WEBVTT - Chinese Tycoon Convicted & Homeless Veterans' Plight

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<v Speaker 1>This is Bloomberg Law with June Brusso from Bloomberg Radio.

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<v Speaker 1>After a trial that lasted almost two months, exiled Chinese

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<v Speaker 1>tycoon Guo Wangui was convicted of a massive fraud and

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<v Speaker 1>duping investors out of one billion dollars to fund his

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<v Speaker 1>lavish lifestyle. Quo's criticism of the Communist Party won him

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<v Speaker 1>legions of online followers, and prosecutors say he fleeced those

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<v Speaker 1>loyal followers out of their money for seemingly legitimate businesses

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<v Speaker 1>and then diverted the funds to himself so he could

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<v Speaker 1>spend his days living in his twenty six million dollar mansion,

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<v Speaker 1>lounging on his thirty seven million dollar yacht, driving his

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<v Speaker 1>million dollar red Lamborghini, not to mention a four million

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<v Speaker 1>dollar Ferrari for his son, a more than one million

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<v Speaker 1>dollar jewelry box, and other extravagant purchases. Joining me is

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<v Speaker 1>Bloomberg Legal reporter av Benny Morrison, who covered the trial,

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<v Speaker 1>ava the jury convicted him of fraud and racketeering nine

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<v Speaker 1>counts out of twelve. Tell us about the prosecution's case.

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<v Speaker 2>Marsgow was charged with twelve different offenses related to a

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<v Speaker 2>scheme to defraud investors out of a billion dollars. Prosecutors

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<v Speaker 2>alleged that he did this in a number of smaller schemes,

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<v Speaker 2>one related to a cryptocurrency exchange, another related to a

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<v Speaker 2>farm to lians program, and an exclusive membership club called

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<v Speaker 2>G Clubs. The allegation was that he really pried on

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<v Speaker 2>his followers, that he had a mass through his anti

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<v Speaker 2>Chinese Communist Party campaign, A lot of people online gravitated

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<v Speaker 2>towards his online videos and his very outspoken critical statements

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<v Speaker 2>against the Chinese government, and then he appealed to them

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<v Speaker 2>to invest money in the various business opportunities. The prosecution

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<v Speaker 2>said that he took a lot of this money, more

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<v Speaker 2>than a billion dollars, and spent it on himself and

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<v Speaker 2>his family.

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<v Speaker 1>He had incredible wealth, he flaunted, and the prosecution spent

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<v Speaker 1>some time on showing how he spent his money.

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<v Speaker 2>Yes, the prosecution said that he spent a lot of

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<v Speaker 2>investor funds on enriching himself and his family. So that

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<v Speaker 2>included a twenty six million dollar mansion in New Jersey,

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<v Speaker 2>a red Lamborghini, a Ferrari for his son, a sixty

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<v Speaker 2>thousand dollars TV, ridiculously expend his mattresses, all of those

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<v Speaker 2>luxuries that went into living a very opulent lifestyle. The

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<v Speaker 2>defense came back and said, look, he is used to

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<v Speaker 2>this lifestyle. He came from a really wealthy family of

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<v Speaker 2>properties developers in China. And while most people might think

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<v Speaker 2>it's outrageous to spend thirty five thousand dollars on a mattress,

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<v Speaker 2>these were things that Musglow was used to. He's always argued,

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<v Speaker 2>and he shouldn't be judged for that.

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<v Speaker 1>His crusade against the Communist Party, What part did that

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<v Speaker 1>play in the trial?

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<v Speaker 2>It was a big argument that the defense put forward.

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<v Speaker 2>So they tried to paint him as someone who had

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<v Speaker 2>devoted his life to the whistleblower movement and put himself

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<v Speaker 2>in grave danger because of that. They said that he

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<v Speaker 2>was an unapologetic critic of the Chinese government and fled

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<v Speaker 2>persecution in China to the US, where he sought political

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<v Speaker 2>asylum in twenty seventeen. And the defense said that he

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<v Speaker 2>had been the target of retaliation by the Chinese government.

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<v Speaker 2>They'd tried to extradite him back to China a few

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<v Speaker 2>years ago, that hacked into his bank account, his phones,

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<v Speaker 2>his laptop. They said that he had put himself at

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<v Speaker 2>great risk and painted him as of this brave political

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<v Speaker 2>crusader and an activist. The government essentially suggested that this

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<v Speaker 2>was all a bit of a front and even if

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<v Speaker 2>he was a political activist, it didn't have anything to

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<v Speaker 2>do with the crux of the case, which was that

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<v Speaker 2>he defrauded a lot of investors out of a lot

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<v Speaker 2>of money.

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<v Speaker 1>A two month trial start with the prosecution what kinds

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<v Speaker 1>of witnesses which were the most effective.

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<v Speaker 2>The most effective witnesses were some of the investors themselves

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<v Speaker 2>that the prosecution called. They described investing money in some

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<v Speaker 2>of Milesgow's businesses and his companies like GTV Media, which

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<v Speaker 2>was a social media platform on g clubs, the exclusive

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<v Speaker 2>members only club, the farm to Loan program, and a

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<v Speaker 2>crypto exchange. They said that they gravitated towards Miles Glow's

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<v Speaker 2>videos where he was critical of the Chinese government. Some

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<v Speaker 2>of those videos he recorded in the penthouse at the

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<v Speaker 2>famous Sherry Nedeline hotel that overlooks Central Park in Manhattan,

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<v Speaker 2>or on the deck of his one hundred and fifty

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<v Speaker 2>two foot super yacht, which was often maud Off the Posters, Connecticut,

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<v Speaker 2>where he had another house so some of these investors

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<v Speaker 2>spoke about how they admired him and they believed in

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<v Speaker 2>what he was saying and were on the same page

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<v Speaker 2>as he was when it came to beaking out against

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<v Speaker 2>the Chinese government. So they felt comfortable in investing their

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<v Speaker 2>money with him. But then they never got it back.

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<v Speaker 2>And I remember one witness being on the stand too well,

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<v Speaker 2>get quite emotional a lot of times, was saying, you know,

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<v Speaker 2>just because you're anti CCP doesn't give you an excuse

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<v Speaker 2>to rip people off. Doesn't it give you an excuse

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<v Speaker 2>to commit fraud either. So they were some of the

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<v Speaker 2>most powerful I think prosecution witnesses. We also heard from

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<v Speaker 2>luxury car dealers who sold Malsgow or his companies these

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<v Speaker 2>extremely expensive and rare cars as well. What are the

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<v Speaker 2>other witnesses was a managing director at a hedge fund

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<v Speaker 2>run by Kyle Bass. Miles Glow had transferred one hundred

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<v Speaker 2>million dollars, which prosecution said was stolen from investors to

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<v Speaker 2>one of Kyle Bass's hedge funds. Interestingly, he was actually

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<v Speaker 2>acquitted of three chargers, and those three charges relate to

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<v Speaker 2>the stock offering in GTV, the social media platform company,

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<v Speaker 2>and the one hundred million dollar transfer to the Hedge Fund.

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<v Speaker 2>On the defense side, Milesglow didn't get on the witness

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<v Speaker 2>stand himself, but the witnesses that they called all sort

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<v Speaker 2>of spoke to Milescow's position as a political activist and

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<v Speaker 2>why he felt so strongly about speaking out against the ECP, that.

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<v Speaker 1>Being the Chinese Communist Party and he was friends with

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<v Speaker 1>Trump advisor Steve Bannon, who got a million dollar payment

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<v Speaker 1>from one of Guo's companies and was arrested on Guo's yacht. Now,

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<v Speaker 1>the prosecution played for the jury a secretly recorded phone

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<v Speaker 1>call between Guo and his subordinates in twenty twenty one.

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<v Speaker 1>What did that show?

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<v Speaker 2>Yes, the prosecution in its closing address to the jury,

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<v Speaker 2>opened with this quite dramatic phone call recording. Before the

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<v Speaker 2>prosecutor even started speaking, he just pressed the play button

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<v Speaker 2>and this recording played out across the courtroom and you

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<v Speaker 2>could hear Miles Glow yelling at some of his employees.

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<v Speaker 2>He was speaking with some of his staff and the

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<v Speaker 2>discussion was around the transfer of money from one of

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<v Speaker 2>Milesclow's entities to somewhere else, and one of Milesglow's employees

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<v Speaker 2>was saying like, hang on, we need to go to

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<v Speaker 2>the board with this, and then all of a sudden

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<v Speaker 2>you can hear Miles Glow who's speaking. Amendorin translation was

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<v Speaker 2>included in subtitles before the jury. He's yelling at his employee,

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<v Speaker 2>calling them a scumbag, telling them to go to hell,

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<v Speaker 2>telling them to shut the hell up. So it was

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<v Speaker 2>quite dramatic, and what the prosecution was trying to do

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<v Speaker 2>there was say to the jury. Milesgow might sound very

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<v Speaker 2>reasonable and softly spoken and almost at times demure and

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<v Speaker 2>calm in his videos that many of his followers and

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<v Speaker 2>investors have seen, but you know behind the scenes he

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<v Speaker 2>could be quite brash and abusive to his employees.

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<v Speaker 1>His supporters were in the courtroom every day, a lot

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<v Speaker 1>of his supporters.

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<v Speaker 2>Yes, every single day, the court was packed with his supporters.

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<v Speaker 2>There must have been anywhere between thirty and forty people

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<v Speaker 2>every single day. Without a doubt, they would file in there.

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<v Speaker 2>Some of them were wearing T shirts or jackets or

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<v Speaker 2>scarves with the G Fashion logo on it, and G

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<v Speaker 2>Fashion was another one of Milesglow's companies, so you could

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<v Speaker 2>tell that they were very, very supportive of him. Every

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<v Speaker 2>time he was walking to the courtroom and they would

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<v Speaker 2>all sort of wave and smile at him, and at

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<v Speaker 2>different points throughout the trial days he would turn around,

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<v Speaker 2>he would look at the public gallery and give everyone

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<v Speaker 2>a smile. It was quite amazing to see them turn

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<v Speaker 2>up every single day over the course of almost two months.

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<v Speaker 2>Towards the end of the trial, there were also some detractors,

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<v Speaker 2>so there was a little bit of tension in the

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<v Speaker 2>courtroom and you could see towards the end there there

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<v Speaker 2>were more US Marshals turning up to make sure everyone

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<v Speaker 2>was sort of behaving themselves, and the court security officers

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<v Speaker 2>were making sure that they were talking to these people

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<v Speaker 2>and telling them to be respectful of the environment that

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<v Speaker 2>they were in. Once the verdict was handed down, we

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<v Speaker 2>were expecting some sort of emotions and tensions to boil over,

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<v Speaker 2>but everyone was very calm. Even Malesgow himself was very calm,

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<v Speaker 2>you know. If anything, he was comforting his lawyers, who

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<v Speaker 2>fought very hard for him and put up a pretty

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<v Speaker 2>good case throughout his trial. He hugged one of his

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<v Speaker 2>defense lawyers, was shaking the hands of the others for

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<v Speaker 2>he was led away. One for his supporters got outside

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<v Speaker 2>the courthouse. There was a little bit of yelling and

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<v Speaker 2>back and forth outside the court building, and some of

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<v Speaker 2>the US marshals had to step in and tell them

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<v Speaker 2>just to calm down. So, yeah, it was quite impressive

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<v Speaker 2>to see the people that turned out to support him

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<v Speaker 2>every single day.

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<v Speaker 1>And something very unusual here the judge kept the names

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<v Speaker 1>of the juror's secret. What was the reason for that.

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<v Speaker 2>That's right before the trial began, there were arguments on

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<v Speaker 2>both sides as to why there should be an anonymous jury,

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<v Speaker 2>and this is quite an unusual step that the prosecution

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<v Speaker 2>had argued that the jurors were potentially at risk if

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<v Speaker 2>they were identified because of the very strong and loyal

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<v Speaker 2>supporter base that Milgo had and they were a bit

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<v Speaker 2>worried about and maybe retaliation, whereas the defense had argued

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<v Speaker 2>that yes, the jury should be made anonymous, but the

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<v Speaker 2>risk was coming from the CCP. So the judge didn't

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<v Speaker 2>rule either way, but she said that yees essentially because

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<v Speaker 2>this case has attracted so much intense interest, that the

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<v Speaker 2>jury should remain anonymous. And they were escorted by US

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<v Speaker 2>marshals to the court each day and.

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<v Speaker 1>They deliberated over four days, but they had to start again.

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<v Speaker 2>Yes, they started, and then were a few hours in

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<v Speaker 2>before one of the jurors let it slip in deliberations

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<v Speaker 2>that they had googled the name of the co defendant,

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<v Speaker 2>a man called William g who is actually still at large.

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<v Speaker 3>He was a.

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<v Speaker 2>Financial advisor to Mirs Glow and featured prominently throughout the trial.

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<v Speaker 2>And then the jury four person wrote a letter to

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<v Speaker 2>the judge saying, you know, we've got a problem here. Now,

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<v Speaker 2>this is sort of jury service one O one. You're

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<v Speaker 2>not to read any external news article about the case

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<v Speaker 2>that you're serving on the jury of You're not to google,

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<v Speaker 2>certainly anyone that's mentioned in the case or do your

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<v Speaker 2>own research. So everyone sort of held their breath when

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<v Speaker 2>the judge read out that letter, and you know, we're warried,

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<v Speaker 2>is this going to be a mistrial? But fortunately they

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<v Speaker 2>were able to just excuse that dura that did the

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<v Speaker 2>googling and bring in an alternate and they started deliberations again.

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<v Speaker 2>So that jury deliberated for about three days until they

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<v Speaker 2>came to a verdict.

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<v Speaker 1>You always have to have those alternate's ready. So he's

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<v Speaker 1>going to be standards on November nineteenth, how much time.

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<v Speaker 2>Does he face even though he was acquitted on three

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<v Speaker 2>out of the twelfth counts. He still faces decades in

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<v Speaker 2>jail for the most serious charges, the fraud charges, the

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<v Speaker 2>racketeering conspiracy. He faces up to twenty years each on

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<v Speaker 2>those counts. So he's definitely facing a long period in prison.

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<v Speaker 2>And because he is a Chinese citizen, you know, he

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<v Speaker 2>faces extradition back to China as well, and there is

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<v Speaker 2>an Interpol red notice out for him issued by the

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<v Speaker 2>Chinese government. So his troubles will I think continue once

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<v Speaker 2>his release from prison.

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<v Speaker 1>And he's already been in prison for more than a

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<v Speaker 1>year now. Thanks so much, Ava. That's Bloomberg Legal reporter

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<v Speaker 1>Ava Benny Morrison coming up the ramifications of this Supreme

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<v Speaker 1>Court's decision on homelessness. This is Bloomberg. For the first

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<v Speaker 1>time in four decades this term, the Supreme Court ruled

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<v Speaker 1>on homelessness, and the ramifications of that decision are already

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<v Speaker 1>being felt across the country. In a decision split down

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<v Speaker 1>ideological lines, the Court's conservative majority reinstated in Oregon city's

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<v Speaker 1>law banning homeless residents from sleeping outside in public places. Now,

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<v Speaker 1>cities across the country are weighing their policies, and some

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<v Speaker 1>are preparing to take a harder line on homeless encampments.

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<v Speaker 1>Joining me is Sanita Patel, a professor at UCLA Law

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<v Speaker 1>School and the founding director of the UCLA Law Veterans

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<v Speaker 1>Legal Clinic. She co authored an amicust brief in the

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<v Speaker 1>case with the National Coalition for Homeless Veterans that was

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<v Speaker 1>quoted by Justice Sonya Sotomayor in her descent. What was

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<v Speaker 1>at stake in the Grant's past case.

0:12:56.720 --> 0:13:00.840
<v Speaker 4>The Supreme Court was deciding whether or not to allow

0:13:01.400 --> 0:13:05.040
<v Speaker 4>punishment for homeless people with no access to shelter who

0:13:05.040 --> 0:13:08.760
<v Speaker 4>were sleeping outside was as little as a blanket or

0:13:08.800 --> 0:13:12.120
<v Speaker 4>a bald up shirt for a pillow. And what was

0:13:12.440 --> 0:13:16.360
<v Speaker 4>behind all of this was a prior Ninth Circuit decision

0:13:16.480 --> 0:13:21.360
<v Speaker 4>called Boise versus Martin, where the Ninth Circuit had said, okay,

0:13:21.600 --> 0:13:27.480
<v Speaker 4>cities and states can use restrictions on when, how and

0:13:27.880 --> 0:13:33.720
<v Speaker 4>where unhoused folks can sleep outside, but they can't criminalize

0:13:33.800 --> 0:13:38.880
<v Speaker 4>activities like sleeping outside or eating outside, as Justice Brown

0:13:38.920 --> 0:13:43.600
<v Speaker 4>poised out, if there is no alternative, reasonable place to sleep.

0:13:43.760 --> 0:13:46.599
<v Speaker 4>So when you had no adequate shelter space, there was

0:13:46.600 --> 0:13:48.760
<v Speaker 4>a lot of hand ringing by the cities and the

0:13:48.800 --> 0:13:52.959
<v Speaker 4>states saying that they weren't able to enforce the laws

0:13:53.000 --> 0:13:56.200
<v Speaker 4>well enough. And what we see with the Grant's past

0:13:56.280 --> 0:13:58.320
<v Speaker 4>decision is that the core kind of buys into the

0:13:58.400 --> 0:14:01.760
<v Speaker 4>unnecessary hand ringing from the cities and states that weighed

0:14:01.760 --> 0:14:05.080
<v Speaker 4>in because they were complaining that the Ninth Circuit's prior

0:14:05.120 --> 0:14:09.920
<v Speaker 4>decision in Martin tied their hands from enforcing anti camping laws.

0:14:10.080 --> 0:14:12.840
<v Speaker 1>And so why did the court come to the conclusion

0:14:12.880 --> 0:14:15.800
<v Speaker 1>that this wasn't cruel and unusual punishment?

0:14:16.440 --> 0:14:20.000
<v Speaker 4>The Court was really looking at whether or not these

0:14:20.160 --> 0:14:25.040
<v Speaker 4>ordinances from Grant's Pass Oregon criminalized and punished homeless people

0:14:25.080 --> 0:14:28.640
<v Speaker 4>for the status of being homeless, or whether it was

0:14:28.680 --> 0:14:32.240
<v Speaker 4>for actions associated with being homeless. And so you see

0:14:32.280 --> 0:14:36.320
<v Speaker 4>this interesting play in the majority and the dissent where

0:14:36.560 --> 0:14:39.200
<v Speaker 4>the majority says, well, you know, this is a punishment

0:14:39.440 --> 0:14:42.520
<v Speaker 4>not of status, but of actions that people are doing.

0:14:42.600 --> 0:14:47.200
<v Speaker 4>This is not actually a case that falls squarely within

0:14:47.360 --> 0:14:50.680
<v Speaker 4>the prior precedent called Robinson, which had been in place

0:14:50.760 --> 0:14:55.280
<v Speaker 4>for fifty years already. And the court decided that the

0:14:55.320 --> 0:14:59.760
<v Speaker 4>punishments here were not actually cruel, that they were not.

0:15:00.280 --> 0:15:01.560
<v Speaker 4>So that's what they decided.

0:15:01.880 --> 0:15:06.720
<v Speaker 1>And just as Sonya Sotomayor's descent had some emotional overtones

0:15:07.040 --> 0:15:09.640
<v Speaker 1>in describing the crisis of homelessness.

0:15:09.680 --> 0:15:12.920
<v Speaker 4>Well, you know, I think that for many people in

0:15:12.960 --> 0:15:15.800
<v Speaker 4>this country, the idea of living on the streets is

0:15:16.040 --> 0:15:19.040
<v Speaker 4>quite a stark reality, especially if you've lived on the

0:15:19.040 --> 0:15:21.320
<v Speaker 4>West Coast or she's from New York City. In the Bronx,

0:15:21.680 --> 0:15:26.040
<v Speaker 4>you see the plight of unhoused folks on a daily basis,

0:15:26.160 --> 0:15:30.239
<v Speaker 4>and in those circumstances were left to think, well, how

0:15:30.320 --> 0:15:34.240
<v Speaker 4>can it not be cool to require someone to sleep

0:15:34.360 --> 0:15:37.960
<v Speaker 4>on the streets without even a blanket in the cold

0:15:38.000 --> 0:15:41.040
<v Speaker 4>winter of Grant's past and have nowhere else to go?

0:15:41.600 --> 0:15:44.280
<v Speaker 4>So here, you know, I thought she actually did a

0:15:44.360 --> 0:15:47.880
<v Speaker 4>very careful analysis of the purpose, the text, and the

0:15:48.000 --> 0:15:51.840
<v Speaker 4>enforcement of the Grants ordinances. I agreed with how she

0:15:52.040 --> 0:15:56.560
<v Speaker 4>showed the ordinances actually criminalized status. Right, So the action

0:15:56.880 --> 0:16:03.040
<v Speaker 4>of sleeping outside is something that necessarily defines the status

0:16:03.040 --> 0:16:07.800
<v Speaker 4>of being unhoused, and it is a human biological need.

0:16:08.680 --> 0:16:11.120
<v Speaker 4>Another thing that she points out, which is what the

0:16:11.240 --> 0:16:14.480
<v Speaker 4>Ninth Circuit pointed to as well, is that the Martin

0:16:14.560 --> 0:16:19.880
<v Speaker 4>decision left open lots of ways to regulate homelessness. So

0:16:20.400 --> 0:16:24.600
<v Speaker 4>you're still able to find or ticket someone because you

0:16:24.680 --> 0:16:28.360
<v Speaker 4>don't like where they're sleeping. You're still able to sign

0:16:28.480 --> 0:16:32.760
<v Speaker 4>or ticket someone if they are intoxicated in a public area,

0:16:32.840 --> 0:16:35.920
<v Speaker 4>if they're urinating a public area, if they're obstructing an

0:16:36.120 --> 0:16:39.760
<v Speaker 4>entryway or panhandling. You know, there's a host of petty

0:16:39.760 --> 0:16:43.960
<v Speaker 4>offenses that you can still enforce. It was really just

0:16:44.160 --> 0:16:48.360
<v Speaker 4>this idea of sleeping outside at night with a small covering,

0:16:49.440 --> 0:16:54.440
<v Speaker 4>which literally defines being unhoused, that was in front of

0:16:54.440 --> 0:16:58.640
<v Speaker 4>the court. What they decided was that in order to

0:16:59.320 --> 0:17:02.480
<v Speaker 4>apply the Eighth Amendment Cruel and Unusual Punishment clause, it

0:17:02.520 --> 0:17:06.639
<v Speaker 4>would need to extend the prior Robinson ruling sort of

0:17:06.680 --> 0:17:11.760
<v Speaker 4>extended slightly around the status offense. And luckily they said

0:17:12.160 --> 0:17:15.359
<v Speaker 4>Robinson is still the law of the land right now,

0:17:15.440 --> 0:17:18.280
<v Speaker 4>which is good. It's been a president that's been around

0:17:18.359 --> 0:17:21.600
<v Speaker 4>for decades, and when the court of precedent it can

0:17:21.720 --> 0:17:23.280
<v Speaker 4>turn things on its head, and.

0:17:23.200 --> 0:17:25.520
<v Speaker 1>We've seen that a lot in the last few terms.

0:17:26.040 --> 0:17:28.920
<v Speaker 1>In Grant's pass, were they actually arresting people who were

0:17:28.960 --> 0:17:31.320
<v Speaker 1>sleeping outside at night, Yes.

0:17:31.200 --> 0:17:34.440
<v Speaker 4>That's my understanding. The two plaintiffs in this case, they

0:17:34.480 --> 0:17:39.680
<v Speaker 4>were cited for and find and eventually excluded from the city,

0:17:40.040 --> 0:17:42.679
<v Speaker 4>but they were sleeping in cars. The definition of camping

0:17:43.240 --> 0:17:46.280
<v Speaker 4>in the Grands Pass Organance includes sleeping in any vehicle.

0:17:46.760 --> 0:17:50.040
<v Speaker 1>How do you think this decision will affect homeless veterans.

0:17:50.600 --> 0:17:52.919
<v Speaker 4>Yes, that's a very good question. So you see, a

0:17:52.960 --> 0:17:57.040
<v Speaker 4>Veteran's Legal Clinic worked on behalf of the Coalition for

0:17:57.160 --> 0:17:59.879
<v Speaker 4>Homeless Veterans, and we filed an amicist brief in the

0:17:59.880 --> 0:18:05.359
<v Speaker 4>case that Justice Sotomayor did cite briefly, and we really

0:18:05.560 --> 0:18:08.760
<v Speaker 4>presented the picture of what it's like to be an

0:18:08.800 --> 0:18:14.360
<v Speaker 4>unhoused veterans, the complications that come with acquiring work, or

0:18:14.400 --> 0:18:18.120
<v Speaker 4>receiving your medications, or finding your social worker. But when

0:18:18.160 --> 0:18:21.119
<v Speaker 4>you sleep outside and you're being shuffled around because of

0:18:21.160 --> 0:18:25.120
<v Speaker 4>criminalization efforts, because of police enforcement. And so this decision

0:18:25.280 --> 0:18:27.880
<v Speaker 4>is going to affect veterans in the same way it's

0:18:27.880 --> 0:18:31.600
<v Speaker 4>going to affect other on housed populations, on house communities.

0:18:31.880 --> 0:18:34.399
<v Speaker 4>We will see the veterans that we represent, the veterans

0:18:34.440 --> 0:18:39.040
<v Speaker 4>around the country getting moved around, unable to locate and

0:18:39.119 --> 0:18:43.640
<v Speaker 4>connect with their service providers, lose their medications, lose their paperwork.

0:18:44.200 --> 0:18:46.960
<v Speaker 4>All of these things make it extremely difficult for them

0:18:47.040 --> 0:18:53.320
<v Speaker 4>to obtain permanent housing, even in a resource rich system

0:18:53.720 --> 0:18:57.399
<v Speaker 4>like the VA, where there are lots of options and

0:18:57.720 --> 0:19:01.400
<v Speaker 4>different ways for individuals to the comme house and get

0:19:01.400 --> 0:19:03.680
<v Speaker 4>connected to housing and justice.

0:19:03.680 --> 0:19:06.840
<v Speaker 1>Sodo Mayor, in quoting from your Brief and her Descent,

0:19:07.600 --> 0:19:12.840
<v Speaker 1>talked about Aaron Spencer, a disabled Marine Corps veteran. Tell

0:19:12.920 --> 0:19:13.639
<v Speaker 1>us what she said.

0:19:14.119 --> 0:19:16.879
<v Speaker 4>You know, she's discussing how diverse the veteran community is

0:19:16.960 --> 0:19:21.240
<v Speaker 4>and how this decision is unfortunately going to affect marginalized

0:19:21.240 --> 0:19:25.600
<v Speaker 4>and vulnerable populations more. We know that, for example, thirty

0:19:25.600 --> 0:19:29.440
<v Speaker 4>seven percent of the homeless community is black, even though

0:19:29.440 --> 0:19:32.280
<v Speaker 4>they're thirteen percent of the general population, and because of

0:19:32.320 --> 0:19:36.119
<v Speaker 4>structural racism lack of access to housing and jobs, we

0:19:36.240 --> 0:19:39.199
<v Speaker 4>have this racial disparity when it comes to veterans. We

0:19:39.320 --> 0:19:44.119
<v Speaker 4>also have a pretty stark disparity for unsheltered veterans in

0:19:44.160 --> 0:19:46.880
<v Speaker 4>comparison to the veteran population the general population.

0:19:47.280 --> 0:19:48.200
<v Speaker 3>And so here she's.

0:19:48.040 --> 0:19:51.600
<v Speaker 4>Pointing out that veterans are more likely to become homeless

0:19:51.880 --> 0:19:55.000
<v Speaker 4>if they have served in combat, if they have PTSD,

0:19:55.760 --> 0:19:59.359
<v Speaker 4>And she talks about the case of Aaron Spenser, who

0:19:59.480 --> 0:20:03.080
<v Speaker 4>is a disable Bold Marine Corps veteran, and he was

0:20:03.320 --> 0:20:07.080
<v Speaker 4>putting his tools and his bike parts and other things

0:20:07.119 --> 0:20:10.320
<v Speaker 4>that he uses to make money on the side in

0:20:10.440 --> 0:20:15.040
<v Speaker 4>a cart, and then he was arrested repeatedly for illegal lodgings,

0:20:15.200 --> 0:20:17.640
<v Speaker 4>for being on the streets, and every time his car

0:20:17.760 --> 0:20:21.080
<v Speaker 4>and his belongings they were taken away. And you know,

0:20:21.119 --> 0:20:23.639
<v Speaker 4>she quotes him saying, the massive number of times the

0:20:23.680 --> 0:20:26.520
<v Speaker 4>city or state has taken all I possessed leaves me

0:20:26.680 --> 0:20:31.000
<v Speaker 4>in a macuous daja zoo. And this is really indicative

0:20:31.080 --> 0:20:35.080
<v Speaker 4>of the stories that we hear from unhoused veterans and

0:20:35.160 --> 0:20:38.560
<v Speaker 4>unhoused people in general. There's this sense of I don't

0:20:38.600 --> 0:20:40.080
<v Speaker 4>know when I wake up, am I going to be

0:20:40.119 --> 0:20:42.080
<v Speaker 4>able to sleep here or not? Are my things going

0:20:42.119 --> 0:20:45.199
<v Speaker 4>to be taken? Am I going to be facing some

0:20:45.359 --> 0:20:48.719
<v Speaker 4>bureaucratic nightmare today as I try to access services and

0:20:48.840 --> 0:20:52.240
<v Speaker 4>food and shelter and just the basic human needs.

0:20:52.400 --> 0:20:55.719
<v Speaker 1>How does this opinion leave you feeling as an advocate

0:20:56.119 --> 0:20:59.479
<v Speaker 1>for homeless veterans rather than as a lawyer.

0:21:00.080 --> 0:21:04.760
<v Speaker 4>I am doing a research project on homelessness in La County,

0:21:05.359 --> 0:21:09.000
<v Speaker 4>and you know, I think this idea of the cycle

0:21:09.200 --> 0:21:11.800
<v Speaker 4>of moving in and out the majority opinions sort of

0:21:11.840 --> 0:21:15.640
<v Speaker 4>suggests that well, police are really on the front lines

0:21:15.760 --> 0:21:19.679
<v Speaker 4>of protecting our un housed folks and getting them into services.

0:21:20.119 --> 0:21:22.919
<v Speaker 4>I mean, it's just not the lived reality of the

0:21:22.960 --> 0:21:26.080
<v Speaker 4>people we speak to, and that is really a problem.

0:21:26.119 --> 0:21:30.040
<v Speaker 4>I think when the Supreme Court doesn't recognize the wealth

0:21:30.080 --> 0:21:33.560
<v Speaker 4>of research, social science and other research that's out there,

0:21:33.600 --> 0:21:37.399
<v Speaker 4>but instead is quoting from the Sheriff's Association brief on

0:21:37.800 --> 0:21:41.040
<v Speaker 4>the work that they do to help connect veterans, that's

0:21:41.119 --> 0:21:43.919
<v Speaker 4>one thing that is a bit of a problem. But

0:21:44.040 --> 0:21:46.240
<v Speaker 4>I'm hopeful that there are other ways for us to

0:21:46.320 --> 0:21:49.760
<v Speaker 4>challenge these laws. I mean, as an advocate, we always say, well,

0:21:49.880 --> 0:21:53.080
<v Speaker 4>the fight's going to continue, right, So the court left

0:21:53.160 --> 0:21:56.879
<v Speaker 4>open lots of other ways to challenge really problematic laws.

0:21:57.000 --> 0:22:00.320
<v Speaker 4>We have the do process clause. There's several claims there.

0:22:00.400 --> 0:22:05.119
<v Speaker 4>There's also in Dan's past there is a provision on

0:22:05.200 --> 0:22:09.000
<v Speaker 4>the fines and Fees clause excessive punishment clause that is

0:22:09.040 --> 0:22:12.480
<v Speaker 4>still a live challenge that's in front of the district Court.

0:22:13.160 --> 0:22:16.600
<v Speaker 4>The city didn't appeal the loss that they have faced

0:22:16.680 --> 0:22:20.080
<v Speaker 4>on that claim because they really couldn't. I mean, the

0:22:20.640 --> 0:22:24.359
<v Speaker 4>punishment that they're seeking again someone for sleeping outside is

0:22:24.640 --> 0:22:27.960
<v Speaker 4>so excessive and beyond the pale that they would have

0:22:28.040 --> 0:22:31.399
<v Speaker 4>lost clearly, and so they didn't even challenge that. So

0:22:31.560 --> 0:22:35.600
<v Speaker 4>advocates can raise those claims. Advocates can also raise other

0:22:35.680 --> 0:22:40.160
<v Speaker 4>claims like vagueness challenges. There are some other ways to

0:22:40.200 --> 0:22:44.720
<v Speaker 4>continue the sort of legal challenges. Now that's me being

0:22:44.760 --> 0:22:47.919
<v Speaker 4>an optimist. The reality is that I think that this

0:22:48.160 --> 0:22:53.840
<v Speaker 4>is just going to clear the groundwork for more police actions,

0:22:53.840 --> 0:22:58.639
<v Speaker 4>more coercive activity, and ultimately that is not going to

0:22:58.720 --> 0:23:02.240
<v Speaker 4>actually solve the problem in the crisis of homelessness that

0:23:02.280 --> 0:23:06.560
<v Speaker 4>we're facing today. There are proven solutions. Obviously, we need

0:23:06.600 --> 0:23:10.040
<v Speaker 4>more affordable housing. We need more access to the resources

0:23:10.080 --> 0:23:13.840
<v Speaker 4>that will help people not only become housed, but stay housed,

0:23:13.920 --> 0:23:16.800
<v Speaker 4>because there's a problematic, kind of cyclical effect if you

0:23:16.840 --> 0:23:20.439
<v Speaker 4>stay homeless, if you have these tickets, you know, they

0:23:20.520 --> 0:23:23.560
<v Speaker 4>affect your credit, and then when your credit is bad,

0:23:23.720 --> 0:23:25.920
<v Speaker 4>you can't find a house. I mean, this is all

0:23:26.040 --> 0:23:29.320
<v Speaker 4>very connected, and so you know, unfortunately we had the

0:23:29.480 --> 0:23:33.120
<v Speaker 4>LAPD already has tweeted that, you know, now we can

0:23:33.160 --> 0:23:34.840
<v Speaker 4>do what we want sort of thing, and I think that,

0:23:34.960 --> 0:23:38.359
<v Speaker 4>unfortunately that's going to be the law enforcement mentality rather

0:23:38.440 --> 0:23:41.199
<v Speaker 4>than you know, helping you know, I should say hopefully

0:23:41.280 --> 0:23:44.440
<v Speaker 4>cities and counties around the country will not take the bait.

0:23:44.560 --> 0:23:48.520
<v Speaker 4>They will actually decide that they're going to decline to

0:23:48.720 --> 0:23:52.720
<v Speaker 4>over enforce these laws and put excessive finds through the

0:23:52.720 --> 0:23:56.000
<v Speaker 4>court system, which will only make it more difficult for

0:23:56.200 --> 0:23:58.720
<v Speaker 4>people to move out of living on the street.

0:23:58.880 --> 0:24:01.920
<v Speaker 1>Are there any cities that are dealing with the homelessness

0:24:01.960 --> 0:24:03.720
<v Speaker 1>crisis successfully?

0:24:04.240 --> 0:24:07.040
<v Speaker 4>You know, remarkably? I would say yes. I mean, Houston

0:24:07.160 --> 0:24:10.200
<v Speaker 4>has made a lot of progress in solving homelessness by

0:24:10.240 --> 0:24:15.240
<v Speaker 4>funding housing services. Also, Miami Dade County has done a

0:24:15.280 --> 0:24:19.239
<v Speaker 4>pretty good job, and Milwaukee has also had like a

0:24:19.280 --> 0:24:22.719
<v Speaker 4>remarkable ninety percent decrease in unsheltered population.

0:24:23.080 --> 0:24:26.600
<v Speaker 1>So some hope there. Thanks so much, Sanita. That's Professor

0:24:26.640 --> 0:24:30.080
<v Speaker 1>Sanita Patel of UCLA Law School. Coming up next on

0:24:30.119 --> 0:24:33.560
<v Speaker 1>the Bloomberg Law Show. It's time for the Summer Olympics

0:24:33.600 --> 0:24:36.680
<v Speaker 1>and there are lots of rules for companies who are

0:24:36.720 --> 0:24:40.560
<v Speaker 1>not sponsors. I'm June Grosso and you're listening to Bloomberg.

0:24:41.720 --> 0:24:45.160
<v Speaker 1>The Summer Olympics is coming up, and like everything else

0:24:45.200 --> 0:24:48.720
<v Speaker 1>at the Olympics, there are lots of rules and regulations

0:24:48.840 --> 0:24:52.679
<v Speaker 1>around the exclusive rights of the international Olympic Committee and

0:24:52.760 --> 0:24:56.960
<v Speaker 1>the us Olympic Committee, to everything from symbols like those

0:24:57.119 --> 0:25:02.760
<v Speaker 1>famous interlocking rings to terms like team USA. The IOC

0:25:03.080 --> 0:25:07.320
<v Speaker 1>and USOC are hyper vigilant, so companies have to be

0:25:07.520 --> 0:25:10.520
<v Speaker 1>very careful or they could get a cease and desist

0:25:10.680 --> 0:25:14.040
<v Speaker 1>letter or worse yet, be sued. Joining me is an

0:25:14.040 --> 0:25:17.879
<v Speaker 1>expert in trademarks, Fara soon Dirgy, a partner at Dorsey

0:25:17.920 --> 0:25:21.480
<v Speaker 1>and Whitney, tell us about the exclusive rights of the

0:25:21.520 --> 0:25:23.480
<v Speaker 1>IOC and the USOC.

0:25:24.080 --> 0:25:28.359
<v Speaker 5>Sure, So the trademark situation resurspect to the Olympics in

0:25:28.400 --> 0:25:31.200
<v Speaker 5>the United States is very interesting and it's a little

0:25:31.240 --> 0:25:36.440
<v Speaker 5>bit different than your average brand. While the USOC does

0:25:36.520 --> 0:25:42.199
<v Speaker 5>have regular trademark registrations, they also have statutory protection in

0:25:42.240 --> 0:25:46.119
<v Speaker 5>the form of the Ted Stevens Olympic and Amateur Sports Act,

0:25:46.200 --> 0:25:49.199
<v Speaker 5>which was originally passed in nineteen seventy eight and then

0:25:49.240 --> 0:25:53.320
<v Speaker 5>it was amended again ten years later. So the reason

0:25:53.440 --> 0:25:57.320
<v Speaker 5>for all of this is actually pretty interesting. The United

0:25:57.359 --> 0:26:00.720
<v Speaker 5>States is one of the few countries where the Olympic

0:26:00.880 --> 0:26:04.880
<v Speaker 5>teams are not funded by the government. The funding actually

0:26:04.920 --> 0:26:09.040
<v Speaker 5>comes solely from sponsorships, and so in order to keep

0:26:09.240 --> 0:26:14.280
<v Speaker 5>those sponsorship dollars really rolling in from large sponsors. They

0:26:14.280 --> 0:26:17.400
<v Speaker 5>have to make promises to the sponsors or the would

0:26:17.440 --> 0:26:20.440
<v Speaker 5>be sponsors and say, hey, brands, you guys are paying

0:26:20.480 --> 0:26:22.840
<v Speaker 5>a lot of money to sponsor the team. We're going

0:26:22.920 --> 0:26:26.520
<v Speaker 5>to make sure that other brands who are not paying

0:26:26.560 --> 0:26:30.719
<v Speaker 5>those sponsorship dollars don't step on your exclusive rights. And

0:26:30.800 --> 0:26:35.480
<v Speaker 5>so that's basically the genesis of the statutory protection. There

0:26:35.520 --> 0:26:39.680
<v Speaker 5>was actually a Supreme Court case in eighty seven where

0:26:40.640 --> 0:26:45.600
<v Speaker 5>the San Francisco Arts and Athletics Association they wanted to

0:26:45.720 --> 0:26:49.280
<v Speaker 5>use gay Olympic games, and the case went all the

0:26:49.320 --> 0:26:51.520
<v Speaker 5>way up to the Supreme Court, and the Supreme Court

0:26:51.840 --> 0:26:57.840
<v Speaker 5>confirmed that they could not use it. The statutory rights

0:26:57.840 --> 0:27:01.679
<v Speaker 5>that are involved here don't violate the First Amendments. And

0:27:01.760 --> 0:27:04.240
<v Speaker 5>an interesting piece that also came out of that case

0:27:04.560 --> 0:27:08.080
<v Speaker 5>was actually that the USOC when they sue somebody for

0:27:08.240 --> 0:27:14.200
<v Speaker 5>trademark infringement, unlike regular brands who own trademark registrations, they

0:27:14.320 --> 0:27:17.800
<v Speaker 5>do not have to prove likelihood of confusion. It's almost

0:27:17.840 --> 0:27:22.760
<v Speaker 5>a strict liability circumstance where you use the trademark Olympics,

0:27:22.960 --> 0:27:26.560
<v Speaker 5>you use go for the gold, or let the game begin.

0:27:27.200 --> 0:27:30.200
<v Speaker 5>In any kind of advertising here in the United States,

0:27:30.280 --> 0:27:34.960
<v Speaker 5>and it's automatically themed trademark infringement and then they take

0:27:34.960 --> 0:27:38.159
<v Speaker 5>it from there. So it's really sort of a step

0:27:38.200 --> 0:27:40.360
<v Speaker 5>above regular brands.

0:27:41.240 --> 0:27:45.399
<v Speaker 1>So now let's go through the basic list of do

0:27:45.520 --> 0:27:49.600
<v Speaker 1>not use, starting with the Olympic Rings logo.

0:27:50.320 --> 0:27:55.760
<v Speaker 5>So the protection here extends to the Olympic ring logo,

0:27:57.080 --> 0:28:04.040
<v Speaker 5>it extends to the word Olympics, Paralympics, Team USA, go

0:28:04.240 --> 0:28:09.080
<v Speaker 5>for the goals, let the Games begin, pairs twenty twenty four,

0:28:09.840 --> 0:28:11.680
<v Speaker 5>and the list is a little bit longer, but those

0:28:11.720 --> 0:28:14.639
<v Speaker 5>are sort of the main ones. There is an interesting

0:28:15.400 --> 0:28:20.800
<v Speaker 5>carve out that happened, I believe when the statutory section

0:28:20.920 --> 0:28:29.720
<v Speaker 5>got amended where companies who are validly using the term

0:28:29.960 --> 0:28:34.280
<v Speaker 5>Olympic in association with the Olympic Mountains in Washington are

0:28:34.320 --> 0:28:36.959
<v Speaker 5>allowed to do that, but everybody else is not going

0:28:37.000 --> 0:28:37.760
<v Speaker 5>to be able to use it.

0:28:38.320 --> 0:28:42.400
<v Speaker 1>And what about images of the athletes or you know,

0:28:42.480 --> 0:28:43.880
<v Speaker 1>snippets from the games.

0:28:44.800 --> 0:28:47.120
<v Speaker 5>The other things that you can't use when you're doing

0:28:47.320 --> 0:28:51.080
<v Speaker 5>marketing during the Olympics or frankly ever, is if you're

0:28:51.080 --> 0:28:53.960
<v Speaker 5>not affiliated and you don't have a license, you can't

0:28:54.080 --> 0:28:56.880
<v Speaker 5>stay put up a social media post and use an

0:28:56.920 --> 0:29:00.960
<v Speaker 5>image of you know, an athlete participate at the Olympics.

0:29:01.320 --> 0:29:04.720
<v Speaker 5>It violates the right of publicity of the particular athletes

0:29:04.720 --> 0:29:08.880
<v Speaker 5>who's in the picture, and it also violates the copyright

0:29:09.480 --> 0:29:13.680
<v Speaker 5>that's probably owned by, you know, the International Olympic Committee

0:29:13.800 --> 0:29:17.880
<v Speaker 5>or the broadcaster who took the video or the picture.

0:29:18.600 --> 0:29:21.880
<v Speaker 1>One of the biggest concerns is what's referred to as

0:29:22.000 --> 0:29:23.240
<v Speaker 1>ambush marketing.

0:29:23.800 --> 0:29:26.080
<v Speaker 3>Tell us what that is, sure.

0:29:25.960 --> 0:29:30.320
<v Speaker 5>Ambush marketing is it's actually kind of an interesting way

0:29:30.400 --> 0:29:33.600
<v Speaker 5>to market and it's not your sort of typical we're

0:29:33.600 --> 0:29:37.760
<v Speaker 5>gonna put an ad up or you know, talking about

0:29:37.760 --> 0:29:40.320
<v Speaker 5>our brand or our company, or we're going to put

0:29:40.320 --> 0:29:43.120
<v Speaker 5>an ad on social media. Ambush marketing is something that's

0:29:43.120 --> 0:29:47.880
<v Speaker 5>a little bit dicey, and it is actually prohibited by

0:29:47.920 --> 0:29:51.920
<v Speaker 5>the Ted Stevens Zat and the International Olympic Committee. Wherever

0:29:51.960 --> 0:29:55.360
<v Speaker 5>the games are, they've got pretty strong rules against it.

0:29:56.160 --> 0:30:01.760
<v Speaker 5>One of the sort of interesting examples of ambush marketing

0:30:01.880 --> 0:30:07.240
<v Speaker 5>happened in the twenty ten World Cup. Budweiser was actually

0:30:07.280 --> 0:30:12.560
<v Speaker 5>the official sponsor for beer and this Dutch beer brand, Bavaria.

0:30:12.800 --> 0:30:16.560
<v Speaker 5>They purchased a bunch of tickets to one of the

0:30:16.600 --> 0:30:20.680
<v Speaker 5>matches and they gave them to a bunch of women

0:30:20.920 --> 0:30:24.720
<v Speaker 5>and asked all these women to wear bright orange mini dresses.

0:30:24.920 --> 0:30:28.120
<v Speaker 5>And so when you know, you looked at the crowd,

0:30:28.200 --> 0:30:33.480
<v Speaker 5>your eyes were instantly drawn to the sort of orange sections,

0:30:34.080 --> 0:30:37.160
<v Speaker 5>and you know, that's that's a good example of ambush marketing.

0:30:38.480 --> 0:30:41.480
<v Speaker 5>And after the game, I believe the games were in

0:30:41.800 --> 0:30:45.640
<v Speaker 5>South Africa that year, the women were actually detained and

0:30:46.120 --> 0:30:49.920
<v Speaker 5>the beer brand was charged. You know, again, they pay

0:30:50.240 --> 0:30:52.680
<v Speaker 5>the official sponsor pays a lot of money, you know,

0:30:52.800 --> 0:30:57.480
<v Speaker 5>millions and millions of dollars in many cases to sponsor

0:30:57.560 --> 0:30:59.520
<v Speaker 5>and have all the ads and stuff like that during

0:30:59.560 --> 0:31:03.600
<v Speaker 5>the game, and a brand like this bought a handful

0:31:03.640 --> 0:31:06.320
<v Speaker 5>of tickets and they got a bunch of publicity. And

0:31:06.680 --> 0:31:10.000
<v Speaker 5>you know, the World Cup, FIFA, the NFL does not

0:31:10.200 --> 0:31:12.840
<v Speaker 5>obviously permit that or like that, and the Olympics don't

0:31:12.880 --> 0:31:13.400
<v Speaker 5>like it either.

0:31:14.160 --> 0:31:19.400
<v Speaker 1>How aggressive is the IOC and the USOC in protecting

0:31:19.480 --> 0:31:20.320
<v Speaker 1>their rights?

0:31:20.640 --> 0:31:24.680
<v Speaker 5>The Olympics is very aggressive. In the United States. The USOC,

0:31:24.840 --> 0:31:29.000
<v Speaker 5>which is the US Olympic Committee, they have an army

0:31:29.360 --> 0:31:32.600
<v Speaker 5>of lawyers, whether they have outside lawyers or inside lawyers

0:31:32.840 --> 0:31:36.200
<v Speaker 5>working on this. In the period around the games, they

0:31:36.400 --> 0:31:40.280
<v Speaker 5>send out so many CEASYM business letters each time there

0:31:40.280 --> 0:31:45.920
<v Speaker 5>are games. They also provide guidance beforehand for marketers trying

0:31:45.920 --> 0:31:50.720
<v Speaker 5>to avoid mishaps during the games. But I think their

0:31:50.840 --> 0:31:55.240
<v Speaker 5>team is probably online and working, you know, twenty four

0:31:55.240 --> 0:31:58.240
<v Speaker 5>hours a day during the games to try to ensure

0:31:58.680 --> 0:32:02.920
<v Speaker 5>that nobody who's not a sponsor is really working with

0:32:03.200 --> 0:32:07.400
<v Speaker 5>and you know, capitalizing on the goodwill of the Olympics trademarks.

0:32:07.800 --> 0:32:11.120
<v Speaker 1>And is it just big companies they go after or

0:32:11.160 --> 0:32:13.320
<v Speaker 1>do they go after small companies?

0:32:13.920 --> 0:32:17.760
<v Speaker 5>Everywhere in the past they've gone after everyone, they have

0:32:17.960 --> 0:32:21.080
<v Speaker 5>gone after. I believe there was a case now it's

0:32:21.120 --> 0:32:25.160
<v Speaker 5>probably many years ago where they went after a small

0:32:25.240 --> 0:32:30.320
<v Speaker 5>carpet company in Minnesota for using Olympics in their name.

0:32:30.840 --> 0:32:33.680
<v Speaker 5>So I think they really they go after big companies

0:32:33.680 --> 0:32:38.040
<v Speaker 5>and small companies. Probably now after so many years of

0:32:38.120 --> 0:32:42.560
<v Speaker 5>really large enforcement, I think that major brands are well

0:32:42.600 --> 0:32:45.160
<v Speaker 5>aware of the situation that are not going to step

0:32:45.240 --> 0:32:49.360
<v Speaker 5>on the toes of the Olympics rights. It's probably more

0:32:49.440 --> 0:32:54.080
<v Speaker 5>smaller brands these bes. And with social media, it's so

0:32:54.320 --> 0:32:58.240
<v Speaker 5>easy to step on the toes here because the USOC

0:32:58.400 --> 0:33:04.320
<v Speaker 5>doesn't want you you using hashtag team USA, hashtag Olympics

0:33:04.360 --> 0:33:06.600
<v Speaker 5>they think that that is there, and they're right in

0:33:06.640 --> 0:33:09.320
<v Speaker 5>the United States per the Statute that those are their

0:33:09.360 --> 0:33:12.920
<v Speaker 5>trademarks and they don't want them being used without payments.

0:33:13.680 --> 0:33:16.280
<v Speaker 1>Do they go after individuals who might do that on

0:33:16.320 --> 0:33:17.400
<v Speaker 1>social media?

0:33:17.640 --> 0:33:20.400
<v Speaker 5>So they don't go after individuals. I think there's sort

0:33:20.440 --> 0:33:25.560
<v Speaker 5>of four buckets here, right. There is the companies who

0:33:25.800 --> 0:33:29.920
<v Speaker 5>pay to be sponsors of the Olympics and pay a

0:33:30.080 --> 0:33:32.440
<v Speaker 5>large amount of money to be sponsored the Olympics. Then

0:33:32.480 --> 0:33:37.120
<v Speaker 5>there's another group of companies and brands that sponsor individual athletes.

0:33:37.400 --> 0:33:40.920
<v Speaker 5>They don't sponsor the games themselves, but they sponsor individual athletes.

0:33:41.120 --> 0:33:42.120
<v Speaker 3>Then there are.

0:33:41.920 --> 0:33:45.560
<v Speaker 5>Companies and brands that don't pay any sponsorship fees and

0:33:45.600 --> 0:33:49.160
<v Speaker 5>are just out there trying to capitalize on interesting marketing situations,

0:33:49.160 --> 0:33:52.280
<v Speaker 5>which really comprises a large group of companies, right. And

0:33:52.320 --> 0:33:56.600
<v Speaker 5>then they're individuals. Individuals have a lot more rights for

0:33:56.720 --> 0:34:00.239
<v Speaker 5>fair use because they are not using these trademarks in

0:34:00.400 --> 0:34:03.160
<v Speaker 5>commercial manners. If I want to go on an Instagram

0:34:03.160 --> 0:34:06.840
<v Speaker 5>account and just write a posting I love the Olympics,

0:34:06.880 --> 0:34:11.759
<v Speaker 5>I think it's awesome hashtag team USA. The likelihood that

0:34:11.840 --> 0:34:13.680
<v Speaker 5>the USOC is going to come after me, I.

0:34:13.640 --> 0:34:16.880
<v Speaker 2>Think it's pretty small also considering I don't really.

0:34:16.640 --> 0:34:20.400
<v Speaker 5>Have that any followers, it's not really making any intact

0:34:20.600 --> 0:34:24.040
<v Speaker 5>on anything. But companies who do it, it's a different

0:34:24.080 --> 0:34:27.800
<v Speaker 5>story because it's a commercial use on social media or

0:34:28.000 --> 0:34:31.640
<v Speaker 5>you know, in another forum. The middle sort of group

0:34:31.880 --> 0:34:37.400
<v Speaker 5>of brands who sponsor athletes but don't sponsor the games officially.

0:34:38.600 --> 0:34:42.799
<v Speaker 5>In recent years or recent Olympics, the IOC and the

0:34:42.960 --> 0:34:47.759
<v Speaker 5>USOC has created many, many rules for those types of

0:34:47.800 --> 0:34:55.879
<v Speaker 5>brands about when they can congratulate their athletes, how they

0:34:55.920 --> 0:34:59.040
<v Speaker 5>can care adu their athletes, how often they can post

0:34:59.160 --> 0:35:02.759
<v Speaker 5>during they call the blackout period. And it's a very

0:35:03.040 --> 0:35:06.640
<v Speaker 5>complex set of rules about you know, what they can

0:35:06.680 --> 0:35:08.799
<v Speaker 5>do and how they can do it, what imagery they

0:35:08.840 --> 0:35:11.640
<v Speaker 5>can use. Like I said, it's very complex, but they

0:35:11.640 --> 0:35:13.920
<v Speaker 5>do provide pretty good guidance on it.

0:35:13.960 --> 0:35:16.080
<v Speaker 1>Can AI be used in any way to get around

0:35:16.120 --> 0:35:17.480
<v Speaker 1>these AI.

0:35:17.320 --> 0:35:21.279
<v Speaker 5>Is obviously the hot topic of the year. I guess

0:35:21.480 --> 0:35:24.600
<v Speaker 5>it was clearly hot before that. But AI and marketing

0:35:24.920 --> 0:35:28.840
<v Speaker 5>can be fantastic. It can also be really dangerous legally,

0:35:29.440 --> 0:35:34.279
<v Speaker 5>and using AI to for example, clone of voice, that's

0:35:34.320 --> 0:35:37.280
<v Speaker 5>not going to get you around a rite of publicity claim.

0:35:37.480 --> 0:35:40.040
<v Speaker 5>It's not going to get you around any kind of

0:35:40.080 --> 0:35:43.480
<v Speaker 5>copyright claims or anything like that. You still have to

0:35:43.520 --> 0:35:47.520
<v Speaker 5>be mindful of the basic IP rights of different rights holders.

0:35:47.560 --> 0:35:50.560
<v Speaker 5>And just because you're using AI doesn't mean that you

0:35:50.600 --> 0:35:52.960
<v Speaker 5>can step back and say, oh, we didn't create this.

0:35:53.239 --> 0:35:56.400
<v Speaker 5>You know it's not us. And just because it's technically possible,

0:35:57.080 --> 0:36:00.120
<v Speaker 5>for example, to clone someone's voice, doesn't mean you have

0:36:00.160 --> 0:36:02.279
<v Speaker 5>their permission and you could still get food.

0:36:02.760 --> 0:36:08.240
<v Speaker 3>Any closing thoughts for marketers who fall in the last

0:36:08.520 --> 0:36:12.720
<v Speaker 3>bucket where they don't sponsor the games and they don't

0:36:12.760 --> 0:36:20.839
<v Speaker 3>sponsor a particular athlete, there's still opportunities to be involved in.

0:36:21.480 --> 0:36:25.440
<v Speaker 5>Marketing during the Olympics. You just have to be very careful. Obviously,

0:36:25.840 --> 0:36:27.799
<v Speaker 5>you can't use the trademarks, as we said, you can't

0:36:27.880 --> 0:36:30.880
<v Speaker 5>use footage, and you can't use images of athletes. But

0:36:31.360 --> 0:36:34.920
<v Speaker 5>that doesn't mean that your team can't be watching the

0:36:34.960 --> 0:36:39.160
<v Speaker 5>Olympics and you know, moving dynamically and creating really great

0:36:39.239 --> 0:36:42.399
<v Speaker 5>ads about you know what has happened. I think one

0:36:42.440 --> 0:36:47.520
<v Speaker 5>of the best examples sort of real time marketing happened

0:36:47.680 --> 0:36:49.680
<v Speaker 5>in the It's actually one of my favorites in the

0:36:49.880 --> 0:36:54.560
<v Speaker 5>twenty thirteen Super Bowl when the lights went out in

0:36:54.560 --> 0:36:58.320
<v Speaker 5>the middle of that Super Bowl, there's this very well

0:36:58.360 --> 0:37:02.520
<v Speaker 5>known now in marketing circle tweet that went out from Oreos.

0:37:02.640 --> 0:37:05.239
<v Speaker 5>They wrote a post that said something like power out,

0:37:05.280 --> 0:37:07.480
<v Speaker 5>you can still dunk in the dark. They didn't mention

0:37:07.719 --> 0:37:10.880
<v Speaker 5>Super Bowl, they didn't even mention big games, but the

0:37:11.160 --> 0:37:15.279
<v Speaker 5>tweet it went out like wildfire, and everybody picked it

0:37:15.360 --> 0:37:17.400
<v Speaker 5>up during the game and thought it was this great

0:37:17.640 --> 0:37:21.040
<v Speaker 5>marketing sensation. And they got so many impressions from it,

0:37:21.400 --> 0:37:24.239
<v Speaker 5>and they didn't step on anybody's IP rights. It was

0:37:24.280 --> 0:37:28.719
<v Speaker 5>a really great piece of marketing. There's another one, specifically

0:37:28.760 --> 0:37:30.960
<v Speaker 5>from the Olympics that I always liked to cite to

0:37:31.120 --> 0:37:36.919
<v Speaker 5>as a good example. Nike has an ad where they

0:37:36.920 --> 0:37:40.080
<v Speaker 5>have a picture of a boy standing on one of

0:37:40.120 --> 0:37:45.040
<v Speaker 5>those platforms above a very large pool that you often see,

0:37:45.200 --> 0:37:47.400
<v Speaker 5>you know, in the diving competition in the Olympics, and

0:37:47.480 --> 0:37:49.560
<v Speaker 5>it's a small boy and we just see his back

0:37:49.920 --> 0:37:53.040
<v Speaker 5>and it says, find your greatness. It's not using anybody

0:37:53.080 --> 0:37:55.760
<v Speaker 5>else's IP You're not having an image of a famous

0:37:55.800 --> 0:37:59.959
<v Speaker 5>diver on the platform. There's no flags, there's no Olympic trade,

0:38:00.480 --> 0:38:03.879
<v Speaker 5>but you get the look and the feel and the

0:38:03.920 --> 0:38:06.399
<v Speaker 5>spirit of the Olympics in there and I think it's

0:38:06.440 --> 0:38:07.560
<v Speaker 5>such a great ad.

0:38:08.120 --> 0:38:12.120
<v Speaker 1>Some great examples, Thanks so much, Fara. That's Fara, Soondergy

0:38:12.480 --> 0:38:14.960
<v Speaker 1>of Dorsey and Whitney. And that's it for this edition

0:38:15.000 --> 0:38:18.040
<v Speaker 1>of the Bloomberg Law Podcast. Remember you can always get

0:38:18.040 --> 0:38:20.759
<v Speaker 1>the latest legal news by subscribing and listening to the

0:38:20.800 --> 0:38:24.840
<v Speaker 1>show on Apple Podcasts, Spotify, and at Bloomberg dot com,

0:38:24.880 --> 0:38:29.120
<v Speaker 1>slash podcast, slash Law. I'm June Grosso and this is

0:38:29.160 --> 0:38:29.759
<v Speaker 1>Bloomberg