this long sleeved shirt, which 178 00:09:59,520 --> 00:10:03,199 Speaker 1: is bad, sweating profusely, and he literally almost had a 179 00:10:03,240 --> 00:10:05,880 Speaker 1: heat stroke. We'd just dumped a bunch of water on 180 00:10:05,960 --> 00:10:08,520 Speaker 1: his head. And then there's probably like ten minutes after 181 00:10:08,559 --> 00:10:10,240 Speaker 1: he recovered and we took that picture. 182 00:10:11,679 --> 00:10:14,160 Speaker 3: I will tell you the honestly, when I went to 183 00:10:14,160 --> 00:10:16,400 Speaker 3: look y'all up and figure out who the hell you were, 184 00:10:17,760 --> 00:10:21,600 Speaker 3: the idea of four dudes and a friendship and doing 185 00:10:21,640 --> 00:10:25,520 Speaker 3: this together, uh, that was the real appeal, Not the speakers. 186 00:10:25,600 --> 00:10:28,640 Speaker 3: I thought, this is a cool story. I want to 187 00:10:28,679 --> 00:10:30,920 Speaker 3: I want to know what's behind it. So all right, 188 00:10:30,960 --> 00:10:33,720 Speaker 3: so about you said you said, you said the speaker. 189 00:10:34,960 --> 00:10:37,200 Speaker 3: The conception of the speaker is I used to, by 190 00:10:37,200 --> 00:10:38,520 Speaker 3: the way, I used to kayak down the by you 191 00:10:38,559 --> 00:10:42,560 Speaker 3: as well. I would start I would start out at six' 192 00:10:42,640 --> 00:10:44,679 Speaker 3: ten AND i even went as far as Belt way. 193 00:10:44,679 --> 00:10:46,640 Speaker 1: Eight that was a bad. IDEA i was exhausted by 194 00:10:46,640 --> 00:10:46,920 Speaker 1: the end of. 195 00:10:46,960 --> 00:10:49,760 Speaker 3: It but my, kids my kids were so over, it 196 00:10:49,840 --> 00:10:51,840 Speaker 3: AND i would make them come with. Me and if 197 00:10:51,880 --> 00:10:53,960 Speaker 3: they didn't want to, paddle that was. Fine you, know 198 00:10:54,160 --> 00:10:57,000 Speaker 3: kayak is not the easiest thing to Get, NO i wasn't. 199 00:10:57,080 --> 00:10:59,640 Speaker 3: KY i was a canoe Because i'd have my kids 200 00:11:00,240 --> 00:11:03,319 Speaker 3: and and that's a that's a bear to get down there. 201 00:11:03,320 --> 00:11:06,000 Speaker 3: From SO i don't Have i've got noodles for. ARMS 202 00:11:06,200 --> 00:11:08,680 Speaker 3: i have no upper body. Strength so for me to 203 00:11:08,760 --> 00:11:12,520 Speaker 3: get down there and keep that canoe straight enough to 204 00:11:13,160 --> 00:11:16,960 Speaker 3: get to uh spaghetti, warehouse which is where Where allen's 205 00:11:17,040 --> 00:11:19,760 Speaker 3: landing where we would pull. Out it was work. Anyway 206 00:11:19,800 --> 00:11:21,400 Speaker 3: so tell me, How tell me how the speaker came. 207 00:11:21,400 --> 00:11:25,240 Speaker 1: About, Yeah, uh the first one was never meant to 208 00:11:25,280 --> 00:11:27,239 Speaker 1: be a. Business LIKE i, said we were all. Resourceful 209 00:11:27,360 --> 00:11:30,320 Speaker 1: jonathan's working on, Knives jeff was working on some. KOOZY 210 00:11:30,520 --> 00:11:33,480 Speaker 1: i was ordering some parts On Ali baba and. Stuff and, 211 00:11:33,720 --> 00:11:38,200 Speaker 1: uh the speaker was just the result of us doing 212 00:11:38,240 --> 00:11:41,240 Speaker 1: life outside and canoeing the bayou and having a sailboat 213 00:11:41,280 --> 00:11:45,000 Speaker 1: On Gallison. Bay we needed something that was loud and 214 00:11:45,400 --> 00:11:47,720 Speaker 1: waterproof and not only waterproof and need to be marine 215 00:11:47,760 --> 00:11:50,800 Speaker 1: grade and saltproof and and. Uh so the first one 216 00:11:50,840 --> 00:11:53,000 Speaker 1: was not a. Business it was just something tinkering in our. 217 00:11:53,040 --> 00:11:56,200 Speaker 1: Garage and we came up with a speaker and we 218 00:11:56,320 --> 00:11:58,760 Speaker 1: used it for about a year and people wanted to buy, 219 00:11:58,800 --> 00:12:02,960 Speaker 1: it and eventually that turned into a. Business we, decided, 220 00:12:02,960 --> 00:12:07,679 Speaker 1: hey let's go into business, together and decided that was 221 00:12:07,679 --> 00:12:09,720 Speaker 1: a good. Idea we had no idea how hard it 222 00:12:09,760 --> 00:12:11,200 Speaker 1: was going to be or what we were getting into 223 00:12:11,480 --> 00:12:14,440 Speaker 1: this was twelve years ago or thirteen years, ago and 224 00:12:14,480 --> 00:12:16,680 Speaker 1: we started making our garage for a, year started buying 225 00:12:16,679 --> 00:12:19,600 Speaker 1: all kind of parts and testing out. Speakers it was 226 00:12:19,640 --> 00:12:24,560 Speaker 1: like getting our masters in the speaker. Business and you, 227 00:12:24,600 --> 00:12:26,160 Speaker 1: know none of us were audio. Engineers we were real 228 00:12:26,240 --> 00:12:28,080 Speaker 1: estate and oil and gas. Guys and we started building 229 00:12:28,080 --> 00:12:32,520 Speaker 1: them and we built and sold fifty On, CHRISTMAS i 230 00:12:32,520 --> 00:12:36,920 Speaker 1: think it Was christmas of twenty thirteen, approximately and one 231 00:12:36,960 --> 00:12:39,800 Speaker 1: of our only, investor a guy Named, prank super wonderful, 232 00:12:39,840 --> 00:12:42,800 Speaker 1: man bought one of the first. Fifty and after that first, 233 00:12:42,800 --> 00:12:45,360 Speaker 1: fifty we, said all, right there's a real market. Here 234 00:12:45,400 --> 00:12:47,040 Speaker 1: we got to figure out how to raise some money 235 00:12:47,440 --> 00:12:49,800 Speaker 1: and go get, this figure out the mass manufacturing. Game 236 00:12:49,920 --> 00:12:52,080 Speaker 1: this isn't going to work making in our, garage and 237 00:12:52,160 --> 00:12:55,360 Speaker 1: so it took us about four. Years it led us To. 238 00:12:55,400 --> 00:12:58,200 Speaker 1: Frank we asked for some money upfront to help get it, 239 00:12:58,240 --> 00:13:01,199 Speaker 1: tooled and we asked for our hundred and forty five thousand, 240 00:13:01,200 --> 00:13:03,600 Speaker 1: dollars which at the time seemed like a lot of. Money, 241 00:13:03,679 --> 00:13:06,720 Speaker 1: sure AND i THINK i think he kind of laughed 242 00:13:06,760 --> 00:13:09,240 Speaker 1: inside and, said, yeah IT'S i think it's probably gonna 243 00:13:09,240 --> 00:13:11,480 Speaker 1: cost you a little more than, That but, Yes i'll do. 244 00:13:11,520 --> 00:13:15,080 Speaker 1: It and he's been a wonderful, partner and we have 245 00:13:15,160 --> 00:13:17,640 Speaker 1: asked for more as we've, grown but it's been a very, 246 00:13:17,720 --> 00:13:23,400 Speaker 1: lean well run oiled. Machine but, yeah your comment that 247 00:13:23,559 --> 00:13:25,679 Speaker 1: seemed like we came out of nowhere IS i hear 248 00:13:25,720 --> 00:13:27,600 Speaker 1: that all the. TIME i tell people it's like an. 249 00:13:27,640 --> 00:13:30,360 Speaker 1: Iceberg you you see the tip of the. Iceberg you 250 00:13:30,400 --> 00:13:33,840 Speaker 1: don't see the ten years of hard work before, that you, 251 00:13:33,880 --> 00:13:36,960 Speaker 1: know grind it at night in the garage and all the, 252 00:13:36,960 --> 00:13:40,440 Speaker 1: hard hard work before you, know we became a profitable. 253 00:13:40,480 --> 00:13:44,120 Speaker 1: COMPANY i think we didn't pay ourselves for ten. YEARS i, 254 00:13:44,160 --> 00:13:47,040 Speaker 1: mean it was this hard, work a lot of hard. 255 00:13:47,080 --> 00:13:52,320 Speaker 1: Work and, anyway it's been wonderful to do it with 256 00:13:52,360 --> 00:13:55,320 Speaker 1: your best. Friends and we're all still, friends our wives are, 257 00:13:55,360 --> 00:13:57,360 Speaker 1: friends our kids are all about the same, age and 258 00:13:58,480 --> 00:14:01,199 Speaker 1: it's it's it's been a fun, journey for, Sure but. 259 00:14:01,200 --> 00:14:05,839 Speaker 2: Along kind of reminds me of the is it hey? 260 00:14:05,920 --> 00:14:06,199 Speaker 1: Dude? 261 00:14:07,320 --> 00:14:10,600 Speaker 3: Uh the guys that we beat him and and they 262 00:14:10,600 --> 00:14:16,199 Speaker 3: have built a billion dollar enterprisecute perfect, dude perfect? 263 00:14:16,240 --> 00:14:18,959 Speaker 1: Perfect. Yeah, Yeah and it reminds me of those. 264 00:14:19,080 --> 00:14:22,440 Speaker 3: Times, Yeah and and they you, know by the time 265 00:14:22,480 --> 00:14:25,480 Speaker 3: anybody discovers them they're, like, well they have a, great great. 266 00:14:25,520 --> 00:14:27,840 Speaker 3: Life they just go out and and do crazy stuff 267 00:14:27,840 --> 00:14:30,920 Speaker 3: and throw basketballs off, of you, know high rises Into 268 00:14:31,120 --> 00:14:33,720 Speaker 3: but you don't realize that that one of them didn't 269 00:14:33,760 --> 00:14:35,960 Speaker 3: go get a. Job he kept the business going and 270 00:14:35,960 --> 00:14:39,640 Speaker 3: they're struggling and scratching and their girlfriends are going grow. 271 00:14:39,520 --> 00:14:40,680 Speaker 1: Up, guy what are you? 272 00:14:40,720 --> 00:14:42,920 Speaker 3: Do you, know we're we got a family, now and 273 00:14:42,920 --> 00:14:45,720 Speaker 3: and yet when you do something together like, that it's 274 00:14:45,800 --> 00:14:48,360 Speaker 3: it makes it more. SPECIAL i think that's really. Cool 275 00:14:48,720 --> 00:14:52,640 Speaker 3: take me back to y'all. Tinkering, okay one of you had, 276 00:14:52,720 --> 00:14:53,760 Speaker 3: knives that one of you had. 277 00:14:53,760 --> 00:14:55,200 Speaker 1: This what was that was? 278 00:14:55,200 --> 00:14:57,600 Speaker 3: That were y'all searching for a way that we can 279 00:14:57,640 --> 00:15:00,640 Speaker 3: do a business? Together tell me what was on at that? 280 00:15:00,680 --> 00:15:02,440 Speaker 2: Point what did y'all think was going on at that? 281 00:15:02,480 --> 00:15:07,720 Speaker 1: Time, yeah, well let's just start with our. Ages we 282 00:15:07,720 --> 00:15:12,920 Speaker 1: were late, twenties early, thirties single, broke coming off of 283 00:15:13,000 --> 00:15:17,280 Speaker 1: the two thousand and nine, crash AND i mean in 284 00:15:17,280 --> 00:15:19,120 Speaker 1: that time of your, Life, yeah you're kind of searching 285 00:15:19,120 --> 00:15:23,160 Speaker 1: for meaning and purpose and still learning and very, resourceful 286 00:15:23,200 --> 00:15:26,520 Speaker 1: and so tinkering was just kind of part of. Life, 287 00:15:26,800 --> 00:15:30,520 Speaker 1: jonathan more than anybody probably wanted to do something in the, 288 00:15:30,560 --> 00:15:34,520 Speaker 1: business you, know like starting business. Together we were chomping 289 00:15:34,520 --> 00:15:36,920 Speaker 1: at the bit and we were kicking around. Ideas we 290 00:15:37,040 --> 00:15:40,320 Speaker 1: actually talked about. Buying. UH i was in real, estate 291 00:15:40,400 --> 00:15:42,880 Speaker 1: LIKE i, SAID i was leasing an Old fuddruckers In 292 00:15:42,920 --> 00:15:44,800 Speaker 1: galison used to be a. Brewery and we were brewing 293 00:15:44,840 --> 00:15:47,360 Speaker 1: beer at the same time, too so we were like they 294 00:15:47,360 --> 00:15:49,120 Speaker 1: we sued to start a brewery and by where you 295 00:15:49,200 --> 00:15:53,280 Speaker 1: were this old building In, Galveston so we were brewing 296 00:15:53,280 --> 00:15:56,040 Speaker 1: our own beer. Also so just a lot going. On 297 00:15:56,120 --> 00:15:57,480 Speaker 1: that was just kind of the nature of who we 298 00:15:57,480 --> 00:15:57,880 Speaker 1: were back. 299 00:15:57,920 --> 00:16:00,800 Speaker 3: Then all, right hold on just a. Moment Will Bradley 300 00:16:01,320 --> 00:16:02,800 Speaker 3: turtleboxaudio Dot. 301 00:16:02,840 --> 00:16:13,040 Speaker 1: Com this is The Michael Barry. Show will have big. 302 00:16:13,160 --> 00:16:16,280 Speaker 3: FUN i don't know If Hank senior is the first 303 00:16:17,240 --> 00:16:19,920 Speaker 3: or only guy to put per rogue in a, song 304 00:16:20,840 --> 00:16:24,160 Speaker 3: but he's certainly the best at. It and that's probably 305 00:16:24,200 --> 00:16:27,880 Speaker 3: the first reference in SONG i ever heard to a per. 306 00:16:27,960 --> 00:16:31,320 Speaker 3: Rogue now you end up In johnson's BY U louisiana 307 00:16:31,880 --> 00:16:34,320 Speaker 3: and you will hear frequent Reference. Ramod do you know 308 00:16:34,400 --> 00:16:39,200 Speaker 3: we have a new show sponsor From JOHNSON'S Byu. Louisiana Dale, 309 00:16:39,200 --> 00:16:45,640 Speaker 3: morris the tax remover. Guys the utility tax remover guy 310 00:16:46,400 --> 00:16:47,280 Speaker 3: used to be AN rcc. 311 00:16:47,440 --> 00:16:48,880 Speaker 2: Member now he's lived here for twenty five. 312 00:16:48,960 --> 00:16:51,920 Speaker 3: Years comes striding up to me at THE rcc one 313 00:16:52,000 --> 00:16:54,640 Speaker 3: night and, said you spent a lot of time as 314 00:16:54,680 --> 00:16:57,600 Speaker 3: a kid In johnson's by You AND i, thought, oh, 315 00:16:57,680 --> 00:16:59,760 Speaker 3: lord DID i date his? Sister BECAUSE i had a 316 00:16:59,800 --> 00:17:03,560 Speaker 3: couple girlfriends From Johnson's value WHEN i was. Young AND i, 317 00:17:03,640 --> 00:17:06,040 Speaker 3: said AM i in? Trouble and he, said, NO i 318 00:17:06,119 --> 00:17:08,080 Speaker 3: just know that a lot of PEOPLE i know knew 319 00:17:08,080 --> 00:17:10,360 Speaker 3: you that y'all used to come Down my next door, 320 00:17:10,359 --> 00:17:12,520 Speaker 3: neighbor who was like my big, brother was From Johnson, 321 00:17:12,560 --> 00:17:16,800 Speaker 3: Bady so we used to go down there a, lot and, uh, 322 00:17:16,840 --> 00:17:19,199 Speaker 3: anyway so we got to be kind of. Friendly and 323 00:17:19,240 --> 00:17:23,080 Speaker 3: then he's built this company up and he reached. 324 00:17:22,760 --> 00:17:25,000 Speaker 1: Out and he, goes you'll remember. Me, NO i don't remember. 325 00:17:25,040 --> 00:17:27,439 Speaker 2: You i'm the one From. Johnson oh, yeah, YEAH i remember. 326 00:17:27,480 --> 00:17:27,560 Speaker 1: You. 327 00:17:27,880 --> 00:17:32,520 Speaker 3: Anyway Will bradley as our guest With turtleboxaudio Dot. Com 328 00:17:32,520 --> 00:17:36,800 Speaker 3: so we'll when y'all start, tinkering are y'all the finances 329 00:17:36,840 --> 00:17:40,520 Speaker 3: of how you? You you, know bubblegum and duct tape 330 00:17:40,520 --> 00:17:43,720 Speaker 3: and W d forty something. Together are y'all all four 331 00:17:43,840 --> 00:17:46,320 Speaker 3: still working while you're you're you're making this. 332 00:17:46,440 --> 00:17:50,280 Speaker 1: Happen oh, yeah one hundred. Percent so y'all are still 333 00:17:50,320 --> 00:17:54,119 Speaker 1: making a page. Jobs, okay we're still making a paycheck 334 00:17:54,760 --> 00:17:57,440 Speaker 1: for a long. TIME i mean it's probably six years 335 00:17:57,480 --> 00:18:01,600 Speaker 1: of a full time job Until turtlebock could eventually start 336 00:18:01,640 --> 00:18:03,199 Speaker 1: paying us a little bit of a. 337 00:18:03,240 --> 00:18:06,359 Speaker 2: Salary and is that what y'all do? Now is that 338 00:18:06,400 --> 00:18:07,600 Speaker 2: how you make a? Salary? 339 00:18:07,640 --> 00:18:12,960 Speaker 1: Now? Yes in about twenty twenty is when kind of DURING, 340 00:18:13,000 --> 00:18:19,040 Speaker 1: covid we started jumping ship And jonathan And jeff went. 341 00:18:19,160 --> 00:18:21,560 Speaker 1: First they had more they. Did they had big boy 342 00:18:21,600 --> 00:18:23,680 Speaker 1: corporate well and gas. Jobs they couldn't even check a 343 00:18:23,720 --> 00:18:26,840 Speaker 1: turtlebox email during the. Day reag AND i worked for 344 00:18:26,880 --> 00:18:29,560 Speaker 1: ourselves in real estate and so we had a little 345 00:18:29,600 --> 00:18:33,560 Speaker 1: bit more freedom and we jumped on, later but we 346 00:18:33,600 --> 00:18:36,920 Speaker 1: could kind of do. Both but those those guys really 347 00:18:36,920 --> 00:18:39,720 Speaker 1: has quit their job one, day and that happened DURING. 348 00:18:39,720 --> 00:18:41,080 Speaker 1: Covid all happened during twenty. 349 00:18:41,119 --> 00:18:44,320 Speaker 3: Twenty so are all four of you full time involved 350 00:18:44,359 --> 00:18:45,200 Speaker 3: in this business right? 351 00:18:45,240 --> 00:18:47,280 Speaker 1: Now we? Are? 352 00:18:47,440 --> 00:18:50,440 Speaker 2: Yeah and do y'all do y'all go to an? Office 353 00:18:52,280 --> 00:18:52,760 Speaker 2: we Are. 354 00:18:52,640 --> 00:18:55,639 Speaker 1: We're on the west side of town Of, houston just 355 00:18:55,720 --> 00:18:59,600 Speaker 1: outside Belt wagh eight nine ten where and a little 356 00:18:59,720 --> 00:19:02,440 Speaker 1: a little warehouse were right across FROM U haul On White. 357 00:19:02,480 --> 00:19:06,760 Speaker 1: Cliff it's a flex warehouse, building been here since twenty. 358 00:19:06,840 --> 00:19:09,359 Speaker 1: Twenty we moved in In may of twenty twenty with 359 00:19:09,680 --> 00:19:12,960 Speaker 1: fifteen hundred square feet and we've growned about half the 360 00:19:12,960 --> 00:19:15,720 Speaker 1: building now we're in about sixteen five hundred. 361 00:19:15,760 --> 00:19:20,280 Speaker 3: Feet, now you, Know i've watched concepts like this grow 362 00:19:20,560 --> 00:19:23,320 Speaker 3: built out of. FRIENDSHIP i think he's the coolest thing. 363 00:19:23,400 --> 00:19:26,800 Speaker 3: EVER i spoke for The arctic guys that were out 364 00:19:26,840 --> 00:19:30,480 Speaker 3: off to. Nine it was twins and WHEN i started with, 365 00:19:30,560 --> 00:19:34,439 Speaker 3: them they were pretty. Small but they figured out that 366 00:19:34,560 --> 00:19:38,680 Speaker 3: if you could make a product similar To yetti at 367 00:19:38,720 --> 00:19:42,000 Speaker 3: a much lower price, point then you do it with. 368 00:19:42,080 --> 00:19:43,439 Speaker 1: Volume and, THEY i don't know if you know their. 369 00:19:43,480 --> 00:19:46,120 Speaker 3: Story they came out of the packaging and mail, business 370 00:19:46,480 --> 00:19:48,760 Speaker 3: and so they went looking for a product that they 371 00:19:48,800 --> 00:19:52,119 Speaker 3: felt had a high price point that they could replicate 372 00:19:52,200 --> 00:19:55,960 Speaker 3: to some extent and make the money on the. Packaging 373 00:19:56,080 --> 00:19:58,600 Speaker 3: and they Made they sold. It they made a fortune 374 00:19:58,800 --> 00:20:01,560 Speaker 3: on that. Business the, uh the guys out OF a 375 00:20:01,640 --> 00:20:03,679 Speaker 3: AND m is a little different than y'all's but but 376 00:20:03,800 --> 00:20:08,000 Speaker 3: has a lot of. Similarities so when so when you 377 00:20:08,119 --> 00:20:12,520 Speaker 3: started the, speakers what did you think that speakers lacked 378 00:20:13,160 --> 00:20:14,679 Speaker 3: that y'all were going to? 379 00:20:14,840 --> 00:20:17,280 Speaker 1: Solve? What what was the? Challenge what was the? Solution, 380 00:20:19,000 --> 00:20:21,200 Speaker 1: YEAH i think one of the reasons that were, ONE 381 00:20:21,920 --> 00:20:23,320 Speaker 1: i think we had a lot of favorite From god 382 00:20:23,320 --> 00:20:25,280 Speaker 1: because we could have done this one hundred different times 383 00:20:25,280 --> 00:20:28,320 Speaker 1: and it would have. Failed So i'll start with. That 384 00:20:28,520 --> 00:20:31,000 Speaker 1: the second is we didn't start as a. Business it 385 00:20:31,119 --> 00:20:35,040 Speaker 1: started because we needed something that didn't. EXIST i had 386 00:20:35,080 --> 00:20:37,159 Speaker 1: broken a couple of both speakers back in the day 387 00:20:37,200 --> 00:20:38,879 Speaker 1: and there were two hundred bucks of pops OR i 388 00:20:38,880 --> 00:20:40,760 Speaker 1: shouldn't said the, name but it. Was they didn't make 389 00:20:40,760 --> 00:20:46,600 Speaker 1: an outdoor, speaker is my. Point and, uh and they 390 00:20:46,640 --> 00:20:49,240 Speaker 1: just broke in normal wear and tear. Outside didn't drop 391 00:20:49,280 --> 00:20:50,760 Speaker 1: them in the water or. Anything AND i was, like, 392 00:20:50,840 --> 00:20:53,919 Speaker 1: man there's got to be something. Better and you, know 393 00:20:53,960 --> 00:20:56,119 Speaker 1: the four of us figured it, out and, uh it 394 00:20:56,160 --> 00:20:58,040 Speaker 1: was for, us it wasn't meant to be a. Business 395 00:20:58,119 --> 00:21:01,119 Speaker 1: and then it turns out other people like us had 396 00:21:01,160 --> 00:21:03,960 Speaker 1: the same, problem liked music outdoors and most of the you, 397 00:21:03,960 --> 00:21:06,080 Speaker 1: know this is twelve thirteen years, ago so there weren't 398 00:21:06,119 --> 00:21:09,160 Speaker 1: as many portable speakers back, then and certainly no them were. 399 00:21:09,200 --> 00:21:12,480 Speaker 1: Waterproof but we built a speaker for the outdoorsman that 400 00:21:12,480 --> 00:21:16,840 Speaker 1: did not exist back. Then and turns out that other 401 00:21:16,840 --> 00:21:19,600 Speaker 1: people like us people and start buying, it and so you, 402 00:21:19,640 --> 00:21:21,400 Speaker 1: know there was a, knit there was a niche there 403 00:21:21,480 --> 00:21:24,760 Speaker 1: that just just kind of we fell into out of 404 00:21:24,800 --> 00:21:27,960 Speaker 1: out of. Necessity it wasn't started as a. 405 00:21:28,000 --> 00:21:30,840 Speaker 3: Business And i'm sure you've heard this kind of story. 406 00:21:30,880 --> 00:21:37,480 Speaker 3: Before but my Friend Kenny, allen who is certifiably, crazy, 407 00:21:38,320 --> 00:21:42,560 Speaker 3: says where is? IT i can't find the email that they, 408 00:21:44,480 --> 00:21:47,440 Speaker 3: shoot but they they string together a couple of them 409 00:21:47,440 --> 00:21:51,080 Speaker 3: and they put rabbit disgressed distress calls to get coyotes 410 00:21:51,080 --> 00:21:52,720 Speaker 3: and bobcasts to come, out and then they pop. 411 00:21:52,760 --> 00:21:54,879 Speaker 2: Them, yeah but he, said IT'S i do that. 412 00:21:54,920 --> 00:21:58,960 Speaker 1: Too it's so. Fun it's so. Fun it's. Great it's 413 00:21:58,960 --> 00:22:01,720 Speaker 1: great for. It. YEAH i, mean you can be listening 414 00:22:01,720 --> 00:22:03,879 Speaker 1: to your music and your players and then you, know 415 00:22:04,400 --> 00:22:06,520 Speaker 1: pop it out, there put a game call app on. 416 00:22:06,560 --> 00:22:09,160 Speaker 1: There there's a bunch of them predator call apps and 417 00:22:09,920 --> 00:22:12,439 Speaker 1: red light. Them it's it's it's super fun and it. 418 00:22:12,480 --> 00:22:16,080 Speaker 3: Works my FRIEND Jd, pettigo who's a show sponsor he 419 00:22:16,160 --> 00:22:20,400 Speaker 3: Owns velocity business, products Says, ZAR i love. 420 00:22:20,560 --> 00:22:22,080 Speaker 2: THEM i have two of them. 421 00:22:22,080 --> 00:22:25,159 Speaker 3: Myself they are twice as expensive as anything, else but 422 00:22:25,240 --> 00:22:27,920 Speaker 3: we are willing to pay that premium for a premium. 423 00:22:27,960 --> 00:22:31,040 Speaker 3: Product they are well worth. IT a lot of folks 424 00:22:31,119 --> 00:22:33,479 Speaker 3: make the comment that you're hiring a cats. ASK i 425 00:22:33,520 --> 00:22:36,080 Speaker 3: don't see anything wrong with a high price for a 426 00:22:36,119 --> 00:22:36,720 Speaker 3: top quality. 427 00:22:36,720 --> 00:22:37,120 Speaker 2: Product. 428 00:22:37,320 --> 00:22:40,119 Speaker 3: Right if you don't want that quality, product you can't afford, 429 00:22:40,160 --> 00:22:42,639 Speaker 3: it you go BUY jbl or something else like. 430 00:22:42,720 --> 00:22:45,119 Speaker 2: That but your pricing is. 431 00:22:45,400 --> 00:22:50,760 Speaker 3: Aggressive your argument would be better, product better, manufacturing better. 432 00:22:50,760 --> 00:22:55,800 Speaker 1: Story, YEAH i mean we built. So one of our 433 00:22:55,880 --> 00:22:58,359 Speaker 1: business principles when we started in our garage was. Best 434 00:22:58,640 --> 00:23:00,280 Speaker 1: if we're gonna do this, thing we want to the 435 00:23:00,480 --> 00:23:03,800 Speaker 1: best portable outdoor speaker in the. Market and to us 436 00:23:03,800 --> 00:23:05,600 Speaker 1: that meant two. Things one was. Loud you got to 437 00:23:05,640 --> 00:23:08,199 Speaker 1: hear it outdoors because the sound gets just lost, Outdoors 438 00:23:08,240 --> 00:23:10,640 Speaker 1: so it's got to be. Loud so that was, one 439 00:23:10,800 --> 00:23:13,320 Speaker 1: and then two was it's got to be. Rugged and 440 00:23:13,359 --> 00:23:17,040 Speaker 1: that's really where most of the costs comes in is 441 00:23:17,119 --> 00:23:21,480 Speaker 1: we've got all it's the only marine grade portable speaker out. There, 442 00:23:21,840 --> 00:23:25,320 Speaker 1: Still AND i mean there's other waterproof, stuff but marine 443 00:23:25,320 --> 00:23:28,320 Speaker 1: grade means, saltproof fog. Proof all of our hardware is 444 00:23:28,359 --> 00:23:33,520 Speaker 1: three sixteen stainless our tweeters, titanium so it's it's premium. 445 00:23:33,520 --> 00:23:35,720 Speaker 1: Materials it is a lot more expensive to. 446 00:23:35,720 --> 00:23:40,040 Speaker 3: Make why didn't anybody under that business? Will were the 447 00:23:40,080 --> 00:23:42,520 Speaker 3: materials too? DIFFICULT i mean because you said you're not an, 448 00:23:42,560 --> 00:23:45,960 Speaker 3: engineer you're not the smartest guy at building, stuff or 449 00:23:46,000 --> 00:23:48,160 Speaker 3: maybe you. ARE i, mean tell me why nobody got 450 00:23:48,200 --> 00:23:50,159 Speaker 3: into that. Business did they not see a market for? 451 00:23:50,240 --> 00:23:53,359 Speaker 1: THAT i don't think they saw a market for. It 452 00:23:53,400 --> 00:23:56,840 Speaker 1: and they're probably not outdoor. Guys we knew what we 453 00:23:57,000 --> 00:23:59,399 Speaker 1: like to. Do we're hunt and fish and canoe the 454 00:23:59,400 --> 00:24:03,240 Speaker 1: bayou and sail the bay AND i don't think any 455 00:24:03,320 --> 00:24:05,960 Speaker 1: of the big boys are out doing those. Things and 456 00:24:06,200 --> 00:24:08,479 Speaker 1: back then was very. Interesting the portable products that were 457 00:24:08,520 --> 00:24:10,920 Speaker 1: out there were all really built for the, indoors and, like, 458 00:24:10,920 --> 00:24:13,760 Speaker 1: well why are people building portable products for the indoors 459 00:24:13,760 --> 00:24:16,199 Speaker 1: when you're around the plug all the, Time like and 460 00:24:16,280 --> 00:24:18,920 Speaker 1: so we put a huge battery in there still DUE 461 00:24:18,960 --> 00:24:20,879 Speaker 1: i tell, people we've got to, like well how long 462 00:24:20,920 --> 00:24:22,399 Speaker 1: does it? Last AND i SAY a three day. Weekend, 463 00:24:22,440 --> 00:24:24,520 Speaker 1: like my goal is if you take off the ranch 464 00:24:24,560 --> 00:24:26,920 Speaker 1: on A, friday you shouldn't have to charge that thing 465 00:24:27,000 --> 00:24:28,960 Speaker 1: until you get back On. Monday and so that's the 466 00:24:29,000 --> 00:24:30,720 Speaker 1: type of battery that we put in. There so, yeah 467 00:24:30,760 --> 00:24:33,159 Speaker 1: it's there's a lot more expensive to build, it but 468 00:24:33,359 --> 00:24:35,400 Speaker 1: you get what you pay. For it's it's gonna last. 469 00:24:35,400 --> 00:24:38,080 Speaker 1: You you, know your whole, outing your whole, adventure whatever 470 00:24:38,119 --> 00:24:38,440 Speaker 1: you're out. 471 00:24:38,440 --> 00:24:42,320 Speaker 3: Doing so you, know it's interesting because it's truly a lifestyle, 472 00:24:42,359 --> 00:24:48,720 Speaker 3: brand and it's it's the lifestyle. You it's such a great. 473 00:24:48,760 --> 00:24:51,960 Speaker 3: STORY i gotta be honest with. You turtleboxaudio Dot com working. 474 00:24:52,000 --> 00:24:53,000 Speaker 1: Out we're girling to. 475 00:24:53,080 --> 00:25:03,600 Speaker 4: BOARD i, like like The Berry. SHOW i feel so. 476 00:25:04,000 --> 00:25:08,560 Speaker 4: BAD i got An. 477 00:25:08,640 --> 00:25:08,960 Speaker 2: I'm so. 478 00:25:09,320 --> 00:25:10,840 Speaker 1: LONESOME i knew this was. 479 00:25:10,840 --> 00:25:14,919 Speaker 3: COMING i knew the MINUTE i read the borne on 480 00:25:14,960 --> 00:25:15,760 Speaker 3: the buy you. 481 00:25:15,600 --> 00:25:17,400 Speaker 1: For Turtle, BOX i knew you were going. 482 00:25:17,400 --> 00:25:19,120 Speaker 2: To try to figure out a worry to Put Linda 483 00:25:19,200 --> 00:25:19,800 Speaker 2: ronstad in. 484 00:25:19,840 --> 00:25:22,320 Speaker 1: There you are so, predictable. 485 00:25:23,760 --> 00:25:27,800 Speaker 3: Y'all Remember Little henry last, Week Henry's Home, services the 486 00:25:27,880 --> 00:25:30,520 Speaker 3: little kid who for four years has been going out 487 00:25:30,640 --> 00:25:33,760 Speaker 3: and he'll do basically anything at your, house clean the trash, 488 00:25:33,800 --> 00:25:36,760 Speaker 3: cans mow your, lawn wash your, car wash your. Windows 489 00:25:36,880 --> 00:25:41,760 Speaker 3: little high school kid At Houston Christian, WELL i, said 490 00:25:41,840 --> 00:25:46,560 Speaker 3: let's build him a. Website and this Fella holiday At 491 00:25:46,600 --> 00:25:49,280 Speaker 3: Cursive media sent me an email SAID i got. THIS 492 00:25:49,640 --> 00:25:53,399 Speaker 3: i just got an email from the dad BECAUSE i 493 00:25:53,400 --> 00:25:55,480 Speaker 3: don't want anything done with kids through the. KID i 494 00:25:55,520 --> 00:25:57,560 Speaker 3: always wanted to go through the dad for obvious. Reasons 495 00:25:57,600 --> 00:26:00,600 Speaker 3: and he, Said, hey just want you to know your, Listener, 496 00:26:00,880 --> 00:26:04,600 Speaker 3: Uh holiday Is uh is taking care of the website 497 00:26:04,680 --> 00:26:07,360 Speaker 3: and it's almost. Done And henry asked me to tell 498 00:26:07,359 --> 00:26:08,120 Speaker 3: you that he had a great. 499 00:26:08,160 --> 00:26:08,400 Speaker 1: Week. 500 00:26:08,960 --> 00:26:11,280 Speaker 3: Uh he, said he has a job every day this, 501 00:26:11,359 --> 00:26:14,840 Speaker 3: week which is a. First and he's been doing a 502 00:26:14,880 --> 00:26:15,159 Speaker 3: lot of. 503 00:26:15,160 --> 00:26:17,920 Speaker 2: Weeding, Oh, henry we got a we. 504 00:26:17,920 --> 00:26:22,680 Speaker 1: Got a narrow. Den what's? That? Yeah before it, well 505 00:26:22,680 --> 00:26:25,400 Speaker 1: that's true Before Dan patrick. Outlaws it is a very 506 00:26:25,600 --> 00:26:26,120 Speaker 1: very good. 507 00:26:26,160 --> 00:26:31,480 Speaker 3: Point you, know we used to have a show sponsor 508 00:26:31,560 --> 00:26:34,320 Speaker 3: more do you remember their, Name and it was kind 509 00:26:34,320 --> 00:26:37,920 Speaker 3: of a similar. Story they had a they had grown 510 00:26:38,000 --> 00:26:40,919 Speaker 3: up on The mexican. Border there's white, guys but they 511 00:26:40,920 --> 00:26:42,840 Speaker 3: had grown up on The mexican border and they had 512 00:26:42,840 --> 00:26:43,880 Speaker 3: a product. 513 00:26:43,440 --> 00:26:44,159 Speaker 1: That was a cooking. 514 00:26:44,240 --> 00:26:46,919 Speaker 3: Product you you had, ONE i had, one and it 515 00:26:47,040 --> 00:26:48,160 Speaker 3: was like a what. 516 00:26:49,840 --> 00:26:50,159 Speaker 1: Fire? 517 00:26:50,280 --> 00:26:52,720 Speaker 3: Disc, Yeah and it was like the uh it was 518 00:26:52,800 --> 00:26:56,920 Speaker 3: like the old box cutter on a on a tractor 519 00:26:57,440 --> 00:26:59,919 Speaker 3: and you use it to and and the problem was 520 00:27:00,600 --> 00:27:02,479 Speaker 3: that once everybody had a fire, disc they didn't need 521 00:27:02,480 --> 00:27:05,320 Speaker 3: anything else and they didn't have a secondary product lined. 522 00:27:05,400 --> 00:27:08,119 Speaker 3: Up but we sold a lot of fire. Discs that 523 00:27:08,280 --> 00:27:10,639 Speaker 3: was a cool concept AND i loved. It it was 524 00:27:10,680 --> 00:27:13,199 Speaker 3: a totally portable so you could take it out in the. 525 00:27:13,240 --> 00:27:16,440 Speaker 3: WOODS i like this lifestyle brand. THING i think this 526 00:27:16,680 --> 00:27:19,160 Speaker 3: is a good. Story Will. 527 00:27:19,160 --> 00:27:25,080 Speaker 1: Bradley, yes, Sir, hey Fire disc is coming out with. 528 00:27:25,119 --> 00:27:26,760 Speaker 1: It they came out with a small. ONE i don't 529 00:27:26,760 --> 00:27:28,720 Speaker 1: know if it's out yet, officially but they are coming 530 00:27:28,720 --> 00:27:30,400 Speaker 1: out with the new, ones so go check it. Out 531 00:27:30,680 --> 00:27:31,120 Speaker 1: they're good. 532 00:27:31,119 --> 00:27:36,280 Speaker 3: Guys they're great, dudes Local houston. Guys, yeah great. Guys 533 00:27:36,600 --> 00:27:39,159 Speaker 3: we spoke for them for several. Years we sold a 534 00:27:39,200 --> 00:27:41,640 Speaker 3: lot of fire. DISCS i say we a lot of our. 535 00:27:41,640 --> 00:27:43,919 Speaker 3: Listeners AND i know that because listeners would email and, go, 536 00:27:44,000 --> 00:27:46,159 Speaker 3: man you were, right this is. Great i've been you 537 00:27:46,240 --> 00:27:48,720 Speaker 3: know a lot of guys at camp go, out go 538 00:27:48,760 --> 00:27:51,119 Speaker 3: out hunting and do all. That by the, way my 539 00:27:51,160 --> 00:27:53,879 Speaker 3: Friend Jimmy. PAPPAS i say that with hesitation because he 540 00:27:53,920 --> 00:27:56,440 Speaker 3: has a terrible, RELATIONSHIP i, mean a terrible. Reputation he, 541 00:27:56,640 --> 00:27:59,720 Speaker 3: said he's. Grumpy he doesn't say anything nice about. Anybody, 542 00:27:59,760 --> 00:28:03,080 Speaker 3: everybody he runs down. Everybody but he says he's done 543 00:28:03,119 --> 00:28:05,399 Speaker 3: deals with, you and you are a great. Guy SO 544 00:28:05,480 --> 00:28:06,280 Speaker 3: i don't know what that. 545 00:28:06,320 --> 00:28:10,760 Speaker 1: MEANS i Love, jimmy old real estate. Buddy jimmy is the, 546 00:28:10,800 --> 00:28:15,439 Speaker 1: man so you, said and he knows. Everybody you said 547 00:28:15,840 --> 00:28:19,960 Speaker 1: that you had of real. Estate well there you, go that's. 548 00:28:20,040 --> 00:28:23,600 Speaker 3: True though his dad's in poor. Health so a prayer 549 00:28:23,600 --> 00:28:27,280 Speaker 3: For Spiro pappus. Everybody you, said you got to be 550 00:28:27,320 --> 00:28:29,760 Speaker 3: able to push volume. Out you got to push it 551 00:28:29,800 --> 00:28:32,320 Speaker 3: out because you're you're. Outdoors how did you achieve? 552 00:28:32,359 --> 00:28:37,800 Speaker 1: That, YEAH i got a surprise for you. TOO i 553 00:28:37,880 --> 00:28:41,080 Speaker 1: Got jonathan, McKenzie the knife. Maker he should be joining 554 00:28:41,120 --> 00:28:45,600 Speaker 1: us on he's on, Yet But, Michael, Hello. Jonathan i'm 555 00:28:45,600 --> 00:28:49,840 Speaker 1: SORRY i didn't remember. You it's. 556 00:28:49,880 --> 00:28:50,960 Speaker 5: OKAY i forgot about you. 557 00:28:51,000 --> 00:28:53,360 Speaker 2: Too my buddy better not be. 558 00:28:53,400 --> 00:28:55,680 Speaker 3: True my, Buddy Cody johnson, SAID i got on your 559 00:28:55,800 --> 00:28:58,479 Speaker 3: last nerves with all my personal. Questions he, said you 560 00:28:58,520 --> 00:29:00,360 Speaker 3: did not appreciate, that not even a little. 561 00:29:00,360 --> 00:29:02,880 Speaker 2: Bit but that's just WHAT i, do not one, bit 562 00:29:03,200 --> 00:29:03,600 Speaker 2: not one. 563 00:29:03,600 --> 00:29:04,280 Speaker 1: Bit it's. Funny. 564 00:29:04,360 --> 00:29:06,440 Speaker 5: Will it was text me AND i was, like oh, yeah, Man, 565 00:29:06,560 --> 00:29:10,240 Speaker 5: NO i was drinking you, know ranch waters or something 566 00:29:10,280 --> 00:29:12,600 Speaker 5: in your. Backyard you were picking lime trees off your 567 00:29:12,600 --> 00:29:15,040 Speaker 5: trees and uh, man that must. 568 00:29:14,840 --> 00:29:17,960 Speaker 1: Have been five years ago or. Something so main thanks 569 00:29:17,960 --> 00:29:18,640 Speaker 1: for having us. 570 00:29:18,520 --> 00:29:21,240 Speaker 3: On, Man, jonathan you just brought up a very sore 571 00:29:21,320 --> 00:29:23,800 Speaker 3: subject in my house my thirty third wedding. Anniversary i'm 572 00:29:23,800 --> 00:29:26,640 Speaker 3: glad my wife is not able to hear, you because 573 00:29:27,280 --> 00:29:30,360 Speaker 3: you remember those delicious we. Had we had, satsumas we 574 00:29:30,400 --> 00:29:31,680 Speaker 3: had low, quats we had comb. 575 00:29:31,760 --> 00:29:33,080 Speaker 1: Quats, yes we had great. 576 00:29:33,160 --> 00:29:38,240 Speaker 3: Limes and when when we lost all of them in the, 577 00:29:38,240 --> 00:29:41,800 Speaker 3: freeze she would make custom cocktails when everybody came. Over 578 00:29:42,160 --> 00:29:45,200 Speaker 3: and she has tried everything to put those do you 579 00:29:45,280 --> 00:29:48,320 Speaker 3: know in The state Of texas those, trees we had 580 00:29:48,360 --> 00:29:51,760 Speaker 3: trees that somebody had illegally brought Into uh the state Of. 581 00:29:51,800 --> 00:29:53,960 Speaker 3: Texas state Of texas will not allow you to bring 582 00:29:54,040 --> 00:29:55,720 Speaker 3: some of. Them we had all sorts of, exotics you, 583 00:29:55,800 --> 00:29:57,680 Speaker 3: remember and we made all those custom. 584 00:29:57,720 --> 00:30:00,720 Speaker 1: Cocktails we lost every one of, them every one of. 585 00:30:00,760 --> 00:30:04,840 Speaker 5: Them, Okay johnathan Holtim i'm a tree, ugger and that's, 586 00:30:04,880 --> 00:30:05,560 Speaker 5: yeah that hurts my. 587 00:30:05,560 --> 00:30:07,520 Speaker 1: Heart so, WELL i got to tell. 588 00:30:07,560 --> 00:30:11,080 Speaker 3: You on y'all's, website you got a page that says Conservation, 589 00:30:11,200 --> 00:30:13,920 Speaker 3: partners AND i, thought you know, WHAT i hope these guys. 590 00:30:13,720 --> 00:30:15,080 Speaker 1: Aren't going to be a bunch of left wing. 591 00:30:15,120 --> 00:30:19,760 Speaker 3: Cooks every single organization on there Is Fantastic Coastal Conservation, 592 00:30:19,880 --> 00:30:26,320 Speaker 3: Association bonefish And Tarpin, Trust National Wild Turkey, Federation Mule Deer, 593 00:30:26,560 --> 00:30:31,200 Speaker 3: Federation Texas parks And, Wildlife buffalo By, You American Whitewater 594 00:30:31,280 --> 00:30:36,080 Speaker 3: captains For Clean Water Ducks, Unlimited Great, Organization Working Ranch Cowboys, 595 00:30:36,080 --> 00:30:41,680 Speaker 3: Association Junior, Rodeo Pleasant pheasant And Quail, Forever american Quarter Horse. 596 00:30:41,720 --> 00:30:43,280 Speaker 1: Association so at least. 597 00:30:43,200 --> 00:30:45,640 Speaker 2: Y'allin if you are left wing, nuts you kept out 598 00:30:45,760 --> 00:30:46,000 Speaker 2: out of. 599 00:30:46,040 --> 00:30:47,680 Speaker 1: There the conservation. 600 00:30:47,240 --> 00:30:49,720 Speaker 2: Partner scared, me BUT i like, it, Okay BUT i 601 00:30:49,720 --> 00:30:50,280 Speaker 2: gotta know this. 602 00:30:50,360 --> 00:30:53,560 Speaker 1: Real how do you push the volume? Out how did 603 00:30:53,600 --> 00:30:57,560 Speaker 1: you achieve? That there is one, thing a little trade 604 00:30:57,560 --> 00:30:59,719 Speaker 1: secret we do nobody else does is we do our 605 00:31:00,280 --> 00:31:06,200 Speaker 1: curves outside next To Katie, freeway so everybody else. Doesn't, 606 00:31:06,280 --> 00:31:08,520 Speaker 1: well we started doing them in our backyards forever, ago 607 00:31:08,640 --> 00:31:11,320 Speaker 1: but everybod else does them in a quiet soundproof. Room 608 00:31:11,320 --> 00:31:14,520 Speaker 1: we do them outside with loud noise next To Katie 609 00:31:14,520 --> 00:31:17,520 Speaker 1: freeway about standing about thirty feet, back because that's how 610 00:31:17,560 --> 00:31:19,680 Speaker 1: we listened to, it and that's how our customers listened to, 611 00:31:19,720 --> 00:31:23,760 Speaker 1: it of. Course so that's that's one. Way and the 612 00:31:23,800 --> 00:31:26,520 Speaker 1: original idea kind of was from the wakeboard tower speakers 613 00:31:26,560 --> 00:31:29,160 Speaker 1: forever ago that throw sound like over an engine you 614 00:31:29,200 --> 00:31:32,000 Speaker 1: can hear it thirty yards back like that was kind 615 00:31:32,040 --> 00:31:34,320 Speaker 1: of what we set out to. Do and, UH i 616 00:31:34,360 --> 00:31:36,720 Speaker 1: think we've done it there Name. Bail so that's that 617 00:31:36,920 --> 00:31:37,760 Speaker 1: was the goal and we. 618 00:31:37,880 --> 00:31:40,840 Speaker 3: Accomplished did you have to bring in sound? Engineers did 619 00:31:40,840 --> 00:31:42,360 Speaker 3: you have to bring in outside? 620 00:31:42,400 --> 00:31:47,240 Speaker 1: Expertise one hundred. Percent we try to hire the best 621 00:31:47,280 --> 00:31:50,560 Speaker 1: guys out. There we're not sound engineers by trade, obviously 622 00:31:50,960 --> 00:31:54,800 Speaker 1: LIKE i, said so we have hired, people people smarter than, 623 00:31:54,880 --> 00:31:58,440 Speaker 1: us and but surprisingly they still get it. Wrong and 624 00:31:58,480 --> 00:32:02,120 Speaker 1: that's why we still do sound tests ourselves like you 625 00:32:02,160 --> 00:32:04,200 Speaker 1: no go back fix, it and we still do them 626 00:32:04,240 --> 00:32:05,560 Speaker 1: outside here By Katie. 627 00:32:05,560 --> 00:32:12,040 Speaker 3: Freeway so, Well volume can share our. 628 00:32:11,040 --> 00:32:16,560 Speaker 1: Live free story with. You, yeah go, AHEAD i know 629 00:32:16,560 --> 00:32:18,080 Speaker 1: we're getting close to the. ENDS i wanted to share 630 00:32:18,080 --> 00:32:21,000 Speaker 1: our live free. Story is, so before we had a 631 00:32:21,040 --> 00:32:23,040 Speaker 1: business and a, product we had this thing called Live. 632 00:32:23,120 --> 00:32:25,560 Speaker 1: FREE i just see it on our website if you'll 633 00:32:25,600 --> 00:32:28,480 Speaker 1: go check it. Out i'll Let jonathan pipe in a 634 00:32:28,480 --> 00:32:30,360 Speaker 1: little a little bit too in the, story But i'll start. 635 00:32:30,400 --> 00:32:35,400 Speaker 1: IT i got back from this men's retreat up In. 636 00:32:35,440 --> 00:32:38,120 Speaker 1: Colorado it was a wild. HEART i don't know if 637 00:32:38,160 --> 00:32:42,120 Speaker 1: you've read that, Book, fuel and basically it was came 638 00:32:42,200 --> 00:32:45,520 Speaker 1: back pile on life and told all the guys like, 639 00:32:45,600 --> 00:32:46,959 Speaker 1: man we need to live. Free and we had this 640 00:32:47,160 --> 00:32:49,040 Speaker 1: sign on the back of our back door called lift, 641 00:32:49,080 --> 00:32:51,640 Speaker 1: free and kind of like a football. Player we were Second. 642 00:32:51,640 --> 00:32:54,720 Speaker 1: Baptist we had a sign you'd walk you'd walk out 643 00:32:54,760 --> 00:32:56,840 Speaker 1: and hit the sign before you. Go we had. That 644 00:32:56,880 --> 00:32:58,680 Speaker 1: when we were going to, work we put a sign 645 00:32:58,720 --> 00:33:00,280 Speaker 1: lift free on the back. Door we hit it before 646 00:33:00,280 --> 00:33:01,920 Speaker 1: we go to work and say live for you. Guys 647 00:33:01,920 --> 00:33:05,440 Speaker 1: and SO i don't, Know jolly will pick. Up, well 648 00:33:05,440 --> 00:33:11,120 Speaker 1: that's like the old play for, Sure, yeah, yeah go. 649 00:33:11,120 --> 00:33:11,680 Speaker 1: Ahead and it was. 650 00:33:11,680 --> 00:33:13,080 Speaker 5: All about casting off the fear of. 651 00:33:13,120 --> 00:33:13,680 Speaker 1: Man you. 652 00:33:13,680 --> 00:33:15,280 Speaker 5: Know it was like we were just a bunch of 653 00:33:15,400 --> 00:33:18,680 Speaker 5: young single, guys you, know trying to work out the 654 00:33:18,720 --> 00:33:21,640 Speaker 5: corporate world and find, wives and there's a lot of 655 00:33:21,640 --> 00:33:23,840 Speaker 5: things to be afraid of back, then like does this 656 00:33:23,880 --> 00:33:26,840 Speaker 5: girl like? Me DO i make enough? Money and there's 657 00:33:26,880 --> 00:33:29,640 Speaker 5: this really Awesome bible verse and proverbs that says the 658 00:33:29,680 --> 00:33:31,640 Speaker 5: fear of man is a deadly, trap that those who 659 00:33:31,640 --> 00:33:32,080 Speaker 5: trust in. 660 00:33:32,000 --> 00:33:32,800 Speaker 1: The lord will be kept. 661 00:33:32,840 --> 00:33:35,720 Speaker 5: Safe and so we were, like, hey we're not going 662 00:33:35,800 --> 00:33:37,440 Speaker 5: to live under the fear of. Man we're gonna we're 663 00:33:37,440 --> 00:33:40,120 Speaker 5: gonna cast that, off trusting The, lord and we're gonna 664 00:33:40,160 --> 00:33:42,480 Speaker 5: go live. Freely and we started doing that at this 665 00:33:42,560 --> 00:33:46,240 Speaker 5: house off Of gessner And, memorial And Turtle box was 666 00:33:46,280 --> 00:33:48,840 Speaker 5: really born out of. That it was really kind of a, 667 00:33:48,960 --> 00:33:51,040 Speaker 5: hey we're not going to worry what other people think of, 668 00:33:51,120 --> 00:33:53,080 Speaker 5: us even if they think we're silly for starting a 669 00:33:53,080 --> 00:33:55,440 Speaker 5: speaker company in our, garage which a lot of people 670 00:33:55,480 --> 00:33:56,120 Speaker 5: did back. 671 00:33:56,160 --> 00:33:59,800 Speaker 1: Then Hold, on we'll talk off their Hold. 672 00:33:59,800 --> 00:34:03,720 Speaker 3: On we're going to post the rest of our conversation 673 00:34:03,880 --> 00:34:05,880 Speaker 3: to the. Podcast it'll be up by eleven. Thirty you 674 00:34:05,920 --> 00:34:07,840 Speaker 3: can go find. It Hang tight