WEBVTT - Building a Better Period-Tracking App

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<v Speaker 1>I think it's a it's a problem that we have

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<v Speaker 1>become used to having free digital services and free in

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<v Speaker 1>quotation mark because of course we've been really paying without

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<v Speaker 1>private data. These days, there seems to be a smartphone

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<v Speaker 1>app for just about everything. One of the more popular

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<v Speaker 1>categories are apps that track menstrual cycles. More than a

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<v Speaker 1>hundred million women around the world already use them. Some

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<v Speaker 1>are trying to get pregnant, others are trying to avoid

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<v Speaker 1>getting pregnant, and many just want to better handle on

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<v Speaker 1>what their bodies are doing. But these free apps have

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<v Speaker 1>trade offs. Some use sensitive health information to place targeted ads.

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<v Speaker 1>The apps all need to make money, and that might

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<v Speaker 1>mean in a big picture sense, their main product is

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<v Speaker 1>actually their users data. Welcome to Prognosis, Bloomberg's podcast about

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<v Speaker 1>the intersection of health and technology and the unexpected places

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<v Speaker 1>that is taking us. I'm your host, Michelle fe Cortes.

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<v Speaker 1>For most of us, giving away our data is just

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<v Speaker 1>the deal we make when we're using a free app.

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<v Speaker 1>But a growing number of women are saying no, thank you,

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<v Speaker 1>and some are taking matters into their own hands. Bloomberg's

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<v Speaker 1>Naomi Kraski went to meet a group of feminist coders.

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<v Speaker 1>Our story starts at the Rainbow Factory, a community space

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<v Speaker 1>in Berlin's hot spot for startups, the Kreuzburg neighborhood. I'm

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<v Speaker 1>standing in the cafe at the community space. It's packed

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<v Speaker 1>with about two dozen people crammed around mismatched schoolroom style

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<v Speaker 1>tables and shares. Someone just popped open a bottle of

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<v Speaker 1>East Germans sparkling wine behind the bar, and they're handing

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<v Speaker 1>it out for free. People are here to celebrate. Everyone

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<v Speaker 1>stops hosting each other and settles down, turning their attention

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<v Speaker 1>to a project and screen. Next to that screen is

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<v Speaker 1>Marie cox Seek, a thirty year old sociologist and software developer.

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<v Speaker 1>She pulls up a slide with a grid of logos

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<v Speaker 1>for different period tracking apps. Don't get me wrong, I

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<v Speaker 1>don't think pink is a bad color. I just think

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<v Speaker 1>it's not the only one. And I also think flowers

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<v Speaker 1>or the herd, or what butterfly? Or this this very

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<v Speaker 1>cute girl with these big eyes. They don't really represent

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<v Speaker 1>represent me, They don't really represent us. Marie is one

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<v Speaker 1>third of the leadership team for Bloody Health, the coding

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<v Speaker 1>collectives that just released the first female developed open source

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<v Speaker 1>menstrual cycle tracker. In English, it's called DRIP. And this

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<v Speaker 1>is the launch party. Now after all these things, oh no,

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<v Speaker 1>there's like no privacy, no security, black box algorithms, Genno stereotypes.

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<v Speaker 1>Now this is DRIP. The seats for the project were

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<v Speaker 1>sewn back in when Marie got her first smartphone. It

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<v Speaker 1>was an Android. She was a bit of a late

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<v Speaker 1>adopter on the smartphone, but she knew what she wanted

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<v Speaker 1>to download right away. I looked into the play store

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<v Speaker 1>and I found a period app, um, and I just

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<v Speaker 1>took like the first one. Yeah, I think it was Womanlock,

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<v Speaker 1>which is also the icon with a pink flower on

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<v Speaker 1>the black screen, and it was. It was the first

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<v Speaker 1>app that I've seen. And the very same day, I

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<v Speaker 1>met with a friend of mine and I was very

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<v Speaker 1>excited and I told her, oh my god, I just

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<v Speaker 1>found this cool period app. It's so useful. I love it.

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<v Speaker 1>If you have ever had a period, you know why.

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<v Speaker 1>Marie was so happy at first when she found that app.

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<v Speaker 1>Periods can turn up at the most annoying times. They

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<v Speaker 1>can ruin your sheets and your Tinder dates. But period

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<v Speaker 1>apps promised to do more than just help you keep

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<v Speaker 1>act of bleeding. The broader pitch is that if you

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<v Speaker 1>give the app and of details, you can get a

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<v Speaker 1>heads up on all the others, sometimes frustrating changes that

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<v Speaker 1>come with your cycle. Why am I feeling depressed? What

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<v Speaker 1>the heck is going on with my digestion? Could I

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<v Speaker 1>be pregnant? The desire to connect the dots between the

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<v Speaker 1>period and everything else has helped make the apps so popular.

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<v Speaker 1>They're consistently in the top ten most downloaded in the

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<v Speaker 1>app Store. Just about every commercial period app lets you

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<v Speaker 1>do more than just click a calendar day so you

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<v Speaker 1>remember when your last one happened. They also make predictions

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<v Speaker 1>about when your next period will come. They let you

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<v Speaker 1>track everything from sex and boozy nights out to ovulation tests,

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<v Speaker 1>vaginal discharge, and resting body temperature. But apps don't necessarily

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<v Speaker 1>have to meet the privacy standards of say, doctor or

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<v Speaker 1>hospital records. In fact, as one of Marie's friends told her,

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<v Speaker 1>the commercial apps can use your data for plenty of

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<v Speaker 1>things that do not have anything to do with keeping

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<v Speaker 1>track of your period. This first looked at me. She

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<v Speaker 1>was a very close friend, so she looked at me

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<v Speaker 1>and said, like, Marie, have you read the privacy policy?

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<v Speaker 1>Of this app, and um, I was a bit annoyed

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<v Speaker 1>at her because she kind of took away my joy

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<v Speaker 1>in that moment um. But the following day I deleted

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<v Speaker 1>the app. All of that data can be used for

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<v Speaker 1>the same type of business that Facebook, Instagram and other

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<v Speaker 1>major apps use it for. Facebook is already controversial, but

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<v Speaker 1>here we're talking about even more personal data than what

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<v Speaker 1>most people share with social media. Joanna Baron, a Brazilian

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<v Speaker 1>researcher and digital rights activists who leads the group Coding Rights, explains,

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<v Speaker 1>so it's a lot, a lot, a lot of information

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<v Speaker 1>that is collected and the information that you get back

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<v Speaker 1>it's a when's your period and when's your fertile moment.

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<v Speaker 1>It doesn't need to ask all those questions to have

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<v Speaker 1>this outcome as an information. So of course this is

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<v Speaker 1>going somewhere else. And then if you go and look

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<v Speaker 1>at the terms of services, they say we might give

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<v Speaker 1>it to the data to third parties for advertisement purposes

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<v Speaker 1>and for whatever purpose that's not the purpose of the app.

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<v Speaker 1>Joanna's group did a study of period apps called Menstrue

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<v Speaker 1>Apps how to turn your period into money for others.

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<v Speaker 1>They found that information users give the apps can be

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<v Speaker 1>shared with third parties, including social media platforms, marketing agencies,

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<v Speaker 1>research institutes, employers, and Google Analytics. Flow, the biggest period

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<v Speaker 1>app in the US, has collected more than thirteen billion

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<v Speaker 1>data points about its users. Flow says the day helps

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<v Speaker 1>women monitor irregular periods and has helped a lot of

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<v Speaker 1>its users get pregnant. The app, based out of Mintsk

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<v Speaker 1>in Belarus, got into hot water recently over sharing some

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<v Speaker 1>user data with Facebook. After an uproar, the company said

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<v Speaker 1>it was only using Facebook analytics to improve the user

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<v Speaker 1>experience and that it would stop. But in China, where

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<v Speaker 1>the biggest period apps in the world are based, companies

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<v Speaker 1>have gone much further. Diema, one of the market leaders there,

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<v Speaker 1>said it crunches its users data to find out whether

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<v Speaker 1>to show them ads for tampons or ads for ovulation kits. Still,

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<v Speaker 1>Joanna's group found that when it comes to privacy policies,

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<v Speaker 1>not all commercial period apps are created equal. They cited Clue,

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<v Speaker 1>a Berlin based period app that's especially popular in Europe,

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<v Speaker 1>as an example of a clear privacy policy. Clue also

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<v Speaker 1>lets you store your health tracking data on your phone

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<v Speaker 1>without sharing it with the company, as long as you

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<v Speaker 1>do not set up a user account. I wanted to

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<v Speaker 1>get an industry perspective on this open source backlash against

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<v Speaker 1>commercial period apps, so I went to visit Clue CEO.

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<v Speaker 1>I'd a ten. I never started this company because of

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<v Speaker 1>wanted to build a business. I wanted to solve a problem,

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<v Speaker 1>and so I think there are definitely many nasty ways

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<v Speaker 1>that you can be commercial in this industry, and that

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<v Speaker 1>is happening. I do understand their sentiment. I still believe

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<v Speaker 1>that there must be a different way. I think it's

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<v Speaker 1>an it's the problem that we have become used to

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<v Speaker 1>having free digital services and free incuptation mark because of course,

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<v Speaker 1>within really paying without private data. Cluse terms of service

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<v Speaker 1>allow user data to be shared with academic researchers, and

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<v Speaker 1>it doesn't explicitly rule out commercial use. However, i'd just

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<v Speaker 1>said she does not want to run targeted at or

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<v Speaker 1>sell user data. But Clue has thirty million dollars in

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<v Speaker 1>capital from investors, and she's wrestling right now with how

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<v Speaker 1>to turn her period app into a sustainable business. She

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<v Speaker 1>wouldn't talk about exactly how that might work, except to

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<v Speaker 1>say that she has three concrete ideas that she's working

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<v Speaker 1>on right now. Clue has already experimented with a subscription model,

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<v Speaker 1>charging women about one dollar a month for more data analysis.

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<v Speaker 1>Marie started seriously thinking about period apps after doing a

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<v Speaker 1>study of Clue. She was working on her master's thesis

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<v Speaker 1>and sociology and early and she interviewed ten women about

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<v Speaker 1>how they used the app and what they were getting

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<v Speaker 1>out of it. Some more bisexual, some heterosexual, Some wanted

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<v Speaker 1>to get pregnant, and some did not. They were all

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<v Speaker 1>getting something different out of the app. At some point,

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<v Speaker 1>I had like nine different period apps on my phone

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<v Speaker 1>and I was trying to track see how different they are.

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<v Speaker 1>And that's where we get back to the idea of

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<v Speaker 1>a black box. Murray had all these different apps on

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<v Speaker 1>her phone, but she could not see into any of them.

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<v Speaker 1>She didn't have access to any of the code. Even Clue,

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<v Speaker 1>with it's easy to understand privacy policy didn't let her

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<v Speaker 1>see what was going on behind the screens. If we

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<v Speaker 1>use technology, um and we think it's useful and we

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<v Speaker 1>think it makes her life easier, but at the same

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<v Speaker 1>time we can't look behind the scenes, We can't understand

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<v Speaker 1>what is actually happening with the data we generate. What

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<v Speaker 1>is the code actually about? It became more and more

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<v Speaker 1>important to me UM to uh, to rely on open

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<v Speaker 1>source software. UM and so I was in a way

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<v Speaker 1>like unsatisfied with period apps and with I think with

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<v Speaker 1>health trekking apps in general. By September teen, Marie was

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<v Speaker 1>toying with the idea of writing her own open source

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<v Speaker 1>period app. She had already linked up with one potential collaborator,

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<v Speaker 1>a thirty year old mathematician named Tina Baumant. Marie turned

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<v Speaker 1>to Twitter to see if anyone else was interested in

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<v Speaker 1>making it a more serious project. She tweeted in German

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<v Speaker 1>something along the lines of who wants to fiddle around

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<v Speaker 1>with an open source menstrual cycle app? With me? She

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<v Speaker 1>included a gift of a little girl with a lot

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<v Speaker 1>of attitude. Yeah, it's just a gift showing UM a

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<v Speaker 1>small girl UM throwing very confidently giving away three tampons.

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<v Speaker 1>I guess I just thought, in this moment, Okay, let's

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<v Speaker 1>just give it a try, and let's see what happens

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<v Speaker 1>if I tweet about it, UM and I got um

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<v Speaker 1>quite a few retweets, quite a few likes. More than

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<v Speaker 1>a dozen people responded. Among them was Julia Frazel, a

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<v Speaker 1>thirty four year old software developer. She became the third

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<v Speaker 1>member of the team and brought the coding experience they needed.

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<v Speaker 1>But there was one important thing. They were still missing money.

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<v Speaker 1>In order to work full time on the period app project.

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<v Speaker 1>They needed some other way to pay the rent. In

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<v Speaker 1>early they got a German government grant called the Prototype Fund.

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<v Speaker 1>It's designed to promote open source technology and public interest projects.

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<v Speaker 1>And it felt like, um, okay, this is it. We

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<v Speaker 1>really was super motivated by this fund and we thought, okay,

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<v Speaker 1>this is our chance, now or never. Marie and her

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<v Speaker 1>team already had a list of ways they knew they

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<v Speaker 1>wanted their period app to be different. Some of them

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<v Speaker 1>had to do with design things like no gendered colors, pictures,

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<v Speaker 1>or text. Some had to do with making the tech

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<v Speaker 1>open source, and some had to do with how the

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<v Speaker 1>app itself would work and what kinds of predictions it

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<v Speaker 1>would make or not make. Beyond the privacy issues, predicting

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<v Speaker 1>when women might get pregnant is probably the most controversial

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<v Speaker 1>thing about period apps. Most of the commercial apps you'll

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<v Speaker 1>find in the app store will show you a few

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<v Speaker 1>days or a week when you should be most fertile.

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<v Speaker 1>Some even give the likelihood of whether you'll get pregnant

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<v Speaker 1>on a certain day down to the tenth of a percent,

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<v Speaker 1>based purely on when your last periods started. But everyone's

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<v Speaker 1>cycle is slightly different and some irregularity is common. Cycles

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<v Speaker 1>can last anywhere from twenty one days to forty days.

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<v Speaker 1>Period apps do not come close to being fail proof

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<v Speaker 1>as contraceptives. The Drip team decided they needed to base

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<v Speaker 1>their app on science. They turned to Patre Frankermen, a

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<v Speaker 1>gynecologist at Heidelberg University Hospital. PIT is an expert on

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<v Speaker 1>what's called FAB or fertility awareness based methods for determining

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<v Speaker 1>when women can get pregnant. Recently, she has become interested

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<v Speaker 1>in period apps since more than thirty years, I'm doing

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<v Speaker 1>research on the fertile window of the female cycle and

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<v Speaker 1>on FAV methods, and of course I'm very interested in

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<v Speaker 1>app supporting women in using those methods. And my second

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<v Speaker 1>motivation was is that as a gynecologist, I meet young

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<v Speaker 1>women and teens, or I met already young women and

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<v Speaker 1>teens who experienced unplanned pregnancies with those apps, even the

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<v Speaker 1>daughter of a close friend of mine. Page Cluss surveyed

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<v Speaker 1>a dozen apps that were already on the market last

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<v Speaker 1>year and which claimed to help women choose the best

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<v Speaker 1>time of the month to have sex in order to

0:14:50.080 --> 0:14:53.880
<v Speaker 1>get pregnant. She graded then on a thirty point scale

0:14:54.240 --> 0:14:57.760
<v Speaker 1>based on how they determined the fertile window, what study

0:14:57.800 --> 0:15:01.600
<v Speaker 1>results existed to back up that less it, what study

0:15:01.640 --> 0:15:05.000
<v Speaker 1>results they had to show the app works, and whether

0:15:05.040 --> 0:15:09.440
<v Speaker 1>they offer any counseling to users. All the calendar based

0:15:09.440 --> 0:15:14.720
<v Speaker 1>apps she reviewed, including Clue and Flow, got zero out

0:15:14.720 --> 0:15:19.520
<v Speaker 1>of thirty points. Even Natural Cycles, a Swedish app that

0:15:19.600 --> 0:15:23.440
<v Speaker 1>asks women to input their resting body temperature or basil

0:15:23.480 --> 0:15:27.520
<v Speaker 1>body temperature for better accuracy, got only two out of

0:15:27.560 --> 0:15:31.840
<v Speaker 1>thirty points in the survey. Part of the reason PA's

0:15:31.880 --> 0:15:35.480
<v Speaker 1>team graded all the apps solo is that there's not

0:15:35.600 --> 0:15:38.840
<v Speaker 1>much independent research to show whether they work. The other

0:15:38.960 --> 0:15:42.680
<v Speaker 1>reason is that when it comes to periods, past performance

0:15:42.840 --> 0:15:45.480
<v Speaker 1>is no guarantee of what will happen in the future.

0:15:46.280 --> 0:15:50.320
<v Speaker 1>Most of the apps to predictions, even if they use,

0:15:50.480 --> 0:15:55.560
<v Speaker 1>for example, parameters like the temperature. This is for example,

0:15:55.640 --> 0:16:01.200
<v Speaker 1>the apt Natural Cycles. It does predictions as well, and

0:16:01.240 --> 0:16:06.840
<v Speaker 1>in our opinion, therefore they are useless for contraception. When

0:16:06.880 --> 0:16:10.200
<v Speaker 1>you say predictions, do you mean making predictions based on

0:16:10.320 --> 0:16:15.320
<v Speaker 1>past cycles? Past the predictions on fertile days on the

0:16:15.320 --> 0:16:19.440
<v Speaker 1>basis of past scientists. Okay, and that is is not

0:16:19.560 --> 0:16:22.920
<v Speaker 1>going to help you not get pergnant yes, or get

0:16:22.920 --> 0:16:29.680
<v Speaker 1>pergnant yes. Yes, due to the variation of O eolation

0:16:29.920 --> 0:16:35.360
<v Speaker 1>and day and fertile face even in women with fairly

0:16:35.440 --> 0:16:38.160
<v Speaker 1>regular scientists think that's something that a lot of women

0:16:38.200 --> 0:16:42.120
<v Speaker 1>don't realize. Yes, yes, that's true. This is this is

0:16:42.160 --> 0:16:46.000
<v Speaker 1>the point. So do you think people should be trusting

0:16:46.080 --> 0:16:51.120
<v Speaker 1>their family planning to these apps? Um? No, because most

0:16:51.160 --> 0:16:56.240
<v Speaker 1>apps are lacking scientific standards or they showed poor results

0:16:56.360 --> 0:17:01.080
<v Speaker 1>up to now. Your body can actually tell you more

0:17:01.400 --> 0:17:04.760
<v Speaker 1>about when you're likely to get pregnant. There's a method

0:17:04.800 --> 0:17:08.200
<v Speaker 1>that's been around for decades called the Symptoms thermal method.

0:17:09.000 --> 0:17:13.040
<v Speaker 1>It involves taking your resting body temperature every morning and

0:17:13.119 --> 0:17:16.680
<v Speaker 1>checking your vaginal secretions to see when the cervical mucus

0:17:16.840 --> 0:17:21.440
<v Speaker 1>turns clear and stretchy like rag whites. It's a lot

0:17:21.480 --> 0:17:24.359
<v Speaker 1>more work than taking off days on a calendar, but

0:17:24.520 --> 0:17:27.800
<v Speaker 1>it fits the ethos of the project, which is helping

0:17:27.840 --> 0:17:31.280
<v Speaker 1>when and learn about their own bodies and take control

0:17:31.359 --> 0:17:34.359
<v Speaker 1>of their own fertility. I think that's the point that

0:17:34.400 --> 0:17:38.120
<v Speaker 1>you can't really predict anovulation will happen, but you can

0:17:38.280 --> 0:17:42.160
<v Speaker 1>only like watch your body symptoms to see when it happened,

0:17:42.760 --> 0:17:44.840
<v Speaker 1>and so you can only be sure after it happened.

0:17:44.880 --> 0:17:47.640
<v Speaker 1>But like I don't know, bodies are defended. Also depends

0:17:47.720 --> 0:17:55.440
<v Speaker 1>on your stress level or yeah, I think time zones, traveling, sleeping.

0:17:55.840 --> 0:17:58.720
<v Speaker 1>There's so much it can influence of relation. At the

0:17:58.760 --> 0:18:02.520
<v Speaker 1>time of relation. That was Tina, the mathematician on the

0:18:02.600 --> 0:18:06.080
<v Speaker 1>DRIP team. Before the team could start work on the

0:18:06.080 --> 0:18:12.320
<v Speaker 1>project in Earnest, something ironic happened. Tina got pregnant. I

0:18:12.400 --> 0:18:15.960
<v Speaker 1>was kind of afraid to tell them because I didn't

0:18:16.000 --> 0:18:17.480
<v Speaker 1>know if this would mean like the end of the

0:18:17.520 --> 0:18:20.080
<v Speaker 1>project for me. I was sitting down the kitchen, like

0:18:20.119 --> 0:18:24.520
<v Speaker 1>I have to tell you something. Um no, I pricked

0:18:24.520 --> 0:18:27.920
<v Speaker 1>it in, like oh how cool, And I'm like, yeah,

0:18:27.960 --> 0:18:29.920
<v Speaker 1>I don't know what this means for the project, and

0:18:29.960 --> 0:18:32.760
<v Speaker 1>they're like, oh, we make it work. The team finally

0:18:32.800 --> 0:18:35.720
<v Speaker 1>started work on their app in April of last year.

0:18:36.320 --> 0:18:39.880
<v Speaker 1>In late June, Tina had her baby. A few weeks

0:18:39.960 --> 0:18:43.520
<v Speaker 1>after that, they were back to weekly meetings at Tina's apartment,

0:18:44.040 --> 0:18:47.960
<v Speaker 1>working on the project while she breast fed. But the

0:18:47.960 --> 0:18:51.119
<v Speaker 1>prototype funding from the German government was only good for

0:18:51.160 --> 0:18:54.439
<v Speaker 1>about six months of work, and the team knew that

0:18:54.520 --> 0:18:57.760
<v Speaker 1>they would not be able to finish the entire project themselves.

0:18:58.560 --> 0:19:01.119
<v Speaker 1>They needed the open Sore part of the app to

0:19:01.240 --> 0:19:04.280
<v Speaker 1>really come into play. They needed a bigger team of

0:19:04.359 --> 0:19:08.359
<v Speaker 1>people to help code, and so we actually organized events,

0:19:08.520 --> 0:19:12.480
<v Speaker 1>I think three at least. We said, hey, if you're

0:19:12.520 --> 0:19:15.239
<v Speaker 1>interested in contributing, or if you like, if you want

0:19:15.280 --> 0:19:18.280
<v Speaker 1>to see what the project is all about, you can

0:19:18.400 --> 0:19:20.800
<v Speaker 1>meet us and we will set up the project together.

0:19:20.840 --> 0:19:22.800
<v Speaker 1>Because it's a little bit of a pain and I

0:19:22.840 --> 0:19:26.480
<v Speaker 1>think sometimes it even took two hours from like saying

0:19:26.520 --> 0:19:30.679
<v Speaker 1>hello to the first person having the app running on

0:19:30.720 --> 0:19:32.600
<v Speaker 1>their phone. But I think it was like it's kind

0:19:32.600 --> 0:19:37.520
<v Speaker 1>of nice to get people over this sometimes painful step,

0:19:37.880 --> 0:19:40.280
<v Speaker 1>like not sitting at home and you're like, oh, why

0:19:40.320 --> 0:19:43.080
<v Speaker 1>do I get this error message? Um, and then maybe

0:19:43.160 --> 0:19:46.560
<v Speaker 1>quitting but you're sitting there all together like talking a

0:19:46.600 --> 0:19:49.560
<v Speaker 1>little bit, but also important person might be already a

0:19:49.560 --> 0:19:52.600
<v Speaker 1>step ahead and they can tell you, like what they did.

0:19:55.359 --> 0:19:59.119
<v Speaker 1>The Drip team won another fellowship from the Mozilla Foundation

0:19:59.600 --> 0:20:01.679
<v Speaker 1>and that help them get the word out about the

0:20:01.680 --> 0:20:06.240
<v Speaker 1>project and they joined some programming workshops called Code and Cake.

0:20:06.800 --> 0:20:09.239
<v Speaker 1>The workshops are run by a group of programmers who

0:20:09.400 --> 0:20:12.720
<v Speaker 1>use the coding language Ruby on rails, and they helped

0:20:12.760 --> 0:20:16.040
<v Speaker 1>teach newcomers to code. They found a lot of interest.

0:20:16.840 --> 0:20:20.560
<v Speaker 1>A designer helped figure out the user interface. Another designer

0:20:20.600 --> 0:20:23.960
<v Speaker 1>made a logo It's not Pink and Curly, and over

0:20:24.000 --> 0:20:26.520
<v Speaker 1>the course of a few months, they created an app

0:20:26.680 --> 0:20:30.960
<v Speaker 1>that lets users track population and other symptoms while keeping

0:20:31.000 --> 0:20:34.760
<v Speaker 1>their personal data privates. Along the way, the number of

0:20:34.800 --> 0:20:39.720
<v Speaker 1>code contributors grew from three Marie, Tina and Julia to seventeen.

0:20:40.560 --> 0:20:43.879
<v Speaker 1>Here are two of the volunteers, Sophia and Maria, a

0:20:44.000 --> 0:20:47.120
<v Speaker 1>Russian couple who live in Berlin, talking about how they

0:20:47.119 --> 0:20:50.640
<v Speaker 1>got involved. We were standing outside the Rainbow Cafe during

0:20:50.640 --> 0:20:53.760
<v Speaker 1>a break in the Drip launch party. So, okay, I

0:20:53.800 --> 0:20:57.400
<v Speaker 1>will reveal the secret. So I'm my older they working

0:20:57.480 --> 0:21:01.800
<v Speaker 1>this programmer and they is my wife and she was

0:21:01.840 --> 0:21:06.040
<v Speaker 1>really curious about programming. She actually has a degree in programming.

0:21:06.119 --> 0:21:10.560
<v Speaker 1>But it's never gonna yeah, yeah, So we decided to

0:21:10.600 --> 0:21:13.920
<v Speaker 1>make something real, like to find some project to work

0:21:13.920 --> 0:21:18.479
<v Speaker 1>on it on, something grills that we can potentially also use.

0:21:19.000 --> 0:21:22.280
<v Speaker 1>Sophia doesn't even have an Android phone, so she cannot

0:21:22.359 --> 0:21:26.639
<v Speaker 1>use drip herself, but Maria does. She had been using Flow,

0:21:26.920 --> 0:21:30.200
<v Speaker 1>the Belarusian app that came under fire for sharing data

0:21:30.240 --> 0:21:34.359
<v Speaker 1>with Facebook. So which from this ink and faery floor

0:21:35.400 --> 0:21:39.760
<v Speaker 1>and try to drip out for iditon at clue. The

0:21:39.800 --> 0:21:43.399
<v Speaker 1>Bloody Health Collective and the Drip app are a sign

0:21:43.400 --> 0:21:47.040
<v Speaker 1>of the times. She thinks people are caring more and

0:21:47.160 --> 0:21:49.840
<v Speaker 1>more about what health apps and the rest of the

0:21:49.880 --> 0:21:53.679
<v Speaker 1>tech industry do with their data. When a group of

0:21:53.720 --> 0:21:55.879
<v Speaker 1>people get together and say, hey, let's just build this,

0:21:56.160 --> 0:21:57.919
<v Speaker 1>I think that's great. I mean, it's the same that

0:21:57.960 --> 0:22:00.679
<v Speaker 1>I did, right and and very years to talk to

0:22:00.680 --> 0:22:02.880
<v Speaker 1>them because I think we have, you know, very much

0:22:02.880 --> 0:22:04.760
<v Speaker 1>on the same mission. And I would be very curious

0:22:04.800 --> 0:22:06.560
<v Speaker 1>also to ask them, like, what is it that you

0:22:06.600 --> 0:22:10.560
<v Speaker 1>feel that we are doing that doesn't meet your requirements?

0:22:10.640 --> 0:22:12.840
<v Speaker 1>Why did you feel that there is a need for this.

0:22:13.119 --> 0:22:16.480
<v Speaker 1>Widea argues that for lots of users, having their data

0:22:16.560 --> 0:22:19.639
<v Speaker 1>stored somewhere else than their phones is actually a really

0:22:19.640 --> 0:22:23.280
<v Speaker 1>good thing. It helps ensure they don't lose years worth

0:22:23.359 --> 0:22:26.600
<v Speaker 1>of period tracking data if they lose their phones. It

0:22:26.720 --> 0:22:30.919
<v Speaker 1>could help researchers use aggregated data from lots of different

0:22:31.000 --> 0:22:36.439
<v Speaker 1>users to learn more about periods themselves. And finally, because

0:22:36.520 --> 0:22:40.520
<v Speaker 1>clues developers can see how users are interacting with the app,

0:22:40.920 --> 0:22:43.239
<v Speaker 1>it's a lot easier for them to fix things that

0:22:43.280 --> 0:22:46.560
<v Speaker 1>go wrong. And then maybe they have something also to

0:22:46.680 --> 0:22:50.080
<v Speaker 1>learn from me. Who have you know, maybe seen the

0:22:50.119 --> 0:22:52.240
<v Speaker 1>limitations of what happens when you don't have a back end,

0:22:52.280 --> 0:22:55.520
<v Speaker 1>when you don't like well, maybe they want to do

0:22:55.600 --> 0:22:57.800
<v Speaker 1>something different. Now, I don't know. I don't haven't spoken

0:22:57.840 --> 0:23:00.359
<v Speaker 1>to them, but I'd be very curious to the bad sekend.

0:23:00.800 --> 0:23:03.040
<v Speaker 1>All the parts of the app that users don't really

0:23:03.080 --> 0:23:06.639
<v Speaker 1>see will be a bigger challenge for Marie and Tina's group.

0:23:07.240 --> 0:23:10.840
<v Speaker 1>They are dependent on users telling them what's working with

0:23:10.880 --> 0:23:14.000
<v Speaker 1>the ab and what isn't they cannot see it themselves.

0:23:14.720 --> 0:23:18.160
<v Speaker 1>And another challenge is that for now, Drip is only

0:23:18.200 --> 0:23:22.520
<v Speaker 1>available on git lab and Open Source Software Forum. It's

0:23:22.560 --> 0:23:25.120
<v Speaker 1>not in the app stores where most people download new

0:23:25.160 --> 0:23:31.720
<v Speaker 1>programs for their phones. To make the first female designed

0:23:31.800 --> 0:23:36.040
<v Speaker 1>open source period app a success, Drip first needs a

0:23:36.080 --> 0:23:39.560
<v Speaker 1>lot more people to start using it and even more importantly,

0:23:39.680 --> 0:23:42.720
<v Speaker 1>to give feedback about how to make it better, and

0:23:42.800 --> 0:23:45.199
<v Speaker 1>Marie and the team will eventually need to focus on

0:23:45.280 --> 0:23:50.920
<v Speaker 1>other jobs, so they need coders to contribute to it too. Yes.

0:23:52.480 --> 0:23:55.680
<v Speaker 1>One important step in creating that team was the launch

0:23:55.680 --> 0:23:59.119
<v Speaker 1>party at their Rainbow factory. The initial response was good.

0:23:59.720 --> 0:24:02.840
<v Speaker 1>Here Tam Eastley, a Canadian developer who has lived in

0:24:02.840 --> 0:24:05.720
<v Speaker 1>Berlin for years. The first thing that I was really

0:24:05.800 --> 0:24:08.399
<v Speaker 1>excited about is normally, when you download an app, it

0:24:08.480 --> 0:24:11.040
<v Speaker 1>says this app is going to have access to like

0:24:11.119 --> 0:24:14.520
<v Speaker 1>your camera, your location. You're like this random folder you

0:24:14.560 --> 0:24:16.719
<v Speaker 1>didn't even know existed, and then you you have to

0:24:16.760 --> 0:24:20.280
<v Speaker 1>agree otherwise you can't use it, and you're so rarely

0:24:20.440 --> 0:24:23.040
<v Speaker 1>aware of what you were agreeing to and you just

0:24:23.119 --> 0:24:24.800
<v Speaker 1>end up saying okay because you want to use it.

0:24:24.840 --> 0:24:27.160
<v Speaker 1>But with this app, it was like, this app will

0:24:27.200 --> 0:24:30.080
<v Speaker 1>not have access to anything on your device, and I forget.

0:24:30.160 --> 0:24:32.040
<v Speaker 1>I assume you had to say okay to this, but

0:24:32.080 --> 0:24:34.880
<v Speaker 1>I was just like, I've never ever seen this before

0:24:35.240 --> 0:24:37.919
<v Speaker 1>and an app this is so cool. They will need

0:24:37.960 --> 0:24:40.600
<v Speaker 1>to find a lot more users like Tam to make

0:24:40.720 --> 0:24:43.920
<v Speaker 1>drips self sustaining and to ensure that the work they've

0:24:43.960 --> 0:24:47.320
<v Speaker 1>put into it so far won't be in vain. A

0:24:47.320 --> 0:24:50.399
<v Speaker 1>few weeks after the launch, Marie told me that about

0:24:50.480 --> 0:24:54.199
<v Speaker 1>fifty beta testers had downloaded the app and suggestions for

0:24:54.240 --> 0:24:58.280
<v Speaker 1>tweaks to the code we're pouring in. Marie is optimistic.

0:24:58.760 --> 0:25:02.919
<v Speaker 1>It's also about switching the role of this passive user

0:25:03.160 --> 0:25:06.320
<v Speaker 1>to an active contributor, if you want to see it

0:25:06.440 --> 0:25:09.880
<v Speaker 1>like that, So being like, do I actually like that?

0:25:10.119 --> 0:25:12.439
<v Speaker 1>Did I expect something else? And this is kind of

0:25:12.440 --> 0:25:16.240
<v Speaker 1>the question that everybody can answer. Next month, the team

0:25:16.320 --> 0:25:19.200
<v Speaker 1>is planning to add Drip to f Roid, an app

0:25:19.280 --> 0:25:23.240
<v Speaker 1>store for free and open source software. They hope that

0:25:23.280 --> 0:25:27.720
<v Speaker 1>will increase their user base. To Marie, the small community

0:25:27.800 --> 0:25:31.800
<v Speaker 1>that's developing around the app is its biggest strength. It's

0:25:31.840 --> 0:25:34.639
<v Speaker 1>also a sign of how people are thinking more and

0:25:34.720 --> 0:25:38.800
<v Speaker 1>more about not just how the software they use helps,

0:25:39.440 --> 0:25:43.840
<v Speaker 1>but also what it takes from users and whether that

0:25:43.960 --> 0:25:51.560
<v Speaker 1>trade off is worth it. And that's it for this

0:25:51.600 --> 0:25:56.000
<v Speaker 1>week's prognosis. Thanks for listening. Do you have a story

0:25:56.000 --> 0:25:59.000
<v Speaker 1>about healthcare in the US or around the world, We

0:25:59.040 --> 0:26:01.680
<v Speaker 1>want to hear from you. We're on Twitter at the

0:26:01.880 --> 0:26:05.320
<v Speaker 1>Cortes or at Naomi Kresky. If you were a fan

0:26:05.400 --> 0:26:07.919
<v Speaker 1>of this episode, please take a moment to rate and

0:26:07.960 --> 0:26:10.880
<v Speaker 1>review it. It really helps new listeners find the show.

0:26:12.160 --> 0:26:15.919
<v Speaker 1>This episode was produced by Lindsey Craterwell. Our story editors

0:26:15.920 --> 0:26:19.440
<v Speaker 1>were Drew Armstrong and Rick Shine, Francesco Levia's head of

0:26:19.440 --> 0:26:23.399
<v Speaker 1>Bloomberg Podcasts. We'll be back on April twenty five with

0:26:23.440 --> 0:26:24.960
<v Speaker 1>a new episode