WEBVTT - Black Eyed Peas Artist/Entrepreneur Will.I.Am Talks AI

0:00:02.360 --> 0:00:06.680
<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news.

0:00:06.840 --> 0:00:09.480
<v Speaker 2>Of course, a lot of people jumping into the AI space,

0:00:09.760 --> 0:00:12.680
<v Speaker 2>some with some wack ideas and some with some creative ones.

0:00:12.840 --> 0:00:13.920
<v Speaker 1>Including our next guest.

0:00:13.920 --> 0:00:17.560
<v Speaker 2>Seven time Grammy winner Will I Am is using artificial

0:00:17.600 --> 0:00:21.200
<v Speaker 2>intelligence to amplify the listening experience.

0:00:21.560 --> 0:00:23.360
<v Speaker 1>He's launching a new feature to his.

0:00:23.480 --> 0:00:28.440
<v Speaker 2>Fyi dot ai platform called Radio Fyi. It's an interactive

0:00:28.480 --> 0:00:33.440
<v Speaker 2>tool that allows listeners to chat and personalize a radio interface.

0:00:33.840 --> 0:00:35.440
<v Speaker 2>So let's get it started with the man of the

0:00:35.479 --> 0:00:37.640
<v Speaker 2>hour joining us right now is Will I Am? Of course,

0:00:37.840 --> 0:00:39.480
<v Speaker 2>you know I'm as a founder of the Black Eyed

0:00:39.479 --> 0:00:41.440
<v Speaker 2>Peace music group. How you doing well, Great to have

0:00:41.520 --> 0:00:43.240
<v Speaker 2>you here, Love the glasses.

0:00:43.960 --> 0:00:46.360
<v Speaker 1>Talk to me about how the radio.

0:00:46.120 --> 0:00:48.320
<v Speaker 2>Listening and experience and really just the music listening and

0:00:48.400 --> 0:00:51.880
<v Speaker 2>experience changes with something like radio Fyi.

0:00:53.159 --> 0:00:56.440
<v Speaker 3>Yeah, if you think about radio, radio change my life.

0:00:56.920 --> 0:01:01.440
<v Speaker 3>Right now, there's millions of cars being deployed and being made,

0:01:01.560 --> 0:01:04.480
<v Speaker 3>and if you think about, like as we speak, somebody's

0:01:04.520 --> 0:01:09.479
<v Speaker 3>putting an FM AM antenna into a car because people

0:01:09.560 --> 0:01:13.119
<v Speaker 3>still listen to radio and radio hasn't been innovated since

0:01:13.160 --> 0:01:16.839
<v Speaker 3>satellite radio. And so now with our architecture, we're able

0:01:16.880 --> 0:01:22.280
<v Speaker 3>to allow the listener to engage with the presentation. It's

0:01:22.319 --> 0:01:26.120
<v Speaker 3>no longer a one way street, or sometimes at half

0:01:26.120 --> 0:01:28.040
<v Speaker 3>of a street. When you're able to call into a station.

0:01:29.520 --> 0:01:34.319
<v Speaker 3>This radio architecture allows for one to many, so millions

0:01:34.319 --> 0:01:36.840
<v Speaker 3>of conversations at the same time, during the same segment,

0:01:38.200 --> 0:01:41.679
<v Speaker 3>for as deep of a conversational tree that you want

0:01:41.680 --> 0:01:43.880
<v Speaker 3>to take it towards.

0:01:43.880 --> 0:01:45.440
<v Speaker 4>So you can turn the radio.

0:01:45.200 --> 0:01:48.480
<v Speaker 3>Station to a politics station, a sports station, you can

0:01:48.560 --> 0:01:52.080
<v Speaker 3>ask any question at any time about the song, about

0:01:52.240 --> 0:01:54.160
<v Speaker 3>current events, breaking news.

0:01:54.480 --> 0:01:55.760
<v Speaker 4>It's truly transformational.

0:01:55.960 --> 0:01:57.200
<v Speaker 1>Well, that's what I'm curious about.

0:01:57.280 --> 0:01:58.760
<v Speaker 2>I mean, I think we're around the same age, So

0:01:58.760 --> 0:02:00.320
<v Speaker 2>I grew up at a time when you did have

0:02:00.320 --> 0:02:03.560
<v Speaker 2>a little bit more interaction with radio DJs, whether it's

0:02:03.560 --> 0:02:05.800
<v Speaker 2>calling in or just being able to really connect with

0:02:05.840 --> 0:02:07.600
<v Speaker 2>them in a way that I think has been lost

0:02:07.640 --> 0:02:11.200
<v Speaker 2>at least with normal sort of you know, terrestrial radio here.

0:02:11.560 --> 0:02:13.520
<v Speaker 1>How is this going to compete though, with.

0:02:13.880 --> 0:02:17.320
<v Speaker 2>The Spotify's and the streaming platforms and the social media

0:02:17.400 --> 0:02:20.079
<v Speaker 2>platforms that I think have grabbed the attention certainly in

0:02:20.160 --> 0:02:21.880
<v Speaker 2>my household of my kids.

0:02:22.960 --> 0:02:26.880
<v Speaker 3>So okay, we are assuming that radio is the same

0:02:26.919 --> 0:02:29.680
<v Speaker 3>as streaming just because it's playing music when.

0:02:29.480 --> 0:02:32.720
<v Speaker 4>It actually an actuality. That's not what radio is.

0:02:33.480 --> 0:02:37.800
<v Speaker 3>As much as radio is about music, it's more about

0:02:38.000 --> 0:02:40.280
<v Speaker 3>local what's happening in your community.

0:02:41.240 --> 0:02:42.120
<v Speaker 4>And I don't know the.

0:02:42.080 --> 0:02:44.280
<v Speaker 3>Last time I listened to Spotify, and I've figured out,

0:02:44.720 --> 0:02:46.880
<v Speaker 3>you know, when it's raining or what's going on or

0:02:46.919 --> 0:02:51.160
<v Speaker 3>what just broke, that's not Spotify. Spotify is, you know,

0:02:51.200 --> 0:02:55.480
<v Speaker 3>the world's jukebox. Radio is what's happening in my community

0:02:55.560 --> 0:02:57.799
<v Speaker 3>that's going to impact my life as I'm going from

0:02:57.800 --> 0:03:00.240
<v Speaker 3>point A to point B, or when you're at home

0:03:00.440 --> 0:03:01.440
<v Speaker 3>listening to the radio.

0:03:01.840 --> 0:03:03.480
<v Speaker 4>And so what we wanted to do is.

0:03:03.639 --> 0:03:10.239
<v Speaker 3>Take that concept and expanded a thousand folde to where

0:03:11.200 --> 0:03:15.560
<v Speaker 3>a person can not only learn about what's happening locally, but.

0:03:15.520 --> 0:03:18.360
<v Speaker 4>Globally at will whenever it is.

0:03:18.360 --> 0:03:20.280
<v Speaker 3>They want to talk about it, however, they want to

0:03:20.280 --> 0:03:25.720
<v Speaker 3>twist and turn their interests and turn it into meaningful action.

0:03:27.040 --> 0:03:29.840
<v Speaker 3>And we're here at Dreamforce. We're about to put a

0:03:29.840 --> 0:03:31.040
<v Speaker 3>sales portal on radio.

0:03:31.760 --> 0:03:34.040
<v Speaker 4>Last time I checked, I have music on Spotify.

0:03:35.120 --> 0:03:37.520
<v Speaker 3>When people were listening to our songs on Spotify, they

0:03:37.520 --> 0:03:41.800
<v Speaker 3>can't ask the song what I meant by that lyric?

0:03:43.560 --> 0:03:44.920
<v Speaker 4>And with this architecture.

0:03:44.960 --> 0:03:49.480
<v Speaker 3>It also allows for artists to dream up and make

0:03:49.800 --> 0:03:55.440
<v Speaker 3>amazing stations for deeper engagement. But just because it's mutic

0:03:55.720 --> 0:03:58.600
<v Speaker 3>does not mean it's the same experience. Spotify is that

0:03:58.720 --> 0:04:01.000
<v Speaker 3>this was a concert a conscious not the same as radio,

0:04:01.280 --> 0:04:03.480
<v Speaker 3>and radio is not the same as listening to music

0:04:03.520 --> 0:04:06.720
<v Speaker 3>at home back in the day when we had CDs

0:04:06.760 --> 0:04:07.520
<v Speaker 3>and record players.

0:04:07.640 --> 0:04:09.280
<v Speaker 4>It's never going to get back to that. It's going

0:04:09.360 --> 0:04:10.440
<v Speaker 4>to go to something.

0:04:10.440 --> 0:04:15.240
<v Speaker 3>Even deeper, more engagement, and that's what we aim to

0:04:15.280 --> 0:04:16.000
<v Speaker 3>do with radio.

0:04:16.040 --> 0:04:18.640
<v Speaker 2>Do fyi it feels a little Blade Runner in twenty

0:04:18.680 --> 0:04:19.440
<v Speaker 2>forty nine ish?

0:04:19.800 --> 0:04:21.080
<v Speaker 1>Well, is that what it's going to be?

0:04:21.200 --> 0:04:21.279
<v Speaker 2>Like?

0:04:21.480 --> 0:04:24.000
<v Speaker 1>Sort of personalized DJ? And you maybe you change that

0:04:24.080 --> 0:04:24.719
<v Speaker 1>DJ every.

0:04:24.600 --> 0:04:28.719
<v Speaker 3>Day, you know, if you want to change DJ every day,

0:04:30.240 --> 0:04:30.960
<v Speaker 3>not really a DJ.

0:04:31.040 --> 0:04:32.240
<v Speaker 4>It's the entire experience.

0:04:34.000 --> 0:04:37.080
<v Speaker 3>It's the DJ, it's the segments, it's the subject matter.

0:04:38.160 --> 0:04:40.560
<v Speaker 3>For example, you guys report the news all the time.

0:04:40.600 --> 0:04:42.880
<v Speaker 3>There's listeners that are like, what is it? What are

0:04:42.880 --> 0:04:44.760
<v Speaker 3>they talking about on that segment? So what do they do?

0:04:44.800 --> 0:04:47.680
<v Speaker 3>They take to Reddit, they take to Twitter, and they

0:04:47.720 --> 0:04:48.400
<v Speaker 3>find out more.

0:04:48.480 --> 0:04:49.160
<v Speaker 4>They research.

0:04:49.640 --> 0:04:53.880
<v Speaker 3>But now when something is presented, I could just say, hey, what.

0:04:53.920 --> 0:04:56.520
<v Speaker 4>Do you mean by that. Yeah, can you explain that more?

0:04:57.880 --> 0:05:01.640
<v Speaker 4>How does that affect me? How does that affect community? Right?

0:05:01.720 --> 0:05:05.920
<v Speaker 3>So this concept of a one way push that.

0:05:05.680 --> 0:05:06.839
<v Speaker 4>That's not what tomorrow looks like.

0:05:07.120 --> 0:05:10.000
<v Speaker 3>And it's not sci fi like Blade Runner some some

0:05:10.160 --> 0:05:11.679
<v Speaker 3>far off distant time.

0:05:12.279 --> 0:05:14.119
<v Speaker 4>This is right now, Yeah for sure?

0:05:14.240 --> 0:05:16.400
<v Speaker 1>Yeah, exactly how are you going to monetize it? Will

0:05:16.400 --> 0:05:17.800
<v Speaker 1>people pay for this experience?

0:05:19.760 --> 0:05:23.960
<v Speaker 3>Will monetize it with new uh AD units? So with

0:05:24.200 --> 0:05:27.400
<v Speaker 3>every new innovation comes new ways to monetize.

0:05:27.720 --> 0:05:31.400
<v Speaker 4>So right now you're going to break to commercial and

0:05:31.520 --> 0:05:32.880
<v Speaker 4>that commercial.

0:05:34.000 --> 0:05:36.040
<v Speaker 3>Is going to be maybe maybe people paid attention to

0:05:36.080 --> 0:05:41.800
<v Speaker 3>the commercial, maybe it translated to some sell right in

0:05:41.839 --> 0:05:44.120
<v Speaker 3>this case, if you're interested in that, you then will

0:05:44.160 --> 0:05:44.880
<v Speaker 3>then ask like.

0:05:44.920 --> 0:05:47.479
<v Speaker 4>Yo, yo, uh, tell me more about this product.

0:05:48.200 --> 0:05:50.839
<v Speaker 3>And now now that the system is your sales agent,

0:05:51.760 --> 0:05:55.680
<v Speaker 3>so everything everything is going to change with you know,

0:05:55.720 --> 0:05:56.760
<v Speaker 3>this type of architecture.

0:05:56.800 --> 0:05:59.039
<v Speaker 4>And I'm so happy that you know, we had.

0:05:58.920 --> 0:06:02.200
<v Speaker 3>The insight and the skills and the talent to be

0:06:02.200 --> 0:06:05.400
<v Speaker 3>able to materialize this ideation and deploy.

0:06:05.440 --> 0:06:06.920
<v Speaker 2>Why why do you think it's taking us so long

0:06:06.960 --> 0:06:08.599
<v Speaker 2>to get here? I mean, I was looking at the

0:06:08.600 --> 0:06:13.000
<v Speaker 2>title of your dream Force speech, The Dawn of intelligent media.

0:06:13.320 --> 0:06:15.440
<v Speaker 2>I mean, on the surface, it makes a lot of sense,

0:06:15.760 --> 0:06:17.919
<v Speaker 2>but I would assume there's a cost associated with this,

0:06:17.960 --> 0:06:20.800
<v Speaker 2>and obviously just a reticence among legacy media to embrace

0:06:20.839 --> 0:06:23.000
<v Speaker 2>anything new. But why have it taken us so long

0:06:23.080 --> 0:06:24.119
<v Speaker 2>to sort of get to this point?

0:06:25.520 --> 0:06:27.320
<v Speaker 4>It took it. It took us this long to get

0:06:27.320 --> 0:06:27.880
<v Speaker 4>to the point.

0:06:28.160 --> 0:06:31.800
<v Speaker 3>And thank God, salute all the folks at the transform

0:06:32.080 --> 0:06:35.480
<v Speaker 3>that that wrote that transformform paper. Attention is everything over

0:06:35.480 --> 0:06:38.239
<v Speaker 3>at Google, all that Google research, and thank you Sam

0:06:38.279 --> 0:06:42.400
<v Speaker 3>Altman and the uh open Ai team for implementing, you know,

0:06:42.839 --> 0:06:46.080
<v Speaker 3>the research of that paper to create GPT and the

0:06:46.080 --> 0:06:49.960
<v Speaker 3>T and GPT stands for the transformer. So that revolution

0:06:50.200 --> 0:06:53.640
<v Speaker 3>really gave us this catapult moment that we're that we're

0:06:53.640 --> 0:06:54.360
<v Speaker 3>experiencing here.

0:06:55.279 --> 0:06:59.280
<v Speaker 4>But let's let's look at you know, my industry, my

0:06:59.480 --> 0:07:00.799
<v Speaker 4>my the other.

0:07:00.640 --> 0:07:02.880
<v Speaker 3>Hat that I that I wore where I enter this

0:07:02.960 --> 0:07:06.960
<v Speaker 3>space from, and that's the world of music. The record

0:07:07.000 --> 0:07:09.680
<v Speaker 3>industry created a whole new type of music.

0:07:10.480 --> 0:07:12.920
<v Speaker 4>It's the reason why there's classical music.

0:07:14.240 --> 0:07:17.640
<v Speaker 3>But when classical music was classical music, folks that were

0:07:17.680 --> 0:07:20.480
<v Speaker 3>making it were not like, yo, I'm making classical music.

0:07:20.520 --> 0:07:23.360
<v Speaker 4>It wasn't classical it just was music.

0:07:24.800 --> 0:07:27.280
<v Speaker 3>And then when the record industry came, they had to

0:07:27.320 --> 0:07:31.240
<v Speaker 3>differentiate this style of music making and music experience from

0:07:31.360 --> 0:07:34.840
<v Speaker 3>that style of music making and that musical experience to

0:07:34.880 --> 0:07:38.160
<v Speaker 3>the point where they deem that and call that classical music.

0:07:38.840 --> 0:07:40.960
<v Speaker 3>And we're going to see the same thing for this

0:07:41.160 --> 0:07:44.120
<v Speaker 3>intersection and this renaissance that we're going to experience. Now,

0:07:44.400 --> 0:07:48.240
<v Speaker 3>that's going to be a you know, the Unfortunately the

0:07:48.360 --> 0:07:53.960
<v Speaker 3>past recorded music is the past, and it hurts my heart,

0:07:54.400 --> 0:07:58.080
<v Speaker 3>but it also excites me because now it's time for

0:07:58.120 --> 0:08:01.960
<v Speaker 3>the dreamers. It's time for the innovators to dream. What

0:08:02.320 --> 0:08:06.240
<v Speaker 3>is the new experience, what's the new way of songwriting?

0:08:06.640 --> 0:08:09.240
<v Speaker 3>What's the new way of song listening? So you mean

0:08:09.280 --> 0:08:11.960
<v Speaker 3>to tell me with AI that we're going to mimic

0:08:12.080 --> 0:08:13.480
<v Speaker 3>how we used to do music.

0:08:13.760 --> 0:08:16.360
<v Speaker 4>Ay, guy is gonna do a better job of that. Yeah,

0:08:16.400 --> 0:08:19.360
<v Speaker 4>well this is going to be a great mimicker. But

0:08:20.040 --> 0:08:25.320
<v Speaker 4>right now it's not the dreamer. Yeah, AI dreaming new

0:08:25.360 --> 0:08:28.680
<v Speaker 4>things up from nowhere. That's our new network. That's what

0:08:28.720 --> 0:08:32.080
<v Speaker 4>we do. So creators will always be needed in this space.

0:08:32.640 --> 0:08:37.760
<v Speaker 3>And I try to push myself to be that innovator,

0:08:38.200 --> 0:08:42.439
<v Speaker 3>creator around the tools, putting teams together to id eate

0:08:42.640 --> 0:08:44.599
<v Speaker 3>and materialize ideations.

0:08:44.720 --> 0:08:46.599
<v Speaker 2>All right, well, well, this is an exciting time we

0:08:46.720 --> 0:08:48.640
<v Speaker 2>live in and an exciting product and from one of

0:08:48.640 --> 0:08:51.320
<v Speaker 2>the great creative minds of course in the music and

0:08:51.400 --> 0:08:53.600
<v Speaker 2>quite frankly in the tech space as well. Are thanks

0:08:53.679 --> 0:08:55.200
<v Speaker 2>there to will I Am, of course, the founder and

0:08:55.320 --> 0:09:00.000
<v Speaker 2>CEO of Fyi dot Ai new product Radio Fyi, hitting

0:09:00.200 --> 0:09:00.559
<v Speaker 2>just now.