1 00:00:07,640 --> 00:00:10,400 Speaker 1: Boo Light Cap Podcast special guests in here, Ho Vane, 2 00:00:10,600 --> 00:00:13,920 Speaker 1: what's up? My brother? Welcome, welcome, welcome, welcome, man, thank 3 00:00:13,960 --> 00:00:15,960 Speaker 1: you for having me. Man. It's good to see you. Man, 4 00:00:16,520 --> 00:00:18,440 Speaker 1: see you. Good to see you keep doing your thing. 5 00:00:18,880 --> 00:00:21,479 Speaker 1: Like White met you, you was here, then you went 6 00:00:21,560 --> 00:00:24,440 Speaker 1: to another place. Everywhere you go, you win. That's bouncing around. 7 00:00:24,480 --> 00:00:26,960 Speaker 1: All you do is win. Yes, for sure, bouncing around, 8 00:00:27,000 --> 00:00:29,080 Speaker 1: But you're not bouncing down. I've been. I've been in 9 00:00:29,160 --> 00:00:32,800 Speaker 1: La now since shit twenty seventeen, early twenty seventeen. You're 10 00:00:32,840 --> 00:00:35,920 Speaker 1: bouncing around and not bouncing down. Not bouncing down is 11 00:00:36,000 --> 00:00:40,000 Speaker 1: what is important, my friend, very and uh, same with you. 12 00:00:40,520 --> 00:00:43,239 Speaker 1: I feel like you keep leveling up, leveling up, leveling up. 13 00:00:43,280 --> 00:00:45,559 Speaker 1: I tried to man, God is good. Man. You know 14 00:00:45,560 --> 00:00:47,199 Speaker 1: it's crazy because I feel like, you know when you're 15 00:00:47,280 --> 00:00:49,680 Speaker 1: good people and you have good relationships, like no matter 16 00:00:49,720 --> 00:00:52,600 Speaker 1: what transpires, like you're always gonna end up on top. 17 00:00:52,880 --> 00:00:55,360 Speaker 1: I feel like if you work hard, you're a good person, 18 00:00:55,600 --> 00:00:59,320 Speaker 1: keep your face clean, you believe in God, anything. God. Yeah, 19 00:00:59,400 --> 00:01:02,280 Speaker 1: it's crazy to because you did even do you remember 20 00:01:02,320 --> 00:01:04,360 Speaker 1: when you were starting to interview artists, didn't you do 21 00:01:04,360 --> 00:01:06,480 Speaker 1: a ric Ross interview? I did a ric Rolse interview 22 00:01:06,480 --> 00:01:09,360 Speaker 1: that went crazy, went TMZ everywhere. Then I want to 23 00:01:09,360 --> 00:01:11,600 Speaker 1: get back to that. I'm gonna say you like like 24 00:01:11,720 --> 00:01:13,320 Speaker 1: on your back. I did a couple, I did five, 25 00:01:13,400 --> 00:01:17,000 Speaker 1: I did Charlemagne, I did Lenny As, I did Ross, 26 00:01:17,200 --> 00:01:20,880 Speaker 1: I did g Z and I did Wex, who was 27 00:01:20,880 --> 00:01:23,280 Speaker 1: the head of the addas at the time. For people 28 00:01:23,280 --> 00:01:25,000 Speaker 1: who don't know who you are, kind of give us 29 00:01:25,000 --> 00:01:27,399 Speaker 1: a breakdown. Who is Hovane? What do you do? I'm 30 00:01:27,440 --> 00:01:31,040 Speaker 1: a talent manager and I'm a music executive. I'm a 31 00:01:31,120 --> 00:01:34,240 Speaker 1: doc connector as much as you are a connector. Yeah, 32 00:01:34,319 --> 00:01:36,000 Speaker 1: Like a lot of times, like I have a relationships 33 00:01:36,000 --> 00:01:38,200 Speaker 1: that I have respectable relationships with people. Somebody might call 34 00:01:38,240 --> 00:01:40,000 Speaker 1: me like, hey you know this person, Well, hey do 35 00:01:40,040 --> 00:01:42,480 Speaker 1: you know somebody at Nike? Could you put me together? 36 00:01:42,720 --> 00:01:44,199 Speaker 1: Or do you know this person? Do you know somebody 37 00:01:44,240 --> 00:01:47,240 Speaker 1: in Mercedes? And I just facilitated and I just put 38 00:01:47,480 --> 00:01:51,400 Speaker 1: put the two parties together. What is some of your 39 00:01:51,680 --> 00:01:54,000 Speaker 1: talent roster that you work with on a regular basis. 40 00:01:54,040 --> 00:01:57,120 Speaker 1: Obviously you work with Cinematic and Johnny Shipe. Cinematic Johnny Shapes, 41 00:01:57,160 --> 00:01:59,520 Speaker 1: that's the home, you know. I'm the president of Cinematic 42 00:01:59,760 --> 00:02:03,400 Speaker 1: Man Company. We have Paris Bryant, who's in the house 43 00:02:03,480 --> 00:02:07,680 Speaker 1: right now. We have uh well, I have Styles P. 44 00:02:08,520 --> 00:02:15,520 Speaker 1: I have Lloyd Banks, Spinning Bands, Ship, KB, Mike, a 45 00:02:15,520 --> 00:02:21,640 Speaker 1: bunch of artists like hell local Ship. We was managing 46 00:02:21,639 --> 00:02:24,880 Speaker 1: Tea paying for a little while Joey Badass was with 47 00:02:25,040 --> 00:02:28,120 Speaker 1: us for a minute. I had wal A for a 48 00:02:28,320 --> 00:02:31,400 Speaker 1: second bust. The ROMs just get to a point where 49 00:02:31,520 --> 00:02:34,840 Speaker 1: you can be managing too many artists at once. No, 50 00:02:35,040 --> 00:02:37,079 Speaker 1: because it's the team, you know what I'm saying. It's 51 00:02:37,120 --> 00:02:39,560 Speaker 1: not like it's not like you're the soul. Yeah, it's 52 00:02:39,560 --> 00:02:41,080 Speaker 1: not like I'm the soul, you know what I'm saying. 53 00:02:41,120 --> 00:02:44,519 Speaker 1: So like, if I delegate properly, I have somebody that's 54 00:02:44,560 --> 00:02:45,799 Speaker 1: going to be in place with them, and all I 55 00:02:45,840 --> 00:02:47,560 Speaker 1: gotta do is make the call or whatever. You know 56 00:02:47,600 --> 00:02:49,480 Speaker 1: what I'm saying. It's never I don't think it's too many, 57 00:02:49,720 --> 00:02:52,040 Speaker 1: too many people, because I feel like sometimes you'll see 58 00:02:52,080 --> 00:02:55,240 Speaker 1: like somebody like they have like six artists a manager. 59 00:02:55,520 --> 00:02:57,600 Speaker 1: They're like, but they were like handling a lot of 60 00:02:57,600 --> 00:02:59,880 Speaker 1: it on their own. Yeah, that's that's almost impossible. It's 61 00:02:59,880 --> 00:03:01,320 Speaker 1: not enough time to day if you want to give 62 00:03:01,360 --> 00:03:04,960 Speaker 1: people the proper, proper attention they deserve. You got to 63 00:03:04,960 --> 00:03:07,200 Speaker 1: have a team. So I'm lucky and blessed that I 64 00:03:07,240 --> 00:03:08,800 Speaker 1: have a team of great people that work with me 65 00:03:08,880 --> 00:03:13,040 Speaker 1: one hundred percent. Man, how did you initially kind of 66 00:03:13,080 --> 00:03:15,400 Speaker 1: get your foot into the music game, like takes to 67 00:03:15,440 --> 00:03:18,120 Speaker 1: the beginning of your career. Ship At the beginning, I 68 00:03:18,240 --> 00:03:20,720 Speaker 1: just have one artist, like you know, it was my homeboy. 69 00:03:20,800 --> 00:03:24,239 Speaker 1: He was rapping, and it kind of like the situation 70 00:03:24,600 --> 00:03:26,800 Speaker 1: called for a manager, and it was just like, all right, cool, 71 00:03:26,800 --> 00:03:29,040 Speaker 1: you're the manager. So from now that was like the 72 00:03:29,080 --> 00:03:31,280 Speaker 1: origin of you just getting involved in the industry. Period 73 00:03:32,480 --> 00:03:35,200 Speaker 1: start we started BSB, Yeah, we started in music shit together. 74 00:03:35,560 --> 00:03:38,800 Speaker 1: I feel like managing artists is like kind of like 75 00:03:38,840 --> 00:03:40,960 Speaker 1: a blanket statement a lot of people make in terms 76 00:03:41,000 --> 00:03:42,680 Speaker 1: of like yeah, I managed an artist, or I do 77 00:03:42,760 --> 00:03:44,680 Speaker 1: A and R shit or okay, give me kind of 78 00:03:44,720 --> 00:03:48,640 Speaker 1: like if you're an artist manager, what are your tasks? Like? 79 00:03:48,680 --> 00:03:51,440 Speaker 1: What is like define that for me? You have to 80 00:03:51,480 --> 00:03:53,720 Speaker 1: you have to enhance the situation whatever they have going on. 81 00:03:53,880 --> 00:03:55,280 Speaker 1: Like so a lot of times people come up to 82 00:03:55,280 --> 00:03:57,400 Speaker 1: you and be like, hey, I need management. I'm like, 83 00:03:57,560 --> 00:03:59,960 Speaker 1: you don't really have anything too many yet you know 84 00:04:00,000 --> 00:04:02,800 Speaker 1: what I'm saying, there's no demand, there's no deals to make, 85 00:04:02,840 --> 00:04:06,480 Speaker 1: there's no interest, there's no revenue that need to be 86 00:04:06,480 --> 00:04:08,600 Speaker 1: brought in, So you don't need a manager, And I'd 87 00:04:08,640 --> 00:04:11,720 Speaker 1: probably assess their situation and tell them what they do need. 88 00:04:12,120 --> 00:04:13,840 Speaker 1: What I'm saying, a lot of people don't need management 89 00:04:13,880 --> 00:04:16,920 Speaker 1: to get to a point where it's something to manage. 90 00:04:16,520 --> 00:04:22,440 Speaker 1: So essentially, you're just putting gasoline on whatever fires already. Yeah, 91 00:04:22,480 --> 00:04:26,960 Speaker 1: and you're using your leverage and your relationships to ticket 92 00:04:27,040 --> 00:04:28,720 Speaker 1: to another level. Like if you come to me and 93 00:04:28,839 --> 00:04:31,400 Speaker 1: you're seven, my job is to make you a tend 94 00:04:31,480 --> 00:04:34,360 Speaker 1: you know what I'm saying, maximize and build your talents 95 00:04:34,360 --> 00:04:37,000 Speaker 1: and give you my tutelage and show you the way 96 00:04:37,320 --> 00:04:40,320 Speaker 1: to be the best artist you could possibly be. A 97 00:04:40,400 --> 00:04:43,120 Speaker 1: manager is like a bridge to your to the other 98 00:04:43,160 --> 00:04:45,720 Speaker 1: side of your potential, you know what I'm saying. So 99 00:04:45,800 --> 00:04:48,600 Speaker 1: you might be making one hundred thousand a year a month, 100 00:04:49,000 --> 00:04:51,200 Speaker 1: let me show you and do these things so we 101 00:04:51,200 --> 00:04:54,200 Speaker 1: could maximize that, and now we're making five hundred thousand 102 00:04:54,200 --> 00:04:56,200 Speaker 1: a month. You know what I'm saying. Give you a 103 00:04:56,240 --> 00:05:00,120 Speaker 1: bunch of strategies and a bunch of disciplinary tools. To 104 00:05:00,160 --> 00:05:02,120 Speaker 1: get to where you need to go. But at the 105 00:05:02,200 --> 00:05:04,159 Speaker 1: end of the day, it's the artists and the talent 106 00:05:04,320 --> 00:05:06,880 Speaker 1: that is the driving the ship. You know what I'm saying. 107 00:05:07,000 --> 00:05:11,000 Speaker 1: I'm just kind of like Siri's gotcha, got you? Is it? 108 00:05:11,120 --> 00:05:13,200 Speaker 1: You know what? It's crazy too because dealing with artists, 109 00:05:13,200 --> 00:05:15,279 Speaker 1: it's not a magic button. People think managers are a 110 00:05:15,279 --> 00:05:17,760 Speaker 1: magic button. Like it's also I think what it is 111 00:05:17,760 --> 00:05:19,520 Speaker 1: is what some people fuck up is they get a 112 00:05:19,560 --> 00:05:22,279 Speaker 1: manager and then they stop doing the work. That's not it. 113 00:05:22,320 --> 00:05:24,640 Speaker 1: That's what I'm saying. The artist is the car. The 114 00:05:24,720 --> 00:05:28,760 Speaker 1: manager is the GPS. The GPS make this road smooth, 115 00:05:29,080 --> 00:05:31,200 Speaker 1: lead you to the right way, guide you you know 116 00:05:31,240 --> 00:05:33,760 Speaker 1: you're going on track. Now, this is the way we 117 00:05:33,800 --> 00:05:35,320 Speaker 1: need to get to where we need to get to, 118 00:05:35,520 --> 00:05:37,760 Speaker 1: or show you exactly Like some people don't even have 119 00:05:37,800 --> 00:05:39,279 Speaker 1: a plan for this. So so I'm going to show 120 00:05:39,320 --> 00:05:42,080 Speaker 1: you where you and your talent can get you to 121 00:05:42,480 --> 00:05:43,800 Speaker 1: and this is the way we need to do it. 122 00:05:43,839 --> 00:05:47,600 Speaker 1: To get to this part, you almost want an artist 123 00:05:47,640 --> 00:05:51,560 Speaker 1: who kind of self manages as well, if that makes sense, 124 00:05:52,520 --> 00:05:54,680 Speaker 1: because something man I mean, like I've seen it where 125 00:05:54,680 --> 00:05:58,400 Speaker 1: there's like people who they really need their handheld through 126 00:05:58,440 --> 00:06:01,280 Speaker 1: every little step of the way, and every artist is different. 127 00:06:01,320 --> 00:06:03,800 Speaker 1: Some people need a little more handhelding than others. Some 128 00:06:03,839 --> 00:06:06,880 Speaker 1: people are totally so sufficient, and some artists are like, 129 00:06:08,680 --> 00:06:11,760 Speaker 1: you know, they need the call in the morning. You'll 130 00:06:11,760 --> 00:06:13,600 Speaker 1: get up. You know you have a thing today, you know, 131 00:06:13,680 --> 00:06:17,040 Speaker 1: your flight his itinerary. Some people I could just shoot 132 00:06:17,040 --> 00:06:18,800 Speaker 1: a text and like yo, I'm on my way there, 133 00:06:18,800 --> 00:06:20,600 Speaker 1: and the artists might be like, oh, man, already you 134 00:06:20,680 --> 00:06:22,480 Speaker 1: know what I'm saying. So yeah, so you just played 135 00:06:22,480 --> 00:06:24,120 Speaker 1: it by I guess you just kind of play it. 136 00:06:24,120 --> 00:06:26,599 Speaker 1: It's ala carte. It's no one managing style that fits 137 00:06:26,600 --> 00:06:32,480 Speaker 1: every artist. That's real. That's that's that's fair for you. 138 00:06:32,600 --> 00:06:34,520 Speaker 1: Like if if someone's watching this, who's like an up 139 00:06:34,520 --> 00:06:37,560 Speaker 1: and coming rapper, up and coming singer, Like, there's so 140 00:06:37,640 --> 00:06:45,280 Speaker 1: many what is that noise? Oh? Is it is? It? 141 00:06:45,320 --> 00:06:47,600 Speaker 1: Is it coming in from that room? Is that that 142 00:06:47,800 --> 00:06:53,600 Speaker 1: UFC fight? Is that what that is? Yeah? In UFC 143 00:06:53,800 --> 00:06:55,760 Speaker 1: on YouTube? I'm like, what the fuck is going on? 144 00:06:55,960 --> 00:06:59,400 Speaker 1: I'm like sports that have been playing in my ear na, 145 00:06:59,480 --> 00:07:01,880 Speaker 1: But just into terms of like, you know, the music 146 00:07:01,920 --> 00:07:06,360 Speaker 1: industry is always changing. You know, we always hear about 147 00:07:06,400 --> 00:07:11,000 Speaker 1: like I was just saying like south By Southwest is 148 00:07:11,080 --> 00:07:12,640 Speaker 1: next week, and I'm like, man, you know how many 149 00:07:12,720 --> 00:07:14,880 Speaker 1: young up and coming artists about to get taken advantage 150 00:07:14,880 --> 00:07:18,160 Speaker 1: of next week? Southwest used to be a jungle. They're 151 00:07:18,200 --> 00:07:20,520 Speaker 1: going to drop a bag on some shitty stage that 152 00:07:20,640 --> 00:07:22,800 Speaker 1: ain't gonna do nothing for them. But in terms of 153 00:07:22,840 --> 00:07:26,600 Speaker 1: like the things that you see artists making mistakes with, 154 00:07:26,760 --> 00:07:31,360 Speaker 1: maybe like financially because nowadays you can't buy your way 155 00:07:31,440 --> 00:07:35,640 Speaker 1: onto playlists. You can buy streams. That shit is not sustainable, 156 00:07:35,640 --> 00:07:38,440 Speaker 1: though you can fake the funk that's not sustainable. You 157 00:07:38,960 --> 00:07:40,840 Speaker 1: can do all these things, right, So, like you buy 158 00:07:40,880 --> 00:07:43,600 Speaker 1: streams and then you have to actually go out on 159 00:07:43,640 --> 00:07:45,560 Speaker 1: the road and go on a tour and you can't 160 00:07:45,560 --> 00:07:48,160 Speaker 1: sell no tickets, so it doesn't equate. All right, you 161 00:07:48,200 --> 00:07:51,440 Speaker 1: got seven million monthly listeners, but you can't feel the 162 00:07:51,720 --> 00:07:55,080 Speaker 1: fill of five hundred cap rooms right, Like you can 163 00:07:55,120 --> 00:07:57,760 Speaker 1: fake it, but eventually the proof is in the putting 164 00:07:58,000 --> 00:08:00,320 Speaker 1: on the back end. Are you guys able to see 165 00:08:00,320 --> 00:08:05,000 Speaker 1: if someone's full of ship with their streams? You know? 166 00:08:05,600 --> 00:08:07,520 Speaker 1: So let's say you guys are interested. Have you ever 167 00:08:07,520 --> 00:08:09,960 Speaker 1: been interested in an artist and saw their metrics and 168 00:08:10,000 --> 00:08:11,960 Speaker 1: been like, oh, that Okay, the music is dope, but 169 00:08:12,000 --> 00:08:14,000 Speaker 1: then check their numbers and they were for gazy. You 170 00:08:14,080 --> 00:08:17,800 Speaker 1: check the numbers and the eye test doesn't fool. You 171 00:08:17,800 --> 00:08:20,920 Speaker 1: start to look like the comments don't match X. Amount 172 00:08:20,960 --> 00:08:23,440 Speaker 1: of people not talking about this, especially on the YouTube 173 00:08:23,560 --> 00:08:26,680 Speaker 1: is very telling. If you if you got fake YouTube views, 174 00:08:26,760 --> 00:08:29,080 Speaker 1: it's so. And then even if you had a bunch 175 00:08:29,080 --> 00:08:33,160 Speaker 1: of comments, if they're fucking rushing bots or whatever, you're like, like, 176 00:08:33,200 --> 00:08:34,880 Speaker 1: if you really do your homework, it don't just get 177 00:08:34,880 --> 00:08:37,440 Speaker 1: blinded by numbers. You dig a little deep and you 178 00:08:37,520 --> 00:08:39,600 Speaker 1: have some type of comment sense about you. You could 179 00:08:39,600 --> 00:08:42,120 Speaker 1: tell you look, you'd be like, nah, it's not real. 180 00:08:43,679 --> 00:08:45,840 Speaker 1: You know when something feels real, Like you've been in post. 181 00:08:45,880 --> 00:08:48,280 Speaker 1: You've been in this game long enough to know when 182 00:08:48,280 --> 00:08:52,120 Speaker 1: something's sure. You have enough relationships and friends in certain markets, 183 00:08:52,120 --> 00:08:53,960 Speaker 1: like if something going on New York, you're gonna call me, 184 00:08:54,640 --> 00:08:58,480 Speaker 1: is this heating up out here? And like I would 185 00:08:58,520 --> 00:09:00,960 Speaker 1: do that for you in markets right right, right, right right, 186 00:09:01,000 --> 00:09:02,800 Speaker 1: And he'd be like, nah, no, I don't know, I 187 00:09:02,920 --> 00:09:04,840 Speaker 1: never heard it. I'll be seeing that s all the time. Bro. 188 00:09:04,880 --> 00:09:06,720 Speaker 1: Someone was saying, may y'all, I got three million views 189 00:09:06,720 --> 00:09:08,199 Speaker 1: on my video and I'll check it. It It shiit out 190 00:09:08,200 --> 00:09:11,840 Speaker 1: like eleven comments. I'm like bron it's nancy. It just 191 00:09:11,880 --> 00:09:14,120 Speaker 1: put the work in, man, just put the work in. 192 00:09:14,520 --> 00:09:17,200 Speaker 1: But I mean then you have other the other side 193 00:09:17,200 --> 00:09:18,920 Speaker 1: of the coin where you'll hear an artists saying that 194 00:09:18,960 --> 00:09:21,360 Speaker 1: even major labels are beefing up the numbers, are juicing 195 00:09:21,360 --> 00:09:23,760 Speaker 1: the numbers they've been. It's not fact like we didn't 196 00:09:23,760 --> 00:09:26,240 Speaker 1: know record label used to buy copies when it was 197 00:09:26,320 --> 00:09:28,440 Speaker 1: vinyls and CDs back in the day. There's nothing new. 198 00:09:28,520 --> 00:09:30,760 Speaker 1: Is just a digital age is easiest the same thing. Yeah, 199 00:09:30,760 --> 00:09:32,640 Speaker 1: they used to go buy buy our records to try 200 00:09:32,679 --> 00:09:35,320 Speaker 1: to get Look what's his projections, Yo, he's gonna be 201 00:09:35,520 --> 00:09:39,240 Speaker 1: one hundred thousand short of doing number one. Yo, we're 202 00:09:39,280 --> 00:09:41,160 Speaker 1: gonna go buy those. It's gonna be sitting in the 203 00:09:41,160 --> 00:09:43,839 Speaker 1: White House somewhere and we're gonna do this is nothing new. 204 00:09:43,880 --> 00:09:46,640 Speaker 1: This is they've been doing it. Regulate, We've been doing 205 00:09:46,640 --> 00:09:50,200 Speaker 1: this new ship. It's just in a digital format. Now, 206 00:09:50,480 --> 00:09:53,600 Speaker 1: how do you know? I think the biggest thing that 207 00:09:53,679 --> 00:09:55,640 Speaker 1: like it is like a wall that a lot of 208 00:09:55,720 --> 00:09:59,839 Speaker 1: rappers will hit that they maybe don't necessarily understand is 209 00:10:00,080 --> 00:10:02,880 Speaker 1: the playlist shit is the Spotify shit. It's like it 210 00:10:02,920 --> 00:10:06,800 Speaker 1: feels like almost I'm sure for a lot of artists, 211 00:10:06,840 --> 00:10:09,840 Speaker 1: like an impossible task to get on some playlists. I 212 00:10:09,880 --> 00:10:13,120 Speaker 1: think I tell artists all the time, man, don't focus 213 00:10:13,200 --> 00:10:18,360 Speaker 1: on getting the attention of industry people in playlisters. Focus 214 00:10:18,400 --> 00:10:20,280 Speaker 1: on one fan a day. You know what I'm saying. 215 00:10:20,800 --> 00:10:23,319 Speaker 1: You focus on growing your fan base. You might have 216 00:10:23,360 --> 00:10:26,320 Speaker 1: ten fans, cater to them and grow them fans. Don't 217 00:10:26,360 --> 00:10:28,720 Speaker 1: focus on nothing outside of your control because all you're 218 00:10:28,720 --> 00:10:31,400 Speaker 1: gonna end up getting is taken advantage of by people 219 00:10:31,400 --> 00:10:34,319 Speaker 1: who say, I can get you on this playlist. Yeah, 220 00:10:34,320 --> 00:10:36,840 Speaker 1: because if you if you focus on the fans and 221 00:10:36,880 --> 00:10:38,880 Speaker 1: you build I mean that, all that other shit's gonna come. 222 00:10:38,880 --> 00:10:41,040 Speaker 1: It's gonna come. But if you're not, they're gonna see, Oh, 223 00:10:41,200 --> 00:10:43,200 Speaker 1: he got the craziest following. Let me put him on 224 00:10:43,240 --> 00:10:45,040 Speaker 1: this playlist because it's gonna help us, you know what 225 00:10:45,040 --> 00:10:47,040 Speaker 1: I mean. I think that. I think I think Russ 226 00:10:47,120 --> 00:10:50,080 Speaker 1: is somebody who probably initially had that perspective because he 227 00:10:50,240 --> 00:10:53,079 Speaker 1: used to just he always talks about how Jeans I 228 00:10:53,240 --> 00:10:55,199 Speaker 1: used to email all the blogs and they would never 229 00:10:55,200 --> 00:10:57,840 Speaker 1: give no fucking attention. And then once he started just 230 00:10:57,880 --> 00:11:03,559 Speaker 1: focusing on his world. That's it sounds so corny and cliche, 231 00:11:03,559 --> 00:11:05,720 Speaker 1: like I be telling people stuff and like even like 232 00:11:05,760 --> 00:11:08,360 Speaker 1: I teach a college class and I'll be telling people like, yo, 233 00:11:08,480 --> 00:11:11,360 Speaker 1: what you get in? You getting what you put out? 234 00:11:11,040 --> 00:11:13,920 Speaker 1: You get what you put in, Like it's the cliche, 235 00:11:13,920 --> 00:11:17,960 Speaker 1: the truth, it's the truth. Don't focus on people like yo, 236 00:11:17,960 --> 00:11:20,160 Speaker 1: how can I get your attention, big dog? Don't worry 237 00:11:20,160 --> 00:11:23,000 Speaker 1: about me. Get the fans up, and when fans start 238 00:11:23,040 --> 00:11:24,600 Speaker 1: going crazy, I'm going to see it and I'm going 239 00:11:24,679 --> 00:11:27,440 Speaker 1: to come holler at you. Don't focus on getting nobody 240 00:11:27,440 --> 00:11:29,320 Speaker 1: in the music. But people do that because they think 241 00:11:29,520 --> 00:11:31,920 Speaker 1: if I have you, it's going to be easy. No, 242 00:11:32,280 --> 00:11:34,720 Speaker 1: just do the work. Focus on your fan base, making 243 00:11:35,280 --> 00:11:42,160 Speaker 1: organic fans, creating organic fan interactions. Focus on growing your 244 00:11:42,200 --> 00:11:45,560 Speaker 1: merch base, having people train that they have to buy 245 00:11:45,559 --> 00:11:49,600 Speaker 1: stuff from you. Focus on doing shows locally and growing 246 00:11:49,600 --> 00:11:51,880 Speaker 1: your shows and selling hard tickets, training your fan base 247 00:11:51,880 --> 00:11:53,960 Speaker 1: to do that and just grow it. Don't focus on 248 00:11:54,240 --> 00:11:59,160 Speaker 1: getting the attention on music industry person or no playlists, YO. 249 00:12:00,120 --> 00:12:06,360 Speaker 1: Talk about like for you, the transparency between the artists 250 00:12:06,360 --> 00:12:10,240 Speaker 1: and like major record labels and what a major record 251 00:12:10,320 --> 00:12:14,360 Speaker 1: label deal would look like typically has been like as 252 00:12:14,400 --> 00:12:16,480 Speaker 1: high as ever you see like Meek Mill talking about 253 00:12:16,559 --> 00:12:18,760 Speaker 1: or YG talks about it, and me a young boy 254 00:12:18,840 --> 00:12:21,000 Speaker 1: just called it Atlantic Records like for a month straight 255 00:12:21,080 --> 00:12:25,120 Speaker 1: and then did like my thing is like it if 256 00:12:25,160 --> 00:12:28,160 Speaker 1: you're kind of give people like an idea, because I 257 00:12:28,200 --> 00:12:30,079 Speaker 1: don't think a lot of people understand like how an 258 00:12:30,080 --> 00:12:32,679 Speaker 1: advance works. And I think all those artists who get 259 00:12:33,240 --> 00:12:36,319 Speaker 1: it's alone, it's alone. It's a shitty loan. It's alone, 260 00:12:36,880 --> 00:12:40,080 Speaker 1: very shitty. It's because if I, if I finance a 261 00:12:40,080 --> 00:12:42,520 Speaker 1: house for you, right, you are a house. After you 262 00:12:42,559 --> 00:12:45,640 Speaker 1: pay it back, you own the house, right even after 263 00:12:45,640 --> 00:12:48,160 Speaker 1: you that money is recouped. That's the worst. It's the 264 00:12:48,200 --> 00:12:52,400 Speaker 1: worst ship. Yeah, So alone alone is like advance is 265 00:12:52,440 --> 00:12:54,760 Speaker 1: just a loan with like you said, shitty terms. But 266 00:12:55,120 --> 00:12:57,839 Speaker 1: a lot of times these artists are in destitute in 267 00:12:58,120 --> 00:13:01,960 Speaker 1: polished situations, so they go to take anything and sign anything. 268 00:13:02,360 --> 00:13:05,400 Speaker 1: It's not the label's fault, per se. It's a little predatory. 269 00:13:05,400 --> 00:13:08,960 Speaker 1: It's predatory for it's predatory. But that's why you're supposed 270 00:13:08,960 --> 00:13:12,800 Speaker 1: to have a good lawyer or a manager. I think 271 00:13:12,920 --> 00:13:15,200 Speaker 1: because I can't. I can't fault nobody for falling for 272 00:13:15,280 --> 00:13:18,760 Speaker 1: anything you signed. You sign it. This layers between when megan, 273 00:13:19,080 --> 00:13:21,880 Speaker 1: like the whole Megan thing with Carl Crawford's going, I'm like, Yo, 274 00:13:21,920 --> 00:13:25,720 Speaker 1: you signed and you're supposed to have management and you're 275 00:13:25,720 --> 00:13:28,520 Speaker 1: supposed to have a lawyer who looks out for that. 276 00:13:28,800 --> 00:13:31,800 Speaker 1: If you failed those two things, you got to say, 277 00:13:31,960 --> 00:13:34,040 Speaker 1: you know what, I hired the wrong team and I 278 00:13:34,080 --> 00:13:36,440 Speaker 1: signed the wrong deal. It was my fault is the 279 00:13:36,520 --> 00:13:38,440 Speaker 1: label was gonna do what the label's gonna do. They've 280 00:13:38,440 --> 00:13:40,960 Speaker 1: been doing this. It's not nothing new. You getting tricked 281 00:13:41,000 --> 00:13:44,079 Speaker 1: by antics that they did since the start of music. 282 00:13:44,400 --> 00:13:48,680 Speaker 1: People was complaining about deals and contracts in the nineteen forties. Yeah, 283 00:13:48,800 --> 00:13:52,160 Speaker 1: so it's like, you see this, but you decide to 284 00:13:52,320 --> 00:13:54,240 Speaker 1: forego that or you don't have the right people to 285 00:13:54,280 --> 00:13:57,240 Speaker 1: explain it to you. And you signed that deal, and 286 00:13:57,360 --> 00:13:59,360 Speaker 1: if it's fucked up, you have to be a man 287 00:13:59,440 --> 00:14:03,760 Speaker 1: or a woman's Yo, my team that I hired or 288 00:14:03,880 --> 00:14:06,640 Speaker 1: my team that was given to me that I didn't investigate, 289 00:14:07,720 --> 00:14:10,439 Speaker 1: allowed me to sign this and fucked It's fucked up 290 00:14:10,840 --> 00:14:13,679 Speaker 1: and I wanted to change. But don't say, yo, they 291 00:14:13,720 --> 00:14:15,840 Speaker 1: took advantage of me. They gave you something that they 292 00:14:15,880 --> 00:14:20,280 Speaker 1: would give anybody, and they also, I mean you took 293 00:14:20,280 --> 00:14:22,240 Speaker 1: the you took the back. Like my thing is that. 294 00:14:22,800 --> 00:14:25,160 Speaker 1: That's what I'm saying. Like, you know what when you 295 00:14:25,280 --> 00:14:26,920 Speaker 1: was fucked up and you had one hundred dollars in 296 00:14:26,960 --> 00:14:28,280 Speaker 1: your pocket and they told he was gonna give you 297 00:14:28,280 --> 00:14:30,960 Speaker 1: advance of seven hundred thousand, you was like, give it 298 00:14:31,000 --> 00:14:32,960 Speaker 1: to me. I'm gonna sign it. You know what I'm saying. 299 00:14:32,960 --> 00:14:34,800 Speaker 1: It's like people figure out the rest later. It's like 300 00:14:34,800 --> 00:14:37,480 Speaker 1: people who have a bad attitude at a store. But like, Yo, 301 00:14:37,760 --> 00:14:39,920 Speaker 1: when you were actu your job interview, I'm pretty sure 302 00:14:39,960 --> 00:14:41,960 Speaker 1: you weren't like this. You're really happy to That's like 303 00:14:42,920 --> 00:14:45,520 Speaker 1: like like the ship meet Milby saying, I'm like, yo, Meek, 304 00:14:45,560 --> 00:14:48,240 Speaker 1: every time you turn into an album, you know your 305 00:14:48,280 --> 00:14:51,880 Speaker 1: advances in the seven figures. So it's like, you know 306 00:14:51,920 --> 00:14:53,920 Speaker 1: what it is like, I don't know what a Meek 307 00:14:53,960 --> 00:14:56,480 Speaker 1: Meal album is worked nowadays from the labels perspective's at 308 00:14:56,520 --> 00:14:59,880 Speaker 1: least he's at least getting at least two to five 309 00:15:00,120 --> 00:15:03,480 Speaker 1: million every time. No, I love Meek, but like I 310 00:15:03,520 --> 00:15:07,200 Speaker 1: also think though you can outperform your contract, I definitely 311 00:15:07,200 --> 00:15:10,320 Speaker 1: feel like so if you outperform your contract, they like 312 00:15:10,360 --> 00:15:12,400 Speaker 1: there should be some sort of clause where I believe 313 00:15:12,440 --> 00:15:16,080 Speaker 1: there should be almost like almost like sports. I believe 314 00:15:16,120 --> 00:15:18,280 Speaker 1: the contract ain't up yet, but we need to renegotiate. 315 00:15:18,360 --> 00:15:20,640 Speaker 1: Let's let's keep it fair, Kyler Murray right now, Yeah, 316 00:15:20,680 --> 00:15:22,840 Speaker 1: let's Kyler Murray. Let's let's keep it feel because some 317 00:15:22,880 --> 00:15:25,080 Speaker 1: of these artists, they sign these deals where they're when 318 00:15:25,080 --> 00:15:27,760 Speaker 1: they're young, when they're unknown, the unknown, they're in a 319 00:15:27,800 --> 00:15:30,880 Speaker 1: fucking situation, give me the bag, and then, like we said, 320 00:15:30,920 --> 00:15:34,520 Speaker 1: it's predatory of the label, they might make this label 321 00:15:34,640 --> 00:15:37,040 Speaker 1: hundreds of millions of dollars. Y'all can say, you know what, 322 00:15:38,160 --> 00:15:41,800 Speaker 1: we gotta switch this up. Let's send justice, let's be fair. 323 00:15:41,880 --> 00:15:44,760 Speaker 1: But there's nobody to hold the music people accountable for that. 324 00:15:44,880 --> 00:15:47,080 Speaker 1: Like it's just yeah, there's a very few people who 325 00:15:47,080 --> 00:15:48,400 Speaker 1: do that kind of shit. I feel like Shipes is 326 00:15:48,400 --> 00:15:50,400 Speaker 1: the kind of guy that Shipes is, like, Yo, you 327 00:15:50,440 --> 00:15:52,760 Speaker 1: know what, we need to fix this up. You know 328 00:15:52,800 --> 00:15:55,320 Speaker 1: what I'm saying, I'm very artist friendly. Let's let's fix 329 00:15:55,360 --> 00:15:57,120 Speaker 1: this deal up. You know what I'm saying. No, in 330 00:15:57,200 --> 00:16:00,280 Speaker 1: terms of like you want people to stay with you too, yeah, 331 00:16:00,520 --> 00:16:01,600 Speaker 1: and you want to be you just want to be 332 00:16:01,640 --> 00:16:03,960 Speaker 1: a good human being, a fair person. Like yo, listen, 333 00:16:03,960 --> 00:16:06,080 Speaker 1: I'm all for getting money. I love getting money. Getting 334 00:16:06,200 --> 00:16:08,360 Speaker 1: money it gives you freedom to do the things you 335 00:16:08,400 --> 00:16:10,120 Speaker 1: need to do. But you don't want to take nothing 336 00:16:10,120 --> 00:16:12,040 Speaker 1: from nobody else out of somebody else pocket, you know 337 00:16:12,040 --> 00:16:14,800 Speaker 1: what I'm saying. Let that person get what they're earned 338 00:16:14,840 --> 00:16:18,880 Speaker 1: and what's fit to them as all as well. Who's 339 00:16:18,960 --> 00:16:22,760 Speaker 1: been for you? Like you know, I think during the 340 00:16:22,800 --> 00:16:26,120 Speaker 1: pandemic there's been like some m VPS man on the 341 00:16:26,160 --> 00:16:28,400 Speaker 1: rapper side who's kind of been your pandemic m v 342 00:16:28,480 --> 00:16:33,440 Speaker 1: P ship, m v P man. I don't know, I 343 00:16:33,440 --> 00:16:36,320 Speaker 1: don't know. There's been a couple of m vps. The 344 00:16:36,600 --> 00:16:38,880 Speaker 1: hands down m v P of the pandemic has been 345 00:16:39,080 --> 00:16:43,560 Speaker 1: versus versus D Nice and versus D Nice. Early on, 346 00:16:43,640 --> 00:16:48,520 Speaker 1: for sure he had it, but the verses until the 347 00:16:48,560 --> 00:16:55,600 Speaker 1: feats all feats, the alleged feats. He was probably him 348 00:16:55,680 --> 00:16:59,400 Speaker 1: to re Lanes, was it? I just mean in terms 349 00:16:59,440 --> 00:17:01,920 Speaker 1: of like, uh, I think, I don't know. I look 350 00:17:01,960 --> 00:17:06,600 Speaker 1: at guys like I think Freddy's up there, Conways up there, Oh, 351 00:17:06,640 --> 00:17:08,520 Speaker 1: I mean Conway is gonna do what I just mean? 352 00:17:08,560 --> 00:17:11,840 Speaker 1: Like yo, Like, yeah, I just feel like like output 353 00:17:11,840 --> 00:17:16,119 Speaker 1: as artists. I don't know, man, it wasn't nobody that 354 00:17:16,200 --> 00:17:18,800 Speaker 1: really sees the moment that grabbed it like that put 355 00:17:18,880 --> 00:17:22,240 Speaker 1: a feeling or uh like when we look back little 356 00:17:22,280 --> 00:17:25,560 Speaker 1: Baby maybe yeah, little Baby was high before. I feel 357 00:17:25,560 --> 00:17:27,679 Speaker 1: like it just went to another level. He was high before. 358 00:17:27,840 --> 00:17:30,840 Speaker 1: He's gonna bet after a Little Baby's special. I'm just saying, 359 00:17:30,920 --> 00:17:33,159 Speaker 1: like it's nobody that ten years from now, we're going 360 00:17:33,200 --> 00:17:35,000 Speaker 1: to look back and like, Yo, this is the sound 361 00:17:35,400 --> 00:17:37,760 Speaker 1: of those two years with Maybe Kendrick could drop an 362 00:17:37,680 --> 00:17:39,760 Speaker 1: album and it embodies I think. I feel like I 363 00:17:39,760 --> 00:17:41,680 Speaker 1: feel like we're past it. I feel like it has it. 364 00:17:41,960 --> 00:17:43,919 Speaker 1: They dropped that they dropped the mask man day in 365 00:17:44,040 --> 00:17:46,800 Speaker 1: LA I said, all right, find it is it is 366 00:17:46,800 --> 00:17:48,679 Speaker 1: it mandated in New York State. He just dropped it 367 00:17:48,720 --> 00:17:51,240 Speaker 1: on the seventh. Are you are you still a Knicks 368 00:17:51,240 --> 00:17:54,480 Speaker 1: fan or you a net fan? Baby? You dreamp. I've 369 00:17:54,480 --> 00:17:56,600 Speaker 1: been to Brooklyn. That's fan for since they came to 370 00:17:56,680 --> 00:17:58,879 Speaker 1: the day they came to Brooklyn, the day are you 371 00:17:58,920 --> 00:18:00,760 Speaker 1: sure it was? The day went to their first game. 372 00:18:00,960 --> 00:18:03,200 Speaker 1: Was at that first game. Shout to Adidas, shout to 373 00:18:03,600 --> 00:18:06,880 Speaker 1: John Wexler. Was at the first game and the Adidas 374 00:18:06,920 --> 00:18:12,239 Speaker 1: Sweet So first day Natecine to Brooklyn, I'm rocking with him. 375 00:18:12,640 --> 00:18:15,840 Speaker 1: I'm from I'm from Brooklyn before from New York. What's 376 00:18:15,920 --> 00:18:20,800 Speaker 1: up with everyone who was on BSB? Do you want 377 00:18:20,800 --> 00:18:25,800 Speaker 1: to talk to anybody? Lido? That's the crow I love. Man. 378 00:18:26,400 --> 00:18:28,840 Speaker 1: He just just started doing music again. Yeah, what the fuck? 379 00:18:28,880 --> 00:18:31,920 Speaker 1: He let Haddo had some momentum leaders running around. Man, 380 00:18:32,000 --> 00:18:35,680 Speaker 1: little had to get get hisself together. He got himself together. 381 00:18:35,760 --> 00:18:38,000 Speaker 1: Now he's back at it. He kind of fell out 382 00:18:38,040 --> 00:18:39,960 Speaker 1: of love for music. You know, that makes sense. He 383 00:18:40,040 --> 00:18:43,320 Speaker 1: was was like, Yo, I'm good. He I don't want 384 00:18:43,320 --> 00:18:46,320 Speaker 1: to talk about his money, but he good place. So 385 00:18:46,359 --> 00:18:47,760 Speaker 1: it's like, you know what I'm saying. He got in 386 00:18:47,760 --> 00:18:49,919 Speaker 1: a good place and he's like, man music, but now 387 00:18:49,960 --> 00:18:52,600 Speaker 1: he kind of would you would you manage Leado again? 388 00:18:53,320 --> 00:18:57,040 Speaker 1: I that's that's like whenever whenever he ready, you had 389 00:18:57,040 --> 00:18:59,760 Speaker 1: that Lado. Whenever you're ready, it's good to go whenever 390 00:18:59,800 --> 00:19:02,320 Speaker 1: he It's a certain people that like, you know, yo, 391 00:19:02,400 --> 00:19:04,240 Speaker 1: we got to take a break in the interview real quick. 392 00:19:04,280 --> 00:19:06,840 Speaker 1: Tell you about our folks at my bookie. Man, this 393 00:19:06,880 --> 00:19:09,080 Speaker 1: is my favorite time of the year to gamble. I 394 00:19:09,320 --> 00:19:12,560 Speaker 1: love gambling on sports, and if you've been thinking about 395 00:19:12,960 --> 00:19:15,680 Speaker 1: putting your toe into the pool, come and join me 396 00:19:15,840 --> 00:19:18,040 Speaker 1: at my bookie. Okay, right now, we're doing a promotion, 397 00:19:18,119 --> 00:19:20,280 Speaker 1: and my bookie is crazy. When you sign up for 398 00:19:20,320 --> 00:19:22,920 Speaker 1: a new account and you make your first deposit, they 399 00:19:22,920 --> 00:19:26,399 Speaker 1: will match that deposit up to one thousand dollars. It 400 00:19:26,520 --> 00:19:29,560 Speaker 1: is March madness. The NCAA tournament is here, the brackets 401 00:19:29,560 --> 00:19:31,960 Speaker 1: is getting filled out. What I need y'all to do 402 00:19:32,119 --> 00:19:35,159 Speaker 1: also is go on to my bookie when you sign up. 403 00:19:35,200 --> 00:19:38,200 Speaker 1: They got there. My bracket promotion going on. It's pretty crazy. 404 00:19:38,240 --> 00:19:41,560 Speaker 1: So essentially, you sign up for my bracket. First price, 405 00:19:42,040 --> 00:19:46,840 Speaker 1: grand prize winner gets a bitcoin, a whole bitcoin. Second 406 00:19:46,880 --> 00:19:49,480 Speaker 1: place get some crazy ass NFT that's worth a shit 407 00:19:49,560 --> 00:19:52,520 Speaker 1: ton of money. I don't know shit about NFTs. Third 408 00:19:52,520 --> 00:19:55,159 Speaker 1: place one hundred thousand dollars in cash in prizes. So 409 00:19:55,240 --> 00:19:57,280 Speaker 1: what are you doing? Go to my bookie right now, man, 410 00:19:57,320 --> 00:19:58,840 Speaker 1: get in on some of this March madness, some of 411 00:19:58,880 --> 00:20:01,080 Speaker 1: this NBA action. I wonder what the odds were on 412 00:20:01,080 --> 00:20:05,359 Speaker 1: Tom Brady coming back from retirement. Sheesh. My bookie dot 413 00:20:05,400 --> 00:20:09,359 Speaker 1: ag use that promo code bootleg b O O T 414 00:20:09,640 --> 00:20:12,639 Speaker 1: L e g. One word when you sign up, and 415 00:20:12,720 --> 00:20:15,320 Speaker 1: your first deposit will be matched up to one thousand 416 00:20:15,320 --> 00:20:17,439 Speaker 1: dollars in free money. Let's get back to the interview 417 00:20:17,720 --> 00:20:21,600 Speaker 1: for young managers watching this who maybe have an undiscovered 418 00:20:21,600 --> 00:20:24,680 Speaker 1: talent that they're trying to break, like whoever it might be, 419 00:20:25,080 --> 00:20:26,800 Speaker 1: whatever city it might be, and what would be advice 420 00:20:26,840 --> 00:20:30,320 Speaker 1: you'd give them? Formulate a team. That's one, Like, you 421 00:20:30,400 --> 00:20:34,440 Speaker 1: need a team. You need a social media person, social media, 422 00:20:34,520 --> 00:20:37,560 Speaker 1: digital marketing. You need a cameraman, you need a producer, 423 00:20:37,840 --> 00:20:40,200 Speaker 1: you need an engineer, you need a PR person. The 424 00:20:40,280 --> 00:20:42,160 Speaker 1: PR person can come a little bit later on, when 425 00:20:42,200 --> 00:20:44,399 Speaker 1: it is when you need it. Formulate a team and 426 00:20:44,440 --> 00:20:46,800 Speaker 1: start building. Create a plan and stick to it. Don't 427 00:20:46,800 --> 00:20:49,720 Speaker 1: have no plan. B's believe in God, keep it fair, 428 00:20:50,160 --> 00:20:54,119 Speaker 1: keep it ethical, and work. Don't take everything on by yourself. No, no, 429 00:20:54,240 --> 00:20:57,440 Speaker 1: it's impossible. Yeah, it's impossible. You have a team. You 430 00:20:57,480 --> 00:21:00,720 Speaker 1: know what I'm saying people when PR come, because you 431 00:21:00,720 --> 00:21:02,479 Speaker 1: know a lot of times I think I see artists 432 00:21:02,480 --> 00:21:05,200 Speaker 1: do the PR thing too soon. As needed, I would say, 433 00:21:05,200 --> 00:21:09,200 Speaker 1: as needed, just like cooking. You know, you know at 434 00:21:09,680 --> 00:21:12,400 Speaker 1: what they say to taste, to taste when when needed, 435 00:21:12,640 --> 00:21:14,880 Speaker 1: When when you get to the point where your faces 436 00:21:14,920 --> 00:21:16,360 Speaker 1: need to be seen in your city and you need 437 00:21:16,400 --> 00:21:17,879 Speaker 1: to be at every party, and you need to be 438 00:21:17,920 --> 00:21:19,440 Speaker 1: in the mix. You need to know the right shit. 439 00:21:19,480 --> 00:21:21,800 Speaker 1: Then you get a pr when people are calling actioning 440 00:21:21,840 --> 00:21:23,440 Speaker 1: for interviews for you and shit like that, then you 441 00:21:23,480 --> 00:21:25,040 Speaker 1: need a p all. Until then you don't need it. 442 00:21:25,080 --> 00:21:27,120 Speaker 1: But the other things you need. You need a videographer 443 00:21:28,400 --> 00:21:31,240 Speaker 1: trailing you every day, studio sessions, you need an engineer, 444 00:21:31,280 --> 00:21:34,440 Speaker 1: you need a producer, and you need a digital marketer. 445 00:21:34,720 --> 00:21:37,040 Speaker 1: And when after you get to that point, you need 446 00:21:37,080 --> 00:21:40,440 Speaker 1: a playlister. What's a digital marketer? Somebody who like, you know, 447 00:21:40,720 --> 00:21:44,159 Speaker 1: you see these things on these websites, star generation, getting 448 00:21:44,160 --> 00:21:46,879 Speaker 1: you that those looks you see you think these should 449 00:21:46,840 --> 00:21:50,080 Speaker 1: just happen organically, like, of course not. Yeah, So there's 450 00:21:50,080 --> 00:21:52,680 Speaker 1: somebody who has a relationship with these people. They're kind 451 00:21:52,680 --> 00:21:54,879 Speaker 1: of like somebody who used to work radio records at 452 00:21:54,960 --> 00:21:58,199 Speaker 1: radio that relationship across the country with the DJs. What 453 00:21:58,320 --> 00:22:01,520 Speaker 1: is a playlister playlist somebody who you don't playlist. You 454 00:22:01,560 --> 00:22:03,920 Speaker 1: know what I'm saying that use a curated playlist as well, 455 00:22:04,200 --> 00:22:06,520 Speaker 1: because use your curated playlists are very important. They're kind 456 00:22:06,520 --> 00:22:11,639 Speaker 1: of like a all these things cost money everything, so 457 00:22:11,880 --> 00:22:14,359 Speaker 1: save your money. What is that a dollar? Like like 458 00:22:14,440 --> 00:22:16,879 Speaker 1: you know, let's say, what's the minimum dollar amount somebody 459 00:22:16,920 --> 00:22:19,000 Speaker 1: should like try to save up before they really start 460 00:22:19,040 --> 00:22:21,440 Speaker 1: trying to build that ship out, because that's those aren't 461 00:22:21,480 --> 00:22:24,200 Speaker 1: cheap things to put together. I mean you gotta maybe 462 00:22:24,200 --> 00:22:27,680 Speaker 1: you might be able to get a free videographer starting 463 00:22:27,720 --> 00:22:30,359 Speaker 1: out that believes in you, just same with your engineers, 464 00:22:30,359 --> 00:22:33,560 Speaker 1: same with the producer. They all believe in playlisting and 465 00:22:33,600 --> 00:22:36,840 Speaker 1: the digital marketing word. So what's that dollar amount? You 466 00:22:36,880 --> 00:22:40,359 Speaker 1: think minimum A good digital guy is gonna be at 467 00:22:40,440 --> 00:22:46,200 Speaker 1: least at least Fitteen one hundred twenty five hundred campaign. 468 00:22:46,880 --> 00:22:49,119 Speaker 1: Then you're gonna need money to actually give that person 469 00:22:49,760 --> 00:22:52,600 Speaker 1: to run the campaigns. We're gonna get incentive, we're gonna 470 00:22:52,600 --> 00:22:54,960 Speaker 1: do it. We're gonna see these videos out and we're 471 00:22:55,000 --> 00:22:58,119 Speaker 1: gonna do this content and it's gonna cost x amount. 472 00:22:58,160 --> 00:23:01,879 Speaker 1: We're gonna buy this amount of Uh you know what 473 00:23:01,880 --> 00:23:04,639 Speaker 1: I'm saying. So you need actual money to give that person, 474 00:23:04,680 --> 00:23:08,159 Speaker 1: well the digital market handle your YouTube ads? Yes, okay, 475 00:23:08,240 --> 00:23:11,600 Speaker 1: good one, which is important? TRUEVI you true you? What's 476 00:23:11,600 --> 00:23:14,200 Speaker 1: true of you? True view is like the It's like 477 00:23:14,240 --> 00:23:18,119 Speaker 1: when you see, say a Snoop Dogg video come on, 478 00:23:18,440 --> 00:23:22,199 Speaker 1: and after it, right into it, a YG or somebody 479 00:23:22,320 --> 00:23:25,199 Speaker 1: video come on like something that's very similar algorithms. You 480 00:23:25,240 --> 00:23:27,600 Speaker 1: want to piggyback off that algorithm. You know what I'm saying. 481 00:23:27,640 --> 00:23:31,199 Speaker 1: So when you see a high performing video video that 482 00:23:31,240 --> 00:23:33,199 Speaker 1: comes right after it, you know what I'm saying. That 483 00:23:33,280 --> 00:23:37,480 Speaker 1: makes sense. So we think about five five bands, say 484 00:23:37,480 --> 00:23:38,680 Speaker 1: I want to drop a single. If you want to 485 00:23:38,720 --> 00:23:41,240 Speaker 1: drop a single, you drop a project single. A single. 486 00:23:41,520 --> 00:23:45,560 Speaker 1: I said, you should have ten thousand dollars. Ten thousand dollars, 487 00:23:45,680 --> 00:23:49,760 Speaker 1: and that's low low, and make sure your singles mix 488 00:23:49,840 --> 00:23:52,399 Speaker 1: it mastered. Make sure you got money to shoot a 489 00:23:52,480 --> 00:23:54,600 Speaker 1: decent video. You get a decent video shot for cheap. 490 00:23:54,640 --> 00:23:57,359 Speaker 1: You don't got to get a decent video shot for cheap. 491 00:23:59,119 --> 00:24:00,919 Speaker 1: Then you need somebody who's going to work it at 492 00:24:00,920 --> 00:24:03,960 Speaker 1: the playlist level, you know what I'm saying. Somebody who's 493 00:24:03,960 --> 00:24:07,440 Speaker 1: going to service it. But there it is. And then 494 00:24:07,600 --> 00:24:09,640 Speaker 1: another person on the team. When you really you see 495 00:24:09,640 --> 00:24:12,240 Speaker 1: how your team gets so big, then why this person 496 00:24:12,280 --> 00:24:14,600 Speaker 1: got all these people? You need somebody who is gonna 497 00:24:14,600 --> 00:24:17,240 Speaker 1: pitt your shit For Saints, to the movies and TVs. 498 00:24:17,280 --> 00:24:19,879 Speaker 1: That's a that's a bag as well a sink person. 499 00:24:20,480 --> 00:24:23,000 Speaker 1: The sink thing is uh sing because they because they 500 00:24:23,040 --> 00:24:24,840 Speaker 1: work off of commission, a lot of them. So it's 501 00:24:24,880 --> 00:24:26,320 Speaker 1: like if they don't get you nothing, If you don't 502 00:24:26,359 --> 00:24:28,520 Speaker 1: get you know, you're playing nothing. But so so these 503 00:24:28,520 --> 00:24:31,800 Speaker 1: people you're talking about. If someone's in Wichita, Kansas and 504 00:24:31,840 --> 00:24:33,240 Speaker 1: they don't know any how do they find How do 505 00:24:33,280 --> 00:24:34,680 Speaker 1: you find these people? Nigga? If you know and wich 506 00:24:34,720 --> 00:24:36,640 Speaker 1: It Talk Kansas, you gotta go where these people are. 507 00:24:36,840 --> 00:24:38,600 Speaker 1: You gotta go to New York, gotta go to LA. Yeah, 508 00:24:38,640 --> 00:24:40,879 Speaker 1: that's like any job. If I'm trying to be an actor, 509 00:24:41,359 --> 00:24:42,840 Speaker 1: you gotta get the fuck out of what's a good 510 00:24:42,920 --> 00:24:44,200 Speaker 1: chance that I'm not going to be an actor in 511 00:24:44,240 --> 00:24:45,920 Speaker 1: which it's all I'm gonna have to move to LA 512 00:24:46,200 --> 00:24:47,679 Speaker 1: or New York have to come and get noticed. So 513 00:24:47,720 --> 00:24:49,560 Speaker 1: I mean, you take your crab seriously. You got to 514 00:24:49,600 --> 00:24:52,639 Speaker 1: go where the people are. Are you the type of 515 00:24:52,840 --> 00:24:58,160 Speaker 1: UH manager who will work with an artist based strictly 516 00:24:58,200 --> 00:25:00,719 Speaker 1: on how good the music is in maybe there's no 517 00:25:00,840 --> 00:25:04,199 Speaker 1: numbers behind. I'm not a number chaser, and sometimes you 518 00:25:04,240 --> 00:25:06,119 Speaker 1: got to go with your feeling. It's like baseball, like 519 00:25:06,440 --> 00:25:09,920 Speaker 1: everything is now is like not by the coach, can't 520 00:25:09,920 --> 00:25:13,080 Speaker 1: really call it's all analytic based, analytic based money ball shit. 521 00:25:14,320 --> 00:25:17,080 Speaker 1: That's not how you you feel a star like, you 522 00:25:17,119 --> 00:25:19,240 Speaker 1: get their star quality when you see them, when you 523 00:25:19,280 --> 00:25:21,360 Speaker 1: meet them, you know what I'm saying, watching them interact 524 00:25:21,400 --> 00:25:23,840 Speaker 1: with people, watching them perform, So that can't be just 525 00:25:24,000 --> 00:25:26,359 Speaker 1: dictated by numbers. You know what I'm saying. That's a feeling, 526 00:25:26,720 --> 00:25:28,520 Speaker 1: that's I mean, that's real. I think that's you want 527 00:25:28,520 --> 00:25:30,320 Speaker 1: to do a mix, you want to be a hybrid. 528 00:25:30,359 --> 00:25:32,400 Speaker 1: You definitely don't want to start. I know me at 529 00:25:32,400 --> 00:25:34,840 Speaker 1: this point, I'm too busy to start with artists who 530 00:25:34,840 --> 00:25:37,920 Speaker 1: are at zero. So if you're at a four or five, 531 00:25:37,960 --> 00:25:41,480 Speaker 1: I can help, But if you got twelve Instagram followers, 532 00:25:42,040 --> 00:25:45,680 Speaker 1: it's like I can't do that. And there's other managers 533 00:25:45,720 --> 00:25:47,840 Speaker 1: at this point that can then or willing to do. 534 00:25:48,000 --> 00:25:49,480 Speaker 1: Have you done that where like someone will come to 535 00:25:49,480 --> 00:25:50,960 Speaker 1: you and you're like, yeah, I see the potential, but 536 00:25:51,080 --> 00:25:53,200 Speaker 1: I can't take this on right now every day. Let 537 00:25:53,200 --> 00:25:56,760 Speaker 1: me lob this to somebody who's like, who's like some 538 00:25:56,840 --> 00:25:59,080 Speaker 1: of the other managers that you fuck with that youth. Man, 539 00:25:59,119 --> 00:26:00,840 Speaker 1: it's a lot. I don't want to nobody out and 540 00:26:00,960 --> 00:26:03,920 Speaker 1: get offended. I funk with a lot of manages. Man, 541 00:26:05,520 --> 00:26:08,120 Speaker 1: Who's who's your big homie in the manager game? See, 542 00:26:08,119 --> 00:26:09,760 Speaker 1: I don't really have a big homie. Has somebody I 543 00:26:09,800 --> 00:26:13,399 Speaker 1: looked up to eventually rest in peace, Chris Lighty, But like, 544 00:26:13,480 --> 00:26:16,080 Speaker 1: I don't have no big homie. It wasn't no in 545 00:26:16,160 --> 00:26:19,320 Speaker 1: terms of just like somebody who mentoreds you. Nobody, nobody 546 00:26:19,600 --> 00:26:22,400 Speaker 1: like you know what I'm saying. At the time when 547 00:26:22,400 --> 00:26:24,920 Speaker 1: I was really trying to understand music, I wasn't around 548 00:26:24,920 --> 00:26:28,159 Speaker 1: a bunch of managers. Was lucky, luckily enough, around a 549 00:26:28,160 --> 00:26:31,280 Speaker 1: bunch of executives, Like I was hanging with Sycamore every day. 550 00:26:31,359 --> 00:26:34,080 Speaker 1: We were going to Hot Crib. Joey II and Tod 551 00:26:34,080 --> 00:26:37,080 Speaker 1: Moscowis used to let me sit in the office at Asylum, 552 00:26:37,200 --> 00:26:39,879 Speaker 1: like picking up on deals and what's going on and 553 00:26:39,880 --> 00:26:44,600 Speaker 1: ship like that. I wasn't around the managers, but like WAYNEO, 554 00:26:44,720 --> 00:26:49,119 Speaker 1: Wayne's managed, no more executive. These are my friends, like 555 00:26:49,160 --> 00:26:52,240 Speaker 1: the people, the people of the culture. That's I was 556 00:26:52,240 --> 00:26:53,919 Speaker 1: a great guy. Yeah, yo, we got to stop the 557 00:26:53,960 --> 00:26:57,480 Speaker 1: interview real quick. Shout out to our presenting sponsor odds Socks. 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But my favorite 568 00:27:26,440 --> 00:27:28,639 Speaker 1: are the odd socks are basics, Baby, These are just 569 00:27:28,680 --> 00:27:31,400 Speaker 1: the plain boys. These, to me are the most comfortable 570 00:27:31,440 --> 00:27:34,320 Speaker 1: socks in the world. All right, So trust me when 571 00:27:34,359 --> 00:27:38,240 Speaker 1: I say go to odd socksofficial dot com. Thank me 572 00:27:38,359 --> 00:27:40,800 Speaker 1: later when you go to check out buying the most 573 00:27:40,800 --> 00:27:44,400 Speaker 1: comfortable socks in the world. Get some WWE socks too. 574 00:27:44,440 --> 00:27:47,120 Speaker 1: I just saw a sneak peak of the new WWE 575 00:27:47,160 --> 00:27:52,040 Speaker 1: line and they're fucking insane in fuckingsane. Go to odd 576 00:27:52,080 --> 00:27:56,560 Speaker 1: socksofficial dot com. Use the promo code bootleg keV. That's 577 00:27:56,920 --> 00:28:00,439 Speaker 1: one word together Bootleg keV. We should talk to them 578 00:28:00,440 --> 00:28:03,280 Speaker 1: about shortening that. Bootleg cav is the promo code you 579 00:28:03,320 --> 00:28:06,480 Speaker 1: will get twenty percent off at checkout one more time. 580 00:28:06,520 --> 00:28:09,040 Speaker 1: Go to odds soxoficial dot com save twenty percent off 581 00:28:09,240 --> 00:28:11,639 Speaker 1: using that promo code Bootleg Calve. Let's get back to 582 00:28:11,680 --> 00:28:13,879 Speaker 1: the interview. Obviously you work with Cinematic, but would you 583 00:28:13,880 --> 00:28:17,879 Speaker 1: ever start your own imprint again? Yeah? You see the 584 00:28:17,920 --> 00:28:20,959 Speaker 1: dope thing about how the dealers with shipes like I have. 585 00:28:21,119 --> 00:28:23,840 Speaker 1: I still have my own management outside, Like yeah, the 586 00:28:23,920 --> 00:28:27,800 Speaker 1: banks instead styles away from Cinematic, hope ain't doing good management. 587 00:28:27,920 --> 00:28:29,760 Speaker 1: So you know what I'm saying, Like I managed people 588 00:28:29,800 --> 00:28:32,000 Speaker 1: on the outside of that, so I never stopped having 589 00:28:32,000 --> 00:28:34,760 Speaker 1: my own thing. I mean just like a record label though, 590 00:28:34,880 --> 00:28:38,080 Speaker 1: Oh record label, that's I think that might be my 591 00:28:38,200 --> 00:28:41,560 Speaker 1: next phase. Like finding an artist and really just breaking them. 592 00:28:41,640 --> 00:28:43,360 Speaker 1: I think that might be my next phase. I think 593 00:28:43,480 --> 00:28:46,960 Speaker 1: how you see artists, Oh, now you see executives kind 594 00:28:47,000 --> 00:28:49,360 Speaker 1: of like doing that nowadays, like the top monscho is 595 00:28:49,400 --> 00:28:52,240 Speaker 1: how he's with Gucci and Leo, how he's with Doug, 596 00:28:52,640 --> 00:28:54,920 Speaker 1: How you have one guy? That might that might be 597 00:28:54,960 --> 00:28:58,120 Speaker 1: my next phase, like finding artists and signing him to 598 00:28:58,200 --> 00:29:00,720 Speaker 1: me and that might be my next thing. Shout out 599 00:29:00,760 --> 00:29:04,360 Speaker 1: to Hovan, Where are you teaching at Kingsborough Community College? 600 00:29:04,400 --> 00:29:07,040 Speaker 1: A teacher college course on the business of music once 601 00:29:07,080 --> 00:29:09,560 Speaker 1: a week, no not once a week no more. It's semester, 602 00:29:09,600 --> 00:29:12,800 Speaker 1: semester base, but it was ten weeks a ten week semester. 603 00:29:13,160 --> 00:29:15,960 Speaker 1: So I did it two times. I'm doing it again. 604 00:29:16,080 --> 00:29:18,360 Speaker 1: We're coming back in the middle of April and I'm 605 00:29:18,360 --> 00:29:22,200 Speaker 1: gonna have nothing but female guest hosts. Oh fire. Yeah. 606 00:29:22,280 --> 00:29:27,080 Speaker 1: Last semester I had Charlemagne beat out Rob Markman. Shipes 607 00:29:27,120 --> 00:29:30,400 Speaker 1: did it zoom on zoom because of the much much 608 00:29:30,440 --> 00:29:33,800 Speaker 1: easier than it's easy hop on a zoom real quick. Yeah. Yeah. 609 00:29:33,840 --> 00:29:36,480 Speaker 1: So it used to be every Monday for ten weeks. 610 00:29:36,920 --> 00:29:38,480 Speaker 1: Iurt and a half class. So I talked to the 611 00:29:38,520 --> 00:29:40,960 Speaker 1: kids about different ship I have shipes coming to them, 612 00:29:41,000 --> 00:29:45,080 Speaker 1: talking about entrepreneurialship beat out, talking to them about podcasts 613 00:29:45,160 --> 00:29:48,120 Speaker 1: and the media right, talking to them about journalism. They 614 00:29:48,160 --> 00:29:50,480 Speaker 1: learned every aspect of the music. I had our CFO 615 00:29:50,600 --> 00:29:54,640 Speaker 1: come talk to them about mechanical royalties and payments and like, 616 00:29:54,840 --> 00:29:59,800 Speaker 1: they learned every aspect of music. So this semester I'm 617 00:29:59,800 --> 00:30:02,880 Speaker 1: gonna I have nothing but female female managers A and rs. 618 00:30:02,960 --> 00:30:04,920 Speaker 1: You know what I'm saying. You know it's crazy because 619 00:30:05,080 --> 00:30:08,000 Speaker 1: you mentioned the royalties and mechanicals and all that shit. 620 00:30:08,080 --> 00:30:10,200 Speaker 1: I do feel like the pub side of the music 621 00:30:10,240 --> 00:30:12,920 Speaker 1: industry it's unknown. Well it's the most it just feels 622 00:30:12,920 --> 00:30:16,520 Speaker 1: like the most confusing. I sit down with my CFO, 623 00:30:16,720 --> 00:30:20,600 Speaker 1: the CFO by company, and he gives me like a 624 00:30:20,680 --> 00:30:24,480 Speaker 1: class to myself. I'm still learning as as somebody who's 625 00:30:24,480 --> 00:30:25,920 Speaker 1: been in this game. And you know what I'm saying, 626 00:30:26,000 --> 00:30:28,280 Speaker 1: There's certain things that he told me that I don't 627 00:30:28,280 --> 00:30:30,360 Speaker 1: really fully understand. And I go home and do some 628 00:30:30,400 --> 00:30:32,600 Speaker 1: homework and read on it, Like, hey, what can I read? 629 00:30:32,840 --> 00:30:34,320 Speaker 1: Can you show me some contracts that you know what 630 00:30:34,360 --> 00:30:36,800 Speaker 1: I'm saying. It's a lot to learn and you have 631 00:30:36,840 --> 00:30:38,479 Speaker 1: to want to learn it. That's why I've been saying, like, 632 00:30:38,920 --> 00:30:41,400 Speaker 1: you can't let nobody take advantage you because the information 633 00:30:41,520 --> 00:30:44,160 Speaker 1: is out there. You just got to go on YouTube, bro, 634 00:30:44,600 --> 00:30:47,640 Speaker 1: Everything University, everything is on YouTube. Yeah, Like it's a 635 00:30:47,680 --> 00:30:49,480 Speaker 1: matter if you want do you want to sit there 636 00:30:49,480 --> 00:30:52,200 Speaker 1: and do you want to do? That's really all you 637 00:30:52,280 --> 00:30:54,080 Speaker 1: want to entrust in someone to tell you and that 638 00:30:54,120 --> 00:30:56,560 Speaker 1: person might be dishonest or they might not know. Like, 639 00:30:57,000 --> 00:30:59,440 Speaker 1: information is free, man, and I'm a person I like 640 00:30:59,480 --> 00:31:02,280 Speaker 1: to learn. I'm a teacher in the student. Yeah, man, 641 00:31:02,320 --> 00:31:04,440 Speaker 1: that's I think a lot of people that like I 642 00:31:04,440 --> 00:31:07,600 Speaker 1: feel like the Internet has removed all excuses. There's no 643 00:31:07,640 --> 00:31:09,040 Speaker 1: reason for you not to know anything. I tell my 644 00:31:09,120 --> 00:31:11,320 Speaker 1: daughters all the time. Don't tell me I don't know. 645 00:31:11,360 --> 00:31:14,160 Speaker 1: There's no reason you don't know something. That's some real shit, man, 646 00:31:14,400 --> 00:31:16,479 Speaker 1: that's some real ship. Well listen, ho Vane. Is there 647 00:31:16,520 --> 00:31:20,520 Speaker 1: anything else you got coming? Oh? Man, just got a 648 00:31:20,520 --> 00:31:23,040 Speaker 1: bunch of music coming this year from all of my artists. 649 00:31:23,080 --> 00:31:26,400 Speaker 1: Stay tuned. See you at the Smokers Club Fest for 650 00:31:26,680 --> 00:31:30,800 Speaker 1: what that is? That the twentieth thirty. That's in La 651 00:31:30,920 --> 00:31:33,880 Speaker 1: Whiz headliner headline. I don't even know if Wei's headlining 652 00:31:33,960 --> 00:31:36,400 Speaker 1: because Blue Bay Fiasco is doing the Whole Food and Liquor. 653 00:31:36,720 --> 00:31:39,680 Speaker 1: They just added Chief Keef. You do. It's a Smokers 654 00:31:39,680 --> 00:31:42,960 Speaker 1: Club show and it's in April. Wiz's headlining. Yeah, you 655 00:31:42,960 --> 00:31:44,400 Speaker 1: know what I'm saying, Like it's gonna be crazy. It's 656 00:31:44,400 --> 00:31:46,320 Speaker 1: a lot of you know, he's the first name on 657 00:31:46,360 --> 00:31:49,000 Speaker 1: the flyer. Yeah, Yeah, there's a lot of headliners. Man, 658 00:31:49,560 --> 00:31:51,440 Speaker 1: I'm happy to get back on the road this year. 659 00:31:52,240 --> 00:31:54,960 Speaker 1: It's gonna be a lot of good things. Man. Uh, 660 00:31:55,080 --> 00:31:57,360 Speaker 1: maybe you're gonna try to get in the podcast game. 661 00:31:57,680 --> 00:31:59,680 Speaker 1: I want to, man, I just gotta make time. I 662 00:31:59,720 --> 00:32:01,280 Speaker 1: want to bring best seat in the house back. I 663 00:32:01,360 --> 00:32:03,640 Speaker 1: definitely want to have you on and you talk about 664 00:32:03,640 --> 00:32:05,680 Speaker 1: your story, because your story is when that people might 665 00:32:05,760 --> 00:32:07,640 Speaker 1: not know. I want to do that. That's what I've 666 00:32:07,640 --> 00:32:10,080 Speaker 1: been telling myself. I want to learn how to DJ, 667 00:32:10,600 --> 00:32:12,320 Speaker 1: and I want to get back to my podcast this year. 668 00:32:12,360 --> 00:32:15,960 Speaker 1: I wrote those down DJ and podcast learn. You could 669 00:32:15,960 --> 00:32:18,240 Speaker 1: be the manager slash toward DJ. I not even told J. 670 00:32:18,360 --> 00:32:19,640 Speaker 1: I want to be the guy that does like this. 671 00:32:19,840 --> 00:32:23,400 Speaker 1: You know how they having Bismarcky come through. That's the 672 00:32:23,440 --> 00:32:26,600 Speaker 1: piece like he come from KP Kawan Prayer shot to 673 00:32:26,680 --> 00:32:30,960 Speaker 1: KP KP and the DJ bass broad Shot come through, 674 00:32:31,080 --> 00:32:33,760 Speaker 1: DJ Pain come through DJ. I want to just like 675 00:32:33,920 --> 00:32:36,880 Speaker 1: come provide the vibe to a couple of dope places. 676 00:32:37,040 --> 00:32:39,880 Speaker 1: I respect the whole house. Yeah, you know, I respect 677 00:32:39,920 --> 00:32:41,800 Speaker 1: what you do your DJ. Yeah. Shout out to my 678 00:32:41,880 --> 00:32:45,040 Speaker 1: guy Hovan Man, go check him out. What's your haw? 679 00:32:45,080 --> 00:32:51,840 Speaker 1: Iiji at Hoven everything at hoaang, Instagram, Twitter, Twitch, all 680 00:32:51,920 --> 00:32:56,200 Speaker 1: that I gotta twitch twitch now yet. You can dj 681 00:32:56,320 --> 00:32:58,680 Speaker 1: on twit on twitch boom