WEBVTT - #159 - Hovain 0:00:07.640 --> 0:00:10.400 Boo Light Cap Podcast special guests in here, Ho Vane, 0:00:10.600 --> 0:00:13.920 what's up? My brother? Welcome, welcome, welcome, welcome, man, thank 0:00:13.960 --> 0:00:15.960 you for having me. Man. It's good to see you. Man, 0:00:16.520 --> 0:00:18.440 see you. Good to see you keep doing your thing. 0:00:18.880 --> 0:00:21.479 Like White met you, you was here, then you went 0:00:21.560 --> 0:00:24.440 to another place. Everywhere you go, you win. That's bouncing around. 0:00:24.480 --> 0:00:26.960 All you do is win. Yes, for sure, bouncing around, 0:00:27.000 --> 0:00:29.080 But you're not bouncing down. I've been. I've been in 0:00:29.160 --> 0:00:32.800 La now since shit twenty seventeen, early twenty seventeen. You're 0:00:32.840 --> 0:00:35.920 bouncing around and not bouncing down. Not bouncing down is 0:00:36.000 --> 0:00:40.000 what is important, my friend, very and uh, same with you. 0:00:40.520 --> 0:00:43.239 I feel like you keep leveling up, leveling up, leveling up. 0:00:43.280 --> 0:00:45.559 I tried to man, God is good. Man. You know 0:00:45.560 --> 0:00:47.199 it's crazy because I feel like, you know when you're 0:00:47.280 --> 0:00:49.680 good people and you have good relationships, like no matter 0:00:49.720 --> 0:00:52.600 what transpires, like you're always gonna end up on top. 0:00:52.880 --> 0:00:55.360 I feel like if you work hard, you're a good person, 0:00:55.600 --> 0:00:59.320 keep your face clean, you believe in God, anything. God. Yeah, 0:00:59.400 --> 0:01:02.280 it's crazy to because you did even do you remember 0:01:02.320 --> 0:01:04.360 when you were starting to interview artists, didn't you do 0:01:04.360 --> 0:01:06.480 a ric Ross interview? I did a ric Rolse interview 0:01:06.480 --> 0:01:09.360 that went crazy, went TMZ everywhere. Then I want to 0:01:09.360 --> 0:01:11.600 get back to that. I'm gonna say you like like 0:01:11.720 --> 0:01:13.320 on your back. I did a couple, I did five, 0:01:13.400 --> 0:01:17.000 I did Charlemagne, I did Lenny As, I did Ross, 0:01:17.200 --> 0:01:20.880 I did g Z and I did Wex, who was 0:01:20.880 --> 0:01:23.280 the head of the addas at the time. For people 0:01:23.280 --> 0:01:25.000 who don't know who you are, kind of give us 0:01:25.000 --> 0:01:27.399 a breakdown. Who is Hovane? What do you do? I'm 0:01:27.440 --> 0:01:31.040 a talent manager and I'm a music executive. I'm a 0:01:31.120 --> 0:01:34.240 doc connector as much as you are a connector. Yeah, 0:01:34.319 --> 0:01:36.000 Like a lot of times, like I have a relationships 0:01:36.000 --> 0:01:38.200 that I have respectable relationships with people. Somebody might call 0:01:38.240 --> 0:01:40.000 me like, hey you know this person, Well, hey do 0:01:40.040 --> 0:01:42.480 you know somebody at Nike? Could you put me together? 0:01:42.720 --> 0:01:44.199 Or do you know this person? Do you know somebody 0:01:44.240 --> 0:01:47.240 in Mercedes? And I just facilitated and I just put 0:01:47.480 --> 0:01:51.400 put the two parties together. What is some of your 0:01:51.680 --> 0:01:54.000 talent roster that you work with on a regular basis. 0:01:54.040 --> 0:01:57.120 Obviously you work with Cinematic and Johnny Shipe. Cinematic Johnny Shapes, 0:01:57.160 --> 0:01:59.520 that's the home, you know. I'm the president of Cinematic 0:01:59.760 --> 0:02:03.400 Man Company. We have Paris Bryant, who's in the house 0:02:03.480 --> 0:02:07.680 right now. We have uh well, I have Styles P. 0:02:08.520 --> 0:02:15.520 I have Lloyd Banks, Spinning Bands, Ship, KB, Mike, a 0:02:15.520 --> 0:02:21.640 bunch of artists like hell local Ship. We was managing 0:02:21.639 --> 0:02:24.880 Tea paying for a little while Joey Badass was with 0:02:25.040 --> 0:02:28.120 us for a minute. I had wal A for a 0:02:28.320 --> 0:02:31.400 second bust. The ROMs just get to a point where 0:02:31.520 --> 0:02:34.840 you can be managing too many artists at once. No, 0:02:35.040 --> 0:02:37.079 because it's the team, you know what I'm saying. It's 0:02:37.120 --> 0:02:39.560 not like it's not like you're the soul. Yeah, it's 0:02:39.560 --> 0:02:41.080 not like I'm the soul, you know what I'm saying. 0:02:41.120 --> 0:02:44.519 So like, if I delegate properly, I have somebody that's 0:02:44.560 --> 0:02:45.799 going to be in place with them, and all I 0:02:45.840 --> 0:02:47.560 gotta do is make the call or whatever. You know 0:02:47.600 --> 0:02:49.480 what I'm saying. It's never I don't think it's too many, 0:02:49.720 --> 0:02:52.040 too many people, because I feel like sometimes you'll see 0:02:52.080 --> 0:02:55.240 like somebody like they have like six artists a manager. 0:02:55.520 --> 0:02:57.600 They're like, but they were like handling a lot of 0:02:57.600 --> 0:02:59.880 it on their own. Yeah, that's that's almost impossible. It's 0:02:59.880 --> 0:03:01.320 not enough time to day if you want to give 0:03:01.360 --> 0:03:04.960 people the proper, proper attention they deserve. You got to 0:03:04.960 --> 0:03:07.200 have a team. So I'm lucky and blessed that I 0:03:07.240 --> 0:03:08.800 have a team of great people that work with me 0:03:08.880 --> 0:03:13.040 one hundred percent. Man, how did you initially kind of 0:03:13.080 --> 0:03:15.400 get your foot into the music game, like takes to 0:03:15.440 --> 0:03:18.120 the beginning of your career. Ship At the beginning, I 0:03:18.240 --> 0:03:20.720 just have one artist, like you know, it was my homeboy. 0:03:20.800 --> 0:03:24.239 He was rapping, and it kind of like the situation 0:03:24.600 --> 0:03:26.800 called for a manager, and it was just like, all right, cool, 0:03:26.800 --> 0:03:29.040 you're the manager. So from now that was like the 0:03:29.080 --> 0:03:31.280 origin of you just getting involved in the industry. Period 0:03:32.480 --> 0:03:35.200 start we started BSB, Yeah, we started in music shit together. 0:03:35.560 --> 0:03:38.800 I feel like managing artists is like kind of like 0:03:38.840 --> 0:03:40.960 a blanket statement a lot of people make in terms 0:03:41.000 --> 0:03:42.680 of like yeah, I managed an artist, or I do 0:03:42.760 --> 0:03:44.680 A and R shit or okay, give me kind of 0:03:44.720 --> 0:03:48.640 like if you're an artist manager, what are your tasks? Like? 0:03:48.680 --> 0:03:51.440 What is like define that for me? You have to 0:03:51.480 --> 0:03:53.720 you have to enhance the situation whatever they have going on. 0:03:53.880 --> 0:03:55.280 Like so a lot of times people come up to 0:03:55.280 --> 0:03:57.400 you and be like, hey, I need management. I'm like, 0:03:57.560 --> 0:03:59.960 you don't really have anything too many yet you know 0:04:00.000 --> 0:04:02.800 what I'm saying, there's no demand, there's no deals to make, 0:04:02.840 --> 0:04:06.480 there's no interest, there's no revenue that need to be 0:04:06.480 --> 0:04:08.600 brought in, So you don't need a manager, And I'd 0:04:08.640 --> 0:04:11.720 probably assess their situation and tell them what they do need. 0:04:12.120 --> 0:04:13.840 What I'm saying, a lot of people don't need management 0:04:13.880 --> 0:04:16.920 to get to a point where it's something to manage. 0:04:16.520 --> 0:04:22.440 So essentially, you're just putting gasoline on whatever fires already. Yeah, 0:04:22.480 --> 0:04:26.960 and you're using your leverage and your relationships to ticket 0:04:27.040 --> 0:04:28.720 to another level. Like if you come to me and 0:04:28.839 --> 0:04:31.400 you're seven, my job is to make you a tend 0:04:31.480 --> 0:04:34.360 you know what I'm saying, maximize and build your talents 0:04:34.360 --> 0:04:37.000 and give you my tutelage and show you the way 0:04:37.320 --> 0:04:40.320 to be the best artist you could possibly be. A 0:04:40.400 --> 0:04:43.120 manager is like a bridge to your to the other 0:04:43.160 --> 0:04:45.720 side of your potential, you know what I'm saying. So 0:04:45.800 --> 0:04:48.600 you might be making one hundred thousand a year a month, 0:04:49.000 --> 0:04:51.200 let me show you and do these things so we 0:04:51.200 --> 0:04:54.200 could maximize that, and now we're making five hundred thousand 0:04:54.200 --> 0:04:56.200 a month. You know what I'm saying. Give you a 0:04:56.240 --> 0:05:00.120 bunch of strategies and a bunch of disciplinary tools. To 0:05:00.160 --> 0:05:02.120 get to where you need to go. But at the 0:05:02.200 --> 0:05:04.159 end of the day, it's the artists and the talent 0:05:04.320 --> 0:05:06.880 that is the driving the ship. You know what I'm saying. 0:05:07.000 --> 0:05:11.000 I'm just kind of like Siri's gotcha, got you? Is it? 0:05:11.120 --> 0:05:13.200 You know what? It's crazy too because dealing with artists, 0:05:13.200 --> 0:05:15.279 it's not a magic button. People think managers are a 0:05:15.279 --> 0:05:17.760 magic button. Like it's also I think what it is 0:05:17.760 --> 0:05:19.520 is what some people fuck up is they get a 0:05:19.560 --> 0:05:22.279 manager and then they stop doing the work. That's not it. 0:05:22.320 --> 0:05:24.640 That's what I'm saying. The artist is the car. The 0:05:24.720 --> 0:05:28.760 manager is the GPS. The GPS make this road smooth, 0:05:29.080 --> 0:05:31.200 lead you to the right way, guide you you know 0:05:31.240 --> 0:05:33.760 you're going on track. Now, this is the way we 0:05:33.800 --> 0:05:35.320 need to get to where we need to get to, 0:05:35.520 --> 0:05:37.760 or show you exactly Like some people don't even have 0:05:37.800 --> 0:05:39.279 a plan for this. So so I'm going to show 0:05:39.320 --> 0:05:42.080 you where you and your talent can get you to 0:05:42.480 --> 0:05:43.800 and this is the way we need to do it. 0:05:43.839 --> 0:05:47.600 To get to this part, you almost want an artist 0:05:47.640 --> 0:05:51.560 who kind of self manages as well, if that makes sense, 0:05:52.520 --> 0:05:54.680 because something man I mean, like I've seen it where 0:05:54.680 --> 0:05:58.400 there's like people who they really need their handheld through 0:05:58.440 --> 0:06:01.280 every little step of the way, and every artist is different. 0:06:01.320 --> 0:06:03.800 Some people need a little more handhelding than others. Some 0:06:03.839 --> 0:06:06.880 people are totally so sufficient, and some artists are like, 0:06:08.680 --> 0:06:11.760 you know, they need the call in the morning. You'll 0:06:11.760 --> 0:06:13.600 get up. You know you have a thing today, you know, 0:06:13.680 --> 0:06:17.040 your flight his itinerary. Some people I could just shoot 0:06:17.040 --> 0:06:18.800 a text and like yo, I'm on my way there, 0:06:18.800 --> 0:06:20.600 and the artists might be like, oh, man, already you 0:06:20.680 --> 0:06:22.480 know what I'm saying. So yeah, so you just played 0:06:22.480 --> 0:06:24.120 it by I guess you just kind of play it. 0:06:24.120 --> 0:06:26.599 It's ala carte. It's no one managing style that fits 0:06:26.600 --> 0:06:32.480 every artist. That's real. That's that's that's fair for you. 0:06:32.600 --> 0:06:34.520 Like if if someone's watching this, who's like an up 0:06:34.520 --> 0:06:37.560 and coming rapper, up and coming singer, Like, there's so 0:06:37.640 --> 0:06:45.280 many what is that noise? Oh? Is it is? It? 0:06:45.320 --> 0:06:47.600 Is it coming in from that room? Is that that 0:06:47.800 --> 0:06:53.600 UFC fight? Is that what that is? Yeah? In UFC 0:06:53.800 --> 0:06:55.760 on YouTube? I'm like, what the fuck is going on? 0:06:55.960 --> 0:06:59.400 I'm like sports that have been playing in my ear na, 0:06:59.480 --> 0:07:01.880 But just into terms of like, you know, the music 0:07:01.920 --> 0:07:06.360 industry is always changing. You know, we always hear about 0:07:06.400 --> 0:07:11.000 like I was just saying like south By Southwest is 0:07:11.080 --> 0:07:12.640 next week, and I'm like, man, you know how many 0:07:12.720 --> 0:07:14.880 young up and coming artists about to get taken advantage 0:07:14.880 --> 0:07:18.160 of next week? Southwest used to be a jungle. They're 0:07:18.200 --> 0:07:20.520 going to drop a bag on some shitty stage that 0:07:20.640 --> 0:07:22.800 ain't gonna do nothing for them. But in terms of 0:07:22.840 --> 0:07:26.600 like the things that you see artists making mistakes with, 0:07:26.760 --> 0:07:31.360 maybe like financially because nowadays you can't buy your way 0:07:31.440 --> 0:07:35.640 onto playlists. You can buy streams. That shit is not sustainable, 0:07:35.640 --> 0:07:38.440 though you can fake the funk that's not sustainable. You 0:07:38.960 --> 0:07:40.840 can do all these things, right, So, like you buy 0:07:40.880 --> 0:07:43.600 streams and then you have to actually go out on 0:07:43.640 --> 0:07:45.560 the road and go on a tour and you can't 0:07:45.560 --> 0:07:48.160 sell no tickets, so it doesn't equate. All right, you 0:07:48.200 --> 0:07:51.440 got seven million monthly listeners, but you can't feel the 0:07:51.720 --> 0:07:55.080 fill of five hundred cap rooms right, Like you can 0:07:55.120 --> 0:07:57.760 fake it, but eventually the proof is in the putting 0:07:58.000 --> 0:08:00.320 on the back end. Are you guys able to see 0:08:00.320 --> 0:08:05.000 if someone's full of ship with their streams? You know? 0:08:05.600 --> 0:08:07.520 So let's say you guys are interested. Have you ever 0:08:07.520 --> 0:08:09.960 been interested in an artist and saw their metrics and 0:08:10.000 --> 0:08:11.960 been like, oh, that Okay, the music is dope, but 0:08:12.000 --> 0:08:14.000 then check their numbers and they were for gazy. You 0:08:14.080 --> 0:08:17.800 check the numbers and the eye test doesn't fool. You 0:08:17.800 --> 0:08:20.920 start to look like the comments don't match X. Amount 0:08:20.960 --> 0:08:23.440 of people not talking about this, especially on the YouTube 0:08:23.560 --> 0:08:26.680 is very telling. If you if you got fake YouTube views, 0:08:26.760 --> 0:08:29.080 it's so. And then even if you had a bunch 0:08:29.080 --> 0:08:33.160 of comments, if they're fucking rushing bots or whatever, you're like, like, 0:08:33.200 --> 0:08:34.880 if you really do your homework, it don't just get 0:08:34.880 --> 0:08:37.440 blinded by numbers. You dig a little deep and you 0:08:37.520 --> 0:08:39.600 have some type of comment sense about you. You could 0:08:39.600 --> 0:08:42.120 tell you look, you'd be like, nah, it's not real. 0:08:43.679 --> 0:08:45.840 You know when something feels real, Like you've been in post. 0:08:45.880 --> 0:08:48.280 You've been in this game long enough to know when 0:08:48.280 --> 0:08:52.120 something's sure. You have enough relationships and friends in certain markets, 0:08:52.120 --> 0:08:53.960 like if something going on New York, you're gonna call me, 0:08:54.640 --> 0:08:58.480 is this heating up out here? And like I would 0:08:58.520 --> 0:09:00.960 do that for you in markets right right, right, right right, 0:09:01.000 --> 0:09:02.800 And he'd be like, nah, no, I don't know, I 0:09:02.920 --> 0:09:04.840 never heard it. I'll be seeing that s all the time. Bro. 0:09:04.880 --> 0:09:06.720 Someone was saying, may y'all, I got three million views 0:09:06.720 --> 0:09:08.199 on my video and I'll check it. It It shiit out 0:09:08.200 --> 0:09:11.840 like eleven comments. I'm like bron it's nancy. It just 0:09:11.880 --> 0:09:14.120 put the work in, man, just put the work in. 0:09:14.520 --> 0:09:17.200 But I mean then you have other the other side 0:09:17.200 --> 0:09:18.920 of the coin where you'll hear an artists saying that 0:09:18.960 --> 0:09:21.360 even major labels are beefing up the numbers, are juicing 0:09:21.360 --> 0:09:23.760 the numbers they've been. It's not fact like we didn't 0:09:23.760 --> 0:09:26.240 know record label used to buy copies when it was 0:09:26.320 --> 0:09:28.440 vinyls and CDs back in the day. There's nothing new. 0:09:28.520 --> 0:09:30.760 Is just a digital age is easiest the same thing. Yeah, 0:09:30.760 --> 0:09:32.640 they used to go buy buy our records to try 0:09:32.679 --> 0:09:35.320 to get Look what's his projections, Yo, he's gonna be 0:09:35.520 --> 0:09:39.240 one hundred thousand short of doing number one. Yo, we're 0:09:39.280 --> 0:09:41.160 gonna go buy those. It's gonna be sitting in the 0:09:41.160 --> 0:09:43.839 White House somewhere and we're gonna do this is nothing new. 0:09:43.880 --> 0:09:46.640 This is they've been doing it. Regulate, We've been doing 0:09:46.640 --> 0:09:50.200 this new ship. It's just in a digital format. Now, 0:09:50.480 --> 0:09:53.600 how do you know? I think the biggest thing that 0:09:53.679 --> 0:09:55.640 like it is like a wall that a lot of 0:09:55.720 --> 0:09:59.839 rappers will hit that they maybe don't necessarily understand is 0:10:00.080 --> 0:10:02.880 the playlist shit is the Spotify shit. It's like it 0:10:02.920 --> 0:10:06.800 feels like almost I'm sure for a lot of artists, 0:10:06.840 --> 0:10:09.840 like an impossible task to get on some playlists. I 0:10:09.880 --> 0:10:13.120 think I tell artists all the time, man, don't focus 0:10:13.200 --> 0:10:18.360 on getting the attention of industry people in playlisters. Focus 0:10:18.400 --> 0:10:20.280 on one fan a day. You know what I'm saying. 0:10:20.800 --> 0:10:23.319 You focus on growing your fan base. You might have 0:10:23.360 --> 0:10:26.320 ten fans, cater to them and grow them fans. Don't 0:10:26.360 --> 0:10:28.720 focus on nothing outside of your control because all you're 0:10:28.720 --> 0:10:31.400 gonna end up getting is taken advantage of by people 0:10:31.400 --> 0:10:34.319 who say, I can get you on this playlist. Yeah, 0:10:34.320 --> 0:10:36.840 because if you if you focus on the fans and 0:10:36.880 --> 0:10:38.880 you build I mean that, all that other shit's gonna come. 0:10:38.880 --> 0:10:41.040 It's gonna come. But if you're not, they're gonna see, Oh, 0:10:41.200 --> 0:10:43.200 he got the craziest following. Let me put him on 0:10:43.240 --> 0:10:45.040 this playlist because it's gonna help us, you know what 0:10:45.040 --> 0:10:47.040 I mean. I think that. I think I think Russ 0:10:47.120 --> 0:10:50.080 is somebody who probably initially had that perspective because he 0:10:50.240 --> 0:10:53.079 used to just he always talks about how Jeans I 0:10:53.240 --> 0:10:55.199 used to email all the blogs and they would never 0:10:55.200 --> 0:10:57.840 give no fucking attention. And then once he started just 0:10:57.880 --> 0:11:03.559 focusing on his world. That's it sounds so corny and cliche, 0:11:03.559 --> 0:11:05.720 like I be telling people stuff and like even like 0:11:05.760 --> 0:11:08.360 I teach a college class and I'll be telling people like, yo, 0:11:08.480 --> 0:11:11.360 what you get in? You getting what you put out? 0:11:11.040 --> 0:11:13.920 You get what you put in, Like it's the cliche, 0:11:13.920 --> 0:11:17.960 the truth, it's the truth. Don't focus on people like yo, 0:11:17.960 --> 0:11:20.160 how can I get your attention, big dog? Don't worry 0:11:20.160 --> 0:11:23.000 about me. Get the fans up, and when fans start 0:11:23.040 --> 0:11:24.600 going crazy, I'm going to see it and I'm going 0:11:24.679 --> 0:11:27.440 to come holler at you. Don't focus on getting nobody 0:11:27.440 --> 0:11:29.320 in the music. But people do that because they think 0:11:29.520 --> 0:11:31.920 if I have you, it's going to be easy. No, 0:11:32.280 --> 0:11:34.720 just do the work. Focus on your fan base, making 0:11:35.280 --> 0:11:42.160 organic fans, creating organic fan interactions. Focus on growing your 0:11:42.200 --> 0:11:45.560 merch base, having people train that they have to buy 0:11:45.559 --> 0:11:49.600 stuff from you. Focus on doing shows locally and growing 0:11:49.600 --> 0:11:51.880 your shows and selling hard tickets, training your fan base 0:11:51.880 --> 0:11:53.960 to do that and just grow it. Don't focus on 0:11:54.240 --> 0:11:59.160 getting the attention on music industry person or no playlists, YO. 0:12:00.120 --> 0:12:06.360 Talk about like for you, the transparency between the artists 0:12:06.360 --> 0:12:10.240 and like major record labels and what a major record 0:12:10.320 --> 0:12:14.360 label deal would look like typically has been like as 0:12:14.400 --> 0:12:16.480 high as ever you see like Meek Mill talking about 0:12:16.559 --> 0:12:18.760 or YG talks about it, and me a young boy 0:12:18.840 --> 0:12:21.000 just called it Atlantic Records like for a month straight 0:12:21.080 --> 0:12:25.120 and then did like my thing is like it if 0:12:25.160 --> 0:12:28.160 you're kind of give people like an idea, because I 0:12:28.200 --> 0:12:30.079 don't think a lot of people understand like how an 0:12:30.080 --> 0:12:32.679 advance works. And I think all those artists who get 0:12:33.240 --> 0:12:36.319 it's alone, it's alone. It's a shitty loan. It's alone, 0:12:36.880 --> 0:12:40.080 very shitty. It's because if I, if I finance a 0:12:40.080 --> 0:12:42.520 house for you, right, you are a house. After you 0:12:42.559 --> 0:12:45.640 pay it back, you own the house, right even after 0:12:45.640 --> 0:12:48.160 you that money is recouped. That's the worst. It's the 0:12:48.200 --> 0:12:52.400 worst ship. Yeah, So alone alone is like advance is 0:12:52.440 --> 0:12:54.760 just a loan with like you said, shitty terms. But 0:12:55.120 --> 0:12:57.839 a lot of times these artists are in destitute in 0:12:58.120 --> 0:13:01.960 polished situations, so they go to take anything and sign anything. 0:13:02.360 --> 0:13:05.400 It's not the label's fault, per se. It's a little predatory. 0:13:05.400 --> 0:13:08.960 It's predatory for it's predatory. But that's why you're supposed 0:13:08.960 --> 0:13:12.800 to have a good lawyer or a manager. I think 0:13:12.920 --> 0:13:15.200 because I can't. I can't fault nobody for falling for 0:13:15.280 --> 0:13:18.760 anything you signed. You sign it. This layers between when megan, 0:13:19.080 --> 0:13:21.880 like the whole Megan thing with Carl Crawford's going, I'm like, Yo, 0:13:21.920 --> 0:13:25.720 you signed and you're supposed to have management and you're 0:13:25.720 --> 0:13:28.520 supposed to have a lawyer who looks out for that. 0:13:28.800 --> 0:13:31.800 If you failed those two things, you got to say, 0:13:31.960 --> 0:13:34.040 you know what, I hired the wrong team and I 0:13:34.080 --> 0:13:36.440 signed the wrong deal. It was my fault is the 0:13:36.520 --> 0:13:38.440 label was gonna do what the label's gonna do. They've 0:13:38.440 --> 0:13:40.960 been doing this. It's not nothing new. You getting tricked 0:13:41.000 --> 0:13:44.079 by antics that they did since the start of music. 0:13:44.400 --> 0:13:48.680 People was complaining about deals and contracts in the nineteen forties. Yeah, 0:13:48.800 --> 0:13:52.160 so it's like, you see this, but you decide to 0:13:52.320 --> 0:13:54.240 forego that or you don't have the right people to 0:13:54.280 --> 0:13:57.240 explain it to you. And you signed that deal, and 0:13:57.360 --> 0:13:59.360 if it's fucked up, you have to be a man 0:13:59.440 --> 0:14:03.760 or a woman's Yo, my team that I hired or 0:14:03.880 --> 0:14:06.640 my team that was given to me that I didn't investigate, 0:14:07.720 --> 0:14:10.439 allowed me to sign this and fucked It's fucked up 0:14:10.840 --> 0:14:13.679 and I wanted to change. But don't say, yo, they 0:14:13.720 --> 0:14:15.840 took advantage of me. They gave you something that they 0:14:15.880 --> 0:14:20.280 would give anybody, and they also, I mean you took 0:14:20.280 --> 0:14:22.240 the you took the back. Like my thing is that. 0:14:22.800 --> 0:14:25.160 That's what I'm saying. Like, you know what when you 0:14:25.280 --> 0:14:26.920 was fucked up and you had one hundred dollars in 0:14:26.960 --> 0:14:28.280 your pocket and they told he was gonna give you 0:14:28.280 --> 0:14:30.960 advance of seven hundred thousand, you was like, give it 0:14:31.000 --> 0:14:32.960 to me. I'm gonna sign it. You know what I'm saying. 0:14:32.960 --> 0:14:34.800 It's like people figure out the rest later. It's like 0:14:34.800 --> 0:14:37.480 people who have a bad attitude at a store. But like, Yo, 0:14:37.760 --> 0:14:39.920 when you were actu your job interview, I'm pretty sure 0:14:39.960 --> 0:14:41.960 you weren't like this. You're really happy to That's like 0:14:42.920 --> 0:14:45.520 like like the ship meet Milby saying, I'm like, yo, Meek, 0:14:45.560 --> 0:14:48.240 every time you turn into an album, you know your 0:14:48.280 --> 0:14:51.880 advances in the seven figures. So it's like, you know 0:14:51.920 --> 0:14:53.920 what it is like, I don't know what a Meek 0:14:53.960 --> 0:14:56.480 Meal album is worked nowadays from the labels perspective's at 0:14:56.520 --> 0:14:59.880 least he's at least getting at least two to five 0:15:00.120 --> 0:15:03.480 million every time. No, I love Meek, but like I 0:15:03.520 --> 0:15:07.200 also think though you can outperform your contract, I definitely 0:15:07.200 --> 0:15:10.320 feel like so if you outperform your contract, they like 0:15:10.360 --> 0:15:12.400 there should be some sort of clause where I believe 0:15:12.440 --> 0:15:16.080 there should be almost like almost like sports. I believe 0:15:16.120 --> 0:15:18.280 the contract ain't up yet, but we need to renegotiate. 0:15:18.360 --> 0:15:20.640 Let's let's keep it fair, Kyler Murray right now, Yeah, 0:15:20.680 --> 0:15:22.840 let's Kyler Murray. Let's let's keep it feel because some 0:15:22.880 --> 0:15:25.080 of these artists, they sign these deals where they're when 0:15:25.080 --> 0:15:27.760 they're young, when they're unknown, the unknown, they're in a 0:15:27.800 --> 0:15:30.880 fucking situation, give me the bag, and then, like we said, 0:15:30.920 --> 0:15:34.520 it's predatory of the label, they might make this label 0:15:34.640 --> 0:15:37.040 hundreds of millions of dollars. Y'all can say, you know what, 0:15:38.160 --> 0:15:41.800 we gotta switch this up. Let's send justice, let's be fair. 0:15:41.880 --> 0:15:44.760 But there's nobody to hold the music people accountable for that. 0:15:44.880 --> 0:15:47.080 Like it's just yeah, there's a very few people who 0:15:47.080 --> 0:15:48.400 do that kind of shit. I feel like Shipes is 0:15:48.400 --> 0:15:50.400 the kind of guy that Shipes is, like, Yo, you 0:15:50.440 --> 0:15:52.760 know what, we need to fix this up. You know 0:15:52.800 --> 0:15:55.320 what I'm saying, I'm very artist friendly. Let's let's fix 0:15:55.360 --> 0:15:57.120 this deal up. You know what I'm saying. No, in 0:15:57.200 --> 0:16:00.280 terms of like you want people to stay with you too, yeah, 0:16:00.520 --> 0:16:01.600 and you want to be you just want to be 0:16:01.640 --> 0:16:03.960 a good human being, a fair person. Like yo, listen, 0:16:03.960 --> 0:16:06.080 I'm all for getting money. I love getting money. Getting 0:16:06.200 --> 0:16:08.360 money it gives you freedom to do the things you 0:16:08.400 --> 0:16:10.120 need to do. But you don't want to take nothing 0:16:10.120 --> 0:16:12.040 from nobody else out of somebody else pocket, you know 0:16:12.040 --> 0:16:14.800 what I'm saying. Let that person get what they're earned 0:16:14.840 --> 0:16:18.880 and what's fit to them as all as well. Who's 0:16:18.960 --> 0:16:22.760 been for you? Like you know, I think during the 0:16:22.800 --> 0:16:26.120 pandemic there's been like some m VPS man on the 0:16:26.160 --> 0:16:28.400 rapper side who's kind of been your pandemic m v 0:16:28.480 --> 0:16:33.440 P ship, m v P man. I don't know, I 0:16:33.440 --> 0:16:36.320 don't know. There's been a couple of m vps. The 0:16:36.600 --> 0:16:38.880 hands down m v P of the pandemic has been 0:16:39.080 --> 0:16:43.560 versus versus D Nice and versus D Nice. Early on, 0:16:43.640 --> 0:16:48.520 for sure he had it, but the verses until the 0:16:48.560 --> 0:16:55.600 feats all feats, the alleged feats. He was probably him 0:16:55.680 --> 0:16:59.400 to re Lanes, was it? I just mean in terms 0:16:59.440 --> 0:17:01.920 of like, uh, I think, I don't know. I look 0:17:01.960 --> 0:17:06.600 at guys like I think Freddy's up there, Conways up there, Oh, 0:17:06.640 --> 0:17:08.520 I mean Conway is gonna do what I just mean? 0:17:08.560 --> 0:17:11.840 Like yo, Like, yeah, I just feel like like output 0:17:11.840 --> 0:17:16.119 as artists. I don't know, man, it wasn't nobody that 0:17:16.200 --> 0:17:18.800 really sees the moment that grabbed it like that put 0:17:18.880 --> 0:17:22.240 a feeling or uh like when we look back little 0:17:22.280 --> 0:17:25.560 Baby maybe yeah, little Baby was high before. I feel 0:17:25.560 --> 0:17:27.679 like it just went to another level. He was high before. 0:17:27.840 --> 0:17:30.840 He's gonna bet after a Little Baby's special. I'm just saying, 0:17:30.920 --> 0:17:33.159 like it's nobody that ten years from now, we're going 0:17:33.200 --> 0:17:35.000 to look back and like, Yo, this is the sound 0:17:35.400 --> 0:17:37.760 of those two years with Maybe Kendrick could drop an 0:17:37.680 --> 0:17:39.760 album and it embodies I think. I feel like I 0:17:39.760 --> 0:17:41.680 feel like we're past it. I feel like it has it. 0:17:41.960 --> 0:17:43.919 They dropped that they dropped the mask man day in 0:17:44.040 --> 0:17:46.800 LA I said, all right, find it is it is 0:17:46.800 --> 0:17:48.679 it mandated in New York State. He just dropped it 0:17:48.720 --> 0:17:51.240 on the seventh. Are you are you still a Knicks 0:17:51.240 --> 0:17:54.480 fan or you a net fan? Baby? You dreamp. I've 0:17:54.480 --> 0:17:56.600 been to Brooklyn. That's fan for since they came to 0:17:56.680 --> 0:17:58.879 the day they came to Brooklyn, the day are you 0:17:58.920 --> 0:18:00.760 sure it was? The day went to their first game. 0:18:00.960 --> 0:18:03.200 Was at that first game. Shout to Adidas, shout to 0:18:03.600 --> 0:18:06.880 John Wexler. Was at the first game and the Adidas 0:18:06.920 --> 0:18:12.239 Sweet So first day Natecine to Brooklyn, I'm rocking with him. 0:18:12.640 --> 0:18:15.840 I'm from I'm from Brooklyn before from New York. What's 0:18:15.920 --> 0:18:20.800 up with everyone who was on BSB? Do you want 0:18:20.800 --> 0:18:25.800 to talk to anybody? Lido? That's the crow I love. Man. 0:18:26.400 --> 0:18:28.840 He just just started doing music again. Yeah, what the fuck? 0:18:28.880 --> 0:18:31.920 He let Haddo had some momentum leaders running around. Man, 0:18:32.000 --> 0:18:35.680 little had to get get hisself together. He got himself together. 0:18:35.760 --> 0:18:38.000 Now he's back at it. He kind of fell out 0:18:38.040 --> 0:18:39.960 of love for music. You know, that makes sense. He 0:18:40.040 --> 0:18:43.320 was was like, Yo, I'm good. He I don't want 0:18:43.320 --> 0:18:46.320 to talk about his money, but he good place. So 0:18:46.359 --> 0:18:47.760 it's like, you know what I'm saying. He got in 0:18:47.760 --> 0:18:49.919 a good place and he's like, man music, but now 0:18:49.960 --> 0:18:52.600 he kind of would you would you manage Leado again? 0:18:53.320 --> 0:18:57.040 I that's that's like whenever whenever he ready, you had 0:18:57.040 --> 0:18:59.760 that Lado. Whenever you're ready, it's good to go whenever 0:18:59.800 --> 0:19:02.320 he It's a certain people that like, you know, yo, 0:19:02.400 --> 0:19:04.240 we got to take a break in the interview real quick. 0:19:04.280 --> 0:19:06.840 Tell you about our folks at my bookie. Man, this 0:19:06.880 --> 0:19:09.080 is my favorite time of the year to gamble. 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