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Speaker 1: Bloomberg Audio Studios, Podcasts, radio News.

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Speaker 2: I'm Matt Miller and I'm Hannah Elliott, and this is

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Speaker 2: Hot Pursuit.

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Speaker 1: All right, we have a very cool episode for you today.

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Speaker 1: We're going to talk with Tyler f who is. He's

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Speaker 1: running basically the F one event, the whole thing in Miami, right.

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Speaker 2: Yeah, big, He's the guy at the top. He's the

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Speaker 2: guy you want to call if you want to have

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Speaker 2: a helicopter drop you in the middle.

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Speaker 1: Awesome, Kim, Yeah, although I think that would be expensive,

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Speaker 1: not that no one will do it, but also you

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Speaker 1: went to a really cool event, a g Wagon event yesterday,

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Speaker 1: and we're both admittedly fans of at least the ic

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Speaker 1: version of the g Wagon.

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Speaker 2: Yes, And I have to say, though this electric version

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Speaker 2: is getting so much hate online. It's brutal out there.

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Speaker 1: It's corona. I have to say, the hate makes me

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Speaker 1: want to like it even more.

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Speaker 2: So we'll get to that great contrarian.

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Speaker 1: And we'll talk about Lamborghini, because, speaking of electrification, they're

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Speaker 1: introducing did they show it last night or did they

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Speaker 1: is it just leaking Beijing in Beijing? So an Urus

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Speaker 1: which Ibrid is my least favorite Lamborghini hybrid, which I

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Speaker 1: think is good. So maybe I'll like the new Ors

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Speaker 1: better than I like the old Ors.

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Speaker 3: But maybe.

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Speaker 2: And you had a Lamborghini in a drive day.

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Speaker 1: Oh and I spent four precious days driving a Lamborghini

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Speaker 1: Hurcon s Dorado. I will say it is the most

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Speaker 1: fun I've had in a car in recent memory. Like

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Speaker 1: I drove the evented door on the F one track

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Speaker 1: in Barcelona. That was awesome, but it was like almost

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Speaker 1: ten years ago, so I don't remember it.

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Speaker 2: You know, I don't remember things from a year ago.

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Speaker 1: Let's talk first about so you're you're in LA and

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Speaker 1: you go to this Mercedes event launch the G Wagon.

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Speaker 1: Just tell us about, like where it was and what

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Speaker 1: it was like, because I saw that you had Willow

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Speaker 1: with you.

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Speaker 2: Yes, okay, so Mercedes.

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Speaker 1: And Willow is your dog? Just yes.

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Speaker 2: Mercedes had a big day yesterday for press that involved

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Speaker 2: multiple round tables with all of their top people, and

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Speaker 2: then in the evening a big party to celebrate the

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Speaker 2: launch of the electric G Wagon. It's called the G

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Speaker 2: five eighty with EQ Technology, which is the most awkward

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Speaker 2: and terrible name, but that is the actual name. But

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Speaker 2: we're just going to call it the Electric G.

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Speaker 1: Well, you can also just call it the G five eighty,

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Speaker 1: and that I think makes more sense because they use

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Speaker 1: the five eighty power train already in the S class,

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Speaker 1: and in there's a GLS five eighty.

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Speaker 2: Basically the power rating is like yes, horsepower, Yeah, it's

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Speaker 2: like five seventy nine, but basically yes. So they have

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Speaker 2: an awkward name. We'll call it the G five eighty

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Speaker 2: for for our purposes. And they throw it in this

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Speaker 2: huge park off of them all Holland called Franklin Canyon Park.

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Speaker 2: It's technically in Beverly Hills. It's sort of wear Cold

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Speaker 2: Water Canyon and W'llholland meet and there's a big reservoir.

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Speaker 2: It's an amazing park and it's amazing. It's got amazing

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Speaker 2: trails and dog runs and everything. Yeah. I went to

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Speaker 2: the round tables during the day. I go home, I

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Speaker 2: changed clothes, I put on a warm coat and a hat,

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Speaker 2: and you know, bring the dog because it's a it's

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Speaker 2: an outdoor, big dog park and it ends up being

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Speaker 2: basically a Travis Scott concert.

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Speaker 4: What.

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Speaker 2: Yeah, in the park they first of all, Bradley Cooper

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Speaker 2: was there, Trevor Noah was there, Tracy Ellis Ross Evan Ross,

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Speaker 2: like George Russell. It's like a la party and they

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Speaker 2: bring out the g wagon they built. They've built a

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Speaker 2: bridge on the reservoir. They first wanted to make it

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Speaker 2: so that the g would roll out under like two

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Speaker 2: inches of water, but I guess the logistics for that

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Speaker 2: didn't work, so they built a bridge and the g

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Speaker 2: rolls out finally after you like an hour of swirling, sham,

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Speaker 2: pain and everything. And of course Willa loved it. She's

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Speaker 2: a German dog at a German car launch, so she

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Speaker 2: loved it. But they finally bring it out and it's

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Speaker 2: like there's all this smoke on the water and Travis

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Speaker 2: Scott gets out and starts like doing a full on

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Speaker 2: Coachella style performance. I mean, they might as well have

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Speaker 2: just launched this thing at Coachella, because that's at this point,

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Speaker 2: that's the direction.

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Speaker 1: We were going and is now right?

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Speaker 2: Yeah yeah, last weekend he's standing on the card like

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Speaker 2: it's quite loud. So we actually didn't stay very long because, honestly,

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Speaker 2: for Willow's ears, I was a little concerned. She wasn't

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Speaker 2: it was past her bedtime and she wasn't in the

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Speaker 2: right frame of mind for a Travis Scott concert that is.

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Speaker 2: But it was a big bash and I think, honestly

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Speaker 2: it reminded me of in twenty eighteen when they unveiled

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Speaker 2: the new generation of the G Wagon in this huge

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Speaker 2: old theater in Detroit and they had pyrotechnics and Arnold

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Speaker 2: Schwarzenegger was there, and that was the single best car

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Speaker 2: line I've ever been to in my life. It was

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Speaker 2: so cool, and I think that they were like going

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Speaker 2: for that effect with this one too. I'm not sure

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Speaker 2: it was quite on the same level, but it was

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Speaker 2: a spectacle. It was quite something.

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Speaker 1: It's so they're they're definitely doing nothing to get away

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Speaker 1: from the kind of rapper Kardashian and like dry G classes.

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Speaker 2: In the US.

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Speaker 1: In the US, well in Germany too. I had the

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Speaker 1: G five hundred, was here's the G five fifty And

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Speaker 1: by the way, those are the same car, so it's

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Speaker 1: I don't understand why they have different monikers. But anyway

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Speaker 1: out there, everybody who drives one, you're basically either mobbed

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Speaker 1: up or like you're a rapper.

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Speaker 4: Right.

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Speaker 1: It's the same kind of image that I guess it

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Speaker 1: has in la which is unfortunate because it's such a

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Speaker 1: cool utilitarian vehicle, but it's so expensive that it's you know,

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Speaker 1: you've got a mortgage your house and sell a kidney

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Speaker 1: to afford one.

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Speaker 2: You know what I always used to say, and this

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Speaker 2: is just a side but even you know, for years

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Speaker 2: I would say, I love Porsche. It's too bad about

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Speaker 2: the people who own Porschas, and it's not fair that

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Speaker 2: this amazing machine has been co opted by like people

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Speaker 2: you don't want to hang out with, because it's a

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Speaker 2: really cool car and you shouldn't judge the car based

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Speaker 2: on the people who buy it. And I think this

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Speaker 2: might also apply for the G as well, because it's

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Speaker 2: a total killer machine and yet it has a certain

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Speaker 2: reputation in certain enclaves. But that's not going to stop

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Speaker 2: me from recognizing that it's amazing.

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Speaker 1: Well, I will say, first of all, people like Magnets

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Speaker 1: have changed that for Porscha, and there hasn't been anyone

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Speaker 1: like that to change it for the G class.

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Speaker 3: You know.

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Speaker 2: Yeah, I mean it'll be really interesting to see, so

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Speaker 2: see how the electric G does.

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Speaker 1: Yeah, let's get by the way, let's get to the specs,

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Speaker 1: because I think it's there's been so much hate, as

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Speaker 1: you pointed out, but when I look through the specs,

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Speaker 1: it looks really cool. There's a different motor for every wheel.

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Speaker 1: There's four ediffs, so there's only three locking diffs on

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Speaker 1: the gas g Wagon. So and it can like spin

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Speaker 1: around on a dime.

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Speaker 2: Yes, it is actually more capable off road than the

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Speaker 2: conventional engine G Wagon. I drove it last year. I

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Speaker 2: will lay down that bragging right. I've already I drove

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Speaker 2: the pre production prototype. I drove it in Austria. It

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Speaker 2: is wildly capable. There's nothing to laugh about this is

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Speaker 2: this is a very extremely capable machine. The question really

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Speaker 2: is whether people want it. I mean it doesn't. First

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Speaker 2: of all, the vast majority of people who buy a

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Speaker 2: G wagon are not going to be taking it off

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Speaker 2: road anyway. So the fact that it's slightly more capable

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Speaker 2: than the combustion engine G wagon is a nice bragging right,

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Speaker 2: But practically speaking, I'm not convinced that a lot of

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Speaker 2: G Wagon owners will care about that. The big question

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Speaker 2: for me with Mercedes is how flexible are you guys

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Speaker 2: going to be if six months from now you realize

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Speaker 2: nobody wants this thing? Right, We've seen the electric hummer

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Speaker 2: and the electric F one fifty make big splashes when

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Speaker 2: they debut, and then they sort of quietly fade to

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Speaker 2: black because nobody's buying them. I'm not convinced that in

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Speaker 2: a year from now we may sort of see the

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Speaker 2: electric g fade. This is maybe a prediction. I don't know.

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Speaker 1: I think it fords more water than the gas g wagon.

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Speaker 2: Like, yeah, it's very capable.

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Speaker 1: I think it's fascinating. But obviously you make a great

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Speaker 1: point that people who buy them typically aren't taking them

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Speaker 1: off road because they're so expensive you don't want to

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Speaker 1: dent it.

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Speaker 2: Rather no, and you know, Mercedes is saying, well, this

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Speaker 2: is a great application for hunters because it's very quiet

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Speaker 2: and you can take it out take the G wagon hunting,

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Speaker 2: which I understand in Germany and Germany and Austria there

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Speaker 2: may be a lot of G wagon owners who are

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Speaker 2: taking their g hunting, But I you know, Beverly Hills

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Speaker 2: specifically is the biggest gew wagon market in the biggest

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Speaker 2: G wagon state, in the biggest G wagon country in

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Speaker 2: the world, and I'm I don't hear a lot of

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Speaker 2: G wagon owners saying they're taking it hunting.

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Speaker 1: Well, I guess yeah, it's going to be soccer moms

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Speaker 1: and soccer dads who are extremely wealthy, and this way

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Speaker 1: they can signal two things to their neighbors. A. I

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Speaker 1: have a lot of money, and B I care about

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Speaker 1: the environment because I bought an EV So yeah.

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Speaker 2: It's and let's say the starting price is around one

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Speaker 2: hundred and fifty two thousand. I think you know there

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Speaker 2: are AMG version, Night package versions, exclusive manufacturer versions that

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Speaker 2: will be even more costly. So this is an expensive

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Speaker 2: machine already. If you take out the my box in

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Speaker 2: the Mercedes lineup, the G Wagon is their most expensive

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Speaker 2: offering already. There's a lot of profit that Mercedes make

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Speaker 2: us off of this vehicle. They say that they expect

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Speaker 2: that they will be making profit also off the electric version,

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Speaker 2: but they also ever executive I spoke with yesterday was

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Speaker 2: very careful to say, we're listening to our customers. We're

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Speaker 2: maintaining flexibility. The g is made on the same line

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Speaker 2: and the same factory as the electric one and the

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Speaker 2: conventionally powered one. They're all on the same line, so

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Speaker 2: they can sort of easily move it on or off

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Speaker 2: the line as needed. And I think that's by signed.

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Speaker 1: One hundred and fifty two grand to start isn't as

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Speaker 1: shocking as it would have been pre pandemic, considering the

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Speaker 1: insane amount of car price inflation we've seen. The base Carrera,

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Speaker 1: which doesn't even come with a limited slip differential, is

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Speaker 1: one hundred and fifteen grand before you add Obviously you

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Speaker 1: have to add options. That's the way Porsche works, so

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Speaker 1: you don't get to build a base that's drivable until

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Speaker 1: it's like one forty. The Kara Tea, which is supposed

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Speaker 1: to be the affordable version, is one twenty five before

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Speaker 1: you've added anything.

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Speaker 2: So that's a lot of money.

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Speaker 1: It's I mean, so one fifty two doesn't sound quite

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Speaker 1: as bad as it once would have. By the way,

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Speaker 1: I drove a car that offends everybody in the neighborhood

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Speaker 1: and costs way more to start, the Lamborghini Hurrican Sterrato

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Speaker 1: I had for the last week. You've driven this, I'm

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Speaker 1: pretty sure I read your piece on it like a

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Speaker 1: year or two ago. Yes, it's like supposed to be

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Speaker 1: the off road version of the Hurrican which is really

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Speaker 1: their most track focused vehicle, so it's like the off

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Speaker 1: road version of their race car.

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Speaker 2: I don't think I would agree with the fact that

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Speaker 2: the Hurricanus is the most track focused. I think that

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Speaker 2: could be maybe the event to door I would argue,

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Speaker 2: I would say the Hurrican is actually the one that

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Speaker 2: you drive when you want to stay in town.

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Speaker 1: I don't. I mean, I've spent a lot of time

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Speaker 1: at numerous driving schools in both, and the eventa Door

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Speaker 1: is very big with clunky agricultural transmission like a tractor.

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Speaker 1: To hustle that thing around the track is a lot

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Speaker 1: more difficult than the Hurrican. I think the Sto is

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Speaker 1: probably the one that they would tell you Hurrican STO

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Speaker 1: if you're going to go to the track, But they're

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Speaker 1: both amazing. This car I think was the most fun,

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Speaker 1: the most exhilarating driving experience I have ever had in

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Speaker 1: my life.

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Speaker 2: How can you say that with a car that has

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Speaker 2: cladding on it?

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Speaker 1: And I'll tell you why. And by the way I

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Speaker 1: first brought it to my driveway, it was it's bright yellow,

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Speaker 1: which I don't know who buys a yellow car to

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Speaker 1: begin with, But plus it's got this plastic cladding drilled

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Speaker 1: onto it that looks like, you know, somebody picked it

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Speaker 1: up at the AutoZone and bolted on, you know, the

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Speaker 1: driving lights himself. And then it's got a tire rack

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Speaker 1: on top, which kind of looks cool, but when you're driving,

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Speaker 1: it makes a lot of noise, and it's like.

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Speaker 2: It might look better with a different color than yellow.

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Speaker 1: Definitely would look better than a different cars than yellow.

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Speaker 1: But I'm just saying, like my first text message to

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Speaker 1: you from driving into Pickleball was I would rather have

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Speaker 1: a regular Hurrican. I don't know why they did this,

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Speaker 1: but the sentence.

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Speaker 2: Driving the Lamborghini to Pickleball.

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Speaker 1: Alone is problematic, very fast. But I will tell you,

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Speaker 1: after a few days with it, I realized the benefit

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Speaker 1: of the off road Lambeau. And it's not really for

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Speaker 1: off road. In fact, the loan agreement said I was

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Speaker 1: not allowed to take it off road.

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Speaker 2: Did you actually read the agreement or they physical.

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Speaker 1: That was highlighted That part was highlighted in yellow.

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Speaker 2: Oh.

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Speaker 1: The point of the it's got an extra one point

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Speaker 1: seven inches of travel and it's got beefier suspension. And

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Speaker 1: what it does is it makes the car really usable

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Speaker 1: in the Northeast, where you know, our roads are infrastructure

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Speaker 1: over this country are decaying, and this is the kind

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Speaker 1: of like post apocalyptic supercar that you need. Because I

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Speaker 1: was not worried about potholes. I was like aiming for them.

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Speaker 1: I took it to the oldest unpaved road in America.

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Speaker 2: How is that?

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Speaker 1: It was awesome. It's this like Revolutionary War era road

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Speaker 1: in Phillipstown. It's like seven miles long, and you might

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Speaker 1: as well be off road frankly, but it is a

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Speaker 1: legal road, so I felt like I was sticking to

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Speaker 1: the letter of the law.

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Speaker 2: Now was it dirt? It's dirt or it's gravel or

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Speaker 2: what's the.

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Speaker 1: Actually it depends which stretch you're on. It's dirt and gravel, okay,

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Speaker 1: And it was really cool. I recommend that everybody who's

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Speaker 1: around here take a chance to visit. It's called the

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Speaker 1: Old Albany Post Road up in Phillipstown, New York. Anyway,

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Speaker 1: I realized that this car is like normally when you're

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Speaker 1: in a supercar, right, you're in a more than I am.

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Speaker 1: You're kind of worried about am I going to break this?

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Speaker 1: The suspension is very taut, and this was not that.

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Speaker 1: I was very happily throwing it through this gravel road.

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Speaker 1: And then when I was driving it on the highway,

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Speaker 1: as I say, not worried about the potholes. The cool

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Speaker 1: thing about the off road tires is they lose traction

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Speaker 1: more quickly than typical road tires, So you could throw

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Speaker 1: it around corners and kick out the back end. You

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Speaker 1: can put it in a special rally mode setting which

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Speaker 1: makes the rear end a little bit more slippery, and

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Speaker 1: it's just an amazing experience to have five point two

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Speaker 1: leaders of V ten behind you. It's so loud and raucous,

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Speaker 1: it's so brutal. It's exactly what a Lamborghini should be

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Speaker 1: in my opinion.

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Speaker 2: Yeah, I like it because you have the Lamborghini performance,

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Speaker 2: but you get to drive it like you drive something

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Speaker 2: that was a lot less expensive and a lot just rough.

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Speaker 3: Yeah.

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Speaker 2: So it's like it is a really fun combination. If

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Speaker 2: I got one, I would not have the rack on it,

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Speaker 2: and I get one in like a green, like a

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Speaker 2: dark green or a gray or something army green is

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Speaker 2: what you want completely, yeah, and I would just really

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Speaker 2: then you could actually say that it's a daily driver

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Speaker 2: because you could drive that in the city.

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Speaker 1: I was thinking, so I was thinking, this is the

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Speaker 1: perfect daily driver. Yeah, and I even did drive it

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Speaker 1: into the city for a lunch here. Now the problems

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Speaker 1: start to arise when you try and deal with the connectivity. Well,

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Speaker 1: first of all, I should say the rear view mirror,

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Speaker 1: because you cannot see out the back since they raised

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Speaker 1: the air scoop like a snorkel and it covers completely

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Speaker 1: the back window. Now, when other car companies put out

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Speaker 1: a vehicle where the rear window is closed, like Chevy

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Speaker 1: does with their trucks, for example, they install a rear

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Speaker 1: view camera in the mirror. Right, Lamborghini said, we won't

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Speaker 1: bother right, We're only going to charge three hundred thousand,

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Speaker 1: so why would we spend the money to put a

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Speaker 1: rearview camera in the mirror. The other thing is the connectivity.

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Speaker 1: It took me like maybe fifteen minutes to finally hook

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Speaker 1: my phone up. Not that it matters, right, but if

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Speaker 1: you're daily driving it, it kind of does. Because on

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Speaker 1: the way back from lunch in the city, I was

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Speaker 1: stuck in bumper to bumper traffic and I thought, all right,

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Speaker 1: let me listen to this dead show that I have

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Speaker 1: on my phone. It took me forever to figure out

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Speaker 1: how to hook it up. When I finally did, the

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Speaker 1: Bluetooth crapped out. Because I don't if they know that

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Speaker 1: everyone is going to buy this vehicle no matter how

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Speaker 1: much it costs. Then they maybe aren't bothering to put

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Speaker 1: in the effort in terms of quality control on the

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Speaker 1: tech side. But wouldn't that be sign wouldn't it be

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Speaker 1: easy for them since they're owned by Audi?

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Speaker 2: Yeah? I mean, bottom line, I don't care what the

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Speaker 2: actual vehicle is. If you are charging that much money

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Speaker 2: for it, it has to be really good all throughout

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Speaker 2: the fit and finish, the infotainment, the software, it all

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Speaker 2: has to be good. And this is the problem I've

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Speaker 2: had with McLaren too, where it's like you can't just say, oh,

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Speaker 2: it's sort of a track car, and well, we don't

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Speaker 2: really that's not our thing. You know, you just give

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Speaker 2: them stuff that isn't is kind of crappy.

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Speaker 1: Yeah, I agree that. I would say it's unacceptable for

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Speaker 1: a three hundred thousand dollars car, which you're not going

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Speaker 1: to get for less than four because after you add

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Speaker 1: options and the dealers charge the eight m and you

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Speaker 1: know there are those are already sold out because they're

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Speaker 1: limited to fifteen hundred models. But the problem is people

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Speaker 1: are going to buy it anyway because it's such an

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Speaker 1: exhilarating and really like life changing experience.

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Speaker 2: Yeah, it is really fun.

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Speaker 1: All right, Let's ask our listeners, which would you rather

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Speaker 1: have the Lamborghini uricon Strado the off road Lambeau or

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Speaker 1: the Portia nine to eleven de Car the off road

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Speaker 1: nine to eleven. They can email us with their answer at.

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Speaker 2: Email at hot Pursuit at Bloomberg dot net. That's hot

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Speaker 2: Pursuit at Bloomberg dot net. Let us know. Now, I'm

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Speaker 2: very curious to know what you think about this hybrid Urus,

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Speaker 2: because I know you love hybrids. But I also know

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Speaker 2: that Rus is not necessarily your favorite Lamborghini.

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Speaker 1: So Lamborghini should be overkilled, it should be brutal, you know,

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Speaker 1: at least have you driven the cylinders. I've driven the

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Speaker 1: Ours a number of times. I drove it in Modena

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Speaker 1: when I was there for the Motor Valley Week, which

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Speaker 1: I also highly recommend.

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Speaker 3: What an awesome experience that is.

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Speaker 1: And I drove it here in New York as well,

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Speaker 1: and it's great. Right, I'd rather have an Urus.

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Speaker 2: It's so good, the best suv out there. Yeah, I

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Speaker 2: think it's the actual best suv out there right.

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Speaker 1: Now, you maybe, I mean, I feel like the Cayenne

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Speaker 1: is also very good, but.

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Speaker 2: It's very good. But it's not a Lamborghini.

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Speaker 1: Right, Well, I don't think the ors is a Lamborghini. Well,

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Speaker 1: where's that order from. It's an Audi group motor. It's

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Speaker 1: not the kind of motor that makes people angry with you.

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Speaker 2: You know, I'll give you that. It's not. It's not

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Speaker 2: a Hurricon or an evented door. But I will stick

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Speaker 2: to my gun saying that in terms of driving performance

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Speaker 2: and thrill, it's the best Lamberge. It's the best suv

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Speaker 2: on the market right now. If you want an suv,

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Speaker 2: it's the best of the bunch.

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Speaker 1: You're probably right. It looks cool, it's so good, it's

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Speaker 1: super functional. The tech in it, unlike the Oricon. The

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Speaker 1: tech works.

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Speaker 2: Yeah, it hauls too. It's so fast. And I'm not

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Speaker 2: like you. I don't get hung up on who makes

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Speaker 2: an engine. Well, it's a good engine. It's a good engine, true.

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Speaker 1: But the thing is the Oorus. I can drive my

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Speaker 1: parents in it to the airport and it'll be fun

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Speaker 1: for them, but not shocking. Right with the Ordicon and

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Speaker 1: the eventa door, I'm getting goosebumps some times, tearing up

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Speaker 1: like it is an incredibly visceral experience that has the.

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Speaker 2: Are the tears of joy or.

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Speaker 4: Yes, fear?

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Speaker 1: I mean, it's just that I feel like I've gone

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Speaker 1: through a transformation. It's just like changed my mental state.

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Speaker 1: And that doesn't happen with what's the engine in the orus?

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Speaker 1: Like a four liter VA with twin turbochargers.

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Speaker 2: Come on, does the same thing happen for you in

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Speaker 2: a Ferrari? Don't get emotional in a Ferrari.

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Speaker 1: You know, I haven't really driven many Ferraris. I've only

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Speaker 1: driven the FF, which I loved, and yeah, it made

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Speaker 1: me pretty emotional, But I don't remember this kind of feeling.

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Speaker 2: I mean to hear about tears.

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Speaker 1: And the La Ferrari I drove like around a parking lot.

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Speaker 1: But I haven't spent much time in Ferrari, so I

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Speaker 1: don't feel qualified to say but I don't. I don't

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Speaker 1: know if they would evoke the same kind of like

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Speaker 1: hair raising experience that the Lamborghini that the brutal Lambo

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Speaker 1: motors do.

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Speaker 2: I understand, I understand, I mean back to the hybrid.

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Speaker 2: I think the real interesting thing talking about engines and

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Speaker 2: combustion is that Lamborghini has been really unapologetic about saying

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Speaker 2: we don't actually want to go electric. We'll give you

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Speaker 2: a hybrid, but we're gonna basically stall as long as

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Speaker 2: we can toward going fully electric. I asked them yesterday,

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Speaker 2: are you still making that all electric Lanzidor, and they said, yes,

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Speaker 2: you know, they're still on board with that. But I

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Speaker 2: just think bottom line is Lamborghini it's the exact opposite

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Speaker 2: of Mercedes, which is going all in all electric. They're

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Speaker 2: going to electrify everything, even their jewel, the g Wagon,

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Speaker 2: and Lamborghini's like, no way, We're holding on to our

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Speaker 2: engines as long as possible. We'll give you a hybrid.

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Speaker 2: But and they're doing they're doing. They're saying, we're doing great,

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Speaker 2: we don't need an electric vehicle.

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Speaker 1: I mean, I appreciate that, but it's like Sergio MARCIONI

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Speaker 1: used to say, there is no way in hell that

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Speaker 1: Ferrari is ever going to.

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Speaker 3: Make an su you know, yeh.

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Speaker 1: I used to say that, and they eventually did, of course.

434
00:22:04,280 --> 00:22:06,560
Speaker 1: And I think Lamborghini could go the same way. We'll

435
00:22:06,600 --> 00:22:10,160
Speaker 1: have the benefit of asking the CEO of Lamborghini.

436
00:22:09,760 --> 00:22:10,960
Speaker 2: Oh, yes, on our next good one.

437
00:22:11,080 --> 00:22:12,560
Speaker 3: So Stephen Winklman joins us.

438
00:22:12,720 --> 00:22:15,119
Speaker 1: But let me ask you finally, one more question on

439
00:22:15,240 --> 00:22:18,200
Speaker 1: the Stererrado do you think And this is the question

440
00:22:18,240 --> 00:22:21,600
Speaker 1: I got asked the most by people looking at this car,

441
00:22:21,880 --> 00:22:24,240
Speaker 1: and by the way, everybody looked at everybody's taking pictures

442
00:22:24,280 --> 00:22:26,760
Speaker 1: of it, people asking me questions, But the main question

443
00:22:26,840 --> 00:22:29,320
Speaker 1: I got from people who know things about cars was

444
00:22:29,720 --> 00:22:32,119
Speaker 1: would you rather have this than the decr the nine

445
00:22:32,160 --> 00:22:32,920
Speaker 1: to eleven de car.

446
00:22:33,440 --> 00:22:36,760
Speaker 2: Oh, that's a good question. Yeah, I would just to

447
00:22:36,760 --> 00:22:40,880
Speaker 2: be contrarian. It's it's less expected. As a woman, I want.

448
00:22:40,960 --> 00:22:43,240
Speaker 2: I want the thing that's like more of a punch

449
00:22:43,280 --> 00:22:43,760
Speaker 2: in the face.

450
00:22:44,160 --> 00:22:46,679
Speaker 1: Totally agree to me. It's so silly to compare a

451
00:22:46,720 --> 00:22:50,520
Speaker 1: three liter flat six with turbo chargers to a naturally

452
00:22:50,520 --> 00:22:52,280
Speaker 1: aspirated five point two liters V ten.

453
00:22:52,359 --> 00:22:54,679
Speaker 3: I mean, it is definitely U.

454
00:22:55,240 --> 00:22:59,439
Speaker 2: It's a wilder beast. It's on every angle. It's a

455
00:22:59,480 --> 00:23:04,399
Speaker 2: wilder East. It's more bossy, it's more everything, and I

456
00:23:04,480 --> 00:23:05,159
Speaker 2: want all of it.

457
00:23:05,520 --> 00:23:08,240
Speaker 1: Yeah, I will never forget the first the first time

458
00:23:08,280 --> 00:23:11,000
Speaker 1: I went to Formula one in Austin, I was on

459
00:23:11,040 --> 00:23:13,159
Speaker 1: a press junket and so I got to be with

460
00:23:13,240 --> 00:23:16,440
Speaker 1: the Red Bull team and Christian Horner said, I wish

461
00:23:16,480 --> 00:23:18,040
Speaker 1: we were back. We would go back to the V

462
00:23:18,160 --> 00:23:21,080
Speaker 1: tens because that is the kind of engine that he

463
00:23:21,119 --> 00:23:24,080
Speaker 1: would prefer to race with. And speaking of that, we

464
00:23:24,080 --> 00:23:26,800
Speaker 1: should get to our guest, Tyler. Thank you so much

465
00:23:26,840 --> 00:23:29,280
Speaker 1: for coming. Great to have you here, and we're looking

466
00:23:29,440 --> 00:23:33,000
Speaker 1: very much forward to the race. I've been cramming watching

467
00:23:33,240 --> 00:23:36,280
Speaker 1: every season of Drive to Survive and I'm almost at

468
00:23:36,320 --> 00:23:39,520
Speaker 1: the end of six, so I still haven't started with

469
00:23:39,560 --> 00:23:41,359
Speaker 1: this season in Handah, you've been following along, so why

470
00:23:41,359 --> 00:23:41,600
Speaker 1: don't you.

471
00:23:41,640 --> 00:23:42,040
Speaker 3: Kick it off?

472
00:23:42,600 --> 00:23:45,680
Speaker 2: Well, I have to say I met Tyler a few

473
00:23:45,760 --> 00:23:49,720
Speaker 2: months ago in Miami during Mode of Miami, a car

474
00:23:49,760 --> 00:23:53,480
Speaker 2: show that's there, and I was really excited to talk

475
00:23:53,520 --> 00:23:55,439
Speaker 2: to him because Tyler, I know you come from a

476
00:23:55,440 --> 00:23:58,600
Speaker 2: sports background, but then before that also a car background,

477
00:23:59,160 --> 00:24:01,760
Speaker 2: and it was so great to talk with someone who

478
00:24:01,800 --> 00:24:05,400
Speaker 2: I think has a really good sense of specifically what

479
00:24:05,520 --> 00:24:09,360
Speaker 2: Americans want out of their car racing slash sporting events.

480
00:24:09,880 --> 00:24:11,800
Speaker 2: And I kind of just to kick it off, would

481
00:24:11,800 --> 00:24:15,119
Speaker 2: love to hear about how are you doing two weeks

482
00:24:15,160 --> 00:24:19,280
Speaker 2: before the race. You don't seem stressed, but tell me

483
00:24:19,320 --> 00:24:21,959
Speaker 2: a little bit about what's going on right now in

484
00:24:22,000 --> 00:24:23,520
Speaker 2: your in your life.

485
00:24:24,000 --> 00:24:25,400
Speaker 4: Yeah, Look, thank you for the time.

486
00:24:25,520 --> 00:24:29,080
Speaker 5: Great to be with you both. I'm not stressed. I'm excited.

487
00:24:29,600 --> 00:24:32,240
Speaker 5: We've got a great team of people here, and as

488
00:24:32,280 --> 00:24:34,240
Speaker 5: strange as it sounds, I think we've learned a lot

489
00:24:34,400 --> 00:24:37,080
Speaker 5: in the first two years. And so you know, I

490
00:24:37,160 --> 00:24:39,399
Speaker 5: was I was laughing with a friend of mine the

491
00:24:39,440 --> 00:24:42,640
Speaker 5: other day. Going into year one, we didn't we didn't know,

492
00:24:43,280 --> 00:24:45,360
Speaker 5: we didn't know what to expect, we didn't know what

493
00:24:45,480 --> 00:24:47,920
Speaker 5: we were to be scared of, and so we were

494
00:24:47,960 --> 00:24:50,560
Speaker 5: just kind of going into it. And last year we

495
00:24:50,600 --> 00:24:53,080
Speaker 5: knew a little better, so it was a little more nervous,

496
00:24:53,080 --> 00:24:55,320
Speaker 5: and we had some things to fix, and I would

497
00:24:55,320 --> 00:24:57,000
Speaker 5: tell you we've One of the things I love about

498
00:24:57,040 --> 00:24:59,440
Speaker 5: this team here is that when something doesn't go right,

499
00:24:59,440 --> 00:25:01,760
Speaker 5: we're not scared or to attack it right. And if

500
00:25:02,040 --> 00:25:04,320
Speaker 5: it's something on track or it's something off track, we

501
00:25:04,400 --> 00:25:05,960
Speaker 5: make it front and center and we attack it with

502
00:25:06,000 --> 00:25:06,520
Speaker 5: everything we have.

503
00:25:06,640 --> 00:25:08,639
Speaker 4: And we believe in our people and believe in our resources.

504
00:25:08,640 --> 00:25:09,920
Speaker 4: And so when you have a.

505
00:25:09,880 --> 00:25:11,520
Speaker 5: Team like that and you have a culture like that,

506
00:25:12,040 --> 00:25:14,280
Speaker 5: there's nothing to be nervous about. We're more just excited

507
00:25:14,280 --> 00:25:16,200
Speaker 5: to put on a great show for the entire f

508
00:25:16,240 --> 00:25:19,560
Speaker 5: WIN community and showcase, showcase what Miami has to offer,

509
00:25:19,680 --> 00:25:20,719
Speaker 5: So we're excited.

510
00:25:20,720 --> 00:25:22,040
Speaker 4: It's busy, it's crazy.

511
00:25:22,080 --> 00:25:24,600
Speaker 5: I mean, look, we build up this entire campus and

512
00:25:24,640 --> 00:25:27,199
Speaker 5: it goes all down and you know, you're talking you know,

513
00:25:27,240 --> 00:25:31,000
Speaker 5: three hundred plus tens and you know, tens of thousands

514
00:25:31,000 --> 00:25:34,159
Speaker 5: of miles of cable, and it truly is amazing to

515
00:25:34,160 --> 00:25:36,840
Speaker 5: see it all come together. But it's it's much more

516
00:25:36,840 --> 00:25:37,960
Speaker 5: exciting than is nerve wracking.

517
00:25:37,960 --> 00:25:40,760
Speaker 2: Hannah, are you approaching this like a sporting event or

518
00:25:40,840 --> 00:25:43,239
Speaker 2: like a show? You use that word sh Yeah, it's

519
00:25:43,240 --> 00:25:44,160
Speaker 2: a great question. Interesting.

520
00:25:44,359 --> 00:25:46,920
Speaker 5: I think you know, my background is all sporting personally,

521
00:25:47,000 --> 00:25:48,960
Speaker 5: so I always think of it, I think like a

522
00:25:48,960 --> 00:25:51,680
Speaker 5: sporting event. But I will tell you that the way

523
00:25:51,720 --> 00:25:54,520
Speaker 5: that we try to attack our business from a customer

524
00:25:54,600 --> 00:25:56,520
Speaker 5: centric point of view, it's much more like a show.

525
00:25:56,640 --> 00:25:59,199
Speaker 5: It's much more like an artist. I think we do

526
00:25:59,280 --> 00:26:01,560
Speaker 5: believe in the creat activity of what you know. Tom

527
00:26:01,600 --> 00:26:03,560
Speaker 5: Garfinkl and Stephen Ross have led us from the very

528
00:26:03,640 --> 00:26:05,760
Speaker 5: beginning on. They pushed us to be creative and to

529
00:26:05,840 --> 00:26:07,639
Speaker 5: create a feeling and create a thing. We want our

530
00:26:07,680 --> 00:26:09,960
Speaker 5: fans that when they come here, we want them to

531
00:26:10,080 --> 00:26:12,840
Speaker 5: feel like they are in Miami, that that it should

532
00:26:12,840 --> 00:26:14,879
Speaker 5: be an authentic experience. It should be that one of

533
00:26:14,920 --> 00:26:16,919
Speaker 5: one experience where they feel like it was curated and

534
00:26:16,920 --> 00:26:20,240
Speaker 5: cultivated specifically for them. So, yeah, it's a good question.

535
00:26:20,240 --> 00:26:22,440
Speaker 5: I've ever thought of it necessarily that way about show

536
00:26:22,560 --> 00:26:24,920
Speaker 5: versus sporting. It's in our world, it's all meshed together.

537
00:26:25,320 --> 00:26:26,880
Speaker 2: Yeah, very Miami maybe.

538
00:26:27,200 --> 00:26:27,960
Speaker 4: Yeah.

539
00:26:28,280 --> 00:26:30,719
Speaker 5: And everything we do here between you know, super Bowls

540
00:26:30,720 --> 00:26:34,800
Speaker 5: and World Cups and Dolphins football and stadium shows and festivals,

541
00:26:35,400 --> 00:26:38,560
Speaker 5: it's everything from our sports entertainment lens is really intermingled.

542
00:26:38,560 --> 00:26:38,919
Speaker 4: Anyway.

543
00:26:39,160 --> 00:26:41,200
Speaker 1: You've got to create the show right because the sport,

544
00:26:41,680 --> 00:26:44,000
Speaker 1: the sporting event's going to happen whether you do a

545
00:26:44,000 --> 00:26:46,440
Speaker 1: good job or not. Tyler, Right, there's going to be

546
00:26:46,480 --> 00:26:50,119
Speaker 1: a winner and a loser regardless. But when spectators come

547
00:26:50,160 --> 00:26:53,160
Speaker 1: and pay big bucks to watch, they want to have

548
00:26:53,720 --> 00:26:56,320
Speaker 1: the whole experience be there for them. Tell us some

549
00:26:56,400 --> 00:26:58,960
Speaker 1: of the superlatives you mentioned three hundred tents, what else,

550
00:26:59,040 --> 00:27:00,760
Speaker 1: like how many people do you have working for you?

551
00:27:01,080 --> 00:27:03,160
Speaker 1: How much do you put into this, how much does

552
00:27:03,200 --> 00:27:03,880
Speaker 1: this event make?

553
00:27:04,119 --> 00:27:05,520
Speaker 4: Yeah, that's great, great question, Matt.

554
00:27:05,560 --> 00:27:07,560
Speaker 5: So look, I think the best way to think about

555
00:27:07,600 --> 00:27:10,240
Speaker 5: it is we'll do We'll have over ten thousand people

556
00:27:10,280 --> 00:27:13,840
Speaker 5: on staff on race weekend. We have less than one

557
00:27:13,920 --> 00:27:17,080
Speaker 5: hundred and fifty dedicated to the race annually, so our

558
00:27:17,119 --> 00:27:20,879
Speaker 5: staff grows massively leading into the race. Now we also

559
00:27:20,920 --> 00:27:23,000
Speaker 5: get support from kind of our sister businesses here with

560
00:27:23,040 --> 00:27:25,439
Speaker 5: the dolphins and everything, and that internal staff balloons to

561
00:27:25,480 --> 00:27:27,800
Speaker 5: around five hundred. You know, we just walked out of

562
00:27:27,840 --> 00:27:29,800
Speaker 5: a staff our final staff meeting this morning, and it's

563
00:27:29,800 --> 00:27:33,200
Speaker 5: about five hundred people. But our event staff and the

564
00:27:33,200 --> 00:27:35,360
Speaker 5: people who really make this business go. They're the ones

565
00:27:35,359 --> 00:27:37,520
Speaker 5: who are getting people into the entries and making sure

566
00:27:37,520 --> 00:27:39,679
Speaker 5: they find the right food and beverage, and making sure

567
00:27:39,720 --> 00:27:42,000
Speaker 5: they don't trip on that step right there and all

568
00:27:42,040 --> 00:27:44,680
Speaker 5: those pieces. I mean, that's a ten thousand person staff,

569
00:27:44,680 --> 00:27:46,720
Speaker 5: and I would tell you it's one of the benefits, Matt,

570
00:27:46,840 --> 00:27:49,240
Speaker 5: is that you know, those are almost all local people.

571
00:27:49,560 --> 00:27:51,720
Speaker 5: You know, we've driven almost a billion dollars into this

572
00:27:51,760 --> 00:27:55,400
Speaker 5: community over the last two years, and we are continuing

573
00:27:55,400 --> 00:27:59,480
Speaker 5: to surge forward, right, So it's not only bringing tourists

574
00:27:59,520 --> 00:28:03,439
Speaker 5: in and driving you know, tourism dollars, it's also creating

575
00:28:03,480 --> 00:28:05,560
Speaker 5: experiences and growth for the people who live here at

576
00:28:05,640 --> 00:28:07,160
Speaker 5: opportunity for them to earn wages.

577
00:28:07,640 --> 00:28:08,560
Speaker 4: One of the things we're really.

578
00:28:08,480 --> 00:28:10,679
Speaker 5: Proud about just from a community perspective, is you know,

579
00:28:10,720 --> 00:28:13,840
Speaker 5: we've got a dozen community based food trucks brought on

580
00:28:13,960 --> 00:28:17,920
Speaker 5: site to create really unique experiences for our fan base

581
00:28:17,960 --> 00:28:21,040
Speaker 5: that are locally based, right, So these are food trucks

582
00:28:21,080 --> 00:28:22,960
Speaker 5: that operate right here in Miami Gardens and we have

583
00:28:23,000 --> 00:28:27,119
Speaker 5: the opportunity to showcase them. So yeah, Look, it's thousands

584
00:28:27,119 --> 00:28:29,920
Speaker 5: and thousands of man hours leading into the race. There's

585
00:28:29,960 --> 00:28:31,879
Speaker 5: a lot of late nights, a lot of early mornings.

586
00:28:32,000 --> 00:28:34,320
Speaker 5: As much as we try to get ahead, I would

587
00:28:34,320 --> 00:28:36,399
Speaker 5: tell you the last couple of weeks are always a thrash.

588
00:28:36,560 --> 00:28:38,840
Speaker 5: You know, it's just no matter how far we try

589
00:28:38,880 --> 00:28:40,600
Speaker 5: and how let's get ahead of this one and get

590
00:28:40,600 --> 00:28:42,840
Speaker 5: this up, and it feels like the last ten days

591
00:28:42,840 --> 00:28:44,000
Speaker 5: are always just a unique time.

592
00:28:44,560 --> 00:28:47,320
Speaker 2: Tyler. Something we talked about in Miami the last time

593
00:28:47,360 --> 00:28:51,200
Speaker 2: we spoke is this idea that Formula one is extremely

594
00:28:51,280 --> 00:28:55,800
Speaker 2: elitist and very exclusive. And I don't think that's an

595
00:28:55,920 --> 00:29:01,120
Speaker 2: unfair reputation really, But you spoke about to draw. Yeah,

596
00:29:01,200 --> 00:29:02,960
Speaker 2: that's that's part of the draw. Once you're in, you

597
00:29:03,000 --> 00:29:06,120
Speaker 2: feel like you're inside. But you spoke about wanting Miami

598
00:29:06,160 --> 00:29:09,640
Speaker 2: to be a race that really feels inclusive for families

599
00:29:09,760 --> 00:29:12,120
Speaker 2: or people who may not be bawling out on like

600
00:29:12,160 --> 00:29:15,160
Speaker 2: a hotel suite. Can you talk a little bit about that.

601
00:29:15,200 --> 00:29:17,960
Speaker 2: I mean, is that actually a realistic thing for you guys,

602
00:29:18,000 --> 00:29:20,120
Speaker 2: and how are you approaching it?

603
00:29:21,160 --> 00:29:23,640
Speaker 5: I mean, we've seen that to be true, Hannah. I mean,

604
00:29:23,720 --> 00:29:25,440
Speaker 5: I can't tell you what the other Grand Prixs do.

605
00:29:25,480 --> 00:29:27,760
Speaker 5: And I think Matt's right in the sense that it

606
00:29:27,840 --> 00:29:29,480
Speaker 5: is part of the brand of F one. I mean,

607
00:29:29,480 --> 00:29:32,880
Speaker 5: I think Bernie Ecklestone and his team, dating back now

608
00:29:32,920 --> 00:29:36,280
Speaker 5: into the seventies, you know, really created this incredible kind

609
00:29:36,280 --> 00:29:39,360
Speaker 5: of environment. And look, I think you know, Greg mcfay

610
00:29:39,360 --> 00:29:43,120
Speaker 5: and Stefano Demnocology are still cultivating that. However, I do

611
00:29:43,240 --> 00:29:46,680
Speaker 5: think as we push into new markets, we have the opportunity.

612
00:29:47,160 --> 00:29:49,640
Speaker 5: I've got neighbors who love coming to the race, and

613
00:29:49,640 --> 00:29:51,960
Speaker 5: they buy campus passes and they come out and they

614
00:29:52,000 --> 00:29:54,360
Speaker 5: spend one hundred and fifty dollars a day, And we

615
00:29:54,560 --> 00:29:56,760
Speaker 5: push a ton of value into those amenities, and we

616
00:29:56,800 --> 00:29:58,920
Speaker 5: put risers in and we have shade structures and we

617
00:29:58,920 --> 00:30:01,320
Speaker 5: have water stations, try to make it comfortable for them.

618
00:30:01,600 --> 00:30:03,720
Speaker 5: We open up our three hundred level of our stadium

619
00:30:03,720 --> 00:30:05,400
Speaker 5: with a view into the actual paddock.

620
00:30:05,760 --> 00:30:06,720
Speaker 4: There are things that we do.

621
00:30:06,800 --> 00:30:08,920
Speaker 5: Or we're trying to do that really offer what we

622
00:30:08,960 --> 00:30:11,920
Speaker 5: would consider to be a more general fan the opportunity

623
00:30:11,920 --> 00:30:14,080
Speaker 5: to come and experience what F one has to offer

624
00:30:14,440 --> 00:30:15,920
Speaker 5: as a sport and entertainment property.

625
00:30:15,920 --> 00:30:17,239
Speaker 4: I mean, look, we think about it.

626
00:30:17,240 --> 00:30:19,720
Speaker 5: As you know, there's ninety nine percent of the F

627
00:30:19,760 --> 00:30:22,360
Speaker 5: one fans may not ever come to see us, right,

628
00:30:22,400 --> 00:30:24,320
Speaker 5: so we have to showcase that on TV. But for

629
00:30:24,360 --> 00:30:27,040
Speaker 5: that group that does come and we have the opportunity

630
00:30:27,040 --> 00:30:29,640
Speaker 5: to host, gosh, we want to nail that experience for

631
00:30:29,720 --> 00:30:31,239
Speaker 5: them in a really unique way. And I think that

632
00:30:31,280 --> 00:30:35,280
Speaker 5: goes everybody from the billionaire kind of eleak group that

633
00:30:35,360 --> 00:30:37,880
Speaker 5: has kind of come to be commonplace with F one,

634
00:30:38,280 --> 00:30:40,160
Speaker 5: but it's all the way down to you know, the

635
00:30:40,160 --> 00:30:41,880
Speaker 5: people that live down the street from me who bring

636
00:30:41,920 --> 00:30:44,120
Speaker 5: their kids because they love cars and they really enjoyed

637
00:30:44,120 --> 00:30:45,720
Speaker 5: getting to know fun through Drive Us Survive.

638
00:30:46,040 --> 00:30:47,880
Speaker 1: I mean, the first time I went to F one

639
00:30:48,320 --> 00:30:52,880
Speaker 1: in Austin at CODA, I had never thought about Austin before,

640
00:30:52,920 --> 00:30:55,680
Speaker 1: but because of that experience, I started going back to

641
00:30:55,720 --> 00:30:58,600
Speaker 1: Austin again in the game, even when it wasn't for it. Well,

642
00:30:58,640 --> 00:31:01,120
Speaker 1: I mean I had heard of Austin, but it was not,

643
00:31:01,480 --> 00:31:04,120
Speaker 1: you know, on my radar. Obviously Miami is going to

644
00:31:04,160 --> 00:31:06,360
Speaker 1: be on everybody's radar. But it must be the same way,

645
00:31:06,440 --> 00:31:08,280
Speaker 1: right If somebody comes down to Miami for the first

646
00:31:08,280 --> 00:31:10,600
Speaker 1: time to see F one and they have an amazing time,

647
00:31:10,840 --> 00:31:13,240
Speaker 1: they're going to keep coming back to Miami for other

648
00:31:13,280 --> 00:31:15,600
Speaker 1: events not racing related totally.

649
00:31:15,640 --> 00:31:17,640
Speaker 5: And I think that's I mean, we felt the support

650
00:31:17,680 --> 00:31:19,440
Speaker 5: of the community these past couple of years. I mean

651
00:31:19,720 --> 00:31:22,200
Speaker 5: not only just Miami Gardens, but our friends in Miami,

652
00:31:22,200 --> 00:31:24,240
Speaker 5: our friends of Fort Lauderdale, and you get to Hollywood

653
00:31:24,360 --> 00:31:26,800
Speaker 5: up to West Palm like this is a dynamic part

654
00:31:26,800 --> 00:31:28,800
Speaker 5: of the world, and part of our job is to

655
00:31:28,840 --> 00:31:31,960
Speaker 5: bring people in. It's interesting because we do see a

656
00:31:32,080 --> 00:31:35,959
Speaker 5: significant especially Latin population coming in, you know, especially from

657
00:31:36,000 --> 00:31:38,520
Speaker 5: Latin America, from Mexico. We do see some European and

658
00:31:38,800 --> 00:31:41,480
Speaker 5: it's very heavy domestic too, you know, we draw from everywhere.

659
00:31:41,520 --> 00:31:43,280
Speaker 5: We talked to our friends in Vegas about this all

660
00:31:43,320 --> 00:31:44,960
Speaker 5: the time. That they draw from the East coast, we

661
00:31:45,040 --> 00:31:47,640
Speaker 5: draw from the West coast. It's not necessarily geographical. It's

662
00:31:47,720 --> 00:31:50,280
Speaker 5: much more about what markets a certain person wants to

663
00:31:50,320 --> 00:31:52,840
Speaker 5: go visit. But obviously the I ninety five corridor is

664
00:31:52,840 --> 00:31:55,360
Speaker 5: healthy for us, right like the New York draw. There's

665
00:31:55,360 --> 00:31:57,560
Speaker 5: a lot of New Yorkers down here, so it's a

666
00:31:57,600 --> 00:32:00,800
Speaker 5: comfortable place, and it's become such a mass some brand

667
00:32:00,960 --> 00:32:03,040
Speaker 5: the city itself where we benefit from that.

668
00:32:03,120 --> 00:32:05,480
Speaker 2: You mentioned Las Vegas. Is there a bit of a

669
00:32:05,520 --> 00:32:10,360
Speaker 2: healthy competition between Vegas and Miami Grand Prixs?

670
00:32:10,800 --> 00:32:12,000
Speaker 4: I can ask this all the time.

671
00:32:12,280 --> 00:32:14,480
Speaker 5: I don't feel that way. I mean I talked to it.

672
00:32:14,560 --> 00:32:17,480
Speaker 5: I probably don't talk to a promoter more that maybe Mexico.

673
00:32:17,720 --> 00:32:19,640
Speaker 5: But other than Mexico, I probably don't talk to a

674
00:32:19,640 --> 00:32:21,920
Speaker 5: promoter more than we talked to the people in Vegas.

675
00:32:21,960 --> 00:32:23,560
Speaker 4: You knowwm IS does such a good job.

676
00:32:24,240 --> 00:32:26,920
Speaker 5: You know, Greg mfayt obviously leads out from liberty media perspective,

677
00:32:26,960 --> 00:32:29,800
Speaker 5: and look we've got we're very friendly with Austin as well.

678
00:32:30,200 --> 00:32:32,320
Speaker 5: They were very good to us early on. They taught us,

679
00:32:32,440 --> 00:32:34,720
Speaker 5: you know, things we never would have known about getting

680
00:32:34,720 --> 00:32:37,160
Speaker 5: into year one, and I do think there's some good

681
00:32:37,160 --> 00:32:39,920
Speaker 5: camaraderie between the three of us. We all create totally

682
00:32:39,920 --> 00:32:43,160
Speaker 5: different experiences. They're very, very different and unique, each in

683
00:32:43,200 --> 00:32:43,760
Speaker 5: their own right.

684
00:32:43,920 --> 00:32:45,760
Speaker 2: How is Miami different from Vegas?

685
00:32:45,800 --> 00:32:48,040
Speaker 5: Would you say, I just think we're about Miami. I mean,

686
00:32:48,080 --> 00:32:50,000
Speaker 5: I think we're about the art, and we're about the culture.

687
00:32:50,000 --> 00:32:52,360
Speaker 5: We're about the food, or about the experience. We're about

688
00:32:52,640 --> 00:32:56,160
Speaker 5: palm trees and really curated experience for the different product.

689
00:32:56,400 --> 00:32:58,160
Speaker 5: I think there are certainly pieces of that, and I

690
00:32:58,160 --> 00:33:00,480
Speaker 5: think we get branded together around our of our high

691
00:33:00,520 --> 00:33:02,920
Speaker 5: end hospitality, and I think Vegas had a wonderful job

692
00:33:03,360 --> 00:33:06,360
Speaker 5: of many things, including that last year. I think we

693
00:33:06,400 --> 00:33:08,520
Speaker 5: can benefit from that because they're all, you know, all

694
00:33:08,520 --> 00:33:10,960
Speaker 5: boats benefit of the rising tide, and.

695
00:33:10,920 --> 00:33:11,880
Speaker 4: That's how we look at it.

696
00:33:11,920 --> 00:33:13,720
Speaker 5: But I do think we have really you know, and

697
00:33:13,760 --> 00:33:16,040
Speaker 5: again Thomas Steve set this forth from the very beginning

698
00:33:16,120 --> 00:33:18,480
Speaker 5: that we want to be about Miami and we want

699
00:33:18,520 --> 00:33:20,680
Speaker 5: to represent everything that's a great this great city and

700
00:33:20,720 --> 00:33:28,560
Speaker 5: community has to all.

701
00:33:28,640 --> 00:33:30,880
Speaker 1: Let's talk a little bit about the sport. You must

702
00:33:30,880 --> 00:33:34,000
Speaker 1: be a fan, because so this is a podcast without

703
00:33:34,000 --> 00:33:37,400
Speaker 1: a video component, and that means our listeners don't see

704
00:33:37,400 --> 00:33:40,160
Speaker 1: the helmets behind you. You've got Nicki Lauda, you've got

705
00:33:40,240 --> 00:33:43,040
Speaker 1: James Hunt, you've got Senna. I don't see Shoomy, but

706
00:33:43,080 --> 00:33:46,160
Speaker 1: he's probably out of the picture. You've got the greatest

707
00:33:46,200 --> 00:33:48,720
Speaker 1: drivers in F one. Ever, how do you feel about

708
00:33:48,800 --> 00:33:51,480
Speaker 1: F one? Where's your heart when it comes to the competition.

709
00:33:51,760 --> 00:33:53,760
Speaker 5: Yeah, Like as I told Hannah, you know when we

710
00:33:53,760 --> 00:33:56,280
Speaker 5: were together in Miami, you know, I kind of my

711
00:33:56,360 --> 00:33:58,440
Speaker 5: first ten years of my professional career.

712
00:33:58,480 --> 00:34:00,400
Speaker 4: We're all cars in all motorsport.

713
00:34:00,040 --> 00:34:02,080
Speaker 5: And so that's kind of where I cut my teeth

714
00:34:02,080 --> 00:34:04,520
Speaker 5: in this business's and it's still like a deep passion

715
00:34:04,520 --> 00:34:07,280
Speaker 5: for me. So I believe in great racing. I believe

716
00:34:07,320 --> 00:34:09,160
Speaker 5: in the quality of the teams and the drivers, and

717
00:34:09,960 --> 00:34:13,120
Speaker 5: it's certainly something I tune into across all series on

718
00:34:13,160 --> 00:34:16,080
Speaker 5: a regular basis. Look, I think what we have to

719
00:34:16,080 --> 00:34:19,160
Speaker 5: think about we are truly seeing, you know, what's a

720
00:34:19,239 --> 00:34:22,080
Speaker 5: very special situation with you know, what red Bull's doing

721
00:34:22,120 --> 00:34:25,080
Speaker 5: and what obviously Max is doing. Is it necessarily the

722
00:34:25,080 --> 00:34:27,719
Speaker 5: most competitive environment we've ever seen. I think it's hard

723
00:34:27,800 --> 00:34:30,120
Speaker 5: to argue that. I tend to as more of a

724
00:34:30,160 --> 00:34:32,520
Speaker 5: purest really appreciate what's being done. I think it's the

725
00:34:32,560 --> 00:34:35,280
Speaker 5: best car with the best driver, and it's on a unique.

726
00:34:34,880 --> 00:34:35,919
Speaker 4: Situation right now.

727
00:34:36,000 --> 00:34:38,399
Speaker 5: So we are great partners of F one, and we're

728
00:34:38,440 --> 00:34:40,839
Speaker 5: all for the growing business and I think there are

729
00:34:40,840 --> 00:34:42,920
Speaker 5: things that we'll work together with all the rest of

730
00:34:42,960 --> 00:34:45,040
Speaker 5: the promoters and Formula One in general to continue to

731
00:34:45,160 --> 00:34:47,960
Speaker 5: keep it interesting. We have a great appreciation for what's

732
00:34:47,960 --> 00:34:48,600
Speaker 5: happening on the track.

733
00:34:48,680 --> 00:34:50,719
Speaker 1: Rundes, It does it hurt the business if Mac keeps

734
00:34:50,719 --> 00:34:51,520
Speaker 1: winning every race?

735
00:34:51,800 --> 00:34:53,680
Speaker 4: I don't know that. I can't predict that.

736
00:34:53,760 --> 00:34:55,720
Speaker 5: I can tell you that our business is really healthy,

737
00:34:55,760 --> 00:34:57,600
Speaker 5: and I think that I look at I see the

738
00:34:57,600 --> 00:34:59,520
Speaker 5: business somewhat through my nine year old son's eyes, who

739
00:34:59,600 --> 00:35:02,560
Speaker 5: only wear Flatville hats, and he's a Red Bull fan

740
00:35:02,600 --> 00:35:06,759
Speaker 5: because of that, right, and so that's his angle. I

741
00:35:06,800 --> 00:35:09,160
Speaker 5: see it through his eyes, and I haven't seen his

742
00:35:09,320 --> 00:35:12,720
Speaker 5: interest Wayanne. Now, look, I think the casual fan is

743
00:35:12,520 --> 00:35:14,520
Speaker 5: it is it harder for them to stay tuned in

744
00:35:14,600 --> 00:35:17,160
Speaker 5: when you have a dominant situation on track. I think

745
00:35:17,200 --> 00:35:19,160
Speaker 5: that's a fair criticism and we've got to continue as

746
00:35:19,200 --> 00:35:21,880
Speaker 5: an industry to keep working at that. But that shouldn't

747
00:35:21,920 --> 00:35:26,680
Speaker 5: have anything to do with like disparaging the tremendous accomplishments

748
00:35:26,680 --> 00:35:28,400
Speaker 5: that Max and the rest of the Red Bull Racing.

749
00:35:28,760 --> 00:35:30,520
Speaker 1: True, Hannah, what do you think about it? Because I

750
00:35:30,520 --> 00:35:33,520
Speaker 1: mean Max is awesome and the Red Bull team has

751
00:35:33,560 --> 00:35:37,400
Speaker 1: been so sweet to Fallow over the past ten years. Yeah,

752
00:35:37,440 --> 00:35:40,560
Speaker 1: you can't begrudge them the success, right.

753
00:35:40,800 --> 00:35:44,400
Speaker 2: No, I'm looking forward to when Lewis Hamilton goes to Ferrari.

754
00:35:44,480 --> 00:35:47,480
Speaker 2: I think that'll be a really interesting thing. I mean,

755
00:35:47,640 --> 00:35:51,400
Speaker 2: I love a shakeup, and you know, people love a winner,

756
00:35:51,440 --> 00:35:55,680
Speaker 2: but people also love rooting for underdogs, and personally, I

757
00:35:55,719 --> 00:35:58,919
Speaker 2: would be excited if Lewis finally got that last championship.

758
00:35:59,080 --> 00:36:03,000
Speaker 2: You know, I'm rooting for him. I also saw George

759
00:36:03,040 --> 00:36:06,680
Speaker 2: Russell last night at Mercedes g Wagon launched, so I

760
00:36:06,719 --> 00:36:09,200
Speaker 2: would like to see some other people on the top

761
00:36:09,239 --> 00:36:11,719
Speaker 2: of the podium for sure. I think that's healthy. It's

762
00:36:11,760 --> 00:36:14,319
Speaker 2: good for the business. I want to see a fight,

763
00:36:14,600 --> 00:36:18,160
Speaker 2: and yes, Verstappen is a very talented driver, but like

764
00:36:18,480 --> 00:36:20,719
Speaker 2: I would love to see I think it's healthy to

765
00:36:20,719 --> 00:36:23,360
Speaker 2: get some other people in there for sure, and a fight.

766
00:36:23,200 --> 00:36:23,680
Speaker 4: At the front.

767
00:36:23,760 --> 00:36:25,879
Speaker 5: I mean, yeah, yeah, that's an important note, right because

768
00:36:25,880 --> 00:36:28,680
Speaker 5: I think, yes, the midfield battle right now is outstanding,

769
00:36:28,960 --> 00:36:30,480
Speaker 5: you know, and if if you're a fan of the

770
00:36:30,520 --> 00:36:33,400
Speaker 5: sport and you see the competition that's occurring between McLaren

771
00:36:33,440 --> 00:36:35,520
Speaker 5: and Mercedes and Ferrari.

772
00:36:35,239 --> 00:36:38,200
Speaker 2: And even Martin, I'm serious yeah.

773
00:36:38,040 --> 00:36:41,479
Speaker 5: So I think the midfield competition is fantastic. I saw

774
00:36:42,280 --> 00:36:44,319
Speaker 5: my life sent me a mean the other day. Then

775
00:36:44,360 --> 00:36:48,520
Speaker 5: it was somebody showing like the running order and somebody

776
00:36:48,560 --> 00:36:50,680
Speaker 5: going over and just putting a black piece of tape.

777
00:36:50,440 --> 00:36:54,200
Speaker 4: Over Max like and starting to clap right, because.

778
00:36:53,840 --> 00:36:56,480
Speaker 5: When you look at you know, second through seventh, it's

779
00:36:56,480 --> 00:36:59,000
Speaker 5: actually fantastic. It's fantastic competition.

780
00:36:59,160 --> 00:37:02,840
Speaker 2: It's really interesting because I remember talking to Sergio Perez

781
00:37:03,480 --> 00:37:07,480
Speaker 2: at the first Austin Grand Prix like ten, ten years ago,

782
00:37:07,520 --> 00:37:10,440
Speaker 2: eleven years ago, twelve years ago, and he was not

783
00:37:11,120 --> 00:37:13,600
Speaker 2: I mean, people from Mexico knew him, but he was

784
00:37:13,719 --> 00:37:16,200
Speaker 2: not as well known as he is today. And so

785
00:37:16,719 --> 00:37:22,280
Speaker 2: it's just been really fun to see people advance from

786
00:37:22,480 --> 00:37:24,640
Speaker 2: way deep into the pack to the front.

787
00:37:25,160 --> 00:37:27,280
Speaker 1: By the way, I think that's what Drive to Survive

788
00:37:27,320 --> 00:37:30,800
Speaker 1: has done so well, because I have been watching Moto

789
00:37:30,880 --> 00:37:34,920
Speaker 1: GP religiously for over a decade, and I feel like

790
00:37:34,960 --> 00:37:37,600
Speaker 1: I know everything about the sport, but I never know

791
00:37:37,640 --> 00:37:41,640
Speaker 1: who's in the midfield battles because I'm watching the podium

792
00:37:41,760 --> 00:37:44,520
Speaker 1: or the top five or six. And even though I'm

793
00:37:44,560 --> 00:37:48,200
Speaker 1: watching every I'm watching free practice qualifying in the races.

794
00:37:48,440 --> 00:37:50,600
Speaker 1: The cool thing about Drive to Survive is you get

795
00:37:50,600 --> 00:37:53,040
Speaker 1: a break from the top and they focus in on

796
00:37:53,080 --> 00:37:55,680
Speaker 1: the midfield and that makes it just a much more

797
00:37:55,680 --> 00:37:58,799
Speaker 1: holistic experience. How much has that helped Tyler you think

798
00:37:58,880 --> 00:37:59,879
Speaker 1: your business Drive to Serve?

799
00:38:00,560 --> 00:38:02,600
Speaker 5: Yeah, it's hard to put a number on it, right,

800
00:38:02,600 --> 00:38:04,879
Speaker 5: but I don't think you can argue the impact right,

801
00:38:05,160 --> 00:38:09,400
Speaker 5: tremendous impact the storytelling and taking what's actually happening inside

802
00:38:09,400 --> 00:38:12,719
Speaker 5: the paddock and storytelling about it and actually putting guys

803
00:38:12,719 --> 00:38:14,759
Speaker 5: in situations, and you know, and talking with some of

804
00:38:14,760 --> 00:38:17,759
Speaker 5: the team principles now hearing them talk about their reluctance

805
00:38:17,800 --> 00:38:20,000
Speaker 5: at the beginning and now how comfortable they are with it.

806
00:38:20,080 --> 00:38:22,799
Speaker 5: Like listening to Zach talk about it, it's fantastic, like

807
00:38:22,840 --> 00:38:26,680
Speaker 5: it is. It has changed, like his entire brand personally.

808
00:38:26,880 --> 00:38:28,319
Speaker 5: We spent a bunch of time with going through over

809
00:38:28,360 --> 00:38:30,360
Speaker 5: the past month, and you know, we've hired him to

810
00:38:30,840 --> 00:38:36,920
Speaker 5: help us and kind of make sure he's so authentic,

811
00:38:37,000 --> 00:38:39,799
Speaker 5: he's so real and and he comes at it not

812
00:38:40,000 --> 00:38:43,239
Speaker 5: from I've won all these championships. He comes at it

813
00:38:43,280 --> 00:38:46,080
Speaker 5: from like I am grinding, my sleeves are rolled up,

814
00:38:46,160 --> 00:38:48,440
Speaker 5: let me tell you about this business. And I think

815
00:38:48,480 --> 00:38:50,920
Speaker 5: it's it's so it's back to the question about the

816
00:38:50,960 --> 00:38:52,960
Speaker 5: elitist like it's for everybody.

817
00:38:53,000 --> 00:38:55,000
Speaker 4: There is a place for everybody in the sport.

818
00:38:55,160 --> 00:38:58,560
Speaker 2: Where do you see the biggest growth potential for for

819
00:38:58,719 --> 00:38:59,560
Speaker 2: your business?

820
00:39:00,520 --> 00:39:01,960
Speaker 4: So I think I'd answer it two ways.

821
00:39:02,160 --> 00:39:05,239
Speaker 5: First and foremost, continuing to lean into this young F

822
00:39:05,320 --> 00:39:07,880
Speaker 5: one fan base. And that doesn't mean that there aren't

823
00:39:08,239 --> 00:39:09,799
Speaker 5: long term F one fans here.

824
00:39:09,840 --> 00:39:11,560
Speaker 4: There are. There are fans have been watching F one

825
00:39:11,600 --> 00:39:12,200
Speaker 4: for decades.

826
00:39:12,560 --> 00:39:14,000
Speaker 5: But I do think when we think about the drive

827
00:39:14,040 --> 00:39:16,080
Speaker 5: to survive and the social media pieces, I think that

828
00:39:16,520 --> 00:39:19,080
Speaker 5: fan base tends to be a bit younger or at least.

829
00:39:18,880 --> 00:39:20,360
Speaker 4: Newer to the sport.

830
00:39:20,920 --> 00:39:24,040
Speaker 5: That's probably our number one opportunity is to make our

831
00:39:24,120 --> 00:39:27,359
Speaker 5: event sticky with the growth of F one. Right, Let's

832
00:39:27,400 --> 00:39:30,480
Speaker 5: make Miami something special for that group of people.

833
00:39:30,800 --> 00:39:32,399
Speaker 2: What they want to do every year.

834
00:39:33,040 --> 00:39:35,200
Speaker 5: Yeah, they want to put it on their bucket list

835
00:39:35,239 --> 00:39:38,240
Speaker 5: and say, we love F one, we love Miami.

836
00:39:38,440 --> 00:39:39,759
Speaker 4: We are doing this every year.

837
00:39:39,800 --> 00:39:41,960
Speaker 5: We're circling the date as soon as the schedule comes out,

838
00:39:42,000 --> 00:39:43,439
Speaker 5: and we're going to go down and get our friends

839
00:39:43,480 --> 00:39:44,600
Speaker 5: together and do this thing.

840
00:39:44,840 --> 00:39:44,960
Speaker 1: Right.

841
00:39:45,000 --> 00:39:47,800
Speaker 5: So, I think that's the first opportunity the second opportunity

842
00:39:47,800 --> 00:39:49,360
Speaker 5: is a lot more what we talked about when we

843
00:39:49,360 --> 00:39:52,360
Speaker 5: were at Motor Together, which is there is a wonderful

844
00:39:52,480 --> 00:39:56,160
Speaker 5: like auto car culture down here in South Florida, but

845
00:39:56,200 --> 00:39:59,000
Speaker 5: it's a bit bifurcated. There's not really a place where

846
00:39:59,080 --> 00:40:01,680
Speaker 5: everybody comes to together. And I think we have the

847
00:40:01,719 --> 00:40:04,320
Speaker 5: opportunity over the next couple of years as a circuit

848
00:40:04,360 --> 00:40:07,160
Speaker 5: it's kind of Miami International Auto Drone, which nobody knows

849
00:40:07,239 --> 00:40:10,200
Speaker 5: nor should they, But it's to be an actual thing.

850
00:40:10,360 --> 00:40:12,359
Speaker 5: It's to be a place where people come and they

851
00:40:12,360 --> 00:40:15,000
Speaker 5: can they can express their cars with their bikes or

852
00:40:15,040 --> 00:40:18,359
Speaker 5: whatever it may be. That it's a motor racing you know,

853
00:40:18,480 --> 00:40:20,680
Speaker 5: epicenter and really base it around it.

854
00:40:20,600 --> 00:40:22,760
Speaker 4: One of the most dynamic communities and cities in the world.

855
00:40:22,840 --> 00:40:24,799
Speaker 1: So what is the culture of the car culture like

856
00:40:25,440 --> 00:40:28,239
Speaker 1: in Miami. I've only been on a motorcycle down there.

857
00:40:28,320 --> 00:40:30,799
Speaker 1: I imagine there's some big supercars. You say it's bifur

858
00:40:30,840 --> 00:40:31,680
Speaker 1: kate to tell us about it.

859
00:40:31,760 --> 00:40:33,400
Speaker 5: I'll give the best example I can give you is

860
00:40:33,400 --> 00:40:36,439
Speaker 5: you'll roll down to get ice cream with your kids

861
00:40:36,440 --> 00:40:38,359
Speaker 5: on Friday night and you'll pull into a parking lot

862
00:40:38,400 --> 00:40:39,919
Speaker 5: on like a side of a strip malk because we're

863
00:40:39,920 --> 00:40:43,240
Speaker 5: in Florida and there's just like a mini car convention

864
00:40:43,320 --> 00:40:45,080
Speaker 5: going on. And then you go down the street and

865
00:40:45,120 --> 00:40:47,640
Speaker 5: there's like another one in a little group of people

866
00:40:47,680 --> 00:40:50,200
Speaker 5: park together with their corvettes, and then there's another down

867
00:40:50,280 --> 00:40:51,719
Speaker 5: the street that it's like a little bit of a

868
00:40:51,719 --> 00:40:56,440
Speaker 5: bike rally, and it's very community based. It's not necessarily

869
00:40:56,560 --> 00:41:00,200
Speaker 5: mass market, but it's very brand driven, brand specific. But

870
00:41:00,239 --> 00:41:02,839
Speaker 5: there are groups of car enthusiasts who are getting together,

871
00:41:02,880 --> 00:41:05,120
Speaker 5: who are driving, and who are passionate about their cars.

872
00:41:05,719 --> 00:41:08,200
Speaker 5: I just think we're not necessarily overtly tapping into that.

873
00:41:08,760 --> 00:41:11,680
Speaker 2: The thing that I find about Miami with car culture

874
00:41:12,000 --> 00:41:16,759
Speaker 2: is it's a little bit more hidden. Like there's not

875
00:41:16,960 --> 00:41:20,000
Speaker 2: great driving in Miami. Of course you can drive over

876
00:41:20,040 --> 00:41:22,360
Speaker 2: the bridges and tell me if you disagree, but I

877
00:41:22,360 --> 00:41:25,720
Speaker 2: don't find amazing driving roads. But like, if you're looped

878
00:41:25,760 --> 00:41:29,239
Speaker 2: into whatever car tribe you love, you kind of just

879
00:41:29,320 --> 00:41:31,600
Speaker 2: hear word of mouth. Hey we're meeting here, Hey we're

880
00:41:31,600 --> 00:41:33,160
Speaker 2: going to drive here. Hey we're going to do this

881
00:41:33,200 --> 00:41:35,719
Speaker 2: Saturday morning or Friday night. You just have to keep

882
00:41:35,760 --> 00:41:38,520
Speaker 2: your ear to the ground. It's not obvious, but once

883
00:41:38,560 --> 00:41:41,160
Speaker 2: you get tapped in it's everywhere.

884
00:41:41,600 --> 00:41:43,560
Speaker 5: Yeah, I think that is accurate, Hannah, and I do

885
00:41:43,600 --> 00:41:45,320
Speaker 5: think we have the opportunity to get in the middle

886
00:41:45,320 --> 00:41:47,719
Speaker 5: of that, right, I mean, if we could ever get

887
00:41:47,760 --> 00:41:49,960
Speaker 5: this create a situation where we are a place where

888
00:41:49,960 --> 00:41:51,879
Speaker 5: you can come and drive, you are a place where

889
00:41:51,880 --> 00:41:54,160
Speaker 5: we could open up portions of our circuit to give

890
00:41:54,200 --> 00:41:56,880
Speaker 5: it that place where you can come and get an

891
00:41:56,920 --> 00:41:59,719
Speaker 5: experience in in your car that is different from what

892
00:41:59,800 --> 00:42:00,879
Speaker 5: you're get on your daily drive.

893
00:42:00,920 --> 00:42:02,680
Speaker 4: I think it's an opportunity for us. That's that certainly

894
00:42:02,680 --> 00:42:03,239
Speaker 4: how we see it.

895
00:42:03,280 --> 00:42:07,040
Speaker 1: By the way, to just digress a little, Hannah, you

896
00:42:07,160 --> 00:42:09,200
Speaker 1: spend so much time in New York, so much time

897
00:42:09,239 --> 00:42:11,400
Speaker 1: in la you spend a lot of time in Miami

898
00:42:11,440 --> 00:42:14,719
Speaker 1: as well. Do you see very different car cultures in

899
00:42:14,760 --> 00:42:16,120
Speaker 1: different regions of this country?

900
00:42:16,400 --> 00:42:20,439
Speaker 2: Definitely? Yeah, yeah, Yeah. New York is actually I would

901
00:42:20,520 --> 00:42:22,959
Speaker 2: say the most die hard because New York is such

902
00:42:22,960 --> 00:42:26,600
Speaker 2: a difficult place to have a special car, whether it's

903
00:42:26,600 --> 00:42:28,480
Speaker 2: an old car or a new car. If it's a

904
00:42:28,520 --> 00:42:34,560
Speaker 2: special car, it's really difficult. It's expensive, the weather's horrible there.

905
00:42:34,600 --> 00:42:36,239
Speaker 2: You don't want to bring it in the city really,

906
00:42:36,280 --> 00:42:38,160
Speaker 2: but then maybe you want to. I mean there are

907
00:42:38,200 --> 00:42:42,319
Speaker 2: a lot of logistical issues. It's tough for finding mechanics,

908
00:42:42,600 --> 00:42:45,239
Speaker 2: it's tough for finding parts, the whole thing. So like

909
00:42:45,760 --> 00:42:48,480
Speaker 2: New York is really die hard. Those are people who

910
00:42:48,520 --> 00:42:51,640
Speaker 2: are going to suffer for the love of cars. In

911
00:42:51,960 --> 00:42:55,239
Speaker 2: southern California, it's really easy, like you can pick up

912
00:42:55,680 --> 00:42:58,799
Speaker 2: any old car. It's almost like too much, like you

913
00:42:58,840 --> 00:43:03,000
Speaker 2: find yourself coming in contact with old stuff and cool stuff.

914
00:43:03,040 --> 00:43:05,799
Speaker 2: It's like too easy to acquire cars. Space is not

915
00:43:05,920 --> 00:43:10,360
Speaker 2: an issue whether it's good. There are mechanics on every corner.

916
00:43:10,400 --> 00:43:13,040
Speaker 2: Like it's just so easy and lazy. But it's also

917
00:43:13,120 --> 00:43:15,200
Speaker 2: the center of the car world. I mean, Mercedes just

918
00:43:15,239 --> 00:43:18,160
Speaker 2: had their biggest launch in a couple of years here

919
00:43:18,280 --> 00:43:21,839
Speaker 2: last night. And then Miami and Tyler tell me what

920
00:43:21,880 --> 00:43:26,240
Speaker 2: you think. But I since a really exciting and cool

921
00:43:27,040 --> 00:43:32,600
Speaker 2: South American contingent that keep cars in Miami. Like when

922
00:43:32,640 --> 00:43:38,240
Speaker 2: I've been Argentina and Mexico City and other places in Mexico,

923
00:43:38,640 --> 00:43:43,280
Speaker 2: the wealthy collectors that I've spoken with all keep cars

924
00:43:43,280 --> 00:43:45,839
Speaker 2: in Miami. Maybe they don't live in Miami full time,

925
00:43:45,880 --> 00:43:48,200
Speaker 2: but they keep a lot of things in Miami. The

926
00:43:48,440 --> 00:43:53,600
Speaker 2: vibe is just extremely international, way more international than La feels,

927
00:43:53,640 --> 00:43:56,799
Speaker 2: which I love about my I love how international and

928
00:43:57,080 --> 00:44:02,719
Speaker 2: in tune with the world's car culture that Miami feels

929
00:44:02,920 --> 00:44:06,319
Speaker 2: to me. Big Porsche community in Miami like massive. I

930
00:44:06,400 --> 00:44:09,040
Speaker 2: was just at DRT and then there's a big Porscha

931
00:44:09,120 --> 00:44:11,040
Speaker 2: thing at Mode of Miami too, So.

932
00:44:11,120 --> 00:44:14,920
Speaker 5: That's a huge Porsche contingent, huge Ferrari contingent, you know,

933
00:44:14,960 --> 00:44:17,120
Speaker 5: I was. I was fortunate enough to have dinner last

934
00:44:17,160 --> 00:44:20,320
Speaker 5: week with John Hennessy and I had such an interesting

935
00:44:20,360 --> 00:44:23,520
Speaker 5: conversation with him about where his customers are and where

936
00:44:23,560 --> 00:44:26,600
Speaker 5: his customers are growing. And he has a huge number

937
00:44:27,040 --> 00:44:29,640
Speaker 5: of customers in South Florida and then up and down

938
00:44:29,640 --> 00:44:32,279
Speaker 5: the Florida coast. So and I think when you start

939
00:44:32,320 --> 00:44:35,400
Speaker 5: to get the Hennessy collector and the Bugatti collector mixed

940
00:44:35,400 --> 00:44:38,880
Speaker 5: in with the Ferrari collector, mixed in with the Porsche ficionado, like,

941
00:44:39,440 --> 00:44:42,120
Speaker 5: that's so Miami. And you're exactly right, that Latin American

942
00:44:42,160 --> 00:44:45,480
Speaker 5: influence is so real. And there are some amazing private

943
00:44:45,520 --> 00:44:48,200
Speaker 5: collections here, yes, that you would never know you drive

944
00:44:48,239 --> 00:44:50,359
Speaker 5: it right by, you know, you drive on too Scaying

945
00:44:50,360 --> 00:44:53,239
Speaker 5: Boulevard and there's you know, here's some office building. No, no,

946
00:44:53,239 --> 00:44:54,799
Speaker 5: there's one hundred million dollars with the car set in

947
00:44:54,800 --> 00:44:56,560
Speaker 5: that building super interesting.

948
00:44:56,840 --> 00:44:59,600
Speaker 2: Yeah, I love it, and it does feel like it's

949
00:44:59,760 --> 00:45:03,799
Speaker 2: like storage portion itself is not flashy or showy. You're

950
00:45:03,880 --> 00:45:07,319
Speaker 2: exactly right. You can drive past like just strip mall

951
00:45:07,400 --> 00:45:11,680
Speaker 2: looking things and it's wild what's hidden behind. And I

952
00:45:11,719 --> 00:45:16,280
Speaker 2: do think like people like curated John Tamaran, John Hennessy

953
00:45:16,320 --> 00:45:18,799
Speaker 2: who we just had on as well. You're right, like

954
00:45:19,360 --> 00:45:23,200
Speaker 2: the appetite also for not just classic Porsches and stuff,

955
00:45:23,239 --> 00:45:27,560
Speaker 2: but like obviously Ferrari's supercars is obviously that's Miami too.

956
00:45:27,719 --> 00:45:30,480
Speaker 1: In terms of Porsche, I'll tell people who aren't dedicated

957
00:45:30,480 --> 00:45:33,920
Speaker 1: to the brand. DRT stands for dus Rentreffin, which is

958
00:45:33,920 --> 00:45:37,000
Speaker 1: the German the race meeting are.

959
00:45:36,920 --> 00:45:38,759
Speaker 2: You're a resident German translator.

960
00:45:38,840 --> 00:45:40,399
Speaker 1: I also had to look that up because you said

961
00:45:40,480 --> 00:45:43,279
Speaker 1: DRT and I was like, what's that, Tyler? What do

962
00:45:43,320 --> 00:45:47,160
Speaker 1: you think the chances are of an American team doing

963
00:45:47,239 --> 00:45:50,200
Speaker 1: well or or an American team like Andretti and Dretti

964
00:45:50,400 --> 00:45:52,520
Speaker 1: makes so much sense to me. And I don't really

965
00:45:52,560 --> 00:45:54,919
Speaker 1: know why they weren't allowed to get a team now,

966
00:45:55,040 --> 00:45:57,440
Speaker 1: but hopefully they will down the road. I mean, I

967
00:45:57,480 --> 00:46:00,440
Speaker 1: feel like that would do more for F one in

968
00:46:00,480 --> 00:46:03,399
Speaker 1: this country than anything else, or an American driver as well.

969
00:46:03,680 --> 00:46:05,640
Speaker 5: Yeah, look, I mean I think first and foremost we

970
00:46:05,680 --> 00:46:08,160
Speaker 5: have one, right, we do have, you know, an American

971
00:46:08,200 --> 00:46:10,560
Speaker 5: owned team with has I think the difference isn't a

972
00:46:10,680 --> 00:46:13,160
Speaker 5: base here, they don't operate necessarily of the states, but

973
00:46:13,520 --> 00:46:15,279
Speaker 5: going through and be quickly quick to correct you in

974
00:46:15,320 --> 00:46:16,839
Speaker 5: the sense that there is an American.

975
00:46:16,520 --> 00:46:18,640
Speaker 1: Well, I mean an American team with a German name.

976
00:46:18,640 --> 00:46:23,360
Speaker 1: Their headquarters are in England, their drivers and totally fair.

977
00:46:23,320 --> 00:46:26,400
Speaker 5: Totally fairly, and we do have you know, we do

978
00:46:26,480 --> 00:46:29,319
Speaker 5: have a local boy, right, I mean logan sergeant, you know,

979
00:46:29,360 --> 00:46:31,560
Speaker 5: carrying the flag for the state United States right now

980
00:46:32,040 --> 00:46:33,720
Speaker 5: on the grid. And I know it's been a struggle

981
00:46:33,760 --> 00:46:35,440
Speaker 5: a bit, you know, last year and then even earlier

982
00:46:35,440 --> 00:46:37,879
Speaker 5: this year. But he's a Fort Lauderdale kid. I mean,

983
00:46:37,880 --> 00:46:40,719
Speaker 5: he's he's from twenty five minutes from our circuit. So

984
00:46:41,680 --> 00:46:43,799
Speaker 5: we kind of root for him and have got a great,

985
00:46:43,800 --> 00:46:46,279
Speaker 5: great relationship with him and his family. But look, I

986
00:46:46,520 --> 00:46:50,719
Speaker 5: can't deny that the opportunity for continued American influence, both

987
00:46:50,719 --> 00:46:54,720
Speaker 5: in ownership and behind the wheel. I think there's multiple

988
00:46:54,719 --> 00:46:58,080
Speaker 5: examples in other sports of having that strong American presence.

989
00:46:58,080 --> 00:47:00,680
Speaker 5: But I would say this, I think just having an

990
00:47:00,680 --> 00:47:04,120
Speaker 5: American own team or an American behind the wheel doesn't

991
00:47:04,160 --> 00:47:07,560
Speaker 5: also ensure growth in America, right. I think we have

992
00:47:07,600 --> 00:47:12,160
Speaker 5: an obligation as a stakeholder in the sport to continue

993
00:47:12,200 --> 00:47:14,840
Speaker 5: to cultivate the experience at the racetrack. Make sure the

994
00:47:14,880 --> 00:47:18,279
Speaker 5: broadcast is fantastic and interesting, to make sure that the

995
00:47:18,360 --> 00:47:21,440
Speaker 5: racing is fantastic, to make sure the storytelling around what's

996
00:47:21,480 --> 00:47:23,800
Speaker 5: actually happening inside the paddock is broadcasting the way that

997
00:47:23,840 --> 00:47:25,280
Speaker 5: people can absorb.

998
00:47:25,480 --> 00:47:27,240
Speaker 4: So look, we're always.

999
00:47:26,800 --> 00:47:30,279
Speaker 5: For growth, We're always for continued opportunity, and certainly we

1000
00:47:30,360 --> 00:47:32,400
Speaker 5: care a lot about the USF one fan. I'm just

1001
00:47:32,440 --> 00:47:34,840
Speaker 5: not sure it's quite that simple. You know, if the

1002
00:47:34,880 --> 00:47:36,640
Speaker 5: Andreds were to get a team all of a sudden,

1003
00:47:36,640 --> 00:47:40,360
Speaker 5: our business spikes immediately. Certainly we're supportive of Mariy, Michael

1004
00:47:40,440 --> 00:47:43,640
Speaker 5: and Dan Towers and everybody on that team, but I

1005
00:47:43,680 --> 00:47:44,560
Speaker 5: wish it was that linear.

1006
00:47:44,600 --> 00:47:45,440
Speaker 4: I'm just not sure it is.

1007
00:47:45,760 --> 00:47:49,160
Speaker 2: Tyler. I'm curious do you have any best practices or

1008
00:47:49,200 --> 00:47:51,680
Speaker 2: hacks that you can share with people in terms of

1009
00:47:51,719 --> 00:47:54,759
Speaker 2: going to Formula one races? I mean you see, it's

1010
00:47:54,960 --> 00:47:57,920
Speaker 2: how it is from the inside out. And as someone

1011
00:47:57,960 --> 00:48:00,960
Speaker 2: who has been to races and of them, I also

1012
00:48:01,360 --> 00:48:05,120
Speaker 2: hate and dread the logistics of it. It's like always

1013
00:48:05,239 --> 00:48:08,359
Speaker 2: painful parking and walking and trying to find where to.

1014
00:48:08,320 --> 00:48:10,280
Speaker 1: Go, like trying to find a good help.

1015
00:48:10,120 --> 00:48:13,279
Speaker 2: Us, Yeah, just help us, like tell us how to

1016
00:48:13,360 --> 00:48:17,000
Speaker 2: hack a Formula one race or Miami specifically, so it's

1017
00:48:17,040 --> 00:48:18,320
Speaker 2: not so painful.

1018
00:48:18,640 --> 00:48:21,520
Speaker 5: The first hack is to not be what we are

1019
00:48:21,560 --> 00:48:25,799
Speaker 5: traditionally as impatient customers, right, like, embrace the fact that

1020
00:48:25,920 --> 00:48:27,880
Speaker 5: this isn't a two hour thing. You're not getting in

1021
00:48:27,920 --> 00:48:30,080
Speaker 5: and out, this isn't a hockey game, You're going to

1022
00:48:30,120 --> 00:48:32,440
Speaker 5: have a day of it, right, and and embrace.

1023
00:48:32,120 --> 00:48:35,399
Speaker 2: That embrace recalibrate, Yeah, you have.

1024
00:48:35,320 --> 00:48:39,640
Speaker 4: To almost recalibrate exactly what's real there. Right, So that's

1025
00:48:39,640 --> 00:48:40,200
Speaker 4: the first thing.

1026
00:48:40,800 --> 00:48:42,920
Speaker 5: And again we've we've now had the fourth opportunity to

1027
00:48:42,960 --> 00:48:44,600
Speaker 5: go all over the world and do this, right, So

1028
00:48:45,200 --> 00:48:46,720
Speaker 5: I think there's no hack.

1029
00:48:47,320 --> 00:48:48,359
Speaker 4: The only hack is.

1030
00:48:48,560 --> 00:48:51,359
Speaker 2: A helicopter because the promoter.

1031
00:48:51,200 --> 00:48:53,200
Speaker 5: Knows you and can get you in a different way.

1032
00:48:53,239 --> 00:48:54,799
Speaker 5: And there's a couple of hacks in the Middle East,

1033
00:48:54,920 --> 00:48:58,759
Speaker 5: but those guys can take care of you really well, But.

1034
00:48:59,080 --> 00:49:01,279
Speaker 1: Well, Tyler, what about if you were going to the

1035
00:49:01,360 --> 00:49:03,839
Speaker 1: race and you you didn't run it, and you didn't

1036
00:49:03,840 --> 00:49:07,560
Speaker 1: know anybody involved, where would you sit to see? Yeah,

1037
00:49:07,640 --> 00:49:09,239
Speaker 1: with the best for the best goal of the action,

1038
00:49:09,280 --> 00:49:10,960
Speaker 1: because you can always only see like one or two

1039
00:49:11,040 --> 00:49:13,520
Speaker 1: corners right, and that's always my problem. I end up

1040
00:49:13,520 --> 00:49:14,880
Speaker 1: wanting to get up and move around, and then I

1041
00:49:14,880 --> 00:49:16,839
Speaker 1: miss the whole race. So where would you sit?

1042
00:49:17,160 --> 00:49:19,160
Speaker 5: I'm going to give you two answers, but they're connected.

1043
00:49:19,200 --> 00:49:21,160
Speaker 5: So I would sit on the far west end of

1044
00:49:21,200 --> 00:49:24,759
Speaker 5: the start finished grandstand, in the highest corner I could get,

1045
00:49:24,800 --> 00:49:27,400
Speaker 5: because in our grand stand you can look over the

1046
00:49:27,400 --> 00:49:29,960
Speaker 5: backside or around the corner. You can see the cars

1047
00:49:30,040 --> 00:49:34,200
Speaker 5: going into seventeen around eighteen into nineteen. The finish line

1048
00:49:34,239 --> 00:49:35,719
Speaker 5: is right in front of you, and right to your

1049
00:49:35,800 --> 00:49:37,879
Speaker 5: left is a starting grid, so you get a good

1050
00:49:37,960 --> 00:49:40,680
Speaker 5: chunk of the racetrack. You also get pit in. You

1051
00:49:40,760 --> 00:49:42,799
Speaker 5: also get pit lane, and I think it's it's just

1052
00:49:42,840 --> 00:49:45,560
Speaker 5: a beautiful area of the racetrack. So it's shaded and

1053
00:49:45,600 --> 00:49:48,279
Speaker 5: to be my favorite spot. But I wouldn't sit there

1054
00:49:48,320 --> 00:49:50,720
Speaker 5: the whole time. I'm like you, like, I would wander

1055
00:49:50,760 --> 00:49:53,600
Speaker 5: our campus, right, I would get to see the different spots.

1056
00:49:53,920 --> 00:49:57,719
Speaker 5: There are viewing decks all over our race circuit, and

1057
00:49:57,880 --> 00:49:59,880
Speaker 5: this is something that we're trying to get people to do.

1058
00:50:00,000 --> 00:50:02,279
Speaker 4: But like, go up inside the stadium.

1059
00:50:02,560 --> 00:50:05,279
Speaker 5: Both the south helixes are open, go up to the

1060
00:50:05,280 --> 00:50:07,359
Speaker 5: top and get a view from up there because you

1061
00:50:07,440 --> 00:50:09,799
Speaker 5: see both different ends of the racetrack from there.

1062
00:50:09,840 --> 00:50:12,240
Speaker 4: The only thing you really can't see from those.

1063
00:50:12,040 --> 00:50:13,839
Speaker 5: Two ends of the front stretch, which is where I'd

1064
00:50:13,880 --> 00:50:16,759
Speaker 5: be sitting on the start finished grandstand, and I can't

1065
00:50:16,800 --> 00:50:18,439
Speaker 5: see all the way to the beach, right. But other

1066
00:50:18,520 --> 00:50:20,759
Speaker 5: than that, I'm going to go get four or five

1067
00:50:20,800 --> 00:50:23,600
Speaker 5: different locations every day to see the car is handling

1068
00:50:23,640 --> 00:50:24,839
Speaker 5: differently nice well.

1069
00:50:25,040 --> 00:50:28,720
Speaker 1: Getting into the pits or getting a tour of pit lane.

1070
00:50:29,040 --> 00:50:31,720
Speaker 1: Is that possible for a regular person or.

1071
00:50:31,800 --> 00:50:34,040
Speaker 5: Pits are harder? I mean, pit lane and the powder

1072
00:50:34,080 --> 00:50:36,440
Speaker 5: are controlled by f one. You know, It's funny because

1073
00:50:36,719 --> 00:50:39,520
Speaker 5: you know my early days in NASCAR, pit lane's open,

1074
00:50:39,760 --> 00:50:41,240
Speaker 5: you know, or at least it is for a portion

1075
00:50:41,320 --> 00:50:41,920
Speaker 5: of the day.

1076
00:50:41,960 --> 00:50:43,160
Speaker 4: I mean, I remember one of.

1077
00:50:43,160 --> 00:50:45,680
Speaker 5: The first years I went to Daytona, there were people

1078
00:50:45,719 --> 00:50:48,840
Speaker 5: like running around on the racetrack and I'm like, fans,

1079
00:50:48,920 --> 00:50:51,920
Speaker 5: what spectators fans running around the racetrack and I'm like,

1080
00:50:51,960 --> 00:50:54,799
Speaker 5: what is happening And it turns out like this is

1081
00:50:54,840 --> 00:50:57,319
Speaker 5: something that they do, like they that's how they get

1082
00:50:57,360 --> 00:50:59,120
Speaker 5: to their seats. It's an open pit lane. I mean,

1083
00:50:59,120 --> 00:51:03,080
Speaker 5: it's amazing and look good. Good for them. That unfortunately

1084
00:51:03,200 --> 00:51:06,319
Speaker 5: is not necessarily the crystal relevance of a Formula one

1085
00:51:06,320 --> 00:51:08,560
Speaker 5: in this particular case. So but I will say that

1086
00:51:08,600 --> 00:51:11,279
Speaker 5: we really work hard to try to make sure that

1087
00:51:11,920 --> 00:51:14,399
Speaker 5: we are one of the only circuits that offer your

1088
00:51:14,560 --> 00:51:16,120
Speaker 5: general admission campus pass.

1089
00:51:16,000 --> 00:51:17,320
Speaker 4: Buy or a view of the paddock.

1090
00:51:17,760 --> 00:51:19,800
Speaker 5: You have a view of kind of getting into the

1091
00:51:19,840 --> 00:51:21,480
Speaker 5: garage is a little bit and seeing what those team

1092
00:51:21,480 --> 00:51:22,440
Speaker 5: hospitalities look like.

1093
00:51:22,440 --> 00:51:24,239
Speaker 4: We had a group sitting in in the three.

1094
00:51:24,200 --> 00:51:26,759
Speaker 5: Hundred levels of stadium under a shaded area that was

1095
00:51:26,840 --> 00:51:29,560
Speaker 5: camped out there last year, and every time a Ferrari

1096
00:51:29,640 --> 00:51:32,759
Speaker 5: driver would walk by, they would start cheering. And it

1097
00:51:32,800 --> 00:51:34,959
Speaker 5: got to the place where every time Leclaria of Saints

1098
00:51:34,960 --> 00:51:37,320
Speaker 5: would walk anywhere, they'd look up and they'd wave, and

1099
00:51:37,520 --> 00:51:40,120
Speaker 5: so I mean, it's they're cool little moments that I

1100
00:51:40,120 --> 00:51:42,719
Speaker 5: think people connect to. But you're doing it from a

1101
00:51:42,760 --> 00:51:46,280
Speaker 5: bit away before, You're not getting into the paddock Campus

1102
00:51:46,280 --> 00:51:47,080
Speaker 5: pass ticket.

1103
00:51:47,280 --> 00:51:50,640
Speaker 1: All right, so the weather I imagine will be fine. Right,

1104
00:51:50,760 --> 00:51:53,080
Speaker 1: it's not going to be beautiful. Cult what tires do

1105
00:51:53,080 --> 00:51:54,719
Speaker 1: you think everyone's going to choose? Do you have that

1106
00:51:54,800 --> 00:51:55,960
Speaker 1: kind of inside knowledge?

1107
00:51:56,480 --> 00:51:57,880
Speaker 4: I mean, I don't think we know yet.

1108
00:51:57,920 --> 00:51:59,680
Speaker 5: One of the pieces of feedback we did last year

1109
00:51:59,680 --> 00:52:01,560
Speaker 5: and again, and Steve and Tom were super supportive and

1110
00:52:01,640 --> 00:52:03,320
Speaker 5: letting us kind of resurface the top lift of the

1111
00:52:03,400 --> 00:52:05,319
Speaker 5: racetrack last year because you weren't happy with.

1112
00:52:05,239 --> 00:52:06,040
Speaker 4: How it performed.

1113
00:52:06,160 --> 00:52:07,880
Speaker 5: And then we came back with a brand new slick

1114
00:52:07,960 --> 00:52:10,799
Speaker 5: racetrack going into year two. So we basically had a

1115
00:52:10,920 --> 00:52:13,840
Speaker 5: brand new racetrack in year one, a brand new racetrack

1116
00:52:13,840 --> 00:52:16,080
Speaker 5: again on the top lifting year too, and some of

1117
00:52:16,080 --> 00:52:18,160
Speaker 5: the complaints we got, what were you know, you have

1118
00:52:18,239 --> 00:52:20,280
Speaker 5: to give us some rubber, like, lay.

1119
00:52:20,080 --> 00:52:21,120
Speaker 4: Some rubber down for us.

1120
00:52:21,680 --> 00:52:23,839
Speaker 5: So as part of the reason why we added extra

1121
00:52:23,840 --> 00:52:26,160
Speaker 5: support series this year. So we have F one Academy coming.

1122
00:52:26,200 --> 00:52:28,759
Speaker 5: We also have Poors Career Cup cars back and they're

1123
00:52:28,800 --> 00:52:31,680
Speaker 5: running before F one hits the racetrack on Friday. So

1124
00:52:31,680 --> 00:52:34,080
Speaker 5: we're gonna lay some rubber down and see if we

1125
00:52:34,120 --> 00:52:36,160
Speaker 5: can try to improve some of the way that the

1126
00:52:36,239 --> 00:52:38,839
Speaker 5: race cars are handling. My gut tells me it's still

1127
00:52:38,840 --> 00:52:41,319
Speaker 5: a newer racetrack, So I think it'll race even better

1128
00:52:41,320 --> 00:52:42,680
Speaker 5: than it did last year when we were happy with

1129
00:52:42,680 --> 00:52:44,400
Speaker 5: that race last year. But I think you'll have the

1130
00:52:44,400 --> 00:52:47,520
Speaker 5: opportunity to see some more competitive on track action. Look,

1131
00:52:47,560 --> 00:52:49,799
Speaker 5: the softer tires are probably always going to a lot better.

1132
00:52:50,400 --> 00:52:53,200
Speaker 5: My guess is the mediums will be the tire choice

1133
00:52:53,200 --> 00:52:53,879
Speaker 5: for everybody here.

1134
00:52:54,000 --> 00:52:55,279
Speaker 3: I could lay down some rubber there.

1135
00:52:55,440 --> 00:52:58,319
Speaker 2: My challenge as a surface yeah, just you know it's

1136
00:52:58,320 --> 00:52:58,680
Speaker 2: your good.

1137
00:52:59,000 --> 00:53:03,520
Speaker 4: Just you know it's unity service man. You appreciate exactly.

1138
00:53:03,200 --> 00:53:05,759
Speaker 2: What are you doing for traffic control? You know in

1139
00:53:06,520 --> 00:53:08,520
Speaker 2: some of the areas around the track. I know that

1140
00:53:08,719 --> 00:53:11,399
Speaker 2: was an issue in previous years with the residents being

1141
00:53:11,440 --> 00:53:13,160
Speaker 2: concerned about traffic control.

1142
00:53:13,280 --> 00:53:15,880
Speaker 5: Yeah, so the residents have really been I mean, look, rightfully,

1143
00:53:15,880 --> 00:53:17,560
Speaker 5: so they were concerned about it heading into the race,

1144
00:53:17,600 --> 00:53:19,640
Speaker 5: and we've never done it before. We're closing off a

1145
00:53:19,680 --> 00:53:22,879
Speaker 5: turnpike access road and an actual turnpike exit in order

1146
00:53:22,920 --> 00:53:26,040
Speaker 5: to pull this off, so it rightfully be worried about it.

1147
00:53:26,080 --> 00:53:29,120
Speaker 5: We've tried to be very cooperative. Generally, We've had fantastic

1148
00:53:29,160 --> 00:53:31,640
Speaker 5: support within the community. I think there are a couple

1149
00:53:31,600 --> 00:53:34,319
Speaker 5: of things that we've learned. Number one is we're used

1150
00:53:34,360 --> 00:53:38,160
Speaker 5: to running big time sixty five thousand person stadium events.

1151
00:53:38,200 --> 00:53:41,200
Speaker 5: At hard Rock Stadium, right, we have thousands of spaces

1152
00:53:41,239 --> 00:53:43,920
Speaker 5: on site. We park most of the people on site.

1153
00:53:44,040 --> 00:53:45,840
Speaker 5: They come, they park their car, they go to the stadium,

1154
00:53:45,840 --> 00:53:47,600
Speaker 5: they get in the car, and they leave. We're different,

1155
00:53:47,760 --> 00:53:50,239
Speaker 5: right where from an F one perspective, where all those

1156
00:53:50,280 --> 00:53:53,560
Speaker 5: people are parking for F one, we have hospitality areas

1157
00:53:53,560 --> 00:53:56,680
Speaker 5: and grandstand spaces, right, so we have actually fairly limited

1158
00:53:56,719 --> 00:53:58,240
Speaker 5: parking actually on site.

1159
00:53:58,640 --> 00:54:00,600
Speaker 4: What we found though, is is the.

1160
00:54:00,560 --> 00:54:03,960
Speaker 5: Opportunity for us to like really focus on creating really

1161
00:54:04,040 --> 00:54:08,520
Speaker 5: good access to bussing has been a huge win for us.

1162
00:54:08,640 --> 00:54:08,839
Speaker 4: Right.

1163
00:54:08,880 --> 00:54:10,839
Speaker 5: So we put a lot of time, a lot of

1164
00:54:10,880 --> 00:54:14,000
Speaker 5: effort into our bussing systems, and we've got a full

1165
00:54:14,000 --> 00:54:16,560
Speaker 5: on bus depot on the east side of our campus.

1166
00:54:16,640 --> 00:54:17,719
Speaker 4: It's easy and easy out.

1167
00:54:17,760 --> 00:54:21,000
Speaker 5: We've got a good friend of mine took the bus

1168
00:54:21,239 --> 00:54:24,120
Speaker 5: route the first year. He hates buses, hates the concept

1169
00:54:24,160 --> 00:54:25,719
Speaker 5: of them, doesn't want to get out of his own car.

1170
00:54:26,080 --> 00:54:27,680
Speaker 5: He's like, you know, but I said you should take

1171
00:54:27,680 --> 00:54:29,600
Speaker 5: a look at it. He wanted to be a part

1172
00:54:29,600 --> 00:54:32,440
Speaker 5: of the beach. So we went down there, got a ticket,

1173
00:54:32,640 --> 00:54:34,839
Speaker 5: jumped on the bus after the race. He was home

1174
00:54:34,880 --> 00:54:36,040
Speaker 5: in like thirty eight minutes.

1175
00:54:36,280 --> 00:54:36,600
Speaker 2: Wow.

1176
00:54:36,600 --> 00:54:38,640
Speaker 4: After the race, he left right after the race, was

1177
00:54:38,640 --> 00:54:39,640
Speaker 4: home in thirty eight minutes.

1178
00:54:40,200 --> 00:54:42,000
Speaker 5: And part of it, I think was just because we

1179
00:54:42,000 --> 00:54:44,240
Speaker 5: put so much effort into like a system that pushed

1180
00:54:44,280 --> 00:54:47,600
Speaker 5: the cars away from the racetrack right the more cars

1181
00:54:47,640 --> 00:54:50,239
Speaker 5: you have shoving into the area right outside where people

1182
00:54:50,239 --> 00:54:52,120
Speaker 5: are trying to leave, that's where the congestion comes from.

1183
00:54:52,200 --> 00:54:54,360
Speaker 5: So we've worked really hard to keep the lots that

1184
00:54:54,360 --> 00:54:57,560
Speaker 5: are close by easy and walkable and a safe opportunity

1185
00:54:57,560 --> 00:54:59,799
Speaker 5: for our fans to get home. Anything that's you know,

1186
00:55:00,000 --> 00:55:01,959
Speaker 5: more than a mile away, you hop on a bus

1187
00:55:01,960 --> 00:55:04,239
Speaker 5: and you get there. And that's honestly been one of

1188
00:55:04,280 --> 00:55:07,040
Speaker 5: our most successful, you know, traffic mitigation efforts.

1189
00:55:07,120 --> 00:55:08,799
Speaker 1: So being a part of the beach makes me think

1190
00:55:08,840 --> 00:55:11,440
Speaker 1: about the other things to do down there. What are

1191
00:55:11,440 --> 00:55:15,000
Speaker 1: the parties or the restaurants or the events that you

1192
00:55:15,040 --> 00:55:17,120
Speaker 1: would tell people to go to other than just the

1193
00:55:17,239 --> 00:55:19,200
Speaker 1: race when they're coming down for the weekend. Can do

1194
00:55:19,280 --> 00:55:21,239
Speaker 1: you have like a top two or three I think one.

1195
00:55:21,200 --> 00:55:23,360
Speaker 5: Of the best events of the weekend is Carbone Beach.

1196
00:55:23,800 --> 00:55:25,600
Speaker 5: You know what major food group does to put on

1197
00:55:25,640 --> 00:55:28,640
Speaker 5: It's a four day, four night almost's really almost a festival,

1198
00:55:28,800 --> 00:55:32,680
Speaker 5: and it is fantastic food, fantastic entertainment. I would highlight

1199
00:55:32,719 --> 00:55:35,080
Speaker 5: that I think a lot of the activations that the

1200
00:55:35,120 --> 00:55:37,439
Speaker 5: teams do. Red Bull always does a really good job

1201
00:55:37,680 --> 00:55:40,839
Speaker 5: can Spot each year and they come in and put

1202
00:55:40,840 --> 00:55:43,400
Speaker 5: together really really great activations. But I would tell you

1203
00:55:43,480 --> 00:55:47,640
Speaker 5: that almost everything beach side there's something going on almost everywhere.

1204
00:55:48,600 --> 00:55:52,919
Speaker 5: Hollywood does a big beach festival, Miami Beach does a big,

1205
00:55:52,920 --> 00:55:55,680
Speaker 5: big beach festival. There is action all up and down

1206
00:55:55,760 --> 00:55:58,320
Speaker 5: the beach side, so you can't miss heading east.

1207
00:55:58,440 --> 00:56:01,160
Speaker 2: I know Ferrari's going to have some debuts too.

1208
00:56:01,760 --> 00:56:03,359
Speaker 5: As far as you got big news, yeah, I watch

1209
00:56:03,920 --> 00:56:06,120
Speaker 5: on Thursday night, I believe, and the cavalcades coming from

1210
00:56:06,200 --> 00:56:08,920
Speaker 5: Nashville and so there'll be a big, big contingent for

1211
00:56:08,960 --> 00:56:11,800
Speaker 5: our contingent here. And we become very close with a

1212
00:56:11,840 --> 00:56:14,239
Speaker 5: lot of their key people, so they've been a great

1213
00:56:14,280 --> 00:56:16,359
Speaker 5: partner and looking forward to doing more with them down

1214
00:56:16,360 --> 00:56:16,719
Speaker 5: the road.

1215
00:56:16,920 --> 00:56:19,280
Speaker 1: Awesome, well, I'm looking forward to watching the race. Tyler.

1216
00:56:19,320 --> 00:56:21,600
Speaker 1: Thank you so much for joining us. And I know

1217
00:56:21,640 --> 00:56:24,160
Speaker 1: you're going to be the busiest beaver that there ever was,

1218
00:56:24,840 --> 00:56:26,600
Speaker 1: So I wish you good luck to getting through it

1219
00:56:26,640 --> 00:56:28,120
Speaker 1: and hope you can relax a little after.

1220
00:56:28,280 --> 00:56:29,960
Speaker 5: Yeah, thanks for the time, Mount and Hannah. Great to

1221
00:56:29,960 --> 00:56:32,800
Speaker 5: be with you and appreciate all your support. We'll hopefully

1222
00:56:32,840 --> 00:56:33,560
Speaker 5: have a great weekend.

1223
00:56:34,000 --> 00:56:35,239
Speaker 2: What are you doing this weekend? Matt?

1224
00:56:35,480 --> 00:56:37,160
Speaker 3: I don't have any plans this weekend.

1225
00:56:37,200 --> 00:56:38,960
Speaker 2: Actually you're not driving? No cars?

1226
00:56:39,440 --> 00:56:43,000
Speaker 1: No, Actually I have a break from there's no press cars,

1227
00:56:43,080 --> 00:56:47,640
Speaker 1: so I'm ripping it up in my Dodge Challenger RT

1228
00:56:48,000 --> 00:56:51,560
Speaker 1: scat pack whatever and it's it's a blast to drive base.

1229
00:56:51,880 --> 00:56:54,319
Speaker 2: You know, just ground yourself. You need to come off

1230
00:56:54,320 --> 00:56:57,520
Speaker 2: that high that you had this emotional roller coaster.

1231
00:56:57,640 --> 00:57:00,360
Speaker 1: It really took me like a solid twenty four hours

1232
00:57:00,400 --> 00:57:02,560
Speaker 1: to get over that. It was incredible. But yeah, I

1233
00:57:02,560 --> 00:57:04,000
Speaker 1: don't have any plans this weekend. What about you?

1234
00:57:03,960 --> 00:57:07,440
Speaker 2: Okay, I'm going to Spain to drive that Acid Martin Vantage.

1235
00:57:07,640 --> 00:57:10,640
Speaker 2: What Yeah, that'll so that'll be fun.

1236
00:57:10,719 --> 00:57:13,239
Speaker 1: Seville, Oh my god is it?

1237
00:57:13,239 --> 00:57:14,879
Speaker 2: Where's mary U's people from?

1238
00:57:15,120 --> 00:57:18,680
Speaker 1: Well, she's from Pamplona and her people are in bill

1239
00:57:18,760 --> 00:57:22,320
Speaker 1: Bao and Valencia. But we love Sevilla or as the

1240
00:57:22,360 --> 00:57:26,280
Speaker 1: Americans call it correctly, Seville. We absolutely love it there.

1241
00:57:26,640 --> 00:57:30,919
Speaker 1: You can see some amazing flamenco performances while you're there. Yes,

1242
00:57:31,040 --> 00:57:33,080
Speaker 1: oh I want to do that and I bet you will.

1243
00:57:33,280 --> 00:57:36,320
Speaker 1: And the other thing is it's a great place to

1244
00:57:36,320 --> 00:57:37,960
Speaker 1: start a trip to Spain because you can go from

1245
00:57:38,040 --> 00:57:44,760
Speaker 1: there to Cordoba, to Granada, to Ronda. Just some of

1246
00:57:44,760 --> 00:57:46,520
Speaker 1: the most amazing places for me in Spain.

1247
00:57:46,680 --> 00:57:48,200
Speaker 3: And I'm so jealous.

1248
00:57:48,480 --> 00:57:51,200
Speaker 2: So this is really good to know because I've got

1249
00:57:51,240 --> 00:57:55,959
Speaker 2: another car invite in June that's a pretty exciting one

1250
00:57:56,320 --> 00:57:58,280
Speaker 2: that's also in Spain, and I want to take a

1251
00:57:58,280 --> 00:58:01,960
Speaker 2: few extra days after that to just have some holiday.

1252
00:58:02,400 --> 00:58:04,760
Speaker 2: So I'm going to ask you for your recommendations.

1253
00:58:04,800 --> 00:58:06,880
Speaker 1: Oh yeah, I have a lotch it's one of my

1254
00:58:06,880 --> 00:58:09,520
Speaker 1: favorite places to go. Well, that's awesome. The Asin Martin Vantage,

1255
00:58:09,560 --> 00:58:11,520
Speaker 1: that's the new one, and I think it's gorgeous.

1256
00:58:11,840 --> 00:58:14,160
Speaker 2: Yeah, I mean, we'll see. They kind of like Asin

1257
00:58:14,240 --> 00:58:17,400
Speaker 2: Martin needs to get some profitability under its belt. The

1258
00:58:17,440 --> 00:58:19,880
Speaker 2: cars are really expensive and they're not living up to

1259
00:58:19,920 --> 00:58:22,640
Speaker 2: the pricing. Very interesting to see if this one actually

1260
00:58:22,680 --> 00:58:25,480
Speaker 2: helps sort of get some momentum going in the right direction.

1261
00:58:26,080 --> 00:58:28,520
Speaker 1: All right, Well, I'm looking forward to hearing about the

1262
00:58:28,560 --> 00:58:31,160
Speaker 1: trip and the car, so I guess you can tell

1263
00:58:31,200 --> 00:58:34,440
Speaker 1: us about that on our next episode, same time, same place.

1264
00:58:34,920 --> 00:58:35,400
Speaker 1: That does it.

1265
00:58:35,440 --> 00:58:35,800
Speaker 3: For today.

1266
00:58:35,840 --> 00:58:38,560
Speaker 2: I'm Matt Miller and I'm Hannah Elliott, and this is

1267
00:58:38,600 --> 00:58:39,120
Speaker 2: Bluebird