1 00:00:00,320 --> 00:00:03,000 Speaker 1: Brought to you by the reinvented two thousand twelve Camray. 2 00:00:03,240 --> 00:00:10,000 Speaker 1: It's ready. Are you welcome to stump Mom never told you? 3 00:00:10,200 --> 00:00:17,479 Speaker 1: From House Stuff Works dot Com. Hello, and welcome to 4 00:00:17,480 --> 00:00:20,239 Speaker 1: the podcast. I'm Kristen and I'm Molly. Well like today 5 00:00:20,280 --> 00:00:24,240 Speaker 1: we're talking about iconic cosmetics. An article that was written 6 00:00:24,320 --> 00:00:26,799 Speaker 1: for How Stuff Works by you. That's true. Actually, in 7 00:00:26,840 --> 00:00:30,760 Speaker 1: the intro of the article talks about Mary Kay, right 8 00:00:30,800 --> 00:00:34,159 Speaker 1: because I saw her that pink Cadillac. That's just you know, 9 00:00:34,400 --> 00:00:37,319 Speaker 1: an icon of the cosmetics world in its own right. 10 00:00:37,479 --> 00:00:40,560 Speaker 1: Just write the fact that's not actually a cosmetic Yes, 11 00:00:40,640 --> 00:00:42,280 Speaker 1: And I thought that I would I would share for 12 00:00:42,320 --> 00:00:45,879 Speaker 1: a moment about how Mary Kay was a milestone in 13 00:00:45,920 --> 00:00:48,599 Speaker 1: my own life. Yeah. Well, I don't know if i'd 14 00:00:48,600 --> 00:00:52,360 Speaker 1: call it a guiding force, but certainly a significant chapter 15 00:00:52,560 --> 00:00:57,840 Speaker 1: in my girlhood because my mother did um this thing 16 00:00:57,960 --> 00:01:00,200 Speaker 1: for me, and me and my sisters were sort this 17 00:01:00,640 --> 00:01:03,440 Speaker 1: rite of passage for us. We had at twelve years old, 18 00:01:03,440 --> 00:01:05,480 Speaker 1: we got our ears pierced and then they get like 19 00:01:05,560 --> 00:01:09,399 Speaker 1: thirteen or something. The Mary Kay consultant came over to 20 00:01:09,440 --> 00:01:11,760 Speaker 1: the house for each of you and taught us how 21 00:01:11,800 --> 00:01:14,679 Speaker 1: to put makeup on Yeah. It was kind of the 22 00:01:14,760 --> 00:01:18,240 Speaker 1: sign that okay, you are becoming a woman. Now cover 23 00:01:18,360 --> 00:01:21,360 Speaker 1: your face stuff as fast as possible with makeup. Um. 24 00:01:21,720 --> 00:01:24,400 Speaker 1: So yeah, so what do you remember of your time 25 00:01:24,440 --> 00:01:27,199 Speaker 1: with the Mary Kay lady. Well, you know, we sat 26 00:01:27,240 --> 00:01:30,120 Speaker 1: down that the breakfast room table and she put I 27 00:01:30,120 --> 00:01:33,679 Speaker 1: just remember wanting to explore her makeup bag because she 28 00:01:33,760 --> 00:01:37,800 Speaker 1: brought over all so many samples and so many different colors. 29 00:01:37,840 --> 00:01:40,160 Speaker 1: And I mean we really only did the boring stuff 30 00:01:40,200 --> 00:01:42,640 Speaker 1: like how to put on concealer and how to put 31 00:01:42,640 --> 00:01:44,600 Speaker 1: on foundation and all of that, and I wanted to, 32 00:01:44,840 --> 00:01:47,200 Speaker 1: you know, go crazy with my shadow. But those are 33 00:01:47,280 --> 00:01:50,320 Speaker 1: vital life lessons, Christmas, myilelife lessons that apparently I didn't 34 00:01:50,440 --> 00:01:53,640 Speaker 1: take to heart too much, well because I don't really 35 00:01:53,680 --> 00:01:56,120 Speaker 1: know how to put makeup on my face. Now, did 36 00:01:56,120 --> 00:01:58,440 Speaker 1: you get to purchase a bunch of Mary Kay cosmetics 37 00:01:58,480 --> 00:02:00,880 Speaker 1: after your session? Yeah, I kind of got the starter kit, 38 00:02:01,360 --> 00:02:03,520 Speaker 1: you know, just really basic stuff. I mean it was 39 00:02:03,520 --> 00:02:09,079 Speaker 1: pretty young, so I wasn't wearing lip lipsticks. You weren't 40 00:02:08,040 --> 00:02:15,720 Speaker 1: all not quite yet. That was four, so so that's 41 00:02:15,760 --> 00:02:18,720 Speaker 1: very interesting. So you were influenced by this worldwide brand 42 00:02:19,360 --> 00:02:22,480 Speaker 1: of makeup. I think the Mary kay story is pretty impressive. 43 00:02:22,520 --> 00:02:26,160 Speaker 1: She started the company in nineteen three when she was 44 00:02:26,200 --> 00:02:29,480 Speaker 1: forty five, with just five thousand dollars in savings. Five 45 00:02:29,560 --> 00:02:32,200 Speaker 1: years later, the company has passed a million dollar sales mark. 46 00:02:32,760 --> 00:02:35,200 Speaker 1: And that's when she decided to go get that pink 47 00:02:35,200 --> 00:02:38,000 Speaker 1: Cadillac that she still get that the company still gives 48 00:02:38,040 --> 00:02:41,640 Speaker 1: to the top performers. And uh, she got that color 49 00:02:41,639 --> 00:02:44,320 Speaker 1: because she pulled out a compact and said this color. 50 00:02:44,639 --> 00:02:47,919 Speaker 1: I want my car in this color, which is pretty 51 00:02:48,400 --> 00:02:52,040 Speaker 1: pretty cool. Yeah. Yeah, you know, I hope to one 52 00:02:52,080 --> 00:02:54,000 Speaker 1: day have the means to just walk into a dealership 53 00:02:54,000 --> 00:02:56,000 Speaker 1: and point to something random and be like, get me 54 00:02:56,080 --> 00:03:01,040 Speaker 1: something that I wholeheardly believe that will happen. Molly, um So, 55 00:03:01,160 --> 00:03:03,919 Speaker 1: But moving on from Mary Kay, because you know Mary 56 00:03:03,960 --> 00:03:07,840 Speaker 1: Kay Cosmetics, Well, yes, the brand itself is somewhat iconic 57 00:03:07,919 --> 00:03:12,080 Speaker 1: in its own way. We're talking about specific cosmetics that 58 00:03:12,560 --> 00:03:16,400 Speaker 1: really revolutionized I don't know, what would you say, Molly, 59 00:03:16,520 --> 00:03:21,720 Speaker 1: the world, the world? Yeah, or at least our makeup bags. Sure, yeah, 60 00:03:21,760 --> 00:03:23,920 Speaker 1: because this is one that I have in mind and 61 00:03:23,960 --> 00:03:25,720 Speaker 1: that my mother had in hers, and I just this 62 00:03:25,800 --> 00:03:29,320 Speaker 1: is what I grew up with. Oil of Olay, or 63 00:03:29,360 --> 00:03:34,200 Speaker 1: as it is technically known. That's right. Um. It is 64 00:03:34,240 --> 00:03:38,760 Speaker 1: the best selling skincare product in the world. And it 65 00:03:38,840 --> 00:03:43,040 Speaker 1: was developed by this guy, Graham Wolfe, who wanted to 66 00:03:43,080 --> 00:03:46,760 Speaker 1: develop a better facial cream for his wife Dina. He 67 00:03:46,800 --> 00:03:51,400 Speaker 1: was a chemist in South Africa and he um basically 68 00:03:51,400 --> 00:03:55,040 Speaker 1: took this newfound knowledge about lanolin and applied it to 69 00:03:55,760 --> 00:03:58,040 Speaker 1: face cream. Yeah, and I think that this is gonna 70 00:03:58,080 --> 00:04:00,760 Speaker 1: be sort of a recurring pattern. We'll see this podcast 71 00:04:00,880 --> 00:04:03,760 Speaker 1: of men listening to the women in their lives to 72 00:04:03,880 --> 00:04:06,240 Speaker 1: come up with better makeup products. Because he saw the 73 00:04:06,240 --> 00:04:09,600 Speaker 1: wife Dina just putting on these really thick, greasy facial 74 00:04:09,640 --> 00:04:12,480 Speaker 1: creams every night, and he figured there had to be 75 00:04:12,560 --> 00:04:16,040 Speaker 1: something that would look natural, that would still protect the skin. 76 00:04:16,120 --> 00:04:17,560 Speaker 1: They would hold him moisture, but that you just want 77 00:04:17,560 --> 00:04:20,520 Speaker 1: to be able to see um. And so Dinah had 78 00:04:20,520 --> 00:04:23,320 Speaker 1: to serve as his guinea pig all through is testing. 79 00:04:23,360 --> 00:04:25,479 Speaker 1: You know, he would whip up something in the lab 80 00:04:25,560 --> 00:04:28,920 Speaker 1: and try They tried that on and finally he said 81 00:04:28,960 --> 00:04:31,679 Speaker 1: on the perfect formula for what he called a beauty fluid, 82 00:04:31,839 --> 00:04:35,039 Speaker 1: because uh, it made a woman beautiful. You couldn't see it. 83 00:04:35,040 --> 00:04:38,080 Speaker 1: It just gave her that glow that finished she needed 84 00:04:38,160 --> 00:04:40,240 Speaker 1: and called that moisture in Yeah, and the and the 85 00:04:40,320 --> 00:04:44,120 Speaker 1: logic behind his beauty fluid was to make it as 86 00:04:44,200 --> 00:04:47,200 Speaker 1: close to the skin's own sea bum or its natural 87 00:04:47,240 --> 00:04:50,280 Speaker 1: oil as possible. Hence you know the oil of a 88 00:04:50,400 --> 00:04:52,479 Speaker 1: lay name. And it's it's kind of a nice little 89 00:04:53,080 --> 00:04:58,559 Speaker 1: husband wife duo invention story too, because they not only 90 00:04:58,560 --> 00:05:02,080 Speaker 1: worked on the duct together, just like the actual formulation, 91 00:05:02,160 --> 00:05:05,400 Speaker 1: but also worked on how well it absorbed into the 92 00:05:05,480 --> 00:05:09,239 Speaker 1: skin and the texture, the color that iconic pink shade, 93 00:05:09,800 --> 00:05:13,200 Speaker 1: and and then also the fragrance and all those factors 94 00:05:13,200 --> 00:05:15,599 Speaker 1: have combined together to make it, as Kristen said, the 95 00:05:15,640 --> 00:05:18,800 Speaker 1: best selling skincare product in the world. I launched in 96 00:05:18,839 --> 00:05:23,560 Speaker 1: South Africa and nineteen fifty three and now it's a 97 00:05:23,680 --> 00:05:26,480 Speaker 1: huge worldwide brand. It's everywhere. And I did go by 98 00:05:26,520 --> 00:05:29,719 Speaker 1: different names when it was in different world wide markets. 99 00:05:29,760 --> 00:05:33,200 Speaker 1: But in two thousand, company that owned it said it's 100 00:05:33,200 --> 00:05:35,880 Speaker 1: not just gonna be l a and so it has been. 101 00:05:37,480 --> 00:05:41,400 Speaker 1: Now let's move on to iconic cosmetic number four. Kristen. 102 00:05:43,320 --> 00:05:46,760 Speaker 1: I chose Revlon Fire and Ice when I was writing 103 00:05:47,240 --> 00:05:50,000 Speaker 1: this article. And when I read this article, I hadn't 104 00:05:50,040 --> 00:05:53,000 Speaker 1: heard of Revlon Fire and eyes before. But I think 105 00:05:53,000 --> 00:05:55,200 Speaker 1: it's such a great It's such a great story because 106 00:05:55,240 --> 00:06:02,279 Speaker 1: Revlon started out in ninety two as Soul selling nail polish, 107 00:06:02,560 --> 00:06:04,839 Speaker 1: and it was pretty good nail polished because other nail 108 00:06:04,839 --> 00:06:07,640 Speaker 1: polishes of the time were made with pigments and this 109 00:06:07,760 --> 00:06:09,920 Speaker 1: nail poloshes madeould die, so it would go on smoother, 110 00:06:09,920 --> 00:06:12,719 Speaker 1: it would last longer. It was a very high quality product. 111 00:06:13,240 --> 00:06:17,000 Speaker 1: And uh in it's that's when Revlon was like, hey, 112 00:06:17,000 --> 00:06:20,120 Speaker 1: well we'll do lipsticks to match this. And they were 113 00:06:20,160 --> 00:06:22,239 Speaker 1: really smart about advertising. And that's part of the reason 114 00:06:22,240 --> 00:06:26,280 Speaker 1: why I found the Revlon story so compelling, because they 115 00:06:26,279 --> 00:06:28,560 Speaker 1: were just so smart about advertising all the way through 116 00:06:28,640 --> 00:06:32,599 Speaker 1: those early years when they had those lipstick nail polished duos, 117 00:06:33,040 --> 00:06:36,200 Speaker 1: they would um time the release to the fashion launches 118 00:06:36,640 --> 00:06:39,440 Speaker 1: because if there were women who couldn't afford the latest fashion, 119 00:06:40,000 --> 00:06:42,479 Speaker 1: they could still feel a little fashionable by splurging on 120 00:06:42,560 --> 00:06:45,279 Speaker 1: this lipstick nail polish duo. And we've talked about the 121 00:06:45,279 --> 00:06:48,080 Speaker 1: lipstick indicator before. This guy was right on the money 122 00:06:48,120 --> 00:06:50,159 Speaker 1: and that if women just have a little bit of 123 00:06:50,200 --> 00:06:53,240 Speaker 1: minus spend it can spend it on lipstick. Yeah, and 124 00:06:53,279 --> 00:06:57,480 Speaker 1: Revlon really made UM made the idea of this lipstick 125 00:06:57,560 --> 00:07:00,640 Speaker 1: nail polished combo to be an actual fashion scessory, not 126 00:07:00,760 --> 00:07:03,159 Speaker 1: just something you know, something you just buy the drug store, 127 00:07:03,279 --> 00:07:07,720 Speaker 1: something that you needed to complete that perfect outfit. And 128 00:07:07,760 --> 00:07:14,200 Speaker 1: then in ninety two the company just exploded with this 129 00:07:14,600 --> 00:07:19,040 Speaker 1: marketing campaign called Fire and Ice. And a lot of 130 00:07:19,080 --> 00:07:22,320 Speaker 1: the backstory on this advertising campaign comes from a book 131 00:07:22,400 --> 00:07:25,600 Speaker 1: called Fire and Ice by Andrew Tobias, which tells the 132 00:07:25,640 --> 00:07:29,160 Speaker 1: story of Charles Revson, who was sort of the genius 133 00:07:29,200 --> 00:07:33,000 Speaker 1: behind all these marketing efforts. And what Revson does is 134 00:07:33,040 --> 00:07:37,120 Speaker 1: he creates what what Tobias believes is the first campaign 135 00:07:37,280 --> 00:07:41,920 Speaker 1: to link makeup and sex directly. It seems pretty natural now, 136 00:07:42,640 --> 00:07:45,920 Speaker 1: but first one who did that. And what he did 137 00:07:45,960 --> 00:07:48,480 Speaker 1: was he came up with all these questions in the 138 00:07:48,520 --> 00:07:52,440 Speaker 1: advertisement to uh, to help a woman figure out if 139 00:07:52,440 --> 00:07:54,440 Speaker 1: she was a Fire and Ice girl? Are you made 140 00:07:54,520 --> 00:07:57,840 Speaker 1: for Fire and Ice? In the model Dorian Lee was 141 00:07:57,960 --> 00:08:02,240 Speaker 1: dressed in this you really getting tight, gorgeous evening gown 142 00:08:02,320 --> 00:08:06,320 Speaker 1: and she had this this bright red lipstick and uh 143 00:08:06,400 --> 00:08:08,920 Speaker 1: a nail polish on that really popped off of this 144 00:08:08,920 --> 00:08:13,560 Speaker 1: this sparkling white silver gown. Anah, And so then they 145 00:08:13,600 --> 00:08:16,280 Speaker 1: would ask you these questions such as, Molly, you're ready 146 00:08:16,320 --> 00:08:17,560 Speaker 1: for if you ever want to find out? If you 147 00:08:17,640 --> 00:08:21,239 Speaker 1: want to ask me? Okay, Kristen, have you ever danced 148 00:08:21,240 --> 00:08:24,000 Speaker 1: with your shoes off? Yes? You might be a fire 149 00:08:24,040 --> 00:08:25,720 Speaker 1: and ice s girl. You have to answer yes to 150 00:08:25,840 --> 00:08:28,120 Speaker 1: eight of these fifteen, which will run through. We're like quick, 151 00:08:28,280 --> 00:08:30,200 Speaker 1: so just keep talk at home about if you can 152 00:08:30,240 --> 00:08:32,480 Speaker 1: get to eight. Have you every ansd with your shoes off? 153 00:08:32,480 --> 00:08:36,240 Speaker 1: With one? Do you ever wish on a new moon? Kristen? No? 154 00:08:36,360 --> 00:08:39,360 Speaker 1: I don't think I do you? Okay? Do you blush 155 00:08:39,400 --> 00:08:43,199 Speaker 1: when you find yourself flirting? Unfortunately? When a recipe calls 156 00:08:43,240 --> 00:08:45,480 Speaker 1: for one dash of bitters? Do you think it's better 157 00:08:45,520 --> 00:08:49,640 Speaker 1: with two? I don't drink things with bitter. That seems 158 00:08:49,640 --> 00:08:52,480 Speaker 1: old fashioned and of the nineteen fifties? When which is 159 00:08:52,480 --> 00:08:55,480 Speaker 1: when this ad came out? Okay, this is a juicy one. 160 00:08:55,520 --> 00:08:57,640 Speaker 1: Do you secretly hope the next man you meet will 161 00:08:57,640 --> 00:09:00,120 Speaker 1: be a psychiatrist? No, because then he'll be able to 162 00:09:00,280 --> 00:09:04,000 Speaker 1: instantly detect my inner flaws. Do you sometimes feel that 163 00:09:04,080 --> 00:09:13,079 Speaker 1: other women resent you? No? No? Have you ever wanted 164 00:09:13,120 --> 00:09:17,880 Speaker 1: to wear an ankle bracelet? What if it was an ankle? Ankle? Alcohol? 165 00:09:17,920 --> 00:09:22,320 Speaker 1: Monitoring bracelet. Well in that case. Okay, here's another one 166 00:09:22,320 --> 00:09:24,160 Speaker 1: that I think you can tell that this was very 167 00:09:24,200 --> 00:09:26,760 Speaker 1: much in nineteen fifties ad campaign and not a politically 168 00:09:26,800 --> 00:09:30,600 Speaker 1: correct one. Do sables or furs excite you even on 169 00:09:30,679 --> 00:09:35,360 Speaker 1: other women? Oh? Yes, Molly. Do you love to look 170 00:09:35,520 --> 00:09:38,600 Speaker 1: up at a man? I'm kind of tall, so when 171 00:09:38,640 --> 00:09:41,679 Speaker 1: it happens, I guess it's kind of nice. Do you 172 00:09:41,720 --> 00:09:44,480 Speaker 1: face crowded parties with panic then wind up having a 173 00:09:44,520 --> 00:09:50,000 Speaker 1: wonderful time? I hope? So? Does gypsy music make you sad? 174 00:09:51,520 --> 00:09:54,040 Speaker 1: I cried myself to sleep every night listening to gypsy music? 175 00:09:54,920 --> 00:10:00,360 Speaker 1: Do you think any man really understands you? Would you 176 00:10:00,400 --> 00:10:03,520 Speaker 1: streak your hair with platinum without consulting your husband? I 177 00:10:03,520 --> 00:10:07,960 Speaker 1: wouldn't do anything without consulting my husband. If tourists flights 178 00:10:07,960 --> 00:10:09,880 Speaker 1: for running, would you take a trip to March I'm 179 00:10:09,880 --> 00:10:13,480 Speaker 1: a little scared of No, I don't think it was 180 00:10:13,520 --> 00:10:16,640 Speaker 1: don't like otter space? Do you close your eyes when 181 00:10:16,640 --> 00:10:21,920 Speaker 1: you're kissed? Yes? So those are the fifteen questions. I 182 00:10:21,960 --> 00:10:24,559 Speaker 1: felt really bashful about answering that last one, starting to 183 00:10:24,559 --> 00:10:28,400 Speaker 1: get little, a little personal, but that's what Reps was 184 00:10:28,440 --> 00:10:30,760 Speaker 1: trying to do. He was trying to aim at all 185 00:10:30,760 --> 00:10:34,880 Speaker 1: these you know, brash, kind of confident things about women 186 00:10:34,920 --> 00:10:37,800 Speaker 1: in the fifties, that what they would want to either 187 00:10:37,840 --> 00:10:40,040 Speaker 1: if they if they didn't embody them now, it was 188 00:10:40,080 --> 00:10:42,000 Speaker 1: the ideal of what you would want to embody at 189 00:10:42,040 --> 00:10:44,800 Speaker 1: that time. And Tobias points out that at the at 190 00:10:44,840 --> 00:10:49,319 Speaker 1: the time, there was this idea of European women being 191 00:10:49,840 --> 00:10:53,439 Speaker 1: really provocative and sexy and all of this. In American 192 00:10:53,480 --> 00:10:56,120 Speaker 1: women were kind of just being being left out. But 193 00:10:56,200 --> 00:10:59,640 Speaker 1: they certainly weren't excited by sables, and they get their 194 00:10:59,640 --> 00:11:02,640 Speaker 1: eyes open when they guessed all sorts of things, and 195 00:11:02,720 --> 00:11:05,319 Speaker 1: so they wanted to play on this, this idea of 196 00:11:05,600 --> 00:11:09,560 Speaker 1: American women being being just as exciting and attractive as 197 00:11:09,600 --> 00:11:13,679 Speaker 1: European women, and it worked. That campaign is is that 198 00:11:13,760 --> 00:11:17,160 Speaker 1: year it won Best Advertising Campaign of the Year, and 199 00:11:17,200 --> 00:11:19,640 Speaker 1: then you know, since that time has been heralded as 200 00:11:19,679 --> 00:11:22,240 Speaker 1: one of the most unique advertising campaigns in terms of 201 00:11:22,240 --> 00:11:26,720 Speaker 1: selling makeup to women. Now, speaking of selling makeup to women, Kristen, 202 00:11:27,360 --> 00:11:30,120 Speaker 1: here's a tagline you may have heard over and over again. 203 00:11:31,480 --> 00:11:35,720 Speaker 1: Maybe she's born with it, maybe it's maple leene. I 204 00:11:35,800 --> 00:11:38,400 Speaker 1: do indeed know that tagline. I feel like We've been 205 00:11:38,440 --> 00:11:40,720 Speaker 1: bombarded with that tagline, but I was surprised to learn 206 00:11:40,800 --> 00:11:44,400 Speaker 1: that it only came into being in Isn't that insane? 207 00:11:44,480 --> 00:11:48,239 Speaker 1: It is kind of crazy considering that T. L. Williams, 208 00:11:48,280 --> 00:11:52,559 Speaker 1: who came up with Mabel and Cosmetics, actually started out 209 00:11:52,600 --> 00:11:57,400 Speaker 1: in nineteen thirteen working on a new kind of um 210 00:11:57,400 --> 00:12:01,439 Speaker 1: mascara for his sister Mabel. Right again, another example of 211 00:12:01,440 --> 00:12:04,400 Speaker 1: of a man paying attention to a woman's needs. Because 212 00:12:04,520 --> 00:12:07,800 Speaker 1: Mabel would use petroleum jelly and coal dust to make 213 00:12:07,800 --> 00:12:11,680 Speaker 1: her eyelashes look dramatic, and old TL was like, this 214 00:12:11,720 --> 00:12:14,400 Speaker 1: seems like a pretty good product. I'm gonna I'm gonna 215 00:12:14,440 --> 00:12:16,559 Speaker 1: form this company to market it. And at first he 216 00:12:16,679 --> 00:12:19,360 Speaker 1: sold mascara is just like a cake that you kind 217 00:12:19,400 --> 00:12:22,520 Speaker 1: of like painted on. But by the nineties sixties they've 218 00:12:22,559 --> 00:12:26,040 Speaker 1: got the tubes with the brush applicators, becoming the first 219 00:12:26,120 --> 00:12:31,440 Speaker 1: mass market and mascara to use that feature. And today 220 00:12:31,840 --> 00:12:35,360 Speaker 1: it's estimated that every two seconds, at least one tube 221 00:12:35,440 --> 00:12:38,079 Speaker 1: of Mabeling Great Lash mascara is sold in the United 222 00:12:38,120 --> 00:12:40,960 Speaker 1: States every two seconds, So imagine the number. How many 223 00:12:40,960 --> 00:12:42,920 Speaker 1: how long have you been podcasting, I don't know, so 224 00:12:43,040 --> 00:12:45,480 Speaker 1: much has been sold. That's how I'm going to measure 225 00:12:45,600 --> 00:12:48,080 Speaker 1: units of my life from now on. Yes, So I 226 00:12:48,080 --> 00:12:50,520 Speaker 1: guess if it's every two seconds, then one minute is 227 00:12:50,559 --> 00:12:55,280 Speaker 1: thirty and Mabeling Great Lashes. So you want to meet 228 00:12:55,360 --> 00:12:59,079 Speaker 1: up for a drink in thirty Mabeling Great Lashes. That's 229 00:12:59,120 --> 00:13:02,440 Speaker 1: an example play that I see. One thing I'd say 230 00:13:02,480 --> 00:13:07,040 Speaker 1: too that uh, Mabeling mascara has in common with the 231 00:13:07,120 --> 00:13:11,480 Speaker 1: Revlon Fire and Ice Snail Polish lipstick combo, is that 232 00:13:11,760 --> 00:13:16,240 Speaker 1: Mabeling was really successful at turning this one small cosmetic 233 00:13:16,720 --> 00:13:20,199 Speaker 1: into that, you know, that lipstick, that little luxury that 234 00:13:20,240 --> 00:13:23,320 Speaker 1: women can have. There's an article in the New York 235 00:13:23,320 --> 00:13:28,480 Speaker 1: Times talking about the mascara industry and in two thousand six, 236 00:13:28,520 --> 00:13:33,679 Speaker 1: Americans spent almost one point three billion dollars on it. 237 00:13:33,679 --> 00:13:36,640 Speaker 1: It's insane, Yeah, one point three billion dollars, which was 238 00:13:36,840 --> 00:13:41,520 Speaker 1: sent increase over So we're buying more and more mascara. 239 00:13:41,640 --> 00:13:44,720 Speaker 1: And it makes sense because it seems like every time you, 240 00:13:44,720 --> 00:13:47,679 Speaker 1: you know, turn on the TV or flip through women's magazine, 241 00:13:48,000 --> 00:13:51,240 Speaker 1: there's some new, insane kind of mascare that's supposed to 242 00:13:51,840 --> 00:13:56,319 Speaker 1: make your lashes doubled and tripled and won't smear, and 243 00:13:56,440 --> 00:13:58,640 Speaker 1: you know make you the most beautiful woman in the world. 244 00:13:58,800 --> 00:14:01,040 Speaker 1: And I will also say Matt Scares the only beauty 245 00:14:01,040 --> 00:14:03,240 Speaker 1: product that I can tell when it's gone bad. You 246 00:14:03,240 --> 00:14:04,840 Speaker 1: know how you're supposed to really clean out your makeup. 247 00:14:04,880 --> 00:14:06,040 Speaker 1: I feel like my scar is the only one I 248 00:14:06,040 --> 00:14:08,960 Speaker 1: can tell feel like, oh this needs to go. But 249 00:14:09,040 --> 00:14:11,520 Speaker 1: for everyone else who's more savvy about that and writes 250 00:14:11,559 --> 00:14:14,200 Speaker 1: the start dates on their cosmetics, then that will just 251 00:14:14,240 --> 00:14:19,479 Speaker 1: seem stilly. So that was our number three icon it cosmetic, 252 00:14:19,600 --> 00:14:26,240 Speaker 1: the Mabeling mass Scara, and number two is max Factor Pancake. Now, 253 00:14:26,320 --> 00:14:28,720 Speaker 1: unlike some of these other cosmetics we've been talking about, 254 00:14:28,800 --> 00:14:31,680 Speaker 1: I'd say that pancake has pretty much gone out of 255 00:14:32,120 --> 00:14:34,720 Speaker 1: cosmetic vogue. Yeah, I don't really. I don't think I've 256 00:14:34,720 --> 00:14:37,000 Speaker 1: ever gone to a cosmetics camera on ourn asked for 257 00:14:37,040 --> 00:14:40,080 Speaker 1: any pancake. The only time that I've ever actually used 258 00:14:40,120 --> 00:14:44,160 Speaker 1: pancake was when again I was a younger girl and 259 00:14:44,200 --> 00:14:47,480 Speaker 1: I would take ballet and when I would have my perform, 260 00:14:47,600 --> 00:14:51,360 Speaker 1: when I would perform for the for the masses that 261 00:14:51,480 --> 00:14:53,760 Speaker 1: I would have to put on pancake well, and the 262 00:14:53,920 --> 00:14:56,600 Speaker 1: makeup was made for performers, it was made for the 263 00:14:56,640 --> 00:14:59,760 Speaker 1: stage that makes sense um. And you know what's pretty 264 00:14:59,760 --> 00:15:02,760 Speaker 1: cool about Max Factors that it's not just pancake that 265 00:15:02,840 --> 00:15:05,720 Speaker 1: makes them an iconic company. They are just associated with 266 00:15:05,760 --> 00:15:09,360 Speaker 1: all these first in the world of cosmetics. In fact, 267 00:15:09,640 --> 00:15:13,560 Speaker 1: the word makeup is thanks to Max Factor because he 268 00:15:13,640 --> 00:15:17,480 Speaker 1: was trying to distinguish it from cosmetics, because back in 269 00:15:17,520 --> 00:15:21,440 Speaker 1: the day, in the early twentieth century, cosmetics really didn't 270 00:15:21,520 --> 00:15:25,480 Speaker 1: have a very good reputation because it was associated with 271 00:15:25,640 --> 00:15:29,480 Speaker 1: actresses and trolls and trollops, and back then being an 272 00:15:29,520 --> 00:15:34,240 Speaker 1: actress was not exactly the most well respected um profession 273 00:15:34,280 --> 00:15:36,880 Speaker 1: for a woman. And so with the rise of the 274 00:15:36,920 --> 00:15:40,240 Speaker 1: movie industry, Max Factor was able to link up this 275 00:15:40,320 --> 00:15:46,240 Speaker 1: idea of celebrity and glamour and beauty with makeup, the 276 00:15:46,320 --> 00:15:50,400 Speaker 1: first real celebrity endorsement, first real product that regular women 277 00:15:50,440 --> 00:15:52,800 Speaker 1: saw on celebrities, and we're like, I want that too, 278 00:15:53,280 --> 00:15:56,800 Speaker 1: And so he gets to start making this foundation when 279 00:15:57,280 --> 00:15:59,760 Speaker 1: they make the transition from the stage to the screen, 280 00:16:00,240 --> 00:16:03,520 Speaker 1: because you need different makeup for both. But then when 281 00:16:03,560 --> 00:16:08,520 Speaker 1: Technicolor comes along, the makeup is not looking good in color. Yeah, 282 00:16:08,680 --> 00:16:12,000 Speaker 1: it's doing some weird casting, some weird tinting on it. 283 00:16:12,200 --> 00:16:15,360 Speaker 1: So in seven he comes up with the Pancake, which 284 00:16:15,920 --> 00:16:19,760 Speaker 1: is both transparent but able to cover all those skin perfections. 285 00:16:20,120 --> 00:16:22,920 Speaker 1: The Hollywood actresses love it. They demand to take it 286 00:16:23,000 --> 00:16:25,160 Speaker 1: home after a movie shoot. And that is when the 287 00:16:25,200 --> 00:16:28,200 Speaker 1: regular people see whoa I want, I want what that 288 00:16:28,240 --> 00:16:32,520 Speaker 1: celebrity is wearing. Right because before Pancake came out, um, 289 00:16:32,560 --> 00:16:35,520 Speaker 1: he came up with this tagline called the Makeup for 290 00:16:35,520 --> 00:16:39,640 Speaker 1: the Stars and You, which really linked celebrity and beauty. 291 00:16:40,080 --> 00:16:44,440 Speaker 1: Just marketing genius on Max Factor's marketing genius. Now, I 292 00:16:44,520 --> 00:16:47,200 Speaker 1: think the idea of linking celebrity and beauty takes us 293 00:16:47,200 --> 00:16:53,280 Speaker 1: well into iconic cosmetic number one, which is perfume, specifically 294 00:16:53,520 --> 00:16:55,840 Speaker 1: Chanel number five. And the reason it has such a 295 00:16:55,880 --> 00:16:59,520 Speaker 1: celebrity connotation is because there's this famous quote from Marle 296 00:16:59,600 --> 00:17:01,800 Speaker 1: Monroe that the only thing she wore to bed was 297 00:17:01,840 --> 00:17:04,880 Speaker 1: a few drops of Chanelle number five is perhaps one 298 00:17:04,920 --> 00:17:09,440 Speaker 1: of the most glamorous perfumes, definitely the best known perfume. 299 00:17:09,520 --> 00:17:11,280 Speaker 1: Might say, that's why I put it number one on 300 00:17:11,320 --> 00:17:14,640 Speaker 1: the list. I mean, it's a great list. It wins 301 00:17:14,840 --> 00:17:18,080 Speaker 1: because not only is the perfume famous, but the bottle's famous. 302 00:17:18,119 --> 00:17:20,840 Speaker 1: Andy Warhol would paint it and do screen work of it. 303 00:17:21,440 --> 00:17:24,720 Speaker 1: And you know, here's another way to measure time. Every 304 00:17:24,760 --> 00:17:27,560 Speaker 1: fifty five seconds a bottle of Chanelle number five is 305 00:17:27,560 --> 00:17:30,199 Speaker 1: sold somewhere in the world. Some of you could be like, 306 00:17:30,240 --> 00:17:32,720 Speaker 1: I'll meet you in h in a great lash and 307 00:17:32,840 --> 00:17:37,080 Speaker 1: two Chanel's yeah, I like it. I'm sure no one 308 00:17:37,080 --> 00:17:42,480 Speaker 1: else at all. But it's been around since nine one 309 00:17:43,119 --> 00:17:47,399 Speaker 1: and it was developed by Coco Chanel and a perfumer, 310 00:17:47,560 --> 00:17:50,160 Speaker 1: Ernest Bow. And what's kind of interesting. And Chanelle had 311 00:17:50,200 --> 00:17:56,320 Speaker 1: no interest in doing perfumes. She thought that they were superficial, distasteful. 312 00:17:56,480 --> 00:17:58,159 Speaker 1: She thought that these people just need to take a 313 00:17:58,160 --> 00:18:01,520 Speaker 1: bath instead of putting on something that disguise their smell. Right, 314 00:18:01,520 --> 00:18:04,160 Speaker 1: because at that time, all of the perfumes were pretty 315 00:18:04,240 --> 00:18:09,520 Speaker 1: much flower sense, like really really heavy flower sense, with 316 00:18:09,720 --> 00:18:13,440 Speaker 1: really ornate bottles and kind of frilly names, and Coco 317 00:18:13,520 --> 00:18:16,200 Speaker 1: Chanelle was not really into that. She was not free 318 00:18:16,240 --> 00:18:19,639 Speaker 1: through at all. So um, what actually attracts her to 319 00:18:19,680 --> 00:18:22,600 Speaker 1: the perfume world is not just that one scent of something, 320 00:18:23,000 --> 00:18:26,159 Speaker 1: but rather her perfumer brings her this idea of alde 321 00:18:26,240 --> 00:18:29,399 Speaker 1: hides or in synthetic ingredients. And I think it's kind 322 00:18:29,400 --> 00:18:31,840 Speaker 1: of interesting that you know, today, I think we're all 323 00:18:31,880 --> 00:18:36,840 Speaker 1: about natural products, all natural and this successful perfume is 324 00:18:37,000 --> 00:18:40,359 Speaker 1: made from synthetics, but they're synthetics that happened to bring 325 00:18:40,440 --> 00:18:44,359 Speaker 1: out the natural smell of something uh more strongly or 326 00:18:44,359 --> 00:18:48,639 Speaker 1: more robustly. And the two main fragrances in Sanielle number 327 00:18:48,680 --> 00:18:51,840 Speaker 1: five are jasmine and rose. But there was an article 328 00:18:51,880 --> 00:18:54,320 Speaker 1: that also points out that the Chanel number five is 329 00:18:54,359 --> 00:18:59,119 Speaker 1: the world's first abstract fragrance. You can't really pinpoint what 330 00:18:59,280 --> 00:19:02,240 Speaker 1: Chanel number five smells like. It doesn't smell like lilies 331 00:19:02,359 --> 00:19:05,240 Speaker 1: or strawberries or what have you. And I think also 332 00:19:05,280 --> 00:19:07,320 Speaker 1: when you use the word abstract, I think the other 333 00:19:07,400 --> 00:19:10,840 Speaker 1: four cosmetics we've talked about Kristen are very much um 334 00:19:10,920 --> 00:19:14,000 Speaker 1: women's centered. They very much talk about what it means 335 00:19:14,040 --> 00:19:16,679 Speaker 1: to be a woman, and so did the advertising campaigns 336 00:19:16,720 --> 00:19:19,200 Speaker 1: just to distinctly, especially if you think about like fire 337 00:19:19,240 --> 00:19:21,560 Speaker 1: and ice, it's like this is a woman, this is 338 00:19:21,560 --> 00:19:23,760 Speaker 1: a woman, and Chanelle was pretty much the opposite of that. 339 00:19:23,840 --> 00:19:26,439 Speaker 1: Despite the fact that she is such a emblem of 340 00:19:26,480 --> 00:19:30,280 Speaker 1: femininity today and even though we just talked about how 341 00:19:30,320 --> 00:19:34,199 Speaker 1: you can't pinpoint what Sanelle number five smells like, the 342 00:19:34,240 --> 00:19:38,120 Speaker 1: new York Times perfume critic Chandler Burr, I think does 343 00:19:38,160 --> 00:19:41,600 Speaker 1: a pretty poetic job at least getting us in the 344 00:19:41,640 --> 00:19:46,080 Speaker 1: general direction. So he said that Chanelle number five hits 345 00:19:46,080 --> 00:19:49,560 Speaker 1: you like a bank of white hot searchlights washing the 346 00:19:49,680 --> 00:19:53,600 Speaker 1: powdered stars at a movie premiere in cans on a 347 00:19:53,680 --> 00:19:56,080 Speaker 1: dry summer night. If you haven't smelled it in a while, 348 00:19:56,240 --> 00:19:59,200 Speaker 1: do so again. It's great to bathe in that light. 349 00:20:00,080 --> 00:20:02,960 Speaker 1: That's really I think the description every woman wants attributed 350 00:20:03,080 --> 00:20:07,440 Speaker 1: to her absolutely white hot lights. So that's our list. 351 00:20:07,520 --> 00:20:10,199 Speaker 1: That was the five iconic cosmetics that we came up 352 00:20:10,200 --> 00:20:12,520 Speaker 1: with after this research. The article is on how stuff 353 00:20:12,520 --> 00:20:14,960 Speaker 1: works dot com. But that doesn't mean those are the 354 00:20:15,000 --> 00:20:17,680 Speaker 1: only five cosmetics that are iconic. You might have your 355 00:20:17,680 --> 00:20:20,080 Speaker 1: own list, and if so, we want to hear it. 356 00:20:20,200 --> 00:20:22,320 Speaker 1: Send us an email at mom stuff at how stuff 357 00:20:22,359 --> 00:20:24,520 Speaker 1: works dot com. And I think we've got time for 358 00:20:24,560 --> 00:20:30,400 Speaker 1: a listener email or to Kristen. Sure well, I've got 359 00:20:30,440 --> 00:20:35,440 Speaker 1: one here from Celia about our podcast on chivalry. She said, 360 00:20:35,480 --> 00:20:37,679 Speaker 1: when I first started dating, I never felt comfortable with 361 00:20:37,720 --> 00:20:40,639 Speaker 1: guys paying for my movie tickets, dinners or drinks. To 362 00:20:40,760 --> 00:20:43,000 Speaker 1: solve this, if he paid for dinner, I paid for 363 00:20:43,000 --> 00:20:45,960 Speaker 1: the movies, or I tried to leave the tip. After all, 364 00:20:46,040 --> 00:20:48,400 Speaker 1: I know how hard I work for my money. I've 365 00:20:48,400 --> 00:20:51,000 Speaker 1: treated friends and boyfriends to dinner and they've treated me, 366 00:20:51,200 --> 00:20:53,240 Speaker 1: But when on a first date, I always feel very 367 00:20:53,320 --> 00:20:56,800 Speaker 1: uncomfortable knowing that he's paying for everything. I've always been 368 00:20:56,840 --> 00:20:59,679 Speaker 1: pretty pretty firm about my stance because the idea of 369 00:20:59,720 --> 00:21:01,760 Speaker 1: being taken care of by a man for no other 370 00:21:01,800 --> 00:21:04,119 Speaker 1: reason than his being a man and my being a 371 00:21:04,200 --> 00:21:07,280 Speaker 1: woman makes me so uneasy. Now I'm in a long 372 00:21:07,359 --> 00:21:09,480 Speaker 1: term relationship, so it's not really an issue. All of 373 00:21:09,480 --> 00:21:11,800 Speaker 1: our money has been pulled together, so if I use 374 00:21:11,880 --> 00:21:14,560 Speaker 1: my debit card or he uses his, it comes out 375 00:21:14,640 --> 00:21:18,119 Speaker 1: of the same account. All right, Interesting, and I have 376 00:21:18,200 --> 00:21:21,320 Speaker 1: one from Marcus and the same basically the same amial 377 00:21:21,320 --> 00:21:23,240 Speaker 1: is also sent to us by our listener Jane, and 378 00:21:23,640 --> 00:21:26,200 Speaker 1: perhaps many more listeners by the time this one actually airs. 379 00:21:26,600 --> 00:21:29,720 Speaker 1: Is about the Celibacy podcast Kristen. All right. And despite 380 00:21:29,760 --> 00:21:31,840 Speaker 1: the fact that we, oh, I know where that this 381 00:21:31,880 --> 00:21:34,280 Speaker 1: is going. Yeah, despite the fact that we've based the 382 00:21:34,440 --> 00:21:37,520 Speaker 1: entire episode on some Seinfeld episodes, we did get a 383 00:21:37,560 --> 00:21:41,560 Speaker 1: few factors on Seinfeld all mixed up, and I think 384 00:21:41,560 --> 00:21:43,159 Speaker 1: the problem is is that I tend to watch the 385 00:21:43,160 --> 00:21:45,240 Speaker 1: reruns they're on, like really late at night, and I 386 00:21:45,359 --> 00:21:47,600 Speaker 1: just saw it starts to get jumbled in your dream world. 387 00:21:47,640 --> 00:21:49,960 Speaker 1: I probably shouldn't make excuses, but I will read what 388 00:21:50,000 --> 00:21:55,119 Speaker 1: our adept Seinfeld listeners let us know. First off, you 389 00:21:55,160 --> 00:21:57,639 Speaker 1: stated that George was the one offended by the double dipper, 390 00:21:57,680 --> 00:22:01,560 Speaker 1: when actually George was the one double dipping his girlfriend's relative, 391 00:22:01,680 --> 00:22:03,399 Speaker 1: a brother, I think, but it may have been a 392 00:22:03,440 --> 00:22:06,280 Speaker 1: cousin accused George of double dipping in a funeral and 393 00:22:06,320 --> 00:22:09,360 Speaker 1: they ended up finding a knocking over the casket. Secondly, 394 00:22:09,400 --> 00:22:12,400 Speaker 1: George becomes celibate because his girlfriend thinks she has mono, 395 00:22:12,480 --> 00:22:15,159 Speaker 1: and the process of becoming celibate, he becomes smarter. Elaine 396 00:22:15,200 --> 00:22:17,320 Speaker 1: is dating a man who can't pass his medical exam, 397 00:22:17,400 --> 00:22:20,040 Speaker 1: so she cuts him off. He passes the exam and 398 00:22:20,119 --> 00:22:22,679 Speaker 1: dumps her. The Master of Your Domain episode where they 399 00:22:22,720 --> 00:22:24,960 Speaker 1: make a bet about who can withhold from gratify themselves 400 00:22:24,960 --> 00:22:29,159 Speaker 1: along as is a completely different episode. So there you go. 401 00:22:29,600 --> 00:22:34,199 Speaker 1: Sorry about the Seinfeld errors works, but if you spot 402 00:22:34,240 --> 00:22:36,920 Speaker 1: any errors or just have something to say to us, 403 00:22:37,040 --> 00:22:39,160 Speaker 1: let us know. It's mom stuff at how stuff works. 404 00:22:39,200 --> 00:22:43,360 Speaker 1: Dot com. You can also find us on Facebook and 405 00:22:43,480 --> 00:22:46,480 Speaker 1: on Twitter. And we have a blog that's also called 406 00:22:46,560 --> 00:22:48,239 Speaker 1: stuff on or told You, and you can find that 407 00:22:48,600 --> 00:22:53,240 Speaker 1: at how stuff works dot com. For more on this 408 00:22:53,440 --> 00:22:55,960 Speaker 1: and thousands of other topics, does it how stuff works 409 00:22:55,960 --> 00:23:00,119 Speaker 1: dot com. Want more how stuff works, chuck out our 410 00:23:00,160 --> 00:23:07,600 Speaker 1: blogs on the housetope works dot com home page. Brought 411 00:23:07,640 --> 00:23:11,000 Speaker 1: to you by the reinvented two thousand twelve camera. It's ready, 412 00:23:11,000 --> 00:23:11,400 Speaker 1: are you