WEBVTT - Dejoria on Newest Business Venture (Audio)

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<v Speaker 1>Ah, you're listening to Taking Stock with Bim Box and

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<v Speaker 1>Kathleen Hayes on Bluebird Radio. He is a billionaire, John

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<v Speaker 1>Paul de Juria. He was once homeless, now a billionaire.

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<v Speaker 1>He built his fortune on hair care products, and he's

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<v Speaker 1>also made a bit of money with Patron Spirits, the

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<v Speaker 1>maker of Patron tequila. But he's got a new venture

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<v Speaker 1>now called Aubio, and he's here to tell us in

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<v Speaker 1>the studio more about it. John Paul de Joria, thank

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<v Speaker 1>you very much for being here. Oh, you're very welcome.

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<v Speaker 1>Always a pleasure to beer. Yeah, it's nice to let

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<v Speaker 1>people know that America still works, that even in today environment,

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<v Speaker 1>you can still start a business. And this was enhanced

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<v Speaker 1>by the fact that three point seven billion people, which

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<v Speaker 1>is two thirds of the population according to the World

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<v Speaker 1>Health Organization, have the cold sore virus cold. So just

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<v Speaker 1>just a step back for a second. How do you

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<v Speaker 1>go from I understand our hair care products, that's company billionaire,

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<v Speaker 1>product number one. Sure, then you go to Trump R

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<v Speaker 1>Tequila that's product number two, also successful. Where did you

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<v Speaker 1>come up with the idea for Abbio? A friend of

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<v Speaker 1>mine had given me this product, he said, you know,

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<v Speaker 1>anyone that has cold soors anything related to it. Given

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<v Speaker 1>this product. It's plant based and it works. Set in

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<v Speaker 1>my drawer. Three months later in my assistant gave to

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<v Speaker 1>a few people that cold source and skin problems and

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<v Speaker 1>it worked. So I took a whole bunch of the

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<v Speaker 1>samples gave it to everybody. I knew that cold sores

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<v Speaker 1>are pretending to have a cold story. I think you're

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<v Speaker 1>having in the future. It worked on everybody. I was

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<v Speaker 1>blown away. And it's all plant based, I mean the

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<v Speaker 1>main basis plants. So we experimented with it and then

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<v Speaker 1>I invested quite a few millions of dollars to do

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<v Speaker 1>double blind studies because of two thirds of population have

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<v Speaker 1>the cold sword virus. My god, what a market. And

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<v Speaker 1>it makes you beautiful, so it's in beauty, no cold

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<v Speaker 1>stor you look a little handsomer and beautiful. So that's

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<v Speaker 1>when Abbio A U B I O came along AU

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<v Speaker 1>for Gold, Bio for nature Nature's Gold. So because it

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<v Speaker 1>was so unique, I had two things I wanted. Number One,

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<v Speaker 1>we have to whatever, we have to, even double blind

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<v Speaker 1>studies to sell it over the counter. Second thing is

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<v Speaker 1>it must be affordable for everybody, and it is today,

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<v Speaker 1>we just put it in every Target store, every Rite aid,

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<v Speaker 1>every CVS. It's on Amazon, uh and twenty nine dollars

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<v Speaker 1>and cents for it to and a lip bomb is

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<v Speaker 1>only ten dollars. But the amazing about this it works

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<v Speaker 1>are double blind study showed that nine three per cent

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<v Speaker 1>of everyone that used it, it worked like immediately, within

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<v Speaker 1>two days it's gone. It's really remarkable. You say it's

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<v Speaker 1>plant based, what what? What can you give us any

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<v Speaker 1>hints and plant Some of the plants are carnivorous from

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<v Speaker 1>the Saracenian plant group, which is part of the Picture

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<v Speaker 1>family of plants. Their carnivorous plants. But over all the

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<v Speaker 1>thousands and hundreds of thousands of years, they've built up

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<v Speaker 1>unbelievable immune systems. Example, when you eat mosquitoes, when you

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<v Speaker 1>eat flies, when you eat every kind of a thing,

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<v Speaker 1>they've got a lift. So they've adjusted to everything. And

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<v Speaker 1>it's amazing what comes out of these plants, the healing

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<v Speaker 1>properties for a variety of skin things. Right now we're

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<v Speaker 1>just doing cold sores, but we've already found out that

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<v Speaker 1>it works on so many other skin ailments better than

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<v Speaker 1>anything else one's ever discovered. So this is very exciting

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<v Speaker 1>abio a U bio. If you want to know more

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<v Speaker 1>about it, one could go for the studies to abbio

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<v Speaker 1>a U b I O dot com. I confess my

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<v Speaker 1>botany skills are limited. Is this in the same family?

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<v Speaker 1>Is like the venus flytrap? Yes, it is same family.

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<v Speaker 1>Carnivorous plants? And where are these plants grown all over

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<v Speaker 1>the world? All the ones we have are all grown

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<v Speaker 1>in the United States of America. We even have a

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<v Speaker 1>greenhouse where we're growing hybrids. They're a little bit bigger

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<v Speaker 1>than the normal carnivorous plant, but not so big as

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<v Speaker 1>you know, a little shop of horrors where they eat everybody.

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<v Speaker 1>Not that big, but pretty big, where they can probably

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<v Speaker 1>get a frog. Well, I'm I'm glad if I set

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<v Speaker 1>your finger there, Just just to sort of maybe put

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<v Speaker 1>it into your life a little bit, into perspectives people

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<v Speaker 1>may not have known about this. Just give us the

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<v Speaker 1>synopsis of your trajectory to building these kinds of Yeah.

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<v Speaker 1>Started Paul Mitchell Slowan haircare in nineteen eighty our backer

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<v Speaker 1>pulled out. We never got a dime. We virtually started

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<v Speaker 1>that company with seven hundred dollars. Lived in my car

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<v Speaker 1>for a couple of weeks. Took us two years just

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<v Speaker 1>to pay our bills on time, but we knew the

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<v Speaker 1>quality of the product we were making for hair was

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<v Speaker 1>so good hairdresser would use and recommended, even though we

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<v Speaker 1>had no advertising budget, So we kept true to our

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<v Speaker 1>tune the very best product you could possibly imagine, and

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<v Speaker 1>through a hair dresses organization. Then it went nine years

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<v Speaker 1>later in Patron, where why the opportunity developed the finest,

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<v Speaker 1>smoothest premium tequila ever made. We introduced to the United

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<v Speaker 1>States of America Alter premium tequila. Today, Patron is the

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<v Speaker 1>number one alter premium tequila in the world and it's

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<v Speaker 1>still growing. But what are the secrets. It's not really

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<v Speaker 1>a secret. It's like what we do in our country

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<v Speaker 1>in the world. If you have the finest quality product

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<v Speaker 1>and it's realistically priced, and you don't go into selling business,

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<v Speaker 1>you go into the reorder business, where your service or

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<v Speaker 1>your product is so good people want to tell others

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<v Speaker 1>about it or keep on reordering it. That's how you

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<v Speaker 1>do it. Now you have sustainability and every company gives back.

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<v Speaker 1>Every company Paul Mitchell with their culture Patron Abbio also

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<v Speaker 1>we all give back because we believe that success and

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<v Speaker 1>shared his failure. Now I'm glad you mentioned the word

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<v Speaker 1>sustainability because I want to remind people and maybe you

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<v Speaker 1>can tell us more about your Grow Appalachia. You bet you.

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<v Speaker 1>I started that back in two thousand and ten, and

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<v Speaker 1>when I looked around the United States and what more

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<v Speaker 1>can I do philanthropically with the money that I make

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<v Speaker 1>from Paul Mitchell or Patron to change the world. Well,

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<v Speaker 1>we're doing things all of the world. How about the

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<v Speaker 1>United States. A gentleman that worked for me, Tommy, said JP,

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<v Speaker 1>I'm from Appalachia and all over the Appalachian Mountains, Kentucky, Tennessee,

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<v Speaker 1>North Carolina, West Virginia, Virginia. There's a hundred fifty thousand

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<v Speaker 1>people up there that are out of work, that want jobs.

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<v Speaker 1>But the coal mines are closing up. They're bringing machines

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<v Speaker 1>and replace them. They're on food stamps. They don't like this.

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<v Speaker 1>So I thought, well, let me see what I could do.

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<v Speaker 1>So I want to partner with Brea College who could

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<v Speaker 1>help me get the right staff. And they were right

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<v Speaker 1>in the area. And I spent all the money, and

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<v Speaker 1>I thought, let me feed these people. So we put

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<v Speaker 1>the other program called grow Appelasia. I provide the money

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<v Speaker 1>to buy seeds, fertilizer, equipment, whatever it took to get

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<v Speaker 1>people into local farming or some big community farms to

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<v Speaker 1>feed themselves. Number one priority was feat yourself and can

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<v Speaker 1>for the winter. Will show you how to do it.

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<v Speaker 1>It's your family as vegetables year round, planned to the

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<v Speaker 1>second years, grow electra and sell it in local markets

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<v Speaker 1>or organically growing produce haven't income. Thank you very much

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<v Speaker 1>for stopping pie. John paula. He is the co founder

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<v Speaker 1>of Patron Spirits, Paul Mitchell and now this is Bloomberg