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Speaker 1: The guys from paying.

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Speaker 2: They've kind of showed me how much the equipment matters.

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Speaker 2: I just love that I can hit any shot I

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Speaker 2: kind of want.

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Speaker 3: We're gonna be able to tell some fun stories about

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Speaker 3: what goes on here to help golfers play better golf.

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Speaker 2: Welcome back to the Pining Proving Grounds Podcast. I'm Shane Bacon.

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Speaker 2: That is Marty Jertsen. Marty is escaping the Arizona summer heat,

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Speaker 2: staying in Arizona, but not at the proving grounds right now?

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Speaker 2: Is can we call this like the remote proving grounds

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Speaker 2: when you when you get get away from Phoenix.

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Speaker 3: Yeah, I mean not joking. If me and a few

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Speaker 3: co workers were playing a little research around at seven

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Speaker 3: five hundred feet this afternoon and we're gonna be testing

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Speaker 3: the impact of altitude and it's windy outside, on on

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Speaker 3: on on ball flight, see what happens.

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Speaker 2: Do you when you play golf? Can you check away

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Speaker 2: from it? Like I mean, you know, you're you're talking about,

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Speaker 2: you know, thinking about altitude, or it's a windy day,

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Speaker 2: or you have a shot in the rough. Are you

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Speaker 2: able to kind of separate that type of stuff from

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Speaker 2: your brain always thinking and churning out ideas around what

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Speaker 2: could come from this shot or that shot.

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Speaker 3: Yeah, it's a good question, shit, because as you know,

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Speaker 3: and I think all the all the listeners out there

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Speaker 3: are getting some insight into you know, I can be

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Speaker 3: pretty analytical about my decision making and preparedness. But the

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Speaker 3: framework that I like to have, which is the answer

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Speaker 3: to your question, is very much. You know, I was

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Speaker 3: a big fan of p and Len and Vision fifty

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Speaker 3: four in their concept and they're amazing ping ambassadors for

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Speaker 3: us now and have really helped us bring in some

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Speaker 3: different thinking when it comes to our club fitting process.

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Speaker 3: They have this concept called the think box in the playbox,

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Speaker 3: and it's part of your preshot routine. And so I

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Speaker 3: do all my analytical work, my math, my calculations, my flyers,

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Speaker 3: my wind green reading in what I call the what

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Speaker 3: they would refer to and what I kind of think

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Speaker 3: of as the think box, and then in my routine,

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Speaker 3: I have a method of breathing based and all this

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Speaker 3: visualization based where I flip that switch and I go

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Speaker 3: to what they called the playbox. And so I feel

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Speaker 3: like it's literally I feel like I'm flipping a light switch,

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Speaker 3: like I'm going from analytical mode to athlete mode.

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Speaker 2: I feel like we need to have them on the

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Speaker 2: pod soon because I'm fascinated by what they do and

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Speaker 2: I kick myself a lot for not maybe taking more

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Speaker 2: advantage of them being out in Arizona when I live there,

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Speaker 2: because what you're talking about that stepping over the line

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Speaker 2: and getting into the golf shot, and it's something I

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Speaker 2: struggle with, Marty. I mean, I have times playing tournament

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Speaker 2: golf or competitive golf where I'm getting into my shot

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Speaker 2: still kind of thinking about how I either want to

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Speaker 2: play the shot or is this the right shot? When

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Speaker 2: you're over the ball or when you're in the what

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Speaker 2: is it the think box or the playbox, it's like

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Speaker 2: you that's all done, Like we're done with that part.

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Speaker 2: Now it's time to execute the golf shot.

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Speaker 1: Yeah you're going to reaction mode.

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Speaker 3: Yeah, we got to have them on because they have

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Speaker 3: some great ways to frame and think about it. Regardless

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Speaker 3: of how much experience you have as a tournament golfer, right,

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Speaker 3: everyone's going to get a little inside out of their methodologies,

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Speaker 3: their research, which are time tested. I mean you just

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Speaker 3: look at the players they've worked with and how good

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Speaker 3: they play. That's the ultimate judge of a coach in

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Speaker 3: my opinion, you know, do they coach players and do

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Speaker 3: they play good? And they got the ultimate record? They're

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Speaker 3: them and butch, I guess.

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Speaker 2: Yeah, does that Marry? Are you? Are you benefitting from

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Speaker 2: what we're telling you? Then it's a success and this

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Speaker 2: partnership works. Uh. Interesting topic today because when you think

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Speaker 2: about Ping. Now, if you're an old school Ping you know, fan,

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Speaker 2: or someone that's been involved with the brand for decades,

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Speaker 2: you probably remember the Ping golf balls. We've discussed it

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Speaker 2: a couple of times on the podcast. Not in manufacturing anymore,

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Speaker 2: the Ping golf balls not a thing. We're going to

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Speaker 2: talk about golf balls today, but more specifically ball fitting.

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Speaker 2: And again, very interesting to talk about that about Ping

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Speaker 2: podcasts because when you think about golf balls, you're going

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Speaker 2: to think about other golf brands out there. How much

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Speaker 2: time do you guys spend on the golf ball, even

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Speaker 2: with Ping not manufacturing golf balls.

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Speaker 3: Yeah, no, it is a great question, Shane, And a

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Speaker 3: lot of what we do goes back to our founder

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Speaker 3: Carson Soolheim. He had this famous quote that the golf

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Speaker 3: ball is the tuning fork for club design. Okay, right,

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Speaker 3: and man, that statement was very profound and ahead of

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Speaker 3: its time, because as the golf ball has evolved, if

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Speaker 3: we're not in the business of making balls right and

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Speaker 3: selling balls, if we aren't paying attention to what they're doing,

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Speaker 3: we're flying blind into what is optimal in our driver design,

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Speaker 3: what is optimal in our iron design. So we've always

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Speaker 3: had to test balls. Obviously, back in the days, we

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Speaker 3: used to make balls and do R and D on them,

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Speaker 3: but we've always tested them, and the main motivation is

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Speaker 3: to stay in touch with what is the golf ball

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Speaker 3: kind of on average doing so that we could optimize

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Speaker 3: our clubs. Now, what's been very interesting is over the

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Speaker 3: last like ten years or so, we noticed that golf

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Speaker 3: balls started to have very diverse and unique performance characteristics.

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Speaker 2: Okay, so is this like brand a brand? I mean,

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Speaker 2: if you're thinking about a Titleist versus a Taylor Made,

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Speaker 2: or is it even within brands, like a prov one

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Speaker 2: X versus a prov one Exactly.

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Speaker 3: Yeah, So you got a you know, I think that's

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Speaker 3: a good example. You got the pro v one X,

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Speaker 3: which now they kind of reverse the X and the

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Speaker 3: V one and the V one there. But now the

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Speaker 3: pro v one X is the highest flying then you

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Speaker 3: got the V one and the AVX that are low flying.

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Speaker 3: Then you got the left dash in the middle right.

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Speaker 3: So uh, the question for the everyday golfer is, you know,

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Speaker 3: what is the right ball for them? And what are

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Speaker 3: these things do?

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Speaker 1: Uh?

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Speaker 3: And for us on the equipment side, and I started

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Speaker 3: taking a look at this scenario seeing how much golf

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Speaker 3: balls varied in performance. And then again Shane under that

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Speaker 3: on that that kind of motivation that we want to

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Speaker 3: pass tools that are available for the tour player to

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Speaker 3: the everyday golfer. That's kind of like our motivation. We

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Speaker 3: saw our tour players when we were fitting and this

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Speaker 3: kind of started for me. That aha moment was when

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Speaker 3: we were working with Tony fe Now on the G

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Speaker 3: four hundred Max driver and he loved this driver. Everything

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Speaker 3: was perfect, but it was spinning a couple hundred RPMs

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Speaker 3: too much and his ball speed. That's a big deal

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Speaker 3: because for sure we got our optimal launching spin chart.

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Speaker 3: He's a couple hundred. He's like two hundred and fifty

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Speaker 3: three hundred RPMs too high. He sees it kind of

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Speaker 3: having that little rise in the flight that he doesn't

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Speaker 3: like if it gets wind he's gonna make him nervous, right.

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Speaker 2: And Marty, real quick, when you're talking to somebody like

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Speaker 2: Tony fen now and you're talking two hundred RPMs different,

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Speaker 2: what is that equate to in terms of maybe distance

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Speaker 2: for him, even outside of it spinning or the look

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Speaker 2: of it. What's that distance loss for somebody like Tony

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Speaker 2: with that minimal variation.

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Speaker 3: If there's no wind, it could only be like five

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Speaker 3: yards on the driver. Oka, But I think it's really

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Speaker 3: when you for him, when you get that puff a wind, right,

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Speaker 3: you get that breeze, you get that cross wind, you

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Speaker 3: want the flight to be stable, and it could affect

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Speaker 3: not only your distance, but also then your dispersion. Right,

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Speaker 3: Let's say you got that little rise in your flight

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Speaker 3: that crossed when then it starts to bleed offline a

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Speaker 3: little bit in that pain we've all kind of seen

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Speaker 3: and felt in our ball flight. So what Tony did,

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Speaker 3: working with our tour reps was he didn't. He was like, okay,

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Speaker 3: let's not change the driver. And one of our tour

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Speaker 3: reps went in and got this new ball. You know,

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Speaker 3: it goes lower at might work, and he pulled out

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Speaker 3: the pro V one left dot ball. He hit that

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Speaker 3: thing and actually we looked this was the most interesting

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Speaker 3: part Shaine. He hit it and he was like, WHOA,

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Speaker 3: that's amazing. And it flew lower, it took the rise

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Speaker 3: out of the fly. He's like, this thing's perfect. Then

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Speaker 3: he worked it around the greens. It spun a lot

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Speaker 3: around the greens, which he liked, so he wanted that combination.

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Speaker 3: But on the track man, the spin rate of that

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Speaker 3: ball was almost identical to what he'd been playing. I

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Speaker 3: think he might have been playing the Ax at the time,

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Speaker 3: and so we're like, why is that, Like the spin

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Speaker 3: is the same, but they're flying different. And then we

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Speaker 3: started diving into some other test data that we did

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Speaker 3: on our ping man robot, and we found that balls

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Speaker 3: could have very similar initial spin but fly aero dynamically

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Speaker 3: very different. And there was actually another ball in the

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Speaker 3: market that was coming out, and this is kind of

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Speaker 3: when tour players are all popping the fore side down

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Speaker 3: yep and measuring everything, as we've seen on TV. As

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Speaker 3: we've seen on tour, they're measuring every shot. And another

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Speaker 3: ball came out that was super high spin, but they

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Speaker 3: go play it on the course and it fly really

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Speaker 3: really low, and that really confused the tour players. They

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Speaker 3: start to ask us about it, and we go, holy moly,

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Speaker 3: the aerodynamics is a really big deal. It's not just

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Speaker 3: the initial spin. So I think as golfers we all say,

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Speaker 3: and as fitters we all say, oh, this ball spins

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Speaker 3: a lot, This ball spins a little spin, drives height.

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Speaker 3: That's kind of okay to say in slang. But that's

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Speaker 3: only half the equation. There's the initial what's happening. Then

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Speaker 3: there's the down range aero dynamics, and that is a

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Speaker 3: really big deal. So this whole Tony fen Now thing,

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Speaker 3: you know, we we were kind of perplexed, like.

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Speaker 1: What should we do? What? What?

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Speaker 3: What ball should we design our clubs for? And we

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Speaker 3: kind of turned that question on its head and said, hey,

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Speaker 3: let's instead figure out how to deliver club fitting like

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Speaker 3: Tony got with club ball, fitting synergistically to the everyday golfer.

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Speaker 3: And that's that was kind of the you know, the

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Speaker 3: genesiss of where we got this idea to to to

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Speaker 3: turn our ball testing that we do into a product

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Speaker 3: and being able to fit club and ball together synergistically.

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Speaker 2: Marty, I'm starting to get the sense that you like

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Speaker 2: solutions in golf I'm starting to kind of feel like

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Speaker 2: that's one of your favorite things. I almost feel like

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Speaker 2: when a problem pops up like something like this with Tony,

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Speaker 2: you're going, oh, yeah, no, I'm in on this project.

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Speaker 2: Oh yeah, So is this is this Ballnamic? Is this

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Speaker 2: where ball Namic started at Ping?

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Speaker 1: Yeah?

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Speaker 3: Yeah, I'm We've We've always done a lot of testing

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Speaker 3: on balls. We even built this, you know, you've seen

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Speaker 3: it there at the proving grounds. We have ping Man.

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Speaker 3: Then we have another machine. We call it sling Man. Yes, yes,

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Speaker 3: and we built that machine to sling golf balls out

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Speaker 3: at any combination of ball speed, launch, and spin. We

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Speaker 3: can send out knuckleballs but no spin at two hundred

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Speaker 3: and fifty miles an hour if we wanted to. We

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Speaker 3: don't do that, but that allowed us in My colleague,

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Speaker 3: doctor Paul Wood, who is literally a solar physicist. He's

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Speaker 3: the VP of Engineering at Ping, who went to the

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Speaker 3: University of Saint Andrews and as a solar physicist. His

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Speaker 3: first job when we hired him from Saint Andrews was

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Speaker 3: to develop a ball model which is hey be able

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Speaker 3: to predict the flight using you know, lift and drag coefficients.

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Speaker 3: And they done a bunch of research on bounce and roll,

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Speaker 3: and the physics of that is quite tough. So that

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Speaker 3: was his kind of first project, and we've continued to

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Speaker 3: evolve and make that better and better and leverage our

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Speaker 3: test data that we've done on golf balls.

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Speaker 2: You mentioned ping Man, I just want to tell people,

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Speaker 2: and hopeful we have video we can lay over this,

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Speaker 2: but there's literally like a sprit seen mechanism now that

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Speaker 2: can sprits the golf ball with water if you guys want,

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Speaker 2: obviously the ball to react like that. To see those

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Speaker 2: processes through the technology, to see how much available variability

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Speaker 2: there is in terms of just simply testing a golf

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Speaker 2: ball or a swing or wind. What time you guys

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Speaker 2: go out there and test balls, I mean normally it's

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Speaker 2: in the middle of the night, which is just so wild.

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Speaker 2: I think it's like two or three in the morning,

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Speaker 2: because obviously that's the least amount of a variable in

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Speaker 2: terms of wind or temperature or whatever. It is so

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Speaker 2: wild to see. Can you dive a little deeper in

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Speaker 2: how balnamic works in terms of a player like myself? Right,

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Speaker 2: I played the Provy one X. I've played it basically

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Speaker 2: since the Provy one X became a golf ball I mean,

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Speaker 2: I remember I was in I was in high school.

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Speaker 2: I would play and you'll probably appreciate this. I either

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Speaker 2: played the professional from titleist or I would dabble occasionally

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Speaker 2: in the Royal MAXFI. Do you remember that same Royal

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Speaker 2: Same No way, that golf ball is so cool. We

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Speaker 2: found them at Sam's once and talked our and talked

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Speaker 2: our coaching to buy at them. But I was always

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Speaker 2: like more of a titleist golf ball guy. And when

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Speaker 2: the prov one popped up and then obviously moved into

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Speaker 2: the X, I've been an ex guy. So I come

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Speaker 2: to you, Marty, and I say, this is the golf

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Speaker 2: ball I typically play. How does this golf ball work

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Speaker 2: for the pink clubs that I'm being fit for? Or

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Speaker 2: is it the other way around?

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Speaker 1: Yeah?

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Speaker 3: I think the way we look at golf ball is

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Speaker 3: we we want to do it synergistically with your club fitting.

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Speaker 3: So if you've already had your clubs kind of dialed,

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Speaker 3: you can go into Balnamic and the process flow for

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Speaker 3: Balnamic A. It has this underlying database of our ball testing,

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Speaker 3: which we kind of touched on. This is where we

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Speaker 3: test in the middle of the night. We use a

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Speaker 3: radar that can measure lift and drag. We do things

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Speaker 3: like sprits them with water because balls can have very

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Speaker 3: big differences in being more prone to flyers, so if

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Speaker 3: that's important for you, we can take that into consideration.

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Speaker 3: We test them on short wedges, full wedges, putting feel.

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Speaker 3: You know, balls can fly high on the driver and

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Speaker 3: low on the irons and vice versa, so we take

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Speaker 3: all that into consideration. So that's kind of the underlying

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Speaker 3: database or engine that drives Balnamic, and then the process

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Speaker 3: when you go through Balnamic, which is at ballfitting dot com,

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Speaker 3: we created a kind of an interview in a fitting

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Speaker 3: flow that we literally modeled after the way tour players

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Speaker 3: think about golf ball. So it's an educational experience if

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Speaker 3: nothing else. Go through it and you'll be educated on

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Speaker 3: things you as a golfer should probably be thinking about

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Speaker 3: in your golf ball performance. And you can weigh in

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Speaker 3: on the results and say, ah, that's really not that

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Speaker 3: important to me. This is kind of overkill for me.

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Speaker 3: That's totally fine, but that's kind of the process flow.

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Speaker 3: So Shane, when you get started through Balnamic, you can

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Speaker 3: tell it which golf ball you're currently using if you want,

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Speaker 3: or a lot of folks out there are like whatever

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Speaker 3: my wife got me for Father's Day, Christmas, right, whatever

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Speaker 3: whatever I find on the course. So you don't have

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Speaker 3: to put that in, but if you do, you'll get

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Speaker 3: comparisons on your best football to your current ball. And

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Speaker 3: then what we do is we have you go in

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Speaker 3: and you talk about your driver, what you want or

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Speaker 3: need on your driver, and it's really cool. You can

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Speaker 3: either put in your launch monitor numbers, but you don't

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Speaker 3: have to. So if you just got a fitting or

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Speaker 3: if we're using it live in a fitting environment, we

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Speaker 3: put in your ball speed, launch and spin. And here's

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Speaker 3: where that Tony going back to that Tony Feno example

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Speaker 3: comes in when we put his launch condition numbers in

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Speaker 3: there and he was spinning his driver at twenty eight

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Speaker 3: hundred rpm, and we could put that into the app.

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Speaker 3: And we have a button that says, well, figure out

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Speaker 3: for me if I should be playing a ball that

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Speaker 3: flies higher lower, and you click that and it's like

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Speaker 3: you should be playing a ball that flies lower, and

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Speaker 3: that's what he would get recommended. Right, So it's reverse

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Speaker 3: engineered what the tour player can already do, right, And

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Speaker 3: being able to do those things. So you kind of

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Speaker 3: go through the driver. Is performance in the wind important

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Speaker 3: to you or not? Do you need to hit it

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Speaker 3: kind of high? Medium, low? And then you tell the

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Speaker 3: same thing with your irons. And so this is where

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Speaker 3: it gets really cool to marry club fitting and ball

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Speaker 3: fitting together. So it kind of talked about on the driver.

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Speaker 3: Those are a few good examples, like let's say you

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Speaker 3: really like the MAX driver like Tony did, or the

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Speaker 3: opposite scenario where you really like the LST driver, right,

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Speaker 3: like what I'm playing, right, you really like the LST driver,

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Speaker 3: but maybe the spins a little low. Actually, right, you

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Speaker 3: can pick a ball that actually spins a little bit more, Shane,

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Speaker 3: I know you like to hit that little cut, like

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Speaker 3: you want to see that ball move a little bit

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Speaker 3: off the tee. You can say, you know, I want

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Speaker 3: to see a little bit of that with a little

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Speaker 3: bit more height, and you'll get a ball recommendation specifically

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Speaker 3: for you. So we kind of have the driver side.

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Speaker 3: Then you progress to irons. What do you need in

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Speaker 3: the irons, And again you can either put in your

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Speaker 3: launch num or just kind of describe how you hit them,

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Speaker 3: say hey, I hit them this far launch it kind

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Speaker 3: of high spin, it kind of low. Now that's really

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Speaker 3: important in the modern day because irons have such big

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Speaker 3: differences to how much they spin. You know, both us

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Speaker 3: and you know the rest of the market. There's low

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Speaker 3: spinning irons, there's high spinning irons. This gets really cool

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Speaker 3: on irons when you can marry ball together because we

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Speaker 3: have this iron landing angle chart when we talk about

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Speaker 3: iron fitting. Hey, I really like the I five twenty

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Speaker 3: five irons. Everything about them. I like them.

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Speaker 1: I'm hitting them far, but I'm not quite landing.

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Speaker 3: Him steep enough. Maybe you don't even change the irons,

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Speaker 3: you can switch. Golf Ball is your final little lever

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Speaker 3: to kind of tune in your overall performance.

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Speaker 2: It feels like the kind of balnamic golf ball portion

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Speaker 2: of this is like the dessert to an amazing dinner,

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Speaker 2: right where perfect you know you've got, you know you're

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Speaker 2: you're fitting if you will is probably the apps. And

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Speaker 2: then you start to get your clubs and you're set

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Speaker 2: built for you, and that's the entree. And in the

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Speaker 2: back end of it, you say, Okay, what's the final

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Speaker 2: tweak to make sure all of this stuff plays together?

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Speaker 2: Because again, like for you Marty, you go to your

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Speaker 2: boss or you start to look up, you know, funding

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Speaker 2: for ball Namic and some of these you know, some

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Speaker 2: of these tools you're working on, and somebody might say

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Speaker 2: to you, we don't even sell ball as a ping

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Speaker 2: and you're going, yeah, but this is helpful for our

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Speaker 2: equipment because it makes the average golfer's entire experience better

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Speaker 2: because now we're making that dessert, that final portion of

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Speaker 2: the dinner fit and kind of it's almost like going

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Speaker 2: to the French laundry, right, like the yeah thing is

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Speaker 2: going to march together, so you know that what you're

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Speaker 2: tasting after this is meant to taste like this versus

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Speaker 2: what you just had that was maybe a little bit

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Speaker 2: more salty, or maybe it was it was not as sweet.

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Speaker 1: Oh Man, Shane.

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Speaker 3: That's the perfect analogy, and that's how our fitters at

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Speaker 3: the proving grounds do it. So when they do their

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Speaker 3: club fitting for a player, they're aware of the golf

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Speaker 3: ball changes, but they're not necessarily recommending it live in

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Speaker 3: real time, right right, we do that at the end.

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Speaker 3: It is like the dessert, and in fact, we go

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Speaker 3: into that cool locker room where you change and shoes, relaxing,

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Speaker 3: getting in from the heat a little bit, using the

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Speaker 3: massage gun if you need to, and on the big screen, well, well,

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Speaker 3: the fit our fitters at the proving grounds, our master

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Speaker 3: fitters will have ball namic and walk you through it

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Speaker 3: while you're cooling down. Absolutely, like the dessert of the fitting.

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Speaker 2: Just amazing. You know, It's been interesting to kind of

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Speaker 2: watch the golf ball landscape change over the last few

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Speaker 2: years because I feel like there were three or four

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Speaker 2: brands that were always the major golf ball brands, and

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Speaker 2: there's a lot more brands popping up even over the

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Speaker 2: last year or two.

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Speaker 1: Yeah.

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Speaker 2: Are you guys always introducing the new balls and even

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Speaker 2: kind of the random companies that make golf balls into

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Speaker 2: what you guys are doing, so you're aware of everything

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Speaker 2: on the market.

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Speaker 1: Yeah.

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Speaker 3: Absolutely, We have a criteria. It's all documented when you

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Speaker 3: go to ball fitting. I't com a witch balls. We

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Speaker 3: test okay, so they're the premium kind of eurethane balls

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Speaker 3: over twenty dollars and that's a lot. We have to

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Speaker 3: do a lot of testing to make sure the database

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Speaker 3: is up to date. We update the database at least

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Speaker 3: twice a year, but in practice we do it about

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Speaker 3: four times a year. The tricky part, Shane is getting

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Speaker 3: a zero wind weather conditions that actually is quite challenging

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Speaker 3: for us. It's the hardest part of doing our ball testing.

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Speaker 3: So yeah, we are, we are. I think one of

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Speaker 3: the funnest things about balnamic and a lot of people

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Speaker 3: ask that question, well, hey, how often should I go

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Speaker 3: through it? I think anytime you do a new club

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Speaker 3: fitting would be a good time to go through ball namic.

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Speaker 3: So you get a new driver, get new irons, it's

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Speaker 3: a good time, or and or just like once a

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Speaker 3: year beginning of the playing season. Okay, I got my

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Speaker 3: playing season coming up. Because balls change a ton, So

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Speaker 3: one thing I think is very important for the listener

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Speaker 3: is that just because you always played one model your

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Speaker 3: whole life for the last generation, that next time it

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Speaker 3: comes out, the performance can totally change. It can change

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Speaker 3: in an area you might not even be aware of.

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Speaker 3: Like one year the model could be very low spin

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Speaker 3: around the greens, and then the next generation that toggle

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Speaker 3: goes and whatever the designers did and the manufacturers did,

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Speaker 3: it's very.

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Speaker 1: High spin around the greens. That may or may not

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Speaker 1: be good for you.

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Speaker 3: You might be a bump and run type of player

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Speaker 3: and having that extra spin might be bad, and that's

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Speaker 3: one of the questions that we ask in ball namic.

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Speaker 3: So aerodynamically things change, green side spin change, how it

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Speaker 3: feels off the putter can all change a year over year.

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Speaker 3: So I think a good kind of habit and best

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Speaker 3: practice would be either go through it when you're getting

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Speaker 3: a club fitting, or at least once a year at

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Speaker 3: the beginning of your playing season.

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Speaker 2: It's so interesting to talk about the iterations of a

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Speaker 2: singular golf ball because kind of going back to the

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Speaker 2: prov one X, you know, they're tour players that are

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Speaker 2: playing like the twenty eighteen version and the twenty nineteen version.

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Speaker 2: You know, there are certain yeared balls that they still

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Speaker 2: play because again that one works the best for their

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Speaker 2: equipment and the way they like to hit the golf ball.

435
00:20:58,480 --> 00:21:02,320
Speaker 2: And they're not always upgrading to the brand new golf

436
00:21:02,320 --> 00:21:05,800
Speaker 2: ball because again things are changing and it's incremental and

437
00:21:05,880 --> 00:21:09,440
Speaker 2: maybe the fifteen handicap it's not going to totally change

438
00:21:09,560 --> 00:21:12,560
Speaker 2: who they are on the golf course, but for Tony

439
00:21:12,600 --> 00:21:15,600
Speaker 2: Finow or Justin Thomas, it is, and they want to

440
00:21:15,600 --> 00:21:17,359
Speaker 2: be playing the one that they feel like is the

441
00:21:17,359 --> 00:21:20,199
Speaker 2: most comfortable for the equipment, they're playing. You made a

442
00:21:20,280 --> 00:21:22,960
Speaker 2: joke earlier about the guy saying, I play the golf

443
00:21:23,000 --> 00:21:26,159
Speaker 2: ball my wife got me for Christmas or Father's Day.

444
00:21:26,280 --> 00:21:29,720
Speaker 2: What do you say to that fifteen handicap that says, Ah,

445
00:21:29,760 --> 00:21:32,040
Speaker 2: the golf ball doesn't really matter. It doesn't matter which

446
00:21:32,040 --> 00:21:33,760
Speaker 2: ball I play, as long as I'm playing a high

447
00:21:33,800 --> 00:21:35,560
Speaker 2: end golf ball. They're all the same, right.

448
00:21:35,680 --> 00:21:37,280
Speaker 1: Yeah, no, it could totally matter. I think.

449
00:21:37,320 --> 00:21:41,119
Speaker 3: For example, you can go into Balnamic and put in

450
00:21:41,160 --> 00:21:44,080
Speaker 3: that you need the driver. The biggest thing that the

451
00:21:44,160 --> 00:21:46,600
Speaker 3: high handicappers do is they curve the ball more, not

452
00:21:46,720 --> 00:21:49,879
Speaker 3: on purpose, they curve the ball more right, and we

453
00:21:50,280 --> 00:21:52,600
Speaker 3: see this when you're trying to hit a stock trajectory shot.

454
00:21:52,600 --> 00:21:54,800
Speaker 3: They just have a lot more curve. You can go

455
00:21:54,840 --> 00:21:57,879
Speaker 3: into Balnamic as a high handicap golfer and put in

456
00:21:57,920 --> 00:22:01,160
Speaker 3: that you need low flying on your drive, and you'll

457
00:22:01,200 --> 00:22:04,680
Speaker 3: get a ball that literally flies straighter. If a ball

458
00:22:04,720 --> 00:22:09,359
Speaker 3: flies lower, it's also going to fly straighter, okay because

459
00:22:09,359 --> 00:22:12,440
Speaker 3: the lift and drag components, so that can straighten out

460
00:22:12,480 --> 00:22:15,520
Speaker 3: your dispersion. That's like a ball fitting hack right there

461
00:22:15,560 --> 00:22:18,120
Speaker 3: for the high handicap golfer. So if you do that

462
00:22:18,320 --> 00:22:20,480
Speaker 3: and then you also say one of the big things

463
00:22:20,680 --> 00:22:22,960
Speaker 3: high handicappers struggle with, oh, how do you spin it

464
00:22:23,000 --> 00:22:25,600
Speaker 3: around the greens? Well, they're not playing a ball that

465
00:22:25,720 --> 00:22:28,720
Speaker 3: can generate the spin around the greens. So those two

466
00:22:28,800 --> 00:22:31,480
Speaker 3: things alone are very low hanging fruit that can really

467
00:22:31,480 --> 00:22:34,200
Speaker 3: have an impact. You know, your on your high hand

468
00:22:34,359 --> 00:22:35,880
Speaker 3: for your high handicap player.

469
00:22:35,800 --> 00:22:39,359
Speaker 2: Marty, it's so crazy to play with golfers in that

470
00:22:39,640 --> 00:22:44,200
Speaker 2: let's say ten to twenty handicap range that play two

471
00:22:44,320 --> 00:22:46,880
Speaker 2: or three times a week and they get the new

472
00:22:46,960 --> 00:22:49,880
Speaker 2: driver every year. Maybe they upgrade their irons every couple

473
00:22:49,920 --> 00:22:52,240
Speaker 2: of years, but they don't have any grooves left on

474
00:22:52,240 --> 00:22:54,480
Speaker 2: their wedges, or they don't clean the faces of their

475
00:22:54,480 --> 00:22:57,640
Speaker 2: wedges that often. And to your point, they're never paying

476
00:22:57,680 --> 00:23:00,280
Speaker 2: attention to what golf ball works for them, what golf

477
00:23:00,320 --> 00:23:02,680
Speaker 2: ball should be playing. Maybe they need to regrip their

478
00:23:02,680 --> 00:23:06,160
Speaker 2: golf clubs. There are little things to every golfer. Again,

479
00:23:06,359 --> 00:23:08,360
Speaker 2: I say this to my friends all the time about fitting,

480
00:23:08,560 --> 00:23:10,000
Speaker 2: and it's been a big part of what we talked

481
00:23:10,000 --> 00:23:14,359
Speaker 2: about on this podcast. But golf is something you're invested in,

482
00:23:14,440 --> 00:23:17,399
Speaker 2: not just financially, but obviously it's your hobby. You know,

483
00:23:17,400 --> 00:23:19,440
Speaker 2: if you're listening to this podcast, there's a very good

484
00:23:19,520 --> 00:23:22,360
Speaker 2: chance that golf is your number one thing you think

485
00:23:22,400 --> 00:23:25,280
Speaker 2: about outside of work in your family. Yet you're not

486
00:23:25,359 --> 00:23:27,639
Speaker 2: willing to put in the time. And it's not a

487
00:23:27,680 --> 00:23:29,959
Speaker 2: lot of time needed to make sure all of your

488
00:23:30,000 --> 00:23:32,840
Speaker 2: equipment matches who you are on the golf course. And

489
00:23:32,880 --> 00:23:35,040
Speaker 2: this is just another step. It's another one of those

490
00:23:35,040 --> 00:23:37,880
Speaker 2: throwaway steps. Like if I called my dad and I said,

491
00:23:37,880 --> 00:23:40,240
Speaker 2: what golf ball are you playing right now? He'd be like, oh,

492
00:23:40,280 --> 00:23:42,399
Speaker 2: I got four in my bag that are different. But

493
00:23:42,480 --> 00:23:45,880
Speaker 2: if he spent an hour on this, it would benefit

494
00:23:45,920 --> 00:23:47,720
Speaker 2: his golf game and it would improve the scoring, which

495
00:23:47,760 --> 00:23:49,680
Speaker 2: is what everybody's looking to do anyway.

496
00:23:50,119 --> 00:23:52,920
Speaker 1: Yeah, exactly, Shane, That's what I think. Again.

497
00:23:53,080 --> 00:23:57,080
Speaker 3: What makes Bollnamic very exciting is that, you know, the

498
00:23:57,200 --> 00:24:01,480
Speaker 3: testing that we have no golfer can practically go out.

499
00:24:01,840 --> 00:24:04,480
Speaker 3: You know, we have like sixty balls in the database, okay,

500
00:24:04,560 --> 00:24:06,919
Speaker 3: and we've hit hundreds of shots on the The most

501
00:24:07,200 --> 00:24:08,280
Speaker 3: repeatable thing of.

502
00:24:08,240 --> 00:24:09,800
Speaker 1: All time was zero wind.

503
00:24:10,160 --> 00:24:12,720
Speaker 3: I mean, imagine how much we've actually run the math

504
00:24:12,800 --> 00:24:16,680
Speaker 3: on this. For like, let's say Victor Hoblin Tony Feenow

505
00:24:17,200 --> 00:24:19,960
Speaker 3: to be able to hit ball, hit all the balls

506
00:24:20,000 --> 00:24:23,560
Speaker 3: in Balnamic and test them and measure the differences like

507
00:24:23,600 --> 00:24:26,320
Speaker 3: we would with ping Man. Ping Man is so repeatable.

508
00:24:26,440 --> 00:24:28,400
Speaker 3: To measure those golf balls, they would have to hit

509
00:24:28,440 --> 00:24:31,560
Speaker 3: like a hundred balls to ping Man's five. Okay, right,

510
00:24:31,600 --> 00:24:35,320
Speaker 3: because ping Mia can hit it delivered exactly the same.

511
00:24:35,800 --> 00:24:37,880
Speaker 1: And so we've kind of built that.

512
00:24:38,080 --> 00:24:40,439
Speaker 3: Going back to your point there with your dad, he

513
00:24:40,520 --> 00:24:44,240
Speaker 3: can go through Balnamic and it only takes like five minutes, okay.

514
00:24:44,240 --> 00:24:46,520
Speaker 3: But the fact that it's kind of short doesn't mean

515
00:24:46,560 --> 00:24:49,840
Speaker 3: it's not valuable and detailed. It just means we've packed

516
00:24:49,880 --> 00:24:52,119
Speaker 3: a lot of intelligence and we have a lot of

517
00:24:52,160 --> 00:24:55,639
Speaker 3: good underlying data that's driving everything. And then you you

518
00:24:55,720 --> 00:24:58,200
Speaker 3: kind of mentioned earlier, well what about you know, price

519
00:24:58,280 --> 00:25:01,880
Speaker 3: point in all the different array of balls on the market,

520
00:25:01,960 --> 00:25:04,480
Speaker 3: you can actually go to that results page and filter

521
00:25:04,680 --> 00:25:07,359
Speaker 3: by one, two, or three dollars signs gotcha. So if

522
00:25:07,680 --> 00:25:09,320
Speaker 3: you're in there, you're like, Okay, I'm gonna try all

523
00:25:09,320 --> 00:25:11,720
Speaker 3: these premium balls. What does it get me if I

524
00:25:11,800 --> 00:25:15,000
Speaker 3: drag this down some lower price point options? And when

525
00:25:15,040 --> 00:25:17,199
Speaker 3: you get to that results page, Shane, you can you

526
00:25:17,240 --> 00:25:19,240
Speaker 3: can kind of play around and compare things and I

527
00:25:19,240 --> 00:25:22,000
Speaker 3: think a really good way to use Balnamic's Balnamic is

528
00:25:22,040 --> 00:25:24,320
Speaker 3: we don't give you just one ball. We give you

529
00:25:24,520 --> 00:25:27,840
Speaker 3: we give you four or five rank ordered options. And

530
00:25:27,880 --> 00:25:31,000
Speaker 3: on that results page you can see, Okay, this ball

531
00:25:31,160 --> 00:25:34,399
Speaker 3: goes further off the driver. So that's really important to me.

532
00:25:34,600 --> 00:25:37,600
Speaker 3: Even though it's the number two match, that's really important

533
00:25:37,600 --> 00:25:39,320
Speaker 3: to me. I'm gonna try that one first, or go

534
00:25:39,400 --> 00:25:41,960
Speaker 3: out and by a dozen of each of the top three,

535
00:25:42,320 --> 00:25:43,960
Speaker 3: go compare and contrast them yourself.

536
00:25:44,000 --> 00:25:44,840
Speaker 1: It helps you kind of.

537
00:25:45,280 --> 00:25:48,640
Speaker 3: Narrow the focus from the sea of confusion that exists

538
00:25:48,680 --> 00:25:50,040
Speaker 3: and in the golf ball.

539
00:25:49,840 --> 00:25:53,040
Speaker 2: World only growing, by the way, only growing exactly.

540
00:25:53,280 --> 00:25:53,560
Speaker 1: Marty.

541
00:25:53,640 --> 00:25:56,480
Speaker 2: I mentioned that I'm a prov one X golf ball guy,

542
00:25:56,520 --> 00:25:58,720
Speaker 2: and I've been for a long time. I'm interested in

543
00:25:58,760 --> 00:26:01,360
Speaker 2: what golf ball you play. But I heard a story

544
00:26:01,400 --> 00:26:05,000
Speaker 2: that recently you you switched multiple times throughout a round

545
00:26:05,000 --> 00:26:07,000
Speaker 2: the different golf balls. This is one of the question

546
00:26:07,080 --> 00:26:10,360
Speaker 2: I asked to start about your brain always churning. Can

547
00:26:10,359 --> 00:26:12,960
Speaker 2: you tell the story about you winning? Did you win

548
00:26:13,000 --> 00:26:14,520
Speaker 2: a golf tournament changing balls?

549
00:26:14,800 --> 00:26:17,080
Speaker 3: Yeah, I won a little Southwest section event here at

550
00:26:18,080 --> 00:26:22,600
Speaker 3: It was at Los Sende's. Okay and at last send it.

551
00:26:23,240 --> 00:26:24,600
Speaker 3: There's not a lot of the lost send to get

552
00:26:24,600 --> 00:26:31,040
Speaker 3: out there though, Classic Target Desert golf course. But yeah,

553
00:26:31,240 --> 00:26:34,360
Speaker 3: I found out actually during the PGA Championship, I think

554
00:26:34,359 --> 00:26:38,280
Speaker 3: it was Phil Nicholson had switched balls during the round

555
00:26:38,960 --> 00:26:41,120
Speaker 3: and then I asked. I was like, whoa what They're

556
00:26:41,119 --> 00:26:42,639
Speaker 3: not playing the one ball roll? He made like a

557
00:26:42,760 --> 00:26:45,440
Speaker 3: random comment on on Twitter or something. So I asked

558
00:26:45,480 --> 00:26:48,600
Speaker 3: our our tournament director at the Southwest Section, Uh, hey,

559
00:26:48,600 --> 00:26:50,159
Speaker 3: are we playing by the one ball roll? Because I

560
00:26:50,200 --> 00:26:52,120
Speaker 3: didn't read the fine print in our in our rule

561
00:26:52,160 --> 00:26:54,080
Speaker 3: sheet there, and he's like, oh, yeah, we were not playing.

562
00:26:54,160 --> 00:26:58,720
Speaker 3: I was like, oh, this is amazing because we've I've

563
00:26:58,760 --> 00:27:00,800
Speaker 3: done a lot of stuff on win Because we have

564
00:27:00,880 --> 00:27:03,960
Speaker 3: this engine, Baldnamic engine, we can do a lot of

565
00:27:04,000 --> 00:27:06,440
Speaker 3: things with wind. How does wind affect your ball flight?

566
00:27:06,640 --> 00:27:08,960
Speaker 3: I've made some people have seen these really cool sheets

567
00:27:08,960 --> 00:27:11,520
Speaker 3: that say, Okay, if the wind's hurting fifteen miles an hour,

568
00:27:11,520 --> 00:27:13,960
Speaker 3: it's going to play twenty yards further and things of

569
00:27:14,000 --> 00:27:17,840
Speaker 3: that nature. That's specific to me, my location, my golf ball.

570
00:27:18,160 --> 00:27:20,880
Speaker 3: So I know that if you change balls, it would

571
00:27:20,920 --> 00:27:23,080
Speaker 3: have a real it would have a really big impact

572
00:27:23,080 --> 00:27:25,480
Speaker 3: on your performance in the wind. Right, that's kind of

573
00:27:25,640 --> 00:27:29,639
Speaker 3: that's one of the lowest level things that I was like,

574
00:27:29,720 --> 00:27:32,159
Speaker 3: I'd always want to do if I could in a tournament.

575
00:27:32,240 --> 00:27:34,439
Speaker 3: I've done it in practice, Like downwind, I'm gonna hit

576
00:27:34,440 --> 00:27:36,880
Speaker 3: a ball that flies high into the wind, I'm gonna

577
00:27:36,880 --> 00:27:39,040
Speaker 3: play a ball that flies low, and it makes an

578
00:27:39,200 --> 00:27:41,399
Speaker 3: enormous difference. So I was like, I'm doing this in

579
00:27:41,440 --> 00:27:44,000
Speaker 3: a tournament, So this is a fresh thing for me.

580
00:27:44,119 --> 00:27:46,760
Speaker 3: Is now I'm gonna play like probably between three to

581
00:27:46,840 --> 00:27:51,679
Speaker 3: five balls and switch them, switch them right there in

582
00:27:51,680 --> 00:27:54,560
Speaker 3: real time in the tournament. So I did that in

583
00:27:54,680 --> 00:27:57,119
Speaker 3: Los Aendas won the tournament. So into the wind holes,

584
00:27:57,560 --> 00:28:01,679
Speaker 3: I play the AVX titlis AVX flies very low and

585
00:28:01,760 --> 00:28:04,919
Speaker 3: the new version still spins a good bin on wedges

586
00:28:04,920 --> 00:28:06,520
Speaker 3: and around the greens, so it wasn't like I was

587
00:28:06,560 --> 00:28:09,920
Speaker 3: sacrificing a lot there. Right then I'd get down wind

588
00:28:10,160 --> 00:28:14,240
Speaker 3: and I'd play the Tour BX or the prov one X,

589
00:28:14,320 --> 00:28:17,199
Speaker 3: depending on where the pin was and how from the

590
00:28:17,240 --> 00:28:19,800
Speaker 3: greens are, because the BX spins a little bit more

591
00:28:19,800 --> 00:28:20,919
Speaker 3: on the wedges and flies low.

592
00:28:21,520 --> 00:28:23,320
Speaker 2: So I mean this is like if it's a front pin,

593
00:28:23,680 --> 00:28:27,320
Speaker 2: you're literally changing complete brand of a golf ball. If

594
00:28:27,320 --> 00:28:29,960
Speaker 2: it's front pin versus a backpin, backpin, you're playing the

595
00:28:29,960 --> 00:28:32,080
Speaker 2: pro v and the front pin you're playing the.

596
00:28:32,080 --> 00:28:33,560
Speaker 1: What is it the bridge the Tour BX.

597
00:28:33,680 --> 00:28:36,480
Speaker 3: Yeah, Tour BX very high spin, so fly signed the driver,

598
00:28:36,600 --> 00:28:38,280
Speaker 3: but it's super high spin on the wedges.

599
00:28:38,400 --> 00:28:41,040
Speaker 1: Okay, right, I'm like, well that I need that downwind.

600
00:28:41,080 --> 00:28:42,760
Speaker 1: That's my perfect down wind ball.

601
00:28:43,120 --> 00:28:44,680
Speaker 3: And then on and then if it was like a

602
00:28:44,720 --> 00:28:49,000
Speaker 3: medium hole, I'd played my normal ball prov one left dot. Now,

603
00:28:49,040 --> 00:28:51,200
Speaker 3: the thing I haven't done yet but I want to

604
00:28:51,240 --> 00:28:53,960
Speaker 3: get into is that in our testing, we see balls

605
00:28:54,000 --> 00:28:56,560
Speaker 3: fly a little bit shorter or further on your irons.

606
00:28:57,000 --> 00:28:59,320
Speaker 3: So let's say I'm between clubs on a par three.

607
00:28:59,560 --> 00:29:02,000
Speaker 3: There's a hard skill for me as a working player,

608
00:29:02,120 --> 00:29:05,080
Speaker 3: Like the tweener yardages are hard, right for me because

609
00:29:05,120 --> 00:29:06,600
Speaker 3: I'm not playing a lot of golf or playing a

610
00:29:06,640 --> 00:29:08,720
Speaker 3: lot like golf. It be easy, but I'm gonna switch

611
00:29:08,760 --> 00:29:11,760
Speaker 3: a ball that either goes further or shorter when I'm

612
00:29:11,800 --> 00:29:14,360
Speaker 3: in between clubs on the par three. So I'm still

613
00:29:14,440 --> 00:29:17,440
Speaker 3: kind of dialing that in. But I think the every

614
00:29:17,640 --> 00:29:19,880
Speaker 3: I mean, I think what I'm doing is a ne

615
00:29:19,880 --> 00:29:23,040
Speaker 3: excellent level of nuance. The everyday golfer might not need

616
00:29:23,080 --> 00:29:26,040
Speaker 3: to play like three to five. But think about this, Shane,

617
00:29:26,120 --> 00:29:29,080
Speaker 3: going back to your high handicapper, they should be playing

618
00:29:29,120 --> 00:29:32,920
Speaker 3: a ball that flies straighter and goes far on par

619
00:29:33,040 --> 00:29:35,800
Speaker 3: fours and fives because distance off the tee is at

620
00:29:35,800 --> 00:29:38,120
Speaker 3: a premium. And then they should play a ball that

621
00:29:38,320 --> 00:29:42,000
Speaker 3: spins more land steeper on par three's. They should definitely

622
00:29:42,080 --> 00:29:44,360
Speaker 3: have a par four part five ball and then a

623
00:29:44,360 --> 00:29:46,680
Speaker 3: par three ball. I think that would be super helpful

624
00:29:46,680 --> 00:29:48,560
Speaker 3: for your everyday player, Marty.

625
00:29:48,600 --> 00:29:50,600
Speaker 2: There's a scene in Rounders. I don't know if you've

626
00:29:50,600 --> 00:29:53,120
Speaker 2: seen the movie Rounders before. There's a scene where Matt

627
00:29:53,200 --> 00:29:55,800
Speaker 2: Damon's character goes into the I think it's like the

628
00:29:55,880 --> 00:29:59,560
Speaker 2: Lawyers or whatever's poker game, and he basically calls everybody's

629
00:29:59,560 --> 00:30:02,080
Speaker 2: hand and they're like, you're officially never allowed to play

630
00:30:02,080 --> 00:30:04,280
Speaker 2: in this game. Before. I feel like this with you

631
00:30:04,760 --> 00:30:07,680
Speaker 2: about playing for money. If you've got five different balls

632
00:30:07,680 --> 00:30:10,600
Speaker 2: in your bag, I'm assuming you're not carrying this bag.

633
00:30:10,840 --> 00:30:12,120
Speaker 2: If you're playing with five.

634
00:30:12,320 --> 00:30:14,640
Speaker 1: We're playing cards. It's one hundred degrees.

635
00:30:15,280 --> 00:30:17,680
Speaker 2: Five or six sleeves in the bag. You're going, hey,

636
00:30:17,720 --> 00:30:19,920
Speaker 2: han me the sleeve that those sleeves are in the

637
00:30:19,960 --> 00:30:22,560
Speaker 2: left side of the bag. This is I mean, my

638
00:30:22,720 --> 00:30:25,160
Speaker 2: mind is blown right now thinking about all this.

639
00:30:25,520 --> 00:30:27,720
Speaker 3: It was really funny walking up to the tee and

640
00:30:28,040 --> 00:30:31,640
Speaker 3: and being and I'd have multiple clubs and multiple balls

641
00:30:31,640 --> 00:30:33,800
Speaker 3: on some t shots okay, and then having to tell

642
00:30:33,840 --> 00:30:36,280
Speaker 3: you're playing partners. I'm switching to a AVX two on

643
00:30:36,320 --> 00:30:38,840
Speaker 3: this whole. Next all, I'm switching to a you know,

644
00:30:38,880 --> 00:30:39,760
Speaker 3: a left dot four.

645
00:30:40,520 --> 00:30:41,840
Speaker 2: You did you ever have a hole where you were

646
00:30:41,920 --> 00:30:43,880
Speaker 2: kind of going up in the fairway going which one

647
00:30:43,880 --> 00:30:45,520
Speaker 2: did I play? What was the way I'm playing? I'm

648
00:30:45,560 --> 00:30:47,440
Speaker 2: assuming you mark all of them the same, like the

649
00:30:47,480 --> 00:30:50,000
Speaker 2: same sharpie mark on whatever the ball, But I would

650
00:30:50,040 --> 00:30:51,920
Speaker 2: get confused in a heartbeat, I I I have a

651
00:30:51,960 --> 00:30:53,920
Speaker 2: hard time remember what hole we're playing when I'm looking

652
00:30:53,920 --> 00:30:56,440
Speaker 2: at the whole location sheet and you've got seven golf

653
00:30:56,440 --> 00:30:58,920
Speaker 2: balls in place. Amazing stuff, but it is fun.

654
00:30:59,080 --> 00:31:01,880
Speaker 3: So we've ran some on what would your optimal launch

655
00:31:01,920 --> 00:31:05,360
Speaker 3: condition We have that beautiful fitting chart, but it's based

656
00:31:05,400 --> 00:31:08,920
Speaker 3: on no wind for driver fitting okay, to maximize distance.

657
00:31:08,960 --> 00:31:12,200
Speaker 3: Now we've run the numbers on Okay, what would your

658
00:31:12,240 --> 00:31:14,800
Speaker 3: launch conditions need to be for like twenty miles an

659
00:31:14,840 --> 00:31:16,680
Speaker 3: hour down wind, and you need to launch it like

660
00:31:16,760 --> 00:31:19,640
Speaker 3: two to three degrees higher with four or five hundred

661
00:31:19,720 --> 00:31:21,960
Speaker 3: rpm more spin into the wind, you want to launch

662
00:31:22,000 --> 00:31:24,160
Speaker 3: it at a degree or two lower and bring your

663
00:31:24,200 --> 00:31:27,440
Speaker 3: spin down another four or five hundred. So the spin

664
00:31:27,560 --> 00:31:30,920
Speaker 3: difference for to maximize distance for into the wind and

665
00:31:30,960 --> 00:31:34,000
Speaker 3: downwind at twenty miles an hours like a thousand RPMs

666
00:31:34,000 --> 00:31:37,720
Speaker 3: of spin. Now, golf ball, just switching ball can cover

667
00:31:37,760 --> 00:31:41,080
Speaker 3: about six hundred RPMs of that difference without having to

668
00:31:41,120 --> 00:31:43,760
Speaker 3: play two drivers or change your swing or hit way

669
00:31:43,840 --> 00:31:46,680
Speaker 3: up or do something crazy. So that shows how much

670
00:31:46,720 --> 00:31:49,680
Speaker 3: of an impact switching ball can be into the wind

671
00:31:49,720 --> 00:31:50,320
Speaker 3: and downwind.

672
00:31:50,680 --> 00:31:53,320
Speaker 2: You gave a tip to the everyday average golfer out

673
00:31:53,360 --> 00:31:55,280
Speaker 2: there about the two golf balls, the par four par

674
00:31:55,400 --> 00:31:58,840
Speaker 2: five ball and par three ball. How best for them

675
00:31:58,880 --> 00:32:01,080
Speaker 2: to figure out which one the par four par five

676
00:32:01,120 --> 00:32:03,959
Speaker 2: ball and when which one's the par three ball when

677
00:32:03,960 --> 00:32:05,240
Speaker 2: they're when they're using balnamic.

678
00:32:05,480 --> 00:32:07,560
Speaker 3: Yeah, So a good way to go through balnamic is

679
00:32:07,920 --> 00:32:10,880
Speaker 3: if you if you buy it once, you get five

680
00:32:10,960 --> 00:32:13,200
Speaker 3: fittings in there and you can go tweak things. So

681
00:32:13,320 --> 00:32:15,680
Speaker 3: that's definitely the thing to do. So, go in there

682
00:32:16,080 --> 00:32:22,640
Speaker 3: and put that you want low flight and maximize driver distance. Uh,

683
00:32:22,720 --> 00:32:26,000
Speaker 3: you can put your irons stopping powers kind of medium

684
00:32:26,280 --> 00:32:28,640
Speaker 3: and go get results and that can be your par

685
00:32:28,760 --> 00:32:32,080
Speaker 3: four part five ball. Then go back through and put

686
00:32:32,080 --> 00:32:34,480
Speaker 3: in there that you want your irons to land steeper,

687
00:32:34,880 --> 00:32:38,400
Speaker 3: your wedge is to spin more, and and use that

688
00:32:38,480 --> 00:32:40,640
Speaker 3: to kind of help pick out your your par three ball.

689
00:32:41,040 --> 00:32:44,920
Speaker 2: This feels in a way kind of hold school. And

690
00:32:44,960 --> 00:32:47,120
Speaker 2: when I say that, I mean and you'll appreciate this.

691
00:32:47,200 --> 00:32:49,720
Speaker 2: If if the younger listeners are jumping in, they probably

692
00:32:49,720 --> 00:32:52,760
Speaker 2: aren't going to understand this, but forty fifty and older

693
00:32:52,840 --> 00:32:56,080
Speaker 2: golfers will understand this. There was a time where you

694
00:32:56,120 --> 00:32:59,160
Speaker 2: would kind of use like a pinnacle off the tee

695
00:32:59,600 --> 00:33:02,520
Speaker 2: and you there's a blata kind of like what you're saying.

696
00:33:02,560 --> 00:33:05,240
Speaker 2: It was almost like you'd use the softball on the

697
00:33:05,280 --> 00:33:08,520
Speaker 2: par threes around the greens, and you might use back

698
00:33:08,560 --> 00:33:12,320
Speaker 2: then a harder, firmer golf ball for like longer t shots,

699
00:33:12,400 --> 00:33:14,600
Speaker 2: especially if you're playing in something like a scramble. It

700
00:33:14,600 --> 00:33:18,400
Speaker 2: almost feels like a more advanced version of what used

701
00:33:18,440 --> 00:33:22,120
Speaker 2: to be relatively standard for players. Was you kind of

702
00:33:22,120 --> 00:33:23,920
Speaker 2: had the which ball is going to go far and

703
00:33:23,960 --> 00:33:25,800
Speaker 2: which ball's going to land soft around the greens?

704
00:33:26,080 --> 00:33:27,080
Speaker 1: Yeah, absolutely, Shane.

705
00:33:27,120 --> 00:33:29,440
Speaker 3: I think it's interesting now we're talking about obviously some

706
00:33:29,520 --> 00:33:32,680
Speaker 3: of the rules talk about golf ball and that type

707
00:33:32,720 --> 00:33:34,920
Speaker 3: of thing. Just the value of knowing what you know

708
00:33:34,960 --> 00:33:37,920
Speaker 3: if your tournaments, and it could be high level like

709
00:33:37,960 --> 00:33:41,720
Speaker 3: our section stuff, which the tournaments are adopting different modified

710
00:33:41,720 --> 00:33:44,200
Speaker 3: local rules. You know, it's not that many tournaments are

711
00:33:44,240 --> 00:33:47,560
Speaker 3: adopting the forty six inch rule and the driver for example, Right,

712
00:33:47,920 --> 00:33:49,479
Speaker 3: it's not till you get to a certain levels. So

713
00:33:49,520 --> 00:33:51,920
Speaker 3: now this one ball rule is it's a whole new

714
00:33:52,400 --> 00:33:55,239
Speaker 3: new area of performance. So now that's getting it. That's

715
00:33:55,280 --> 00:33:57,920
Speaker 3: getting pretty nuanced there. I think the biggest takeaway on

716
00:33:58,000 --> 00:34:02,640
Speaker 3: balls is fit your ball to the club synergistically. You

717
00:34:02,680 --> 00:34:06,120
Speaker 3: can't really fit balls that well indoors, Sadly, I wish you,

718
00:34:06,240 --> 00:34:09,319
Speaker 3: I wish we could. I wish launch monitors could. The

719
00:34:09,360 --> 00:34:12,000
Speaker 3: way to do it is to take your launch conditions

720
00:34:12,000 --> 00:34:16,000
Speaker 3: from indoors and feed them into Balnamic and that'll simulate

721
00:34:16,040 --> 00:34:18,880
Speaker 3: your down range flight. So that's another value out of

722
00:34:18,920 --> 00:34:22,839
Speaker 3: Balnamic is being able to get visibility as to what

723
00:34:22,880 --> 00:34:26,000
Speaker 3: would happen outdoors when you're getting numbers and use it

724
00:34:26,080 --> 00:34:27,320
Speaker 3: on a launch monitor indoors.

725
00:34:27,760 --> 00:34:30,399
Speaker 2: Marty, what's your yardage book look like when you play

726
00:34:30,400 --> 00:34:31,080
Speaker 2: tournament golf?

727
00:34:31,120 --> 00:34:31,160
Speaker 3: Like?

728
00:34:31,200 --> 00:34:33,239
Speaker 2: How many pieces do you have it with you right now?

729
00:34:34,040 --> 00:34:34,239
Speaker 1: Man?

730
00:34:34,360 --> 00:34:36,239
Speaker 2: I don't well, I mean, I'm just wondering, like how

731
00:34:36,239 --> 00:34:38,759
Speaker 2: many sheets are in there? How much information do you have?

732
00:34:39,200 --> 00:34:41,480
Speaker 2: I think I have a note I wrote five years ago.

733
00:34:41,560 --> 00:34:45,240
Speaker 2: They're like, it's like, have fun, good temper. I'm assuming

734
00:34:45,239 --> 00:34:46,680
Speaker 2: yours might be a little more advanced.

735
00:34:47,040 --> 00:34:49,440
Speaker 3: Yeah, I'll post on social media that win try to

736
00:34:49,520 --> 00:34:50,480
Speaker 3: make is pretty cool.

737
00:34:50,520 --> 00:34:51,200
Speaker 1: It's okay.

738
00:34:51,560 --> 00:34:54,080
Speaker 3: It's kind of like aim point for wind, so it's

739
00:34:54,200 --> 00:34:57,840
Speaker 3: kind of has uh when the winds and if.

740
00:34:57,719 --> 00:34:59,240
Speaker 1: I travel, it's super valuable.

741
00:34:59,400 --> 00:35:01,720
Speaker 3: I think, for sample, when I've played the Colorado Open,

742
00:35:01,880 --> 00:35:07,440
Speaker 3: I always knew anecdotally experientially that the ball curved less

743
00:35:07,440 --> 00:35:09,520
Speaker 3: and it flew a little bit, or the wind affected

744
00:35:09,560 --> 00:35:11,480
Speaker 3: the ball a little bit less. And then I go

745
00:35:11,520 --> 00:35:16,520
Speaker 3: play a tournament at man TPC Harding Park, PGA Championship

746
00:35:16,640 --> 00:35:19,319
Speaker 3: or black Horse Bayonet. We play big tournament there and

747
00:35:19,320 --> 00:35:23,400
Speaker 3: the wind really affects your ball flight, and so we

748
00:35:23,480 --> 00:35:28,319
Speaker 3: have these calculations that we can run and generate how

749
00:35:28,440 --> 00:35:31,759
Speaker 3: much for those conditions and how I hit the ball

750
00:35:31,840 --> 00:35:33,879
Speaker 3: and the ball I'm using the wind affects the ball flight.

751
00:35:33,920 --> 00:35:36,839
Speaker 3: So I have this really cool sheet and people think, oh, man,

752
00:35:36,920 --> 00:35:38,799
Speaker 3: you're on the tee doing taking a lot of time,

753
00:35:38,840 --> 00:35:41,680
Speaker 3: slowing down pace of play. You can do the calculations

754
00:35:41,719 --> 00:35:45,040
Speaker 3: really quick. Okay, you know, so it doesn't really. In fact,

755
00:35:45,160 --> 00:35:48,000
Speaker 3: it saves me time. I think, you know, kind of

756
00:35:48,000 --> 00:35:49,399
Speaker 3: like if you know what you're doing with a point,

757
00:35:49,440 --> 00:35:50,680
Speaker 3: it really doesn't slow people down.

758
00:35:50,640 --> 00:35:52,160
Speaker 1: With priace speeds people up a little bit.

759
00:35:52,600 --> 00:35:55,920
Speaker 2: Where is your brain in terms of what is next?

760
00:35:56,040 --> 00:35:58,719
Speaker 2: Because every time we have these conversations, Barty, I'm just

761
00:35:58,800 --> 00:36:02,120
Speaker 2: floored by the way you are thinking about the game,

762
00:36:02,480 --> 00:36:06,440
Speaker 2: not just personally but obviously for everybody that's thinking about it,

763
00:36:06,480 --> 00:36:08,040
Speaker 2: wanting to play it, wanting to get better. I mean,

764
00:36:08,040 --> 00:36:10,319
Speaker 2: that's basically been kind of your life goal is to

765
00:36:10,360 --> 00:36:13,000
Speaker 2: make golf easier and more fun for people out there.

766
00:36:13,600 --> 00:36:16,279
Speaker 2: Where is your brain in terms of what's next or

767
00:36:16,320 --> 00:36:19,040
Speaker 2: where where you want to focus your attention on next?

768
00:36:19,239 --> 00:36:22,880
Speaker 2: Are you always six months ahead, a year ahead of

769
00:36:23,480 --> 00:36:26,280
Speaker 2: what you're thinking about rolling out or where your focus

770
00:36:26,400 --> 00:36:27,600
Speaker 2: is right now?

771
00:36:28,120 --> 00:36:28,400
Speaker 1: Yeah?

772
00:36:28,440 --> 00:36:33,799
Speaker 3: I think Shane one kind of model for that, and

773
00:36:33,880 --> 00:36:36,839
Speaker 3: I'll give an analogy to another industry, is like what

774
00:36:37,000 --> 00:36:39,960
Speaker 3: the you know in other industries, like what the very

775
00:36:40,000 --> 00:36:42,920
Speaker 3: wealthy people have now everybody will have access to in

776
00:36:43,000 --> 00:36:44,880
Speaker 3: ten years. This would be like a right. You know,

777
00:36:44,920 --> 00:36:47,160
Speaker 3: a fluent person would take a limo to the airport.

778
00:36:47,239 --> 00:36:49,440
Speaker 3: Now you and I take an uber, Right, everyone does. Right,

779
00:36:49,440 --> 00:36:52,480
Speaker 3: It's the same thing. So I think if you back

780
00:36:52,560 --> 00:36:54,840
Speaker 3: up ten years in golf. Ten years ago in golf,

781
00:36:55,680 --> 00:36:58,160
Speaker 3: you know, only the early adopters of tour players had

782
00:36:58,160 --> 00:37:02,560
Speaker 3: trackmen and launch monitors. Now now now the everyday person

783
00:37:02,600 --> 00:37:05,720
Speaker 3: could get a mevo plus or a garment or another

784
00:37:05,800 --> 00:37:09,040
Speaker 3: launch monitored habit at their house, you know. So okay,

785
00:37:09,040 --> 00:37:11,840
Speaker 3: what is the next thing? The tour players have access

786
00:37:11,880 --> 00:37:16,000
Speaker 3: to on course stats, on course play data that they're

787
00:37:16,080 --> 00:37:20,919
Speaker 3: feeding into their practice, training, fitting, equipment strategy. I think

788
00:37:21,000 --> 00:37:24,279
Speaker 3: we're going that direction for the everyday player, which is,

789
00:37:24,400 --> 00:37:27,640
Speaker 3: let's take their on course play data and give them

790
00:37:27,680 --> 00:37:30,480
Speaker 3: some really cool insights about their game and take that

791
00:37:30,520 --> 00:37:33,040
Speaker 3: custom fitting level to the next level, which is looking

792
00:37:33,080 --> 00:37:35,680
Speaker 3: at their on course play. So that's kind of a

793
00:37:35,719 --> 00:37:38,239
Speaker 3: fun way to think about where we're going with technology

794
00:37:38,239 --> 00:37:39,360
Speaker 3: and tools you're.

795
00:37:39,160 --> 00:37:41,600
Speaker 2: Telling me in twenty twenty six you're gonna have Shane

796
00:37:41,680 --> 00:37:44,560
Speaker 2: bacon Stross game putting available for a year, that that's

797
00:37:44,719 --> 00:37:47,920
Speaker 2: that's a possibility. Maybe maybe a few maybe twenty twenty eight.

798
00:37:48,400 --> 00:37:50,440
Speaker 3: And we'll push you a little nudge that, hey, you

799
00:37:50,480 --> 00:37:52,200
Speaker 3: might want to tweak your putter based on what we're

800
00:37:52,200 --> 00:37:52,839
Speaker 3: seeing out there.

801
00:37:53,040 --> 00:37:55,360
Speaker 2: Listen, the putter has been awesome lately. Yeah, I know,

802
00:37:55,640 --> 00:37:58,960
Speaker 2: I will say this, Marty. The golf game, I it's

803
00:37:59,400 --> 00:38:03,360
Speaker 2: it's so funny how the mind is basically the driver

804
00:38:03,520 --> 00:38:05,640
Speaker 2: of your golf game. Right if your mind's in a

805
00:38:05,640 --> 00:38:08,600
Speaker 2: good place, goll feels very easy and right now to me.

806
00:38:08,719 --> 00:38:10,880
Speaker 2: And I mean I'm not jinxed in anything because you know,

807
00:38:10,920 --> 00:38:13,960
Speaker 2: I've got some qualifiers and stuff coming up, but I

808
00:38:14,120 --> 00:38:17,880
Speaker 2: feel very at peace on the golf course, especially in

809
00:38:17,920 --> 00:38:21,360
Speaker 2: tournament conditions. I feel very at peace on the greens.

810
00:38:21,840 --> 00:38:25,280
Speaker 2: And I listen, I know this is a PING podcast,

811
00:38:25,320 --> 00:38:28,040
Speaker 2: and I know I'm a PING ambassador, but there's a

812
00:38:28,120 --> 00:38:30,640
Speaker 2: level of comfort I've felt with my equipment right now

813
00:38:30,840 --> 00:38:34,799
Speaker 2: that I'm not sure I've ever felt because everything's kind

814
00:38:34,800 --> 00:38:38,880
Speaker 2: of you know, you know, synergistically set, yeah, and put together.

815
00:38:39,000 --> 00:38:41,160
Speaker 2: And I know all of it's so right for what

816
00:38:41,280 --> 00:38:43,800
Speaker 2: I'm trying to do. I love the putter. I've just

817
00:38:43,880 --> 00:38:46,000
Speaker 2: been such a fan of this driver. I'm in it

818
00:38:46,040 --> 00:38:47,680
Speaker 2: far and it's kind of behaving the way I want

819
00:38:47,719 --> 00:38:50,480
Speaker 2: it to. And when you feel comfortable with your equipment,

820
00:38:50,760 --> 00:38:52,520
Speaker 2: and I mean this is any equipment out there. I mean,

821
00:38:52,560 --> 00:38:54,960
Speaker 2: obviously we want you to play ping, but it's an

822
00:38:55,400 --> 00:38:57,600
Speaker 2: equipment out there. If you feel comfortable with it, and

823
00:38:57,640 --> 00:39:00,400
Speaker 2: you feel comfortable with your ball and you're at on

824
00:39:00,440 --> 00:39:03,600
Speaker 2: the golf course, it makes the game feel very simple.

825
00:39:03,960 --> 00:39:06,360
Speaker 2: And that's a nice place to be because I know

826
00:39:06,520 --> 00:39:08,640
Speaker 2: inevitably I'll get to a place where it's not feeling

827
00:39:08,719 --> 00:39:11,080
Speaker 2: like this. Yeah, So to kind of enjoy my time

828
00:39:11,520 --> 00:39:13,799
Speaker 2: in this space has been a lot of fun.

829
00:39:14,239 --> 00:39:16,239
Speaker 3: Yeah, that's awesome to hear, Shane. I mean, I know

830
00:39:16,320 --> 00:39:18,359
Speaker 3: it's it's especially the driver and the putter. I mean,

831
00:39:18,400 --> 00:39:20,400
Speaker 3: those are the two most important clubs when you know

832
00:39:20,480 --> 00:39:24,000
Speaker 3: you can lean on them and they're going to be

833
00:39:24,120 --> 00:39:27,920
Speaker 3: able to you know, you know, accommodate what's going on

834
00:39:27,960 --> 00:39:31,040
Speaker 3: with your mechanics your own course. Play golf is hard enough.

835
00:39:31,480 --> 00:39:34,560
Speaker 3: You don't want to be making adaptations to your equipment,

836
00:39:34,640 --> 00:39:36,839
Speaker 3: right and I think that's one of the biggest things

837
00:39:36,880 --> 00:39:39,960
Speaker 3: we talked about, that ven diagram, like, like you know,

838
00:39:40,080 --> 00:39:42,240
Speaker 3: the design of the clubs, the fitting of the clubs.

839
00:39:42,280 --> 00:39:44,719
Speaker 3: If you could take care of that part. Golf's hard

840
00:39:44,800 --> 00:39:46,799
Speaker 3: enough to go out there and handle the emotions and

841
00:39:46,840 --> 00:39:50,440
Speaker 3: all the other preparedness and and all the other skills

842
00:39:50,480 --> 00:39:52,239
Speaker 3: you need to have to play good tournament golf. That's

843
00:39:52,239 --> 00:39:53,799
Speaker 3: awesome to hear keep that momentum going.

844
00:39:54,120 --> 00:39:57,399
Speaker 2: Yeah, not everybody has the Marty sheets in their yardage book,

845
00:39:57,440 --> 00:39:59,640
Speaker 2: but we can listen to Marty and take all of

846
00:39:59,680 --> 00:40:02,600
Speaker 2: this information and apply it to our golf game. Very

847
00:40:02,600 --> 00:40:06,520
Speaker 2: interesting stuff, I am. I'm fascinated every time I get

848
00:40:06,560 --> 00:40:08,319
Speaker 2: a chance to chat with you on these things that

849
00:40:08,640 --> 00:40:11,799
Speaker 2: I A didn't quite understand headed in and B feel

850
00:40:11,880 --> 00:40:14,200
Speaker 2: like I have a new appreciation for on the back

851
00:40:14,239 --> 00:40:16,239
Speaker 2: end of this. So thank you for that. Thank you

852
00:40:16,280 --> 00:40:18,960
Speaker 2: for the time. Enjoy not being in the Phoenix heat

853
00:40:19,239 --> 00:40:22,040
Speaker 2: for at least a few more days, and enjoy a

854
00:40:22,040 --> 00:40:24,719
Speaker 2: little altitude. Golf always nice. When the ball goes what

855
00:40:24,880 --> 00:40:26,600
Speaker 2: fifteen twenty percent longer.

856
00:40:26,640 --> 00:40:28,920
Speaker 3: Yeah, it's going to go longer and straighter. The ball

857
00:40:28,960 --> 00:40:30,200
Speaker 3: also goes straighter up here.

858
00:40:30,480 --> 00:40:32,319
Speaker 2: See that we're gonna get it, by the way, we're

859
00:40:32,320 --> 00:40:35,239
Speaker 2: gonna get into wind and altitude and water on the

860
00:40:35,280 --> 00:40:38,000
Speaker 2: face in future episodes. So a big thanks to everybody

861
00:40:38,000 --> 00:40:41,440
Speaker 2: for listening and subscribing, and we'll be back next week.