1 00:00:00,160 --> 00:00:03,480 Speaker 1: The Stadium of the future design is here and we 2 00:00:03,600 --> 00:00:07,360 Speaker 1: have the guys behind it Jaguars President Mark Lamping and 3 00:00:07,640 --> 00:00:11,639 Speaker 1: HOK Design Principal Peter Broder. All Right, we saw the 4 00:00:11,680 --> 00:00:17,439 Speaker 1: announcement first Downtown Jacksonville, dot Com, the Jaguars social media channels. So, Mark, 5 00:00:17,480 --> 00:00:19,560 Speaker 1: it's been a long road to get to this point, 6 00:00:19,560 --> 00:00:20,400 Speaker 1: how did we get here? 7 00:00:21,000 --> 00:00:22,880 Speaker 2: Well, it's a big day for sure. You know, we 8 00:00:23,320 --> 00:00:28,160 Speaker 2: first started the discussion, the public dialogue regarding the need 9 00:00:28,240 --> 00:00:32,879 Speaker 2: to deal with the stadium back in twenty sixteen, and 10 00:00:33,360 --> 00:00:36,120 Speaker 2: three years ago we began a formal process with the 11 00:00:36,159 --> 00:00:39,920 Speaker 2: City of Jacksonville, and you know, today marks the end 12 00:00:40,000 --> 00:00:42,840 Speaker 2: of that three year process with the unveiling of the design. 13 00:00:43,440 --> 00:00:44,919 Speaker 3: It was a very extensive process. 14 00:00:44,960 --> 00:00:48,680 Speaker 2: It began with a thorough evaluation of the existing stadium, 15 00:00:49,040 --> 00:00:51,880 Speaker 2: which led us to the conclusion that there was the 16 00:00:51,920 --> 00:00:56,279 Speaker 2: possibility we could meet our needs through a renovation. We 17 00:00:56,320 --> 00:00:59,880 Speaker 2: then talked to our fans and other stakeholders, primary amongst 18 00:00:59,880 --> 00:01:02,920 Speaker 2: them the University of Florida, University of Georgia, the tax 19 00:01:02,920 --> 00:01:05,520 Speaker 2: Slayer Bowl, got input from them in terms of what 20 00:01:05,520 --> 00:01:08,160 Speaker 2: they would like to see in a stadium in the future. 21 00:01:08,760 --> 00:01:12,600 Speaker 2: We then had a very extensive design competition. Firms from 22 00:01:12,640 --> 00:01:19,600 Speaker 2: across the country presented their conceptual designs, and last December 23 00:01:19,680 --> 00:01:23,679 Speaker 2: we selected HOK and since then we've been refining the design, 24 00:01:24,760 --> 00:01:29,479 Speaker 2: working on the constructibility, working on pricing, and we were 25 00:01:29,520 --> 00:01:32,880 Speaker 2: just very excited to be able to unveil today what 26 00:01:32,920 --> 00:01:33,880 Speaker 2: the future could look like. 27 00:01:34,080 --> 00:01:37,160 Speaker 1: So, Peter, obviously, some of the things that Mark just 28 00:01:37,160 --> 00:01:40,759 Speaker 1: talked about probably made this project so appealing for HOK 29 00:01:40,920 --> 00:01:43,039 Speaker 1: to try to jump in and get involved. What stood 30 00:01:43,080 --> 00:01:43,399 Speaker 1: out the. 31 00:01:43,360 --> 00:01:46,759 Speaker 4: Most, absolutely the potential for this project as a catalyst 32 00:01:47,000 --> 00:01:49,320 Speaker 4: not only for this running development for all of downtown 33 00:01:49,400 --> 00:01:52,919 Speaker 4: Jacksonville was enormously exciting for us. Really from the outset 34 00:01:52,960 --> 00:01:56,000 Speaker 4: of the design. The design process was equally thorough as 35 00:01:56,000 --> 00:02:01,520 Speaker 4: Mark outlined, and we really prioritized comfort and fan experience 36 00:02:02,240 --> 00:02:05,160 Speaker 4: first and foremost throughout every decision made through the design process, 37 00:02:05,840 --> 00:02:07,840 Speaker 4: and that factors into some of the amenities that you 38 00:02:07,920 --> 00:02:12,560 Speaker 4: see in the artwork that was unveiled today. Tremendously excited 39 00:02:12,600 --> 00:02:15,520 Speaker 4: about that, and it really begins with that experience has 40 00:02:15,560 --> 00:02:19,160 Speaker 4: shown here walking the promenade and entering through a new 41 00:02:19,240 --> 00:02:21,320 Speaker 4: landscape and new garden ways that lead you to the 42 00:02:21,360 --> 00:02:24,040 Speaker 4: concourse and to the front door of the building. The 43 00:02:24,080 --> 00:02:28,920 Speaker 4: concourses themselves now significantly expanded, as shown here, expanded to 44 00:02:28,960 --> 00:02:31,880 Speaker 4: the point where we've now doubled, tripled, and in some 45 00:02:31,919 --> 00:02:36,520 Speaker 4: areas quadrupled the width of those concourse spaces. A lot 46 00:02:36,560 --> 00:02:39,040 Speaker 4: of discussion and excitement obviously around the facade and the 47 00:02:39,120 --> 00:02:42,400 Speaker 4: roof that was designed in such a way again to 48 00:02:42,440 --> 00:02:45,720 Speaker 4: maximize fan comfort, to reduce solar heat gain, to shield 49 00:02:45,760 --> 00:02:50,560 Speaker 4: from inclement weather, and additionally it becomes a really signature 50 00:02:50,560 --> 00:02:54,960 Speaker 4: and iconic element to the design as well. It's seldom 51 00:02:55,000 --> 00:02:58,160 Speaker 4: I think that renovations are discussed as an icon and 52 00:02:58,480 --> 00:03:00,480 Speaker 4: this venue certainly has the opportunity to be just that 53 00:03:00,639 --> 00:03:02,239 Speaker 4: nicon mark. 54 00:03:02,040 --> 00:03:04,080 Speaker 1: To that the point he was talking about the roof, 55 00:03:04,280 --> 00:03:06,960 Speaker 1: I mean that was really the number one thing you 56 00:03:07,000 --> 00:03:10,120 Speaker 1: heard from fans was the comfort in the stadium, the sun, 57 00:03:10,200 --> 00:03:13,120 Speaker 1: the way it sets here in the afternoon. In the fall, 58 00:03:13,600 --> 00:03:16,240 Speaker 1: the east side of that stadium gets burned up no more. 59 00:03:16,280 --> 00:03:17,000 Speaker 3: With this design. 60 00:03:17,320 --> 00:03:20,240 Speaker 2: Well, you know, we had said, any solutions is that 61 00:03:20,240 --> 00:03:23,239 Speaker 2: that does not bring shade on every seat, we'd be 62 00:03:23,280 --> 00:03:26,239 Speaker 2: doing a disservice to our fans. So, you know the 63 00:03:26,720 --> 00:03:29,880 Speaker 2: concept that Hok came up with, We think is just 64 00:03:29,960 --> 00:03:34,000 Speaker 2: brilliant because what it does is it is it reflects 65 00:03:34,000 --> 00:03:37,080 Speaker 2: the heat. It provides the shade, but it doesn't do 66 00:03:37,160 --> 00:03:39,960 Speaker 2: it in a way that it diminishes the views from 67 00:03:40,000 --> 00:03:43,120 Speaker 2: inside the stadium looking out. So what looks like a 68 00:03:43,160 --> 00:03:46,360 Speaker 2: metal reflector around the stadium, you know, is actually a material. 69 00:03:46,400 --> 00:03:50,120 Speaker 2: It's very much like reflective sunglasses. It reflects when you're 70 00:03:50,120 --> 00:03:52,360 Speaker 2: looking at it from the outside, but when you're inside 71 00:03:52,440 --> 00:03:54,800 Speaker 2: you can look look right through it and enjoy these 72 00:03:54,800 --> 00:03:57,280 Speaker 2: tremendous vistas of the Saint John's River, of downtown and 73 00:03:58,000 --> 00:03:59,320 Speaker 2: all that Jacksonville has to offer. 74 00:03:59,360 --> 00:04:02,800 Speaker 1: It sounds like a sponsorship idea to me, Mark looking ahead, 75 00:04:02,880 --> 00:04:05,520 Speaker 1: all right, So the flexibility of this space, guys, I 76 00:04:05,560 --> 00:04:07,680 Speaker 1: mean you mentioned some of the other stakeholders in the 77 00:04:07,760 --> 00:04:10,320 Speaker 1: stadium and maybe some ideas down the road for other 78 00:04:10,360 --> 00:04:13,040 Speaker 1: events that could come in here. How important were those 79 00:04:13,080 --> 00:04:17,080 Speaker 1: discussions in the design phase of more seats, less seats, 80 00:04:17,480 --> 00:04:18,839 Speaker 1: different setups and everything. 81 00:04:19,000 --> 00:04:21,760 Speaker 4: Certainly it starts with the seats, and it actually starts 82 00:04:21,760 --> 00:04:24,640 Speaker 4: with the roof two maximizing the full usage of this 83 00:04:24,720 --> 00:04:27,960 Speaker 4: venue in a multipurpose fashion. Starts with a full roof canopy. 84 00:04:28,080 --> 00:04:30,800 Speaker 4: And so that was central to the design decisions from 85 00:04:30,839 --> 00:04:35,880 Speaker 4: a seating standpoint, definitely thinking about flexibility for NFL events, 86 00:04:36,040 --> 00:04:39,240 Speaker 4: the ability to play to a home crowd of around 87 00:04:39,320 --> 00:04:42,520 Speaker 4: sixty two thousand seats was first and foremost part of 88 00:04:42,520 --> 00:04:46,520 Speaker 4: the design, but then the flexibility to expand for multipurpose events. 89 00:04:46,520 --> 00:04:49,360 Speaker 4: For the Florida Georgia game, we wanted to design the 90 00:04:49,680 --> 00:04:52,960 Speaker 4: expansion seating in a way that was as seamless as possible, 91 00:04:53,600 --> 00:04:58,000 Speaker 4: and that certainly factors into creating a terrific fan experience 92 00:04:58,040 --> 00:05:02,599 Speaker 4: for those Florida Georgia fans or attendees of any of 93 00:05:02,640 --> 00:05:05,080 Speaker 4: these expanded events, whether that's the Gator Bull the College 94 00:05:05,080 --> 00:05:09,360 Speaker 4: football Playoffs. International soccer that was certainly factored into the 95 00:05:09,400 --> 00:05:13,320 Speaker 4: design thinking too, not just from a seating flexibility standpoint, 96 00:05:13,320 --> 00:05:17,480 Speaker 4: but from a character standpoint too, creating a truly international 97 00:05:18,279 --> 00:05:20,200 Speaker 4: stadium for soccer events. 98 00:05:20,640 --> 00:05:22,440 Speaker 1: There's a lot of new stadiums that have come online 99 00:05:22,440 --> 00:05:24,479 Speaker 1: in the last few years around the NFL mark, but 100 00:05:25,000 --> 00:05:27,160 Speaker 1: this one looks to stand out. I mean, this is 101 00:05:27,200 --> 00:05:31,360 Speaker 1: a unique design and idea and the functionality that could 102 00:05:31,400 --> 00:05:33,600 Speaker 1: go with this thing is really fantastic. 103 00:05:33,800 --> 00:05:36,440 Speaker 2: Well, we don't think we have to make many sacrifices 104 00:05:36,480 --> 00:05:39,240 Speaker 2: by going with a renovation versus new build, and we 105 00:05:39,279 --> 00:05:42,120 Speaker 2: get so many other positives. I mean, just think about 106 00:05:42,120 --> 00:05:43,080 Speaker 2: the sustainability. 107 00:05:43,360 --> 00:05:45,760 Speaker 3: You know, we'll be using so. 108 00:05:45,800 --> 00:05:49,719 Speaker 2: Much fewer natural resources to make this stadium in the 109 00:05:49,720 --> 00:05:54,120 Speaker 2: future possible, and it's significantly less less costly. You know, 110 00:05:54,200 --> 00:05:59,640 Speaker 2: to build the stadium that we released today, to do 111 00:05:59,680 --> 00:06:05,040 Speaker 2: that on Greenfield site someplace else here in Jacksonville would 112 00:06:05,080 --> 00:06:09,160 Speaker 2: cost about two point four billion dollars and the cost 113 00:06:09,160 --> 00:06:11,480 Speaker 2: of the renovation obviously significantly less than that. 114 00:06:12,560 --> 00:06:14,839 Speaker 1: You know, we see some of the renderings outside the 115 00:06:14,880 --> 00:06:18,120 Speaker 1: stadium as well. But how important is this stadium and 116 00:06:18,200 --> 00:06:21,800 Speaker 1: this project to the city of Jacksonville, in downtown Jacksonville 117 00:06:21,839 --> 00:06:23,000 Speaker 1: in the future here, Mark. 118 00:06:23,360 --> 00:06:24,359 Speaker 3: Well, I think it's critical. 119 00:06:24,400 --> 00:06:26,720 Speaker 2: I mean, I think we're at a very important time 120 00:06:27,080 --> 00:06:31,080 Speaker 2: in the history of Jacksonville. The city's on fire on 121 00:06:31,640 --> 00:06:37,480 Speaker 2: every measure, The Jaguars are in ascending position, and you know, 122 00:06:37,560 --> 00:06:41,960 Speaker 2: the primary purpose is to have our downtown, like so 123 00:06:42,040 --> 00:06:46,520 Speaker 2: many other downtowns across this country and cities similar size 124 00:06:46,560 --> 00:06:49,760 Speaker 2: of Jacksonville are smaller or larger, to have that downtown 125 00:06:49,839 --> 00:06:53,320 Speaker 2: become a real economic engine that can generate the resources 126 00:06:53,320 --> 00:06:56,840 Speaker 2: to help invest throughout the community, particularly in those those 127 00:06:56,920 --> 00:07:00,760 Speaker 2: underserved areas of Jacksonville. You know, we hope to do 128 00:07:01,720 --> 00:07:04,600 Speaker 2: is try to replicate the impact of what is what's 129 00:07:04,600 --> 00:07:08,719 Speaker 2: been so positive with the growth of the Brooklyn Mavilla 130 00:07:09,000 --> 00:07:12,360 Speaker 2: area that's you know, to the to the west of downtown, 131 00:07:12,720 --> 00:07:15,680 Speaker 2: and you can physically see how that investment in the 132 00:07:15,680 --> 00:07:21,040 Speaker 2: Brooklyn area now is moving eastward towards towards downtown. We 133 00:07:21,120 --> 00:07:23,520 Speaker 2: think we can replicate that, but we would do it 134 00:07:23,560 --> 00:07:26,240 Speaker 2: on the east side of downtown, and it means bringing 135 00:07:27,080 --> 00:07:29,640 Speaker 2: of bringing a new neighborhood where people have a chance 136 00:07:29,680 --> 00:07:32,440 Speaker 2: to live, where they have a chance to work, that 137 00:07:32,600 --> 00:07:35,080 Speaker 2: serves as a great connector between the Saint John's River 138 00:07:35,120 --> 00:07:38,720 Speaker 2: to the sports complex, to the out east neighborhood and beyond, 139 00:07:40,120 --> 00:07:43,120 Speaker 2: and the stadium being in an important part of that. 140 00:07:44,280 --> 00:07:47,000 Speaker 2: And it's not just you know, securing the future of 141 00:07:47,040 --> 00:07:52,960 Speaker 2: the Jaguars, it's it's protecting the the very important UH 142 00:07:53,040 --> 00:07:55,520 Speaker 2: Florida Georgia game that has happened here every year and 143 00:07:55,560 --> 00:07:57,800 Speaker 2: it's something that is really important for all of us 144 00:07:57,840 --> 00:07:58,760 Speaker 2: here in Jacksonville. 145 00:07:59,320 --> 00:08:01,920 Speaker 3: Trying to elevate the Gator Bowl so. 146 00:08:01,840 --> 00:08:05,440 Speaker 2: It could be a legitimate candidate to become part of 147 00:08:05,480 --> 00:08:09,360 Speaker 2: an expanded college football playoffs, to be able to tract 148 00:08:09,720 --> 00:08:17,800 Speaker 2: other events international soccer we mentioned, but concerts and events 149 00:08:17,840 --> 00:08:20,960 Speaker 2: that can make a big impact in this community. And 150 00:08:21,280 --> 00:08:24,040 Speaker 2: there isn't a new stadium or arena that's being built 151 00:08:24,040 --> 00:08:26,920 Speaker 2: around the country that isn't being master planned, you know, 152 00:08:26,960 --> 00:08:28,440 Speaker 2: with an entertainment district. 153 00:08:28,160 --> 00:08:28,960 Speaker 3: As part of it. 154 00:08:29,000 --> 00:08:31,920 Speaker 2: Because as these rights holders, people that that that make 155 00:08:31,960 --> 00:08:34,319 Speaker 2: the decision on where these events go, they want to 156 00:08:34,320 --> 00:08:37,960 Speaker 2: make sure that they're fans, that their customers have things 157 00:08:37,960 --> 00:08:41,240 Speaker 2: to do before, during, and after these events. And an 158 00:08:41,240 --> 00:08:44,440 Speaker 2: investment like this, even as far as the NFL is concerned, 159 00:08:44,760 --> 00:08:46,520 Speaker 2: you know, puts us in a legitimate position to be 160 00:08:46,520 --> 00:08:48,439 Speaker 2: able to compete for the NFL Draft. I think all 161 00:08:48,480 --> 00:08:51,560 Speaker 2: of those are big things for the community, and you know, 162 00:08:51,679 --> 00:08:52,640 Speaker 2: I think now is our time. 163 00:08:53,800 --> 00:08:57,319 Speaker 1: Next step in this process is getting out in the community. 164 00:08:57,480 --> 00:09:01,080 Speaker 1: Fourteen community huddles. I think you're on the schedule for 165 00:09:01,160 --> 00:09:03,520 Speaker 1: all of them. Mark, you have a busy couple weeks ahead. 166 00:09:03,760 --> 00:09:05,440 Speaker 1: What can we expect from these events? 167 00:09:05,840 --> 00:09:08,560 Speaker 2: Well, what we want to do is, you know, share 168 00:09:08,600 --> 00:09:10,640 Speaker 2: our message with the community. I mean, this has been 169 00:09:11,120 --> 00:09:13,480 Speaker 2: three years worth of work in collaboration with a lot 170 00:09:13,480 --> 00:09:15,839 Speaker 2: of people, but there's a lot of others that you know. 171 00:09:15,800 --> 00:09:17,240 Speaker 3: We haven't heard from yet. 172 00:09:17,320 --> 00:09:18,719 Speaker 2: And what we want to do is do it in 173 00:09:19,000 --> 00:09:22,360 Speaker 2: a very formal way. So you know, starting Monday and 174 00:09:22,440 --> 00:09:25,480 Speaker 2: continuing over the next ten days, we will be going 175 00:09:25,480 --> 00:09:30,160 Speaker 2: out into the community. We will be holding fourteen community huddles. 176 00:09:30,679 --> 00:09:36,400 Speaker 2: We will share more details behind the design, ask for comments, 177 00:09:37,240 --> 00:09:42,560 Speaker 2: ask for suggestions, take into consideration that input, and I 178 00:09:42,559 --> 00:09:44,080 Speaker 2: think we'll end up with a much We think we 179 00:09:44,120 --> 00:09:45,880 Speaker 2: have a great product right now. I think we'll end 180 00:09:45,960 --> 00:09:47,400 Speaker 2: up with an even better product after we go. 181 00:09:47,320 --> 00:09:48,080 Speaker 3: Through this process. 182 00:09:48,559 --> 00:09:53,160 Speaker 1: Jaguar's president Mark Lamping and Hok design principle Peter Broder. 183 00:09:53,320 --> 00:09:55,880 Speaker 1: The Stadium of the Future is here.