1 00:00:04,480 --> 00:00:07,280 Speaker 1: Hey, and welcome to the podcast. I'm Josh, and there's 2 00:00:07,600 --> 00:00:10,960 Speaker 1: Chuck and Jerry's here. And I just realized that I 3 00:00:11,039 --> 00:00:14,080 Speaker 1: open this like a regular episode, but it's not because 4 00:00:14,200 --> 00:00:19,040 Speaker 1: Jerry's not really here. She's here for Dave, who's possessed Jerry, 5 00:00:19,480 --> 00:00:21,200 Speaker 1: which makes this a short stuff. 6 00:00:22,040 --> 00:00:25,480 Speaker 2: That's right, And we were talking about color psychology today. 7 00:00:25,520 --> 00:00:28,159 Speaker 2: You put this one together, and I think it's a 8 00:00:28,160 --> 00:00:31,240 Speaker 2: pretty good one because you know, it seems sort of 9 00:00:31,280 --> 00:00:34,680 Speaker 2: obvious to say that people have reactions to color, and 10 00:00:34,760 --> 00:00:37,360 Speaker 2: it is, but there's a lot more that goes into 11 00:00:37,400 --> 00:00:40,960 Speaker 2: it beyond just like seeing a color and having a 12 00:00:41,000 --> 00:00:43,200 Speaker 2: feeling like where you were raised, what kind of culture 13 00:00:43,280 --> 00:00:46,080 Speaker 2: you were raised in, maybe how old you are, maybe 14 00:00:46,120 --> 00:00:50,760 Speaker 2: how you're feeling at the time specific experiences with that 15 00:00:50,840 --> 00:00:53,320 Speaker 2: kind of color. And there's a field that studies this 16 00:00:53,479 --> 00:00:54,840 Speaker 2: called color psychology. 17 00:00:55,800 --> 00:01:01,160 Speaker 1: Yeah, so it's an interesting feel in that it's very 18 00:01:01,240 --> 00:01:06,319 Speaker 1: quickly figured out. There's no universality to color psychology because 19 00:01:06,319 --> 00:01:09,840 Speaker 1: of all of those factors that you just mentioned. It's 20 00:01:09,880 --> 00:01:12,720 Speaker 1: a very personal response, but the fact that people do 21 00:01:12,840 --> 00:01:19,840 Speaker 1: have emotional and psychological response is to color, which means 22 00:01:19,840 --> 00:01:24,640 Speaker 1: that it's just totally symbolic to them that is worth 23 00:01:24,840 --> 00:01:28,560 Speaker 1: investigating and diving into. And then also there are some 24 00:01:28,720 --> 00:01:31,960 Speaker 1: broad strokes, especially when you're talking about a large culture, 25 00:01:32,120 --> 00:01:35,600 Speaker 1: a bunch of societies that form an even bigger culture 26 00:01:36,319 --> 00:01:39,440 Speaker 1: that you can manipulate to sell things to those people 27 00:01:39,480 --> 00:01:43,200 Speaker 1: if you want to using color as a marketer advertiser. 28 00:01:43,800 --> 00:01:45,880 Speaker 2: Yeah, I mean a lot of thought, like beyond just 29 00:01:45,959 --> 00:01:48,800 Speaker 2: your own home or whatever, how you want to paint 30 00:01:48,800 --> 00:01:51,600 Speaker 2: your room, which, by the way, we're going to color 31 00:01:51,680 --> 00:01:53,640 Speaker 2: drench our bedroom soon. Have you heard of this? 32 00:01:54,560 --> 00:01:54,760 Speaker 1: No. 33 00:01:55,760 --> 00:01:58,720 Speaker 2: Color drenching is when you paint everything in there, oh, 34 00:01:58,840 --> 00:02:02,760 Speaker 2: neat the same color, like ceiling, trim, doors, everything. 35 00:02:02,920 --> 00:02:05,200 Speaker 1: What about in lamps and stuff too, or just the 36 00:02:05,200 --> 00:02:06,480 Speaker 1: stuff that's fastened down. 37 00:02:07,000 --> 00:02:10,880 Speaker 2: No, no, no, just like wall, ceiling, trim, doors, everything 38 00:02:10,919 --> 00:02:13,720 Speaker 2: you would normally paint, you painted all one color. And 39 00:02:13,760 --> 00:02:16,600 Speaker 2: it sounds oppressive, but it's really kind of awesome and 40 00:02:16,760 --> 00:02:18,320 Speaker 2: it seems like a trend. 41 00:02:18,080 --> 00:02:20,200 Speaker 1: That sounds really cool. Are you doing it? And Matt, 42 00:02:20,280 --> 00:02:22,280 Speaker 1: it seems like a Matt would be best for something 43 00:02:22,400 --> 00:02:22,680 Speaker 1: like that. 44 00:02:23,040 --> 00:02:27,480 Speaker 2: Yeah, probably, Matt, maybe semigloss, but it'll be I think 45 00:02:27,480 --> 00:02:29,520 Speaker 2: it'll really cozy up our bedroom, which we're looking to do. 46 00:02:29,680 --> 00:02:31,600 Speaker 1: That's cool man, Do you know what color you're going 47 00:02:31,639 --> 00:02:32,120 Speaker 1: to get? 48 00:02:32,600 --> 00:02:35,120 Speaker 2: Probably like a deep green, something kind of dark. 49 00:02:35,440 --> 00:02:39,400 Speaker 1: Okay, I used to have back in the nineties, back 50 00:02:39,440 --> 00:02:42,840 Speaker 1: when burgundy and dark blue and oh yeah, hunter green 51 00:02:43,000 --> 00:02:46,760 Speaker 1: or all in fashion. I put them all together in 52 00:02:46,840 --> 00:02:50,720 Speaker 1: my bedroom and it looks knockout awesome. Yeah. 53 00:02:50,840 --> 00:02:52,960 Speaker 2: Well, I'll let you know how it goes. Okay, I'll 54 00:02:53,200 --> 00:02:54,640 Speaker 2: I'll just nudge you in bed and say, what do 55 00:02:54,639 --> 00:02:55,160 Speaker 2: you think. 56 00:02:56,840 --> 00:02:57,320 Speaker 1: Perfect? 57 00:02:58,360 --> 00:03:00,200 Speaker 2: All right, So we were talking about the be a 58 00:03:00,280 --> 00:03:02,640 Speaker 2: thing like just painting a room or something. But you know, 59 00:03:02,800 --> 00:03:05,680 Speaker 2: a lot of thought goes into color design for logos 60 00:03:05,800 --> 00:03:08,639 Speaker 2: and like the lobby of the big corporation or what 61 00:03:08,760 --> 00:03:13,720 Speaker 2: kind of color the nurse's uniform should be or the 62 00:03:13,800 --> 00:03:17,639 Speaker 2: kid's hospital room should be. Like that's all color psychology. 63 00:03:17,520 --> 00:03:22,520 Speaker 1: For sure. There's also color symbolism too, where your culture 64 00:03:22,600 --> 00:03:28,240 Speaker 1: basically says, hey, we believe wearing black as a sign 65 00:03:28,320 --> 00:03:31,080 Speaker 1: of mourning, Like if you're in mourning, wear black. If 66 00:03:31,120 --> 00:03:33,960 Speaker 1: you go to another culture, typically in the East, they'll say, no, 67 00:03:34,040 --> 00:03:37,000 Speaker 1: you wear white when you're in mourning. Right, So there's 68 00:03:37,040 --> 00:03:40,839 Speaker 1: not an inherent meaning or symbolism in colors. It's all 69 00:03:41,160 --> 00:03:45,640 Speaker 1: what one culture decides that color means. Like another good 70 00:03:45,680 --> 00:03:49,640 Speaker 1: example is associating luck with green, and you can actually 71 00:03:49,680 --> 00:03:53,240 Speaker 1: trace that back to Ireland being considered the Emerald isle 72 00:03:53,920 --> 00:03:57,320 Speaker 1: leprechauns being associated with luck. So through a bunch of 73 00:03:57,440 --> 00:04:02,480 Speaker 1: cultural convolutions, the West associates green with good luck. Right 74 00:04:03,120 --> 00:04:06,760 Speaker 1: that you would not find that in other cultures. Right, 75 00:04:07,240 --> 00:04:10,920 Speaker 1: So there is like a real culturally bound aspect to it. 76 00:04:11,000 --> 00:04:14,440 Speaker 1: But like you said before, it gets even more gradiated 77 00:04:14,480 --> 00:04:17,560 Speaker 1: to where if you were chased by a bear in 78 00:04:17,600 --> 00:04:20,160 Speaker 1: the woods as a kid, you're probably not going to 79 00:04:20,279 --> 00:04:22,239 Speaker 1: like the color green very much, or you're not gonna 80 00:04:22,320 --> 00:04:24,920 Speaker 1: like brown because that reminds you of the color of 81 00:04:24,960 --> 00:04:28,479 Speaker 1: the grizzly bear, where somebody else would be like, I 82 00:04:28,680 --> 00:04:30,479 Speaker 1: was raised on a farm and everything was brown and 83 00:04:30,520 --> 00:04:32,760 Speaker 1: I love it, so I love the color brown. It 84 00:04:32,800 --> 00:04:37,240 Speaker 1: gets like that detailed in that granular The upshot of 85 00:04:37,240 --> 00:04:40,320 Speaker 1: the whole thing is that colors can't affect us, and 86 00:04:40,440 --> 00:04:43,520 Speaker 1: that in and of itself, you just it's so, we 87 00:04:43,680 --> 00:04:45,719 Speaker 1: just know that, But if you step back and actually 88 00:04:45,800 --> 00:04:48,440 Speaker 1: think about what's going on, it's actually kind of mind blowing, 89 00:04:48,760 --> 00:04:50,680 Speaker 1: especially in the ways it affects us. 90 00:04:51,040 --> 00:04:54,560 Speaker 2: Yeah, for sure, they have done cross cultural studies about, 91 00:04:54,600 --> 00:04:57,360 Speaker 2: you know, how it is around the world. They found 92 00:04:57,360 --> 00:05:00,840 Speaker 2: that American Japanese the concepts of warm and colors are 93 00:05:00,920 --> 00:05:04,799 Speaker 2: about the same. But in Japan blue and green are 94 00:05:05,520 --> 00:05:09,400 Speaker 2: perceived as good and red, purple, orange are perceived as bad. 95 00:05:09,920 --> 00:05:13,120 Speaker 2: Where in the United States, red, yellow, green is considered 96 00:05:13,120 --> 00:05:16,080 Speaker 2: good and orange and red and purple bad. Yeah, And 97 00:05:16,080 --> 00:05:18,960 Speaker 2: one thing I wanted to mention about the mourning colors 98 00:05:19,160 --> 00:05:22,600 Speaker 2: is we have an African American church right around the 99 00:05:22,600 --> 00:05:25,040 Speaker 2: block from US, and they have had their fair share 100 00:05:25,080 --> 00:05:27,880 Speaker 2: of funerals over the years, and a lot of these 101 00:05:27,960 --> 00:05:32,000 Speaker 2: I've seen everybody wearing purple, and I wondered if that 102 00:05:32,200 --> 00:05:34,520 Speaker 2: was a thing in the black community or if it 103 00:05:34,560 --> 00:05:37,600 Speaker 2: was just something particular to the person, like that was 104 00:05:37,640 --> 00:05:38,440 Speaker 2: their favorite color. 105 00:05:38,960 --> 00:05:41,000 Speaker 1: I don't know, but I do know that purple and 106 00:05:41,080 --> 00:05:44,560 Speaker 1: gold and white and black are all depending on the 107 00:05:44,600 --> 00:05:48,200 Speaker 1: culture appropriate mourning where. 108 00:05:48,480 --> 00:05:50,440 Speaker 2: Yeah, I'm curious. I mean, I hope someone could write 109 00:05:50,440 --> 00:05:51,919 Speaker 2: in and tell me, because I never feel like I 110 00:05:51,960 --> 00:05:55,640 Speaker 2: can just walk up to the gathering and say like, Hey, 111 00:05:56,560 --> 00:05:59,120 Speaker 2: was this person into purple or what's the deal? Yeah, 112 00:05:59,240 --> 00:05:59,839 Speaker 2: not the right time. 113 00:06:00,000 --> 00:06:01,760 Speaker 1: I'm sorry for your loss, but I just have to 114 00:06:01,800 --> 00:06:05,880 Speaker 1: ask you, Yeah, you want to take a break and 115 00:06:06,320 --> 00:06:10,560 Speaker 1: come back and talk about the Crayola eight pack of colors. 116 00:06:11,120 --> 00:06:39,760 Speaker 2: Let's do it, all, right, Josh, I promised now that 117 00:06:39,800 --> 00:06:42,280 Speaker 2: we're back to talk about the Crayola eight But as 118 00:06:42,400 --> 00:06:43,840 Speaker 2: we do on stuff, you should know we're not going 119 00:06:43,880 --> 00:06:45,920 Speaker 2: to talk about all eight We're just going to hit 120 00:06:45,920 --> 00:06:49,039 Speaker 2: some highlights of those main colors and kind of talk 121 00:06:49,040 --> 00:06:52,560 Speaker 2: a little bit about what most people feel. I'll go 122 00:06:52,680 --> 00:06:54,120 Speaker 2: and start with red. I think we should talk about 123 00:06:54,160 --> 00:06:56,520 Speaker 2: red because that's the color that kind of has the 124 00:06:56,920 --> 00:07:01,000 Speaker 2: strongest reaction usually out of people, because red is just 125 00:07:01,040 --> 00:07:04,080 Speaker 2: a very big, bold, brave choice. In a lot of cases, 126 00:07:05,040 --> 00:07:06,440 Speaker 2: they say if you have a red car, you're gonna 127 00:07:06,440 --> 00:07:10,239 Speaker 2: get pulled over more often by cops. They report feelings 128 00:07:10,240 --> 00:07:12,920 Speaker 2: of strength when you wear red, or courage or aggression. 129 00:07:13,960 --> 00:07:16,600 Speaker 2: It can actually increase your heart rate and energy level. 130 00:07:17,480 --> 00:07:20,880 Speaker 2: And obviously red is why you know you paint stop 131 00:07:20,920 --> 00:07:25,000 Speaker 2: signs red because it's a real eye grabber or a 132 00:07:25,040 --> 00:07:27,920 Speaker 2: warning label is red because it'll catch your eye right. 133 00:07:28,560 --> 00:07:34,360 Speaker 1: And another one, I it depends on the shade or 134 00:07:34,400 --> 00:07:39,240 Speaker 1: I guess the saturation or value, but I like orange. 135 00:07:39,280 --> 00:07:42,800 Speaker 1: Sometimes apparently a lot of people can't stand orange, and 136 00:07:42,840 --> 00:07:45,680 Speaker 1: I get that because there are colors that I can't stand, 137 00:07:46,040 --> 00:07:48,560 Speaker 1: Like what, I really don't like magenta? 138 00:07:49,960 --> 00:07:51,360 Speaker 2: What's magenta? Is that like a purple? 139 00:07:51,480 --> 00:07:55,720 Speaker 1: Yeah, it's like a reddish purple, like like redish purple. 140 00:07:56,160 --> 00:07:57,119 Speaker 2: What's your favorite color? 141 00:07:57,960 --> 00:08:01,680 Speaker 1: Blue? Often like a roe's egg blue. But also I 142 00:08:01,800 --> 00:08:06,720 Speaker 1: like royal blues, kind of nice dark blue, the bluer 143 00:08:06,760 --> 00:08:09,480 Speaker 1: blues rather than the darker blues. I usually kind of 144 00:08:09,560 --> 00:08:13,960 Speaker 1: lean toward. But yeah, I also like pastels. 145 00:08:14,680 --> 00:08:17,320 Speaker 2: Oh yeah, sure, you've got your a nice stable of 146 00:08:17,440 --> 00:08:18,840 Speaker 2: like pastel sweatshirts and things. 147 00:08:19,200 --> 00:08:19,560 Speaker 1: I do. 148 00:08:21,600 --> 00:08:25,120 Speaker 2: I tend to depend on the season. I really, you know, 149 00:08:25,320 --> 00:08:29,120 Speaker 2: kind of obviously love like burnt oranges and browns and 150 00:08:29,760 --> 00:08:32,920 Speaker 2: sort of forest greens in the fall and winter and 151 00:08:32,960 --> 00:08:35,480 Speaker 2: I brighten up a bit. But I definitely love greens 152 00:08:35,520 --> 00:08:39,520 Speaker 2: and browns and hues of orange the most, I think. 153 00:08:39,440 --> 00:08:42,720 Speaker 1: I see, Yeah, but which one are you talking about? 154 00:08:42,760 --> 00:08:43,920 Speaker 2: Yellow? No? Orange? 155 00:08:44,200 --> 00:08:46,840 Speaker 1: Well, we just kind of finished orange. I mean it's 156 00:08:47,000 --> 00:08:49,240 Speaker 1: just all over the place, I think. Yeah, there's just 157 00:08:49,280 --> 00:08:53,720 Speaker 1: so many different weird associations. This list says flamboyant, energy, comfort, warmth. 158 00:08:54,200 --> 00:08:56,320 Speaker 1: I mean, you can't really put four different things that 159 00:08:56,400 --> 00:08:59,559 Speaker 1: are less associated with one another together. 160 00:09:00,520 --> 00:09:03,640 Speaker 2: Yeah, for sure, I do like black. I like wearing 161 00:09:03,679 --> 00:09:07,640 Speaker 2: black things, always have. Black is beautiful, Black is powerful. 162 00:09:08,880 --> 00:09:13,160 Speaker 2: Authoritativeness comes to mind obviously, like strength, it can be 163 00:09:13,200 --> 00:09:15,920 Speaker 2: overwhelming for a lot of people. Like usually painting walls 164 00:09:15,960 --> 00:09:18,080 Speaker 2: black is I mean, that's a that's a big choice. 165 00:09:18,120 --> 00:09:20,480 Speaker 2: I've got a couple of black black walls in my house, 166 00:09:20,559 --> 00:09:22,600 Speaker 2: Like my office, I have a I have one wall 167 00:09:22,640 --> 00:09:25,600 Speaker 2: that's black. Oh yeah, so like, but there are many 168 00:09:25,600 --> 00:09:27,360 Speaker 2: shades within the black, like when you go to pick 169 00:09:27,360 --> 00:09:31,160 Speaker 2: out paint colors, black is not just black. And obviously 170 00:09:31,200 --> 00:09:33,640 Speaker 2: you know, in like westerns, the black hat symbolized good, 171 00:09:33,640 --> 00:09:37,000 Speaker 2: the white hat symbolized like the you know, the bad 172 00:09:37,000 --> 00:09:37,760 Speaker 2: guy and the good guy. 173 00:09:38,120 --> 00:09:41,960 Speaker 1: And in hacking too, Oh okay, yeah it's true, like 174 00:09:42,000 --> 00:09:46,720 Speaker 1: there's black hat hackers and white hat hackers. Yeah, I 175 00:09:46,800 --> 00:09:48,760 Speaker 1: we have to at least talk about yellow. 176 00:09:49,320 --> 00:09:50,000 Speaker 2: Yeah, let's do it. 177 00:09:50,040 --> 00:09:52,080 Speaker 1: This to me is like I think it's the most 178 00:09:52,120 --> 00:09:56,679 Speaker 1: all over color because people like yellow, but it's associated 179 00:09:56,679 --> 00:09:59,839 Speaker 1: with so many different things. Like we call people who 180 00:09:59,840 --> 00:10:03,040 Speaker 1: are cowards, they're called yellow, especially if you're an old 181 00:10:03,040 --> 00:10:07,920 Speaker 1: timey person. There's also like this idea that you might 182 00:10:08,040 --> 00:10:11,720 Speaker 1: cry longer in a yellow room, which I cannot find 183 00:10:11,800 --> 00:10:15,040 Speaker 1: anything to actually back that up. It's almost just become legendary, 184 00:10:16,280 --> 00:10:18,719 Speaker 1: but I guarantee there's some study that said that at 185 00:10:18,720 --> 00:10:22,120 Speaker 1: some point. But it's also considered very cheerful, right. I mean, 186 00:10:22,200 --> 00:10:24,360 Speaker 1: yellow is like the color of the smiley face and 187 00:10:24,400 --> 00:10:29,760 Speaker 1: the sun, and it's just it depends on again, not 188 00:10:29,880 --> 00:10:32,840 Speaker 1: just like your experiences with yellow or what your culture 189 00:10:32,880 --> 00:10:38,400 Speaker 1: says yellow is, but your mood that day. Even more important, though, 190 00:10:38,559 --> 00:10:40,800 Speaker 1: is there's not just one yellow like you talked about 191 00:10:40,800 --> 00:10:43,880 Speaker 1: how there's all these different shades of black. Yeah, all 192 00:10:43,920 --> 00:10:47,840 Speaker 1: the colors have different saturations, just how colorful they are, 193 00:10:48,920 --> 00:10:52,880 Speaker 1: their value, the brightness, the hues, or the actual different colors, 194 00:10:53,280 --> 00:10:57,520 Speaker 1: like all of these things, Like a pale cream pastel 195 00:10:57,679 --> 00:11:00,760 Speaker 1: yellow is going to make you feel different than a 196 00:11:00,880 --> 00:11:03,760 Speaker 1: neon yellow is. Yeah, neon yellow is going to make 197 00:11:03,760 --> 00:11:06,200 Speaker 1: you run out and buy a mountain dew. The pasto 198 00:11:06,880 --> 00:11:09,120 Speaker 1: creamy yellow is going to make you want to sit 199 00:11:09,160 --> 00:11:10,160 Speaker 1: down and have tea. 200 00:11:10,960 --> 00:11:15,280 Speaker 2: Yeah, agreed, h I gott I mean I think the 201 00:11:15,280 --> 00:11:18,480 Speaker 2: rest of these people, people can go do more color 202 00:11:18,520 --> 00:11:21,439 Speaker 2: research if they're planning their wardrobe or they're painting their 203 00:11:21,440 --> 00:11:25,080 Speaker 2: house or something. Yes, my advice is to you know, 204 00:11:25,080 --> 00:11:27,920 Speaker 2: you got to get those small, little testra sizes and 205 00:11:28,040 --> 00:11:29,600 Speaker 2: just throw a little on the wall and see what 206 00:11:29,640 --> 00:11:31,000 Speaker 2: you think. And then look at it in a bunch 207 00:11:31,040 --> 00:11:34,680 Speaker 2: of different light, regular daylight, because that really can change 208 00:11:34,760 --> 00:11:35,800 Speaker 2: the hue of a color. 209 00:11:35,840 --> 00:11:38,480 Speaker 1: Is what kind of light you're using flashlight? Your power 210 00:11:38,480 --> 00:11:39,840 Speaker 1: may go out at some point, you want to make 211 00:11:39,840 --> 00:11:42,680 Speaker 1: sure it looks good in that too. Yeah, for sure, 212 00:11:43,640 --> 00:11:44,479 Speaker 1: you got anything. 213 00:11:44,240 --> 00:11:45,719 Speaker 2: Else, then I got nothing else? 214 00:11:45,760 --> 00:11:47,800 Speaker 1: All right, everybody, short, Stuff is out. 215 00:11:51,440 --> 00:11:54,360 Speaker 2: Stuff you should know is a production of iHeartRadio. For 216 00:11:54,440 --> 00:11:58,600 Speaker 2: more podcasts my Heart Radio, visit the iHeartRadio app, Apple Podcasts, 217 00:11:58,720 --> 00:12:00,560 Speaker 2: or wherever you listen to your favorite shows.