WEBVTT - Study Hall: MENTAL HEALTH & BUSINESS 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer. Speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod Katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:58.560 --> 0:01:01.920 David is interesting. That's how use an arrepreneur. And he 0:01:02.000 --> 0:01:06.280 has a company called Inception, which is actually a mental wellness. 0:01:06.400 --> 0:01:08.959 It's a variety of different things. It's an actual a 0:01:08.959 --> 0:01:14.360 physical facility and it actually just reading it. I'll let 0:01:14.440 --> 0:01:17.280 him explain it better than I can, but it attacks it. 0:01:17.360 --> 0:01:20.000 I don't want to say attack. It approaches mental health 0:01:20.040 --> 0:01:21.160 from a whole different standpoint. 0:01:21.360 --> 0:01:22.959 I like to call it, and maybe you can take 0:01:23.120 --> 0:01:26.240 Maybe you guys call it just a sent a wellness enterprise. 0:01:27.959 --> 0:01:29.839 Well we call it the first mental health gym. 0:01:30.160 --> 0:01:30.840 Mental health gym. 0:01:30.920 --> 0:01:33.080 Yeah, that's that's something that so let's start right there, 0:01:33.080 --> 0:01:36.280 because that's that really caught my attention because usually it's 0:01:36.280 --> 0:01:40.520 a mental health clinic, mental health facility, even like a 0:01:40.560 --> 0:01:43.120 mental hospital. Right, I've never heard of it a mental gym. 0:01:43.160 --> 0:01:45.480 You think of gym. You think of like exercise and 0:01:45.520 --> 0:01:47.840 working out, physical gym. So it was interesting when you 0:01:47.880 --> 0:01:51.880 said mental health gym. So what does that mean? What's 0:01:51.880 --> 0:01:54.480 a mental health gym? 0:01:54.600 --> 0:01:56.800 Well, the reason why I came up with a term 0:01:56.880 --> 0:01:59.240 mental health gym is because I want to normalize the 0:01:59.360 --> 0:02:04.800 actual process for everyday people to come in and take 0:02:04.840 --> 0:02:07.560 care of their The number one thing we have is 0:02:07.600 --> 0:02:12.200 our mind, right, but there's nothing for just the everyday 0:02:12.240 --> 0:02:14.600 average person. When we talk about mental health, we always 0:02:14.639 --> 0:02:18.360 talk about, you know, the aunt who's schizophrenic or something 0:02:18.440 --> 0:02:21.240 like that. We go to this very extreme, but we 0:02:21.280 --> 0:02:24.520 don't understand that seventy to ninety percent of doctor's business 0:02:24.560 --> 0:02:27.640 or do to stress related illnesses. So all of your 0:02:28.040 --> 0:02:32.440 issues that's happening right now is based on stress and anxiety, 0:02:32.440 --> 0:02:35.840 and well stress anxiety is just a symptom of stress, 0:02:35.880 --> 0:02:40.600 but stress and trauma. So I wanted to create something 0:02:41.360 --> 0:02:43.679 and my first business, you know, kind of going back 0:02:43.680 --> 0:02:47.760 in two thousand and seven, because I personally suffer from anxiety, depression, 0:02:47.840 --> 0:02:52.720 and panic attacks. And from that standpoint, I was personally 0:02:52.720 --> 0:02:55.840 looking for something to help me overcome what I was 0:02:55.919 --> 0:02:59.320 dealing with. But at that time, there's only two resources 0:02:59.400 --> 0:03:00.600 really avail to us. 0:03:00.639 --> 0:03:04.480 Typically is talk therapy and the other as medication. 0:03:05.560 --> 0:03:08.440 And that's when I first I found my first technology 0:03:08.480 --> 0:03:12.440 that we use called brainwave optimization brain training is the 0:03:12.520 --> 0:03:15.480 other term for it, and that helped me overcome my 0:03:15.520 --> 0:03:19.880 anxiety by fifty percent just in one day. Pharmacology can't 0:03:19.880 --> 0:03:21.920 even get those types of results. And this is all 0:03:22.120 --> 0:03:27.200 alternative based technology is not considered in the mental or 0:03:27.240 --> 0:03:32.200 the medical field. So in discovering that technology and having 0:03:32.200 --> 0:03:34.880 that experience for myself that me and my dad brought 0:03:34.960 --> 0:03:37.200 that technology which first ones to bring it back to 0:03:37.280 --> 0:03:41.400 Michigan and we first started was called Neurofitness Center. So 0:03:41.520 --> 0:03:44.520 really the mental health gym is just an extension of 0:03:44.640 --> 0:03:47.360 that foundation that we started in two thousand and seven. 0:03:47.840 --> 0:03:50.000 And so Inception is just it was a name and 0:03:50.040 --> 0:03:53.600 it's like, well I need to put a title to 0:03:53.720 --> 0:03:57.240 it to call the people to understand that, Hey, you 0:03:57.280 --> 0:04:00.680 go to the physical gym to reduce something for your 0:04:00.680 --> 0:04:00.960 in there. 0:04:01.320 --> 0:04:03.640 Innsell, I think you said something something brilliant. You said. 0:04:03.680 --> 0:04:06.080 A lot of people across the country, they look at 0:04:06.120 --> 0:04:08.160 gyms opening up, right, and a lot of people work 0:04:08.880 --> 0:04:11.640 on the outside appearance, but they forget about the inside appearance. 0:04:11.920 --> 0:04:13.520 And it really just means that there's a lack of 0:04:13.520 --> 0:04:16.120 something inside that makes you want to have the outside 0:04:16.640 --> 0:04:19.840 devalidated more than it should be. When you took that 0:04:19.920 --> 0:04:24.039 into mind right and creating Inception and thought about the 0:04:24.120 --> 0:04:27.640 brain training, how what took the technicque where'd you get 0:04:27.640 --> 0:04:31.360 this from? Because you didn't initially study science, right, No, 0:04:32.480 --> 0:04:32.920 my back. 0:04:33.240 --> 0:04:35.200 My background is and information technology. 0:04:35.320 --> 0:04:39.720 So but the brain is really like like the Internet, 0:04:39.920 --> 0:04:42.560 and the universes, like the Internet, they all mimic each other. 0:04:42.880 --> 0:04:46.359 So so I kind of understood networks, and I understood 0:04:46.440 --> 0:04:51.280 that I understood neuroplasticity and neuro's plasticity is the idea 0:04:51.360 --> 0:04:53.680 that your brain can actually change itself. 0:04:54.000 --> 0:04:56.080 Because growing up we taught we were taught that. 0:04:56.800 --> 0:04:59.120 We all probably heard it you can't teach an old 0:04:59.160 --> 0:05:02.799 dog new trick. Well, that really conditioned us to understand 0:05:02.839 --> 0:05:06.599 that once something was said, you're pretty much stuck with 0:05:06.640 --> 0:05:08.920 that pattern, there's nothing you can do about it. That's 0:05:09.000 --> 0:05:14.120 always been the conversation. But that's not true. Your brain 0:05:14.240 --> 0:05:18.240 is constantly changing and developing. The problem is we continue 0:05:18.279 --> 0:05:20.920 to do the same pattern so we get the same results. 0:05:21.000 --> 0:05:24.360 Right. So, yeah, we. 0:05:24.440 --> 0:05:27.120 Found that technology, and I found it out of Arizona, 0:05:27.640 --> 0:05:30.000 and it's just some amazing people out here that's been 0:05:30.000 --> 0:05:32.159 doing amazing things in the alternative world. 0:05:32.240 --> 0:05:34.040 But you never hear about it because. 0:05:34.560 --> 0:05:40.120 It's not in mainstream medical society. So I was really 0:05:40.160 --> 0:05:43.040 kind of like on a customer out as an outlier 0:05:43.080 --> 0:05:46.400 out here with these people in the alternative world and looked. 0:05:46.160 --> 0:05:47.360 At it in a specific way. 0:05:47.920 --> 0:05:50.840 But now you fast forward thirteen years later, you hear 0:05:51.200 --> 0:05:53.760 everybody know who doctor s Aby was. I knew who 0:05:53.760 --> 0:05:55.960 doctor s Aby was thirteen years ago, but you didn't 0:05:56.000 --> 0:05:59.440 hear that story because that story was suppressed because look, 0:05:59.480 --> 0:06:03.120 it's money and sickness, not necessarily in being well. 0:06:03.839 --> 0:06:05.720 So can we talk about your journey as far as 0:06:05.720 --> 0:06:09.800 so two thousand and five, you you suffered from severe anxiety, 0:06:09.880 --> 0:06:12.040 panic attacks, depression, and insomnia. 0:06:12.160 --> 0:06:16.719 Right, So where did that just happen overnight? 0:06:16.839 --> 0:06:18.560 Or was that something that you always kind of struggle 0:06:18.640 --> 0:06:20.200 with and just kind of got worse as you became 0:06:20.279 --> 0:06:22.640 older or yeah. 0:06:22.400 --> 0:06:23.719 So kind of like both. 0:06:23.800 --> 0:06:26.159 I always try to take people and the understand the 0:06:26.200 --> 0:06:29.839 trauma paradigm and understanding that we've all experienced trauma in 0:06:29.839 --> 0:06:33.160 our lives. The problem is when we talk about trauma, 0:06:33.240 --> 0:06:35.200 we always think about it from a you know, someone 0:06:35.279 --> 0:06:37.320 was in a car accident and somebody was raped or 0:06:37.360 --> 0:06:40.680 something like that. But trauma is anything that's overwhelming to 0:06:40.720 --> 0:06:43.440 your nervous system. You could have been, you know, coming 0:06:43.480 --> 0:06:46.240 down and slide as a kid and then your dad 0:06:46.320 --> 0:06:48.279 or your mom forgot to catch you and you fail, 0:06:48.720 --> 0:06:51.200 and all of a sudden you're traumatized by that. So 0:06:51.640 --> 0:06:55.320 it can take very small instances that can overwhelm your system, 0:06:55.600 --> 0:06:58.040 you know, depending on how your system sees a threat. 0:06:58.560 --> 0:07:01.040 So you take a look at tell people they say 0:07:01.080 --> 0:07:02.839 what happened to you? I say, well, I was born 0:07:03.320 --> 0:07:06.440 the moment you're born, you're a trauma clock starts ticking, 0:07:06.520 --> 0:07:10.320 you start to you know, experience world in an unsafe way, 0:07:10.480 --> 0:07:14.080 and anytime your brain feels unsafe, it's going to go 0:07:14.120 --> 0:07:18.120 into the fight, flight freeze response to protect you. So 0:07:18.200 --> 0:07:20.560 that's all trauma is. Trauma is is nothing but a 0:07:20.600 --> 0:07:24.240 defense mechanism based on lack of safety. So I've had, 0:07:24.360 --> 0:07:27.080 you know, you go into school. We all at one 0:07:27.120 --> 0:07:29.480 point in time either we were bullied at school or 0:07:29.520 --> 0:07:33.320 we were to bully, and those two things stem from, 0:07:33.680 --> 0:07:37.400 you know, a lack of safety. Right, so going to school, 0:07:37.480 --> 0:07:39.920 you know, you have instances of school and then growing up, 0:07:39.960 --> 0:07:42.600 I was in a couple of car accidents and really 0:07:42.880 --> 0:07:45.080 is no one event for me that took me to 0:07:45.160 --> 0:07:48.600 that one place. It just was accumulation of everything to 0:07:48.640 --> 0:07:51.640 the point where now my system can no longer adapt 0:07:51.840 --> 0:07:54.600 and now I'm having panic attacks and anxiety and depression. 0:07:55.120 --> 0:07:57.520 But when people come to me and they say they 0:07:57.560 --> 0:08:02.040 have these symptoms, always go back, Okay, what happened before? 0:08:02.400 --> 0:08:05.480 What happened when you start getting these symptoms, and it's 0:08:05.520 --> 0:08:07.679 all you can trace it back to that trauma. 0:08:08.840 --> 0:08:11.560 So you spoke about as far as a technique I 0:08:11.560 --> 0:08:15.000 forget what it's called, but it's the brain. 0:08:15.160 --> 0:08:18.200 It's altered. Yeah, yeah, is what exactly is that? 0:08:18.680 --> 0:08:23.160 So brain training is a computer software is the technical 0:08:23.280 --> 0:08:24.800 term is called neuro feedback. 0:08:24.880 --> 0:08:27.280 Neuro feedback have been around for thirty years. 0:08:27.760 --> 0:08:31.560 So back to that trauma concept where your brain is 0:08:31.600 --> 0:08:35.000 going to go into a state of defense based. 0:08:34.679 --> 0:08:37.280 On what you're up against, right, and it's going. 0:08:37.240 --> 0:08:39.600 To protect you. Now, this is all instinctual. It has 0:08:39.640 --> 0:08:42.760 nothing to do with you. You know, your brain is 0:08:42.800 --> 0:08:44.640 going to react, just like if it starts to get 0:08:44.640 --> 0:08:47.920 warm in this room, in your room, you may start 0:08:47.960 --> 0:08:51.320 to sweat, but you didn't turn the sweat glands all right, like, 0:08:51.360 --> 0:08:52.320 so your body, your. 0:08:52.240 --> 0:08:54.720 Body is hardwired and coded to protect you. 0:08:55.840 --> 0:08:58.920 So but after the event is over, after the stressful 0:08:58.960 --> 0:09:02.079 traumatic event is over, where your brain becomes locked down 0:09:02.120 --> 0:09:05.080 in that pattern, still protecting you from stuff that happened 0:09:05.120 --> 0:09:09.320 years ago. So the neuro feedback is allowing your brain 0:09:09.840 --> 0:09:12.280 is we're placing sensors on the scalp and it's all 0:09:12.360 --> 0:09:15.840 read only. It's not electroshock therapy, so there's no juice 0:09:15.880 --> 0:09:17.320 going into the sensors. 0:09:17.760 --> 0:09:19.280 So it's picking up the brainwave of. 0:09:19.240 --> 0:09:23.079 Activity in real time sends it to the computer software, 0:09:23.480 --> 0:09:26.160 and the computer software it begins to send back these 0:09:26.240 --> 0:09:29.000 this information to the brain. Where you listen to you 0:09:29.120 --> 0:09:32.320 listening to music and there's these skips, pauses and interrupts 0:09:32.320 --> 0:09:35.360 in the music. And what that is those skips, pauses 0:09:35.360 --> 0:09:38.680 and interrupts is when your brain is going into these 0:09:38.720 --> 0:09:41.640 patterns of like what I spoke about before, of stress 0:09:41.720 --> 0:09:44.640 and trauma, and the brain becomes aware of itself. 0:09:45.360 --> 0:09:47.200 So if I say, hey, you got something on your 0:09:47.200 --> 0:09:48.960 face right here, what do you do? 0:09:49.080 --> 0:09:50.920 You're going to go and try to get it off 0:09:50.960 --> 0:09:53.920 your face because you want to be optimal. Well, the 0:09:54.000 --> 0:09:56.400 same thing happens to the brain when it's able to 0:09:56.440 --> 0:09:59.720 observe itself. So the brain training is really it's acting 0:09:59.760 --> 0:10:02.880 as a mirror so the brain can see itself and 0:10:02.960 --> 0:10:06.840 the brain can change itself. The brain changes itself by 0:10:06.880 --> 0:10:11.960 moving from a state of anxiety, stress, trauma to a 0:10:12.000 --> 0:10:16.320 state of relaxation because now the brain recognizes, hey, the 0:10:16.360 --> 0:10:17.040 threat is gone. 0:10:17.120 --> 0:10:18.559 It's not even in front of us anymore. 0:10:18.559 --> 0:10:21.160 Why are we still acting as if that threat is 0:10:21.200 --> 0:10:24.120 still present. So we have clients will come in and 0:10:24.160 --> 0:10:26.680 they'll do you know, brain training in one session and 0:10:26.679 --> 0:10:30.160 they'll end up in tears. Why is it because now 0:10:30.160 --> 0:10:32.600 the brain finding let go of everything that was hold 0:10:32.640 --> 0:10:35.320 on to and the body is now going to a 0:10:35.360 --> 0:10:38.360 relaxed state and that the emotions have the surface. 0:10:40.280 --> 0:10:43.200 Okay, So as far as you know, turn it into 0:10:43.240 --> 0:10:46.360 an actual business, right because you decided to try not 0:10:46.400 --> 0:10:49.280 only help people, would actually build out a whole brand 0:10:49.320 --> 0:10:52.000 about it. What was the deciding fact then? How did 0:10:52.000 --> 0:10:53.520 that come about it? As far as all right, so 0:10:54.080 --> 0:10:57.280 you you had some issues and then you actually seek 0:10:57.320 --> 0:11:00.720 help yourself and it worked out for you. And now 0:11:00.920 --> 0:11:02.839 you actually want to turn that into something where you're 0:11:02.840 --> 0:11:06.480 helping other people, Like what's the process into actually incorporating 0:11:06.520 --> 0:11:08.599 it and actually making it something that you want to 0:11:08.600 --> 0:11:09.480 make it to enterprise? 0:11:10.240 --> 0:11:13.559 So when we created the first business neuro fitness center, 0:11:14.320 --> 0:11:16.760 you know, we were using that technology. So we became 0:11:16.840 --> 0:11:20.640 affiliates of that technology and again we brought that back 0:11:20.679 --> 0:11:22.280 here and was the first ones and we only had 0:11:22.400 --> 0:11:23.679 one one. 0:11:23.559 --> 0:11:24.760 Technology at that time. 0:11:24.840 --> 0:11:28.079 And when we were out in Arizona, me and my dad, 0:11:28.280 --> 0:11:30.160 we saw all these people come in. 0:11:30.679 --> 0:11:33.160 None of us when I mean us, none of none 0:11:33.160 --> 0:11:33.280 of them. 0:11:33.400 --> 0:11:36.320 No black people was there other than the fed Ex 0:11:36.360 --> 0:11:38.880 guy delivering stuff. Right, So me and my dad the 0:11:38.960 --> 0:11:41.160 only people there, and we're seeing people come in through 0:11:41.200 --> 0:11:43.040 like lunch breaks and things of that nature. 0:11:43.840 --> 0:11:44.960 And we started. 0:11:44.640 --> 0:11:47.280 Talking to a lot of them and the results that 0:11:47.320 --> 0:11:50.319 they were getting was amazing, and it was it was 0:11:50.400 --> 0:11:53.160 like our results. So we felt like this is this 0:11:53.240 --> 0:11:55.400 is something that people really needed. 0:11:56.760 --> 0:12:00.079 But we were really naive because we thought. 0:12:00.080 --> 0:12:02.720 As you know, just me and my dad, we're thinking 0:12:02.800 --> 0:12:05.400 as entrepreneurs and thinking, oh, this could really help people 0:12:05.440 --> 0:12:08.200 and people would want it, but people didn't really want it. 0:12:09.120 --> 0:12:11.719 That was that was my next thing. 0:12:11.720 --> 0:12:14.200 It was like, there's a stigma, especially in our community, 0:12:14.200 --> 0:12:16.280 around mental health. It's not something we want to talk about, 0:12:16.520 --> 0:12:18.839 like like you said, it's like, oh that's my that's 0:12:18.840 --> 0:12:20.920 my uncle who lives in that room, and don't mess 0:12:20.960 --> 0:12:23.520 with them. And how did you how did you get 0:12:23.520 --> 0:12:26.400 around that stigma and combat that when you were going 0:12:26.440 --> 0:12:27.080 on this journey. 0:12:29.200 --> 0:12:32.120 You know, honestly, I didn't even I didn't even recognize 0:12:32.120 --> 0:12:32.640 the stigma. 0:12:33.440 --> 0:12:35.520 I just knew that I had an issue. I was 0:12:35.600 --> 0:12:36.319 an entrepreneur. 0:12:36.440 --> 0:12:38.160 I got a tool to help me, and I was 0:12:38.160 --> 0:12:41.480 helping other people and we had clients coming in, So 0:12:41.559 --> 0:12:44.080 I never really looked at it as a as an issue, 0:12:45.559 --> 0:12:48.720 but along the way I started recognizing that when we 0:12:48.800 --> 0:12:51.520 even just offered it free to our family, like, they 0:12:51.559 --> 0:12:55.560 wouldn't even come in. So it's like, what's what's wrong? 0:12:55.600 --> 0:12:57.959 Why don't why don't you come in? And it's not 0:12:58.040 --> 0:13:02.000 just that it was a stigma. It's because people have 0:13:02.080 --> 0:13:07.920 an association to their pain, where you know, an unfamiliar. 0:13:07.240 --> 0:13:09.920 Gain is greater than a familiar. 0:13:10.960 --> 0:13:13.400 You know gain, So a familiar pain is greater than 0:13:13.440 --> 0:13:15.720 unfamiliar gain. So people will want to stay in that 0:13:15.760 --> 0:13:19.559 pattern because like, well, I know this pain and I 0:13:19.600 --> 0:13:21.880 don't know what's on the other side of this, but 0:13:21.960 --> 0:13:24.560 I'm familiar with this, so I'd rather stay in this pattern. 0:13:24.640 --> 0:13:27.840 That is a psychological term that's out there. It's it's 0:13:27.920 --> 0:13:31.400 secondary gain. They actually receive something from staying in the 0:13:31.400 --> 0:13:32.320 states that they're in. 0:13:32.640 --> 0:13:36.600 You'll see people who will constantly complain about having all these. 0:13:36.400 --> 0:13:39.320 Different things, but you'll see that they won't actually take 0:13:39.360 --> 0:13:42.520 a steps to do anything about it. So that's kind 0:13:42.520 --> 0:13:44.840 of like thing that we've been kind of up against 0:13:44.880 --> 0:13:47.679 for the last thirteen years. So to really answer the question, 0:13:47.760 --> 0:13:51.720 I've just really stayed the course for the last thirteen 0:13:51.800 --> 0:13:54.000 years to you know how three you know how truth 0:13:54.080 --> 0:13:58.120 goes through those three stages versus violently opposed, second is 0:13:58.160 --> 0:14:01.080 highly ridiculed, and thirtiest wildly accepted. 0:14:01.600 --> 0:14:04.560 Well, we're going on a wildly accepted stage. I just 0:14:04.640 --> 0:14:06.920 happened to be still. 0:14:06.720 --> 0:14:09.439 Doing what I've been doing thirteen years ago and evolved 0:14:09.480 --> 0:14:13.040 in along with you know, the consciousness as a move 0:14:13.120 --> 0:14:13.600 towards that. 0:14:15.280 --> 0:14:17.880 So as far as you know, I know you have 0:14:17.920 --> 0:14:20.600 the thirty five hundred square for facility, and I would 0:14:20.640 --> 0:14:25.400 assume that building out a mental wellness facility or mental 0:14:25.400 --> 0:14:27.400 wellness company in general, it would be kind of hard 0:14:27.400 --> 0:14:30.080 to get financing because, like you said, especially in our community, 0:14:30.120 --> 0:14:34.520 black community, it's not something that we really acknowledge. Even 0:14:34.520 --> 0:14:36.480 a lot of people still don't even acknowledge mental illness, 0:14:36.520 --> 0:14:37.960 and it's not something that we talk about, and it's 0:14:38.000 --> 0:14:40.120 not something that you know, people don't really go to 0:14:40.240 --> 0:14:44.080 therapist that much. So like, how is that journey as 0:14:44.080 --> 0:14:45.960 far as like financing, Like how was we able to 0:14:45.960 --> 0:14:49.360 get financing? And actually, you know, get people excited and 0:14:49.440 --> 0:14:52.880 rally behind a business that there's definitely a need for, 0:14:53.040 --> 0:14:56.640 But like I said, it's not really like a popular thing. 0:14:57.440 --> 0:14:59.720 Yeah, well, I'll talk to you about the all the 0:14:59.760 --> 0:15:01.840 pits falls along the way, because I want people to 0:15:01.880 --> 0:15:06.280 have a very clear picture that this is not like easypasy, Right. 0:15:07.000 --> 0:15:09.280 So when we first started, it was just me and 0:15:09.320 --> 0:15:11.240 my dad and he put up his own money for 0:15:11.360 --> 0:15:14.520 whatever technology we needed. At a time, we a had 0:15:14.560 --> 0:15:17.440 like eleven hundred square feet. And so along the way, 0:15:17.520 --> 0:15:20.400 again I kept looking at different things because I still 0:15:20.440 --> 0:15:23.120 needed to get better myself. And there's no one tool 0:15:23.200 --> 0:15:25.840 that just takes you to the promised land. 0:15:26.000 --> 0:15:27.120 You know, you need, you. 0:15:27.080 --> 0:15:29.160 Know, multitude of tools. If you go to the gym, 0:15:29.800 --> 0:15:32.120 if that gym just has a bench press, I mean 0:15:32.120 --> 0:15:34.840 you out of there, right, So we need we need 0:15:34.920 --> 0:15:37.720 multiple tools. So along the way, I just kept taking 0:15:37.720 --> 0:15:40.080 the money that we were making and reinvesting it back 0:15:40.120 --> 0:15:44.920 into the business and adding different technologies. But it started 0:15:44.960 --> 0:15:48.200 really taking off of twenty fourteen when I added one 0:15:48.240 --> 0:15:49.680 of our most popular. 0:15:49.320 --> 0:15:53.520 Services called flotation therapy. And flotation therapy have. 0:15:53.560 --> 0:15:59.040 Been really growing around the world, and so that one service. 0:15:59.120 --> 0:16:02.600 By adding that once service, my business starts to really skyrocket, 0:16:03.000 --> 0:16:05.520 and people started going out there and making what's called 0:16:05.560 --> 0:16:09.600 float centers. But because I had my background and what 0:16:09.680 --> 0:16:12.480 I was doing in the beginning, I knew that just 0:16:12.560 --> 0:16:16.800 having a center with one tool eventually wasn't going to 0:16:16.840 --> 0:16:19.440 be the thing, right, it wasn't going to work. We 0:16:20.080 --> 0:16:23.160 had a gym here years ago, it's called Fitness USA, 0:16:23.880 --> 0:16:28.400 and they had these lifetime memberships, and this is before 0:16:29.120 --> 0:16:32.480 all the gyms started really popping up around nineteen ninety nine. 0:16:33.720 --> 0:16:36.640 And what I saw too, what was happening is that 0:16:37.280 --> 0:16:42.200 places like Balle's and Fitness La Fitness and they started 0:16:42.240 --> 0:16:45.240 coming on board. And what did they start doing. Add 0:16:45.280 --> 0:16:48.640 more amenities, right, add more services. So I kind of 0:16:48.720 --> 0:16:50.520 took that same approach and said, you know, if you 0:16:50.640 --> 0:16:54.760 just got one service, as these these wellness based technologies 0:16:54.800 --> 0:16:58.200 come out and you have no philosophy or rhyme or 0:16:58.240 --> 0:17:00.720 reason of what you're doing, you know, it's going to 0:17:00.800 --> 0:17:04.520 be hard to survive that. And that's really what's been happening. 0:17:04.560 --> 0:17:06.520 You see people with these one tools and they really 0:17:06.560 --> 0:17:08.840 don't even know how they work. So I had the 0:17:08.920 --> 0:17:13.159 framework and understanding of what it is that we were 0:17:13.200 --> 0:17:16.639 actually doing, to the point where I had a medical 0:17:16.720 --> 0:17:19.520 doctor come and do some floating and he said, you know, 0:17:19.560 --> 0:17:22.440 I want to open up something and this was what 0:17:22.600 --> 0:17:25.560 our neuro fitness center of business, and we went and 0:17:25.640 --> 0:17:27.520 opened my full. 0:17:27.280 --> 0:17:30.240 Fledged concept up in ann Arbor. 0:17:30.960 --> 0:17:33.600 So we did that and that's how I Actually that 0:17:33.760 --> 0:17:36.800 was an investor that came in that put that money up. 0:17:37.200 --> 0:17:40.000 But then we started having problems with that investor and 0:17:40.080 --> 0:17:42.560 we had to go through a lawsuit with that investor 0:17:43.040 --> 0:17:45.080 and next you know, I'm. 0:17:44.880 --> 0:17:46.520 Out of that location. 0:17:46.680 --> 0:17:50.159 Long story short, So anybody who thinks about going to 0:17:50.200 --> 0:17:54.199 loss to sue someone, specifically, if there's a medical doctor, 0:17:54.560 --> 0:17:57.200 if you're of color, that's probably not the best thing 0:17:57.560 --> 0:18:00.280 to do. You know, you're probably not gonna win that fight. 0:18:01.480 --> 0:18:05.240 But and not winning that fight, it was a great 0:18:05.400 --> 0:18:10.479 situation for me because I had already learned, you know, 0:18:10.640 --> 0:18:13.639 how to build out, do a build out, and I 0:18:13.640 --> 0:18:16.760 already had multiple people coming at me wanting to do 0:18:16.840 --> 0:18:19.560 more things because they saw the model that we had 0:18:19.640 --> 0:18:22.760 and understood it. And so I moved away from that 0:18:22.880 --> 0:18:26.479 and started fresh and just starting inception at the beginning 0:18:26.520 --> 0:18:27.280 of something new. 0:18:28.320 --> 0:18:32.040 At that point, you have the brain training and then 0:18:32.040 --> 0:18:34.880 the flotation device, flotation therapy. 0:18:35.280 --> 0:18:36.920 Six different services at that time. 0:18:37.040 --> 0:18:40.760 Okay, okay, so my quick question about the brain training 0:18:40.840 --> 0:18:44.040 is I want the difference between that and meditation or 0:18:44.080 --> 0:18:44.840 are they combined? 0:18:44.880 --> 0:18:46.879 Like, what's the difference is there? 0:18:47.520 --> 0:18:52.639 So meditation is simply closing your eyes and observing yourself 0:18:53.000 --> 0:18:55.359 so that you become self aware of. 0:18:55.240 --> 0:18:56.680 Your thought process. 0:18:56.800 --> 0:19:01.720 Right, Well, meditation can be really hard for people whose 0:19:01.800 --> 0:19:05.240 nervous system again you're stuck in that fight or flight response, 0:19:06.040 --> 0:19:08.800 that fighter flight or freeze response. So when you close 0:19:08.840 --> 0:19:11.399 your eyes you try to meditate, it's like your mind 0:19:11.480 --> 0:19:14.000 is just racing and it just feels you feel very 0:19:14.040 --> 0:19:17.760 overwhelmed by trying to meditate. So the brain training is 0:19:17.800 --> 0:19:19.760 not necessarily a meditation to it. 0:19:19.760 --> 0:19:21.760 It's really and this is. 0:19:21.720 --> 0:19:24.680 What's trying to take place with meditation as well. It's 0:19:24.840 --> 0:19:28.480 just a slower moving process. But brain training is like 0:19:28.520 --> 0:19:33.800 that meditation on steroids where it's really it's deactivating your 0:19:33.880 --> 0:19:36.560 autonomic nervous system, which has to do with that fight 0:19:36.640 --> 0:19:41.119 or flight response. So when it comes to mental health, 0:19:41.840 --> 0:19:45.119 I don't look at it from a psychological standpoint, and 0:19:45.119 --> 0:19:48.640 that's where most people look at of that, and your 0:19:48.680 --> 0:19:52.120 authorities on the subject matter shows you that these are 0:19:52.200 --> 0:19:56.119 brain body issues that we have within what's the mental 0:19:56.160 --> 0:20:00.320 health is brain body issues. So again that brain training 0:20:00.440 --> 0:20:03.520 is really looking at the structure of your brain and 0:20:03.600 --> 0:20:05.840 body and deactivating. 0:20:05.040 --> 0:20:08.160 That versus having it go after you in a conscious way. 0:20:09.160 --> 0:20:10.440 So did that make sense? 0:20:10.720 --> 0:20:13.240 Yeah? Yeah, yeah, man, the issue is in the tissues, right. 0:20:15.480 --> 0:20:16.680 So you said, so I want to go back to 0:20:16.720 --> 0:20:19.600 the to the gym. So that's interesting though, because you 0:20:19.640 --> 0:20:23.080 know gyms, they do have a unique business model, and 0:20:23.119 --> 0:20:24.720 like you said, I mean they have different you know, 0:20:24.760 --> 0:20:26.960 different things Like you go to a gym and they 0:20:27.000 --> 0:20:29.959