1 00:00:00,720 --> 00:00:04,600 Speaker 1: This is Bloomberg Business of Sports. The world changing and 2 00:00:04,640 --> 00:00:06,440 Speaker 1: what are the things we can do to transform our 3 00:00:06,480 --> 00:00:09,600 Speaker 1: business and engage our fans globally in different ways. People 4 00:00:09,600 --> 00:00:12,400 Speaker 1: are using their name and likeness to create more opportunities, 5 00:00:12,480 --> 00:00:15,520 Speaker 1: more stakes and companies in order to turn the organization around, 6 00:00:15,560 --> 00:00:17,279 Speaker 1: we had to turn it around not only just on 7 00:00:17,440 --> 00:00:20,959 Speaker 1: baseball operations side, but other business operations side well, and 8 00:00:21,079 --> 00:00:23,079 Speaker 1: any other sport is very difficult, but I like to 9 00:00:23,079 --> 00:00:26,560 Speaker 1: blug my horizons and be able to expand. Sports need 10 00:00:26,600 --> 00:00:29,720 Speaker 1: to be consumed live and not to the big competitive 11 00:00:29,760 --> 00:00:33,800 Speaker 1: advantage for intial property holders of sports content in the 12 00:00:33,880 --> 00:00:39,160 Speaker 1: media landscape. Bloomberg Business of Sports from Bloomberg Radio. Everyone, 13 00:00:39,159 --> 00:00:41,600 Speaker 1: I'm Jason Kelly, and I'm Mike Lynch and I'm Michael 14 00:00:41,640 --> 00:00:43,880 Speaker 1: bar Over the next hour, we will explore the big 15 00:00:43,960 --> 00:00:46,199 Speaker 1: money issues in the world of sports and talk to 16 00:00:46,360 --> 00:00:48,400 Speaker 1: some of the biggest players in the industry. And coming 17 00:00:48,479 --> 00:00:52,680 Speaker 1: up we speak with p g A Tour Commissioner j Monahan. Absolutely, 18 00:00:52,720 --> 00:00:55,080 Speaker 1: we're really looking forward to that. It's a great time 19 00:00:55,120 --> 00:00:57,680 Speaker 1: to be catching up with Jay given everything that's going 20 00:00:57,720 --> 00:01:00,760 Speaker 1: on with the game of golf going global. Getting some 21 00:01:00,880 --> 00:01:03,520 Speaker 1: details around what's going to happen with this tie up 22 00:01:03,520 --> 00:01:06,800 Speaker 1: with the European Tour and looking ahead to a very 23 00:01:06,840 --> 00:01:10,640 Speaker 1: exciting season, and a lot of folks are tending toward 24 00:01:10,680 --> 00:01:13,320 Speaker 1: golf these days, both watching end planes. We'll get into 25 00:01:13,319 --> 00:01:15,840 Speaker 1: all of that, that's all straight ahead, but before we 26 00:01:15,880 --> 00:01:17,920 Speaker 1: get to that, let's talk about what's been going on 27 00:01:18,360 --> 00:01:20,959 Speaker 1: in the world of sports. You know, we only get 28 00:01:21,000 --> 00:01:23,160 Speaker 1: a chance to talk about it every two years, I 29 00:01:23,200 --> 00:01:25,640 Speaker 1: guess in normal times. So let's talk a little bit 30 00:01:26,120 --> 00:01:29,360 Speaker 1: about the Olympics if we can. Guys, you know, the 31 00:01:29,480 --> 00:01:33,520 Speaker 1: ratings are down. It's been a mess on the broadcast 32 00:01:33,720 --> 00:01:37,400 Speaker 1: linear streaming side. I was listening to something this morning 33 00:01:37,640 --> 00:01:40,360 Speaker 1: talking about how people are disappointed that they can't get 34 00:01:40,360 --> 00:01:43,559 Speaker 1: everything they want on Peacock, that this was a big 35 00:01:44,120 --> 00:01:46,360 Speaker 1: promise that you'd be able to go to this streamer 36 00:01:46,400 --> 00:01:49,880 Speaker 1: and it would be great for that. But on a 37 00:01:49,960 --> 00:01:54,520 Speaker 1: positive news front, Olympians are getting to earn a little 38 00:01:54,520 --> 00:01:57,360 Speaker 1: bit of money via social media echoes of what we've 39 00:01:57,400 --> 00:01:59,480 Speaker 1: seen in the n I L world in the n 40 00:01:59,560 --> 00:02:03,480 Speaker 1: C double A Lynchy. So this is at least a 41 00:02:03,600 --> 00:02:08,480 Speaker 1: first step because there's a rule change that basically allows 42 00:02:08,560 --> 00:02:11,200 Speaker 1: them to to leverage social media make a little money. 43 00:02:11,400 --> 00:02:14,359 Speaker 1: The window opens and the window closes very rapidly if 44 00:02:14,360 --> 00:02:16,680 Speaker 1: you're an Olympian, and this is the one time they 45 00:02:16,680 --> 00:02:19,160 Speaker 1: have the world stage where all the eyes eyeballs of 46 00:02:19,160 --> 00:02:21,760 Speaker 1: the world are supposed to be on them. So I 47 00:02:21,840 --> 00:02:24,960 Speaker 1: say good for them. They have so many things working 48 00:02:25,000 --> 00:02:28,359 Speaker 1: against them over there, of course no fans, so anything 49 00:02:28,400 --> 00:02:30,000 Speaker 1: they can get out of this, I tip my cap 50 00:02:30,040 --> 00:02:32,720 Speaker 1: to them. And I of all the you know, summer 51 00:02:32,760 --> 00:02:35,239 Speaker 1: and winter games that I've been watching since I've been alive, 52 00:02:35,280 --> 00:02:37,680 Speaker 1: I think this is the most challenging for everybody involved. 53 00:02:37,720 --> 00:02:40,440 Speaker 1: All right, Well, a lot of numbers getting thrown around 54 00:02:40,960 --> 00:02:44,000 Speaker 1: in the world of investing when it comes to sports. 55 00:02:44,560 --> 00:02:48,400 Speaker 1: Let's talk a little bit about football, the real football, 56 00:02:48,960 --> 00:02:52,880 Speaker 1: the Spanish league La Liga. It is getting a big 57 00:02:52,919 --> 00:02:56,800 Speaker 1: investment Lynchy from private equity. We talk a lot about 58 00:02:57,440 --> 00:03:00,360 Speaker 1: big rich guys and big rich firms buying tea. Now 59 00:03:00,440 --> 00:03:03,800 Speaker 1: they're buying stakes in leagues. This is echoes of the 60 00:03:03,840 --> 00:03:06,520 Speaker 1: Super League in many ways, trying to prop up the 61 00:03:06,520 --> 00:03:09,799 Speaker 1: finances make a little bit more money. I am fascinated 62 00:03:09,960 --> 00:03:12,920 Speaker 1: by this move. Yeah, CBC Capital Partners is go to 63 00:03:13,120 --> 00:03:16,040 Speaker 1: uh they will be worth three billion dollars and they 64 00:03:16,040 --> 00:03:19,160 Speaker 1: will have ten percent of the commercial interests of lad Liga, 65 00:03:19,440 --> 00:03:22,840 Speaker 1: and the money specifically has to be spent in certain manners. 66 00:03:23,040 --> 00:03:26,959 Speaker 1: Um seventy of the money has to be geared toward infrastructure, 67 00:03:27,520 --> 00:03:31,959 Speaker 1: UH stadium improvements, training facilities improvements, fifteen percent on player 68 00:03:32,000 --> 00:03:35,360 Speaker 1: acquisitions and on debt. And we all know that because 69 00:03:35,360 --> 00:03:38,760 Speaker 1: of the pandemic, many of all the stadiums in Europe 70 00:03:38,760 --> 00:03:42,560 Speaker 1: were empty last year, so many of these franchises are 71 00:03:42,640 --> 00:03:45,120 Speaker 1: cash poor. But I can't can you imagine this? This 72 00:03:45,200 --> 00:03:47,920 Speaker 1: is you know, we're thinking, Okay, this is over in Europe. Okay, 73 00:03:47,960 --> 00:03:50,760 Speaker 1: it doesn't really affect us here. Think of a company 74 00:03:50,800 --> 00:03:53,760 Speaker 1: coming in and buying ten percent of the National Football 75 00:03:53,800 --> 00:03:57,360 Speaker 1: League and sort of having power over someone telling Jerry 76 00:03:57,440 --> 00:04:00,360 Speaker 1: Jones how he can improve his training facility, but you 77 00:04:00,400 --> 00:04:03,280 Speaker 1: can't use the money to for player acquisitions. It would 78 00:04:03,280 --> 00:04:06,120 Speaker 1: be unheard of over here, but it's certainly welcome over 79 00:04:06,160 --> 00:04:08,320 Speaker 1: in Europe. And the course that they're they're still beating 80 00:04:08,320 --> 00:04:11,040 Speaker 1: the drum over there, faintly, if ever, but still beating 81 00:04:11,080 --> 00:04:13,520 Speaker 1: the drum to try to get this super League up 82 00:04:13,520 --> 00:04:15,560 Speaker 1: and going. I know, we get sick and tired of 83 00:04:15,560 --> 00:04:18,280 Speaker 1: talking about this, but I gotta bring it up now 84 00:04:18,320 --> 00:04:21,520 Speaker 1: with the Delta variant out there, what happens? I mean, yes, 85 00:04:21,600 --> 00:04:25,880 Speaker 1: you're putting this money into La Liga. But if the 86 00:04:25,880 --> 00:04:28,920 Speaker 1: Delta variant kicks up all over again and we got 87 00:04:28,920 --> 00:04:31,960 Speaker 1: to cancel everything all over again, is this going to 88 00:04:32,040 --> 00:04:34,400 Speaker 1: be money lost? What's going to happen? All right? Back 89 00:04:34,440 --> 00:04:37,559 Speaker 1: at home, as we wrap up this conversation, we gotta 90 00:04:37,680 --> 00:04:43,799 Speaker 1: talk a little the King and Mellow after that's five 91 00:04:43,920 --> 00:04:49,880 Speaker 1: change and put over big fuck it. That's what I said. 92 00:04:49,880 --> 00:04:51,960 Speaker 1: I'm tell the basketball want the ball to go to 93 00:04:52,640 --> 00:04:55,520 Speaker 1: He's going to get a shot. So that won't be 94 00:04:55,600 --> 00:05:00,440 Speaker 1: happening in the same way next year, gentlemen, except maybe 95 00:05:00,440 --> 00:05:04,800 Speaker 1: at the Lakers practice facility there in El Segundo. Because Melo, 96 00:05:04,920 --> 00:05:07,320 Speaker 1: Lebron James, they came into the league, same year, same 97 00:05:07,400 --> 00:05:10,480 Speaker 1: draft class. They're very good friends. Now they're going to 98 00:05:10,560 --> 00:05:14,960 Speaker 1: be teammates. The Lakers are stacking it up. They are 99 00:05:15,080 --> 00:05:17,560 Speaker 1: making a run next year. Is spending a whole lot 100 00:05:17,560 --> 00:05:21,360 Speaker 1: of money recruiting candidly on a relative basis, a bunch 101 00:05:21,360 --> 00:05:25,080 Speaker 1: of old guys to make one big title run. Mellow, 102 00:05:25,440 --> 00:05:28,560 Speaker 1: you know, joining up with not just Lebron, but Russell 103 00:05:28,600 --> 00:05:33,200 Speaker 1: Westbrook and another handful of big names. Of course, Anthony Davis, 104 00:05:33,240 --> 00:05:36,160 Speaker 1: a young guy already there with the Lakers. But Lynch e, 105 00:05:36,600 --> 00:05:39,320 Speaker 1: this is business now as usual. It feels like in 106 00:05:39,320 --> 00:05:41,360 Speaker 1: the NBA, just go for it. You know, it's almost 107 00:05:41,360 --> 00:05:43,800 Speaker 1: like going down to the playground, will you buck? Upside said, 108 00:05:43,800 --> 00:05:46,080 Speaker 1: you pick your team, and then you know, the bully 109 00:05:46,120 --> 00:05:48,640 Speaker 1: in the playground gets his way and gets his team, 110 00:05:48,680 --> 00:05:50,960 Speaker 1: and then you won't you play a game of one 111 00:05:50,960 --> 00:05:53,840 Speaker 1: and you know it's six and you get shattered. That's 112 00:05:53,839 --> 00:05:55,839 Speaker 1: pretty much what's going on in real life here in 113 00:05:55,839 --> 00:05:59,280 Speaker 1: the NBA. That feels like a very specific example, Lyncha, 114 00:05:59,400 --> 00:06:04,000 Speaker 1: yoga stuff do. Yeah, yeah, you know. I was the 115 00:06:04,080 --> 00:06:06,400 Speaker 1: I was the insignificant right fielder when they bucked up 116 00:06:06,400 --> 00:06:10,320 Speaker 1: side for for baseball. But this what it feels like. 117 00:06:10,360 --> 00:06:12,920 Speaker 1: It's it feels like, you know, forget about the draft. Okay, 118 00:06:13,000 --> 00:06:14,920 Speaker 1: the draft is fine, we got this rookie, but listen, 119 00:06:14,920 --> 00:06:17,000 Speaker 1: the real deal is going to come. When I started 120 00:06:17,000 --> 00:06:19,479 Speaker 1: coordinating and he did it, and down in Miami, Lebron, 121 00:06:19,560 --> 00:06:21,480 Speaker 1: you did it in Cleveland, he's doing in Los Angeles 122 00:06:21,560 --> 00:06:25,000 Speaker 1: right now, they're doing it in Brooklyn. So you know, 123 00:06:25,080 --> 00:06:27,159 Speaker 1: it's it's it's kind of too bad. But you know, 124 00:06:27,320 --> 00:06:31,240 Speaker 1: the the rich get richer and the mighty getting mightier. Yeah, yeah, 125 00:06:31,560 --> 00:06:34,839 Speaker 1: we'll see. I mean it does, it does speak to 126 00:06:35,040 --> 00:06:39,640 Speaker 1: bar I think the fact that increasingly it's about the 127 00:06:39,680 --> 00:06:42,120 Speaker 1: players and not the teams. And I think you're going 128 00:06:42,160 --> 00:06:44,760 Speaker 1: to see a lot of shifting fan allegiances, which is 129 00:06:45,120 --> 00:06:47,680 Speaker 1: I think, you know, maybe foreign to to those of 130 00:06:47,760 --> 00:06:50,240 Speaker 1: us at a certain age who you know, came up 131 00:06:50,279 --> 00:06:54,520 Speaker 1: really rooting for a specific team. Uh. The NBA has 132 00:06:54,680 --> 00:06:59,080 Speaker 1: really taken this to the extreme in terms of so 133 00:06:59,240 --> 00:07:02,120 Speaker 1: much player movement. And if you think about how many 134 00:07:02,240 --> 00:07:04,880 Speaker 1: times I mean, even what Lynch you just said that 135 00:07:05,160 --> 00:07:09,960 Speaker 1: you know, Lebron has you know, potentially is gonna already 136 00:07:10,000 --> 00:07:14,280 Speaker 1: has won three championships with three different teams. Are championships 137 00:07:14,320 --> 00:07:17,560 Speaker 1: with three different teams, multiple championships and uh and now 138 00:07:17,600 --> 00:07:20,360 Speaker 1: obviously going for another ring there in l A and 139 00:07:20,480 --> 00:07:24,840 Speaker 1: that pursuit of the big goat conversation. But it's a 140 00:07:24,840 --> 00:07:27,160 Speaker 1: different world for sure. Well, you hit the nail on 141 00:07:27,200 --> 00:07:29,800 Speaker 1: the head when you talk about now it's about players. 142 00:07:30,040 --> 00:07:34,160 Speaker 1: And let's put it this way. This Los Angeles Lakers team, 143 00:07:34,520 --> 00:07:37,280 Speaker 1: they don't lack experience. I'm gonna give you some ages 144 00:07:37,360 --> 00:07:40,480 Speaker 1: here of the big names that people will know. Camara 145 00:07:40,640 --> 00:07:44,200 Speaker 1: y Anthony thirty seven years old, Lebron James thirty six 146 00:07:44,280 --> 00:07:48,280 Speaker 1: years old, Mark Assault thirty six years old, Trevor Ariza 147 00:07:48,440 --> 00:07:52,240 Speaker 1: thirty six years old, The White Howard thirty five years old, 148 00:07:52,320 --> 00:07:55,280 Speaker 1: Russell Westbrook thirty two years old. You see where I'm 149 00:07:55,320 --> 00:07:59,680 Speaker 1: going here. This is you know those names, and but 150 00:08:00,000 --> 00:08:03,840 Speaker 1: everybody is is thirty and above for the most part. 151 00:08:03,880 --> 00:08:08,200 Speaker 1: The youngest name that will draw the fans Anthony Davis, 152 00:08:08,280 --> 00:08:12,840 Speaker 1: the Brow East eight. So I mean it's the players 153 00:08:12,960 --> 00:08:16,720 Speaker 1: are well known and probably out of all the NBA 154 00:08:16,880 --> 00:08:19,680 Speaker 1: teams out there, people are going to be drawn to 155 00:08:19,760 --> 00:08:22,760 Speaker 1: this because they know the names, yeah, absolutely well. And 156 00:08:22,760 --> 00:08:25,440 Speaker 1: and the Mellow I think the I mean Mellow is 157 00:08:25,480 --> 00:08:28,960 Speaker 1: an obvious future Hall of Famer. Um. I think people 158 00:08:28,960 --> 00:08:32,120 Speaker 1: will look forward to that storyline of him and Lebron 159 00:08:32,280 --> 00:08:35,400 Speaker 1: playing together. So you're exactly right, good for business, good 160 00:08:35,400 --> 00:08:38,319 Speaker 1: for ratings, and uh you know, good for the veterans 161 00:08:38,840 --> 00:08:41,120 Speaker 1: among us. So there you go. So let's get to 162 00:08:41,160 --> 00:08:44,000 Speaker 1: this week's interview. Delighted to be joined by p g 163 00:08:44,120 --> 00:08:47,080 Speaker 1: A Tour Commissioner Jay Monahan, Let's jump right into some 164 00:08:47,160 --> 00:08:52,679 Speaker 1: news this week, Jay, the schedules released and maybe most importantly, 165 00:08:52,720 --> 00:08:56,040 Speaker 1: this big alliance that you guys announced late last year 166 00:08:56,800 --> 00:08:59,480 Speaker 1: that involves Europe. Tell us about what we're gonna see 167 00:08:59,480 --> 00:09:03,400 Speaker 1: that's new and a friend in golf coming up. Yes, 168 00:09:03,880 --> 00:09:06,120 Speaker 1: First of all, great to be with the three of you, 169 00:09:06,480 --> 00:09:09,120 Speaker 1: and UH, thank you for your interests in the great 170 00:09:09,120 --> 00:09:12,319 Speaker 1: game of golf on the PGA Tour and for us, 171 00:09:12,800 --> 00:09:15,680 Speaker 1: UH to your point, we we announced our strategic alliance 172 00:09:15,720 --> 00:09:19,920 Speaker 1: with the European Tour last November. UM, you know, and 173 00:09:19,960 --> 00:09:22,400 Speaker 1: for those that don't follow the game of golf for 174 00:09:22,480 --> 00:09:25,480 Speaker 1: the PGA Tour as closely we have you know long 175 00:09:25,520 --> 00:09:29,680 Speaker 1: been both competitors and partners, and in the interests of 176 00:09:29,720 --> 00:09:33,800 Speaker 1: both organizations and really for the overall game, we felt 177 00:09:33,840 --> 00:09:36,760 Speaker 1: like coming together in the form of an alliance was 178 00:09:36,800 --> 00:09:40,600 Speaker 1: an important step. We did so, UH in the middle 179 00:09:40,679 --> 00:09:44,640 Speaker 1: of our two thousand, twenty two twenty one season, and 180 00:09:44,679 --> 00:09:48,080 Speaker 1: so we've just recently announced our our schedule for next 181 00:09:48,200 --> 00:09:51,440 Speaker 1: year and UH, for anyone that's looking at that schedule, 182 00:09:51,480 --> 00:09:55,959 Speaker 1: you'll see three h three important editions, starting with the 183 00:09:56,160 --> 00:09:58,840 Speaker 1: Genesis Scottish Open, the PGA Tour will have a co 184 00:09:59,000 --> 00:10:01,920 Speaker 1: sanctioned event with the European Tour in Scotland the week 185 00:10:01,960 --> 00:10:06,160 Speaker 1: before the Open Championship, essentially with with the field split 186 00:10:06,240 --> 00:10:09,560 Speaker 1: between PGA Tour and European Tour players. And over those 187 00:10:09,600 --> 00:10:13,559 Speaker 1: two weeks, both of the Barber Saal Championship and the 188 00:10:13,600 --> 00:10:16,600 Speaker 1: Baracuta Championship here in the States on the PGA Tour 189 00:10:16,640 --> 00:10:20,280 Speaker 1: schedule will have fifty European Tour players competing in both 190 00:10:20,320 --> 00:10:23,480 Speaker 1: of those events. And so at those three events you'll 191 00:10:23,480 --> 00:10:27,480 Speaker 1: have PGA Tour members and European Tour members competing for 192 00:10:27,679 --> 00:10:31,320 Speaker 1: FedEx Cup and Race to Dubai Points. And I think 193 00:10:31,360 --> 00:10:34,640 Speaker 1: what's what what What really is important to understand here 194 00:10:34,679 --> 00:10:37,040 Speaker 1: is I think this is an important first step for 195 00:10:37,120 --> 00:10:40,040 Speaker 1: our alliance. It's an indication of the power of what 196 00:10:40,080 --> 00:10:42,880 Speaker 1: we can do together. And uh, you know, we're going 197 00:10:42,880 --> 00:10:45,319 Speaker 1: to continue to make certain that we're thinking about ways 198 00:10:45,360 --> 00:10:47,679 Speaker 1: to benefit all of our fans around the world, but 199 00:10:47,760 --> 00:10:50,200 Speaker 1: both memberships as well, and you're gonna show off the 200 00:10:51,320 --> 00:10:55,040 Speaker 1: portion of your schedule with a new nine year domestic 201 00:10:55,160 --> 00:11:01,160 Speaker 1: media rights agreement including Viacom, CBS, Comcast, NBC, and ESPN. 202 00:11:01,360 --> 00:11:04,760 Speaker 1: And that's the name of the game. Getting the media 203 00:11:04,880 --> 00:11:08,680 Speaker 1: rights and getting the game out there. Yeah, it really is. 204 00:11:08,760 --> 00:11:11,480 Speaker 1: And go back a couple of years. We we prior 205 00:11:11,559 --> 00:11:15,480 Speaker 1: to the announcements that we made on March nine of 206 00:11:15,559 --> 00:11:19,480 Speaker 1: two thousand twenty on our domestic media arrangements through two 207 00:11:19,520 --> 00:11:23,120 Speaker 1: thousand thirty, were very fortunate to continue our long standing 208 00:11:23,160 --> 00:11:26,800 Speaker 1: partnerships with with NBC and the Golf Channel as well 209 00:11:26,840 --> 00:11:29,160 Speaker 1: as CBS, and then to be able to take a 210 00:11:29,200 --> 00:11:32,560 Speaker 1: product that we've created, p G A Tour Live, move 211 00:11:32,640 --> 00:11:35,760 Speaker 1: that to ESPN plus uh, and then also to have 212 00:11:35,800 --> 00:11:39,120 Speaker 1: a partnership with Discovery around the world. I think that 213 00:11:39,120 --> 00:11:42,480 Speaker 1: that gives us the opportunity to, you know, to have 214 00:11:42,640 --> 00:11:46,120 Speaker 1: continue to have the strongest platform for the world's best players, 215 00:11:46,160 --> 00:11:50,640 Speaker 1: create more value in that platform. We've significantly expanded, you know, 216 00:11:50,760 --> 00:11:54,640 Speaker 1: hours of coverage. Essentially Thursday through Sunday, you can watch 217 00:11:54,720 --> 00:11:59,000 Speaker 1: and follow PGA Tour Golf from seven am to six 218 00:11:59,120 --> 00:12:01,840 Speaker 1: or seven pm to ending on the day. And UH, 219 00:12:01,920 --> 00:12:04,280 Speaker 1: you know, we feel like this schedule when you look 220 00:12:04,320 --> 00:12:08,080 Speaker 1: at it, you know, you're seeing an increase in player 221 00:12:08,160 --> 00:12:10,800 Speaker 1: comprehensive earnings, which is, you know, which is the largest 222 00:12:10,840 --> 00:12:13,640 Speaker 1: increase we've had year over year, uh, in the history 223 00:12:13,640 --> 00:12:15,760 Speaker 1: of this organization, and I think it's uh, I think 224 00:12:15,800 --> 00:12:18,920 Speaker 1: it's it's It's certainly bodes well for PGA tours we 225 00:12:18,960 --> 00:12:22,320 Speaker 1: go forward. When we think about watching golf, we call 226 00:12:22,400 --> 00:12:30,720 Speaker 1: that Lynchy goes horizontal. It's exactly what I was just 227 00:12:30,760 --> 00:12:32,720 Speaker 1: going to bring up. I said, you know, I'm looking 228 00:12:32,760 --> 00:12:35,480 Speaker 1: this is like a mini version of the NFL's scheduled 229 00:12:35,520 --> 00:12:38,000 Speaker 1: revealed because there's a lot of action going on in 230 00:12:38,080 --> 00:12:41,080 Speaker 1: social media right now. But if the other guy, like me, 231 00:12:41,200 --> 00:12:44,160 Speaker 1: that's horizontal after he shot ninety two on Saturday or 232 00:12:44,160 --> 00:12:47,040 Speaker 1: Sunday morning, it comes home. What what does this mean 233 00:12:47,040 --> 00:12:50,360 Speaker 1: for the average golf fan if he clicks on you know, CBS, 234 00:12:50,480 --> 00:12:53,000 Speaker 1: NBC was ever carrying the the event of the week, 235 00:12:53,320 --> 00:12:55,040 Speaker 1: you know, in terms of in terms of what it 236 00:12:55,600 --> 00:12:59,440 Speaker 1: what it means, I think first and foremost, we have UM. 237 00:12:59,440 --> 00:13:01,600 Speaker 1: When you look at this portfolio of partners, we have 238 00:13:01,679 --> 00:13:05,240 Speaker 1: the best media companies in the world that support the 239 00:13:05,280 --> 00:13:09,319 Speaker 1: PGA Tour. And we are a global tour, a global 240 00:13:09,440 --> 00:13:14,480 Speaker 1: organization with a global membership ninety eight players representing twenty 241 00:13:14,559 --> 00:13:19,000 Speaker 1: nine countries and territories. And so as a fan, UM, 242 00:13:19,160 --> 00:13:22,560 Speaker 1: you can whether it's watching it on television, following US 243 00:13:22,600 --> 00:13:27,959 Speaker 1: through our social media platforms, following us through our apps. Um, 244 00:13:28,000 --> 00:13:31,880 Speaker 1: you know, there's an opportunity to to engage with the 245 00:13:31,920 --> 00:13:35,960 Speaker 1: PGA Tour virtually all hours of the day. And I 246 00:13:36,040 --> 00:13:39,240 Speaker 1: think that we're starting these new arrangements and ultimately, Mike, 247 00:13:39,280 --> 00:13:41,280 Speaker 1: I think the way to look at is you're going 248 00:13:41,360 --> 00:13:43,600 Speaker 1: to see us continue to innovate in a way that's 249 00:13:43,640 --> 00:13:46,960 Speaker 1: benefiting all of our all of our fans, someone like 250 00:13:47,040 --> 00:13:49,480 Speaker 1: yourself that has shot ninety two and wants to sit 251 00:13:49,720 --> 00:13:51,160 Speaker 1: on the couch at the end of the day, to 252 00:13:51,200 --> 00:13:53,560 Speaker 1: all the young fans that continue to come into our game, 253 00:13:54,240 --> 00:13:57,240 Speaker 1: uh in huge numbers. You know, it's always been interesting 254 00:13:57,280 --> 00:13:59,560 Speaker 1: to see the evolution, at least to me of you 255 00:13:59,600 --> 00:14:02,360 Speaker 1: know who, as sponsoring tournaments, you have had some movement 256 00:14:02,840 --> 00:14:05,520 Speaker 1: um in and out. Are there any sort of trends 257 00:14:05,600 --> 00:14:08,040 Speaker 1: underneath that that you see in terms of either the 258 00:14:08,040 --> 00:14:11,960 Speaker 1: types of companies or you know, how they're activating at 259 00:14:12,000 --> 00:14:15,280 Speaker 1: different tournaments that that reflects the growth of the game 260 00:14:15,520 --> 00:14:19,840 Speaker 1: or maybe some different directions. Well, I think if you 261 00:14:20,400 --> 00:14:22,720 Speaker 1: when you look at our you know, when you look 262 00:14:22,720 --> 00:14:25,760 Speaker 1: at our two thousand one, two thousand, twenty two schedule, 263 00:14:26,440 --> 00:14:28,560 Speaker 1: I think it's interesting to note that we've added two 264 00:14:28,560 --> 00:14:32,720 Speaker 1: new title sponsors in for to net in Worldwide Technology 265 00:14:33,240 --> 00:14:37,560 Speaker 1: at in Napa and at Mayacoba, respectively, So two technology 266 00:14:37,600 --> 00:14:40,880 Speaker 1: companies into that position. Uh. And then you look at 267 00:14:41,080 --> 00:14:44,080 Speaker 1: you know, you look at the breadth and the diversity 268 00:14:44,440 --> 00:14:48,440 Speaker 1: of industry from a sponsorship standpoint, and I think the 269 00:14:48,480 --> 00:14:50,840 Speaker 1: thing to take away from it is you go back 270 00:14:50,920 --> 00:14:54,040 Speaker 1: fifteen twenty years in time and you looked at this 271 00:14:54,640 --> 00:14:57,520 Speaker 1: schedule and it was had a high percentage of financial 272 00:14:57,520 --> 00:15:01,680 Speaker 1: institutions and automotive companies. And as the game has expanded, 273 00:15:01,720 --> 00:15:04,400 Speaker 1: more industries have come into our sport and therefore taken, 274 00:15:05,000 --> 00:15:09,240 Speaker 1: you know, taken these important title positions. And I would 275 00:15:09,280 --> 00:15:12,360 Speaker 1: also say that, you know, as we as we all 276 00:15:12,400 --> 00:15:19,400 Speaker 1: continue to make our way through this pandemic um you know, companies, companies, UH, 277 00:15:19,720 --> 00:15:24,080 Speaker 1: fans of any sport, of of of any industry, we're 278 00:15:24,080 --> 00:15:27,640 Speaker 1: all we're all trying to align with organizations with a purpose. 279 00:15:28,320 --> 00:15:31,360 Speaker 1: And the p g A tour since its inception two 280 00:15:31,440 --> 00:15:33,760 Speaker 1: years ago, we raised two hundred million dollars a hundred 281 00:15:33,760 --> 00:15:36,800 Speaker 1: and sixty million. As we work through the pandemic, we 282 00:15:36,880 --> 00:15:39,920 Speaker 1: make a huge impact in the communities where we play 283 00:15:39,960 --> 00:15:44,240 Speaker 1: our sport. Conveys UH its values. I think in a 284 00:15:44,320 --> 00:15:48,720 Speaker 1: really really powerful way the way our players comport themselves. 285 00:15:49,200 --> 00:15:52,280 Speaker 1: So I think right now the world needs more love, 286 00:15:52,360 --> 00:15:54,600 Speaker 1: the world's need, the world needs more purpose. In this 287 00:15:54,680 --> 00:15:58,840 Speaker 1: model that is now fifty years plus running UM, I 288 00:15:58,880 --> 00:16:01,360 Speaker 1: think sets us up very well to continue on the 289 00:16:01,440 --> 00:16:05,160 Speaker 1: growth pattern that we're on, and we take those responsibilities 290 00:16:05,280 --> 00:16:08,840 Speaker 1: very seriously because we're you think about it when we 291 00:16:08,920 --> 00:16:11,160 Speaker 1: move into We were in Memphis this week with the 292 00:16:11,160 --> 00:16:14,360 Speaker 1: FedEx Ain't You Championship at w g C, and we're 293 00:16:14,360 --> 00:16:17,720 Speaker 1: invited guests in every community where we play. The last 294 00:16:17,720 --> 00:16:20,240 Speaker 1: two players, we've raised seven million dollars for FedEx Ain't 295 00:16:20,280 --> 00:16:24,240 Speaker 1: You Research Hospital UM, and we have to make certain 296 00:16:24,280 --> 00:16:27,480 Speaker 1: that we're we're making an impact in those communities were 297 00:16:27,520 --> 00:16:32,040 Speaker 1: growing that impact UM and that not only do you know, 298 00:16:32,480 --> 00:16:35,560 Speaker 1: not only do we not only are we invited back, 299 00:16:35,600 --> 00:16:38,800 Speaker 1: but we're continuing to demonstrate how special this model is 300 00:16:38,920 --> 00:16:41,400 Speaker 1: and getting more people behind. And this must have really 301 00:16:41,480 --> 00:16:43,760 Speaker 1: hurt you a little bit when the schedule came out. 302 00:16:44,120 --> 00:16:46,240 Speaker 1: You know, you cut your teeth on the Deutsche Bank 303 00:16:46,280 --> 00:16:48,880 Speaker 1: among other great events you had, but no events in 304 00:16:48,920 --> 00:16:52,080 Speaker 1: New York or or Massachusetts outside of the Open. Do 305 00:16:52,120 --> 00:16:54,000 Speaker 1: you see golf coming back to the greater New York 306 00:16:54,040 --> 00:16:59,720 Speaker 1: area or the Massachusetts area outside of the Open next year? Absolutely? 307 00:16:59,800 --> 00:17:01,960 Speaker 1: I I think when you look at when you look 308 00:17:02,000 --> 00:17:05,439 Speaker 1: at the schedule for two thousand, twenty one and twenty two, 309 00:17:05,560 --> 00:17:09,840 Speaker 1: it's a point in time. And so for us UM, 310 00:17:09,880 --> 00:17:12,680 Speaker 1: you know, our our partner in New York, we're playing 311 00:17:12,680 --> 00:17:14,680 Speaker 1: at Liberty National here in just a few weeks to 312 00:17:14,760 --> 00:17:18,080 Speaker 1: kick off our FedEx Cup playoffs. Our partner in Northern 313 00:17:18,080 --> 00:17:22,320 Speaker 1: Trust was not going to continue. Our largest partner is FedEx. 314 00:17:22,400 --> 00:17:24,520 Speaker 1: They have been the sponsor of the w g C. 315 00:17:24,760 --> 00:17:27,200 Speaker 1: To be able to have FedEx kick off the FedEx 316 00:17:27,240 --> 00:17:30,400 Speaker 1: Cup playoffs at TPC South, when of course we've played 317 00:17:30,440 --> 00:17:35,280 Speaker 1: since nine was an opportunity for us UM. And this 318 00:17:35,359 --> 00:17:38,520 Speaker 1: is one year to your point, the US Open will 319 00:17:38,520 --> 00:17:41,800 Speaker 1: be at the Country Club in Brookline. Uh. Next year 320 00:17:41,880 --> 00:17:44,119 Speaker 1: you've got the Ryder Cup, which will be at Best Page. 321 00:17:44,119 --> 00:17:46,760 Speaker 1: In two thousand twenty four, the U s g A, 322 00:17:46,880 --> 00:17:50,840 Speaker 1: the PGA of America will continue to stage grade championships 323 00:17:51,240 --> 00:17:53,920 Speaker 1: in the New York, New Jersey metropolitan area as well 324 00:17:53,960 --> 00:17:56,920 Speaker 1: as Boston. And for us it's just a matter of when, 325 00:17:57,000 --> 00:17:59,920 Speaker 1: not if we'll be back in those two markets. At 326 00:18:00,040 --> 00:18:02,800 Speaker 1: it's the nature of our schedule. You'll have you know, 327 00:18:02,960 --> 00:18:04,840 Speaker 1: you you'll move in and out of markets. But when 328 00:18:04,880 --> 00:18:07,480 Speaker 1: you look at it over time, we have a very 329 00:18:07,520 --> 00:18:10,600 Speaker 1: strong presence in all the major metropolitan markets and and 330 00:18:10,680 --> 00:18:13,360 Speaker 1: I'll add that in New York we have an unbelievable 331 00:18:13,400 --> 00:18:16,399 Speaker 1: partnership with Liberty National. Going back, you look at the 332 00:18:16,400 --> 00:18:20,159 Speaker 1: two thousand seventeen Presidents Cup four playing some PGA Tour events. 333 00:18:20,160 --> 00:18:23,600 Speaker 1: They're a long standing commitment to each other. So you 334 00:18:23,640 --> 00:18:25,800 Speaker 1: can fully expect that will continue to have a strong 335 00:18:25,840 --> 00:18:28,160 Speaker 1: presence in New York and Boston. And as a as 336 00:18:28,160 --> 00:18:32,000 Speaker 1: a proud Bostonian. Um, I've already received phone calls from 337 00:18:32,000 --> 00:18:36,840 Speaker 1: my father, who, by the way, we said this off 338 00:18:36,920 --> 00:18:40,000 Speaker 1: camera is my dad, Joe great golfer is seventy eight 339 00:18:40,080 --> 00:18:42,200 Speaker 1: years old and shot us seventy three the other day 340 00:18:42,280 --> 00:18:45,920 Speaker 1: at No Member Member Winchester Country Club, and uh, he's 341 00:18:45,960 --> 00:18:50,000 Speaker 1: something else. So let's talk about the fans and engagement, 342 00:18:50,080 --> 00:18:52,840 Speaker 1: especially in this rather unusual year j where you have 343 00:18:53,359 --> 00:18:56,800 Speaker 1: the Olympics going on, You've got the Ryder Cup coming up, 344 00:18:56,840 --> 00:19:00,119 Speaker 1: and obviously this this new and different schedule that you 345 00:19:00,119 --> 00:19:04,720 Speaker 1: guys are anticipating how does that play through to kind 346 00:19:04,720 --> 00:19:10,320 Speaker 1: of viewership, How does it change potentially relationships with sponsors, like, 347 00:19:10,359 --> 00:19:13,600 Speaker 1: how does it factor into the business. I guess I'll 348 00:19:13,600 --> 00:19:17,159 Speaker 1: take it in two parts. When you go back to 349 00:19:17,520 --> 00:19:21,840 Speaker 1: our return to golf last June eleven, UM, you know, 350 00:19:21,920 --> 00:19:25,760 Speaker 1: we we were fortunate to be able to play fourteen 351 00:19:25,800 --> 00:19:28,760 Speaker 1: events to be able to conclude our season. And then 352 00:19:28,760 --> 00:19:30,840 Speaker 1: when you look to the current season that we're in, 353 00:19:31,520 --> 00:19:33,639 Speaker 1: they spent a super season, as we've called it. You 354 00:19:33,720 --> 00:19:37,080 Speaker 1: had two major championships. You had the US Open and 355 00:19:37,119 --> 00:19:40,480 Speaker 1: the Masters Tournament. In the fall of last year. We've 356 00:19:40,480 --> 00:19:44,240 Speaker 1: had our four four major championships, the Players Championship, the 357 00:19:44,280 --> 00:19:48,080 Speaker 1: Olympic Games. We're just two weeks away from our FedEx 358 00:19:48,119 --> 00:19:50,920 Speaker 1: Cup playoffs, and I think I think when you think 359 00:19:50,920 --> 00:19:53,800 Speaker 1: about the business of of the PG eight Tour and 360 00:19:53,880 --> 00:19:56,119 Speaker 1: when you we go back to the conversation we just 361 00:19:56,200 --> 00:19:59,760 Speaker 1: had around media rights, we've been very fortunate in that 362 00:20:00,359 --> 00:20:04,560 Speaker 1: we have seen significant increases and engagement since our return 363 00:20:04,600 --> 00:20:08,000 Speaker 1: to golf. UM. We were we were based on the 364 00:20:08,640 --> 00:20:11,520 Speaker 1: nature of our sport at being an outdoor sport, given 365 00:20:11,560 --> 00:20:14,320 Speaker 1: the the you know, the great attention that we gave 366 00:20:14,359 --> 00:20:17,040 Speaker 1: to COVID protocols and working with all the communities where 367 00:20:17,080 --> 00:20:19,119 Speaker 1: we play, we put ourselves in a position and we 368 00:20:19,119 --> 00:20:22,200 Speaker 1: were in a position to come back earlier. UM. We 369 00:20:22,200 --> 00:20:25,720 Speaker 1: were able to satisfy great demand from a lot of 370 00:20:25,720 --> 00:20:28,400 Speaker 1: people around the world who were starving for sports content. 371 00:20:28,920 --> 00:20:32,480 Speaker 1: We've delivered it. It It was has been really strong competition, 372 00:20:32,560 --> 00:20:37,200 Speaker 1: with a lot of competitive friction, unprecedented number of playoffs UM. 373 00:20:37,320 --> 00:20:39,640 Speaker 1: And again that that's led to you know, that's led 374 00:20:39,680 --> 00:20:43,359 Speaker 1: to the significant consumption growth that we've seen. And you know, 375 00:20:43,359 --> 00:20:45,639 Speaker 1: when you announce a schedule and if you look at 376 00:20:45,680 --> 00:20:49,080 Speaker 1: that schedule, it's forty eight events, and we have a 377 00:20:49,119 --> 00:20:52,040 Speaker 1: group of title sponsors that underpin our events and all 378 00:20:52,119 --> 00:20:56,040 Speaker 1: those markets. We're fortunate that not only have they stayed 379 00:20:56,040 --> 00:20:59,480 Speaker 1: with us, they continue to invest in the PGA Tour 380 00:20:59,600 --> 00:21:02,760 Speaker 1: and in game of golf. And so I would just 381 00:21:02,760 --> 00:21:05,480 Speaker 1: say that you look at the title sponsorship, you look 382 00:21:05,480 --> 00:21:08,159 Speaker 1: at where we are from a meteorite standpoint, and the 383 00:21:08,200 --> 00:21:11,720 Speaker 1: future is very, very bright for for the PGA Tour UM. 384 00:21:11,760 --> 00:21:15,200 Speaker 1: You know, particularly given UM the fact that we we 385 00:21:15,200 --> 00:21:17,359 Speaker 1: we are not only accomplishing that here in the US, 386 00:21:17,440 --> 00:21:21,480 Speaker 1: but golf is seeing a renaissance, seeing a boom throughout 387 00:21:21,480 --> 00:21:26,840 Speaker 1: the world from a participation standpoint. Demographically, we're we're starting 388 00:21:26,880 --> 00:21:30,199 Speaker 1: to see you know, a greater diversity both playing and 389 00:21:30,240 --> 00:21:32,520 Speaker 1: watching the game, and we're starting to see a lot 390 00:21:32,520 --> 00:21:34,720 Speaker 1: more young people engage with it, you know, at higher 391 00:21:34,800 --> 00:21:37,960 Speaker 1: levels than we've ever seen before. So, you know, we 392 00:21:37,960 --> 00:21:41,000 Speaker 1: we we worked very hard and our players deserve all 393 00:21:41,040 --> 00:21:43,760 Speaker 1: the credit to put us in a position to be 394 00:21:43,880 --> 00:21:47,520 Speaker 1: able to, you know, purse continue to persevere and adapt 395 00:21:47,880 --> 00:21:50,560 Speaker 1: over the course of the pandemic. And I think that 396 00:21:50,960 --> 00:21:54,160 Speaker 1: as we as we look to to the future, we're 397 00:21:54,200 --> 00:21:56,639 Speaker 1: set up for. We're really set up, along with our 398 00:21:56,640 --> 00:21:59,960 Speaker 1: industry partners, to continue to to celebrate and grow the game. 399 00:22:00,040 --> 00:22:03,040 Speaker 1: We love the p g A Tour Champions. It is 400 00:22:03,080 --> 00:22:06,160 Speaker 1: a huge jewel for you guys, which for people who 401 00:22:06,160 --> 00:22:08,760 Speaker 1: don't know, used to be the Champions Tour, and then 402 00:22:08,800 --> 00:22:11,160 Speaker 1: before that it was the Senior p g A Tour, 403 00:22:11,800 --> 00:22:14,560 Speaker 1: now the p g A Tour Champions, and it's a 404 00:22:14,800 --> 00:22:17,840 Speaker 1: it's a tour where a lot of people who may 405 00:22:17,840 --> 00:22:21,720 Speaker 1: not know the current players on the regular tour know 406 00:22:21,880 --> 00:22:27,160 Speaker 1: the names definitely on the Tour Champions that name recognition 407 00:22:27,359 --> 00:22:30,479 Speaker 1: is important. Well, well, we see a day and I 408 00:22:30,520 --> 00:22:34,040 Speaker 1: hope Tiger Woods will come back to the game where 409 00:22:34,080 --> 00:22:36,879 Speaker 1: he will take part in the Tour Champions and that 410 00:22:36,960 --> 00:22:40,520 Speaker 1: will be another big jewel for you guys. Well, I 411 00:22:40,560 --> 00:22:44,879 Speaker 1: think that when you look at at PGA Tour Champions today, 412 00:22:44,960 --> 00:22:47,359 Speaker 1: it's a it's a tour to your point, that really 413 00:22:47,440 --> 00:22:51,119 Speaker 1: is thriving. Um. You know, the grades of the game 414 00:22:51,800 --> 00:22:56,199 Speaker 1: once they turn fifty are playing playing that playing on 415 00:22:56,280 --> 00:23:00,040 Speaker 1: that tour. You know, it is highly highly competitive. Of 416 00:23:00,800 --> 00:23:03,200 Speaker 1: it's a tour that we have a a long term, 417 00:23:03,240 --> 00:23:07,080 Speaker 1: great and long term commitment to. And you know, with 418 00:23:07,160 --> 00:23:10,480 Speaker 1: each passing year you're starting to see, you know, more 419 00:23:10,480 --> 00:23:12,679 Speaker 1: and more greats of the game a triculate to PGA 420 00:23:12,720 --> 00:23:16,080 Speaker 1: Tour Champions and that has been the case over its history. 421 00:23:16,119 --> 00:23:19,280 Speaker 1: I expect that will continue to be the case. And uh, 422 00:23:19,359 --> 00:23:23,080 Speaker 1: not only is it great competitive golf, but the atmosphere 423 00:23:23,160 --> 00:23:26,240 Speaker 1: on PGA Tour Champions and what they do, what those 424 00:23:26,280 --> 00:23:28,439 Speaker 1: players do in the communities where we play, and the 425 00:23:28,440 --> 00:23:32,040 Speaker 1: way that they're embraced is really really special. Um. And 426 00:23:32,080 --> 00:23:34,600 Speaker 1: as it relates to you know, to Tiger, I think 427 00:23:34,680 --> 00:23:37,760 Speaker 1: you've you um, you know, you said it right. I 428 00:23:37,800 --> 00:23:41,400 Speaker 1: think first and foremost, we just we continue to wish 429 00:23:41,480 --> 00:23:45,600 Speaker 1: him a full and speedy recovery and and and get 430 00:23:45,640 --> 00:23:47,760 Speaker 1: his UH for him to be able to get his 431 00:23:47,880 --> 00:23:51,000 Speaker 1: mobility back. And that's first and foremost right now, he 432 00:23:51,040 --> 00:23:53,480 Speaker 1: knows he has all of our complete support on that front. 433 00:23:53,520 --> 00:23:56,919 Speaker 1: And any future plans, I think, um, you know, are 434 00:23:57,000 --> 00:24:00,600 Speaker 1: off in the future. So kay, let me ask you this. So, 435 00:24:00,640 --> 00:24:04,720 Speaker 1: with Tiger's return on certain, Phil Mickelson winning a major 436 00:24:04,760 --> 00:24:07,240 Speaker 1: this year and probably maybe going to play in the 437 00:24:07,320 --> 00:24:10,800 Speaker 1: Champions Tour, does the PGA need a new face of 438 00:24:10,880 --> 00:24:14,000 Speaker 1: golf or can it survive and thrive with all these 439 00:24:14,200 --> 00:24:16,639 Speaker 1: young things? Now? I think a Colin Morikawa and his 440 00:24:16,720 --> 00:24:19,600 Speaker 1: speech after he was holding the claret jug and that 441 00:24:19,960 --> 00:24:21,880 Speaker 1: you couldn't have written it better yourself, I'm sure from 442 00:24:21,880 --> 00:24:25,240 Speaker 1: a marketing standpoint, and he just he just wowed everybody 443 00:24:25,240 --> 00:24:30,840 Speaker 1: on the planet. Well said Mike, and listen. I think 444 00:24:30,880 --> 00:24:33,560 Speaker 1: if you go back and you look at the p 445 00:24:33,720 --> 00:24:36,359 Speaker 1: G A Tour, you look at the history of the game. 446 00:24:36,960 --> 00:24:39,080 Speaker 1: I think the question you just asked is a question 447 00:24:39,119 --> 00:24:41,160 Speaker 1: that will has been asked in the past, it will 448 00:24:41,160 --> 00:24:43,879 Speaker 1: be asked in the future, which is, you know, as 449 00:24:44,320 --> 00:24:48,440 Speaker 1: as the as as stars, um get into the latter part, 450 00:24:48,480 --> 00:24:51,320 Speaker 1: of their careers. Who is going to fill that void? 451 00:24:51,840 --> 00:24:54,520 Speaker 1: And if you look at you know, Colin winner of 452 00:24:54,520 --> 00:24:58,639 Speaker 1: two majors UH this season or really since we returned 453 00:24:58,680 --> 00:25:02,000 Speaker 1: to golf, Jordan's beef who's now we won the Valero 454 00:25:02,119 --> 00:25:04,840 Speaker 1: Texas Open, past fed X Cup champion playing at a 455 00:25:04,920 --> 00:25:08,800 Speaker 1: very high level, to John rom Us Open Champion, Bryson 456 00:25:08,880 --> 00:25:14,040 Speaker 1: Dishambo Us Open champion, Justin Thomas Players Championship winner, Um. 457 00:25:14,080 --> 00:25:18,879 Speaker 1: You know Xander Shopilly an Olympic gold medalist just a 458 00:25:18,880 --> 00:25:22,480 Speaker 1: couple of days removed, Patrick Cantley, who's won ZOZO one, 459 00:25:22,520 --> 00:25:25,720 Speaker 1: the Memorial Tournament. You you look at the composition of 460 00:25:25,720 --> 00:25:30,160 Speaker 1: our membership, it's global, Uh, It's it's it's young, it's 461 00:25:30,280 --> 00:25:34,919 Speaker 1: it's emerging, it's extremely athletic. It's it's so hard to 462 00:25:34,920 --> 00:25:37,920 Speaker 1: win out on the PGA tour, and these players are 463 00:25:37,920 --> 00:25:40,680 Speaker 1: bringing a level of the young players are bringing a 464 00:25:41,160 --> 00:25:45,240 Speaker 1: level of moxie and sophistication at the table that's clearly 465 00:25:45,400 --> 00:25:47,920 Speaker 1: is represented in the in the great consumption that we've 466 00:25:47,960 --> 00:25:51,040 Speaker 1: seen UH in our media, in our broadcasts over the 467 00:25:51,119 --> 00:25:54,280 Speaker 1: last year, year and a half. Commissioner and Mr Commissioner, 468 00:25:54,280 --> 00:25:56,720 Speaker 1: really good to talk with you, as always PGA Tour 469 00:25:56,760 --> 00:26:01,240 Speaker 1: Commissioner Jamnahan joining us in the midst of a lot 470 00:26:01,280 --> 00:26:05,119 Speaker 1: of planning for the upcoming season. Congratulations on everything. Nice 471 00:26:05,160 --> 00:26:07,200 Speaker 1: to talk to you, Michael, Mike Jason. Great to be 472 00:26:07,280 --> 00:26:10,920 Speaker 1: with you and thanks for everything. So guys, really good 473 00:26:10,920 --> 00:26:14,000 Speaker 1: conversation with our pal Jay Monahan. Uh you know a 474 00:26:14,040 --> 00:26:17,320 Speaker 1: guy you know well, you know the family well, Uh, Lynchy, 475 00:26:17,359 --> 00:26:21,040 Speaker 1: I love that you're able to name check the senior Monahan, who, 476 00:26:21,160 --> 00:26:24,320 Speaker 1: by the way, if I was ever playing in a 477 00:26:24,920 --> 00:26:26,639 Speaker 1: in some sort of charity turn, I want to be 478 00:26:26,680 --> 00:26:28,960 Speaker 1: paired up with him if it was the best ball situation. 479 00:26:29,080 --> 00:26:33,919 Speaker 1: Jeepers creeper. That guy's a ringer. Yeah, Joe's had been 480 00:26:33,960 --> 00:26:37,920 Speaker 1: playing for a long time. He shoot, as if Jay said, 481 00:26:37,960 --> 00:26:41,000 Speaker 1: his son, he shoots. He beats his age by several shots, 482 00:26:41,160 --> 00:26:44,080 Speaker 1: many many times every year. Shot seventy three the other day. 483 00:26:44,280 --> 00:26:47,119 Speaker 1: And his father, Jay's grandfather was a great golfer as well. 484 00:26:47,200 --> 00:26:48,960 Speaker 1: If you go over to Winchester Country Club and you 485 00:26:49,000 --> 00:26:52,679 Speaker 1: look at the father's son tournament every year, it's just Monahan, Monahan, Monahan, 486 00:26:52,720 --> 00:26:55,680 Speaker 1: Mona and then they build another plaque Monahan Onahan, Monahan, Monahan, 487 00:26:56,720 --> 00:26:58,800 Speaker 1: Jays a great guy. He you know, he grew up 488 00:26:58,840 --> 00:27:01,600 Speaker 1: as a hockey player, played Key of Trinity. Yeah, interested 489 00:27:02,320 --> 00:27:04,159 Speaker 1: in high school. Yeah. But all those hockey guys are 490 00:27:04,160 --> 00:27:07,160 Speaker 1: good golfers. They had a good hand eye coordination. Yeah. 491 00:27:07,240 --> 00:27:09,920 Speaker 1: I mean, it's a fascinating job right now. I mean, 492 00:27:10,040 --> 00:27:12,640 Speaker 1: and in terms of I mean, what I really took 493 00:27:12,640 --> 00:27:19,480 Speaker 1: away from the conversation was it feels like, after after 494 00:27:19,560 --> 00:27:22,600 Speaker 1: a time where golf was kind of like going along 495 00:27:22,720 --> 00:27:26,040 Speaker 1: and sort of doing its thing, it's there's renewed interest 496 00:27:26,200 --> 00:27:30,040 Speaker 1: and there's almost like an accelerating ambition. Does that make sense. 497 00:27:30,080 --> 00:27:32,399 Speaker 1: I mean, I feel like this pairing up with with 498 00:27:32,480 --> 00:27:37,960 Speaker 1: the European Tour is just an indication or some evidence 499 00:27:38,080 --> 00:27:41,720 Speaker 1: that they're thinking a little bit bigger and and maybe 500 00:27:41,800 --> 00:27:44,679 Speaker 1: leaning in, as they say, to this moment where interest 501 00:27:44,720 --> 00:27:47,359 Speaker 1: in golf, both playing and watching, you know, seems to 502 00:27:47,400 --> 00:27:52,520 Speaker 1: be reviving a bit. COVID COVID nineteen was a launching 503 00:27:52,560 --> 00:27:55,439 Speaker 1: pad for the game of golf because it was the 504 00:27:55,480 --> 00:27:59,720 Speaker 1: first sport that came back. It had already been socially distant. Uh, 505 00:27:59,720 --> 00:28:04,439 Speaker 1: they didn't have any spectators, and people went out and 506 00:28:04,480 --> 00:28:07,479 Speaker 1: started playing golf themselves. He talked to anybody that ran 507 00:28:07,600 --> 00:28:12,200 Speaker 1: any course, municipal private course their income last year and 508 00:28:13,040 --> 00:28:15,280 Speaker 1: went through the roof the number of people that wanted 509 00:28:15,280 --> 00:28:17,639 Speaker 1: to play. You try to buy yourself a set of 510 00:28:17,680 --> 00:28:20,840 Speaker 1: golf clubs, you're back ordered about ten weeks. It became 511 00:28:20,920 --> 00:28:23,879 Speaker 1: so popular and this happened on the global stage and 512 00:28:23,920 --> 00:28:26,040 Speaker 1: it was the perfect opportunity for j and the p 513 00:28:26,200 --> 00:28:28,880 Speaker 1: g A. I know, this agreement started way back last 514 00:28:29,119 --> 00:28:33,080 Speaker 1: last November to make this this merger with the European 515 00:28:33,160 --> 00:28:35,960 Speaker 1: Tour and so, I mean, a lot of bad things 516 00:28:36,000 --> 00:28:38,760 Speaker 1: came out of COVID, devastating things that we don't have 517 00:28:38,800 --> 00:28:41,560 Speaker 1: to expand on here, but it was a it was 518 00:28:41,640 --> 00:28:45,960 Speaker 1: a great, great opportunity for the game of golf. So Bar, 519 00:28:46,520 --> 00:28:49,960 Speaker 1: I think we you have rightly brought up a number 520 00:28:50,000 --> 00:28:54,760 Speaker 1: of times in these sorts of conversations this tiger sized 521 00:28:54,800 --> 00:28:59,080 Speaker 1: hole though, that that's in professional golf, and I have 522 00:28:59,240 --> 00:29:02,760 Speaker 1: to I have to think that's something that you know 523 00:29:02,760 --> 00:29:05,040 Speaker 1: when they talk about the other stars and people coming 524 00:29:05,160 --> 00:29:09,800 Speaker 1: up and and whatnot, but it's still something if if 525 00:29:09,840 --> 00:29:12,760 Speaker 1: I'm thinking about golf as a business, that that Jay 526 00:29:12,800 --> 00:29:15,640 Speaker 1: Monahan and his folks have to continue to worry about 527 00:29:15,760 --> 00:29:21,320 Speaker 1: is just that like breakout start that transcends the game well. First, 528 00:29:21,400 --> 00:29:24,920 Speaker 1: and and Jade Monahan said it the best. We all 529 00:29:24,960 --> 00:29:30,040 Speaker 1: wish Tiger well and please recover um. Just first, just 530 00:29:30,120 --> 00:29:32,840 Speaker 1: because we want to see you as a human being, 531 00:29:33,520 --> 00:29:37,040 Speaker 1: uh do well in life. And two we would like 532 00:29:37,120 --> 00:29:40,400 Speaker 1: to see you back on the golf course uh in 533 00:29:40,400 --> 00:29:44,640 Speaker 1: in high fashion. But I think you'll see him in 534 00:29:44,720 --> 00:29:47,680 Speaker 1: some capacity, maybe like on the seniors Tour. I know 535 00:29:47,800 --> 00:29:50,680 Speaker 1: that's the old way of describing it, but I get 536 00:29:50,680 --> 00:29:53,960 Speaker 1: a kick out of watching the Seniors Tour. I because 537 00:29:54,000 --> 00:29:56,520 Speaker 1: you know those names. And I've said it time and 538 00:29:56,560 --> 00:30:00,400 Speaker 1: time again, and it's when you're the young on and 539 00:30:00,440 --> 00:30:02,960 Speaker 1: you're on the regular p G A tour, you've got 540 00:30:02,960 --> 00:30:05,400 Speaker 1: to build your name. Well, these guys now on the 541 00:30:05,400 --> 00:30:09,040 Speaker 1: Senior Tour, you know their names, and it's kind of 542 00:30:09,080 --> 00:30:13,600 Speaker 1: fun to watch, especially guys in my age bracket. We 543 00:30:13,760 --> 00:30:16,920 Speaker 1: enjoy seeing that. Yeah, I think that's a it's a 544 00:30:17,120 --> 00:30:19,160 Speaker 1: very very good point. And it was interesting to hear 545 00:30:19,240 --> 00:30:22,040 Speaker 1: him him talk about that, Lynchy, because those are the 546 00:30:22,120 --> 00:30:25,240 Speaker 1: names that people have been watching for for a while, 547 00:30:25,320 --> 00:30:29,480 Speaker 1: and especially at a time where you know, lefty Phil Mickelson, 548 00:30:29,600 --> 00:30:34,120 Speaker 1: you know, essentially comes out of nowhere with major Championship 549 00:30:34,240 --> 00:30:37,000 Speaker 1: this year to just revive this whole idea of like, yeah, 550 00:30:37,040 --> 00:30:38,800 Speaker 1: I've heard of that guy. I'll watch him. I'll watch 551 00:30:38,880 --> 00:30:41,360 Speaker 1: him whether he's playing on on the p G A 552 00:30:41,560 --> 00:30:44,120 Speaker 1: or the PGA champions that that's a big deal. That 553 00:30:44,320 --> 00:30:47,320 Speaker 1: is very good for business. It is, And it was 554 00:30:47,360 --> 00:30:49,560 Speaker 1: great when he won the PGA down to Kiwa Island 555 00:30:49,560 --> 00:30:51,640 Speaker 1: and they engulfed him in the eighteenth hole. He's also 556 00:30:51,720 --> 00:30:53,880 Speaker 1: been playing and he's been sliding in and out of 557 00:30:53,920 --> 00:30:57,520 Speaker 1: some of the Champions Tour tournaments as well. But you know, 558 00:30:57,560 --> 00:30:59,680 Speaker 1: if Tiger doesn't come back and Phil sort of goes 559 00:30:59,720 --> 00:31:02,080 Speaker 1: into the tour, who's the new face of golf? And 560 00:31:02,080 --> 00:31:04,400 Speaker 1: and you know it, Jay said, he said he's very 561 00:31:04,400 --> 00:31:08,640 Speaker 1: comfortable with with anyone who calling Marikawa, Justin Thomas, Bryce 562 00:31:08,720 --> 00:31:12,520 Speaker 1: and Deshambo, Dustin Johnson, Brooks Kepco. That list goes on 563 00:31:12,560 --> 00:31:15,800 Speaker 1: and on and on. Yeah, I don't know. Tiger is 564 00:31:15,840 --> 00:31:18,400 Speaker 1: one of one now he is. I mean, no, nobody 565 00:31:18,440 --> 00:31:21,280 Speaker 1: matches Tiger. If Tiger cos back, they could be playing, 566 00:31:21,360 --> 00:31:24,680 Speaker 1: you know, in a in a municipal golf course in Toledo, Ohio, 567 00:31:24,920 --> 00:31:27,400 Speaker 1: and the ratings would go through the roof to no, no, 568 00:31:27,560 --> 00:31:32,240 Speaker 1: arguing that yeah, it's amazing. It's amazing, all right, speaking 569 00:31:32,280 --> 00:31:34,600 Speaker 1: of one of one, the number of the week. Let's 570 00:31:34,640 --> 00:31:37,920 Speaker 1: do it. We go, here we go. This is a 571 00:31:38,160 --> 00:31:43,400 Speaker 1: unique number of the week. Just like Jeopardy. Sometimes you'll 572 00:31:43,440 --> 00:31:46,640 Speaker 1: get the audio clue in Jeopardy. Well, this time you're 573 00:31:46,640 --> 00:31:51,880 Speaker 1: gonna get the audio as here from the athlete themselves. 574 00:31:52,280 --> 00:31:55,479 Speaker 1: So I'll explain where I'm going with this. At the 575 00:31:55,480 --> 00:32:01,480 Speaker 1: Tokyo Olympics, Team USA wrestler Tomira Mensa Stock became the 576 00:32:01,520 --> 00:32:04,200 Speaker 1: first black woman in Olympic history to win a gold 577 00:32:04,240 --> 00:32:08,560 Speaker 1: medal in wrestling. At her post competition press conference, and 578 00:32:08,680 --> 00:32:11,400 Speaker 1: s Stock told reporters she plans to use some of 579 00:32:11,400 --> 00:32:15,440 Speaker 1: her Olympic winnings to buy a mother the food truck 580 00:32:15,920 --> 00:32:19,000 Speaker 1: she has always wanted. What I want to know is 581 00:32:19,440 --> 00:32:22,920 Speaker 1: how much money did Mensa Stocks say she'd give her 582 00:32:23,000 --> 00:32:29,960 Speaker 1: mom for the food truck? Wow? I saw this story, 583 00:32:31,920 --> 00:32:38,600 Speaker 1: but I'm not sure that I remember how much money 584 00:32:38,640 --> 00:32:49,200 Speaker 1: it is. Oh man, um, shoot, I thought when you 585 00:32:49,240 --> 00:32:51,880 Speaker 1: were asking this question you were gonna you were going 586 00:32:51,960 --> 00:32:55,000 Speaker 1: to allude to the fact that I saw this on Twitter. 587 00:32:55,120 --> 00:32:57,800 Speaker 1: That triple H from the w W E is basically like, 588 00:32:58,320 --> 00:32:59,960 Speaker 1: we'll sign you up. As soon as you're back west 589 00:33:00,000 --> 00:33:01,360 Speaker 1: On and you have like come on in, go on 590 00:33:01,400 --> 00:33:05,600 Speaker 1: into w W eight. You had the superstar Um food truck. 591 00:33:07,560 --> 00:33:14,960 Speaker 1: I'll say twenty grand. I'm gonna go higher. I'm gonna 592 00:33:14,960 --> 00:33:18,920 Speaker 1: say thirty two grand. Well, we're going to hear from 593 00:33:18,960 --> 00:33:26,800 Speaker 1: the athlete herself and uh producer extraordinaire Tim Harrow, in 594 00:33:26,880 --> 00:33:31,040 Speaker 1: the famous words of the late great Larry King, go 595 00:33:32,000 --> 00:33:35,920 Speaker 1: I wanted to give my mom dollars so she can 596 00:33:35,920 --> 00:33:39,040 Speaker 1: get a food truck, because like it's her dream. So 597 00:33:39,240 --> 00:33:44,120 Speaker 1: thirty thousand dollars is the answer. Now, Lyncha, you were closer, 598 00:33:44,240 --> 00:33:48,400 Speaker 1: but you went over, so I you know it was closed. 599 00:33:48,440 --> 00:33:50,400 Speaker 1: I don't think we played prices, right, I think I 600 00:33:50,400 --> 00:33:52,240 Speaker 1: think I think we got it. I think Lyndia wins 601 00:33:52,280 --> 00:33:59,160 Speaker 1: that one clean. Let's go. Can you see you telling yourself, Drew, Yeah, 602 00:33:59,160 --> 00:34:02,960 Speaker 1: I know she went over, but you go ahead and 603 00:34:02,960 --> 00:34:06,280 Speaker 1: give her and let her go on upstage. Don't forget me, Jason. 604 00:34:06,680 --> 00:34:08,279 Speaker 1: You want to you want to share the gold medal 605 00:34:08,280 --> 00:34:12,000 Speaker 1: with me, I will do it. Yeah, exactly. We'll jump around. 606 00:34:13,000 --> 00:34:16,239 Speaker 1: By the way, if you haven't for for those out 607 00:34:16,239 --> 00:34:19,480 Speaker 1: there who haven't heard it, you have to like the 608 00:34:19,600 --> 00:34:22,600 Speaker 1: video itself is great and listening to it English is great. 609 00:34:23,000 --> 00:34:27,000 Speaker 1: You have to listen to the Italian sportscaster and his 610 00:34:27,160 --> 00:34:30,680 Speaker 1: call when they basically find out that the Italian and 611 00:34:30,719 --> 00:34:34,200 Speaker 1: the Qatari are going to share this. It is unbelievable. 612 00:34:34,239 --> 00:34:35,759 Speaker 1: I mean it really is. I think it's going to 613 00:34:35,840 --> 00:34:38,720 Speaker 1: be the defining moment of these Olympics. I think Simone 614 00:34:38,719 --> 00:34:42,120 Speaker 1: Biles will that storyline will be the one that resonates. 615 00:34:42,160 --> 00:34:45,400 Speaker 1: But in terms of like the callback, the viral video, 616 00:34:45,640 --> 00:34:48,799 Speaker 1: that one is just it's just amazing, Like the pure 617 00:34:48,880 --> 00:34:52,440 Speaker 1: joy of these two guys being so happy for each other. Um, 618 00:34:52,480 --> 00:34:56,120 Speaker 1: you know, these friends, very different guys from very different backgrounds. 619 00:34:56,640 --> 00:34:58,719 Speaker 1: Um who shared a gold medal? That was that was 620 00:34:58,880 --> 00:35:01,640 Speaker 1: very cool? So yeah, so yeah, I'll share with thanks Lynch. 621 00:35:02,120 --> 00:35:07,280 Speaker 1: I appreciate that. Beautiful. Somewhere an Italian sportscaster is announcing 622 00:35:07,360 --> 00:35:09,120 Speaker 1: with great glee, We're going to share the gold medal 623 00:35:09,200 --> 00:35:12,319 Speaker 1: for the for the number of the week. Isn't it nice? 624 00:35:12,320 --> 00:35:14,279 Speaker 1: And while you guys hug it out, I'm gonna add 625 00:35:14,320 --> 00:35:19,480 Speaker 1: the point that, by the way, uh, men's of stock. Uh. 626 00:35:19,680 --> 00:35:22,680 Speaker 1: She says that her mom is has a little cooking 627 00:35:22,680 --> 00:35:27,319 Speaker 1: business and she can really really cook very well, especially barbecue. 628 00:35:27,760 --> 00:35:29,920 Speaker 1: But then she added, I don't eat it because I'm 629 00:35:29,960 --> 00:35:33,560 Speaker 1: a Pescterian now. And by the way, pesctarian doesn't eat meat, 630 00:35:33,600 --> 00:35:37,800 Speaker 1: but does eat fish. That's meat. That's what I do. Hey, 631 00:35:37,880 --> 00:35:40,640 Speaker 1: there you go, look at you. Well, you don't get 632 00:35:40,640 --> 00:35:43,520 Speaker 1: some of that nice salmon there at Bloomberg Headquarters. Oh yeah, 633 00:35:43,880 --> 00:35:48,160 Speaker 1: salmon shrimp. Lookout, they're they're done. They don't have a shot. 634 00:35:49,400 --> 00:35:52,120 Speaker 1: This is the Bloomberg Business of Sports show, and we're 635 00:35:52,120 --> 00:35:54,960 Speaker 1: here each and every week at the same time, plus 636 00:35:55,000 --> 00:35:58,040 Speaker 1: online wherever you get your podcast. You can catch those Monday's, 637 00:35:58,080 --> 00:36:00,759 Speaker 1: Wednesdays and Thursdays on Michael bar Onto here at Big 638 00:36:00,800 --> 00:36:03,720 Speaker 1: Bar Sports and now Mike Lynch always going for the Gold. 639 00:36:03,880 --> 00:36:06,440 Speaker 1: You can follow me at Lynch w CVB, and I'm 640 00:36:06,520 --> 00:36:09,200 Speaker 1: Jason Kelly on Twitter at Jason Kelly News. Thanks so 641 00:36:09,280 --> 00:36:12,759 Speaker 1: much for joining us. Next week, Scarlet Food will be 642 00:36:12,800 --> 00:36:16,120 Speaker 1: sitting in for me, so boys be nice to her. 643 00:36:16,760 --> 00:36:19,680 Speaker 1: She will be reporting back. We love you, Scarlett. You're 644 00:36:19,680 --> 00:36:23,160 Speaker 1: listening to Bloomberg Business of Sports from Bloomberg Radio around 645 00:36:23,160 --> 00:36:23,600 Speaker 1: the world.