WEBVTT - INTERVIEW: Telfar Reveals New Bag Designs, Talks Flagship Store Opening + More 0:00:00.440 --> 0:00:03.680 Wake that answer up in the morning. The Breakfast Club 0:00:04.200 --> 0:00:04.520 more thing. 0:00:04.559 --> 0:00:08.119 Everybody's the DJ n V Jesse Larious, Charlamagne the guy. 0:00:08.200 --> 0:00:10.280 We are the Breakfast Club. We got a special guest 0:00:10.320 --> 0:00:13.200 in the building for Queens, New York Queens. Get the money. 0:00:13.680 --> 0:00:14.880 He got a lot of it. He got a lot 0:00:14.880 --> 0:00:15.000 of it. 0:00:15.080 --> 0:00:20.520 Ladies. Fall Club is welcome, brothers. 0:00:21.160 --> 0:00:22.919 What's up Breakfast Club? Good morning. 0:00:23.160 --> 0:00:24.320 How you feeling this morning? 0:00:24.800 --> 0:00:27.680 I feel good. I'm glad to be here with y'all. 0:00:28.240 --> 0:00:30.120 Glad to be here with y'all. H glad to be 0:00:30.160 --> 0:00:33.320 here with y'all. Lots of new things going on. I'm 0:00:33.360 --> 0:00:36.720 back in being to a Manhattan night. So I'm like, 0:00:37.000 --> 0:00:39.080 lots of cool things are coming to the city. 0:00:39.640 --> 0:00:40.120 That's right. 0:00:40.280 --> 0:00:42.400 So you know I have to come and drop y'all 0:00:42.400 --> 0:00:45.520 off of the newest news, all the new things. 0:00:45.640 --> 0:00:47.160 What is the newest news? 0:00:47.360 --> 0:00:52.360 Well, first off, November twenty third, the tell Our Store open. 0:00:52.600 --> 0:00:54.960 Congratulations in New York. 0:00:55.520 --> 0:00:59.400 In New York City, We're gonna bring back, you know, 0:01:00.160 --> 0:01:06.120 going downtown so Ho shopping loitering. You know, I'm going 0:01:06.200 --> 0:01:08.759 to be down there where all the fake bags are 0:01:08.800 --> 0:01:11.520 and the real ones, and we can pick and choose. 0:01:11.840 --> 0:01:13.399 But they just recently did a sting and they say 0:01:13.440 --> 0:01:16.000 they got forty million dollars worth of fake bags. 0:01:15.680 --> 0:01:16.199 Off the streets. 0:01:16.400 --> 0:01:21.760 That's horrible. That's horrible, And leave those people alone. I'm like, yeah, 0:01:21.800 --> 0:01:24.119 what is it. They don't have anything better to do, 0:01:24.680 --> 0:01:26.640 you know. It's like I love to be able to 0:01:26.640 --> 0:01:28.679 go down I love seeing my bag down there. I'm like, 0:01:28.720 --> 0:01:29.680 that's when you know you made it. 0:01:29.720 --> 0:01:32.640 But that doesn't affected sales though, the fact that somebody 0:01:32.680 --> 0:01:33.960 can get your bag fake. 0:01:34.560 --> 0:01:38.800 It's the same price, that's the same price. I made 0:01:38.800 --> 0:01:41.160 good friends with all the bag dealers down there. They're 0:01:41.280 --> 0:01:43.360 very sweet men. It's very sweet man. 0:01:43.600 --> 0:01:45.440 That's definitely like a different way of looking at it. 0:01:45.480 --> 0:01:49.160 I love that. I love that trying to you know. 0:01:49.440 --> 0:01:52.400 No, you know, it's like the bag's the same price, 0:01:53.680 --> 0:01:55.400 so it's like we're going to be on the same street, 0:01:55.480 --> 0:01:57.520 we're sharing the same turf. You know, they might be 0:01:57.560 --> 0:01:58.480 selling the same bag. 0:01:59.840 --> 0:02:01.960 How long has it taken for you to actually get 0:02:02.000 --> 0:02:02.600 your store. 0:02:03.280 --> 0:02:04.640 You've been talking about it for a while. 0:02:04.800 --> 0:02:07.760 Yeah. I dropped the news actually here two years ago. 0:02:08.200 --> 0:02:10.440 When I said it, my team started like scrambling to 0:02:10.480 --> 0:02:12.280 try to do it, and we're like, wait, if we're 0:02:12.320 --> 0:02:14.000 going to do it, we need to really do it. 0:02:14.000 --> 0:02:16.560 It shouldn't be a pop up. So this isn't a 0:02:16.639 --> 0:02:19.239 pop up. And it's on the eve of the twentieth 0:02:19.320 --> 0:02:24.720 year anniversary of this brand, which is really cool because 0:02:24.760 --> 0:02:27.880 this is what I wanted to do, you know, yeah, 0:02:28.160 --> 0:02:31.200 the whole time, because this is the type of brand 0:02:31.200 --> 0:02:33.480 that is three sixty that you need to kind of 0:02:34.320 --> 0:02:39.040 experience everything together in one place. You know. It's tying 0:02:39.080 --> 0:02:41.440 back to the TV station that we have tell Far TV, 0:02:42.280 --> 0:02:46.680 so a lot of the you know, like people that 0:02:46.720 --> 0:02:48.600 come to the store will get a chance to be 0:02:48.720 --> 0:02:53.640 a part of that TV process and that's where all 0:02:53.639 --> 0:02:58.320 the new Runway shows are gonna be. Yeah, it's just 0:02:58.360 --> 0:03:02.800 like you know, like the clothes like are made for 0:03:03.400 --> 0:03:06.160 a certain type of person, and like the stores that exist, 0:03:07.080 --> 0:03:11.320 you know, that person isn't really like you know, cater 0:03:11.440 --> 0:03:14.040 to You're not you know, so you know, I'm a 0:03:14.080 --> 0:03:17.160 Unix brand. That's not that section in you know, any store. 0:03:17.240 --> 0:03:19.320 So I have to do it myself, and I think 0:03:19.360 --> 0:03:22.840 it's going to be a really interesting experience that people 0:03:22.840 --> 0:03:24.200 are going to be able to take part in. 0:03:24.639 --> 0:03:27.000 You have enough product, right, because that's one thing people 0:03:27.080 --> 0:03:29.200 always say that when they try to buy your bags 0:03:29.240 --> 0:03:30.360 or your stuff is sold out. 0:03:30.280 --> 0:03:31.160 They're sold out. 0:03:31.240 --> 0:03:34.200 If you have at with only one bag because it's 0:03:34.200 --> 0:03:36.280 sold out, how you fix that problem. 0:03:36.440 --> 0:03:39.200 That's why you knock the people on canav Street, That's why. 0:03:40.600 --> 0:03:43.600 Go back down there. They might have it before. 0:03:43.800 --> 0:03:44.000 You know. 0:03:44.720 --> 0:03:47.120 You know, we're good friends now, so you know the 0:03:47.200 --> 0:03:51.440 real ones are out there. But I mean, like there's 0:03:51.520 --> 0:03:54.360 no more like you don't have to wait for the drops. 0:03:54.760 --> 0:03:56.520 Like when you go to the store, you can basically 0:03:56.560 --> 0:04:00.680 get any bag, any size, any color, and bags that 0:04:00.720 --> 0:04:03.760 you haven't even seen yet will be there. And then 0:04:03.800 --> 0:04:06.800 also to the main thing is like you know, really 0:04:06.960 --> 0:04:10.800 getting to experience the clothing. So there's one section that's 0:04:10.800 --> 0:04:13.360 for clothing, one section that's for bags, and then one 0:04:13.400 --> 0:04:17.800 section that's for TV so and all those things will 0:04:18.880 --> 0:04:20.720 you know experience. 0:04:20.839 --> 0:04:22.840 But does that make you nervous though, because one of 0:04:22.880 --> 0:04:24.440 the things about tell far War. 0:04:24.839 --> 0:04:27.479 People love the bags, they love the clothes. 0:04:27.520 --> 0:04:30.880 But some of the mystique was trying to get it 0:04:30.960 --> 0:04:32.240 right because you know it's sold out. 0:04:32.279 --> 0:04:33.920 You got to get the drop before the drop date. 0:04:34.080 --> 0:04:36.040 But that was part of the mistike getting kind of 0:04:36.040 --> 0:04:37.800 like with sneakers, Right, you want to get you want 0:04:37.800 --> 0:04:39.720 to win it on that app but everybody to get 0:04:39.760 --> 0:04:41.680 to this it's like I don't want it. So how 0:04:41.680 --> 0:04:42.640 does that affect business? 0:04:42.839 --> 0:04:45.440 Well, I think that that's not what we were trying 0:04:45.440 --> 0:04:49.000 to do in the first Yeah, that's just a beautiful 0:04:49.000 --> 0:04:52.400 thing that happened, and it helped to like because that's 0:04:52.440 --> 0:04:55.560 when I took the business basically like independent, you know, 0:04:55.680 --> 0:04:58.039 like we weren't like trying to sell the stores. Just 0:04:58.200 --> 0:05:01.080 was kind of during COVID and it really it was 0:05:01.120 --> 0:05:04.000 like the most beautiful thing because that's when I realized that, 0:05:04.480 --> 0:05:07.240 you know, the brand was bigger than what you know, 0:05:07.320 --> 0:05:10.400 like a store could project how much to buy or 0:05:10.480 --> 0:05:13.120 like you know, the industry could predict how much you 0:05:13.120 --> 0:05:14.880 can sell in the season. You know, it was like 0:05:14.960 --> 0:05:18.800 bigger than that. So I it was reassurance of this 0:05:18.920 --> 0:05:21.800 next process that you know, should happen now. 0:05:21.800 --> 0:05:23.720 For people that don't know, you here a couple of 0:05:23.760 --> 0:05:25.520 years two three years ago and you talked about this. 0:05:25.600 --> 0:05:27.320 But I want for people that's just listening now, because 0:05:27.360 --> 0:05:29.440 some people might have just heard about you in the 0:05:29.520 --> 0:05:33.880 last two years, right, Lake Comers. For people that don't know, 0:05:33.960 --> 0:05:36.279 the first question I would get was You're from Queens, 0:05:36.320 --> 0:05:39.240 New York, the same. 0:05:39.040 --> 0:05:39.839 Place as Nori. 0:05:40.040 --> 0:05:43.360 Right, how did a young boy from nor from left 0:05:43.440 --> 0:05:47.720 Rack get into making bags and how did it become successful? 0:05:47.920 --> 0:05:54.039 And fashion? You know? I you know, I always have 0:05:54.080 --> 0:05:56.720 been interested in clothes. I've always had, like, you know, 0:05:56.920 --> 0:05:59.440 my own perspective on what I wanted to wear. I 0:05:59.440 --> 0:06:04.240 love both women and men's clothing and the right type 0:06:04.279 --> 0:06:06.640 of thing that I was allowed to wear or you know, 0:06:06.760 --> 0:06:09.760 like you know, like I come from West African parents, 0:06:09.839 --> 0:06:13.359 you know, I'm from Liberia, you know, and there's like, 0:06:13.480 --> 0:06:15.279 you know, a certain way of how you should dress 0:06:15.560 --> 0:06:18.640 and how you should carry yourselves. And I completely like 0:06:18.760 --> 0:06:21.799 was not with that shit. So it's like I wanted 0:06:21.839 --> 0:06:25.960 to be me, like literally like actively tried not to 0:06:26.000 --> 0:06:28.800 go to any school that had uniforms or anything like 0:06:28.800 --> 0:06:30.560 that because that's the way I expressed myself, you know 0:06:30.600 --> 0:06:33.520 what I mean. So from very young, I knew what 0:06:33.640 --> 0:06:37.000 I wanted to do, but I didn't know what that 0:06:37.000 --> 0:06:37.719 that was a job. 0:06:38.320 --> 0:06:38.520 You know. 0:06:39.080 --> 0:06:41.640 I wanted to be an accountant. I was like really 0:06:41.680 --> 0:06:45.320 really really really really good at accounting, you know, So 0:06:45.520 --> 0:06:46.719 that's what I thought I was going to do, and 0:06:46.720 --> 0:06:49.600 then be able to like buy and you know, like 0:06:49.760 --> 0:06:53.320 afford the clothes that you know that I saw. And 0:06:53.360 --> 0:06:56.920 when I actually like was going down that path, I'm like, wait, 0:06:56.960 --> 0:07:01.680 I'm really interested in fashion and making it and selling 0:07:01.720 --> 0:07:05.680 it to people rather than like math. And also too, 0:07:05.680 --> 0:07:08.000 it's like the things that I wanted to wear didn't exist, 0:07:08.640 --> 0:07:10.440 you know, and it didn't exist for like, you know, 0:07:10.560 --> 0:07:12.840 like a person like me to be like, oh, that's 0:07:12.840 --> 0:07:14.200 the thing that I want to wear. It's like where 0:07:14.200 --> 0:07:15.920 can you get that? It's like I have to make it, 0:07:16.120 --> 0:07:19.080 you know. So it's like challenging myself and you know, 0:07:19.160 --> 0:07:22.480 the industry that I'm in to kind of understand where 0:07:22.480 --> 0:07:25.040 it's coming from, which is like, you know, I think 0:07:25.080 --> 0:07:27.240 that I actually had to like divorce myself from the 0:07:27.240 --> 0:07:29.760 industry to be able to do, you know, because it's 0:07:29.760 --> 0:07:33.280 just like it's not made for the type of brand 0:07:33.320 --> 0:07:34.280 that I am. 0:07:34.320 --> 0:07:36.040 And I was going to ask that people are so 0:07:36.160 --> 0:07:40.040 closed minded, especially the time that you were growing up, especially. 0:07:41.840 --> 0:07:42.679 Especially in Queens. 0:07:42.760 --> 0:07:45.240 That's like that's the grit for me, you know, like 0:07:45.320 --> 0:07:47.560 all of that, you know, like what you can't do 0:07:47.600 --> 0:07:49.440 and like walking down the street and like five million 0:07:49.440 --> 0:07:52.640 people being like bagget this that the other is like. 0:07:53.320 --> 0:07:55.400 For me, that was like reassurance, you know, and I 0:07:55.440 --> 0:07:58.360 know that that can be dangerous for like people that 0:07:59.320 --> 0:08:01.360 just don't want the energy all day. For me, I 0:08:01.440 --> 0:08:03.960 used to be like, yo, I'm I'm doing it right, 0:08:04.040 --> 0:08:06.760 and I like that. And then it's like seeing people 0:08:06.800 --> 0:08:09.920 look like me a couple of years later and being like, damn, 0:08:09.960 --> 0:08:11.440 you look gay. You know. 0:08:11.960 --> 0:08:14.160 It's like you know, and it's just like. 0:08:14.640 --> 0:08:16.880 All of that is exciting for me. And that's like 0:08:17.000 --> 0:08:20.000 when you see that that's what people look like, it's 0:08:20.040 --> 0:08:22.280 like that means you did something and you actually changed, 0:08:23.200 --> 0:08:24.720 you know, you actually did something. 0:08:25.200 --> 0:08:26.160 A fight, you not a fight. 0:08:26.800 --> 0:08:29.400 I got a lot of brothers. I can talk a 0:08:29.400 --> 0:08:29.880 lot of shit. 0:08:29.960 --> 0:08:32.560 Okay, that's because coming out of left rack down at 0:08:32.640 --> 0:08:35.160 elevator when he's seen Tims and caught hearts and all 0:08:35.160 --> 0:08:37.240 that and you're wearing whatever you want to know, it 0:08:37.320 --> 0:08:38.760 was like they probably had jokes. I'm like, you must 0:08:38.800 --> 0:08:41.040 know how to fight a lot of Yeah, my brother 0:08:41.160 --> 0:08:41.320 is not. 0:08:41.360 --> 0:08:43.520 How to fight. Shout out to all my brothers. I 0:08:43.559 --> 0:08:46.520 love them, and also to my neighborhood. Was really like, 0:08:46.640 --> 0:08:48.800 I think New York's a different thing. You know, because 0:08:48.840 --> 0:08:51.959 I also grew up in Maryland, DC, Virginia too, CMV. 0:08:52.280 --> 0:08:56.080 You know, Maryland's also seems like more like you know, 0:08:56.120 --> 0:08:58.560 closed minded when you're like in the suburbs and different 0:08:58.559 --> 0:09:00.800 places like that. But all of that, all of those 0:09:00.840 --> 0:09:04.320 experiences like shape, the type of clothes that I wear, 0:09:04.320 --> 0:09:06.760 and the types of challenges I want to like take on, 0:09:06.840 --> 0:09:08.920 you know, because I'm like, that's what those people wear 0:09:09.040 --> 0:09:10.880 over there. I want to twist it like this and 0:09:10.920 --> 0:09:13.679 like change it like that, and then we're all wearing 0:09:14.280 --> 0:09:18.360 you know, these different tropes of like American culture that 0:09:18.440 --> 0:09:20.600 get twisted and this different way that make a whole 0:09:20.640 --> 0:09:21.000 new thing. 0:09:21.960 --> 0:09:24.160 Now, in the last four years, your brand has become 0:09:24.400 --> 0:09:28.199 one of the biggest black owned brand names and without 0:09:28.400 --> 0:09:32.320 any investors, without any stores, any traditional advertising. 0:09:32.400 --> 0:09:34.320 How stuff did you do all it? 0:09:34.320 --> 0:09:37.160 It's the people. It's the people, you know, like you 0:09:37.240 --> 0:09:40.160 see a mayor of yourself. Even like how I relate 0:09:40.200 --> 0:09:43.360 to the Internet, It's like I don't really use it. 0:09:43.360 --> 0:09:46.280 It's like I just see other people that post things, 0:09:47.120 --> 0:09:49.280 you know, like they post themselves in the bag, they 0:09:49.280 --> 0:09:51.560 post their lives, you know, and it's like, really, the 0:09:51.600 --> 0:09:54.400 bag is like this entry way that people begin to 0:09:54.520 --> 0:09:57.600 like enter into the brand and like kind of understand 0:09:58.240 --> 0:10:01.760 what's behind it. But it's like it's like I've been 0:10:01.760 --> 0:10:04.960 doing this for twenty years, you know, and each each 0:10:05.040 --> 0:10:07.800 year I make two collections a year, you know, and 0:10:08.400 --> 0:10:10.720 this bag has helped us be able to kind of 0:10:10.800 --> 0:10:13.920 communicate it and people can get a piece of it 0:10:13.960 --> 0:10:16.960 in this kind of way. And I'm excited to see 0:10:16.960 --> 0:10:21.520 how you know, it being available. They're being a store 0:10:21.679 --> 0:10:25.320 this third component in the business now, you know, like 0:10:25.360 --> 0:10:27.600 what happens in real life because it's a real life brand. 0:10:27.640 --> 0:10:29.080 It's not an Internet brand. 0:10:29.200 --> 0:10:29.640 Yeah, you know. 0:10:29.960 --> 0:10:32.320 Yeah, it's like before the Internet. It's like you can't 0:10:32.320 --> 0:10:33.000 even google me. 0:10:33.679 --> 0:10:36.280 And what I love is that you never change your prices, 0:10:36.320 --> 0:10:39.280 like even when everything because listen, I'm gonna be honest 0:10:39.320 --> 0:10:41.400 with you, I didn't buy one into I say, be honestly, 0:10:41.440 --> 0:10:49.360 what I got, I definitely, But I just love the 0:10:49.400 --> 0:10:53.920 fact that even with that all the recent success with everything, 0:10:54.120 --> 0:10:56.800 you still have not skyrocketed your prices. 0:10:56.840 --> 0:11:01.000 Like Sundaysign Style. Money doesn't buy a style like the 0:11:01.040 --> 0:11:05.080 Brokent people are the fly as people ever always been. 0:11:05.720 --> 0:11:08.559 Like that's like where style and styling culture isn't bought, 0:11:08.800 --> 0:11:11.640 you know what I mean. That's like again latecomer attitude, 0:11:11.720 --> 0:11:14.080 you know, and I really like that's the person that 0:11:14.160 --> 0:11:16.559 I want to be able to be in things. It's 0:11:16.600 --> 0:11:19.040 like I'm not necessarily it's like broke, but it's just 0:11:19.040 --> 0:11:21.719 like it's like it's not a challenge, you know what 0:11:21.760 --> 0:11:23.360 I mean. It's like if you're going to try something 0:11:23.400 --> 0:11:27.080 new that you haven't ever worn before, never trying before, 0:11:27.520 --> 0:11:29.920 type of thing you never seen before, it's like you 0:11:29.920 --> 0:11:32.320 should be able to get it, test, drive it around, 0:11:32.559 --> 0:11:35.840 get three colors of it, throw it away, give it 0:11:35.840 --> 0:11:39.440 to your friend, take it back, you know, wash it 0:11:39.480 --> 0:11:42.240 in the washing, you know what I mean. It's like 0:11:42.320 --> 0:11:45.520 that's the type of fashion that is fashion to me. People. 0:11:45.520 --> 0:11:48.080 You know, people for a long time thought Beyonce was 0:11:48.080 --> 0:11:49.920 an investor, right me? 0:11:50.280 --> 0:11:53.040 Yeah, who thought that. I've seen her aline because she 0:11:53.160 --> 0:11:54.960 wore she wears the bag, So people like, you know 0:11:55.000 --> 0:11:56.360 Beyonce just don't wear anything. 0:11:56.480 --> 0:11:59.640 She she has a lot of investment, like in both 0:11:59.720 --> 0:12:02.720 my brain knowledge, you know. Just like that's the person 0:12:02.920 --> 0:12:07.680 I've followed my entire life. Like that's like legend icon 0:12:07.840 --> 0:12:10.360 also too, just like the Knowles family, like Solange was 0:12:10.400 --> 0:12:13.600 one of the first people to ever wear a tell 0:12:13.679 --> 0:12:15.600 far bag and have a tell far bag and like 0:12:15.800 --> 0:12:19.360 have me participate in like you know, like a project 0:12:19.400 --> 0:12:22.319 that she's doing. So it's like just the sweetest, most 0:12:22.400 --> 0:12:27.000 beautiful people. So if they're investors, yes in that sense. Yeah, yeah, 0:12:27.040 --> 0:12:30.160 in that sense, but you know, I think like everybody's 0:12:30.200 --> 0:12:31.520 an investor in that sense, you know. 0:12:31.679 --> 0:12:32.800 And how did you meet people? 0:12:33.480 --> 0:12:38.920 Yeah, invested in this you know business that's now a business. 0:12:39.160 --> 0:12:39.360 You know. 0:12:39.720 --> 0:12:41.000 How did you meet that family? How did you meet 0:12:41.000 --> 0:12:43.880 the Nole's family through Solange? 0:12:44.600 --> 0:12:47.319 Through Solange? Yeah, like we met each other. We did 0:12:47.640 --> 0:12:51.520 a project at the Googenheim when she was like doing 0:12:51.800 --> 0:12:54.680 doing her album Rollout for a Seat at the Table. 0:12:54.840 --> 0:12:55.200 Yeah. 0:12:55.640 --> 0:12:58.640 Yeah, I had just gotten back from Europe. Loved the album. 0:12:58.800 --> 0:13:00.400 She was asking me to do this thing at the 0:13:00.400 --> 0:13:03.680 Google Teim, which was like really cool. There's one of 0:13:03.679 --> 0:13:08.000 a kind one time performance, like everybody wore white, like 0:13:08.720 --> 0:13:12.480 and you know, like I dress like the entire cast 0:13:12.559 --> 0:13:14.839 of this like performance. I think it was like maybe 0:13:14.880 --> 0:13:18.440 like fifty sixty people. That's dope. And that was like 0:13:18.480 --> 0:13:20.880 one of the first things that like you know like 0:13:21.040 --> 0:13:23.320 kind of like the style of like runway shows that 0:13:23.360 --> 0:13:26.640 I want to do are like it's involved in that, 0:13:26.920 --> 0:13:28.840 you know what I mean. That's like it's not like 0:13:28.880 --> 0:13:31.080 walking down a catwalk like that. You know, it's like 0:13:31.280 --> 0:13:37.560 a music style, gotcha, you know. So there's new things, 0:13:37.600 --> 0:13:39.680 you know, and there's just like a memorable experience. And 0:13:39.720 --> 0:13:42.080 that was like one of the first most beautiful things 0:13:42.120 --> 0:13:43.080 that I got to do. 0:13:43.760 --> 0:13:47.280 You know what is tew far TV? What can we expect? 0:13:47.400 --> 0:13:50.040 Tell far TV? You're on it right now. 0:13:52.080 --> 0:13:56.760 It's an interactive public access experience that's kind of very 0:13:56.800 --> 0:13:59.679 similar to like the energy that you see online and 0:13:59.720 --> 0:14:01.959 then all of our videos that we make, but I 0:14:02.040 --> 0:14:06.320 think in more long form, I would say, and also too, 0:14:06.679 --> 0:14:10.200 it's like, you know, you can add things to it 0:14:10.240 --> 0:14:13.720 yourself by posting your own videos on it. I think 0:14:13.720 --> 0:14:17.400 we're building it right now. I think with the TV 0:14:17.559 --> 0:14:20.760 station and different projects that are coming on and just 0:14:20.800 --> 0:14:22.920 like you know, being here right now, I record every 0:14:22.960 --> 0:14:24.320 day of my life and. 0:14:24.400 --> 0:14:27.800 You have a camera on your glasses, So that's wow, 0:14:27.920 --> 0:14:28.840 that's dope. 0:14:28.760 --> 0:14:29.000 You know. 0:14:29.280 --> 0:14:32.400 So each time that you see me in these glasses, 0:14:33.040 --> 0:14:35.360 you get to be a part of this experience that 0:14:36.040 --> 0:14:36.920 is to Far TV. 0:14:37.120 --> 0:14:38.960 Yes, so you always a fly on the wall. 0:14:39.120 --> 0:14:42.360 Yeah, I'm a flyer, right, you know, I keep my 0:14:42.400 --> 0:14:46.520 mouth shut, you know. But it's like it's been a 0:14:46.560 --> 0:14:49.680 part of just different projects. That's how we release different clothes. 0:14:49.720 --> 0:14:52.360 Sometimes it's like different things are going on in my 0:14:52.400 --> 0:14:55.080 life and rather than having like a camera crew with 0:14:55.200 --> 0:14:58.280 me all the time, I'm the camera crew. I see 0:14:58.280 --> 0:15:01.040 how people actually react to me, you know what I say. 0:15:01.080 --> 0:15:06.120 It's like, yeah, it's like this very like kind of 0:15:06.280 --> 0:15:09.600 unique practice to how I want to start releasing clothes. 0:15:10.000 --> 0:15:13.400 And they're slick, like they're they're definitely slick. They not 0:15:13.560 --> 0:15:15.040 just you know, yeah, you're definitely given. 0:15:15.160 --> 0:15:15.680 I love it. 0:15:17.920 --> 0:15:18.560 I want to ask. 0:15:19.240 --> 0:15:21.440 I noticed, like when you google your bags, you see 0:15:21.440 --> 0:15:23.360 a lot of designers starting to copy. 0:15:23.080 --> 0:15:23.440 What you do. 0:15:24.360 --> 0:15:27.640 I see y'all too right, Yeah, what I. 0:15:27.600 --> 0:15:29.800 Was saying, any names like coach, how does. 0:15:29.640 --> 0:15:37.000 That shot shout out to Stuart Vivers, who was like 0:15:37.040 --> 0:15:41.520 a very very very good mentor doing c F d A. 0:15:43.120 --> 0:15:45.760 You know, like, it's just it's what it is. I'm 0:15:45.760 --> 0:15:48.200 gonna let you speak. I'm gonna I'm gonna let you speak, So. 0:15:48.280 --> 0:15:51.160 I'm not a lot of their stuff looks exactly like 0:15:51.200 --> 0:15:52.240 the line that you put out. 0:15:52.400 --> 0:15:54.280 But you know, how does that affect you? 0:15:54.320 --> 0:15:56.280 Because you design it, you put your heart and energy 0:15:56.320 --> 0:15:58.800 into it, and to see other people, you know, kind 0:15:58.800 --> 0:16:01.800 of mimic to what you're doing. How does that affect 0:16:01.880 --> 0:16:04.600 you and the brand and the business and mentally, yeah. 0:16:04.440 --> 0:16:08.040 Without collaborating without it, Yeah. 0:16:07.760 --> 0:16:10.800 And I think, like, you know, I have really really 0:16:10.920 --> 0:16:14.360 really really really beautiful customers and a fan base that 0:16:15.040 --> 0:16:18.080 like if you know, you know, you know, and I'm 0:16:18.080 --> 0:16:22.920 not in competition with you know them, you know. I 0:16:22.960 --> 0:16:25.800 started doing this thing kind of like as like like 0:16:25.920 --> 0:16:28.160 when I made that bag, it was based off of 0:16:28.200 --> 0:16:31.840 the Bloomingdale shopping bag, and I was like just around 0:16:31.960 --> 0:16:35.200 during Christmas and I was like, Damn, everybody looks so 0:16:35.320 --> 0:16:37.320 good when they have when they have come from shopping. 0:16:37.360 --> 0:16:39.480 I was like, bags all sizes. I was like, Damn, 0:16:39.480 --> 0:16:42.200 everybody looks good. A man, a baby, you know, like 0:16:42.280 --> 0:16:44.160 everybody looks good. I was like, I was like, I 0:16:44.280 --> 0:16:46.720 want to make a bag like that, and I want 0:16:46.720 --> 0:16:48.480 a bag like that that has my logo on it, 0:16:48.720 --> 0:16:50.720 you know what I mean. And we started like that, 0:16:50.880 --> 0:16:53.160 and then we started to refine what it was made 0:16:53.160 --> 0:16:56.880 out of, you know, and we were like, you know, 0:16:57.080 --> 0:16:58.920 like maybe it should be made out of something that's 0:16:59.000 --> 0:17:02.080 not It's like, I'm not like this type of person 0:17:02.120 --> 0:17:05.320 that's like it needs to be this material on this material. 0:17:05.359 --> 0:17:08.600 I'm like, it's more like is it useful? Like do 0:17:08.640 --> 0:17:09.520 you look good? 0:17:09.720 --> 0:17:10.360 You know what I mean? 0:17:10.880 --> 0:17:14.000 And like what it is, it can be categorized in 0:17:14.040 --> 0:17:16.280 all different kinds of ways. So it's like, you know, 0:17:16.640 --> 0:17:20.240 like we decided to call it a vegan leather bag. 0:17:20.320 --> 0:17:22.359 That was just like this joke on people that like, 0:17:23.160 --> 0:17:25.159 you know, a steam vegan that's still like you know, 0:17:25.240 --> 0:17:27.200 it's like I eat meat, you know what I mean, 0:17:27.640 --> 0:17:30.159 but it is vegan because it's not leather, you know 0:17:30.240 --> 0:17:32.320 what I mean. So it's like when we did that 0:17:32.480 --> 0:17:34.960 and just like all these different takes on things that 0:17:35.440 --> 0:17:39.080 you know, on the industry's standard of what is desirable 0:17:39.080 --> 0:17:42.119 and what is you know, what is fashion? You know 0:17:42.160 --> 0:17:43.600 what I mean, it was like it was really a 0:17:43.640 --> 0:17:47.959 take on that and having that be like actually, like 0:17:48.119 --> 0:17:51.439 you know, the mascot and the vehicle that got me 0:17:51.480 --> 0:17:53.480 to the place that I am. I'm like thankful for 0:17:53.520 --> 0:17:55.960 that because everybody can take place in that. Just like 0:17:56.040 --> 0:17:58.600 it's like this New York thing that just became global, 0:17:59.119 --> 0:18:00.879 you know what I mean, but make a lot of 0:18:00.920 --> 0:18:09.960 different bags. Though I did, did I did? 0:18:10.720 --> 0:18:11.120 I did? 0:18:11.280 --> 0:18:15.119 And also to I have a really big surprise, like 0:18:15.160 --> 0:18:17.800 a really big surprise. Well, it was not too big. 0:18:18.840 --> 0:18:22.440 It is not too small. It's not too small. It's 0:18:22.440 --> 0:18:27.760 a size in between. It's a size in between that 0:18:27.920 --> 0:18:31.080 everybody's been asking for. Like literally, I get hate mail 0:18:31.240 --> 0:18:34.919 about not making the size of bag. So this is 0:18:34.960 --> 0:18:39.680 going to be available only at the store and only 0:18:39.720 --> 0:18:40.160 with you. 0:18:40.080 --> 0:18:42.919 Guys love it today. And also to. 0:18:44.480 --> 0:18:53.200 I brought you guys the new gear from the store. Yes, yes, 0:18:53.680 --> 0:18:55.320 did we bring the I T C New York? I 0:18:55.400 --> 0:18:57.560 might be lying? And if I did it, no. 0:18:57.600 --> 0:19:01.200 You're lie everything. 0:19:01.280 --> 0:19:03.520 I don't lie. I don't like, I don't. 0:19:04.240 --> 0:19:07.439 I want to ask is there more pressure for black designers, 0:19:07.440 --> 0:19:08.920