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Speaker 1: Bloomberg Audio Studios, podcasts, radio news.

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Speaker 2: Of course, a lot of people jumping into the AI space,

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Speaker 2: some with some wack ideas and some with some creative ones.

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Speaker 1: Including our next guest.

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Speaker 2: Seven time Grammy winner Will I Am is using artificial

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Speaker 2: intelligence to amplify the listening experience.

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Speaker 1: He's launching a new feature to his.

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Speaker 2: Fyi dot ai platform called Radio Fyi. It's an interactive

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Speaker 2: tool that allows listeners to chat and personalize a radio interface.

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Speaker 2: So let's get it started with the man of the

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Speaker 2: hour joining us right now is Will I Am? Of course,

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Speaker 2: you know I'm as a founder of the Black Eyed

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Speaker 2: Peace music group. How you doing well, Great to have

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Speaker 2: you here, Love the glasses.

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Speaker 1: Talk to me about how the radio.

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Speaker 2: Listening and experience and really just the music listening and

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Speaker 2: experience changes with something like radio Fyi.

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Speaker 3: Yeah, if you think about radio, radio change my life.

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Speaker 3: Right now, there's millions of cars being deployed and being made,

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Speaker 3: and if you think about, like as we speak, somebody's

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Speaker 3: putting an FM AM antenna into a car because people

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Speaker 3: still listen to radio and radio hasn't been innovated since

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Speaker 3: satellite radio. And so now with our architecture, we're able

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Speaker 3: to allow the listener to engage with the presentation. It's

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Speaker 3: no longer a one way street, or sometimes at half

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Speaker 3: of a street. When you're able to call into a station.

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Speaker 3: This radio architecture allows for one to many, so millions

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Speaker 3: of conversations at the same time, during the same segment,

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Speaker 3: for as deep of a conversational tree that you want

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Speaker 3: to take it towards.

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Speaker 4: So you can turn the radio.

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Speaker 3: Station to a politics station, a sports station, you can

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Speaker 3: ask any question at any time about the song, about

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Speaker 3: current events, breaking news.

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Speaker 4: It's truly transformational.

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Speaker 1: Well, that's what I'm curious about.

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Speaker 2: I mean, I think we're around the same age, So

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Speaker 2: I grew up at a time when you did have

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Speaker 2: a little bit more interaction with radio DJs, whether it's

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Speaker 2: calling in or just being able to really connect with

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Speaker 2: them in a way that I think has been lost

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Speaker 2: at least with normal sort of you know, terrestrial radio here.

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Speaker 1: How is this going to compete though, with.

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Speaker 2: The Spotify's and the streaming platforms and the social media

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Speaker 2: platforms that I think have grabbed the attention certainly in

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Speaker 2: my household of my kids.

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Speaker 3: So okay, we are assuming that radio is the same

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Speaker 3: as streaming just because it's playing music when.

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Speaker 4: It actually an actuality. That's not what radio is.

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Speaker 3: As much as radio is about music, it's more about

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Speaker 3: local what's happening in your community.

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Speaker 4: And I don't know the.

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Speaker 3: Last time I listened to Spotify, and I've figured out,

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Speaker 3: you know, when it's raining or what's going on or

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Speaker 3: what just broke, that's not Spotify. Spotify is, you know,

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Speaker 3: the world's jukebox. Radio is what's happening in my community

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Speaker 3: that's going to impact my life as I'm going from

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Speaker 3: point A to point B, or when you're at home

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Speaker 3: listening to the radio.

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Speaker 4: And so what we wanted to do is.

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Speaker 3: Take that concept and expanded a thousand folde to where

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Speaker 3: a person can not only learn about what's happening locally, but.

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Speaker 4: Globally at will whenever it is.

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Speaker 3: They want to talk about it, however, they want to

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Speaker 3: twist and turn their interests and turn it into meaningful action.

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Speaker 3: And we're here at Dreamforce. We're about to put a

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Speaker 3: sales portal on radio.

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Speaker 4: Last time I checked, I have music on Spotify.

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Speaker 3: When people were listening to our songs on Spotify, they

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Speaker 3: can't ask the song what I meant by that lyric?

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Speaker 4: And with this architecture.

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Speaker 3: It also allows for artists to dream up and make

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Speaker 3: amazing stations for deeper engagement. But just because it's mutic

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Speaker 3: does not mean it's the same experience. Spotify is that

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Speaker 3: this was a concert a conscious not the same as radio,

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Speaker 3: and radio is not the same as listening to music

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Speaker 3: at home back in the day when we had CDs

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Speaker 3: and record players.

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Speaker 4: It's never going to get back to that. It's going

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Speaker 4: to go to something.

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Speaker 3: Even deeper, more engagement, and that's what we aim to

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Speaker 3: do with radio.

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Speaker 2: Do fyi it feels a little Blade Runner in twenty

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Speaker 2: forty nine ish?

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Speaker 1: Well, is that what it's going to be?

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Speaker 2: Like?

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Speaker 1: Sort of personalized DJ? And you maybe you change that

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Speaker 1: DJ every.

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Speaker 3: Day, you know, if you want to change DJ every day,

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Speaker 3: not really a DJ.

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Speaker 4: It's the entire experience.

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Speaker 3: It's the DJ, it's the segments, it's the subject matter.

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Speaker 3: For example, you guys report the news all the time.

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Speaker 3: There's listeners that are like, what is it? What are

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Speaker 3: they talking about on that segment? So what do they do?

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Speaker 3: They take to Reddit, they take to Twitter, and they

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Speaker 3: find out more.

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Speaker 4: They research.

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Speaker 3: But now when something is presented, I could just say, hey, what.

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Speaker 4: Do you mean by that. Yeah, can you explain that more?

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Speaker 4: How does that affect me? How does that affect community? Right?

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Speaker 3: So this concept of a one way push that.

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Speaker 4: That's not what tomorrow looks like.

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Speaker 3: And it's not sci fi like Blade Runner some some

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Speaker 3: far off distant time.

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Speaker 4: This is right now, Yeah for sure?

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Speaker 1: Yeah, exactly how are you going to monetize it? Will

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Speaker 1: people pay for this experience?

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Speaker 3: Will monetize it with new uh AD units? So with

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Speaker 3: every new innovation comes new ways to monetize.

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Speaker 4: So right now you're going to break to commercial and

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Speaker 4: that commercial.

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Speaker 3: Is going to be maybe maybe people paid attention to

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Speaker 3: the commercial, maybe it translated to some sell right in

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Speaker 3: this case, if you're interested in that, you then will

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Speaker 3: then ask like.

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Speaker 4: Yo, yo, uh, tell me more about this product.

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Speaker 3: And now now that the system is your sales agent,

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Speaker 3: so everything everything is going to change with you know,

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Speaker 3: this type of architecture.

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Speaker 4: And I'm so happy that you know, we had.

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Speaker 3: The insight and the skills and the talent to be

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Speaker 3: able to materialize this ideation and deploy.

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Speaker 2: Why why do you think it's taking us so long

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Speaker 2: to get here? I mean, I was looking at the

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Speaker 2: title of your dream Force speech, The Dawn of intelligent media.

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Speaker 2: I mean, on the surface, it makes a lot of sense,

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Speaker 2: but I would assume there's a cost associated with this,

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Speaker 2: and obviously just a reticence among legacy media to embrace

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Speaker 2: anything new. But why have it taken us so long

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Speaker 2: to sort of get to this point?

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Speaker 4: It took it. It took us this long to get

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Speaker 4: to the point.

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Speaker 3: And thank God, salute all the folks at the transform

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Speaker 3: that that wrote that transformform paper. Attention is everything over

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Speaker 3: at Google, all that Google research, and thank you Sam

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Speaker 3: Altman and the uh open Ai team for implementing, you know,

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Speaker 3: the research of that paper to create GPT and the

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Speaker 3: T and GPT stands for the transformer. So that revolution

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Speaker 3: really gave us this catapult moment that we're that we're

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Speaker 3: experiencing here.

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Speaker 4: But let's let's look at you know, my industry, my

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Speaker 4: my the other.

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Speaker 3: Hat that I that I wore where I enter this

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Speaker 3: space from, and that's the world of music. The record

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Speaker 3: industry created a whole new type of music.

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Speaker 4: It's the reason why there's classical music.

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Speaker 3: But when classical music was classical music, folks that were

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Speaker 3: making it were not like, yo, I'm making classical music.

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Speaker 4: It wasn't classical it just was music.

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Speaker 3: And then when the record industry came, they had to

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Speaker 3: differentiate this style of music making and music experience from

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Speaker 3: that style of music making and that musical experience to

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Speaker 3: the point where they deem that and call that classical music.

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Speaker 3: And we're going to see the same thing for this

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Speaker 3: intersection and this renaissance that we're going to experience. Now,

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Speaker 3: that's going to be a you know, the Unfortunately the

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Speaker 3: past recorded music is the past, and it hurts my heart,

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Speaker 3: but it also excites me because now it's time for

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Speaker 3: the dreamers. It's time for the innovators to dream. What

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Speaker 3: is the new experience, what's the new way of songwriting?

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Speaker 3: What's the new way of song listening? So you mean

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Speaker 3: to tell me with AI that we're going to mimic

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Speaker 3: how we used to do music.

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Speaker 4: Ay, guy is gonna do a better job of that. Yeah,

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Speaker 4: well this is going to be a great mimicker. But

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Speaker 4: right now it's not the dreamer. Yeah, AI dreaming new

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Speaker 4: things up from nowhere. That's our new network. That's what

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Speaker 4: we do. So creators will always be needed in this space.

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Speaker 3: And I try to push myself to be that innovator,

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Speaker 3: creator around the tools, putting teams together to id eate

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Speaker 3: and materialize ideations.

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Speaker 2: All right, well, well, this is an exciting time we

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Speaker 2: live in and an exciting product and from one of

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Speaker 2: the great creative minds of course in the music and

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Speaker 2: quite frankly in the tech space as well. Are thanks

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Speaker 2: there to will I Am, of course, the founder and

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Speaker 2: CEO of Fyi dot Ai new product Radio Fyi, hitting

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Speaker 2: just now.