WEBVTT - Cliff Notes: THE STEPS TO FRANCHISE YOUR BUSINESS

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership.

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<v Speaker 1>I'm Christy nom the United States Secretary of Homeland Security.

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<v Speaker 1>Under President Trump, attempted illegal border crossings are at the

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<v Speaker 1>lowest levels ever recorded, and over one hundred thousand illegal

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<v Speaker 1>aliens have been arrested. If you are here illegally, your

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<v Speaker 1>next you will be fined nearly one thousand dollars a day, imprisoned,

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<v Speaker 1>and deported.

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<v Speaker 2>You will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 4>What made you say okay instead of opening, I want

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<v Speaker 4>to shop in new work. I want to shop and broken,

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<v Speaker 4>but it's gonna be What made you want to just

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<v Speaker 4>say I want to do franchises?

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<v Speaker 5>And have other people and I left this out.

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<v Speaker 6>I did own another location at that point, so I

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<v Speaker 6>owned two locations and I was working on three. But

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<v Speaker 6>I was like, I don't I can't handle it on

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<v Speaker 6>my own.

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<v Speaker 7>Why so why did you? Why did you call you?

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<v Speaker 6>I wanted to maintain some free time for my family,

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<v Speaker 6>for my leisure, and for work, so I didn't There's

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<v Speaker 6>a lot of business owners who just run around all

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<v Speaker 6>day long to multiple locations and then burn out at night.

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<v Speaker 6>But I always wanted to leave time for myself because

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<v Speaker 6>I felt like that's important and I didn't want the

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<v Speaker 6>business to overrun me. So I wanted to allow other

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<v Speaker 6>people to open. And I realized that in the United States,

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<v Speaker 6>you have to franchise. If you allow somebody else to

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<v Speaker 6>use your logo and your business name.

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<v Speaker 7>Can you talk about that? I just found that out.

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<v Speaker 4>So unless somebody else use it, unless it's a franchise.

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<v Speaker 5>And there's a lot of people who like license their method.

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<v Speaker 6>There's there's stores, but you actually cannot you're not supposed to,

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<v Speaker 6>and if you get caught, it's a it's a big fine.

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<v Speaker 6>You have to become a franchise if they are following

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<v Speaker 6>your trademarks.

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<v Speaker 5>Logos and name.

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<v Speaker 8>So your trademark is the Kika method, Kika.

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<v Speaker 5>Stretch Studios, the Kika method.

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<v Speaker 8>Yeah.

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<v Speaker 6>So I also franchise, I mean franchise trademarks, most of

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<v Speaker 6>the trademarks myself. I just sat in front of a

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<v Speaker 6>computer for hours until.

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<v Speaker 5>I figured it out.

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<v Speaker 4>And so so all right, so so so you look

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<v Speaker 4>at the consulting firms and what happened at that point.

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<v Speaker 6>So the first one that called me back the guy

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<v Speaker 6>Chris Connor out of Atlanta Franchise Marketing Systems, and he

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<v Speaker 6>pitched the whole content of working with me, like I

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<v Speaker 6>think this could work. I'll be on a flight tomorrow

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<v Speaker 6>and I'm like really, okay, mind you. He was the

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<v Speaker 6>only one that called me back. The other people called

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<v Speaker 6>me back like three days later.

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<v Speaker 5>I'm like not. And so he came.

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<v Speaker 6>He looked at my studio, he listened to the whole model,

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<v Speaker 6>and he's like, you could definitely do this. He helped franchise Massage,

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<v Speaker 6>Envy and a lot of other big franchises. So and

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<v Speaker 6>his price was also like lower than all of the

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<v Speaker 6>other franchise company fifteen thousand, okay, yeah, most of them

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<v Speaker 6>are twenty and up.

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<v Speaker 7>And what do you get put for that. Like he

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<v Speaker 7>sets it up.

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<v Speaker 6>He sets up the whole franchise model, the FDD.

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<v Speaker 7>All right, So okay, so he came and then he's

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<v Speaker 7>the one that set it up for you.

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<v Speaker 6>He's the one that pulled the resources out of me,

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<v Speaker 6>the procedures. I had the strategies, and he helped draft.

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<v Speaker 8>The whole that you said, the an FDD. What does

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<v Speaker 8>that stand for again?

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<v Speaker 5>Federal disclosure document And.

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<v Speaker 4>That's what you have to do in order to yes,

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<v Speaker 4>to have to open up a franchise, you have to

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<v Speaker 4>do the first thing I do is an FDD, right

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<v Speaker 4>disclosure document. Yes, and you do that. You do that

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<v Speaker 4>with the United States government. Yes, and each state has

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<v Speaker 4>its own it's.

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<v Speaker 6>The same FDD, but each state has its own laws

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<v Speaker 6>as far as submission. So like New York, you have

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<v Speaker 6>to submit your FDD. It has to be approved by

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<v Speaker 6>the state each year before you can sell a franchise.

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<v Speaker 6>New Jersey, I can just give you my FDD and

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<v Speaker 6>have you sign up on the spot. New York they

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<v Speaker 6>have to approve it each year.

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<v Speaker 7>New York's always the words and everything.

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<v Speaker 5>California same.

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<v Speaker 7>It seems so all right, So what's in the FDD?

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<v Speaker 6>So within the FDD, it's basically like the role book

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<v Speaker 6>for the franchise, like, this is what we're going to

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<v Speaker 6>do for you. This is your role as a franchisee.

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<v Speaker 5>This is my role.

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<v Speaker 6>It basically puts on the table every cost that you

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<v Speaker 6>could incur with a business like this. It discloses to

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<v Speaker 6>the franchisee everything that you would have to deal with

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<v Speaker 6>if they decided to join your organization, every possible element

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<v Speaker 6>of everything.

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<v Speaker 7>How long? Like how long is it?

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<v Speaker 8>So?

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<v Speaker 5>Mine is about three hundred pages?

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<v Speaker 7>Three hundred pages, yes, and that's where he helped you

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<v Speaker 7>write that.

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<v Speaker 5>Yeah, so he has a team of people that helped

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<v Speaker 5>put it all together.

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<v Speaker 7>So how do you all? Right?

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<v Speaker 4>So is it like a set template to say like

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<v Speaker 4>or like, how do you come up with three hundred

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<v Speaker 4>pages of items?

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<v Speaker 9>Or was you using that that when you find yourself

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<v Speaker 9>you had so much writing already built up?

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<v Speaker 5>I did so.

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<v Speaker 6>Within the FDD, so we do three weeks of training

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<v Speaker 6>for each of the franchises. So it lists how much

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<v Speaker 6>time is spent on this topic in training, like it

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<v Speaker 6>spells out the whole training by minutes, thirty minutes on this,

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<v Speaker 6>thirty minutes on that. It shows you the least possible

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<v Speaker 6>amount of money you could use to open in the highest,

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<v Speaker 6>so there's a range. It spells out liability of the

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<v Speaker 6>franchise or like what are we liable for?

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<v Speaker 5>What are we not liable for? So once the franchise.

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<v Speaker 8>Erness, what's up.

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<v Speaker 10>You ever walk into a small business and everything just

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<v Speaker 10>works like the checkout is fast, the receipts are digital,

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<v Speaker 10>tipping is a breeze, and you're out the door before

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<v Speaker 10>the line even builds odds are they're using Square. We

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<v Speaker 10>love supporting businesses that run on Square because it just

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<v Speaker 10>feels seamless. Whether it's a local coffee shop, a vendor

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<v Speaker 10>at a pop up market, or even one.

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<v Speaker 8>Of our merch partners.

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<v Speaker 10>Square makes it easy for them to take payments, manage inventory,

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<v Speaker 10>and run their business with confidence, all from one simple system.

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<v Speaker 10>If you're a business owner or even just thinking about

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<v Speaker 10>launching something soon, Square is hands down one of the

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<v Speaker 10>best tools out there to help you start, run and grow.

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<v Speaker 10>It's not just about payments, it's about giving you time

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<v Speaker 10>back so you can focus on what matters most ready.

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<v Speaker 10>To see how Square can transform your business, visit Square

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<v Speaker 10>Let's Square handle the back end so you can keep

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<v Speaker 10>pushing your vision forward. This episode is brought to you

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<v Speaker 10>by P and C Bank. A lot of people think

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<v Speaker 10>podcasts about work are boring, and sure, they definitely can be,

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<v Speaker 10>but understanding a professional's routine shows us how they achieve

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<v Speaker 10>banking with P and C Bank. It might seem boring

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<v Speaker 10>five is a service mark of the PNC Financial Service Group, Inc.

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<v Speaker 10>P and C Bank National Association Member FDIC.

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<v Speaker 1>An illegal alien from Guatemala charged with raping a child

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<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 1>accused of murdering a Texas. Man of Venezuelan charged with

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<v Speaker 1>filming and selling child pornography in Michigan. These are just

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<v Speaker 1>some of the heinous migrant criminals caught because of President

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<v Speaker 1>Donald J.

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<v Speaker 2>Trump's leadership. I'm Christy nom the.

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<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

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<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

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<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

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<v Speaker 1>If you are here illegally, your next you will be

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<v Speaker 1>fine nearly one thousand dollars a day, imprisoned and.

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<v Speaker 2>Deported, you will never return.

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<v Speaker 1>But if you register using our CBP home app and

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<v Speaker 1>leave now, you could be allowed to return legally.

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<v Speaker 2>Do what's right. Leave now.

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<v Speaker 1>Under President in Trump, America's laws, border and families will

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<v Speaker 1>be protected.

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<v Speaker 3>Sponsored by the United States Department of Homeland Security.

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<v Speaker 6>Reads it, they understand what they're getting themselves into, and

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<v Speaker 6>once they sign it, you can't say I didn't tell you.

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<v Speaker 5>You know this is going to happen.

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<v Speaker 4>So that the FDD actually is the instruction manual. Yes, yeah,

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<v Speaker 4>you don't have like another one on top of that.

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<v Speaker 8>We do.

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<v Speaker 4>So what's the other one you So there's a reason,

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<v Speaker 4>So now we know why you're the youngest One's all right,

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<v Speaker 4>So we got the FDD. That's pretty watch the whole

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<v Speaker 4>instruction manual. So what's on top of that.

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<v Speaker 6>So the FDD, right is so legally it allows you

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<v Speaker 6>to sell a business to someone, right, So that's the FDD.

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<v Speaker 6>Then there's an operations manual, So that's where all my strategies, concepts,

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<v Speaker 6>all of my material as far as like how to

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<v Speaker 6>find staff, it's in the operations manual. So the operations

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<v Speaker 6>Manual is what teaches them what to do. So that's

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<v Speaker 6>a whole nother document which came hand in hand with

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<v Speaker 6>the FDD.

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<v Speaker 9>And once they signed that document the FDD, they can't deviate.

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<v Speaker 8>From that operational agreement.

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<v Speaker 7>No, So how how many pages is the operation.

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<v Speaker 4>It's about two hundred, so it's five hundred together. Yes,

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<v Speaker 4>it's like loaded the rings. So okay, so how long

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<v Speaker 4>how long did it take you to put together.

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<v Speaker 7>All of that?

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<v Speaker 6>So, I mean they were prepared to put it together

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<v Speaker 6>within a month, but I needed more time, so it

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<v Speaker 6>took me about four months.

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<v Speaker 4>Okay, So you did you actually write it yourself or

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<v Speaker 4>you just dictated.

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<v Speaker 7>It to them?

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<v Speaker 5>Dictated it to them?

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<v Speaker 7>So what you ever suggested, Mike can do it them.

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<v Speaker 6>There's some things you don't want to do yourself. One

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<v Speaker 6>of those things is messed with the law.

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<v Speaker 5>So you really get a professional.

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<v Speaker 6>Get a professional and do your research because a lot

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<v Speaker 6>of people rip people off just to create that document.

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<v Speaker 6>So you have to do your research so you know

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<v Speaker 6>what you're getting into.

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<v Speaker 7>All right.

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<v Speaker 4>So now, okay, so you have the FDD done, yes,

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<v Speaker 4>and then you got approved.

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<v Speaker 7>It's he it take to get approved.

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<v Speaker 6>So like, once it was done, I could sell in

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<v Speaker 6>many states. Like, once it's done here you go kick it. Okay,

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<v Speaker 6>you want to open in New Jersey.

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<v Speaker 7>Great, but do they have to approve it?

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<v Speaker 5>No, unless you go to a state like New York California.

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<v Speaker 9>So you were in Montclair, right, the first one in

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<v Speaker 9>New Jersey Jersey imagery fortunately, right, So like to put

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<v Speaker 9>one in Brooklyn?

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<v Speaker 5>Now yes?

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<v Speaker 8>Different?

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<v Speaker 5>Right requires the state to approve it?

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<v Speaker 7>All right?

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<v Speaker 4>Okay, so you have the you have the fd D,

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<v Speaker 4>then you have the operational agreement. So now you're up

0:11:39.760 --> 0:11:42.440
<v Speaker 4>and running as far as you can. Now you can

0:11:42.559 --> 0:11:45.920
<v Speaker 4>have people buy your franchise. Right, that's only have to

0:11:45.960 --> 0:11:48.320
<v Speaker 4>battle because people have to actually buy your franchise. Yeah,

0:11:48.360 --> 0:11:51.600
<v Speaker 4>So what's the process for that? How did how did

0:11:51.640 --> 0:11:53.640
<v Speaker 4>you get the word out? How did you get people

0:11:53.679 --> 0:11:54.880
<v Speaker 4>interested in buying?

0:11:54.960 --> 0:11:55.080
<v Speaker 8>Like?

0:11:55.280 --> 0:11:57.199
<v Speaker 7>How did that? How was the first, the first person

0:11:57.240 --> 0:11:58.480
<v Speaker 7>that brought a franchise. How did that?

0:11:58.920 --> 0:11:59.000
<v Speaker 11>So?

0:11:59.080 --> 0:12:02.680
<v Speaker 6>I had so I owned a studio in Westfield, Montclair,

0:12:02.760 --> 0:12:05.920
<v Speaker 6>in Westfield, So in Westfield, I had a manager that

0:12:06.120 --> 0:12:10.800
<v Speaker 6>was so amazing. She was doing better than I could have.

0:12:11.520 --> 0:12:14.080
<v Speaker 6>And when you see talent like that on your staff,

0:12:14.120 --> 0:12:16.840
<v Speaker 6>you have to do something about it or else they'll leave,

0:12:17.080 --> 0:12:20.000
<v Speaker 6>They'll find another job. So I knew this position like.

0:12:20.040 --> 0:12:23.640
<v Speaker 6>She outgrew the position. So I talked to the company.

0:12:23.840 --> 0:12:26.120
<v Speaker 6>I spoke to you guys about and I was like,

0:12:26.360 --> 0:12:28.200
<v Speaker 6>how do I open up the first one?

0:12:28.640 --> 0:12:29.760
<v Speaker 5>How do I find people?

0:12:30.480 --> 0:12:33.760
<v Speaker 6>And they talked about a pizzeria that sold their first

0:12:33.760 --> 0:12:37.040
<v Speaker 6>one to their manager. They let their manager in, it

0:12:37.080 --> 0:12:39.400
<v Speaker 6>was already up and running. It would be great to

0:12:39.440 --> 0:12:43.160
<v Speaker 6>start with someone who knows the system. So I proposed

0:12:43.360 --> 0:12:45.880
<v Speaker 6>that offer to her and her husband, and she took it.

0:12:46.440 --> 0:12:49.080
<v Speaker 6>So actually she became the first franchise ee.

0:12:50.720 --> 0:12:54.199
<v Speaker 9>We have a slight franchise e story, like twelve years

0:12:54.200 --> 0:12:58.319
<v Speaker 9>ago we tried to get into a franchise Clostal I

0:12:58.400 --> 0:12:59.640
<v Speaker 9>said in an early episode.

0:12:59.640 --> 0:13:01.719
<v Speaker 8>But it was like, Yo, we needed five hundred.

0:13:01.480 --> 0:13:04.920
<v Speaker 9>Thousand, and we're like in our twenties, how are we

0:13:04.920 --> 0:13:07.360
<v Speaker 9>going to do this, but you've created a different that's

0:13:07.640 --> 0:13:10.319
<v Speaker 9>for people who wanted to get into the franchise position.

0:13:11.920 --> 0:13:13.200
<v Speaker 7>Yeah, can you talk about that.

0:13:13.240 --> 0:13:14.199
<v Speaker 5>I'm not gonna talk about it.

0:13:14.720 --> 0:13:16.720
<v Speaker 4>That's interesting because, like he said, a lot of France,

0:13:16.760 --> 0:13:18.640
<v Speaker 4>like McDonald's think is the most expensive.

0:13:18.320 --> 0:13:21.800
<v Speaker 5>A million dollars to get I think now is like right,

0:13:21.920 --> 0:13:22.800
<v Speaker 5>see what y'all did.

0:13:24.880 --> 0:13:27.400
<v Speaker 8>Shout out the homemade right all right?

0:13:27.480 --> 0:13:30.280
<v Speaker 4>So yeah, because it's like a lot of these franchises

0:13:30.320 --> 0:13:32.080
<v Speaker 4>like a million dollars, a million and a half, and

0:13:32.120 --> 0:13:34.560
<v Speaker 4>then you have to some of the franchise you have

0:13:34.640 --> 0:13:36.000
<v Speaker 4>to buy three locations.

0:13:36.040 --> 0:13:37.280
<v Speaker 7>But you can't just buy one location.

0:13:37.320 --> 0:13:40.400
<v Speaker 4>You got to have like a million dollars in investable assets,

0:13:40.400 --> 0:13:41.080
<v Speaker 4>all kinds of stuff.

0:13:41.080 --> 0:13:42.480
<v Speaker 7>It's not easy to open a franchise.

0:13:44.200 --> 0:13:47.360
<v Speaker 4>So, but your your moodel is different, right, Yes, so

0:13:47.440 --> 0:13:49.679
<v Speaker 4>before we've been talking, you have a you have a

0:13:49.720 --> 0:13:52.880
<v Speaker 4>sliding scale of the price range, right, Yes, anywhere from

0:13:52.880 --> 0:13:56.040
<v Speaker 4>thirty to ninety correct, depending on geographic locations.

0:13:56.080 --> 0:14:14.840
<v Speaker 11>Exactly.

0:14:21.160 --> 0:14:24.840
<v Speaker 1>An illegal alien from Guatemala charged with raping a child

0:14:24.880 --> 0:14:28.680
<v Speaker 1>in Massachusetts. An MS thirteen gang member from Al Salvador

0:14:28.920 --> 0:14:33.040
<v Speaker 1>accused of murdering a Texas man of Venezuelan charged with

0:14:33.120 --> 0:14:37.000
<v Speaker 1>filming and selling child pornography in Michigan. These are just

0:14:37.120 --> 0:14:40.880
<v Speaker 1>some of the heinous migrant criminals caught because of President

0:14:40.880 --> 0:14:41.320
<v Speaker 1>Donald J.

0:14:41.400 --> 0:14:43.800
<v Speaker 2>Trump's leadership. I'm Christy Noman, the.

0:14:43.880 --> 0:14:48.479
<v Speaker 1>United States Secretary of Homeland Security. Under President Trump, attempted

0:14:48.520 --> 0:14:52.200
<v Speaker 1>illegal border crossings are at the lowest levels ever recorded,

0:14:52.520 --> 0:14:55.560
<v Speaker 1>and over one hundred thousand illegal aliens have been arrested.

0:14:55.840 --> 0:14:59.400
<v Speaker 1>If you are here illegally, your next you will be

0:14:59.440 --> 0:15:03.320
<v Speaker 1>fine nearly one thousand dollars a day, imprisoned and deported,

0:15:03.800 --> 0:15:07.040
<v Speaker 1>you will never return. But if you register using our

0:15:07.080 --> 0:15:10.280
<v Speaker 1>CBP home app and leave now, you could be allowed

0:15:10.280 --> 0:15:11.280
<v Speaker 1>to return legally.

0:15:11.640 --> 0:15:13.920
<v Speaker 2>Do what's right. Leave now.

0:15:14.200 --> 0:15:19.000
<v Speaker 1>Under President Trump, America's laws, border and families will be protected.

0:15:19.080 --> 0:15:21.240
<v Speaker 3>Sponsored by the United States Department of Homeland Security.