WEBVTT - Chinese Workers Are Saying Enough Is Enough, and Xi Is Not Amused

0:00:00.280 --> 0:00:06.480
<v Speaker 1>Wow, she was like sugar red, qunchy like chips and

0:00:06.519 --> 0:00:16.159
<v Speaker 1>stuff like that. Actually, the days are crickets. Hello and

0:00:16.200 --> 0:00:19.000
<v Speaker 1>welcome to Stephanomics, the podcast that brings the global economy

0:00:19.040 --> 0:00:21.680
<v Speaker 1>to you. What you heard there might well be your

0:00:21.720 --> 0:00:24.759
<v Speaker 1>Christmas dinner in a few years time. Keep listening to

0:00:24.800 --> 0:00:27.639
<v Speaker 1>find out what those lucky people were tasting why it

0:00:27.760 --> 0:00:31.480
<v Speaker 1>might just save the world. We also tell you about

0:00:31.480 --> 0:00:34.760
<v Speaker 1>a new treasure trove of data showing just how much

0:00:34.840 --> 0:00:37.879
<v Speaker 1>federal stimulus checks have boosted the spending of black and

0:00:37.920 --> 0:00:42.160
<v Speaker 1>Hispanic families and how inflation and a slower economy could

0:00:42.159 --> 0:00:45.959
<v Speaker 1>take them back to square one. But first tune in,

0:00:46.240 --> 0:00:50.240
<v Speaker 1>drop out, Live flat. Their parents may have worked twelve

0:00:50.320 --> 0:00:54.720
<v Speaker 1>hour days for decades, supporting China's breakneck economic growth, but

0:00:54.800 --> 0:00:57.840
<v Speaker 1>a growing number of young people in this famously industrious

0:00:57.920 --> 0:01:01.160
<v Speaker 1>nation would rather not work at all. You could say

0:01:01.520 --> 0:01:05.040
<v Speaker 1>it was the Asian counterpart to the Great Resignation that

0:01:05.120 --> 0:01:08.480
<v Speaker 1>has business executives scratching their heads in the US and Europe.

0:01:09.000 --> 0:01:11.319
<v Speaker 1>But the life flat movement also tells us quite a

0:01:11.319 --> 0:01:15.280
<v Speaker 1>lot about how Chinese society has changed, and it could

0:01:15.280 --> 0:01:18.240
<v Speaker 1>even put the government's grand plans for the future at risk.

0:01:19.000 --> 0:01:21.640
<v Speaker 1>In a minute, I'll discuss all of that with Bloomberg

0:01:21.640 --> 0:01:24.759
<v Speaker 1>opinion columnist Truly Rehn. But first here is our Hong

0:01:24.840 --> 0:01:35.000
<v Speaker 1>Kong based China economy reporter Tom Hancock. In what has

0:01:35.040 --> 0:01:38.800
<v Speaker 1>been branded as the Great Resignation, US workers are quitting

0:01:38.840 --> 0:01:42.280
<v Speaker 1>their jobs in record numbers. More than twenty four million

0:01:42.360 --> 0:01:45.840
<v Speaker 1>did so from April to September this year. Millions have

0:01:45.920 --> 0:01:49.720
<v Speaker 1>dropped permanently out of the labor force, and similar trends

0:01:49.800 --> 0:01:53.559
<v Speaker 1>are being seen in parts of Europe. But even in China,

0:01:53.920 --> 0:01:57.200
<v Speaker 1>where coronavirus has been kept largely under control and the

0:01:57.240 --> 0:02:00.559
<v Speaker 1>economy has doubled in size in the last decade, people

0:02:00.680 --> 0:02:05.480
<v Speaker 1>are having similar feelings. The country's live flat movement, jump

0:02:05.560 --> 0:02:09.160
<v Speaker 1>started by a social media post, is also about opting out.

0:02:09.760 --> 0:02:12.320
<v Speaker 1>It's a reaction against the system in which are grueling

0:02:12.440 --> 0:02:16.480
<v Speaker 1>nine six work schedule nine am to nine pm, six

0:02:16.560 --> 0:02:20.600
<v Speaker 1>days a week is common in industries like technology, so

0:02:20.800 --> 0:02:24.760
<v Speaker 1>is unrelenting pressure from family, society, and even the government

0:02:24.960 --> 0:02:30.400
<v Speaker 1>to keep climbing the ladder. In October, thousands of employees

0:02:30.440 --> 0:02:33.800
<v Speaker 1>at Chinese tech giants, including Ali Baba Group and the

0:02:33.840 --> 0:02:36.960
<v Speaker 1>owner of TikTok groused about their long work hours in

0:02:37.000 --> 0:02:41.200
<v Speaker 1>an online campaign called workers Lives Matter and It's not

0:02:41.280 --> 0:02:44.520
<v Speaker 1>just a white color phenomenon. In the southern city of Shenjen,

0:02:44.880 --> 0:02:48.440
<v Speaker 1>migrant workers from the countryside, once celebrated for being willing

0:02:48.480 --> 0:02:52.280
<v Speaker 1>to work tough jobs in manufacturing, are rejecting manual jobs

0:02:52.400 --> 0:02:55.520
<v Speaker 1>and sometimes prefer to spend their time playing online games,

0:02:55.840 --> 0:02:59.880
<v Speaker 1>picking up day jobs as needed. Some see parallels between

0:03:00.000 --> 0:03:03.240
<v Speaker 1>lie flat sentiment in China and similar ideas that emerged

0:03:03.280 --> 0:03:06.560
<v Speaker 1>in Japan in the ninety nineties after its economic growth

0:03:06.639 --> 0:03:12.280
<v Speaker 1>slowed sharply, suggesting China might be facing impending Japan style stagnation,

0:03:14.560 --> 0:03:17.240
<v Speaker 1>but others argue it's more like the nineteen sixties style

0:03:17.320 --> 0:03:20.240
<v Speaker 1>counterculture movements that cropped up in the US and Europe

0:03:20.400 --> 0:03:23.600
<v Speaker 1>in a period of affluence, with ordinary people seeking a

0:03:23.639 --> 0:03:27.639
<v Speaker 1>lower pressure society that's more focused on personal development the

0:03:27.840 --> 0:03:31.720
<v Speaker 1>material success. That's the view of Chenza Young, a twenty

0:03:31.760 --> 0:03:34.240
<v Speaker 1>five year old who lives in shen Jen while studying

0:03:34.320 --> 0:03:39.000
<v Speaker 1>for a master's degree online. The society needs more definition

0:03:39.040 --> 0:03:42.040
<v Speaker 1>about sucsass at the people around you are doing so well,

0:03:42.160 --> 0:03:44.840
<v Speaker 1>or you are all competing for the same job or

0:03:44.960 --> 0:03:48.480
<v Speaker 1>for the same kind of success, so you kind of

0:03:48.560 --> 0:03:52.440
<v Speaker 1>like fear you are gonna laughed out, so some people

0:03:52.520 --> 0:03:55.880
<v Speaker 1>just give up. Even though China, the US and Europe

0:03:55.880 --> 0:03:59.280
<v Speaker 1>are very different economies, we can connect China's lying flat

0:03:59.280 --> 0:04:03.040
<v Speaker 1>discussion with the concept of the great resignation in developed countries,

0:04:03.320 --> 0:04:06.520
<v Speaker 1>says Young Bio, director of the Max Planck Institute for

0:04:06.600 --> 0:04:10.960
<v Speaker 1>Social Anthropology in Germany. Both are about questioning the pursuit

0:04:11.040 --> 0:04:14.560
<v Speaker 1>of wealth at an individual and a social level. They

0:04:15.520 --> 0:04:18.400
<v Speaker 1>emerge at at the same time, and we can make

0:04:18.440 --> 0:04:22.599
<v Speaker 1>a connection and the even links to bigger idea such

0:04:22.720 --> 0:04:27.520
<v Speaker 1>as the growths such as a sustainability and this is

0:04:27.560 --> 0:04:31.640
<v Speaker 1>somehow all related because it is about the overheating about

0:04:31.720 --> 0:04:34.520
<v Speaker 1>US society. They become a excessively completed too, and just

0:04:34.680 --> 0:04:39.200
<v Speaker 1>not as sustainable, not only in terms of environmental extraction,

0:04:39.279 --> 0:04:44.560
<v Speaker 1>but also the mental the mental abendance is not as sustainable.

0:04:45.120 --> 0:04:48.440
<v Speaker 1>Among the new dropouts is Melana Cooler, a twenty six

0:04:48.520 --> 0:04:50.839
<v Speaker 1>year old from Germany who lost her job at the

0:04:50.880 --> 0:04:54.080
<v Speaker 1>height of the pandemic last year. She has chosen to

0:04:54.120 --> 0:04:58.320
<v Speaker 1>set up an environmentally sustainable commune in the countryside rather

0:04:58.360 --> 0:05:01.760
<v Speaker 1>than seeking full time work. Am I enough just the

0:05:01.800 --> 0:05:07.440
<v Speaker 1>way I am? Or do I constantly needs new equipment,

0:05:08.160 --> 0:05:12.840
<v Speaker 1>new material, new goods in my life, new experiences to

0:05:13.080 --> 0:05:18.120
<v Speaker 1>feel full in some form. So that's something I've really changed.

0:05:18.160 --> 0:05:23.560
<v Speaker 1>Here in developed countries, pressure has been building for decades.

0:05:24.120 --> 0:05:28.560
<v Speaker 1>Incomes of stagnated, job security has become precarious, and the

0:05:28.640 --> 0:05:32.080
<v Speaker 1>costs of housing and education of sword making it harder

0:05:32.120 --> 0:05:36.440
<v Speaker 1>to build a financially stable life. Melana story indicates how

0:05:36.440 --> 0:05:41.080
<v Speaker 1>the pandemic has sometimes converted those simmering concerns into action.

0:05:43.040 --> 0:05:45.720
<v Speaker 1>Will the Great Resignation and Life Let have a longer

0:05:45.839 --> 0:05:49.280
<v Speaker 1>term impact. While they are a challenge to conventional ideas

0:05:49.400 --> 0:05:53.000
<v Speaker 1>about work and consumption, Cimball points out that they seem

0:05:53.040 --> 0:05:57.279
<v Speaker 1>to lack specific demands about how to change society. Many

0:05:57.320 --> 0:06:00.480
<v Speaker 1>will be waiting to see if those ideas emerge. For

0:06:00.560 --> 0:06:10.240
<v Speaker 1>Bloomberg News, I'm Tom Hancock in Hong Kong, so I

0:06:10.279 --> 0:06:12.919
<v Speaker 1>wanted to talk a bit more about lying Flat and

0:06:13.200 --> 0:06:17.000
<v Speaker 1>what it tells us about China's future with Bloomberg Opinion

0:06:17.040 --> 0:06:21.040
<v Speaker 1>columnists Shuli Wren in Hong Kong. Shuli, welcome to Stephanomics.

0:06:21.560 --> 0:06:23.760
<v Speaker 1>I love the opening line of a columny wrote the

0:06:23.760 --> 0:06:27.640
<v Speaker 1>other day, China's young people are stressed out. I mean,

0:06:27.640 --> 0:06:31.520
<v Speaker 1>there are there are concrete forces making young people's lives

0:06:31.560 --> 0:06:35.480
<v Speaker 1>more stressful in China and the live flat movement, it's

0:06:35.520 --> 0:06:39.640
<v Speaker 1>just one reaction to that, so tell us more absolutely

0:06:39.800 --> 0:06:44.480
<v Speaker 1>definitely so so like after the Chinese governments a big

0:06:44.480 --> 0:06:48.960
<v Speaker 1>tack and big real estate developer crackdown like that actually

0:06:49.279 --> 0:06:53.960
<v Speaker 1>ruined a lot of the job prospects for China's young people,

0:06:54.080 --> 0:06:58.080
<v Speaker 1>especially those fresh university graduates. I mean, China has been

0:06:58.120 --> 0:07:03.479
<v Speaker 1>training about ten million university graduates every year, and in

0:07:03.520 --> 0:07:06.440
<v Speaker 1>the past they already struggled to find good jobs, and

0:07:06.480 --> 0:07:09.840
<v Speaker 1>now the jobs are even fewer than before. And then

0:07:09.880 --> 0:07:14.480
<v Speaker 1>like in the graduating class of only one third decided

0:07:14.520 --> 0:07:17.320
<v Speaker 1>to go into the job market, with another third saying, oh,

0:07:17.480 --> 0:07:20.320
<v Speaker 1>I'm just going to try to, you know, go out

0:07:20.360 --> 0:07:23.560
<v Speaker 1>to grad school because you know, like when there's a reception,

0:07:23.880 --> 0:07:27.200
<v Speaker 1>everyone applies for grass school, right, some young people they

0:07:27.240 --> 0:07:29.480
<v Speaker 1>just say, oh, I'm just going to take some time off,

0:07:29.720 --> 0:07:32.480
<v Speaker 1>lie on my parents cultures, and figure out what they

0:07:32.520 --> 0:07:34.880
<v Speaker 1>want to do. And I guess one of the one

0:07:34.880 --> 0:07:38.200
<v Speaker 1>of the things that's happening is that you know, China's

0:07:38.800 --> 0:07:41.320
<v Speaker 1>getting richer as a country and now it can have

0:07:41.560 --> 0:07:43.760
<v Speaker 1>dropouts just the way that you know, the US had

0:07:43.800 --> 0:07:48.520
<v Speaker 1>dropouts in the sixties. Absolutely, I mean being able to

0:07:48.600 --> 0:07:51.400
<v Speaker 1>life flat, to be honest, it's a luxury good, right.

0:07:52.320 --> 0:07:56.680
<v Speaker 1>And also like that the cost of of UH consumption

0:07:56.800 --> 0:07:59.160
<v Speaker 1>for a lot of young people is coming down, like

0:07:59.200 --> 0:08:03.480
<v Speaker 1>a China's a chancy just like elsewhere in US and

0:08:03.520 --> 0:08:06.360
<v Speaker 1>then the UK. They don't need very much money or

0:08:06.440 --> 0:08:09.000
<v Speaker 1>like they spend a lot of time on the internet

0:08:09.120 --> 0:08:13.160
<v Speaker 1>right surfing on the internet, chat rooms and playing video games.

0:08:13.360 --> 0:08:16.280
<v Speaker 1>It doesn't cost very much money, so they don't need

0:08:16.320 --> 0:08:19.520
<v Speaker 1>to really earn that much, so they can afford it

0:08:19.560 --> 0:08:22.480
<v Speaker 1>in a way. And also the parents. China has this

0:08:22.680 --> 0:08:25.320
<v Speaker 1>major like only child policy, right, so the parents will

0:08:25.360 --> 0:08:27.920
<v Speaker 1>be like, oh, that's my baby, and what can I do?

0:08:28.000 --> 0:08:30.280
<v Speaker 1>I have to let them life that I want to

0:08:30.280 --> 0:08:34.120
<v Speaker 1>get on with two what how the government's responded. But

0:08:34.240 --> 0:08:36.880
<v Speaker 1>before I get to that, I wanted to ask you

0:08:36.920 --> 0:08:42.319
<v Speaker 1>about young women facing particular challenges in this labor force.

0:08:42.520 --> 0:08:45.480
<v Speaker 1>Tell us a bit more about that. So the best

0:08:45.559 --> 0:08:49.200
<v Speaker 1>jobs for young women are in the services industries such

0:08:49.240 --> 0:08:54.120
<v Speaker 1>as financial industry like UH and the media industry. And

0:08:54.160 --> 0:08:57.800
<v Speaker 1>then like in China as in South Korea, like when

0:08:57.920 --> 0:09:00.839
<v Speaker 1>when the young people apply for jobs they they need,

0:09:01.000 --> 0:09:04.600
<v Speaker 1>they oftentimes are asked to attach a photo of themselves, right,

0:09:04.840 --> 0:09:07.720
<v Speaker 1>So so young women start to feel that, oh, you know,

0:09:07.840 --> 0:09:10.880
<v Speaker 1>if I I look better that that that makes me

0:09:10.960 --> 0:09:13.440
<v Speaker 1>look a little bit more presentable. So a lot of

0:09:13.480 --> 0:09:16.920
<v Speaker 1>them start to do a lot of clusters surgery like facelifts,

0:09:16.920 --> 0:09:19.480
<v Speaker 1>you know, those jobs, so on, so forth, which is

0:09:19.559 --> 0:09:22.520
<v Speaker 1>quite awful. H A while back, I also wrote about

0:09:22.559 --> 0:09:25.160
<v Speaker 1>like aesthetics medicine in China, and then most of the

0:09:25.280 --> 0:09:28.960
<v Speaker 1>demand don't come from older women but from eighteen to

0:09:29.040 --> 0:09:32.080
<v Speaker 1>twenty four year olds, and it has become such a problem.

0:09:32.240 --> 0:09:34.760
<v Speaker 1>And then like basically a facelift costs a lot of

0:09:34.800 --> 0:09:37.480
<v Speaker 1>money and they don't have money for that, right, So

0:09:37.480 --> 0:09:41.000
<v Speaker 1>so there are e commerce websites such as Ali baba

0:09:41.160 --> 0:09:46.160
<v Speaker 1>um that uh, that give young women so called consumer

0:09:46.240 --> 0:09:51.839
<v Speaker 1>loans to do those um a statics medicine procedures um.

0:09:52.000 --> 0:09:54.160
<v Speaker 1>And then the government is calling a stop to that.

0:09:54.200 --> 0:09:58.240
<v Speaker 1>They said that, you know, companies can no longer sell

0:09:58.320 --> 0:10:05.839
<v Speaker 1>asset back securities which are backed by plastic facelift loans. Unbelievable.

0:10:06.400 --> 0:10:11.520
<v Speaker 1>It's clearly alarming, I would think for China's government that

0:10:11.559 --> 0:10:14.720
<v Speaker 1>has such big plans to to lead the world in

0:10:15.360 --> 0:10:20.720
<v Speaker 1>several critical industries and become bigger and better and more

0:10:20.800 --> 0:10:24.520
<v Speaker 1>skilled as a nation. To have young people dropping out

0:10:24.559 --> 0:10:28.800
<v Speaker 1>like this, and how's the government responded, I mean present

0:10:28.880 --> 0:10:32.920
<v Speaker 1>Shinping is very very worried that he he openly talked

0:10:32.960 --> 0:10:37.640
<v Speaker 1>about like the lying flat problem phenomenon in China. And

0:10:37.679 --> 0:10:41.000
<v Speaker 1>then like in October, so so like China that the

0:10:41.040 --> 0:10:45.280
<v Speaker 1>State Council proposed this so called deal training program. It's

0:10:45.320 --> 0:10:49.040
<v Speaker 1>it's essentially the German model. Like basically, China thinks that

0:10:49.000 --> 0:10:52.840
<v Speaker 1>that the society is turning out too many fresh university

0:10:52.840 --> 0:10:55.400
<v Speaker 1>graduates who just don't want to go to the factory

0:10:55.440 --> 0:10:57.959
<v Speaker 1>flaws because they feel like, oh I I did four

0:10:58.000 --> 0:11:00.200
<v Speaker 1>years of undergraduate that why do I want to go

0:11:00.280 --> 0:11:03.679
<v Speaker 1>to the manufacturing sector? Right, So as a result, they

0:11:03.720 --> 0:11:07.040
<v Speaker 1>decide to life flat and China things that society has

0:11:07.080 --> 0:11:09.600
<v Speaker 1>too many of these people, and they want to have

0:11:09.800 --> 0:11:13.480
<v Speaker 1>more young people go into um like so called the

0:11:13.559 --> 0:11:17.160
<v Speaker 1>vocational training, like you know, you spend a few years

0:11:17.480 --> 0:11:20.080
<v Speaker 1>learning skills in the school, but also a few more

0:11:20.160 --> 0:11:23.200
<v Speaker 1>years you know, doing on the job training at the

0:11:23.280 --> 0:11:27.040
<v Speaker 1>biggest blue chip companies such as Huawei or the China's

0:11:27.240 --> 0:11:31.280
<v Speaker 1>power grid and that seems to be their their their solutions.

0:11:31.320 --> 0:11:34.600
<v Speaker 1>They want more young people to go into high end

0:11:34.600 --> 0:11:39.520
<v Speaker 1>manufacturing that does you know, electric evy supply chains or

0:11:39.600 --> 0:11:42.599
<v Speaker 1>like chip manufacturing, and the China doesn't have enough of

0:11:42.679 --> 0:11:47.520
<v Speaker 1>that right now. Is any of that working? Well, this

0:11:47.640 --> 0:11:51.120
<v Speaker 1>is just a start. They just proposed this so called

0:11:51.120 --> 0:11:54.160
<v Speaker 1>the German model in October. One problem is like, um,

0:11:54.880 --> 0:11:57.520
<v Speaker 1>there is a little bit of a stigma when it

0:11:57.559 --> 0:12:01.360
<v Speaker 1>comes to working on the factory floors, and the China's

0:12:01.559 --> 0:12:04.200
<v Speaker 1>middle class families they don't really want their children to

0:12:04.240 --> 0:12:08.160
<v Speaker 1>go into vocational school training, right, I mean the US

0:12:08.160 --> 0:12:12.400
<v Speaker 1>that that hasn't been very successful either. So so what

0:12:12.600 --> 0:12:16.160
<v Speaker 1>the state Council proposes that you know, some high, very

0:12:16.240 --> 0:12:19.679
<v Speaker 1>high end like vocational schools. They should be able to

0:12:19.760 --> 0:12:23.000
<v Speaker 1>offer bachelor's degrees as well. So so even though you

0:12:23.000 --> 0:12:26.679
<v Speaker 1>are technically going to you know, um, the German model,

0:12:26.720 --> 0:12:30.479
<v Speaker 1>you're still have a degree. So perhaps that will persuade

0:12:30.480 --> 0:12:33.840
<v Speaker 1>the China's middle class families to allow their children to

0:12:33.920 --> 0:12:38.119
<v Speaker 1>go into this kind of German uh deal track training programs.

0:12:39.000 --> 0:12:40.680
<v Speaker 1>There's an awful lot of countries that have tried to

0:12:40.720 --> 0:12:44.600
<v Speaker 1>be more German in particularly this respect. For many decades.

0:12:44.640 --> 0:12:47.160
<v Speaker 1>Anybody who ever looks at the UK economy always concludes

0:12:47.160 --> 0:12:49.200
<v Speaker 1>that we should be more German in our approach to

0:12:49.360 --> 0:12:54.880
<v Speaker 1>education and have exactly this emphasis on technical skills and

0:12:54.960 --> 0:12:59.839
<v Speaker 1>giving the same amount of esteem and regard to people

0:13:00.000 --> 0:13:03.600
<v Speaker 1>doing engineering and working on the shop floors to people

0:13:03.640 --> 0:13:05.680
<v Speaker 1>in universities. And it hasn't worked. They've been trying to

0:13:05.679 --> 0:13:09.640
<v Speaker 1>do it for decades. Yeah, China will trial as well,

0:13:09.679 --> 0:13:13.480
<v Speaker 1>I guess, but it certainly seems like the consequence of

0:13:13.480 --> 0:13:15.880
<v Speaker 1>a new kind of China. When you say that, people

0:13:16.000 --> 0:13:18.680
<v Speaker 1>say that it is demeaning to work on the shop

0:13:18.800 --> 0:13:21.200
<v Speaker 1>on the shop floor in factories. Presumibly its people's parents

0:13:21.240 --> 0:13:23.600
<v Speaker 1>originally did that. I mean, all of this development has

0:13:23.640 --> 0:13:29.280
<v Speaker 1>happened in very few generations. I mean absolutely. My my

0:13:29.320 --> 0:13:32.640
<v Speaker 1>father was a chemical engineer and that he did pretty well,

0:13:32.679 --> 0:13:35.920
<v Speaker 1>like you know, like in the last two decades and

0:13:36.040 --> 0:13:42.640
<v Speaker 1>basically exporting pollution, like you know, polluting the exporting products

0:13:42.640 --> 0:13:45.160
<v Speaker 1>and stuff, and he did well. But he absolutely does

0:13:45.280 --> 0:13:48.120
<v Speaker 1>not want me to go into engineering. He said it's

0:13:48.160 --> 0:13:51.080
<v Speaker 1>tough work. And then he rather me you know, writing instead.

0:13:51.280 --> 0:13:54.400
<v Speaker 1>Like the parents, they just don't want their children to

0:13:54.440 --> 0:13:56.760
<v Speaker 1>go out to factory for and I think it's a

0:13:56.800 --> 0:14:01.319
<v Speaker 1>sign that China is no longer really the typical virgin market.

0:14:01.679 --> 0:14:04.760
<v Speaker 1>It kind of has emerged in a way, you know,

0:14:04.840 --> 0:14:08.840
<v Speaker 1>like and you're and you're part of the problem, it seems, yeah, exactly,

0:14:08.960 --> 0:14:10.840
<v Speaker 1>And the whole of time, I'm afraid cannot all work

0:14:10.880 --> 0:14:17.120
<v Speaker 1>at Bloomberg. I'm afraid that Uliman, thank you so much

0:14:17.120 --> 0:14:28.600
<v Speaker 1>for joining us, Thanks for having me so. Bloomberg has

0:14:28.640 --> 0:14:31.760
<v Speaker 1>recently published a series of articles under the tagline of

0:14:31.880 --> 0:14:35.520
<v Speaker 1>Race and Recovery, looking at how America's economic recovery is

0:14:35.560 --> 0:14:39.200
<v Speaker 1>playing out in minority communities. There's some really eye opening

0:14:39.280 --> 0:14:41.920
<v Speaker 1>data and stories about life in different parts of the

0:14:41.960 --> 0:14:45.640
<v Speaker 1>economy in this series, and the final article came out

0:14:45.680 --> 0:14:48.920
<v Speaker 1>this week and seemed to me particularly timely as the

0:14:49.000 --> 0:14:51.640
<v Speaker 1>US Central Bank starts to talk about raising interest rates

0:14:52.080 --> 0:14:54.680
<v Speaker 1>and we enter what feels like a new phase of

0:14:54.720 --> 0:14:59.360
<v Speaker 1>the recovery. Andre Tartar is a data journalist for Bloomberg

0:14:59.480 --> 0:15:02.120
<v Speaker 1>based in New York, and he's with me now. And

0:15:03.000 --> 0:15:06.200
<v Speaker 1>the data you pulled together for this piece with Christopher

0:15:06.280 --> 0:15:11.280
<v Speaker 1>Cannon this week paid a fascinating picture of US household

0:15:11.280 --> 0:15:16.080
<v Speaker 1>spending through this pandemic period and particularly impact that government

0:15:16.160 --> 0:15:20.080
<v Speaker 1>stimulus money has had on particular parts of the population.

0:15:20.280 --> 0:15:22.360
<v Speaker 1>So just give us some of the big headlines from

0:15:22.400 --> 0:15:25.400
<v Speaker 1>those numbers, sure thing, and thank you so much for

0:15:25.440 --> 0:15:29.000
<v Speaker 1>having me. So we got access to spending data for

0:15:29.200 --> 0:15:33.840
<v Speaker 1>just over a ten million people, a constant sample over

0:15:33.920 --> 0:15:36.560
<v Speaker 1>time that allowed us to really kind of look for

0:15:36.640 --> 0:15:39.880
<v Speaker 1>those trends and changes in spending behaviors. And the thing

0:15:39.960 --> 0:15:42.280
<v Speaker 1>that we really kind of struck us was just how

0:15:42.360 --> 0:15:46.920
<v Speaker 1>much spending had surged, in particular among black and lower

0:15:46.960 --> 0:15:51.360
<v Speaker 1>income families, um And we could see the very clear

0:15:51.960 --> 0:15:57.280
<v Speaker 1>uh impact of those federal stimulus checks, in part because

0:15:57.360 --> 0:16:00.600
<v Speaker 1>both of those groups, black and lower income groups are

0:16:00.680 --> 0:16:03.480
<v Speaker 1>much more reliant on debit card spending. And we could

0:16:03.480 --> 0:16:07.000
<v Speaker 1>see in this data just how much the debit card

0:16:07.120 --> 0:16:10.440
<v Speaker 1>usage kind of rows around the time of the stimulus

0:16:10.520 --> 0:16:12.640
<v Speaker 1>checks because you're already spending what you have. You can

0:16:12.680 --> 0:16:14.400
<v Speaker 1>only spend what you have in your account because you

0:16:14.440 --> 0:16:18.080
<v Speaker 1>don't necessarily get credit exactly right. Whereas whereas, for instance,

0:16:18.120 --> 0:16:20.680
<v Speaker 1>if you look at higher income spenders or you know,

0:16:20.760 --> 0:16:23.440
<v Speaker 1>which you know also will capture a large portion of

0:16:23.520 --> 0:16:26.640
<v Speaker 1>white and agent spenders, their use of credit is much

0:16:26.720 --> 0:16:29.760
<v Speaker 1>much higher. They were clearly in this data and and

0:16:29.920 --> 0:16:33.160
<v Speaker 1>other research has shown that they that those groups were

0:16:33.280 --> 0:16:36.320
<v Speaker 1>much more able to hold back spending right in those

0:16:36.600 --> 0:16:39.400
<v Speaker 1>first few months waiting this out, which is much harder

0:16:39.480 --> 0:16:42.480
<v Speaker 1>for those groups which live a bit tighter, you know,

0:16:42.720 --> 0:16:46.240
<v Speaker 1>month to month. What kind of numbers are we talking

0:16:46.240 --> 0:16:48.360
<v Speaker 1>about in terms of just the impact of the of

0:16:48.440 --> 0:16:51.960
<v Speaker 1>the stimulus packages relative to what they would have spent

0:16:52.120 --> 0:16:55.200
<v Speaker 1>would have been spending in say, in the case of

0:16:55.280 --> 0:16:59.720
<v Speaker 1>say spending by the black people in our sample, it

0:16:59.840 --> 0:17:03.760
<v Speaker 1>was up almost um this past kind of spring and

0:17:03.800 --> 0:17:08.280
<v Speaker 1>summer compared to twenty m minting levels, which is, you know,

0:17:08.359 --> 0:17:10.760
<v Speaker 1>a trend that would not be seen normally, you know,

0:17:10.960 --> 0:17:14.199
<v Speaker 1>even factoring in just normal economic growth, normal inflation, that

0:17:14.280 --> 0:17:17.879
<v Speaker 1>is a really significant bump up um, you know, and

0:17:17.920 --> 0:17:20.280
<v Speaker 1>there certainly are other factors at play, but you know,

0:17:20.359 --> 0:17:24.080
<v Speaker 1>given kind of this, given the scope of that of

0:17:24.080 --> 0:17:28.320
<v Speaker 1>that injection of cash really into into parts of economy,

0:17:28.320 --> 0:17:31.359
<v Speaker 1>it was significant, and across the sample, I think it

0:17:31.400 --> 0:17:35.360
<v Speaker 1>was even it was increase in spending, which only which

0:17:35.400 --> 0:17:39.080
<v Speaker 1>only came back a certain amount when things like the

0:17:39.160 --> 0:17:44.879
<v Speaker 1>unemployment benefits ran out in in the full absolutely, I

0:17:44.920 --> 0:17:48.200
<v Speaker 1>mean as of October, which was the last month that

0:17:48.240 --> 0:17:52.439
<v Speaker 1>we had data for overall spending across this group of

0:17:52.440 --> 0:17:56.560
<v Speaker 1>about ten million Americans was still up about fifteen compared

0:17:56.600 --> 0:17:59.959
<v Speaker 1>to twenty miniting levels. And we should just say briefly

0:18:00.080 --> 0:18:02.040
<v Speaker 1>what this what this data was? Where did you get

0:18:02.080 --> 0:18:04.760
<v Speaker 1>hold of these numbers? So this DADA comes from from

0:18:04.760 --> 0:18:08.560
<v Speaker 1>a company called Affinity Solutions, Inc. Which have been incredibly

0:18:08.560 --> 0:18:11.399
<v Speaker 1>generous in working with us and often partner with the

0:18:11.440 --> 0:18:16.760
<v Speaker 1>FED academics to provide access to their data, which nationally

0:18:17.119 --> 0:18:20.520
<v Speaker 1>covers more than a hundred million debit and credit cards

0:18:20.680 --> 0:18:23.720
<v Speaker 1>UM and has an incredible amount of depth to it.

0:18:23.840 --> 0:18:27.040
<v Speaker 1>So you know, it was really great Chricket access to

0:18:27.160 --> 0:18:30.320
<v Speaker 1>this UM and being able to also use the data

0:18:30.400 --> 0:18:34.600
<v Speaker 1>that they have linking demographics and income into this data,

0:18:34.600 --> 0:18:37.760
<v Speaker 1>which is a very kind of complicated process that they

0:18:38.000 --> 0:18:41.040
<v Speaker 1>undertake UM on their end, so you know, it really

0:18:41.040 --> 0:18:43.439
<v Speaker 1>gives a lot of insights that otherwise are hard to

0:18:43.440 --> 0:18:47.959
<v Speaker 1>get at that at that level of detail. It's so

0:18:48.000 --> 0:18:50.280
<v Speaker 1>exciting when you get hold of a big, meaty data

0:18:50.320 --> 0:18:52.720
<v Speaker 1>set like this and to have it been relatively timely

0:18:52.720 --> 0:18:55.480
<v Speaker 1>as well as going through to October. And I have

0:18:55.520 --> 0:18:57.800
<v Speaker 1>to say you do a fantastic job of making it

0:18:57.840 --> 0:19:00.720
<v Speaker 1>come alive with some really lovely colorful graphics, which we're

0:19:00.760 --> 0:19:04.359
<v Speaker 1>not doing justice too on the podcast. Right a shout

0:19:04.400 --> 0:19:06.919
<v Speaker 1>out to Christopher Cannon on the graphics who made all

0:19:06.920 --> 0:19:11.000
<v Speaker 1>those beautiful graphics and definitely recommend folks to go and

0:19:11.080 --> 0:19:15.560
<v Speaker 1>a metical look. I mean, inflation poses a risk to

0:19:15.640 --> 0:19:18.200
<v Speaker 1>this big increase in spending power. Right when we look

0:19:18.240 --> 0:19:22.840
<v Speaker 1>forward to next year, are we potentially seeing this big

0:19:22.880 --> 0:19:26.800
<v Speaker 1>improvement in in particularly black and Hispanic households spending power

0:19:26.920 --> 0:19:32.480
<v Speaker 1>being being really hit by both inflation and potentially a

0:19:32.480 --> 0:19:37.120
<v Speaker 1>slowing economy. I mean absolutely right. So this really kind

0:19:37.119 --> 0:19:41.960
<v Speaker 1>of that injection of that federals federal simulus really closed

0:19:42.080 --> 0:19:45.560
<v Speaker 1>a huge consumption gap and also showed us the kind

0:19:45.560 --> 0:19:49.640
<v Speaker 1>of untapped potential right that exists in those communities who

0:19:49.840 --> 0:19:52.720
<v Speaker 1>who just tend to have lower incomes and lower access

0:19:53.160 --> 0:19:56.280
<v Speaker 1>to credit. So both so both kind of the fact

0:19:56.440 --> 0:19:59.800
<v Speaker 1>that now most of that you know, additional cash has

0:20:00.000 --> 0:20:02.239
<v Speaker 1>have been spent, and as you mentioned, inflation is going

0:20:02.280 --> 0:20:05.040
<v Speaker 1>to begin to eat in to some of those core

0:20:05.119 --> 0:20:09.520
<v Speaker 1>spending staple groups that just can't be avoided. Certainly foods,

0:20:09.520 --> 0:20:13.040
<v Speaker 1>certainly gas are ones where you know, groups who have

0:20:13.119 --> 0:20:15.760
<v Speaker 1>to go physically into work, who don't have a lot

0:20:15.920 --> 0:20:19.879
<v Speaker 1>of ability to hold off spending or access credit. I

0:20:19.920 --> 0:20:22.840
<v Speaker 1>think we will certainly see a very you know, a

0:20:22.960 --> 0:20:26.320
<v Speaker 1>very likely a kind of a tempering or even a

0:20:26.400 --> 0:20:29.040
<v Speaker 1>full on slow down of the spending recovery, which as

0:20:29.080 --> 0:20:32.240
<v Speaker 1>we know, powers the vast majority of the U. S economy.

0:20:32.520 --> 0:20:34.560
<v Speaker 1>So you know, it both has implications for the kind

0:20:34.560 --> 0:20:37.000
<v Speaker 1>of equity side of the picture, but also just for

0:20:37.119 --> 0:20:41.119
<v Speaker 1>the recovery more broadly. Yeah, and there's certainly a lesson

0:20:41.119 --> 0:20:42.919
<v Speaker 1>if you if you want to stimulate the economy and

0:20:42.920 --> 0:20:44.920
<v Speaker 1>get people to spend, give it to pull people who

0:20:44.960 --> 0:20:47.000
<v Speaker 1>don't have enough money to buy the things they want

0:20:47.040 --> 0:20:49.920
<v Speaker 1>to buy. There actually are some fascinating studies out there

0:20:49.920 --> 0:20:53.320
<v Speaker 1>which have really shown though that that stimulus money, if

0:20:53.359 --> 0:20:55.960
<v Speaker 1>you were a wealth your household, you basically saved it

0:20:56.000 --> 0:20:58.040
<v Speaker 1>all right, So I mean, really it wasn't doing what

0:20:58.160 --> 0:21:00.480
<v Speaker 1>it was meant to do. Of course, for reasons of

0:21:00.600 --> 0:21:03.960
<v Speaker 1>you know, of efficiency, the idea was to just give

0:21:04.359 --> 0:21:06.840
<v Speaker 1>checks all around. But as you mentioned, I mean, this

0:21:06.920 --> 0:21:09.639
<v Speaker 1>data really shows that you can get the biggest bang

0:21:09.720 --> 0:21:12.880
<v Speaker 1>for your stimulus buck by really sending it to those

0:21:12.960 --> 0:21:15.760
<v Speaker 1>lower income households and communities of color, you know who

0:21:15.800 --> 0:21:18.080
<v Speaker 1>kind of aren't being able to tap into their full

0:21:18.119 --> 0:21:21.959
<v Speaker 1>consumption potential. It's a difficult challenge for the Federal reserver,

0:21:22.200 --> 0:21:24.119
<v Speaker 1>right because they're supposed to be they're supposed to be

0:21:24.200 --> 0:21:29.440
<v Speaker 1>focused on both stable inflation and full employment. They've said

0:21:29.440 --> 0:21:33.679
<v Speaker 1>they're going to focus more on everybody's unemployment rate, not

0:21:33.800 --> 0:21:36.480
<v Speaker 1>just the headline rate, and of course on black unemployment

0:21:36.520 --> 0:21:39.520
<v Speaker 1>is still quite a lot higher, um than the than

0:21:39.560 --> 0:21:42.760
<v Speaker 1>the average for the rest of the country, but they're

0:21:42.840 --> 0:21:46.040
<v Speaker 1>kind of weighing up. Inflation hurts poor people, digs into

0:21:46.040 --> 0:21:50.960
<v Speaker 1>their spending power, but not getting those jobs created, not

0:21:51.040 --> 0:21:55.960
<v Speaker 1>bringing down unemployment hurts them too. It's a difficult challenge absolutely, um,

0:21:55.960 --> 0:21:58.320
<v Speaker 1>I mean, and on top of that, there's also you know,

0:21:58.400 --> 0:22:01.560
<v Speaker 1>there's a machine momentum that um, we are in where

0:22:01.600 --> 0:22:04.639
<v Speaker 1>we have I think it's something like a ten million

0:22:04.720 --> 0:22:08.520
<v Speaker 1>unful jobs, and yet we're still not seeing really that

0:22:08.600 --> 0:22:12.560
<v Speaker 1>broad based, you know, decline in unemployment. So it really

0:22:12.600 --> 0:22:17.080
<v Speaker 1>does present a very difficult obstacle course for the Fed policymakers,

0:22:18.760 --> 0:22:22.440
<v Speaker 1>but also fantastic time to be doing data journalism. Thanks

0:22:22.480 --> 0:22:33.760
<v Speaker 1>so much, Thank you, definitely, I really appreciate it. M H. Finally,

0:22:34.200 --> 0:22:36.320
<v Speaker 1>at the start of the program. I think I promised

0:22:36.320 --> 0:22:39.360
<v Speaker 1>to you the future of food is Hong Kong reporter

0:22:39.840 --> 0:22:45.480
<v Speaker 1>Juan ha. It has the rain natty taste. That's Malaysian

0:22:45.560 --> 0:22:49.560
<v Speaker 1>entrepreneur Kevin Wou describing the perfect burger that he wants

0:22:49.600 --> 0:22:52.639
<v Speaker 1>to put into restaurants and grocery stores. So we added

0:22:52.680 --> 0:22:55.679
<v Speaker 1>some spices to give it that kind of familiar beefy taste,

0:22:55.840 --> 0:22:59.720
<v Speaker 1>the grounded beef taste. And we've added certain kind of

0:23:00.040 --> 0:23:04.040
<v Speaker 1>hats like mushroom seasoning to give you that umami flavor.

0:23:04.440 --> 0:23:09.600
<v Speaker 1>And the secret ingredient. We've perized our crickets, you heard right,

0:23:10.080 --> 0:23:14.560
<v Speaker 1>crickets roasted and processed into a fine brown powder, and

0:23:14.600 --> 0:23:17.399
<v Speaker 1>then we mix it with other plant based protein source.

0:23:17.920 --> 0:23:20.919
<v Speaker 1>I think it's pretty tasty, especially when you when you

0:23:20.960 --> 0:23:23.000
<v Speaker 1>look at the burglar, it looks at normal burger, small,

0:23:23.240 --> 0:23:29.280
<v Speaker 1>normal burger, even sizzles like a normal burger. Who's the

0:23:29.320 --> 0:23:33.080
<v Speaker 1>founder and CEO of Ento based in Kuala Lumpur. He's

0:23:33.080 --> 0:23:36.719
<v Speaker 1>an evangelist for protein made from insects, and he's not alone.

0:23:37.119 --> 0:23:40.240
<v Speaker 1>Startups from Europe, Asia and North America are joining the

0:23:40.320 --> 0:23:43.840
<v Speaker 1>race for alternative proteins and say bugs are making their

0:23:43.840 --> 0:23:47.520
<v Speaker 1>way to our dinner plates. It's the next big frontier

0:23:47.640 --> 0:23:51.639
<v Speaker 1>for planet friendly sustainable protein after fake meat. If you

0:23:51.680 --> 0:23:54.840
<v Speaker 1>were to compare one kilogram of beef versus one kilogram

0:23:55.000 --> 0:23:58.560
<v Speaker 1>of cricket powder um, it will require tolf times last feet,

0:23:58.960 --> 0:24:02.480
<v Speaker 1>twenty times less land, two thousand times less water, and

0:24:02.520 --> 0:24:06.040
<v Speaker 1>amid two thousand times less greenhouse gas emissions. So, in

0:24:06.119 --> 0:24:09.440
<v Speaker 1>its most natural form, insect based protein has already high

0:24:09.760 --> 0:24:13.199
<v Speaker 1>enriched levels of proteins and other macro nutrients. And in

0:24:13.240 --> 0:24:16.560
<v Speaker 1>an into promotional video, taste testers who tried the company's

0:24:16.600 --> 0:24:21.119
<v Speaker 1>cricket snacks gave it a thumbs up. There's like sugars,

0:24:22.760 --> 0:24:26.560
<v Speaker 1>red clunchy like chips and stuff like that. Actually thottle

0:24:26.560 --> 0:24:32.119
<v Speaker 1>taste are crickets. There's also a sustainability reason why edible

0:24:32.160 --> 0:24:35.639
<v Speaker 1>bugs are on the menu. Constant Tetter is CEO of

0:24:35.720 --> 0:24:39.320
<v Speaker 1>Fly Farm. You know protein is needed, It's going to

0:24:39.320 --> 0:24:42.639
<v Speaker 1>be an increasing need as the human population expands. His

0:24:42.800 --> 0:24:46.040
<v Speaker 1>company is setting up industrial farms to harvest black Soldier

0:24:46.040 --> 0:24:49.920
<v Speaker 1>fly larvae. You know that those needs cannot be met sustainable,

0:24:50.119 --> 0:24:53.200
<v Speaker 1>and so insect farming has a giant potential to be

0:24:53.200 --> 0:24:57.199
<v Speaker 1>able to alter that entire protein landscape, whether that use

0:24:57.320 --> 0:24:59.399
<v Speaker 1>is going directly to humans, or whether it's going to

0:24:59.600 --> 0:25:03.000
<v Speaker 1>feed that then go to animals that then go to humans.

0:25:04.359 --> 0:25:08.760
<v Speaker 1>Tedder and other industry insiders say insect protein is gaining momentum.

0:25:09.119 --> 0:25:11.399
<v Speaker 1>The industry was worth just a little under a billion

0:25:11.400 --> 0:25:14.919
<v Speaker 1>dollars in nine and Barclay's estimates it will be an

0:25:14.920 --> 0:25:19.360
<v Speaker 1>eight billion dollar market. Still, there's a lot of ketchup

0:25:19.440 --> 0:25:21.960
<v Speaker 1>that bug protein needs to do to challenge the plant

0:25:21.960 --> 0:25:26.159
<v Speaker 1>based protein industry that's now thirty billion dollars strong. The

0:25:26.200 --> 0:25:30.960
<v Speaker 1>market has matured massively in the last couple of couple

0:25:30.960 --> 0:25:35.119
<v Speaker 1>of years. Katharina Unger's company Live in Farms is building

0:25:35.160 --> 0:25:39.000
<v Speaker 1>industrial scale automated factories that grow and harvest the larvae

0:25:39.000 --> 0:25:42.480
<v Speaker 1>of black soldier flies. The CEO says, one of the

0:25:42.520 --> 0:25:45.560
<v Speaker 1>biggest obstacles standing in the way of insect protein being

0:25:45.600 --> 0:25:50.200
<v Speaker 1>accepted as food is the yuck factor. I didn't grow

0:25:50.320 --> 0:25:53.320
<v Speaker 1>up loving insects or loving the idea of eating insects.

0:25:53.320 --> 0:25:55.679
<v Speaker 1>On the contrary, my hands were shaking when I was

0:25:55.760 --> 0:25:58.600
<v Speaker 1>first doing doing it, you know, and I really had

0:25:58.640 --> 0:26:02.800
<v Speaker 1>to also myself get over this. This concept of eating

0:26:02.880 --> 0:26:07.280
<v Speaker 1>a larva. Larvae is the industry's preferred term for what

0:26:07.320 --> 0:26:11.320
<v Speaker 1>most people would describe our living writhing maggots. So far,

0:26:11.440 --> 0:26:13.920
<v Speaker 1>many of those willing to try larvae and other critters

0:26:13.960 --> 0:26:18.200
<v Speaker 1>are young consumers looking to make planet friendly choices. Here's

0:26:18.200 --> 0:26:25.680
<v Speaker 1>wu from into our current segments, mostly urban, affluent millennials,

0:26:25.760 --> 0:26:30.560
<v Speaker 1>who are aware about the negative impact that traditional agriculture

0:26:30.640 --> 0:26:34.560
<v Speaker 1>and meat based production has on our planet. Some of

0:26:34.600 --> 0:26:38.800
<v Speaker 1>the world's major producers are betting on that sustainability value proposition.

0:26:39.200 --> 0:26:42.600
<v Speaker 1>There are now investing millions of dollars to help bring crickets, beetles,

0:26:42.600 --> 0:26:45.480
<v Speaker 1>meal worms, and fly larvae to mouths around the world,

0:26:46.080 --> 0:26:49.320
<v Speaker 1>and the market may not need that much prodding. Globally,

0:26:49.359 --> 0:26:52.159
<v Speaker 1>more than two billion people already eat insects. According to

0:26:52.200 --> 0:26:55.720
<v Speaker 1>the United Nations, nearly two thousand types of bugs are edible,

0:26:56.359 --> 0:26:59.760
<v Speaker 1>and that's catching the attention of food producers. The company

0:27:00.240 --> 0:27:03.440
<v Speaker 1>Chicken of the Sea Tuna Thai Union launched a thirty

0:27:03.480 --> 0:27:07.480
<v Speaker 1>million venture fund to invest in alternative proteins. It's invested

0:27:07.520 --> 0:27:11.440
<v Speaker 1>in three insect protein startups so far, including an Israeli

0:27:11.480 --> 0:27:15.760
<v Speaker 1>company that's working on tuna from fruit fly larvae. Antoine

0:27:15.840 --> 0:27:19.280
<v Speaker 1>Hubert is CEO of insect in France. So the two

0:27:19.280 --> 0:27:22.160
<v Speaker 1>main trends are execually meat replacements and false in efficient

0:27:22.600 --> 0:27:26.560
<v Speaker 1>serial or an eergy drinks, which was the first market

0:27:26.640 --> 0:27:29.920
<v Speaker 1>before it would be the first grow where it's more

0:27:30.000 --> 0:27:35.679
<v Speaker 1>about performance and not about tastes. The company is building

0:27:35.760 --> 0:27:39.560
<v Speaker 1>some of the biggest industrial insect farms after attracting millions

0:27:39.560 --> 0:27:43.120
<v Speaker 1>of dollars in investments from venture capitalists and Hollywood star

0:27:43.280 --> 0:27:46.520
<v Speaker 1>Robert Downey Jr. Who Bear says the industry got a

0:27:46.560 --> 0:27:50.320
<v Speaker 1>big boost when European Union lawmakers passed legislation this year

0:27:50.560 --> 0:27:54.320
<v Speaker 1>to allow insects to be fed to farm animals. Last week,

0:27:54.440 --> 0:27:58.040
<v Speaker 1>crickets were approved as food for humans. They joined meal

0:27:58.080 --> 0:28:00.359
<v Speaker 1>worms and locusts to get the green light to be

0:28:00.400 --> 0:28:04.320
<v Speaker 1>marketed in Europe. Lawmakers are also considering nearly a dozen

0:28:04.359 --> 0:28:08.119
<v Speaker 1>other insects seeking approval to be sold as food. Clearlier,

0:28:08.200 --> 0:28:12.240
<v Speaker 1>the Europe is a more advance framework there, which is

0:28:12.320 --> 0:28:17.000
<v Speaker 1>then helping companies to innovate Row, which invests with the

0:28:17.080 --> 0:28:22.080
<v Speaker 1>visibility and investors that there are more stronger insurance of

0:28:22.160 --> 0:28:26.679
<v Speaker 1>success because the markets are there. The company is selling

0:28:26.720 --> 0:28:30.160
<v Speaker 1>burger patties made from buffalo meal worm protein that's being

0:28:30.280 --> 0:28:33.720
<v Speaker 1>offered in restaurants and grocery stores in Austria and Denmark.

0:28:34.240 --> 0:28:37.600
<v Speaker 1>Meal worm protein has a nutty mild taste and it's

0:28:37.600 --> 0:28:40.880
<v Speaker 1>being used in baked goods and pastas. But the company's

0:28:40.960 --> 0:28:43.480
<v Speaker 1>bigger business now and for the next few years is

0:28:43.480 --> 0:28:48.239
<v Speaker 1>selling bug protein as feed for animals. Food giants from

0:28:48.280 --> 0:28:52.320
<v Speaker 1>Cargil to Archer Daniels Midland are putting money into such initiatives.

0:28:52.960 --> 0:28:55.880
<v Speaker 1>Katharina Unger of Living Farms sees that as the low

0:28:55.960 --> 0:28:59.480
<v Speaker 1>hanging fruit, turning insects into pet food or as feed

0:28:59.560 --> 0:29:02.440
<v Speaker 1>for farm animals and fish, our customers in the food

0:29:02.440 --> 0:29:06.400
<v Speaker 1>and feet industry. They typically make six digit losses on

0:29:06.480 --> 0:29:10.800
<v Speaker 1>their food waste, disposing it at a cost to biogas digestors.

0:29:11.960 --> 0:29:15.280
<v Speaker 1>A new planet friendly regulations to cut waste and emissions

0:29:15.280 --> 0:29:18.160
<v Speaker 1>in Europe and elsewhere put insects front and center to

0:29:18.240 --> 0:29:22.080
<v Speaker 1>upscale organic food waste. Anger's company has contracts to build

0:29:22.080 --> 0:29:24.880
<v Speaker 1>three plants next year in Europe and Asia for food

0:29:24.880 --> 0:29:27.920
<v Speaker 1>and beverage companies. Live in Farms plans to work with

0:29:27.960 --> 0:29:31.320
<v Speaker 1>the likes of breweries, bakeries and juice makers that produce

0:29:31.440 --> 0:29:36.040
<v Speaker 1>tons of organic waste. With our solution, they can produce

0:29:36.400 --> 0:29:39.120
<v Speaker 1>higher value products that they can sell so they turn

0:29:39.480 --> 0:29:44.680
<v Speaker 1>their losses into revenues and into an emission saving process.

0:29:44.840 --> 0:29:49.120
<v Speaker 1>We save about sevent of emissions turning the waste into

0:29:49.160 --> 0:29:52.400
<v Speaker 1>insect proteins. The bug protein will be sold to pet

0:29:52.400 --> 0:29:56.280
<v Speaker 1>food producers, while insect oil and excrement called frast is

0:29:56.320 --> 0:30:00.000
<v Speaker 1>sold as fertilizer. Who bear of insect also sees more

0:30:00.000 --> 0:30:02.240
<v Speaker 1>our money and investment over the next few years for

0:30:02.360 --> 0:30:07.600
<v Speaker 1>bug protein and more acceptance by consumers. So we will

0:30:07.680 --> 0:30:10.480
<v Speaker 1>have thousands of in six months in the world. That's

0:30:10.560 --> 0:30:14.240
<v Speaker 1>that's supporting this more fest nipple food system. You will

0:30:14.320 --> 0:30:17.480
<v Speaker 1>see insect on the menu everywhere. It would be a

0:30:17.560 --> 0:30:20.280
<v Speaker 1>normal You won't eat it every day, of course, but

0:30:20.320 --> 0:30:21.960
<v Speaker 1>it will be no more to sit on the menu

0:30:22.080 --> 0:30:24.480
<v Speaker 1>in the restaurants, no more to sit in the supermarkets.

0:30:24.840 --> 0:30:28.000
<v Speaker 1>The company's third factory comes online next year near Paris.

0:30:28.480 --> 0:30:31.240
<v Speaker 1>It says that will be the world's largest insect farm

0:30:31.360 --> 0:30:54.480
<v Speaker 1>in the world. For Bloomberg News, I'm one hard. That's

0:30:54.480 --> 0:30:56.480
<v Speaker 1>it for this episode of Stephonomics. Will be back next

0:30:56.520 --> 0:31:00.240
<v Speaker 1>week with a special Christmas episode of Stephonomics featuring the one,

0:31:00.360 --> 0:31:03.600
<v Speaker 1>the Only Larry Summers. In the meantime, if you like

0:31:03.720 --> 0:31:06.800
<v Speaker 1>the program, please rate it and follow at economics on

0:31:06.840 --> 0:31:11.200
<v Speaker 1>Twitter for more news analysis from Bloomberg Economics. This episode

0:31:11.200 --> 0:31:14.760
<v Speaker 1>was produced by Magnus Hendrickson. As we mentioned earlier, Christopher

0:31:14.760 --> 0:31:17.880
<v Speaker 1>Cannon worked with Andrew Tarter on that report on US

0:31:17.960 --> 0:31:22.280
<v Speaker 1>household spending. Special thanks also to Shulei Wren, Tom Hancock,

0:31:22.640 --> 0:31:26.640
<v Speaker 1>and Juan Haa. Mike Sasso is executive producer of Stephonomics

0:31:26.680 --> 0:31:29.480
<v Speaker 1>and the head of Bloomberg Podcast is Francesca Levy.