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Speaker 1: Hello Sunshine. Are you dreaming of starting your own business?

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Speaker 2: Today?

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Speaker 1: On the bright side, we've got the inspiration you need.

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Speaker 1: Cat Hauntis, co founder of the infused tequila brand twenty

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Speaker 1: one Seeds, is here to share how she and her

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Speaker 1: business partners built a multi million dollar brand from the

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Speaker 1: ground up. I'm telling you it was from her kitchen sink.

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Speaker 1: It's Tuesday, March fourth. I'm Danielle Robe and this is

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Speaker 1: the bright side from Hello Sunshine. Okay, I'm pretty in

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Speaker 1: awe of today's guests, and I don't say that a lot.

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Speaker 1: In fact, I really love Cat Hauntas and her partners

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Speaker 1: at twenty one seeds so much that I've actually had

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Speaker 1: the opportunity to partner with them and create a card

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Speaker 1: game called Shot Callers fifty two questions for girls who

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Speaker 1: call the shots. And it's really a celebration of women

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Speaker 1: who call the shots in their own lives. And it's

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Speaker 1: my first card game collaboration, so you guys know, I

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Speaker 1: have my our game question everything. This is the first

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Speaker 1: collab and it was a really big deal. I just

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Speaker 1: want to share the seed of how it happened. I

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Speaker 1: was invited to a women's dinner and I got sat

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Speaker 1: across from Cat and we hit it off, and later

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Speaker 1: this collaboration happened. But the lesson that I take out

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Speaker 1: of it is that so many opportunities for women happened

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Speaker 1: just by being in the room. And I so remember

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Speaker 1: not being invited into any rooms. I felt like I

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Speaker 1: had to claw and fight my way into them. And

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Speaker 1: it just takes one person and one conversation to change

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Speaker 1: the game. And I think a lot of times starting

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Speaker 1: a business can feel really overwhelming, and so today we're

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Speaker 1: stripping all of that away. We are here to empower

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Speaker 1: you to go after your entrepreneurial dreams.

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Speaker 3: Because it is so possible.

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Speaker 1: And we also have a bit of a special treat

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Speaker 1: because Simona's traveling and unable to make it. So instead

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Speaker 1: of talking to Kat just by myself, I thought it

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Speaker 1: would be really fun to have everybody's favorite show runner

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Speaker 1: and my bright Side bestie here, Tim Palazzola, Tim, welcome

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Speaker 1: back to the bright Side.

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Speaker 4: Thank you, thank you, thank you.

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Speaker 1: I'm so grateful that you said that you would join

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Speaker 1: us today because aside from being everybody's favorite show runner,

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Speaker 1: you also do consulting on the.

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Speaker 4: Side, and you work with a lot of female entrepreneur,

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Speaker 4: I do.

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Speaker 3: I do, so you kind of have.

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Speaker 1: An understanding of what people's pain points are. Yeah, what

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Speaker 1: do you hear from women that you work with?

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Speaker 5: Yeah, first of all, thank you so much for having me.

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Speaker 5: I am flattered to be here with you today. This

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Speaker 5: is so fucking cool.

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Speaker 3: You're so fun. I'm just gonna say.

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Speaker 5: That it's really fucking cool. But yeah, I actually a

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Speaker 5: guest who was on our show, Susie Moore, don't talk

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Speaker 5: to us about networking. I've actually worked with her in

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Speaker 5: the past to help mentor and consult on a lot

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Speaker 5: of the people that she works with. And I think

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Speaker 5: the biggest thing that I noticed when people are starting

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Speaker 5: a business is that you need to have a very

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Speaker 5: clear idea of who and what you are first and foremost.

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Speaker 5: I think people get lost in the clutter of it all.

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Speaker 5: I think the other big thing is you need to

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Speaker 5: really understand who who your business is for. What need

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Speaker 5: are you filling for someone? And it doesn't have to

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Speaker 5: be this like I'm reinventing the wheel. There's a great

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Speaker 5: thing that I say to people where I say, steal

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Speaker 5: like an artist.

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Speaker 4: You know.

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Speaker 3: I love that you don't have to reinvent the wheel.

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Speaker 5: The playbook is already out there for you, So pick

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Speaker 5: and choose the things you like of what people are

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Speaker 5: doing out there and incorporate them into your own. But

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Speaker 5: you see how people appeal to their audiences and building

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Speaker 5: on that. The other important thing is, at the end

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Speaker 5: of the day, you're selling a feeling.

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Speaker 1: I really feel like if you have something on your

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Speaker 1: heart and you've been thinking about it in the shower,

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Speaker 1: you just have this kernel of an idea. Today's episode

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Speaker 1: will hopefully be really inspiring because Kat Haunts just had

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Speaker 1: this idea in her kitchen and created a multimillion dollar

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Speaker 1: brand out of it. Yeah.

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Speaker 5: If a self proclaimed stay at home mom can turn

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Speaker 5: a kitchen sync idea into a million dollar idea, multimillion

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Speaker 5: dollar idea.

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Speaker 3: Yeah you can too.

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Speaker 5: Anyone listening can.

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Speaker 3: Absolutely. I feel like we just need to bring her. Yeah,

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Speaker 3: let's do it.

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Speaker 1: Okay, Kat Haunts, Welcome to the bright Side.

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Speaker 3: It is so good to be.

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Speaker 4: Here with both of you. Guys.

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Speaker 5: Welcome, welcome. All right, now, before we talk all things business,

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Speaker 5: I know that the two of you know each other.

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Speaker 5: Will you tell us how you met?

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Speaker 1: You? Go? I go? Okay, So we were at a

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Speaker 1: women's dinner It was a female founder's dinner, and I

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Speaker 1: was lucky enough to be sat right across from Kat,

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Speaker 1: who I'd never met before, and she lives in San

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Speaker 1: Francisco and is very tech savvy, and started talking about

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Speaker 1: AI and I was hanging on her every word. I

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Speaker 1: was asking a million questions and she was talking to

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Speaker 1: me about how chat GPT could be useful for what

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Speaker 1: I do. And this was before anybody was talking about

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Speaker 1: This is over two years ago, two years ago, almost three, right,

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Speaker 1: it still the.

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Speaker 4: Idea from us. We would like to fall agreement. I

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Speaker 4: love it.

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Speaker 3: And Cat is the life of the party.

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Speaker 1: Clearly you'll understand why she created a tequila company.

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Speaker 3: She is so much fun.

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Speaker 1: And so I had the best I got the best

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Speaker 1: seat in the house, and I would say we really

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Speaker 1: hit it off and we stayed in touch.

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Speaker 4: Yes, yes, and.

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Speaker 1: This idea, I mean was truly born. Shortly thereafter, Yeah,

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Speaker 1: we hopped on a Zoom and one of the one

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Speaker 1: of Kat's pillars is travel and adventure and it's one

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Speaker 1: of the pillars of the brand too, And so we

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Speaker 1: were talking about how connection can cross borders and what

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Speaker 1: was a product that we could create that would really

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Speaker 1: facilitate that, and we thought of a card game called

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Speaker 1: shot Callers fifty two questions for girls who call the shots.

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Speaker 4: I love it, I love it, I love it, smarts showers.

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Speaker 4: So we did it.

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Speaker 1: You know that that's a really great point because so

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Speaker 1: many people talk about ideas and never actually get to do.

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Speaker 4: It totally, totally, and I'm always like, listen, tell everyone

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Speaker 4: about idea because people are busy, people have day jobs.

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Speaker 4: No one's going to steal your idea. And the more

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Speaker 4: you talk about it, right, like everything's interesting.

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Speaker 5: You often hear don't tell people about what you're working on.

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Speaker 5: I love this. Put it out there into the universe,

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Speaker 5: and the more you talk about the more accountable.

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Speaker 4: That's right, Yeah, that's right, And it just sort of

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Speaker 4: naturally starts to flesh itself out, and then you know

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Speaker 4: you can pivot and really try to make it happen.

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Speaker 4: I mean, I'm all, I totally believe that the best

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Speaker 4: way to make something happen is to start talking about

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Speaker 4: it immediately and then start actioning it.

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Speaker 1: Who's the first person you talk about things with? Is

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Speaker 1: your husband sort of your creative jumping board. He's not okay,

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Speaker 1: a lot of things. He's a lot of things. That's

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Speaker 1: why we've been married for twenty going on twenty one years. Yeah,

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Speaker 1: not my husband.

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Speaker 4: I would say, it's either my sister Nicole, who I

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Speaker 4: started twenty one seats with, or one of my best

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Speaker 4: friends Danny, who's very, very funny, and we'll call you

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Speaker 4: out on stuff.

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Speaker 5: I was gonna say, are these people trusted soundboards when

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Speaker 5: they say, oh, Cat, that's a great idea. If they

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Speaker 5: think it's a bad idea, or they go, no, Cat's

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Speaker 5: a terrible idea, move one.

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Speaker 4: Hundred percent, they will tell me it's a bad idea.

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Speaker 4: Nicole will often be like, I'll pitch something to Nicole

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Speaker 4: and she was like, we can't do that. I'm like,

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Speaker 4: can we have an open mindset for five more minutes

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Speaker 4: before we close, you know, close that book? Like, can

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Speaker 4: we just be open mindset for a sec I love that.

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Speaker 1: Yeah, I want to open the book on your origin story?

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Speaker 1: How did you even get interested in tequila?

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Speaker 4: So you know, I didn't grow up thinking I was

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Speaker 4: going to start a tequila brand. It really started because

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Speaker 4: I was drinking wine. That was what I would go

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Speaker 4: to sort of at the end of my night. I'd

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Speaker 4: have a couple glasses of wine and after I don't know,

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Speaker 4: once I turned thirty, it kind of just stopped agreeing

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Speaker 4: with me, and I started sort of doing some research

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Speaker 4: on it and sort of realized, Okay, there's a lot

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Speaker 4: of organic living material in fermented spirits that doesn't exist

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Speaker 4: in distilled and so switched over to tequila. Didn't love

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Speaker 4: the way tequila tasted on its own, and found that

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Speaker 4: regular tequila to get it to taste as easy to

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Speaker 4: drink as a glass of wine would was requiring a

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Speaker 4: lot of work and math and you know, stuff that

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Speaker 4: I didn't want to do. Was it just a lot

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Speaker 4: of mixers and stuff at your Yeah, because wine is

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Speaker 4: so easy to drink and tequila tends to be harsh.

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Speaker 4: And so I thought, you know, I got to do

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Speaker 4: something to this tequila to make it more drinkable and

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Speaker 4: an easier to use. And so I love to cook.

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Speaker 4: I start infusing it, and twenty month Seeds was born

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Speaker 4: in my kitchen. Basically, I would literally infuse you know,

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Speaker 4: regular tequila blanco tequila, and it completely changed it. It

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Speaker 4: would it smells so good when it's infused, especially you

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Speaker 4: know when you're really really using great ingredients, easy to mix,

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Speaker 4: you can drink it as a sprits. Super simple. If

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Speaker 4: that's what you want, you can mix it into any cocktail.

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Speaker 4: It's going to taste better.

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Speaker 1: Well. So as you're in like you become your own alchemist,

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Speaker 1: and as you're infusing these tequilas in your kitchen, what's

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Speaker 1: the trial and air process?

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Speaker 4: Like I'd put the tequila in a Brita, put in

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Speaker 4: the fruits and vegetables. I wanted to visit it, and

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Speaker 4: then I would stick my finger in and taste it.

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Speaker 4: And I was like, what do you.

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Speaker 5: Mean you were like pouring it through a brit brit

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Speaker 5: of picture.

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Speaker 4: Now, No, so I just used a Brita because of

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Speaker 4: the quantity. I wanted to make a big batch so

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Speaker 4: that it would last for a long time.

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Speaker 5: Sorry, I thought you were like filtering it through a Britta.

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Speaker 3: I was like, oh, that's another level.

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Speaker 4: Okay, I know, not that mechanically engineered. But anyways, so

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Speaker 4: it wasn't. It was, you know, very much trial and error.

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Speaker 4: It's it's a lot of it is my my taste profile,

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Speaker 4: you know. So but you know, if you want to

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Speaker 4: make a a our tequila, is you know a big

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Speaker 4: consumer of ours or women? Right? Eighty percent? I think

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Speaker 4: eighty percent of our consumers are women. And you know,

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Speaker 4: if you want to create a product that w are

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Speaker 4: going to enjoy, it's probably a good idea to have

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Speaker 4: a woman create that product, especially it's something you're eating

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Speaker 4: or drinking. You know, we want something that's smooth, and

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Speaker 4: that's what twenty one seeds is. It's incredibly smooth. It's

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Speaker 4: a hint of flavor, that's it. And it's not sweet.

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Speaker 4: So you can add sweet if you want to add

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Speaker 4: to sweet, but you don't have to. And you know,

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Speaker 4: just having the confidence to say this is what I like.

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Speaker 4: You know, it's not like I was a bartender. It's

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Speaker 4: not like I was a mixologist. I didn't come from

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Speaker 4: the spirits.

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Speaker 5: Industry training, nothing like that. So you're playing around with

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Speaker 5: this and you're making it, I assume for yourself. Yes,

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Speaker 5: at what point, like at that time, were you even

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Speaker 5: thinking this was going to be a business.

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Speaker 4: No, No, no, because I had, you know, my whole

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Speaker 4: career had been in the movie industry, so I needed

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Speaker 4: something else to drink other than wine, and I wanted

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Speaker 4: it to not have a lot of stuff in it,

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Speaker 4: and and sort of less is more. I once I

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Speaker 4: realized that by infusing tequila. It really changed it and

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Speaker 4: smoothed it out and made it more easy to drink.

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Speaker 4: That's what I would make at my house. So if

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Speaker 4: you came to my house and I did that for

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Speaker 4: nine years.

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Speaker 5: Nine years, okay, So I was gonna ask like, at

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Speaker 5: what point did you?

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Speaker 2: Yeah?

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Speaker 4: Nine years?

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Speaker 5: Sorry, friend, And I assume at some point you're like

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Speaker 5: giving it out as gifts or yeah, having parties and

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Speaker 5: everyone like, oh my god, I need to taste Cats tequila.

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Speaker 4: And that's what they would call it. They would just

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Speaker 4: say Cats tequila. And my sister, you know, if anyone

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Speaker 4: who sort of knew me, my immediate people, they just

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Speaker 4: I'll just bring Cats tequila. You know. It really became

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Speaker 4: a thing within our friend group. Yeah, and again what

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Speaker 4: I would do is now we call it a seed

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Speaker 4: and soda bar, right, But what I would do is

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Speaker 4: I'd take a bunch of infused tequilas that I'd made,

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Speaker 4: I'd put them out and then a bunch of different

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Speaker 4: club sodas, some with flavor, some without flavor. And then

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Speaker 4: I like to do like a charcouterie board of garnishes

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Speaker 4: and just put that out and then different glassware and

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Speaker 4: people could just make their own drinks, and that's what

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Speaker 4: you would have at my house if you came to

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Speaker 4: my house for dinner or dinner party. I love it.

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Speaker 5: I've seen like make your own bloody marrion bars, but

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Speaker 5: I when everything to do that with like a tequila

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Speaker 5: that's really smart.

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Speaker 4: Like it's a tequila soda. So we do that now

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Speaker 4: it's like our seed and soda bar.

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Speaker 2: Yeah.

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Speaker 5: So what so nine years of doing this just sort

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Speaker 5: of in your friend group, you know, what was that

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Speaker 5: moment for you when you thought this is more than

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Speaker 5: just my friend group, this this could be a business. Like,

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Speaker 5: what was that moment?

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Speaker 3: Yeah?

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Speaker 4: So what I noticed, and this was sort of just

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Speaker 4: a frame a time wise. It was after you know,

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Speaker 4: Cosamigos had sold to Diagio, so tequila was really on

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Speaker 4: the rise. And what I noticed I started just realized,

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Speaker 4: like when I'd be out and this was before COVID.

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Speaker 4: We this was all like twenty eighteen, early twenty eighteen.

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Speaker 4: We launched the brand in twenty nineteen, So early twenty eighteen,

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Speaker 4: you know, I'd be out in a bar or a

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Speaker 4: restaurant and I would notice that especially women were ordering, Hey,

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Speaker 4: can I have a tequila soda? Three lines. Can I

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Speaker 4: have a tequila soda, splash of juice of some kind,

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Speaker 4: or tequila sota, slice of orange? And that was that

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Speaker 4: was the order. And I thought, huh. At the time,

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Speaker 4: there was either like shots or really high end, you know,

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Speaker 4: sipping tequila. Those were the two ways people were sort

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Speaker 4: of marketing tequila. And I thought, Wow, there's this other

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Speaker 4: way that people are drinking tequila, which is in the sprits,

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Speaker 4: right like our seed in soda. That's the sprits. And

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Speaker 4: and I'm making this infused tequila, and man, that would

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Speaker 4: taste better. Infuse tequila plus soda sounds better than you know,

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Speaker 4: just tequila soda. It's much smoother, it's got a hint

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Speaker 4: of flavor. And I thought, well, why isn't anyone really

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Speaker 4: talking about this.

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Speaker 5: Because infused vodka's was quite a thing. Totally see it

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Speaker 5: in tequila. So you were saying that women women ordering

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Speaker 5: I should do this?

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Speaker 4: Well no, Then I thought, maybe let me go see

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Speaker 4: what's going on in the tequila aisle, because you know,

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Speaker 4: I hadn't I hadn't really like paid attention to it

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Speaker 4: from that lens. So I went into the tequila and

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Speaker 4: I thought, oh my god, there's first of all, it's

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Speaker 4: all it's all all the new tequilas that had come

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Speaker 4: on the market were again these sort of higher end

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Speaker 4: you know, marketed like scotches and whiskeys being pushed to men,

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Speaker 4: right like, like instead of drinking whiskey and sipping on ski,

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Speaker 4: sip on a tequila. And I thought, there's no color

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Speaker 4: in the aisle, there's no fun. There's everything so serious,

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Speaker 4: you know, and where's the fun and where's the sprits?

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Speaker 4: The sprits is fun, you know, and something you could

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Speaker 4: enjoy in that wine occasion, easy entertaining. So it was

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Speaker 4: either like shots woo woo on the table tequila, right

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Speaker 4: or it was sipping tequila which was very serious. And

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Speaker 4: I was like, where's the fun tequila, you know, just

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Speaker 4: the drinking tequila that's just you know, an easy sprits

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Speaker 4: that you can have, you know, when you're with dinner

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Speaker 4: or entertaining at home or in that wine occasion. And

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Speaker 4: there just was nothing in the aisle that was that

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Speaker 4: was literally speaking to that occasion. And then there was

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Speaker 4: certainly nothing in the aisle talking to women. And I

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Speaker 4: was like, wow, the women are the ones who are

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Speaker 4: driving the growth in this category and no one's talking

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Speaker 4: them in tequila asle And then it was at that

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Speaker 4: point that I was like, Okay, maybe there's something here.

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Speaker 4: And then I went and talked to my sister.

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Speaker 5: Nic You're best a call or open mind?

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Speaker 3: Did you have to have that open mind?

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Speaker 5: Keep it up in mind with her?

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Speaker 3: Initially so she.

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Speaker 4: You know, at the time, Nicole was the CFO of Angelist. Okay,

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Speaker 4: so she had a big job, right, And I said

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Speaker 4: to her, I was like, sister, you know that tequila

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Speaker 4: that I've been making at home and everyone loves And

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Speaker 4: she's like, of course, everybody loves it. You're tequila, of course,

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Speaker 4: and she loved it, and she said, I said, I'm

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Speaker 4: thinking that I want to turn that into a company.

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Speaker 4: Do you want to do it with me? I thought

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Speaker 4: for sure, because she's oftentimes closed mindset, and I thought

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Speaker 4: first sure she'd be like, no, I have a day job.

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Speaker 4: I'm a big, powerful CFO of a big company. I

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Speaker 4: don't have time. And she goes one hundred percent les done,

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Speaker 4: yeah first time, Like our mom is Greek, and she

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Speaker 4: leads with no, like you ask her question, can I

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Speaker 4: do No, she just does it just so that she

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Speaker 4: has her footing, I think before and so I think

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Speaker 4: Nicole inherited that from my mom, and in this case,

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Speaker 4: she just immediately was like, yes, I think it's a

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Speaker 4: great idea. People love your tequila. It's you know, I

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Speaker 4: think it's a good idea. She felt it in our bone,

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Speaker 4: she felt it in her bones. And then how did

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Speaker 4: you cause you have there's three co found right, And

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Speaker 4: then we needed a person who knew something about making

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Speaker 4: a product, which we did not, so that was Sarca.

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Speaker 4: And Saraca is awesome, super smart, you know, Stanford engineer

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Speaker 4: and had been doing work in the food space for

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Speaker 4: a while, taking ideas from kitchen shell, you know, from

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Speaker 4: kitchen counter to shelf and in food, but she hadn't

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Speaker 4: done it yet in spirits. But we were using real ingredients,

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Speaker 4: so I thought, you know, we're using real food, so

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Speaker 4: let's I'm sure she could help us figure this out.

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Speaker 4: And she had had my tequila at events and parties

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Speaker 4: at my house and so we then approached Saraga and

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Speaker 4: we're like, hey, do you want to start tequila company?

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Speaker 4: And she's like yeah, And I think in the beginning

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Speaker 4: they sort of I think they thought, Okay, this is

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Speaker 4: this is cool. It's like everyone kind of had a

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Speaker 4: side hustle in this. You know, in the in the

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Speaker 4: twenty eighteens, everyone felt like at a side hustle, and

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Speaker 4: so I think in the beginning, maybe you know, they

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Speaker 4: thought okay, cause Sarco was still working at a company

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Speaker 4: and I was a stay at home mom at that time. Yeah,

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Speaker 4: But then very quickly it started to become very real.

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Speaker 1: We need to take a quick break, but don't go anywhere.

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Speaker 1: We'll be right back with Cat Hauntis. And we're back

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Speaker 1: with cat Hauntis.

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Speaker 5: It's also interesting to me because taking a step back

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Speaker 5: without all of this insight, it's like, okay, tequila the

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Speaker 5: spirits is a really saturated marketplace, and you think about

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Speaker 5: things like Cosamigos where you have George Clooney on a motorcycle,

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Speaker 5: and you think, wow, it's such a crowded space, how

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Speaker 5: do I even break into it? But to really be

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Speaker 5: able to identify your niche in your target market, right,

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Speaker 5: I think that's a huge lesson that anyone who's thinking

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Speaker 5: about starting a business can really like.

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Speaker 3: Think about, like how to differentiate yourself.

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Speaker 4: No, totally, we really focused on a particular consumer. Her.

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Speaker 4: We were focused on her and even more so focused

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Speaker 4: initially on moms because you know mom's moms are super

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Speaker 4: powerful consumers, right, because they are first of and foremost

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Speaker 4: the original influencer in all our lives. Right, Like, whether

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Speaker 4: we like it or not, our moms still try to

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Speaker 4: influence their themselves, influence us and what we do, how

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Speaker 4: we raise our kids, like our life in general. So

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Speaker 4: they kind of give everyone in the household permission to

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Speaker 4: consume or you know where whatever whatever they bring into

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Speaker 4: the house. So she was doing a lot of heavy

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Speaker 4: lifting boars, but we were very focused on the female

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Speaker 4: consumer and really trying to solve all her pain points.

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Speaker 4: So that's how we built the business. And that's not

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Speaker 4: the typical playbooks.

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Speaker 5: I think it's really I think it's really smart too,

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Speaker 5: because you know, if you think about meeting your audience

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Speaker 5: where they are, that's right. And I think another thing

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Speaker 5: a lot of people make the mistake of when they

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Speaker 5: do go into business is thinking that their product has

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Speaker 5: to appeal to everyone, right, And when you do that,

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Speaker 5: you appeal to no one, no one right. So for

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Speaker 5: you to figure out it's such a strategic way of

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Speaker 5: thinking about it that you're going to target a very

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Speaker 5: specific consumer and let that smaller niche than grow right

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Speaker 5: from there.

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Speaker 4: Exactly, like just get that critical math and then you

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Speaker 4: know they will tell their friends, you know. And so

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Speaker 4: we really thought about, you know, a lot about like

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Speaker 4: where does she discover brands? Where does she shop? Like,

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Speaker 4: you know, how does she plan? You know, so we

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Speaker 4: use Pinterest for example, and a lot of brands don't

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Speaker 4: use Pinterest. But we were like, you know, women are

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Speaker 4: always putting Pinterest boards together on like a birthday they're

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Speaker 4: going to celebrate, or a baby shower or like you

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Speaker 4: know whatever, a wedding, a bridal party, shower, like just

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Speaker 4: there's they use Pinterest. And so we're like, we want

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Speaker 4: to be on Pinterest. And it was funny like nobody

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Speaker 4: was really advertising or just even we weren't even advertising.

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Speaker 4: We were just putting recipes up on Pinterest because we

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Speaker 4: thought that's where she goes to find that stuff. And

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Speaker 4: we were like, women don't really discover you know, brands

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Speaker 4: and bars and restaurants. If they're at a bar and restaurant,

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Speaker 4: they're not talking to the bartender about like the history

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Speaker 4: of agave.

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Speaker 3: You know, probably you know what I mean.

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Speaker 4: It's like I want to hang out with my girlfriends

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Speaker 4: or on my date or with my husband or you know,

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Speaker 4: with my coworkers, Like I just I just want to

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Speaker 4: get my cocktail and get to the talking parts.

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00:20:22,800 --> 00:20:25,359
Speaker 5: Yeah, and those brands have a certain legacy. You were

435
00:20:25,359 --> 00:20:26,480
Speaker 5: never going to compete with that.

436
00:20:26,600 --> 00:20:29,280
Speaker 4: Now, No, we weren't trying to. Yeah. And I think

437
00:20:29,320 --> 00:20:31,080
Speaker 4: the thing that I give my sister a lot of

438
00:20:31,080 --> 00:20:34,520
Speaker 4: credit for Nicole right as our CFO, is that she

439
00:20:34,680 --> 00:20:36,960
Speaker 4: really did keep us on track. It's the one thing

440
00:20:37,040 --> 00:20:39,720
Speaker 4: I think as a startup is you can like burn

441
00:20:39,760 --> 00:20:43,920
Speaker 4: through money, you know, quickly, and just she was very

442
00:20:43,920 --> 00:20:47,359
Speaker 4: disciplined with us about making sure that we focused on

443
00:20:47,359 --> 00:20:49,679
Speaker 4: that core consumer because as you might imagine, it's like

444
00:20:49,760 --> 00:20:51,960
Speaker 4: a really good tasting tequila. Everybody wants a really good

445
00:20:51,960 --> 00:20:54,240
Speaker 4: tasting tequila at their parties, you know. So we were

446
00:20:54,280 --> 00:20:56,440
Speaker 4: just as diligent about saying no to stuff, which I

447
00:20:56,480 --> 00:20:58,840
Speaker 4: think is really important when you're getting going as saying

448
00:20:58,880 --> 00:21:01,760
Speaker 4: yes to stuff and again until you sort of reach

449
00:21:01,960 --> 00:21:06,600
Speaker 4: like mainstream, staying very focused on that consumer, like our

450
00:21:06,640 --> 00:21:09,399
Speaker 4: core consumer, because we just didn't have the marketing dollars

451
00:21:09,440 --> 00:21:13,679
Speaker 4: to market beyond our core consumer. Raising money takes a

452
00:21:13,680 --> 00:21:16,800
Speaker 4: lot of time, energy, effort, it's a big distraction, and

453
00:21:16,840 --> 00:21:18,399
Speaker 4: so we didn't have to do it very often, so

454
00:21:18,480 --> 00:21:21,280
Speaker 4: that was good. It wasn't just like some magic bullets

455
00:21:21,320 --> 00:21:23,800
Speaker 4: like oh my god, easy like started to kill a company,

456
00:21:23,840 --> 00:21:28,359
Speaker 4: sell it and the three of us had very different lanes, right,

457
00:21:28,440 --> 00:21:31,560
Speaker 4: and we didn't get in each other's way. Like what's

458
00:21:31,600 --> 00:21:34,000
Speaker 4: huge something really crazy is I was the CEO of

459
00:21:34,000 --> 00:21:36,320
Speaker 4: the company. I didn't want to be the CEO of

460
00:21:36,320 --> 00:21:38,919
Speaker 4: the company. I'm like, I'll should be the CEO. I'm

461
00:21:38,960 --> 00:21:43,280
Speaker 4: not that responsible, but like but I never even had

462
00:21:43,280 --> 00:21:46,919
Speaker 4: access to the bank account like Nicole fully had. Like

463
00:21:47,040 --> 00:21:49,879
Speaker 4: I trusted her. I'm like, you do that. I'm going

464
00:21:49,920 --> 00:21:52,640
Speaker 4: to focus on sales and marketing and you know, product

465
00:21:52,880 --> 00:21:56,960
Speaker 4: recipes that kind of stuff, and Sarga is product product product, right,

466
00:21:57,240 --> 00:21:59,360
Speaker 4: just making sure that the you know, it got made,

467
00:21:59,400 --> 00:22:01,120
Speaker 4: it got to where it need to go and all.

468
00:22:01,240 --> 00:22:03,920
Speaker 4: And that's like a hole. That's so much work.

469
00:22:04,240 --> 00:22:07,560
Speaker 1: I'm curious about that aspect, though, Kat, because, like you

470
00:22:07,640 --> 00:22:09,479
Speaker 1: mentioned at the beginning that you were a stay at

471
00:22:09,480 --> 00:22:13,720
Speaker 1: home mom before this, and this was such.

472
00:22:13,520 --> 00:22:15,040
Speaker 3: A quick rise.

473
00:22:15,640 --> 00:22:19,399
Speaker 1: Were you prepared because a stay at home parenthood is

474
00:22:19,440 --> 00:22:21,840
Speaker 1: so much work, but being a founder is a different

475
00:22:21,880 --> 00:22:24,240
Speaker 1: type of chaos. Were you prepared for this and were

476
00:22:24,280 --> 00:22:26,640
Speaker 1: you even interested? Like, were you like, oh my god,

477
00:22:26,640 --> 00:22:29,400
Speaker 1: I can't believe I'm the CEO of this big, huge company.

478
00:22:29,600 --> 00:22:32,800
Speaker 4: Yeah, it was crazy. So yeah, so I would say

479
00:22:33,320 --> 00:22:37,080
Speaker 4: that a couple of things. One are just to set

480
00:22:37,080 --> 00:22:39,840
Speaker 4: it in time. Again, right, A lot of our the

481
00:22:39,880 --> 00:22:42,520
Speaker 4: majority of the time while we were in business, a

482
00:22:42,560 --> 00:22:45,600
Speaker 4: lot of that was during COVID H So in some

483
00:22:45,640 --> 00:22:48,880
Speaker 4: ways that made things a little less complicated in terms

484
00:22:48,880 --> 00:22:52,000
Speaker 4: of like the logistics, right, both from a parenting perspective

485
00:22:52,040 --> 00:22:55,920
Speaker 4: and a work perspective. Like again, you know, when you're

486
00:22:56,000 --> 00:22:58,600
Speaker 4: starting a spirits brand, you have to do a lot

487
00:22:58,640 --> 00:23:01,280
Speaker 4: of travel going to meet with distributors all over the country,

488
00:23:01,320 --> 00:23:03,119
Speaker 4: and we could do all that now over zoom, So

489
00:23:03,240 --> 00:23:07,040
Speaker 4: that was really convenient. So there were certainly some advantages

490
00:23:07,119 --> 00:23:10,320
Speaker 4: of building a business during COVID. And then also on

491
00:23:10,320 --> 00:23:12,800
Speaker 4: the parenting side, right, the kids weren't like going to

492
00:23:12,880 --> 00:23:14,960
Speaker 4: soccer practice and you know all of that stuff, so

493
00:23:15,040 --> 00:23:19,960
Speaker 4: that that was also pared down. So that helped. But

494
00:23:20,080 --> 00:23:23,240
Speaker 4: even even then when I started the company, like my

495
00:23:23,320 --> 00:23:26,960
Speaker 4: kids were older, they weren't littles anymore, you know, and

496
00:23:27,160 --> 00:23:29,359
Speaker 4: my husband and I we always we we had this

497
00:23:29,440 --> 00:23:31,840
Speaker 4: sort of understanding when we had kids that I would

498
00:23:31,880 --> 00:23:34,400
Speaker 4: take defense and he would take offense.

499
00:23:34,840 --> 00:23:36,640
Speaker 5: Oh my gosh, I love that.

500
00:23:37,880 --> 00:23:40,439
Speaker 1: What was the best money you spent and the worst

501
00:23:40,480 --> 00:23:43,280
Speaker 1: money you spent? Okay, so the worst money we spent

502
00:23:43,400 --> 00:23:47,120
Speaker 1: was with our first branding agency. We thought, okay, we're

503
00:23:47,119 --> 00:23:50,680
Speaker 1: gonna we wanted this is sort of a category, new

504
00:23:50,720 --> 00:23:55,080
Speaker 1: new category really in many ways flavored tequila, so we

505
00:23:55,119 --> 00:23:56,760
Speaker 1: want to go, you know, and we did not come

506
00:23:56,800 --> 00:23:59,240
Speaker 1: from spirits, so we thought, okay, we're going to spend

507
00:23:59,640 --> 00:24:02,720
Speaker 1: a big portion of this little money we had on

508
00:24:02,840 --> 00:24:05,480
Speaker 1: making sure. We wanted to hire a branding agency that

509
00:24:05,760 --> 00:24:08,520
Speaker 1: was like an industry veteran that you know, had really

510
00:24:08,880 --> 00:24:14,360
Speaker 1: like done some successful brands before. And we hired them,

511
00:24:14,840 --> 00:24:17,440
Speaker 1: and we spent all this time working with them, and

512
00:24:17,480 --> 00:24:21,800
Speaker 1: in the end, they just they weren't listening to us,

513
00:24:22,040 --> 00:24:25,159
Speaker 1: I think because we were three women honestly, I do

514
00:24:25,720 --> 00:24:29,200
Speaker 1: that were outside the industry, had no spirits industry experience,

515
00:24:29,359 --> 00:24:32,520
Speaker 1: had no beverage experience, and really one of us was

516
00:24:32,520 --> 00:24:36,080
Speaker 1: a stay at home mom, right, and the other financed

517
00:24:36,080 --> 00:24:40,360
Speaker 1: the other one in food. So and they had this

518
00:24:41,000 --> 00:24:44,719
Speaker 1: in particular, this one guy like had this image of

519
00:24:44,760 --> 00:24:47,639
Speaker 1: what this brand should be. And we kept giving him notes,

520
00:24:47,840 --> 00:24:50,920
Speaker 1: his team notes, and they were just ignoring our notes.

521
00:24:50,960 --> 00:24:53,040
Speaker 1: And at one point he finally said, I am ignoring

522
00:24:53,080 --> 00:24:55,439
Speaker 1: your notes. Yeah, he actually said it to me, and

523
00:24:55,480 --> 00:24:59,520
Speaker 1: I thought, what the heck? Yeah exactly. So I called

524
00:24:59,560 --> 00:25:01,959
Speaker 1: my sister. It's like, you have to fire him.

525
00:25:03,960 --> 00:25:05,480
Speaker 3: You're an offense exactly.

526
00:25:05,880 --> 00:25:07,639
Speaker 4: I'm like, you know, I like people too much. I

527
00:25:07,640 --> 00:25:11,560
Speaker 4: can't fire him, so you have to. So she did

528
00:25:12,040 --> 00:25:14,880
Speaker 4: and that was like, Fortunately, the best money we ever

529
00:25:14,920 --> 00:25:17,520
Speaker 4: spent was on the agency we hired afterwards, which was

530
00:25:17,520 --> 00:25:21,080
Speaker 4: a female founded agency with full of women and delivered

531
00:25:21,080 --> 00:25:22,680
Speaker 4: this product that you see here in front of you,

532
00:25:22,720 --> 00:25:24,800
Speaker 4: and they just nailed it for us, and they really

533
00:25:24,880 --> 00:25:27,000
Speaker 4: like they listened to what we had to say, you know.

534
00:25:27,280 --> 00:25:29,080
Speaker 4: And then that's the thing is that you can keep

535
00:25:29,080 --> 00:25:31,800
Speaker 4: going and keep sinking more money or you just cut

536
00:25:31,880 --> 00:25:33,680
Speaker 4: and pivot, and that's what you have to be able

537
00:25:33,720 --> 00:25:33,960
Speaker 4: to do.

538
00:25:35,600 --> 00:25:37,760
Speaker 1: It's time for another short break, but we'll be right

539
00:25:37,800 --> 00:25:47,800
Speaker 1: back with Cat Hauntess. And we're back with Cat Hauntess.

540
00:25:49,040 --> 00:25:49,680
Speaker 5: There's a game.

541
00:25:50,600 --> 00:25:53,560
Speaker 3: There's a game. Should we play? Shot Collars? Shot Collar?

542
00:25:53,640 --> 00:25:55,320
Speaker 5: Well, you tell us a little bit of how this

543
00:25:55,440 --> 00:25:56,600
Speaker 5: came together and what it is.

544
00:25:57,119 --> 00:26:00,440
Speaker 1: So when Cat and I hopped on that zoom, we

545
00:26:00,440 --> 00:26:04,159
Speaker 1: were talking about a game that women could play on

546
00:26:04,280 --> 00:26:08,520
Speaker 1: vacation at dinner parties with their families, Like we wanted

547
00:26:08,520 --> 00:26:12,080
Speaker 1: something that everybody could play while drinking twenty one seeds.

548
00:26:12,440 --> 00:26:16,040
Speaker 1: And I loved their tagline, the hashtag girls who call

549
00:26:16,080 --> 00:26:18,040
Speaker 1: the shots, and so we were like, it has to

550
00:26:18,080 --> 00:26:21,200
Speaker 1: be called shot callers, and we just imagined women who

551
00:26:21,200 --> 00:26:23,840
Speaker 1: call the shots in their lives drinking twenty one seeds

552
00:26:23,840 --> 00:26:25,960
Speaker 1: tequila and playing this game with their friends.

553
00:26:26,400 --> 00:26:27,560
Speaker 3: So can we play today?

554
00:26:27,640 --> 00:26:30,520
Speaker 4: Let's do it. Let's do it. Okay, I want it,

555
00:26:30,800 --> 00:26:31,560
Speaker 4: you go first, tim.

556
00:26:31,600 --> 00:26:36,080
Speaker 5: Okay, the question is what characteristic do you have that

557
00:26:36,119 --> 00:26:38,159
Speaker 5: has made people want to invest in you?

558
00:26:38,840 --> 00:26:42,280
Speaker 4: Okay, good questions, great question, A good question. And actually

559
00:26:43,640 --> 00:26:46,000
Speaker 4: a friend of mine just recently said this to me.

560
00:26:46,240 --> 00:26:48,800
Speaker 4: And so it's funny that you asked this question because

561
00:26:49,440 --> 00:26:52,080
Speaker 4: maybe three months ago a friend said to me, you

562
00:26:52,080 --> 00:26:55,520
Speaker 4: know what you are? A cat. He's like, you're a maximalist,

563
00:26:57,040 --> 00:26:57,600
Speaker 4: and I was like.

564
00:26:57,880 --> 00:26:59,080
Speaker 3: Him and I both had it right now.

565
00:26:59,160 --> 00:27:00,000
Speaker 5: We both died the seat.

566
00:27:00,680 --> 00:27:02,640
Speaker 4: I know a lean back. You guys did a lean back,

567
00:27:02,920 --> 00:27:09,080
Speaker 4: and I was like, go on, Like, what do you

568
00:27:09,119 --> 00:27:09,560
Speaker 4: mean by that?

569
00:27:09,720 --> 00:27:09,919
Speaker 2: You know?

570
00:27:10,080 --> 00:27:15,720
Speaker 4: Yeah, And he said, you you take whatever opportunity you have,

571
00:27:16,560 --> 00:27:19,439
Speaker 4: you take it. You connect all the dots and you

572
00:27:19,480 --> 00:27:22,840
Speaker 4: squeeze every last drop out of it. You don't waste

573
00:27:22,920 --> 00:27:28,160
Speaker 4: a moment, not one stone unturned. And that is exactly

574
00:27:28,200 --> 00:27:31,119
Speaker 4: what I do. That is exactly I think. That is

575
00:27:31,160 --> 00:27:34,679
Speaker 4: the one that is a characteristic that I have that

576
00:27:34,720 --> 00:27:36,159
Speaker 4: has made me very successful.

577
00:27:36,720 --> 00:27:38,800
Speaker 1: You know what's funny is I just pulled this question

578
00:27:38,880 --> 00:27:41,160
Speaker 1: and I'm going to say the exact opposite of Kat

579
00:27:41,200 --> 00:27:44,000
Speaker 1: for this. So the question is a wellness or beauty

580
00:27:44,040 --> 00:27:46,240
Speaker 1: tip you've picked up along the way that's worth sharing.

581
00:27:46,960 --> 00:27:50,720
Speaker 3: I'm a minimalist when I comes to beauty. I feel

582
00:27:50,800 --> 00:27:51,680
Speaker 3: like less is more.

583
00:27:51,920 --> 00:27:55,960
Speaker 1: I'm with you, less products, less stuff, less procede, Like

584
00:27:56,000 --> 00:27:59,160
Speaker 1: I'll I'll just do less and you'll be way happier,

585
00:27:59,200 --> 00:28:00,760
Speaker 1: Like get a massage, drink some water.

586
00:28:00,920 --> 00:28:04,159
Speaker 4: One hundred percent. I totally agree. I'm a minimalist too

587
00:28:04,200 --> 00:28:06,159
Speaker 4: when it comes to that stuff. One hundred percent. Like

588
00:28:06,200 --> 00:28:09,920
Speaker 4: I don't remember like the last makeup product I bought.

589
00:28:10,119 --> 00:28:12,520
Speaker 4: You know, I probably still have stuff for my wedding makeup,

590
00:28:12,800 --> 00:28:14,480
Speaker 4: you know, like twenty one years ago.

591
00:28:14,840 --> 00:28:15,520
Speaker 3: I love like that.

592
00:28:15,720 --> 00:28:19,800
Speaker 4: Yeah, exactly, probably packing style now probably is It's true.

593
00:28:20,000 --> 00:28:21,280
Speaker 3: Blue eyeshadow is back.

594
00:28:22,680 --> 00:28:23,640
Speaker 4: Okay for one more.

595
00:28:23,880 --> 00:28:24,520
Speaker 3: This one's funny.

596
00:28:24,520 --> 00:28:26,840
Speaker 1: Have you ever jumped to conclusions about someone based on

597
00:28:26,880 --> 00:28:28,240
Speaker 1: their zodiac sign? O?

598
00:28:28,480 --> 00:28:33,800
Speaker 4: There's zodiac sign I have? Really really I don't do

599
00:28:33,920 --> 00:28:36,760
Speaker 4: zodiac at all. Like, I don't know anything about the

600
00:28:36,840 --> 00:28:39,280
Speaker 4: zodiac signs. I have this one friend who like lives

601
00:28:39,280 --> 00:28:41,920
Speaker 4: and dies by the zodiac signs. She's always using it

602
00:28:41,960 --> 00:28:44,040
Speaker 4: in conversation. Almost every time I talked to her on

603
00:28:44,120 --> 00:28:45,680
Speaker 4: the phone, I'm like, how do you bring that up?

604
00:28:45,880 --> 00:28:46,120
Speaker 4: You know what?

605
00:28:46,280 --> 00:28:48,080
Speaker 3: You start to say something?

606
00:28:48,240 --> 00:28:49,080
Speaker 5: Hold on, what's your sign?

607
00:28:49,240 --> 00:28:49,800
Speaker 1: Yeah? Exactly?

608
00:28:49,960 --> 00:28:52,320
Speaker 4: Like really what was a zodiac sign?

609
00:28:52,360 --> 00:28:53,640
Speaker 5: And what did you think about that person?

610
00:28:54,280 --> 00:28:57,000
Speaker 3: Yeah? I'm so embarrassed because Kat, You're right.

611
00:28:57,080 --> 00:28:59,320
Speaker 1: I used to not know anything about this stuff when

612
00:28:59,360 --> 00:29:01,560
Speaker 1: I lived in Cargo and then I moved to LA

613
00:29:01,600 --> 00:29:03,880
Speaker 1: and everybody the first question you get on a date

614
00:29:04,040 --> 00:29:05,760
Speaker 1: is what's your zodiac sign? Like?

615
00:29:05,800 --> 00:29:06,400
Speaker 3: What are you?

616
00:29:06,840 --> 00:29:09,040
Speaker 1: And so I met a guy who was a Gemini,

617
00:29:09,600 --> 00:29:13,960
Speaker 1: and Geminis are known to have two personalities two faces.

618
00:29:14,080 --> 00:29:16,880
Speaker 3: You hate that. I hate two faces. I don't like

619
00:29:16,920 --> 00:29:17,840
Speaker 3: a two face person.

620
00:29:18,000 --> 00:29:20,640
Speaker 4: Nope, So I did.

621
00:29:20,680 --> 00:29:21,320
Speaker 2: I jumped.

622
00:29:23,280 --> 00:29:25,480
Speaker 4: Wait and did you guys date it all? Or no?

623
00:29:25,600 --> 00:29:27,000
Speaker 1: We went on two dates and then I was like,

624
00:29:27,000 --> 00:29:28,360
Speaker 1: I think he's too much of a Gemini.

625
00:29:29,040 --> 00:29:31,880
Speaker 4: That's so funny. That's so funny. I will see like

626
00:29:31,960 --> 00:29:34,360
Speaker 4: a parlor trick of trying to like pick up now

627
00:29:35,000 --> 00:29:38,400
Speaker 4: is tarot card reading? I do think it's cool to

628
00:29:38,440 --> 00:29:39,880
Speaker 4: know how to do that. Like, I think that's a

629
00:29:39,880 --> 00:29:44,120
Speaker 4: fun fun like a parlor house, yeah, kind of everywhere.

630
00:29:44,160 --> 00:29:44,320
Speaker 2: Yeah.

631
00:29:44,400 --> 00:29:44,920
Speaker 4: Yeah.

632
00:29:44,960 --> 00:29:48,040
Speaker 1: Okay, what's the most recent book, podcast, or TV show

633
00:29:48,160 --> 00:29:50,360
Speaker 1: that you've been obsessively into lately?

634
00:29:50,600 --> 00:29:54,720
Speaker 4: Okay, so I I read this book called Ultra process People.

635
00:29:55,480 --> 00:29:56,160
Speaker 4: Have you heard of it?

636
00:29:56,280 --> 00:29:56,360
Speaker 1: No?

637
00:29:56,640 --> 00:30:00,080
Speaker 4: It's so interesting. It's all about like the the the

638
00:30:02,080 --> 00:30:05,600
Speaker 4: how ultra processed food got introduced into our food system.

639
00:30:05,720 --> 00:30:06,080
Speaker 2: Wow.

640
00:30:06,440 --> 00:30:10,040
Speaker 4: It was written by two doctors. It's fascinating. It's really

641
00:30:10,080 --> 00:30:13,160
Speaker 4: really interesting. It's really you know, originally it was because

642
00:30:13,200 --> 00:30:16,520
Speaker 4: they were just trying to feed soldiers in like the

643
00:30:16,560 --> 00:30:20,600
Speaker 4: most compact you know form. So basically the way that

644
00:30:20,640 --> 00:30:24,480
Speaker 4: they would do that is by like putting more fat

645
00:30:24,520 --> 00:30:26,280
Speaker 4: into the food and more carbs into the food. So

646
00:30:26,320 --> 00:30:28,800
Speaker 4: how could you do that as fast as possible and

647
00:30:28,880 --> 00:30:31,040
Speaker 4: like what you know, if you take food and you

648
00:30:31,080 --> 00:30:33,200
Speaker 4: break it down to just the molecules that's made of,

649
00:30:33,680 --> 00:30:35,560
Speaker 4: Like do you even need to be using food to

650
00:30:35,640 --> 00:30:38,800
Speaker 4: do that? Or can use byproducts of like petroleum or

651
00:30:38,840 --> 00:30:42,840
Speaker 4: other things like that? Fascinating, fascinating reading. And I like

652
00:30:42,920 --> 00:30:45,280
Speaker 4: to listen well. And my other thing is I like

653
00:30:45,360 --> 00:30:49,480
Speaker 4: to listen to books like on two x like super fast,

654
00:30:49,520 --> 00:30:51,200
Speaker 4: because I just because I want to, because you're a

655
00:30:51,240 --> 00:30:54,400
Speaker 4: maximum maximus, I want to. And my other favorite thing

656
00:30:54,520 --> 00:30:59,040
Speaker 4: is like the fireflies on Zoom. Now that record zoom calls,

657
00:30:59,440 --> 00:31:02,520
Speaker 4: you can like using AI now you can record zooms,

658
00:31:02,720 --> 00:31:04,600
Speaker 4: which I love because you can be you know, in

659
00:31:04,640 --> 00:31:06,200
Speaker 4: ten places at once. You don't have to be in

660
00:31:06,600 --> 00:31:08,440
Speaker 4: all the meetings anymore because then you can just listen

661
00:31:08,480 --> 00:31:10,720
Speaker 4: to them back and it's almost like listening to a podcast.

662
00:31:10,760 --> 00:31:14,040
Speaker 4: You're just listening to a zoom meeting. I love that. Yeah,

663
00:31:14,080 --> 00:31:16,440
Speaker 4: So I like, yeah, I'm like, just record it. If

664
00:31:16,440 --> 00:31:17,840
Speaker 4: I can't be on it, just record it. Send me

665
00:31:17,840 --> 00:31:20,280
Speaker 4: the fireflies. And then when I'm taking a walk, getting

666
00:31:20,280 --> 00:31:22,360
Speaker 4: my ten thousand steps, and then I just listen to

667
00:31:22,840 --> 00:31:24,960
Speaker 4: zooms and you can get so much more done. She's

668
00:31:25,000 --> 00:31:25,880
Speaker 4: the Queen of AI.

669
00:31:26,080 --> 00:31:27,880
Speaker 3: The first time I met her, she told me about chat.

670
00:31:30,000 --> 00:31:30,880
Speaker 5: To talk about AI.

671
00:31:31,240 --> 00:31:33,280
Speaker 3: Do you use AI in your business at all?

672
00:31:33,400 --> 00:31:36,640
Speaker 4: Oh my god, I am trying to become even more

673
00:31:36,640 --> 00:31:39,320
Speaker 4: proficient at it. I feel like I actually am having

674
00:31:39,320 --> 00:31:41,000
Speaker 4: a bit of a panic around it because I feel

675
00:31:41,040 --> 00:31:43,240
Speaker 4: like it's evolving so quickly that like once I get

676
00:31:43,280 --> 00:31:45,400
Speaker 4: up to speed on something, I think something else new

677
00:31:45,440 --> 00:31:49,080
Speaker 4: comes out. But yes, I mean, it's amazing how much

678
00:31:49,120 --> 00:31:51,800
Speaker 4: you can get done with AI. Now. You know, it

679
00:31:51,840 --> 00:31:54,000
Speaker 4: will take the meeting, it will list out the notes,

680
00:31:54,040 --> 00:31:57,240
Speaker 4: it will tell you the talking points like takeaways, all

681
00:31:57,280 --> 00:32:00,440
Speaker 4: of that kind of I'm actually sort of actually think

682
00:32:00,440 --> 00:32:02,880
Speaker 4: about these generations after It's like what are they going

683
00:32:02,920 --> 00:32:04,240
Speaker 4: to do with so much free time?

684
00:32:04,840 --> 00:32:05,000
Speaker 2: Right?

685
00:32:05,080 --> 00:32:07,800
Speaker 4: Like, with like AI and robots doing so much for us,

686
00:32:07,840 --> 00:32:09,520
Speaker 4: It's like, think about it. In the old days, we

687
00:32:09,520 --> 00:32:12,360
Speaker 4: would spend a whole day just provisioning a meal. You know.

688
00:32:12,560 --> 00:32:15,000
Speaker 4: It's like, now you're gonna have so much free time,

689
00:32:15,080 --> 00:32:17,040
Speaker 4: Like what are you going to do to fill your days?

690
00:32:17,280 --> 00:32:20,600
Speaker 1: So I listened to a futurist that said that if

691
00:32:20,600 --> 00:32:23,880
Speaker 1: we are able to take care of people financially, so like,

692
00:32:24,080 --> 00:32:27,000
Speaker 1: you know, even though they have all this free time.

693
00:32:27,000 --> 00:32:28,520
Speaker 3: Do they have jobs? Do they have income?

694
00:32:28,600 --> 00:32:31,080
Speaker 1: If we can take care of them financially, he thinks

695
00:32:31,080 --> 00:32:33,160
Speaker 1: it could create a renaissance of art.

696
00:32:33,480 --> 00:32:36,120
Speaker 4: Oh so yeah, with all this free time, with yeah,

697
00:32:36,120 --> 00:32:38,960
Speaker 4: you can really like settle into your creativity. People can

698
00:32:39,000 --> 00:32:40,680
Speaker 4: create more infused tequila brands.

699
00:32:42,640 --> 00:32:43,640
Speaker 3: Learn how to play guitar.

700
00:32:43,920 --> 00:32:46,200
Speaker 4: Learn how to play guitar. Yes, I want to learn

701
00:32:46,240 --> 00:32:48,040
Speaker 4: how to play a piano. That's the thing I want

702
00:32:48,040 --> 00:32:49,560
Speaker 4: to do. I need to do that. Do you think

703
00:32:49,560 --> 00:32:52,480
Speaker 4: you'll do it? I think I will. Yeah. Cool.

704
00:32:52,560 --> 00:32:56,800
Speaker 5: Yeah, next time we see you, you'll be playing Mozart.

705
00:32:58,480 --> 00:33:01,760
Speaker 3: She's a maximalist piano. Yeah.

706
00:33:02,120 --> 00:33:07,680
Speaker 1: Kat, thanks for celebrating bold, curious women. And I really

707
00:33:07,720 --> 00:33:10,240
Speaker 1: feel like every time somebody has the courage to go

708
00:33:10,320 --> 00:33:12,440
Speaker 1: after something big, it gives us all a little bit

709
00:33:12,480 --> 00:33:13,080
Speaker 1: more courage.

710
00:33:13,080 --> 00:33:16,680
Speaker 4: So thank you. Amazing, amazing, amazing. Yes, everyone, do it,

711
00:33:16,960 --> 00:33:19,480
Speaker 4: do it, do it. We love new products, innovation. I

712
00:33:19,520 --> 00:33:21,120
Speaker 4: love innovation. We're here for it.

713
00:33:23,040 --> 00:33:25,040
Speaker 1: Kat Hauntis is one of the co founders of the

714
00:33:25,040 --> 00:33:28,440
Speaker 1: infused tequila company twenty one Seeds.

715
00:33:32,120 --> 00:33:33,320
Speaker 3: That's it for today's show.

716
00:33:33,440 --> 00:33:36,920
Speaker 1: Tomorrow, we have economist and author Emily oster Back here

717
00:33:36,960 --> 00:33:39,440
Speaker 1: to give us the latest research on fertility.

718
00:33:40,520 --> 00:33:44,040
Speaker 2: Join the conversation using hashtag the bright Side, and connect

719
00:33:44,080 --> 00:33:47,320
Speaker 2: with us on social media at Hello Sunshine on Instagram

720
00:33:47,360 --> 00:33:50,560
Speaker 2: and at the bright Side Pod on TikTok oh, and

721
00:33:50,600 --> 00:33:53,200
Speaker 2: feel free to tag us at Simone Voice and at

722
00:33:53,280 --> 00:33:54,320
Speaker 2: Danielle Robe.

723
00:33:54,840 --> 00:33:57,800
Speaker 1: Listen and follow The bright Side on the iHeartRadio app,

724
00:33:57,840 --> 00:34:00,560
Speaker 1: Apple Podcasts, or wherever you get your pododcasts.

725
00:34:00,920 --> 00:34:06,880
Speaker 2: See you tomorrow, folks, Keep looking on the bright side.