WEBVTT - ‘Makeup By Mario’ on His New Makeup Line 0:00:02.560 --> 0:00:05.120 Beyond the Beauty is a production of I Heart Radio. 0:00:05.720 --> 0:00:16.520 I'm your host Bobby Brown. One year ago, almost to 0:00:16.640 --> 0:00:20.480 the day, I first met an interviewed Makeup by Mario 0:00:20.560 --> 0:00:23.799 on my podcast, got his whole life story. What I 0:00:23.880 --> 0:00:26.119 did know about him is that he had over eight 0:00:26.160 --> 0:00:30.880 million followers on Instagram and really started by being Kim 0:00:30.960 --> 0:00:34.479 Kardashian's makeup artist. I didn't know a lot about him. 0:00:34.479 --> 0:00:37.000 I fell in love with them, we became friends. It's 0:00:37.040 --> 0:00:40.520 actually a very interesting interview. You should go back and listen. 0:00:41.000 --> 0:00:43.760 I wanted to bring him on today because he has 0:00:43.880 --> 0:00:47.239 launched a new makeup brand called Makeup by Mario, and 0:00:47.280 --> 0:00:50.400 I wanted to know how his life has changed and 0:00:50.520 --> 0:00:54.240 what he is doing to really start this business and 0:00:54.320 --> 0:00:57.760 what he is thinking. So one of the things I 0:00:57.840 --> 0:01:00.800 really love about Mario is we could not be more 0:01:00.880 --> 0:01:04.560 different in our makeup styles, but we are very similar 0:01:04.680 --> 0:01:08.240 as people and makeup artists. And it just shows you 0:01:08.280 --> 0:01:10.759 that I could learn from him, he could learn from me, 0:01:11.280 --> 0:01:14.800 and one day he will do my makeup. So please 0:01:15.000 --> 0:01:19.640 listen to my conversation with Makeup by Mario. Hey Mario, 0:01:20.520 --> 0:01:25.000 Hi Bobby, how are you. I'm good? Nice to see you. Likewise. 0:01:25.840 --> 0:01:28.840 So it's been a year a year, been a year 0:01:29.120 --> 0:01:32.479 exactly a year? Right? So much has happened in this 0:01:32.520 --> 0:01:36.080 past year. So crazy? How how quickly it seems like? 0:01:36.120 --> 0:01:38.360 It seems like I just met you and saw you 0:01:38.880 --> 0:01:42.560 so right? Yeah, so here we are in the middle 0:01:42.560 --> 0:01:46.240 of the pandemic. You are How many months since you 0:01:46.440 --> 0:01:51.000 launched your amazing brand, Makeup by Mario? How long has 0:01:51.040 --> 0:01:54.080 it been out? Um? So we launched on my birthday 0:01:54.080 --> 0:01:58.960 on October one? Congratulations, thank you, and congratulations to you 0:01:59.000 --> 0:02:03.040 too for your new launch. Uh my baby launch, my 0:02:03.120 --> 0:02:06.560 baby launch. Yeah, you know what, it's it's much it's 0:02:06.680 --> 0:02:09.880 much more fun the second time around because things don't 0:02:09.919 --> 0:02:12.359 bother me the way they used to. And you'll get there. 0:02:12.880 --> 0:02:17.639 This is your first, this is your first. It's it's 0:02:17.639 --> 0:02:19.959 a level of stress and persponsibility that I I just 0:02:20.000 --> 0:02:22.480 couldn't imagine. I knew it was going to be stressful 0:02:22.639 --> 0:02:24.920 and you know, lots of responsibility and a very different 0:02:25.600 --> 0:02:28.160 to adjust into this new role. But it's like a 0:02:28.200 --> 0:02:30.240 lot more than I actually thought it would be. It's 0:02:30.320 --> 0:02:33.240 quite difficult. Well, is it so much stress because you 0:02:33.400 --> 0:02:36.560 care so much about everything? Or are you wor are 0:02:36.600 --> 0:02:40.600 you worried about everything, all of the above, worried about everything, 0:02:40.639 --> 0:02:42.679 and just I'm I think I'm a you know, I 0:02:42.680 --> 0:02:44.880 think i'm a I'm a very controlling person. I'm a 0:02:44.880 --> 0:02:47.200 control feak, and I want to know every single thing 0:02:47.240 --> 0:02:49.640 that's going on in every single department and aspect and 0:02:50.080 --> 0:02:52.320 so it's hard, you know. And also I'm a makeup 0:02:52.400 --> 0:02:54.680 artist and now I'm in this new role, so it's 0:02:54.680 --> 0:02:58.919 just adjusting has been. Um, it's been a challenge, but 0:02:58.960 --> 0:03:00.800 you know, also blessing. I'm not like, I don't want 0:03:00.800 --> 0:03:03.920 to complain about it because it's also really a blessing. Um. 0:03:03.960 --> 0:03:05.440 But you know, I'm getting used to it a little 0:03:05.440 --> 0:03:08.120 by little. Every day gets a little better. Um. And 0:03:08.160 --> 0:03:10.200 I'm a quick learner, so I think that that's good. 0:03:10.240 --> 0:03:13.600 I'm learning, literally learning every day since October. I feel 0:03:13.639 --> 0:03:16.799 like I've I've aged like ten years and I feel 0:03:16.840 --> 0:03:19.880 like I could even see it on myself and it's um, yeah, 0:03:19.919 --> 0:03:22.799 it's quite interesting. But um, at the end of the day, 0:03:22.840 --> 0:03:26.080 I'm still grateful, thankful, and I feel just grateful for 0:03:26.080 --> 0:03:28.359 for all of it. You know, well, well you should be, 0:03:28.360 --> 0:03:30.840 because first of all, it has been so well received 0:03:31.560 --> 0:03:33.600 and I'm really and I'm really proud of you because 0:03:33.600 --> 0:03:35.880 when we met a year ago, we didn't talk about 0:03:35.920 --> 0:03:39.440 it on on the podcast. And for anyone that's listening, 0:03:40.120 --> 0:03:41.680 you know, I want you to go listen to the 0:03:41.680 --> 0:03:43.800 podcast I did with Mario because it was his life 0:03:43.800 --> 0:03:45.960 story and how we got to where he is. And 0:03:46.080 --> 0:03:49.280 this podcast is about, you know, launching a brand and 0:03:49.320 --> 0:03:52.240 what you learn and what you're doing. But I'm really 0:03:52.280 --> 0:03:55.440 proud of you. The response has been incredible and and 0:03:55.480 --> 0:03:57.920 what's so, how many products do you have right now? 0:03:57.960 --> 0:04:03.080 Like how many skews launched with Scouse total including the brushes, 0:04:03.720 --> 0:04:06.880 and then we just launched our holiday collection. Um, I 0:04:06.880 --> 0:04:09.600 don't even know the amount of excuse that was on holiday, 0:04:09.640 --> 0:04:13.160 So I want to say one, two, three, four, five, six, seven, 0:04:13.520 --> 0:04:17.200 eight nine, so ten ten, So we have about thirty 0:04:17.200 --> 0:04:21.120 one scuse right now. Well, I just got the lip palette, 0:04:21.160 --> 0:04:23.120 which now I have two because I ordered one and 0:04:23.160 --> 0:04:26.560 you sent me one. And it's so awesome. It's really 0:04:26.760 --> 0:04:30.280 so cool because you've got all the bright colors, you've 0:04:30.279 --> 0:04:32.719 got all the neutral colors, you've got the dark colors, 0:04:32.760 --> 0:04:35.039 and then you've got what I really love is the 0:04:35.120 --> 0:04:38.359 black and the blue and the yellow and the red 0:04:38.720 --> 0:04:41.320 and if you're not a makeup artist, you wouldn't really 0:04:41.360 --> 0:04:45.000 know what to do with those things. But I personally 0:04:45.040 --> 0:04:48.080 like a touch of blue and all my lipsticks I've 0:04:48.120 --> 0:04:52.320 always have. I don't know why, Like I'm on myself. So, 0:04:52.680 --> 0:04:56.640 how how many of your you know, customers are makeup 0:04:56.720 --> 0:04:59.800 artists makeup artists wanna bees? And how many are you 0:04:59.839 --> 0:05:03.960 know women? So this is a good question, And um, 0:05:04.000 --> 0:05:06.239 and I'm still learning this, you know, I'm literally learning 0:05:06.279 --> 0:05:08.760 this every day as I read comments and watch videos 0:05:08.760 --> 0:05:11.760 and watch the i G stories. Um, and and just 0:05:11.839 --> 0:05:13.599 going back to what you said about sort of makeup 0:05:13.640 --> 0:05:16.279 artists know what to do with that lippellet. So what 0:05:16.360 --> 0:05:19.160 I'm finding is that not all, not all makeup parts 0:05:19.240 --> 0:05:22.839 do know because I posted the other day a just 0:05:22.880 --> 0:05:25.040 a little simple video of me mixing and showing them 0:05:25.040 --> 0:05:27.800 examples of what these primaries do. And what I thought 0:05:27.880 --> 0:05:29.560 was that when I went into the comments and I 0:05:29.600 --> 0:05:34.479 started reading everyone's comments, a great deal of those comments 0:05:34.480 --> 0:05:36.640 were from makeup artists that were saying, oh, thank you 0:05:36.680 --> 0:05:39.040 for playing that, because I didn't know, you know. And 0:05:39.080 --> 0:05:41.680 so what I just had like this kind of moment 0:05:41.680 --> 0:05:43.240 where I was like, oh, my god. So during the 0:05:43.279 --> 0:05:47.400 development process of this product, I immediately thought that every 0:05:47.560 --> 0:05:50.080 artist would just know naturally, right, But you know, not 0:05:50.200 --> 0:05:53.120 every artist has um has primary colors that they mixed. 0:05:53.160 --> 0:05:54.840 They just sort of have their lip pallets that they 0:05:54.839 --> 0:05:57.400 scooped the lipsticks and two and they don't. You know, 0:05:57.480 --> 0:06:00.200 not everyone uses the the primary So what I own 0:06:00.279 --> 0:06:01.880 was that that was really interesting to me that I 0:06:02.000 --> 0:06:05.679 thought during the development process that for sure any artists 0:06:05.680 --> 0:06:07.800 would know how to do and even some consumers. But 0:06:07.880 --> 0:06:10.680 that's not the case. So that is something I'm learning 0:06:11.200 --> 0:06:13.080 more of every day. And so now I'm sort of 0:06:13.080 --> 0:06:16.120 making it a point to do more education and really 0:06:16.160 --> 0:06:19.240 breaking it down um and showing everyone. But to answer 0:06:19.320 --> 0:06:23.120 your question about, you know, how much of my um 0:06:23.120 --> 0:06:25.120 our makeup artist versus the consumer, I think it's a 0:06:25.120 --> 0:06:27.840 big mixture. You know. UM, I certainly do have a 0:06:27.839 --> 0:06:30.680 lot of artists followers because of the master class, which 0:06:30.720 --> 0:06:32.599 was the you know, the majority of the masterclas students 0:06:32.600 --> 0:06:35.800 are makeup artists, UM. And and then there's you know, 0:06:35.839 --> 0:06:38.239 the regular non artists as well. I don't know exactly 0:06:38.279 --> 0:06:40.040 the numbers though, you know, or how to sort of 0:06:40.080 --> 0:06:42.000 dibude that right now, but I think it takes time 0:06:42.000 --> 0:06:46.080 to figure it all out. And what is your biggest surprise? 0:06:46.400 --> 0:06:48.680 Just from what you're hearing from your customers, what is 0:06:48.680 --> 0:06:52.200 the biggest Like I never would have thought that, Oh, 0:06:52.320 --> 0:06:55.080 good question. There's been There's been quite a quite a 0:06:55.120 --> 0:06:57.880 bit of those moments. Um you know, like for example, 0:06:57.960 --> 0:07:01.039 with my I had this product, the Master medals Um, 0:07:01.160 --> 0:07:03.880 which is comes with like sort of the metal manipulator 0:07:03.920 --> 0:07:06.200 that you scrape um or or you don't have to scrape, 0:07:06.200 --> 0:07:08.160 and you can just kind of use the manipulator on 0:07:08.240 --> 0:07:10.400 a brush and it turns it the metal pigment into 0:07:10.480 --> 0:07:14.040 a liquid. So I thought, you know, and originally I thought, 0:07:14.040 --> 0:07:15.680 you know, this is gonna be more for the artist, 0:07:15.760 --> 0:07:18.120 and because I always want to create something special and 0:07:18.200 --> 0:07:21.400 unique for the artists on set. And that product turned 0:07:21.400 --> 0:07:23.000 out to be one of the hits of the entire 0:07:23.040 --> 0:07:25.160 collection in the sense that so all of the press 0:07:25.240 --> 0:07:27.760 and media like that was the product that they all 0:07:27.800 --> 0:07:30.320 wrote about. And then that was a product that that 0:07:30.400 --> 0:07:33.600 kind of sparked this you know, inspiration creativity, and so 0:07:33.640 --> 0:07:36.040 a lot of people, not just artists by far, a 0:07:36.040 --> 0:07:38.560 lot of people that were not artists got really excited 0:07:38.560 --> 0:07:41.280 about that product. And I started seeing comments and people 0:07:41.280 --> 0:07:43.920 writing me saying that, you know, I've been out of 0:07:43.960 --> 0:07:46.000 the makeup scene for a while and and this launch 0:07:46.120 --> 0:07:48.240 really inspired me to get back into makeup and start 0:07:48.240 --> 0:07:50.920 doing my makeup and it's so fun and so that 0:07:50.920 --> 0:07:54.800 that has been amazing, you know. Um. I initially, to 0:07:54.840 --> 0:07:56.800 be honest, I didn't even intend for that product to 0:07:56.800 --> 0:07:58.760 be in the retailer because I just thought that they 0:07:58.760 --> 0:08:00.840 wouldn't want it. But it did wind up, you know, 0:08:00.880 --> 0:08:04.000 going into the reach other But um, yeah, the feedback 0:08:04.360 --> 0:08:08.440 was amazing, you know, especially during this time COVID, you know. Um, 0:08:08.480 --> 0:08:11.320 so yeah, that made me really excited, and um, you know, 0:08:11.320 --> 0:08:13.040 it just kind of shows that you should follow your 0:08:13.040 --> 0:08:15.560 gut and and and create what it is that that 0:08:15.680 --> 0:08:34.880 you that feels right for you. During this pandemic, you're 0:08:34.920 --> 0:08:38.800 at home and you are literally working on your makeup launch, Like, 0:08:38.920 --> 0:08:41.320 what are some of the things that you have done 0:08:41.840 --> 0:08:44.839 that maybe if we weren't in lockdown, you know, you 0:08:44.880 --> 0:08:47.760 wouldn't have to do? Like, for example, I love that 0:08:47.800 --> 0:08:51.520 I was able to promote Jones Road from the you know, 0:08:51.679 --> 0:08:55.400 from my bedroom or my kitchen on the laptop instead 0:08:55.400 --> 0:08:57.400 of having to spend the day and going there and 0:08:57.480 --> 0:09:00.439 choosing an outfit and it was it was so easy 0:09:00.520 --> 0:09:02.400 and I loved it. So what are some of the 0:09:02.760 --> 0:09:07.400 some of the upsides about being you know, stuck at home. Yeah, 0:09:07.440 --> 0:09:10.040 the upside I guess would be, Um, there was a 0:09:10.040 --> 0:09:12.960 lot of downsides for me, to be honest with you, Bobby, Um, 0:09:13.559 --> 0:09:16.679 I'm a I really wish that I could have been 0:09:16.720 --> 0:09:19.640 out there and and and going into story events and 0:09:19.679 --> 0:09:22.880 doing masterclasses live and meaning you know, press junk. It's 0:09:22.960 --> 0:09:25.120 like I've never done press junk is where it was 0:09:25.160 --> 0:09:28.079 solely done all day on zoom like that. It's challenging 0:09:28.080 --> 0:09:29.680 for me. I'm not so much of a I think 0:09:29.720 --> 0:09:32.079 people maybe think I'm a very digital savvy, but I'm 0:09:32.120 --> 0:09:34.839 really not such a digital savvy person. I struggle a 0:09:34.840 --> 0:09:38.000 little bit with the this end of the things. You know. Um, 0:09:38.080 --> 0:09:43.000 So you know, I think what you just mentioned, actually, yeah, 0:09:43.080 --> 0:09:45.160 maybe that it's a little bit easier sometimes that you 0:09:45.200 --> 0:09:48.400 don't have to get ready and go out there and 0:09:48.440 --> 0:09:50.800 travel and get on an airplane, although I do miss 0:09:50.840 --> 0:09:53.040 those things a lot, you know, But I think maybe 0:09:53.440 --> 0:09:54.960 at the end of the day, maybe that was a 0:09:55.000 --> 0:09:57.400 bit easier, like for me personally that I didn't have 0:09:57.400 --> 0:09:59.880 to go on there, jump on a plane, travel nons 0:10:00.000 --> 0:10:02.360 top and and and possibly that I'm able to reach 0:10:02.360 --> 0:10:05.120 even more people by doing it doing things like this, 0:10:05.200 --> 0:10:08.080 you know, more on a on on the digital in 0:10:08.080 --> 0:10:10.920 the digital way. Oh my god, your master class could 0:10:10.920 --> 0:10:14.480 be one of the biggest you know, digital master classes 0:10:14.480 --> 0:10:17.680 out there. Is that something that you're working on. I 0:10:17.720 --> 0:10:19.920 am and I and I think about it every day, 0:10:20.040 --> 0:10:22.720 and I'm gonna start really planning it. Maybe I'm gonna 0:10:22.760 --> 0:10:25.319 possibly do it for the beginning of It's going to 0:10:25.360 --> 0:10:27.760 require a little bit of planning. Um, I want to 0:10:27.760 --> 0:10:30.720 figure out, Bobby, how to do it where it's not edited, 0:10:30.760 --> 0:10:33.800 where it feels like it does in person. I think 0:10:33.800 --> 0:10:35.679 the beauty of the master classes, you know, it was 0:10:35.800 --> 0:10:38.160 it was the whole day, right, and so I would 0:10:38.160 --> 0:10:41.160 do makeup and answer questions the whole time and everything. 0:10:41.160 --> 0:10:43.320 It was like a stream of consciousness, right. I'm just 0:10:43.360 --> 0:10:45.600 pouring out my heart and explain to them what I'm doing, 0:10:46.000 --> 0:10:48.200 and then we take a lunch break. And so I 0:10:48.240 --> 0:10:50.920 want to figure out how to do that digitally in 0:10:50.960 --> 0:10:53.600 the right way where you know, they're gonna feel like 0:10:53.640 --> 0:10:56.360 it's that same experience, right, because there's an energy um 0:10:56.360 --> 0:10:59.199 when you're doing a live event, that that that lacks 0:10:59.240 --> 0:11:01.360 when you're doing something digitally, and so I struggle with 0:11:01.400 --> 0:11:03.760 that part of it. So I just about finding out 0:11:03.760 --> 0:11:05.640 and figuring out how I'm going to produce this and 0:11:05.640 --> 0:11:08.360 how I'm going to make it feel exactly like it 0:11:08.440 --> 0:11:10.640 would in a in an event when I'm doing a 0:11:10.720 --> 0:11:13.959 live class in a theater. Um. But that is definitely 0:11:14.000 --> 0:11:15.520 on one of you know, one of the top things 0:11:15.520 --> 0:11:17.760 on my list is that I want to do a 0:11:18.200 --> 0:11:20.520 digital master class and I think honestly I'd be able 0:11:20.559 --> 0:11:23.720 to really reach a lot more people, um, you know, 0:11:23.800 --> 0:11:25.960 because it's going to require a different type of production 0:11:26.080 --> 0:11:29.880 right where where I think that the feest to join 0:11:29.920 --> 0:11:31.840 the class are gonna be much lower than they are 0:11:32.040 --> 0:11:34.559 in person um. And so I feel like it will 0:11:34.600 --> 0:11:37.240 probably great beause I'll be able to really reach a 0:11:37.240 --> 0:11:38.840 lot more people. I just have to figure out the 0:11:38.880 --> 0:11:40.400 exact format that I want to do it in that 0:11:40.400 --> 0:11:43.000 feels authentic to me and it feels right. I mean, 0:11:43.040 --> 0:11:44.480 I don't know if there's a way to do like 0:11:44.520 --> 0:11:48.440 an Instagram live that's private and only certain people could 0:11:48.440 --> 0:11:51.080 get it, and maybe there's two tiers. There's the people 0:11:51.080 --> 0:11:53.760 that buy all the products that you have a smaller 0:11:53.800 --> 0:11:55.840 group that's like a V I P. And you have 0:11:55.880 --> 0:11:58.360 breakfast with them or teach and then you open it 0:11:58.440 --> 0:12:01.120 up to the big more of affordable. I mean, there's 0:12:01.160 --> 0:12:04.199 so many ways. Here's the thing. Also, so my master 0:12:04.240 --> 0:12:07.640 classes has never Bobby, They've never been based on product, right. 0:12:07.800 --> 0:12:10.520 It was based on technique, the artistry, and not on 0:12:10.559 --> 0:12:12.760 the product. Obviously, I have to mention the products because 0:12:12.800 --> 0:12:16.360 people ask me what I'm using. UM. So that's another 0:12:16.440 --> 0:12:18.280 thing is that you know, I know that I am 0:12:18.320 --> 0:12:20.520 a brand owner now and I have to sell product, right. 0:12:20.679 --> 0:12:23.280 But for me, the master class is a little bit 0:12:23.320 --> 0:12:26.000 different and that it's not product focused. I'm going to 0:12:26.160 --> 0:12:29.200 use my product obviously because I love them, but yeah, 0:12:29.240 --> 0:12:31.079 that that's a that's a challenge for me too, is 0:12:31.080 --> 0:12:32.680 that I want to keep the master class how it 0:12:32.800 --> 0:12:36.000 was very authentic, not based on the product. Um. And 0:12:36.040 --> 0:12:37.719 I have you know, I have my own product now, 0:12:37.760 --> 0:12:40.680 so naturally I'm going to use those products. Um. But 0:12:40.840 --> 0:12:42.959 I just have to figure all of that out. Um. 0:12:43.040 --> 0:12:44.840 It's a it's a big change for me, you know. 0:12:45.280 --> 0:12:48.480 But you also created the products from all your experience 0:12:48.520 --> 0:12:52.920 doing your masterclasses. So it's authentic, and I think people 0:12:52.920 --> 0:12:55.480 would want to know what would Mario use when he's 0:12:55.520 --> 0:12:58.160 doing this, you know, I mean honestly, first of all, 0:12:58.200 --> 0:13:00.480 your technique is you know, when I watch you do 0:13:00.600 --> 0:13:03.440 make up, it's so different than my technique. And I 0:13:03.480 --> 0:13:07.720 don't even know how you are able to apply that 0:13:07.880 --> 0:13:10.320 make up and make it all blended and look it's 0:13:10.400 --> 0:13:13.480 it's amazing. I mean, I don't understand it because I'm 0:13:13.480 --> 0:13:15.559 not that kind of an artist, but it's I'm in 0:13:15.720 --> 0:13:17.720 awe of it and I'd love to I don't even 0:13:17.720 --> 0:13:19.240 think even if you taught me, I'd be able to 0:13:19.320 --> 0:13:22.920 figure it out. No, you would, Bobby, even with the 0:13:22.960 --> 0:13:24.400 makeup that you do that I see all the time 0:13:24.440 --> 0:13:26.640 on Instagram, I mean I I totally get it. And 0:13:26.679 --> 0:13:29.360 so I just think we're we're artists, like innately artists 0:13:29.360 --> 0:13:31.839 at heart, and like you know, your your looks that 0:13:31.880 --> 0:13:34.640 are so natural and so minimal, but they make sense 0:13:34.640 --> 0:13:37.400 a percent to me, and it totally and it totally 0:13:37.440 --> 0:13:39.559 matches and fits you. Um with me. I think it 0:13:39.720 --> 0:13:42.800 just um, I probably use more product, but like little 0:13:42.840 --> 0:13:44.840 bits of product and then started to build and blend 0:13:44.840 --> 0:13:47.240 and build and blend. I think that that's because of 0:13:47.440 --> 0:13:50.240 the clients that I do, and the clients that booked 0:13:50.280 --> 0:13:52.880 me on a consistent basis tend to be more of 0:13:52.920 --> 0:13:55.680 the glam girls or the pop stars that like, you 0:13:55.720 --> 0:14:01.080 know that more glamorous, you know, slightly transformational type makeup. Um. 0:14:01.120 --> 0:14:02.960 And so that's sort of the makeup that I'm I 0:14:02.960 --> 0:14:05.360 guess I'm known for a lot because that's what I 0:14:05.400 --> 0:14:09.160 was booked for consistently for so many years in my career. Um. 0:14:09.200 --> 0:14:11.560 But I also love the you know, really quick and 0:14:11.600 --> 0:14:14.040 fast and natural stuff too. Love the stuff that you 0:14:14.080 --> 0:14:16.439 do as well. Oh you know what, First of all, 0:14:16.480 --> 0:14:19.240 for anyone listening out there, we are allowed to be 0:14:19.400 --> 0:14:23.720 different and and appreciate each other. So talk to me 0:14:23.760 --> 0:14:26.640 a little bit about where where you think the brand 0:14:26.760 --> 0:14:29.640 is going, Like where, Like what haven't you done yet? 0:14:29.760 --> 0:14:32.800 Because you've got these amazing palettes, You've got this amazing 0:14:32.840 --> 0:14:37.800 lipstick glosses, Like, what haven't you done? Well? I mean 0:14:37.840 --> 0:14:40.480 there's so much I haven't done. Um. You know, I'm 0:14:40.560 --> 0:14:44.360 I'm working on slowly, you know, building a core brand first. 0:14:45.040 --> 0:14:50.560 So that's everything complexion. Um. You know, Mascara considers powders 0:14:50.640 --> 0:14:53.720 um blushes. So I want to build the you know, 0:14:53.760 --> 0:14:56.480 the core brand, and little by little, um with each 0:14:56.480 --> 0:14:59.720 collection and then just go from there. But um, I 0:14:59.760 --> 0:15:01.600 mean I haven't done so many, but I am working 0:15:01.640 --> 0:15:06.040 simultaneously on so many different categories and collections just because 0:15:06.040 --> 0:15:10.160 it takes so much time. The product development experience, UM 0:15:10.320 --> 0:15:13.200 has been It's amazing. You know, it's very different from 0:15:13.360 --> 0:15:15.720 from what I've done and what I'm used to. And 0:15:15.800 --> 0:15:18.920 even with that, I really learned so much every day. UM. 0:15:18.960 --> 0:15:21.520 And then you make mistakes too, obviously, right, because I'm 0:15:21.560 --> 0:15:24.320 not an expert in that. You know, I don't know 0:15:24.400 --> 0:15:28.320 the sort of the the words and the things that 0:15:28.320 --> 0:15:31.480 that pet people use and stuff I'm not familiar with. 0:15:31.560 --> 0:15:33.720 Yet I kind of speak in my own language and 0:15:33.720 --> 0:15:37.040 then they interpret that and then they sort of take over. Um. 0:15:37.080 --> 0:15:39.800 But yeah, that that whole process is such a learning 0:15:39.840 --> 0:15:43.200 experience for me, really exciting and UM. But definitely I 0:15:43.240 --> 0:15:45.560 still have even more to learn, you know, in that process. 0:15:45.560 --> 0:15:47.560 And I'm sure you're pro at that because you've done 0:15:47.560 --> 0:15:50.080 it for so many years. And actually I know you're 0:15:50.120 --> 0:15:52.040 supposed to ask questions about what advice do you have 0:15:52.120 --> 0:15:54.960 for me in that whole area. Well, my my first 0:15:55.000 --> 0:15:57.560 advice for you is to sit down for a second 0:15:57.680 --> 0:16:02.280 and breathe and realize and realized how how amazing you 0:16:02.320 --> 0:16:04.640 are doing and how lucky you are to be doing this, 0:16:05.080 --> 0:16:08.080 and how much fun it is, and just and just 0:16:08.200 --> 0:16:11.360 really be in the moment, Mario, because you only launch once. 0:16:11.920 --> 0:16:14.920 Just wait, like, there's so many things you've got to 0:16:14.960 --> 0:16:18.000 figure out personally how to let things go and that 0:16:18.200 --> 0:16:22.040 be so like, okay, you know, so intense on anything, 0:16:22.080 --> 0:16:24.920 and just appreciate it and be a sponge and learn. 0:16:25.560 --> 0:16:29.480 But as far as product development people, it's it's to me. 0:16:29.560 --> 0:16:32.120 When you are someone that has a brand, it's everything 0:16:32.200 --> 0:16:35.600 because you need people that will understand the words that 0:16:35.640 --> 0:16:37.720 come out of your mouth and don't get upset when 0:16:37.760 --> 0:16:40.680 you say I hate this, I don't like this. This 0:16:40.760 --> 0:16:44.000 is I you know I I personally never liked silicone. 0:16:44.040 --> 0:16:46.160 So my team knew if they were ever going to 0:16:46.240 --> 0:16:48.520 show me something, I was gonna say, yeah, I can't 0:16:48.520 --> 0:16:50.680 stand that. That is so funny that you say that. 0:16:50.720 --> 0:16:52.720 You know I have something against it too. I don't 0:16:52.800 --> 0:16:55.560 like that text or whatever. I could feel it instantly 0:16:55.600 --> 0:16:57.800 when I touch the product and it has that that 0:16:57.880 --> 0:17:01.440 silicony thing. I do not like that. Sertainly that's really funny. 0:17:01.480 --> 0:17:03.600 It is funny, but I didn't even know that until 0:17:03.600 --> 0:17:06.040 one of my product development people said, every time I 0:17:06.080 --> 0:17:09.199 show you something with silicone, you hate it. So I'm like, 0:17:09.320 --> 0:17:12.360 you're right, and so honestly like you're it's you've got 0:17:12.359 --> 0:17:15.200 to make sure that the product development people are your posse. 0:17:15.800 --> 0:17:17.960 Like they're the ones you know that you just need 0:17:18.000 --> 0:17:20.000 to they need to like be in your brain and 0:17:20.080 --> 0:17:23.199 understand or when when you're doing something with makeup and 0:17:23.240 --> 0:17:25.800 you have this idea, they're the ones that you call, like, 0:17:25.840 --> 0:17:29.240 don't even bother calling the business people, call the product development, 0:17:29.280 --> 0:17:32.359 get the product and then figure out then give it 0:17:32.400 --> 0:17:34.360 to the business people to figure out, you know, how 0:17:34.359 --> 0:17:37.560 to make it. You know something we've been we've been 0:17:37.600 --> 0:17:39.880 working on on that a lot, Like you know, I'm 0:17:40.000 --> 0:17:42.240 right next door, so my my office is attached to 0:17:42.280 --> 0:17:44.560 the to the p D room and UM, so we're 0:17:44.600 --> 0:17:47.159 constantly in there and doing sessions and I have my 0:17:47.200 --> 0:17:49.399 little makeup station. They're set up in my chair in 0:17:49.440 --> 0:17:52.520 my mirror and whenever I want to show them something, 0:17:52.760 --> 0:17:54.720 um that I love or show them a technique of 0:17:54.720 --> 0:17:59.119 mine for certain category or test products that we're working on. 0:17:59.600 --> 0:18:01.280 So I think going in there more and more every 0:18:01.359 --> 0:18:03.280 day and like literally just doing makeup. I find that 0:18:03.359 --> 0:18:05.920 the best thing, um and the best outcome is always 0:18:05.960 --> 0:18:08.880 when I'm able to just do makeup and speak and 0:18:08.880 --> 0:18:10.600 and speak about what I'm doing, what I like, what 0:18:10.680 --> 0:18:14.520 I don't like, and then they take all that information. Um. So, yeah, 0:18:14.560 --> 0:18:16.439 that that. I've been doing that more and more every day, 0:18:16.480 --> 0:18:18.680 and that's been really helpful and also great for me 0:18:18.720 --> 0:18:21.000 because when you when you start, you know, when you 0:18:21.040 --> 0:18:23.840 become a brand owner, and you know, there's all these 0:18:23.880 --> 0:18:26.040 new responsibilities and I'm so used to going out there 0:18:26.040 --> 0:18:27.720 and doing makeup every day on my clients, and I 0:18:28.040 --> 0:18:30.360 get lost in that. You know, you you you focused, 0:18:30.359 --> 0:18:32.240 and you get lost for those two or three hours 0:18:32.280 --> 0:18:35.199 whatever it is. And and I haven't really had the 0:18:35.280 --> 0:18:37.560 time to do that so much since I started the brand, 0:18:38.040 --> 0:18:40.120 and you know, aside from doing some shoots and things 0:18:40.160 --> 0:18:43.119 like that. But um, you know, I I miss just 0:18:43.280 --> 0:18:46.240 getting lost in makeup and doing makeup and not thinking 0:18:46.280 --> 0:18:49.159 about anything else, just focusing on that. And um so 0:18:49.200 --> 0:18:51.040 I'm starting to do that little by little every day 0:18:51.080 --> 0:18:52.920 more and more, and it's had such a great impact 0:18:53.359 --> 0:18:56.439 on just me in general. Um, I really need to 0:18:56.480 --> 0:18:59.239 do makeup a lot, and to do it often. And 0:18:59.280 --> 0:19:02.120 I've always had I had my copywriter come and sit 0:19:02.160 --> 0:19:04.800 with me whenever I'm doing makeup because then I like 0:19:04.920 --> 0:19:06.840 later when they say, okay, tell me how to use it, 0:19:06.880 --> 0:19:09.040 tell me what this means to you. It's so hard 0:19:09.200 --> 0:19:10.879 to bring it up, but when I'm in the middle 0:19:10.920 --> 0:19:15.560 of it doing makeup, so she's always there and she yeah, 0:19:15.600 --> 0:19:20.800 you do it. You don't that too. When they asked like, Okay, 0:19:20.800 --> 0:19:22.720 well what is the technique, I'm like, well, I don't 0:19:22.720 --> 0:19:25.480 know how to write it. Yeah, you just motion on. Yeah. 0:19:25.800 --> 0:19:28.000 But but then you've got to make sure the copywriter 0:19:28.119 --> 0:19:30.560 understands that. So it's got to be someone you actually, 0:19:30.680 --> 0:19:33.399 you know, love hanging with and they would understand and 0:19:33.440 --> 0:19:36.560