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Speaker 1: Hello, and welcome to Savior Protection of iHeartRadio. I'm Annie

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Speaker 1: Reese and.

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Speaker 2: I'm more In vogel Baum, and today we have a

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Speaker 2: savor short thing for you about weird clips marketing tie ins.

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Speaker 3: Yeah, yeah, it's correct.

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Speaker 1: Yes, this will be a shorter episode. We go back

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Speaker 1: and forth between what we call these amuse bouche, side dish,

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Speaker 1: all kinds of things.

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Speaker 3: But yeah, if you.

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Speaker 1: Haven't heard the center clips coming, people are pretty excited

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Speaker 1: about it, and there's been a lot of interesting products

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Speaker 1: being marketed alongside of it.

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Speaker 3: So we just talked about some of those things.

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Speaker 2: Yeah, yeah, none of them are sponsors, but they are

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Speaker 2: all very entertaining in their own in their own ways.

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Speaker 1: Indeed indeed, So yeah, we are recording this on oh no,

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Speaker 1: April fifth, yes, the Friday before the eclipse, because the

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Speaker 1: eclipse is coming to North America on Monday, April eighth,

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Speaker 1: twenty twenty four. And you probably all know if you're

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Speaker 1: listening to this, but this is when the Moon, the Earth,

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Speaker 1: and the Sun lineup. The Moon passes over the Sun

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Speaker 1: and totally or partially blocks it, depending on where you are.

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Speaker 1: It only lasts for four minutes and twenty seven or

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Speaker 1: twenty eight seconds.

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Speaker 2: The totality. The totality only lasts that long. Yeah, yeah, and.

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Speaker 1: It won't happen again here until twenty forty five. People

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Speaker 1: are very excited and they are traveling to see it.

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Speaker 1: I know some people friends of mine. Yeah, yeah, see it.

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Speaker 3: Tracy V. Wilson, a friend of the show, is traveling

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Speaker 3: to see it.

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Speaker 1: Yes, I have to say I sort of forgot, which

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Speaker 1: is bad because I've been reading about how amazing it

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Speaker 1: is and yeah, all of that, but also like, and

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Speaker 1: I've read not to panic about this if you are traveling,

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Speaker 1: but it's supposed to be cloudy that day.

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Speaker 2: Yeah, that's okay, though, I mean, you know it's yeah,

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Speaker 2: this is you know, like like as not. It's not

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Speaker 2: happening coast to coast in North America until twenty forty five.

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Speaker 2: But eclipses happened all the time. I mean I mean

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Speaker 2: not like like literally all the time. That would be

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Speaker 2: that would be weird. It's not all that infrequent.

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Speaker 1: Right, And speaking of you, and I went to one.

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Speaker 3: Yeah, at our old office. It was on the roof.

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Speaker 1: You were actually like working, right, I was just looking around.

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Speaker 2: Yeah, gosh, I think that's when were we still doing

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Speaker 2: video like maybe things on Facebook Live or something, and

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Speaker 2: so I think maybe like me and Ben Bollin and

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Speaker 2: Chris Hasiotis were on camera talking during some like the

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Speaker 2: totality wasn't hitting there or parts I don't know, I

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Speaker 2: do not remember anyway, A cool, cool story, Lauren. Yeah,

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Speaker 2: but but but yes, I was technically working for a

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Speaker 2: little while and then I stopped.

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Speaker 1: It was fun. My friends who went with me that

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Speaker 1: year and wants to go again this year this week

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Speaker 1: soon as it approaches, and I was like, yeah, we

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Speaker 1: can go. I mean, I don't know, but we'll see. Uh,

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Speaker 1: but yeah, I'll go.

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Speaker 3: Yeah, yeah, let's drive somewhere that sounds cool.

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Speaker 1: Yeah, I'll report back, I'll report back.

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Speaker 2: Oh yeah, yeah, I would love to travel to see

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Speaker 2: it at some point. I yeah, this one kind of right,

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Speaker 2: Like I guess I understood that it was happening, and

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Speaker 2: then I've just had a lot going on and I

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Speaker 2: was kind of like, I can worry about that another time.

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Speaker 2: It's a problem for future, Lauren. Quick safety here at

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Speaker 2: the top. If you're planning or attending your own eclipse party,

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Speaker 2: I've seen some eclipse recipes circulating that you use activated

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Speaker 2: charcoal to turn them black safety note, probably don't eat

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Speaker 2: activated charcoal unless you are mitigating being poisoned, because activated

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Speaker 2: charcoal can prevent your body from actually using things that

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Speaker 2: you've ingested, like nutrients and medications. Again, it's really great

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Speaker 2: for when you've been poisoned, but probably not great as

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Speaker 2: a colorant. You can buy black food dies or make

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Speaker 2: your own using a blend of red, green, and blue

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Speaker 2: food dyes. So yeah, yeah, not a food, not a food. No. Also,

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Speaker 2: lots of local businesses, especially ones in line with the totality,

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Speaker 2: are offering weird specials. So if you are in one

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Speaker 2: of those areas or traveling to one of the those areas,

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Speaker 2: check out your your friendly local businesses for something tasty

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Speaker 2: and thematic.

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Speaker 1: Yes, a lot of places are doing something, offering something.

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Speaker 1: Most of the things we're going to be talking about

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Speaker 1: are bigger companies because they're kind of wilder. All of

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Speaker 1: the things we're going to be talking about our bigger

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Speaker 1: companies because they're kind of wilder.

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Speaker 3: And this is just a handful Oh yes, so many places.

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Speaker 3: I was reading about it.

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Speaker 1: I was like, oh, okay, yeah, you're offering a deal,

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Speaker 1: all right, So we're not really talking about those, although

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Speaker 1: we are going to talk about a couple because I

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Speaker 1: thought they were funny.

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Speaker 2: Yeah, yeah, but right, yeah. Corporations will use any dang

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Speaker 2: excuse to do some weird marketing, and goodness they have

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Speaker 2: not failed us this time.

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Speaker 3: They have not.

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Speaker 1: And if you are looking for something a fun little

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Speaker 1: rabbit hole to go down, this is just a taste.

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Speaker 1: So there's plenty, plenty more out there, and some of

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Speaker 1: them are not food based, and I was like, I

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Speaker 1: wish we could talk about that. Yeah, yeah, all right,

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Speaker 1: But that being said, I did want to start off

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Speaker 1: with some quick hits. These are the ones that were

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Speaker 1: They're mostly deals, but for some reason or the other

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Speaker 1: made me laugh. The first one is Pizza Hut because

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Speaker 1: they are offering what they are calling the total Eclipse

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Speaker 1: of the Hut deal. The image for it, Lauren, is

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Speaker 1: like a pizza coming over the sun. So it's a deal.

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Speaker 1: On the day of the eclipse. They are offering a

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Speaker 1: large pizza for twelve dollars. There's a lot of stipulations,

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Speaker 1: but it was actually I was like, Okay, I could

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Speaker 1: get up to ten toppings.

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Speaker 3: All right, that's a pretty good deal.

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Speaker 1: Suare all right, yeah, but total Eclipse of the Hut

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Speaker 1: that's terrific.

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Speaker 2: Yes, yes, it reminds me of both Spaceballs and and

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Speaker 2: of course the song Total Eclipse of the Heart, so

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Speaker 2: i'd win win both ways.

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Speaker 3: Yeah, yes, very very very Applebee's.

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Speaker 1: Moving on, Applebee's is offering the Perfect Eclipse Margarita, which

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Speaker 1: is pretty much just a margarita, but it has moan

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Speaker 1: and blue, raspberry and passion fruit syrups to make it

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Speaker 1: the color spacier.

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Speaker 3: I guess there's a lot of blue and purple.

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Speaker 2: Yeah, space coloration in a lot of these things.

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Speaker 3: Mhich. Speaking of.

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Speaker 1: Sonic, they are offering a Blackout slush float.

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Speaker 2: Yeah, this is a black colored cotton candy dragon fruit

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Speaker 2: flavored slushy.

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Speaker 3: Not sure, not sure how that shakes out, but.

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Speaker 2: Oh that was a pun and I didn't intend it

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Speaker 2: to be. Ooh, I've been hanging out with you too long.

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Speaker 2: It's also got vanilla soft syrve on top, and then

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Speaker 2: galaxy sprinkles which are in shades of purple and blue,

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Speaker 2: with some like black pieces and silver pieces in there.

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Speaker 2: They're also giving out viewing glasses.

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Speaker 3: That's one of.

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Speaker 1: The things that's been cracking me up reading about this

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Speaker 1: is how many of them are, like, how many of

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Speaker 1: these offers come with the viewing glass I hate, yeah,

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Speaker 1: and I you know, personally, I find got my viewing

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Speaker 1: glasses from say, Pizza Hut.

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Speaker 3: I might have some.

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Speaker 2: Nervousness mild anxiety as like us. Pizza Hut is not

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Speaker 2: a medical professional exactly.

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Speaker 1: I'm hoping that they don't want to get sued. So anyway,

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Speaker 1: that's just something I found kind of comical.

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Speaker 3: Blue Moon.

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Speaker 1: Blue Moon is offering eclipse SIPs kits.

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Speaker 3: Fun to say.

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Speaker 2: Uh.

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Speaker 1: It comes with black light coasters, a flashlight, four blue moon,

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Speaker 1: pink glasses, okay, all right, yeah, sure, uh huh, and

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Speaker 1: what they are calling moon dust to make your beer glow.

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Speaker 1: The beer is not included, you add the moon dust.

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Speaker 1: I went to their website. It is sold out. I'm

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Speaker 1: assuming them, of course it is. And they couldn't find

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Speaker 1: out what the moondust is exactly, but I'm assuming it

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Speaker 1: is edible glitter, which I have. Yeah, just makes things sparkly,

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Speaker 1: that's all.

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Speaker 3: Yeah, sure, why not delightful? Yeah, but it's gone so

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Speaker 3: if you want it too bad.

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Speaker 1: This brings us to some of the bigger things we

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Speaker 1: have to talk about, starting with crispy cream. So Crispy

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Speaker 1: cream in conjunction with Oreos are selling a donut cookie

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Speaker 1: product where the Oreo acts as the Moon covering up

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Speaker 1: the donut hole.

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Speaker 3: Okay, okay.

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Speaker 1: The doughnut itself is an original glazed doughnut that is

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Speaker 1: dipped in black chocolate topping, coated with silver sprinkles and

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Speaker 1: Oreo buttercream. It's meant to resemble the coming together of

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Speaker 1: the Sun, the Moon, and the Earth. Yes, here's a

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Speaker 1: quote from Krispy Kremes brand officer. Eclipses are rare, and

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Speaker 1: so is our out of this world total solar eclipse donut. Yep. Yeah,

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Speaker 1: even if you can't be in the path of totality,

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Speaker 1: you can get in the path of these treats, which

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Speaker 1: you will eat in totality. Stop by and get some

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Speaker 1: for you and some to share so you can flex

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Speaker 1: your science side and great taste at the same time.

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Speaker 3: I mean, that's pretty good fun. That's that is a

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Speaker 3: delightful copy.

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Speaker 2: I am so happy for whoever got to write that,

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Speaker 2: because they sound like they had a blast doing it,

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Speaker 2: and I'm I'm glad.

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Speaker 3: You can eat it in totality. That's so good.

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Speaker 1: So this was part of a larger press statement and

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Speaker 1: it actually broke down Krispy Kreme's history of having space

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Speaker 1: related products of these kind of going back all the

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Speaker 1: way to nineteen sixty nine, they offered fresh, original glazed

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Speaker 1: donuts at the viewing site for NASA's mission to the

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Speaker 1: Moon with Apollo eleven. They debuted a limited edition Mars

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Speaker 1: donut in conjunction with NASA's Perseverance Rover landing on that

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Speaker 1: planet in twenty twenty one, and in twenty twenty two,

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Speaker 1: they offered the Artemis Moon donut to celebrate Artemis one's

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Speaker 1: flight around the Moon. They've also offered things like the

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Speaker 1: Strawberry Super Moon donut and just they kind of have

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Speaker 1: a lot of like buy one, get one free on

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Speaker 1: space related daies, so they're into it.

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Speaker 3: Yeah, that's I love this press release.

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Speaker 2: Honestly, this entire thing clearly was written with such joy

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Speaker 2: and space exploration excitement.

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Speaker 1: Indeed, in fact, I had I had like a much

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Speaker 1: bigger quote, but I was like, we've got to trim

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Speaker 1: this down. I can't read this entire press release. So again,

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Speaker 1: if you're interested, look it up. It is very delightful. Yeah,

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Speaker 1: speaking of oh my gosh, this one's really good.

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Speaker 3: Let's talk about Moonpie.

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Speaker 1: Moonpie launched a Sun versus Moon campaign and this is

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Speaker 1: a spoof like SmackDown in the style of the WWE, which,

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Speaker 1: by the way, WWE WrestleMania forty is the weekend before

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Speaker 1: the eclipse, so wow.

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Speaker 3: They're really honing in on some events here.

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Speaker 1: But it's a SmackDown between the Sun and the Moon

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Speaker 1: that the company has called, quote a cosmic rematch billions

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Speaker 1: of years in the making, and one of their ads

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Speaker 1: was labeled Sun versus Moon twenty four brutality in the totality.

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Speaker 2: This commercial is really great, y'all go look it up.

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Speaker 2: It's if you enjoy pro wrestling, if you enjoy spoofs

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Speaker 2: of pro wrestling. It's pretty aces. It just yeah, I'm

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Speaker 2: casting you under my shadow sun like so good.

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Speaker 3: It's really good, so good. Oh yes, it's excellent.

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Speaker 1: This is in promotion for their Eclipse Survival Kit, which

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Speaker 1: is four mini moon Pies, which comes in a couple

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Speaker 1: of different flavors and two pairs of eclipse glasses. That's

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Speaker 1: being sold and selects stores across the US and online.

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Speaker 1: I think it might be being sold outside of the US,

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Speaker 1: but I could only find within the US.

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Speaker 2: Yeah, yeah, they do still have some available from their website,

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Speaker 2: although they specify that it will not at this point

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Speaker 2: arrive before the eclipse. So you know, if you want

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Speaker 2: them from memorabilia, they want you to be able to

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Speaker 2: order them still, and I mean, who wouldn't because the

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Speaker 2: box says get mooned on four eight four.

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Speaker 3: Again, So good, oh good.

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Speaker 1: And I also found a press release about this, which

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Speaker 1: I thought was really interesting because they were talking about

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Speaker 1: why people love getting specific things for big events, but

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Speaker 1: in that they referenced that apparently during the week leading

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Speaker 1: up to the last eclipse in twenty seventeen, searchers for

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Speaker 1: moonpies on Instacart skyrocketed by two thousand percent. Wow, it

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Speaker 1: isn't great, Like, if you're looking for in the name,

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Speaker 1: it's already there.

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Speaker 3: Easy kind of way to spin.

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Speaker 1: Yeah, sure, yeah, exactly and clearly very fun. This brings

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Speaker 1: us to one of my favorites, Sun Chips. This was

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Speaker 1: the whole I heard about this, and it's kind of

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Speaker 1: the impetus of this episode because I was like, wait,

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Speaker 1: what are companies getting up to for the Times? Yeah,

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Speaker 1: so okay, sun Chips honoring the Sun in their name,

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Speaker 1: partnered with astronaut and researcher Kelly Girardi who yes, has gone.

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Speaker 3: To space for a special eclipse flavor. Okay, and listen

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Speaker 3: to this flavor.

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Speaker 1: It is Solar Eclipse Limited Edition Pineapple Havebnario and black

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Speaker 1: bean Spicy Gouda. That's a bunch of flavors. That is

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Speaker 1: a bunch of flavors. So the bright flavors are meant

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Speaker 1: to evoke feelings of the sun of being outside, while

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Speaker 1: the cheese is meant to reference the moon, which I didn't.

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Speaker 1: When I read that, I was like, Okay, but that's

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Speaker 1: not what I was thinking at all. But I love

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Speaker 1: that you put this thought into it. Yeah, yeah, yes,

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Speaker 1: And it also has a fun marketing thing around it

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Speaker 1: because they are only available beginning with the first shadow

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Speaker 1: of the eclipse in the US at two point thirty

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Speaker 1: three pm Eastern Time on April eighth, and during those

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Speaker 1: four and a half ish minutes the eclipse while supplies last. Okay,

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Speaker 1: I was so confused, but Lauren heard me going like

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Speaker 1: trying to figure this out. The website for this product

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Speaker 1: is clear that despite how people are reporting on it,

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Speaker 1: you're entering a contest to win a.

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Speaker 3: Bag of during those like four and a half minutes.

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Speaker 1: Yes, and some eclipse swag because we couldn't really figure

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Speaker 1: out if you're only offering during this time, the logistics

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Speaker 1: of that, it's very difficult.

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Speaker 2: No store is going no physical retail location is going

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Speaker 2: to work with you to do that, None of them.

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Speaker 3: No, no, absolutely not.

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Speaker 1: But it is a contest that you enter and see

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Speaker 1: if you get them. This also confused me and I

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Speaker 1: spent an embarrassing amount of time trying to figure out

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Speaker 1: what they meant, because it sounds like they're also making

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Speaker 1: kind of crop circles in the path of totality.

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Speaker 2: What.

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Speaker 1: Yes. I was so confused by this because they kept

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Speaker 1: and all these press releases that kept saying they are

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Speaker 1: carving quote playful messages supporting the sun aimed at the

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Speaker 1: moon in wheat fields along the path of totality, and

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Speaker 1: I unfortunately couldn't find any pictures.

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Speaker 3: I couldn't what messages? What messages? I must know, what

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Speaker 3: are you telling to the moon lass? I guess they

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Speaker 3: haven't been made yet. I don't know. Yeah, this.

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Speaker 1: It's going to haunt me if I can't get to

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Speaker 1: the bottom of this.

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Speaker 3: I mean, that's like my rosebud the last thing.

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Speaker 2: Yeah, yeah, the way the way that crop circles have

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Speaker 2: haunted so many the miss three of them will truly

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Speaker 2: live with you forever.

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Speaker 3: Annie, It's very true.

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Speaker 2: Well, if I hope that we can find out more

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Speaker 2: for you. I hope that there will be further press releases.

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Speaker 2: But but maybe maybe some of you kind listeners can

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Speaker 2: help ease Annie's tortured soul.

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Speaker 3: You would give me so much peace.

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Speaker 1: Can you imagine, like if aliens happened to be like

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Speaker 1: coming to earth?

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Speaker 3: There are these messages taunting the moon. I don't know,

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Speaker 3: sheesus weird. Let's get out here.

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Speaker 1: Oh no, okay, yes, listeners, please, if you know any

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Speaker 1: more about this, if you try any of these things,

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Speaker 1: if you go to the eclipse, yeah, if you get

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Speaker 1: to see it, that'd be cool. If you wrote in

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Speaker 1: and told us about that, and whatever food and drinks

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Speaker 1: you might have enjoyed while doing so. Yes, yes, Well,

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Speaker 1: if you would like to email us, you can our

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Speaker 1: email us hello at saverpod dot com.

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Speaker 3: We are also on social media.

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Speaker 2: You can find us on Twitter, Facebook, and Instagram at

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Speaker 2: saver pod and we do hope to hear from you.

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Speaker 3: Save is production of iHeartRadio.

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Speaker 2: For more podcasts from my Heart Radio, you can visit

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Speaker 2: the iHeartRadio app, Apple podcasts, or wherever you listen to

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Speaker 2: your favorite shows. Thanks as always to our superproducers Dylan

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Speaker 2: Reagan and Andrew Howard. Thanks to you for listening, and

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Speaker 2: we hope that lots more good things are coming your way.