1 00:00:00,120 --> 00:00:03,800 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:03,800 --> 00:00:05,640 Speaker 1: going to have to start making better content. I think 3 00:00:05,640 --> 00:00:07,160 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,240 --> 00:00:10,200 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,200 --> 00:00:12,280 Speaker 1: I think it's that we're purpose driven platform like we're 6 00:00:12,280 --> 00:00:15,640 Speaker 1: trying to get to substance. How was that? Are you 7 00:00:15,640 --> 00:00:19,319 Speaker 1: happy with that? This is marketing therapy right now? It 8 00:00:19,400 --> 00:00:26,800 Speaker 1: really is what's up? Up? More currency? And I'm Alexa Kristen. 9 00:00:26,920 --> 00:00:32,400 Speaker 1: Welcome back Atlantia. Happy twenty two. Here we go. I 10 00:00:32,440 --> 00:00:36,040 Speaker 1: believe this year is the year of the individual, where 11 00:00:36,080 --> 00:00:40,279 Speaker 1: people use their talent in non traditional ways. And we've 12 00:00:40,320 --> 00:00:45,159 Speaker 1: been talking about multifaceted identities, and now we're in the 13 00:00:45,200 --> 00:00:49,680 Speaker 1: place where people can start to flex those skill sets, identities, 14 00:00:49,920 --> 00:00:54,639 Speaker 1: passion points, and interests in places that are maybe not 15 00:00:54,960 --> 00:00:58,800 Speaker 1: the traditional forty hour work week, full time job. I 16 00:00:59,000 --> 00:01:02,720 Speaker 1: do X, I am X, meaning I am a marketer. 17 00:01:03,280 --> 00:01:07,400 Speaker 1: Therefore I join an agency or I'm on the client side. 18 00:01:08,040 --> 00:01:10,560 Speaker 1: Now we have the opportunity to say I can actually 19 00:01:10,560 --> 00:01:15,000 Speaker 1: flex those skill sets into places that I've never maybe 20 00:01:15,080 --> 00:01:20,520 Speaker 1: gone before, into areas where my skills or my perspective, 21 00:01:20,600 --> 00:01:24,959 Speaker 1: my point of view is really needed and I've never 22 00:01:25,040 --> 00:01:28,480 Speaker 1: actually applied it in those areas before. It got us 23 00:01:28,520 --> 00:01:32,160 Speaker 1: thinking about some of the past conversations that we've had, 24 00:01:32,520 --> 00:01:35,880 Speaker 1: one of which was Cyndy Gallup, who talks about personal 25 00:01:36,000 --> 00:01:42,040 Speaker 1: agency and what personal agency means, individual agency, and that 26 00:01:42,240 --> 00:01:46,759 Speaker 1: everyone has agency. It's how you start to use it 27 00:01:46,920 --> 00:01:51,360 Speaker 1: and actually apply it into your future, into your trajectory, 28 00:01:51,520 --> 00:01:55,760 Speaker 1: into your daily life and decide what you're worth, where 29 00:01:55,800 --> 00:01:58,040 Speaker 1: you want to go, and really start to think in 30 00:01:58,080 --> 00:02:02,880 Speaker 1: nonlinear ways about how you apply your skill sets outside 31 00:02:02,920 --> 00:02:06,760 Speaker 1: of maybe the traditional forty hour work week. Now, this 32 00:02:06,800 --> 00:02:09,320 Speaker 1: has been a conversation that not only we've been having 33 00:02:09,400 --> 00:02:13,280 Speaker 1: for years. There was an episode I recall us talking 34 00:02:13,280 --> 00:02:15,800 Speaker 1: about portfolio careers and this was a couple of years back, 35 00:02:16,280 --> 00:02:20,280 Speaker 1: and really thinking about how your core competency or your 36 00:02:20,320 --> 00:02:23,480 Speaker 1: core skill sets can be transferable into different industries to 37 00:02:23,520 --> 00:02:26,680 Speaker 1: allow you to start to branch and build um something 38 00:02:26,720 --> 00:02:30,040 Speaker 1: that's as horizontal as it is vertical. So this has 39 00:02:30,080 --> 00:02:32,959 Speaker 1: been a conversation that has been happening over time. But 40 00:02:33,000 --> 00:02:37,520 Speaker 1: I think what we're seeing is now executives, founders vcs 41 00:02:38,200 --> 00:02:41,840 Speaker 1: start to action on it, creating opportunities in traditional structures 42 00:02:41,919 --> 00:02:45,520 Speaker 1: to allow for experimentation and exploration, but even a step 43 00:02:45,600 --> 00:02:50,200 Speaker 1: further building entire new business models that support not only 44 00:02:50,480 --> 00:02:56,560 Speaker 1: you know, the discovery and accessibility for employers and contractors 45 00:02:56,560 --> 00:02:59,280 Speaker 1: to connect, but also and we're gonna get into it 46 00:02:59,280 --> 00:03:01,720 Speaker 1: in this episode. And I know, Alexa, you have experience 47 00:03:01,760 --> 00:03:03,960 Speaker 1: and a point of view on this, supporting on the 48 00:03:04,000 --> 00:03:08,240 Speaker 1: back end for things like taxes and how to set 49 00:03:08,320 --> 00:03:11,520 Speaker 1: up you know, the infrastructure of your organization that you 50 00:03:11,560 --> 00:03:14,040 Speaker 1: may not have experience. And what's been on the forefront 51 00:03:14,040 --> 00:03:18,840 Speaker 1: of the conversation around flexible work and using your skill 52 00:03:18,840 --> 00:03:21,200 Speaker 1: sets in different ways has really been in the Web 53 00:03:21,240 --> 00:03:24,280 Speaker 1: three space. It's really been in the creator economy space. 54 00:03:24,600 --> 00:03:27,800 Speaker 1: What we haven't talked about as much is how more 55 00:03:28,600 --> 00:03:35,640 Speaker 1: traditional tracks functional skill sets, marketers, communicators, How are they 56 00:03:35,800 --> 00:03:40,560 Speaker 1: actually starting to leverage their agency, How are they starting 57 00:03:40,560 --> 00:03:44,360 Speaker 1: to actually look at branching out and using their network 58 00:03:44,560 --> 00:03:50,000 Speaker 1: as a verification system and starting to look for different work, 59 00:03:50,160 --> 00:03:53,440 Speaker 1: applying their skill sets into a different way and looking 60 00:03:53,480 --> 00:03:57,120 Speaker 1: at potentially areas that they haven't gone into that are 61 00:03:57,240 --> 00:03:59,880 Speaker 1: very different from the forty hour work week and the 62 00:04:00,080 --> 00:04:04,240 Speaker 1: full time gig. And so to your point, there really 63 00:04:04,240 --> 00:04:07,440 Speaker 1: hasn't been an infrastructure that's been built to do that, 64 00:04:07,640 --> 00:04:10,880 Speaker 1: and so the guests we have on today. Laura Vandenberg 65 00:04:11,000 --> 00:04:15,800 Speaker 1: is the founder of Publicist dot co and what Publicist 66 00:04:15,920 --> 00:04:20,800 Speaker 1: does is end to end. Has created a solution for 67 00:04:21,080 --> 00:04:25,440 Speaker 1: the demand side, so the client that's hiring, and the 68 00:04:25,480 --> 00:04:29,400 Speaker 1: supply side, the talent that's looking, and it handles everything 69 00:04:29,480 --> 00:04:31,960 Speaker 1: from the back end so that it's not just on 70 00:04:32,080 --> 00:04:36,040 Speaker 1: demand talent and a talent search agency. It's not that 71 00:04:36,160 --> 00:04:41,159 Speaker 1: at all. It's actually using back end technology sas tools 72 00:04:41,720 --> 00:04:47,679 Speaker 1: to help folks operationalize their skill sets, their expertise almost 73 00:04:47,720 --> 00:04:54,840 Speaker 1: immediately into the workforce, from fractional to full time to advisory, etcetera. 74 00:04:55,240 --> 00:04:57,760 Speaker 1: Why is this so important right now? Well, I think 75 00:04:57,760 --> 00:05:00,400 Speaker 1: what I found interesting in the conversation and get into 76 00:05:00,400 --> 00:05:04,640 Speaker 1: it in just a minute, is that fractionalized bit, that 77 00:05:04,760 --> 00:05:09,839 Speaker 1: advisory bit, the opportunity to have something on demand. Laura 78 00:05:09,880 --> 00:05:13,440 Speaker 1: talks about the on boarding process and the traditional model. 79 00:05:14,160 --> 00:05:19,520 Speaker 1: There's the application, rounds of interviews, reference checks, you know, 80 00:05:19,600 --> 00:05:24,039 Speaker 1: additional back and forth around negotiation, et cetera. By the 81 00:05:24,080 --> 00:05:29,200 Speaker 1: time you go from initial discussion two on boarding into 82 00:05:29,200 --> 00:05:32,719 Speaker 1: an organization, it can take quite a long time. When 83 00:05:32,720 --> 00:05:37,920 Speaker 1: in fact, there are some clients, brands, agencies who are 84 00:05:37,960 --> 00:05:42,040 Speaker 1: looking for support, maybe for just a matter of hours 85 00:05:42,279 --> 00:05:45,200 Speaker 1: to consult on something. So that was equally interesting to me, 86 00:05:45,320 --> 00:05:48,520 Speaker 1: not only the support of the contractors, but also on 87 00:05:49,000 --> 00:05:54,000 Speaker 1: the employers side, the ability to expedite the process and 88 00:05:54,080 --> 00:05:57,200 Speaker 1: have options that can be something that's a matter of 89 00:05:57,240 --> 00:05:59,800 Speaker 1: hours or something that's a matter of months. And with 90 00:06:00,520 --> 00:06:17,039 Speaker 1: Lara Vandenberg, we'll be right back and we are back 91 00:06:17,120 --> 00:06:22,120 Speaker 1: on the mic with longtime friend Lara Vandenberg is in 92 00:06:22,160 --> 00:06:25,520 Speaker 1: the studio hanging with us today to talk all things 93 00:06:25,760 --> 00:06:28,120 Speaker 1: Publicist dot Co. Lara, I feel like we've been waiting 94 00:06:28,160 --> 00:06:32,200 Speaker 1: so long to say this. Welcome to Atlantia. Thanks both. 95 00:06:32,240 --> 00:06:34,960 Speaker 1: I'm so excited. I know this is years in the making. 96 00:06:35,560 --> 00:06:39,280 Speaker 1: So the first time I heard about Publicist, you and 97 00:06:39,360 --> 00:06:42,679 Speaker 1: I were in an airport on an eight hour delay 98 00:06:42,960 --> 00:06:45,240 Speaker 1: trying to get out of I think we were in 99 00:06:45,279 --> 00:06:50,760 Speaker 1: Park City, if I recall Sundance Sundance and you said, so, 100 00:06:50,880 --> 00:06:54,680 Speaker 1: I'm thinking about starting this thing. And because the delay 101 00:06:54,720 --> 00:06:56,600 Speaker 1: went on and on and on, I think we did 102 00:06:56,640 --> 00:06:58,719 Speaker 1: like three iterations of the pitch deck together while we 103 00:06:58,720 --> 00:07:02,680 Speaker 1: were sitting there. But I would love to hear a 104 00:07:02,720 --> 00:07:06,960 Speaker 1: bit about the reason you founded this. Yeah, I'm happy too. 105 00:07:07,040 --> 00:07:09,640 Speaker 1: And can I just say how thrilled I am that 106 00:07:09,680 --> 00:07:12,160 Speaker 1: we don't have to do those eight hour layovers and 107 00:07:12,240 --> 00:07:18,119 Speaker 1: airports and the conference travel has really um settled. It'll 108 00:07:18,160 --> 00:07:22,640 Speaker 1: bounce back, then I'll come back. It'll come back. But yes, agreed, 109 00:07:23,000 --> 00:07:24,880 Speaker 1: but hopefully not to the extent that we were doing 110 00:07:24,880 --> 00:07:27,520 Speaker 1: it on planes three times a week. But you wouldn't 111 00:07:27,520 --> 00:07:32,760 Speaker 1: have run into Laura exactly exactly. But so, I think 112 00:07:32,800 --> 00:07:37,680 Speaker 1: it was twenty beginning of so I was the s 113 00:07:37,760 --> 00:07:41,000 Speaker 1: VP of Marketing at Notch, and I mean even prior 114 00:07:41,080 --> 00:07:44,200 Speaker 1: to that, I had a pretty i guess, nonlinear career 115 00:07:44,360 --> 00:07:47,720 Speaker 1: in comms and marketing started in Australia on the agency side, 116 00:07:47,760 --> 00:07:51,480 Speaker 1: and then came over to New York with a big 117 00:07:51,600 --> 00:07:54,760 Speaker 1: enterprise with Westfield, and then Beauty start up and then 118 00:07:55,080 --> 00:07:58,000 Speaker 1: you know, B two, B stas so all over the place. 119 00:07:58,240 --> 00:08:02,280 Speaker 1: And I guess the consistent thing that my pain point was, 120 00:08:03,320 --> 00:08:06,960 Speaker 1: like number one was access to talent is really really hard. 121 00:08:07,480 --> 00:08:09,960 Speaker 1: And I think that our industry as we know is 122 00:08:10,040 --> 00:08:14,720 Speaker 1: so foundational to word of mouth. Um. And I guess 123 00:08:14,760 --> 00:08:18,080 Speaker 1: the one thing that I really saw is hyper specialization 124 00:08:18,120 --> 00:08:20,960 Speaker 1: in the industry is completely outpacing word of mouth. I 125 00:08:21,040 --> 00:08:26,120 Speaker 1: think marketing comms creative. It's growing both horizontally and vertically 126 00:08:26,200 --> 00:08:28,920 Speaker 1: from the skill sets that exist today that didn't exist 127 00:08:29,080 --> 00:08:31,520 Speaker 1: even ten years ago when you know, I started my career. 128 00:08:31,640 --> 00:08:34,800 Speaker 1: So problem number one was access to talent and access 129 00:08:34,840 --> 00:08:38,280 Speaker 1: to the right talent. I think for so long we've 130 00:08:38,320 --> 00:08:41,000 Speaker 1: relied on, as I mentioned, word of mouth and linked in, 131 00:08:41,080 --> 00:08:45,559 Speaker 1: and even the way we engaged with agencies is changing drastically. 132 00:08:46,280 --> 00:08:49,959 Speaker 1: Problem number two was once you've actually found someone, whether 133 00:08:50,160 --> 00:08:53,960 Speaker 1: it's a freelancer or a full time employee or an agency, 134 00:08:54,400 --> 00:08:58,079 Speaker 1: it takes so long from first conversation to on board 135 00:08:58,080 --> 00:09:01,160 Speaker 1: these people. Um what that law usually looks like, and 136 00:09:01,200 --> 00:09:04,000 Speaker 1: it touches OPS and HR and a hiring manager and 137 00:09:04,080 --> 00:09:07,599 Speaker 1: finance is you know, we put that U r L 138 00:09:07,760 --> 00:09:10,320 Speaker 1: into a Google spreadsheet and then pass it off to 139 00:09:10,360 --> 00:09:14,720 Speaker 1: an applicant tracking system. It's then, you know, we interview them, 140 00:09:14,760 --> 00:09:17,959 Speaker 1: we send them contracts, we on board them, and that 141 00:09:18,000 --> 00:09:20,680 Speaker 1: can take six to eight weeks and sometimes you just 142 00:09:20,720 --> 00:09:23,320 Speaker 1: want to hire someone for a day. And so that 143 00:09:23,480 --> 00:09:25,880 Speaker 1: essentially was my big pain point was access to talent 144 00:09:25,920 --> 00:09:29,400 Speaker 1: and then managing talent. So what we ended up launching 145 00:09:29,400 --> 00:09:33,960 Speaker 1: with Publicist was a platform that allowed agencies and brands 146 00:09:34,040 --> 00:09:38,760 Speaker 1: to source higher pay and manage. We launched with freelancers 147 00:09:38,840 --> 00:09:41,440 Speaker 1: and contractors, and we can get into how that's changed. 148 00:09:41,520 --> 00:09:44,720 Speaker 1: But essentially a platform where people can go and find 149 00:09:44,960 --> 00:09:49,720 Speaker 1: pre vetted, premium talent um and then on the flip side, 150 00:09:50,000 --> 00:09:53,120 Speaker 1: a community where the talent can essentially run their back 151 00:09:53,160 --> 00:09:58,880 Speaker 1: office from tax stuff too, invoices and contracts. Because I 152 00:09:59,000 --> 00:10:02,800 Speaker 1: think what this in the industry. You know a lot 153 00:10:02,880 --> 00:10:06,480 Speaker 1: of staffing agencies and a lot of these contractors. They've 154 00:10:06,520 --> 00:10:09,800 Speaker 1: never needed to be a solo preneurs or business of one. 155 00:10:09,840 --> 00:10:14,600 Speaker 1: And these people are phenomenal at doing the work, but 156 00:10:14,920 --> 00:10:17,680 Speaker 1: have never necessarily needed to be their own lawyer, and 157 00:10:17,720 --> 00:10:21,160 Speaker 1: be their own accountant, and be their own salesperson. And 158 00:10:21,240 --> 00:10:24,240 Speaker 1: the thing is, it's like anyone who has gone out 159 00:10:24,280 --> 00:10:28,360 Speaker 1: on their own to freelance or consult. This is takes 160 00:10:28,640 --> 00:10:31,439 Speaker 1: eighty percent of your time to set up. And by 161 00:10:31,440 --> 00:10:33,559 Speaker 1: the way, find the right lawyer. It's not just get 162 00:10:33,600 --> 00:10:36,840 Speaker 1: a lawyer, it's find the right lawyer who understands the business. 163 00:10:37,160 --> 00:10:39,080 Speaker 1: Find the right like, how do you start to think 164 00:10:39,120 --> 00:10:42,640 Speaker 1: about procurement, which is actually a huge gateway to your business, 165 00:10:42,760 --> 00:10:45,959 Speaker 1: like all of those things totally and even like even 166 00:10:46,000 --> 00:10:49,120 Speaker 1: marketing yourself is a really hard thing to do. And like, yes, 167 00:10:49,120 --> 00:10:52,520 Speaker 1: we're all marketers, but we and we've all written briefs 168 00:10:52,840 --> 00:10:54,520 Speaker 1: a hundred times in our life, but when have you 169 00:10:54,520 --> 00:10:56,760 Speaker 1: ever actually written a brief for yourself? And like, what 170 00:10:57,000 --> 00:10:59,680 Speaker 1: is my mission? Who is my target audience? It's a 171 00:10:59,800 --> 00:11:03,360 Speaker 1: really hard thing to do. You talk about pre vetting, 172 00:11:04,120 --> 00:11:09,200 Speaker 1: uh and pulling in premium talent onto the platform for marketers, brands, etcetera. 173 00:11:09,240 --> 00:11:12,960 Speaker 1: To connect What does that pre vetting process look like? 174 00:11:13,040 --> 00:11:16,720 Speaker 1: How do you identify premium talent? Was it a call 175 00:11:16,880 --> 00:11:19,600 Speaker 1: for was an immediate rush of somewhere in the middle. 176 00:11:19,640 --> 00:11:21,840 Speaker 1: We'd love to kind of get into your process a bit. 177 00:11:22,160 --> 00:11:26,000 Speaker 1: With communications, marketing, and creative, there is an abundance of 178 00:11:26,000 --> 00:11:28,160 Speaker 1: talent out there, but often when it comes to brand, 179 00:11:28,240 --> 00:11:30,720 Speaker 1: people willing to pay a premium for anything to do 180 00:11:30,800 --> 00:11:35,200 Speaker 1: with that, we're facing, you know, regard of of brand. Now, 181 00:11:35,880 --> 00:11:39,559 Speaker 1: we vet all of our talent in two different ways. 182 00:11:39,600 --> 00:11:42,080 Speaker 1: So there's an application process where we ask for things 183 00:11:42,160 --> 00:11:47,760 Speaker 1: like portfolio and references and brands, publishers, agencies worked with 184 00:11:47,840 --> 00:11:50,640 Speaker 1: skill sets industry, so we really try and get this 185 00:11:50,840 --> 00:11:55,319 Speaker 1: granular um experience and skill sets as possible. We then 186 00:11:55,360 --> 00:11:57,559 Speaker 1: put them through an interview process and so we want 187 00:11:57,559 --> 00:12:00,959 Speaker 1: to understand what a people's experience it's and so it's 188 00:12:01,120 --> 00:12:05,040 Speaker 1: very very created, and I think to create this really 189 00:12:05,080 --> 00:12:09,360 Speaker 1: premium community, we want to start with, you know, the 190 00:12:09,400 --> 00:12:12,120 Speaker 1: top of the top. We've got a really robust wait 191 00:12:12,160 --> 00:12:15,720 Speaker 1: list that you know, we check in on quarterly and 192 00:12:15,720 --> 00:12:18,360 Speaker 1: and then let people into the platform and let them 193 00:12:18,360 --> 00:12:22,520 Speaker 1: reapply and all of that. What is premium defined premium talent? 194 00:12:23,679 --> 00:12:26,880 Speaker 1: It's a really hard one. Now we have a couple 195 00:12:26,920 --> 00:12:30,120 Speaker 1: of one oh one, so we really look at past works. 196 00:12:30,200 --> 00:12:34,760 Speaker 1: That is the absolute indicator of uh, the output and 197 00:12:34,760 --> 00:12:39,480 Speaker 1: the actual whether it's creative or press or relationships. Um, 198 00:12:39,520 --> 00:12:41,760 Speaker 1: so it is. It is super subjective, and we've got 199 00:12:41,760 --> 00:12:45,520 Speaker 1: a communications council that goes in and and bets everyone. 200 00:12:45,600 --> 00:12:47,840 Speaker 1: But it's hard, and it's so interesting. And when I 201 00:12:47,880 --> 00:12:51,040 Speaker 1: talk about this hyper specialization of both industry and skill set, 202 00:12:51,360 --> 00:12:53,960 Speaker 1: like I cannot tell you the influx and by no 203 00:12:54,040 --> 00:12:57,240 Speaker 1: surprise of fintech and crypto, both clients and talent on 204 00:12:57,240 --> 00:13:00,920 Speaker 1: the platform. But then even defining like what is a 205 00:13:00,960 --> 00:13:06,520 Speaker 1: ship coin and like can people's experience. I say that, Yeah, Um, 206 00:13:07,280 --> 00:13:12,840 Speaker 1: we've said worse even defining the specialization within the coins, 207 00:13:12,840 --> 00:13:15,640 Speaker 1: whether it's Bitcoin or a ship cooin, whether it's go 208 00:13:15,760 --> 00:13:18,760 Speaker 1: to market or p R. And I think it's that 209 00:13:18,880 --> 00:13:22,679 Speaker 1: hyper specialization is just something that we're really focused on. 210 00:13:22,720 --> 00:13:27,200 Speaker 1: And what's interesting, we're seeing the term generalists now be 211 00:13:27,679 --> 00:13:31,920 Speaker 1: a specialization. Yeah, let's talk about that pendulum swing because 212 00:13:32,080 --> 00:13:36,200 Speaker 1: as I think about approaching twenty two, as we all know, um, 213 00:13:36,240 --> 00:13:40,640 Speaker 1: the Great Resignation underway and likely no signs of slowing down, 214 00:13:40,720 --> 00:13:44,640 Speaker 1: as more and more people are moving into freelance capacities, 215 00:13:44,760 --> 00:13:49,280 Speaker 1: changing industries, completely new and interesting paths that people are pursuing. 216 00:13:50,040 --> 00:13:53,120 Speaker 1: Have you seen that felt that, what does it look like? 217 00:13:53,440 --> 00:13:57,480 Speaker 1: And are there things that have surprised you, particularly over 218 00:13:57,520 --> 00:14:01,960 Speaker 1: the last two years that you can point to and say, 219 00:14:02,040 --> 00:14:05,000 Speaker 1: I didn't expect the industry to move this way, or 220 00:14:05,320 --> 00:14:08,360 Speaker 1: there's an overabundance of people moving that way. I think 221 00:14:08,400 --> 00:14:11,760 Speaker 1: what we're seeing is the Great reshuffle, not the Great resignation. 222 00:14:11,880 --> 00:14:15,480 Speaker 1: And I think that COVID obviously accelerated the move to 223 00:14:15,920 --> 00:14:20,520 Speaker 1: contract and the move to people taking a step back 224 00:14:20,600 --> 00:14:22,800 Speaker 1: and figuring out what they care about and not wanting 225 00:14:22,840 --> 00:14:25,440 Speaker 1: to work for average companies anymore. And one of the 226 00:14:25,480 --> 00:14:27,280 Speaker 1: things that I've seen and I think is here to 227 00:14:27,360 --> 00:14:30,680 Speaker 1: stay is this is a supply market. Clients are pitching 228 00:14:30,760 --> 00:14:33,560 Speaker 1: talent for the first time, rather than talent pitching clients, 229 00:14:33,560 --> 00:14:37,480 Speaker 1: which is something really really interesting. I also think that 230 00:14:37,680 --> 00:14:41,520 Speaker 1: I mean, we launched our business. May of do not 231 00:14:41,640 --> 00:14:46,000 Speaker 1: advise anyone to launch a company two months into one 232 00:14:46,040 --> 00:14:48,680 Speaker 1: of the greatest pandemics we'll ever see, but it was 233 00:14:48,760 --> 00:14:52,640 Speaker 1: just so fascinating that we gave home to first time 234 00:14:52,680 --> 00:14:55,640 Speaker 1: freelancers who will never go back to full time jobs, 235 00:14:55,640 --> 00:14:57,760 Speaker 1: and so this was a landing pad for them in 236 00:14:57,760 --> 00:14:59,920 Speaker 1: a way. But I think it will remain as a 237 00:15:00,040 --> 00:15:04,440 Speaker 1: supply market. We're working with a client right now, Free Pandemic. 238 00:15:05,440 --> 00:15:10,240 Speaker 1: They were receiving between five hundred a thousand job applicants 239 00:15:10,240 --> 00:15:13,960 Speaker 1: per job post today, so less than eighteen months later, 240 00:15:14,120 --> 00:15:18,080 Speaker 1: they're lucky if they get to wow too applicants. And 241 00:15:18,160 --> 00:15:22,120 Speaker 1: so I think that talent has just taken a step 242 00:15:22,160 --> 00:15:25,440 Speaker 1: back and figured out what they're worth is and what 243 00:15:25,520 --> 00:15:29,160 Speaker 1: they value, and I think it's an amazing thing for 244 00:15:29,200 --> 00:15:34,120 Speaker 1: all industries on that point. Are you helping your clients 245 00:15:34,320 --> 00:15:38,320 Speaker 1: think about and figure out like why what is happening 246 00:15:38,320 --> 00:15:41,280 Speaker 1: to their pipeline and why is their pipeline drying up. 247 00:15:41,760 --> 00:15:43,360 Speaker 1: One of the things that they're open to for the 248 00:15:43,400 --> 00:15:46,120 Speaker 1: first time ever is these these companies that have never 249 00:15:46,200 --> 00:15:50,240 Speaker 1: hired contractors and now hiring contractors for set roles. And 250 00:15:50,280 --> 00:15:53,440 Speaker 1: so one of the things we do is and back 251 00:15:53,480 --> 00:15:56,840 Speaker 1: to Laura, you're saying, we provide access to talent. Initially 252 00:15:56,920 --> 00:15:59,600 Speaker 1: we launched a freelance and that was absolutely the imminent 253 00:15:59,640 --> 00:16:02,640 Speaker 1: need that we saw, but you know, per the market 254 00:16:02,640 --> 00:16:04,720 Speaker 1: and we're so young that we can iterate as well 255 00:16:05,000 --> 00:16:07,400 Speaker 1: as a result of seeing what our clients need. We're 256 00:16:07,440 --> 00:16:10,360 Speaker 1: doing tempted perm, we're doing full time, we're doing one 257 00:16:10,360 --> 00:16:14,200 Speaker 1: our advisory um and so I think that's probably an 258 00:16:14,320 --> 00:16:17,120 Speaker 1: education that we say to clients if you're not feeling 259 00:16:17,160 --> 00:16:19,960 Speaker 1: this full time started as a three month tempted perm 260 00:16:19,960 --> 00:16:23,440 Speaker 1: and then see once the client has evaluated the talent 261 00:16:23,440 --> 00:16:25,960 Speaker 1: and the talent has evaluated the client, if that marriage 262 00:16:26,040 --> 00:16:30,640 Speaker 1: is you know worthwhile. So yeah, I think date before 263 00:16:30,680 --> 00:16:33,440 Speaker 1: marriage is a is a huge trem we're seeing. The 264 00:16:33,600 --> 00:16:38,000 Speaker 1: other thing is we're probably contract on the platform right now, 265 00:16:38,160 --> 00:16:41,440 Speaker 1: and historically a lot of the people that are these 266 00:16:41,440 --> 00:16:45,360 Speaker 1: contractors and these solo preneurs have had careers first and 267 00:16:45,400 --> 00:16:47,120 Speaker 1: have figured out that they now actually want to work 268 00:16:47,120 --> 00:16:50,040 Speaker 1: for themselves. And so that's also probably a reflection of 269 00:16:50,040 --> 00:16:53,680 Speaker 1: the inbound that's actually that's coming to the platform first 270 00:16:53,720 --> 00:16:57,400 Speaker 1: time solo preneurs who are stepping out of corporate structures, 271 00:16:57,440 --> 00:17:01,280 Speaker 1: corporate environments where you know, some of the specifics you're 272 00:17:01,280 --> 00:17:04,560 Speaker 1: alluding to earlier taxes, Alex, you're talking about lawyers, like 273 00:17:05,119 --> 00:17:07,760 Speaker 1: you know, the let's just say solo preneurs starter pack. 274 00:17:08,119 --> 00:17:10,560 Speaker 1: What's in the starter pack? What do people have to 275 00:17:10,680 --> 00:17:13,080 Speaker 1: know as they get on the platform in terms of 276 00:17:13,119 --> 00:17:16,960 Speaker 1: like I need these things to just get up and running. So, Laura, 277 00:17:17,040 --> 00:17:19,920 Speaker 1: that's a great point around you know, how do you 278 00:17:20,119 --> 00:17:23,600 Speaker 1: operate your business through whether it's through a platform or 279 00:17:23,640 --> 00:17:25,840 Speaker 1: off a platform. And it's one of the big pain 280 00:17:25,880 --> 00:17:29,080 Speaker 1: points that we had solving for what are the workflow 281 00:17:29,119 --> 00:17:33,680 Speaker 1: tools that someone actually needs, what's actually helpful and UM 282 00:17:33,880 --> 00:17:37,320 Speaker 1: on the platform right now we have the ability to 283 00:17:37,440 --> 00:17:41,359 Speaker 1: send invoices, the ability to customize contracts UM. A huge 284 00:17:41,440 --> 00:17:44,680 Speaker 1: thing that we haven't spoken about is payment terms when 285 00:17:44,760 --> 00:17:48,840 Speaker 1: at zero, yeah, I mean the amount of agencies that 286 00:17:48,880 --> 00:17:55,400 Speaker 1: a net thirty or forty five or even and it's tough. Yeah, 287 00:17:55,440 --> 00:17:58,440 Speaker 1: you can't do that. You cannot do that with like talent. 288 00:17:58,920 --> 00:18:02,280 Speaker 1: That is insulting talent. They have their own shops that 289 00:18:02,359 --> 00:18:05,880 Speaker 1: maybe they have small teams. No way, no way, And 290 00:18:06,040 --> 00:18:09,000 Speaker 1: so that that was something that was really important to me. 291 00:18:09,080 --> 00:18:13,439 Speaker 1: And so the projects, you know, again, the talent can customize. 292 00:18:13,480 --> 00:18:15,639 Speaker 1: Is it a monthly retainer, is it per project, is 293 00:18:15,680 --> 00:18:19,119 Speaker 1: it an annual retainer? UM, it's completely customizable. On the 294 00:18:19,160 --> 00:18:24,919 Speaker 1: talent side. Now, we launched with project based engagements, and 295 00:18:24,960 --> 00:18:27,560 Speaker 1: so that was up front, before work was done, in 296 00:18:28,160 --> 00:18:30,679 Speaker 1: upon completion, and that's still to date. Is one of 297 00:18:30,680 --> 00:18:35,480 Speaker 1: the most common preferences UM for both talent and clients. 298 00:18:35,520 --> 00:18:37,919 Speaker 1: And so I think building out workflow tools and then 299 00:18:37,920 --> 00:18:40,720 Speaker 1: there are certain workflow tools that we've decided not to 300 00:18:40,760 --> 00:18:42,880 Speaker 1: build for because we don't want to take away from 301 00:18:42,920 --> 00:18:45,720 Speaker 1: the work. So for example, we've got to chat function 302 00:18:45,960 --> 00:18:49,960 Speaker 1: on platform. UM, we didn't want to build a Slack 303 00:18:50,040 --> 00:18:53,960 Speaker 1: integration or like, we don't necessarily want to take people 304 00:18:54,000 --> 00:18:56,600 Speaker 1: away from Zoom or Slack or Gmail or how they're 305 00:18:56,600 --> 00:19:01,159 Speaker 1: getting work done. We just want to help them on 306 00:19:01,200 --> 00:19:04,440 Speaker 1: the administrative side, which exactly again it takes like eighty 307 00:19:04,480 --> 00:19:07,720 Speaker 1: percent of the time. When I first started consulting, I 308 00:19:07,760 --> 00:19:11,160 Speaker 1: stayed up almost every night untill two a m. Nine 309 00:19:11,200 --> 00:19:14,240 Speaker 1: to two a m. Was actually my billing, figuring out 310 00:19:14,240 --> 00:19:16,960 Speaker 1: my invoicing system. What was I going to use? Was 311 00:19:17,000 --> 00:19:18,280 Speaker 1: I going to use the free service? Was I going 312 00:19:18,320 --> 00:19:20,360 Speaker 1: to use a paid service? Figuring it out? I mean 313 00:19:20,400 --> 00:19:23,640 Speaker 1: it was like it was like, I mean truly starting 314 00:19:23,960 --> 00:19:28,440 Speaker 1: over right, Yeah, which seems like an opportunity, by the way, 315 00:19:28,600 --> 00:19:32,160 Speaker 1: from a tech product standpoint, to develop this solo preneurs 316 00:19:32,200 --> 00:19:34,320 Speaker 1: starter pack like that. Everything you're just saying the amount 317 00:19:34,320 --> 00:19:37,080 Speaker 1: of time time is money. Yeah, it's a ton of money. 318 00:19:37,200 --> 00:19:40,199 Speaker 1: And I think talent like you. As a consultant, there 319 00:19:40,240 --> 00:19:42,359 Speaker 1: are two things to figure out. One is getting new 320 00:19:42,400 --> 00:19:46,040 Speaker 1: business and then secondarily is bringing people on. And so 321 00:19:46,119 --> 00:19:48,640 Speaker 1: that's something that on platform we do as well. And 322 00:19:48,760 --> 00:19:52,840 Speaker 1: one of my favorite examples is we've got this phenomenal 323 00:19:53,440 --> 00:19:57,800 Speaker 1: fintech uh PR guy on the platform and his business 324 00:19:57,880 --> 00:20:01,240 Speaker 1: is completely changed. He's just high at his sixth person 325 00:20:02,280 --> 00:20:05,000 Speaker 1: on the platform because he's getting so much work from 326 00:20:05,080 --> 00:20:08,480 Speaker 1: the platform. So creating this three sixty ability to hire 327 00:20:08,560 --> 00:20:11,600 Speaker 1: and get hired, what's your payment? So we take a 328 00:20:11,600 --> 00:20:17,399 Speaker 1: percentageum it starts and essentially the which kind of is 329 00:20:17,440 --> 00:20:20,359 Speaker 1: built in both ways, that from workflow tools on the 330 00:20:20,359 --> 00:20:23,280 Speaker 1: supply side and then also the demand side. Um. But 331 00:20:23,359 --> 00:20:26,560 Speaker 1: the more from a client perspective, the more people you hire, 332 00:20:26,760 --> 00:20:30,159 Speaker 1: the cheaper it gets. And then a big focus of 333 00:20:30,200 --> 00:20:33,760 Speaker 1: ours is on the enterprise side and that kind of 334 00:20:33,800 --> 00:20:35,680 Speaker 1: commission goes out the door and it's more of a 335 00:20:36,200 --> 00:20:39,760 Speaker 1: sas license structure. Yeah, that makes a ton of sense. 336 00:20:40,200 --> 00:20:42,800 Speaker 1: I mean, the amount of money that people are spending 337 00:20:42,920 --> 00:20:48,760 Speaker 1: on recruitment firms and staffing agencies, it becomes really really expensive, 338 00:20:49,359 --> 00:20:52,280 Speaker 1: um for access to this great talent. Just trying to 339 00:20:52,320 --> 00:20:55,399 Speaker 1: make it as accessible as possible. Right knowing that you 340 00:20:55,480 --> 00:20:59,280 Speaker 1: have so much transaction happening on the platform between supply 341 00:20:59,320 --> 00:21:02,879 Speaker 1: and demand inside, are there on the back end data 342 00:21:02,920 --> 00:21:06,520 Speaker 1: points that you're seeing that can really hone in on 343 00:21:06,600 --> 00:21:11,960 Speaker 1: the generalist moving to hyper specialists. So the two biggest 344 00:21:12,000 --> 00:21:16,720 Speaker 1: categories right now that require hyper specialization is fintech and healthcare. 345 00:21:18,119 --> 00:21:21,840 Speaker 1: And it's probably in the last month jobs that we've 346 00:21:21,880 --> 00:21:26,320 Speaker 1: seen which is really really fascinating. We are probably in 347 00:21:26,359 --> 00:21:29,600 Speaker 1: the last two or three weeks have seen I want 348 00:21:29,600 --> 00:21:35,200 Speaker 1: to say sixties of new net new clients in crypto 349 00:21:35,600 --> 00:21:38,920 Speaker 1: n f T spaces and what's really interesting as well. 350 00:21:38,960 --> 00:21:42,240 Speaker 1: And I mean, I know offline we've all spoken a 351 00:21:42,280 --> 00:21:45,560 Speaker 1: lot about education, and I think that so many people 352 00:21:46,280 --> 00:21:49,000 Speaker 1: come to us because they're like, great, we can get 353 00:21:49,320 --> 00:21:52,800 Speaker 1: awesome marketing or awesome PR but a lot of these 354 00:21:53,280 --> 00:21:56,680 Speaker 1: newer companies need education that no, you actually need branding 355 00:21:56,760 --> 00:22:01,320 Speaker 1: and you need a comms message messaging strategy a four yep, 356 00:22:01,480 --> 00:22:03,080 Speaker 1: you need to go and engage in PAER And that 357 00:22:03,240 --> 00:22:06,719 Speaker 1: I think is where it's tough with younger companies as well, 358 00:22:06,760 --> 00:22:09,800 Speaker 1: because we want to help them help themselves, but you 359 00:22:09,840 --> 00:22:11,440 Speaker 1: can't come to us and say, you know, we want 360 00:22:11,440 --> 00:22:14,440 Speaker 1: to spend X on performance if you don't have great 361 00:22:14,440 --> 00:22:18,359 Speaker 1: creative and so I think that's that's challenging with with 362 00:22:18,400 --> 00:22:22,240 Speaker 1: earlier companies that have great budgets, and are you helping 363 00:22:22,440 --> 00:22:26,919 Speaker 1: companies like that evaluate what they need and then matching 364 00:22:27,040 --> 00:22:31,080 Speaker 1: them in some cases versus someone going on the platform 365 00:22:31,119 --> 00:22:33,680 Speaker 1: and saying I really like Laura, I really like Electa, 366 00:22:33,800 --> 00:22:35,760 Speaker 1: I really like their experience, and I think they're a 367 00:22:35,760 --> 00:22:38,960 Speaker 1: fit for what I'm looking for. So we've got a 368 00:22:39,000 --> 00:22:43,040 Speaker 1: great talent team that can help hold hands, but we 369 00:22:43,160 --> 00:22:46,359 Speaker 1: also try to solve it through content and education and 370 00:22:46,359 --> 00:22:48,640 Speaker 1: tools on the platform. I mean, we are a product, 371 00:22:48,920 --> 00:22:51,480 Speaker 1: and so things that we've created, like a budget calculator 372 00:22:51,520 --> 00:22:54,280 Speaker 1: and understanding how much you should be paying for talent 373 00:22:54,320 --> 00:22:56,119 Speaker 1: and what is normal and that kind of like that 374 00:22:56,200 --> 00:22:58,560 Speaker 1: alleviates that conversation that we need to have, and what 375 00:22:58,560 --> 00:23:02,440 Speaker 1: we're trying to do is create products and tools for 376 00:23:02,600 --> 00:23:04,960 Speaker 1: a lot of these younger companies to educate them because 377 00:23:05,000 --> 00:23:07,480 Speaker 1: it's it's hard to educate on a on a case 378 00:23:07,520 --> 00:23:10,160 Speaker 1: by case scenario. But yeah, we want to help where 379 00:23:10,680 --> 00:23:13,680 Speaker 1: we're super passionate about people getting the best outcome possible, 380 00:23:13,720 --> 00:23:17,159 Speaker 1: So where we can we do. I have seen in 381 00:23:17,200 --> 00:23:20,880 Speaker 1: the last six months this massive need for brand, brand 382 00:23:20,920 --> 00:23:26,520 Speaker 1: strategy and big calms brains um on the web three side, 383 00:23:26,800 --> 00:23:29,360 Speaker 1: and I think that a lot of founders and CEOs 384 00:23:29,440 --> 00:23:33,560 Speaker 1: are starting to really understand that they have the need, 385 00:23:33,680 --> 00:23:38,880 Speaker 1: but maybe don't really understand who fits the bill right. 386 00:23:39,400 --> 00:23:42,600 Speaker 1: My least favorite thing that I see is when prospective 387 00:23:42,600 --> 00:23:44,960 Speaker 1: clients come to us and they say, we were just 388 00:23:45,000 --> 00:23:47,320 Speaker 1: with a branding agency for a month, Well we just 389 00:23:47,359 --> 00:23:49,680 Speaker 1: had a publicist for a month, and it's like, well, 390 00:23:49,880 --> 00:23:52,840 Speaker 1: these things take time, and so I think that education 391 00:23:52,960 --> 00:23:58,119 Speaker 1: is is is hard if someone isn't used to this 392 00:23:58,200 --> 00:24:01,320 Speaker 1: industry and a lot of founders and you know, these 393 00:24:01,320 --> 00:24:06,240 Speaker 1: spaces are technical leads exactly, which again is challenging unless 394 00:24:06,280 --> 00:24:08,520 Speaker 1: they've got like marketing needs to sit at the table. 395 00:24:08,960 --> 00:24:11,360 Speaker 1: And I think that that's just a it's just an 396 00:24:11,480 --> 00:24:15,399 Speaker 1: educational piece that people need to understand. I think that 397 00:24:15,440 --> 00:24:19,000 Speaker 1: there's so much talent kind of buried in agencies. Has 398 00:24:19,040 --> 00:24:20,919 Speaker 1: that come up on the agency side, like what are 399 00:24:20,960 --> 00:24:25,359 Speaker 1: conversations with agency leaders? Agencies are some of our biggest clients. 400 00:24:25,440 --> 00:24:28,880 Speaker 1: I think that agencies, more than almost brands right now, 401 00:24:28,920 --> 00:24:31,320 Speaker 1: have been in what we refer to as a bit 402 00:24:31,320 --> 00:24:34,680 Speaker 1: of a talent drought. Um. One of the things that 403 00:24:34,800 --> 00:24:40,160 Speaker 1: we saw during the pandemic obviously was agencies completely downsized teams. 404 00:24:40,200 --> 00:24:44,199 Speaker 1: And yes, to an extent, that's bounced back, UM, but 405 00:24:44,280 --> 00:24:46,400 Speaker 1: I think what we will continue to see is agencies 406 00:24:46,440 --> 00:24:51,199 Speaker 1: will keep leaner teams and upskill when they need to. 407 00:24:51,359 --> 00:24:53,840 Speaker 1: And so you know, agencies use our platform in a 408 00:24:53,880 --> 00:24:56,480 Speaker 1: way that if they know that they're about to win 409 00:24:56,840 --> 00:25:00,960 Speaker 1: automotive business, you can go on and save fifty creative 410 00:25:01,000 --> 00:25:05,040 Speaker 1: directors in automotive or whatever the example is. So I 411 00:25:05,080 --> 00:25:08,320 Speaker 1: think that one of the reasons that agencies like the 412 00:25:08,359 --> 00:25:13,520 Speaker 1: platform is this unified transparency into understanding everyone that they 413 00:25:13,520 --> 00:25:17,359 Speaker 1: potentially could bring on or create a team. I think 414 00:25:17,440 --> 00:25:20,720 Speaker 1: one of the things that's interesting with agencies as well, 415 00:25:20,760 --> 00:25:23,879 Speaker 1: and this is a segue into our second product Operator, 416 00:25:24,000 --> 00:25:28,720 Speaker 1: but there is this need for not necessarily like three 417 00:25:28,800 --> 00:25:31,600 Speaker 1: or six or twelve month fractional work, but an hour 418 00:25:31,760 --> 00:25:36,040 Speaker 1: or a day of advisory for particular industries and so 419 00:25:36,640 --> 00:25:39,639 Speaker 1: um we saw a lot of agencies come to the 420 00:25:39,640 --> 00:25:42,760 Speaker 1: platform and saying, you know, we're pitching on a beverage client, 421 00:25:42,800 --> 00:25:45,880 Speaker 1: we need to speak to a beverage expert. Um and 422 00:25:45,920 --> 00:25:49,439 Speaker 1: that kind of is why we launched our Expert Network 423 00:25:49,480 --> 00:25:54,080 Speaker 1: Operator to give access to these thought leaders that can 424 00:25:54,160 --> 00:25:58,080 Speaker 1: really help and advise. We launched it with leading cmos 425 00:25:58,119 --> 00:26:01,720 Speaker 1: and agency leads and heads of d I and content leaders. 426 00:26:01,760 --> 00:26:05,439 Speaker 1: But the demand that we're seeing extends well beyond marketing, 427 00:26:05,480 --> 00:26:07,639 Speaker 1: and it's how people think about marketing. So it's you know, 428 00:26:08,080 --> 00:26:13,280 Speaker 1: it's psychologists, it's domain experts in the most interesting fields. 429 00:26:13,880 --> 00:26:16,840 Speaker 1: You know, it's really interesting and here come up often 430 00:26:17,640 --> 00:26:23,119 Speaker 1: the t shape skill set. Knowing a little bit about everything, 431 00:26:23,200 --> 00:26:27,320 Speaker 1: but really going deep on a specific subject matter. I'm 432 00:26:27,320 --> 00:26:29,359 Speaker 1: just curious to know both of you. Do you consider 433 00:26:29,400 --> 00:26:33,040 Speaker 1: yourself specialist or generalists? I think when I was in 434 00:26:33,119 --> 00:26:36,359 Speaker 1: a job when I was at Natural Archetypes before that 435 00:26:36,520 --> 00:26:41,199 Speaker 1: or Westfield, I was a specialist. And then being a 436 00:26:41,280 --> 00:26:43,760 Speaker 1: founder of an eighteen month old company where I am 437 00:26:44,000 --> 00:26:50,000 Speaker 1: HR and legal and sales and marketing, I'm a generalist, Alexa, 438 00:26:50,080 --> 00:26:52,720 Speaker 1: what are you? I mean, I'm t shaped going deep 439 00:26:52,760 --> 00:26:55,960 Speaker 1: in many areas, um, which is actually built up my 440 00:26:56,640 --> 00:26:59,160 Speaker 1: What I would say is a very strong generalist skill 441 00:26:59,200 --> 00:27:03,520 Speaker 1: set around classic marketing, right, marketing that creates value, that 442 00:27:03,760 --> 00:27:08,040 Speaker 1: creates products. Right. Well, what about you, Laura, Yeah, definitely 443 00:27:08,040 --> 00:27:10,520 Speaker 1: a t I find though the vertical portion of the 444 00:27:10,520 --> 00:27:15,760 Speaker 1: tea having to become more splintered. Um. The media landscape 445 00:27:15,880 --> 00:27:19,760 Speaker 1: is just evolving so rapidly. You can no longer just 446 00:27:19,880 --> 00:27:22,719 Speaker 1: be the best negotiator, buyer, etcetera, and so forth. You 447 00:27:22,760 --> 00:27:27,959 Speaker 1: really have to, I believe, understand new business models. I'm 448 00:27:28,000 --> 00:27:30,080 Speaker 1: fascinated with the thought of thinking about my first media 449 00:27:30,119 --> 00:27:32,560 Speaker 1: by through crypto, like what is that going to look like? 450 00:27:32,600 --> 00:27:35,119 Speaker 1: What does the infrastructure have to entail? Like all of 451 00:27:35,160 --> 00:27:37,240 Speaker 1: these things, So I think the t is getting splintered. 452 00:27:37,720 --> 00:27:41,480 Speaker 1: But I find um, in order to stay hyper competitive 453 00:27:42,119 --> 00:27:47,800 Speaker 1: in the marketing arena, you're horizontal is being pushed to 454 00:27:47,920 --> 00:27:53,120 Speaker 1: limits that I never thought possible. So hyper specialist, generalist, generalist, 455 00:27:53,160 --> 00:27:57,520 Speaker 1: hyper specialists. Depending on the day, I suppose capital capital 456 00:27:57,560 --> 00:28:02,040 Speaker 1: t all. The talus is an underlined yes. So speaking 457 00:28:02,080 --> 00:28:04,720 Speaker 1: of capital T let's talk about capital P How do 458 00:28:04,800 --> 00:28:10,919 Speaker 1: people join and get involved with publicist and how are 459 00:28:10,920 --> 00:28:14,720 Speaker 1: you also thinking about operator and vetting folks for operator. 460 00:28:15,240 --> 00:28:19,200 Speaker 1: Let's start with operator, because that is that's a really 461 00:28:19,280 --> 00:28:22,680 Speaker 1: highly curated group of people. It's word of mouth. We 462 00:28:22,760 --> 00:28:26,280 Speaker 1: still interview everyone. It started. We launched with two hundred 463 00:28:26,280 --> 00:28:30,280 Speaker 1: and fifty of you know, the leading marketers in the US, 464 00:28:30,359 --> 00:28:34,200 Speaker 1: and you know there's will be on the platform soon enough. 465 00:28:34,800 --> 00:28:37,160 Speaker 1: I know, I know. And we we did actually just 466 00:28:37,280 --> 00:28:40,520 Speaker 1: launch the ability to donate to charity, which is something 467 00:28:40,520 --> 00:28:42,680 Speaker 1: we're really excited about. And I know that that's something 468 00:28:42,680 --> 00:28:45,959 Speaker 1: that you both wanted to be involved on. So that's awesome. Um, 469 00:28:46,080 --> 00:28:48,719 Speaker 1: but so many also passed at Landia guests from like 470 00:28:49,400 --> 00:28:53,120 Speaker 1: Cindy Gallup to Nancy Hill, to Andrew Essex to Kim Marie. 471 00:28:53,160 --> 00:28:56,880 Speaker 1: It's just we're just going through the aad Landia episodes. 472 00:28:58,480 --> 00:29:01,400 Speaker 1: That should be an automatic menas is a pipe. Have 473 00:29:01,480 --> 00:29:05,480 Speaker 1: you been on Atlantia? I love that. We'll give everyone 474 00:29:05,480 --> 00:29:10,200 Speaker 1: a special code. Essentially, we tried to again go vertically, 475 00:29:10,240 --> 00:29:13,800 Speaker 1: so understand do we have enough people in healthcare? Do 476 00:29:13,840 --> 00:29:15,920 Speaker 1: we have enough people in consumer? Do we have enough 477 00:29:15,920 --> 00:29:19,040 Speaker 1: people in fintech? Whatever it was? And so that was 478 00:29:19,120 --> 00:29:21,680 Speaker 1: very much the rationale to begin with. And the way 479 00:29:21,720 --> 00:29:25,200 Speaker 1: Operator works is it's you're able to go on and 480 00:29:26,000 --> 00:29:29,880 Speaker 1: understand that the Atlantia team are available on Friday for 481 00:29:30,240 --> 00:29:33,360 Speaker 1: at four pm and their rate is X hundred dollars 482 00:29:33,360 --> 00:29:35,360 Speaker 1: an hour and they're either giving this to charity or 483 00:29:35,400 --> 00:29:38,360 Speaker 1: they're not. We ask people, you know, what is this 484 00:29:38,440 --> 00:29:40,719 Speaker 1: meeting about? What are you looking to get out of it? 485 00:29:40,760 --> 00:29:45,120 Speaker 1: And so it's really trying to again create access to 486 00:29:45,160 --> 00:29:48,920 Speaker 1: thought leaders that have been pretty inaccessible to date. And 487 00:29:48,960 --> 00:29:52,840 Speaker 1: so we will continue to keep Operator as a really 488 00:29:52,920 --> 00:29:57,440 Speaker 1: high level group of these thought leaders and will expand 489 00:29:57,440 --> 00:30:00,360 Speaker 1: over time. But again, if an agency says to us 490 00:30:00,400 --> 00:30:03,520 Speaker 1: we need five psychologists on X, will go and find 491 00:30:03,520 --> 00:30:05,520 Speaker 1: them and then on board them to the platform. With 492 00:30:05,600 --> 00:30:09,320 Speaker 1: publicist publicists is much more of a network it's much 493 00:30:09,360 --> 00:30:13,200 Speaker 1: more mass Um. It's you go onto the platform, you apply, 494 00:30:13,440 --> 00:30:16,840 Speaker 1: it's super super simple, and then from there, um we 495 00:30:17,000 --> 00:30:20,520 Speaker 1: let people to the platform. So, Laura, what does the 496 00:30:20,560 --> 00:30:24,000 Speaker 1: next year look like for you? How are you growing? 497 00:30:24,080 --> 00:30:27,400 Speaker 1: Where are you going? So the big focus of two 498 00:30:27,680 --> 00:30:31,040 Speaker 1: is this enterprise solution. So what we've really figured it 499 00:30:31,080 --> 00:30:33,720 Speaker 1: in the last eighteen months is, you know, bigger, the 500 00:30:34,040 --> 00:30:37,080 Speaker 1: bigger the company, bigger the problem, um, and so really 501 00:30:37,120 --> 00:30:42,240 Speaker 1: excited to expand our enterprise offering. UM. We're hiring some 502 00:30:42,480 --> 00:30:48,120 Speaker 1: really really smart generalist specialist unicorns everything on pretty much 503 00:30:48,160 --> 00:30:51,480 Speaker 1: every function of the business, which is exciting, and then 504 00:30:51,960 --> 00:30:55,920 Speaker 1: um expanding into some very exciting markets as well, like 505 00:30:56,120 --> 00:31:01,000 Speaker 1: geographical geographical markets. Okay, cool, very cool. Yeah, Well, we're 506 00:31:01,000 --> 00:31:04,600 Speaker 1: excited to see all things publicists, operator and beyond in 507 00:31:04,640 --> 00:31:06,680 Speaker 1: twenty two. But you know, before we go, we have 508 00:31:06,800 --> 00:31:11,080 Speaker 1: to play our game bye bye bye. In twenty two, 509 00:31:11,120 --> 00:31:14,640 Speaker 1: what is Laura saying goodbye to b y E? What 510 00:31:14,680 --> 00:31:17,520 Speaker 1: would you love to buy? Buy and what would you 511 00:31:17,560 --> 00:31:20,120 Speaker 1: like to do yourself that you're not already doing? Although 512 00:31:20,120 --> 00:31:23,040 Speaker 1: we know your plate is very full, b y, let's 513 00:31:23,040 --> 00:31:26,280 Speaker 1: start with b y I, I'd love to do a 514 00:31:26,320 --> 00:31:28,880 Speaker 1: consumer product one day. I just think it's like the 515 00:31:28,920 --> 00:31:33,720 Speaker 1: ability to create something that's physical is just awesome. But 516 00:31:33,960 --> 00:31:37,200 Speaker 1: that's years away because we need to figure out this 517 00:31:37,200 --> 00:31:44,240 Speaker 1: this marketplace first. Um, in terms of what would I buy? Wait, 518 00:31:44,280 --> 00:31:46,600 Speaker 1: go back to that for just one second, though, what's 519 00:31:46,640 --> 00:31:50,040 Speaker 1: the product? Do you know what I like? Twice a 520 00:31:50,120 --> 00:31:52,080 Speaker 1: day I'll come up with something. Yesterday it was like 521 00:31:52,320 --> 00:31:55,160 Speaker 1: tumor tea and then you go on Amazon and there's 522 00:31:55,360 --> 00:31:59,120 Speaker 1: eight million tumeric tape by but something like just a 523 00:31:59,200 --> 00:32:02,440 Speaker 1: consumer it would be amazing. All right, we'll think about 524 00:32:02,440 --> 00:32:06,000 Speaker 1: this with you. Yeah, I'm in all right, yeah, Tumeric 525 00:32:06,000 --> 00:32:09,720 Speaker 1: ta today. It's not vegemite has nothing to do with vegemine. 526 00:32:09,760 --> 00:32:13,360 Speaker 1: I'm sorry x oh you Aussies. Um, I can't handle it, 527 00:32:14,280 --> 00:32:15,719 Speaker 1: I know. But do you want to know an amazing 528 00:32:15,760 --> 00:32:21,920 Speaker 1: thing about vegemite that bonn And actually told me years ago? 529 00:32:22,600 --> 00:32:25,560 Speaker 1: And bow is who I think you're talking? Yeah, exactly. 530 00:32:25,720 --> 00:32:28,480 Speaker 1: Guess how many jars of vegemite they sell every year? 531 00:32:29,080 --> 00:32:33,160 Speaker 1: Like millions, millions it I think for the last like 532 00:32:33,680 --> 00:32:38,520 Speaker 1: a few decades. It's exactly correlated with the population of Australia. 533 00:32:38,600 --> 00:32:40,840 Speaker 1: So I think it's like there's there's this graph and 534 00:32:41,000 --> 00:32:42,880 Speaker 1: five years there were twenty million people in Today they're 535 00:32:42,920 --> 00:32:45,840 Speaker 1: twenty five million people. It is the exact amount of 536 00:32:45,920 --> 00:32:47,760 Speaker 1: humans there are in the country at the one time, 537 00:32:47,760 --> 00:32:50,720 Speaker 1: which I just think it's so interesting. Okay, So what 538 00:32:50,760 --> 00:32:54,080 Speaker 1: are you think goodbye to or what are you buying? 539 00:32:54,760 --> 00:32:56,600 Speaker 1: I mean, in terms of saying goodbye to, there are 540 00:32:56,640 --> 00:32:59,720 Speaker 1: so many things on social media that I'd love to 541 00:32:59,760 --> 00:33:04,440 Speaker 1: say goodbye to, from the vanity metrics to filters. I mean, 542 00:33:05,040 --> 00:33:09,520 Speaker 1: I'm to talk to you about filters for beauty filters. Yeah, 543 00:33:09,600 --> 00:33:12,280 Speaker 1: I think so. I think it would be I just 544 00:33:12,360 --> 00:33:16,920 Speaker 1: think on adolescents and you know, younger generations. It's just 545 00:33:17,080 --> 00:33:21,440 Speaker 1: I'd love to see them go really dangerous. I totally 546 00:33:21,440 --> 00:33:23,200 Speaker 1: agree with that. This is what you would look like 547 00:33:23,240 --> 00:33:25,480 Speaker 1: if your face was perfect filter. Have you seen this? 548 00:33:25,600 --> 00:33:28,640 Speaker 1: I haven't, but that scares me. It's everywhere. It's everywhere. 549 00:33:28,760 --> 00:33:31,360 Speaker 1: Everyone's doing it is great. I did it to my dog. 550 00:33:31,840 --> 00:33:34,520 Speaker 1: Look the same. But um, but I mean, like the 551 00:33:34,560 --> 00:33:36,720 Speaker 1: Instagram filters, I put them on and I'm like, I 552 00:33:36,800 --> 00:33:39,920 Speaker 1: do not look like that. I It's just it's it's 553 00:33:40,000 --> 00:33:44,240 Speaker 1: really scary, and I think in it's like generationally people 554 00:33:44,240 --> 00:33:47,120 Speaker 1: that are growing up with that, right now, it's it 555 00:33:47,280 --> 00:33:50,480 Speaker 1: terrifies me. Okay, And what would you buy? Be you 556 00:33:51,040 --> 00:33:54,160 Speaker 1: why I wish I bought crypto five years ago and bitcoin, 557 00:33:54,360 --> 00:33:59,360 Speaker 1: but you and us both sugar, I'd probably buy an 558 00:33:59,480 --> 00:34:04,760 Speaker 1: education company. Um. I think that there's it's such an 559 00:34:04,760 --> 00:34:08,480 Speaker 1: interesting space. We've got a bunch of clients in education 560 00:34:08,600 --> 00:34:11,160 Speaker 1: right now. But I think it'll be interesting to see 561 00:34:11,719 --> 00:34:17,879 Speaker 1: the necessity of university degrees in ten and twenty years time. 562 00:34:17,920 --> 00:34:22,759 Speaker 1: And I think that in our industry specifically, there's a 563 00:34:22,920 --> 00:34:25,640 Speaker 1: slower education curve to kind of get up to speed 564 00:34:25,680 --> 00:34:28,400 Speaker 1: in terms of, like you know, writing briefs and to 565 00:34:28,480 --> 00:34:31,320 Speaker 1: become that practitioner. So yeah, something to do with education. 566 00:34:31,360 --> 00:34:35,520 Speaker 1: I think. I love that. I'm passionate about that spief too, Laura. 567 00:34:35,640 --> 00:34:39,359 Speaker 1: If people want to follow you, get in touch with you, 568 00:34:39,719 --> 00:34:42,600 Speaker 1: how do they do it? Yeah, my socials at Laura 569 00:34:42,719 --> 00:34:48,120 Speaker 1: Vandenberg and then my email is lv at publicist dot com. 570 00:34:48,160 --> 00:34:52,480 Speaker 1: And there will be no filters on zero filters, so 571 00:34:53,320 --> 00:34:58,040 Speaker 1: zero filters in two Yeah, Laura, thanks for coming by Atlanta. 572 00:34:58,080 --> 00:35:06,560 Speaker 1: Agree to see you. Thanks so much. Fun. I think 573 00:35:06,680 --> 00:35:09,240 Speaker 1: Laura has really hit on a need in the market 574 00:35:09,640 --> 00:35:14,040 Speaker 1: that has been totally overlooked and underserved. At the end 575 00:35:14,040 --> 00:35:16,840 Speaker 1: of the day, here's what's really exciting to me about 576 00:35:17,080 --> 00:35:22,359 Speaker 1: Laura's model. It actually allows more people to start exploring 577 00:35:23,080 --> 00:35:28,399 Speaker 1: fractional advisory types of work, and it takes away that 578 00:35:28,760 --> 00:35:34,439 Speaker 1: massive overhead of time and cost around business development as well. 579 00:35:34,800 --> 00:35:37,359 Speaker 1: That takes time, that takes money, that takes energy. So 580 00:35:37,440 --> 00:35:41,560 Speaker 1: taking that out of the equation gives folks the ability 581 00:35:41,680 --> 00:35:45,480 Speaker 1: to get their talent, get their expertise in use in 582 00:35:45,520 --> 00:35:49,360 Speaker 1: the market almost immediately. So one of the things that 583 00:35:49,480 --> 00:35:51,560 Speaker 1: Laura didn't say in this episode that I think is 584 00:35:51,600 --> 00:35:55,600 Speaker 1: really critical is that the time to actual job signing 585 00:35:55,760 --> 00:36:00,279 Speaker 1: and starting to work, she's cut down significantly. So if 586 00:36:00,280 --> 00:36:03,600 Speaker 1: you compare that to even working with a recruiter, are 587 00:36:03,680 --> 00:36:06,680 Speaker 1: working with like a job's placement company, all of those things, 588 00:36:06,880 --> 00:36:11,080 Speaker 1: she's cut that time down so significantly that you can 589 00:36:11,120 --> 00:36:14,880 Speaker 1: get on the platform and pretty much start working almost immediately. 590 00:36:15,239 --> 00:36:17,560 Speaker 1: You know, Like, as you're talking, I'm thinking about the 591 00:36:17,600 --> 00:36:20,759 Speaker 1: trending of the side hustle and the gig economy over 592 00:36:20,800 --> 00:36:24,719 Speaker 1: the last few years. But what this is implying or 593 00:36:24,760 --> 00:36:28,279 Speaker 1: suggesting is that it will just be the hustle, it 594 00:36:28,360 --> 00:36:32,239 Speaker 1: will just be the economy. There will be more openness 595 00:36:32,600 --> 00:36:36,279 Speaker 1: in what may be formerly known as corporate structures too, 596 00:36:36,360 --> 00:36:40,640 Speaker 1: fractionalized ways of working, and an entire marketplace out there 597 00:36:40,719 --> 00:36:43,480 Speaker 1: that continues to push on how that is shaped, how 598 00:36:43,520 --> 00:36:47,239 Speaker 1: that is governed. If we look at the valuations for 599 00:36:47,520 --> 00:36:51,280 Speaker 1: companies in this space, if we look at the number 600 00:36:51,320 --> 00:36:54,440 Speaker 1: of startups entering it, as we look at more tech 601 00:36:54,800 --> 00:37:01,399 Speaker 1: enabling it, executives in the advertising marketing media space are 602 00:37:01,480 --> 00:37:06,960 Speaker 1: likely going to have to consider how they address and evolved. 603 00:37:07,640 --> 00:37:10,200 Speaker 1: And I think it's really interesting when you start to 604 00:37:10,280 --> 00:37:14,719 Speaker 1: think about the role of the CEO organizational structure. I 605 00:37:14,719 --> 00:37:19,560 Speaker 1: mean the ORG chart. What does an org chart look like? Two? 606 00:37:19,600 --> 00:37:23,560 Speaker 1: We are going to see so much of new learning models, 607 00:37:23,880 --> 00:37:28,040 Speaker 1: new education companies at tech et cetera, and platforms and 608 00:37:28,120 --> 00:37:35,040 Speaker 1: tools around how to start to apply that talent across 609 00:37:35,239 --> 00:37:39,040 Speaker 1: lots of different industries. And so this kind of like 610 00:37:39,239 --> 00:37:42,680 Speaker 1: T shaped person that we talk about will become more 611 00:37:42,719 --> 00:37:46,560 Speaker 1: and more realized. And there may be specialist parts of 612 00:37:46,600 --> 00:37:51,840 Speaker 1: it and generalist expertise across many many areas. And that 613 00:37:52,120 --> 00:37:55,120 Speaker 1: to me isn't one of the most exciting things that 614 00:37:55,160 --> 00:37:58,520 Speaker 1: I think we're going to see this year. Two. Here 615 00:37:58,560 --> 00:38:02,040 Speaker 1: we go, Laura hit it with a list of all 616 00:38:02,080 --> 00:38:03,680 Speaker 1: of our friends and family at I Heart who have 617 00:38:03,760 --> 00:38:06,160 Speaker 1: been so good to us and helped us get back 618 00:38:06,239 --> 00:38:10,560 Speaker 1: on air. Big thank you to Bob Coronell, Carter, Andy, Eric, Gail, 619 00:38:10,760 --> 00:38:13,719 Speaker 1: Val Michael Genn. We appreciate you. Thank you so much 620 00:38:13,760 --> 00:38:16,240 Speaker 1: for this opportunity. We'll see you in two weeks.