WEBVTT - Episode 8: Until Further Notice

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<v Speaker 1>This is an I Heart original. On August, a Hailey

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<v Speaker 1>police officer named Jason Jones gets a call. The dispatcher

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<v Speaker 1>tells him he needs to report to the Liberty Theater,

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<v Speaker 1>the movie palace owned by Bruce Willis and Demi Moore.

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<v Speaker 1>There's a problem. There's a disturbance, a possible fight in progress.

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<v Speaker 1>When Officer Jones arrives, it takes him some time to

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<v Speaker 1>make sense of the scene. There are a number of

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<v Speaker 1>men he recognizes employees of Willis's, including members of his

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<v Speaker 1>security team. They appear to be visibly angry. Their anger

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<v Speaker 1>is being directed at two men. Officer Jones doesn't recognize.

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<v Speaker 1>One of those men is holding a camera. Officer Jones

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<v Speaker 1>squeezes himself in between the two parties. He take one

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<v Speaker 1>of the strangers aside and asks him what's going on.

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<v Speaker 1>The man identifies himself as Keith. Standing nearby is his partner, Brian.

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<v Speaker 1>The two had been deployed to Haley to film a

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<v Speaker 1>segment for the cable channel i f C. They're reporting

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<v Speaker 1>on Bruce Willis's business dealings in the area, and so

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<v Speaker 1>far it's not going great. Brian will counts what happened

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<v Speaker 1>before Officer Jones arrived. They were filming from their car

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<v Speaker 1>when two men in a silver vehicle began following them.

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<v Speaker 1>When Brian and Keith pulled over, the car circled the

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<v Speaker 1>block and then pulled over right behind them. That was weird,

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<v Speaker 1>but it got weirder when Brian and Keith drove to

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<v Speaker 1>the Liberty Theater. The car followed them. As Brian and

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<v Speaker 1>Keith got out and began to film, some of the

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<v Speaker 1>men ran up and tried to wrestle away their camera.

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<v Speaker 1>In the police report, Brian said one of the men

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<v Speaker 1>had insisted he was a licensed security officer who had

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<v Speaker 1>a right to quote obtain them. So the security officer

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<v Speaker 1>wasn't a stickler for the English language, but he still

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<v Speaker 1>felt entitled to approach the filmmakers and attempt to confiscate

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<v Speaker 1>their equipment. When questioned, the security guys said they were

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<v Speaker 1>responsible for protecting Bruce Willis's properties from what from anything?

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<v Speaker 1>Even Cable channels Officer Jones referees the situation for a

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<v Speaker 1>bit before sending the filmmakers in one direction and the

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<v Speaker 1>locals in the other. Jones tells the filmmakers that the

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<v Speaker 1>security men have promised not to follow them out of

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<v Speaker 1>Haley how reassuring. As strange as it sounds, this wasn't

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<v Speaker 1>an isolated occurrence. Leash Lender, a lawyer practicing in Haley,

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<v Speaker 1>recalls that another journalist had once run into his office

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<v Speaker 1>obviously distraught. He said, when I got out of my

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<v Speaker 1>car down downtown on Main Street, a couple of guys

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<v Speaker 1>gave up to me and said get out of here

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<v Speaker 1>with those cameras. Mr Willis doesn't like your newspaper type

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<v Speaker 1>people are out here. He was incredulous. I said, well,

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<v Speaker 1>what's this all about. I have no idea what you're

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<v Speaker 1>talking about. Well, he said that happened, and I said, oh,

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<v Speaker 1>come on, he said it yeah. I said, well, why

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<v Speaker 1>don't you do this, Why don't you go down there

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<v Speaker 1>and drag your coming out and just stand around and

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<v Speaker 1>see what happens and then come back and tell me

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<v Speaker 1>because I didn't believe it. Well, he came back and

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<v Speaker 1>about it. It It couldn't have been twenty minutes. He looked

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<v Speaker 1>roughed up to her up and he said, they smashed

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<v Speaker 1>my equipment, rough me up, but they told me to

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<v Speaker 1>get the hell out of town. And he wrote a

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<v Speaker 1>big piece of about it, and it was in one

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<v Speaker 1>of your new York newspapers and the Eddie Know What

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<v Speaker 1>was something like, um, you don't want to come into

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<v Speaker 1>Mr Willis's town. Mr Willis's town. Like everyone else, Lee

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<v Speaker 1>thought he was living in Haley. So what exactly was

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<v Speaker 1>Bruce Willis trying to hide? And why had the town

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<v Speaker 1>of Haley suddenly become an impenetrable fortress where security idly

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<v Speaker 1>attacked anyone asking questions? Wasn't this idyllic Haleywood? Well? It was,

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<v Speaker 1>but not for much longer. For I Heart Radio. This

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<v Speaker 1>is Haleywood and I heart original podcast. I'm your host

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<v Speaker 1>Danish Schwartz, and this is our final episode. Until for

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<v Speaker 1>their notice, it had all been so simple. A year prior,

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<v Speaker 1>when Haley was still in the throes of being Bruce

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<v Speaker 1>Willis's pet town. His band Jammed at the Mint Shorties

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<v Speaker 1>was serving up eggs well into the night. The Liberty

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<v Speaker 1>was putting on plays and hosting movie premieres. The E. G.

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<v Speaker 1>Willis Building was home to businesses and retail office space.

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<v Speaker 1>Willis even owned a ski mountain, and after abandoning plans

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<v Speaker 1>to resurrect his hometown of penns Grove, New Jersey, Haley

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<v Speaker 1>was once again the sole object of his affections. Things

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<v Speaker 1>couldn't be better on the surface anyway. Beneath the flashing

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<v Speaker 1>marquees of the Mint and the Liberty, there were whispers

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<v Speaker 1>that things weren't going so well, that despite appearances, Willis's

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<v Speaker 1>businesses were falling victim to mismanagement, that Willis himself was

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<v Speaker 1>not quite the hands on boss he needed to be

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<v Speaker 1>because he was busy being a huge movie star. Bruno

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<v Speaker 1>was no longer minding the store. The first crack in

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<v Speaker 1>the veneer came at Shorty's, the casual diner Willis had

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<v Speaker 1>put up in for two years. The place had been

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<v Speaker 1>the premier greasy spoon in town. Hub Caps lined one

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<v Speaker 1>of its walls and the jukebox blare tunes from the

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<v Speaker 1>fifties while patrons eight burghers and fries. Then in the

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<v Speaker 1>spring of Willis stormed in with a message, everyone was fired,

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<v Speaker 1>go home. The words hit employees between the eyes in

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<v Speaker 1>classic Willis fashion. There was no explanation offered. One day

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<v Speaker 1>Shorty's was rocking out, the next it was shuttered. The

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<v Speaker 1>Mint was next that winter. In spring, people walking by

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<v Speaker 1>were surprised to see a notice posted on its doors,

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<v Speaker 1>closed for slack. It read slack is the regional phrase

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<v Speaker 1>used for the decrease in business when it's too warm

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<v Speaker 1>for skiing but too cold for summer tourism. Some businesses

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<v Speaker 1>were seasonal just to avoid slack, but the Mint had

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<v Speaker 1>never been a tourist dependent destination. It was a rock

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<v Speaker 1>and roll joint. To some Haley locals, closed for slack

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<v Speaker 1>rang false. It was too pat too easy. It was

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<v Speaker 1>a little foreboding, and sure enough there was another wave

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<v Speaker 1>of layoffs. The Mint staff got pink slips and no

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<v Speaker 1>indication of when or if they'd be asked to come back.

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<v Speaker 1>Willis's big plans were put on hold. Two He'd had

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<v Speaker 1>buildings earmarked for a recreation center for fitness and other pursuits,

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<v Speaker 1>but those projects sold. Plans for a Willis owned hotel

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<v Speaker 1>went by the wayside. The offices of Valley Entertainment, his

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<v Speaker 1>local company handling Haley business, put up black sheets on

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<v Speaker 1>its windows, blocking out all natural light. Doesn't exactly scream hey,

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<v Speaker 1>we're in business. He even stopped paying for the annual

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<v Speaker 1>Fourth of July fireworks show. Only the Liberty remained fully open.

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<v Speaker 1>It's still played Bruce Willis and Demi Moore movies and

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<v Speaker 1>Moore's Victorian house was still stocked with two thousand dollars,

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<v Speaker 1>but locals who drove by the local airport, craning their

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<v Speaker 1>necks looking for Willis's private jet, were claiming they weren't

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<v Speaker 1>seeing it. As often the slack excuse was tossed around.

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<v Speaker 1>People thought that the businesses would rebound when the tourists

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<v Speaker 1>came back, except in the winter of and into when

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<v Speaker 1>you'd expect the Mint and shorties to open their doors,

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<v Speaker 1>they didn't, not for long, anyway. The Mint reopened, but

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<v Speaker 1>only briefly. Vacant spaces in the E. G. Willis Building

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<v Speaker 1>remained vacant, and that's when Haley began to think something

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<v Speaker 1>was a miss in Haleywood. At first, it was just

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<v Speaker 1>the local press who peppered employees at Willis's Valley Entertainment

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<v Speaker 1>with questions. Mostly they got the brush off. Willis, they said,

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<v Speaker 1>was a fixture of Haley and would remain so he

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<v Speaker 1>wasn't going anywhere. But if he wasn't going anywhere, why

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<v Speaker 1>were his businesses locked up? And why did anyone outside

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<v Speaker 1>of town looking for answers get followed, harassed or confronted

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<v Speaker 1>and told to leave? What is it? They were afraid

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<v Speaker 1>of someone finding out. As the months went on and

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<v Speaker 1>Willis remained silent, the national entertainment media began to pay

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<v Speaker 1>attention to the story about the movie star who had

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<v Speaker 1>swept Haley off its feet, only to leave it at

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<v Speaker 1>the altar. Well, I'll tell you, I'll tell you everything

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<v Speaker 1>that happened. One of the first journalists to head out

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<v Speaker 1>to Haley was Nancy Rammelman. So I had gone from

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<v Speaker 1>my first story for bonap a team magazine. Um, I

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<v Speaker 1>guess in like the well, I don't know, winter of

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<v Speaker 1>nineties seven or something like that, I can't remember. And

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<v Speaker 1>when I was there, um, a lot of people were

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<v Speaker 1>talking about Bruce Willison Haley, and you know, he'd come

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<v Speaker 1>and maybe he wasn't there anymore, and it was just

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<v Speaker 1>sort of like a topic of conversation. Roman also wrote

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<v Speaker 1>for l A Weekly, a well respected and influential newspaper

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<v Speaker 1>that covered a lot of Hollywood stories. It was full

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<v Speaker 1>of fists up, no old barred kind of journalism. So

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<v Speaker 1>when his back in l A, I was talking to

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<v Speaker 1>my editors at the l A Weekly, and he said, Nancy,

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<v Speaker 1>don't you think that's a story. So I did. I

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<v Speaker 1>went out to Haley probably about eight months after I

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<v Speaker 1>had been there originally and reported on the ground. So

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<v Speaker 1>there was Nancy approaching Haley residence about the sudden disappearance

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<v Speaker 1>of their benefactor. Some seemed agitated, cautious, like they were

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<v Speaker 1>afraid of something or someone. But Nancy was used to

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<v Speaker 1>getting reticent people to talk. She's a real pro. I

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<v Speaker 1>happen to do stories that sometimes they're around really difficult topics.

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<v Speaker 1>I wrote a book a couple of years ago, called

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<v Speaker 1>to the Bridge, about a woman that threw you know,

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<v Speaker 1>children off a bridge and killed one of them life.

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<v Speaker 1>I interviewed John Wayne Gacy like I'm used to walking

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<v Speaker 1>into places where you're not just asking like how's the

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<v Speaker 1>grilled cheese today? Turns out it's somewhat easier to talk

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<v Speaker 1>to people about John Wayne Gayzy than about Bruce Willis.

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<v Speaker 1>When Nancy arrived in Healey, she found a fair amount

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<v Speaker 1>of Willis apologists, still in awe and weary of criticizing him. Like,

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<v Speaker 1>think about it. You've lived in this town or maybe

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<v Speaker 1>fifteen years, maybe your whole life, maybe generations of your

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<v Speaker 1>family have lived there, and all of a sudden, there's

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<v Speaker 1>a movie star that comes and says, I want to

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<v Speaker 1>be part of this community. Well, you're gonna take them

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<v Speaker 1>at face value, right, And this is pretty exciting in

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<v Speaker 1>a sense. I mean you you can't help but be

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<v Speaker 1>sort of starstruck. So I think people really want it

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<v Speaker 1>to appreciate that. And of course there's you know, the

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<v Speaker 1>reflective sunshine. You'd go home and you say, oh my god,

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<v Speaker 1>I saw to me in the store today with your girls.

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<v Speaker 1>They were buying tuna fish. I was buying tuna fish too.

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<v Speaker 1>You know. It's it's sort of like maybe you're having

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<v Speaker 1>this shared experience, but in reality, or at least the

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<v Speaker 1>way it turned out in this case, you really weren't.

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<v Speaker 1>Nancy said that many of Haley's denizens were also fed up.

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<v Speaker 1>I would say the majority of people I spoke with,

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<v Speaker 1>and this could be the case. Just like we know

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<v Speaker 1>from you know, Twitter or yelp, unhappy people like to complain.

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<v Speaker 1>So I think I did get my share of sort

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<v Speaker 1>of unhappy people. Uh. Speaking in the in the article too,

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<v Speaker 1>one resident who went unnamed, said Haley was quote a

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<v Speaker 1>definite case of before and after, like you see in

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<v Speaker 1>those magazine ads for plastic surgery, and it was Willis

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<v Speaker 1>wielding the scalpel at least, Nancy wasn't followed in her

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<v Speaker 1>car like the filmmakers who'd run out of town earlier. No,

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<v Speaker 1>but I was told to be careful about that. Now, well,

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<v Speaker 1>you know, I just have to highly doubt there was

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<v Speaker 1>a squad of Willis informants. But you know what there

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<v Speaker 1>could have been the you know, the people like hey,

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<v Speaker 1>my pal, Hey, you know, listen to me a favor, like,

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<v Speaker 1>you know, just keep an eye out, you know, we

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<v Speaker 1>want to keep this kind of private. Like you know,

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<v Speaker 1>if you think, if you see that someone's around her

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<v Speaker 1>sniffing round, just let me know. It's like something like

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<v Speaker 1>if you're in good Fellows or something. It's like, oh,

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<v Speaker 1>you know, the guy likes me, I better like I

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<v Speaker 1>better do maybe what he wants. I have no idea.

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<v Speaker 1>This is completely you know, conjecture. And the informants or

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<v Speaker 1>security guys or whatever they were hadn't just accosted Brian

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<v Speaker 1>and Keith, the duo from the i f C. Andrew Gumbel,

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<v Speaker 1>a reporter for The Independent out of England, was also

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<v Speaker 1>followed in his car, this time by two car loads

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<v Speaker 1>full of supposed surveillance experts. They refused to offer him

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<v Speaker 1>any explanation. Why he was being tracked and photographed as

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<v Speaker 1>he weaved through town. When Gumble lagged down a police officer,

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<v Speaker 1>they ran the license plates of his pursuers, and that's

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<v Speaker 1>when speculation about the motives of these men turned into fact.

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<v Speaker 1>The plates were registered to Bruce Willis. A security detail

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<v Speaker 1>had set themselves up as a century around Haley, warding

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<v Speaker 1>off anyone posing uncomfortable questions. Brian and Keith had been

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<v Speaker 1>lucky to leave town with their footage escaping like two

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<v Speaker 1>journalists evading a banana republic in a foreign country, but

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<v Speaker 1>the i f C chose not to air it, preferring

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<v Speaker 1>not to risk angering Willis. When journalists left town, they

0:14:41.880 --> 0:14:47.200
<v Speaker 1>left without an answer. Willis wasn't talking, but he hadn't disappeared.

0:14:47.960 --> 0:14:52.200
<v Speaker 1>Just the opposite, Bruce Willis was about to make a

0:14:52.320 --> 0:15:05.800
<v Speaker 1>rather dramatic reappearance in Haley. It's September of ninety nine,

0:15:06.640 --> 0:15:10.440
<v Speaker 1>and Willis's movie The Sixth Cens is in theaters across

0:15:10.480 --> 0:15:14.000
<v Speaker 1>the country. You've probably seen it. It's about the kid

0:15:14.040 --> 0:15:17.960
<v Speaker 1>who sees dead people. Naturally, it's playing in Haley at

0:15:18.040 --> 0:15:22.400
<v Speaker 1>the Liberty Theater. Even though Willis had been evasive about

0:15:22.400 --> 0:15:25.240
<v Speaker 1>his plans for Haley as of late. It's no surprise

0:15:25.360 --> 0:15:28.600
<v Speaker 1>his big movie is playing in his opulent theater. What

0:15:28.880 --> 0:15:32.920
<v Speaker 1>is surprising is that Willis is there, not on screen,

0:15:33.040 --> 0:15:37.880
<v Speaker 1>but in the flesh, handing out popcorn to bewildered audience members.

0:15:40.200 --> 0:15:43.960
<v Speaker 1>Willis still owns the Liberty, hasn't given that up, and

0:15:44.040 --> 0:15:47.840
<v Speaker 1>apparently one of his employees called in sick, so Willis

0:15:47.880 --> 0:15:52.160
<v Speaker 1>stepped in to hand out concessions. Did anyone ask Willis

0:15:52.200 --> 0:15:55.680
<v Speaker 1>what his plans were in Haley beyond handing out soft pretzels.

0:15:56.360 --> 0:15:59.560
<v Speaker 1>It's hard to know, but they had to be wondering, right,

0:16:00.080 --> 0:16:03.880
<v Speaker 1>I mean, his other businesses had shuddered. There was a

0:16:03.960 --> 0:16:07.040
<v Speaker 1>kind of whiplash. It seemed like Willis was done with

0:16:07.080 --> 0:16:10.440
<v Speaker 1>Hay late until he wasn't. I think it's sort of

0:16:10.480 --> 0:16:14.520
<v Speaker 1>like when you have a breakup with someone, journalist Nancy Rommelman. Again,

0:16:14.800 --> 0:16:16.720
<v Speaker 1>let's say you break up with someone but you really

0:16:16.760 --> 0:16:19.320
<v Speaker 1>still kind of want to be with them, and like

0:16:20.360 --> 0:16:22.320
<v Speaker 1>you think you're broken up, but there could still be

0:16:22.360 --> 0:16:25.080
<v Speaker 1>a chance, and then there's the port where you know

0:16:25.120 --> 0:16:27.560
<v Speaker 1>there's no chance. Well, they were sort of in between

0:16:27.560 --> 0:16:30.040
<v Speaker 1>the could be a chance on the no chance stage,

0:16:30.200 --> 0:16:34.200
<v Speaker 1>like the s He's not coming back, but I think

0:16:34.200 --> 0:16:37.040
<v Speaker 1>they still sort of wanted to keep a smile on

0:16:37.080 --> 0:16:40.360
<v Speaker 1>their faces, keep the possibility that they could come back.

0:16:40.520 --> 0:16:44.280
<v Speaker 1>But it was sort of like not in denial so much.

0:16:44.320 --> 0:16:46.560
<v Speaker 1>There was just a little bit of hope still alive,

0:16:47.360 --> 0:16:50.720
<v Speaker 1>that that they would be coming back, and that maybe,

0:16:51.400 --> 0:16:54.040
<v Speaker 1>you know, maybe the town had done something wrong, like

0:16:54.160 --> 0:16:58.280
<v Speaker 1>maybe they hadn't performed exactly well enough, Like what could

0:16:58.360 --> 0:17:01.440
<v Speaker 1>they have done better to make this work? And I

0:17:02.160 --> 0:17:06.080
<v Speaker 1>think that's probably the wrong question, um, But if you're

0:17:06.160 --> 0:17:09.720
<v Speaker 1>these people, then you could understand them asking themselves that

0:17:11.160 --> 0:17:15.280
<v Speaker 1>The answers came pretty quickly. A few months before Willis

0:17:15.320 --> 0:17:17.919
<v Speaker 1>was behind the popcorn counter at the Liberty. He had

0:17:18.000 --> 0:17:21.920
<v Speaker 1>let go of something else, Shorties, the fifties style diner

0:17:21.960 --> 0:17:25.399
<v Speaker 1>he had opened three years earlier, after rumors that it

0:17:25.480 --> 0:17:28.160
<v Speaker 1>might become a pancake joint. It turned out the new

0:17:28.200 --> 0:17:32.400
<v Speaker 1>operator was a local businessman named Jacob Greenberg, who pledged

0:17:32.560 --> 0:17:36.720
<v Speaker 1>to keep the fifties aesthetic intact. Pretty soon, other properties

0:17:36.720 --> 0:17:39.920
<v Speaker 1>were coming up for sale, all will Is owned, all

0:17:40.000 --> 0:17:44.760
<v Speaker 1>located in Haley or nearby. Catchum, that's when Haley really

0:17:44.760 --> 0:17:49.960
<v Speaker 1>started to take notice. This wasn't a trial separation this

0:17:50.119 --> 0:17:58.760
<v Speaker 1>was a divorce and not Willis his only one. In June,

0:17:58.800 --> 0:18:02.680
<v Speaker 1>Bruce Willis and Demi More announced their separation after over

0:18:02.760 --> 0:18:06.800
<v Speaker 1>a decade of marriage. The reasons varied depending on which

0:18:06.880 --> 0:18:11.199
<v Speaker 1>supermarket news outlet you chose to believe, but in Moore's

0:18:11.200 --> 0:18:15.399
<v Speaker 1>own words, it was just time. Willis moved into their guesthouse.

0:18:15.760 --> 0:18:19.680
<v Speaker 1>More stayed in their home. Eventually, Bruce bought a property

0:18:19.760 --> 0:18:25.000
<v Speaker 1>ten miles away in nearby Catchum, and suddenly things started

0:18:25.040 --> 0:18:29.360
<v Speaker 1>to make a bit more sense In Haleywood, Willis had

0:18:29.400 --> 0:18:31.720
<v Speaker 1>fallen in love with the town around the time he

0:18:31.760 --> 0:18:34.960
<v Speaker 1>had fallen in love with More. Maybe Haley was the

0:18:35.000 --> 0:18:37.600
<v Speaker 1>home that once belonged to both of them, and it

0:18:37.640 --> 0:18:40.760
<v Speaker 1>didn't feel like home to Willis anymore. Maybe it was

0:18:40.840 --> 0:18:46.439
<v Speaker 1>just cleaner this way. Was this why Haley was being ghosted? Willis,

0:18:46.480 --> 0:18:52.280
<v Speaker 1>true to his nature, would never say time passed, the

0:18:52.359 --> 0:18:58.359
<v Speaker 1>millennium ended without a bank. Gradually, Haley became more of

0:18:58.400 --> 0:19:01.680
<v Speaker 1>a vacation destination than a full time home for Willis.

0:19:02.800 --> 0:19:05.719
<v Speaker 1>He played a few dates with his accelerators, but the

0:19:05.720 --> 0:19:08.600
<v Speaker 1>house he had shared with More seemed to be occupied

0:19:08.640 --> 0:19:12.560
<v Speaker 1>mostly by More and their kids. Their divorce was finalized

0:19:12.560 --> 0:19:17.720
<v Speaker 1>in two thousand and so it began for Haley. After

0:19:17.840 --> 0:19:21.800
<v Speaker 1>over a decade of being Willis's personal project, the town

0:19:21.920 --> 0:19:25.200
<v Speaker 1>had to prepare for life without him. There would be

0:19:25.520 --> 0:19:29.399
<v Speaker 1>no more big movie premiers, no more announcements of Warren

0:19:29.440 --> 0:19:37.240
<v Speaker 1>buildings being resurrected, no more excitement, no more Haileywood. After

0:19:37.359 --> 0:19:40.840
<v Speaker 1>reopening a couple of times, the Mint went up for sale.

0:19:41.280 --> 0:19:45.120
<v Speaker 1>Soldier Mountain was donated to a nonprofit. The liberty went

0:19:45.160 --> 0:19:48.200
<v Speaker 1>to Company of Fools, the theater group will Is imported

0:19:48.200 --> 0:19:52.719
<v Speaker 1>from Virginia. Through it all, he never, at least publicly

0:19:53.119 --> 0:19:56.600
<v Speaker 1>offered a reason why anyone wanting to know was getting

0:19:56.680 --> 0:19:59.800
<v Speaker 1>strong armed out of town. But if you talk to

0:19:59.840 --> 0:20:03.200
<v Speaker 1>an tough people, the answer can be found back where

0:20:03.200 --> 0:20:14.840
<v Speaker 1>it all started at the Mint. So I moved to

0:20:14.880 --> 0:20:18.280
<v Speaker 1>New York. I probably had my my jeep stolen, my

0:20:18.400 --> 0:20:23.239
<v Speaker 1>wallet stone, my passport stolen New York. Even though I'm

0:20:23.280 --> 0:20:25.960
<v Speaker 1>originally from New York, I grew up in Florida and

0:20:25.960 --> 0:20:28.119
<v Speaker 1>then moved back to New York. And it it ate

0:20:28.200 --> 0:20:32.159
<v Speaker 1>me for lunch. In the beginning. Rob Cronin's life in

0:20:32.200 --> 0:20:34.320
<v Speaker 1>New York City got off to a rough start in

0:20:34.359 --> 0:20:38.080
<v Speaker 1>the nineties, but as the New head bartender a Planet

0:20:38.160 --> 0:20:41.159
<v Speaker 1>Hollywood in Times Square. The job Perks made up for

0:20:41.280 --> 0:20:47.000
<v Speaker 1>it perfectly. Example, on our grand opening party, at one point,

0:20:47.119 --> 0:20:49.840
<v Speaker 1>you know, we had the cast of Saturday Night Live

0:20:50.040 --> 0:20:53.159
<v Speaker 1>sitting at the bar, and you went down and it's like,

0:20:53.280 --> 0:20:59.240
<v Speaker 1>oh my Adam Sandler, David's Bay, Chris Farley, all those

0:20:59.280 --> 0:21:02.639
<v Speaker 1>guys who I got to know you better over the years.

0:21:03.560 --> 0:21:07.280
<v Speaker 1>Uh there as well. And then the next morning, after

0:21:07.320 --> 0:21:09.840
<v Speaker 1>the gred opening party, I came and to set the

0:21:09.880 --> 0:21:14.119
<v Speaker 1>bar up for regular business and Sylvester Stallone was sitting

0:21:14.880 --> 0:21:17.560
<v Speaker 1>at the bar with we just filled in doing a

0:21:17.600 --> 0:21:21.439
<v Speaker 1>live feed, and you know, I'm behind the bar just

0:21:21.520 --> 0:21:24.560
<v Speaker 1>setting up and he was just twenty four year old.

0:21:24.600 --> 0:21:29.480
<v Speaker 1>Over all of me, it was pretty neat. Pretty soon

0:21:29.760 --> 0:21:34.040
<v Speaker 1>Rob was commiserating with another bartender, Bruce Willis, who was

0:21:34.119 --> 0:21:37.159
<v Speaker 1>then a partner in the Planet Hollywood chain, along with

0:21:37.200 --> 0:21:41.280
<v Speaker 1>other stars including his then wife Demi Moore. The first

0:21:41.320 --> 0:21:45.800
<v Speaker 1>time Demi ever came in the restaurant, her plane was delayed.

0:21:46.320 --> 0:21:50.920
<v Speaker 1>Uh the closing the restaurant down. These three women walk in.

0:21:51.960 --> 0:21:54.120
<v Speaker 1>I don't I've never seen them before, and I tell

0:21:54.200 --> 0:21:56.199
<v Speaker 1>them what they're closed, and they asked if they can

0:21:56.280 --> 0:21:59.320
<v Speaker 1>lurk around, and so I started trying to giving them

0:21:59.359 --> 0:22:02.360
<v Speaker 1>a little out of tune. And then I looked closer

0:22:02.400 --> 0:22:04.919
<v Speaker 1>and it was to me in a trench coat and

0:22:05.880 --> 0:22:09.240
<v Speaker 1>dot Martin boots and her hair pulled back. I hadn't

0:22:09.240 --> 0:22:13.160
<v Speaker 1>even recognized her. I was mortified. So I walked back

0:22:13.240 --> 0:22:15.080
<v Speaker 1>up and said, well, since you owned the place, I

0:22:15.080 --> 0:22:18.359
<v Speaker 1>guess we could throw yet burger and we became friends

0:22:18.400 --> 0:22:23.120
<v Speaker 1>after that. She apparently was amused. It made a couple

0:22:23.119 --> 0:22:26.040
<v Speaker 1>of different magazines where she had said, you know, they

0:22:26.040 --> 0:22:30.360
<v Speaker 1>didn't even recognize me in my own restaurant, And eventually

0:22:30.400 --> 0:22:34.800
<v Speaker 1>she introduced me to Bruce. Bruce and Rob were kind

0:22:34.840 --> 0:22:38.320
<v Speaker 1>of bartender brothers. Bruce knew what that life was like,

0:22:38.840 --> 0:22:41.480
<v Speaker 1>and pretty soon Rob was moving up the ranks of

0:22:41.560 --> 0:22:47.080
<v Speaker 1>Planet Hollywood, opening locations in Chicago and Miami. Willis soon

0:22:47.200 --> 0:22:50.560
<v Speaker 1>brought Rob to Haley to manage a restaurant Willis was

0:22:50.600 --> 0:22:54.240
<v Speaker 1>about to open. Originally, it was going to be something simple,

0:22:54.720 --> 0:22:59.560
<v Speaker 1>a steakhouse, but when Willis turned forty, well some men

0:22:59.640 --> 0:23:05.199
<v Speaker 1>by convertible, others go bigger. It was it was his

0:23:05.280 --> 0:23:10.320
<v Speaker 1>birthday weekend when he turned forty, and the famous party

0:23:10.359 --> 0:23:16.280
<v Speaker 1>planner Colin Calie was in town and he, uh, you know,

0:23:16.400 --> 0:23:20.600
<v Speaker 1>he and Bruce into me just started talking and uh,

0:23:20.680 --> 0:23:26.639
<v Speaker 1>the concept literally changed in an afternoon. Went from you know,

0:23:26.680 --> 0:23:33.080
<v Speaker 1>a casual locals steakhouse saloon sort of feel to a

0:23:33.320 --> 0:23:39.240
<v Speaker 1>high end restaurant with a world class nightclub on top.

0:23:40.119 --> 0:23:45.080
<v Speaker 1>And we turned that around. Unfortunately at Bruce's expense. You know,

0:23:45.119 --> 0:23:49.240
<v Speaker 1>it was not cheap. The project was. The Mint turned

0:23:49.280 --> 0:23:53.960
<v Speaker 1>that around from early May until we opened the week

0:23:54.160 --> 0:23:58.240
<v Speaker 1>of fourth or July with you know, a couple of large,

0:23:58.920 --> 0:24:03.560
<v Speaker 1>really well known Bruges bands, Bruce's band. It was the

0:24:03.600 --> 0:24:07.439
<v Speaker 1>busiest weekend of the year in Haley, between the rodeo

0:24:07.560 --> 0:24:11.560
<v Speaker 1>and the Fourth of July parade, and it was wild.

0:24:12.800 --> 0:24:15.640
<v Speaker 1>It was a tall order, but Willis and Cronin made

0:24:15.640 --> 0:24:18.880
<v Speaker 1>it happen. No expense was spared to open the Mint

0:24:18.960 --> 0:24:21.520
<v Speaker 1>in a matter of weeks, and it turned out no

0:24:21.640 --> 0:24:25.400
<v Speaker 1>expense was spared after it opened either. You know, when

0:24:25.440 --> 0:24:28.280
<v Speaker 1>you've opened up business and you say you're not worried

0:24:28.280 --> 0:24:31.840
<v Speaker 1>about it making a profit, that's a real fine line

0:24:31.880 --> 0:24:36.000
<v Speaker 1>because you especially in the restaurant and bar business, all

0:24:36.080 --> 0:24:39.000
<v Speaker 1>too quickly and easily that are thin margins. It goes

0:24:39.000 --> 0:24:43.840
<v Speaker 1>the opposite direction. And that's actually what you know happened

0:24:43.880 --> 0:24:49.679
<v Speaker 1>with the Mint. It was it became a monster. Bruce

0:24:49.720 --> 0:24:52.359
<v Speaker 1>Willis treated the Mint like it was right in the

0:24:52.400 --> 0:24:56.119
<v Speaker 1>middle of a busy metropolitan area flying in high ticket

0:24:56.240 --> 0:24:59.720
<v Speaker 1>musical acts. But according to Rob it was not a

0:25:00.000 --> 0:25:04.680
<v Speaker 1>product market fit. This community was not ready to support

0:25:05.720 --> 0:25:11.359
<v Speaker 1>uh fifty person cover charge. So, you know, we we

0:25:11.440 --> 0:25:13.600
<v Speaker 1>get to the point where, you know, all right, or

0:25:13.800 --> 0:25:17.240
<v Speaker 1>ten dollars ahead and let's packed to joint and try

0:25:17.280 --> 0:25:22.080
<v Speaker 1>and off set costs with liquor sales, and it just

0:25:22.440 --> 0:25:28.840
<v Speaker 1>didn't work. You just don't have the volume in town.

0:25:29.520 --> 0:25:33.520
<v Speaker 1>You have to to cover that kind of overhead. And

0:25:33.560 --> 0:25:36.000
<v Speaker 1>by the time you get through it, you know, payroll

0:25:36.080 --> 0:25:39.480
<v Speaker 1>and payroll, taxes and insurance and all that keeping a

0:25:39.600 --> 0:25:44.560
<v Speaker 1>ten thousand scriptfort building open even in the highest species,

0:25:44.560 --> 0:25:47.760
<v Speaker 1>and you're not going to pack it every night. You know,

0:25:47.760 --> 0:25:50.480
<v Speaker 1>when we first opened it was it was packed, and

0:25:50.560 --> 0:25:54.440
<v Speaker 1>it was never covering the costs of the high end entertainment.

0:25:54.480 --> 0:25:57.320
<v Speaker 1>Was never about getting enough bodies. It was just, you know,

0:25:57.359 --> 0:26:02.240
<v Speaker 1>once again, just get enough bodies at that initially budgeted

0:26:02.520 --> 0:26:06.960
<v Speaker 1>cover charge, and the public just wasn't willing to go there.

0:26:08.200 --> 0:26:10.119
<v Speaker 1>I was the one, you know, in my position, that

0:26:10.560 --> 0:26:13.560
<v Speaker 1>had to drop the bomb on him that you know, hey,

0:26:13.600 --> 0:26:19.560
<v Speaker 1>we need two dollars of more some months to cover

0:26:19.640 --> 0:26:24.320
<v Speaker 1>the bills, primarily pay roll. Willis had always wanted to

0:26:24.359 --> 0:26:28.480
<v Speaker 1>throw the biggest, best party possible as a bartender in

0:26:28.520 --> 0:26:31.880
<v Speaker 1>New York, as a TV star in California, and now

0:26:32.000 --> 0:26:35.439
<v Speaker 1>as an a list in Idaho. But throwing a bashed

0:26:35.600 --> 0:26:42.160
<v Speaker 1>night after night is well expensive and unsustainable. In the end,

0:26:42.400 --> 0:26:47.159
<v Speaker 1>Rob parted ways with the Mint amicably. It was my

0:26:47.400 --> 0:26:51.040
<v Speaker 1>ending at the Mint a little rough, absolutely, but I've

0:26:51.240 --> 0:26:55.040
<v Speaker 1>you know, what I've witnessed. It was, you know, maybe

0:26:55.040 --> 0:26:57.199
<v Speaker 1>the road to hell is paved with good intentions, but

0:26:57.280 --> 0:27:00.240
<v Speaker 1>the intentions were good. They really wanted to be a

0:27:00.280 --> 0:27:03.760
<v Speaker 1>part of the community and give back, and you know,

0:27:04.160 --> 0:27:07.840
<v Speaker 1>showed it with their checkbooks. But in trying to make

0:27:07.880 --> 0:27:11.760
<v Speaker 1>a small town feel big, Willis had turned Haley not

0:27:11.920 --> 0:27:15.720
<v Speaker 1>into his own private Idaho, but his own private Hollywood,

0:27:16.320 --> 0:27:20.440
<v Speaker 1>a tone that ran on Bruce Willis, and suddenly Haley

0:27:20.560 --> 0:27:25.760
<v Speaker 1>wasn't his getaway. It was his responsibility, and that, more

0:27:25.800 --> 0:27:32.480
<v Speaker 1>than anything, is why the relationship couldn't last. Other things

0:27:32.600 --> 0:27:35.639
<v Speaker 1>changed for Willis at the turn of the twenty one century.

0:27:36.600 --> 0:27:38.919
<v Speaker 1>He still had a few hits like Since City and

0:27:39.040 --> 0:27:42.560
<v Speaker 1>a fourth die Hard, but conquering the eighties and nineties

0:27:42.720 --> 0:27:45.960
<v Speaker 1>had been the zenith of it, all of the career

0:27:46.080 --> 0:27:49.280
<v Speaker 1>that had gotten started with Seagram's commercials and sparring with

0:27:49.359 --> 0:27:54.560
<v Speaker 1>Sibyl Shepherd on Moonlighting. Not long after a fifth die

0:27:54.600 --> 0:27:58.600
<v Speaker 1>Hard was released, in it was called a Good Day

0:27:58.600 --> 0:28:01.919
<v Speaker 1>to die Hard If you're keeping track, Willis moved on

0:28:02.000 --> 0:28:05.679
<v Speaker 1>to another stage of his career. Rather than top lining

0:28:05.760 --> 0:28:09.200
<v Speaker 1>huge movies, he settled into a role as a familiar

0:28:09.280 --> 0:28:13.679
<v Speaker 1>face in geezer teasers, a genre of video on demand

0:28:13.720 --> 0:28:17.119
<v Speaker 1>movies that enlist major movie stars to work for a

0:28:17.160 --> 0:28:20.120
<v Speaker 1>few days for a lot of money and then sprinkle

0:28:20.160 --> 0:28:24.280
<v Speaker 1>in their scenes Throughout Willis was in Six movies were released,

0:28:24.320 --> 0:28:30.440
<v Speaker 1>including Surviving the Game, Midnight in the Switch Grass, Out

0:28:30.520 --> 0:28:34.399
<v Speaker 1>of Death, Apex, and Cosmic Sin, where he gets to

0:28:34.440 --> 0:28:38.520
<v Speaker 1>put on a space suit again. This year, Willis even

0:28:38.600 --> 0:28:42.960
<v Speaker 1>took one more step towards armchair acting. He licensed his

0:28:43.120 --> 0:28:46.360
<v Speaker 1>image to a Russian cell phone company for an ad

0:28:46.440 --> 0:28:49.560
<v Speaker 1>where he's tied to a bomb, but Willis never went

0:28:49.680 --> 0:28:55.400
<v Speaker 1>near a set. Instead, Willis's deep faked face was superimposed

0:28:55.480 --> 0:28:59.240
<v Speaker 1>over a standing actor created with more than thirty thousand

0:28:59.320 --> 0:29:02.680
<v Speaker 1>images for vintage Willis movies like die Hard and The

0:29:02.760 --> 0:29:06.760
<v Speaker 1>Fifth Element. The man who once only wanted to drive

0:29:06.800 --> 0:29:09.200
<v Speaker 1>an hour or so from Haley to a movie set

0:29:09.800 --> 0:29:12.200
<v Speaker 1>now doesn't even have to leave his living room to

0:29:12.280 --> 0:29:15.080
<v Speaker 1>appear on screen. Heck, he doesn't even need to get

0:29:15.120 --> 0:29:19.200
<v Speaker 1>out of bed. Some speculate this process could be the

0:29:19.320 --> 0:29:23.440
<v Speaker 1>future for all Hollywood actors. In fact, it's a common

0:29:23.520 --> 0:29:28.120
<v Speaker 1>part of appearance contracts already. The commercial shows an image

0:29:28.200 --> 0:29:32.479
<v Speaker 1>of Willis, the ideal image of a young, smirking Bruce,

0:29:33.000 --> 0:29:36.000
<v Speaker 1>the image that was once the face of Hollywood and

0:29:36.240 --> 0:29:40.560
<v Speaker 1>of Haleywood, the image that once literally overlooked the highway

0:29:40.600 --> 0:29:45.120
<v Speaker 1>into town, but ultimately one that Haley never really got

0:29:45.240 --> 0:29:56.920
<v Speaker 1>to know. In eight nine, just a few years after

0:29:57.080 --> 0:30:01.120
<v Speaker 1>gold prospector and businessman John Haley laid claim to the land,

0:30:01.680 --> 0:30:06.240
<v Speaker 1>the town of Hailey, Idaho, was engulfed in fire. A

0:30:06.360 --> 0:30:10.880
<v Speaker 1>blaze tore through the business district, destroying most of the buildings.

0:30:11.480 --> 0:30:15.760
<v Speaker 1>Only bare stone walls were left standing. Idaho wasn't even

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<v Speaker 1>the state yet, but Hailey was resilient. Less than three

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<v Speaker 1>months after the fire, new buildings began to spring up

0:30:24.080 --> 0:30:26.560
<v Speaker 1>in their place. A lot of them were just a

0:30:26.640 --> 0:30:30.360
<v Speaker 1>single story to save on restoration costs. But the point

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<v Speaker 1>is if Hailey could do it once, they could do

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<v Speaker 1>it again. Here's leash Lender. Because of the valley. If

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<v Speaker 1>you think back it's history of being a mining town,

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<v Speaker 1>it had always been boom and bust. You know, one

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<v Speaker 1>day everybody in town, somebody strikes it rich and there's money.

0:30:52.000 --> 0:30:54.320
<v Speaker 1>Two weeks later they've all packed up and moved on.

0:30:55.560 --> 0:31:03.080
<v Speaker 1>It was very, very much from that Western motif, which

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<v Speaker 1>was real. That was the way that the West was.

0:31:07.560 --> 0:31:12.760
<v Speaker 1>And so people building big buildings or homes and then

0:31:12.880 --> 0:31:17.719
<v Speaker 1>just walking away from him not unusual at all. Um,

0:31:17.960 --> 0:31:21.560
<v Speaker 1>it was a boom and bust society. More than a

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<v Speaker 1>hundred years later, even after a Bruce Willis sized boom,

0:31:25.760 --> 0:31:29.960
<v Speaker 1>not much had changed. And he's just he got tired

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<v Speaker 1>of it. And that's his right if he didn't want it.

0:31:32.520 --> 0:31:37.840
<v Speaker 1>He doesn't really want to stick around here. Um, it's okay,

0:31:37.960 --> 0:31:40.200
<v Speaker 1>Well you know we've we've lived here. The people that

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<v Speaker 1>survived have been through those good and bad times. Four

0:31:46.120 --> 0:31:51.280
<v Speaker 1>hundred and twenty five years. The Halif today bears the

0:31:51.400 --> 0:31:54.800
<v Speaker 1>marks of it's Bruce Willis affair. The Mint is still

0:31:54.920 --> 0:31:58.520
<v Speaker 1>on Main Street, now owned by developer Paul Conrad and

0:31:58.640 --> 0:32:02.720
<v Speaker 1>his wife. Jenny. Shorty's is still here too, now operated

0:32:02.760 --> 0:32:06.960
<v Speaker 1>by Jacob Greenberg's son Josh. So is the Liberty. So

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<v Speaker 1>is that office building, now owned by someone else, but

0:32:10.440 --> 0:32:14.520
<v Speaker 1>still referred to as the e G. Willis likely said,

0:32:14.880 --> 0:32:26.440
<v Speaker 1>through the good and bad, Haley remains. So what do

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<v Speaker 1>we make of Bruce Willis? Small town citizen with big

0:32:30.360 --> 0:32:34.440
<v Speaker 1>time ambitions. He swept Haley off its feet before putting

0:32:34.440 --> 0:32:38.000
<v Speaker 1>her back down with a lack of grace. He went

0:32:38.080 --> 0:32:41.760
<v Speaker 1>there to get away, to feel normal, but then installed

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<v Speaker 1>all the bright lights and glips of Hollywood that he

0:32:44.600 --> 0:32:49.120
<v Speaker 1>was trying to leave behind. Maybe some said Bruce Willis

0:32:49.200 --> 0:32:52.440
<v Speaker 1>had a bit of a savior complex. He couldn't save

0:32:52.560 --> 0:32:56.440
<v Speaker 1>Penn's Grove, his hometown, though he tried. So we found

0:32:56.480 --> 0:33:01.200
<v Speaker 1>a place that may not have needed saving. Today. Bruce

0:33:01.280 --> 0:33:04.800
<v Speaker 1>and Demi both maintain their own properties in Idaho. They

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<v Speaker 1>even quarantined together during the first major wave of the

0:33:08.040 --> 0:33:12.520
<v Speaker 1>pandemic in tw and they're signed Willis may not be

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<v Speaker 1>totally done tinkering. In March twenty one, the county approved

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<v Speaker 1>a long planned private airport near Haley after lengthy debate

0:33:22.680 --> 0:33:28.080
<v Speaker 1>of the economic benefit versus the environmental impact. Willis hasn't

0:33:28.160 --> 0:33:33.800
<v Speaker 1>publicly confirmed he's behind the airport, but the application was

0:33:33.960 --> 0:33:41.760
<v Speaker 1>filed by the x Nay Investment Trust. We hope you've

0:33:41.800 --> 0:33:44.920
<v Speaker 1>enjoyed listening to Haleywood. Please tell a friend to binge

0:33:45.000 --> 0:33:48.000
<v Speaker 1>the show. I'm Danish Wartz. You can find me on Twitter,

0:33:48.160 --> 0:33:51.720
<v Speaker 1>Instagram and TikTok at Danish Wartz spelled with three z's

0:33:51.760 --> 0:33:54.200
<v Speaker 1>at the end, and you can also find me hosting

0:33:54.240 --> 0:33:56.840
<v Speaker 1>the podcast Noble Blood and sometimes as a guest on

0:33:57.280 --> 0:34:01.000
<v Speaker 1>You're Wrong About or Hysteria. You can also read my

0:34:01.160 --> 0:34:04.640
<v Speaker 1>latest novel, Anatomy, a Love Story, which comes out January,

0:34:05.200 --> 0:34:08.480
<v Speaker 1>and you should absolutely please pre order by from your

0:34:08.600 --> 0:34:11.759
<v Speaker 1>local indie bookseller. Check out some of our other I

0:34:11.960 --> 0:34:17.200
<v Speaker 1>Heart original podcasts like Operation Midnight, Climax, Newton's Law, and

0:34:17.480 --> 0:34:21.439
<v Speaker 1>Black Cowboys, and keep your Ears Peeled for Big Brother,

0:34:21.680 --> 0:34:25.560
<v Speaker 1>North Korea's Forgotten Prince and What Happened to Sandy Beale.

0:34:26.880 --> 0:34:31.000
<v Speaker 1>Haleywood is hosted by Danish Schwartz. This show is written

0:34:31.080 --> 0:34:35.520
<v Speaker 1>by Jake Rawson, editing by Derrick Clements, Mary Do and

0:34:35.680 --> 0:34:39.440
<v Speaker 1>me Josh Fisher. Sound design and mixing by Jeremy thal

0:34:39.960 --> 0:34:45.320
<v Speaker 1>Derrek Clemens and me Josh Fisher. Original music by Natasha Jacobs.

0:34:45.880 --> 0:34:49.800
<v Speaker 1>Research and fact checking by Jake Rawson, Austin Thompson, and

0:34:49.920 --> 0:34:54.880
<v Speaker 1>Marissa Brown. Show logo by Lucy Quentinia. Our senior producer

0:34:55.040 --> 0:34:58.360
<v Speaker 1>is Ryan Murdoch and our executive producer is Jason English.

0:34:58.760 --> 0:35:01.560
<v Speaker 1>Special thanks to the p full of Hailey, Idaho and

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<v Speaker 1>all those who've shared their stories. Haileywood is a production

0:35:05.760 --> 0:35:13.320
<v Speaker 1>of I Heart Radio h