1 00:00:00,120 --> 00:00:05,080 Speaker 1: This Day in History Class is a production of iHeartRadio. 2 00:00:05,440 --> 00:00:09,200 Speaker 1: Hello and welcome to This Day in History Class, a 3 00:00:09,320 --> 00:00:12,559 Speaker 1: show for those who can never know enough about history. 4 00:00:13,480 --> 00:00:16,800 Speaker 1: I'm Gabe Lucier, and today we're looking at a red 5 00:00:16,920 --> 00:00:20,480 Speaker 1: letter moment in retail history, the day when the suburban 6 00:00:20,560 --> 00:00:24,880 Speaker 1: shopping mall leveled up and became a full blown tourist destination. 7 00:00:33,479 --> 00:00:38,280 Speaker 1: The day was August eleventh, nineteen ninety two. The Mall 8 00:00:38,320 --> 00:00:42,720 Speaker 1: of America had its grand opening in Bloomington, Minnesota. It 9 00:00:42,920 --> 00:00:46,479 Speaker 1: estimated one hundred and fifty thousand shoppers turned out to 10 00:00:46,479 --> 00:00:49,680 Speaker 1: get a look at the nation's largest indoor shopping mall, 11 00:00:50,080 --> 00:00:53,080 Speaker 1: and with a footprint of over five million square feet, 12 00:00:53,320 --> 00:00:56,840 Speaker 1: there was definitely a lot to see. The mall's public 13 00:00:56,920 --> 00:01:01,120 Speaker 1: walkways alone formed a three mile loop, but visitors would 14 00:01:01,200 --> 00:01:03,560 Speaker 1: have to walk much more than that if they wanted 15 00:01:03,560 --> 00:01:06,520 Speaker 1: to check out all three hundred and thirty stores or 16 00:01:06,560 --> 00:01:09,560 Speaker 1: pay a visit to the mall's Camp Snoopy amusement park. 17 00:01:10,440 --> 00:01:13,319 Speaker 1: The Mall of America was so big, in fact, that 18 00:01:13,400 --> 00:01:16,559 Speaker 1: it was even assigned its own ZIP code five five 19 00:01:16,640 --> 00:01:21,520 Speaker 1: four two five in case you're curious. In nineteen fifty six, 20 00:01:21,680 --> 00:01:26,240 Speaker 1: America's first modern shopping mall opened in the city of Idina, Minnesota, 21 00:01:26,600 --> 00:01:31,039 Speaker 1: just outside of Minneapolis. It was designed by Austrian American 22 00:01:31,160 --> 00:01:34,440 Speaker 1: architect Victor Kruon and was meant to address the local 23 00:01:34,480 --> 00:01:37,560 Speaker 1: residents demand for a temperate place to shop in the winter, 24 00:01:38,120 --> 00:01:40,480 Speaker 1: one where they wouldn't have to brave the coal to 25 00:01:40,560 --> 00:01:44,880 Speaker 1: visit different stores. Gruin's design was an immediate hit with 26 00:01:44,959 --> 00:01:48,400 Speaker 1: the public, and for the next three decades, similar shopping 27 00:01:48,440 --> 00:01:52,040 Speaker 1: malls sprang up all over the country. It seems fitting, 28 00:01:52,080 --> 00:01:54,880 Speaker 1: then that the king of shopping malls was built in 29 00:01:54,920 --> 00:01:57,559 Speaker 1: the state that kicked off the trend in the first place. 30 00:01:58,480 --> 00:02:00,919 Speaker 1: The future site of the Mall of am America became 31 00:02:00,960 --> 00:02:04,440 Speaker 1: available in nineteen eighty two when the Minnesota Twins and 32 00:02:04,560 --> 00:02:08,960 Speaker 1: Vikings relocated from the Metropolitan Stadium in Bloomington to the 33 00:02:09,000 --> 00:02:14,160 Speaker 1: newly opened Hubert H. Humphrey Metrodome in downtown Minneapolis. The 34 00:02:14,240 --> 00:02:17,079 Speaker 1: team's move came as a blow to the city's economy, 35 00:02:17,200 --> 00:02:21,600 Speaker 1: but it also created a remarkable development opportunity, freeing up 36 00:02:21,680 --> 00:02:26,079 Speaker 1: seventy eight acres of prime real estate. Three years later, 37 00:02:26,320 --> 00:02:29,359 Speaker 1: the Bloomington Port Authority bought the site of the former 38 00:02:29,440 --> 00:02:34,120 Speaker 1: stadium and began accepting proposals for new development. The winning 39 00:02:34,200 --> 00:02:37,880 Speaker 1: submission was the Mall of America, an idea pitched by 40 00:02:37,919 --> 00:02:42,839 Speaker 1: the Triple Five Group, a conglomerate based in Canada. Developers 41 00:02:42,880 --> 00:02:45,760 Speaker 1: broke ground on the ambitious project in the summer of 42 00:02:45,840 --> 00:02:49,760 Speaker 1: nineteen eighty nine. In construction wound up taking three years 43 00:02:49,919 --> 00:02:54,760 Speaker 1: and more than six hundred and fifty million dollars to complete. Finally, 44 00:02:54,960 --> 00:02:57,800 Speaker 1: after several months of build up in the press, the 45 00:02:57,840 --> 00:03:00,680 Speaker 1: Mall of America opened its doors for the first time 46 00:03:00,919 --> 00:03:05,359 Speaker 1: on August eleventh, nineteen ninety two. More than ten thousand 47 00:03:05,400 --> 00:03:08,519 Speaker 1: employees reported to work that day, but they were nearly 48 00:03:08,560 --> 00:03:11,920 Speaker 1: outnumbered by the thousands of eager customers who lined up 49 00:03:11,919 --> 00:03:17,240 Speaker 1: outside hours before opening. Eventually, the crowd grew so large 50 00:03:17,320 --> 00:03:20,600 Speaker 1: that it became a safety concern, and mall's staff decided 51 00:03:20,600 --> 00:03:23,320 Speaker 1: to open thirty five minutes ahead of schedule just to 52 00:03:23,400 --> 00:03:27,560 Speaker 1: keep the peace. Shoppers counted down the last ten seconds 53 00:03:27,760 --> 00:03:31,480 Speaker 1: and then charged through the doors, cheering and shouting. One 54 00:03:31,560 --> 00:03:35,600 Speaker 1: woman from California had actually timed her family's vacation to 55 00:03:35,680 --> 00:03:39,440 Speaker 1: coincide with the mall's opening, and according to the Pioneer Press, 56 00:03:39,760 --> 00:03:44,160 Speaker 1: she wasn't disappointed either. It's more magnificent than I thought, 57 00:03:44,480 --> 00:03:47,560 Speaker 1: she told reporters. It gives you a sense of being 58 00:03:47,600 --> 00:03:51,040 Speaker 1: proud to be an American. It's shopping, but there's something 59 00:03:51,120 --> 00:03:55,480 Speaker 1: here for everybody. She was certainly right on that last point, 60 00:03:55,760 --> 00:03:58,840 Speaker 1: as the mall built itself not only is America's largest 61 00:03:58,840 --> 00:04:02,840 Speaker 1: shopping mall, but at its largest entertainment complex as well. 62 00:04:03,520 --> 00:04:07,760 Speaker 1: It boasted an indoor amusement park, an aquarium, a movie theater, 63 00:04:08,120 --> 00:04:11,600 Speaker 1: even a wedding chapel. Of course, for those who weren't 64 00:04:11,600 --> 00:04:14,480 Speaker 1: looking to get hitched or ride a roller coaster, there 65 00:04:14,480 --> 00:04:18,400 Speaker 1: were also three hundred plus stores to shop in. The 66 00:04:18,480 --> 00:04:23,560 Speaker 1: mall was anchored by retail stalwarts like Macy's, Nordstrom, Bloomingdale's, 67 00:04:23,560 --> 00:04:27,000 Speaker 1: and Sears, and it featured no shortage of clothing, music, 68 00:04:27,040 --> 00:04:31,000 Speaker 1: and bookstores either. But it also had some rather eclectic 69 00:04:31,080 --> 00:04:35,440 Speaker 1: specialty shops, including one called Bare Bones, where shoppers could 70 00:04:35,480 --> 00:04:39,080 Speaker 1: find everything from full scale replicas of animal skulls to 71 00:04:39,200 --> 00:04:43,239 Speaker 1: detailed charts of the human digestive system. The perfect place 72 00:04:43,279 --> 00:04:45,479 Speaker 1: to score a last minute gift on your way to 73 00:04:45,520 --> 00:04:49,360 Speaker 1: your niece's birthday party at Camp Snoopy. The mall was 74 00:04:49,400 --> 00:04:52,920 Speaker 1: equipped with more than twelve thousand parking spaces, but it 75 00:04:52,960 --> 00:04:55,320 Speaker 1: was still tough to find a spot on opening day, 76 00:04:56,160 --> 00:05:00,400 Speaker 1: many people wisely opted for public transit instead. In fact, 77 00:05:00,560 --> 00:05:04,080 Speaker 1: it was reported that by four pm, nearly six thousand 78 00:05:04,120 --> 00:05:06,800 Speaker 1: people had taken the bus to the mall, and since 79 00:05:06,839 --> 00:05:11,440 Speaker 1: demand remained steady throughout the evening, Metropolitan Transit Commission wound 80 00:05:11,520 --> 00:05:16,400 Speaker 1: up running extra buses to prevent overcrowding. Despite all the frenzy, 81 00:05:16,640 --> 00:05:21,440 Speaker 1: police and mall officials reported no major problems. Shoppers complained 82 00:05:21,440 --> 00:05:24,240 Speaker 1: about long lines and heavy traffic, and more than a 83 00:05:24,240 --> 00:05:28,200 Speaker 1: few got lost or fatigued while exploring the sprawling complex, 84 00:05:28,600 --> 00:05:32,039 Speaker 1: but all in all, the opening went rather smoothly. The 85 00:05:32,080 --> 00:05:35,840 Speaker 1: biggest issue, according to retailers, was that most people did 86 00:05:35,880 --> 00:05:39,880 Speaker 1: more looking than buying, and while its not conclusive evidence, 87 00:05:40,120 --> 00:05:43,599 Speaker 1: one shopping bag count performed that day found that only 88 00:05:43,680 --> 00:05:46,760 Speaker 1: one in every ten people had actually made a purchase. 89 00:05:47,560 --> 00:05:51,599 Speaker 1: Luckily for developers, that trend eventually changed as more and 90 00:05:51,680 --> 00:05:55,839 Speaker 1: more tourists began adding the mall to their itinerary. Today, 91 00:05:56,040 --> 00:05:58,840 Speaker 1: more than thirty years later, the average out of towner 92 00:05:58,880 --> 00:06:01,800 Speaker 1: spends about one hundred and sixty two dollars per visit 93 00:06:01,839 --> 00:06:04,600 Speaker 1: to the Mall of America, and more than forty two 94 00:06:04,760 --> 00:06:09,320 Speaker 1: million people visit each year. Despite the challenges posed by 95 00:06:09,360 --> 00:06:12,839 Speaker 1: online shopping in the COVID nineteen pandemic, the Mall of 96 00:06:12,880 --> 00:06:17,200 Speaker 1: America is still drawing huge crowds today. It also still 97 00:06:17,200 --> 00:06:19,799 Speaker 1: holds the record as the largest mall in the country, 98 00:06:20,279 --> 00:06:22,800 Speaker 1: though it's worth noting it's not the largest mall in 99 00:06:22,839 --> 00:06:27,040 Speaker 1: the world, or even in North America. The latter distinction 100 00:06:27,240 --> 00:06:30,800 Speaker 1: belongs to the West Edmonton Mall in Alberta, Canada, and 101 00:06:30,880 --> 00:06:33,719 Speaker 1: wouldn't you know it, that one is also owned and 102 00:06:33,800 --> 00:06:37,880 Speaker 1: operated by Triple five. If you're planning your own visit 103 00:06:37,920 --> 00:06:40,400 Speaker 1: to the Mall of America, keep in mind there have 104 00:06:40,560 --> 00:06:43,760 Speaker 1: been some changes since opening day. For one thing, the 105 00:06:43,839 --> 00:06:47,080 Speaker 1: mall is now even larger, with more than five hundred 106 00:06:47,120 --> 00:06:51,520 Speaker 1: retail stores and two built in hotels. Also, while it 107 00:06:51,640 --> 00:06:55,400 Speaker 1: still has an indoor amusement park, Camp Snoopy is long gone, 108 00:06:55,640 --> 00:06:58,960 Speaker 1: and the space is currently occupied by a Nickelodeon themed 109 00:06:59,000 --> 00:07:04,120 Speaker 1: park called Nickelodeon Universe. Oh and bad news if you 110 00:07:04,160 --> 00:07:06,640 Speaker 1: are hoping to tie the knot over in Orange Julius. 111 00:07:06,960 --> 00:07:10,320 Speaker 1: The mall's famous Chapel of Love is sadly no longer 112 00:07:10,360 --> 00:07:13,280 Speaker 1: with us. It closed for good in twenty twenty two, 113 00:07:13,640 --> 00:07:17,120 Speaker 1: after hosting the weddings of more than eighty three hundred couples, 114 00:07:17,520 --> 00:07:19,800 Speaker 1: some of whom may still be lost in the mall 115 00:07:19,880 --> 00:07:26,000 Speaker 1: together even now. I'm Gabe Lucier, and hopefully you now 116 00:07:26,080 --> 00:07:29,640 Speaker 1: know a little more about history today than you did yesterday. 117 00:07:30,480 --> 00:07:33,160 Speaker 1: If you have a second and you're so inclined, consider 118 00:07:33,240 --> 00:07:36,720 Speaker 1: keeping up with us on Twitter, Facebook, and Instagram. You 119 00:07:36,760 --> 00:07:41,080 Speaker 1: can find us at TDI HC Show. You can also 120 00:07:41,240 --> 00:07:44,080 Speaker 1: rate and review the show on Apple Podcast, or you 121 00:07:44,080 --> 00:07:46,840 Speaker 1: can get in touch directly by writing to This Day 122 00:07:47,160 --> 00:07:51,560 Speaker 1: at iHeartMedia dot com. Thanks to Chandler Mays for producing 123 00:07:51,560 --> 00:07:54,080 Speaker 1: the show, and thank you for listening. I'll see you 124 00:07:54,120 --> 00:07:58,040 Speaker 1: back here again tomorrow for another day in history class. 125 00:08:00,080 --> 00:08:02,240 Speaker 1: The Pater Patter Pick, the p