Speaker 1: Bloomberg Audio Studios, podcasts, radio news.
Speaker 2: Of course, a lot of people jumping into the AI space,
Speaker 2: some with some wack ideas and some with some creative ones.
Speaker 1: Including our next guest.
Speaker 2: Seven time Grammy winner Will I Am is using artificial
Speaker 2: intelligence to amplify the listening experience.
Speaker 1: He's launching a new feature to his.
Speaker 2: Fyi dot ai platform called Radio Fyi. It's an interactive
Speaker 2: tool that allows listeners to chat and personalize a radio interface.
Speaker 2: So let's get it started with the man of the
Speaker 2: hour joining us right now is Will I Am? Of course,
Speaker 2: you know I'm as a founder of the Black Eyed
Speaker 2: Peace music group. How you doing well, Great to have
Speaker 2: you here, Love the glasses.
Speaker 1: Talk to me about how the radio.
Speaker 2: Listening and experience and really just the music listening and
Speaker 2: experience changes with something like radio Fyi.
Speaker 3: Yeah, if you think about radio, radio change my life.
Speaker 3: Right now, there's millions of cars being deployed and being made,
Speaker 3: and if you think about, like as we speak, somebody's
Speaker 3: putting an FM AM antenna into a car because people
Speaker 3: still listen to radio and radio hasn't been innovated since
Speaker 3: satellite radio. And so now with our architecture, we're able
Speaker 3: to allow the listener to engage with the presentation. It's
Speaker 3: no longer a one way street, or sometimes at half
Speaker 3: of a street. When you're able to call into a station.
Speaker 3: This radio architecture allows for one to many, so millions
Speaker 3: of conversations at the same time, during the same segment,
Speaker 3: for as deep of a conversational tree that you want
Speaker 3: to take it towards.
Speaker 4: So you can turn the radio.
Speaker 3: Station to a politics station, a sports station, you can
Speaker 3: ask any question at any time about the song, about
Speaker 3: current events, breaking news.
Speaker 4: It's truly transformational.
Speaker 1: Well, that's what I'm curious about.
Speaker 2: I mean, I think we're around the same age, So
Speaker 2: I grew up at a time when you did have
Speaker 2: a little bit more interaction with radio DJs, whether it's
Speaker 2: calling in or just being able to really connect with
Speaker 2: them in a way that I think has been lost
Speaker 2: at least with normal sort of you know, terrestrial radio here.
Speaker 1: How is this going to compete though, with.
Speaker 2: The Spotify's and the streaming platforms and the social media
Speaker 2: platforms that I think have grabbed the attention certainly in
Speaker 2: my household of my kids.
Speaker 3: So okay, we are assuming that radio is the same
Speaker 3: as streaming just because it's playing music when.
Speaker 4: It actually an actuality. That's not what radio is.
Speaker 3: As much as radio is about music, it's more about
Speaker 3: local what's happening in your community.
Speaker 4: And I don't know the.
Speaker 3: Last time I listened to Spotify, and I've figured out,
Speaker 3: you know, when it's raining or what's going on or
Speaker 3: what just broke, that's not Spotify. Spotify is, you know,
Speaker 3: the world's jukebox. Radio is what's happening in my community
Speaker 3: that's going to impact my life as I'm going from
Speaker 3: point A to point B, or when you're at home
Speaker 3: listening to the radio.
Speaker 4: And so what we wanted to do is.
Speaker 3: Take that concept and expanded a thousand folde to where
Speaker 3: a person can not only learn about what's happening locally, but.
Speaker 4: Globally at will whenever it is.
Speaker 3: They want to talk about it, however, they want to
Speaker 3: twist and turn their interests and turn it into meaningful action.
Speaker 3: And we're here at Dreamforce. We're about to put a
Speaker 3: sales portal on radio.
Speaker 4: Last time I checked, I have music on Spotify.
Speaker 3: When people were listening to our songs on Spotify, they
Speaker 3: can't ask the song what I meant by that lyric?
Speaker 4: And with this architecture.
Speaker 3: It also allows for artists to dream up and make
Speaker 3: amazing stations for deeper engagement. But just because it's mutic
Speaker 3: does not mean it's the same experience. Spotify is that
Speaker 3: this was a concert a conscious not the same as radio,
Speaker 3: and radio is not the same as listening to music
Speaker 3: at home back in the day when we had CDs
Speaker 3: and record players.
Speaker 4: It's never going to get back to that. It's going
Speaker 4: to go to something.
Speaker 3: Even deeper, more engagement, and that's what we aim to
Speaker 3: do with radio.
Speaker 2: Do fyi it feels a little Blade Runner in twenty
Speaker 2: forty nine ish?
Speaker 1: Well, is that what it's going to be?
Speaker 2: Like?
Speaker 1: Sort of personalized DJ? And you maybe you change that
Speaker 1: DJ every.
Speaker 3: Day, you know, if you want to change DJ every day,
Speaker 3: not really a DJ.
Speaker 4: It's the entire experience.
Speaker 3: It's the DJ, it's the segments, it's the subject matter.
Speaker 3: For example, you guys report the news all the time.
Speaker 3: There's listeners that are like, what is it? What are
Speaker 3: they talking about on that segment? So what do they do?
Speaker 3: They take to Reddit, they take to Twitter, and they
Speaker 3: find out more.
Speaker 4: They research.
Speaker 3: But now when something is presented, I could just say, hey, what.
Speaker 4: Do you mean by that. Yeah, can you explain that more?
Speaker 4: How does that affect me? How does that affect community? Right?
Speaker 3: So this concept of a one way push that.
Speaker 4: That's not what tomorrow looks like.
Speaker 3: And it's not sci fi like Blade Runner some some
Speaker 3: far off distant time.
Speaker 4: This is right now, Yeah for sure?
Speaker 1: Yeah, exactly how are you going to monetize it? Will
Speaker 1: people pay for this experience?
Speaker 3: Will monetize it with new uh AD units? So with
Speaker 3: every new innovation comes new ways to monetize.
Speaker 4: So right now you're going to break to commercial and
Speaker 4: that commercial.
Speaker 3: Is going to be maybe maybe people paid attention to
Speaker 3: the commercial, maybe it translated to some sell right in
Speaker 3: this case, if you're interested in that, you then will
Speaker 3: then ask like.
Speaker 4: Yo, yo, uh, tell me more about this product.
Speaker 3: And now now that the system is your sales agent,
Speaker 3: so everything everything is going to change with you know,
Speaker 3: this type of architecture.
Speaker 4: And I'm so happy that you know, we had.
Speaker 3: The insight and the skills and the talent to be
Speaker 3: able to materialize this ideation and deploy.
Speaker 2: Why why do you think it's taking us so long
Speaker 2: to get here? I mean, I was looking at the
Speaker 2: title of your dream Force speech, The Dawn of intelligent media.
Speaker 2: I mean, on the surface, it makes a lot of sense,
Speaker 2: but I would assume there's a cost associated with this,
Speaker 2: and obviously just a reticence among legacy media to embrace
Speaker 2: anything new. But why have it taken us so long
Speaker 2: to sort of get to this point?
Speaker 4: It took it. It took us this long to get
Speaker 4: to the point.
Speaker 3: And thank God, salute all the folks at the transform
Speaker 3: that that wrote that transformform paper. Attention is everything over
Speaker 3: at Google, all that Google research, and thank you Sam
Speaker 3: Altman and the uh open Ai team for implementing, you know,
Speaker 3: the research of that paper to create GPT and the
Speaker 3: T and GPT stands for the transformer. So that revolution
Speaker 3: really gave us this catapult moment that we're that we're
Speaker 3: experiencing here.
Speaker 4: But let's let's look at you know, my industry, my
Speaker 4: my the other.
Speaker 3: Hat that I that I wore where I enter this
Speaker 3: space from, and that's the world of music. The record
Speaker 3: industry created a whole new type of music.
Speaker 4: It's the reason why there's classical music.
Speaker 3: But when classical music was classical music, folks that were
Speaker 3: making it were not like, yo, I'm making classical music.
Speaker 4: It wasn't classical it just was music.
Speaker 3: And then when the record industry came, they had to
Speaker 3: differentiate this style of music making and music experience from
Speaker 3: that style of music making and that musical experience to
Speaker 3: the point where they deem that and call that classical music.
Speaker 3: And we're going to see the same thing for this
Speaker 3: intersection and this renaissance that we're going to experience. Now,
Speaker 3: that's going to be a you know, the Unfortunately the
Speaker 3: past recorded music is the past, and it hurts my heart,
Speaker 3: but it also excites me because now it's time for
Speaker 3: the dreamers. It's time for the innovators to dream. What
Speaker 3: is the new experience, what's the new way of songwriting?
Speaker 3: What's the new way of song listening? So you mean
Speaker 3: to tell me with AI that we're going to mimic
Speaker 3: how we used to do music.
Speaker 4: Ay, guy is gonna do a better job of that. Yeah,
Speaker 4: well this is going to be a great mimicker. But
Speaker 4: right now it's not the dreamer. Yeah, AI dreaming new
Speaker 4: things up from nowhere. That's our new network. That's what
Speaker 4: we do. So creators will always be needed in this space.
Speaker 3: And I try to push myself to be that innovator,
Speaker 3: creator around the tools, putting teams together to id eate
Speaker 3: and materialize ideations.
Speaker 2: All right, well, well, this is an exciting time we
Speaker 2: live in and an exciting product and from one of
Speaker 2: the great creative minds of course in the music and
Speaker 2: quite frankly in the tech space as well. Are thanks
Speaker 2: there to will I Am, of course, the founder and
Speaker 2: CEO of Fyi dot Ai new product Radio Fyi, hitting
Speaker 2: just now.