1 00:00:02,960 --> 00:00:06,600 Speaker 1: Welcome to Before Breakfast, a production of iHeartRadio. 2 00:00:08,720 --> 00:00:13,640 Speaker 2: Good Morning. This is Laura. Welcome to the Before Breakfast podcast. 3 00:00:14,120 --> 00:00:17,040 Speaker 2: Today's episode is going to be a longer one part 4 00:00:17,079 --> 00:00:20,280 Speaker 2: of the series where I interview fascinating people about how 5 00:00:20,320 --> 00:00:23,079 Speaker 2: they take their days from great to awesome and any 6 00:00:23,120 --> 00:00:26,000 Speaker 2: advice they have for the rest of us. So today, 7 00:00:26,079 --> 00:00:29,360 Speaker 2: I am delighted to welcome Monica Nassif to Before Breakfast. 8 00:00:29,720 --> 00:00:33,080 Speaker 2: Monica is the founder of missus Myers's Clean Day household products, 9 00:00:33,080 --> 00:00:35,320 Speaker 2: a brand I know a lot of our listeners use. 10 00:00:35,600 --> 00:00:37,559 Speaker 2: She is also the author of the new book I 11 00:00:37,680 --> 00:00:41,040 Speaker 2: Bottled My Mother. So Monica, welcome to the show. 12 00:00:41,200 --> 00:00:42,600 Speaker 3: I'm delighted to be here. Laura. 13 00:00:43,000 --> 00:00:45,000 Speaker 1: Yeah, thanks for coming on. So why don't you tell 14 00:00:45,040 --> 00:00:46,800 Speaker 1: our listeners a little bit about yourself? 15 00:00:47,000 --> 00:00:51,160 Speaker 3: Sure, I founded missus Myers Clean Day about twenty years ago, 16 00:00:51,360 --> 00:00:53,760 Speaker 3: and it was really due to a Eureka moment in 17 00:00:53,840 --> 00:00:56,520 Speaker 3: a store where I saw these cleaning products on a 18 00:00:56,520 --> 00:00:59,920 Speaker 3: wooden pallet. They were tipped over, they had garish liquids, 19 00:01:00,400 --> 00:01:03,120 Speaker 3: they smelled terrible, and I kept thinking, why can't this 20 00:01:03,240 --> 00:01:06,880 Speaker 3: be fabulous? Why can't this be awesome? Like a Veda 21 00:01:07,040 --> 00:01:09,560 Speaker 3: or your favorite personal care products. So that was a 22 00:01:09,640 --> 00:01:13,120 Speaker 3: Eureka moment. Then I immediately stopped sleeping. I wrote a 23 00:01:13,160 --> 00:01:16,240 Speaker 3: business plan and off I went in terms of raising 24 00:01:16,280 --> 00:01:19,319 Speaker 3: money and launching the product and really trying to create 25 00:01:19,360 --> 00:01:23,760 Speaker 3: a consistent fragrance across all types of cleaning products for 26 00:01:23,880 --> 00:01:26,080 Speaker 3: the entire home that were safe for your kids and 27 00:01:26,120 --> 00:01:28,240 Speaker 3: your pets. That was really the genesis. 28 00:01:28,680 --> 00:01:30,959 Speaker 2: Yeah, that's awesome. Well I use a lot of Missus 29 00:01:30,959 --> 00:01:33,480 Speaker 2: Myers's products in my house. I almost took a photo 30 00:01:33,520 --> 00:01:37,399 Speaker 2: of the stash of hand soap we have in the pantry. 31 00:01:37,400 --> 00:01:38,120 Speaker 1: To send you. 32 00:01:39,280 --> 00:01:41,880 Speaker 2: But a lot of people assume that Missus Myers is, 33 00:01:42,560 --> 00:01:45,440 Speaker 2: you know, mister clean, right, But in fact this is 34 00:01:45,520 --> 00:01:46,279 Speaker 2: a real person. 35 00:01:46,319 --> 00:01:48,040 Speaker 1: There is a real Missus Meyer. 36 00:01:48,240 --> 00:01:50,360 Speaker 3: There is a real Missus Myers, and she's my mother. 37 00:01:50,840 --> 00:01:53,720 Speaker 3: She's ninety three years old. She's still alive and kicking 38 00:01:53,760 --> 00:01:57,040 Speaker 3: and doing amazing and she was really the inspiration for 39 00:01:57,120 --> 00:01:59,840 Speaker 3: the brand because my mother was a child of the depression. 40 00:02:00,360 --> 00:02:05,440 Speaker 3: She really believed in home cooked meals, physical exercise, fresh 41 00:02:06,200 --> 00:02:09,600 Speaker 3: fresh air cures everything. And she was really the model 42 00:02:09,720 --> 00:02:11,919 Speaker 3: for Hey, this is how you care for your home, 43 00:02:12,000 --> 00:02:15,520 Speaker 3: and a loving, practical and not a perfect way. If 44 00:02:15,560 --> 00:02:19,359 Speaker 3: you will so. Yeah, she loved her role. Oh my gosh. 45 00:02:19,800 --> 00:02:23,520 Speaker 3: When I brought her to media events, reporters laughed up, 46 00:02:23,520 --> 00:02:26,200 Speaker 3: and she just thought she was a Hollywood starlet. Yeah, 47 00:02:26,280 --> 00:02:28,520 Speaker 3: it's she's a real person and she'll tell you all 48 00:02:28,520 --> 00:02:29,840 Speaker 3: about it if you happen to meet her. 49 00:02:30,240 --> 00:02:32,640 Speaker 2: Well, I'm sure you guys had all sorts of I mean, 50 00:02:32,680 --> 00:02:36,320 Speaker 2: if she is the inspiration for this, what was housekeeping 51 00:02:36,560 --> 00:02:39,399 Speaker 2: like in your home growing up? I feel like maybe 52 00:02:39,400 --> 00:02:40,760 Speaker 2: none of us could ever live up to that. 53 00:02:41,240 --> 00:02:43,919 Speaker 3: Well, it wasn't. My mother was saying it was never perfect, 54 00:02:43,919 --> 00:02:46,440 Speaker 3: and it was not. But one thing my mother did 55 00:02:46,520 --> 00:02:49,639 Speaker 3: is every Saturday morning, you ran down to the refrigerator 56 00:02:49,680 --> 00:02:51,880 Speaker 3: and she would write on either a back of an 57 00:02:51,960 --> 00:02:54,400 Speaker 3: envelope or a brown paper bag because my mother did 58 00:02:54,400 --> 00:02:58,120 Speaker 3: not believe in buying paper. These were your chores. And 59 00:02:58,240 --> 00:03:01,760 Speaker 3: her big attitude about caring for the house was it's 60 00:03:01,800 --> 00:03:04,120 Speaker 3: not perfect, but well we'll keep it up. Because she 61 00:03:04,200 --> 00:03:07,160 Speaker 3: really wanted to play. She wanted us outside playing in 62 00:03:07,200 --> 00:03:10,119 Speaker 3: the backyard, so once we finished our chores, we could 63 00:03:10,160 --> 00:03:13,239 Speaker 3: go play. And she we did that every Saturday morning. 64 00:03:13,880 --> 00:03:16,760 Speaker 3: And my mother also loved laundry. Oh my gosh. She 65 00:03:16,919 --> 00:03:20,320 Speaker 3: was a very beautiful laundress. She everything was hung outside 66 00:03:20,320 --> 00:03:24,440 Speaker 3: in the backyard. So those were the things she really enjoyed. 67 00:03:24,480 --> 00:03:28,680 Speaker 3: And and ironing. I think ironing was her morning meditation, 68 00:03:28,800 --> 00:03:29,560 Speaker 3: if you will. 69 00:03:30,240 --> 00:03:34,480 Speaker 1: Well that's something if I that's enjoying. But I love 70 00:03:34,520 --> 00:03:35,240 Speaker 1: that detail though. 71 00:03:35,720 --> 00:03:38,440 Speaker 2: You know, I used to think that one had to 72 00:03:38,480 --> 00:03:43,600 Speaker 2: make grocery lists on envelopes, because my mother always did 73 00:03:43,760 --> 00:03:46,760 Speaker 2: her grocery list on the back of an envelope, and 74 00:03:46,800 --> 00:03:49,360 Speaker 2: then she would put a used envelope like we're not 75 00:03:49,480 --> 00:03:52,640 Speaker 2: using none ever used a new one, and then she'd 76 00:03:52,640 --> 00:03:55,640 Speaker 2: put her coupons in the envelope system. 77 00:03:55,760 --> 00:03:57,320 Speaker 3: Right, so that's even better. 78 00:03:57,640 --> 00:03:59,600 Speaker 1: We come from the same sort of thing. 79 00:03:59,800 --> 00:04:02,080 Speaker 2: But there were a lot of you that she was 80 00:04:02,120 --> 00:04:04,320 Speaker 2: hanging all this laundry out in the backyard. 81 00:04:04,320 --> 00:04:07,000 Speaker 1: You are one of nine children, right, that is correct. 82 00:04:07,040 --> 00:04:09,800 Speaker 3: I'm the oldest girl, so I had in ten years, 83 00:04:10,360 --> 00:04:12,360 Speaker 3: nine of us showed up. So I had two older 84 00:04:12,400 --> 00:04:15,960 Speaker 3: twin brothers, then myself three sisters, and then we called 85 00:04:15,960 --> 00:04:18,800 Speaker 3: them the three little boys, my three younger brothers. And 86 00:04:18,920 --> 00:04:21,480 Speaker 3: believe me, it was a scrum, let me tell you. 87 00:04:23,200 --> 00:04:25,600 Speaker 1: And as a lot of children, a lot of kids. 88 00:04:25,839 --> 00:04:27,640 Speaker 3: In fact, I had a woman when I was in 89 00:04:27,640 --> 00:04:30,359 Speaker 3: my forties in business. She said, hey, I'm taking a 90 00:04:30,400 --> 00:04:33,640 Speaker 3: self defense class and I said, why. She goes, I've 91 00:04:33,640 --> 00:04:36,159 Speaker 3: never hit anyone. She goes, have you ever hit anyone? 92 00:04:36,440 --> 00:04:39,640 Speaker 3: And I went, uh, yeah. 93 00:04:39,200 --> 00:04:44,680 Speaker 1: That's how you survived lots of times. I can only imagine. 94 00:04:45,080 --> 00:04:45,240 Speaker 3: You know. 95 00:04:45,320 --> 00:04:50,680 Speaker 2: One of my personal fascinations is large family logistics. So 96 00:04:50,760 --> 00:04:53,000 Speaker 2: I'm very curious if you guys had any sort of, 97 00:04:53,200 --> 00:04:55,640 Speaker 2: you know, cheaper by the dozen things you all did 98 00:04:55,680 --> 00:04:59,240 Speaker 2: to keep the household organized, like everybody had to have 99 00:04:59,279 --> 00:05:01,880 Speaker 2: a certain color sock or something like that. 100 00:05:02,320 --> 00:05:05,640 Speaker 3: I don't remember that. I do remember everybody kind of 101 00:05:05,640 --> 00:05:08,200 Speaker 3: had their own laundry basket by the bedroom. So there 102 00:05:08,240 --> 00:05:11,279 Speaker 3: were three little bedrooms upstairs, and there were six, the 103 00:05:11,360 --> 00:05:14,360 Speaker 3: six oldest were up there, and every and every room 104 00:05:14,400 --> 00:05:16,840 Speaker 3: had a laundry basket. So your clothes came down in 105 00:05:16,880 --> 00:05:19,160 Speaker 3: that and then they were folded. Of course, you helped 106 00:05:19,160 --> 00:05:20,880 Speaker 3: her mom. We helped our mom fold them, and then 107 00:05:20,880 --> 00:05:24,919 Speaker 3: they went back upstairs. That was one, and then for dining, 108 00:05:25,080 --> 00:05:27,599 Speaker 3: everyone had the same position at the dining room table. 109 00:05:28,040 --> 00:05:30,159 Speaker 3: The other rule was if you cooked, you didn't have 110 00:05:30,200 --> 00:05:33,600 Speaker 3: the do dishes. And believe me, I learned really quick 111 00:05:33,600 --> 00:05:36,000 Speaker 3: to cook because I did not want to do dishes 112 00:05:36,040 --> 00:05:38,479 Speaker 3: for eleven people. So that was the other thing. 113 00:05:38,960 --> 00:05:39,240 Speaker 1: I think. 114 00:05:39,279 --> 00:05:41,760 Speaker 3: The other thing my mother did was she was also 115 00:05:41,800 --> 00:05:44,960 Speaker 3: a big believer in physical exercise. So back in the day, 116 00:05:45,400 --> 00:05:49,560 Speaker 3: she adored Jack Lalaane. Now I'm showing my age, Laura, 117 00:05:49,800 --> 00:05:52,440 Speaker 3: I'd okay, you've heard of it, Okay. So he was 118 00:05:52,520 --> 00:05:56,080 Speaker 3: kind of the first personal fitness guru, and she watched 119 00:05:56,120 --> 00:05:59,080 Speaker 3: him daily and we all had to exercise along with her. 120 00:06:00,040 --> 00:06:01,800 Speaker 3: So that was one thing she did. Or she kicked 121 00:06:01,839 --> 00:06:04,400 Speaker 3: us outside as soon as we were able. And then 122 00:06:04,560 --> 00:06:06,680 Speaker 3: the other thing that she kind of controlled her day 123 00:06:06,880 --> 00:06:09,680 Speaker 3: was she every afternoon, after lunch, she would set the 124 00:06:09,720 --> 00:06:12,360 Speaker 3: timer on the stove for thirty minutes and we all 125 00:06:12,400 --> 00:06:15,040 Speaker 3: had to lay down in the living room and rest, 126 00:06:15,240 --> 00:06:17,760 Speaker 3: even if you know, up to age twelve, we had 127 00:06:17,800 --> 00:06:21,840 Speaker 3: to just kind of calm ourselves after lunch. I actually 128 00:06:21,839 --> 00:06:25,240 Speaker 3: think that kept her saying a lot of the days, 129 00:06:25,640 --> 00:06:25,960 Speaker 3: so she. 130 00:06:26,040 --> 00:06:27,719 Speaker 2: Knew she was going to get at least thirty minutes 131 00:06:27,720 --> 00:06:29,960 Speaker 2: of quiet, right whatever the rest of the day looked. 132 00:06:29,760 --> 00:06:32,920 Speaker 3: Like, right, exactly exactly, And you know. 133 00:06:32,920 --> 00:06:35,640 Speaker 2: She was obviously spending much of her time caring for 134 00:06:35,680 --> 00:06:38,320 Speaker 2: all you guys. But she she had had a career, 135 00:06:38,360 --> 00:06:40,520 Speaker 2: I believe as a nurse at one point, and. 136 00:06:40,480 --> 00:06:42,920 Speaker 1: She had a lot of career advice for you as well. 137 00:06:43,160 --> 00:06:46,000 Speaker 2: You mentioned in your book that some of the best 138 00:06:46,000 --> 00:06:48,960 Speaker 2: advice on like experimentation and not being afraid of failure 139 00:06:49,000 --> 00:06:49,680 Speaker 2: came out right. 140 00:06:49,960 --> 00:06:52,400 Speaker 3: Yeah, you know, my mother was she said, failure was 141 00:06:52,400 --> 00:06:55,400 Speaker 3: not in my vocabulary. I just thought that was learning. 142 00:06:55,800 --> 00:06:58,599 Speaker 3: You know. It was never a mistake that you used 143 00:06:58,680 --> 00:07:02,919 Speaker 3: granulated sugar for versus powdered sugar, or you sowed the 144 00:07:02,960 --> 00:07:06,840 Speaker 3: wrong sleeve into the bodice. It would it was always oh, now, 145 00:07:06,880 --> 00:07:09,400 Speaker 3: you know, just try it again. Everything was just kind 146 00:07:09,400 --> 00:07:12,280 Speaker 3: of that's okay, try it again now, you know, it 147 00:07:12,400 --> 00:07:15,120 Speaker 3: was just learning. You know. I don't and I don't 148 00:07:15,120 --> 00:07:18,160 Speaker 3: ever remember my mom being afraid. Really, she kind of 149 00:07:18,200 --> 00:07:21,760 Speaker 3: had this devil may care, God will protect me. Let's 150 00:07:21,880 --> 00:07:24,840 Speaker 3: go I've never been here before, let's go over there. 151 00:07:25,160 --> 00:07:28,320 Speaker 3: She was very adventuresome, and you know that gave us 152 00:07:28,320 --> 00:07:30,400 Speaker 3: a lot of confidence too. When you see your mother, 153 00:07:31,920 --> 00:07:34,360 Speaker 3: you know, go anywhere with the nine kids in a 154 00:07:34,400 --> 00:07:37,600 Speaker 3: station wagon, you know, because my dad traveled all the time, 155 00:07:37,720 --> 00:07:40,720 Speaker 3: so she was always taking us everywhere. You know, all 156 00:07:41,080 --> 00:07:42,040 Speaker 3: of us at once. 157 00:07:41,960 --> 00:07:43,840 Speaker 2: And how do you how on earth do you corral 158 00:07:44,040 --> 00:07:46,240 Speaker 2: nine children in public? And I mean I guess you 159 00:07:46,320 --> 00:07:48,640 Speaker 2: guys were just maybe she wasn't afraid, but you all 160 00:07:48,640 --> 00:07:49,800 Speaker 2: are afraid of what would happen. 161 00:07:50,200 --> 00:07:53,080 Speaker 3: No, you know what, she was an extremely fast walker. 162 00:07:53,120 --> 00:07:55,720 Speaker 3: She's a very fit woman. And man, I'm telling you, 163 00:07:55,800 --> 00:07:58,000 Speaker 3: if you didn't keep up with her, she'll leave you behind. 164 00:07:58,480 --> 00:08:02,480 Speaker 3: So you just learned to stay line, keep up and 165 00:08:02,600 --> 00:08:04,320 Speaker 3: make sure you can see your head, you know, make 166 00:08:04,360 --> 00:08:06,880 Speaker 3: sure you can see your tail lights because she was 167 00:08:06,920 --> 00:08:07,440 Speaker 3: on the move. 168 00:08:08,000 --> 00:08:11,800 Speaker 2: I'm sure all great training for then managing perhaps unruly 169 00:08:11,840 --> 00:08:15,800 Speaker 2: teams in the future and your business careers. We'll be 170 00:08:15,880 --> 00:08:17,600 Speaker 2: back in just a minute to talk with more with 171 00:08:17,680 --> 00:08:28,040 Speaker 2: Monica Nassaf. Well, I am back talking with Monica nassav 172 00:08:28,080 --> 00:08:30,520 Speaker 2: who is the founder of missus Meyer The Clean Day. 173 00:08:31,320 --> 00:08:35,199 Speaker 2: And we've been talking about your childhood in a family 174 00:08:35,320 --> 00:08:39,280 Speaker 2: of nine. But when you started your business then, I 175 00:08:39,280 --> 00:08:41,640 Speaker 2: think it's so fascinating. You started with the high end products, 176 00:08:41,720 --> 00:08:45,440 Speaker 2: right with the Caldria brand, and then pivoted from that. 177 00:08:45,520 --> 00:08:48,040 Speaker 2: I mean, you still had culture Caldria, but to bring 178 00:08:48,120 --> 00:08:51,480 Speaker 2: in a mass market brand. I'm curious what was the 179 00:08:51,520 --> 00:08:54,480 Speaker 2: thinking there that you know you you were gonna switch 180 00:08:54,679 --> 00:08:55,640 Speaker 2: gears in a way? 181 00:08:56,040 --> 00:08:58,320 Speaker 3: Well, the thinking was we started at the high end 182 00:08:58,400 --> 00:09:00,640 Speaker 3: because I knew that industry a lot better. I knew 183 00:09:00,640 --> 00:09:03,120 Speaker 3: the gift and specialty industry, especially coming in out of 184 00:09:03,120 --> 00:09:06,200 Speaker 3: retail excuse me, a far better than how to get 185 00:09:06,200 --> 00:09:08,559 Speaker 3: on the grocery store shelf or the whole foods of 186 00:09:08,600 --> 00:09:11,640 Speaker 3: the world. And plus we wanted to experiment a little about, Hey, 187 00:09:11,720 --> 00:09:14,960 Speaker 3: what fragrances work? Does this concept work? And once we 188 00:09:15,000 --> 00:09:18,040 Speaker 3: saw traction with the concept. We were also doing all 189 00:09:18,040 --> 00:09:21,040 Speaker 3: the private label program for Williamsonoma at the time, so 190 00:09:21,080 --> 00:09:24,000 Speaker 3: we knew from them that their sales were going good 191 00:09:24,160 --> 00:09:26,160 Speaker 3: great too, And we thought, you know what, someone's going 192 00:09:26,200 --> 00:09:29,679 Speaker 3: to knock us off. I just know it. I'm fiercely competitive, 193 00:09:29,720 --> 00:09:31,760 Speaker 3: and I thought we got to get to the mass 194 00:09:31,760 --> 00:09:34,920 Speaker 3: before someone else does. So I thought, if another team 195 00:09:35,240 --> 00:09:38,160 Speaker 3: came and said let's take out Caldrea, how would they 196 00:09:38,160 --> 00:09:40,720 Speaker 3: do it? So we hired a whole nother design team 197 00:09:40,880 --> 00:09:44,080 Speaker 3: and a whole really a couple marketing people just to 198 00:09:44,120 --> 00:09:48,280 Speaker 3: focus on creating Missus Myers. And we thought, this has 199 00:09:48,320 --> 00:09:52,360 Speaker 3: to be so different from Caldrea, wholesome Midwestern really just 200 00:09:52,440 --> 00:09:56,040 Speaker 3: kind of looking to our own personal heritage. And we thought, God, 201 00:09:56,160 --> 00:09:59,560 Speaker 3: just sounds like my mom and bo the you know, 202 00:09:59,640 --> 00:10:00,640 Speaker 3: the idea was born. 203 00:10:01,600 --> 00:10:03,080 Speaker 1: Yeah, well it makes so much sense. 204 00:10:03,120 --> 00:10:05,920 Speaker 2: I mean, I love the idea of high end cleaning products. 205 00:10:05,920 --> 00:10:07,920 Speaker 2: But there's also this tension here because I mean, anyone 206 00:10:07,960 --> 00:10:10,880 Speaker 2: who can buy truly high end cleaning products can also 207 00:10:10,960 --> 00:10:13,920 Speaker 2: pay somebody else to clean their house. And so you're 208 00:10:13,960 --> 00:10:16,080 Speaker 2: going for the market maybe of people who want to 209 00:10:16,840 --> 00:10:18,959 Speaker 2: do their own cleaning or need to do their own cleaning, 210 00:10:18,960 --> 00:10:20,839 Speaker 2: but still want it to be a good experience. 211 00:10:20,960 --> 00:10:23,200 Speaker 3: Oh for sure. No. And you know, even my mom said, 212 00:10:23,240 --> 00:10:25,360 Speaker 3: I can't afford that stuff. I would never buy that 213 00:10:25,480 --> 00:10:28,200 Speaker 3: Caldaria stuff. Why did you make something for me? That 214 00:10:28,320 --> 00:10:31,400 Speaker 3: happened actually about a month before you know, the light 215 00:10:31,400 --> 00:10:33,839 Speaker 3: bulb went on and we thought, she's right, we got 216 00:10:33,880 --> 00:10:35,160 Speaker 3: to do a mass market brand. 217 00:10:35,600 --> 00:10:35,960 Speaker 1: Yeah. 218 00:10:36,000 --> 00:10:36,640 Speaker 3: Absolutely. 219 00:10:37,080 --> 00:10:39,720 Speaker 2: So, you know, obviously a lot goes into the thought 220 00:10:39,960 --> 00:10:42,080 Speaker 2: of whether one is going to start a business. And 221 00:10:42,200 --> 00:10:45,520 Speaker 2: you know, I think, you know, you mentioned in the 222 00:10:45,520 --> 00:10:47,880 Speaker 2: book somebody is not so much about how to start 223 00:10:47,920 --> 00:10:48,559 Speaker 2: a business. 224 00:10:48,840 --> 00:10:50,600 Speaker 1: Should I start a business? 225 00:10:50,960 --> 00:10:53,360 Speaker 2: And what are some of the characteristics that people should 226 00:10:53,400 --> 00:10:55,880 Speaker 2: know in themselves to know if this is the right 227 00:10:55,920 --> 00:10:56,600 Speaker 2: path for them. 228 00:10:56,960 --> 00:10:59,120 Speaker 3: You know, it's a great question because I get asked 229 00:10:59,120 --> 00:11:03,120 Speaker 3: that mechanical quotes all the time. How how it's a 230 00:11:03,160 --> 00:11:05,720 Speaker 3: good question, No, you know. But at the first question 231 00:11:05,800 --> 00:11:08,160 Speaker 3: is should you be doing this? Do you see an 232 00:11:08,320 --> 00:11:10,920 Speaker 3: entrepreneur in the mirror? And you have to think about 233 00:11:11,320 --> 00:11:13,800 Speaker 3: are you a solo flyer? You're very much alone in 234 00:11:13,840 --> 00:11:16,520 Speaker 3: the beginning, you know, So can you handle being alone? 235 00:11:17,200 --> 00:11:19,480 Speaker 3: Can you live in the gray zone? That's another question 236 00:11:19,559 --> 00:11:22,880 Speaker 3: you have to ask yourself. Are you intuitive? Can you 237 00:11:22,880 --> 00:11:25,319 Speaker 3: make a lot of decisions without a lot of information? 238 00:11:26,240 --> 00:11:30,400 Speaker 3: And can you save yourself? You know, you know a 239 00:11:30,440 --> 00:11:33,000 Speaker 3: lot of people can't save themselves when they find themselves 240 00:11:33,040 --> 00:11:35,120 Speaker 3: in a deep dark hole with their favorite shovel set 241 00:11:35,240 --> 00:11:37,960 Speaker 3: next to them. So can you save yourself? And I 242 00:11:38,000 --> 00:11:40,520 Speaker 3: think you have to be comfortable? And can you go 243 00:11:40,600 --> 00:11:42,800 Speaker 3: broke and live with all that you know? Can you 244 00:11:42,920 --> 00:11:45,320 Speaker 3: check the downside? Can you write down all the horrible 245 00:11:45,320 --> 00:11:48,960 Speaker 3: things that might happen and go okay if that happens. 246 00:11:49,280 --> 00:11:51,800 Speaker 3: I can live with this. I'm okay with this. I'm okay, 247 00:11:51,840 --> 00:11:54,319 Speaker 3: My family's okay. So I think there's a lot of 248 00:11:54,400 --> 00:11:57,480 Speaker 3: questions you got to ask yourself before you begin, well. 249 00:11:57,400 --> 00:11:59,240 Speaker 2: What do you mean exactly by can you live in 250 00:11:59,240 --> 00:12:01,839 Speaker 2: the gray zone? How would somebody know that they're okay 251 00:12:01,880 --> 00:12:02,120 Speaker 2: with that? 252 00:12:02,520 --> 00:12:05,760 Speaker 3: Well, like, for example, can you make decisions without information? 253 00:12:06,360 --> 00:12:08,920 Speaker 3: You know, sometimes you'll go, I wonder if we should 254 00:12:08,920 --> 00:12:11,320 Speaker 3: go in that store, and you have to walk into 255 00:12:11,360 --> 00:12:14,320 Speaker 3: the store and go, Okay, I see other like brands, 256 00:12:14,679 --> 00:12:16,760 Speaker 3: all right, we fit with that. You know, you have 257 00:12:16,840 --> 00:12:19,440 Speaker 3: to have enough experience under your belt to be able 258 00:12:19,440 --> 00:12:21,920 Speaker 3: to live in the gray zone. And yet what I 259 00:12:21,960 --> 00:12:23,800 Speaker 3: mean by that is you don't have the data, right, 260 00:12:23,840 --> 00:12:25,640 Speaker 3: you don't have the sales data to know you should 261 00:12:25,640 --> 00:12:27,760 Speaker 3: be in this store, but you just kind of see 262 00:12:27,800 --> 00:12:30,280 Speaker 3: the other brands and you say, yeah, we could fit here, 263 00:12:30,320 --> 00:12:33,120 Speaker 3: we should be here, Let's go after them. That's what 264 00:12:33,160 --> 00:12:35,280 Speaker 3: I mean about the gray zone, and especially too when 265 00:12:35,360 --> 00:12:39,080 Speaker 3: you're creating a brand, and a lot of it is 266 00:12:39,120 --> 00:12:44,079 Speaker 3: creative brainstorming. Again, can you live with the process of that? 267 00:12:44,280 --> 00:12:45,840 Speaker 3: I see a lot of I used to be in 268 00:12:45,880 --> 00:12:48,160 Speaker 3: the consulting world, and I saw a lot of clients 269 00:12:48,200 --> 00:12:52,120 Speaker 3: super frustrated with Well, we don't know if that's going 270 00:12:52,160 --> 00:12:54,240 Speaker 3: to work or this is going to work. Let's test it. 271 00:12:54,240 --> 00:12:57,840 Speaker 3: With you know, focus groups, and I knew focus groups 272 00:12:57,920 --> 00:12:59,680 Speaker 3: that they're there kiss of death, you know you do 273 00:12:59,720 --> 00:13:02,120 Speaker 3: a phone because I don't ask me about focus grips. 274 00:13:02,120 --> 00:13:04,920 Speaker 3: I'm very much against them. I never think anything good 275 00:13:04,920 --> 00:13:07,480 Speaker 3: comes out of them other than c ya. But you 276 00:13:07,679 --> 00:13:10,640 Speaker 3: have to make decisions based on your experience and your 277 00:13:10,760 --> 00:13:13,640 Speaker 3: passion for the brand. That's what I mean by living 278 00:13:13,679 --> 00:13:14,400 Speaker 3: in the gray zone. 279 00:13:14,720 --> 00:13:17,160 Speaker 2: Yeah, and you have to be so creative with an 280 00:13:17,320 --> 00:13:21,200 Speaker 2: entrepreneurship sort of thing. But you mentioned there are ways 281 00:13:21,240 --> 00:13:23,960 Speaker 2: to be more creative. There are also things that kill creativity. Yeah, 282 00:13:24,000 --> 00:13:25,320 Speaker 2: I think focus groups are one of them. 283 00:13:25,640 --> 00:13:26,800 Speaker 1: What are some of the other. 284 00:13:26,640 --> 00:13:30,160 Speaker 2: Things that that can really nip the outside the box 285 00:13:30,200 --> 00:13:31,480 Speaker 2: thinking right there? Uh? 286 00:13:31,880 --> 00:13:34,080 Speaker 3: The ability to take on a creative risk. And what 287 00:13:34,120 --> 00:13:37,280 Speaker 3: I mean by that is if a creative uh, let's 288 00:13:37,280 --> 00:13:40,840 Speaker 3: say idea comes to you, you're the client, and it's 289 00:13:41,040 --> 00:13:44,320 Speaker 3: just so out there, But does it make you lean 290 00:13:44,360 --> 00:13:47,120 Speaker 3: in the hair on your arms kind of raise and 291 00:13:47,160 --> 00:13:50,840 Speaker 3: you go, oh my gosh, I don't fully understand it yet. 292 00:13:50,960 --> 00:13:55,120 Speaker 3: That is so attractive, that's so appealing. But that only 293 00:13:55,160 --> 00:13:59,400 Speaker 3: comes because you really understand your mission, you really understand 294 00:13:59,400 --> 00:14:02,600 Speaker 3: your vision. You know, I'm a creative thinker. But I 295 00:14:02,600 --> 00:14:05,680 Speaker 3: can't draw stick figure. But if you hire great graphic 296 00:14:05,760 --> 00:14:09,640 Speaker 3: designers and advertising folks, they can make that vision come alive. 297 00:14:10,040 --> 00:14:13,880 Speaker 3: And that whole process is gray. It's entirely muddy, and 298 00:14:13,920 --> 00:14:16,280 Speaker 3: you kind of don't know where you're gonna land. And 299 00:14:16,320 --> 00:14:17,800 Speaker 3: a lot of people go, how do you know it's 300 00:14:17,840 --> 00:14:20,240 Speaker 3: gonna work. Well, honestly, you don't know it's gonna work. 301 00:14:20,280 --> 00:14:23,240 Speaker 3: But if you see great creative work that reflects your 302 00:14:23,320 --> 00:14:26,200 Speaker 3: vision and your mission and your passion for the brand, 303 00:14:26,200 --> 00:14:27,280 Speaker 3: you'll know it when you see it. 304 00:14:28,000 --> 00:14:29,480 Speaker 2: Well, and I imagine that some of the lessons you 305 00:14:29,560 --> 00:14:32,120 Speaker 2: learned from your mom about tolerating failure and there's just 306 00:14:32,360 --> 00:14:34,320 Speaker 2: new ways of learning that plays out in this. 307 00:14:34,480 --> 00:14:37,840 Speaker 3: Right without question. Yeah, we didn't like my mom didn't 308 00:14:37,880 --> 00:14:39,920 Speaker 3: have a roadmap, she had no idea what was going 309 00:14:40,000 --> 00:14:42,280 Speaker 3: to happen through the day. It was just like, hey, 310 00:14:42,320 --> 00:14:44,360 Speaker 3: we'll go over there, we'll try that. If that doesn't work, 311 00:14:44,360 --> 00:14:48,440 Speaker 3: we'll do this. And so that sense of just sort 312 00:14:48,440 --> 00:14:52,600 Speaker 3: of be agility if you will agility, agile in your thinking, 313 00:14:53,160 --> 00:14:56,280 Speaker 3: agility in your actions. Yeah, I was raised like that. 314 00:14:57,760 --> 00:14:58,240 Speaker 1: Wonderful. 315 00:14:58,240 --> 00:15:00,040 Speaker 2: Well, we're gonna take one more quick ad break and 316 00:15:00,040 --> 00:15:02,200 Speaker 2: then I'll be back with more from Monica Nasseif. 317 00:15:09,520 --> 00:15:10,600 Speaker 1: Well, I am back. 318 00:15:10,480 --> 00:15:13,040 Speaker 2: Talking with Monica Nassif, who is the founder of missus 319 00:15:13,040 --> 00:15:15,600 Speaker 2: Myers Clean day household products. She is also the author 320 00:15:15,640 --> 00:15:18,160 Speaker 2: of the brand new book I Bottled My Mother about 321 00:15:18,200 --> 00:15:19,360 Speaker 2: the real Missus Myers. 322 00:15:19,800 --> 00:15:22,240 Speaker 1: But let's pivot to talk about your own schedule. 323 00:15:22,280 --> 00:15:22,400 Speaker 3: Here. 324 00:15:22,400 --> 00:15:24,360 Speaker 2: A lot of listeners of this show that is called 325 00:15:24,480 --> 00:15:27,920 Speaker 2: Before Breakfast have morning routines, and you have one as well, 326 00:15:27,960 --> 00:15:28,320 Speaker 2: don't you. 327 00:15:28,800 --> 00:15:31,240 Speaker 3: I do. I am a very early riser, I am 328 00:15:31,320 --> 00:15:33,520 Speaker 3: usually and I've I've been liked out my whole life, 329 00:15:33,560 --> 00:15:36,680 Speaker 3: probably because some of my first jobs I used to 330 00:15:36,720 --> 00:15:39,960 Speaker 3: walk beans on. I wasn't raised on a farm, but 331 00:15:40,000 --> 00:15:41,920 Speaker 3: I did a lot of farm work in my when 332 00:15:41,960 --> 00:15:44,480 Speaker 3: I was about twelve and fourteen. So I usually get 333 00:15:44,560 --> 00:15:49,320 Speaker 3: up about four thirty cup of coffee, big glass of water. 334 00:15:49,560 --> 00:15:52,440 Speaker 3: And I'm a big yoga person, so if I can 335 00:15:52,520 --> 00:15:56,360 Speaker 3: find a hot yoga studio, I love that. I try 336 00:15:56,360 --> 00:15:59,240 Speaker 3: to read all my newspapers online. You know. I've got 337 00:15:59,240 --> 00:16:03,000 Speaker 3: probably four that I read, and then I always every day, 338 00:16:03,320 --> 00:16:06,520 Speaker 3: even when I stopped working full time, I write down 339 00:16:06,520 --> 00:16:07,840 Speaker 3: everything I'm going to do that day. So I'm a 340 00:16:07,840 --> 00:16:10,480 Speaker 3: big list maker. I write down what I'm going to do, 341 00:16:10,520 --> 00:16:13,560 Speaker 3: I look ahead of my calendar, and I love breakfast. 342 00:16:13,600 --> 00:16:17,080 Speaker 3: So man, this is my kind of show. I'm telling you, 343 00:16:18,240 --> 00:16:20,400 Speaker 3: we got a lot of lood done there before breakfast. 344 00:16:20,520 --> 00:16:21,120 Speaker 1: I imagine. 345 00:16:21,240 --> 00:16:22,920 Speaker 3: Well, I mean, how. 346 00:16:22,720 --> 00:16:23,800 Speaker 1: When are you eating breakfast? 347 00:16:23,800 --> 00:16:25,280 Speaker 2: I mean if it starts at four thirty, when it 348 00:16:25,320 --> 00:16:27,160 Speaker 2: when is the breakfast fight actually happening there? 349 00:16:27,800 --> 00:16:31,880 Speaker 3: I usually have coffee and a banana every morning, okay something, Yeah, 350 00:16:31,960 --> 00:16:34,520 Speaker 3: I'm always eating. Yeah, don't worry about that. Yeah, I 351 00:16:34,800 --> 00:16:36,520 Speaker 3: make sure I find something to eat. 352 00:16:37,040 --> 00:16:37,320 Speaker 1: Yeah. 353 00:16:37,400 --> 00:16:39,200 Speaker 2: Well, that was good that if you were doing farm 354 00:16:39,200 --> 00:16:40,800 Speaker 2: work as as a kid you had this sort of 355 00:16:40,840 --> 00:16:42,880 Speaker 2: early bird tend. Then say that that would have been 356 00:16:42,880 --> 00:16:45,239 Speaker 2: hard if you were were not into that exactly. 357 00:16:45,880 --> 00:16:49,600 Speaker 3: I love early morning and I'm I am most mostly productive. 358 00:16:49,720 --> 00:16:53,120 Speaker 3: I have my best hours, and I love it's quiet, 359 00:16:53,240 --> 00:16:53,920 Speaker 3: no one else is on. 360 00:16:54,120 --> 00:16:57,240 Speaker 2: Yeah, and were you able to were you able to 361 00:16:57,280 --> 00:16:59,600 Speaker 2: reflect that schedule, like when you were like deep in 362 00:16:59,640 --> 00:17:01,840 Speaker 2: the weed of building your your brand? 363 00:17:02,240 --> 00:17:04,080 Speaker 3: Oh, I had to. I had no other I had 364 00:17:04,080 --> 00:17:06,600 Speaker 3: no other choice. I had two small girls at the time, 365 00:17:07,040 --> 00:17:09,360 Speaker 3: and I had to get up and get organized before 366 00:17:09,440 --> 00:17:12,200 Speaker 3: they were awake, and so I've been getting up early 367 00:17:12,240 --> 00:17:16,560 Speaker 3: and getting organized my whole life. Yeah. 368 00:17:16,600 --> 00:17:18,080 Speaker 2: And what time do you need to go to bed though, 369 00:17:18,080 --> 00:17:19,879 Speaker 2: in order to be up at four thirty in the morning. 370 00:17:19,920 --> 00:17:22,200 Speaker 2: I mean, there's that's of course the key question here. 371 00:17:22,440 --> 00:17:23,800 Speaker 1: Do I have to say this out loud? 372 00:17:24,320 --> 00:17:26,920 Speaker 3: It's all right, okay, I probably go to bed around 373 00:17:26,960 --> 00:17:28,880 Speaker 3: nine o'clock, eight thirty, nine o'clock. 374 00:17:29,520 --> 00:17:31,840 Speaker 2: That that is totally legit if you are up at 375 00:17:31,920 --> 00:17:34,359 Speaker 2: four thirty in the morning. What's really funny to me 376 00:17:34,440 --> 00:17:35,840 Speaker 2: is people are starting like getting up at like three 377 00:17:35,880 --> 00:17:37,280 Speaker 2: thirty or something. I'm like, jesz, you have to be 378 00:17:37,280 --> 00:17:39,400 Speaker 2: in bed at like seven pm to make it work. 379 00:17:39,480 --> 00:17:41,320 Speaker 3: I'll only get to catch an early flight. No, I 380 00:17:41,320 --> 00:17:42,000 Speaker 3: don't get it better. 381 00:17:42,280 --> 00:17:43,560 Speaker 1: Yeah, that's exactly. 382 00:17:43,880 --> 00:17:46,480 Speaker 2: So, I mean, are there any other sort of routines 383 00:17:46,520 --> 00:17:48,840 Speaker 2: you have that help make you more productive? 384 00:17:49,880 --> 00:17:52,640 Speaker 3: You know? I think getting organized, but I've been doing 385 00:17:52,680 --> 00:17:57,639 Speaker 3: that my whole life. Also physical exercise. Again, this hails 386 00:17:57,640 --> 00:17:59,679 Speaker 3: for my mother. We were always taught you had to 387 00:17:59,680 --> 00:18:02,879 Speaker 3: do something every day. Take a walk, you know, go 388 00:18:03,000 --> 00:18:06,280 Speaker 3: ride your bike, go hiking. My mother loves to hike. 389 00:18:06,880 --> 00:18:09,080 Speaker 3: She's still to this day she wants to wants me 390 00:18:09,119 --> 00:18:10,840 Speaker 3: to take her on a hike. She can't go as far, 391 00:18:10,920 --> 00:18:13,000 Speaker 3: but she still wants to go. So I think just 392 00:18:13,040 --> 00:18:15,680 Speaker 3: taking care of your body with healthy food, you know. Also, 393 00:18:15,800 --> 00:18:18,720 Speaker 3: my mom she hated junk food. She always said, junk 394 00:18:18,720 --> 00:18:21,359 Speaker 3: food is junk food. And so we were raised with 395 00:18:21,480 --> 00:18:26,160 Speaker 3: real healthy eating. Drink lots of water, no process foods. 396 00:18:27,359 --> 00:18:29,520 Speaker 3: That makes a healthy day. You feel better, you think 397 00:18:29,640 --> 00:18:30,520 Speaker 3: you know you're sharper. 398 00:18:31,160 --> 00:18:33,520 Speaker 2: Yeah, well, you mentioned as part of your morning routine 399 00:18:33,640 --> 00:18:35,680 Speaker 2: that you are planning out your day, like what would 400 00:18:35,720 --> 00:18:38,080 Speaker 2: happen at different times? Is there any point where you 401 00:18:38,119 --> 00:18:40,280 Speaker 2: look at time more broadly, like do you have a 402 00:18:40,320 --> 00:18:42,119 Speaker 2: weekly planning or monthly planning. 403 00:18:41,960 --> 00:18:44,000 Speaker 1: Routine or something where you look a little broader than that. 404 00:18:44,400 --> 00:18:46,280 Speaker 3: I kind of what I do right now is I 405 00:18:46,320 --> 00:18:49,879 Speaker 3: look out probably monthly, you know, in terms of what 406 00:18:49,960 --> 00:18:52,560 Speaker 3: I've got going, what my kids are doing, what my 407 00:18:52,600 --> 00:18:54,960 Speaker 3: grandkids are doing, because I want to be available for 408 00:18:55,040 --> 00:18:58,000 Speaker 3: them when I can. So that's kind of how I 409 00:18:58,040 --> 00:19:00,480 Speaker 3: look out ahead, and also too when I might go 410 00:19:00,520 --> 00:19:03,359 Speaker 3: see my mom, you know. So that's I kind of 411 00:19:03,359 --> 00:19:04,560 Speaker 3: look out monthly, if you will. 412 00:19:05,000 --> 00:19:08,720 Speaker 2: Yeah, okay, So Monica, I ask all my guests this question, 413 00:19:08,760 --> 00:19:11,000 Speaker 2: what is something you have done recently to take a 414 00:19:11,080 --> 00:19:12,880 Speaker 2: day from great to awesome. 415 00:19:13,240 --> 00:19:16,399 Speaker 3: Oh, from great to awesome, you know, it'll take it 416 00:19:16,400 --> 00:19:19,920 Speaker 3: from great to awesome. Is a great hike. I love hiking, 417 00:19:20,520 --> 00:19:22,720 Speaker 3: I really do. I spend a lot of time in 418 00:19:22,760 --> 00:19:26,720 Speaker 3: Colorado and the mountains, and one thing I've started to do, 419 00:19:27,240 --> 00:19:31,919 Speaker 3: and it's really challenging, is uphilling you put what is. 420 00:19:31,960 --> 00:19:34,239 Speaker 1: Uphilling me other than just going uphill? All right? 421 00:19:34,280 --> 00:19:36,440 Speaker 3: It's the fastest growing sport in Colorado. You put your 422 00:19:36,480 --> 00:19:39,480 Speaker 3: skins on your downhill skis and you trudge up the 423 00:19:39,520 --> 00:19:44,320 Speaker 3: mountain and then you ski down. Oh okay, and it 424 00:19:43,480 --> 00:19:46,960 Speaker 3: is it is like that high you get after running, 425 00:19:47,000 --> 00:19:48,919 Speaker 3: but I can't run any more because my knees are shot. 426 00:19:49,240 --> 00:19:51,399 Speaker 3: But it is the best high ever. 427 00:19:52,200 --> 00:19:54,520 Speaker 2: So you're basically just skipping the lift right there to 428 00:19:55,280 --> 00:19:56,560 Speaker 2: the lift, Okay. 429 00:19:56,240 --> 00:19:59,760 Speaker 3: You're hiking up. It's you know, at ten thousand feet. 430 00:20:00,800 --> 00:20:03,280 Speaker 3: It's a great workout. And if you go with a friend, 431 00:20:03,480 --> 00:20:05,679 Speaker 3: it's a great time to just chat with someone and 432 00:20:05,720 --> 00:20:07,200 Speaker 3: then you ski down and then you're done. 433 00:20:07,760 --> 00:20:10,959 Speaker 2: Yeah, and you've really earned that ski down. 434 00:20:11,240 --> 00:20:12,400 Speaker 1: Yeah. 435 00:20:12,400 --> 00:20:14,639 Speaker 2: Well, that does make skiing a little bit different as 436 00:20:14,720 --> 00:20:15,720 Speaker 2: an activity. 437 00:20:15,720 --> 00:20:17,239 Speaker 1: I hadn't really even heard about that. 438 00:20:17,480 --> 00:20:20,600 Speaker 3: But if you hit the mountains, you'll see the uphillars 439 00:20:20,600 --> 00:20:22,760 Speaker 3: all over the place. It's very popular right now. 440 00:20:23,560 --> 00:20:25,719 Speaker 1: Do you get a lot of ideas when you're out hiking? 441 00:20:26,280 --> 00:20:28,640 Speaker 3: I hate, Yeah, I do. I totally do. I get 442 00:20:28,640 --> 00:20:30,800 Speaker 3: a lot of ideas, like you know, in the shower 443 00:20:31,119 --> 00:20:34,679 Speaker 3: or sometimes a long car ride I get. That's how 444 00:20:34,720 --> 00:20:36,760 Speaker 3: I came up with the title for the book. After 445 00:20:36,840 --> 00:20:39,600 Speaker 3: being in the car for sixteen hours, I was brainstorming, 446 00:20:39,680 --> 00:20:41,200 Speaker 3: and then the next morning I woke up and I 447 00:20:41,920 --> 00:20:42,560 Speaker 3: had the title. 448 00:20:43,119 --> 00:20:44,679 Speaker 1: Yeah, these things just come to us. 449 00:20:44,720 --> 00:20:47,280 Speaker 2: I wish you could plant more, but it usually is 450 00:20:47,280 --> 00:20:49,560 Speaker 2: when we're not it not doing we don't you know, 451 00:20:49,640 --> 00:20:51,120 Speaker 2: we can't just sit down and be creative. 452 00:20:51,119 --> 00:20:52,560 Speaker 1: It has to sort of percolate in there. 453 00:20:52,640 --> 00:20:54,159 Speaker 3: Yeah, that's why you got to have a notebook and 454 00:20:54,200 --> 00:20:55,520 Speaker 3: a pencil at the ready. 455 00:20:56,000 --> 00:20:58,240 Speaker 2: Yeah, and you keep your notes sort of an analog 456 00:20:58,359 --> 00:20:59,840 Speaker 2: form like that I keep. 457 00:21:00,160 --> 00:21:02,280 Speaker 3: I'm a big paper person, but I also have my 458 00:21:02,359 --> 00:21:05,479 Speaker 3: note section on my iPhone is just completely full of stuff. 459 00:21:05,880 --> 00:21:06,919 Speaker 1: And when do you review that? 460 00:21:06,960 --> 00:21:09,800 Speaker 3: Then? Are you just well, I started this thing years 461 00:21:09,800 --> 00:21:11,679 Speaker 3: ago and I still keep it up. I have an 462 00:21:11,680 --> 00:21:17,080 Speaker 3: excelsive document that I have across the top, music, movies, podcasts, books, 463 00:21:18,359 --> 00:21:21,320 Speaker 3: design all these ideas that I'll see with that when 464 00:21:21,320 --> 00:21:23,920 Speaker 3: I read, and if I'm looking for something or thinking 465 00:21:23,960 --> 00:21:26,480 Speaker 3: about something I don't have a solution, I'll go back 466 00:21:26,520 --> 00:21:28,600 Speaker 3: to that sheet and go, oh, yeah, that's right, I 467 00:21:28,640 --> 00:21:31,320 Speaker 3: remember seeing that before. Then that will lead me to 468 00:21:31,359 --> 00:21:33,760 Speaker 3: something else. So I kind of keep track of everything 469 00:21:33,760 --> 00:21:35,520 Speaker 3: that kind of piques my interest. 470 00:21:36,040 --> 00:21:36,760 Speaker 1: Sounds amazing. 471 00:21:37,600 --> 00:21:39,399 Speaker 2: So I also like to ask people, what are you 472 00:21:39,440 --> 00:21:40,720 Speaker 2: looking forward to right now? 473 00:21:41,200 --> 00:21:44,440 Speaker 3: What am I looking forward to? Well, I'm looking forward 474 00:21:44,520 --> 00:21:47,320 Speaker 3: to launching this book. It's been in the making for 475 00:21:47,400 --> 00:21:50,439 Speaker 3: the last two years, and the first year I spent writing, 476 00:21:50,520 --> 00:21:54,239 Speaker 3: the second year editing almost takes twice as long. You've 477 00:21:54,280 --> 00:21:55,879 Speaker 3: written a book, right, Laura, I have a couple of 478 00:21:56,040 --> 00:21:59,359 Speaker 3: you know, right, edit it takes some time. It's yeah, 479 00:21:59,440 --> 00:22:02,320 Speaker 3: it's of time. So I'm looking forward to that. And 480 00:22:02,359 --> 00:22:04,480 Speaker 3: then I'm trying to think of, Okay, what's my next 481 00:22:04,480 --> 00:22:07,199 Speaker 3: creative project. I don't have to figured out yet. I 482 00:22:07,240 --> 00:22:09,399 Speaker 3: have some ideas, but I'm not there yet. 483 00:22:09,640 --> 00:22:11,520 Speaker 1: But you will get it eventually. Maybe on a hike. 484 00:22:11,560 --> 00:22:14,560 Speaker 2: Maybe well you're all trudging up and holding your skis 485 00:22:14,600 --> 00:22:16,280 Speaker 2: on you exactly. 486 00:22:16,359 --> 00:22:18,639 Speaker 1: That's what it'll come to you. Yes, all right. Well Monica, 487 00:22:18,680 --> 00:22:19,679 Speaker 1: where can people find you? 488 00:22:20,240 --> 00:22:23,080 Speaker 3: Oh? Where can people find me? Monica nassum dot com 489 00:22:23,200 --> 00:22:24,400 Speaker 3: or you can find me on LinkedIn. 490 00:22:24,960 --> 00:22:27,440 Speaker 2: Awesome, Well, Monica, thank you so much for joining us. 491 00:22:27,480 --> 00:22:30,120 Speaker 2: Thank you to everyone for listening. If you have feedback 492 00:22:30,160 --> 00:22:32,960 Speaker 2: about this or any other episode, you can always reach 493 00:22:33,040 --> 00:22:36,439 Speaker 2: me at Laura at Laura vandercam dot com. And in 494 00:22:36,480 --> 00:22:40,000 Speaker 2: the meantime, this is Laura. Thanks for listening, and here's 495 00:22:40,040 --> 00:22:48,879 Speaker 2: to making the most of our time. Thanks for listening 496 00:22:48,920 --> 00:22:53,359 Speaker 2: to Before Breakfast. If you've got questions, ideas, or feedback, 497 00:22:53,680 --> 00:23:03,000 Speaker 2: you can reach me at Laura at Laura vandercam dot com. 498 00:23:03,119 --> 00:23:07,199 Speaker 2: Before Breakfast is a production of iHeartMedia. For more podcasts 499 00:23:07,200 --> 00:23:11,800 Speaker 2: from iHeartMedia, please visit the iHeartRadio app, Apple Podcasts, or 500 00:23:11,840 --> 00:23:13,679 Speaker 2: wherever you listen to your favorite shows.