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Speaker 1: Hello, and welcome to Savor production of iHeartRadio.

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Speaker 2: I'm Annie Reason and I'm Lauren vogel Baum, and today

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Speaker 2: we have an episode for you about Domino's.

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Speaker 1: Yes, like the pizza chain. Yes. Uh and not a

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Speaker 1: sponsor Nope. But wow, what an episode. So many side

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Speaker 1: quests I had to chop off the tree. Yeah. One

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Speaker 1: at a certain point.

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Speaker 2: I mean, like like in our Pizza Huad episode, there's

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Speaker 2: a certain point where you're like, well, there's more to

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Speaker 2: read about, and I can't keep doing this forever. I

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Speaker 2: have I have to stop, like I have to feed

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Speaker 2: myself and sleep.

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Speaker 1: At some point.

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Speaker 2: Yes, perhaps do other activities yeah, mm hmm.

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Speaker 1: Yeah.

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Speaker 2: Uh.

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Speaker 1: Well was there any particular reason this was this was

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Speaker 1: on your mind? Lord?

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Speaker 2: This is one of the ones that has been on

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Speaker 2: the list for a long time, especially after we did

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Speaker 2: the Pizza Huad episode and realized how completely ridiculous these

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Speaker 2: companies really are. So yeah, I just wanted to wanted

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Speaker 2: to squeak it in here.

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Speaker 1: Yes, And it was my favorite fast delivery pizza in

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Speaker 1: college and doing this research, I have to say I

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Speaker 1: was in college around the time a lot of the

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Speaker 1: innovations Domino's had were happening. So it was fun to

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Speaker 1: read back over this research and be like, oh, yes,

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Speaker 1: I did really love that pizza track. Or I would

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Speaker 1: be like, ah, this is the stage my pizza is in.

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Speaker 1: Uh huh uh huh. Yes, and it was when they

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Speaker 1: changed the recipe. But we'll talk about all of that

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Speaker 1: more in the history section.

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Speaker 2: Oh yeah, yeah, and they are my favorite fast food

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Speaker 2: pizza as well. This was a surprisingly craving heavy day. Yeah,

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Speaker 2: because it's not it's not a category it is, it is,

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Speaker 2: it is. It's not a category that I like indulge

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Speaker 2: in very often. But yeah, I was like, oh man,

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Speaker 2: oh man, I want that kind of mediocre pizza.

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Speaker 1: Yes, yes, yes, And I was remembering me and my

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Speaker 1: college roommate. We used to order two mediums because I

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Speaker 1: believe it was cheaper somehow we perceived it to be

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Speaker 1: cheaper somehow. We would eat both of them in one night.

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Speaker 1: And that's just such a difference from now. That was

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Speaker 1: like such a college anything I could not accomplish anymore.

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Speaker 1: But we would get two pizzas I think every Friday night,

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Speaker 1: well that we didn't have somewhere else to be and

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Speaker 1: devour them. Delightful. What a nice time we recognize the

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Speaker 1: names the people on the pizza treck are really today

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Speaker 1: all right? Oh my goodness. Yeah, yes, So past episodes

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Speaker 1: we have done pizza delivery and takeout. I think we

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Speaker 1: mentioned Dominoes in that one, probably, yeah, yes, and then

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Speaker 1: pizza hut right, so I'm glad to hear we have

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Speaker 1: actually done. I put a lot of question marks after it,

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Speaker 1: but I was pretty sure we did. Definitely excellent news,

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Speaker 1: all right, So I guess that brings us to our

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Speaker 1: question Dominoes. What is it?

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Speaker 2: Well, Dominoes is a huge international fast food pizza takeout

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Speaker 2: slash delivery chain. They serve foods like pizzas, breadsticks, pastas,

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Speaker 2: and salads, all in a quick service style, so there's

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Speaker 2: a lot of preparation on the back end, and in

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Speaker 2: order to get their foods out quickly, they have corporate

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Speaker 2: recipes and suppliers to standardize their products and keep costs

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Speaker 2: to the customer low.

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Speaker 1: In the United States, I think.

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Speaker 2: They're exclusively carry out shops uh with no customer seeding

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Speaker 2: to cut down on overhead. As well, they deal heavily

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Speaker 2: in online ordering and delivery coordination, like to the point

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Speaker 2: that the not joking joke told by Dominoes itself is

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Speaker 2: that really they're they're a tech company that happens to

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Speaker 2: make its money selling pizzas. Of sensibly, we're a food show.

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Speaker 2: Their foods are just fine. Uh you know they're they're

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Speaker 2: They're designed to be pleasing and craveable. You know, there's

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Speaker 2: saltiness in the cheese and the toppings, and sweetness from

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Speaker 2: the sauce and the dough, and like tanginess and savoriness

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Speaker 2: from the toppings and the sauce, richness from the cheese.

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Speaker 2: It's made to hit all of your senses and like

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Speaker 2: keep you entertained while you are eating it. Dominoes is

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Speaker 2: like a glimpse into the incredible future where our robot

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Speaker 2: overlords want to keep us fed and happy.

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Speaker 1: Yes, they've developed the technology to do so. Oh my goodness.

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Speaker 2: Okay, but but let's let's run through the menu. The

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Speaker 2: menu here in the US currently includes, Yes, pizzas, you've

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Speaker 2: got your choice of crust, hand tossed crust, pan pizza type, crust,

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Speaker 2: crunchy thin crust, New York style, which is floppy thin crust,

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Speaker 2: Parmesan stuffed crust, or gluten free. Their standard cheese is

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Speaker 2: a combo of provolone mozzarella and other love that the

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Speaker 2: mozzarella is not technically mozzarella. It is and I quote

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Speaker 2: cheese made with one hundred percent real mozzarella, and I'm

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Speaker 2: not entirely sure what that means. At any rate, You've

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Speaker 2: got your choice of sauce, tomato, honey, barbecue, garlic, palm alfretto,

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Speaker 2: or ranch. Yes, you can just put ranch on the

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Speaker 2: whole pizza. Your choice of toppings, including proteins like ham, beef, pepperoni,

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Speaker 2: Italian sausage, bacon, philly steak, chicken or anchovies, vegetables like

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Speaker 2: sliced heli, panos, onions, banana peppers, olives, mushrooms or green peppers, spinach,

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Speaker 2: diced tomato or pineapple, and then other and or like

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Speaker 2: additional cheeses like shredded parmesan, aciago or a cheddar blend

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Speaker 2: or feta. If that is too many potentials for you,

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Speaker 2: never fear. They do have several like pre set combinations

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Speaker 2: in the form of their specialty pizzas, including the meatza

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Speaker 2: with those first four meats I mentioned, and then a

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Speaker 2: bunch of like regionally based combos is apparently what's right now,

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Speaker 2: like Honolulu Hawaiian with ham, bacon, pineapple and peppers, Philly

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Speaker 2: Cheese steak with steak, onions, peppers and mushrooms, Pacific veggie

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Speaker 2: with spinach, onions, mushrooms, tomatoes, olives, and fetta, and Memphis

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Speaker 2: barbecue with chicken, honey, barbecue, sauce, onions and cheddar. They've

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Speaker 2: also got you could call them sides or other entrees.

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Speaker 2: I don't know, it depends on what you're up to.

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Speaker 2: I guess they've got chicken wings or tenders, which are

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Speaker 2: breaded and baked plain or with sauces. Or you can

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Speaker 2: get the tenders like chopped up and topped with cheese

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Speaker 2: and stuff. They also do tater tots topped with cheese

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Speaker 2: and stuff. You can also get baked mac and cheese

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Speaker 2: or a baked Alfredo pasta with optional sliced chicken. They

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Speaker 2: also have oven baked substyle sandwiches and then like salads

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Speaker 2: in garden or Caesar varieties, and cheesy bread which is

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Speaker 2: like an extra small oblong pizza with no sauce, and

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Speaker 2: bite sized breadsticks in garlic or palm or sweet cinnamon flavors.

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Speaker 2: Other dessert options include brownies and lava cakes. Chocolate lava

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Speaker 2: cakes you can also get any of their sauces, plus

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Speaker 2: things like a buffalo sauce or blue cheese dressing, and

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Speaker 2: like a cup for dipping and soft drinks from Coca Cola.

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Speaker 1: I have to admit I do have some cravings. I

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Speaker 1: wasn't expecting. Yeah, I so hard.

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Speaker 2: It's real, it's real. Those mini breadsticks are so good.

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Speaker 1: I don't know. I'm just like yeah.

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Speaker 2: I mean, of course, like bread is good, like dough

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Speaker 2: is amazing, But I don't know how they're so good.

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Speaker 1: Yes, And I told you, I have a friend who

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Speaker 1: loves the chocolate lava cake. And I would see the

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Speaker 1: look on her face when she would get it, and

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Speaker 1: it was just pure joy about what she was about

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Speaker 1: to eat. Oh my goodness. So happy for her.

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Speaker 2: I don't think kind of her ordered those, but happy

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Speaker 2: for her. And I do think like it is really

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Speaker 2: tickling me right now that the chocolate lava cake, like

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Speaker 2: the late eighties to early nineties it dessert of like

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Speaker 2: kind of high end restaurants, has become a thing that

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Speaker 2: you can order from Domino's.

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Speaker 1: Yes, beautiful, Oh heck, okay.

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Speaker 2: All of this is just in the United States, though

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Speaker 2: other markets have different toppings and products available. I read

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Speaker 2: about a Durian and Laichi pizza in China that also

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Speaker 2: has a stuffed crust, a spicy plantain pizza in Nigeria,

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Speaker 2: and asparagus and kim embert pizza in Japan. Toppings like cream,

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Speaker 2: cheese and dates in Iceland, donaor kabab pizza in Norway,

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Speaker 2: Penniartica pizza in the UAE, and a bunch of different countries.

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Speaker 2: Corn chips or like boiled corn in general are like

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Speaker 2: pretty popular toppings, and not just for dominoes, Like, that's

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Speaker 2: a pretty common thing for American style pizzas outside the US,

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Speaker 2: I guess because they associate like people associate corn with

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Speaker 2: the United States, so they're like, oh, yeah, sure, probably

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Speaker 2: that's what goes on there.

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Speaker 1: I've always enjoyed that. I've been like, I've never had

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Speaker 1: this before, and I love that it's Yeah, the US

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Speaker 1: style pizza literally would not occur to us, but sure, no,

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Speaker 1: I legitimately am like, okay, which again, listeners, please write

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Speaker 1: in my goodness, yes, yes, we still we haven't done.

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Speaker 1: We never did our stuffed crust around the world.

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Speaker 2: Yeah, yeah, there's definitely. Oh I don't remember where I

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Speaker 2: saw this on a menu. I looked at a lot

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Speaker 2: of different Dominoes menus today and somewhere they had a

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Speaker 2: it was called like a volcano pizza because it has

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Speaker 2: like built into the center of the crust is like

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Speaker 2: a little dipping bowl with melted cheese in it. All right,

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Speaker 2: and you like pull apart the entire thing and like,

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Speaker 2: I don't know, I like dip the pizza that you're

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Speaker 2: eating in the center of the pizza. I seems amazing,

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Speaker 2: seems honestly terrific.

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Speaker 1: I'm on board, Okay.

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Speaker 2: These restaurants are operated or franchised out by the Domino's

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Speaker 2: Company in the United States and by several franchise groups internationally,

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Speaker 2: and as a large company that owns and franchises hundreds

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Speaker 2: and thousands of stores. They're they're not just a pizza company,

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Speaker 2: right Like, they're in manufacturing, they're in supply chain, they're

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Speaker 2: in cold logistics, they're in real estate.

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Speaker 1: Okay.

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Speaker 2: They do also partner with schools to deliver fresh cooked

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Speaker 2: pizzas in line with National School Lunch Program requirements, including

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Speaker 2: ingredients with whole eat, reduced sodium, and reduced fat. As

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Speaker 2: with many large companies that are publicly traded, they do

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Speaker 2: believe that climate change is real. Doing episodes about these

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Speaker 2: corporations always cracks me up given the current political climate,

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Speaker 2: because like politics is like, no, that's ridiculous, and every

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Speaker 2: single company is like, we love talking about what we're

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Speaker 2: doing to combat climate change.

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Speaker 1: Please invest in us there.

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Speaker 2: But you know, it's it's on the good side. They

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Speaker 2: seem to be using their massive footprint and massive data

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Speaker 2: banks to really nudge their net emissions lower across like

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Speaker 2: foods and other goods and utilities and aforementioned logistics. They

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Speaker 2: patented their online pizza tracker that is Domino's Tracker, reserved

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Speaker 2: US patent number one zero two six two eight, which

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Speaker 2: lets you check in on your order throughout the cooking

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Speaker 2: and delivery process. They have a wedding registry. It's just

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Speaker 2: like e gift cards and varying amounts. Okay, I love

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Speaker 2: that they I love that they did it, you know beautiful.

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Speaker 1: Oh yeah, and yeah.

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Speaker 2: On on their corporate page about like company purpose and values,

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Speaker 2: their headline is feed the power of Possible, one pizza

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Speaker 2: at a time.

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Speaker 1: Very intense.

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Speaker 2: Yeah, that's how I feel. I feel like that's the

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Speaker 2: voice that they want it to be perceived in.

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Speaker 1: Well, yeah, I think so. And they nailed it. Yeah, yeah,

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Speaker 1: well what about the nutrition.

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Speaker 2: Do not eat international corporations even if you could, they

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Speaker 2: would probably give you a terrible indigestion.

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Speaker 1: Yes, especially with their mascot, their past mascot, which we

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Speaker 1: will be talking about. Oh my goodness, we will. Yes,

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Speaker 1: we have some numbers for you. We do, we certainly

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Speaker 1: can do. Okay.

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Speaker 2: So, Dominoes is the largest pizza retailer in the world

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Speaker 2: by revenue. As of twenty twenty. Harvard Business School called

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Speaker 2: Dominoes the world's leading international fast food retailer in general.

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Speaker 1: Wow.

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Speaker 2: Not I didn't I didn't check their work, but yeah, certainly.

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Speaker 2: They run some twenty two thousand stores in over ninety country.

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Speaker 2: About sixty eight percent of that business is outside the US. Globally,

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Speaker 2: they deliver over one point five million pizzas every day,

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Speaker 2: or over one million I read. I read a couple

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Speaker 2: different numbers in a couple different places. Either way, it's

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Speaker 2: about a billion pizzas a year.

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Speaker 1: A billion pieces.

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Speaker 2: I don't know, man, Yeah, yep. Across North America. They

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Speaker 2: have a supply chain of thirty like dough manufacturing and

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Speaker 2: food distribution centers which supply two hundred different products to

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Speaker 2: the seven than two hundred stores in the United States.

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Speaker 2: Their aforementioned pizza tracker has tracked over two point five

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Speaker 2: billion orders since two thousand and eight. Total revenue in

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Speaker 2: the US as of twenty twenty five was four point

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Speaker 2: nine billion dollars, and as of twenty twenty one, they

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Speaker 2: were doing fourteen billion dollars in global sale every year.

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Speaker 1: Yeah, so a big deal. Yeah, that is a.

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Speaker 2: Scale of pizza that I don't It doesn't mean anything

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Speaker 2: to me anymore.

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Speaker 1: I'm like, oh, okay, how am I meant to comprehend? No,

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Speaker 1: I don't think we are. Well, there are other things

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Speaker 1: we're not meant to comprehend. In my opinion, in this.

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Speaker 2: Story, Annie is so upset about the noid. I can't

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Speaker 2: wait to get into it.

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Speaker 1: Oh heck.

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Speaker 2: But yes, before we get into the history including that,

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Speaker 2: we are going to take a quick break to get

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Speaker 2: into a word from our sponsors.

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Speaker 1: And we're back. Thank you sponsors, Yes, thank you. Okay, So,

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Speaker 1: as we've been kind of alluding to here, what I

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Speaker 1: want to say at the outset of this is what

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Speaker 1: I person find the most fascinating about Dominoes is that

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Speaker 1: they were, and arguably are at the forefront of a

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Speaker 1: lot of innovations in the fast food pizza industry and

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Speaker 1: delivery in general. Yeah. Yes, And a lot of those

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Speaker 1: innovations are tech related, some more surprising than others. Some

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Speaker 1: we won't be mentioning because they've really got involved in

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Speaker 1: a lot of stuff. Yep, yep, yep, yep yep. Also,

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Speaker 1: there is a lot of myth building around how Dominoes

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Speaker 1: came to be and the longtime owner. He has a

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Speaker 1: personal history that I There are a lot of stories

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Speaker 1: I wanted to include, but eventually again had to be like,

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Speaker 1: this is a food show. But he was an interesting character,

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Speaker 1: so if you want to look up what he got

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Speaker 1: up to, you can. But the popular story goes that

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Speaker 1: in nineteen sixty in ipsil Ante, Michigan, a postman by

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Speaker 1: the name of Jim Monaghan Armanaghan, but I think it's

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Speaker 1: Manahan saw a pizza takeout store called Dominick's Capital Inn

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Speaker 1: and Nix Pizza for sale, which was named after owner

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Speaker 1: Dominic Devardi. Jim approached his brother Tom, who was an entrepreneur,

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Speaker 1: about the opportunity, and the pair purchased the store, in part,

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Speaker 1: relying on Jim's credit Union to make the payment. Dominic

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Speaker 1: even threw in an abbreviated pizza making class in the deal.

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Speaker 1: I think it was like fifteen minutes, but he still

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Speaker 1: was like, here's the basics. Good luck, good luck, all

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Speaker 1: the best. Tom and Jim's dad died when they were young,

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Speaker 1: and they were briefly placed in foster care while their

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Speaker 1: mother figured things out. Allegedly to help the family. Tom

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Speaker 1: started selling produce at a young age and that helped

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Speaker 1: him build a foundation of food knowledge, so he was

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Speaker 1: kind of coming from that space. At the outset. The

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Speaker 1: intention was for the brothers to split the fifty to fifty. However,

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Speaker 1: with Jim's job as a postman, it just wasn't tenable,

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Speaker 1: and within eight months something had to change. To buy

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Speaker 1: his brother out, Tom gave him the used Volkswagen Beetle

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Speaker 1: that had been serving as their delivery vehicle. Okay, yeah, hey,

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Speaker 1: all right yeah. Tom continued to grow the business, opening

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Speaker 1: two more locations in the early sixties, though all under

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Speaker 1: different names. Soon though, Tom decided that it would be

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Speaker 1: smart for marketing and growth to come up with a

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Speaker 1: unified name like Join Forces. So Tom asked his employees

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Speaker 1: to brainstorm, and the story goes that a pizza delivery

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Speaker 1: driver named Jim Kennedy came up with the winner, Domino's Pizza.

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Speaker 1: I love how often this is It's like a contest. Yeah, yeah, exactly.

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Speaker 1: It was a name that didn't require too much when

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Speaker 1: it came to changing the logo, and it wasn't too

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Speaker 1: far off from the original name of domin Nicks, the

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Speaker 1: original location. The three dots on the logo the Domino

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Speaker 1: represented the three original locations. Yes, despite the consolidation of

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Speaker 1: the stores under one name, the first three struggled in

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Speaker 1: their early days. A lot of their mainstay customers were

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Speaker 1: college students. The original location was in a college town,

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Speaker 1: so the company decided to focus their energy on appealing

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Speaker 1: to these college students. This entailed a few steps. Firstly,

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Speaker 1: everything that wasn't pizza was pretty much cut from the menu,

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Speaker 1: and the pizzas only came in two sizes and only

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Speaker 1: one crust style. Not only that, but the focus honed

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Speaker 1: in on how to deliver hot pizza quickly. Through this,

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Speaker 1: the company came up with a foldable cardboard pizza box

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Speaker 1: that could withstand the weight of other pizza boxes on

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Speaker 1: top of it, and also had enough room in size

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Speaker 1: that the cheese and toppings didn't stick to the top.

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Speaker 2: Yeah, apparently that was them. Like we have pizza boxes

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Speaker 2: today because of Dominoes. Yes, not saying no one else

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Speaker 2: would have figured it out, just saying tech innovation.

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Speaker 1: I'm telling you. The Amstar Corporation kind of side quest here.

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Speaker 1: The owner of Domino Sugar sued Dominoes in nineteen seventy one.

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Speaker 1: Domino Sugar, the brand, had been around since nineteen oh one.

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Speaker 1: Amstar sent a letter to Dominoes pushing them to change

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Speaker 1: their name, but Dominoes did not back down. Did not respond.

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Speaker 1: The US Patent Office granted trademark protection for the name

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Speaker 1: Domino's Pizza soon after that an Amstar. They kept pursuing this,

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Speaker 1: suing Dominoes in nineteen seventy five over trademark infringement. In

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Speaker 1: nineteen eighty, the US Court of Appeals for the Circuit

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Speaker 1: decreed that both entities could keep operating under the same name,

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Speaker 1: so essentially Domino's Pizza one yeah, yeah yeah. One of

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Speaker 1: the things Dominoes did to differentiate itself from its competitors

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Speaker 1: was with the thirty minute or less guarantee, first introduced

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Speaker 1: in nineteen seventy nine. The idea was on its face

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Speaker 1: simple the pizza would arrive in thirty minutes or less,

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Speaker 1: or it was free. This went on to be a

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Speaker 1: hugely influential campaign. It's been embedded in pop culture with

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Speaker 1: the help of things like the nineteen ninety film Teenage

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Speaker 1: Mutant Ninja Turtles. I was appeared in things recently too,

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Speaker 1: though I was thinking about it. Some examples still around.

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Speaker 1: Thirty minutes or less became a whole thing over the years,

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Speaker 1: and after a few incidents, the guarantee evolved to a

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Speaker 1: three dollars refund if the pizza was late, and they

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Speaker 1: changed their sloganto you got thirty minutes in two thousand

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Speaker 1: and seven, so the guarantee was kind of removed. It

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Speaker 1: was just like, ooh, yeah, hopefully it'll get there. If

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Speaker 1: it doesn't, here's your three dollars. There was a lawsuit.

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Speaker 1: I think there was a couple of lawsuits, but there

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Speaker 1: was a big one where the person suing Dominoes won

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Speaker 1: and there was pressure from the AFLCIO. They claimed that

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Speaker 1: over three hundred Dominoes delivery drivers were involved in accidents

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Speaker 1: due to this campaign.

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Speaker 2: Yes, yeah, yeah, always safety first, always, safety first, your pizza.

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Speaker 1: Your pizza can wait another four minutes. It really can,

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Speaker 1: It really really can. In nineteen eighty three, the one

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Speaker 1: thousandth store domino Store opened in the US. That same year,

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Speaker 1: they went international, opening stores in Canada and Australia. The

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Speaker 1: number of locations ballooned to over five thousand. As the

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Speaker 1: eighties came to a close. The international locations struggled to

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Speaker 1: find their footing. At first, though, Yes, but they were

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Speaker 1: not stopping, no, sir. Now, well, this brings us to

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Speaker 1: what I feared all along. So something else Domino's did.

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Speaker 1: They were pioneers in the fast food pizza mascot game

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Speaker 1: in a couple of ways. I won't give them this.

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Speaker 1: In the eighties, they hired an advertising company to help

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Speaker 1: them stand out, and stand out they did when ad

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Speaker 1: agency Group two four to three came up with something

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Speaker 1: that I'm going to say is difficult to describe. Lauren,

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Speaker 1: you can jump in here. Here's my attempt. I think

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Speaker 1: you've got yeah, yeah, I'll add if I need to. Okay,

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Speaker 1: here's my It's like a rabbit eared grimlin with red

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Speaker 1: spandex that has a letter in on it inside of

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00:25:09,760 --> 00:25:14,840
Speaker 1: white circle and just wild eyes. And his whole goal

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Speaker 1: was chaos and stopping your Domino's pizza from arriving.

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Speaker 2: Yeah, yeah, yeah, yeah, dude in red spandex suit with like, right,

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Speaker 2: like kind of weird bunny ears looks looks a lot

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Speaker 2: like I don't know, like a character from the Tick

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Speaker 2: kind of like he does. Yeah, or you know, like

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Speaker 2: like that kind of genre of like satire adventure shows,

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Speaker 2: you know, like Adventure Brothers, that kind of thing. Yeah,

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Speaker 2: and Thenoid was presented in clamation, which really didn't make

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Speaker 2: it look less weird.

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00:25:53,480 --> 00:26:02,520
Speaker 1: Yes, correct, correct, Yeah, I'm also thenoid the name in general. Anyway,

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Speaker 1: Dominos came up with this slogan that their pizza Wasnoyd

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Speaker 1: Proof Survivenoid and get to you. Yeahause other pizza would

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Speaker 1: not right avoid the Nooid, as I said, Despite his

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00:26:23,080 --> 00:26:26,959
Speaker 1: unsettling appearance in my opinion, a line of merchandise and

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00:26:27,000 --> 00:26:30,760
Speaker 1: two video games about his character launched in nineteen eighty six,

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Speaker 1: hold where I think they were kind of pioneering. Yeah.

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Speaker 2: Yeah, at least one of the video games was called

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Speaker 2: Yo Noid, which is just so late eighties early nineties.

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Speaker 1: The entire thing.

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Speaker 2: Is really just a like era appropriate fever dream like

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00:26:51,119 --> 00:26:56,720
Speaker 2: something born out of only that period of time could

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00:26:56,800 --> 00:26:57,679
Speaker 2: really give you.

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00:26:58,960 --> 00:27:01,119
Speaker 1: Yes, greed. Yep.

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Speaker 2: I have truly neutral feelings about Thenoid, as I was

390
00:27:04,200 --> 00:27:08,480
Speaker 2: telling Annie before, but I understand that this agent of

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Speaker 2: pizza chaos.

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Speaker 1: Could be upsetting. He instills feared within for me anyway,

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Speaker 1: And I really don't mean to make light of this

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00:27:25,400 --> 00:27:29,000
Speaker 1: at all, but that is an unfortunate zegue. Oh gosh, yeah,

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00:27:29,040 --> 00:27:32,560
Speaker 1: oh yeah, Okay, and to what we're talking about. Yes,

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Speaker 1: In nineteen eighty nine, a twenty two year old man

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00:27:38,000 --> 00:27:41,440
Speaker 1: engaged in a standoff with police after taking two employees

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00:27:41,480 --> 00:27:45,400
Speaker 1: hostage at an Atlanta area Dominoes with demands that included

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Speaker 1: a car, pizza, and a lot of money. Five hours

400
00:27:48,640 --> 00:27:50,920
Speaker 1: passed before the police managed to arrest the man, who

401
00:27:51,000 --> 00:27:54,919
Speaker 1: turned out to be someone with paranoid schizophrenia with the

402
00:27:55,000 --> 00:27:58,119
Speaker 1: last name Nooid, and he believed that the Nooid ads

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Speaker 1: were taunting him.

404
00:28:00,359 --> 00:28:04,320
Speaker 2: Yeah. Really really tragic incident. I didn't realize until we

405
00:28:04,320 --> 00:28:06,840
Speaker 2: were doing this reading that that was here in Atlanta.

406
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Speaker 2: At the time, I did not Atlanta wasn't really on

407
00:28:10,240 --> 00:28:15,359
Speaker 2: my radar because I didn't love here. But yeah, I'm

408
00:28:15,400 --> 00:28:20,240
Speaker 2: pretty sure that this incident is why the Noid was retired.

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Speaker 1: I believe so. So they retired the campaign after this,

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Speaker 1: I think, and they brought it back briefly in the

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Speaker 1: two thousands, but yeah, yeah, the noid is sort of

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00:28:32,720 --> 00:28:41,440
Speaker 1: a figment of this fever dream. Yes, Domino started expanding

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00:28:41,960 --> 00:28:44,520
Speaker 1: re expanding because they used to offer these things before,

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00:28:44,640 --> 00:28:48,760
Speaker 1: some of them in nineteen eighty nine, putting more things

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Speaker 1: on their menu with pan pizza and thick crust, breadsticks

416
00:28:53,200 --> 00:28:57,680
Speaker 1: and thin crust soon followed, then buffalo wings and nineteen

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Speaker 1: ninety four, and sandwiches. In two thousand and eight, I

418
00:29:00,800 --> 00:29:03,840
Speaker 1: read that they had an ad campaign where if your

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00:29:03,960 --> 00:29:07,880
Speaker 1: name was Jared and you ordered a sandwich, it was

420
00:29:07,960 --> 00:29:12,080
Speaker 1: on the house as a jabbed as subways then spokesperson.

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00:29:15,560 --> 00:29:20,360
Speaker 1: I read it several places, but amazingly petty okay, yeah

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00:29:20,440 --> 00:29:26,640
Speaker 1: into it. That fits their energy, I think. Yes. Soon

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Speaker 1: after that, pasta dishes and chocolate cake came along.

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Speaker 2: Meanwhile, they launched a website in nineteen ninety six, and

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00:29:34,840 --> 00:29:38,600
Speaker 2: this I know, looking at it from like thirty years later,

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00:29:38,840 --> 00:29:40,760
Speaker 2: that that's like, oh, yeah, it's a company. It has

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00:29:40,800 --> 00:29:42,320
Speaker 2: a website, but this was not a thing that all

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Speaker 2: companies had at this point in time.

429
00:29:44,760 --> 00:29:49,720
Speaker 1: Yeah. Yeah. Tom retired in nineteen ninety eight and Bain

430
00:29:49,840 --> 00:29:54,520
Speaker 1: Capital took control of Domino's. Reportedly, Tom sold his family's

431
00:29:54,520 --> 00:30:00,160
Speaker 1: steak for one billion dollars billion with a billion Well Well.

432
00:30:00,560 --> 00:30:05,400
Speaker 2: Its new corporate overlords took the company public publicly traded

433
00:30:05,720 --> 00:30:07,520
Speaker 2: with IPO in two thousand and four.

434
00:30:09,840 --> 00:30:13,480
Speaker 1: Then in two thousand and seven, Dominoes changed the game

435
00:30:13,520 --> 00:30:16,800
Speaker 1: once again when they launched internet orders through their website,

436
00:30:17,480 --> 00:30:21,280
Speaker 1: something that again wasn't always the case we take for

437
00:30:21,320 --> 00:30:25,000
Speaker 1: granted these days. This was the same year that the

438
00:30:25,080 --> 00:30:29,320
Speaker 1: iPhone launched, so it was a really fortuitous tech or

439
00:30:29,360 --> 00:30:34,800
Speaker 1: a very forward thinking move. Yeah. Within a year, they

440
00:30:34,800 --> 00:30:39,520
Speaker 1: debuted their pizza tracker technology, so yeah, basically see your

441
00:30:39,640 --> 00:30:42,680
Speaker 1: order going from being placed, being repaired, it's in the oven,

442
00:30:42,760 --> 00:30:47,200
Speaker 1: it's ready. Sometimes they were webcams involved so you could

443
00:30:47,200 --> 00:30:52,760
Speaker 1: watch the process, which I'd like, h I think give

444
00:30:52,800 --> 00:30:53,960
Speaker 1: employees their privacy.

445
00:30:54,000 --> 00:30:54,200
Speaker 2: Man.

446
00:30:54,400 --> 00:30:59,840
Speaker 1: Yeah, their tech innovations didn't end there. They made sure

447
00:31:00,120 --> 00:31:04,760
Speaker 1: to make sure folks could order via increasingly popular devices

448
00:31:04,800 --> 00:31:09,480
Speaker 1: like Alexa, Integrating with all kinds of platforms. They later

449
00:31:09,680 --> 00:31:17,240
Speaker 1: introduced an AI ordering assistant bot called dom Yeah. Yeah.

450
00:31:18,080 --> 00:31:21,120
Speaker 2: Less than a decade later, by twenty sixteen, they were

451
00:31:21,120 --> 00:31:24,200
Speaker 2: getting fifty five percent of their orders from online systems.

452
00:31:25,280 --> 00:31:30,000
Speaker 1: Who Well, the tech wasn't the only thing changing the

453
00:31:30,080 --> 00:31:34,240
Speaker 1: company at this time. There was some negative breasts in

454
00:31:34,280 --> 00:31:39,000
Speaker 1: the two thousands about Dominoes, including a consumer report placing

455
00:31:39,080 --> 00:31:41,880
Speaker 1: Dominoes at the bottom of fast food pizzas.

456
00:31:42,160 --> 00:31:45,880
Speaker 2: Oh ouch, yeah, Yeah, it was kind of a cultural moment,

457
00:31:46,000 --> 00:31:49,280
Speaker 2: like it was a pretty it was a pretty common joke,

458
00:31:50,440 --> 00:31:54,080
Speaker 2: Like they were shedding millions in profits year over year.

459
00:31:54,960 --> 00:31:57,360
Speaker 2: In two thousand and eight, The Onion put out the

460
00:31:57,400 --> 00:32:01,680
Speaker 2: satirical news report about Dominos scientists testing the limits of

461
00:32:01,720 --> 00:32:02,960
Speaker 2: what human beings.

462
00:32:02,640 --> 00:32:07,320
Speaker 1: Will eat to quote.

463
00:32:07,640 --> 00:32:11,000
Speaker 2: Despite ethical concerns about testing on humans, researchers say their

464
00:32:11,040 --> 00:32:16,560
Speaker 2: work was necessary to determine the boundary between garbage and food.

465
00:32:18,240 --> 00:32:23,920
Speaker 1: Oh dear Well. In response to this, Domino's was actually

466
00:32:24,000 --> 00:32:29,800
Speaker 1: doing some testing and they revamped. They revamped their recipes.

467
00:32:30,040 --> 00:32:34,000
Speaker 1: They went back to basics, garlic and parsley baked into

468
00:32:34,000 --> 00:32:36,960
Speaker 1: the crust, tomato sauce with more flavor, a mix of

469
00:32:37,000 --> 00:32:41,160
Speaker 1: mozzarella and provolone for the cheese. The company released a

470
00:32:41,200 --> 00:32:46,920
Speaker 1: short documentary about the whole thing called Pizza Turnaround and Yeah.

471
00:32:46,960 --> 00:32:51,400
Speaker 1: They tested numerous cheese, crust, and sauce variations over a

472
00:32:51,440 --> 00:32:57,200
Speaker 1: span of two years. Yeah yeah, and I, like I said,

473
00:32:58,000 --> 00:33:00,719
Speaker 1: this is when I was in college. I didn't have

474
00:33:00,760 --> 00:33:04,640
Speaker 1: a Dominoes at the time in my hometown. There's one

475
00:33:04,680 --> 00:33:08,040
Speaker 1: there now, so I think I avoided all of this.

476
00:33:08,800 --> 00:33:10,040
Speaker 1: I hadn't really tried that.

477
00:33:10,320 --> 00:33:12,800
Speaker 2: Well okay, okay, so you didn't. So you kind of

478
00:33:12,840 --> 00:33:14,560
Speaker 2: picked it up when they were getting good.

479
00:33:15,280 --> 00:33:22,440
Speaker 1: Yes, yeah, good for fast food. Yeah yeah, but the

480
00:33:22,440 --> 00:33:27,120
Speaker 1: documentary is still online. Oh yeah, watch it? Oh yeah, yep, yep.

481
00:33:27,360 --> 00:33:31,480
Speaker 1: In twenty twelve, Dominoes dropped the pizza from their company name,

482
00:33:31,520 --> 00:33:37,080
Speaker 1: becoming simply Dominoes. When the Affordable Care Act went into

483
00:33:37,120 --> 00:33:41,960
Speaker 1: effect in twenty seventeen, there were stipulations around restaurants with

484
00:33:42,000 --> 00:33:45,960
Speaker 1: a certain number of locations displaying calorie counts on their menus.

485
00:33:46,040 --> 00:33:49,280
Speaker 1: Yeah yeah, yes, and Dominoes was one of the leading

486
00:33:49,320 --> 00:33:53,600
Speaker 1: adversaries fighting against it, and they ultimately lost, claiming that

487
00:33:53,640 --> 00:33:55,800
Speaker 1: the cost and effort was too high. It was interesting

488
00:33:55,800 --> 00:33:58,360
Speaker 1: to read about, though, because they were talking about putting

489
00:33:58,400 --> 00:34:02,280
Speaker 1: it on the website, putting it on the menu, and

490
00:34:03,360 --> 00:34:04,680
Speaker 1: just how it would show up in a bunch of

491
00:34:04,680 --> 00:34:07,280
Speaker 1: different ways. I think it was another shift in just

492
00:34:07,400 --> 00:34:12,280
Speaker 1: how Dominos was going to move forward.

493
00:34:12,920 --> 00:34:16,279
Speaker 2: Yeah, yeah, sure, I mean you know, right, like once

494
00:34:16,320 --> 00:34:19,279
Speaker 2: you start talking about I don't know if they had

495
00:34:19,320 --> 00:34:22,360
Speaker 2: seven thousand locations at the time, but right when you

496
00:34:22,400 --> 00:34:24,640
Speaker 2: talk about that amount of signage that you have to

497
00:34:24,680 --> 00:34:26,839
Speaker 2: put up, I do get it, you know. I think

498
00:34:26,880 --> 00:34:31,080
Speaker 2: it's a worthwhile project for sure, exactly. Yeah, but yeah,

499
00:34:31,239 --> 00:34:33,319
Speaker 2: I understand their reluctance.

500
00:34:34,200 --> 00:34:41,560
Speaker 1: Yes, yes, yes, yes. Meanwhile, also in twenty seventeen, Dominoes

501
00:34:41,600 --> 00:34:47,520
Speaker 1: started testing it self driving pizza delivery vehicles. These vehicles

502
00:34:47,840 --> 00:34:50,560
Speaker 1: were a part of a partnership with Ford that apparently

503
00:34:50,640 --> 00:34:54,800
Speaker 1: had They had heating compartments to keep the pizza warm,

504
00:34:55,400 --> 00:34:57,560
Speaker 1: and a way for the customer to unlock the door

505
00:34:57,600 --> 00:35:02,680
Speaker 1: with a code. Then some cities got e bike deliveries

506
00:35:02,680 --> 00:35:06,719
Speaker 1: in twenty nineteen. In twenty sixteen, they started working with

507
00:35:06,880 --> 00:35:11,840
Speaker 1: drones to provide air drop pizza delivery yep, YEP.

508
00:35:12,440 --> 00:35:16,160
Speaker 2: In twenty eighteen, they opened up delivery of pizzas to

509
00:35:16,400 --> 00:35:21,120
Speaker 2: hotspots that like don't have traditional postal addresses, like a

510
00:35:21,200 --> 00:35:26,200
Speaker 2: park or a beach. They had added some two hundred

511
00:35:26,239 --> 00:35:28,799
Speaker 2: thousand locations by the end of the year.

512
00:35:30,880 --> 00:35:36,120
Speaker 1: I witnessed this happen many years back. Yeah, I saw

513
00:35:36,280 --> 00:35:40,200
Speaker 1: I was at I was near Piedmont Park here in Atlanta,

514
00:35:41,840 --> 00:35:48,960
Speaker 1: enjoying my time, and this drone, oh wow, delivered this

515
00:35:49,160 --> 00:35:52,799
Speaker 1: Domino's pizza to people who were near me, and I

516
00:35:52,960 --> 00:35:56,240
Speaker 1: just stared at AGAs to stop.

517
00:35:58,440 --> 00:36:01,319
Speaker 2: Not all of the hot Spot delivery are by drone, but.

518
00:36:02,880 --> 00:36:03,719
Speaker 1: That's fascinating.

519
00:36:03,920 --> 00:36:04,120
Speaker 3: Yeah.

520
00:36:04,160 --> 00:36:07,520
Speaker 1: I have not witnessed to this in the wild, so well,

521
00:36:07,640 --> 00:36:09,640
Speaker 1: who knows what I saw, but I tell you, I

522
00:36:09,680 --> 00:36:15,640
Speaker 1: saw a drone with a Domino's pizza and it shocked

523
00:36:15,680 --> 00:36:19,560
Speaker 1: me to my core. Yeah, here's something else I can't believe.

524
00:36:19,560 --> 00:36:22,280
Speaker 1: I almost forgot to include this because I remember this happening.

525
00:36:23,600 --> 00:36:28,719
Speaker 1: That same year, twenty eighteen, Domino's launched their Paving for

526
00:36:28,800 --> 00:36:34,280
Speaker 1: Pizza campaign. They chose a handful of locations, including Athens, Georgia,

527
00:36:34,400 --> 00:36:38,319
Speaker 1: to pave over potholes with the message oh yes we

528
00:36:38,400 --> 00:36:47,720
Speaker 1: did on top uh. The company's statement about this campaign read, potholes, cracks,

529
00:36:47,719 --> 00:36:50,719
Speaker 1: and bumps in the road can cause irreversible damage to

530
00:36:50,760 --> 00:36:54,320
Speaker 1: your pizza during the drive home from Domino's. We can't

531
00:36:54,320 --> 00:36:57,640
Speaker 1: stand by and let your cheese slide to one side,

532
00:36:58,000 --> 00:37:02,400
Speaker 1: your toppings get untopped, are your boxes get flipped? So

533
00:37:02,440 --> 00:37:04,960
Speaker 1: we're helping to pave in towns across the country to

534
00:37:05,040 --> 00:37:08,400
Speaker 1: save your good pizza from these bad roads.

535
00:37:14,160 --> 00:37:18,360
Speaker 2: Yeah. Yeah, yeah, props to that, Props to whatever Marketer

536
00:37:18,480 --> 00:37:19,120
Speaker 2: came up with that.

537
00:37:19,120 --> 00:37:24,440
Speaker 1: That's very clever. I like it. Yeah. Like we said,

538
00:37:24,480 --> 00:37:26,720
Speaker 1: they've really gotten into all kinds of stuff.

539
00:37:27,239 --> 00:37:33,800
Speaker 2: Oh my goodness, yes, yes they have, speaking of several

540
00:37:33,840 --> 00:37:34,600
Speaker 2: of those things.

541
00:37:34,680 --> 00:37:35,040
Speaker 1: Okay.

542
00:37:35,800 --> 00:37:39,560
Speaker 2: During this entire time, they were really growing their analytics

543
00:37:39,560 --> 00:37:43,120
Speaker 2: and insights department. They went from having seven data science

544
00:37:43,120 --> 00:37:47,360
Speaker 2: employees in twenty eighteen to having sixty three by twenty

545
00:37:47,400 --> 00:37:51,440
Speaker 2: twenty one. And these are people who help process data

546
00:37:51,640 --> 00:37:56,080
Speaker 2: and develop models to predict customer behavior and store operations.

547
00:37:58,560 --> 00:38:04,000
Speaker 2: Along those lines, they launched an automated pizza checker in

548
00:38:04,040 --> 00:38:08,680
Speaker 2: their restaurant kitchens. This was a model that was trained

549
00:38:08,760 --> 00:38:12,520
Speaker 2: on images of pizzas, some provided by customers through the

550
00:38:12,560 --> 00:38:18,959
Speaker 2: Dominos app, and the system will record photos of every

551
00:38:18,960 --> 00:38:22,560
Speaker 2: pizza as it hits the cutting bench and analyze those

552
00:38:22,560 --> 00:38:25,920
Speaker 2: photos for what toppings are on the pizza and the

553
00:38:25,960 --> 00:38:30,560
Speaker 2: distribution of said toppings and like overall pizza aesthetics, and

554
00:38:30,640 --> 00:38:34,000
Speaker 2: if the system detects an issue, it'll flag the manager

555
00:38:34,080 --> 00:38:38,600
Speaker 2: to manually check the pizza. Once pizza is cleared by

556
00:38:38,680 --> 00:38:41,280
Speaker 2: machine or manager, the photo is sent to the customer

557
00:38:41,400 --> 00:38:46,720
Speaker 2: via the pizza tracker. It also logs mistakes and stores

558
00:38:46,800 --> 00:38:49,200
Speaker 2: might be flagged for like additional training or something like

559
00:38:49,239 --> 00:38:52,400
Speaker 2: that if it catches a lot of them.

560
00:38:52,800 --> 00:38:57,000
Speaker 1: The system is also named dom after that earlier bought helper. Yeah.

561
00:38:57,880 --> 00:39:02,000
Speaker 2: Right, around that same time twenty twenty one, Ish Dominoes

562
00:39:02,080 --> 00:39:06,400
Speaker 2: was really tooling with their predictive algorithms to help that

563
00:39:06,440 --> 00:39:11,520
Speaker 2: pizza tracker give more accurate delivery time estimates, factoring stuff

564
00:39:11,640 --> 00:39:15,480
Speaker 2: like how many employees and how many managers were on

565
00:39:15,520 --> 00:39:19,000
Speaker 2: the floor, how many orders are in line, and of

566
00:39:19,040 --> 00:39:25,200
Speaker 2: what complexity at like local traffic conditions. Apparently, combined with

567
00:39:25,320 --> 00:39:29,280
Speaker 2: processing power, they upped their accuracy from seventy five percent

568
00:39:29,320 --> 00:39:30,440
Speaker 2: to ninety five percent.

569
00:39:32,080 --> 00:39:39,799
Speaker 1: Wow, well it's working for better or for worse in

570
00:39:39,840 --> 00:39:47,319
Speaker 1: some cases. Yeah. Yeah. The franchiser behind the twenty nine

571
00:39:47,560 --> 00:39:52,160
Speaker 1: Dominoes operating in Italy file for bankruptcy in twenty twenty two.

572
00:39:52,400 --> 00:39:55,879
Speaker 1: They were all hit hard by the pandemic and then

573
00:39:56,120 --> 00:39:59,480
Speaker 1: traditional pizzerias adopting delivery models.

574
00:40:00,000 --> 00:40:05,440
Speaker 2: Oh yeah, sure, sure, but the company was still booming elsewhere.

575
00:40:05,880 --> 00:40:10,520
Speaker 2: That same year, they opened this highly automated dough and

576
00:40:10,640 --> 00:40:14,560
Speaker 2: products facility I think mostly dough in Indiana that cost

577
00:40:14,680 --> 00:40:18,879
Speaker 2: some fifty million dollars to build. It can create enough

578
00:40:18,960 --> 00:40:21,760
Speaker 2: dough in a day to make eighty eight thousand pizzas.

579
00:40:22,960 --> 00:40:27,160
Speaker 2: Also interesting, the Doe's shipped fresh, not frozen, because they

580
00:40:27,200 --> 00:40:31,239
Speaker 2: wanted to continue proofing slowly, but continue proofing on the

581
00:40:31,280 --> 00:40:32,840
Speaker 2: way from factory to store.

582
00:40:36,680 --> 00:40:43,120
Speaker 1: Or Yeah. Over the past ten.

583
00:40:43,000 --> 00:40:46,160
Speaker 2: Years, they've been playing and he said a little bit earlier,

584
00:40:46,160 --> 00:40:48,880
Speaker 2: but they've been playing with different platforms from which customers

585
00:40:48,880 --> 00:40:52,760
Speaker 2: can order pizzas. There's been support on Twitter, Facebook, Messenger,

586
00:40:53,120 --> 00:40:59,520
Speaker 2: Google Home, and smart TVs. Today they offer text message ordering.

587
00:41:00,120 --> 00:41:03,000
Speaker 2: They've paired with Amazon to allow ordering through Alexa, and

588
00:41:03,080 --> 00:41:06,160
Speaker 2: with Apple to provide ordering functions on the Apple Watch

589
00:41:06,400 --> 00:41:11,480
Speaker 2: and Apple CarPlay devices. This branch of their business is

590
00:41:11,520 --> 00:41:21,040
Speaker 2: called Anywhere a n y ware Anywhere clever, especially clever

591
00:41:21,120 --> 00:41:23,200
Speaker 2: because like look y'all, like, this is not just a

592
00:41:23,280 --> 00:41:26,520
Speaker 2: service that allows more orders to come in, although that

593
00:41:26,680 --> 00:41:29,600
Speaker 2: is a perk, this is also a field of data

594
00:41:29,600 --> 00:41:33,879
Speaker 2: to harvest from right like anything else that they're gleaning from.

595
00:41:33,880 --> 00:41:39,120
Speaker 2: Whatever device you use is of use. One of their

596
00:41:39,120 --> 00:41:42,880
Speaker 2: digital infrastructure partners claims that they're working with some seventeen

597
00:41:43,080 --> 00:41:44,840
Speaker 2: terabytes of data.

598
00:41:47,680 --> 00:41:55,080
Speaker 1: The numbers in this episode are off the chart. My

599
00:41:55,280 --> 00:41:59,280
Speaker 1: brain was not prepared, y'all.

600
00:41:59,480 --> 00:42:02,319
Speaker 2: I I grew up with five and a quarter inch

601
00:42:02,320 --> 00:42:07,040
Speaker 2: floppy discs. This seventeen terabytes doesn't mean anything to me.

602
00:42:08,800 --> 00:42:14,120
Speaker 1: No, it feels like a super villain. You know, they

603
00:42:14,239 --> 00:42:21,080
Speaker 1: have like the whole space where she's just towering supercomputers.

604
00:42:22,760 --> 00:42:32,880
Speaker 3: Oh hmmm, all right, well, uh uh, speaking of I guess.

605
00:42:33,640 --> 00:42:37,680
Speaker 2: During a twenty twenty four investor earnings call, the CEO

606
00:42:37,840 --> 00:42:42,160
Speaker 2: reported that that they're algorithms. Let them start making pizzas

607
00:42:42,280 --> 00:42:47,680
Speaker 2: before people actually press the place order button, because their

608
00:42:47,719 --> 00:42:51,480
Speaker 2: algorithms can tell when it's a sure enough thing, just

609
00:42:51,640 --> 00:42:52,800
Speaker 2: go ahead and start cooking.

610
00:42:54,040 --> 00:42:59,759
Speaker 1: That is wild. That is wild because I am someone

611
00:42:59,800 --> 00:43:02,239
Speaker 1: who gets cravings a lot, and I'll like start in

612
00:43:02,400 --> 00:43:05,600
Speaker 1: order and then I and then back off. Yeah. I

613
00:43:05,640 --> 00:43:09,560
Speaker 1: wonder if they would call it correctly. They probably know you.

614
00:43:09,600 --> 00:43:18,960
Speaker 2: They probably know your browsing habits or you know, like somos.

615
00:43:17,360 --> 00:43:20,040
Speaker 1: I've been perceived by dominos.

616
00:43:23,760 --> 00:43:28,520
Speaker 2: Oh but you know, like there's still there, there are

617
00:43:28,640 --> 00:43:32,480
Speaker 2: still ways that they can innovate. Case in point, they

618
00:43:32,560 --> 00:43:39,160
Speaker 2: didn't actually debut a stuffed crust pizza until twenty twenty five. Wow,

619
00:43:39,520 --> 00:43:43,520
Speaker 2: I know, right, like Pizza Hut led the way with

620
00:43:43,640 --> 00:43:48,440
Speaker 2: that in like the nineteen nineties, and I totally assumed

621
00:43:48,440 --> 00:43:51,000
Speaker 2: that every pizza place did that. But yeah, Dominoes was

622
00:43:51,040 --> 00:43:54,040
Speaker 2: apparently just like, yeah, it's only a phase for like

623
00:43:54,400 --> 00:44:02,200
Speaker 2: three decades, thirty years old, brought out of it, and

624
00:44:02,239 --> 00:44:05,879
Speaker 2: then eventually, like someone in analytics and insights was like, no, really, guys,

625
00:44:05,880 --> 00:44:06,680
Speaker 2: we should be doing this.

626
00:44:08,080 --> 00:44:16,360
Speaker 1: So stuffed crust pizza. Yeah. Wow, I could honestly just

627
00:44:16,760 --> 00:44:23,120
Speaker 1: look into and now I'm sounding like Dumbino's customers ordering

628
00:44:23,160 --> 00:44:28,360
Speaker 1: habits because I fascinated if if having the stuffed crust

629
00:44:28,400 --> 00:44:31,719
Speaker 1: option are not on a menu was enough that they

630
00:44:31,840 --> 00:44:36,880
Speaker 1: noticed a ding like people are turning to other places

631
00:44:36,880 --> 00:44:38,920
Speaker 1: because we don't have the stuffed crust option.

632
00:44:39,480 --> 00:44:41,440
Speaker 2: Yeah. I'm not totally sure. I was reading one of

633
00:44:41,520 --> 00:44:43,759
Speaker 2: their kind of like press releases about the whole thing,

634
00:44:43,960 --> 00:44:49,560
Speaker 2: and it sounded more like an upsell situation from the

635
00:44:49,560 --> 00:44:51,680
Speaker 2: way that it was reading. But but it might have

636
00:44:51,760 --> 00:44:54,520
Speaker 2: it might have been lost sales, like oh you don't

637
00:44:54,560 --> 00:44:56,000
Speaker 2: you don't have that. I thought you did have the

638
00:44:56,040 --> 00:44:58,080
Speaker 2: own well, never mind, I'm going to go to the

639
00:44:58,080 --> 00:44:58,719
Speaker 2: place it has it.

640
00:44:59,640 --> 00:45:10,240
Speaker 1: I can't get my stuffed crust that I'm out. Wow.

641
00:45:11,200 --> 00:45:13,240
Speaker 1: Well it's been a fascinating ride.

642
00:45:14,080 --> 00:45:19,680
Speaker 2: Yes, oh yeah, yeah, and I would would you would

643
00:45:19,920 --> 00:45:26,320
Speaker 2: you share one fun fact about Tom with with the listeners, Uh,

644
00:45:26,560 --> 00:45:30,239
Speaker 2: the the one, the one about the sports team?

645
00:45:30,320 --> 00:45:39,799
Speaker 1: Yes, yes, I share too briefly, so number one. I

646
00:45:39,880 --> 00:45:43,279
Speaker 1: wanted to do this one, but it was too complicated,

647
00:45:43,920 --> 00:45:47,760
Speaker 1: too complicated. Maybe it's too strong, but uh. He wanted

648
00:45:47,800 --> 00:45:51,000
Speaker 1: to build a tower, a leaning tower of pizza, okay,

649
00:45:51,040 --> 00:45:56,480
Speaker 1: and he wanted it on Their headquarters are in ann Arbor, Michigan,

650
00:45:57,320 --> 00:46:02,960
Speaker 1: and he wanted this structure. And he was a big

651
00:46:03,000 --> 00:46:09,640
Speaker 1: fan of the right, the people who inherited from the rights,

652
00:46:10,120 --> 00:46:12,799
Speaker 1: Oh okay, And so he went to them and they

653
00:46:12,800 --> 00:46:14,560
Speaker 1: were going to do it, and it was a gold

654
00:46:14,960 --> 00:46:19,160
Speaker 1: like leaning tower, but they had left because they thought

655
00:46:19,200 --> 00:46:23,160
Speaker 1: it was not it was beneath beneath them, and then

656
00:46:23,200 --> 00:46:27,239
Speaker 1: they brought he brought in. Somebody else also left. And

657
00:46:27,600 --> 00:46:29,960
Speaker 1: from what I understand, the reason I didn't include it

658
00:46:30,000 --> 00:46:32,160
Speaker 1: is because I was kind of confused by the resolution.

659
00:46:32,800 --> 00:46:34,560
Speaker 1: From what I understand, it never got built, but there

660
00:46:34,600 --> 00:46:37,960
Speaker 1: was a scale model that was eventually put up, but

661
00:46:38,000 --> 00:46:43,440
Speaker 1: you can look it up and it's it's like gold

662
00:46:43,560 --> 00:46:48,279
Speaker 1: and Yeah. But the fact Lauren was alluding to is

663
00:46:48,320 --> 00:46:54,200
Speaker 1: that from for a brief period of time, he owned

664
00:46:54,400 --> 00:47:02,439
Speaker 1: the Tigers football team h and he eventually sold it

665
00:47:02,760 --> 00:47:06,840
Speaker 1: because he was a devout Catholic and thought it was

666
00:47:06,920 --> 00:47:09,759
Speaker 1: sinful how much he wanted people to pay attention to him.

667
00:47:09,880 --> 00:47:13,160
Speaker 1: Oh wow, Okay, okay, But the person who bought it

668
00:47:13,200 --> 00:47:17,360
Speaker 1: was the owner of Little Caesar's Pizza. That's my favorite

669
00:47:17,360 --> 00:47:20,080
Speaker 1: part because what am I to make of that? Is

670
00:47:20,120 --> 00:47:24,280
Speaker 1: that a rivalry? Yeah? Well, what's happening?

671
00:47:24,320 --> 00:47:29,640
Speaker 2: There was this a vindictive sports team purchase? Because I

672
00:47:29,640 --> 00:47:31,080
Speaker 2: feel like that happens a lot.

673
00:47:32,440 --> 00:47:35,640
Speaker 1: I believe you're correct. But it was just so strange

674
00:47:35,640 --> 00:47:37,399
Speaker 1: to be reading his biography and it was like, oh,

675
00:47:37,440 --> 00:47:40,680
Speaker 1: he once owned this football team and then the owner

676
00:47:40,719 --> 00:47:44,319
Speaker 1: of Little Caesar's bought it. I was like, m I

677
00:47:44,360 --> 00:47:49,520
Speaker 1: think there's more to this than than meets the eye. Okay,

678
00:47:49,560 --> 00:47:53,200
Speaker 1: So I just realized I've been saying football team. It

679
00:47:53,320 --> 00:47:57,200
Speaker 1: is the Detroit Tigers baseball team in question here. I

680
00:47:57,239 --> 00:47:59,480
Speaker 1: am so sorry. I'm sure some of you have already

681
00:47:59,520 --> 00:48:06,919
Speaker 1: sent themis I am not generally a sportsperson. But yes,

682
00:48:07,040 --> 00:48:11,759
Speaker 1: the Detroit Tigers a baseball team. Uh, is what we're

683
00:48:11,800 --> 00:48:16,520
Speaker 1: talking about here. Like I said, fascinating fellow. You can

684
00:48:16,560 --> 00:48:20,000
Speaker 1: look him up. Oh in the lost dream of the

685
00:48:20,120 --> 00:48:25,440
Speaker 1: Leaning Tower of Pizza. Yeah, a lot a dream. I

686
00:48:25,560 --> 00:48:29,440
Speaker 1: think he wanted the offices to actually be in there. Wow.

687
00:48:29,800 --> 00:48:33,799
Speaker 2: Oh okay, See I was picturing like statuary, you know,

688
00:48:34,040 --> 00:48:37,480
Speaker 2: I was not picturing a functional building.

689
00:48:39,239 --> 00:48:41,879
Speaker 1: I think at one stage at least you mentioned this

690
00:48:41,920 --> 00:48:43,520
Speaker 1: is where offices are going to be.

691
00:48:45,880 --> 00:48:50,680
Speaker 2: All right, yeah, yeah, yeah, I love that for him

692
00:48:50,719 --> 00:48:51,240
Speaker 2: to be honest.

693
00:48:52,760 --> 00:48:59,040
Speaker 1: Yeah yeah. Oh well, I guess that's what we have

694
00:48:59,120 --> 00:49:04,280
Speaker 1: to say about Domina for now. I think we've captured

695
00:49:04,440 --> 00:49:07,440
Speaker 1: the energy, the kind of care energy of Dominoes for

696
00:49:07,480 --> 00:49:10,680
Speaker 1: this one. But listeners really please write in about this.

697
00:49:11,120 --> 00:49:15,440
Speaker 2: Oh yeah, if you have nostalgic memories, if you have strong,

698
00:49:15,760 --> 00:49:17,600
Speaker 2: noyed opinions.

699
00:49:18,120 --> 00:49:21,840
Speaker 1: He played the games, you played the games, yes, And

700
00:49:21,880 --> 00:49:23,839
Speaker 1: what's going on around the world, what's going on?

701
00:49:23,920 --> 00:49:29,680
Speaker 2: Yes talking, yeah, Dominoes or any other pizza situation. Just

702
00:49:29,920 --> 00:49:35,040
Speaker 2: tell us more about pizza. Yes, but yes, we do

703
00:49:35,200 --> 00:49:37,600
Speaker 2: already have some listener mail for you, and we're going

704
00:49:37,600 --> 00:49:38,960
Speaker 2: to get into that as soon as we get back

705
00:49:39,000 --> 00:49:41,719
Speaker 2: from one more quick break for a word from our sponsors.

706
00:49:52,560 --> 00:49:55,480
Speaker 1: And we're back. Thank you, sponsor, Yes, thank you, and

707
00:49:55,520 --> 00:50:03,600
Speaker 1: we're back with listener pits of time thirty minutes or less. Okay,

708
00:50:06,160 --> 00:50:10,720
Speaker 1: Johnny wrote, greetings from across the Alabama state line. Leichi

709
00:50:11,160 --> 00:50:13,600
Speaker 1: are a favorite of mine, and in my experience, the

710
00:50:13,680 --> 00:50:16,880
Speaker 1: tacab World market is a reliable place for fresh light

711
00:50:16,960 --> 00:50:21,000
Speaker 1: chi acquisition, as well as the canned variety. Failing that,

712
00:50:21,160 --> 00:50:23,759
Speaker 1: Kasou Guy and I hope I'm pronouncing that correctly, and

713
00:50:24,000 --> 00:50:27,799
Speaker 1: Peeler's Leichi gummies aren't too terribly difficult to track down

714
00:50:28,280 --> 00:50:31,640
Speaker 1: from most Asian specialty markets as well as five below.

715
00:50:32,280 --> 00:50:35,680
Speaker 1: The kasou Guy gummies are, in my opinion, a superior

716
00:50:35,840 --> 00:50:40,279
Speaker 1: replication of their light, almost floral bouquet of note, and

717
00:50:40,320 --> 00:50:45,320
Speaker 1: I suppose to briefly toot my proverbial horn. I recently

718
00:50:45,400 --> 00:50:48,560
Speaker 1: had a story featured in the No Sleep podcast titled

719
00:50:48,680 --> 00:50:54,200
Speaker 1: Peelers Club, including the Fruit. Probably best not to think

720
00:50:54,320 --> 00:50:57,080
Speaker 1: too hard about the implications of that title if you're

721
00:50:57,160 --> 00:51:01,880
Speaker 1: squeamish about body heart. In any case, here's an excerpt.

722
00:51:03,640 --> 00:51:07,120
Speaker 1: I would later discover Leichi such a delight. Pulling free

723
00:51:07,120 --> 00:51:10,560
Speaker 1: and unmarred white fruit and separating it from the gently

724
00:51:10,640 --> 00:51:13,840
Speaker 1: textured shell, and then the bullet shaped pit was a

725
00:51:13,880 --> 00:51:19,000
Speaker 1: true joy, delicate, fragrant, worth the trouble. I look forward

726
00:51:19,040 --> 00:51:22,920
Speaker 1: to hearing about your own tactile arch unveiling experiences in

727
00:51:23,000 --> 00:51:27,759
Speaker 1: the not do distant future. Oh, I'm really intrigued by this.

728
00:51:27,920 --> 00:51:29,680
Speaker 1: I am a little nervous, all right. Oh.

729
00:51:29,719 --> 00:51:32,680
Speaker 2: I love body horror though, So that's that's that's fine

730
00:51:32,719 --> 00:51:35,880
Speaker 2: by me. I mean, I'm I'm right there, I'm right there.

731
00:51:36,080 --> 00:51:40,160
Speaker 2: And uh, if if anyone else has watched the film,

732
00:51:40,160 --> 00:51:43,080
Speaker 2: we need to talk about Kevin feel like yeah, yeah,

733
00:51:43,120 --> 00:51:47,400
Speaker 2: similar vibes, similar vibes great, but yeah hi hi waving

734
00:51:47,480 --> 00:51:51,920
Speaker 2: waving at Alabama vaguely and yeah, Decab World Market is

735
00:51:51,920 --> 00:51:55,239
Speaker 2: a great one for sure. That is the first one

736
00:51:55,280 --> 00:51:57,160
Speaker 2: of the first places in town that I would check.

737
00:51:57,800 --> 00:52:04,640
Speaker 1: Ah. But good, good good gummy rex as well. Thank you, Yes, yes,

738
00:52:05,560 --> 00:52:09,719
Speaker 1: I'm excited to see what my own experience shall be. Uh,

739
00:52:10,120 --> 00:52:14,000
Speaker 1: tactile like gee experience. But yes, thank you for the

740
00:52:14,040 --> 00:52:16,440
Speaker 1: recommendations all around.

741
00:52:17,960 --> 00:52:21,600
Speaker 2: Yes and uh and congrats on getting that story and

742
00:52:21,640 --> 00:52:27,120
Speaker 2: in no sleep yeah, yes, Mary wrote, how am I

743
00:52:27,200 --> 00:52:32,160
Speaker 2: older than gummy worms. Coffin sized gummy bear best measurement ever.

744
00:52:32,400 --> 00:52:34,719
Speaker 2: I would be buried in one if I could, but know.

745
00:52:34,719 --> 00:52:36,960
Speaker 1: That isn't a possibility. D and D.

746
00:52:37,320 --> 00:52:39,400
Speaker 2: I hope this makes it into a new campaign. The

747
00:52:39,440 --> 00:52:41,200
Speaker 2: small human is now into D and D and I

748
00:52:41,239 --> 00:52:43,640
Speaker 2: told her about it for her DM days. A proud

749
00:52:43,719 --> 00:52:47,680
Speaker 2: NERD slash geek mom. Disney Gummy Bear's animated show was

750
00:52:47,719 --> 00:52:49,799
Speaker 2: one of my favorites. I think I liked them because

751
00:52:49,840 --> 00:52:51,840
Speaker 2: they never got a whole movie, so the story was

752
00:52:51,840 --> 00:52:52,879
Speaker 2: always moving ahead an.

753
00:52:52,760 --> 00:52:53,680
Speaker 1: Episode at a time.

754
00:52:54,080 --> 00:52:56,480
Speaker 2: I'm amazed that they weren't more popular than they were

755
00:52:56,520 --> 00:52:59,239
Speaker 2: because it was a fun show. The theme song lives

756
00:52:59,239 --> 00:53:01,320
Speaker 2: in my head, Rent Free Forever Sam as Lauren, I

757
00:53:01,360 --> 00:53:02,160
Speaker 2: have to think was Lauren?

758
00:53:02,280 --> 00:53:02,839
Speaker 1: It was Hi.

759
00:53:03,640 --> 00:53:07,160
Speaker 2: I remember the roadkill gummies and did eat them in

760
00:53:07,239 --> 00:53:09,440
Speaker 2: high school. I used to love eating gummy bears in

761
00:53:09,480 --> 00:53:12,640
Speaker 2: a very peculiar way. I would open the bag, line

762
00:53:12,719 --> 00:53:14,400
Speaker 2: up all the gummy bears along the top of my

763
00:53:14,440 --> 00:53:18,200
Speaker 2: desk near the pencil holder divot, reorganize them into a

764
00:53:18,239 --> 00:53:20,759
Speaker 2: pattern of color order, and begin to eat them from

765
00:53:20,840 --> 00:53:23,080
Speaker 2: the left to the right. I would eat all the

766
00:53:23,120 --> 00:53:27,000
Speaker 2: heads first, placing them back into the order, then the feet,

767
00:53:27,080 --> 00:53:29,600
Speaker 2: and then the rest. I would get quite a few

768
00:53:29,600 --> 00:53:32,479
Speaker 2: concerned looks from other students, and usually the teacher would

769
00:53:32,480 --> 00:53:35,000
Speaker 2: just smile at me because they knew me. I was

770
00:53:35,080 --> 00:53:37,840
Speaker 2: left alone by anyone looking to pick a fight after this,

771
00:53:38,080 --> 00:53:41,080
Speaker 2: so that was a plus in writing this, I've never

772
00:53:41,120 --> 00:53:43,239
Speaker 2: realized how gross it was to do this on a

773
00:53:43,320 --> 00:53:46,240
Speaker 2: desk that saw so many kids and never got cleaned.

774
00:53:46,640 --> 00:53:49,120
Speaker 2: It might explain my current immune system, which helps me

775
00:53:49,239 --> 00:53:50,080
Speaker 2: rarely get sick.

776
00:53:50,719 --> 00:53:51,200
Speaker 1: I told my.

777
00:53:51,239 --> 00:53:54,160
Speaker 2: Small human the story and she said did you really

778
00:53:54,480 --> 00:53:57,279
Speaker 2: to which my other half said yes, as she did

779
00:53:57,600 --> 00:54:00,120
Speaker 2: because he saw me do it a few times. I

780
00:54:00,120 --> 00:54:02,640
Speaker 2: currently love gummies that don't have gelatin in them because

781
00:54:02,680 --> 00:54:05,400
Speaker 2: my body has decided it hates that. I want a

782
00:54:05,440 --> 00:54:09,080
Speaker 2: soft inside but not sticky gummy which can be smashed

783
00:54:09,120 --> 00:54:13,319
Speaker 2: between my fingers for a very satisfying feel before being eaten. Yep,

784
00:54:13,600 --> 00:54:17,680
Speaker 2: I'm still weird, as I've aged. Pet tex is Lynn,

785
00:54:17,920 --> 00:54:21,120
Speaker 2: who put her paws in my shoes. I swear she

786
00:54:21,120 --> 00:54:24,000
Speaker 2: would wear them if she could. She also lays claim

787
00:54:24,080 --> 00:54:28,040
Speaker 2: to all jackets on the couch. Dante has decided he

788
00:54:28,080 --> 00:54:30,360
Speaker 2: loves paper and must have a pile of it to

789
00:54:30,480 --> 00:54:36,799
Speaker 2: lay on at all times. And yes, yes, attached are

790
00:54:37,000 --> 00:54:44,080
Speaker 2: photos of two truly glorious cats. Lynn is on a jacket,

791
00:54:44,200 --> 00:54:48,359
Speaker 2: napping as only a cat who's stolen your clothes can nap,

792
00:54:48,560 --> 00:54:52,280
Speaker 2: just so content and really beautiful orange black and white

793
00:54:52,560 --> 00:54:58,000
Speaker 2: patterning on linn there and then and then Dante is

794
00:54:58,320 --> 00:55:04,799
Speaker 2: a handsome fluf who is just encased in in in

795
00:55:04,840 --> 00:55:06,000
Speaker 2: like gift wrapping paper.

796
00:55:07,040 --> 00:55:07,400
Speaker 1: Just uh.

797
00:55:07,680 --> 00:55:11,080
Speaker 2: He's he's made a little play cave of it for himself,

798
00:55:12,200 --> 00:55:15,359
Speaker 2: and he he looks like he's willing to defend that

799
00:55:15,440 --> 00:55:16,720
Speaker 2: cave fiercely.

800
00:55:19,640 --> 00:55:27,280
Speaker 1: Very pretty pretty cave. Oh and a pretty cat.

801
00:55:27,400 --> 00:55:29,680
Speaker 2: Oh my goodness, he's got a pretty little white bib

802
00:55:29,760 --> 00:55:32,359
Speaker 2: and little tabby tabby patterning on.

803
00:55:32,520 --> 00:55:35,040
Speaker 1: The rest of his face and little little white socks.

804
00:55:35,160 --> 00:55:39,920
Speaker 1: Oh my goodness. Yes, thank you. How's always for the

805
00:55:39,920 --> 00:55:44,400
Speaker 1: pet teck? Yes, yes, and thank you for your many

806
00:55:44,440 --> 00:55:48,959
Speaker 1: thoughts about gummies. Yes, the preferences. I love them.

807
00:55:49,760 --> 00:55:52,240
Speaker 2: I love that you remember this ritual with the gummy

808
00:55:52,280 --> 00:55:55,839
Speaker 2: bears at your school desk. That that is, that is

809
00:55:55,880 --> 00:55:56,720
Speaker 2: in your head.

810
00:55:56,800 --> 00:56:00,759
Speaker 1: I love it. And yeah that's real gross, that's super gross.

811
00:56:03,480 --> 00:56:04,560
Speaker 1: Yeah it is.

812
00:56:05,000 --> 00:56:07,160
Speaker 2: But you know, hey, yeah, if you if you rarely

813
00:56:07,200 --> 00:56:09,359
Speaker 2: get sick. Now, then you're doing something right.

814
00:56:10,320 --> 00:56:16,080
Speaker 1: Yeah, and also apparently frightened the kids enough to leave

815
00:56:16,120 --> 00:56:24,360
Speaker 1: you be look at what she does with the gummies. Nope, no,

816
00:56:24,520 --> 00:56:28,799
Speaker 1: that's quite fantastic. I really really like that. And I

817
00:56:28,840 --> 00:56:32,400
Speaker 1: like that you still have your your certain textures you

818
00:56:32,480 --> 00:56:40,600
Speaker 1: want specificity. Like we said, I appreciate it strong preferences always, always,

819
00:56:40,880 --> 00:56:45,000
Speaker 1: and and I love that you're you're small. Human is

820
00:56:45,200 --> 00:56:48,319
Speaker 1: gonna it's getting into D and D. Yeah, be a

821
00:56:48,400 --> 00:56:53,440
Speaker 1: d N. That's so exciting. Oh my goodness. Yeah, I concentrations.

822
00:56:54,040 --> 00:56:59,799
Speaker 1: Gummy bear is a good a good D and D trap. Right,

823
00:57:00,719 --> 00:57:03,760
Speaker 1: that's like a gelatinous cube button cute bear form.

824
00:57:03,920 --> 00:57:08,000
Speaker 2: Yeah, oh yeah, very upsetting.

825
00:57:10,800 --> 00:57:14,040
Speaker 1: Watch out, Lauren, Oh.

826
00:57:14,040 --> 00:57:21,880
Speaker 2: No it never give your DM ideas.

827
00:57:21,840 --> 00:57:28,840
Speaker 1: Too late. Well, thank you so much to both of

828
00:57:28,920 --> 00:57:30,640
Speaker 1: these listeners for writing in. If you would like to

829
00:57:30,640 --> 00:57:32,720
Speaker 1: write to us, you can or email us hello at

830
00:57:32,720 --> 00:57:35,200
Speaker 1: saborpod dot com. We're also on social media.

831
00:57:35,280 --> 00:57:38,720
Speaker 2: You can find us on Instagram and blue Sky at

832
00:57:38,720 --> 00:57:40,640
Speaker 2: saber pod and we do hope to hear from you.

833
00:57:40,960 --> 00:57:43,960
Speaker 2: Savor is a production of iHeartRadio. For more podcasts from

834
00:57:43,960 --> 00:57:47,360
Speaker 2: my Heart Radio, you can visit the iHeartRadio, app, Apple podcasts,

835
00:57:47,440 --> 00:57:50,040
Speaker 2: or wherever you listen to your favorite shows. Thanks as

836
00:57:50,040 --> 00:57:53,000
Speaker 2: always to our super producers Dylan Fagan and Andrew Howard.

837
00:57:53,320 --> 00:57:55,120
Speaker 2: Thanks to you for listening, and we hope that lots

838
00:57:55,160 --> 00:57:56,600
Speaker 2: more good things are coming your way.