1 00:00:01,520 --> 00:00:03,600 Speaker 1: It's the son of a Butch podcast. I'm your host, 2 00:00:03,640 --> 00:00:06,760 Speaker 1: Claude Harman. Before we get to it, this episode is 3 00:00:06,760 --> 00:00:09,320 Speaker 1: being brought to you by Platform Golf, the first of 4 00:00:09,320 --> 00:00:12,800 Speaker 1: its kind technology transforming off course golf. You ever feel 5 00:00:12,840 --> 00:00:16,840 Speaker 1: like practicing indoors never truly prepares you for real course conditions, 6 00:00:17,040 --> 00:00:20,800 Speaker 1: while Platform Golf solves that problem their true Slope platform 7 00:00:20,840 --> 00:00:24,240 Speaker 1: brings uneven lies and breaking pots indoors, and it's fully 8 00:00:24,280 --> 00:00:28,800 Speaker 1: integrated with most golf simulators. It's not just realistic, it's immersive, 9 00:00:29,040 --> 00:00:32,519 Speaker 1: from sidehill lies to sloping greens. Platform Golf creates an 10 00:00:32,600 --> 00:00:35,280 Speaker 1: experience that feels like you're actually on the course. So 11 00:00:35,360 --> 00:00:38,120 Speaker 1: whether you're a weekend player or a tour level pro, 12 00:00:38,800 --> 00:00:41,239 Speaker 1: this is the future of off course golf. You can 13 00:00:41,320 --> 00:00:44,400 Speaker 1: learn more at platformgolf dot com and discover y I, 14 00:00:44,560 --> 00:00:49,200 Speaker 1: along with many top PGA teaching professionals, trust Platform Golf 15 00:00:49,200 --> 00:00:54,640 Speaker 1: to elevate teaching, training, and performance, So go check it out. 16 00:00:54,880 --> 00:00:58,040 Speaker 1: My guests today are from Platform Golf, Thomas Hackett and 17 00:00:58,280 --> 00:01:01,720 Speaker 1: Roy Slanagan. Guys, we're in a really interesting time in 18 00:01:02,160 --> 00:01:06,600 Speaker 1: kind of the indoor simulator world, and I think if 19 00:01:06,600 --> 00:01:08,959 Speaker 1: you look at kind of how golf is being practiced 20 00:01:09,000 --> 00:01:12,720 Speaker 1: and kind of the demographic of golfers, you know, with 21 00:01:13,319 --> 00:01:15,600 Speaker 1: all of the new kind of top golf ranges, all 22 00:01:15,640 --> 00:01:17,760 Speaker 1: the new indoor stuff that you know, there are a 23 00:01:17,800 --> 00:01:21,000 Speaker 1: lot of these these companies in these facilities five Iron 24 00:01:21,160 --> 00:01:24,160 Speaker 1: in New York City. Where do you guys feel like 25 00:01:24,920 --> 00:01:28,959 Speaker 1: the indoor simulator world is going and how does platform 26 00:01:29,200 --> 00:01:31,760 Speaker 1: fit into that world and what do you guys feel 27 00:01:31,840 --> 00:01:34,120 Speaker 1: is kind of the direction indoor. 28 00:01:33,760 --> 00:01:35,319 Speaker 2: Golf is going, great question. 29 00:01:35,840 --> 00:01:38,560 Speaker 3: Our kind of mission is to be the platform enabling 30 00:01:38,600 --> 00:01:41,000 Speaker 3: golf technology and to transform. 31 00:01:40,520 --> 00:01:41,480 Speaker 2: Golf in the process. 32 00:01:41,560 --> 00:01:44,280 Speaker 3: So what we'd like to be able to do is 33 00:01:44,400 --> 00:01:47,240 Speaker 3: kind of three dimensionalize the experience that you get in 34 00:01:47,560 --> 00:01:52,080 Speaker 3: a city environment or in a home environment or after hours, 35 00:01:52,280 --> 00:01:54,280 Speaker 3: you know, or on a rainy day, so that you 36 00:01:54,320 --> 00:01:57,920 Speaker 3: can actually feel that uneven live feeling that you get 37 00:01:58,000 --> 00:02:00,240 Speaker 3: ninety six percent of the time once you're off the 38 00:02:00,240 --> 00:02:02,360 Speaker 3: tea in golf, and so that you can have that 39 00:02:02,480 --> 00:02:05,280 Speaker 3: made putt feeling in simulation. Those are the two things 40 00:02:05,280 --> 00:02:08,280 Speaker 3: and we believe that, you know, if we can do 41 00:02:08,320 --> 00:02:11,360 Speaker 3: that and have it integrated with a seamless experience in 42 00:02:11,360 --> 00:02:14,440 Speaker 3: a simulation space, that'll open up and unlocked from a 43 00:02:14,480 --> 00:02:18,560 Speaker 3: competition perspective, but really i'd like to think and you 44 00:02:18,680 --> 00:02:21,400 Speaker 3: and your contemporaries have said that it's an exciting thing 45 00:02:21,440 --> 00:02:24,280 Speaker 3: to normalize teaching from money demise as well COY. 46 00:02:24,440 --> 00:02:26,880 Speaker 1: So for people that don't know what platform golf is, 47 00:02:26,919 --> 00:02:29,120 Speaker 1: you know, give us the elevator pitch on what the 48 00:02:29,240 --> 00:02:33,200 Speaker 1: product is, Why you guys kind of came up with 49 00:02:33,240 --> 00:02:37,640 Speaker 1: this idea and how you think it fits in with 50 00:02:37,960 --> 00:02:42,799 Speaker 1: not only kind of the gamification of off course golf, 51 00:02:43,720 --> 00:02:46,119 Speaker 1: but also from kind of the world that I live 52 00:02:46,160 --> 00:02:48,400 Speaker 1: and from an instruction standpoint. But tell us what the 53 00:02:48,400 --> 00:02:48,920 Speaker 1: product is. 54 00:02:49,440 --> 00:02:51,239 Speaker 4: Yeah, I mean, it's a it's a it's a big question. 55 00:02:52,040 --> 00:02:53,920 Speaker 4: We'll take it one part of the time. 56 00:02:53,960 --> 00:02:56,239 Speaker 5: You know. So the DNA of our company is in 57 00:02:56,320 --> 00:02:57,000 Speaker 5: the putting space. 58 00:02:57,040 --> 00:02:58,920 Speaker 4: So we were comping up a sign of by our 59 00:02:58,960 --> 00:03:02,359 Speaker 4: co founder, which was Rob Gibgolf Consulting in many respects 60 00:03:02,400 --> 00:03:05,720 Speaker 4: that became Perfection Platforms that we really recently rebranded as 61 00:03:05,760 --> 00:03:09,320 Speaker 4: Platform Golf Perfection Platforms, and what we were was very 62 00:03:09,400 --> 00:03:13,320 Speaker 4: much a putting focused company. What we have done more 63 00:03:13,360 --> 00:03:15,680 Speaker 4: recently is we wanted to make sure that the technology 64 00:03:15,720 --> 00:03:19,160 Speaker 4: we had from a pudding perspective could be brought forward 65 00:03:19,200 --> 00:03:22,960 Speaker 4: and utilized for all elements of golf. With that said, 66 00:03:23,000 --> 00:03:25,239 Speaker 4: and where the environment and where golf is right now, 67 00:03:25,520 --> 00:03:28,280 Speaker 4: there is a real movement towards indoor golf. And what 68 00:03:28,280 --> 00:03:30,560 Speaker 4: we've focused on is what we like to say is 69 00:03:30,560 --> 00:03:32,960 Speaker 4: like winning the last twenty or thirty feet of indoor golf. 70 00:03:33,320 --> 00:03:36,320 Speaker 4: And as Thomas alludes to, majority of shots ninety six 71 00:03:36,320 --> 00:03:38,280 Speaker 4: percent of all shots once you get off the t 72 00:03:38,440 --> 00:03:41,200 Speaker 4: box or played off uneven lies, whereas when you're hitting 73 00:03:41,240 --> 00:03:44,360 Speaker 4: a ball indoors one hundred percent of shot off even lies. 74 00:03:44,720 --> 00:03:45,600 Speaker 5: So we want to try and. 75 00:03:45,600 --> 00:03:48,680 Speaker 4: Replicate as much of the outdoors indoors and we feel 76 00:03:48,720 --> 00:03:51,720 Speaker 4: like Platform Golf is that product and we're the company 77 00:03:51,800 --> 00:03:53,720 Speaker 4: that can sort of bridge that gap. 78 00:03:53,840 --> 00:03:54,360 Speaker 5: Basically. 79 00:03:54,720 --> 00:03:57,200 Speaker 4: So what we've created over the lat number of years, 80 00:03:57,200 --> 00:04:00,200 Speaker 4: and you know, we've got some great traction as Platform Golf, 81 00:04:00,200 --> 00:04:01,800 Speaker 4: but it's something we've been working on for you know, 82 00:04:01,840 --> 00:04:04,400 Speaker 4: over a decade, is we wanted to make sure we 83 00:04:04,440 --> 00:04:07,000 Speaker 4: had a product for every sort of demographic of the 84 00:04:07,000 --> 00:04:08,080 Speaker 4: total addressable market. 85 00:04:08,440 --> 00:04:10,120 Speaker 5: So now what we've presented with the market is. 86 00:04:10,040 --> 00:04:12,000 Speaker 2: We've got a true pr which is a. 87 00:04:11,760 --> 00:04:14,560 Speaker 4: Ul swing and only platform which looks like in essence 88 00:04:14,600 --> 00:04:17,120 Speaker 4: the size of a driving range hitting day. We have 89 00:04:17,240 --> 00:04:20,280 Speaker 4: a putting specific platform called True Break, which is our 90 00:04:20,320 --> 00:04:22,400 Speaker 4: og and what the sort of the roots that enable 91 00:04:22,400 --> 00:04:24,040 Speaker 4: the company is in. And then we have True Slope, 92 00:04:24,040 --> 00:04:25,680 Speaker 4: which is the really exciting one that we launched the 93 00:04:25,720 --> 00:04:28,120 Speaker 4: PGA Show as you saw earlier this year, well as 94 00:04:28,120 --> 00:04:30,880 Speaker 4: a fully integrated offering which allows golfers to sund on 95 00:04:30,880 --> 00:04:33,400 Speaker 4: the back of our platform, hit into a simulator. You know, 96 00:04:33,520 --> 00:04:35,520 Speaker 4: the ball lands in the fairway the platform and just 97 00:04:35,640 --> 00:04:38,120 Speaker 4: automatically I've virtual of the technology we have into it. 98 00:04:38,360 --> 00:04:41,479 Speaker 4: There's no manual intervention, which is really important from a 99 00:04:41,520 --> 00:04:43,000 Speaker 4: game gamified perspective. 100 00:04:43,680 --> 00:04:45,520 Speaker 5: The golfer that hits their next shot. 101 00:04:45,360 --> 00:04:48,160 Speaker 4: Often uneven live replicated to the slope that they're faced 102 00:04:48,160 --> 00:04:50,080 Speaker 4: within the game they're playing, and then onto the green 103 00:04:50,160 --> 00:04:51,880 Speaker 4: they step forward and they're able to make it put 104 00:04:51,920 --> 00:04:54,840 Speaker 4: as Thomas said, from twenty five feet and in our 105 00:04:54,839 --> 00:04:57,440 Speaker 4: biggest platform. So yeah, so what we're doing, you know, 106 00:04:57,520 --> 00:05:01,040 Speaker 4: hasn't really been done before. In MANU respect really excited 107 00:05:01,080 --> 00:05:02,760 Speaker 4: about it and as you've seen, this seems to be 108 00:05:02,760 --> 00:05:04,599 Speaker 4: a real appetite for this right now. 109 00:05:05,000 --> 00:05:07,760 Speaker 1: Yeah, and I think for people that don't haven't seen 110 00:05:07,800 --> 00:05:10,400 Speaker 1: the product before. There have been companies that have basically 111 00:05:10,480 --> 00:05:14,400 Speaker 1: tried to take an indoor simulator and say, okay, through hydraulics, 112 00:05:14,440 --> 00:05:17,719 Speaker 1: through a system, the floor moved. So we've seen that, 113 00:05:17,920 --> 00:05:20,320 Speaker 1: I think, you know, in the last two or three years, guys, 114 00:05:20,480 --> 00:05:22,080 Speaker 1: you know, it's the PJ merchandise. So there were a 115 00:05:22,080 --> 00:05:26,400 Speaker 1: lot of companies coming out with products that the floor 116 00:05:26,520 --> 00:05:29,240 Speaker 1: was articulated so you could you could type in, Let's 117 00:05:29,240 --> 00:05:31,719 Speaker 1: say you wanted a putting, you wanted to kind of 118 00:05:31,720 --> 00:05:33,720 Speaker 1: have a two and a half percent break from right 119 00:05:33,800 --> 00:05:36,120 Speaker 1: to laugh, and you wanted that slope to kind of 120 00:05:36,120 --> 00:05:39,920 Speaker 1: be one degree down, kind of simulating what you're going 121 00:05:39,960 --> 00:05:42,200 Speaker 1: to get out on the golf course. So you went in, 122 00:05:42,360 --> 00:05:45,320 Speaker 1: the computer system adjusts that and then the floor adjust 123 00:05:45,440 --> 00:05:50,479 Speaker 1: So I think that technology has been around for a 124 00:05:50,480 --> 00:05:53,360 Speaker 1: couple of years, but I think it's very interesting in 125 00:05:53,400 --> 00:05:57,480 Speaker 1: taking that to kind of the entire the full game. 126 00:05:57,560 --> 00:06:00,520 Speaker 1: Right So where now, I mean every company out there, 127 00:06:00,839 --> 00:06:03,240 Speaker 1: and I think people are very familiar now with the 128 00:06:03,279 --> 00:06:07,680 Speaker 1: indoor kind of simulator golf product and obviously with the 129 00:06:07,760 --> 00:06:11,080 Speaker 1: TGL that came about on the PJ Tour last year. 130 00:06:11,080 --> 00:06:13,640 Speaker 1: I mean, I think we're seeing a big, big push 131 00:06:14,000 --> 00:06:16,719 Speaker 1: towards indoor golf. I think we're seeing a big push 132 00:06:16,800 --> 00:06:20,599 Speaker 1: towards kind of the gamifying of indoor golf. But for me, 133 00:06:20,760 --> 00:06:23,279 Speaker 1: and one of the reasons why when you guys approached 134 00:06:23,279 --> 00:06:25,839 Speaker 1: me it was interesting for me, is what we're trying 135 00:06:25,839 --> 00:06:28,400 Speaker 1: to do is golf instructors, guys is always kind of 136 00:06:28,440 --> 00:06:32,520 Speaker 1: simulate in practice what's actually going to happen out on 137 00:06:32,560 --> 00:06:35,279 Speaker 1: the golf course. And I think most people listening, and 138 00:06:35,320 --> 00:06:37,840 Speaker 1: it's something that I talk about on the pub a lot, 139 00:06:38,240 --> 00:06:42,640 Speaker 1: the balance between technique and execution. And I think golf 140 00:06:42,760 --> 00:06:49,360 Speaker 1: is hyper focused on technique and is hyper practiced in 141 00:06:49,440 --> 00:06:51,920 Speaker 1: block practice to where you're hitting off a flat surface, 142 00:06:52,240 --> 00:06:55,320 Speaker 1: you're hitting with one club, you're working on your game, 143 00:06:55,480 --> 00:06:59,400 Speaker 1: but the actual game is very random, right, And I 144 00:06:59,440 --> 00:07:03,440 Speaker 1: think we practice golf and it has historically been practiced 145 00:07:04,000 --> 00:07:06,880 Speaker 1: as a kind of I will not you go and class, 146 00:07:06,880 --> 00:07:09,320 Speaker 1: I will not you go and class. You're not learning 147 00:07:09,360 --> 00:07:11,680 Speaker 1: anything doing that. So what we're always trying to do 148 00:07:11,720 --> 00:07:17,360 Speaker 1: as instructors is try and take real world situations and 149 00:07:17,400 --> 00:07:21,080 Speaker 1: bring them to practice. So with this new product where 150 00:07:21,120 --> 00:07:25,920 Speaker 1: you can have the floor adjust for putting, but the 151 00:07:25,960 --> 00:07:31,160 Speaker 1: floor can also adjust for full swing as well. That's 152 00:07:31,280 --> 00:07:35,840 Speaker 1: going to kind of bring a total game experience to 153 00:07:36,080 --> 00:07:38,520 Speaker 1: one kind of piece of machinery. 154 00:07:39,200 --> 00:07:40,080 Speaker 2: Yeah, exactly. 155 00:07:40,200 --> 00:07:43,520 Speaker 3: I've heard it defined by some of your contemporaries as 156 00:07:44,120 --> 00:07:46,280 Speaker 3: in yourself as like when you go into a lab, 157 00:07:46,320 --> 00:07:48,040 Speaker 3: you want to get data and you want to get 158 00:07:48,080 --> 00:07:52,160 Speaker 3: a baseline from a data draw perspective, and then you 159 00:07:52,560 --> 00:07:55,640 Speaker 3: can move people. Yeah, you can then have a kind 160 00:07:55,640 --> 00:07:57,800 Speaker 3: of a zoo experience. You're moving people from the lab 161 00:07:58,560 --> 00:08:02,000 Speaker 3: into the zoo. And then ultimately, if we can create 162 00:08:02,080 --> 00:08:06,480 Speaker 3: the lies on all you know, all seventy two shots, 163 00:08:06,840 --> 00:08:09,240 Speaker 3: then we can create the wild so we can create 164 00:08:09,240 --> 00:08:11,800 Speaker 3: a whole new competitive environment for people to participate in. 165 00:08:11,840 --> 00:08:14,400 Speaker 3: And that's why when we were at the PGA show 166 00:08:14,840 --> 00:08:17,760 Speaker 3: presenting this year, Rory, I don't know, five ten people 167 00:08:17,800 --> 00:08:20,480 Speaker 3: walk up and maybe more said, is this like TGL 168 00:08:20,560 --> 00:08:23,080 Speaker 3: for everybody? Because like you know, obviously people aren't going 169 00:08:23,120 --> 00:08:25,080 Speaker 3: to go out and build a five million dollar studio 170 00:08:25,080 --> 00:08:27,600 Speaker 3: in their back and five million just on a golf 171 00:08:27,640 --> 00:08:31,280 Speaker 3: tech of that incredible Sofi center, But we can give 172 00:08:31,320 --> 00:08:34,240 Speaker 3: them kind of that same experience, even more so because 173 00:08:34,280 --> 00:08:36,760 Speaker 3: of the moving floor on the on the bull swing 174 00:08:36,800 --> 00:08:40,719 Speaker 3: shots and have a real ability to say, all right, 175 00:08:40,800 --> 00:08:42,240 Speaker 3: I shot seventy two today. 176 00:08:42,720 --> 00:08:45,000 Speaker 2: That really does parallel. 177 00:08:44,600 --> 00:08:46,240 Speaker 3: The seventy two I would have shot if I played 178 00:08:46,240 --> 00:08:49,400 Speaker 3: in real life, So exactly right. But we think that 179 00:08:49,480 --> 00:08:52,960 Speaker 3: the competitive experience needs to catch up to what is 180 00:08:53,360 --> 00:08:56,240 Speaker 3: awesome on the software side, from the visual perspective and 181 00:08:56,360 --> 00:08:59,319 Speaker 3: from the ball captured perspective on both the radar and 182 00:08:59,400 --> 00:09:02,440 Speaker 3: the you know, photometric ball capture side, from these golf 183 00:09:02,480 --> 00:09:05,640 Speaker 3: technology companies. We just think that you know, I don't 184 00:09:05,640 --> 00:09:07,480 Speaker 3: know how far my seven iron goes on a three 185 00:09:07,720 --> 00:09:10,280 Speaker 3: percent up till lie, I don't really know how far 186 00:09:10,320 --> 00:09:13,160 Speaker 3: that goes if it's just a bump on the float, 187 00:09:13,280 --> 00:09:15,600 Speaker 3: and how that should work. So it'll be very interesting. 188 00:09:15,960 --> 00:09:19,160 Speaker 1: Well, I think if you look at launch monitor technology guys, 189 00:09:19,200 --> 00:09:22,040 Speaker 1: and if you look at the simulator technology, the ability 190 00:09:22,080 --> 00:09:25,920 Speaker 1: to track the ball has become you know, way more realistic, right, 191 00:09:26,000 --> 00:09:28,360 Speaker 1: you know, I think everybody that watches golf on television, 192 00:09:28,600 --> 00:09:31,520 Speaker 1: I mean it's very rare now that we see a 193 00:09:31,520 --> 00:09:35,240 Speaker 1: player hit a shot on TV in a broadcast where 194 00:09:35,280 --> 00:09:37,520 Speaker 1: there isn't a shot tracer, and when you do have 195 00:09:37,800 --> 00:09:40,480 Speaker 1: a swing where they don't have a shot tracer around you, 196 00:09:40,520 --> 00:09:42,520 Speaker 1: so you can see what the ball is doing on 197 00:09:42,600 --> 00:09:47,880 Speaker 1: the monitor. It's very very strange now, But Rory, most 198 00:09:47,880 --> 00:09:53,280 Speaker 1: golfers don't see golf as being randomized. They don't see 199 00:09:53,320 --> 00:09:56,080 Speaker 1: golf as being all over the place. They think it's 200 00:09:56,080 --> 00:09:58,679 Speaker 1: going to be very, very specific. They think the stuff 201 00:09:58,720 --> 00:10:01,320 Speaker 1: that they're going to work on on the driving range 202 00:10:01,360 --> 00:10:04,760 Speaker 1: off of a flat lie with one club, off of 203 00:10:04,800 --> 00:10:07,079 Speaker 1: a really good surface, you're going to try and find 204 00:10:07,120 --> 00:10:10,120 Speaker 1: the best piece of grass you can have to hit 205 00:10:10,160 --> 00:10:12,880 Speaker 1: a shot off of a very flat surface. And I 206 00:10:12,880 --> 00:10:15,040 Speaker 1: look at this year with DJ. I mean, we've been 207 00:10:15,080 --> 00:10:18,480 Speaker 1: struggling a lot with DJ on uneven lies this year 208 00:10:18,760 --> 00:10:21,880 Speaker 1: because when the ball is above your feet, or the 209 00:10:21,880 --> 00:10:24,440 Speaker 1: ball is below your feet, if it's uphill or if 210 00:10:24,440 --> 00:10:28,040 Speaker 1: it's downhill, it really does affect how your body works 211 00:10:28,080 --> 00:10:30,960 Speaker 1: in the rotation. So one of the things it's interesting 212 00:10:31,000 --> 00:10:34,360 Speaker 1: that we've been trying all year to get DJ. You know, 213 00:10:34,400 --> 00:10:36,079 Speaker 1: I've been saying to him, you know, off an uphill, 214 00:10:36,280 --> 00:10:38,400 Speaker 1: he's been missing it to the left, or if the 215 00:10:38,440 --> 00:10:42,120 Speaker 1: ball's a little above his feet, or on the up slope, 216 00:10:42,160 --> 00:10:44,040 Speaker 1: he's been missing the green to the left. If the 217 00:10:44,080 --> 00:10:46,440 Speaker 1: ball's below his feet or it's a little on the 218 00:10:46,480 --> 00:10:49,000 Speaker 1: down slope. He's been missing it to the right. And 219 00:10:49,080 --> 00:10:51,840 Speaker 1: one of the things his brother Aj, his caddy Austin, 220 00:10:51,840 --> 00:10:54,240 Speaker 1: and I have been saying to DJ all year, Listen, 221 00:10:54,880 --> 00:10:56,840 Speaker 1: we need to kind of practice a little bit more 222 00:10:56,840 --> 00:10:59,640 Speaker 1: off of the slopes so that we can make sure 223 00:10:59,679 --> 00:11:02,560 Speaker 1: that you keep your body going. Because the thing that happens, guys, 224 00:11:02,600 --> 00:11:06,000 Speaker 1: when the ball is not on a flat surface is 225 00:11:06,080 --> 00:11:09,560 Speaker 1: gravity affects how your body can rotate, right, so the 226 00:11:09,600 --> 00:11:12,280 Speaker 1: ball being above your feet. And one of the things 227 00:11:12,720 --> 00:11:17,040 Speaker 1: Rory I do from a teaching standpoint is if someone's 228 00:11:17,440 --> 00:11:19,720 Speaker 1: a slicer of the golf ball in there, you know, 229 00:11:19,840 --> 00:11:23,199 Speaker 1: have that massive into out path with the golf club, 230 00:11:23,800 --> 00:11:25,680 Speaker 1: the first thing I do is go try and find 231 00:11:25,679 --> 00:11:27,679 Speaker 1: a slope where I can get the ball above their 232 00:11:27,679 --> 00:11:30,480 Speaker 1: feet on the driving range, because what that does is 233 00:11:30,520 --> 00:11:33,840 Speaker 1: it makes the golf swing become less steep and they 234 00:11:33,840 --> 00:11:37,240 Speaker 1: have to follow the slope. So yes, I love the 235 00:11:37,320 --> 00:11:41,680 Speaker 1: gamification of what's happening from a simulator standpoint, But for 236 00:11:41,800 --> 00:11:44,439 Speaker 1: me as an instructor, I've got you know, I work 237 00:11:44,480 --> 00:11:46,520 Speaker 1: at my dad's academy here in Florida, and then I've 238 00:11:46,559 --> 00:11:50,480 Speaker 1: have two academies in Dubai and in Thailand under my brand. 239 00:11:50,800 --> 00:11:53,679 Speaker 1: We're always trying to figure out ways that we can 240 00:11:53,840 --> 00:11:57,560 Speaker 1: use the tech to help players get better. I love 241 00:11:58,000 --> 00:12:00,800 Speaker 1: the fun aspect of it, the game part of it. 242 00:12:01,160 --> 00:12:04,319 Speaker 1: But for me, I look at all technology is okay, 243 00:12:04,360 --> 00:12:07,120 Speaker 1: if I'm going to use this as an instructor, how 244 00:12:07,120 --> 00:12:12,240 Speaker 1: can I effectively use this to help make changes faster? 245 00:12:12,360 --> 00:12:15,439 Speaker 1: Do you see kind of a push in all of 246 00:12:15,480 --> 00:12:20,520 Speaker 1: this tech that is kind of has algorithms and visuals 247 00:12:20,520 --> 00:12:22,480 Speaker 1: and stuff like that. Are you guys thinking, Okay, yeah, 248 00:12:22,520 --> 00:12:25,320 Speaker 1: we want to gamify everything, but we also want to 249 00:12:25,320 --> 00:12:27,880 Speaker 1: make it usable for instructives. 250 00:12:28,760 --> 00:12:32,920 Speaker 4: Yeah, I would say, you know, one of the north 251 00:12:33,000 --> 00:12:36,360 Speaker 4: stars we've had from day one as being the stars 252 00:12:36,400 --> 00:12:38,079 Speaker 4: behind the stars as we call them. You know, it's 253 00:12:38,120 --> 00:12:41,319 Speaker 4: the PGA teaching pros and it's making and hopefully making 254 00:12:41,360 --> 00:12:44,040 Speaker 4: you and your contemporaries better at what you're doing and 255 00:12:44,160 --> 00:12:47,040 Speaker 4: giving you a better environment to create a better offering 256 00:12:47,320 --> 00:12:49,959 Speaker 4: for you as a coach, but also for the output 257 00:12:49,960 --> 00:12:53,040 Speaker 4: former students. And that's something we've really doubled down on. 258 00:12:53,120 --> 00:12:54,760 Speaker 4: So we can talk about the glitz and glamor of 259 00:12:54,800 --> 00:12:56,960 Speaker 4: indoor golfs and the migration from outside to inside and 260 00:12:56,960 --> 00:12:59,079 Speaker 4: all but fundamentally what we're doing. And if you look 261 00:12:59,120 --> 00:13:01,560 Speaker 4: at you know, look at Bryson's reaction after the Masters, 262 00:13:01,559 --> 00:13:04,240 Speaker 4: how a motive he was talking about. You know, he 263 00:13:04,280 --> 00:13:07,280 Speaker 4: didn't practice often even lies. I'll give you an anecdote 264 00:13:07,280 --> 00:13:09,080 Speaker 4: of our We have a showroom a Precision Golf at 265 00:13:09,080 --> 00:13:11,840 Speaker 4: London and one of our partners there, Simon Cooper, who's 266 00:13:11,880 --> 00:13:14,240 Speaker 4: like a PGA teaching crowd club fitterer, you know, one 267 00:13:14,280 --> 00:13:15,480 Speaker 4: of the best in the visits of the UK. 268 00:13:15,600 --> 00:13:16,400 Speaker 5: The guys are awesome. 269 00:13:16,800 --> 00:13:19,880 Speaker 4: He said two three weeks ago when he was hitting 270 00:13:19,880 --> 00:13:22,080 Speaker 4: balls indoor and he was playing, you know, on our 271 00:13:22,120 --> 00:13:24,000 Speaker 4: fully integrated truth slope and he was playing with the 272 00:13:24,080 --> 00:13:26,120 Speaker 4: fifth hole at Port rushis the first time he ever 273 00:13:26,120 --> 00:13:29,040 Speaker 4: felt nervous indoors on a simulator because he had to 274 00:13:29,040 --> 00:13:31,960 Speaker 4: bring some of his outside swing thoughts inside. You know, 275 00:13:32,200 --> 00:13:34,720 Speaker 4: as we said, it was just a driving range. Tee 276 00:13:34,760 --> 00:13:36,560 Speaker 4: it up and just smash it, not really think about 277 00:13:36,600 --> 00:13:38,800 Speaker 4: the consequence. Whereas that was the first time because of 278 00:13:38,880 --> 00:13:41,800 Speaker 4: slope something felt different. And that's what we're trying to do, 279 00:13:41,840 --> 00:13:44,079 Speaker 4: is you know, we turn its singularity and bringing the 280 00:13:44,120 --> 00:13:47,240 Speaker 4: outside in and exactly you know, the more depth you 281 00:13:47,360 --> 00:13:49,800 Speaker 4: have when it comes to your environment. And Darren May 282 00:13:49,840 --> 00:13:51,599 Speaker 4: is a great example one of our ambassadors that we 283 00:13:51,720 --> 00:13:54,079 Speaker 4: work with, and you know, he's all about the dynamic 284 00:13:54,160 --> 00:13:57,679 Speaker 4: range and teaching off slope into prevailing winds and kinesiology 285 00:13:57,720 --> 00:13:59,560 Speaker 4: and the movement of the body. And I think if 286 00:13:59,559 --> 00:14:01,720 Speaker 4: you're not really be thinking about those things, you're probably 287 00:14:01,760 --> 00:14:05,160 Speaker 4: like behind in many respects, you know. So it's not 288 00:14:05,280 --> 00:14:09,600 Speaker 4: that it's it's it's uncharted ground. It's very very relevant now. 289 00:14:09,679 --> 00:14:12,880 Speaker 4: So I think you talking through that with DJ and 290 00:14:12,920 --> 00:14:15,240 Speaker 4: working you know, with Wink and with Austin and the team, 291 00:14:15,320 --> 00:14:17,680 Speaker 4: and how that sort of impacts his game is just 292 00:14:17,880 --> 00:14:20,560 Speaker 4: it's just very much commonplace and right now. And I 293 00:14:20,600 --> 00:14:22,840 Speaker 4: think where that's going to go is just that will 294 00:14:22,880 --> 00:14:25,560 Speaker 4: become mass market. I mean what we're doing as a business, 295 00:14:25,600 --> 00:14:29,280 Speaker 4: you know, we're part of proposals where people are looking 296 00:14:29,320 --> 00:14:32,960 Speaker 4: like fully integrated and moving driving ranges, driving range base 297 00:14:33,000 --> 00:14:35,440 Speaker 4: at every single spot across them, you know, So people 298 00:14:35,520 --> 00:14:36,320 Speaker 4: are thinking this way. 299 00:14:36,400 --> 00:14:37,960 Speaker 5: So it's definitely a movement towards it. 300 00:14:40,200 --> 00:14:42,640 Speaker 1: So I mean if you look at kind of you know, 301 00:14:42,760 --> 00:14:44,800 Speaker 1: driving simulators, you know, I mean there used to be 302 00:14:44,840 --> 00:14:47,560 Speaker 1: driving so but I think the advent with as popular 303 00:14:47,560 --> 00:14:50,120 Speaker 1: as F one has gotten. I think we you know, 304 00:14:50,480 --> 00:14:53,400 Speaker 1: people are following all the Instagram sites for one, they're 305 00:14:53,440 --> 00:14:56,320 Speaker 1: looking at kind of the simulators that the F one 306 00:14:56,440 --> 00:14:59,920 Speaker 1: drivers are on that have hydraulics on, that have movement 307 00:15:00,080 --> 00:15:03,440 Speaker 1: to them, which is trying to create as much of 308 00:15:03,480 --> 00:15:07,360 Speaker 1: a real world experience for an F one driver. And 309 00:15:07,560 --> 00:15:09,880 Speaker 1: you know, I saw something where max erstaff On on 310 00:15:09,920 --> 00:15:13,640 Speaker 1: his off weeks. They say, basically, all he does is 311 00:15:13,680 --> 00:15:16,480 Speaker 1: get into the similar And the other thing that I 312 00:15:16,520 --> 00:15:20,120 Speaker 1: wanted to lead into this is Max races against other 313 00:15:20,320 --> 00:15:24,080 Speaker 1: simulator drivers when he's at home. He's the best F 314 00:15:24,160 --> 00:15:28,680 Speaker 1: one driver on the planet, right, He's the world champion. 315 00:15:29,320 --> 00:15:32,160 Speaker 1: In his off time, he's in his own home, he's 316 00:15:32,160 --> 00:15:37,400 Speaker 1: at the factory on a singular racing other novice people 317 00:15:37,480 --> 00:15:41,080 Speaker 1: that aren't F one drivers. So this idea to where 318 00:15:41,560 --> 00:15:45,040 Speaker 1: you guys are trying to gamify everything. Talk to me 319 00:15:45,080 --> 00:15:49,560 Speaker 1: about these concepts, because I know you're in talks with universities, 320 00:15:50,040 --> 00:15:52,440 Speaker 1: high school programs and stuff like that. You say, listen, 321 00:15:52,600 --> 00:15:57,640 Speaker 1: is there a way through tech and through everybody connected socially, 322 00:15:58,240 --> 00:16:01,680 Speaker 1: can we have competitions glowe off of. 323 00:16:02,040 --> 00:16:03,920 Speaker 2: This suchuch technology? Yeah? 324 00:16:03,920 --> 00:16:07,240 Speaker 3: Perfect, So Claude I grew up playing at a PGA 325 00:16:07,320 --> 00:16:10,000 Speaker 3: tour course called Enjoy, where your father was a champion. 326 00:16:10,520 --> 00:16:14,720 Speaker 3: Pretty cool up BC Open, and now it's the Dick's 327 00:16:14,680 --> 00:16:18,480 Speaker 3: Sporting Kids Open, so it's a great place I used 328 00:16:18,520 --> 00:16:20,200 Speaker 3: to I was a member there for one hundred and 329 00:16:20,200 --> 00:16:23,160 Speaker 3: eighty bucks. It was the cheapest childcare in the world. 330 00:16:23,240 --> 00:16:25,400 Speaker 3: I think my mom dropped me out there in the morning, 331 00:16:25,400 --> 00:16:28,080 Speaker 3: picked me up at night, and played thirty six or 332 00:16:28,120 --> 00:16:29,040 Speaker 3: forty five holes a day. 333 00:16:28,960 --> 00:16:30,360 Speaker 2: With a couple of hot dogs along the way. 334 00:16:31,240 --> 00:16:34,440 Speaker 6: But from end of October all the way through to 335 00:16:35,000 --> 00:16:38,960 Speaker 6: mid April, end of April, I lost ground on all 336 00:16:39,000 --> 00:16:42,040 Speaker 6: the southern kids that were literally grinding all through the 337 00:16:42,200 --> 00:16:46,120 Speaker 6: winter long. And by the time we actually actually had 338 00:16:46,160 --> 00:16:48,840 Speaker 6: state championships in New York at Cornell, it was like, 339 00:16:49,640 --> 00:16:51,320 Speaker 6: all right, here's two weeks, good luck. 340 00:16:51,480 --> 00:16:53,160 Speaker 2: And if you didn't have like a family with a 341 00:16:53,160 --> 00:16:54,600 Speaker 2: Florida home, you had no chance. 342 00:16:54,680 --> 00:16:57,080 Speaker 3: So I mean what we did in the winter was 343 00:16:57,120 --> 00:16:58,920 Speaker 3: like we hit into a net and it was like 344 00:16:59,080 --> 00:17:01,880 Speaker 3: it was terrible. Now this seem technology has gotten better, 345 00:17:01,920 --> 00:17:04,359 Speaker 3: but just think about it like this, what you're saying 346 00:17:04,359 --> 00:17:06,840 Speaker 3: there on the formula one side is exactly the vision 347 00:17:06,840 --> 00:17:09,040 Speaker 3: that I have and we have a shared collective vision 348 00:17:09,080 --> 00:17:12,199 Speaker 3: as a company where because of the ability to create 349 00:17:12,280 --> 00:17:15,800 Speaker 3: that hyper realistic, you know, experience that the players are 350 00:17:15,840 --> 00:17:18,000 Speaker 3: going to want to be playing in their home on 351 00:17:18,119 --> 00:17:21,680 Speaker 3: the setup that most replicates what course is coming next. 352 00:17:21,760 --> 00:17:24,000 Speaker 2: Right, So like if I'm playing a practice round at 353 00:17:24,000 --> 00:17:24,520 Speaker 2: any tour. 354 00:17:24,400 --> 00:17:26,639 Speaker 3: Event and I get to a hole where it's like, 355 00:17:27,240 --> 00:17:29,600 Speaker 3: this is kind of a shot that I didn't like. 356 00:17:29,680 --> 00:17:31,680 Speaker 3: I tried to hit three or four shots, but you 357 00:17:31,760 --> 00:17:34,800 Speaker 3: know there's groups behind us. I can't really grind and 358 00:17:34,880 --> 00:17:38,080 Speaker 3: work through that experience on that shot because you can't 359 00:17:38,119 --> 00:17:40,240 Speaker 3: practice on the course. But we're giving you the ability. 360 00:17:40,480 --> 00:17:42,440 Speaker 3: And what we did at Port Rush was just pick 361 00:17:42,440 --> 00:17:45,119 Speaker 3: a spot, go out to that spot, practice, hit up, 362 00:17:45,240 --> 00:17:47,880 Speaker 3: hit twenty thirty forty balls on that spot, and then 363 00:17:47,960 --> 00:17:49,359 Speaker 3: go on you know what I mean. So the idea 364 00:17:49,480 --> 00:17:53,200 Speaker 3: is ultimately that yes, all of I'd like to think 365 00:17:53,240 --> 00:17:55,000 Speaker 3: and I've talked to a lot of our programs I 366 00:17:55,080 --> 00:17:58,600 Speaker 3: just got back from Illinois and Mike Small and have 367 00:17:59,240 --> 00:18:02,560 Speaker 3: them have the ability to play against, you know, every 368 00:18:02,600 --> 00:18:04,800 Speaker 3: other team in Division one, so that there's a kind 369 00:18:04,800 --> 00:18:07,840 Speaker 3: of a democratization and there's like an off course championship 370 00:18:07,840 --> 00:18:09,919 Speaker 3: where everybody can play on the same course under the 371 00:18:09,920 --> 00:18:12,200 Speaker 3: same conditions and see where the chips fall. 372 00:18:12,280 --> 00:18:13,720 Speaker 2: You know, it'd be a very interesting thing for the 373 00:18:13,720 --> 00:18:14,760 Speaker 2: first time ever to do that. 374 00:18:14,840 --> 00:18:17,840 Speaker 3: And then one step further, you take tour players, whether 375 00:18:17,840 --> 00:18:21,639 Speaker 3: it's LPGA, PGA live, and put them playing on the 376 00:18:21,680 --> 00:18:24,479 Speaker 3: same environment as everybody else in the world. As long 377 00:18:24,480 --> 00:18:26,840 Speaker 3: as there's standardization of the technology and you know that 378 00:18:26,880 --> 00:18:28,760 Speaker 3: people are hitting from those on even lies, and you 379 00:18:28,800 --> 00:18:31,360 Speaker 3: have like an inklinometer like our technology does to tell 380 00:18:31,400 --> 00:18:34,560 Speaker 3: you that, then you can have games where you have 381 00:18:34,760 --> 00:18:37,520 Speaker 3: thousands and thousands of competitors at the same time in 382 00:18:37,520 --> 00:18:38,360 Speaker 3: the same environment. 383 00:18:38,560 --> 00:18:40,800 Speaker 5: That's a really it's a really important point to Thomas Knix. 384 00:18:40,880 --> 00:18:42,680 Speaker 4: It's something you touched upon in one of your earlier 385 00:18:42,760 --> 00:18:45,159 Speaker 4: questions where you said this technology has been around, you 386 00:18:45,240 --> 00:18:46,879 Speaker 4: know where there the ability to sort of make up 387 00:18:46,920 --> 00:18:49,639 Speaker 4: otter create some sort of slope. But what hasn't been 388 00:18:49,640 --> 00:18:51,720 Speaker 4: around is the ability to qualify a score time and 389 00:18:51,760 --> 00:18:54,320 Speaker 4: time again. So if you think about this situation we're 390 00:18:54,359 --> 00:18:56,639 Speaker 4: facebook right now. When it comes to indoor golf, a 391 00:18:56,680 --> 00:18:58,600 Speaker 4: lot of it is AUTOCALC two puts you move on 392 00:18:58,600 --> 00:19:02,600 Speaker 4: to the next hole. There's no there's no repeatability, and 393 00:19:02,760 --> 00:19:05,280 Speaker 4: a lot of it is due to like structural integrity, 394 00:19:05,359 --> 00:19:08,400 Speaker 4: you know, the ability to qualify or replicate the environment 395 00:19:08,600 --> 00:19:09,400 Speaker 4: time and time again. 396 00:19:09,440 --> 00:19:09,880 Speaker 5: You know, these. 397 00:19:09,760 --> 00:19:12,720 Speaker 4: Surfaces move, et cetera. You know, I'm from Ireland, obviously, 398 00:19:12,720 --> 00:19:14,600 Speaker 4: it's why I say aluminium. You guys say aluminum, but 399 00:19:14,680 --> 00:19:17,800 Speaker 4: we use an aluminum substructure and that allows us to qualify, 400 00:19:17,960 --> 00:19:21,239 Speaker 4: you know, and have that repeatable environment which hasn't been 401 00:19:21,240 --> 00:19:23,880 Speaker 4: maybe there or prevalent before in the past. So when 402 00:19:23,880 --> 00:19:26,240 Speaker 4: you're thinking about you know, why hasn't why isn't there 403 00:19:26,280 --> 00:19:28,840 Speaker 4: an off course handicap system, Why aren't people competing? 404 00:19:28,840 --> 00:19:29,760 Speaker 5: Why isn't there gambling? 405 00:19:29,760 --> 00:19:32,240 Speaker 4: For us, it's because we haven't been able to replicate 406 00:19:32,280 --> 00:19:35,359 Speaker 4: the environment at different locations time and time again. And 407 00:19:35,400 --> 00:19:37,840 Speaker 4: that's what we're doing. So when you look at Max 408 00:19:37,880 --> 00:19:40,440 Speaker 4: and what he's doing, that's our vision, as Thomas says, 409 00:19:40,800 --> 00:19:43,040 Speaker 4: is to actually have the likes of the DJ. 410 00:19:43,000 --> 00:19:44,720 Speaker 2: Or a Rory or a Brooks or whoever it. 411 00:19:44,720 --> 00:19:47,600 Speaker 4: Is, competing online in the comfort of their home because 412 00:19:47,840 --> 00:19:50,560 Speaker 4: you and I, but we all know when pros are off, 413 00:19:50,600 --> 00:19:52,560 Speaker 4: they're off, but they're always looking to scratch the h 414 00:19:52,640 --> 00:19:54,440 Speaker 4: of golf. So if you can set that up for 415 00:19:54,480 --> 00:19:56,719 Speaker 4: them in their house. It's win win for everybody, you know. 416 00:19:57,440 --> 00:19:59,800 Speaker 1: So I think everybody's familiar with the fact that you 417 00:19:59,800 --> 00:20:02,560 Speaker 1: can go to a simulator or buy a simular or 418 00:20:02,960 --> 00:20:05,480 Speaker 1: they have them in public spaces now and then you 419 00:20:05,520 --> 00:20:08,240 Speaker 1: could go play Pebble Beach, right, you could go play 420 00:20:08,240 --> 00:20:09,000 Speaker 1: an eighteen hole. 421 00:20:08,840 --> 00:20:09,680 Speaker 2: Round of Pebble Beach. 422 00:20:10,000 --> 00:20:13,119 Speaker 1: So is the technology that you guys have available to 423 00:20:13,119 --> 00:20:15,480 Speaker 1: where if you set up to go play Pebble Beach 424 00:20:16,040 --> 00:20:19,440 Speaker 1: on the simulator and you hit one to the left 425 00:20:19,480 --> 00:20:23,359 Speaker 1: of the hole in the rough, and it's going to 426 00:20:23,400 --> 00:20:27,919 Speaker 1: simulate that you were in the rough and it's downhill, 427 00:20:28,000 --> 00:20:31,080 Speaker 1: it's below your feet. So let's say you were going 428 00:20:31,080 --> 00:20:34,119 Speaker 1: to play, you know, a course that was a tour 429 00:20:34,200 --> 00:20:37,320 Speaker 1: course that kind of has a massive sloping fairway from 430 00:20:37,440 --> 00:20:39,960 Speaker 1: right to left, and you hit it up there, it 431 00:20:40,040 --> 00:20:43,439 Speaker 1: can simulate where you are the ball being above your 432 00:20:43,440 --> 00:20:46,879 Speaker 1: feet based off of the actual real golf course that 433 00:20:47,000 --> 00:20:47,520 Speaker 1: you're playing. 434 00:20:48,520 --> 00:20:50,600 Speaker 2: Yeah, exactly one hundred percent. 435 00:20:50,760 --> 00:20:53,400 Speaker 3: And so what I would say is that like everything 436 00:20:54,040 --> 00:20:57,520 Speaker 3: in life, there there are limits to technology and the 437 00:20:57,600 --> 00:20:59,960 Speaker 3: total percent slope on a true pr we can get 438 00:21:00,080 --> 00:21:03,560 Speaker 3: over seven percent, but on a twenty two by eleven. 439 00:21:03,920 --> 00:21:05,520 Speaker 2: Moving something that. 440 00:21:05,080 --> 00:21:07,639 Speaker 3: That high is a lot more difficult, But yeah, for 441 00:21:07,760 --> 00:21:10,199 Speaker 3: the gaming size platform, the recommended size, we can get 442 00:21:10,240 --> 00:21:12,120 Speaker 3: it up. And what we can do is we can 443 00:21:12,320 --> 00:21:15,800 Speaker 3: hit the maximum slopes allowable by the us GA and RNA, 444 00:21:15,880 --> 00:21:18,760 Speaker 3: which is four percent on a green and beyond that 445 00:21:19,040 --> 00:21:21,240 Speaker 3: by a few percent on the full swing. 446 00:21:21,359 --> 00:21:23,280 Speaker 2: So yeah, it creates extremes. 447 00:21:23,520 --> 00:21:25,359 Speaker 3: And just like Rory said, when when you get up 448 00:21:25,400 --> 00:21:28,000 Speaker 3: on that platform and you're hitting that approach shot, it'll 449 00:21:28,000 --> 00:21:29,360 Speaker 3: feel like thirteen in Augusta. 450 00:21:29,480 --> 00:21:32,480 Speaker 2: You know that that hanging lie or you know, it'll feel. 451 00:21:32,200 --> 00:21:35,119 Speaker 3: Like the seventeenth at Port Rush when you're on that 452 00:21:35,160 --> 00:21:37,760 Speaker 3: big down slope there, it's gonna it's going to totally 453 00:21:37,920 --> 00:21:41,040 Speaker 3: challenge a different level of your kind of psyche indoors 454 00:21:41,200 --> 00:21:43,600 Speaker 3: than it ever has. And the other thing that I'm 455 00:21:43,680 --> 00:21:45,080 Speaker 3: the most excited about is. 456 00:21:45,000 --> 00:21:47,000 Speaker 2: Like like the teaching day that we're building. 457 00:21:47,000 --> 00:21:48,120 Speaker 3: I don't know if we want to tell the world, 458 00:21:48,119 --> 00:21:52,240 Speaker 3: but like down there in Dubai, but like the ability 459 00:21:52,280 --> 00:21:54,800 Speaker 3: to have the downrange. 460 00:21:54,200 --> 00:21:55,560 Speaker 2: And for you as a coach to be able to 461 00:21:55,640 --> 00:21:56,479 Speaker 2: move people around. 462 00:21:56,560 --> 00:21:58,560 Speaker 3: I'm so excited for you to have that kind of 463 00:21:58,560 --> 00:22:01,280 Speaker 3: capacity and then turn out and putt. It's all in 464 00:22:01,320 --> 00:22:04,679 Speaker 3: one right there, and yeah, the extremes are going to 465 00:22:04,680 --> 00:22:06,280 Speaker 3: be there. The other thing that you should know is 466 00:22:06,280 --> 00:22:08,280 Speaker 3: that we're working with one of the top turf companies 467 00:22:08,280 --> 00:22:10,800 Speaker 3: in the world right now and creating some really really 468 00:22:10,840 --> 00:22:14,520 Speaker 3: cool rough and hitting matt structures that are going to 469 00:22:14,600 --> 00:22:17,160 Speaker 3: be able to, you know, take it even that much 470 00:22:17,200 --> 00:22:20,480 Speaker 3: further instead of just allowing for the simulator to calibrate 471 00:22:20,520 --> 00:22:22,600 Speaker 3: it to a percentage, We're going to have some really 472 00:22:22,600 --> 00:22:24,439 Speaker 3: cool rough structures that are going to be able to 473 00:22:25,520 --> 00:22:27,200 Speaker 3: you know, it's going to take some time on testing 474 00:22:27,240 --> 00:22:29,040 Speaker 3: to get the tracking of the ball out of rough 475 00:22:29,040 --> 00:22:30,520 Speaker 3: because you know, they need to be able to pick 476 00:22:30,560 --> 00:22:32,520 Speaker 3: up the whole ball and if there's some challenges there. 477 00:22:32,520 --> 00:22:35,760 Speaker 2: But we're getting there. But it's really coming together nicely. 478 00:22:35,800 --> 00:22:38,320 Speaker 1: You know. The real world application of this guy's So 479 00:22:38,359 --> 00:22:40,280 Speaker 1: I was giving a golf listen yesterday to a guy 480 00:22:40,320 --> 00:22:43,520 Speaker 1: who is a very good competitive mid end player. He's 481 00:22:43,520 --> 00:22:46,159 Speaker 1: a member at o'kill Country Club up in Rochester where they, 482 00:22:46,359 --> 00:22:49,040 Speaker 1: you know, Brooks won the twenty twenty three PGA. They've 483 00:22:49,040 --> 00:22:52,200 Speaker 1: had Ryder Cups there, so it's an iconic golf course, 484 00:22:52,280 --> 00:22:55,679 Speaker 1: right but weather wise, this guy hits a lot of 485 00:22:55,720 --> 00:23:00,000 Speaker 1: golf balls at home in a simulator, and it's a finance. 486 00:23:00,440 --> 00:23:02,359 Speaker 1: He's working stuff, so he can't always get to the 487 00:23:02,400 --> 00:23:04,480 Speaker 1: golf course. So one of the things he flew down 488 00:23:04,560 --> 00:23:07,479 Speaker 1: yesterday to the Florida. I see him on a regular basis. 489 00:23:07,680 --> 00:23:09,240 Speaker 1: He comes down about, you know, every. 490 00:23:09,040 --> 00:23:09,720 Speaker 2: Couple of months. 491 00:23:10,040 --> 00:23:13,560 Speaker 1: But one of the things that was I find really 492 00:23:13,560 --> 00:23:15,960 Speaker 1: interesting about all of the guys that live up in 493 00:23:16,000 --> 00:23:20,520 Speaker 1: the Northeast or work a lot on simulators is their 494 00:23:20,560 --> 00:23:24,960 Speaker 1: aim is horrendous because they're all on the simulator, right, 495 00:23:25,040 --> 00:23:28,480 Speaker 1: and they're never really thinking about where they're aiming. So 496 00:23:28,800 --> 00:23:31,600 Speaker 1: this guy's aim gets all over the place because he's 497 00:23:31,720 --> 00:23:35,040 Speaker 1: just doing one repetitive thing. So I think the power 498 00:23:35,080 --> 00:23:37,800 Speaker 1: in that tech that you guys have is the ability 499 00:23:37,800 --> 00:23:40,840 Speaker 1: to say, Okay, we're going to adjust this. Lie not 500 00:23:41,119 --> 00:23:44,199 Speaker 1: anything crazy, right, We're not going to put you on 501 00:23:44,240 --> 00:23:46,600 Speaker 1: a four percent slot. We're just going to adjust this 502 00:23:46,680 --> 00:23:51,399 Speaker 1: a little bit. And then in a controlled environment, in 503 00:23:51,440 --> 00:23:56,360 Speaker 1: a simulator environment, we can have you have to offset 504 00:23:56,400 --> 00:23:59,680 Speaker 1: the fact that we've changed the ground. And then guys 505 00:23:59,720 --> 00:24:03,880 Speaker 1: the other power in this specifically from a putting standpoint, 506 00:24:04,600 --> 00:24:11,200 Speaker 1: almost everybody I work with and see dramatically underreads their potts, right, 507 00:24:11,280 --> 00:24:14,800 Speaker 1: they just do right. So you have them take a 508 00:24:14,840 --> 00:24:18,560 Speaker 1: look at where they're aiming and there are two three 509 00:24:19,440 --> 00:24:23,080 Speaker 1: balls four balls out. So when we were at the 510 00:24:23,200 --> 00:24:26,680 Speaker 1: Open Championship and you guys put the platform in for 511 00:24:26,960 --> 00:24:30,720 Speaker 1: sky Sports and their big kind of you know, all singing, 512 00:24:30,760 --> 00:24:34,159 Speaker 1: all dancing open zone, right, what was really cool is 513 00:24:34,240 --> 00:24:36,640 Speaker 1: the segment that I filmed for you guys. I went 514 00:24:36,680 --> 00:24:39,320 Speaker 1: in there and what we tried to do was simulate 515 00:24:39,560 --> 00:24:43,879 Speaker 1: a pin a pin position on the golf course. So 516 00:24:44,520 --> 00:24:47,560 Speaker 1: the sixteenth pole, the part three at Royalport Rush with 517 00:24:47,600 --> 00:24:49,280 Speaker 1: you know the valley down to the right of it. 518 00:24:49,520 --> 00:24:52,960 Speaker 1: We looked at the we looked at the pin sheet 519 00:24:53,080 --> 00:24:57,200 Speaker 1: and the pin was cut three from the left, four 520 00:24:57,320 --> 00:25:00,480 Speaker 1: from the front, and we looked at one the greens 521 00:25:00,520 --> 00:25:02,760 Speaker 1: books and we looked at the slope. We were just 522 00:25:02,840 --> 00:25:05,919 Speaker 1: able to type that in and then go look at that. 523 00:25:06,040 --> 00:25:10,080 Speaker 1: And the segment I did was I think everybody tends 524 00:25:10,119 --> 00:25:14,920 Speaker 1: to practice putting off of a again block practice. They 525 00:25:14,960 --> 00:25:19,840 Speaker 1: practiced three foot puts on a straight putt, but it 526 00:25:19,960 --> 00:25:24,119 Speaker 1: might be guys until the back nine till you get 527 00:25:24,160 --> 00:25:29,320 Speaker 1: a flat three footer that everybody practices. So For me, 528 00:25:30,080 --> 00:25:35,320 Speaker 1: I think the ability to randomize the practice is something 529 00:25:35,359 --> 00:25:38,280 Speaker 1: that I think I've probably done more in the last 530 00:25:38,800 --> 00:25:40,840 Speaker 1: ten years than I did in the early part of 531 00:25:40,880 --> 00:25:45,879 Speaker 1: my career to try and have somewhat of skill acquisition 532 00:25:46,440 --> 00:25:50,720 Speaker 1: as opposed to just block practice. So this merging of 533 00:25:51,119 --> 00:25:55,719 Speaker 1: the way players practice the way we are trying to 534 00:25:55,800 --> 00:26:00,680 Speaker 1: gamify their practice. Play this out, guys in five years. 535 00:26:00,680 --> 00:26:03,080 Speaker 1: I mean, if you look at TGL, looked like it 536 00:26:03,119 --> 00:26:07,200 Speaker 1: was a success last year, that facility looked amazing. I've 537 00:26:07,200 --> 00:26:10,040 Speaker 1: got to think they'll start to replicate those right, But 538 00:26:10,560 --> 00:26:13,320 Speaker 1: where do you, guys see the long term vision not 539 00:26:13,400 --> 00:26:17,639 Speaker 1: only for the company, but the long term direction of 540 00:26:17,960 --> 00:26:21,520 Speaker 1: kind of indoor simulator golf. Is it this kind of 541 00:26:22,200 --> 00:26:26,119 Speaker 1: quest to kind of have the feel of a real shot, 542 00:26:26,560 --> 00:26:31,240 Speaker 1: the feel of a really made putt in a real situation. 543 00:26:31,960 --> 00:26:35,400 Speaker 3: Yeah, I'm kind of every day trying to pull myself 544 00:26:35,440 --> 00:26:37,439 Speaker 3: back into the day because I love thinking about the 545 00:26:37,480 --> 00:26:40,399 Speaker 3: future and in a lot of ways, and and I 546 00:26:40,400 --> 00:26:41,600 Speaker 3: would I would think about it like this. 547 00:26:42,000 --> 00:26:45,080 Speaker 2: TGL is very similar to what we're trying to do 548 00:26:45,240 --> 00:26:48,200 Speaker 2: in that like, you know, if you if you want 549 00:26:48,200 --> 00:26:51,160 Speaker 2: to go and do a French Alps tour, and ride 550 00:26:51,200 --> 00:26:52,080 Speaker 2: the Tour de France. 551 00:26:52,200 --> 00:26:54,880 Speaker 3: You can, but you can also do it on a peloton, 552 00:26:55,200 --> 00:26:59,280 Speaker 3: and so we're very similar to the peloton experience. If 553 00:26:59,320 --> 00:27:02,600 Speaker 3: the pelotons experience scot to learn from you know how 554 00:27:02,640 --> 00:27:04,320 Speaker 3: to handle supply chain, do it to do some other 555 00:27:04,359 --> 00:27:06,360 Speaker 3: cool things. But give you access to the best spin 556 00:27:06,480 --> 00:27:09,200 Speaker 3: cycle instructors in New York instead of Instead of giving 557 00:27:09,240 --> 00:27:11,520 Speaker 3: you access to the best spin cycle instructors in New York, 558 00:27:11,560 --> 00:27:13,520 Speaker 3: we're going to be giving people access to people like 559 00:27:13,600 --> 00:27:15,040 Speaker 3: you and people like Brat. 560 00:27:15,200 --> 00:27:17,640 Speaker 2: I mean, like, think about that for a second. 561 00:27:17,119 --> 00:27:20,640 Speaker 3: Having you know a few people out there in the industry, 562 00:27:20,720 --> 00:27:24,840 Speaker 3: incumbents like a skillster, you know, coaching things you know 563 00:27:24,920 --> 00:27:26,920 Speaker 3: that are in the market. This is going to be 564 00:27:26,960 --> 00:27:29,560 Speaker 3: able to give you the experience of working with you 565 00:27:29,720 --> 00:27:32,399 Speaker 3: while you're doing a live lesson on your platform and 566 00:27:32,440 --> 00:27:34,600 Speaker 3: you can do it from your home and take in 567 00:27:34,760 --> 00:27:37,240 Speaker 3: what you're saying and try to enact it in real time. 568 00:27:37,640 --> 00:27:40,040 Speaker 3: And all you need is really about fifteen by twenty 569 00:27:40,080 --> 00:27:42,439 Speaker 3: space with ten foot iigh ceilings and you're good to go. 570 00:27:42,600 --> 00:27:45,040 Speaker 3: So it's it's a lot different and we don't have 571 00:27:45,119 --> 00:27:48,040 Speaker 3: to you know, go and build a you know, a 572 00:27:48,080 --> 00:27:49,520 Speaker 3: football stadium. 573 00:27:49,280 --> 00:27:50,560 Speaker 2: To get it done right. 574 00:27:50,600 --> 00:27:53,440 Speaker 3: It's a little different than that because I don't think 575 00:27:53,440 --> 00:27:56,240 Speaker 3: there there's a few of your clients and a few 576 00:27:56,240 --> 00:27:59,160 Speaker 3: of our clients that could do that, but nobody's realistically 577 00:27:59,160 --> 00:28:00,960 Speaker 3: going to do that their at home practice. 578 00:28:01,040 --> 00:28:03,320 Speaker 2: Right. Did I miss anything there were? I mean, I think. 579 00:28:03,160 --> 00:28:06,280 Speaker 4: That's I think you know you mentioned obviously the open 580 00:28:06,359 --> 00:28:08,879 Speaker 4: zone sky, and it was it was an amazing experience 581 00:28:08,920 --> 00:28:10,879 Speaker 4: for us to be involved in that, and obviously you know, 582 00:28:11,240 --> 00:28:14,440 Speaker 4: you're much more use of that environment and live TV 583 00:28:14,520 --> 00:28:17,160 Speaker 4: and everything that comes with it. And what was really 584 00:28:17,320 --> 00:28:20,280 Speaker 4: fascinating to me outside of the shanganner you get a 585 00:28:20,320 --> 00:28:22,280 Speaker 4: cameraman with when Pete Kann was giving me a lesson 586 00:28:22,280 --> 00:28:25,639 Speaker 4: on the platform off uneven Liss, But was that how 587 00:28:25,760 --> 00:28:27,640 Speaker 4: some of the players in the field when they came 588 00:28:27,640 --> 00:28:31,159 Speaker 4: over to their segments, how they were reacting to actually 589 00:28:31,200 --> 00:28:32,440 Speaker 4: hitting balls off slope. 590 00:28:32,720 --> 00:28:34,800 Speaker 5: And we're not going to name and shame anybody. Some 591 00:28:34,840 --> 00:28:36,480 Speaker 5: of the people adopted it. 592 00:28:36,520 --> 00:28:37,360 Speaker 2: Very very quickly. 593 00:28:37,800 --> 00:28:41,320 Speaker 4: Some people didn't, and there was some really really big 594 00:28:41,400 --> 00:28:43,680 Speaker 4: misses and their reaction was not I just don't practice 595 00:28:43,720 --> 00:28:46,800 Speaker 4: off slope. It's like, how can you go and compete 596 00:28:46,880 --> 00:28:49,880 Speaker 4: appropriately to the best of your ability if your preparation 597 00:28:50,000 --> 00:28:52,680 Speaker 4: for a course like Port Rush, which is like an 598 00:28:52,760 --> 00:28:55,760 Speaker 4: undulated golf course, not the most undulated golf course in 599 00:28:55,760 --> 00:28:57,600 Speaker 4: the world, but there are some parts of that golf 600 00:28:57,640 --> 00:29:00,719 Speaker 4: course where there's extremes. You know, how can you expect 601 00:29:00,800 --> 00:29:02,479 Speaker 4: to go there and compete to the best of your 602 00:29:02,480 --> 00:29:05,480 Speaker 4: ability if you're not practicing all of those lines. You know, 603 00:29:05,600 --> 00:29:08,400 Speaker 4: So you're talking about it, you know, I'm being an 604 00:29:08,440 --> 00:29:10,600 Speaker 4: exponent or proponent of over the last of a decade, 605 00:29:10,840 --> 00:29:12,920 Speaker 4: I'd say you're probably a little bit ahead of what's 606 00:29:13,080 --> 00:29:13,920 Speaker 4: considered the norm. 607 00:29:14,000 --> 00:29:15,080 Speaker 5: You know, it's much more. 608 00:29:15,360 --> 00:29:18,000 Speaker 4: Relevant to the now and how people are teaching, and 609 00:29:18,200 --> 00:29:20,600 Speaker 4: you see it on facility design as well, and how 610 00:29:20,640 --> 00:29:23,520 Speaker 4: people are trying to incorporate slope and you know, and 611 00:29:23,840 --> 00:29:26,240 Speaker 4: the ability to allow their talent to hit off on 612 00:29:26,320 --> 00:29:29,400 Speaker 4: even lies because you know, people have some cash to spend, 613 00:29:29,400 --> 00:29:31,880 Speaker 4: and some people who join these fancy clubs expect that 614 00:29:31,920 --> 00:29:34,120 Speaker 4: extra sort of one or two percenters, you know, that 615 00:29:34,200 --> 00:29:36,520 Speaker 4: really differentiates their couple of the others. And I think 616 00:29:36,560 --> 00:29:37,600 Speaker 4: this is the next stage of it. 617 00:29:37,680 --> 00:29:38,640 Speaker 2: And on your spect. 618 00:29:40,320 --> 00:29:43,000 Speaker 1: Guys, lastly, you mentioned that I think when launch monitor 619 00:29:43,080 --> 00:29:45,520 Speaker 1: technology came out, it wasn't what it is now. 620 00:29:45,640 --> 00:29:46,520 Speaker 2: Now I have. 621 00:29:46,520 --> 00:29:48,880 Speaker 1: Sixteen year old kids coming in with a thirty thousand 622 00:29:48,920 --> 00:29:52,720 Speaker 1: dollars launch monitor. So launch monitor technology went from something 623 00:29:52,760 --> 00:29:56,640 Speaker 1: that was very very obscure, very very niche, and now 624 00:29:56,680 --> 00:30:00,000 Speaker 1: it is a major part of every single broadcast you 625 00:30:00,120 --> 00:30:02,440 Speaker 1: But my point behind that was I think one of 626 00:30:02,440 --> 00:30:05,920 Speaker 1: the things that got launch monitor technology kind of into 627 00:30:05,960 --> 00:30:09,720 Speaker 1: the mainstream was all of the manufacturers. You would know 628 00:30:09,840 --> 00:30:13,120 Speaker 1: that Cobra Tailor made Titleist and stuff, they had bought 629 00:30:13,320 --> 00:30:17,840 Speaker 1: thirty launch monitors. They were doing everything with this technology. 630 00:30:17,880 --> 00:30:20,400 Speaker 1: And as soon as that happened, if all of the 631 00:30:20,400 --> 00:30:23,320 Speaker 1: club companies are using this technology, then I think people 632 00:30:23,320 --> 00:30:25,960 Speaker 1: started to go, Okay, well it's here to stay. We're 633 00:30:26,000 --> 00:30:28,600 Speaker 1: going to start using it. So the relationship that you 634 00:30:28,640 --> 00:30:31,720 Speaker 1: guys have had with the manufacturers with the different companies, 635 00:30:31,920 --> 00:30:34,480 Speaker 1: I know you put a system in Cobra, I know 636 00:30:34,520 --> 00:30:37,880 Speaker 1: you put one in at Taylor, made that relationship. Why 637 00:30:37,880 --> 00:30:42,640 Speaker 1: do you think the manufacturers are so interested in partnering 638 00:30:42,680 --> 00:30:46,880 Speaker 1: with you guys in getting the systems into their facilities, 639 00:30:46,920 --> 00:30:50,480 Speaker 1: into their test facilities. And where do you see that 640 00:30:50,560 --> 00:30:54,880 Speaker 1: relationship going? Also with the US college university programs that 641 00:30:54,920 --> 00:30:56,480 Speaker 1: I know you guys are involved in it as well. 642 00:30:57,160 --> 00:31:00,480 Speaker 3: My first install, when I was in a non executive 643 00:31:00,480 --> 00:31:03,720 Speaker 3: board member of the original Perfection Platforms, was at the. 644 00:31:03,760 --> 00:31:04,960 Speaker 2: Kingdom in twenty nineteen. 645 00:31:05,240 --> 00:31:06,440 Speaker 1: The tailor made facility. 646 00:31:06,560 --> 00:31:10,240 Speaker 3: Yeah, the tailor made facility And it's a funny, funny thing. 647 00:31:10,360 --> 00:31:13,280 Speaker 3: When we were installing it, we always added an extra 648 00:31:13,320 --> 00:31:16,400 Speaker 3: actuator because sometimes they can get damage and shipping. I 649 00:31:16,520 --> 00:31:20,720 Speaker 3: drove over the Sierra Nevadas all the way to Papago 650 00:31:21,040 --> 00:31:23,880 Speaker 3: to the Arizona State facility because we. 651 00:31:23,960 --> 00:31:25,160 Speaker 2: Left an extra actuator there in. 652 00:31:25,200 --> 00:31:28,160 Speaker 3: Our manufacturer didn't send one with this the biggest build 653 00:31:28,160 --> 00:31:30,600 Speaker 3: at the time ever, and so anyway, we got it 654 00:31:30,640 --> 00:31:31,080 Speaker 3: back in, we. 655 00:31:31,040 --> 00:31:32,080 Speaker 2: Plugged it in. It was amazing. 656 00:31:32,120 --> 00:31:33,920 Speaker 3: And the reason I tell you that anecdote is because 657 00:31:34,040 --> 00:31:36,960 Speaker 3: Arizona State we formed partnerships to these programs and tell 658 00:31:37,000 --> 00:31:39,120 Speaker 3: them what's coming, and we try to stay out in 659 00:31:39,160 --> 00:31:42,640 Speaker 3: front of things so that the coaches are educated by 660 00:31:42,680 --> 00:31:45,200 Speaker 3: us and they're not just sold things by us. So 661 00:31:45,360 --> 00:31:48,080 Speaker 3: when we installed that, John Rahm was at the ribbon 662 00:31:48,120 --> 00:31:51,400 Speaker 3: cutting and it was very exciting. Well, then at Taylor Made, 663 00:31:51,600 --> 00:31:55,080 Speaker 3: he was there getting putter fitted by Dwayne Anderson, a 664 00:31:55,160 --> 00:31:58,560 Speaker 3: kind of a known putter fitting guru, and it was 665 00:31:58,720 --> 00:32:00,640 Speaker 3: found pretty quickly once they him on the left to 666 00:32:00,680 --> 00:32:04,120 Speaker 3: right lie in twenty twenty. That wasn't doing great at 667 00:32:04,120 --> 00:32:06,760 Speaker 3: making left to right putts and that was a gap 668 00:32:06,800 --> 00:32:09,440 Speaker 3: in the way he is putting. Whether it was the 669 00:32:09,440 --> 00:32:11,520 Speaker 3: putter or the stroke, I don't want to comment on that, 670 00:32:11,560 --> 00:32:14,080 Speaker 3: but like they figured it out. And then if you remember, 671 00:32:14,600 --> 00:32:16,920 Speaker 3: he wanted Tory the US open and he made two 672 00:32:16,960 --> 00:32:19,560 Speaker 3: fifteen footers on left to right lies, which was exactly 673 00:32:19,600 --> 00:32:22,480 Speaker 3: what they worked on at the Kingdom, and it was 674 00:32:22,600 --> 00:32:25,920 Speaker 3: kind of like holy moly. So we kind of got 675 00:32:25,920 --> 00:32:28,640 Speaker 3: there from our relationship with Arizona State and that new 676 00:32:28,640 --> 00:32:30,640 Speaker 3: bird that Phil and the guys built there. 677 00:32:30,840 --> 00:32:32,479 Speaker 2: We were one of the original partners there. 678 00:32:32,560 --> 00:32:34,080 Speaker 3: Then they put us in with the Kingdom and then 679 00:32:34,400 --> 00:32:38,080 Speaker 3: you know, in twenty two him, DJ and Colin were 680 00:32:38,120 --> 00:32:38,520 Speaker 3: all fit. 681 00:32:38,960 --> 00:32:40,000 Speaker 2: There were number one, two, and. 682 00:32:39,960 --> 00:32:42,920 Speaker 3: Three on the WAGGER or the not Wagger, the WGR 683 00:32:43,000 --> 00:32:45,080 Speaker 3: rankings last time they were unified. 684 00:32:45,280 --> 00:32:47,120 Speaker 2: We're all fit for their putters on our platform. 685 00:32:47,240 --> 00:32:51,160 Speaker 3: So having the best fitting experience possible for the players 686 00:32:51,240 --> 00:32:52,320 Speaker 3: and the best R and D. 687 00:32:52,720 --> 00:32:56,239 Speaker 2: Capability to test technology is what these OEMs. 688 00:32:55,720 --> 00:32:58,560 Speaker 3: Want, and so we had to have high integrity of 689 00:32:58,560 --> 00:33:02,120 Speaker 3: our products, our percentage slow, and you know, I think 690 00:33:02,160 --> 00:33:04,600 Speaker 3: that they love that. And from a commercial perspective, I'm 691 00:33:04,600 --> 00:33:07,640 Speaker 3: a commercial guerrilla myself. You've got to have a while 692 00:33:07,720 --> 00:33:10,680 Speaker 3: factor to differentiate yourself when you're downstream fitting people and 693 00:33:10,680 --> 00:33:14,320 Speaker 3: you're downstream actually creating experience. When you cover the home office, 694 00:33:14,360 --> 00:33:16,160 Speaker 3: you want to see like you're stepping up onto a 695 00:33:16,160 --> 00:33:19,240 Speaker 3: platform and getting that baseline data capture. It can't just 696 00:33:19,280 --> 00:33:21,920 Speaker 3: be on a flat piece of turf in an office somewhere. 697 00:33:21,960 --> 00:33:24,560 Speaker 3: You have to really feel like you're doing something that's 698 00:33:24,600 --> 00:33:26,520 Speaker 3: similar to what what we call like a blood draw, 699 00:33:26,600 --> 00:33:29,320 Speaker 3: like it's clean, it's perfect, and it gives you the 700 00:33:29,360 --> 00:33:32,280 Speaker 3: exact slopes on the software is what is in real life. 701 00:33:32,320 --> 00:33:36,120 Speaker 3: So I think downstream, the OEMs are going to continue 702 00:33:36,160 --> 00:33:39,680 Speaker 3: to learn a lot about what happens to club waiting 703 00:33:39,720 --> 00:33:41,600 Speaker 3: when you work off of one even lies, especially in 704 00:33:41,600 --> 00:33:42,240 Speaker 3: the irons. 705 00:33:43,040 --> 00:33:45,000 Speaker 2: And then I think also you. 706 00:33:44,920 --> 00:33:47,920 Speaker 3: Look at the future of you know, how you support 707 00:33:48,000 --> 00:33:50,400 Speaker 3: your PGA pros that are on your staff, you. 708 00:33:50,320 --> 00:33:52,960 Speaker 2: Know, subsidizing the you know, products. 709 00:33:52,520 --> 00:33:56,960 Speaker 3: Like ours to really drive influence in markets of doing 710 00:33:57,040 --> 00:33:58,960 Speaker 3: proper fittings. I think it's going to be a big thing, 711 00:33:58,960 --> 00:34:02,520 Speaker 3: whether it's at the jib pro level for those OEMs 712 00:34:02,600 --> 00:34:04,600 Speaker 3: or Dicks or a big box retail. 713 00:34:04,800 --> 00:34:06,200 Speaker 5: I would just add on the OEMs. 714 00:34:06,600 --> 00:34:09,319 Speaker 4: I think b you know, let's say ten twenty years ago, 715 00:34:09,480 --> 00:34:11,879 Speaker 4: it was there was obviously a clear sort of goal, 716 00:34:11,960 --> 00:34:13,480 Speaker 4: set of standards when they came to some of the 717 00:34:13,480 --> 00:34:15,960 Speaker 4: club fetters and also of club manufacturers and you know, 718 00:34:15,960 --> 00:34:18,600 Speaker 4: who were the chosen for you. Whereas now there's a 719 00:34:18,719 --> 00:34:21,239 Speaker 4: there's more, you know, there's much more choice and the 720 00:34:21,239 --> 00:34:23,839 Speaker 4: pursuit of perfection to try and be like differentiators as 721 00:34:23,880 --> 00:34:26,040 Speaker 4: to you know, what what's better and what works is 722 00:34:26,080 --> 00:34:28,400 Speaker 4: really really important. But I think, you know, we're working 723 00:34:28,400 --> 00:34:30,120 Speaker 4: with a lot of the OEMs, and we're about to 724 00:34:30,120 --> 00:34:32,319 Speaker 4: work with some more, and they're just trying to find 725 00:34:32,360 --> 00:34:34,080 Speaker 4: it's the pursuit of perfection, you know, they're trying to 726 00:34:34,080 --> 00:34:36,600 Speaker 4: find those additional one percent, you know, like when it 727 00:34:36,640 --> 00:34:38,880 Speaker 4: comes to not only just like a driver fitting, but 728 00:34:38,920 --> 00:34:40,200 Speaker 4: even from like a wedge perspective. 729 00:34:40,239 --> 00:34:40,920 Speaker 5: We're working with. 730 00:34:40,880 --> 00:34:44,520 Speaker 4: An OEM now that's specific to you know for or 731 00:34:44,520 --> 00:34:46,480 Speaker 4: famous for their wedges, and they want to try and 732 00:34:46,520 --> 00:34:49,520 Speaker 4: find those extra levels, you know, those extra sort of 733 00:34:49,719 --> 00:34:53,440 Speaker 4: one percent that really differentiate themselves from the market because 734 00:34:53,480 --> 00:34:55,520 Speaker 4: it's it's tied out there as you know, you know, 735 00:34:55,560 --> 00:34:58,960 Speaker 4: there's a really really there's some quality equipment available to everybody, 736 00:34:59,000 --> 00:35:01,520 Speaker 4: and that's why we're sort of adding that extra value 737 00:35:01,520 --> 00:35:03,040 Speaker 4: add to them and that experience as well. 738 00:35:03,560 --> 00:35:07,719 Speaker 1: You know, I think the applications and also for universities. 739 00:35:07,800 --> 00:35:10,080 Speaker 1: You know, for college golf programs, there are a lot 740 00:35:10,120 --> 00:35:12,240 Speaker 1: of players you know now choosing to go to college 741 00:35:12,280 --> 00:35:15,799 Speaker 1: golf programs that are not in Florida. They're not in 742 00:35:15,840 --> 00:35:18,840 Speaker 1: Texas where you're going to be practicing in the sunshine. 743 00:35:18,920 --> 00:35:22,080 Speaker 1: So the college golf programs, the best ones in the country, 744 00:35:22,120 --> 00:35:25,640 Speaker 1: are trying to replicate in an indoor situation if they 745 00:35:25,680 --> 00:35:28,920 Speaker 1: are weather dependent. You know, guys like Mike Small and Illinois, 746 00:35:29,800 --> 00:35:31,840 Speaker 1: all of the kind of the Big Ten, kind of 747 00:35:31,840 --> 00:35:33,919 Speaker 1: some of the Big East schools, they're going to need 748 00:35:34,160 --> 00:35:39,040 Speaker 1: indoor facilities to offset the fact that they're not in sunshine. 749 00:35:39,080 --> 00:35:42,479 Speaker 1: You can't practice outdoors three hundred and sixty five days 750 00:35:42,480 --> 00:35:46,239 Speaker 1: a year. So I think that combination of being in 751 00:35:47,080 --> 00:35:51,200 Speaker 1: not only the manufacturers but also with the college golf programs, 752 00:35:51,200 --> 00:35:54,279 Speaker 1: and then you know, having people like myself, it can 753 00:35:54,320 --> 00:35:58,799 Speaker 1: take advantage of it from a instructional standpoint. Guys, where 754 00:35:58,800 --> 00:36:01,479 Speaker 1: can people find out more about Platform Golf. 755 00:36:01,760 --> 00:36:04,920 Speaker 2: The website is platform golf dot com and obviously our 756 00:36:04,920 --> 00:36:09,000 Speaker 2: instagram is Platform Golf. So yeah, that that is that 757 00:36:09,120 --> 00:36:11,160 Speaker 2: is the easiest way to get at us. And we'll 758 00:36:11,200 --> 00:36:14,160 Speaker 2: obviously send you information on the depth of our products 759 00:36:14,239 --> 00:36:17,440 Speaker 2: if you add your email. And I'll say one last 760 00:36:17,440 --> 00:36:20,440 Speaker 2: thing plot on that on that subject is that I would. 761 00:36:20,360 --> 00:36:22,480 Speaker 3: Venture to say that you like to use the launch 762 00:36:22,520 --> 00:36:25,680 Speaker 3: monitor in most of your lessons. We would like to 763 00:36:25,680 --> 00:36:29,840 Speaker 3: believe that eventually in the next three to five years 764 00:36:29,840 --> 00:36:33,960 Speaker 3: that pros will it'll be a differentiating value proposition where 765 00:36:34,000 --> 00:36:35,799 Speaker 3: you'd want to go to your pro that has the 766 00:36:35,840 --> 00:36:38,440 Speaker 3: ability to teach off of one even lives as the 767 00:36:38,480 --> 00:36:40,760 Speaker 3: same way, we wouldn't go to somebody without a TrackMan 768 00:36:40,880 --> 00:36:42,919 Speaker 3: or a Foresight or a REPSOD or whatever it. 769 00:36:42,880 --> 00:36:46,040 Speaker 2: Is you know, or true golf system. So like, we 770 00:36:46,120 --> 00:36:48,960 Speaker 2: want to change the standard is what we're trying to do. 771 00:36:49,000 --> 00:36:51,920 Speaker 2: In your OEM comment was exactly right. They had all 772 00:36:51,920 --> 00:36:53,000 Speaker 2: the forty. 773 00:36:53,080 --> 00:36:55,600 Speaker 3: Dollars track mans before it was brought to the brought 774 00:36:55,640 --> 00:36:58,120 Speaker 3: to some of the consumable levels. So yeah, I like 775 00:36:58,160 --> 00:37:00,680 Speaker 3: to think that we're going to hopefully change the game 776 00:37:00,719 --> 00:37:01,200 Speaker 3: a little bit. 777 00:37:01,280 --> 00:37:01,480 Speaker 2: You know. 778 00:37:01,800 --> 00:37:04,400 Speaker 1: Well, I'm really looking forward to the system we're installing 779 00:37:04,440 --> 00:37:06,840 Speaker 1: in Dubai and we'll give you guys some good feedback. 780 00:37:07,000 --> 00:37:07,799 Speaker 2: Guys, best to Luck. 781 00:37:07,840 --> 00:37:10,040 Speaker 1: Thanks for talking to us, and I'm excited to see 782 00:37:10,040 --> 00:37:12,760 Speaker 1: which direction everything goes in the future. 783 00:37:13,000 --> 00:37:14,399 Speaker 5: Thanks, Love, appreciate your time. 784 00:37:14,480 --> 00:37:16,960 Speaker 1: I appreciate that Son of Which comes to you almost 785 00:37:16,960 --> 00:37:18,680 Speaker 1: every week. Thanks everyone for listening.