1 00:00:02,480 --> 00:00:06,320 Speaker 1: What's it's way up with Angela. Ye, and this is exciting. 2 00:00:06,600 --> 00:00:09,320 Speaker 2: I have Derek Lewis here, Hi, Derek. 3 00:00:09,320 --> 00:00:09,959 Speaker 3: That's how you doing. 4 00:00:10,400 --> 00:00:12,400 Speaker 1: He's going to be a national best selling author with 5 00:00:12,480 --> 00:00:15,360 Speaker 1: this book, Survive and Advance lessons on living a life 6 00:00:15,360 --> 00:00:16,320 Speaker 1: without Compromise. 7 00:00:16,960 --> 00:00:18,040 Speaker 2: Now, I've known. 8 00:00:17,880 --> 00:00:20,040 Speaker 1: You for quite some time, just from working with you 9 00:00:20,120 --> 00:00:23,400 Speaker 1: through PEPSI and then I remember when you said you 10 00:00:23,440 --> 00:00:26,680 Speaker 1: were retiring from that, all right, and I want to 11 00:00:26,680 --> 00:00:28,240 Speaker 1: get into your whole story because I feel like you 12 00:00:28,240 --> 00:00:30,680 Speaker 1: can know somebody and done business with them, but not 13 00:00:30,800 --> 00:00:32,920 Speaker 1: know their true story. And when I read your book, 14 00:00:33,159 --> 00:00:36,720 Speaker 1: it definitely taught me a lot. So it's and I 15 00:00:36,760 --> 00:00:39,080 Speaker 1: think it's a critical time because a lot of things 16 00:00:39,080 --> 00:00:40,959 Speaker 1: that you talk about in here are things that were 17 00:00:41,000 --> 00:00:44,440 Speaker 1: going through right now with this new presidency, with these 18 00:00:44,920 --> 00:00:48,599 Speaker 1: conversations about de Ei. Yes, I think is really important. 19 00:00:48,600 --> 00:00:50,000 Speaker 1: You could not have time this better. 20 00:00:50,120 --> 00:00:52,000 Speaker 3: Yes, I just you. I'm ready to talk about it. 21 00:00:52,000 --> 00:00:53,120 Speaker 3: I mean, I'm read to talk about all the bo 22 00:00:53,280 --> 00:00:56,040 Speaker 3: I mean, this is definitely a time for self help 23 00:00:56,240 --> 00:00:59,240 Speaker 3: and motivational literature. And actually it was not my idea 24 00:00:59,240 --> 00:01:00,680 Speaker 3: when I was talking to right now book. It came 25 00:01:00,720 --> 00:01:04,520 Speaker 3: from colleagues came from students on campus, people who reached 26 00:01:04,520 --> 00:01:06,360 Speaker 3: out to me and said, hey, you've got three and 27 00:01:06,360 --> 00:01:08,600 Speaker 3: a half decades experiencing you know, one of the biggest 28 00:01:08,640 --> 00:01:10,760 Speaker 3: companies in the world. You were at the top of 29 00:01:10,800 --> 00:01:12,679 Speaker 3: the chain. You how did you do that? You can't 30 00:01:12,760 --> 00:01:15,280 Speaker 3: leave without sharing information? Are you going to go on 31 00:01:15,360 --> 00:01:18,640 Speaker 3: speaking circuits? Are you going to do podcasts? How about 32 00:01:18,640 --> 00:01:21,920 Speaker 3: a book? And the book things seemed to be pretty intriguing, 33 00:01:21,920 --> 00:01:23,760 Speaker 3: and I did some research on it, worked with hooked 34 00:01:23,800 --> 00:01:26,840 Speaker 3: up with Page two Publishing there out of Toronto, and 35 00:01:26,880 --> 00:01:29,280 Speaker 3: we started the process and I had a ghost writer. First. 36 00:01:29,319 --> 00:01:30,640 Speaker 3: The first position of it was going to be more 37 00:01:30,680 --> 00:01:33,240 Speaker 3: of a business book. They said, hey, read Bob Iger's book. 38 00:01:33,240 --> 00:01:35,800 Speaker 3: We want we want a position like Lessons in Businesses, 39 00:01:35,880 --> 00:01:37,600 Speaker 3: that and the other. And then I started spending time 40 00:01:37,640 --> 00:01:40,560 Speaker 3: my ghostwriter. Our first stop was DC, my hometown, and 41 00:01:40,720 --> 00:01:42,959 Speaker 3: spent a whole day with me and we did everything, 42 00:01:43,000 --> 00:01:44,560 Speaker 3: went to all the old stops man all the old 43 00:01:44,560 --> 00:01:47,960 Speaker 3: stomping grounds and schools and neighborhoods and just talked. And 44 00:01:48,040 --> 00:01:50,200 Speaker 3: then all of a sudden she said, time out. This 45 00:01:50,280 --> 00:01:52,279 Speaker 3: is no longer just a business book, this is a memoir. 46 00:01:52,280 --> 00:01:54,320 Speaker 3: This is going to be about your life, because you've 47 00:01:54,360 --> 00:01:56,920 Speaker 3: already given me two or three chapters with information, So 48 00:01:57,440 --> 00:01:59,440 Speaker 3: we then sort of pivoted to making it about the 49 00:01:59,560 --> 00:02:01,880 Speaker 3: entire life from the picture fitting the business side, and 50 00:02:01,920 --> 00:02:03,720 Speaker 3: it was a big part of my life, but wanted 51 00:02:03,720 --> 00:02:05,560 Speaker 3: to make sure it was more end to end and 52 00:02:05,640 --> 00:02:08,360 Speaker 3: especially can inspire those who were also in my circumstances 53 00:02:08,639 --> 00:02:09,160 Speaker 3: growing up. 54 00:02:09,520 --> 00:02:11,760 Speaker 1: Yeah, because you are from DC and you did grow 55 00:02:11,840 --> 00:02:14,320 Speaker 1: up pretty much in a single parent home with your 56 00:02:14,360 --> 00:02:17,120 Speaker 1: mom raising you, and you refer to your father by 57 00:02:17,120 --> 00:02:20,240 Speaker 1: his first name, never called him that, never called him dad, 58 00:02:20,760 --> 00:02:23,760 Speaker 1: and you know, seeing you as a successful entrepreneur, and 59 00:02:23,800 --> 00:02:26,440 Speaker 1: I have these conversations behind the scenes all the time 60 00:02:26,440 --> 00:02:27,840 Speaker 1: with people as an executive, as an. 61 00:02:27,840 --> 00:02:31,480 Speaker 2: Entrepreneur that you are. You know, a lot of times. 62 00:02:32,360 --> 00:02:35,160 Speaker 1: I've heard people talk about DEI recently and then talk 63 00:02:35,200 --> 00:02:39,440 Speaker 1: about the what do they call it, the meritocracy, right, 64 00:02:39,480 --> 00:02:43,160 Speaker 1: and people act like DEI means that you don't deserve 65 00:02:43,360 --> 00:02:46,160 Speaker 1: a position that you're in, You're just getting it because 66 00:02:46,240 --> 00:02:49,240 Speaker 1: of the color of your skin or because you're a woman, 67 00:02:49,639 --> 00:02:52,160 Speaker 1: And that's not the case at all, No, not at all. 68 00:02:52,200 --> 00:02:53,840 Speaker 3: I mean, first of all, I think your timing is 69 00:02:53,880 --> 00:02:56,040 Speaker 3: good on this because it obviously is getting a lot 70 00:02:56,080 --> 00:03:00,800 Speaker 3: of attention. I do think one I'm sort of, you know, 71 00:03:01,120 --> 00:03:03,600 Speaker 3: shocked by some of the pullouts that you're seeing some 72 00:03:03,639 --> 00:03:06,840 Speaker 3: of the corporations, the companies do, but at the same time. 73 00:03:06,919 --> 00:03:08,280 Speaker 2: Oh my gosh, disappointing. 74 00:03:08,440 --> 00:03:10,440 Speaker 3: I look at it as an opportunity, you know. I 75 00:03:10,480 --> 00:03:12,560 Speaker 3: do look at D and I in all honesty, as 76 00:03:12,600 --> 00:03:15,560 Speaker 3: something that you know, was obviously really built and suited 77 00:03:15,680 --> 00:03:17,560 Speaker 3: early in the sixty seven civil rights era. You know, 78 00:03:17,560 --> 00:03:19,639 Speaker 3: when I was grow up in DC at that time, 79 00:03:19,680 --> 00:03:22,360 Speaker 3: we obviously know discrimination, racial bias saw that were very 80 00:03:22,360 --> 00:03:25,079 Speaker 3: extreme back then. A lot of laws are being broken 81 00:03:25,120 --> 00:03:27,960 Speaker 3: back then, and so you needed a platform like that 82 00:03:28,000 --> 00:03:31,520 Speaker 3: to just stabilize things because things were so chaotic for 83 00:03:31,639 --> 00:03:33,600 Speaker 3: us back then. I think as time has marched on, 84 00:03:34,360 --> 00:03:36,720 Speaker 3: the platform needed to evolve, and I think we're here 85 00:03:36,760 --> 00:03:39,600 Speaker 3: today with the same sort of ideology that it might 86 00:03:39,640 --> 00:03:42,320 Speaker 3: have had, at least the application of it or perception 87 00:03:42,400 --> 00:03:44,920 Speaker 3: of And I do think that not evolving it has 88 00:03:45,000 --> 00:03:47,200 Speaker 3: put us in the spot today where people now are 89 00:03:47,240 --> 00:03:50,040 Speaker 3: sort of deprioritizing it, releasing the funds. Now. What I 90 00:03:50,040 --> 00:03:52,600 Speaker 3: don't like when companies say they're going to de prioritize 91 00:03:52,600 --> 00:03:54,320 Speaker 3: something and you don't tell us what you're going to 92 00:03:54,400 --> 00:03:56,800 Speaker 3: do Differently, you know, it's one thing to say, hey, 93 00:03:56,920 --> 00:03:59,120 Speaker 3: this is outdated. I don't think it has the application 94 00:03:59,200 --> 00:04:01,280 Speaker 3: more to what are you doing now? What are you 95 00:04:01,360 --> 00:04:04,880 Speaker 3: doing next? And so I think it's this bandwagoning or 96 00:04:05,000 --> 00:04:07,640 Speaker 3: student body left, student body right, and these sort of 97 00:04:07,720 --> 00:04:09,720 Speaker 3: hirky jerky moves on I think is just wrong. I 98 00:04:09,720 --> 00:04:12,400 Speaker 3: think actually that is a big challenge of leadership on 99 00:04:12,480 --> 00:04:14,400 Speaker 3: what are you doing, like if you're gonna come out, 100 00:04:14,400 --> 00:04:16,480 Speaker 3: because you have to have compassion here. People are being 101 00:04:16,480 --> 00:04:19,760 Speaker 3: affected by this what's going on. They're sensitized of this, 102 00:04:19,880 --> 00:04:23,040 Speaker 3: and my mind, not having a response to what you're 103 00:04:23,120 --> 00:04:24,799 Speaker 3: going to do is wrong. 104 00:04:25,000 --> 00:04:26,680 Speaker 1: The way we look at it is like y'all couldn't 105 00:04:26,680 --> 00:04:29,960 Speaker 1: wait to be able to have the opportunity to be like, Okay, 106 00:04:29,960 --> 00:04:32,600 Speaker 1: we're not doing these programs anymore, we're not giving these 107 00:04:32,600 --> 00:04:37,680 Speaker 1: grants anymore, we're not providing opportunities anymore. And we have 108 00:04:37,839 --> 00:04:40,120 Speaker 1: and you talk about this in the book too. I 109 00:04:40,160 --> 00:04:41,800 Speaker 1: have my little book marks. 110 00:04:41,400 --> 00:04:41,960 Speaker 2: Just saying up. 111 00:04:43,120 --> 00:04:45,560 Speaker 1: But we also talk about how important it is to 112 00:04:45,920 --> 00:04:50,480 Speaker 1: have people who represent your consumer base also working at 113 00:04:50,480 --> 00:04:51,000 Speaker 1: a company. 114 00:04:51,080 --> 00:04:52,080 Speaker 2: Right you were at Pepsi. 115 00:04:52,240 --> 00:04:54,880 Speaker 1: How long did you work at Pepsi thirty five years 116 00:04:54,920 --> 00:04:56,960 Speaker 1: from the bottom to the top, all right, so you 117 00:04:57,000 --> 00:04:59,240 Speaker 1: knew how every single aspect. You even went over to 118 00:04:59,400 --> 00:05:01,680 Speaker 1: tackle bell I did for a period of time. I 119 00:05:01,680 --> 00:05:03,200 Speaker 1: didn't even know Pepsi owned. 120 00:05:02,960 --> 00:05:05,200 Speaker 3: They did back in the nineties early nineties. 121 00:05:05,279 --> 00:05:08,120 Speaker 2: I had no idea, but you went there and it 122 00:05:08,160 --> 00:05:08,919 Speaker 2: was to me. 123 00:05:09,560 --> 00:05:12,120 Speaker 1: Some people might feel like things are not like on 124 00:05:12,160 --> 00:05:13,839 Speaker 1: the level of you know, some people might look at 125 00:05:13,880 --> 00:05:15,400 Speaker 1: that it's like, oh, I'm not going to Taco bell 126 00:05:15,440 --> 00:05:17,400 Speaker 1: and learning how to do X, Y and Z and 127 00:05:17,440 --> 00:05:19,360 Speaker 1: getting behind the counter and doing this. But you had 128 00:05:19,400 --> 00:05:22,000 Speaker 1: no problem getting in there, rolling up your sleeves and 129 00:05:22,040 --> 00:05:25,600 Speaker 1: doing every single aspect of the business. And one thing 130 00:05:25,640 --> 00:05:28,000 Speaker 1: that you talk about is even when you were going 131 00:05:28,120 --> 00:05:30,240 Speaker 1: in and you started off at Pepsi, like kind of 132 00:05:30,240 --> 00:05:33,360 Speaker 1: going into the stores and stocking the shelves and making 133 00:05:33,360 --> 00:05:35,520 Speaker 1: sure that visually everything looked the way that it was 134 00:05:35,520 --> 00:05:36,000 Speaker 1: supposed to. 135 00:05:36,880 --> 00:05:37,080 Speaker 2: Right. 136 00:05:38,120 --> 00:05:40,320 Speaker 1: But that's an important thing because when you first started, 137 00:05:40,680 --> 00:05:42,880 Speaker 1: it was kind of like, well, why is this product 138 00:05:42,880 --> 00:05:46,280 Speaker 1: not moving the way that it should? And to know 139 00:05:46,400 --> 00:05:48,400 Speaker 1: your market, they had you. I think in Maryland, I 140 00:05:48,440 --> 00:05:51,200 Speaker 1: was in Baltimore and Baltimore at first, So talk to 141 00:05:51,240 --> 00:05:54,160 Speaker 1: me about that and the importance of you knowing the 142 00:05:54,200 --> 00:05:56,680 Speaker 1: consumer base and why things weren't happening the way that 143 00:05:56,680 --> 00:05:57,080 Speaker 1: they should. 144 00:05:57,160 --> 00:05:59,200 Speaker 3: I think everything starts with a consumer, you know, and 145 00:05:59,240 --> 00:06:02,040 Speaker 3: that type of bliss for sure, and so learning the 146 00:06:02,120 --> 00:06:06,600 Speaker 3: aspects of how our products are sort of made, how 147 00:06:06,600 --> 00:06:09,160 Speaker 3: they're moved around, and how they're sold, right, you're getting 148 00:06:09,200 --> 00:06:12,280 Speaker 3: a very fundamental not gaining fundamental knowledge of that when 149 00:06:12,320 --> 00:06:14,039 Speaker 3: you're on the starting on a route. So I'm learning 150 00:06:14,120 --> 00:06:16,640 Speaker 3: really the full business comes together. It's a lot thrown 151 00:06:16,680 --> 00:06:20,000 Speaker 3: at you. But there's times where you know, you see 152 00:06:20,000 --> 00:06:23,960 Speaker 3: how promotions react in our business when products get priced 153 00:06:24,040 --> 00:06:26,320 Speaker 3: cheaper when they go and feature, and certainly in the 154 00:06:26,320 --> 00:06:28,960 Speaker 3: inner city route that I had, the end of the 155 00:06:28,960 --> 00:06:31,200 Speaker 3: month was very very soft, but beginning of the month 156 00:06:31,240 --> 00:06:33,479 Speaker 3: was very very strong, and so every time I had 157 00:06:33,520 --> 00:06:35,760 Speaker 3: promotions over money was on the street. The business really 158 00:06:35,760 --> 00:06:38,000 Speaker 3: really thrive when things were not on sale. I had 159 00:06:38,040 --> 00:06:41,080 Speaker 3: to be very deliberate about positioning our portfolio ways that 160 00:06:41,240 --> 00:06:43,560 Speaker 3: the value products that we had, you know, maybe the 161 00:06:43,560 --> 00:06:45,719 Speaker 3: two leaders or things are priced a little bit cheaper, 162 00:06:46,000 --> 00:06:48,120 Speaker 3: I could put those in the forefront to keep our 163 00:06:48,160 --> 00:06:51,520 Speaker 3: brands healthy in the store and traction with the consumer. 164 00:06:51,560 --> 00:06:53,520 Speaker 3: Those type of differences, those type of moves made a 165 00:06:53,520 --> 00:06:56,360 Speaker 3: difference in sales throughout the entire month. Because I didn't 166 00:06:56,360 --> 00:06:58,400 Speaker 3: want to sort of eat really really good for two 167 00:06:58,400 --> 00:06:59,960 Speaker 3: weeks and then not eat it all for two weeks. 168 00:07:00,040 --> 00:07:01,880 Speaker 3: I had to find ways to keep the business move 169 00:07:01,880 --> 00:07:04,440 Speaker 3: and also had to bring promotional things to the neighborhoods. 170 00:07:04,440 --> 00:07:06,320 Speaker 3: I had to bring community programs to been able to 171 00:07:06,320 --> 00:07:08,479 Speaker 3: show that we're investing while we're here as well. So 172 00:07:08,480 --> 00:07:10,400 Speaker 3: we want you to buy a product, but also what 173 00:07:10,400 --> 00:07:12,040 Speaker 3: are we doing to hold stand up the community on 174 00:07:12,040 --> 00:07:14,080 Speaker 3: the other end, right, And so I was very very 175 00:07:14,200 --> 00:07:19,080 Speaker 3: deliberate about bringing promotion, sponsorship dollars, community dollars to activate 176 00:07:19,120 --> 00:07:22,160 Speaker 3: things throughout the community landscape and that and that paid 177 00:07:22,160 --> 00:07:24,080 Speaker 3: it forward in a big, big way. The law to 178 00:07:24,160 --> 00:07:25,760 Speaker 3: you got from the consumers. The law to you got 179 00:07:25,800 --> 00:07:28,880 Speaker 3: from the customers. Store managers all saw that as a 180 00:07:28,920 --> 00:07:30,600 Speaker 3: real real value add for their business. 181 00:07:30,680 --> 00:07:32,560 Speaker 2: Even taking the store managers out to eat. 182 00:07:32,680 --> 00:07:33,200 Speaker 3: Absolutely. 183 00:07:33,360 --> 00:07:35,360 Speaker 1: Yeah, doing things like that makes a big difference. I 184 00:07:35,440 --> 00:07:37,800 Speaker 1: always feel like in business, if people feel like they 185 00:07:37,840 --> 00:07:40,240 Speaker 1: know you more on a personal level and makes them 186 00:07:40,280 --> 00:07:42,600 Speaker 1: more willing to do little things that can be really 187 00:07:42,640 --> 00:07:44,920 Speaker 1: beneficial or give you tips or what you know, what's 188 00:07:44,960 --> 00:07:46,920 Speaker 1: going on here, how can I help with that? 189 00:07:47,000 --> 00:07:48,800 Speaker 2: Well, let me just you in this way. 190 00:07:48,920 --> 00:07:50,320 Speaker 3: Absolutely got a lot of favors from that, and it's 191 00:07:50,320 --> 00:07:53,280 Speaker 3: a look, it's a hyper competitive business, so the wins 192 00:07:53,280 --> 00:07:55,720 Speaker 3: and jump balls go to relationship, and so I was 193 00:07:55,760 --> 00:07:59,640 Speaker 3: always big on relationships with my three hours, results, relationships, 194 00:07:59,640 --> 00:08:02,320 Speaker 3: and repute. I believe all three of those. If you 195 00:08:02,360 --> 00:08:04,840 Speaker 3: function a very high level in those three areas, it 196 00:08:04,840 --> 00:08:07,240 Speaker 3: will drive the most successful you as an individual, your 197 00:08:07,240 --> 00:08:10,240 Speaker 3: professional life or your personal life. And that worked for me. 198 00:08:10,280 --> 00:08:13,120 Speaker 3: I stuck on that formula. I drove it hard while 199 00:08:13,160 --> 00:08:16,720 Speaker 3: also betting on myself, believing myself, and being myself. I 200 00:08:16,720 --> 00:08:19,600 Speaker 3: feel like those were the tenants of my you know, 201 00:08:19,640 --> 00:08:21,360 Speaker 3: sort of framework on how I was going to be 202 00:08:21,360 --> 00:08:23,280 Speaker 3: successful in my professional career. 203 00:08:23,640 --> 00:08:25,960 Speaker 1: How important is it, you think for executives to know 204 00:08:26,000 --> 00:08:29,200 Speaker 1: how to do all aspects of a business, because sometimes 205 00:08:29,200 --> 00:08:31,640 Speaker 1: people get brought in, you know, on the top line, 206 00:08:31,680 --> 00:08:35,360 Speaker 1: and they don't understand what employees that are you know, 207 00:08:35,400 --> 00:08:37,360 Speaker 1: working from the bottom up have to actually do on 208 00:08:37,400 --> 00:08:38,480 Speaker 1: a day to day basis. 209 00:08:38,640 --> 00:08:40,120 Speaker 3: I think it could go both ways. You can look 210 00:08:40,120 --> 00:08:41,560 Speaker 3: at both fans. One, you can look at somebody like 211 00:08:41,600 --> 00:08:44,480 Speaker 3: me who did every job as a bit of a 212 00:08:44,559 --> 00:08:45,880 Speaker 3: I could take that as being a know it all 213 00:08:45,880 --> 00:08:47,720 Speaker 3: and almost to a point where I didn't embrace and 214 00:08:47,800 --> 00:08:50,000 Speaker 3: listen or evolve the business in the way I need 215 00:08:50,000 --> 00:08:52,720 Speaker 3: to because I could be so headstrong on what I 216 00:08:52,800 --> 00:08:54,120 Speaker 3: used to do with how it used to be when 217 00:08:54,160 --> 00:08:55,840 Speaker 3: I was on the route. So it took a lot 218 00:08:55,880 --> 00:08:57,920 Speaker 3: of diss for me to evolve my thinking, and that 219 00:08:58,200 --> 00:09:01,280 Speaker 3: as a portfolio grew, achnology started to play more role 220 00:09:01,320 --> 00:09:03,600 Speaker 3: in our business that I had to kind of relearn it. 221 00:09:03,640 --> 00:09:05,080 Speaker 3: I had to get back out there and relearn. I 222 00:09:05,080 --> 00:09:07,160 Speaker 3: had to hire people who can teach me things I 223 00:09:07,160 --> 00:09:09,720 Speaker 3: would have known otherwise. Now, if you're coming from the outside, 224 00:09:09,760 --> 00:09:12,679 Speaker 3: it's a very very tough situation coming from the outside 225 00:09:12,679 --> 00:09:15,800 Speaker 3: and the business like that, not having all those fundamental skills. 226 00:09:15,840 --> 00:09:17,960 Speaker 3: But you know, as a leader, you have to challenge 227 00:09:18,000 --> 00:09:20,320 Speaker 3: show then to be really a great listener, to get 228 00:09:20,320 --> 00:09:23,040 Speaker 3: out and work with people, and so to leadership style, 229 00:09:23,480 --> 00:09:25,680 Speaker 3: it's all about that. You can adjust that style whether 230 00:09:25,679 --> 00:09:27,880 Speaker 3: you're the most experienced person or you're not the most 231 00:09:27,920 --> 00:09:30,040 Speaker 3: experienced person. I think both ways can work, but you 232 00:09:30,120 --> 00:09:31,719 Speaker 3: have to really apply yourself in the right way to 233 00:09:32,120 --> 00:09:33,360 Speaker 3: truly get the benefit out of it. 234 00:09:33,920 --> 00:09:36,000 Speaker 1: Now, one thing you talked about was you said, one 235 00:09:36,040 --> 00:09:37,959 Speaker 1: of the reasons I joined PEPSI was that the black 236 00:09:38,000 --> 00:09:41,480 Speaker 1: management experience was front and center on their agenda and Graves. 237 00:09:41,520 --> 00:09:44,280 Speaker 1: You talked about ear Grays, who had black enterprise. I 238 00:09:44,280 --> 00:09:47,240 Speaker 1: love him right, and you said he was a significant 239 00:09:47,240 --> 00:09:49,040 Speaker 1: part of that. A lot changed after that. Graves at 240 00:09:49,040 --> 00:09:50,800 Speaker 1: the stage for not only who I was to become, 241 00:09:51,080 --> 00:09:54,080 Speaker 1: but everyone at the company. Understanding diversity not only opened 242 00:09:54,160 --> 00:09:57,240 Speaker 1: up more equity and equality for PEPSI employees, but it 243 00:09:57,280 --> 00:10:01,559 Speaker 1: also had an immediate bottom line impact. And I think 244 00:10:01,600 --> 00:10:03,600 Speaker 1: people do need to understand that now as they're trying 245 00:10:03,600 --> 00:10:07,199 Speaker 1: to say, like I said, we had this conversation about 246 00:10:07,480 --> 00:10:09,520 Speaker 1: and we see what Elon Musk is saying, We see 247 00:10:09,559 --> 00:10:12,240 Speaker 1: what a lot of corporate executives are saying about DEI 248 00:10:12,320 --> 00:10:15,080 Speaker 1: and acting like DEI must die. I think that's like 249 00:10:15,080 --> 00:10:17,480 Speaker 1: their catchphrase you know that they're using right now. 250 00:10:17,480 --> 00:10:18,200 Speaker 2: But it does. 251 00:10:18,520 --> 00:10:22,199 Speaker 1: I think studies have shown statistically even that when companies 252 00:10:22,200 --> 00:10:25,360 Speaker 1: are more diverse, they actually impact the bottom line. 253 00:10:25,160 --> 00:10:27,559 Speaker 2: At a better way, better rate and have more of 254 00:10:27,559 --> 00:10:28,080 Speaker 2: an impact that. 255 00:10:28,080 --> 00:10:29,400 Speaker 3: Way, and no doubt about it. And look and perhaps 256 00:10:29,440 --> 00:10:31,120 Speaker 3: she was a company that going back to the forties 257 00:10:31,160 --> 00:10:33,880 Speaker 3: figured that out. They had the first corporate interms of 258 00:10:33,880 --> 00:10:36,840 Speaker 3: Corporate America, Alan mckella Jr. Who had a relationship with 259 00:10:36,920 --> 00:10:39,280 Speaker 3: until he passed away in twenty eighteen when he was 260 00:10:39,320 --> 00:10:41,920 Speaker 3: ninety eight. Jeannette Mount, she went to Hampton, he went 261 00:10:41,960 --> 00:10:43,720 Speaker 3: to South Carolina State. They were hard back in nineteen 262 00:10:43,760 --> 00:10:46,839 Speaker 3: forty two. The first black salesforces put in place a 263 00:10:46,840 --> 00:10:49,480 Speaker 3: couple of years behind that, and from there you can 264 00:10:49,520 --> 00:10:52,680 Speaker 3: see the company making the African Americans sum a priority 265 00:10:52,960 --> 00:10:55,040 Speaker 3: in the forties when that was a very difficult time America. 266 00:10:55,160 --> 00:10:58,160 Speaker 3: Segregation is still very much alive, very difficult vironment, but 267 00:10:58,320 --> 00:11:01,199 Speaker 3: morally and from a business case standpoint, the company said, hey, 268 00:11:01,200 --> 00:11:03,160 Speaker 3: and the brand said, we're going to invest in that consumer. 269 00:11:03,200 --> 00:11:05,360 Speaker 3: You fast forward to the sixties and seventies in the 270 00:11:05,400 --> 00:11:08,680 Speaker 3: Civil rights era, company got behind it started including African 271 00:11:08,679 --> 00:11:10,760 Speaker 3: Americans in a lot of the marketing materials. Again, it 272 00:11:10,760 --> 00:11:13,599 Speaker 3: wasn't necessarily always embraced in a nice manner. There was 273 00:11:13,640 --> 00:11:16,080 Speaker 3: a lot of criticisms behind that, but they made it 274 00:11:16,080 --> 00:11:18,319 Speaker 3: a priority that the consumer is going to be part 275 00:11:18,320 --> 00:11:20,040 Speaker 3: of our growth strategy going forward. We can lock in 276 00:11:20,080 --> 00:11:22,600 Speaker 3: this consumer because no one else was chasing that consumer. 277 00:11:22,720 --> 00:11:24,560 Speaker 3: We're going to chase that consumer. Really get behind it. 278 00:11:24,800 --> 00:11:26,360 Speaker 3: Then you fast forward to eighties and then I talked 279 00:11:26,360 --> 00:11:28,679 Speaker 3: about its earlier Michael Jackson, and you signed these big 280 00:11:28,720 --> 00:11:31,320 Speaker 3: megastars now that are coming into the space. And then 281 00:11:31,360 --> 00:11:35,000 Speaker 3: all of a sudden, entertainment pop culture, you know, became important, 282 00:11:35,240 --> 00:11:38,000 Speaker 3: signing big endorsement deals with celebrities, many of them who 283 00:11:38,000 --> 00:11:39,760 Speaker 3: were African American, you know. Then you get to the 284 00:11:39,840 --> 00:11:42,760 Speaker 3: nineties and it's hip hop and Source Awards and two 285 00:11:42,760 --> 00:11:45,080 Speaker 3: thousand and twenty ten, it became a core principal of 286 00:11:45,080 --> 00:11:47,880 Speaker 3: the company strategy. Up until twenty twenty, we had all 287 00:11:47,880 --> 00:11:50,160 Speaker 3: the racial quality stuff. I was a note of all that. 288 00:11:50,280 --> 00:11:52,920 Speaker 3: So there's a good example of an evolutionary journey. A 289 00:11:52,920 --> 00:11:56,360 Speaker 3: company can have to stay behind its cohorts that they 290 00:11:56,440 --> 00:11:58,760 Speaker 3: deemed to be important in the business for the business case, 291 00:11:58,920 --> 00:12:01,400 Speaker 3: but also continuously invest and involve the platform. And I 292 00:12:01,440 --> 00:12:03,760 Speaker 3: get fixated on what we did in the forties is 293 00:12:03,760 --> 00:12:06,120 Speaker 3: what we do in the twenty twenty. So a lot 294 00:12:06,120 --> 00:12:09,000 Speaker 3: of companies can learn from that model. I do talk 295 00:12:09,000 --> 00:12:11,640 Speaker 3: about you got to be more comprehensive. Now. You can't 296 00:12:11,679 --> 00:12:13,760 Speaker 3: just go in and lean in for a carve out. 297 00:12:13,800 --> 00:12:16,040 Speaker 3: These carve out and just talk of carve out, just 298 00:12:16,160 --> 00:12:20,240 Speaker 3: talk of mandate is over. That's over. That will not 299 00:12:20,360 --> 00:12:24,360 Speaker 3: work going forward. The people in the companies won't embrace it. 300 00:12:24,400 --> 00:12:26,760 Speaker 3: The younger people coming up won't. Don't embrace that. We 301 00:12:26,880 --> 00:12:29,840 Speaker 3: have to be a lot more comprehensive at our discussions 302 00:12:29,880 --> 00:12:33,680 Speaker 3: on uniqueness, celebrating uniqueness, leveraging you neatness to win because 303 00:12:33,679 --> 00:12:36,839 Speaker 3: you're true, You're right. The businesses and the companies and 304 00:12:37,000 --> 00:12:41,360 Speaker 3: organizations that have the most uniqueness represent the marketplace, do 305 00:12:41,440 --> 00:12:43,719 Speaker 3: the best job and winning, and so you can win 306 00:12:43,800 --> 00:12:46,040 Speaker 3: win in this business if you do it the right way. 307 00:12:46,240 --> 00:12:49,120 Speaker 1: And I know one thing that you love about your 308 00:12:49,200 --> 00:12:51,520 Speaker 1: job was that said you love sports so much. You 309 00:12:51,559 --> 00:12:53,600 Speaker 1: did have the opportunity to work with a lot of 310 00:12:53,640 --> 00:12:55,559 Speaker 1: great athletes. 311 00:12:55,120 --> 00:12:56,120 Speaker 2: Who are endorsing things. 312 00:12:56,160 --> 00:12:58,920 Speaker 1: And you also talk about sports as being a metaphor 313 00:12:59,400 --> 00:13:02,040 Speaker 1: to life right with your kids and everything and explaining 314 00:13:02,080 --> 00:13:05,760 Speaker 1: to them. Can you just break down how you compare 315 00:13:05,840 --> 00:13:08,880 Speaker 1: sports to how we should be living our lives and 316 00:13:09,000 --> 00:13:10,200 Speaker 1: chasing our goals and dreams. 317 00:13:10,320 --> 00:13:12,120 Speaker 3: We look at the issues that are happening outside of sports. 318 00:13:12,160 --> 00:13:14,079 Speaker 3: We just talked about this whole de and I situation. 319 00:13:14,120 --> 00:13:16,800 Speaker 3: You look in sports, and that's the ultimate where uniqueness 320 00:13:16,840 --> 00:13:19,240 Speaker 3: is all blend together for a common mission and a 321 00:13:19,240 --> 00:13:22,400 Speaker 3: common purpose, right to win. Teams win, they built to win, 322 00:13:22,640 --> 00:13:25,000 Speaker 3: They share their skills, they all bring different unique skills 323 00:13:25,040 --> 00:13:27,120 Speaker 3: to the table. They work in a way that is 324 00:13:27,160 --> 00:13:31,200 Speaker 3: team oriented as team first and going. There's a strategic plan, 325 00:13:31,240 --> 00:13:33,880 Speaker 3: a strategy about winning and competing each you and every day. 326 00:13:34,160 --> 00:13:36,080 Speaker 3: I love sports. As a kid, I didn't have the 327 00:13:36,160 --> 00:13:40,040 Speaker 3: resources to play club level, to play recreational ball like 328 00:13:40,080 --> 00:13:42,000 Speaker 3: I wanted to, so I was basically just a playground kid, 329 00:13:42,040 --> 00:13:44,400 Speaker 3: and I enjoyed that. I was my getaway. But I 330 00:13:44,559 --> 00:13:46,480 Speaker 3: vowed that one day, when I have a family, I'm 331 00:13:46,480 --> 00:13:48,800 Speaker 3: going to invest heavily in sports because I see what 332 00:13:48,800 --> 00:13:50,520 Speaker 3: it does to change lives. Right, see what it does 333 00:13:50,559 --> 00:13:53,240 Speaker 3: for teamwork. I see what does for discipline, I see 334 00:13:53,240 --> 00:13:55,880 Speaker 3: what does for focus. I love then element of competing. 335 00:13:55,920 --> 00:13:57,360 Speaker 3: I love the what you have to get in the 336 00:13:57,440 --> 00:13:59,800 Speaker 3: zone and you have to deliver. You have to your accountable. 337 00:14:00,000 --> 00:14:02,000 Speaker 3: Youre accountable to yourself, you accountable for your teammates. I 338 00:14:02,000 --> 00:14:04,200 Speaker 3: love the fact the different coaches that we had in 339 00:14:04,200 --> 00:14:06,720 Speaker 3: our lives can be extra parents, an extra set of odds. 340 00:14:06,720 --> 00:14:08,640 Speaker 3: Are our kids things that I may not be able 341 00:14:08,640 --> 00:14:10,480 Speaker 3: to do for them, they're doing for them. Right. So 342 00:14:10,480 --> 00:14:13,480 Speaker 3: it's this whole comprehensive look at the way sports can 343 00:14:13,520 --> 00:14:16,920 Speaker 3: impact lives. Positively, I'm all in and it translates to 344 00:14:16,960 --> 00:14:18,200 Speaker 3: the business world for me because I use a lot 345 00:14:18,240 --> 00:14:21,520 Speaker 3: of lessons, a lot of famous coaches to drive culture 346 00:14:21,800 --> 00:14:24,360 Speaker 3: and a winning culture right, and it really did level 347 00:14:24,440 --> 00:14:26,520 Speaker 3: up things. I can use great examples like I use 348 00:14:26,880 --> 00:14:29,560 Speaker 3: University Alabama Nick Saban, right, who is a better person 349 00:14:29,600 --> 00:14:31,960 Speaker 3: at leveling up a culture, going to a campus and 350 00:14:32,040 --> 00:14:36,239 Speaker 3: transforming not only the school, but the entire industry transform 351 00:14:36,320 --> 00:14:39,000 Speaker 3: based on his philosophy of leveling up, you know, and 352 00:14:39,040 --> 00:14:42,360 Speaker 3: bringing everybody together to find that common vision that is powerful. 353 00:14:42,360 --> 00:14:44,800 Speaker 3: And so what works in sports apps you can translate 354 00:14:44,880 --> 00:14:47,000 Speaker 3: working in business and can work for your families for 355 00:14:47,080 --> 00:14:48,040 Speaker 3: kids if done the right way. 356 00:14:48,160 --> 00:14:51,840 Speaker 1: Yeah, and coaches can be like for you in particular, 357 00:14:51,920 --> 00:14:54,440 Speaker 1: a great kind of a substitute for if your father 358 00:14:54,560 --> 00:14:56,720 Speaker 1: is not present in your life the way that you 359 00:14:57,000 --> 00:14:59,600 Speaker 1: would have wanted, and how difficult was that for you? 360 00:14:59,640 --> 00:15:02,560 Speaker 2: To even and write about that, or was it because. 361 00:15:02,320 --> 00:15:05,640 Speaker 1: Sometimes it's hard to we know you as an executive, 362 00:15:05,760 --> 00:15:08,560 Speaker 1: I know you in that capacity and being like, well, 363 00:15:08,560 --> 00:15:10,800 Speaker 1: I had no idea. You know, this is how Derek 364 00:15:10,880 --> 00:15:12,960 Speaker 1: was brought up and the things that he had to overcome. 365 00:15:13,800 --> 00:15:15,040 Speaker 2: And did you even. 366 00:15:14,840 --> 00:15:18,720 Speaker 1: Realize how much that affected you when you were younger? 367 00:15:18,800 --> 00:15:20,240 Speaker 1: Or was it something that as you were writing this 368 00:15:20,280 --> 00:15:22,160 Speaker 1: book you were like, damn, I didn't have X, Y, 369 00:15:22,160 --> 00:15:24,880 Speaker 1: and Z because my father was you know, in and 370 00:15:24,920 --> 00:15:26,960 Speaker 1: out and the things that he was doing and how 371 00:15:26,960 --> 00:15:29,760 Speaker 1: it affected your mom and your household and even your 372 00:15:29,920 --> 00:15:30,600 Speaker 1: youngest brother. 373 00:15:31,080 --> 00:15:33,720 Speaker 3: It brought a lot of trauma back to me. When 374 00:15:33,720 --> 00:15:37,480 Speaker 3: I was going through those particular chapters with my ghostwriter 375 00:15:37,520 --> 00:15:39,800 Speaker 3: and telling those stories, it didn't bring back a lot 376 00:15:39,800 --> 00:15:42,320 Speaker 3: of you know, like wow, like how did I get 377 00:15:42,320 --> 00:15:44,680 Speaker 3: through it? I mean, it really allowed me to sort 378 00:15:44,720 --> 00:15:47,640 Speaker 3: of again, you know, really recommit to how strong my 379 00:15:47,640 --> 00:15:49,840 Speaker 3: faith was, because that's really what got me through it. 380 00:15:50,080 --> 00:15:52,720 Speaker 3: There's no way. As I played back some of the 381 00:15:52,800 --> 00:15:55,680 Speaker 3: stories and some of the incidents, and so many situations 382 00:15:56,080 --> 00:15:59,840 Speaker 3: were life and death. We certainly were breaking the law 383 00:16:00,080 --> 00:16:03,200 Speaker 3: a lot. I was around drugs, I was around abuse, 384 00:16:04,600 --> 00:16:06,280 Speaker 3: you know, It was very difficult, and I had to 385 00:16:06,280 --> 00:16:10,400 Speaker 3: be the dad basically to two younger brothers and be 386 00:16:10,480 --> 00:16:12,200 Speaker 3: their big brother at the same time. That was very hard. 387 00:16:12,200 --> 00:16:14,600 Speaker 3: There was times when I'm being a nurturing big brother 388 00:16:14,680 --> 00:16:17,000 Speaker 3: caring for them at ten, eleven, twelve years old, and 389 00:16:17,040 --> 00:16:19,200 Speaker 3: then I had to I had to spank them sometimes, 390 00:16:19,200 --> 00:16:20,760 Speaker 3: you know, when they got out of the line and right, 391 00:16:20,800 --> 00:16:24,080 Speaker 3: and that was a very hard thing to deal with emotionally. 392 00:16:25,520 --> 00:16:27,320 Speaker 3: I let my mom down one time. I'll never forget this. 393 00:16:27,320 --> 00:16:28,720 Speaker 3: This story came back up when I was writing a 394 00:16:28,720 --> 00:16:30,600 Speaker 3: book the rent money. My dad was always looking for 395 00:16:30,600 --> 00:16:33,280 Speaker 3: the rent money so he could fuel his his habit 396 00:16:33,360 --> 00:16:35,680 Speaker 3: substitutes habit. And one day he came to the house 397 00:16:35,720 --> 00:16:37,360 Speaker 3: and asked me who the rent money was. I happened 398 00:16:37,360 --> 00:16:39,240 Speaker 3: to know where my mom used to hide the rent 399 00:16:39,280 --> 00:16:41,480 Speaker 3: much you hit it, like under the carpet, underneath the 400 00:16:41,680 --> 00:16:43,880 Speaker 3: bed in the bedroom. And one day somehow he came 401 00:16:43,920 --> 00:16:45,800 Speaker 3: on and cornered me and said, where's that rent money. 402 00:16:46,040 --> 00:16:47,400 Speaker 3: Where's that money? I know you know where it is. 403 00:16:47,440 --> 00:16:48,880 Speaker 3: And he started coming at me and coming at me 404 00:16:48,880 --> 00:16:50,480 Speaker 3: and coming at me, coming at me. And again I 405 00:16:50,520 --> 00:16:52,320 Speaker 3: don't want let my dad down. I also was scared 406 00:16:52,320 --> 00:16:54,400 Speaker 3: if I didn't give it to what happened, And I 407 00:16:54,440 --> 00:16:55,920 Speaker 3: told him where it was and he grabbed the money, 408 00:16:56,040 --> 00:16:57,960 Speaker 3: left the house. Didn't see him for another day or two. 409 00:16:58,000 --> 00:16:59,880 Speaker 3: My mom got home. The expression on her face when 410 00:17:00,280 --> 00:17:02,760 Speaker 3: she looked underneath that carpet, she knew he was home, 411 00:17:02,880 --> 00:17:04,840 Speaker 3: asked me what he was doing home, and then she 412 00:17:04,880 --> 00:17:06,560 Speaker 3: went right to the car because she had an idea 413 00:17:06,880 --> 00:17:10,520 Speaker 3: money was gone. I couldn't believe how terroorged. She was 414 00:17:10,760 --> 00:17:14,480 Speaker 3: totally panicked and just really got to her knee, got 415 00:17:14,480 --> 00:17:16,960 Speaker 3: to her knees and just started screaming, crying because she 416 00:17:16,960 --> 00:17:18,359 Speaker 3: didn't know how she was gonna pay a rent. And 417 00:17:18,359 --> 00:17:19,800 Speaker 3: I feel like I let her down, you know. I 418 00:17:19,800 --> 00:17:22,000 Speaker 3: feel like I let her down because I was trying 419 00:17:22,000 --> 00:17:23,720 Speaker 3: to just follow the oars for my dad, and I'm 420 00:17:23,760 --> 00:17:25,719 Speaker 3: you know, and I'm like at that time, I think 421 00:17:25,760 --> 00:17:28,880 Speaker 3: I'm like nine years old, and so it was hard, 422 00:17:28,960 --> 00:17:30,639 Speaker 3: like it was. The stress was there. And I go 423 00:17:30,680 --> 00:17:32,800 Speaker 3: to school, I got kids that are trying to pick 424 00:17:32,800 --> 00:17:35,360 Speaker 3: on me. I gotta fight defend myself there. So I'm 425 00:17:35,359 --> 00:17:38,840 Speaker 3: constantly like living like an adult as a child, you know. 426 00:17:38,880 --> 00:17:40,440 Speaker 3: So I gained a lot of responsibility. I gained a 427 00:17:40,440 --> 00:17:42,639 Speaker 3: lot of maturity. I gained a lot of perspective. I 428 00:17:42,680 --> 00:17:45,480 Speaker 3: knew right from wrong for sure, and I had to 429 00:17:45,520 --> 00:17:47,359 Speaker 3: convince myself and commit to myself that I was going 430 00:17:47,400 --> 00:17:49,320 Speaker 3: to be doing the right things the rest of my 431 00:17:49,359 --> 00:17:52,000 Speaker 3: life so that I am not putting my family in 432 00:17:52,040 --> 00:17:54,320 Speaker 3: this situation or I may not even get out of 433 00:17:54,320 --> 00:17:56,440 Speaker 3: the situation. My brother didn't get out of the situation. 434 00:17:56,840 --> 00:17:58,359 Speaker 3: I feel guilty for that as well. You know, I 435 00:17:58,400 --> 00:18:00,440 Speaker 3: feel like I probably didn't do enough for him. 436 00:18:01,600 --> 00:18:03,480 Speaker 1: I mean, I you know, it's hard, and not think 437 00:18:03,480 --> 00:18:06,680 Speaker 1: anybody would put that on themselves, but from reading this book, 438 00:18:07,240 --> 00:18:09,200 Speaker 1: you know it's hard. Like you have your own family, 439 00:18:09,280 --> 00:18:11,880 Speaker 1: you did everything that you could, and sometimes you can't 440 00:18:11,880 --> 00:18:15,560 Speaker 1: help people that aren't going to accept that help, you know, 441 00:18:15,720 --> 00:18:18,600 Speaker 1: And I mean fortunately for you, it could go either way. 442 00:18:18,880 --> 00:18:21,800 Speaker 1: You know, when you think about growing up in certain circumstances, 443 00:18:22,359 --> 00:18:23,840 Speaker 1: you know, you go into school and having to wear 444 00:18:23,880 --> 00:18:26,280 Speaker 1: the same clothes and get and teased that school. It 445 00:18:26,400 --> 00:18:30,679 Speaker 1: actually helped you come better at defending yourself, but it 446 00:18:30,720 --> 00:18:32,840 Speaker 1: could have went a whole other way. You know, you 447 00:18:32,960 --> 00:18:35,600 Speaker 1: just never know what can happen with people. And that's 448 00:18:35,640 --> 00:18:38,800 Speaker 1: another thing that we have to also have the circumstances 449 00:18:38,800 --> 00:18:41,760 Speaker 1: that people grow up in. Everybody doesn't have the luxury 450 00:18:41,800 --> 00:18:44,280 Speaker 1: of being able to say, Okay, we had it all 451 00:18:44,320 --> 00:18:46,680 Speaker 1: growing up and I was able to just they'll say, 452 00:18:46,720 --> 00:18:48,120 Speaker 1: just go to school, pull yourself up by. 453 00:18:48,000 --> 00:18:49,320 Speaker 2: Your boostaps, do what you need to do. 454 00:18:49,359 --> 00:18:52,240 Speaker 1: And that's not always the case, and everybody can't survive 455 00:18:52,320 --> 00:18:56,040 Speaker 1: those circumstances in the same way you know survive and advance. 456 00:18:56,320 --> 00:18:59,680 Speaker 3: Right, there's real trauma there. And every person that was 457 00:18:59,680 --> 00:19:03,120 Speaker 3: in my situation can hope for the best. They can 458 00:19:03,200 --> 00:19:06,000 Speaker 3: dream big. I want every young person, no matter what 459 00:19:06,040 --> 00:19:09,320 Speaker 3: your circumstances are, you can find that light that says 460 00:19:09,320 --> 00:19:11,480 Speaker 3: I can create a better life for myself. But you're 461 00:19:11,520 --> 00:19:13,520 Speaker 3: going to have to lock in and make choices right 462 00:19:13,560 --> 00:19:15,480 Speaker 3: now here and now. You can't wait till later on, 463 00:19:15,480 --> 00:19:17,480 Speaker 3: because they don't may not be guaranteed. So take the 464 00:19:17,520 --> 00:19:22,040 Speaker 3: moment now to lock in on betting on yourself, believing yourself, 465 00:19:22,080 --> 00:19:24,600 Speaker 3: and being yourself throughout your entire life, and you can 466 00:19:24,800 --> 00:19:27,000 Speaker 3: dream as big as possible and likely going to be 467 00:19:27,080 --> 00:19:27,960 Speaker 3: very very successful. 468 00:19:28,160 --> 00:19:30,119 Speaker 1: Now, another thing that helped be successful was having the 469 00:19:30,200 --> 00:19:31,960 Speaker 1: right woman by your side, and we. 470 00:19:31,880 --> 00:19:34,440 Speaker 3: Can remember that and. 471 00:19:34,359 --> 00:19:37,479 Speaker 1: We can never discount the power in that. And you 472 00:19:37,560 --> 00:19:39,320 Speaker 1: almost do that a way too, you. 473 00:19:39,240 --> 00:19:41,360 Speaker 3: Know, being I did, I did, I did. 474 00:19:41,560 --> 00:19:43,639 Speaker 2: I was like this guy, but you were young, and 475 00:19:44,280 --> 00:19:44,960 Speaker 2: I'll give you grace. 476 00:19:45,160 --> 00:19:46,680 Speaker 3: Thank you for that. I'm looking for that. I haven't 477 00:19:46,680 --> 00:19:48,600 Speaker 3: gotten a lot of that so far with people who 478 00:19:48,600 --> 00:19:49,960 Speaker 3: read it, but thank you for your forgiving me some 479 00:19:50,000 --> 00:19:50,439 Speaker 3: grace on that. 480 00:19:50,720 --> 00:19:53,680 Speaker 1: Yeah, I think being in college and you know, being 481 00:19:53,680 --> 00:19:55,840 Speaker 1: a little and you you did try to like overly 482 00:19:55,960 --> 00:19:58,280 Speaker 1: justify well. I did tell her I was in a relationship, 483 00:19:59,480 --> 00:20:01,040 Speaker 1: but then she had a chance to see you with 484 00:20:01,080 --> 00:20:03,840 Speaker 1: another woman, and she stuck to her guns and was 485 00:20:03,920 --> 00:20:06,520 Speaker 1: not trying to mess with you for a little while. 486 00:20:06,560 --> 00:20:08,800 Speaker 1: But it was the person that you kept on thinking 487 00:20:08,840 --> 00:20:11,280 Speaker 1: about that your mind went back to that. You were 488 00:20:11,359 --> 00:20:13,320 Speaker 1: like she you kind of knew she was the one 489 00:20:13,720 --> 00:20:14,040 Speaker 1: I did. 490 00:20:14,080 --> 00:20:15,960 Speaker 3: I didn't. I didn't necessarily know it then, but I 491 00:20:16,040 --> 00:20:18,480 Speaker 3: knew it after I left and after we were separated, 492 00:20:18,600 --> 00:20:21,040 Speaker 3: after I messed up, I knew that she was and 493 00:20:21,240 --> 00:20:22,520 Speaker 3: I had to figure out, well, how am I gonna 494 00:20:22,520 --> 00:20:24,200 Speaker 3: go get her back? How am I going to work 495 00:20:24,240 --> 00:20:25,840 Speaker 3: my way back in. I had a strategy, I mean, 496 00:20:25,960 --> 00:20:26,520 Speaker 3: no doubt about it. 497 00:20:26,640 --> 00:20:27,000 Speaker 2: Strategy. 498 00:20:27,160 --> 00:20:29,560 Speaker 3: Oh yeah, yeah, I had a strategy. She doesn't know that, 499 00:20:29,600 --> 00:20:31,160 Speaker 3: but I had a strategy, and. 500 00:20:31,119 --> 00:20:33,200 Speaker 1: It's a strategy for people out there that may need 501 00:20:33,480 --> 00:20:34,040 Speaker 1: some help too. 502 00:20:34,200 --> 00:20:36,200 Speaker 3: Hey, look, you just gotta you gotta hunk her down, 503 00:20:36,600 --> 00:20:38,760 Speaker 3: get yourself right again, be the best rods of yourself. 504 00:20:39,119 --> 00:20:41,200 Speaker 3: You may get one more chance. I was just praying 505 00:20:41,240 --> 00:20:44,200 Speaker 3: for one more chance to get some FaceTime to show 506 00:20:44,240 --> 00:20:45,919 Speaker 3: that I was in a different place right. And I 507 00:20:45,960 --> 00:20:48,280 Speaker 3: think everybody will, at least most people who'll get that moment. 508 00:20:48,640 --> 00:20:50,760 Speaker 3: You've got to see that moment. Now, had I messed 509 00:20:50,800 --> 00:20:52,600 Speaker 3: up that moment, then this thing would have been a 510 00:20:52,680 --> 00:20:55,240 Speaker 3: rapid will never happened. But I did take advantage of 511 00:20:55,240 --> 00:20:57,159 Speaker 3: that one little moment, that one bright light that I have. 512 00:20:57,440 --> 00:20:58,840 Speaker 3: I'm a guy that can see a little bit of 513 00:20:58,880 --> 00:21:00,760 Speaker 3: light and I can tell advantage of it. I can 514 00:21:00,800 --> 00:21:03,119 Speaker 3: see my way through that light. But you got to 515 00:21:03,119 --> 00:21:05,040 Speaker 3: be prepared for that moment each and every time when 516 00:21:05,040 --> 00:21:07,119 Speaker 3: I was that moment and thing, God it worked out 517 00:21:07,160 --> 00:21:09,520 Speaker 3: because our vision has been completely aligned from that single 518 00:21:09,640 --> 00:21:11,880 Speaker 3: from that day on, you know, maybe a couple days 519 00:21:11,880 --> 00:21:13,320 Speaker 3: after because it was that easy for us day. 520 00:21:13,320 --> 00:21:16,240 Speaker 1: But POSI shouldn't because privately, part of what helped you 521 00:21:16,359 --> 00:21:18,320 Speaker 1: was the fact that it wasn't so easy right away, 522 00:21:18,560 --> 00:21:20,760 Speaker 1: right because somebody has to know their value to know 523 00:21:20,800 --> 00:21:23,119 Speaker 1: that I'm not just gonna let you do whatever and 524 00:21:23,119 --> 00:21:25,800 Speaker 1: then I'm right here right. You know, sometimes people take 525 00:21:25,800 --> 00:21:27,959 Speaker 1: advantage of that, but it does feel like whatever it 526 00:21:28,000 --> 00:21:30,160 Speaker 1: is that you want to do, you go really hard 527 00:21:30,200 --> 00:21:32,399 Speaker 1: to make that happen. Do you feel like ever at 528 00:21:32,400 --> 00:21:34,520 Speaker 1: a time because just reading this and reading about you 529 00:21:34,560 --> 00:21:36,960 Speaker 1: taking flights, going to get your NBA, having babies in 530 00:21:37,000 --> 00:21:40,199 Speaker 1: the house, like so many different things at once was 531 00:21:40,320 --> 00:21:43,320 Speaker 1: and being exhausted in all of that, do you ever 532 00:21:43,320 --> 00:21:45,760 Speaker 1: feel like your work life balance was off? Like when 533 00:21:45,800 --> 00:21:47,720 Speaker 1: you look back at it. I know that seeing where 534 00:21:47,760 --> 00:21:50,280 Speaker 1: you are now amazing that you've been able to retire 535 00:21:50,359 --> 00:21:52,600 Speaker 1: being entrepreneur, and we'll talk about that in a second, 536 00:21:53,000 --> 00:21:55,320 Speaker 1: but looking back where you're like, man, I was really 537 00:21:55,400 --> 00:21:57,680 Speaker 1: so like overly focused on work or do you think 538 00:21:57,720 --> 00:21:59,520 Speaker 1: that's necessary for people? 539 00:21:59,640 --> 00:22:01,280 Speaker 3: I feel like the balance was there, I really do. 540 00:22:01,359 --> 00:22:02,840 Speaker 3: I felt like I gave it. I still I gave 541 00:22:02,840 --> 00:22:04,639 Speaker 3: it my best shot, you know, and there were times 542 00:22:04,640 --> 00:22:07,080 Speaker 3: when it may not have felt even and there's times 543 00:22:07,119 --> 00:22:09,440 Speaker 3: it went went the other way, you know, because like sports, 544 00:22:09,640 --> 00:22:12,680 Speaker 3: was the anchor of our household in terms of activities. 545 00:22:13,320 --> 00:22:16,240 Speaker 3: I felt like I made the majority of sports event. 546 00:22:16,280 --> 00:22:17,960 Speaker 3: That was a big deal for me. But that required 547 00:22:18,119 --> 00:22:20,800 Speaker 3: some very early morning flights, that required some getting in 548 00:22:20,840 --> 00:22:23,919 Speaker 3: really late, and I were driving extensive hours to get somewhere. 549 00:22:23,960 --> 00:22:27,440 Speaker 3: But to me, the calendar management of that and being 550 00:22:27,440 --> 00:22:29,280 Speaker 3: there for my kids and the sports, not just the 551 00:22:29,320 --> 00:22:31,320 Speaker 3: sports things, but also the academic things. I feel like 552 00:22:31,320 --> 00:22:33,280 Speaker 3: I made at least probably seventy five or eight percent 553 00:22:33,320 --> 00:22:35,960 Speaker 3: of their key activities. Yeah. Yeah, I felt like that 554 00:22:36,040 --> 00:22:38,159 Speaker 3: was a real key thing. But I communicated well with 555 00:22:38,200 --> 00:22:41,080 Speaker 3: the company. I told them what was going on. They knew. 556 00:22:41,160 --> 00:22:44,040 Speaker 3: They say, when you're sort of transparent about who you are, 557 00:22:44,400 --> 00:22:45,879 Speaker 3: and people know who you are and you bring your 558 00:22:45,880 --> 00:22:48,080 Speaker 3: whole self to work, they know that I was about 559 00:22:48,080 --> 00:22:49,520 Speaker 3: my kids and about the sports. They knew that was 560 00:22:49,520 --> 00:22:51,520 Speaker 3: something I didn't have my life, and therefore that was 561 00:22:51,560 --> 00:22:52,960 Speaker 3: something I was investing in. I want to be there 562 00:22:52,960 --> 00:22:54,480 Speaker 3: for those moments. I want to be there for some 563 00:22:54,480 --> 00:22:56,040 Speaker 3: moments when that game is over, to put you on around. 564 00:22:56,080 --> 00:22:57,360 Speaker 3: You can't tell me love them. They did great. 565 00:22:57,640 --> 00:22:59,520 Speaker 1: You know, It's interesting because I feel like work ethic 566 00:22:59,640 --> 00:23:03,200 Speaker 1: is different now, like for me having businesses and dealing 567 00:23:03,240 --> 00:23:06,159 Speaker 1: with employees. I definitely feel like people would be like 568 00:23:06,359 --> 00:23:09,000 Speaker 1: I need to you know, a lot more on self 569 00:23:09,080 --> 00:23:12,399 Speaker 1: care nowadays, a lot more on you know, taking days 570 00:23:12,440 --> 00:23:14,560 Speaker 1: and time off. I feel like when I was coming up, 571 00:23:14,600 --> 00:23:17,439 Speaker 1: I worked like NonStop and really hard. I literally was 572 00:23:17,520 --> 00:23:20,160 Speaker 1: like sometimes and I still do this to this day, 573 00:23:20,160 --> 00:23:21,680 Speaker 1: like seven days a week of work. 574 00:23:21,880 --> 00:23:23,280 Speaker 2: But I feel like now. 575 00:23:23,040 --> 00:23:26,560 Speaker 1: It's more like like I need a hybrid situation or 576 00:23:26,880 --> 00:23:29,840 Speaker 1: I need a personal day. I need this, I need that. 577 00:23:29,880 --> 00:23:32,479 Speaker 1: We didn't used to have that, you know, coming up. 578 00:23:32,560 --> 00:23:34,919 Speaker 1: What do you think about the new culture when it 579 00:23:34,920 --> 00:23:36,960 Speaker 1: comes to work with the newer generation. 580 00:23:37,080 --> 00:23:38,760 Speaker 3: I think it works, and I think it's actually important 581 00:23:38,760 --> 00:23:40,879 Speaker 3: because you know, in the book also it talks about 582 00:23:40,880 --> 00:23:43,920 Speaker 3: the health issue that I went through and had I 583 00:23:43,960 --> 00:23:47,119 Speaker 3: spent more time on self care. Self care not just 584 00:23:47,119 --> 00:23:49,159 Speaker 3: being getting a massage and getting man your petiture, but 585 00:23:49,200 --> 00:23:52,760 Speaker 3: also self care of my physical being. I might not 586 00:23:52,760 --> 00:23:54,720 Speaker 3: have ever had, you know, that disease come my way. 587 00:23:54,800 --> 00:23:57,239 Speaker 3: So I think the time as long as people are 588 00:23:57,240 --> 00:23:59,000 Speaker 3: investing in their whole selves. Now, if you're using the 589 00:23:59,040 --> 00:24:01,119 Speaker 3: time and it you know, if it's playtime is playtime. 590 00:24:01,160 --> 00:24:02,600 Speaker 3: I got no problems. I like playing a lot of golf, 591 00:24:02,680 --> 00:24:04,520 Speaker 3: so I put that as part of my lifestyle as well. 592 00:24:04,560 --> 00:24:07,919 Speaker 3: But making sure that your health is good now that 593 00:24:08,000 --> 00:24:10,120 Speaker 3: you have the time to get physicals and get check 594 00:24:10,200 --> 00:24:12,840 Speaker 3: ups and stay on top of your maintenance, I think 595 00:24:12,960 --> 00:24:15,359 Speaker 3: is so important, critically important in life now because I 596 00:24:15,359 --> 00:24:17,119 Speaker 3: can talk about it. I'm a hypocrite when I say 597 00:24:17,280 --> 00:24:19,200 Speaker 3: I'm there for everybody else, but I'm not there for myself. 598 00:24:19,359 --> 00:24:21,600 Speaker 3: If I'm not the best version of myself, I can't 599 00:24:21,600 --> 00:24:24,320 Speaker 3: be the best version to you to others. And so 600 00:24:24,520 --> 00:24:26,560 Speaker 3: that health piece was a really wake up call for me, 601 00:24:26,680 --> 00:24:28,680 Speaker 3: and I do think what we went through in twenty 602 00:24:28,720 --> 00:24:31,600 Speaker 3: twenty is now allowed for the opportunity to people to 603 00:24:31,760 --> 00:24:34,400 Speaker 3: better write the ship with things that matter most of them. 604 00:24:34,400 --> 00:24:36,320 Speaker 3: That could be relationships that can be with their family, 605 00:24:36,520 --> 00:24:37,760 Speaker 3: that could be with their kids, that could be with 606 00:24:37,760 --> 00:24:39,840 Speaker 3: their education, that could be with their health. And so 607 00:24:39,920 --> 00:24:42,040 Speaker 3: for me, if you're taking advantage of it to make 608 00:24:42,080 --> 00:24:44,240 Speaker 3: you a better person, I think the ri on that 609 00:24:44,359 --> 00:24:46,760 Speaker 3: back to the company and your family is going to 610 00:24:46,800 --> 00:24:49,280 Speaker 3: be expansioning greater than the old days, where it is 611 00:24:49,400 --> 00:24:50,639 Speaker 3: you have to show up work, I have to be 612 00:24:50,640 --> 00:24:52,840 Speaker 3: seen at work. For me, to get credit working hard. 613 00:24:52,880 --> 00:24:55,120 Speaker 3: I think that model against data and I think there's 614 00:24:55,119 --> 00:24:57,560 Speaker 3: new ways of reinventing yourself to do what you can do, 615 00:24:57,600 --> 00:24:59,920 Speaker 3: and then some by having the more and more balanced 616 00:25:00,040 --> 00:25:01,880 Speaker 3: ruture in place each every single week. 617 00:25:02,320 --> 00:25:02,680 Speaker 2: All right. 618 00:25:02,680 --> 00:25:04,800 Speaker 1: Now, another thing that you talk about in great detail 619 00:25:04,920 --> 00:25:06,679 Speaker 1: is going to an HBCU. 620 00:25:07,119 --> 00:25:08,920 Speaker 2: You went to Hampton and you're a Kappa. 621 00:25:08,760 --> 00:25:11,160 Speaker 3: Love it, love it yo, Yo, yo, baby yo. 622 00:25:11,680 --> 00:25:12,760 Speaker 2: Which is such a big deal. 623 00:25:12,880 --> 00:25:17,640 Speaker 1: But when people are talking about HBCUs and you talk 624 00:25:17,680 --> 00:25:22,240 Speaker 1: about PEPSI embracing the black community and also partnering with HBCUs, 625 00:25:22,280 --> 00:25:24,920 Speaker 1: that was some some of the things that happened there 626 00:25:25,400 --> 00:25:28,600 Speaker 1: and diversity. When it comes to that, what did going 627 00:25:28,600 --> 00:25:32,160 Speaker 1: to an hbc YOU do for you? Because sometimes people 628 00:25:32,200 --> 00:25:34,360 Speaker 1: who are listening, if you have kids, or if you're 629 00:25:34,400 --> 00:25:36,280 Speaker 1: a student and you're trying to figure out what you 630 00:25:36,280 --> 00:25:40,240 Speaker 1: want to do, what made going to an HBCU, what helped? 631 00:25:40,560 --> 00:25:41,960 Speaker 2: How did that help make you the person who you 632 00:25:42,000 --> 00:25:42,520 Speaker 2: are today? 633 00:25:42,640 --> 00:25:45,359 Speaker 3: I think it was actually transformational my time at Hampton. 634 00:25:45,520 --> 00:25:48,800 Speaker 3: I look back on it. I'm fifty eight now, those 635 00:25:48,800 --> 00:25:51,120 Speaker 3: four years there, I still say it with the best 636 00:25:51,119 --> 00:25:52,639 Speaker 3: four years of my life. Right For obviously all the 637 00:25:52,640 --> 00:25:55,040 Speaker 3: circumstances of talking about I got my degree, I got 638 00:25:55,119 --> 00:25:57,600 Speaker 3: my job at PEPSI I plus Kappa. I met my 639 00:25:57,640 --> 00:26:00,000 Speaker 3: wife there. I got a business bandsman degree. I was 640 00:26:00,320 --> 00:26:03,520 Speaker 3: business Club. And so my life really went from you 641 00:26:03,560 --> 00:26:06,320 Speaker 3: know whatever you want to call it, double the triple, 642 00:26:06,400 --> 00:26:09,920 Speaker 3: what it was in terms of experiences and knowledge and confidence. 643 00:26:09,960 --> 00:26:11,919 Speaker 3: I was about to be myself. There I evolved. I 644 00:26:11,960 --> 00:26:13,720 Speaker 3: was allowed to be myself, but also grew. I was 645 00:26:13,720 --> 00:26:19,239 Speaker 3: around very smart kids, very bright individuals, leaders, people were 646 00:26:19,240 --> 00:26:22,680 Speaker 3: getting things done, you know, real badasses, and I thrived 647 00:26:22,720 --> 00:26:25,240 Speaker 3: in that environment. I was a little intimidated at the beginning, 648 00:26:25,280 --> 00:26:27,119 Speaker 3: overwhelmed by that because I thought I was gonna be 649 00:26:27,160 --> 00:26:29,560 Speaker 3: big man on campus, coming in freshmen from DC. And 650 00:26:29,640 --> 00:26:31,760 Speaker 3: when you get there and you see the power of 651 00:26:31,800 --> 00:26:33,840 Speaker 3: the students that are there, and then the history and 652 00:26:34,320 --> 00:26:37,240 Speaker 3: you know, the collaboration of the students and the social environment. 653 00:26:37,640 --> 00:26:40,440 Speaker 3: It was something I was amazed by and I took 654 00:26:40,480 --> 00:26:42,200 Speaker 3: it in though I took it as a growth moment. 655 00:26:42,240 --> 00:26:44,920 Speaker 3: Each and every semester got better and better and better. 656 00:26:44,960 --> 00:26:46,720 Speaker 3: By the time I was a senior, I had a 657 00:26:46,760 --> 00:26:49,920 Speaker 3: tremendous amount of influence on that campus. I was extremely 658 00:26:49,920 --> 00:26:51,560 Speaker 3: confident what I was doing I was doing well in 659 00:26:51,640 --> 00:26:54,399 Speaker 3: my grades. I was a dean of pledges, I was 660 00:26:54,440 --> 00:26:57,360 Speaker 3: mister Business Club. I was affecting change in a positive 661 00:26:57,359 --> 00:26:59,159 Speaker 3: way because I learned from people in front of me 662 00:26:59,160 --> 00:27:01,880 Speaker 3: how to go do so, so that richness, that tradition 663 00:27:02,400 --> 00:27:05,560 Speaker 3: still lives with us now. We moved away for years 664 00:27:05,600 --> 00:27:07,600 Speaker 3: to the West Coast. We couldn't come back a lot, 665 00:27:07,640 --> 00:27:10,360 Speaker 3: and so we got disconnected from our home by the sea. 666 00:27:10,400 --> 00:27:13,000 Speaker 3: But once we got back to the East Coast, certainly 667 00:27:13,000 --> 00:27:15,040 Speaker 3: when we got down in Florida, we're now coming back 668 00:27:15,040 --> 00:27:17,240 Speaker 3: on a routine basis. I'm a trustee at the school, 669 00:27:17,560 --> 00:27:21,160 Speaker 3: so heavily involved our kids playing basketball there. So we're 670 00:27:21,200 --> 00:27:23,679 Speaker 3: involved in school in the ways that we've you know, 671 00:27:23,760 --> 00:27:27,600 Speaker 3: never have been. I was always bringing PEPSI resources back there, recruitment, 672 00:27:27,880 --> 00:27:31,800 Speaker 3: community activation, brand activations. So it's really the gift that 673 00:27:31,920 --> 00:27:33,760 Speaker 3: keeps on giving. Hampton is the gift that keeps on given. 674 00:27:33,840 --> 00:27:35,800 Speaker 3: And I use that work to spread out to other 675 00:27:35,920 --> 00:27:38,320 Speaker 3: HBCUs too. So I wasn't just a solo act and 676 00:27:38,320 --> 00:27:39,960 Speaker 3: the only school I care about was Hampton. I care 677 00:27:39,960 --> 00:27:42,960 Speaker 3: about all the abc US and my efforts on recruitment, 678 00:27:43,280 --> 00:27:47,280 Speaker 3: the efforts on brand activation. The efforts on community engagement 679 00:27:47,320 --> 00:27:50,159 Speaker 3: and support was widespread throughout not only the Mid Atlantic 680 00:27:50,200 --> 00:27:52,880 Speaker 3: areas of Northeast areas, but also particularly in the South 681 00:27:52,920 --> 00:27:55,679 Speaker 3: as well. So I'm proud to be an HPCU student. 682 00:27:56,280 --> 00:27:58,439 Speaker 3: I want other people to be proud. There's challenges in 683 00:27:58,480 --> 00:28:02,119 Speaker 3: the space, no doubt about it. Raising money and funding 684 00:28:02,240 --> 00:28:05,000 Speaker 3: and succession planning with presidents and things like that. There's 685 00:28:05,000 --> 00:28:07,200 Speaker 3: some challenges are out there, but you know, I'm doing 686 00:28:07,240 --> 00:28:09,440 Speaker 3: everything in my power to help try to shore those 687 00:28:09,480 --> 00:28:12,360 Speaker 3: areas up and create some strategic road maps that could 688 00:28:12,440 --> 00:28:15,960 Speaker 3: be more beneficial so we can be certainly more financially healthy. 689 00:28:16,359 --> 00:28:18,200 Speaker 3: We can have a pipeline of the future leaders that 690 00:28:18,240 --> 00:28:20,520 Speaker 3: are on campus or other campuses so when when you 691 00:28:20,560 --> 00:28:22,600 Speaker 3: get opening you can just basically fill them pretty quickly. 692 00:28:23,200 --> 00:28:25,560 Speaker 3: And then also just keeping the spirit and traditions alive 693 00:28:26,240 --> 00:28:28,920 Speaker 3: of the school. So what a proud experience that I 694 00:28:28,960 --> 00:28:31,399 Speaker 3: could talk about for hours on our problem to be 695 00:28:31,840 --> 00:28:34,280 Speaker 3: a Hampton graduate and ahpC graduate. 696 00:28:34,600 --> 00:28:36,840 Speaker 1: Yeah, and even when you were going other places, you 697 00:28:36,880 --> 00:28:39,880 Speaker 1: were able to tap into your fraternity and resources and 698 00:28:39,960 --> 00:28:40,920 Speaker 1: other cities because. 699 00:28:40,760 --> 00:28:43,280 Speaker 2: You moved around a lot, you know, for work. 700 00:28:43,560 --> 00:28:45,160 Speaker 1: Now, I do want to ask you this because before 701 00:28:45,160 --> 00:28:49,880 Speaker 1: we started this interview, we were talking about Target and 702 00:28:49,960 --> 00:28:52,480 Speaker 1: everything that's been happening with them cutting back on DEI. 703 00:28:52,600 --> 00:28:55,320 Speaker 1: We see people talking about boycotting Target, but we also 704 00:28:55,360 --> 00:28:57,960 Speaker 1: see black owned brands that are currently in Target that 705 00:28:58,040 --> 00:29:00,520 Speaker 1: are concerned about how is that going to a other 706 00:29:00,600 --> 00:29:03,720 Speaker 1: brands And as a general consumer and as a black 707 00:29:03,760 --> 00:29:06,760 Speaker 1: person as a business owner, I have brands. My coffee 708 00:29:06,800 --> 00:29:11,120 Speaker 1: uplists people that's in Target and on Amazon, So that 709 00:29:11,240 --> 00:29:12,800 Speaker 1: is something that we think about, but we also want 710 00:29:12,840 --> 00:29:16,520 Speaker 1: to make sure that we're thinking bigger picture. What are 711 00:29:16,600 --> 00:29:19,960 Speaker 1: your thoughts about Target and them coming back on DEI 712 00:29:20,000 --> 00:29:22,360 Speaker 1: initiatives and what should people be doing because right now 713 00:29:22,800 --> 00:29:25,200 Speaker 1: I think people are looking to try to figure out 714 00:29:25,240 --> 00:29:27,280 Speaker 1: what is the thing that I can do that will 715 00:29:27,320 --> 00:29:28,160 Speaker 1: be impactful. 716 00:29:28,440 --> 00:29:30,800 Speaker 3: Yeah. I think it is a challenging time, no doubt. 717 00:29:30,840 --> 00:29:34,360 Speaker 3: When you have major players like that step in who 718 00:29:34,560 --> 00:29:37,320 Speaker 3: who over a long period of time demonstrated their support 719 00:29:37,840 --> 00:29:39,560 Speaker 3: for the community and the culture in the big ways 720 00:29:39,600 --> 00:29:42,120 Speaker 3: like you know ELC, and there's all type of recognition 721 00:29:42,240 --> 00:29:43,760 Speaker 3: going their way because of some of these things. So 722 00:29:43,800 --> 00:29:46,080 Speaker 3: I do think it's a difficult time. I don't know 723 00:29:46,120 --> 00:29:48,680 Speaker 3: the sort of the basis for or what they've articulated 724 00:29:49,160 --> 00:29:51,280 Speaker 3: their positioning is. I haven't really spent that much time 725 00:29:51,600 --> 00:29:54,440 Speaker 3: on their particular situation, but I hope that they can 726 00:29:55,400 --> 00:29:58,240 Speaker 3: have a conversation or at least have communication internally first 727 00:29:58,280 --> 00:30:01,080 Speaker 3: to get themselves together where they're talking their associates and 728 00:30:01,120 --> 00:30:03,400 Speaker 3: their culture about the different moves are going to make. 729 00:30:03,440 --> 00:30:05,760 Speaker 3: Now this is all about evolving and elevating for the 730 00:30:05,800 --> 00:30:08,400 Speaker 3: greater good. Again, Let's have that conversation. Let's be open 731 00:30:08,440 --> 00:30:10,880 Speaker 3: to that conversation, because you have to be open to 732 00:30:10,920 --> 00:30:14,040 Speaker 3: the greater good. Now. The silos, the carve outs, things 733 00:30:14,080 --> 00:30:16,880 Speaker 3: like that just bring a lot of polarization inside a 734 00:30:16,880 --> 00:30:20,640 Speaker 3: culture that that does create a lot of dysfunctionality and strife, 735 00:30:20,640 --> 00:30:23,040 Speaker 3: and so you don't want that either. But the same 736 00:30:23,080 --> 00:30:25,120 Speaker 3: to you can't just walk away and say we're no 737 00:30:25,200 --> 00:30:27,360 Speaker 3: longer committed to the space anymore, no longer committed. 738 00:30:27,080 --> 00:30:29,240 Speaker 1: To co HOD, especially because that's what they really kind 739 00:30:29,240 --> 00:30:30,720 Speaker 1: of like got to plug it. 740 00:30:30,880 --> 00:30:33,880 Speaker 3: There were too, they were two yeah, absolutely completely, no 741 00:30:33,880 --> 00:30:34,520 Speaker 3: no doubt about it. 742 00:30:34,600 --> 00:30:37,400 Speaker 1: Some organizations were not like, oh my god, I can't 743 00:30:37,400 --> 00:30:39,840 Speaker 1: believe that, you know, Meta is cutting back. 744 00:30:40,440 --> 00:30:44,360 Speaker 2: They're like, okay, shocker. But when you see targeting about it. 745 00:30:44,400 --> 00:30:47,240 Speaker 1: A lot of their platform is about supporting these brands. 746 00:30:47,520 --> 00:30:48,600 Speaker 2: You know, that's a tough thing. 747 00:30:48,880 --> 00:30:51,240 Speaker 3: I think there's time now it's Tom Moore never for 748 00:30:51,440 --> 00:30:55,400 Speaker 3: conversations with them. I would, you know, brand owners that 749 00:30:55,440 --> 00:30:59,160 Speaker 3: are in their clients customers need to be reaching out 750 00:30:59,240 --> 00:31:01,640 Speaker 3: to have a conver station. Don't put the business out 751 00:31:01,640 --> 00:31:03,480 Speaker 3: there on social media, don't put the business out in 752 00:31:03,520 --> 00:31:06,960 Speaker 3: the media. Go in and have a conversation. Because there 753 00:31:07,080 --> 00:31:10,240 Speaker 3: was history there of supporting the space and then again 754 00:31:10,280 --> 00:31:12,800 Speaker 3: the pivoting. What cause the pivoting need some answers on that, 755 00:31:12,880 --> 00:31:15,920 Speaker 3: you know. I think as customers are clients and supporters, 756 00:31:16,280 --> 00:31:19,440 Speaker 3: answers need to be given, particularly again where they were before. 757 00:31:19,520 --> 00:31:21,520 Speaker 3: And I think there needs to be also instead of 758 00:31:21,920 --> 00:31:23,720 Speaker 3: waiting for them to come up with the idea of 759 00:31:23,720 --> 00:31:27,960 Speaker 3: the solutions, sometimes bringing solutions to retails like that. Customers 760 00:31:27,960 --> 00:31:30,000 Speaker 3: like that. Leadership like that can help the effort move 761 00:31:30,040 --> 00:31:32,440 Speaker 3: along a lot faster and a lot more collaborative way. 762 00:31:32,520 --> 00:31:35,360 Speaker 3: So I think if we leave it to just executives 763 00:31:35,360 --> 00:31:37,920 Speaker 3: sitting in a room and figure out the new roadmap 764 00:31:37,960 --> 00:31:40,040 Speaker 3: for the future, I think we're all going to be 765 00:31:40,080 --> 00:31:42,960 Speaker 3: disappointed at what we see I think it's time to 766 00:31:43,000 --> 00:31:44,880 Speaker 3: build the bridges, get in there and say, hey, how 767 00:31:44,920 --> 00:31:47,360 Speaker 3: can we be of help. Here's some ideas that we have. 768 00:31:47,880 --> 00:31:49,680 Speaker 3: You know, we're not going to go in and acknowledge 769 00:31:49,680 --> 00:31:53,560 Speaker 3: and try to push for mandates and carve outs and guarantees. 770 00:31:53,880 --> 00:31:55,240 Speaker 3: We're going to try to go in and talk about 771 00:31:55,280 --> 00:31:59,800 Speaker 3: a holistic future that's much more comprehensive, that's much more collaborative, 772 00:32:00,320 --> 00:32:02,600 Speaker 3: you know, and again a lot more compassionate, because I 773 00:32:02,640 --> 00:32:05,400 Speaker 3: do think that you're dealing with humans, you're dealing with entrepreneurs, 774 00:32:05,400 --> 00:32:08,600 Speaker 3: you're dealing with associates, and so you can't just shut 775 00:32:08,600 --> 00:32:10,240 Speaker 3: off the human valve in all this as well, there 776 00:32:10,280 --> 00:32:12,480 Speaker 3: is a component of empathy that has to be involved 777 00:32:12,480 --> 00:32:15,200 Speaker 3: in this process. So I think brand owners and leaders 778 00:32:15,200 --> 00:32:17,640 Speaker 3: need to get in there, start dialo up conversations with 779 00:32:17,720 --> 00:32:19,800 Speaker 3: one of the most senior leaders in the company who 780 00:32:19,800 --> 00:32:22,080 Speaker 3: are black, and then also try to get to the top. 781 00:32:22,560 --> 00:32:24,680 Speaker 3: They have a great, great reputation again of supporting the 782 00:32:24,680 --> 00:32:27,240 Speaker 3: space before. But I think what's most important is where 783 00:32:27,240 --> 00:32:29,560 Speaker 3: do we go from here before we start getting too 784 00:32:30,120 --> 00:32:32,960 Speaker 3: you know, too challenging, trying to get defiant, starting to 785 00:32:32,960 --> 00:32:37,479 Speaker 3: get really confrontational. Let's use a very mature strategic approach 786 00:32:37,800 --> 00:32:40,959 Speaker 3: acknowledging that the platform should evolve, it should it should evolve, 787 00:32:40,960 --> 00:32:42,760 Speaker 3: and I think it's the right thing to do. Now 788 00:32:42,800 --> 00:32:44,600 Speaker 3: coming out of that, there has to be some action, 789 00:32:44,680 --> 00:32:46,760 Speaker 3: There has to be some declaration, there has to be 790 00:32:46,760 --> 00:32:49,280 Speaker 3: some movement on the agenda. And I think if with 791 00:32:49,320 --> 00:32:52,640 Speaker 3: that collaborate approach, you'll see leaps and bounds progress from 792 00:32:52,720 --> 00:32:56,040 Speaker 3: organizations that take that approach. Some organizations will continue to resist, 793 00:32:56,320 --> 00:32:58,160 Speaker 3: some will just not do anything that's going to happen. 794 00:32:58,200 --> 00:33:00,000 Speaker 3: We have to be prepared for that and deal with that. 795 00:33:00,160 --> 00:33:02,240 Speaker 3: But I think the ones that you know at some 796 00:33:02,280 --> 00:33:05,880 Speaker 3: states set standards or really made strides, we still need 797 00:33:05,880 --> 00:33:08,600 Speaker 3: them to deliver yeah, holistically, and then they're too big 798 00:33:08,640 --> 00:33:11,800 Speaker 3: of an outfit not to be part of that solution. 799 00:33:12,160 --> 00:33:14,560 Speaker 2: I mean them, that's how they exactly, Yeah, that's how 800 00:33:14,600 --> 00:33:14,920 Speaker 2: they got. 801 00:33:16,120 --> 00:33:18,040 Speaker 1: And it's just interesting because I also when I was 802 00:33:18,040 --> 00:33:22,400 Speaker 1: looking on social media, I was seeing some people, you know, 803 00:33:22,440 --> 00:33:24,840 Speaker 1: posting angry about them cutting back DEI. But then I 804 00:33:24,920 --> 00:33:27,200 Speaker 1: see people in the comments like good now I can 805 00:33:27,240 --> 00:33:30,120 Speaker 1: shop there again. You know, we're such a divided country 806 00:33:30,200 --> 00:33:33,560 Speaker 1: right now. Or seeing Costco who is still saying that 807 00:33:33,600 --> 00:33:35,920 Speaker 1: they're still going to go ahead with their DEI initiatives. 808 00:33:36,120 --> 00:33:37,959 Speaker 1: I see people being like, I won't be going there 809 00:33:38,000 --> 00:33:41,400 Speaker 1: anymore because people think that DEI is I see white 810 00:33:41,400 --> 00:33:43,920 Speaker 1: people that gets racist against white people, and that's what 811 00:33:43,960 --> 00:33:47,080 Speaker 1: they're their way of explaining it is like, oh, this 812 00:33:47,080 --> 00:33:50,920 Speaker 1: shouldn't be happening. Why should they be getting X, Y 813 00:33:51,000 --> 00:33:52,880 Speaker 1: and Z that they don't deserve. And I just want 814 00:33:52,960 --> 00:33:55,120 Speaker 1: to make sure that myth is is not out there. 815 00:33:55,160 --> 00:33:56,760 Speaker 1: But you know, people believe what they want to believe. 816 00:33:57,000 --> 00:33:58,120 Speaker 3: They want to believe. But I do think it's a 817 00:33:58,160 --> 00:34:00,720 Speaker 3: growth momenting for the companies that are saying they're the course. 818 00:34:01,320 --> 00:34:04,800 Speaker 3: You need to evolve the platform. The platform has to 819 00:34:04,840 --> 00:34:08,400 Speaker 3: evolve to be more comprehensive again, to be more collaud 820 00:34:08,440 --> 00:34:12,359 Speaker 3: you've got to have all this uniqueness celebrated and participating 821 00:34:12,400 --> 00:34:15,600 Speaker 3: ways they never have before. To make sure this is sustainable, 822 00:34:15,640 --> 00:34:18,000 Speaker 3: because everything we do, everything we say now are going 823 00:34:18,040 --> 00:34:19,400 Speaker 3: to be in cycles, and we don't want these three 824 00:34:19,400 --> 00:34:21,239 Speaker 3: four to five ve cycles. Twenty twenty, we had a 825 00:34:21,280 --> 00:34:24,160 Speaker 3: whole cycle where all this funding, people write checks. You know, 826 00:34:24,200 --> 00:34:25,960 Speaker 3: it was kind of in your face moment, right where 827 00:34:26,200 --> 00:34:28,120 Speaker 3: what you're gonna do? What you're gonna do and everybody's like, Okay, 828 00:34:28,120 --> 00:34:31,680 Speaker 3: we're gonna write check, We're gonna make a statement. Absolutely absolutely, 829 00:34:31,680 --> 00:34:32,759 Speaker 3: and I think a lot of people knew that was 830 00:34:32,760 --> 00:34:36,000 Speaker 3: gonna happen. And so that was a time really for evolution, 831 00:34:36,200 --> 00:34:38,239 Speaker 3: not not sort of in your face and not sort 832 00:34:38,239 --> 00:34:40,440 Speaker 3: of back to the mandate kind of mantra that I 833 00:34:40,440 --> 00:34:41,719 Speaker 3: think happened in a lot of cases. It was sort 834 00:34:41,719 --> 00:34:44,759 Speaker 3: of a perception of that. So best thing to do. 835 00:34:45,560 --> 00:34:48,080 Speaker 3: Leaders need to step up. It's a time of this 836 00:34:48,120 --> 00:34:50,600 Speaker 3: can be turned around to a real growth situation. People 837 00:34:50,600 --> 00:34:52,879 Speaker 3: don't need to head down. And also the culture needs 838 00:34:52,880 --> 00:34:54,759 Speaker 3: to say what can I do to help? Not what 839 00:34:54,800 --> 00:34:56,200 Speaker 3: people are gonna do for me, but what can I 840 00:34:56,239 --> 00:34:59,440 Speaker 3: do to help the companies that are in this situation 841 00:34:59,520 --> 00:35:00,759 Speaker 3: out of help to help them through that. 842 00:35:01,320 --> 00:35:03,600 Speaker 1: Now, you did work, like you said, at PEPSI for 843 00:35:03,680 --> 00:35:07,080 Speaker 1: thirty five years, right, and I want to talk to 844 00:35:07,120 --> 00:35:09,239 Speaker 1: you about stepping away from that. It's kind of like 845 00:35:09,440 --> 00:35:11,640 Speaker 1: when you played sports your whole life and now you're 846 00:35:11,640 --> 00:35:13,880 Speaker 1: not playing on the team and you retired from that. 847 00:35:14,080 --> 00:35:15,920 Speaker 2: Now, what's next, what's the next chapter. 848 00:35:16,400 --> 00:35:19,760 Speaker 1: I want to talk about you stepping away from Pepsi 849 00:35:19,800 --> 00:35:21,680 Speaker 1: because I know that was not an eat well. 850 00:35:21,600 --> 00:35:23,200 Speaker 2: I don't know if it was. It an easy decision 851 00:35:23,200 --> 00:35:23,440 Speaker 2: for you. 852 00:35:23,680 --> 00:35:25,880 Speaker 3: Thirty five years is a long time for anything, right, 853 00:35:25,880 --> 00:35:27,279 Speaker 3: It's a long time, and then you get to a 854 00:35:27,320 --> 00:35:29,960 Speaker 3: point where you do have goals and ambitions that you 855 00:35:30,000 --> 00:35:32,040 Speaker 3: want to carry forward the rest of your life. And 856 00:35:32,080 --> 00:35:34,239 Speaker 3: so it was a time where you know, once you 857 00:35:34,280 --> 00:35:37,160 Speaker 3: get the fifty five there certainly the classic comes in 858 00:35:37,200 --> 00:35:39,480 Speaker 3: that I came in with in the late eighties and 859 00:35:39,640 --> 00:35:42,719 Speaker 3: Mida's early eighties. Usually the dismounting window was fifty five 860 00:35:42,760 --> 00:35:45,279 Speaker 3: because that's the way allowed the pension I kicked in. 861 00:35:45,680 --> 00:35:48,800 Speaker 3: But those things changed over time. So it wasn't necessarily 862 00:35:48,800 --> 00:35:50,880 Speaker 3: the pension that sort of drove me and motivated me. 863 00:35:50,920 --> 00:35:52,160 Speaker 3: It was really a little more or less around the 864 00:35:52,160 --> 00:35:54,359 Speaker 3: opportunity now to go do something else. And because when 865 00:35:54,360 --> 00:35:57,560 Speaker 3: I was part of these programs that were helping these entrepreneurs, 866 00:35:57,719 --> 00:36:00,600 Speaker 3: I started really thinking about how can I be my 867 00:36:00,600 --> 00:36:02,280 Speaker 3: own entrepre I can I get in that space myself, 868 00:36:02,320 --> 00:36:05,319 Speaker 3: I can I take everything I've learned now become It 869 00:36:05,320 --> 00:36:07,080 Speaker 3: wasn't necessari I wanted to be a restaurant or things 870 00:36:07,120 --> 00:36:09,000 Speaker 3: like that, but there were other businesses that I got involved. 871 00:36:09,000 --> 00:36:10,880 Speaker 3: I was hanging out a lot with the entrepreneurs, and 872 00:36:10,920 --> 00:36:13,799 Speaker 3: I started to see the promise of a second call 873 00:36:13,800 --> 00:36:16,080 Speaker 3: it like a second career, but the second chapter, and 874 00:36:16,160 --> 00:36:20,520 Speaker 3: so using everything I had capitalized on that taking a break, 875 00:36:20,840 --> 00:36:22,840 Speaker 3: because when you're in the grind like that, you can't 876 00:36:23,160 --> 00:36:25,560 Speaker 3: take you can't take time to figure it out. In 877 00:36:25,600 --> 00:36:28,480 Speaker 3: the grind, it's just two intensive environments. So I actually 878 00:36:28,480 --> 00:36:30,680 Speaker 3: needed to step away. And I thank God every night 879 00:36:30,760 --> 00:36:34,359 Speaker 3: for doing it, because you know what, my doctor on 880 00:36:34,400 --> 00:36:36,319 Speaker 3: college just told me I had cancer for eighteen months. 881 00:36:36,400 --> 00:36:38,359 Speaker 3: So I had cancer my last year I was there. 882 00:36:38,440 --> 00:36:39,080 Speaker 2: Wow, I was. 883 00:36:39,000 --> 00:36:41,200 Speaker 3: Carrying cancer the whole year. So all twenty twenty two 884 00:36:41,200 --> 00:36:43,279 Speaker 3: I had cancer. That's crazy, and I didn't know about it. 885 00:36:43,880 --> 00:36:46,000 Speaker 3: And so if you don't think you don't believe in God, hey, 886 00:36:46,800 --> 00:36:48,880 Speaker 3: sorry for you. If I do, and I always have, 887 00:36:49,080 --> 00:36:51,520 Speaker 3: and that moment so I get there to say, it 888 00:36:51,560 --> 00:36:55,200 Speaker 3: wasn't that methodical, it was just time it happened. I 889 00:36:55,239 --> 00:36:58,280 Speaker 3: probably saved my life doing that, and have also reinvented 890 00:36:58,320 --> 00:37:01,160 Speaker 3: myself for the second chapter, which now is an entrepreneur 891 00:37:01,239 --> 00:37:04,320 Speaker 3: an author, which I'm so proud to have completed this project, 892 00:37:04,920 --> 00:37:08,719 Speaker 3: investing in private companies. I'm on more nonprofit boards, I'm 893 00:37:08,760 --> 00:37:12,520 Speaker 3: serving schools. I'm in this real go give her phase 894 00:37:12,560 --> 00:37:14,640 Speaker 3: of my life. I was go get her phase, Now 895 00:37:14,719 --> 00:37:16,840 Speaker 3: go give her right. I'm paying it forward. I was 896 00:37:16,840 --> 00:37:19,120 Speaker 3: going to pay it now chapter for a long time. 897 00:37:19,120 --> 00:37:20,320 Speaker 3: Now I'm in to pay a forward chapter. 898 00:37:20,600 --> 00:37:23,400 Speaker 1: And I will say, when you were at PEPSI, you 899 00:37:23,440 --> 00:37:25,560 Speaker 1: were definitely one of the people on the front lines 900 00:37:25,560 --> 00:37:27,799 Speaker 1: that I saw always trying to do things that were 901 00:37:27,800 --> 00:37:31,240 Speaker 1: trying to help other people. And like I've witnessed that firsthand. 902 00:37:31,239 --> 00:37:33,239 Speaker 1: That's why I was very excited for you when you left. 903 00:37:33,280 --> 00:37:36,080 Speaker 1: And then you're also the first franchise owner of ten 904 00:37:36,239 --> 00:37:39,000 Speaker 1: Big Days Testakes locations in Florida. 905 00:37:39,040 --> 00:37:40,239 Speaker 2: Congratulations on that. 906 00:37:40,320 --> 00:37:41,480 Speaker 3: K for that. Yeah, it's exciting. 907 00:37:41,640 --> 00:37:44,560 Speaker 1: Yeah, and I love like listen, the two of them 908 00:37:44,880 --> 00:37:47,279 Speaker 1: are amazing at what they do. So talk to me 909 00:37:47,320 --> 00:37:49,880 Speaker 1: about what made you decide to do that, because clearly 910 00:37:49,920 --> 00:37:51,840 Speaker 1: you've made these relationships. Like you said, you've been on 911 00:37:51,840 --> 00:37:53,880 Speaker 1: the ground, You've been seeing the work that people are doing, 912 00:37:54,160 --> 00:37:56,000 Speaker 1: and so that gave you kind of an insight into 913 00:37:56,040 --> 00:37:57,439 Speaker 1: what you knew you wanted to do next. 914 00:37:57,840 --> 00:38:01,400 Speaker 3: It did, and particularly with those two because I support 915 00:38:01,440 --> 00:38:03,640 Speaker 3: them in a big way at PEPSI, right, so the 916 00:38:03,680 --> 00:38:06,520 Speaker 3: part of the whole digging program and right around COVID. 917 00:38:06,640 --> 00:38:09,640 Speaker 3: You know. Matter of fact, we were here back in 918 00:38:09,680 --> 00:38:12,399 Speaker 3: twenty twenty one. We were here over in the next 919 00:38:12,480 --> 00:38:15,160 Speaker 3: room having the interview when we came home in the state. 920 00:38:15,280 --> 00:38:16,840 Speaker 3: So I got behind them pretty because I saw the 921 00:38:16,880 --> 00:38:18,960 Speaker 3: growth they had. I believe in their vision, I believe 922 00:38:18,960 --> 00:38:21,000 Speaker 3: in their brands. I believe them as a couple. I 923 00:38:21,000 --> 00:38:23,319 Speaker 3: think they're amazing, and we treat them we're family. Now 924 00:38:23,320 --> 00:38:25,880 Speaker 3: we have such a great, strong relationship. But at the 925 00:38:25,880 --> 00:38:29,000 Speaker 3: time that I retired, always kidded him, said, hey, I 926 00:38:29,040 --> 00:38:30,919 Speaker 3: want to put one store for floors. I love cheese steaks. 927 00:38:30,920 --> 00:38:32,840 Speaker 3: I grew up as a kid loving cheese steaks. Right, 928 00:38:32,880 --> 00:38:34,439 Speaker 3: Philly love cheese steaks. Right. I grew up in DC. 929 00:38:34,600 --> 00:38:36,400 Speaker 3: But when I had a Philly cheese steak man, it 930 00:38:36,400 --> 00:38:37,279 Speaker 3: was like one of the best days. 931 00:38:37,320 --> 00:38:39,200 Speaker 2: Of Which place did you go to in Philly for 932 00:38:39,239 --> 00:38:42,840 Speaker 2: the Los Angeles? Okay, yeah, you know everybody has their favorites. 933 00:38:43,000 --> 00:38:44,560 Speaker 3: Yeah, that was one of my favorites. Yeah. I go 934 00:38:44,680 --> 00:38:46,440 Speaker 3: visit my buddies. We go to Eagles games, or we 935 00:38:46,480 --> 00:38:47,760 Speaker 3: go to Atlantic City to gamble. 936 00:38:48,320 --> 00:38:50,279 Speaker 2: We have to have Philly one time just to get 937 00:38:50,560 --> 00:38:51,400 Speaker 2: yeah a cheesteaks. 938 00:38:51,440 --> 00:38:52,440 Speaker 3: It was your spot, which your spot? 939 00:38:52,520 --> 00:38:54,880 Speaker 1: We used to go to Ish Cobibosk. But you know, 940 00:38:55,080 --> 00:38:58,120 Speaker 1: it was just because I also liked being on South Street, right. 941 00:38:58,000 --> 00:39:00,279 Speaker 3: Okay, I just feel on South Street too. I used 942 00:39:00,320 --> 00:39:02,160 Speaker 3: to like want I wanted the business. I want to 943 00:39:02,160 --> 00:39:04,960 Speaker 3: have all those relationships from a poring right standpoint, right, 944 00:39:05,000 --> 00:39:06,239 Speaker 3: So I want to get cheese stakes where we were 945 00:39:06,280 --> 00:39:11,680 Speaker 3: poring it was, it wasn't but so I uh said, 946 00:39:11,719 --> 00:39:13,239 Speaker 3: give me one, and He's like, Derek, I need to 947 00:39:13,280 --> 00:39:14,680 Speaker 3: get more than one now I need I'm trying to 948 00:39:14,680 --> 00:39:16,960 Speaker 3: scale up. I want to be, you know, one day 949 00:39:17,320 --> 00:39:19,200 Speaker 3: big as Jersey. Mike's right, and I'm saying, you know 950 00:39:19,200 --> 00:39:21,320 Speaker 3: what we can do that. I bring a lot of 951 00:39:21,360 --> 00:39:23,719 Speaker 3: experience on scale. I know how to scale things up. 952 00:39:23,719 --> 00:39:24,840 Speaker 3: I know how to move fast with that. 953 00:39:25,360 --> 00:39:25,520 Speaker 2: Uh. 954 00:39:25,520 --> 00:39:27,200 Speaker 3: He brings a great brand to the table, a great 955 00:39:27,280 --> 00:39:29,120 Speaker 3: vision for the table, how he sees the future of 956 00:39:29,120 --> 00:39:31,920 Speaker 3: his brand. He does remarkable workouts in the community, so 957 00:39:32,000 --> 00:39:34,640 Speaker 3: he's operating with a strong sense of purpose at what 958 00:39:34,680 --> 00:39:37,759 Speaker 3: he does. So he has given me sort of the 959 00:39:37,760 --> 00:39:40,279 Speaker 3: foundation ingredients now where I can build on that. I 960 00:39:40,320 --> 00:39:43,560 Speaker 3: can scale up new markets. I can scale across different platforms. 961 00:39:43,600 --> 00:39:46,319 Speaker 3: We're in sporting arenas for example. I have sports deals, right, 962 00:39:46,400 --> 00:39:47,960 Speaker 3: So there's going to be a whole lot of growth 963 00:39:47,960 --> 00:39:49,240 Speaker 3: that we're going to see coming out of the business. 964 00:39:49,320 --> 00:39:51,400 Speaker 3: So he and I said the table, I'm a franchise e. 965 00:39:51,480 --> 00:39:53,520 Speaker 3: I got ten units I'm building out over a period 966 00:39:53,520 --> 00:39:55,759 Speaker 3: of time. But I'm also at the table with him 967 00:39:55,800 --> 00:39:58,840 Speaker 3: on building the strategic roadmap for scale growth in the company. 968 00:39:58,960 --> 00:40:01,799 Speaker 3: So it's a fun journey to want support them, him 969 00:40:02,719 --> 00:40:05,399 Speaker 3: being who they are, where they came from the category, 970 00:40:05,719 --> 00:40:07,440 Speaker 3: and me just having something now fun to do. I'm 971 00:40:07,480 --> 00:40:09,760 Speaker 3: going to actually use it as a catalyst to probably 972 00:40:09,760 --> 00:40:11,600 Speaker 3: getting other businesses over time. You're going to see me 973 00:40:11,640 --> 00:40:13,799 Speaker 3: expand the portflo of things that I ended up doing 974 00:40:13,800 --> 00:40:16,520 Speaker 3: because I loved like being entrepreneur. Now, like it's fun. 975 00:40:16,560 --> 00:40:19,840 Speaker 2: You know, I have a coffee brand, but anyway, you. 976 00:40:20,440 --> 00:40:22,080 Speaker 3: Had a juice brand. I was asking about those juices. 977 00:40:22,800 --> 00:40:24,080 Speaker 2: Be honest, the juices brand. 978 00:40:24,200 --> 00:40:26,600 Speaker 1: Sometimes it was a lot of work at the price 979 00:40:26,600 --> 00:40:29,040 Speaker 1: of produce is going up and down. The bottling and 980 00:40:29,080 --> 00:40:31,080 Speaker 1: I know you would know about like the whole issues 981 00:40:31,120 --> 00:40:34,000 Speaker 1: with bottling, and then I mean it was definitely like 982 00:40:34,520 --> 00:40:36,919 Speaker 1: for me having my own brand and trying to scale 983 00:40:36,960 --> 00:40:39,520 Speaker 1: it to the point where the more you purchase, right, 984 00:40:39,600 --> 00:40:42,680 Speaker 1: the cheaper it is. But I just couldn't do the 985 00:40:42,800 --> 00:40:44,480 Speaker 1: mass scale that I would need to do to bring 986 00:40:44,520 --> 00:40:46,120 Speaker 1: the price down and then also get it in stores 987 00:40:46,160 --> 00:40:50,600 Speaker 1: because it's something that expires, yeah, within three months, and 988 00:40:50,680 --> 00:40:52,280 Speaker 1: so that also made it really difficult. 989 00:40:52,320 --> 00:40:53,360 Speaker 2: It was just a lot of learning. 990 00:40:53,400 --> 00:40:55,640 Speaker 3: Like I was bonding rosters, you were New Orleans also 991 00:40:55,880 --> 00:40:56,520 Speaker 3: New Orleans. 992 00:40:56,320 --> 00:40:57,720 Speaker 2: Bonds, shout out to them for that. 993 00:40:58,520 --> 00:41:00,560 Speaker 1: Yeah, so and look and I did that, and it 994 00:41:00,640 --> 00:41:02,680 Speaker 1: was like, you know, like again like I said it 995 00:41:02,760 --> 00:41:04,160 Speaker 1: to me, like on the front lines. But I do 996 00:41:04,200 --> 00:41:06,480 Speaker 1: still have a day job that's very time. 997 00:41:06,360 --> 00:41:08,320 Speaker 2: Consuming, and I always. 998 00:41:08,080 --> 00:41:11,120 Speaker 1: Felt like if I went like full blast into something 999 00:41:11,280 --> 00:41:13,439 Speaker 1: like that. You know, one thing I would say about 1000 00:41:13,480 --> 00:41:17,320 Speaker 1: myself is I like to well, I believe that whatever 1001 00:41:17,360 --> 00:41:19,520 Speaker 1: it is that I decide to do, it will end 1002 00:41:19,600 --> 00:41:22,239 Speaker 1: up being successful if that's what I put all my 1003 00:41:22,280 --> 00:41:24,640 Speaker 1: time and energy into, you know. But I do love 1004 00:41:24,680 --> 00:41:27,080 Speaker 1: my job here as well, and so even me working 1005 00:41:27,080 --> 00:41:29,120 Speaker 1: with the coffee, I always look at that as something 1006 00:41:29,200 --> 00:41:31,840 Speaker 1: that you know, I do that as well, and I 1007 00:41:31,840 --> 00:41:33,960 Speaker 1: wish I had and I'm going to dedicate more time 1008 00:41:34,000 --> 00:41:35,560 Speaker 1: to it, but it's something that I know once I'm 1009 00:41:35,600 --> 00:41:37,960 Speaker 1: like full fledged into it's going to be. 1010 00:41:38,239 --> 00:41:40,360 Speaker 3: Right now, visits there for you absolutely, and you should 1011 00:41:40,360 --> 00:41:42,480 Speaker 3: love forward. That's gonna be a fun chapter when you 1012 00:41:42,480 --> 00:41:42,799 Speaker 3: get to. 1013 00:41:42,719 --> 00:41:44,719 Speaker 1: That chapter, you know, And it means a lot to 1014 00:41:44,760 --> 00:41:47,120 Speaker 1: me also just from the standpoint of the history of 1015 00:41:47,320 --> 00:41:49,560 Speaker 1: coffee and the culture of it and just what it 1016 00:41:49,560 --> 00:41:53,040 Speaker 1: does here in the United States. So I think another 1017 00:41:53,120 --> 00:41:54,400 Speaker 1: thing I wanted to talk to you about is you 1018 00:41:54,440 --> 00:41:57,000 Speaker 1: got your MBA in the midst of all of this. Yes, 1019 00:41:57,719 --> 00:42:01,080 Speaker 1: you know, like I said, having a kid and getting 1020 00:42:01,120 --> 00:42:04,359 Speaker 1: married and being an executive and moving to Phoenix and 1021 00:42:04,400 --> 00:42:05,680 Speaker 1: doing all these different things. 1022 00:42:05,960 --> 00:42:07,719 Speaker 2: What made you decide that that was something? 1023 00:42:07,760 --> 00:42:11,360 Speaker 1: Because I'm a big believer in also degrees and getting 1024 00:42:11,360 --> 00:42:15,359 Speaker 1: further education and helping build myself up in that way. 1025 00:42:15,480 --> 00:42:18,080 Speaker 3: Yeah, it was a whole elevation package. Right. So love 1026 00:42:18,320 --> 00:42:20,880 Speaker 3: what I did at Hampton. Love the you know, bachelor 1027 00:42:21,160 --> 00:42:24,120 Speaker 3: science I got in business management. But I knew early 1028 00:42:24,200 --> 00:42:26,799 Speaker 3: on in the cycle of PEPSI that that was not 1029 00:42:26,840 --> 00:42:28,560 Speaker 3: going to be enough to give me to the highest levels. 1030 00:42:28,760 --> 00:42:32,040 Speaker 3: I needed to enhance that experience. I tried to force 1031 00:42:32,080 --> 00:42:33,920 Speaker 3: myself to do it. In the DC area, I was 1032 00:42:33,920 --> 00:42:37,719 Speaker 3: going to University of Maryland at night, taking like two classes, 1033 00:42:37,840 --> 00:42:39,840 Speaker 3: and was going to school four days a week and 1034 00:42:40,080 --> 00:42:42,640 Speaker 3: getting home at like ten ten o'clock a night and 1035 00:42:42,640 --> 00:42:44,960 Speaker 3: had to do homework all weekend. Yeah, that wasn't That 1036 00:42:46,160 --> 00:42:48,240 Speaker 3: was hard. That was really hard grind. So I actually 1037 00:42:48,320 --> 00:42:50,840 Speaker 3: ended up dropping out of that because it was just 1038 00:42:50,880 --> 00:42:54,360 Speaker 3: too much. Like I you know, just got married and 1039 00:42:54,400 --> 00:42:56,160 Speaker 3: it was just too much. You know, the low was 1040 00:42:56,160 --> 00:42:59,240 Speaker 3: too much. I was barely getting bees in the class. 1041 00:42:59,320 --> 00:43:01,480 Speaker 3: I mean, I was screened. Harambling. Didn't feel good. That's 1042 00:43:01,520 --> 00:43:04,879 Speaker 3: not me. That wasn't my best version myself. So when 1043 00:43:04,880 --> 00:43:07,720 Speaker 3: we then moved from Maryland, Ohio, I did some research 1044 00:43:07,800 --> 00:43:10,800 Speaker 3: on the schools there. They got great universities there. Universe 1045 00:43:10,800 --> 00:43:13,680 Speaker 3: Cincinnati is a great university and Xavier. And Xavier had 1046 00:43:13,719 --> 00:43:17,520 Speaker 3: a great NBA program was about nineteen nineteen twenty months, 1047 00:43:18,239 --> 00:43:20,080 Speaker 3: was every weekend. I talked to my employer I was 1048 00:43:20,080 --> 00:43:22,840 Speaker 3: with Taco Bell. Then they said absolutely, because that was 1049 00:43:22,840 --> 00:43:25,040 Speaker 3: the culture. A lot of the market managers in my 1050 00:43:25,120 --> 00:43:27,759 Speaker 3: jobs were getting nbas or had MBAs, and it was 1051 00:43:27,800 --> 00:43:30,080 Speaker 3: a roadmap for you to get to further down the 1052 00:43:30,120 --> 00:43:33,080 Speaker 3: executive path, because when they start looking at your background, 1053 00:43:33,120 --> 00:43:35,120 Speaker 3: your credentials, there's going to be a question around strategic 1054 00:43:35,160 --> 00:43:40,200 Speaker 3: thinking and having that. NBA certainly elevates sort of that 1055 00:43:40,280 --> 00:43:42,600 Speaker 3: perception of that and really gives you the real experience 1056 00:43:42,680 --> 00:43:44,799 Speaker 3: is that you are more strategic coming out of that. 1057 00:43:44,840 --> 00:43:46,759 Speaker 3: And so I was happy enough to get in Xavier. 1058 00:43:46,800 --> 00:43:48,280 Speaker 3: I was one of the youngest people in the class. 1059 00:43:48,640 --> 00:43:51,719 Speaker 3: Transformational like being in a room with doctors and entrepreneurs, 1060 00:43:52,520 --> 00:43:55,920 Speaker 3: corporate executives, all walks of life in there. Forty two 1061 00:43:56,000 --> 00:43:58,320 Speaker 3: of us had the greatest time ever. We're in pods. 1062 00:43:58,440 --> 00:44:00,680 Speaker 3: So there was a group of seven of us that 1063 00:44:00,719 --> 00:44:02,680 Speaker 3: I was with the whole time. You basically said the 1064 00:44:02,719 --> 00:44:06,560 Speaker 3: same table, you study together every week, you did presentations together, 1065 00:44:06,719 --> 00:44:08,400 Speaker 3: you know, you did everything basically to get with the 1066 00:44:08,440 --> 00:44:12,440 Speaker 3: lunch together, doing breaks. And that group was so dynamic 1067 00:44:12,440 --> 00:44:14,920 Speaker 3: for me and such a great inspiration me. I learned 1068 00:44:14,960 --> 00:44:16,239 Speaker 3: a ton out of that, And once I got out 1069 00:44:16,239 --> 00:44:19,960 Speaker 3: of that program, I bounced. I mean I bounced not 1070 00:44:20,040 --> 00:44:21,600 Speaker 3: It wasn't just the piece of paper. I tell people, 1071 00:44:21,600 --> 00:44:23,200 Speaker 3: it's not the piece of paper that gets it. It's 1072 00:44:23,200 --> 00:44:25,640 Speaker 3: the experiences that make you better. And so I was 1073 00:44:25,640 --> 00:44:28,040 Speaker 3: coming out of there, a lot more mature, a lot 1074 00:44:28,080 --> 00:44:31,480 Speaker 3: more strategic, you know, a lot more balanced from an 1075 00:44:31,480 --> 00:44:35,520 Speaker 3: executive maturity standpoint. And I may not have felt it, 1076 00:44:35,560 --> 00:44:37,200 Speaker 3: but I can tell everybody around felt it. 1077 00:44:37,760 --> 00:44:38,320 Speaker 2: It was different. 1078 00:44:38,400 --> 00:44:40,480 Speaker 3: Absolutely, you don't know what you're going through it. You 1079 00:44:40,480 --> 00:44:42,839 Speaker 3: feel like, okay, you know, I got the NBA now, 1080 00:44:42,880 --> 00:44:45,400 Speaker 3: and you sort of you're looking, you know, you're asking 1081 00:44:45,440 --> 00:44:47,440 Speaker 3: and wondering where does this go from here? But then 1082 00:44:47,480 --> 00:44:49,759 Speaker 3: you see the rids. You see how the elevation is 1083 00:44:49,760 --> 00:44:52,520 Speaker 3: happening around you. People look at you differently, You're saying 1084 00:44:52,520 --> 00:44:54,480 Speaker 3: things a little bit differently, people are intrigued, want to 1085 00:44:54,480 --> 00:44:56,760 Speaker 3: be around you. And and so I felt that elevation 1086 00:44:56,920 --> 00:44:59,279 Speaker 3: going into the executive role in the Phoenix, and I 1087 00:44:59,320 --> 00:45:01,920 Speaker 3: just catapulted the ways that I could never believe it. 1088 00:45:01,960 --> 00:45:05,279 Speaker 3: So I absolutely believe it's a must for individuals that 1089 00:45:05,280 --> 00:45:07,719 Speaker 3: are looking to go high as high to have that 1090 00:45:08,080 --> 00:45:10,799 Speaker 3: next level of educational experience like that, you can do 1091 00:45:10,840 --> 00:45:12,560 Speaker 3: it in ways that are efficient for your family. This 1092 00:45:12,719 --> 00:45:15,120 Speaker 3: was still hard to do because I'm giving up, you know, 1093 00:45:15,160 --> 00:45:16,520 Speaker 3: a day a week, and I'm doing it for almost 1094 00:45:16,560 --> 00:45:19,239 Speaker 3: two years. We had the international trip, which is also 1095 00:45:19,320 --> 00:45:22,200 Speaker 3: transformation to go over to London and Germany and study, 1096 00:45:23,080 --> 00:45:25,319 Speaker 3: you know, with companies over there for two weeks. That 1097 00:45:25,400 --> 00:45:28,480 Speaker 3: was a great experience as well. But it is it 1098 00:45:28,560 --> 00:45:30,239 Speaker 3: was a game changer for me, no doubt about it. 1099 00:45:30,239 --> 00:45:32,200 Speaker 3: And so my life has been a series of game 1100 00:45:32,280 --> 00:45:35,160 Speaker 3: changes where I look at things that continuous can elevate me. 1101 00:45:35,200 --> 00:45:37,960 Speaker 3: And I knew the educational part was a critical part 1102 00:45:38,000 --> 00:45:39,919 Speaker 3: of that sometime early in my career. So I'm glad 1103 00:45:39,960 --> 00:45:42,200 Speaker 3: I did it. I failed at the first time I 1104 00:45:42,239 --> 00:45:44,200 Speaker 3: even looked at shortcut NBA's I was trying to do 1105 00:45:44,239 --> 00:45:46,920 Speaker 3: stuff online and stuff like that. This is back in 1106 00:45:47,040 --> 00:45:49,560 Speaker 3: like the early nineties, right, and I was trying so 1107 00:45:49,600 --> 00:45:51,799 Speaker 3: hard to get the NBA because I knew you needed it. 1108 00:45:52,080 --> 00:45:54,480 Speaker 3: And I started playing the shortcut game. I'm like, this 1109 00:45:54,520 --> 00:45:56,080 Speaker 3: is not your game, this is not who you are. 1110 00:45:56,280 --> 00:45:57,880 Speaker 3: You haven't done shortcusts anything else. Why are you doing 1111 00:45:57,920 --> 00:45:59,880 Speaker 3: shortcust now? Why are you trying to rush this process? 1112 00:46:00,239 --> 00:46:04,240 Speaker 3: It let it flow, and in Ohio, it flowed. It worked, 1113 00:46:04,320 --> 00:46:07,360 Speaker 3: It was great, and it changed my whole trajectory in 1114 00:46:07,400 --> 00:46:08,760 Speaker 3: my mind of my career. 1115 00:46:08,760 --> 00:46:11,239 Speaker 1: After the experience, I would tell you I'm a big 1116 00:46:11,239 --> 00:46:13,960 Speaker 1: fan of that because whenever I get into something. I'm 1117 00:46:13,960 --> 00:46:16,200 Speaker 1: always like, how can I further my education? That's why 1118 00:46:16,200 --> 00:46:18,799 Speaker 1: I got my real estate license. Actually last week sold 1119 00:46:18,840 --> 00:46:21,920 Speaker 1: my first house, and it felt good because having those conversations, 1120 00:46:22,239 --> 00:46:25,520 Speaker 1: knowing the language that you're supposed to use, knowing the strategies, 1121 00:46:25,640 --> 00:46:27,600 Speaker 1: knowing like okay, if we do this, we say this, well, 1122 00:46:27,600 --> 00:46:29,759 Speaker 1: if they're offering this all cash offer, then I know 1123 00:46:29,800 --> 00:46:31,799 Speaker 1: they have this if I offer you know. It just 1124 00:46:31,920 --> 00:46:34,640 Speaker 1: was amazing for me to feel confident enough to be 1125 00:46:34,680 --> 00:46:36,560 Speaker 1: able to negotiate that deal and close it. 1126 00:46:36,600 --> 00:46:38,399 Speaker 3: And now you're gonna like they're gonna You're gonna rip 1127 00:46:38,440 --> 00:46:40,839 Speaker 3: them off now, like so fast? I watch, watch, watch 1128 00:46:40,880 --> 00:46:44,200 Speaker 3: what happens. Well, don't take shortcuts, the messages don't. You 1129 00:46:44,239 --> 00:46:46,799 Speaker 3: can't shortcut your way to the elevation. So what I 1130 00:46:46,840 --> 00:46:49,600 Speaker 3: call the elevation package. You cannot take shortcuts. You have 1131 00:46:49,680 --> 00:46:52,920 Speaker 3: to put the work in. The experiences really is what matters, 1132 00:46:53,040 --> 00:46:56,400 Speaker 3: not the test in the homework assignment. It's the experiences. 1133 00:46:56,440 --> 00:46:59,960 Speaker 3: The experiences with people, the experiences with the course world, 1134 00:47:00,400 --> 00:47:03,120 Speaker 3: the ability to think differently, those are the things that 1135 00:47:03,160 --> 00:47:05,120 Speaker 3: really push you to the elevation side. 1136 00:47:05,320 --> 00:47:07,320 Speaker 1: And listen, I know we're having a whole long conversation. 1137 00:47:07,400 --> 00:47:09,520 Speaker 1: I want to ask you about one last thing. When 1138 00:47:09,520 --> 00:47:11,680 Speaker 1: we talk about Earl Graves and him being a mentor 1139 00:47:11,760 --> 00:47:14,480 Speaker 1: to you, and he gave you suits that he was 1140 00:47:14,600 --> 00:47:17,160 Speaker 1: about to donate, and he said, look, you know, take 1141 00:47:17,200 --> 00:47:19,440 Speaker 1: these suits. You can do whatever you need to do 1142 00:47:19,520 --> 00:47:22,120 Speaker 1: to them right to make sure that they fit you right. 1143 00:47:22,120 --> 00:47:24,560 Speaker 1: Whatever you don't take, I'm going to donate them anyway. 1144 00:47:24,560 --> 00:47:27,040 Speaker 1: And you took all of these suits. How important do 1145 00:47:27,120 --> 00:47:29,120 Speaker 1: you think it is how you show up and how 1146 00:47:29,160 --> 00:47:32,200 Speaker 1: you come dressed, Because sometimes people act like it's not 1147 00:47:32,239 --> 00:47:34,279 Speaker 1: as important. If you have the skills and you have 1148 00:47:34,960 --> 00:47:36,440 Speaker 1: the background to be able to do it, and you 1149 00:47:36,440 --> 00:47:39,080 Speaker 1: want to show up as your quote unquote authentic self, 1150 00:47:39,840 --> 00:47:40,480 Speaker 1: you can do that. 1151 00:47:40,560 --> 00:47:42,680 Speaker 2: But for you, those suits were important for you. 1152 00:47:42,800 --> 00:47:44,560 Speaker 3: Let me talk about first of all, paid tribute to 1153 00:47:44,640 --> 00:47:47,000 Speaker 3: mister Graves. He is one of my heroes. You know 1154 00:47:47,160 --> 00:47:48,759 Speaker 3: two lass people who want your heroes. He's one of 1155 00:47:48,800 --> 00:47:51,880 Speaker 3: my heroes. He took me under his wing in ways 1156 00:47:51,880 --> 00:47:53,920 Speaker 3: that no one else has ever done before. Let's week 1157 00:47:54,040 --> 00:47:55,919 Speaker 3: I've come back to my very first interview with him 1158 00:47:56,239 --> 00:47:58,280 Speaker 3: up here in New York at Block Enterprise head quarters 1159 00:47:58,520 --> 00:48:01,080 Speaker 3: back in nineteen ninety. Then offered me the job in 1160 00:48:01,160 --> 00:48:03,399 Speaker 3: DC and then sort of taking me under his wing. 1161 00:48:03,480 --> 00:48:05,680 Speaker 3: And I spent like a whole day with him that day, 1162 00:48:05,719 --> 00:48:09,240 Speaker 3: and it was the suits watching him navigate through DC. 1163 00:48:09,600 --> 00:48:11,440 Speaker 3: Got on the phone with the mayor. You know, he's 1164 00:48:11,480 --> 00:48:12,640 Speaker 3: a whole. It was a hole in the ground, so 1165 00:48:12,680 --> 00:48:14,839 Speaker 3: it was construction. He's like, what's going on the ground there, Like, well, 1166 00:48:14,840 --> 00:48:16,640 Speaker 3: I don't know. Mister Gray's like, let me find out. 1167 00:48:16,920 --> 00:48:19,120 Speaker 3: Calls mayor's office. We need to find out what's going 1168 00:48:19,160 --> 00:48:20,640 Speaker 3: on the ground. We're over in the Mayor's office. We're 1169 00:48:20,640 --> 00:48:23,200 Speaker 3: sitting with the mayor shaking hand. So I'm watching him navigate. 1170 00:48:23,239 --> 00:48:25,839 Speaker 3: We called President of Hampton, doctor Harvey on the phone. 1171 00:48:25,840 --> 00:48:28,080 Speaker 3: He's like, Bill, I got one of your alumni here. 1172 00:48:28,160 --> 00:48:29,799 Speaker 3: I want to know I can't make your graduation. I'm 1173 00:48:29,800 --> 00:48:32,560 Speaker 3: want to send him down to be our representative for 1174 00:48:32,680 --> 00:48:35,040 Speaker 3: your graduation weekend. I'm put a couple bucks in his pocket. 1175 00:48:35,040 --> 00:48:37,080 Speaker 3: Have a good time down there. But he just he 1176 00:48:37,200 --> 00:48:38,440 Speaker 3: just looked at for him and he has such a 1177 00:48:38,560 --> 00:48:42,160 Speaker 3: high standard for himself on the relationship side and on 1178 00:48:42,239 --> 00:48:44,719 Speaker 3: the professional look side. So when I talk about my 1179 00:48:44,760 --> 00:48:48,480 Speaker 3: three hours results relationship with reputation, that look is super important. 1180 00:48:48,480 --> 00:48:51,319 Speaker 3: It's about your image, it's about your character, it's about 1181 00:48:51,360 --> 00:48:55,319 Speaker 3: your exposure. Image is a really critical part of your 1182 00:48:55,320 --> 00:48:57,560 Speaker 3: reputation and your brand. And so if you're not looking 1183 00:48:57,560 --> 00:48:59,560 Speaker 3: the part, how in the world can you How can 1184 00:48:59,600 --> 00:49:03,200 Speaker 3: you translate that to elite performance with the brands that 1185 00:49:03,239 --> 00:49:05,919 Speaker 3: you sell, with the execution that you're asking for or 1186 00:49:06,080 --> 00:49:08,360 Speaker 3: landing new deals if you're not showing up in ways 1187 00:49:08,360 --> 00:49:11,359 Speaker 3: that are the highest levels. And he was the gold 1188 00:49:11,360 --> 00:49:13,080 Speaker 3: standard for that, you know, I don't know if I 1189 00:49:13,120 --> 00:49:15,400 Speaker 3: ever met that standard that he had because he was 1190 00:49:15,440 --> 00:49:17,480 Speaker 3: such a high standard with that, but it taught me 1191 00:49:17,560 --> 00:49:20,920 Speaker 3: that that look is everything, look, feel, touch means everything 1192 00:49:21,280 --> 00:49:24,280 Speaker 3: for your brand. And absolutely think it matters a lot. 1193 00:49:24,480 --> 00:49:26,720 Speaker 3: I go to schools of recruit and I have people 1194 00:49:26,719 --> 00:49:28,480 Speaker 3: to show up with all different looks that people show 1195 00:49:28,520 --> 00:49:30,839 Speaker 3: up in sweatpants, that moments like why are you even here? 1196 00:49:31,360 --> 00:49:32,920 Speaker 2: You know. 1197 00:49:34,000 --> 00:49:35,520 Speaker 3: Kiuds, they show up in suits, I'm going like, you 1198 00:49:35,520 --> 00:49:37,040 Speaker 3: look the part, And so when they raise their hand 1199 00:49:37,120 --> 00:49:40,840 Speaker 3: immediately going to the person that has a suite effort, Absolutely, 1200 00:49:40,840 --> 00:49:42,359 Speaker 3: you made the you showed up in a way that 1201 00:49:42,400 --> 00:49:44,680 Speaker 3: you wanted to be here. You recognized the moment that 1202 00:49:44,719 --> 00:49:46,879 Speaker 3: there was a senior executive from a fortune and fifty company, 1203 00:49:46,920 --> 00:49:48,960 Speaker 3: and you recognize that moment and you showed up, and 1204 00:49:49,000 --> 00:49:51,279 Speaker 3: you got my attention showing up. You showed up. You're 1205 00:49:51,280 --> 00:49:53,400 Speaker 3: not getting my attention because you didn't show up. You 1206 00:49:53,440 --> 00:49:55,600 Speaker 3: didn't take the time to show up when I'm making 1207 00:49:55,600 --> 00:49:58,560 Speaker 3: an investment in you, and I think that's real important 1208 00:49:58,560 --> 00:50:00,440 Speaker 3: that you need to show up. If you're to take 1209 00:50:00,440 --> 00:50:02,440 Speaker 3: that next step, you have to look the part do that. 1210 00:50:02,480 --> 00:50:03,719 Speaker 3: So I think it's really important. 1211 00:50:03,920 --> 00:50:06,319 Speaker 1: All right, Well, listen, I appreciate you so much for 1212 00:50:06,400 --> 00:50:08,680 Speaker 1: coming through. I told you I read this entire book 1213 00:50:08,719 --> 00:50:12,320 Speaker 1: Survive in advance. It was a fantastic read, especially because 1214 00:50:12,680 --> 00:50:14,960 Speaker 1: I mean, even if you have never met Derek before 1215 00:50:15,000 --> 00:50:17,200 Speaker 1: in your life, you're gonna love reading this book because 1216 00:50:17,200 --> 00:50:17,840 Speaker 1: it's something. 1217 00:50:17,600 --> 00:50:19,239 Speaker 2: That is going to be relatable to you. No matter 1218 00:50:19,280 --> 00:50:20,239 Speaker 2: what it is that you've gone through. 1219 00:50:20,239 --> 00:50:22,160 Speaker 1: There's going to be something in here that you're like, 1220 00:50:22,239 --> 00:50:25,439 Speaker 1: I need to do this, or you know, I feel 1221 00:50:25,480 --> 00:50:28,160 Speaker 1: the same exact way about it. So lessons on living 1222 00:50:28,200 --> 00:50:32,160 Speaker 1: a life without compromise. Congratulations on everything that you've achieved 1223 00:50:32,200 --> 00:50:33,720 Speaker 1: in every facet of your life. 1224 00:50:34,280 --> 00:50:35,560 Speaker 2: And I'm so happy you wrote a book. 1225 00:50:35,600 --> 00:50:38,560 Speaker 3: Yes, well, thank you for that, and again it was 1226 00:50:38,600 --> 00:50:41,120 Speaker 3: driven by other people. And so thank you for putting 1227 00:50:41,120 --> 00:50:43,840 Speaker 3: on your shelf. And you have a distinguished collection, you know. 1228 00:50:45,600 --> 00:50:49,200 Speaker 1: So happy because I think it's also signed inside. And 1229 00:50:49,239 --> 00:50:51,080 Speaker 1: so I always say books are like artwork to me, 1230 00:50:51,480 --> 00:50:54,120 Speaker 1: and so to be able to have a best selling 1231 00:50:54,200 --> 00:50:56,640 Speaker 1: author on my shelf at the sign book, you know, 1232 00:50:56,680 --> 00:50:59,319 Speaker 1: that means a lot to me. So congratulations all of this. 1233 00:50:59,440 --> 00:51:01,440 Speaker 1: And like I said, I love this new journey that 1234 00:51:01,560 --> 00:51:03,720 Speaker 1: you've embarked on. You've inspired me collaborate. 1235 00:51:03,760 --> 00:51:05,000 Speaker 3: I want to help you and support you in any 1236 00:51:05,000 --> 00:51:07,520 Speaker 3: way I can. Let's keep our friendship partnership going. And 1237 00:51:07,640 --> 00:51:09,920 Speaker 3: it's been great. You were exceptional to work with at 1238 00:51:09,960 --> 00:51:11,879 Speaker 3: my time at PEPSI and his old New Chapter. 1239 00:51:12,200 --> 00:51:14,200 Speaker 1: And I saw you had an amazing book launch party. 1240 00:51:14,239 --> 00:51:16,560 Speaker 1: I saw you post it and I was like, I 1241 00:51:16,560 --> 00:51:17,919 Speaker 1: would have flew down for that one. 1242 00:51:18,200 --> 00:51:20,160 Speaker 3: Okay, well, hey say to him, I do I'm gonna 1243 00:51:20,160 --> 00:51:20,640 Speaker 3: do one in DC. 1244 00:51:20,760 --> 00:51:23,320 Speaker 2: So I can make it to DC, no doubt. 1245 00:51:24,440 --> 00:51:27,320 Speaker 1: All right, So Derek Lewis survived in advance. This book 1246 00:51:27,360 --> 00:51:28,440 Speaker 1: is out today. 1247 00:51:28,640 --> 00:51:29,880 Speaker 3: Appreciate you. Thank you,