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Speaker 2: David is interesting. That's how use an arrepreneur. And he
Speaker 2: has a company called Inception, which is actually a mental wellness.
Speaker 2: It's a variety of different things. It's an actual a
Speaker 2: physical facility and it actually just reading it. I'll let
Speaker 2: him explain it better than I can, but it attacks it.
Speaker 2: I don't want to say attack. It approaches mental health
Speaker 2: from a whole different standpoint.
Speaker 3: I like to call it, and maybe you can take
Speaker 3: Maybe you guys call it just a sent a wellness enterprise.
Speaker 4: Well we call it the first mental health gym.
Speaker 5: Mental health gym.
Speaker 2: Yeah, that's that's something that so let's start right there,
Speaker 2: because that's that really caught my attention because usually it's
Speaker 2: a mental health clinic, mental health facility, even like a
Speaker 2: mental hospital. Right, I've never heard of it a mental gym.
Speaker 2: You think of gym. You think of like exercise and
Speaker 2: working out, physical gym. So it was interesting when you
Speaker 2: said mental health gym. So what does that mean? What's
Speaker 2: a mental health gym?
Speaker 6: Well, the reason why I came up with a term
Speaker 6: mental health gym is because I want to normalize the
Speaker 6: actual process for everyday people to come in and take
Speaker 6: care of their The number one thing we have is
Speaker 6: our mind, right, but there's nothing for just the everyday
Speaker 6: average person. When we talk about mental health, we always
Speaker 6: talk about, you know, the aunt who's schizophrenic or something
Speaker 6: like that. We go to this very extreme, but we
Speaker 6: don't understand that seventy to ninety percent of doctor's business
Speaker 6: or do to stress related illnesses. So all of your
Speaker 6: issues that's happening right now is based on stress and anxiety,
Speaker 6: and well stress anxiety is just a symptom of stress,
Speaker 6: but stress and trauma. So I wanted to create something
Speaker 6: and my first business, you know, kind of going back
Speaker 6: in two thousand and seven, because I personally suffer from anxiety, depression,
Speaker 6: and panic attacks. And from that standpoint, I was personally
Speaker 6: looking for something to help me overcome what I was
Speaker 6: dealing with. But at that time, there's only two resources
Speaker 6: really avail to us.
Speaker 4: Typically is talk therapy and the other as medication.
Speaker 6: And that's when I first I found my first technology
Speaker 6: that we use called brainwave optimization brain training is the
Speaker 6: other term for it, and that helped me overcome my
Speaker 6: anxiety by fifty percent just in one day. Pharmacology can't
Speaker 6: even get those types of results. And this is all
Speaker 6: alternative based technology is not considered in the mental or
Speaker 6: the medical field. So in discovering that technology and having
Speaker 6: that experience for myself that me and my dad brought
Speaker 6: that technology which first ones to bring it back to
Speaker 6: Michigan and we first started was called Neurofitness Center. So
Speaker 6: really the mental health gym is just an extension of
Speaker 6: that foundation that we started in two thousand and seven.
Speaker 6: And so Inception is just it was a name and
Speaker 6: it's like, well I need to put a title to
Speaker 6: it to call the people to understand that, Hey, you
Speaker 6: go to the physical gym to reduce something for your
Speaker 6: in there.
Speaker 7: Innsell, I think you said something something brilliant. You said.
Speaker 3: A lot of people across the country, they look at
Speaker 3: gyms opening up, right, and a lot of people work
Speaker 3: on the outside appearance, but they forget about the inside appearance.
Speaker 3: And it really just means that there's a lack of
Speaker 3: something inside that makes you want to have the outside
Speaker 3: devalidated more than it should be. When you took that
Speaker 3: into mind right and creating Inception and thought about the
Speaker 3: brain training, how what took the technicque where'd you get
Speaker 3: this from? Because you didn't initially study science, right, No,
Speaker 3: my back.
Speaker 4: My background is and information technology.
Speaker 6: So but the brain is really like like the Internet,
Speaker 6: and the universes, like the Internet, they all mimic each other.
Speaker 6: So so I kind of understood networks, and I understood
Speaker 6: that I understood neuroplasticity and neuro's plasticity is the idea
Speaker 6: that your brain can actually change itself.
Speaker 4: Because growing up we taught we were taught that.
Speaker 6: We all probably heard it you can't teach an old
Speaker 6: dog new trick. Well, that really conditioned us to understand
Speaker 6: that once something was said, you're pretty much stuck with
Speaker 6: that pattern, there's nothing you can do about it. That's
Speaker 6: always been the conversation. But that's not true. Your brain
Speaker 6: is constantly changing and developing. The problem is we continue
Speaker 6: to do the same pattern so we get the same results.
Speaker 7: Right. So, yeah, we.
Speaker 6: Found that technology, and I found it out of Arizona,
Speaker 6: and it's just some amazing people out here that's been
Speaker 6: doing amazing things in the alternative world.
Speaker 4: But you never hear about it because.
Speaker 6: It's not in mainstream medical society. So I was really
Speaker 6: kind of like on a customer out as an outlier
Speaker 6: out here with these people in the alternative world and looked.
Speaker 4: At it in a specific way.
Speaker 6: But now you fast forward thirteen years later, you hear
Speaker 6: everybody know who doctor s Aby was. I knew who
Speaker 6: doctor s Aby was thirteen years ago, but you didn't
Speaker 6: hear that story because that story was suppressed because look,
Speaker 6: it's money and sickness, not necessarily in being well.
Speaker 2: So can we talk about your journey as far as
Speaker 2: so two thousand and five, you you suffered from severe anxiety,
Speaker 2: panic attacks, depression, and insomnia.
Speaker 5: Right, So where did that just happen overnight?
Speaker 2: Or was that something that you always kind of struggle
Speaker 2: with and just kind of got worse as you became
Speaker 2: older or yeah.
Speaker 4: So kind of like both.
Speaker 6: I always try to take people and the understand the
Speaker 6: trauma paradigm and understanding that we've all experienced trauma in
Speaker 6: our lives. The problem is when we talk about trauma,
Speaker 6: we always think about it from a you know, someone
Speaker 6: was in a car accident and somebody was raped or
Speaker 6: something like that. But trauma is anything that's overwhelming to
Speaker 6: your nervous system. You could have been, you know, coming
Speaker 6: down and slide as a kid and then your dad
Speaker 6: or your mom forgot to catch you and you fail,
Speaker 6: and all of a sudden you're traumatized by that. So
Speaker 6: it can take very small instances that can overwhelm your system,
Speaker 6: you know, depending on how your system sees a threat.
Speaker 6: So you take a look at tell people they say
Speaker 6: what happened to you? I say, well, I was born
Speaker 6: the moment you're born, you're a trauma clock starts ticking,
Speaker 6: you start to you know, experience world in an unsafe way,
Speaker 6: and anytime your brain feels unsafe, it's going to go
Speaker 6: into the fight, flight freeze response to protect you. So
Speaker 6: that's all trauma is. Trauma is is nothing but a
Speaker 6: defense mechanism based on lack of safety. So I've had,
Speaker 6: you know, you go into school. We all at one
Speaker 6: point in time either we were bullied at school or
Speaker 6: we were to bully, and those two things stem from,
Speaker 6: you know, a lack of safety. Right, so going to school,
Speaker 6: you know, you have instances of school and then growing up,
Speaker 6: I was in a couple of car accidents and really
Speaker 6: is no one event for me that took me to
Speaker 6: that one place. It just was accumulation of everything to
Speaker 6: the point where now my system can no longer adapt
Speaker 6: and now I'm having panic attacks and anxiety and depression.
Speaker 6: But when people come to me and they say they
Speaker 6: have these symptoms, always go back, Okay, what happened before?
Speaker 6: What happened when you start getting these symptoms, and it's
Speaker 6: all you can trace it back to that trauma.
Speaker 2: So you spoke about as far as a technique I
Speaker 2: forget what it's called, but it's the brain.
Speaker 5: It's altered. Yeah, yeah, is what exactly is that?
Speaker 6: So brain training is a computer software is the technical
Speaker 6: term is called neuro feedback.
Speaker 4: Neuro feedback have been around for thirty years.
Speaker 6: So back to that trauma concept where your brain is
Speaker 6: going to go into a state of defense based.
Speaker 4: On what you're up against, right, and it's going.
Speaker 6: To protect you. Now, this is all instinctual. It has
Speaker 6: nothing to do with you. You know, your brain is
Speaker 6: going to react, just like if it starts to get
Speaker 6: warm in this room, in your room, you may start
Speaker 6: to sweat, but you didn't turn the sweat glands all right, like,
Speaker 6: so your body, your.
Speaker 4: Body is hardwired and coded to protect you.
Speaker 6: So but after the event is over, after the stressful
Speaker 6: traumatic event is over, where your brain becomes locked down
Speaker 6: in that pattern, still protecting you from stuff that happened
Speaker 6: years ago. So the neuro feedback is allowing your brain
Speaker 6: is we're placing sensors on the scalp and it's all
Speaker 6: read only. It's not electroshock therapy, so there's no juice
Speaker 6: going into the sensors.
Speaker 4: So it's picking up the brainwave of.
Speaker 6: Activity in real time sends it to the computer software,
Speaker 6: and the computer software it begins to send back these
Speaker 6: this information to the brain. Where you listen to you
Speaker 6: listening to music and there's these skips, pauses and interrupts
Speaker 6: in the music. And what that is those skips, pauses
Speaker 6: and interrupts is when your brain is going into these
Speaker 6: patterns of like what I spoke about before, of stress
Speaker 6: and trauma, and the brain becomes aware of itself.
Speaker 4: So if I say, hey, you got something on your
Speaker 4: face right here, what do you do?
Speaker 6: You're going to go and try to get it off
Speaker 6: your face because you want to be optimal. Well, the
Speaker 6: same thing happens to the brain when it's able to
Speaker 6: observe itself. So the brain training is really it's acting
Speaker 6: as a mirror so the brain can see itself and
Speaker 6: the brain can change itself. The brain changes itself by
Speaker 6: moving from a state of anxiety, stress, trauma to a
Speaker 6: state of relaxation because now the brain recognizes, hey, the
Speaker 6: threat is gone.
Speaker 4: It's not even in front of us anymore.
Speaker 6: Why are we still acting as if that threat is
Speaker 6: still present. So we have clients will come in and
Speaker 6: they'll do you know, brain training in one session and
Speaker 6: they'll end up in tears. Why is it because now
Speaker 6: the brain finding let go of everything that was hold
Speaker 6: on to and the body is now going to a
Speaker 6: relaxed state and that the emotions have the surface.
Speaker 2: Okay, So as far as you know, turn it into
Speaker 2: an actual business, right because you decided to try not
Speaker 2: only help people, would actually build out a whole brand
Speaker 2: about it. What was the deciding fact then? How did
Speaker 2: that come about it? As far as all right, so
Speaker 2: you you had some issues and then you actually seek
Speaker 2: help yourself and it worked out for you. And now
Speaker 2: you actually want to turn that into something where you're
Speaker 2: helping other people, Like what's the process into actually incorporating
Speaker 2: it and actually making it something that you want to
Speaker 2: make it to enterprise?
Speaker 6: So when we created the first business neuro fitness center,
Speaker 6: you know, we were using that technology. So we became
Speaker 6: affiliates of that technology and again we brought that back
Speaker 6: here and was the first ones and we only had
Speaker 6: one one.
Speaker 4: Technology at that time.
Speaker 6: And when we were out in Arizona, me and my dad,
Speaker 6: we saw all these people come in.
Speaker 4: None of us when I mean us, none of none
Speaker 4: of them.
Speaker 6: No black people was there other than the fed Ex
Speaker 6: guy delivering stuff. Right, So me and my dad the
Speaker 6: only people there, and we're seeing people come in through
Speaker 6: like lunch breaks and things of that nature.
Speaker 4: And we started.
Speaker 6: Talking to a lot of them and the results that
Speaker 6: they were getting was amazing, and it was it was
Speaker 6: like our results. So we felt like this is this
Speaker 6: is something that people really needed.
Speaker 4: But we were really naive because we thought.
Speaker 6: As you know, just me and my dad, we're thinking
Speaker 6: as entrepreneurs and thinking, oh, this could really help people
Speaker 6: and people would want it, but people didn't really want it.
Speaker 7: That was that was my next thing.
Speaker 3: It was like, there's a stigma, especially in our community,
Speaker 3: around mental health. It's not something we want to talk about,
Speaker 3: like like you said, it's like, oh that's my that's
Speaker 3: my uncle who lives in that room, and don't mess
Speaker 3: with them. And how did you how did you get
Speaker 3: around that stigma and combat that when you were going
Speaker 3: on this journey.
Speaker 6: You know, honestly, I didn't even I didn't even recognize
Speaker 6: the stigma.
Speaker 4: I just knew that I had an issue. I was
Speaker 4: an entrepreneur.
Speaker 6: I got a tool to help me, and I was
Speaker 6: helping other people and we had clients coming in, So
Speaker 6: I never really looked at it as a as an issue,
Speaker 6: but along the way I started recognizing that when we
Speaker 6: even just offered it free to our family, like, they
Speaker 6: wouldn't even come in. So it's like, what's what's wrong?
Speaker 6: Why don't why don't you come in? And it's not
Speaker 6: just that it was a stigma. It's because people have
Speaker 6: an association to their pain, where you know, an unfamiliar.
Speaker 4: Gain is greater than a familiar.
Speaker 6: You know gain, So a familiar pain is greater than
Speaker 6: unfamiliar gain. So people will want to stay in that
Speaker 6: pattern because like, well, I know this pain and I
Speaker 6: don't know what's on the other side of this, but
Speaker 6: I'm familiar with this, so I'd rather stay in this pattern.
Speaker 6: That is a psychological term that's out there. It's it's
Speaker 6: secondary gain. They actually receive something from staying in the
Speaker 6: states that they're in.
Speaker 4: You'll see people who will constantly complain about having all these.
Speaker 6: Different things, but you'll see that they won't actually take
Speaker 6: a steps to do anything about it. So that's kind
Speaker 6: of like thing that we've been kind of up against
Speaker 6: for the last thirteen years. So to really answer the question,
Speaker 6: I've just really stayed the course for the last thirteen
Speaker 6: years to you know how three you know how truth
Speaker 6: goes through those three stages versus violently opposed, second is
Speaker 6: highly ridiculed, and thirtiest wildly accepted.
Speaker 4: Well, we're going on a wildly accepted stage. I just
Speaker 4: happened to be still.
Speaker 6: Doing what I've been doing thirteen years ago and evolved
Speaker 6: in along with you know, the consciousness as a move
Speaker 6: towards that.
Speaker 2: So as far as you know, I know you have
Speaker 2: the thirty five hundred square for facility, and I would
Speaker 2: assume that building out a mental wellness facility or mental
Speaker 2: wellness company in general, it would be kind of hard
Speaker 2: to get financing because, like you said, especially in our community,
Speaker 2: black community, it's not something that we really acknowledge. Even
Speaker 2: a lot of people still don't even acknowledge mental illness,
Speaker 2: and it's not something that we talk about, and it's
Speaker 2: not something that you know, people don't really go to
Speaker 2: therapist that much. So like, how is that journey as
Speaker 2: far as like financing, Like how was we able to
Speaker 2: get financing? And actually, you know, get people excited and
Speaker 2: rally behind a business that there's definitely a need for,
Speaker 2: But like I said, it's not really like a popular thing.
Speaker 6: Yeah, well, I'll talk to you about the all the
Speaker 6: pits falls along the way, because I want people to
Speaker 6: have a very clear picture that this is not like easypasy, Right.
Speaker 6: So when we first started, it was just me and
Speaker 6: my dad and he put up his own money for
Speaker 6: whatever technology we needed. At a time, we a had
Speaker 6: like eleven hundred square feet. And so along the way,
Speaker 6: again I kept looking at different things because I still
Speaker 6: needed to get better myself. And there's no one tool
Speaker 6: that just takes you to the promised land.
Speaker 4: You know, you need, you.
Speaker 6: Know, multitude of tools. If you go to the gym,
Speaker 6: if that gym just has a bench press, I mean
Speaker 6: you out of there, right, So we need we need
Speaker 6: multiple tools. So along the way, I just kept taking
Speaker 6: the money that we were making and reinvesting it back
Speaker 6: into the business and adding different technologies. But it started
Speaker 6: really taking off of twenty fourteen when I added one
Speaker 6: of our most popular.
Speaker 4: Services called flotation therapy. And flotation therapy have.
Speaker 6: Been really growing around the world, and so that one service.
Speaker 6: By adding that once service, my business starts to really skyrocket,
Speaker 6: and people started going out there and making what's called
Speaker 6: float centers. But because I had my background and what
Speaker 6: I was doing in the beginning, I knew that just
Speaker 6: having a center with one tool eventually wasn't going to
Speaker 6: be the thing, right, it wasn't going to work. We
Speaker 6: had a gym here years ago, it's called Fitness USA,
Speaker 6: and they had these lifetime memberships, and this is before
Speaker 6: all the gyms started really popping up around nineteen ninety nine.
Speaker 6: And what I saw too, what was happening is that
Speaker 6: places like Balle's and Fitness La Fitness and they started
Speaker 6: coming on board. And what did they start doing. Add
Speaker 6: more amenities, right, add more services. So I kind of
Speaker 6: took that same approach and said, you know, if you
Speaker 6: just got one service, as these these wellness based technologies
Speaker 6: come out and you have no philosophy or rhyme or
Speaker 6: reason of what you're doing, you know, it's going to
Speaker 6: be hard to survive that. And that's really what's been happening.
Speaker 6: You see people with these one tools and they really
Speaker 6: don't even know how they work. So I had the
Speaker 6: framework and understanding of what it is that we were
Speaker 6: actually doing, to the point where I had a medical
Speaker 6: doctor come and do some floating and he said, you know,
Speaker 6: I want to open up something and this was what
Speaker 6: our neuro fitness center of business, and we went and
Speaker 6: opened my full.
Speaker 4: Fledged concept up in ann Arbor.
Speaker 6: So we did that and that's how I Actually that
Speaker 6: was an investor that came in that put that money up.
Speaker 6: But then we started having problems with that investor and
Speaker 6: we had to go through a lawsuit with that investor
Speaker 6: and next you know, I'm.
Speaker 4: Out of that location.
Speaker 6: Long story short, So anybody who thinks about going to
Speaker 6: loss to sue someone, specifically, if there's a medical doctor,
Speaker 6: if you're of color, that's probably not the best thing
Speaker 6: to do. You know, you're probably not gonna win that fight.
Speaker 6: But and not winning that fight, it was a great
Speaker 6: situation for me because I had already learned, you know,
Speaker 6: how to build out, do a build out, and I
Speaker 6: already had multiple people coming at me wanting to do
Speaker 6: more things because they saw the model that we had
Speaker 6: and understood it. And so I moved away from that
Speaker 6: and started fresh and just starting inception at the beginning
Speaker 6: of something new.
Speaker 3: At that point, you have the brain training and then
Speaker 3: the flotation device, flotation therapy.
Speaker 4: Six different services at that time.
Speaker 3: Okay, okay, so my quick question about the brain training
Speaker 3: is I want the difference between that and meditation or
Speaker 3: are they combined?
Speaker 7: Like, what's the difference is there?
Speaker 6: So meditation is simply closing your eyes and observing yourself
Speaker 6: so that you become self aware of.
Speaker 4: Your thought process.
Speaker 6: Right, Well, meditation can be really hard for people whose
Speaker 6: nervous system again you're stuck in that fight or flight response,
Speaker 6: that fighter flight or freeze response. So when you close
Speaker 6: your eyes you try to meditate, it's like your mind
Speaker 6: is just racing and it just feels you feel very
Speaker 6: overwhelmed by trying to meditate. So the brain training is
Speaker 6: not necessarily a meditation to it.
Speaker 4: It's really and this is.
Speaker 6: What's trying to take place with meditation as well. It's
Speaker 6: just a slower moving process. But brain training is like
Speaker 6: that meditation on steroids where it's really it's deactivating your
Speaker 6: autonomic nervous system, which has to do with that fight
Speaker 6: or flight response. So when it comes to mental health,
Speaker 6: I don't look at it from a psychological standpoint, and
Speaker 6: that's where most people look at of that, and your
Speaker 6: authorities on the subject matter shows you that these are
Speaker 6: brain body issues that we have within what's the mental
Speaker 6: health is brain body issues. So again that brain training
Speaker 6: is really looking at the structure of your brain and
Speaker 6: body and deactivating.
Speaker 4: That versus having it go after you in a conscious way.
Speaker 4: So did that make sense?
Speaker 7: Yeah? Yeah, yeah, man, the issue is in the tissues, right.
Speaker 2: So you said, so I want to go back to
Speaker 2: the to the gym. So that's interesting though, because you
Speaker 2: know gyms, they do have a unique business model, and
Speaker 2: like you said, I mean they have different you know,
Speaker 2: different things Like you go to a gym and they
Speaker 2: might have a yoga class and they have a spend class.
Speaker 2: They don't just have just one thing if it's a
Speaker 2: good gym, like, they have a variety of different things.
Speaker 2: So if you don't for you to open a mental gym,
Speaker 2: it makes complete sense that you have actually offer a
Speaker 2: variety of different classes and things of that. So from
Speaker 2: a business standpoint, do you run it the same as
Speaker 2: a gym? Like is it a monthly membership that people
Speaker 2: pay like per month or can they pay like ala cart?
Speaker 2: Like Okay, I want to go to this class, so
Speaker 2: I want to go to this class, like and do
Speaker 2: you have to go to classes every week?
Speaker 5: Like? How is that?
Speaker 6: Well, all all of our technologies are really kind of
Speaker 6: plug and PEP play. They aren't class based, so you
Speaker 6: come in and how we structure it with these the circuits,
Speaker 6: our Total Life Reset circuits. It's three technologies, three services
Speaker 6: within a ninety minute timeframe, and we have a set
Speaker 6: price for that. We had a membership model to where
Speaker 6: people can come in and get that same circuit once
Speaker 6: a month, and so we have two different circuit tracks
Speaker 6: as well. So really what we're doing is is taking
Speaker 6: all those years of everything I've learned and simplifying it
Speaker 6: and saying, hey, this is what you need to come
Speaker 6: in and do and why versus you trying to figure
Speaker 6: out you got six different technologies, what do I do?
Speaker 6: You ever seen the people at the gym and you
Speaker 6: see them these videos where you know, they're like funny videos,
Speaker 6: people on workout machines. They're doing crazy stuff because they
Speaker 6: don't know how to Nobody taught them how to use it.
Speaker 4: Right, think about what we do in our technologies.
Speaker 6: People people don't know why they're using something, so we
Speaker 6: want to We want to guide them along the process.
Speaker 6: And so this is something that we're constantly carving out too,
Speaker 6: that understanding for ourselves and for them, And that's the
Speaker 6: philosophy of it.
Speaker 5: All all right, dope, dope.
Speaker 2: So in the next second we're gonna get into some
Speaker 2: more details and yeah, find out some more information for sure.
Speaker 5: All right.
Speaker 2: So in this secon we're gonna talk with a few
Speaker 2: different things, but one thing that I'm curious and I'm
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Speaker 2: Mental effects of isolation and social distancing. This is something
Speaker 2: that we've never really seen on a large scale, but
Speaker 2: it's been scientifically proven that, you know, humans for the
Speaker 2: most part, are social creatures, whether whether it's you know,
Speaker 2: attending a religious institution or whether it's a church or whatever,
Speaker 2: or going to school, going to work, everything. Most of
Speaker 2: the most part, you always congregated around people. Even if
Speaker 2: you're an introvert, you still go to school, you still
Speaker 2: go to work like you have some kind of interaction.
Speaker 2: This is like the first time and you know, I
Speaker 2: can remember probably in modern history where everybody's been isolated
Speaker 2: for a long period of time. So what do you
Speaker 2: think the mental effects of social distancing will be on people?
Speaker 4: Lowered immune system and high trauma?
Speaker 6: Because so two thousand and seven, I heard a story
Speaker 6: and I don't have the exact source of this, but
Speaker 6: they were telling me that, So if there's a let's
Speaker 6: say there's a pool of fish and one fish diverts
Speaker 6: from that pool, and that there's an earthquake, Well, the
Speaker 6: pool of fish together collectively survived that earthquake. That one fish,
Speaker 6: that one off dies. Why this group economics is group energy,
Speaker 6: is group currency. Right, You by yourself stand alone, you
Speaker 6: can't survive that. This is why we go to churches.
Speaker 6: This is why we're we're really very tribal. You know,
Speaker 6: we are more stronger together than we are apart. So
Speaker 6: the social distancing affects I mean again, it's it's it's
Speaker 6: our brain is literally reacting to this.
Speaker 4: Our brain is reacting to lack of touch too, because
Speaker 4: touch is huge, and we don't we don't really don't
Speaker 4: even talk about that.
Speaker 6: So specifically, again, men, men don't really get touched. Why
Speaker 6: do we think we always have to sex. We don't
Speaker 6: really get touched when you get a handshake from your
Speaker 6: brother or something like sometimes, but you don't really it's
Speaker 6: not like many people hugging you.
Speaker 4: Right, So I think that we're gonna.
Speaker 6: See some major deficits from this in terms of just mental,
Speaker 6: emotional or physical because of again this distancing and constantly
Speaker 6: seeing trauma over and over again by constantly watching the numbers,
Speaker 6: and you know, Detroit, a lot of people have died,
Speaker 6: So to keep seeing that people I know, people who
Speaker 6: I went to school with parents and things of that nature.
Speaker 4: That's that's very traumatic to be watching that.
Speaker 6: So I think that it's it's it's going to be
Speaker 6: worse than the virus.
Speaker 3: Yeah, I'm I work in elementary school, so I'm always
Speaker 3: thinking about the mental well being of the children that
Speaker 3: going through this.
Speaker 4: Right.
Speaker 3: I have a sums in kindergarten, so this is his
Speaker 3: first school experience, right, And there's so many children throughout
Speaker 3: the United States and throughout the world really that are
Speaker 3: living in social isolation, and sometimes that's not the best environment.
Speaker 3: Do you think there is like maybe something modified that
Speaker 3: brain training could be something that could creep into education, right,
Speaker 3: because I feel like the mental health piece is going
Speaker 3: to be something that we won't know the long term
Speaker 3: effects right because we're living in it right now.
Speaker 4: So say that again, do I think that brain training
Speaker 4: would be kind.
Speaker 3: Of, oh, some type of modified version of it of
Speaker 3: having mental health professionals? I know you guys have a
Speaker 3: team there. Is it something that could creep into education?
Speaker 4: Yeah, I mean we've been looking at.
Speaker 6: Wanting to be able to put this into like school settings,
Speaker 6: but it's just.
Speaker 4: A lot of red tape involved in that.
Speaker 6: Now, we do work with we do work with kids
Speaker 6: in general, but again it's a lot of red tape
Speaker 6: with that. But we actually made some headway and get
Speaker 6: into the Detroit police and right before this happened, we
Speaker 6: had twenty Detroit police officers that's supposed to come in
Speaker 6: on Eightpril fifth and that got diverted. So so that's
Speaker 6: something that we want to do is get out there
Speaker 6: and be inside communities and take our tools outside of
Speaker 6: the doors.
Speaker 4: To the people who need it, which is really you know, everybody.
Speaker 2: So one of the things that stops middle class, just
Speaker 2: black community in general from going to mental health is
Speaker 2: the prices, Right, So like you know, therapists, they can charge.
Speaker 2: It depends one hundred dollars an hour, thousand dollars an hour,
Speaker 2: depending on what part of the country you're in. And
Speaker 2: I think it's always been looked at as kind of
Speaker 2: like a luxury a lot of times going to therapy
Speaker 2: and something that you know, people wealthy people do. So
Speaker 2: what's what's your what's your eight what's your thoughts on that?
Speaker 2: Like I said, specifically specifically for our community, what's your
Speaker 2: thoughts on that? And how have you battled that as
Speaker 2: far as your your business mind? Because obviously you're in Detroit,
Speaker 2: which is you know, it's a it's a blue collar town,
Speaker 2: which obviously has had a lot of economic issues, So like,
Speaker 2: what's what's how do you handle that from the economic standpoint?
Speaker 6: I handle that as a businessman and understanding that people
Speaker 6: pay for what they want. You know, people pay for
Speaker 6: the things they find value in. So the problem hasn't
Speaker 6: necessarily been the pricing. The problem is being they don't
Speaker 6: see the value in it, Like I don't understand, like,
Speaker 6: what's this really doing for me? You know, what will
Speaker 6: stand in line for Jordan's We know this, how many
Speaker 6: times we somebody on your show.
Speaker 4: How to say that, right.
Speaker 7: Maybe that's always the example. That's you.
Speaker 5: I just I just thought the other day, right.
Speaker 7: Everybody, that's the example, and we do.
Speaker 6: And my thought process is because when I was dealing
Speaker 6: with anxiety and panic attacks. You know, I'm not a
Speaker 6: wealthy person, but I'm gonna make it happen. I'm gonna
Speaker 6: get I'm gonna get what I want. And I put
Speaker 6: a lot of money into myself because that's if I
Speaker 6: put so much into here, I'm going to get more
Speaker 6: out of myself.
Speaker 4: I'm going to be in a better state to be able.
Speaker 6: To manifest and create opportunities for myself and other people.
Speaker 6: Those shoes or whatever things that we buy, it don't
Speaker 6: it doesn't do that, right. So I think that has
Speaker 6: just really been a it's been a brand issue, you know,
Speaker 6: And that's where I think that inception that we're rebranding
Speaker 6: mental health because I'm working with a lot of you know,
Speaker 6: hip hop artists.
Speaker 4: I want to work with, you know, we work with
Speaker 4: Charlotte Mane, work with people.
Speaker 6: I don't want to look at this as like, you know,
Speaker 6: come because you have this issue. No, come because you
Speaker 6: want to better yourself.
Speaker 4: You have some diagnosis.
Speaker 5: Yeah, I'm glad you said.
Speaker 2: I don't want to talk about Charlamagne thing too, because he's
Speaker 2: just actually this is You're the second guest that he's
Speaker 2: worked with, and I think it's interesting because, yeah, he's
Speaker 2: been very vocal about his mental his mental health, and
Speaker 2: he's wrote a book about it, and he's he's been,
Speaker 2: you know, obviously very on the forefront of that. So
Speaker 2: how did that partnership come about? As far as were
Speaker 2: you and Charleye?
Speaker 6: I told my mom back in January twenty nineteen, I said,
Speaker 6: I'm gonna get Charlott Mane.
Speaker 4: I don't know how I was gonna do it. I
Speaker 4: just believe. I mean, I'm I'm big into manifesting.
Speaker 6: I'm big into creating my reality and understanding that and
Speaker 6: by using all my tools, it gives me a level
Speaker 6: of peace and slowed.
Speaker 4: Down this and relax where I can.
Speaker 6: Be a businessman who's going to be on the being
Speaker 6: the flow versus trying to make things happen.
Speaker 4: I don't like that process. I want to be in
Speaker 4: the flow of everything. So for Charlotte Mane, it was
Speaker 4: just natural.
Speaker 6: It's like, this guy's talking about this, but I feel
Speaker 6: like he's missing pieces that I lied to him, and
Speaker 6: so I kept tagging him in a post because we
Speaker 6: had some posts that went viral about it's a picture
Speaker 6: of me and my mom's saying how we created the
Speaker 6: first mental health gym, and it it started going viral.
Speaker 4: So I started taking and then retagging it, retagging.
Speaker 6: Him and Big Sean as well, because Big Sean is
Speaker 6: from the DP, so I'm tagging him. I'm tagging, you know,
Speaker 6: the notable people in the mental health field, like I
Speaker 6: want to talk to y'all right, And one day I
Speaker 6: wake up and I just look at my IG and
Speaker 6: I see ct to God start following you. I'm like, yo,
Speaker 6: this dude just start following me. I'm tripping out, Like
Speaker 6: it's like nine.
Speaker 4: O'clock in the morning.
Speaker 6: Actually it's like six o'clock in the morning. I'm tripping out,
Speaker 6: like I wonder is he gonna message me? Because I
Speaker 6: had already messaged him and told him, Hey, I got
Speaker 6: this going on, I'm going to work with you, blah
Speaker 6: blah blah. Right, and he messaged me and said, first
Speaker 6: everything he says, peace the peace.
Speaker 4: Man. He said, what's your number? Man?
Speaker 6: So he gave me his number and we started talking
Speaker 6: you know, I told him what I was doing, and
Speaker 6: he was like, you know, I want to be down
Speaker 6: with what you're doing. And so we, you know, we
Speaker 6: had a little back and forth in terms of playing
Speaker 6: tag until one day I finally we kind of reached
Speaker 6: reached each other and and and started really building and
Speaker 6: I went and picked him up. It was like June
Speaker 6: second last year. I still remember June fourth last year,
Speaker 6: and I picked him up with riding in the car.
Speaker 6: I said, hey, you found me through me tagging you, right,
Speaker 6: He said, no, that's not how I found you. I said, well,
Speaker 6: how did you find me? He said, I looked up
Speaker 6: mental health gym. I searched mental health gym because I
Speaker 6: wanted to create something to see if it was something
Speaker 6: that was like a mental health gym out there.
Speaker 4: And and at that moment, I knew, is it saying that.
Speaker 6: What you're seeking is seeking you? And me and him
Speaker 6: were seeking each other. And so he said, he said, man,
Speaker 6: I saw it, and I if I saw some.
Speaker 4: Other dudes was doing it, I was just gonna do
Speaker 4: my own thing.
Speaker 6: He said.
Speaker 4: I saw it was a brother, and I saw you
Speaker 4: had the message in me.
Speaker 6: And so that's that's really how it happened, and we've
Speaker 6: been you know, we've been building ever since then.
Speaker 3: He's definitely been at the forefront of the mental health space.
Speaker 3: Have you seen more men of color as clients since then?
Speaker 3: And who was the demographic of clients that you have?
Speaker 4: Well, first, let me say this.
Speaker 6: In the first probably twelve years, my client was ninety.
Speaker 4: Nine percent white women. Okay, that was my clients.
Speaker 6: Last year alone, I saw more black people come through
Speaker 6: that door and probably a month than I had in
Speaker 6: the whole thirteen years. Black men, we're definitely showing up now,
Speaker 6: so the numbers are really half and half. To the
Speaker 6: point where someone asked me, he said, is this place
Speaker 6: with black people on?
Speaker 4: But people assume that now because so many black people
Speaker 4: are coming.
Speaker 6: In right the perception so it's it's we're gravitating to it.
Speaker 6: We're getting this message. It's our time to really heal.
Speaker 6: And I think that, like, look at us, we're talking
Speaker 6: about this right right now. We're like, hey, man, like no, like,
Speaker 6: you know, this stuff I learned childhood was dysfunctional.
Speaker 4: This was not this is the way to go, right.
Speaker 6: We understand that. I can even look back at our music, like, man,
Speaker 6: I love this stuff, but man that was dysfunctional like that.
Speaker 6: Some of that stuff wasn't good from my mind, you know.
Speaker 6: So it's a lot of us coming in now. So
Speaker 6: it's it's it's exciting to see.
Speaker 5: Actually, So how do you market? How do you market?
Speaker 2: Just because it's not like a traditional business, I guess
Speaker 2: where you know, obviously it kind of takes a little
Speaker 2: bit more creativity to market. But I like what you
Speaker 2: said about the story. That's a great way of marketing
Speaker 2: things like social media stuff like that. So what's your
Speaker 2: what's your marketing strategy?
Speaker 6: That's my main marketing strategy right now is do the
Speaker 6: ig through Instagram and then word of mouth and then
Speaker 6: I do have around and then we have around twenty
Speaker 6: twenty to thirty ambassadors.
Speaker 4: Are really connecting with.
Speaker 6: People in the city who were really movers and shakers
Speaker 6: who I thought really fit what we what we do,
Speaker 6: and they and they came in and so they go
Speaker 6: out and they they spread that word.
Speaker 5: You can you talk about that the ambassador program, like
Speaker 5: what does that look like?
Speaker 6: So our ambassadors they have access to our services and
Speaker 6: you know, like I tell them, come in and use
Speaker 6: everything and get yourself to a place of the best
Speaker 6: mental space.
Speaker 4: Physical space that you.
Speaker 6: Can be in, because at that point, you just a
Speaker 6: walking billboard. You know.
Speaker 4: It's kind of like if you're walking around with six
Speaker 4: packs of.
Speaker 6: Abs and you know in your shirts off, people are
Speaker 6: gonna run.
Speaker 4: Up to you, like, hey, you a trainer training.
Speaker 6: So really that's that's really the same model that we
Speaker 6: have for our ambassadors.
Speaker 4: It's very simple for them.
Speaker 6: But you know, they come in use the services and
Speaker 6: they and they go out to the community and they
Speaker 6: see people who you know.
Speaker 4: Want it and they bring them in.
Speaker 5: So just regular this is just regular people.
Speaker 2: Or yeah, so you got me somebody else said that
Speaker 2: the other day that we spoke to them, or you
Speaker 2: need to shout out to him. But it's like you
Speaker 2: got to have evangelists. So people look at influencer marketing
Speaker 2: and they only look at it like on Instagram, as
Speaker 2: like paying celebrities to like promote your product. But there's
Speaker 2: all kinds of influencer marketing and there's all kinds of
Speaker 2: different ways how you can have evangelists for you, and
Speaker 2: that's the best. That's really the best form of marketing.
Speaker 2: It's like to have, you know, a core group of
Speaker 2: people who really believe in your product and have them
Speaker 2: actually tell their friends, their family, because it's like even
Speaker 2: if you want, like if you give the product.
Speaker 5: And this discoes for just any business in general.
Speaker 2: I feel like if you if you have a you know,
Speaker 2: a restaurant, right and you might say, okay, look, I'm
Speaker 2: gonna feed this one person, but this one person is
Speaker 2: connected to twenty five other people, so he's gonna eat
Speaker 2: for free. But he loves to fool so much. He
Speaker 2: goes back and he tells his whole neighborhood, his whole
Speaker 2: block about the food. Now fifteen people that he told
Speaker 2: come in now they're pain.
Speaker 5: It's worth it.
Speaker 2: And I think that, you know, for entrepreneurs, like I said,
Speaker 2: that's a valuable lesson just for entrepreneurs in general.
Speaker 4: Definite strategy.
Speaker 6: Yeah, I found that, you know a lot of stuff
Speaker 6: I started doing before we are bigger. Now I was
Speaker 6: just doing it, you know under my old company, neuro
Speaker 6: Fitness Center, that I.
Speaker 4: Was following Loulie Women's model, you know, which is you
Speaker 4: know their ambassador program.
Speaker 6: They you know, they're arming all their yoga, these yoga teachers,
Speaker 6: what they're clothing. You know, That's how Lulu Lemen really
Speaker 6: got to that place that they are is through a
Speaker 6: really strong ambassador program.
Speaker 3: Yeah, you're the leader of this mental health gym space, right,
Speaker 3: So I'm thinking and even you said, Charla Nage searched it.
Speaker 3: Have you seen anybody try to create it or replicate
Speaker 3: it or come into the space.
Speaker 7: Are you seeing more people doing that?
Speaker 6: I mean people will come into the space and again,
Speaker 6: like I said, they'll put a bunch of technology something
Speaker 6: to one roof.
Speaker 4: And then they'll hear me get on a podcast.
Speaker 6: Like I did a podcast with a guy who had
Speaker 6: a floating podcast just for floating, and I came on
Speaker 6: in and I started talking about everything. I'm talking about trauma,
Speaker 6: fight or flight response, all these different things, and he said, wow.
Speaker 4: We never heard of that before. So I'm like, so
Speaker 4: what are y'all doing?
Speaker 6: Like, what are you doing with the tools? You don't
Speaker 6: you don't even know. It's like it's like a you know,
Speaker 6: you give a baby grand piano to anybody, but that
Speaker 6: don't mean they're gonna get on there and play it.
Speaker 4: Right. For me, the brand and the philosophy is what
Speaker 4: inception is.
Speaker 6: Not so much we put all these tool us under
Speaker 6: one building because I have I've had more tools at
Speaker 6: one point and pulled them out because they didn't fit
Speaker 6: the rhyme or reason. So I'm kind of ahead of
Speaker 6: understanding how the pieces work and why they work.
Speaker 2: Yeah, the brand ambassator on thing, I just want to
Speaker 2: go back to that because that made me think going
Speaker 2: on interview that we did. We interviewed Nick Storm shot
Speaker 2: out to him and he was like the driving force
Speaker 2: behind Sarak and Hypnotic as well, And especially when the
Speaker 2: Sarak he was saying, like, you know, people might not know,
Speaker 2: but the reason Saraq really blew up is not Diddy.
Speaker 2: It was actually the ambassador program with DJs, and they
Speaker 2: had dj from all over the country from New York
Speaker 2: to Atlanta to and and they really they focused on
Speaker 2: the DJs because they understood that the DJs was in
Speaker 2: the nightclubs where people buying bottles in the nightclubs. So
Speaker 2: if they that's when they started with the Sarac boys.
Speaker 2: And he was telling us the whole play behind the
Speaker 2: ambassador program. And when you told me that, I just
Speaker 2: realized that, you know, a lot of times we hear
Speaker 2: stuff on such a high level like that Saraq Ambassador program,
Speaker 2: but it's like you could really implement any kind of
Speaker 2: business strategy, whether it's a big or small level, and it's.
Speaker 4: Like strategy when it was mean by myself work.
Speaker 5: You know, Yeah, it's all about creativity.
Speaker 4: Way to get to a certain level to implement something
Speaker 4: like that.
Speaker 5: Yeah, now that's dope.
Speaker 2: So as far as like on a mental health conversation,
Speaker 2: because like I said, I mean, I think that it's
Speaker 2: not talked about it enough as far as the stress
Speaker 2: the entrepreneurs might face. And I'm sure there's a lot
Speaker 2: of people that listen to this podcast that are entrepreneurs
Speaker 2: or business people. Can you talk about that because it's
Speaker 2: a unique set of you as an entrepreneur. I'm sure
Speaker 2: you probably know yourself right, like even going through this
Speaker 2: coronavirus and not being able to open up your business,
Speaker 2: like the financial demands and and just a different stress level.
Speaker 2: You don't work a nine to five job. If you're
Speaker 2: an entrepreneur, you never get off. You're always thinking about
Speaker 2: your business two o'clock in the morning. That can that
Speaker 2: can that can cause divorces, That can cause you not
Speaker 2: spend enough time with your children. You can cause you
Speaker 2: all kinds of mental stress. So I think that that's
Speaker 2: something that we haven't spoken about as well, so I
Speaker 2: want to talk about that because that's there's always a
Speaker 2: flip side to everything, and the flip side of being
Speaker 2: entrepreneurs are the mental. So how can people mentally, you know,
Speaker 2: get themselves in a good space? And can you talk
Speaker 2: about some of the mental stresses and pressures that entrepreneurs
Speaker 2: may face.
Speaker 6: I mean, you said it like it's it's a daily,
Speaker 6: daily thalt process. And specifically when you start taking on
Speaker 6: when I started taking on employees and my rent quadruple,
Speaker 6: you know, you know, you got a bigger nuh to
Speaker 6: crack before you can break even, right, So that day
Speaker 6: to day stress or monthly stress, because really around the
Speaker 6: beginning of the month, everybody's stressed, right, specifically business owners.
Speaker 6: And and I realized that because I was doing probably
Speaker 6: about twenty years ago, I was doing what do they
Speaker 6: call factory where we take invoices and pay on those invoices.
Speaker 4: Where I learned at that point in time that the.
Speaker 6: Average business is literally at that point was like six
Speaker 6: weeks from going out of business, you know, based on
Speaker 6: their cash flow.
Speaker 4: So this is something that it's like, it's not just
Speaker 4: it's not just you know.
Speaker 6: A few people, it's all of us who you know,
Speaker 6: in the business world, we have these mental these stressors
Speaker 6: going on.
Speaker 4: If I didn't, if I didn't do my own.
Speaker 6: Stuff, dude, I would have been gone, Like, there's no
Speaker 6: way I could have been overcome.
Speaker 4: I was building. I was going through a lawsuit, still.
Speaker 6: Running the location, still running another location, and building inception
Speaker 6: all at the same time while going through a lawsuit.
Speaker 6: And I spent a lot of time brain training. I
Speaker 6: spent a lot of time using my tools, because again,
Speaker 6: when you're going through stuff like that, and you specially
Speaker 6: a lawsuit, and you get these what they call interrogatories
Speaker 6: and things that nature, they send you stuff and they
Speaker 6: tell you the worst thing about yourself, right.
Speaker 4: And you just fired up, like what he said?
Speaker 6: What?
Speaker 4: Like?
Speaker 6: You know, they keep doing that and still be trying
Speaker 6: to build a business, and then the businesses aren't necessarily
Speaker 6: where they need to be. And I got to pump
Speaker 6: in cash flow for both both businesses. I mean that
Speaker 6: that's very stressful. But you have to find some type
Speaker 6: of outlet that's outside of your business.
Speaker 4: And that's something I I did in twenty seventeen. I
Speaker 4: actually started. I got with a.
Speaker 6: Guy and I wanted to learn it earlier. I started
Speaker 6: saucer dancing, and that I would go once a week
Speaker 6: to my homie who's from New Orleans, who's like one
Speaker 6: of the best Cuban thought of dancers in the world,
Speaker 6: black guy named Dwayne Rinn, and would I would I
Speaker 6: would have that mental space and that one hour with him,
Speaker 6: you know, once a week, and then I would go
Speaker 6: out and I would dance.
Speaker 4: It gave me ability to get back into some type of.
Speaker 6: Community where people didn't know me as like that you're
Speaker 6: the business owner, you didn't see that, like I need
Speaker 6: to be able to just go and focus on something
Speaker 6: that's totally outside of my business. And that's one of
Speaker 6: the things that helped me. And just community too. You
Speaker 6: need people around you. You can't be if you're out
Speaker 6: here and you're a lone soldier, I mean, entrepreneur.
Speaker 4: Suicide is really high.
Speaker 6: People don't know about that, you know, because again specifically,
Speaker 6: now I'm fortunate in the sense of I guess some
Speaker 6: people thinking fortune not fortunate, but I'm single.
Speaker 4: I I don't have a family.
Speaker 6: Like That's how I'm able to go through this because
Speaker 6: there's no way I would take a wife and kids
Speaker 6: through what I'm going through right now, and a lot
Speaker 6: of people do it.
Speaker 4: I'm like, I commend you. I don't even know how
Speaker 4: you do that, because there's no way I would be
Speaker 4: able to do that.
Speaker 6: So if you're a single person and an entrepreneur, you
Speaker 6: definitely have to surround yourself with strong people. And I
Speaker 6: never really had the business people. You know, you know
Speaker 6: how you want to find mentors and people who are
Speaker 6: doing great business.
Speaker 4: I never really had that.
Speaker 6: I've been doing this kind of all on my own
Speaker 6: the last thirteen years, and here and there, I'll get
Speaker 6: plugged in with little people here and there.
Speaker 4: But I think it's important to find.
Speaker 6: Community to do something outside of your business, and find
Speaker 6: community to people who are doing things bigger than you.
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Speaker 8: Do what's right, leave now. Under President Trump America's laws,
Speaker 8: border and families will be protected.
Speaker 7: Sponsored by the United States Department of Homeland Security,