WEBVTT - Bloomberg Businessweek Weekend - December 3rd, 2021

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news. As it happened, Bloomberg

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<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. It was a volatile week

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<v Speaker 1>for markets, thanks in large part too uncertainty over the

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<v Speaker 1>emergence of a new COVID nineteen variant, Amikron, which were

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<v Speaker 1>still trying to figure out how to pronounce. I think

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<v Speaker 1>we figured out it. Got it. I talked to our

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<v Speaker 1>our our Greek colleague. We got it now, Sair Lulu.

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<v Speaker 1>Also Federal Reserve Chair Jerome Powell taking a hawkish tone

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<v Speaker 1>before Congress, vowing to keep inflation in check and saying

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<v Speaker 1>Carol that FEDE officials should consider tapering asset purchases even

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<v Speaker 1>faster than anticipated, setting a stage for potential interest rate

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<v Speaker 1>hikes next year. But as you always remind me, interest

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<v Speaker 1>rates they're low. We need perspective. Everyone exactly the other

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<v Speaker 1>thing is, and this had our attention. He said, it's

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<v Speaker 1>time to retire the word transitory when it comes to

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<v Speaker 1>rising prices. That trend we are seeing in nearly every

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<v Speaker 1>sector of our economy, and several of our guests on

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<v Speaker 1>this program have plenty to say about that tim We're

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<v Speaker 1>coming up in this broadcast, We're gonna hear from a

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<v Speaker 1>pair of e commerce experts from different sides of the aisle.

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<v Speaker 1>Shopify president Harley Finkelstein tells us how his company is

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<v Speaker 1>outpacing the broader retail sector with the holiday shopping season

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<v Speaker 1>already underway, and talk about timing. Wall Street Journal tech

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<v Speaker 1>columnist Christopher Mims. He's got a new book out about

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<v Speaker 1>exactly how we get all of the stuff that we

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<v Speaker 1>have and why the global retail industry is at a

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<v Speaker 1>tipping point. Plus, the Bloomberg fifty is back. It's our

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<v Speaker 1>annual look at the people and ideas that defined global business, entertainment, finance, politics,

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<v Speaker 1>science and technology. I love this list. All of that

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<v Speaker 1>to come. We begin with a story in this week's

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<v Speaker 1>economics section, supply chain carnage creating opportunities, yes, opportunities for

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<v Speaker 1>companies willing to take a chance on random goods, from

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<v Speaker 1>cheese to used cars and maybe even pumpkin seeds think

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<v Speaker 1>of it as storage wars on steroids. Bloomberg Business we

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<v Speaker 1>contributor Jeff Wise wrote the story and he joined us

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<v Speaker 1>along with the editor of the magazine, Joel Weber. Jeff

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<v Speaker 1>tells us his piece came from his coverage of the

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<v Speaker 1>Ever given that, of course, was the monster cargo ship

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<v Speaker 1>that clogged up the Suez Canal back in March. Nobody

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<v Speaker 1>really knew what was on that ship. You know, there

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<v Speaker 1>was something like twenty containers and there were there were

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<v Speaker 1>various reports like um, it had been reported that there

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<v Speaker 1>was a life sized train of Source rex that was

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<v Speaker 1>heading for a mini golf course in England. UM, but

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<v Speaker 1>like nice little details like that, but nobody really knew

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<v Speaker 1>what the bulk of it was. And there was this

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<v Speaker 1>young guy Uh in the UK who um was more

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<v Speaker 1>talkative than most of these these these salvage buyers, and

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<v Speaker 1>he UM kind of became like sort of an internet

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<v Speaker 1>instant media star over in the UK. He was on

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<v Speaker 1>the local news and everything talking about what he had,

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<v Speaker 1>what he had. He had taken about twenty containers off

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<v Speaker 1>the ship and was trying to, you know, figure out

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<v Speaker 1>what to do with it. Um he had actually ten

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<v Speaker 1>containers five tons or something of raw cabbage that had

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<v Speaker 1>been picked by farmers in China putting these containers and

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<v Speaker 1>was destined for Europe. And then of course it was

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<v Speaker 1>stuck for four months the heat and has liquefied that

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<v Speaker 1>had turned into goop. And so this is a guy who,

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<v Speaker 1>um you know, became the centerpiece of my of my

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<v Speaker 1>article for Business Week. Um. You know, he can both

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<v Speaker 1>turn around stuff that has some value left in it, um,

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<v Speaker 1>or he can take stuff that's absolutely toxic or dangerous

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<v Speaker 1>or whatever it has to be disposed of. Um. So

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<v Speaker 1>he can he whatever it is, he kind of uses

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<v Speaker 1>his cleverness and his connections to find out the best

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<v Speaker 1>thing to do with it. And how is it that

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<v Speaker 1>you know in that uh you know, these could be

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<v Speaker 1>mystery bucks? Is is it? Don't the companies that trans

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<v Speaker 1>transport these containers know exactly what's in every container For

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<v Speaker 1>the most part, yes, um can. Each container has a

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<v Speaker 1>manifest and it's sealed and so there's there's not susi

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<v Speaker 1>any tampering, But there's shenanigans that go on and and

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<v Speaker 1>sometimes the manifest is vague. In the case of the

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<v Speaker 1>one that I wrote about in the story, it's just

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<v Speaker 1>said household goods Brancket car and there was what that meant.

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<v Speaker 1>Does anybody's guess like what what what value do its

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<v Speaker 1>on to that? It's like a complete, you know, random gas. Um.

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<v Speaker 1>But he was telling me sometimes this wasn't in the article,

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<v Speaker 1>but there's a trade where people basically because you cost

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<v Speaker 1>money to dispose of stuff, especially dangerous stuff. So what

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<v Speaker 1>they'll sometimes do is they'll they'll bundle up you know correctly, um, say,

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<v Speaker 1>plastic recycling in the front of a container, and then

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<v Speaker 1>behind that it's like either just junk or garbage or

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<v Speaker 1>something hazardous, and then then you ship it, you know,

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<v Speaker 1>to Asia or to Africa, and then it's you know,

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<v Speaker 1>effectively you're disposing of it. The same day I was there,

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<v Speaker 1>he showed me the car. He had a load of

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<v Speaker 1>tires that had been illegally shipped off and had been

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<v Speaker 1>sent back, and so he was going to dispose of that.

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<v Speaker 1>So I understand why someone might not claim twenty containers

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<v Speaker 1>full of what was formerly known as cabbage, But why

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<v Speaker 1>why would something like that car not get claimed? Like

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<v Speaker 1>how how frequently does stuff just not get claimed at

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<v Speaker 1>the port? He is not a detective. His job is

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<v Speaker 1>just to figure out what to do with this stuff,

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<v Speaker 1>and he like the quicker he can do it, the better.

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<v Speaker 1>So yeah, my instinct is the same as yours. I'm like,

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<v Speaker 1>how do you? But he that that's not his approach,

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<v Speaker 1>so he doesn't know, like he has no idea what happens.

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<v Speaker 1>This guy could have died. He could have just like

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<v Speaker 1>looked at the storage charges and been, um, I don't

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<v Speaker 1>want to deal with this anymore. But this is a

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<v Speaker 1>real problem. You know, the containers sit there and whatever

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<v Speaker 1>is in it is not gaining any value, and and

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<v Speaker 1>the the costs are mounting. I actually wound up I

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<v Speaker 1>was I was over in the UK a couple of stories,

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<v Speaker 1>and I wind up sharing a cab with a woman

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<v Speaker 1>whose son was in the furniture importation business, and she

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<v Speaker 1>was telling me he was looking at he might go

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<v Speaker 1>bankrupt because there's such a shortage of truck drivers because

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<v Speaker 1>of Rexit. All their truck drivers left, and they have

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<v Speaker 1>a real problem. They just can't move stuff, and the

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<v Speaker 1>longer it sits, the big worst. That was Bloomberg Business

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<v Speaker 1>Week contributor Jeff Wise, along with Business We Get It

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<v Speaker 1>or Joel Webber with an inside look at what happens

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<v Speaker 1>when supply chains, well, they go haywire, and while not

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<v Speaker 1>everything we order arrives on time, we still really do

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<v Speaker 1>expect them to. Coming up next, we're going to explore

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<v Speaker 1>how consumer demand for that instant gratification is transforming global

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<v Speaker 1>commerce and displacing millions of workers at the same time.

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<v Speaker 1>Wall Street Journal tech columnist Christopher MIM's details his new book,

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<v Speaker 1>and it gives us a firsthand account of the pandemic's

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<v Speaker 1>immediate impact on trade. In the early days, you're listening

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<v Speaker 1>to Bloomberg Business Week. This is Bloomberg. This is Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovik from Bloomberg Radio. All right, not a day, not

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<v Speaker 1>an hour, seems to go on without us talking about

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<v Speaker 1>the global supply chain. It certainly came up a lot

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<v Speaker 1>this past week on Capitol Hill between lawmakers and Fed

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<v Speaker 1>Chief J. Powell. Shortages and delays persisting even as the

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<v Speaker 1>federal government works to ease these pain points. Our next

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<v Speaker 1>guest started writing a book before the COVID lockdown that

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<v Speaker 1>revealed how our supply chain could be brought to its knees,

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<v Speaker 1>and his trip to Southeast Asia in early twenty ended

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<v Speaker 1>up coinciding with the onset of the deadliest pandemic we've

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<v Speaker 1>seen in more than a century. Well Street Journal technology

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<v Speaker 1>columnist Christopher Mims recently released this book, Arriving Today from

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<v Speaker 1>Factory to Front Door. While everything has changed about how

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<v Speaker 1>and what we buy, the process was already in motion

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<v Speaker 1>once COVID nineteen came around, and the crisis did little

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<v Speaker 1>to change consumer expectations of convenience. It's solidified demand for

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<v Speaker 1>services that could provide the instant gratification that many of

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<v Speaker 1>us have come to know and rely upon. Mims said,

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<v Speaker 1>had to understand the rapidly advancing technologies that are changing

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<v Speaker 1>the way goods are transported and despicing workers in ways

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<v Speaker 1>we've never seen before. And it was all sparked by

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<v Speaker 1>his interest in the world e commerce king. It really

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<v Speaker 1>came from witnessing the transformation in terms of automation and uh,

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<v Speaker 1>you know, other types of technology that was happening in

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<v Speaker 1>supply chains because of Amazon, and I just thought, okay,

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<v Speaker 1>you know, if e commerce is going to become the

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<v Speaker 1>dominant way that we buy things, this is going to

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<v Speaker 1>be huge for millions of American workers and for every

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<v Speaker 1>single one of us, because you know, we're all consumers.

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<v Speaker 1>So I wanted to understand how those supply chains worked

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<v Speaker 1>because it was clear that they were undergoing a transformation

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<v Speaker 1>unprecedented since the invention of the shipping container. It's safe

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<v Speaker 1>to say that we all just expect stuff to show

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<v Speaker 1>up at our door. We don't really think about the process.

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<v Speaker 1>We've gotten so removed from it for many of us.

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<v Speaker 1>There are a lot of workers that are the backbone

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<v Speaker 1>of our supply chains, but for many of us were

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<v Speaker 1>removed from it. Right, Yeah, we're so removed from it,

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<v Speaker 1>and we're even more removed from it than we used

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<v Speaker 1>to be because of globalization, the supply chains are longer

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<v Speaker 1>than ever. So when they get this up to we

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<v Speaker 1>kind of throw up our hands and we're like, what's

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<v Speaker 1>going on? We talked about when you started to write

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<v Speaker 1>this book before the pandemic, So just take us back

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<v Speaker 1>to that time in January when you were exploring supply

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<v Speaker 1>chains in Asia. What what What did you end up

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<v Speaker 1>uh finding out, especially as the pandemic began to ravage

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<v Speaker 1>the globe. Well, what I witnessed was really the supply

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<v Speaker 1>chain disruptions and the congestion that we're seeing now. So

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<v Speaker 1>you know, I was standing on the key side in

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<v Speaker 1>Vietnam when goods are being loaded, just as the World

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<v Speaker 1>Health Organization announced that there was you know, an issue

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<v Speaker 1>in Wuhan, China um and then you know, it was

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<v Speaker 1>inadvertent on my part that the book coincided with the pandemic.

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<v Speaker 1>But you know, as I sort of followed the journey

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<v Speaker 1>of those goods all the way to the US, I

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<v Speaker 1>ended up, you know in places like you know fed

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<v Speaker 1>Exhortation Facility talking to the head of automation at fed

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<v Speaker 1>X about how what used to be the holiday peak

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<v Speaker 1>was now every single day and that they were anticipating

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<v Speaker 1>that when the holidays did, they would have what they

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<v Speaker 1>called peak on top of peak. So you had this

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<v Speaker 1>system that was really sized for you know, maybe a

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<v Speaker 1>holiday peak that was then having to do that holiday

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<v Speaker 1>peak just as part of its normal uh line of business.

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<v Speaker 1>You know, I also wrote along with a UPS driver

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<v Speaker 1>you know, who told me that you know, she was

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<v Speaker 1>really keeping her her everybody on her roots supplied with

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<v Speaker 1>you know, everything from the goods to homeschool their kids,

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<v Speaker 1>to you know, food and other things that they were

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<v Speaker 1>ordering they were being delivered through UPS and that every

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<v Speaker 1>day she was as busy as she would normally be

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<v Speaker 1>during the holidays, but of course this was you know,

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<v Speaker 1>nowhere near the holidays. So the entire system now has

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<v Speaker 1>had to expand to accommodate what used to be its

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<v Speaker 1>maximum capacity. Hey, Chris, I too have written along with

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<v Speaker 1>a UPS driver talk about being impressive, and they have

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<v Speaker 1>technology and data to make sure that, you know, they

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<v Speaker 1>are aware of everything they do, how long it takes,

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<v Speaker 1>and keeping track of it. It blew my mind. Um

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<v Speaker 1>Having said that, So when you look at all the

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<v Speaker 1>work that you did and really understand ending the nitty

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<v Speaker 1>gritty details, the technology, the logistics, the people behind our

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<v Speaker 1>global supply chain, do you clearly understand the mess that

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<v Speaker 1>we're in today? Yeah? I think I do. I mean fundamentally,

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<v Speaker 1>this gets to the heart of you know, the most

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<v Speaker 1>important macroeconomic indicators which drive everything, you know, the entire

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<v Speaker 1>stock market. Like the reason that we're having inflation that

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<v Speaker 1>the FED cannot deal with right now is we're having

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<v Speaker 1>a supply shock. The reason we're having a supply shock

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<v Speaker 1>is that we're having congestion in the supply chain, and

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<v Speaker 1>part of that congestion is due to the labor crisis.

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<v Speaker 1>We don't have enough people to drive the trucks to

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<v Speaker 1>move all the containers out of all these ports. So

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<v Speaker 1>you know, Marisks chairman just said they had more than

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<v Speaker 1>eighty ships waiting on average eighteen days at ports all

0:11:41.720 --> 0:11:43.720
<v Speaker 1>over the world, but in particular on the West Coast.

0:11:43.720 --> 0:11:48.640
<v Speaker 1>So the shocks and the bottlenecks that every one of

0:11:48.679 --> 0:11:50.520
<v Speaker 1>these junctures in the supply chain, I think are key

0:11:50.559 --> 0:11:54.600
<v Speaker 1>to understand because these uh, seemingly small things are what

0:11:54.720 --> 0:11:58.320
<v Speaker 1>are driving ultimately, you know, inflation, and I think a

0:11:58.320 --> 0:12:03.120
<v Speaker 1>lot of investors fears that this new coronavirus will you know,

0:12:03.240 --> 0:12:05.960
<v Speaker 1>hurt the economy and hurt the stock market. Chris, do

0:12:06.000 --> 0:12:10.280
<v Speaker 1>you think that the era of just in time when

0:12:10.280 --> 0:12:12.280
<v Speaker 1>it comes to the way that companies think about getting

0:12:12.360 --> 0:12:16.160
<v Speaker 1>us our goods, the era of globalization, do we see

0:12:16.160 --> 0:12:19.319
<v Speaker 1>any permanent shifts or changes to those things as a

0:12:19.360 --> 0:12:21.640
<v Speaker 1>result of the pandemic and what we've learned. I mean,

0:12:21.880 --> 0:12:24.000
<v Speaker 1>I think you're seeing a lot of smaller manufacturers and

0:12:24.040 --> 0:12:26.760
<v Speaker 1>retailers are having a stockpile more goods. So in that way,

0:12:27.120 --> 0:12:30.280
<v Speaker 1>you know, this era of lean everything is over for

0:12:30.320 --> 0:12:33.840
<v Speaker 1>a lot of retailers. UM and you know, the biggest

0:12:33.880 --> 0:12:36.120
<v Speaker 1>ones that are reporting that the supply chain is starting

0:12:36.120 --> 0:12:37.760
<v Speaker 1>to clear for them, like Target and Walmart. They're the

0:12:37.800 --> 0:12:40.160
<v Speaker 1>ones who order well in advance. So in some ways,

0:12:40.520 --> 0:12:44.040
<v Speaker 1>I think, you know, just in time, you know, is disappearing.

0:12:44.480 --> 0:12:46.719
<v Speaker 1>That said, you know, as soon as this supply chain

0:12:46.760 --> 0:12:48.959
<v Speaker 1>backlog clears, it could be as early as the next

0:12:49.040 --> 0:12:51.360
<v Speaker 1>summer um. You know, I think people will return to

0:12:51.360 --> 0:12:54.520
<v Speaker 1>that because, of course it just drives more returns on everything,

0:12:54.559 --> 0:12:56.559
<v Speaker 1>returns on capital. Nobody wants to have a bunch of

0:12:56.600 --> 0:12:59.520
<v Speaker 1>goods tied up in inventory if they can avoid it, right,

0:12:59.520 --> 0:13:01.160
<v Speaker 1>But you think about those balance sheets and how they

0:13:01.160 --> 0:13:02.880
<v Speaker 1>would change. You know, It's funny I grew up with

0:13:02.960 --> 0:13:05.360
<v Speaker 1>I guess you would say kind of depression era parents

0:13:05.360 --> 0:13:08.199
<v Speaker 1>are parents who grew up with families that you know,

0:13:08.280 --> 0:13:10.200
<v Speaker 1>had to deal with the depression. And we always had

0:13:10.240 --> 0:13:13.679
<v Speaker 1>a utility room that was stock full of so much stuff.

0:13:13.720 --> 0:13:16.880
<v Speaker 1>But I think they remember, you know, when there were

0:13:16.960 --> 0:13:18.960
<v Speaker 1>lean times and you couldn't get stuff. And I do

0:13:19.040 --> 0:13:21.559
<v Speaker 1>wonder the impact that this will have on all of

0:13:21.640 --> 0:13:24.120
<v Speaker 1>us going forward, or perhaps our families going forward, and

0:13:24.280 --> 0:13:26.920
<v Speaker 1>we meet companies as you just talked about, you know,

0:13:26.960 --> 0:13:30.240
<v Speaker 1>going forward so absolutely. I think people are at every

0:13:30.240 --> 0:13:32.400
<v Speaker 1>note of the supply chain, which by the way, includes us,

0:13:32.440 --> 0:13:35.440
<v Speaker 1>includes our individual households. You know, people are being forced

0:13:35.480 --> 0:13:39.120
<v Speaker 1>to stockpile more goods and um, yeah, those depressionary mentalities,

0:13:39.160 --> 0:13:41.439
<v Speaker 1>they don't go away. That was Wall Street Journal technology

0:13:41.440 --> 0:13:44.240
<v Speaker 1>columnist Christopher Mims. He breaks down the wide world of

0:13:44.280 --> 0:13:47.560
<v Speaker 1>supply chains in his new book, Arriving Today from Factory

0:13:47.600 --> 0:13:50.360
<v Speaker 1>at the Front Door. Why everything has changed about how

0:13:50.400 --> 0:13:53.240
<v Speaker 1>and what we buy. It's about logistics, it's about technology.

0:13:53.360 --> 0:13:55.920
<v Speaker 1>More importantly, it's about the people being affected by these

0:13:56.000 --> 0:13:59.559
<v Speaker 1>changes to the global business landscape. Millions of workers will

0:13:59.600 --> 0:14:01.400
<v Speaker 1>be showed when the burden as we moved towards a

0:14:01.440 --> 0:14:04.240
<v Speaker 1>fully automated system. I think what's notable to Carol is

0:14:04.240 --> 0:14:06.439
<v Speaker 1>is the consumer expectation side of this. We've all become

0:14:06.480 --> 0:14:08.800
<v Speaker 1>accustomed to getting things so quickly, regardless of where they

0:14:08.840 --> 0:14:10.559
<v Speaker 1>come from. What's interesting, and I think about this in

0:14:10.600 --> 0:14:12.800
<v Speaker 1>the pandemic, right, we learned so much about how a

0:14:12.880 --> 0:14:15.600
<v Speaker 1>vaccine is made right because we've been living it in

0:14:15.640 --> 0:14:20.080
<v Speaker 1>real time, and every data point, every research study, every

0:14:20.480 --> 0:14:23.320
<v Speaker 1>vaccination that comes out, we've learned about it. The same

0:14:23.320 --> 0:14:25.520
<v Speaker 1>thing for the global supply chain. We just expect stuff

0:14:25.560 --> 0:14:27.640
<v Speaker 1>to be there, and now we're like, well, wait a minute,

0:14:27.680 --> 0:14:31.440
<v Speaker 1>what's that process of you know, from start to finish?

0:14:31.520 --> 0:14:34.840
<v Speaker 1>And we're learning so much more about how complicated it

0:14:34.880 --> 0:14:37.880
<v Speaker 1>is and really truly how global it is. As most

0:14:37.880 --> 0:14:40.360
<v Speaker 1>people say, you can't go back still ahead. On Bloomberg

0:14:40.360 --> 0:14:43.320
<v Speaker 1>Business Week, a dispatch from the epicenter of the Amicron

0:14:43.440 --> 0:14:46.640
<v Speaker 1>variant of COVID nineteen South Africa and executive from de

0:14:46.720 --> 0:14:49.800
<v Speaker 1>Beers explains how the world's largest diamond company is adapting

0:14:49.840 --> 0:14:52.000
<v Speaker 1>to the new threat and what it means for the

0:14:52.000 --> 0:15:01.000
<v Speaker 1>company's bottom line. This is Bloomberg on casting from the

0:15:01.040 --> 0:15:04.920
<v Speaker 1>financial capital of the world Bloomberg eleven Frio in New

0:15:05.000 --> 0:15:09.480
<v Speaker 1>York to Washington, d C. Bloomberg to Boston, Bloomberg one

0:15:09.480 --> 0:15:12.600
<v Speaker 1>oh six one does San Francisco, Bloomberg nine sixty to

0:15:12.720 --> 0:15:15.840
<v Speaker 1>the country Sirius XM Chado one nine team, and around

0:15:15.840 --> 0:15:20.000
<v Speaker 1>the globe the Bloomberg Business app and Bloomberg Radio dot Com.

0:15:20.000 --> 0:15:24.480
<v Speaker 1>This is Bloomberg Business Week. Like most companies involved in

0:15:24.480 --> 0:15:26.680
<v Speaker 1>the retail space, to Beers has had to pivot and

0:15:26.720 --> 0:15:29.160
<v Speaker 1>adjust to change in consumer taste and trends. During the

0:15:29.160 --> 0:15:31.880
<v Speaker 1>pandemic and the world's biggest diamond company now has a

0:15:31.880 --> 0:15:34.400
<v Speaker 1>new challenge to deal with. The latest COVID variant has

0:15:34.440 --> 0:15:37.080
<v Speaker 1>taken root in Southern Africa, where many of its key

0:15:37.120 --> 0:15:39.720
<v Speaker 1>minds are located. We were fortunate enough to catch up

0:15:39.720 --> 0:15:42.200
<v Speaker 1>with Pat Dombi, VP and a head of corporate affairs

0:15:42.200 --> 0:15:45.880
<v Speaker 1>and government relations at the Beers Group of Companies, just

0:15:46.040 --> 0:15:48.680
<v Speaker 1>as word that the omicron strain had begun to circle

0:15:48.720 --> 0:15:51.080
<v Speaker 1>the globe. Pat joined us well in transit from South

0:15:51.120 --> 0:15:54.920
<v Speaker 1>Africa to neighboring Botswana, telling us that regional travel restrictions

0:15:54.920 --> 0:15:57.800
<v Speaker 1>were unlikely to hinder business as usual. It's one of

0:15:57.920 --> 0:16:02.920
<v Speaker 1>the important aspects of the success of our partnership with

0:16:03.320 --> 0:16:05.520
<v Speaker 1>the South African government and the books on a Government.

0:16:05.600 --> 0:16:08.520
<v Speaker 1>It's interesting because they both supported at the same time.

0:16:08.600 --> 0:16:13.120
<v Speaker 1>They obviously they have a very good working relationship, particularly

0:16:13.160 --> 0:16:16.040
<v Speaker 1>when it comes to the border, because a lot of

0:16:16.120 --> 0:16:21.960
<v Speaker 1>us come from both countries, like myself. UM so UM

0:16:22.040 --> 0:16:28.920
<v Speaker 1>the the importance of adaptability. I think that the private

0:16:28.960 --> 0:16:34.880
<v Speaker 1>sectors with government are working together. UM. And for us

0:16:34.920 --> 0:16:38.320
<v Speaker 1>as a business, as you write fully say, kill it,

0:16:38.680 --> 0:16:42.520
<v Speaker 1>it's been having to really figure out how to be

0:16:42.720 --> 0:16:46.720
<v Speaker 1>adaptable UM and how do we refine and be agile

0:16:47.280 --> 0:16:51.320
<v Speaker 1>UM in this market? UM. But I think we've done it, UM,

0:16:51.400 --> 0:16:55.480
<v Speaker 1>And I think that whole focus is really UM focusing

0:16:55.560 --> 0:17:00.840
<v Speaker 1>on our employees UM. And of course the communities in

0:17:00.880 --> 0:17:04.680
<v Speaker 1>which we operate are really critical, and that's also very

0:17:04.720 --> 0:17:09.400
<v Speaker 1>important to our partnerships with with the government. And then

0:17:10.240 --> 0:17:14.520
<v Speaker 1>of course, you know, demonstrating the importance of managing covid

0:17:14.880 --> 0:17:18.160
<v Speaker 1>UM with them. Tell us about the business right now,

0:17:18.200 --> 0:17:20.080
<v Speaker 1>do you guys have all the workers that you need

0:17:20.119 --> 0:17:22.200
<v Speaker 1>to do what you need to do. How has the

0:17:22.320 --> 0:17:27.240
<v Speaker 1>relationship with consumers changed as a result of the pandemic UM? Sure, Carol, Well,

0:17:27.440 --> 0:17:33.479
<v Speaker 1>it's interesting because we're actually pretty excited we had UM.

0:17:33.520 --> 0:17:35.320
<v Speaker 1>You know, the beginning was a little bit tough for

0:17:35.400 --> 0:17:41.239
<v Speaker 1>everyone UM in but UM based on our adaptability and

0:17:41.320 --> 0:17:44.840
<v Speaker 1>being able to refine and and look at what it

0:17:44.960 --> 0:17:50.119
<v Speaker 1>meant to continue our business, we ended with a pretty

0:17:50.119 --> 0:17:57.680
<v Speaker 1>good year UM in and now going into the holiday season. UM.

0:17:57.720 --> 0:18:00.520
<v Speaker 1>You know, we're looking at some of the days that's

0:18:00.600 --> 0:18:05.680
<v Speaker 1>been coming out, like sources UM DAN going Diamond Research

0:18:05.720 --> 0:18:09.600
<v Speaker 1>and data UM that are reporting that US jewelry sales

0:18:10.880 --> 0:18:16.760
<v Speaker 1>advanced to standing from January through May. UM tolpening about

0:18:16.760 --> 0:18:22.000
<v Speaker 1>thirty two billions. So that's up UM by about twenties

0:18:22.000 --> 0:18:26.040
<v Speaker 1>three billion in the same period pre the pandemic UM.

0:18:26.200 --> 0:18:28.920
<v Speaker 1>So that tells us tells us a few things. It

0:18:28.960 --> 0:18:33.480
<v Speaker 1>tells us that American consumers want to celebrate licening in

0:18:33.560 --> 0:18:36.080
<v Speaker 1>each other a little differently. I think he said that

0:18:36.119 --> 0:18:39.520
<v Speaker 1>a little bit earlier in the program UM, and they

0:18:39.560 --> 0:18:45.800
<v Speaker 1>have a real strong love more importantly for diamonds, especially

0:18:45.840 --> 0:18:48.000
<v Speaker 1>at this time of the year. Help me understand and

0:18:48.040 --> 0:18:51.040
<v Speaker 1>help help our audience understand where your job comes in

0:18:51.080 --> 0:18:55.560
<v Speaker 1>when it comes to transparency and sustainability and and helping

0:18:55.680 --> 0:18:59.359
<v Speaker 1>consumers understand that the diamond that they are buying is

0:18:59.680 --> 0:19:01.919
<v Speaker 1>one they can feel good about. It's one that was

0:19:02.080 --> 0:19:05.040
<v Speaker 1>mind sustainably, it was mind in a conflict freeway, and

0:19:05.080 --> 0:19:08.639
<v Speaker 1>it wasn't mind using labor practices that, for lack of

0:19:08.680 --> 0:19:11.840
<v Speaker 1>a better term, aren't appropriate. Well, thank you for that question,

0:19:11.960 --> 0:19:16.639
<v Speaker 1>because it really is paramount to everything we do UM,

0:19:16.680 --> 0:19:20.239
<v Speaker 1>and it's something that as a as a person from

0:19:20.280 --> 0:19:25.000
<v Speaker 1>Botswana UM that I'm really proud of our company. UM.

0:19:25.040 --> 0:19:28.960
<v Speaker 1>You know, we definitely believe in sustainability and we've invested

0:19:29.119 --> 0:19:34.320
<v Speaker 1>heavily in innovation and technology as a link to that. Um,

0:19:35.560 --> 0:19:39.119
<v Speaker 1>we've created a sustainable framework which we call Building Forever,

0:19:39.720 --> 0:19:42.119
<v Speaker 1>and it says exactly what it means. It's at the

0:19:42.200 --> 0:19:45.560
<v Speaker 1>heart of what we do. Tim and I talked about

0:19:45.560 --> 0:19:48.879
<v Speaker 1>this a lot, whether it's wife or friends that he

0:19:48.920 --> 0:19:53.800
<v Speaker 1>knows that aren't necessarily into diamonds. Um, it's just different.

0:19:54.119 --> 0:19:55.879
<v Speaker 1>I look at my daughter, I look at you know,

0:19:55.920 --> 0:19:58.679
<v Speaker 1>different individuals that maybe aren't into jewelry that like my

0:19:58.760 --> 0:20:02.320
<v Speaker 1>mom was, or even myself. Off is it translating and

0:20:02.320 --> 0:20:08.040
<v Speaker 1>and reaching the newer, younger consumer A very good question. UM, Well,

0:20:08.080 --> 0:20:13.159
<v Speaker 1>what we're seeing is that through our insight research. UM,

0:20:13.320 --> 0:20:17.800
<v Speaker 1>we're seeing a generational shift, as you rightfully point up, Um,

0:20:17.800 --> 0:20:23.120
<v Speaker 1>with consumers, particularly young consumers. You're right, Um, what's really

0:20:23.119 --> 0:20:28.080
<v Speaker 1>important for them is the provenance, which is constantly evolving.

0:20:28.359 --> 0:20:31.000
<v Speaker 1>That was Pat Dombay, VP and head of Corporate Affairs

0:20:31.040 --> 0:20:33.760
<v Speaker 1>and Government Relations at the de Beers Group of Companies.

0:20:34.080 --> 0:20:37.000
<v Speaker 1>For more of the company's sustainability framework and commitment to

0:20:37.200 --> 0:20:40.359
<v Speaker 1>ethical sourcing of diamonds, check out our podcast feed for

0:20:40.400 --> 0:20:43.720
<v Speaker 1>our full conversation. You're listening to Bloomberg Business Week. Coming

0:20:43.800 --> 0:20:46.600
<v Speaker 1>up next, the Bloomberg Fifty is unveiled. We're going to

0:20:46.680 --> 0:20:49.000
<v Speaker 1>break down the list of people and ideas that defined

0:20:49.080 --> 0:21:01.240
<v Speaker 1>global business over the past year. This is Bloomberg. You're

0:21:01.280 --> 0:21:05.200
<v Speaker 1>listening to Bloomberg business Week with Carol Messer and Bloomberg

0:21:05.280 --> 0:21:11.359
<v Speaker 1>Quick Takes Tim Stinovik from Bloomberg Radio. It's the most

0:21:11.359 --> 0:21:13.440
<v Speaker 1>wonderful time of the year, and it's not just because

0:21:13.480 --> 0:21:15.880
<v Speaker 1>of the holidays. It's also the fifth installment of Bloomberg

0:21:15.920 --> 0:21:18.760
<v Speaker 1>Business Week's Bloomberg Fifty. It's a list of fifty people

0:21:18.840 --> 0:21:23.320
<v Speaker 1>and trends that deserve recognition in business, entertainment, finance, politics,

0:21:23.320 --> 0:21:26.080
<v Speaker 1>science and tech. Him For where else are you going

0:21:26.119 --> 0:21:29.399
<v Speaker 1>to find Britney Spears, the CEOs of Ford and CVS,

0:21:29.680 --> 0:21:33.359
<v Speaker 1>and even the meme stock Ted Lasso is on there too.

0:21:33.640 --> 0:21:35.479
<v Speaker 1>Here with a look at how it all comes together.

0:21:35.680 --> 0:21:37.880
<v Speaker 1>Who made the list this year is Bloomberg Business Week

0:21:37.960 --> 0:21:42.080
<v Speaker 1>editor Joel Weber. Also Bloomberg Business Week Features editor Brett Vegan. Joel,

0:21:42.080 --> 0:21:43.760
<v Speaker 1>I want to start with you. We know Brett is

0:21:44.000 --> 0:21:47.800
<v Speaker 1>the Bloomberg fifty Maven, but give us some background on

0:21:47.800 --> 0:21:51.199
<v Speaker 1>the issue and really how it got started. So we

0:21:51.480 --> 0:21:53.720
<v Speaker 1>long wanted to do an issue that kind of looks

0:21:53.760 --> 0:21:57.120
<v Speaker 1>back at the most important people of the year, and

0:21:57.119 --> 0:21:59.720
<v Speaker 1>and we've been doing this. This is the fifth annual

0:21:59.800 --> 0:22:03.400
<v Speaker 1>year that we've done, a fifth annual issue. And one

0:22:03.400 --> 0:22:06.119
<v Speaker 1>of the things that I think really distinguishes our list

0:22:07.119 --> 0:22:10.120
<v Speaker 1>is the idea that we obsess around data and that

0:22:10.480 --> 0:22:13.480
<v Speaker 1>every person or idea that makes it on the list

0:22:13.520 --> 0:22:21.320
<v Speaker 1>has some distinguished metric from the year that makes them interesting. Uh.

0:22:21.359 --> 0:22:23.720
<v Speaker 1>And that's different, Like you could put Warren Buffett on

0:22:23.760 --> 0:22:26.240
<v Speaker 1>a list like this almost any given year as a

0:22:26.320 --> 0:22:29.959
<v Speaker 1>very important person in business. But we really hone in

0:22:30.000 --> 0:22:33.960
<v Speaker 1>on a tangible thing from the year that really distinguishes someone.

0:22:34.240 --> 0:22:35.560
<v Speaker 1>And once you've been on the list, you can't be

0:22:35.600 --> 0:22:37.520
<v Speaker 1>on it again. So the other thing that I think

0:22:37.600 --> 0:22:40.720
<v Speaker 1>the list affords is this real amazing sense of discovery.

0:22:41.000 --> 0:22:44.280
<v Speaker 1>We're always looking for up and comers who are breaking through,

0:22:44.840 --> 0:22:48.400
<v Speaker 1>and you know, because business is ever changing, there's never

0:22:48.880 --> 0:22:51.560
<v Speaker 1>a dearth of options. And this list starts as this

0:22:51.720 --> 0:22:55.439
<v Speaker 1>massive spreadsheet and just gets narrowed down until we get

0:22:55.640 --> 0:22:59.920
<v Speaker 1>the most impactful fifty people. Uh. And that that comes

0:23:00.000 --> 0:23:02.600
<v Speaker 1>together in this amazing issue. So, Brett, how how early

0:23:02.640 --> 0:23:04.199
<v Speaker 1>do you start working on this list in the year?

0:23:04.200 --> 0:23:06.520
<v Speaker 1>Because I know that there's emails that go out and

0:23:06.600 --> 0:23:09.720
<v Speaker 1>you really tapped the network that is Bloomberg. I mean,

0:23:09.760 --> 0:23:13.680
<v Speaker 1>are you already thinking about too soon? Okay, I'm sorry.

0:23:14.200 --> 0:23:16.720
<v Speaker 1>It starts pretty early. I mean, basically we started at

0:23:16.720 --> 0:23:19.439
<v Speaker 1>the end of the second quarter because at that point

0:23:20.119 --> 0:23:23.720
<v Speaker 1>you have a pretty good sense of sort of what's

0:23:23.760 --> 0:23:25.480
<v Speaker 1>happened in the first half of the year, and you

0:23:25.760 --> 0:23:28.040
<v Speaker 1>there are some sort of no brainers at that point.

0:23:28.359 --> 0:23:30.560
<v Speaker 1>So they get on sort of what i'd call like

0:23:30.640 --> 0:23:32.720
<v Speaker 1>the they're sort of v I P. They get into

0:23:32.760 --> 0:23:35.760
<v Speaker 1>sort of very early special access to this. But we

0:23:35.880 --> 0:23:39.720
<v Speaker 1>you know, we really canvass reporters all across the world.

0:23:39.760 --> 0:23:43.360
<v Speaker 1>I mean, um, you know, in in Asia and Europe,

0:23:43.680 --> 0:23:47.560
<v Speaker 1>in Middle East, Africa and the America's and you know,

0:23:47.600 --> 0:23:49.600
<v Speaker 1>the jewels point. We're looking for the people that had

0:23:49.640 --> 0:23:52.320
<v Speaker 1>the most impact in their field. There's a lot of

0:23:52.320 --> 0:23:54.200
<v Speaker 1>people that have impact, but we want to make sure

0:23:54.240 --> 0:23:56.720
<v Speaker 1>we're really getting you know, the CEOs of the companies

0:23:56.720 --> 0:23:58.920
<v Speaker 1>that had the most impressive I p O s or

0:23:58.960 --> 0:24:02.600
<v Speaker 1>made the most impressive acquisitions, or the people in entertainment

0:24:02.640 --> 0:24:05.760
<v Speaker 1>who had really sort of the the absolute biggest years.

0:24:05.840 --> 0:24:08.439
<v Speaker 1>And and then we also look for serendipity, you know,

0:24:08.520 --> 0:24:11.040
<v Speaker 1>we look for people as well, said that you may

0:24:11.080 --> 0:24:12.879
<v Speaker 1>not have heard of, and then we can like to

0:24:12.960 --> 0:24:15.119
<v Speaker 1>combine that with people that you may have heard of

0:24:15.200 --> 0:24:17.040
<v Speaker 1>but maybe you don't know why they'd make the list

0:24:17.080 --> 0:24:19.080
<v Speaker 1>in that particular year. I always wonder if there's a

0:24:19.119 --> 0:24:21.439
<v Speaker 1>year like where it's really tough to like you're like,

0:24:21.480 --> 0:24:23.399
<v Speaker 1>oh my god, there's so many really good people and

0:24:23.600 --> 0:24:25.600
<v Speaker 1>you've got to just make some cuts. It's I mean,

0:24:25.640 --> 0:24:28.040
<v Speaker 1>every every single time. And part of what we're trying

0:24:28.080 --> 0:24:29.840
<v Speaker 1>to do here is is look at a mix too.

0:24:30.920 --> 0:24:34.000
<v Speaker 1>Obviously finance less is Bloomberg pretty easy to figure out

0:24:34.080 --> 0:24:37.000
<v Speaker 1>who were some some important people in the finance world.

0:24:37.400 --> 0:24:40.240
<v Speaker 1>Ditto business, but we also try and you know, reach

0:24:40.280 --> 0:24:44.320
<v Speaker 1>out look at science and entertainment, uh, and really have

0:24:44.440 --> 0:24:46.600
<v Speaker 1>this feeling like when you look across the list, it's

0:24:47.240 --> 0:24:50.280
<v Speaker 1>we mean business in many, many, many different senses. So

0:24:50.920 --> 0:24:54.240
<v Speaker 1>can you tell us who didn't make the list? Well,

0:24:55.840 --> 0:24:57.320
<v Speaker 1>I think there are a couple of things that are

0:24:57.400 --> 0:24:59.639
<v Speaker 1>because and like I just got to give you an

0:24:59.640 --> 0:25:01.840
<v Speaker 1>idea of my my thinking behind this question, Jold Brett,

0:25:01.880 --> 0:25:04.720
<v Speaker 1>because I kind of imagine the smoke filled room, right, yeah,

0:25:05.000 --> 0:25:08.760
<v Speaker 1>exactly what happened? Get back, you know, where Brett and

0:25:08.800 --> 0:25:16.280
<v Speaker 1>I are sitting around maybe. So we have two things

0:25:16.280 --> 0:25:18.800
<v Speaker 1>that you're like fighting for your person to get on, right.

0:25:18.840 --> 0:25:21.320
<v Speaker 1>We have a couple of things that we do to

0:25:21.600 --> 0:25:23.520
<v Speaker 1>account for that. One is a thing that we call

0:25:23.600 --> 0:25:26.520
<v Speaker 1>the usual suspects, and that accounts for the Warren Buffets

0:25:26.600 --> 0:25:28.800
<v Speaker 1>or the Jeff Bezos is, which you can basically do

0:25:28.880 --> 0:25:32.560
<v Speaker 1>those those people almost any given year. Right. Um. We

0:25:32.600 --> 0:25:35.200
<v Speaker 1>also have the Alumps page because there are people who

0:25:35.280 --> 0:25:39.199
<v Speaker 1>have fantastic years who we've featured before and you know,

0:25:39.280 --> 0:25:41.560
<v Speaker 1>obviously it's like if we come back and do the

0:25:41.600 --> 0:25:43.639
<v Speaker 1>same people again and again, then the list gets static

0:25:43.640 --> 0:25:46.000
<v Speaker 1>and it's not fun. So but we still think that

0:25:46.040 --> 0:25:49.400
<v Speaker 1>those people are worth honoring. And then the other near

0:25:49.440 --> 0:25:51.399
<v Speaker 1>and dear one is what we call ones to watch,

0:25:51.440 --> 0:25:54.520
<v Speaker 1>which are maybe they haven't had a huge breakthrough. Oftentimes

0:25:54.560 --> 0:25:56.639
<v Speaker 1>they're a little bit younger. And there are people that

0:25:56.720 --> 0:25:58.640
<v Speaker 1>we think either next year or in years to come

0:25:59.040 --> 0:26:02.480
<v Speaker 1>could be people that cracked the regular Bloomberg fifty list.

0:26:02.840 --> 0:26:05.120
<v Speaker 1>And like someone I mean, i'll just give you an example,

0:26:05.160 --> 0:26:08.240
<v Speaker 1>like someone link Latitia James, Right, she was not on

0:26:08.280 --> 0:26:10.680
<v Speaker 1>the list this year because she was on the list

0:26:10.800 --> 0:26:15.119
<v Speaker 1>last year. We don't repeat, but I would say probably

0:26:15.560 --> 0:26:18.720
<v Speaker 1>seven or eight people pitched her, you know, as as

0:26:18.720 --> 0:26:21.520
<v Speaker 1>being in the list. So someone like that who's running

0:26:21.520 --> 0:26:24.119
<v Speaker 1>for governor of New York, who publishes this hundred and

0:26:24.119 --> 0:26:28.000
<v Speaker 1>sixty eight page bombshell report, you would think, yeah, should

0:26:28.000 --> 0:26:29.480
<v Speaker 1>be on the list, but was already on. So he

0:26:29.480 --> 0:26:31.720
<v Speaker 1>put her in the alump section. And and it makes

0:26:31.720 --> 0:26:35.560
<v Speaker 1>sense though, because he was I think perhaps a lot

0:26:35.600 --> 0:26:38.360
<v Speaker 1>more impactful to more people than her. And I guess

0:26:38.359 --> 0:26:40.639
<v Speaker 1>we should actually talk about some of the people on

0:26:40.640 --> 0:26:43.359
<v Speaker 1>on the list. You know, Albert Borla I was the

0:26:43.359 --> 0:26:45.720
<v Speaker 1>one that came to mind CEO of Fighter and and

0:26:45.760 --> 0:26:47.840
<v Speaker 1>you know, you would have maybe thought that he was

0:26:47.880 --> 0:26:50.679
<v Speaker 1>on last year's list, except this was the year that

0:26:50.760 --> 0:26:54.239
<v Speaker 1>they actually started to deliver it and basically created the

0:26:54.240 --> 0:26:57.960
<v Speaker 1>biggest success in the history of of pharma. So and

0:26:58.440 --> 0:27:01.480
<v Speaker 1>I think last year's list was was very covid Centrick.

0:27:01.560 --> 0:27:03.840
<v Speaker 1>We had a lot of amazing people, We had a

0:27:03.920 --> 0:27:06.040
<v Speaker 1>lot of group entries because of that, and and this

0:27:06.119 --> 0:27:08.200
<v Speaker 1>year we I think we tried to focus a little

0:27:08.200 --> 0:27:10.960
<v Speaker 1>bit more on people. And I will segue more into

0:27:11.000 --> 0:27:12.800
<v Speaker 1>the list right now because one of the other things

0:27:12.840 --> 0:27:14.760
<v Speaker 1>we try and do. But I think it's just really fun.

0:27:14.880 --> 0:27:19.520
<v Speaker 1>It's always make room for an inanimate object like chicken sandwich. Well,

0:27:19.720 --> 0:27:22.359
<v Speaker 1>you know the poplines. Chicken sandwich did crack it in

0:27:22.359 --> 0:27:25.320
<v Speaker 1>in twenty nineteen. Last year we had this spack which

0:27:25.600 --> 0:27:28.240
<v Speaker 1>proved as relevant this year as last year. We're just

0:27:28.280 --> 0:27:30.360
<v Speaker 1>ahead of the time. Perhaps we helped make this back

0:27:30.400 --> 0:27:34.639
<v Speaker 1>to this back Brett, what was this year's object? Not

0:27:34.720 --> 0:27:37.359
<v Speaker 1>the chicken sandwich this year, but we did, um, the

0:27:37.400 --> 0:27:39.680
<v Speaker 1>meme stock. Actually, you couldn't get a chicken sandwich or

0:27:39.800 --> 0:27:44.000
<v Speaker 1>some change. Plenty of meme stocks, that's right, plenty of

0:27:44.000 --> 0:27:46.560
<v Speaker 1>memes stocks. Um. Actually, you know, if you look at

0:27:46.600 --> 0:27:49.600
<v Speaker 1>the fifty that Robin Hood put on their restricted list,

0:27:49.600 --> 0:27:51.760
<v Speaker 1>there was a hundred fifty billion dollars worth of market

0:27:51.800 --> 0:27:56.080
<v Speaker 1>cap created early in the year in January. Um, you know,

0:27:56.680 --> 0:28:00.240
<v Speaker 1>based on these memes stocks. So we were trying to

0:28:00.240 --> 0:28:01.880
<v Speaker 1>figure out exactly, you know, what to do here? Should

0:28:01.920 --> 0:28:03.640
<v Speaker 1>we put game Stop on the list? But am seeing

0:28:03.680 --> 0:28:07.679
<v Speaker 1>the list companies on the list who did nothing. They

0:28:07.680 --> 0:28:09.840
<v Speaker 1>didn't do anything right, So then we said, why don't

0:28:09.880 --> 0:28:11.840
<v Speaker 1>we ask Matt Levin what he wants to do? And

0:28:12.000 --> 0:28:15.000
<v Speaker 1>Matt Livin said, sure, I'll be happy to write a

0:28:15.000 --> 0:28:17.240
<v Speaker 1>piece for you. But the meme stock in the Aaron

0:28:17.320 --> 0:28:21.119
<v Speaker 1>meme stocks, and you know, Matt really like focuses in

0:28:21.240 --> 0:28:24.480
<v Speaker 1>here on I guess it's stead of the psychology of

0:28:24.640 --> 0:28:28.480
<v Speaker 1>community really in the psychology of belonging and the way

0:28:28.480 --> 0:28:32.560
<v Speaker 1>in which, um, the meme stock was something that people

0:28:32.600 --> 0:28:35.440
<v Speaker 1>were sitting at home in the pandemic without being able

0:28:35.480 --> 0:28:38.120
<v Speaker 1>to really go out. And there's a community of people

0:28:38.200 --> 0:28:39.880
<v Speaker 1>and they were having fun and they were buying the

0:28:39.920 --> 0:28:41.960
<v Speaker 1>stot and some people just like the stock and they

0:28:42.000 --> 0:28:43.920
<v Speaker 1>bought it for that reason. But Matt talks a lot

0:28:43.960 --> 0:28:48.200
<v Speaker 1>about community and value and um, it's it's really like

0:28:48.280 --> 0:28:50.120
<v Speaker 1>a wonderful piece and really really sort of makes you

0:28:50.160 --> 0:28:52.640
<v Speaker 1>think about this in a different light. We'll speak about community.

0:28:52.680 --> 0:28:55.360
<v Speaker 1>There was a community of junior bankers over Goldman Sacks

0:28:55.400 --> 0:28:58.280
<v Speaker 1>that also made the list. Yeah, so mostly anonymous. We

0:28:58.400 --> 0:29:00.680
<v Speaker 1>ended up getting the name of one of the Bloomberg

0:29:00.760 --> 0:29:03.880
<v Speaker 1>News broke that earlier in the year. But what they

0:29:04.720 --> 0:29:09.120
<v Speaker 1>rallied for, uh ended up becoming this galvanizing force on

0:29:09.160 --> 0:29:12.400
<v Speaker 1>Wall Street, not only at at Goldman, but you know,

0:29:12.480 --> 0:29:16.920
<v Speaker 1>just across across UM the whole community and has led

0:29:16.960 --> 0:29:19.360
<v Speaker 1>to some changes and funny enough, and we did a

0:29:19.400 --> 0:29:22.920
<v Speaker 1>cover story to this effect earlier in the year. Uh,

0:29:23.280 --> 0:29:25.760
<v Speaker 1>they didn't ask for more money, but that's basically what

0:29:25.800 --> 0:29:28.120
<v Speaker 1>they got. Wall Street brought out the money canon to

0:29:28.200 --> 0:29:31.440
<v Speaker 1>sort of, uh, make make amends a little bit more. Yeah,

0:29:31.480 --> 0:29:34.120
<v Speaker 1>and they also looked at things like, maybe you don't

0:29:34.200 --> 0:29:37.800
<v Speaker 1>have to work all weekend, maybe you can have one

0:29:38.000 --> 0:29:42.000
<v Speaker 1>day sort of kind of off. Um. But yeah, I

0:29:42.000 --> 0:29:45.240
<v Speaker 1>mean the Jul's point that this power point presentation that

0:29:45.240 --> 0:29:48.840
<v Speaker 1>went viral in March um led to new you know,

0:29:49.000 --> 0:29:51.120
<v Speaker 1>based pays at a lot of these companies. But the

0:29:51.160 --> 0:29:52.760
<v Speaker 1>other thing that it did is it just sort of

0:29:52.800 --> 0:29:56.920
<v Speaker 1>bought attention to sort the mental health problems that were occurring. Uh.

0:29:56.960 --> 0:29:59.840
<v Speaker 1>They were sort of a self self diagnosis of of

0:30:00.120 --> 0:30:02.640
<v Speaker 1>mental health conditions that were going on. And at least

0:30:02.680 --> 0:30:04.400
<v Speaker 1>we at least that Wassode brought to light and it

0:30:04.480 --> 0:30:06.160
<v Speaker 1>was was given it to do. Do you do you

0:30:06.160 --> 0:30:11.280
<v Speaker 1>think there will be perhaps permanent effects of of these

0:30:11.360 --> 0:30:14.000
<v Speaker 1>junior bankers, not just within finance, but in other industries

0:30:14.040 --> 0:30:17.080
<v Speaker 1>as well. I think it's entirely possible that they started

0:30:17.080 --> 0:30:23.120
<v Speaker 1>a really important conversation in um an area or field

0:30:23.120 --> 0:30:26.640
<v Speaker 1>that that conversation just hadn't really been happening in so

0:30:26.680 --> 0:30:28.800
<v Speaker 1>I think it's the beginning, you know, I don't. I

0:30:28.840 --> 0:30:30.760
<v Speaker 1>will have to see where it goes, but I certainly

0:30:30.760 --> 0:30:34.080
<v Speaker 1>think that that's possible. There's a prominent CEO female CEO

0:30:34.120 --> 0:30:36.160
<v Speaker 1>two that you guys brought recognition to and we're talking

0:30:36.160 --> 0:30:39.160
<v Speaker 1>about Karen lynch Over at CBS. So this was a

0:30:39.160 --> 0:30:42.360
<v Speaker 1>really interesting one because at the beginning of the year

0:30:42.400 --> 0:30:46.360
<v Speaker 1>she got this job and we were immediately interested in

0:30:46.480 --> 0:30:48.920
<v Speaker 1>it because of the role that pharmacies we're going to

0:30:49.080 --> 0:30:53.280
<v Speaker 1>have uh in the distribution of vaccines, at least especially

0:30:53.280 --> 0:30:56.880
<v Speaker 1>here in the US. Highest ranking female executive in the

0:30:56.960 --> 0:30:59.320
<v Speaker 1>US when she took over, and this was the part

0:30:59.360 --> 0:31:02.240
<v Speaker 1>that shocked me. C Yes, fifth largest public company by sales,

0:31:02.480 --> 0:31:06.280
<v Speaker 1>so this is a huge company and what I thought

0:31:06.320 --> 0:31:08.120
<v Speaker 1>was really interesting. We did a Q and A with her.

0:31:08.240 --> 0:31:09.600
<v Speaker 1>That was another thing that we did. An issue is

0:31:09.680 --> 0:31:13.280
<v Speaker 1>start to play with some different formats um and Angelica

0:31:13.480 --> 0:31:16.640
<v Speaker 1>Levito did the interview with her and revealed to me

0:31:16.840 --> 0:31:19.720
<v Speaker 1>was sort of where she wants to take CVS. You

0:31:19.720 --> 0:31:21.680
<v Speaker 1>would think of it as a pharmacy maybe in the

0:31:21.720 --> 0:31:26.400
<v Speaker 1>context of the vaccine distribution. It is her her goal

0:31:26.440 --> 0:31:29.240
<v Speaker 1>and her vision strategy is to become much more of

0:31:29.240 --> 0:31:32.320
<v Speaker 1>the center of your of your healthcare universe. All right,

0:31:32.320 --> 0:31:33.479
<v Speaker 1>we're gonna have to leave it there. We know we're

0:31:33.520 --> 0:31:35.760
<v Speaker 1>gonna get more from you guys a little bit later

0:31:35.800 --> 0:31:38.080
<v Speaker 1>on our thanks to Bloomberg Business we editor Joe Webber

0:31:38.160 --> 0:31:40.600
<v Speaker 1>and Business Week Features editor Bret Vegan. That wraps up

0:31:40.600 --> 0:31:42.560
<v Speaker 1>the first hour of the weekend edition of Bloomberg Business

0:31:42.600 --> 0:31:45.400
<v Speaker 1>Week from Bloomberg Radio, I'm Carol Masser and I'm Tim Stunebeck.

0:31:45.480 --> 0:31:47.920
<v Speaker 1>Ahead in our next hour, the president of Shopify on

0:31:47.960 --> 0:31:50.800
<v Speaker 1>a hot start to the holiday shopping season, the VP

0:31:50.840 --> 0:31:53.760
<v Speaker 1>of Cadillac discussing the next stage of the luxury brand's

0:31:53.840 --> 0:31:56.920
<v Speaker 1>ev transformation, and the CEO of Build a Bear Workshop

0:31:57.000 --> 0:31:59.120
<v Speaker 1>on why there's more room to run after a record

0:31:59.200 --> 0:32:01.560
<v Speaker 1>quarter and a worring share price. Plus, we're gonna have

0:32:01.600 --> 0:32:04.240
<v Speaker 1>more of this year's Bloomberg fifty. We're going to finally

0:32:04.240 --> 0:32:06.360
<v Speaker 1>get to Brittany. I can't wait. We're gonna put that

0:32:06.680 --> 0:32:17.560
<v Speaker 1>here this year. In perspective, this is Bloomberg. This is

0:32:17.680 --> 0:32:21.760
<v Speaker 1>Bloomberg Business Week inside from the reporters and editors who

0:32:21.840 --> 0:32:25.800
<v Speaker 1>bring you America's most trusted business magazine, plus global business

0:32:25.920 --> 0:32:29.560
<v Speaker 1>finance and tech news as it happened, Bloomberg Business Week

0:32:29.760 --> 0:32:33.280
<v Speaker 1>with Carol Messer and Bloomberg Quick Takes Tim Stinovic on

0:32:33.560 --> 0:32:37.440
<v Speaker 1>Bloomberg Radio. Hi, I'm Carol Masser and I'm Tim stob

0:32:37.600 --> 0:32:39.560
<v Speaker 1>Plenty ahead in our second hour of the weekend edition

0:32:39.560 --> 0:32:43.440
<v Speaker 1>of Bloomberg Business Week, including an American luxury car brands

0:32:43.480 --> 0:32:47.080
<v Speaker 1>place in the electric vehicle revolution. We're talking about Cadillac,

0:32:47.200 --> 0:32:49.880
<v Speaker 1>and a small cap toymaker is rewarding shareholders on the

0:32:49.880 --> 0:32:53.000
<v Speaker 1>heels of a blowout earnings report. Build a Bear Workshops

0:32:53.000 --> 0:32:55.680
<v Speaker 1>CEO Sharon Price John on what's next for a company

0:32:55.720 --> 0:32:59.200
<v Speaker 1>who shares are up about four percent here today, talk

0:32:59.200 --> 0:33:02.240
<v Speaker 1>about a rally, talk about a lot of bears. Plus

0:33:02.440 --> 0:33:05.240
<v Speaker 1>more from our annual Bloomberg Fifty List. This week's issue

0:33:05.240 --> 0:33:08.480
<v Speaker 1>of Bloomberg Business Week magazine dedicated to the individuals and

0:33:08.560 --> 0:33:12.280
<v Speaker 1>ideas that have defined First Up this hour, an e

0:33:12.400 --> 0:33:15.200
<v Speaker 1>commerce power player has a strong start to the holiday

0:33:15.280 --> 0:33:18.360
<v Speaker 1>shopping season. Shopify came out earlier this week with data

0:33:18.440 --> 0:33:21.080
<v Speaker 1>saying that it's merchant sales from Black Friday through Cyber

0:33:21.080 --> 0:33:24.200
<v Speaker 1>Monday hit a record six point three billion dollars. That

0:33:24.240 --> 0:33:28.560
<v Speaker 1>represents increase compared with the same period a year earlier.

0:33:28.600 --> 0:33:31.000
<v Speaker 1>But what's interesting, tim is those figures contrast with some

0:33:31.040 --> 0:33:33.120
<v Speaker 1>of the broader retail trends that we've seen so far

0:33:33.200 --> 0:33:36.160
<v Speaker 1>in the early portion of the holiday shopping season. We

0:33:36.240 --> 0:33:39.720
<v Speaker 1>caught up with Shopify president Harley Finkelstein and asked him

0:33:39.760 --> 0:33:42.800
<v Speaker 1>how the cloud based commerce platform was able to overcome

0:33:42.800 --> 0:33:46.240
<v Speaker 1>and otherwise lackluster weekend from consumers. I think what you

0:33:46.240 --> 0:33:50.240
<v Speaker 1>were seeing is that Shopify merchants really outpaced the industry frankly,

0:33:50.280 --> 0:33:52.840
<v Speaker 1>these astonishing rates, and they committed to do so through

0:33:52.880 --> 0:33:56.120
<v Speaker 1>the entire weekend. We know the consumer spending has stayed strong,

0:33:56.200 --> 0:33:58.840
<v Speaker 1>but I don't think BFCM was simply just a measure

0:33:58.840 --> 0:34:01.120
<v Speaker 1>of consumer confidence. It seems like it was also a

0:34:01.160 --> 0:34:04.800
<v Speaker 1>barometer for consumer interest in supporting independent brands and entrepreneurs,

0:34:05.160 --> 0:34:07.680
<v Speaker 1>and we think that that support is stronger than ever

0:34:08.160 --> 0:34:10.759
<v Speaker 1>for the entire weekend. So from Friday to Monday, we

0:34:10.800 --> 0:34:14.680
<v Speaker 1>saw but six point three billion sold sales on shop

0:34:14.680 --> 0:34:18.160
<v Speaker 1>plants ab growth as you mentioned, uh, and about forty

0:34:18.239 --> 0:34:21.200
<v Speaker 1>seven million consumers made a purchase from a Shopify merchant

0:34:21.440 --> 0:34:23.719
<v Speaker 1>during the weekend. The other thing that's really interesting is

0:34:23.719 --> 0:34:26.280
<v Speaker 1>that average cart size was up from about ninety dollars

0:34:26.280 --> 0:34:29.200
<v Speaker 1>to about a hundred dollars globally. And when you look

0:34:29.200 --> 0:34:31.720
<v Speaker 1>at you know where those sales were coming from. Of course,

0:34:31.760 --> 0:34:34.200
<v Speaker 1>we had the big names that we always talked about here,

0:34:34.400 --> 0:34:36.840
<v Speaker 1>uh you know, companies like All Birds and Bombas and

0:34:37.000 --> 0:34:40.200
<v Speaker 1>and uh Jim Shark and Brooklyn. But we also saw

0:34:40.239 --> 0:34:43.360
<v Speaker 1>some new names emerged the Nugget for example, our place

0:34:43.440 --> 0:34:46.640
<v Speaker 1>for example, and then some traditional retailers that you shopify

0:34:46.719 --> 0:34:50.120
<v Speaker 1>like Lego, Mentel, Spanks, Dockers. But I really, you know,

0:34:50.200 --> 0:34:52.279
<v Speaker 1>relative to the numbers that you were mentioning earlier from

0:34:52.320 --> 0:34:55.200
<v Speaker 1>the industry industry, why it feels like this is a

0:34:55.200 --> 0:34:57.640
<v Speaker 1>tale of two different retail worlds. On one side, you

0:34:57.719 --> 0:34:59.880
<v Speaker 1>have traditional big box stores, but then you have to

0:35:00.000 --> 0:35:02.320
<v Speaker 1>act to consumer. Well, let me just remind our listeners

0:35:02.320 --> 0:35:05.160
<v Speaker 1>of those numbers from Adobe. So US shoppers spent ten

0:35:05.200 --> 0:35:08.120
<v Speaker 1>point seven billion dollars on Cyber Monday. That's, according to Adobe,

0:35:08.239 --> 0:35:10.680
<v Speaker 1>less than the ten point eight billion dollars a year earlier,

0:35:10.920 --> 0:35:14.200
<v Speaker 1>and that missed Adobe's estimate of eleven point three billion dollars.

0:35:14.200 --> 0:35:16.800
<v Speaker 1>So hardly it sounds like the analysis that you're providing

0:35:16.880 --> 0:35:19.960
<v Speaker 1>is it's it's because it's a different type of shopping happening.

0:35:20.200 --> 0:35:23.760
<v Speaker 1>You're saying that that Shopify retailers that use the shopped

0:35:23.800 --> 0:35:27.360
<v Speaker 1>by platform outperformed the industry, and and that's why you

0:35:27.400 --> 0:35:29.680
<v Speaker 1>see the diconomy and the divergence. With the data from Adobe,

0:35:29.920 --> 0:35:31.920
<v Speaker 1>that's exactly right. Yeah, I think you know, when for

0:35:31.960 --> 0:35:34.279
<v Speaker 1>Adobe's first only looking at US where Shopify as a

0:35:34.280 --> 0:35:36.640
<v Speaker 1>global platform, we have more than one point seven million

0:35:36.719 --> 0:35:39.120
<v Speaker 1>stores across a hundred seventy five countries. But what we

0:35:39.200 --> 0:35:42.799
<v Speaker 1>really did see is that consumers unequivocally voted with their

0:35:42.800 --> 0:35:45.560
<v Speaker 1>walllet's this this past four day weekend to buy from

0:35:45.600 --> 0:35:48.680
<v Speaker 1>independent retailers and their favorite brands. And you know, some

0:35:48.760 --> 0:35:51.319
<v Speaker 1>of these brands have now become really incumbent. If you

0:35:51.320 --> 0:35:54.759
<v Speaker 1>look at companies like Figs or All Birds. These are

0:35:54.800 --> 0:35:57.560
<v Speaker 1>stores that started on Shopify just a couple of years

0:35:57.600 --> 0:36:00.040
<v Speaker 1>ago and now they publicly traded companies. And so I

0:36:00.080 --> 0:36:02.000
<v Speaker 1>think you're going to see more of this happening where

0:36:02.320 --> 0:36:04.920
<v Speaker 1>the future retail really does belong to these independent director

0:36:04.920 --> 0:36:08.440
<v Speaker 1>consumer brands as opposed to the big box retailers in

0:36:08.480 --> 0:36:11.799
<v Speaker 1>some cases that aren't really adding any real value. Yeah,

0:36:11.880 --> 0:36:14.960
<v Speaker 1>it's it's an interesting you know, we talked about innovation

0:36:15.040 --> 0:36:17.120
<v Speaker 1>as you know, Um, Harley so much in so many

0:36:17.120 --> 0:36:21.120
<v Speaker 1>different industries, certainly in technology. We've seen it in retail

0:36:21.719 --> 0:36:24.520
<v Speaker 1>in a big way. Um. What does that mean? Then?

0:36:24.600 --> 0:36:28.520
<v Speaker 1>You think, for the major retailers that are out there

0:36:29.640 --> 0:36:32.560
<v Speaker 1>versus many of those that are on your platform, is

0:36:32.560 --> 0:36:35.680
<v Speaker 1>there something more significant going on in terms of the

0:36:35.719 --> 0:36:38.400
<v Speaker 1>retail trends? Well, okay, you know, I've been a student

0:36:38.440 --> 0:36:41.840
<v Speaker 1>of retail and commerce for you know, for the majority

0:36:41.840 --> 0:36:44.200
<v Speaker 1>of my life, um, and I think one of the

0:36:44.239 --> 0:36:46.920
<v Speaker 1>major changes that have happened here is that a lot

0:36:46.960 --> 0:36:50.520
<v Speaker 1>of the retailers that were reselling other people's products simply

0:36:50.560 --> 0:36:53.359
<v Speaker 1>weren't justifying their profit margin. So you know, I'm sitting

0:36:53.360 --> 0:36:55.120
<v Speaker 1>here right now in Canada wearing my favorite T shirt,

0:36:55.120 --> 0:36:58.359
<v Speaker 1>which James Purse, which is a Shopify store. Years ago

0:36:58.400 --> 0:37:00.359
<v Speaker 1>I was able to buy in James Purson T shirt

0:37:00.400 --> 0:37:02.600
<v Speaker 1>at Barney's, for example, and I never did And the

0:37:02.600 --> 0:37:04.879
<v Speaker 1>reason was I didn't feel that I was getting any

0:37:05.040 --> 0:37:08.719
<v Speaker 1>better experience and it was certainly more expensive buying from Barney's,

0:37:08.840 --> 0:37:10.839
<v Speaker 1>Whereas when I go to James first dot com powered

0:37:10.840 --> 0:37:13.200
<v Speaker 1>by Shopify, I get a much better experience. I know,

0:37:13.320 --> 0:37:15.520
<v Speaker 1>that the money that I am I'm paying for is

0:37:15.560 --> 0:37:17.640
<v Speaker 1>a vote with my wallets that I want more of

0:37:17.640 --> 0:37:19.680
<v Speaker 1>those brands to exist in the world. I think that

0:37:19.800 --> 0:37:22.120
<v Speaker 1>the other the other thing is that the big box retailers,

0:37:22.160 --> 0:37:24.759
<v Speaker 1>for a very long time, they had an unfair advantage

0:37:24.800 --> 0:37:27.080
<v Speaker 1>because they had distribution. And the reason that we were

0:37:27.120 --> 0:37:28.840
<v Speaker 1>able to we were going to these big box stores

0:37:28.840 --> 0:37:31.200
<v Speaker 1>is because they were in our cities. But the Internet

0:37:31.320 --> 0:37:34.680
<v Speaker 1>has completely democratized distributions so that today I can be

0:37:34.719 --> 0:37:37.600
<v Speaker 1>sitting anywhere in the world and for I can set

0:37:37.680 --> 0:37:39.560
<v Speaker 1>up a store on Shopify and I can sell online,

0:37:39.560 --> 0:37:41.520
<v Speaker 1>I can sell offline, I can sell on TikTok or

0:37:41.520 --> 0:37:44.360
<v Speaker 1>Spotify or Instagram, and I can I can be default

0:37:44.360 --> 0:37:47.120
<v Speaker 1>global within a matter of minutes. That's where technology is

0:37:47.200 --> 0:37:50.600
<v Speaker 1>driving this, this really incredible innovation in commerce. How do

0:37:50.640 --> 0:37:53.560
<v Speaker 1>you make sure that these companies, as they grow, don't

0:37:53.640 --> 0:37:56.880
<v Speaker 1>graduate from Shopify's platform and they're able to keep using it.

0:37:56.880 --> 0:37:59.319
<v Speaker 1>It's a great question that this the challenge of being

0:37:59.360 --> 0:38:01.520
<v Speaker 1>able to make it really easy for any brand or

0:38:01.520 --> 0:38:04.759
<v Speaker 1>any entrepreneur business to get started on Shopify and then

0:38:04.800 --> 0:38:06.680
<v Speaker 1>when they get to some sort of scale, they continue

0:38:06.680 --> 0:38:09.080
<v Speaker 1>to grow. That is really what shop would make Shopify

0:38:09.239 --> 0:38:11.759
<v Speaker 1>quite unique. So for example, you know, when you're just

0:38:11.760 --> 0:38:13.520
<v Speaker 1>getting started, you may just simply want to set up

0:38:13.680 --> 0:38:17.000
<v Speaker 1>a very simple online store and sell to to consumers.

0:38:17.160 --> 0:38:19.279
<v Speaker 1>But as you grow, you begin to wanting to sell

0:38:19.320 --> 0:38:22.719
<v Speaker 1>across a variety of different places channels. I mentioned Instagram

0:38:22.719 --> 0:38:25.120
<v Speaker 1>and Facebook, but but also you want to sell across

0:38:25.120 --> 0:38:27.239
<v Speaker 1>new channels that are emerged. We announced a partnership to

0:38:27.280 --> 0:38:30.120
<v Speaker 1>each skill with Spotify, so artists on Spotify can open

0:38:30.320 --> 0:38:33.200
<v Speaker 1>online stores on Shopify and sell merchandise. That was Shopify

0:38:33.239 --> 0:38:36.120
<v Speaker 1>President Harley Finkelstein. And we should note that this past week,

0:38:36.120 --> 0:38:39.040
<v Speaker 1>after our conversation with Harley, a group of five educational

0:38:39.080 --> 0:38:43.279
<v Speaker 1>publishers suede Shopify. The group includes Pierson Education and McGraw hill.

0:38:43.320 --> 0:38:47.440
<v Speaker 1>It's filed for copyright and trademark infringement. Just as we

0:38:47.440 --> 0:38:49.560
<v Speaker 1>were putting our broadcast to bed shop if I had

0:38:49.640 --> 0:38:52.439
<v Speaker 1>declined to comment on the specifics of the lawsuit, saying

0:38:52.440 --> 0:38:55.560
<v Speaker 1>that it takes actions against web stores that violate its policies.

0:38:55.840 --> 0:38:58.279
<v Speaker 1>You're listening to Bloomberg business Week. Coming up next, one

0:38:58.280 --> 0:39:02.400
<v Speaker 1>of America's premiere luxury brands is racing into the EV market.

0:39:02.560 --> 0:39:05.760
<v Speaker 1>The question is how fast can it shift gears? This

0:39:06.000 --> 0:39:18.400
<v Speaker 1>is Bloomberg. This is Bloomberg Business Week with Carol Messer

0:39:18.640 --> 0:39:23.920
<v Speaker 1>and Bloomberg Quick takes Tim Stenovan from Bloomberg Radio. So

0:39:24.000 --> 0:39:26.680
<v Speaker 1>check out the EV market. We've got Tesla now ranked

0:39:26.680 --> 0:39:29.360
<v Speaker 1>as the world's most valuable car company by far Rivian,

0:39:29.480 --> 0:39:32.640
<v Speaker 1>sporting the second highest market cap among US car makers,

0:39:32.920 --> 0:39:37.080
<v Speaker 1>despite Tim having generated no sales revenue as of yet. Meantime,

0:39:37.160 --> 0:39:40.120
<v Speaker 1>General Motors plans to double its revenue by as it

0:39:40.160 --> 0:39:42.920
<v Speaker 1>looks to ultimately convert to an all e V lineup,

0:39:43.200 --> 0:39:46.120
<v Speaker 1>and CEO Mary Barra recently said that she expects GM

0:39:46.200 --> 0:39:49.200
<v Speaker 1>to catch up to Tesla in electric vehicle sales by

0:39:49.200 --> 0:39:53.720
<v Speaker 1>as soon as twent Those efforts include GM's iconic luxury brand.

0:39:53.719 --> 0:39:57.040
<v Speaker 1>We're talking about Cadillac now, you might recall. Back in September,

0:39:57.120 --> 0:40:02.200
<v Speaker 1>GM open reservations for its cattle Lyric electric suv, and

0:40:02.280 --> 0:40:05.480
<v Speaker 1>after just ten minutes they are gone. To find out

0:40:05.480 --> 0:40:08.080
<v Speaker 1>what sets the first of its kind model apart, what

0:40:08.200 --> 0:40:11.080
<v Speaker 1>the future holds for its gas powered engines, and how

0:40:11.120 --> 0:40:14.400
<v Speaker 1>Cadillac is navigating supply chain constraints and labor shortages in

0:40:14.440 --> 0:40:17.239
<v Speaker 1>a competitive car market, we spoke with the Brand's vice

0:40:17.280 --> 0:40:20.320
<v Speaker 1>president Rory Harvey. I think there's lots of different data sources.

0:40:20.320 --> 0:40:22.239
<v Speaker 1>I'm sure that you have access to many of them

0:40:22.239 --> 0:40:24.680
<v Speaker 1>that you know extrapolate what is going to happen with

0:40:24.719 --> 0:40:27.200
<v Speaker 1>eb adoption. And from our perspective, we think now that

0:40:27.600 --> 0:40:29.600
<v Speaker 1>the time is right absolutely to put up on the

0:40:29.640 --> 0:40:33.240
<v Speaker 1>accelerated panel. We have a great portfolio today of icicles,

0:40:33.320 --> 0:40:35.520
<v Speaker 1>but we think now is the time to compliment that

0:40:35.600 --> 0:40:37.960
<v Speaker 1>would switching to EV. So I'm going to ask a

0:40:37.960 --> 0:40:39.960
<v Speaker 1>different question that why does it Why is it going

0:40:40.000 --> 0:40:42.560
<v Speaker 1>to take to thirty? Why not sooner? Especially when you've

0:40:42.600 --> 0:40:46.480
<v Speaker 1>got you know, a company like Tesla that has definitely

0:40:46.719 --> 0:40:48.839
<v Speaker 1>at this point is out front and center and has

0:40:48.880 --> 0:40:50.880
<v Speaker 1>the first mover advantage. They're now ranked as the world's

0:40:50.880 --> 0:40:54.400
<v Speaker 1>most valuable car company by far. You've got Riving supporting

0:40:54.400 --> 0:40:57.440
<v Speaker 1>this second highest market cap among US car makers despite

0:40:57.440 --> 0:41:00.440
<v Speaker 1>having no sales revenue yet. I mean, that's a topic

0:41:00.480 --> 0:41:04.040
<v Speaker 1>for another conversation. So I'm just curious, you know, why

0:41:04.040 --> 0:41:06.680
<v Speaker 1>not try and do it sooner rather than later? Is

0:41:06.719 --> 0:41:09.680
<v Speaker 1>it logistically it's just got to take this amount of time. No,

0:41:09.840 --> 0:41:12.359
<v Speaker 1>I think it's a it's balancing basically what we need

0:41:12.400 --> 0:41:14.200
<v Speaker 1>to do what we need to do in terms of

0:41:14.520 --> 0:41:16.920
<v Speaker 1>market opportunity with our ice vehicles, what we need to

0:41:16.960 --> 0:41:18.960
<v Speaker 1>do in terms of evs. So as an example, if

0:41:18.960 --> 0:41:21.480
<v Speaker 1>you looked at the Lyric, which will be the first

0:41:21.760 --> 0:41:24.920
<v Speaker 1>EV in terms of luxury crossover from Cadillac, we pulled

0:41:24.920 --> 0:41:27.040
<v Speaker 1>that forward by nine months, So we brought that forward

0:41:27.320 --> 0:41:30.360
<v Speaker 1>and accelerated it to the back end of March in two.

0:41:31.160 --> 0:41:33.960
<v Speaker 1>That will be followed by the Celestique, which will be

0:41:34.040 --> 0:41:37.160
<v Speaker 1>an ultra luxury brand. And indeed, you know, without giving

0:41:37.200 --> 0:41:39.160
<v Speaker 1>the time in a way of all of the product portfolio,

0:41:39.560 --> 0:41:41.480
<v Speaker 1>if you look at GM across the board, we will

0:41:41.520 --> 0:41:45.480
<v Speaker 1>have thirty products by twenty five that are EV variants,

0:41:45.480 --> 0:41:47.920
<v Speaker 1>with about sixty of those sold in the US. So

0:41:48.200 --> 0:41:52.200
<v Speaker 1>there is a fairly aggressive introduction of the evs moving forward.

0:41:52.440 --> 0:41:54.800
<v Speaker 1>I guess the thirty time scale is, you know, the

0:41:55.080 --> 0:41:57.480
<v Speaker 1>period of time when we will be selling the last

0:41:57.520 --> 0:42:00.600
<v Speaker 1>ICE vehicles from the Cadillac perspective, but we will certainly

0:42:00.640 --> 0:42:03.000
<v Speaker 1>be in the market much earlier than that complementing our

0:42:03.040 --> 0:42:05.680
<v Speaker 1>ice vehicle cells with evy vehicles. You know, Tim and

0:42:05.719 --> 0:42:08.799
<v Speaker 1>I talk for a lot about wanting our next car

0:42:08.880 --> 0:42:12.080
<v Speaker 1>to be an electric vehicle. Uh, Tim lives in the city.

0:42:12.080 --> 0:42:14.280
<v Speaker 1>I lived just outside the city. In the urban environment,

0:42:14.320 --> 0:42:15.920
<v Speaker 1>you do wonder about, Okay, how the heck am I

0:42:15.920 --> 0:42:18.520
<v Speaker 1>going to charge this puppy? How much of your timing

0:42:18.560 --> 0:42:21.560
<v Speaker 1>also is thinking about the bigger, broader infrastructure problems that

0:42:21.920 --> 0:42:23.399
<v Speaker 1>I feel like we've been talking about for a few

0:42:23.480 --> 0:42:25.759
<v Speaker 1>years that in order for ev S to really come,

0:42:25.840 --> 0:42:27.920
<v Speaker 1>you need to have the EV support network to be

0:42:28.000 --> 0:42:30.440
<v Speaker 1>there as well, especially when it comes to charging. You're

0:42:30.480 --> 0:42:33.040
<v Speaker 1>absolutely right, Carol, I mean, that's that's fundamental. And if

0:42:33.040 --> 0:42:34.960
<v Speaker 1>you look at some of the metropolitan areas, you know

0:42:35.000 --> 0:42:37.560
<v Speaker 1>there's a big push in terms of infrastructure. If you

0:42:37.600 --> 0:42:39.880
<v Speaker 1>look at some of the legislation and some of the

0:42:39.880 --> 0:42:41.920
<v Speaker 1>activities that the states are putting in place, you know,

0:42:42.000 --> 0:42:44.239
<v Speaker 1>the momentum is really starting to build. But it's a

0:42:44.560 --> 0:42:46.960
<v Speaker 1>it's a fundamental issue in terms of being able to

0:42:47.000 --> 0:42:50.279
<v Speaker 1>facilitate demand with customer convenience. And from that point of view,

0:42:50.520 --> 0:42:52.120
<v Speaker 1>you know, there's a number of things that we're doing,

0:42:52.120 --> 0:42:54.279
<v Speaker 1>whether it be working with our dealer partners to put

0:42:54.520 --> 0:42:56.960
<v Speaker 1>charging stations in place that we made an announcement the

0:42:57.000 --> 0:42:59.880
<v Speaker 1>week before last in terms of that, whether it be

0:43:00.360 --> 0:43:03.560
<v Speaker 1>are mobile app which basically gives customers the ability to

0:43:03.560 --> 0:43:06.160
<v Speaker 1>be able to determine where to charge, which charges are

0:43:06.200 --> 0:43:09.120
<v Speaker 1>up and running, minimum downtime, et cetera. But it is

0:43:09.120 --> 0:43:11.920
<v Speaker 1>one of the challenges that the industry places in terms

0:43:11.960 --> 0:43:14.840
<v Speaker 1>of ensuring, particularly in some of those densely populated areas,

0:43:14.840 --> 0:43:17.520
<v Speaker 1>that the infrastructure is there. So again, that's part of

0:43:17.520 --> 0:43:19.920
<v Speaker 1>the reason that at the moment we have the need

0:43:19.960 --> 0:43:22.680
<v Speaker 1>to be able to satisfy customers from a nice vehicle perspective,

0:43:22.719 --> 0:43:25.440
<v Speaker 1>but also from an ev perspective. Hey, Rory, is you

0:43:25.440 --> 0:43:28.480
<v Speaker 1>know when it comes to battery charging stations, how much

0:43:28.480 --> 0:43:30.759
<v Speaker 1>of it is the private sector responsibility? How much is

0:43:30.800 --> 0:43:32.479
<v Speaker 1>it public sector? Is it a little bit of both?

0:43:32.520 --> 0:43:33.919
<v Speaker 1>I think it's a it's a little bit of both,

0:43:34.320 --> 0:43:36.120
<v Speaker 1>you know. I think it's uh, it's down to the

0:43:36.160 --> 0:43:38.680
<v Speaker 1>incentives that are available. It's down to the distribution. It's

0:43:38.719 --> 0:43:41.680
<v Speaker 1>down to private companies because there's a business opportunity, it's

0:43:41.719 --> 0:43:44.080
<v Speaker 1>down to public I think this one is a team

0:43:44.120 --> 0:43:46.480
<v Speaker 1>effort in terms of putting the infrastructure in place. Or

0:43:46.760 --> 0:43:49.600
<v Speaker 1>you know, I'm thinking about GM and they're all in

0:43:49.680 --> 0:43:55.480
<v Speaker 1>on electric vehicles. Cadillac obviously a key part of that component. Um,

0:43:55.520 --> 0:43:58.520
<v Speaker 1>I am curious about in the transitioning, especially at a

0:43:58.520 --> 0:44:00.840
<v Speaker 1>time where we're talking so much about supple f chains.

0:44:00.880 --> 0:44:04.080
<v Speaker 1>Are you guys able at this point to get all

0:44:04.200 --> 0:44:08.440
<v Speaker 1>the raw materials, the minerals and things that you need

0:44:08.520 --> 0:44:11.200
<v Speaker 1>to easily and continue to make this transition and keep

0:44:11.239 --> 0:44:13.160
<v Speaker 1>to your timeline. Yes, so I guess there's a there's

0:44:13.160 --> 0:44:15.480
<v Speaker 1>a couple of parts for that, So I will I'll

0:44:15.480 --> 0:44:18.320
<v Speaker 1>answer at first in terms of relating to semi conductors,

0:44:18.320 --> 0:44:20.600
<v Speaker 1>which is one of the challenges that the closal automotive

0:44:20.640 --> 0:44:23.640
<v Speaker 1>industry is is facing today. So you know that has

0:44:23.680 --> 0:44:26.319
<v Speaker 1>been a challenge throughout the course of one and it's

0:44:26.320 --> 0:44:28.600
<v Speaker 1>still a challenge today. Having said that, I would say

0:44:28.640 --> 0:44:30.440
<v Speaker 1>that you know, we are seeing a better flow of

0:44:30.520 --> 0:44:32.840
<v Speaker 1>chips now. There's been a terrific amount of work that

0:44:32.880 --> 0:44:35.600
<v Speaker 1>has been done with the supply chain, indeed getting more

0:44:35.640 --> 0:44:37.919
<v Speaker 1>involved and deeper into the supply chain to be able

0:44:38.000 --> 0:44:40.640
<v Speaker 1>to secure the right level of supply of chips and

0:44:40.640 --> 0:44:44.000
<v Speaker 1>moves in board. Um. It is going to continue into two.

0:44:44.520 --> 0:44:46.760
<v Speaker 1>But as an example, if you looked at North America

0:44:46.800 --> 0:44:48.840
<v Speaker 1>and our plants in North America, we've got the majority

0:44:48.880 --> 0:44:51.480
<v Speaker 1>of them for general motors back up and running and Indeed,

0:44:51.480 --> 0:44:54.720
<v Speaker 1>as of Monday of this week, every single Cadillac plant

0:44:54.800 --> 0:44:57.920
<v Speaker 1>in North America is now operational. So that step one

0:44:57.920 --> 0:45:00.719
<v Speaker 1>in terms of getting inventories to cover so that we

0:45:00.760 --> 0:45:03.440
<v Speaker 1>can fulfill what is very strong customer demand at the

0:45:03.480 --> 0:45:07.120
<v Speaker 1>moment um. So we're looking forward to some stability coming

0:45:07.160 --> 0:45:10.200
<v Speaker 1>during the course of two there Then in addition in

0:45:10.320 --> 0:45:13.120
<v Speaker 1>terms of you know, the materials that are required going

0:45:13.160 --> 0:45:16.160
<v Speaker 1>forward in terms of batteries. Um. Again, we've made some

0:45:16.280 --> 0:45:19.239
<v Speaker 1>recent announcements in terms of some of the ventures and

0:45:19.400 --> 0:45:21.759
<v Speaker 1>infrastructures that we're putting in place to ensure that we

0:45:21.800 --> 0:45:24.759
<v Speaker 1>can secure the right levels of supply to enable and

0:45:24.800 --> 0:45:28.239
<v Speaker 1>support the transition as we need to. And at this

0:45:28.280 --> 0:45:31.239
<v Speaker 1>particular point in time, there is absolutely no delays to

0:45:31.520 --> 0:45:34.759
<v Speaker 1>our EV platforms in terms of rollout schedule. Indeed, I

0:45:34.760 --> 0:45:37.560
<v Speaker 1>mentioned earlier that we're looking to pull the Lyric ahead

0:45:37.560 --> 0:45:40.279
<v Speaker 1>by nine months versus the original plan, so we will

0:45:40.280 --> 0:45:43.720
<v Speaker 1>start producing that vehicle in March of two. It's interesting

0:45:43.880 --> 0:45:46.239
<v Speaker 1>what you know as we moved through this ship. What

0:45:46.400 --> 0:45:49.719
<v Speaker 1>is it that I guess isn't the major risk to

0:45:50.280 --> 0:45:53.800
<v Speaker 1>it progressing as you hope when you look at you

0:45:53.840 --> 0:45:55.719
<v Speaker 1>know your timeline and as you said you moved it

0:45:55.800 --> 0:45:58.080
<v Speaker 1>up for the lyric. But what is the biggest risk

0:45:58.160 --> 0:46:00.160
<v Speaker 1>to all of this? Yeah, I think you know one

0:46:00.160 --> 0:46:02.239
<v Speaker 1>of the challenges that you've got. I'm not sure if

0:46:02.280 --> 0:46:04.360
<v Speaker 1>I describe it as a risk. Is the pace of

0:46:04.440 --> 0:46:07.359
<v Speaker 1>change and the rate of adoption, the rate of infrastructure,

0:46:08.239 --> 0:46:14.400
<v Speaker 1>the range anxiety customers, ability to be able to charge, etcetera.

0:46:14.400 --> 0:46:16.720
<v Speaker 1>So I think as a number of elements that pieced

0:46:16.760 --> 0:46:18.799
<v Speaker 1>together in terms of the jigsaw, and I wouldn't say

0:46:18.840 --> 0:46:21.760
<v Speaker 1>that it's a risk overrule in terms of the change.

0:46:21.760 --> 0:46:23.480
<v Speaker 1>I would say it's a time and impact in terms

0:46:23.480 --> 0:46:26.480
<v Speaker 1>of how aggressive is the adoption rate of ev is

0:46:26.560 --> 0:46:28.799
<v Speaker 1>going to be UM So I think it's more in

0:46:28.880 --> 0:46:32.520
<v Speaker 1>terms of a question as to when rather than if.

0:46:32.680 --> 0:46:35.200
<v Speaker 1>That was Cadillact place President Rory Harvey, your next car

0:46:35.360 --> 0:46:40.040
<v Speaker 1>an electric one, I think so. And we talk about infrastructure,

0:46:40.120 --> 0:46:43.600
<v Speaker 1>especially in the city, right plugging in that's the thing, Carol,

0:46:44.120 --> 0:46:45.799
<v Speaker 1>and I got flak for this people who have I've

0:46:45.840 --> 0:46:48.279
<v Speaker 1>talked about this before on our on our program because

0:46:48.280 --> 0:46:50.359
<v Speaker 1>I've said it's difficult for people who live in cities

0:46:50.360 --> 0:46:51.960
<v Speaker 1>who park on streets, which is a lot of people.

0:46:52.000 --> 0:46:54.000
<v Speaker 1>People who live in apartment buildings who don't have garages

0:46:54.080 --> 0:46:56.080
<v Speaker 1>like me, Like, where would we charge it? No, it's

0:46:56.080 --> 0:46:57.919
<v Speaker 1>a really good point, Like you have to figure that out.

0:46:57.960 --> 0:46:59.640
<v Speaker 1>It's so rare in New York City to walk down

0:46:59.640 --> 0:47:01.359
<v Speaker 1>the street actually see a place where you can charge

0:47:01.400 --> 0:47:03.520
<v Speaker 1>your car. We have a couple in my neighborhood in Brooklyn,

0:47:03.560 --> 0:47:05.680
<v Speaker 1>but they're always being used. We gotta figure that one out.

0:47:05.760 --> 0:47:08.400
<v Speaker 1>Still to come on Bloomberg Business Week, Build a Bear Workshop.

0:47:08.520 --> 0:47:11.640
<v Speaker 1>It's a small cap company that just posted a record

0:47:11.680 --> 0:47:14.719
<v Speaker 1>breaking third quarter performance. It's stock on a tear. We're

0:47:14.719 --> 0:47:18.160
<v Speaker 1>gonna speak with your Sharon Price. John. This is Bloomberg

0:47:21.840 --> 0:47:25.760
<v Speaker 1>Broadcasting from the financial capital of the World, Bloomberg eleven

0:47:25.920 --> 0:47:30.520
<v Speaker 1>Frio in New York to Washington, d C. Bloomberg to Boston,

0:47:30.600 --> 0:47:34.040
<v Speaker 1>Bloomberg one oh six one to San Francisco, Bloomberg nine

0:47:34.120 --> 0:47:37.200
<v Speaker 1>sixty to the country Sirius XM Chado one nine team,

0:47:37.280 --> 0:47:40.480
<v Speaker 1>and around the globe the Bloomberg Business app and Bloomberg

0:47:40.520 --> 0:47:46.400
<v Speaker 1>Radio dot Com. This is Bloomberg Business Week. If you're

0:47:46.400 --> 0:47:48.399
<v Speaker 1>looking for an ap performer in the stock market, check

0:47:48.400 --> 0:47:50.880
<v Speaker 1>out Shares and build a Bear Workshop. That stocked him

0:47:50.960 --> 0:47:54.319
<v Speaker 1>up in the area of around this year This past week,

0:47:54.360 --> 0:47:57.400
<v Speaker 1>the company reported record revenues of more than nine million

0:47:57.400 --> 0:48:00.440
<v Speaker 1>dollars in the third quarter. They also authorized a million

0:48:00.440 --> 0:48:03.279
<v Speaker 1>dollars worth of share buybacks. All this as builder Bear

0:48:03.360 --> 0:48:06.120
<v Speaker 1>prepares to celebrate its twenty fifth anniversary in the new year.

0:48:06.320 --> 0:48:08.560
<v Speaker 1>Sharon Price John has been the firm's president and CEO

0:48:08.600 --> 0:48:12.280
<v Speaker 1>since had previously racked up two decades worth of experience

0:48:12.280 --> 0:48:15.320
<v Speaker 1>in marketing and product development with the likes of Hasbro, Mattel,

0:48:15.400 --> 0:48:17.960
<v Speaker 1>and Stride Right, and now she's got the specialty retailer

0:48:17.960 --> 0:48:20.600
<v Speaker 1>of customized stuffed animals soaring to new heights in the

0:48:20.640 --> 0:48:23.680
<v Speaker 1>midst of the busy holiday season. Sharon joined us from

0:48:23.719 --> 0:48:27.320
<v Speaker 1>the New York Stock Exchange to discuss the company's digitization plans.

0:48:27.640 --> 0:48:30.560
<v Speaker 1>And it's a banner quarterly results. As you mentioned, we

0:48:30.680 --> 0:48:34.680
<v Speaker 1>declared special dividend and the authorized dot by that program,

0:48:34.760 --> 0:48:37.960
<v Speaker 1>but also raised the annual guidance and um, you know

0:48:38.280 --> 0:48:42.280
<v Speaker 1>it's really we're we're looking at a revenue number that's

0:48:42.719 --> 0:48:46.319
<v Speaker 1>the best in about a decade. As well as that

0:48:46.400 --> 0:48:49.760
<v Speaker 1>pretext income that I was speaking of. Um, that's sevest

0:48:49.800 --> 0:48:52.799
<v Speaker 1>in our corporate history for the first the third quarter,

0:48:52.880 --> 0:48:54.880
<v Speaker 1>and the first three quarters of the year. One thing

0:48:54.880 --> 0:48:56.839
<v Speaker 1>I just wanted to ask you, Sharon, is is why

0:48:56.840 --> 0:48:59.160
<v Speaker 1>the buyback, Why the special dividend? Is that the best

0:48:59.200 --> 0:49:01.799
<v Speaker 1>way to use some your cash on hand? Well, it's

0:49:01.880 --> 0:49:03.960
<v Speaker 1>one way to use our cash on hand. We have

0:49:04.160 --> 0:49:07.279
<v Speaker 1>a robust capital plan UM, and a portion of that

0:49:07.360 --> 0:49:11.040
<v Speaker 1>we felt with these record earnings is just a great

0:49:11.080 --> 0:49:15.239
<v Speaker 1>opportunity for us two directly and immediately return some of

0:49:15.239 --> 0:49:17.879
<v Speaker 1>that value to our shareholders. Of course, the stock buy

0:49:17.880 --> 0:49:20.719
<v Speaker 1>back UM has a much different purpose. UH. It's more

0:49:20.719 --> 0:49:24.759
<v Speaker 1>of a recognition of the board noting and believing in

0:49:24.840 --> 0:49:29.040
<v Speaker 1>the future of the company UM. But we also outlined

0:49:29.160 --> 0:49:33.560
<v Speaker 1>some strategic objectives and opportunities for the future and how

0:49:33.600 --> 0:49:37.319
<v Speaker 1>we're investing, and that's inclusive of continued and acceleration of

0:49:37.360 --> 0:49:41.080
<v Speaker 1>our digital transformation as well as the evolution of our

0:49:41.120 --> 0:49:44.120
<v Speaker 1>retail footprints and the way we go to market and

0:49:44.520 --> 0:49:48.520
<v Speaker 1>continue to push into UH more robust approach to omni channel.

0:49:49.000 --> 0:49:52.160
<v Speaker 1>I know that people don't always recognize the Bill to

0:49:52.200 --> 0:49:58.600
<v Speaker 1>Bear as an online retailer, but as with many through

0:49:59.160 --> 0:50:04.320
<v Speaker 1>the Co Good experience, we really did lean heavily into

0:50:04.400 --> 0:50:07.399
<v Speaker 1>e commerce. We had already been on that road from

0:50:07.400 --> 0:50:09.920
<v Speaker 1>a strategic perspective for a number of years. How much

0:50:09.920 --> 0:50:13.000
<v Speaker 1>of your business is e commerce versus store? Well, you know,

0:50:13.280 --> 0:50:16.080
<v Speaker 1>but Build the Bears now, which is important to understand.

0:50:16.120 --> 0:50:19.680
<v Speaker 1>Build Bears now multi generational. So we're coming up on

0:50:19.680 --> 0:50:23.160
<v Speaker 1>our twenty fifth year. Don't let that make you feel old.

0:50:23.520 --> 0:50:25.920
<v Speaker 1>We've just been around for a while. And that's okay

0:50:25.960 --> 0:50:29.840
<v Speaker 1>because not only do parents of kids and want parents

0:50:29.880 --> 0:50:32.239
<v Speaker 1>now want to take their kids, they actually want to

0:50:32.239 --> 0:50:34.600
<v Speaker 1>experience Build the Bear again. And some of that is

0:50:34.600 --> 0:50:38.200
<v Speaker 1>our collectibles product like Pokemon or Harry Potter, and they

0:50:38.239 --> 0:50:42.200
<v Speaker 1>go online. So our business just a few years ago

0:50:42.440 --> 0:50:44.839
<v Speaker 1>was more in the four or five percent range of

0:50:44.880 --> 0:50:47.839
<v Speaker 1>total sales, and now it's up to And what's the goal.

0:50:47.840 --> 0:50:49.719
<v Speaker 1>How high do you want to get that? Well, we're

0:50:49.719 --> 0:50:53.360
<v Speaker 1>really the key is to grow total revenue. And because

0:50:53.520 --> 0:50:58.120
<v Speaker 1>e commerce for us is on par from a profitability

0:50:58.160 --> 0:51:02.319
<v Speaker 1>perspective to the rest of our revenue in stores, we

0:51:02.480 --> 0:51:05.279
<v Speaker 1>just want to be there the way guts want to

0:51:05.320 --> 0:51:07.960
<v Speaker 1>interact with us. If they want to go online and purchase,

0:51:08.000 --> 0:51:09.400
<v Speaker 1>they can do that. If they like to come in

0:51:09.440 --> 0:51:13.040
<v Speaker 1>store and have that very special retail tainment experience that

0:51:13.040 --> 0:51:15.480
<v Speaker 1>we're famous for, they can do that too. Hey, you

0:51:15.520 --> 0:51:19.080
<v Speaker 1>gotta ask you, um, which we ask every leader of

0:51:19.120 --> 0:51:23.080
<v Speaker 1>an institution or organization or company supply chain issues, how

0:51:23.160 --> 0:51:25.480
<v Speaker 1>rough is it for you guys? Yeah, you know, we

0:51:25.800 --> 0:51:29.440
<v Speaker 1>like so many toy industry people, we do source from

0:51:29.480 --> 0:51:32.720
<v Speaker 1>Southeast Asia and it has been a challenge and um,

0:51:32.760 --> 0:51:37.000
<v Speaker 1>you know, we're we're juggling containers and products and reprioritizing

0:51:37.080 --> 0:51:40.399
<v Speaker 1>on a regular basis. We did make a special note

0:51:40.440 --> 0:51:43.560
<v Speaker 1>that we believe we have a robust are a really

0:51:43.560 --> 0:51:48.920
<v Speaker 1>strong inventory position for the remainder of the holiday season. Um,

0:51:49.080 --> 0:51:52.319
<v Speaker 1>we feel like that we have done our projections appropriately

0:51:52.360 --> 0:51:56.280
<v Speaker 1>and really importantly, particularly for that special experience in memory

0:51:56.280 --> 0:51:59.040
<v Speaker 1>that people want to make in our stores. We actually

0:51:59.080 --> 0:52:03.279
<v Speaker 1>have enough bear builders, which would be our sales associate, um,

0:52:03.360 --> 0:52:05.880
<v Speaker 1>to make sure, to the best of our ability, that

0:52:05.960 --> 0:52:09.719
<v Speaker 1>everybody has that that great build a Bear moment that

0:52:09.800 --> 0:52:13.239
<v Speaker 1>Sharon Price, John president and CEO of Build a Bear Workshop,

0:52:13.680 --> 0:52:16.680
<v Speaker 1>she says, Hey, they're gonna be able to satisfy demand

0:52:17.080 --> 0:52:19.279
<v Speaker 1>this holiday season. It's interesting too. I love these like

0:52:19.360 --> 0:52:24.480
<v Speaker 1>kind of traditional kids toy shops or traditional retailers that

0:52:24.560 --> 0:52:26.840
<v Speaker 1>are diversifying. I mean, they've got an entertainment division that

0:52:26.920 --> 0:52:29.560
<v Speaker 1>just released its first live action production as part of

0:52:29.600 --> 0:52:32.719
<v Speaker 1>Hallmark's Christmas movie lineup. I've got to say we had

0:52:32.719 --> 0:52:34.799
<v Speaker 1>a ton of stuffies growing up. It was something that

0:52:34.840 --> 0:52:40.480
<v Speaker 1>my daughter really really loved. But it's interesting, daughter, are

0:52:40.480 --> 0:52:42.360
<v Speaker 1>you gonna like I'm not gonna blow up your spot,

0:52:43.080 --> 0:52:45.279
<v Speaker 1>but you had I have to say I liked it.

0:52:45.360 --> 0:52:48.480
<v Speaker 1>I like Deddy had some old ones, a little collection,

0:52:48.680 --> 0:52:51.480
<v Speaker 1>and then she inherited them. Um. But it is interesting

0:52:51.560 --> 0:52:54.360
<v Speaker 1>to see how they are more interactive in their stores.

0:52:54.400 --> 0:52:56.840
<v Speaker 1>And she talked a lot about the adult component of

0:52:56.880 --> 0:52:59.560
<v Speaker 1>their business. It's not just about kids, Tim, It's not

0:52:59.640 --> 0:53:01.920
<v Speaker 1>I know, I know everybody needs to stuff I'm blushing

0:53:01.960 --> 0:53:05.160
<v Speaker 1>for everybody on radio. You're listening to Bloomberg Business Week.

0:53:05.200 --> 0:53:07.040
<v Speaker 1>Coming up, we turn our attention back to our cover

0:53:07.160 --> 0:53:09.920
<v Speaker 1>story in the Bloomberg Fifty. We'll dig deeper into our

0:53:09.960 --> 0:53:12.600
<v Speaker 1>list of the year's most influential people and ideas. This

0:53:12.680 --> 0:53:14.880
<v Speaker 1>is where we get to talk about Brittany, right, Brittany

0:53:14.920 --> 0:53:18.600
<v Speaker 1>and Beamstocks. And that's right, We're getting to it in

0:53:18.640 --> 0:53:29.080
<v Speaker 1>just a moment. This is Bloomberg. You're listening to Bloomberg

0:53:29.080 --> 0:53:32.760
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes. Tim

0:53:32.760 --> 0:53:37.320
<v Speaker 1>Stinovik from Bloomberg Radio. So, the newest issue of Bloomberg

0:53:37.320 --> 0:53:39.840
<v Speaker 1>business Week commemorates the fifth year of the Bloomberg fifty.

0:53:40.040 --> 0:53:43.879
<v Speaker 1>It's our annual look at those in business, entertainment, finance, politics,

0:53:43.920 --> 0:53:48.080
<v Speaker 1>science and technology whose accomplishments deserves some recognition. To highlight

0:53:48.120 --> 0:53:50.120
<v Speaker 1>a few more of the standouts, we welcome back the

0:53:50.200 --> 0:53:52.680
<v Speaker 1>editor of the magazine, Joe Weber, along with Business Week

0:53:52.680 --> 0:53:55.960
<v Speaker 1>Features editor Brett began. Well, let's acknowledge an honoree that

0:53:56.320 --> 0:53:58.439
<v Speaker 1>really stood out to me on the list, somebody who

0:53:58.440 --> 0:54:02.080
<v Speaker 1>really risked everything at a crucial moment in US history

0:54:02.239 --> 0:54:05.360
<v Speaker 1>that was really at the start of the year. Eugene

0:54:05.600 --> 0:54:09.160
<v Speaker 1>good Men. So this was one that, um, really when

0:54:09.200 --> 0:54:12.360
<v Speaker 1>Brett and I started the conversations, we just it was

0:54:12.400 --> 0:54:16.120
<v Speaker 1>like almost was on the list from from the get go, right, um,

0:54:16.160 --> 0:54:18.600
<v Speaker 1>because here was this person in the middle of this

0:54:19.120 --> 0:54:22.160
<v Speaker 1>the quagmire of January six as you were trying to

0:54:22.239 --> 0:54:25.319
<v Speaker 1>understand even what was happening. But in the aftermath we

0:54:25.400 --> 0:54:28.879
<v Speaker 1>learned that there were some heroes, and Eugene Goodman, one

0:54:28.880 --> 0:54:32.840
<v Speaker 1>of the Capital security officers who actually saved probably saved

0:54:32.880 --> 0:54:36.680
<v Speaker 1>lives because of his actions in terms of distracting and

0:54:36.760 --> 0:54:40.799
<v Speaker 1>leading away some of the insurgents, which saved valuable time

0:54:40.840 --> 0:54:43.080
<v Speaker 1>for the people who were inside and were able to

0:54:43.080 --> 0:54:46.879
<v Speaker 1>actually secure some doors and perhaps you know again, saved lives.

0:54:46.920 --> 0:54:50.800
<v Speaker 1>So Eugene Goodman has been utterly quiet about all of this. UM.

0:54:50.880 --> 0:54:53.000
<v Speaker 1>We reached out multiple times to try and talk to

0:54:53.080 --> 0:54:55.680
<v Speaker 1>him about the day and the events and the aftermath,

0:54:55.719 --> 0:54:59.760
<v Speaker 1>because keep in mind there there then multiple Capital Police

0:54:59.760 --> 0:55:01.759
<v Speaker 1>Office serves who have actually taken their own lives in

0:55:01.800 --> 0:55:05.200
<v Speaker 1>the months since UM and he was quiet and did

0:55:05.239 --> 0:55:07.040
<v Speaker 1>not want to participate. And one of the things that

0:55:07.080 --> 0:55:10.040
<v Speaker 1>we also learned is that Bloomberg News had people there

0:55:10.040 --> 0:55:12.200
<v Speaker 1>on the ground who were covering this, Billy House being

0:55:12.239 --> 0:55:14.799
<v Speaker 1>one of them. Billy had also not talking about that day,

0:55:14.840 --> 0:55:17.360
<v Speaker 1>So we used this as a way of talking about

0:55:17.360 --> 0:55:21.640
<v Speaker 1>Eugene Goodman, but also Billy's experience not only covering the

0:55:21.680 --> 0:55:24.960
<v Speaker 1>events of that day and and you know, being Congress

0:55:25.360 --> 0:55:28.879
<v Speaker 1>a reporter for years now, but also the role that

0:55:29.040 --> 0:55:32.200
<v Speaker 1>the Capitol Police officers play in the daily coverage. UM.

0:55:32.239 --> 0:55:34.640
<v Speaker 1>And he has these nice little sides about how he

0:55:34.719 --> 0:55:37.880
<v Speaker 1>talks to these guys for years, right, and you almost

0:55:37.920 --> 0:55:39.560
<v Speaker 1>just take them for granted until all of a sudden,

0:55:39.600 --> 0:55:41.960
<v Speaker 1>they're actually there to do their jobs and protect you,

0:55:42.040 --> 0:55:44.319
<v Speaker 1>And so I thought it was just an encapsulation of

0:55:44.360 --> 0:55:47.520
<v Speaker 1>these quiet American heroes. Um at obviously one of the

0:55:47.600 --> 0:55:50.000
<v Speaker 1>darkest hours of our nation's history. Yeah, I mean you

0:55:50.000 --> 0:55:52.799
<v Speaker 1>think about hero and you really that video, I you know,

0:55:53.160 --> 0:55:55.719
<v Speaker 1>is chilling, and every time I see it, I feel

0:55:55.719 --> 0:55:57.640
<v Speaker 1>like those of us who just saw the video outside

0:55:57.640 --> 0:55:59.120
<v Speaker 1>for a long time, and then once we saw that

0:55:59.200 --> 0:56:01.440
<v Speaker 1>video inside, you lized, Okay, this was a whole other thing.

0:56:01.560 --> 0:56:04.759
<v Speaker 1>And Billy actually didn't even know about that because he

0:56:04.840 --> 0:56:06.920
<v Speaker 1>was there on the ground kind of living it. So,

0:56:07.160 --> 0:56:09.760
<v Speaker 1>you know, he doesn't even really remember when he saw

0:56:09.840 --> 0:56:14.120
<v Speaker 1>that the video of of Goodman um that went viral, right,

0:56:14.200 --> 0:56:16.440
<v Speaker 1>But but that was the you know, for him to

0:56:16.520 --> 0:56:19.080
<v Speaker 1>be on the other side of the building and living

0:56:19.120 --> 0:56:20.600
<v Speaker 1>his own version of it. That was what we tried

0:56:20.600 --> 0:56:22.200
<v Speaker 1>to weave all together that we want to talk at

0:56:22.200 --> 0:56:24.600
<v Speaker 1>bit more about some of the kind of non business types.

0:56:24.800 --> 0:56:26.399
<v Speaker 1>How hard is it or is it easier to put

0:56:26.440 --> 0:56:28.040
<v Speaker 1>this list or do you have a lot more names

0:56:28.040 --> 0:56:29.840
<v Speaker 1>that come in when it comes to the people that

0:56:29.880 --> 0:56:32.399
<v Speaker 1>are kind of the non traditional business kind of Wall

0:56:32.440 --> 0:56:34.279
<v Speaker 1>Street people we cover here at Bloomberg. I think it's

0:56:34.280 --> 0:56:36.160
<v Speaker 1>a it's all about that mix. You want to have

0:56:36.200 --> 0:56:39.160
<v Speaker 1>people that you expect and then some unexpected ones. So

0:56:39.160 --> 0:56:42.280
<v Speaker 1>so Eugene Goodman maybe doesn't have much to do about

0:56:42.440 --> 0:56:45.279
<v Speaker 1>business and the traditional sense, except how could you do

0:56:45.360 --> 0:56:48.040
<v Speaker 1>this list and not honor someone like that one of

0:56:48.080 --> 0:56:51.120
<v Speaker 1>the most important, I think moments of the year. But

0:56:51.280 --> 0:56:52.719
<v Speaker 1>how do you how do you think about putting that

0:56:52.800 --> 0:56:55.440
<v Speaker 1>mix together so we have the right balance of business

0:56:55.440 --> 0:56:57.839
<v Speaker 1>and and sort of curiosity. Yeah, I think you want

0:56:57.880 --> 0:57:00.239
<v Speaker 1>there to be a sense of discovery, right, I mean,

0:57:00.280 --> 0:57:03.200
<v Speaker 1>any any good magazine issue you've opened up, and things

0:57:03.400 --> 0:57:06.200
<v Speaker 1>should feel familiar and other things should not feel familiar.

0:57:06.239 --> 0:57:08.520
<v Speaker 1>And do you say I didn't know about that? And

0:57:08.600 --> 0:57:10.560
<v Speaker 1>we think about that with entertainment, right, I mean, that's

0:57:10.600 --> 0:57:12.840
<v Speaker 1>not the thing that we sort of covered, sort we

0:57:12.920 --> 0:57:15.839
<v Speaker 1>covered business of entertainment, but entertainers not always the thing

0:57:15.840 --> 0:57:18.480
<v Speaker 1>that we cover. So you know, someone like I look

0:57:18.520 --> 0:57:21.280
<v Speaker 1>at like someone less like Jia ling Um, not a

0:57:21.320 --> 0:57:24.880
<v Speaker 1>household name at all, certainly outside of China, but her

0:57:24.920 --> 0:57:28.200
<v Speaker 1>movie High Mom is the highest grossing film ever for

0:57:28.240 --> 0:57:31.400
<v Speaker 1>a female director. She supplanted Patty Jenkins Wonder Woman this year.

0:57:31.600 --> 0:57:34.280
<v Speaker 1>I don't think most people know that, probably because the

0:57:34.280 --> 0:57:36.720
<v Speaker 1>film didn't do much outside of China, but it's it's

0:57:36.760 --> 0:57:39.360
<v Speaker 1>a it was a massive, massive hit in the country.

0:57:39.840 --> 0:57:42.560
<v Speaker 1>Um So someone like that, yeah, we want to put

0:57:42.560 --> 0:57:44.360
<v Speaker 1>something like that on the list. But the thing that

0:57:44.440 --> 0:57:46.760
<v Speaker 1>I really look for, I think, especially in entertainment, is

0:57:46.800 --> 0:57:49.320
<v Speaker 1>what's the larger story that's being told here? Right? So

0:57:49.440 --> 0:57:52.680
<v Speaker 1>someone like Olivia at Rigo, Yes, massive successes here, but

0:57:52.760 --> 0:57:57.200
<v Speaker 1>the cool thing about her is she became immediately famous

0:57:57.480 --> 0:58:01.680
<v Speaker 1>everywhere in the world at the same time him, almost instantaneously.

0:58:01.920 --> 0:58:04.960
<v Speaker 1>That is a new model. You know, even people like

0:58:05.040 --> 0:58:07.640
<v Speaker 1>her that came out of the sort of Disney factory.

0:58:08.040 --> 0:58:10.320
<v Speaker 1>We can talk about maybe you know, Britney Spears or

0:58:10.320 --> 0:58:13.800
<v Speaker 1>something like that, but she came out of Disney and

0:58:14.000 --> 0:58:17.360
<v Speaker 1>but didn't tour, puts out this this single driver's license,

0:58:17.360 --> 0:58:19.680
<v Speaker 1>and she was immediately as popular in the Philippines as

0:58:19.720 --> 0:58:22.680
<v Speaker 1>she was here. And that's what streaming and basically social

0:58:22.680 --> 0:58:25.080
<v Speaker 1>media can do now. So we also look for people

0:58:25.080 --> 0:58:27.160
<v Speaker 1>who were there's sort of a story behind the story.

0:58:27.480 --> 0:58:31.280
<v Speaker 1>So let's talk about Britney Spears, because as we have

0:58:31.360 --> 0:58:33.439
<v Speaker 1>been talking about, when it comes to this list, you'd

0:58:33.440 --> 0:58:35.960
<v Speaker 1>be hard pressed to find another list that included diverse

0:58:36.040 --> 0:58:39.640
<v Speaker 1>characters such as CEOs and meme stocks and Britney Spirits.

0:58:39.640 --> 0:58:41.120
<v Speaker 1>How did she make the list? It's kind of like,

0:58:41.160 --> 0:58:43.840
<v Speaker 1>how could she not honestly just just a huge, huge

0:58:43.880 --> 0:58:46.160
<v Speaker 1>fan trying to find a way to put her on

0:58:46.200 --> 0:58:48.520
<v Speaker 1>the list. I mean no, I mean, okay, wait, let

0:58:48.520 --> 0:58:51.800
<v Speaker 1>me we all we all know that what happened with

0:58:51.920 --> 0:58:55.080
<v Speaker 1>when it came to write the battle that she's waged

0:58:55.120 --> 0:58:58.000
<v Speaker 1>with her father. But I think it's notable that she

0:58:58.120 --> 0:59:02.200
<v Speaker 1>was a household name twenty years ago and now she's

0:59:02.240 --> 0:59:04.680
<v Speaker 1>back in the spotlight for something completely different. Yeah, I mean,

0:59:04.680 --> 0:59:07.440
<v Speaker 1>they're the Free Brittany movement has had gotten a lot

0:59:07.440 --> 0:59:09.160
<v Speaker 1>of attention. You know, these were this was a group

0:59:09.200 --> 0:59:13.240
<v Speaker 1>of supporters that both outside of the courthouse she's having

0:59:13.280 --> 0:59:17.320
<v Speaker 1>these hearings and also especially online. Um was getting a

0:59:17.320 --> 0:59:20.280
<v Speaker 1>lot of attention. There was a Time Near Times documentary

0:59:20.320 --> 0:59:22.320
<v Speaker 1>about this. I got a lot of attention as well.

0:59:22.720 --> 0:59:24.400
<v Speaker 1>And you know, I'm not even sure that I was

0:59:24.440 --> 0:59:27.840
<v Speaker 1>really paying attention to this whole sag until I started

0:59:27.880 --> 0:59:29.840
<v Speaker 1>to read about this stuff, and then he started to

0:59:29.840 --> 0:59:31.720
<v Speaker 1>pay attention. You think, oh my god, like this this

0:59:31.800 --> 0:59:34.520
<v Speaker 1>is a crazy this is a business story because for

0:59:34.800 --> 0:59:40.640
<v Speaker 1>years she is making millions of dollars for the managers

0:59:40.720 --> 0:59:44.520
<v Speaker 1>of the conservatorship. And she goes to testifying court in

0:59:44.680 --> 0:59:48.280
<v Speaker 1>June saying that, um, you know, basically she doesn't have

0:59:48.320 --> 0:59:51.600
<v Speaker 1>a passport, she's not allowed to remove an I U D.

0:59:51.720 --> 0:59:55.600
<v Speaker 1>I mean, really incredible things. And that was in June,

0:59:55.640 --> 1:00:00.000
<v Speaker 1>and and you know, basically in August the courts basically

1:00:00.040 --> 1:00:02.760
<v Speaker 1>he says that her father asked to sort of step down.

1:00:02.800 --> 1:00:05.320
<v Speaker 1>He does so in September, and by November the conservatorship

1:00:05.360 --> 1:00:08.479
<v Speaker 1>is dissolved. It sounds like it's not a business story,

1:00:08.520 --> 1:00:10.600
<v Speaker 1>but it really is. Well it's also I mean, we

1:00:10.640 --> 1:00:12.920
<v Speaker 1>play so much into media content, like you think about

1:00:13.040 --> 1:00:16.360
<v Speaker 1>the role of social media or these films that were done.

1:00:16.360 --> 1:00:18.400
<v Speaker 1>I have to say I binged a bunch over Thanksgiving

1:00:18.400 --> 1:00:20.520
<v Speaker 1>on all this Brittany stuff, having seen snippets of it,

1:00:20.560 --> 1:00:23.560
<v Speaker 1>and it was pretty powerful and and as a society

1:00:23.880 --> 1:00:25.560
<v Speaker 1>we all kind of had to ask some questions about

1:00:25.600 --> 1:00:27.400
<v Speaker 1>what was going on. Yeah, and in addition to that,

1:00:27.440 --> 1:00:30.400
<v Speaker 1>I mean there's there's several politicians now we're saying, hey,

1:00:30.440 --> 1:00:32.920
<v Speaker 1>we really need to look at the laws on this,

1:00:33.080 --> 1:00:35.440
<v Speaker 1>because this is this is kind of crazy. So I

1:00:35.440 --> 1:00:38.000
<v Speaker 1>think that's an example of just something that has impact.

1:00:38.080 --> 1:00:41.000
<v Speaker 1>You might not associate it immediately as a business story,

1:00:41.080 --> 1:00:43.440
<v Speaker 1>and yet there are there are millions of dollars that

1:00:43.480 --> 1:00:46.600
<v Speaker 1>are wrapped up in something like this, and think about

1:00:46.600 --> 1:00:51.640
<v Speaker 1>what this visibility this brings to this style of of cases. So, um,

1:00:51.880 --> 1:00:54.720
<v Speaker 1>I just think it's it was a really uh to

1:00:54.800 --> 1:00:56.400
<v Speaker 1>Tim's point, you know, she could have been on this

1:00:56.400 --> 1:00:59.040
<v Speaker 1>list twenty years ago. But like, also, there's a reason

1:00:59.080 --> 1:01:01.400
<v Speaker 1>in a zeit guys moment that happened here. Um, and

1:01:01.600 --> 1:01:03.800
<v Speaker 1>and this was an example of it. And I'll segue

1:01:03.880 --> 1:01:07.240
<v Speaker 1>from that into another one also has to deal with

1:01:07.280 --> 1:01:10.160
<v Speaker 1>some court cases earlier this year, the the n C

1:01:10.280 --> 1:01:13.400
<v Speaker 1>double A basically had to step out of this business

1:01:13.400 --> 1:01:17.360
<v Speaker 1>of telling athletes college athletes that they couldn't make money

1:01:17.360 --> 1:01:19.920
<v Speaker 1>off of their name, image likeness. These n I L

1:01:20.040 --> 1:01:24.320
<v Speaker 1>deals now are huge because it allows, you know, college

1:01:24.360 --> 1:01:27.000
<v Speaker 1>athletes who previously wouldn't have been able to profit, to

1:01:27.120 --> 1:01:29.400
<v Speaker 1>actually make money off of themselves. And and it was

1:01:29.400 --> 1:01:31.080
<v Speaker 1>really interesting. Brett and I spent a lot of time

1:01:31.160 --> 1:01:33.600
<v Speaker 1>trying to find the right way to frame this one,

1:01:33.960 --> 1:01:37.000
<v Speaker 1>and we landed on an athlete named Page Becker's Who's

1:01:37.000 --> 1:01:40.440
<v Speaker 1>Page Becker's page backers a k A. Page Buckets, UM

1:01:40.480 --> 1:01:44.200
<v Speaker 1>pages at shooting guard at the University Connecticut, which obviously

1:01:44.280 --> 1:01:48.000
<v Speaker 1>is trend out along line of very successful UM college

1:01:48.040 --> 1:01:52.479
<v Speaker 1>basketball players Dianna Tarassi Brand Stewart. But she came along

1:01:52.520 --> 1:01:55.720
<v Speaker 1>at the right time. She's a superstar, she has a

1:01:55.760 --> 1:01:59.520
<v Speaker 1>massive social media following, she's super cool, she's just awesome

1:02:00.120 --> 1:02:04.040
<v Speaker 1>UM and she is among the more high profile athletes

1:02:04.240 --> 1:02:06.480
<v Speaker 1>in college right now are taking advantage of these name,

1:02:06.520 --> 1:02:10.400
<v Speaker 1>image and likeness deals. So on Monday, Bloomberg News UM

1:02:10.640 --> 1:02:14.560
<v Speaker 1>earliest Week reported that she signed a big deal with Gatorade.

1:02:15.040 --> 1:02:17.760
<v Speaker 1>UM that's her first major sponsor and that she's the

1:02:17.760 --> 1:02:21.840
<v Speaker 1>first athlete that Gatorade has ever sponsored in college. But

1:02:22.080 --> 1:02:24.640
<v Speaker 1>the even sort of cooler deal that she has is

1:02:24.680 --> 1:02:27.240
<v Speaker 1>with UM this company called stock x, which is this

1:02:27.360 --> 1:02:31.320
<v Speaker 1>online street where marketplace, and the deal with stock x

1:02:31.600 --> 1:02:33.400
<v Speaker 1>is going to allow her to do a lot of

1:02:33.400 --> 1:02:37.480
<v Speaker 1>branded collaboration, so there could be Page Becker's T shirts

1:02:37.720 --> 1:02:41.200
<v Speaker 1>or really more importantly maybe Page Becker's sneakers. And the

1:02:41.240 --> 1:02:45.280
<v Speaker 1>reason that she wanted this deal is that it's going

1:02:45.320 --> 1:02:47.360
<v Speaker 1>to allow her to get some real hard data So

1:02:47.360 --> 1:02:49.880
<v Speaker 1>when she enters the w n B a presumably three

1:02:49.920 --> 1:02:53.120
<v Speaker 1>years from now, and the brands come to her and say, well,

1:02:53.160 --> 1:02:56.120
<v Speaker 1>you know, female athletes that they don't really generate the

1:02:56.120 --> 1:03:00.040
<v Speaker 1>same sales at the men do, She'll say, actually, of

1:03:00.120 --> 1:03:02.640
<v Speaker 1>their seats right here, you go, take a look, I

1:03:02.640 --> 1:03:05.360
<v Speaker 1>can sell shoes. And so this was really kind of

1:03:05.400 --> 1:03:07.960
<v Speaker 1>like a political act for her. She was very intentional

1:03:08.400 --> 1:03:13.360
<v Speaker 1>intentions or intentional about making sure that, um, she had

1:03:13.400 --> 1:03:14.919
<v Speaker 1>a deal that was going to allow her to sort

1:03:14.920 --> 1:03:17.320
<v Speaker 1>of go to the major brands once she graduated and say,

1:03:17.360 --> 1:03:19.280
<v Speaker 1>look I can I can sell shoes, so don't don't

1:03:19.320 --> 1:03:21.280
<v Speaker 1>ask for dis And this all goes back to her

1:03:21.320 --> 1:03:24.120
<v Speaker 1>having just this rabid social following, you know, like more

1:03:24.120 --> 1:03:27.480
<v Speaker 1>than a million followers between TikTok and Twitter and whatnot.

1:03:27.560 --> 1:03:31.760
<v Speaker 1>So it just does speak to like the ability of

1:03:31.800 --> 1:03:34.840
<v Speaker 1>a person and a person who wouldn't have otherwise been

1:03:35.120 --> 1:03:38.080
<v Speaker 1>been able to crack our Bloomberg fifty list to kind

1:03:38.080 --> 1:03:40.720
<v Speaker 1>of take control of her own future a little bit.

1:03:40.720 --> 1:03:43.919
<v Speaker 1>And I found that just totally totally empowering. Well, guys,

1:03:43.960 --> 1:03:46.160
<v Speaker 1>amazing work is always when it comes to this list.

1:03:46.240 --> 1:03:48.240
<v Speaker 1>Thank you so much for your time and of course

1:03:48.280 --> 1:03:49.840
<v Speaker 1>for your efforts on it. I know it is a

1:03:49.920 --> 1:03:51.720
<v Speaker 1>lot of work. A double dose of Joe Webber and

1:03:51.720 --> 1:03:55.440
<v Speaker 1>Brett began helping us break down the Bloomberg fifty one.

1:03:55.480 --> 1:03:57.120
<v Speaker 1>All right, that's gonna wrap up our weekend edition of

1:03:57.120 --> 1:03:59.360
<v Speaker 1>Bloomberg Business Week from Bloomberg Radio. Thanks so much for

1:03:59.440 --> 1:04:01.920
<v Speaker 1>joining us, Carol Masser and I'm Tim stant. Be sure

1:04:01.960 --> 1:04:04.440
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1:04:04.480 --> 1:04:06.880
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1:04:06.920 --> 1:04:09.160
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1:04:09.200 --> 1:04:12.120
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1:04:12.120 --> 1:04:14.680
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1:04:20.080 --> 1:04:22.080
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1:04:22.080 --> 1:04:24.520
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1:04:24.560 --> 1:04:27.840
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1:04:31.120 --> 1:04:31.920
<v Speaker 1>This is Bloomberg