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Speaker 3: My graduates from my school being force backdrop b Drop, Mike,

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Speaker 3: drop backdrop drop.

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Speaker 2: So today we're going to talk about content. So John,

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Speaker 2: I'll let you. I'll let you take.

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Speaker 4: It, Yes sir, Yes, sir? What up? YouTube? YouTube, Instagram?

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Speaker 4: All you guys. I appreciate you all.

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Speaker 5: Yeah.

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Speaker 4: Man, we're gonna get into it. I mean, content is special, man,

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Speaker 4: changed your guys lives changed my life as well, bro meaningfully.

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Speaker 4: And I remember, h I don't know, did you guys

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Speaker 4: ever feel funny getting into this ship? Like now?

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Speaker 6: You know you know what I always say.

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Speaker 2: I didn't really felt funny, but I felt it took

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Speaker 2: me years to start pointing out content, and I wish

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Speaker 2: I would have started sooner, and there was really no

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Speaker 2: reason why I didn't why.

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Speaker 6: It took me so long.

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Speaker 2: It was just you know, self doubt, just you know,

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Speaker 2: not thinking something was really gonna work out, and you know,

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Speaker 2: who's really going to be successful online? Like, you know,

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Speaker 2: just a regular person, just a regular person. I have

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Speaker 2: five hundred followers, so I ain't. I didn't think that

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Speaker 2: we would have, you know, where we are now, I'm thinking,

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Speaker 2: you know, who's gonna care about? Who's gonna who's gonna

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Speaker 2: care about what somebody that has five hundred followers has

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Speaker 2: to say? How that you know they're gonna look at

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Speaker 2: me like I'm a I'm not an expert? Who am I?

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Speaker 4: Yeah?

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Speaker 7: I mean we consume content at a very high level,

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Speaker 7: even when before we were making it, and I think

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Speaker 7: from the other end of the spectrum, it was like,

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Speaker 7: you know what content creation is?

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Speaker 8: Great? Am I grad at it? Probably I'm not the greatest,

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Speaker 8: But let me find.

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Speaker 7: Another aspect of how to amplify significance by finding content.

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Speaker 7: And so that's a that's a whole other avenue and

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Speaker 7: that's why it kind of works for our dynamic for sure.

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Speaker 4: Mm hmm. Yeah, man, I mean I can remember getting well,

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Speaker 4: I'm going live on Instagram, live on e y YouTube.

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Speaker 4: I can remember man getting into uh, I can remember

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Speaker 4: getting into creating content and feeling I felt a little,

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Speaker 4: I would say, a little hesitant to be that guy

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Speaker 4: because at the time, I mean it still feels it

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Speaker 4: felt more so like this earlier, but it felt real

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Speaker 4: self promotery. And I felt like there's a lot of

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Speaker 4: people that their perception of what people will think about

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Speaker 4: them stops them from producing content. But they know though

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Speaker 4: that it's the way to cross over to really grow

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Speaker 4: your brain, grow your business. I felt that same way.

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Speaker 4: I knew at the end of the day, I was

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Speaker 4: going to have two realities that I was going to

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Speaker 4: look at. One was, yo, I'm going to do this

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Speaker 4: shit anyway and take whatever comes with it. And the

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Speaker 4: other would be, you know, die a slow death and

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Speaker 4: obscurity and anyone, for anyone listening, obscurity is your greatest

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Speaker 4: enemy when you're when when you're running your busines, this

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Speaker 4: when you're growing your brand, and people spend a lot

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Speaker 4: of money combating obscurity. There's a lot of people right

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Speaker 4: now listening that would love to buy your shit.

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Speaker 8: Believe it or not.

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Speaker 4: And I know that that can feel hard to believe

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Speaker 4: sometimes when you're just getting off the ground, but people

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Speaker 4: want to buy your shit, they just don't know about it.

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Speaker 4: So then, and I remember, before I got into content,

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Speaker 4: I tried everything, man. I tried direct mailers, you know,

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Speaker 4: I went to the postal office and sent flyers out.

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Speaker 4: I was, you know, going to the you know, community

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Speaker 4: council meetings and pitching people and hustling. And I think

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Speaker 4: all of those things work to a degree, but I've

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Speaker 4: never found anything that worked quite like content. It's scalable.

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Speaker 4: I mean, we touched on this last time on the

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Speaker 4: Power Brand episode, but I mean I was in Bermuda

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Speaker 4: and someone knew about you guys. Yeah, you know, like

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Speaker 4: it's it's it's insane, man. I mean, you guys are

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Speaker 4: probably on seven continents at this point.

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Speaker 2: Yeah, every continent except for Antarctica.

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Speaker 7: That might be maybe they just don't they don't they

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Speaker 7: don't know to casting the listens over there. But I'm

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Speaker 7: sure we are now.

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Speaker 2: We got we got love from every angle, every side

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Speaker 2: of the world. So that's why this conversation is so important.

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Speaker 2: As far as content, it really can change your life.

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Speaker 2: It definitely changed all of our lives. And it's continuing

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Speaker 2: to change our lives. And it's just it's just it's

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Speaker 2: information that we put out the way we deliver. It's

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Speaker 2: not nothing that we paid.

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Speaker 6: We don't.

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Speaker 2: We didn't pay anybody to do our content, our own

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Speaker 2: content learned. I didn't go to school to make content.

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Speaker 2: I didn't go to school to learn how to market.

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Speaker 2: Learn on a fly, and we are where we are now.

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Speaker 2: So if I can do it, then anybody can do it.

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Speaker 2: So yeah, I'm excited to have this conversation and let

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Speaker 2: let's get into it.

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Speaker 4: Let's get into it, man. I gotta so from based

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Speaker 4: on last week, I had a number of you guys

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Speaker 4: reach out and just eat up the slides and the information.

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Speaker 4: I think people are gonna be rocking with these for

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Speaker 4: a long time. So I'm gonna go through we as

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Speaker 4: always have some heat prepared for you. All. These are

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Speaker 4: frameworks and visuals that I personally have just been executing

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Speaker 4: against and living through and just bringing depth to these.

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Speaker 4: It's one thing to just see the image and say

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Speaker 4: all right, cool, but legit everything that I'm about to

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Speaker 4: share these are that we put into practice every day,

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Speaker 4: and I've been doing it since maybe since twenty fourteen

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Speaker 4: or so. So with that, let me kick off a

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Speaker 4: little screen share and walk you guys through it. So

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Speaker 4: it's monn concentration. Now some of the key takeaways. YO,

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Speaker 4: listen to this all right. No one ever fell in

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Speaker 4: love with an artist off a single. It just has

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Speaker 4: never happened. If you think about your favorite artists, you

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Speaker 4: might have gotten a single that got you into the music,

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Speaker 4: but you curated the love off the album. And I

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Speaker 4: guarantee you you wouldn't have found the artist in the

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Speaker 4: first place if it wasn't for the single. So in

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Speaker 4: a lot of ways, I feel like music, which we

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Speaker 4: talked we touched on last episode. Music is a great

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Speaker 4: blueprint for brand, but it's also a great blueprint for content.

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Speaker 4: They've been had this model figured out. They'll lead with

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Speaker 4: singles and then they'll get their core fan base to

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Speaker 4: stick around for the album. And the album's not The

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Speaker 4: album Counts is not going to be for everybody. I

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Speaker 4: know a lot of you guys. You know you've heard

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Speaker 4: I Made You Look, but you haven't heard the Cross.

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Speaker 4: You haven't heard a lot of the album because it's

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Speaker 4: just for the nasheads.

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Speaker 8: Okay, okay, you know what I'm saying.

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Speaker 4: So I know Shotty is a big NAS fan, but

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Speaker 4: I think I could go. I think I could go

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Speaker 4: bar for bar with anyone on any album. So it's

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Speaker 4: content content content, and then content gives people a chance

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Speaker 4: to develop an opinion about you man. Like to me,

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Speaker 4: I liken it to imagine if Jesus Christ didn't share

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Speaker 4: his gospel. Ooh right, like religious or not?

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Speaker 6: Right?

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Speaker 4: Jesus Christ was a dude, right, I'm going to put

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Speaker 4: some respect on his name. Right, special for some, regular

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Speaker 4: for others, But was a to me, a spectatic, a

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Speaker 4: fascinating character in history. This man before social media, before anything.

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Speaker 4: He got the gospel out. He was knocking on doors,

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Speaker 4: shaking hands at the community centers like that boy had

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Speaker 4: a message and he needed to get it out. And

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Speaker 4: a lot of you guys are working on your brands

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Speaker 4: and working on your business and you were afraid to

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Speaker 4: get the gospel out. Now, some of you guys want

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Speaker 4: to get the gospel out and need the tools, and

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Speaker 4: we have some of that too. But for those of

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Speaker 4: you guys that are on the ledge and have not

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Speaker 4: begun producing content for whatever reason, it's the same thing

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Speaker 4: as if you know, Jesus would have had the gospel

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Speaker 4: just just tucked tight. Who wouldn't have shared shit?

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Speaker 5: You know?

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Speaker 4: Uh, it just was it falls on deaf ears. And

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Speaker 4: then just to bring that to a modern context, man,

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Speaker 4: if you're not sharing your brand and your business's message,

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Speaker 4: you will die a slow death. And and it's just

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Speaker 4: a tremendous, tremendous tax to pay the tax of obscurity.

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Speaker 4: So it gives people a chance to develop an opinion

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Speaker 4: about you. It's like going it's like going to a

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Speaker 4: party and pretty much not saying shit. If you go

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Speaker 4: to a party, you don't say anything. People will maybe

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Speaker 4: interpret things about you based on who you are, like

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Speaker 4: how you dress and how you roll and how you look.

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Speaker 4: But I don't know about you all, but I'd rather

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Speaker 4: remove all doubt and go straight up to someone saying, hey,

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Speaker 4: what's going on. Listen, my name is John Henry. Here's

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Speaker 4: what I'm doing. But then like you hate you, that's

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Speaker 4: not up to you. But your job is to make

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Speaker 4: sure that everyone at least was aware of what it

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Speaker 4: was that you was doing. Then it's open to interpretation.

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Speaker 4: But a lot of people in the startup laying hit

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Speaker 4: me up and say yo, I'm trying to hit these

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Speaker 4: fucking pr agencies like bro pr agencies. People are paying

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Speaker 4: five to ten k a month on retainer, getting one

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Speaker 4: over on the startup founders, tapping into a little budget

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Speaker 4: that they have and then they say, yo, it takes

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Speaker 4: six months to work. Before you know, you spend thirty g's.

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Speaker 4: They walk away with a bale. You walk away with

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Speaker 4: a fucking article on inc That that people pay for,

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Speaker 4: by the way, and they told your story in their way.

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Speaker 4: You want to tell your story in your way. So

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Speaker 4: now we're going to dive into some content strategy frameworks.

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Speaker 4: It's the three HS fellas, It's hero, hub and hygiene.

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Speaker 4: Hero is emotionally resonant shit that makes you look like

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Speaker 4: a fucking hero pretty much. I got this video. It's

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Speaker 4: this four pag It's this four minute video on my homepage.

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Speaker 4: And that shit is a tear jerker. You watch that

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Speaker 4: shit for the first time, you will shed a single

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Speaker 4: tear at least, right. It talks about my journeys, my

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Speaker 4: struggles with this and my that. That's that hero piece

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Speaker 4: of content. And that was what in the nineteen fifties

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Speaker 4: that the advertisement model rested very heavily on your story,

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Speaker 4: beginning and ending in a single piece of content. Those

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Speaker 4: So that's the Hero video. There's room for that. However,

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Speaker 4: the biggest shift that has happened in modern media, without

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Speaker 4: a shadow of a doubt, is that now you don't

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Speaker 4: have to start and finish your story in any single piece.

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Speaker 4: You tell your story in micro moments over a prolonged

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Speaker 4: period of time. And so those short form pieces is

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Speaker 4: what we call hygiene, short snackable little bits. I see

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Speaker 4: you guys been getting into the TikTok game, right You

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Speaker 4: notice I noticed the granddaddy of all content production, right

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Speaker 4: for my practitioners out there that are listening, and that

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Speaker 4: they say, Yo, you know, it's just I'm running my

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Speaker 4: business is a little too hard to produce content at

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Speaker 4: the same time, then you must focus on hub key

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Speaker 4: to make all content at scale, which is a continuous

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Speaker 4: episodic form from which you can pull hygienes and clips

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Speaker 4: for Hero And it's a lot like what you guys

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Speaker 4: have done. Your your main flagship show, earned your leisure

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Speaker 4: episode one whatever it is now forty nine to fifty one,

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Speaker 4: fifty two to fifty seven, sixty eight, eventually two thirty nine,

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Speaker 4: eventually six sixty five, run it up and from there

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Speaker 4: you pull all the micros out. But this is the

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Speaker 4: way that I would organize it, and this is the

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Speaker 4: way that we do organize it. And this I actually

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Speaker 4: learned from my good bro Andy Kranak, who's going to

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Speaker 4: be joining us in about five seven minutes. Andy Kraneak

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Speaker 4: taught me this shit. Andy Kranak in twenty fourteen when

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Speaker 4: I was running my incubator and I hit up him

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Speaker 4: and d Rock and all of Team gv's like always

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Speaker 4: right hand in. I was like, yo, can you guys

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Speaker 4: pull up to my incubator in Harlem and just like

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Speaker 4: run a content strategy session. They pulled up and they

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Speaker 4: taught me this framework and I have been using it

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Speaker 4: from that day to current. It has changed my life completely.

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Speaker 4: Shout out to the good brother Gary Vee. But this

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Speaker 4: is the way I think about it, all right. So

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Speaker 4: hero Hub and Hygiene is the format. But I think

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Speaker 4: what Team GV, what they did that made them very

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Speaker 4: successful was that they reorganized it and they put hub

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Speaker 4: at the top Hub and then macro content comes from

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Speaker 4: there and then short form comes from the bottom. So

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Speaker 4: what do I mean if you focus all of your

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Speaker 4: energy on producing hub content, I e earn your Leasure

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Speaker 4: episode one, mark and Monday's one two three. If you

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Speaker 4: over index on one time a week, right, rather than

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Speaker 4: having to think of something from scratch every time, you

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Speaker 4: over index on one time a week, going all in

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Speaker 4: on your hub, and then from there you're able to

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Speaker 4: repurpose that hub into law form, into written content, and

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Speaker 4: into a ton of snackable content that you can then

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Speaker 4: dissemine it across various social channels.

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Speaker 2: Yeah, this is I want to say something real quick

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Speaker 2: because that's actually something.

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Speaker 6: That's what that's what I actually did.

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Speaker 2: So if anybody doesn't know the story by now, I'll

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Speaker 2: tell it very briefly. Earn Alesia started two years ago,

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Speaker 2: where two years before Earn Your Leisure started, I started

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Speaker 2: my own personal campaign to grow my Instagram following I

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Speaker 2: went from five hundred followers to thirty thousand. By the

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Speaker 2: time we started earning Lesia, I had thirty thousand followers.

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Speaker 2: So that's one of the reasons why Earn Your Lesia

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Speaker 2: got off to such a good start is because we

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Speaker 2: didn't just start at zero. We started with me having

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Speaker 2: thirty thousand, and it was a snowball effect. But how

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Speaker 2: I got to thirty thousand was I was going on

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Speaker 2: anybody's show, because you know, I was never good at

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Speaker 2: like just putting a camera in front of my face

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Speaker 2: and is talking. I just felt very uncomfortable and felt

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Speaker 2: it wasn't natural. So I would go on anybody that

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Speaker 2: would have me on their show, public access shows, local

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Speaker 2: radio shows, internet radio shows. It didn't really it didn't

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Speaker 2: really matter the audience. I didn't really care if there

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Speaker 2: was one or or a million people listening. Definitely wasn't

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Speaker 2: a million people listening. But I was just going on

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Speaker 2: those shows. I would have my cell phone and I

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Speaker 2: would put the cell phone on a prompt and I

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Speaker 2: would just take myself like for sixty minutes or fifty

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Speaker 2: minutes of it, and then I would go back and

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Speaker 2: chop up clips from those from those interviews or those conversations,

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Speaker 2: and then I would put those clips on Instagram. And

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Speaker 2: it's crazy because I still repurpose those clips today on

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Speaker 2: TikTok and every now and then, I've repurposed that. So

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Speaker 2: I've got so much traction out of those I probably

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Speaker 2: it was like let's say twenty interviews, but out of

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Speaker 2: those twenty interviews, you got thousands and thousands of miles

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Speaker 2: of traction on social media, and that was really the

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Speaker 2: blueprint that actually built the house of Earn Leisure. So

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Speaker 2: it's interesting that you say that because that was the

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Speaker 2: exact strategy that I used before. Because the people might say, well,

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Speaker 2: I don't have a platform to get onto, I don't

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Speaker 2: have a podcast d D.

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Speaker 6: Like I said, it's not eve really about the platform.

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Speaker 6: It's just for me.

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Speaker 2: It was just about being comfortable speaking and I felt

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Speaker 2: more comfortable speaking in a conversation. And I just went on,

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Speaker 2: like I said, anybody that would have me, I would

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Speaker 2: go on that. If nobody would have had me, I

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Speaker 2: would have just told Troy just talk to me, and

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Speaker 2: I would have just put my phone, just act like

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Speaker 2: I was in an interview. Nobody would know the difference anyway, Okay,

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Speaker 2: I will.

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Speaker 4: I love that yo. And it ties back to in

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Speaker 4: my view, your guys tagline assets over liabilities. You know,

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Speaker 4: people view real estate as assets and all these tangible things,

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Speaker 4: but in my view, man, content are digital assets. You got.

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Speaker 4: Like I was just on your page and I seen

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Speaker 4: that the Wall Street trapper videos up to almost a

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Speaker 4: million views. That's a fucking asset. That is a moment

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Speaker 4: in time that you know, magic was made and it

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Speaker 4: has long tail compound benefits and you never know which

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Speaker 4: piece it is it's gonna pop. The other day, my

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Speaker 4: executive producer, a lot of people watching know that I

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Speaker 4: used to host a TV show on Vice Yo. I

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Speaker 4: didn't know this, but my show is only now just

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Speaker 4: debuting in New Zealand. This show came out two years ago,

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Speaker 4: and when they launch, they do the same bells and whistles,

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Speaker 4: billboards this and that, and they drop it, you know, programmatically,

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Speaker 4: like week after week, and we are the top show

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Speaker 4: and we're the second second top show in New Zealand

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Speaker 4: right now, whole New country. I'm getting spikes of followers

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Speaker 4: from Kiwis out there, and it just goes to show

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Speaker 4: you it's a lot like investing and compound interest. Some

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Speaker 4: compound views work much the same way. If you create

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Speaker 4: content over time, those same pieces of content mature, Google

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Speaker 4: algorithm picks them up, ranks them, the rest traffick your way,

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Speaker 4: and you only develop more and more efficiencies. Now, for

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Speaker 4: those curious about who it is that we have on

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Speaker 4: our team. At Team JH, we're up to a team

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Speaker 4: of twelve. At at Team GV, they're up to a

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Speaker 4: team of thirty five or some crazy shit. I'll let

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Speaker 4: Andy speak to it, but effectively videot so and by

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Speaker 4: the way, people can go and produce off a fucking

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Speaker 4: iPhone like Rasha was saying. But videographer. It could also

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Speaker 4: be you an annotator, someone to time stamp all the videos.

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Speaker 4: And I'll have a flowchart to describe how this works.

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Speaker 4: The key is an editor. Once you once you build

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Speaker 4: up an archive of footage, you're gonna be bottlenecked if

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Speaker 4: you if you leave it to yourself to go through

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Speaker 4: all the footage, edit it, capsh on, caption and headline it.

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Speaker 4: So the key hire for us. The first one that

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Speaker 4: I made was was actually was was an editor. And

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Speaker 4: then then we have designers and illustrators. And here's the

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Speaker 4: way it works. You shoot your hub, you upload that

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Speaker 4: shit to a drive, you watch it, and you timestad.

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Speaker 4: This is how we do it. This is our exact

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Speaker 4: process that we do over and over and over. Will

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Speaker 4: shoot a hub, will upload that shit, will say yo,

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Speaker 4: it's uploaded. Someone will watch it. Used to be me,

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Speaker 4: I used to do every single one of these steps.

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Speaker 4: Now have a team. Someone will watch it in timestamp

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Speaker 4: it and say okay yo, back at this moment from

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Speaker 4: two thirty four to three thirty eight, Troy said some

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Speaker 4: fire shit about X timestamped and then we just go

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Speaker 4: through and we timestamped the entire video right now, get

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Speaker 4: by the way, it took me six years to get

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Speaker 4: to this point in my knowledge. So for any I

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Speaker 4: hope that someone will take this and really make this

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Speaker 4: their own. This is golden, This is golden.

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Speaker 8: This is golden.

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Speaker 4: So now now once you that shit is annotated, upload

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Speaker 4: it the full long form. Don't edit that shit down.

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Speaker 4: Upload the full long form up to YouTube or whatever

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Speaker 4: you want to use to house the long form, and

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Speaker 4: let that live as the macro asset. Then from there

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Speaker 4: your editor can pull out clips. Again, it used to

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Speaker 4: be me. It probably also is Slash used to be you, guys,

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Speaker 4: you pull it's.

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Speaker 2: Still everything you're saying is on process. Well, I'll let

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Speaker 2: you finish.

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Speaker 4: I'm gonna let you finish now. So you pull out

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Speaker 4: the micros right, and when you pull out a micro clip, like, yo,

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Speaker 4: this was a fire moment. This was a fire moment.

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Speaker 4: This fire moment. Then you do this next step. You

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Speaker 4: guys happened to have a gift at this next step,

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Speaker 4: and I have developed a secret thesis that I believe

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Speaker 4: a big part of your guys' success has been your

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Speaker 4: guys ability to actually craft headlines.

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Speaker 2: Major key, Yo, leap on the fucking headlines, major key.

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Speaker 8: Can we can we go through this process to how

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Speaker 8: we do it?

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Speaker 4: Yeah, finish then ultimately all right, then ultimately you distribute

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Speaker 4: the pieces and then the last the last pieces. To me,

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Speaker 4: almost just as important, you listen. You listen to the

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Speaker 4: audience what they found was gems, what they thought was trash,

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Speaker 4: and then you just kind of reiterate, so yeah, get

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Speaker 4: into a fellas was.

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Speaker 8: Wait lead, leave the chart up, leave the chart up?

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Speaker 7: And then yeah, So I mean this is crazy because

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Speaker 7: when you say a team and people always ask like,

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Speaker 7: how do we do it?

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Speaker 6: How do we do it?

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Speaker 8: You want to break We can go through.

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Speaker 2: This, go through this whole process that we gotta bring

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Speaker 2: our guests on. So when we do a podcast, we

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Speaker 2: do the podcast and we have obviously the audio individuals.

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Speaker 2: So the audio gets uploaded Mike in Atlanta, that's our

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Speaker 2: third partner. He he does all the technical, behind the

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Speaker 2: scenes stuff, so he'll he'll upload the audio and.

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Speaker 7: We first we got to shoot it. So I'll go

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Speaker 7: from the start so we shoot it right, so that

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Speaker 7: that's a process too, and again that that's all us right.

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Speaker 7: We we we set up the shots, obviously everybody knows

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Speaker 7: that we're doing it from from the same location. Then

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Speaker 7: we got to upload it. That process takes a while

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Speaker 7: because we shooting from three different cameras. The size of

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Speaker 7: these files are really large, and so we have to

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Speaker 7: upload it. That takes about three hours. Then from that point,

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Speaker 7: now shot, he has to hit get the audio and

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Speaker 7: Mike gets the visual.

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Speaker 2: And then yeah, yeah, so they send me the audio.

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Speaker 2: They send me the audio, and then I listened to

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Speaker 2: the audio and I edit it. I tell them like,

435
00:23:01,440 --> 00:23:02,440
Speaker 2: all right, take this out.

436
00:23:02,640 --> 00:23:03,359
Speaker 6: You know what to do.

437
00:23:03,520 --> 00:23:05,600
Speaker 2: Okay, okay, you really don't do too much editing. But

438
00:23:05,640 --> 00:23:09,400
Speaker 2: I'm really listening to it to get Instagram clips. So

439
00:23:09,480 --> 00:23:11,479
Speaker 2: I write down, like as I'm listening to it, I

440
00:23:11,560 --> 00:23:13,240
Speaker 2: know like, all right, this is this is something that's

441
00:23:13,280 --> 00:23:14,320
Speaker 2: going to be a dope clip.

442
00:23:14,680 --> 00:23:16,760
Speaker 6: So I got just a yellow pad and I'll write

443
00:23:16,800 --> 00:23:17,960
Speaker 6: down like fifteen oh one.

444
00:23:18,400 --> 00:23:20,480
Speaker 2: He talks about how he leveraged a million dollars from

445
00:23:20,480 --> 00:23:22,280
Speaker 2: the bank to go buy a mansion and something like that.

446
00:23:22,320 --> 00:23:23,960
Speaker 2: I write, I write down, so I write down like

447
00:23:24,000 --> 00:23:27,040
Speaker 2: ten different like points of like good clips even real

448
00:23:27,160 --> 00:23:30,760
Speaker 2: stuff like that. And then after I tell them, all right,

449
00:23:31,680 --> 00:23:33,560
Speaker 2: these are the edit points. I don't tell them the

450
00:23:33,560 --> 00:23:35,479
Speaker 2: clip points. I just tell them edit points, and then

451
00:23:35,680 --> 00:23:37,320
Speaker 2: they do what they do as far as chop it up.

452
00:23:37,400 --> 00:23:40,439
Speaker 2: Troy puts it on the audio, Mike handles the video,

453
00:23:40,520 --> 00:23:42,720
Speaker 2: it goes on YouTube, and then from YouTube, I watch

454
00:23:42,800 --> 00:23:46,560
Speaker 2: it before it comes out, and I'll tell our editor, Rich,

455
00:23:46,600 --> 00:23:48,679
Speaker 2: who's Mike's brother. I'll tell him like, this is the

456
00:23:48,680 --> 00:23:52,400
Speaker 2: clip that I want fifteen oh one to sixteen oh

457
00:23:52,400 --> 00:23:54,120
Speaker 2: one whatever, like you know, I mean, I tell him

458
00:23:54,119 --> 00:23:56,240
Speaker 2: like sometimes I got to like cut some parts out,

459
00:23:56,280 --> 00:23:58,480
Speaker 2: like cut thirty seconds out here. Just give me this clip.

460
00:23:58,760 --> 00:24:02,000
Speaker 2: He sends it to me. And then the headline is

461
00:24:02,040 --> 00:24:04,119
Speaker 2: extremely important. Is not like I said, I didn't go

462
00:24:04,119 --> 00:24:05,520
Speaker 2: to school for that, but I still I do all

463
00:24:05,520 --> 00:24:07,879
Speaker 2: the headlines. So it's just something that I always think of,

464
00:24:07,960 --> 00:24:10,280
Speaker 2: like what would make me want to watch a video.

465
00:24:10,760 --> 00:24:13,080
Speaker 6: So it's like, all right, how.

466
00:24:12,920 --> 00:24:17,000
Speaker 2: To make a thousand dollars and ten days with a

467
00:24:17,000 --> 00:24:19,240
Speaker 2: cookie cutter? Preas you know what I'm saying, something that's

468
00:24:19,320 --> 00:24:22,959
Speaker 2: just like so outrageous that damn like this is interesting.

469
00:24:23,200 --> 00:24:25,560
Speaker 2: And then I actually send it to Bam, who's Mike's

470
00:24:25,560 --> 00:24:28,000
Speaker 2: other brother. I send it to him just to like

471
00:24:28,160 --> 00:24:31,800
Speaker 2: clean up the English on it, or like if he

472
00:24:31,840 --> 00:24:33,720
Speaker 2: needs to add a word or something. And then I

473
00:24:33,800 --> 00:24:37,520
Speaker 2: use an app called Vaant and I go in. Vont's

474
00:24:37,600 --> 00:24:40,479
Speaker 2: like five dollars and I just put the app. I

475
00:24:40,520 --> 00:24:43,200
Speaker 2: put the the texts in, and then there's another app

476
00:24:43,280 --> 00:24:48,040
Speaker 2: called Resizer, which resizes it for IGTV because IGTV travels

477
00:24:48,080 --> 00:24:50,760
Speaker 2: more than just regular sixty second videos.

478
00:24:51,160 --> 00:24:52,240
Speaker 6: That's our process.

479
00:24:52,400 --> 00:24:58,080
Speaker 7: Hey, listen, that's a billion dollars worth of game to watch.

480
00:24:58,119 --> 00:25:01,359
Speaker 7: This process is amazing. Like you sometimes you'll just listen

481
00:25:01,359 --> 00:25:02,760
Speaker 7: to this thing out loud. I'm like, oh, can you

482
00:25:02,760 --> 00:25:03,560
Speaker 7: put your headphones on?

483
00:25:03,640 --> 00:25:03,840
Speaker 4: Man.

484
00:25:04,960 --> 00:25:06,560
Speaker 7: But he's always got his yellow pad. If you ever

485
00:25:06,560 --> 00:25:08,080
Speaker 7: seen if you ever seen an episode, you seen a

486
00:25:08,119 --> 00:25:11,040
Speaker 7: yellow pad. That's what he's doing. It's pretty impressive to watch.

487
00:25:12,320 --> 00:25:14,159
Speaker 7: That's it. That's the game right there, And that's like

488
00:25:14,359 --> 00:25:17,000
Speaker 7: a five man team of people that's just putting this

489
00:25:17,040 --> 00:25:18,120
Speaker 7: content out there.

490
00:25:18,119 --> 00:25:20,600
Speaker 4: It is people, I mean, straight from a media company,

491
00:25:20,760 --> 00:25:24,520
Speaker 4: and I myself pretty much a media machine. Now, this

492
00:25:24,760 --> 00:25:28,919
Speaker 4: right here is something that I'm passionate about as well.

493
00:25:29,359 --> 00:25:31,720
Speaker 4: A lot of people think that when you create content

494
00:25:31,920 --> 00:25:34,399
Speaker 4: that you talk about what you do. Now this this

495
00:25:34,440 --> 00:25:37,399
Speaker 4: shit is counterintuitive right here, But no one gives a

496
00:25:37,400 --> 00:25:41,320
Speaker 4: fuck about what you do or what you sell facts.

497
00:25:41,880 --> 00:25:46,880
Speaker 4: They care about what they do with what you sell, right.

498
00:25:47,480 --> 00:25:51,159
Speaker 4: So there's a big difference there, Right. People don't care

499
00:25:51,200 --> 00:25:55,280
Speaker 4: about insurance, for example, in loops case, they care about

500
00:25:55,560 --> 00:25:57,960
Speaker 4: using insurance to go do the things that they gotta do,

501
00:25:58,119 --> 00:26:00,280
Speaker 4: need to do, want to do, love to do. People

502
00:26:00,359 --> 00:26:04,840
Speaker 4: don't care about even really financial literacy content for the

503
00:26:04,840 --> 00:26:07,199
Speaker 4: sake of financial literacy. They care about it so that

504
00:26:07,240 --> 00:26:10,760
Speaker 4: they can go make their moves. Right Exactly, if you

505
00:26:10,800 --> 00:26:13,520
Speaker 4: sell boots, people don't care about the boots. They care

506
00:26:13,560 --> 00:26:18,760
Speaker 4: about hiking, right, And so there this is the common

507
00:26:18,840 --> 00:26:21,200
Speaker 4: This is the rookie mistake. We all make it. I've

508
00:26:21,240 --> 00:26:25,879
Speaker 4: made it myself. But when you launch your efforts, you

509
00:26:25,920 --> 00:26:29,720
Speaker 4: have a tendency to over an index on and it's

510
00:26:29,920 --> 00:26:32,080
Speaker 4: very you put yourself at the center, like, yo, this

511
00:26:32,240 --> 00:26:34,000
Speaker 4: is my brand. You should care about what I'm doing

512
00:26:34,440 --> 00:26:37,159
Speaker 4: and what I'm selling. But in reality, there's always a

513
00:26:37,160 --> 00:26:39,720
Speaker 4: sweet spot between what your audience cares about and what

514
00:26:39,760 --> 00:26:43,840
Speaker 4: you sell. And if you can create content in the middle. There.

515
00:26:43,520 --> 00:26:47,199
Speaker 4: Your people are going to discover your brand because of

516
00:26:47,240 --> 00:26:52,040
Speaker 4: your content. Right, take a look at what we're doing here,

517
00:26:52,160 --> 00:26:55,720
Speaker 4: by the way, case in point, we're not talking about

518
00:26:55,760 --> 00:27:00,800
Speaker 4: insurance at all. Right, we are creating content that I've

519
00:27:00,920 --> 00:27:05,640
Speaker 4: learned my my audience finds valuable producing content. And I'm

520
00:27:05,680 --> 00:27:07,679
Speaker 4: hoping that if I provide a little bit of value

521
00:27:07,880 --> 00:27:10,240
Speaker 4: speaking about things that are unrelated to my product, but

522
00:27:10,280 --> 00:27:12,119
Speaker 4: it is at the intersection of what my product is

523
00:27:12,119 --> 00:27:14,240
Speaker 4: and what my audience cares about, they will then say

524
00:27:14,240 --> 00:27:16,199
Speaker 4: it's a gateway drug to then say, oh shit, this

525
00:27:16,280 --> 00:27:19,639
Speaker 4: is pretty dope. So this is a you know this,

526
00:27:19,920 --> 00:27:22,720
Speaker 4: there's a lot of deafinit slide, folks, I would I

527
00:27:22,720 --> 00:27:25,439
Speaker 4: would lock in on that. Shouldn't study it. And then lastly,

528
00:27:26,880 --> 00:27:28,600
Speaker 4: how do you pick your hubs? If the hubs are

529
00:27:28,600 --> 00:27:31,200
Speaker 4: the most important thing. We start with the brand's vision,

530
00:27:31,600 --> 00:27:33,679
Speaker 4: the mission, the purpose I talked. We talked about this

531
00:27:33,720 --> 00:27:35,280
Speaker 4: in the last livee. You don't have the last slide

532
00:27:35,840 --> 00:27:39,359
Speaker 4: the last PDF from episode one. Loopen shirre dot co

533
00:27:39,440 --> 00:27:42,200
Speaker 4: slash ey l loopen shirt dot co slash euyl link

534
00:27:42,240 --> 00:27:45,920
Speaker 4: it up joints, gents. So from from your purpose, you

535
00:27:46,240 --> 00:27:49,159
Speaker 4: guys can create these values and then the what we

536
00:27:49,200 --> 00:27:54,240
Speaker 4: do is we we develop a hub for every value.

537
00:27:54,840 --> 00:27:56,639
Speaker 4: And there's a lot of deaf in that as well.

538
00:27:56,720 --> 00:27:59,560
Speaker 4: But I want to hear from my boy, Andy Kranak.

539
00:27:59,600 --> 00:28:04,600
Speaker 4: You guys got the goods. You guys got the fucking master.

540
00:28:04,840 --> 00:28:07,280
Speaker 4: She If I would have started with this ship on

541
00:28:07,400 --> 00:28:11,080
Speaker 4: day one, man, I don't even know where I would be,

542
00:28:11,119 --> 00:28:13,399
Speaker 4: but I'll tell you what. I am super thankful than

543
00:28:13,440 --> 00:28:17,760
Speaker 4: my boy ak Andy Craney. It's in the building.

544
00:28:20,920 --> 00:28:22,000
Speaker 8: What's going on, man.

545
00:28:22,840 --> 00:28:25,480
Speaker 9: You guys are really talking game. Man, this is cool.

546
00:28:25,520 --> 00:28:26,320
Speaker 9: It's cool to see.

547
00:28:26,960 --> 00:28:28,240
Speaker 4: Yeah, Man, thank you, thank you.

548
00:28:28,280 --> 00:28:28,440
Speaker 6: Bro.

549
00:28:28,480 --> 00:28:31,920
Speaker 4: We're getting into it now. Just for some context that

550
00:28:32,119 --> 00:28:36,199
Speaker 4: I touched on this earlier, but ak, Alice de Simone

551
00:28:36,240 --> 00:28:38,680
Speaker 4: and d Rock came up to Harlem with me. We

552
00:28:38,760 --> 00:28:41,920
Speaker 4: kicked it on a content strategy session and at that

553
00:28:42,120 --> 00:28:46,200
Speaker 4: point I knew you were ahead of the curt you're

554
00:28:46,200 --> 00:28:48,400
Speaker 4: thinking was real fresh. I remember you was just dropping

555
00:28:48,400 --> 00:28:50,719
Speaker 4: shit like yo, we're on fucking Pinterest like you were

556
00:28:50,840 --> 00:28:54,320
Speaker 4: just like on platforms and channels and spaces that I

557
00:28:54,360 --> 00:28:57,360
Speaker 4: thought were really unique. And over the years, as time

558
00:28:57,440 --> 00:29:00,280
Speaker 4: is going by for folks that don't follow a kran

559
00:29:00,320 --> 00:29:03,800
Speaker 4: A make sure you tap in at Kranac on Instagram.

560
00:29:04,120 --> 00:29:06,280
Speaker 4: I mean, you guys have continued leading the way. You

561
00:29:06,320 --> 00:29:12,720
Speaker 4: guys have continued just charting white space and platforms ahead

562
00:29:12,720 --> 00:29:15,840
Speaker 4: of anyone else. For those that don't know, by the way,

563
00:29:16,000 --> 00:29:19,920
Speaker 4: by the way, quick shout out to ak Andy Kranagg actually,

564
00:29:20,000 --> 00:29:23,800
Speaker 4: as far as we know, created that little fucking progress bar.

565
00:29:23,880 --> 00:29:25,480
Speaker 4: Do you guys remember when videos used to have a

566
00:29:26,040 --> 00:29:28,080
Speaker 4: little bar that would go. That was an idea that

567
00:29:28,120 --> 00:29:30,000
Speaker 4: came from ak and then they deployed it on Gary

568
00:29:30,040 --> 00:29:32,040
Speaker 4: V's page and now it became a thing. It's less

569
00:29:32,080 --> 00:29:35,360
Speaker 4: popular these days, but a big welcome.

570
00:29:35,080 --> 00:29:36,160
Speaker 9: To I didn't even really see.

571
00:29:36,560 --> 00:29:39,400
Speaker 10: That's I appreciate all the love, John, that's facts. I

572
00:29:39,440 --> 00:29:41,440
Speaker 10: love the progress bar. I try to give myself credit

573
00:29:41,480 --> 00:29:44,320
Speaker 10: for the progress bar. But honestly, like we started putting

574
00:29:44,400 --> 00:29:47,240
Speaker 10: video on Facebook, Like we put one video on Facebook

575
00:29:47,280 --> 00:29:49,400
Speaker 10: and the reach was crazy right when Facebook video came

576
00:29:49,400 --> 00:29:51,720
Speaker 10: out and then you read the fact like, oh wait,

577
00:29:51,760 --> 00:29:55,560
Speaker 10: like n of users on Facebook consume video without sound.

578
00:29:56,080 --> 00:29:57,480
Speaker 10: So I'm like, yo, do rock, I think we should

579
00:29:57,480 --> 00:30:00,080
Speaker 10: probably caption our videos like people are just gonna to

580
00:30:00,120 --> 00:30:02,360
Speaker 10: watch our videos, but they're not actually listening Gary's all

581
00:30:02,360 --> 00:30:04,400
Speaker 10: he's doing is talking, why don't we put captions on it?

582
00:30:05,000 --> 00:30:07,200
Speaker 9: And then we did an ab test on paid media.

583
00:30:07,000 --> 00:30:10,000
Speaker 10: What happens if you show a paid ad with captions

584
00:30:10,080 --> 00:30:13,560
Speaker 10: versus with no captions And the results were staggering. It's like, Okay,

585
00:30:13,640 --> 00:30:18,040
Speaker 10: we're capturing every video now, and this is twenty thirteen, fourteen,

586
00:30:18,640 --> 00:30:20,960
Speaker 10: and it's crazy now to see It's like you everyone

587
00:30:21,280 --> 00:30:22,720
Speaker 10: like it's the video editor's nightmare.

588
00:30:22,760 --> 00:30:25,400
Speaker 9: But you got to capture your videos if you're publishing online.

589
00:30:25,920 --> 00:30:30,960
Speaker 4: Wow, that's yo. So so, how how has in your view,

590
00:30:31,120 --> 00:30:34,120
Speaker 4: like content strategy and all this shit, how has that

591
00:30:34,600 --> 00:30:37,280
Speaker 4: it evolved from like when you and I first were

592
00:30:37,320 --> 00:30:40,360
Speaker 4: chopping twenty thirteen, twenty fourteen, all the way up to

593
00:30:40,480 --> 00:30:45,000
Speaker 4: like twenty twenty one, like give us the the your downloads,

594
00:30:45,120 --> 00:30:46,200
Speaker 4: like would have been the big shifts.

595
00:30:46,760 --> 00:30:48,480
Speaker 9: It's it's it's funny, like I think.

596
00:30:50,160 --> 00:30:53,120
Speaker 10: The things that you'll learn on any platform will apply

597
00:30:53,200 --> 00:30:55,480
Speaker 10: itself to any other platform. Right, there's like tried and

598
00:30:55,520 --> 00:30:58,160
Speaker 10: true religion of how to think about creating emotional content

599
00:30:58,200 --> 00:31:01,120
Speaker 10: for audiences and like button suppress, and I think those

600
00:31:01,120 --> 00:31:05,800
Speaker 10: things will always remain true. But yeah, the platforms are

601
00:31:05,800 --> 00:31:08,720
Speaker 10: really evolved like live and vertical video. I've been thinking

602
00:31:08,720 --> 00:31:09,880
Speaker 10: a lot about vertical video.

603
00:31:10,000 --> 00:31:10,520
Speaker 9: I don't know if you.

604
00:31:10,520 --> 00:31:12,760
Speaker 10: Guys are on YouTube shorts, but if you're not on

605
00:31:12,800 --> 00:31:15,440
Speaker 10: YouTube shorts, I would highly recommend it. YouTube is really

606
00:31:15,440 --> 00:31:19,480
Speaker 10: prioritizing that it's a vertical video. Like the increase and

607
00:31:19,520 --> 00:31:23,160
Speaker 10: shift from desktop to mobile on YouTube is really big

608
00:31:23,160 --> 00:31:24,880
Speaker 10: of the last couple of years, and a lot of people.

609
00:31:24,640 --> 00:31:27,320
Speaker 9: Are just concerning consuming video content vertically.

610
00:31:28,480 --> 00:31:31,040
Speaker 10: So I think, like vertical video, thinking about editing, editing

611
00:31:31,040 --> 00:31:35,480
Speaker 10: for vertical video, and then just the evolution of content editing,

612
00:31:36,360 --> 00:31:39,600
Speaker 10: and then they need to just be able to shoot

613
00:31:39,600 --> 00:31:42,120
Speaker 10: on your phone and edit on your phone and edit

614
00:31:42,280 --> 00:31:44,320
Speaker 10: in some app on your phone, versus.

615
00:31:44,040 --> 00:31:46,320
Speaker 9: Like I got to have the high quality camera and

616
00:31:46,320 --> 00:31:48,680
Speaker 9: I got to have a suite. I think every day

617
00:31:48,720 --> 00:31:49,680
Speaker 9: that becomes less true.

618
00:31:49,800 --> 00:31:51,840
Speaker 10: It just comes down to like the raw creativity of

619
00:31:51,880 --> 00:31:52,920
Speaker 10: whoever that creator is.

620
00:31:53,800 --> 00:31:56,800
Speaker 4: Yo, what's the top shiit that you learned over your

621
00:31:56,840 --> 00:32:00,320
Speaker 4: years executing? Of course you have, like you have a

622
00:32:00,360 --> 00:32:02,960
Speaker 4: great subject to work off of with Gary Veees just

623
00:32:02,960 --> 00:32:06,240
Speaker 4: spitting heat all the fucking time. Yeah, what have been

624
00:32:06,320 --> 00:32:08,720
Speaker 4: kind of the things that you've observed that like, these

625
00:32:08,760 --> 00:32:11,760
Speaker 4: are the tried and true things that just like fucking

626
00:32:11,880 --> 00:32:14,960
Speaker 4: work when it comes to content that people could maybe

627
00:32:15,320 --> 00:32:16,360
Speaker 4: apply it to their own game.

628
00:32:20,040 --> 00:32:21,440
Speaker 9: Trying to think of a couple one.

629
00:32:22,720 --> 00:32:27,080
Speaker 10: Small hinges open up big doors, meaning like a time

630
00:32:27,160 --> 00:32:30,440
Speaker 10: like that progress bar or those captions could literally drive

631
00:32:30,760 --> 00:32:32,479
Speaker 10: the performance of a video if it didn't have it,

632
00:32:32,560 --> 00:32:34,479
Speaker 10: Like you post a video with it and without it,

633
00:32:34,680 --> 00:32:39,360
Speaker 10: you'll see very different results. Like Instagram. The Instagram thumbnail

634
00:32:39,400 --> 00:32:43,640
Speaker 10: on a video can drive very different results. You know,

635
00:32:43,680 --> 00:32:47,560
Speaker 10: it's like really fine tuning those small things in order

636
00:32:47,560 --> 00:32:50,480
Speaker 10: to like drive results. But it's it's challenging, right because

637
00:32:50,480 --> 00:32:53,320
Speaker 10: you don't want to overthink it, Like you got to

638
00:32:53,360 --> 00:32:55,280
Speaker 10: keep putting it out, keep putting out, keep it out,

639
00:32:55,280 --> 00:32:57,160
Speaker 10: and hopefully you get the learning to know, like, oh shit,

640
00:32:57,240 --> 00:32:59,240
Speaker 10: I need to put this thing on the thumbnail because

641
00:32:59,280 --> 00:33:00,400
Speaker 10: that's what's actually working.

642
00:33:01,000 --> 00:33:01,240
Speaker 6: Right.

643
00:33:01,720 --> 00:33:04,520
Speaker 10: But just like small small variances in creative can really

644
00:33:04,560 --> 00:33:07,960
Speaker 10: impact things like copy. Copy continues to be one of

645
00:33:08,000 --> 00:33:11,440
Speaker 10: the most underrated things. Like if you've ever run Facebook ads,

646
00:33:11,440 --> 00:33:13,880
Speaker 10: if you've ever tried to create creative for Facebook ads,

647
00:33:14,240 --> 00:33:16,560
Speaker 10: I think the game is one and moss within the

648
00:33:16,560 --> 00:33:20,200
Speaker 10: post captions, Like I've seen crazy results on like conversion

649
00:33:20,240 --> 00:33:23,520
Speaker 10: like buying a T shirt or a hoodie, strictly predicate

650
00:33:23,600 --> 00:33:27,640
Speaker 10: on what that sense is on the image, like the image.

651
00:33:27,400 --> 00:33:30,360
Speaker 2: Rather what what would what would be a good caption

652
00:33:30,480 --> 00:33:32,640
Speaker 2: in that to make people convert about that hoodie as

653
00:33:32,640 --> 00:33:34,680
Speaker 2: opposed to something that's not going to make them convert.

654
00:33:36,880 --> 00:33:39,840
Speaker 10: Who the hell knows, Like there's there's ten different versions

655
00:33:39,880 --> 00:33:41,360
Speaker 10: of it right, Like I think it could be a

656
00:33:42,400 --> 00:33:43,400
Speaker 10: last last one.

657
00:33:43,200 --> 00:33:45,160
Speaker 9: To purchase wins.

658
00:33:45,640 --> 00:33:47,920
Speaker 10: I don't know, like something that's going to draw, draw,

659
00:33:48,040 --> 00:33:51,040
Speaker 10: insight and intrigue. One of my favorite stories is UH,

660
00:33:51,560 --> 00:33:54,719
Speaker 10: and to exemplify how big of a difference can be

661
00:33:55,160 --> 00:33:58,320
Speaker 10: is like early early UH. Right when Facebook ads came out,

662
00:33:58,440 --> 00:34:00,880
Speaker 10: I was running ads for Gary's to see keynote.

663
00:34:01,040 --> 00:34:03,480
Speaker 9: It's one of my favorite keynotes. He's given a keynote to.

664
00:34:03,760 --> 00:34:06,440
Speaker 10: NBA students and his opening line, he's like, well, let's

665
00:34:06,440 --> 00:34:08,600
Speaker 10: just start with I don't think you can teach on entrepreneurship.

666
00:34:08,640 --> 00:34:12,520
Speaker 10: So this is awkward and it's just like super super

667
00:34:12,600 --> 00:34:14,880
Speaker 10: raw and rugged. He's like, yo', let's spend.

668
00:34:14,640 --> 00:34:15,839
Speaker 9: Money on it. And I want to promote it. I

669
00:34:15,840 --> 00:34:17,319
Speaker 9: want to own to get in front of people. So

670
00:34:17,560 --> 00:34:18,759
Speaker 9: I did that.

671
00:34:19,560 --> 00:34:22,800
Speaker 10: When the results weren't great. We were targeting college students

672
00:34:22,840 --> 00:34:25,919
Speaker 10: interested in business. I had d rock and the video

673
00:34:26,000 --> 00:34:28,319
Speaker 10: editing team like cut it up thirteen different ways. They

674
00:34:28,320 --> 00:34:30,200
Speaker 10: were sick of me saying like, no, start it with this,

675
00:34:30,360 --> 00:34:32,839
Speaker 10: or like cut this part out. The results were the same,

676
00:34:32,880 --> 00:34:34,839
Speaker 10: and then eventually I'm like, all right, said le's see

677
00:34:34,840 --> 00:34:36,759
Speaker 10: what Gary thinks. I showed up to Gary and he

678
00:34:36,880 --> 00:34:38,920
Speaker 10: asked me what the post copy is and I showed him.

679
00:34:38,960 --> 00:34:40,880
Speaker 10: He's like, all right, try this and he changed it

680
00:34:40,920 --> 00:34:44,120
Speaker 10: to wanna like he was broken English want to win

681
00:34:44,160 --> 00:34:47,240
Speaker 10: in business. Dot dot Dot watched the first thirteen seconds

682
00:34:47,280 --> 00:34:51,440
Speaker 10: of this and tried not watching the rest. Yeah, we

683
00:34:51,880 --> 00:34:56,120
Speaker 10: went from spending two dollars for someone to watch fifteen

684
00:34:56,200 --> 00:35:02,279
Speaker 10: seconds to five sense to watch all twenty minutes.

685
00:35:02,440 --> 00:35:06,800
Speaker 4: Came Wow, oh just from.

686
00:35:06,640 --> 00:35:09,680
Speaker 10: Like the Facebook top post caption. It's because like that's

687
00:35:09,680 --> 00:35:11,200
Speaker 10: what they were leading with. They saw it and it

688
00:35:11,239 --> 00:35:13,160
Speaker 10: hooked them, you know, in like the comments. Like I

689
00:35:13,200 --> 00:35:15,799
Speaker 10: watched the first thirteen seconds and I stopped fuck you,

690
00:35:16,280 --> 00:35:21,200
Speaker 10: like but it worked, you know, and that was like

691
00:35:21,200 --> 00:35:23,040
Speaker 10: a big lesson to me. I'm like, oh shit, like

692
00:35:23,120 --> 00:35:24,920
Speaker 10: there's little things that can really impact it.

693
00:35:25,080 --> 00:35:27,960
Speaker 7: Andy, I'm wondering when you were starting this obviously when

694
00:35:28,040 --> 00:35:31,760
Speaker 7: you said when Facebook video came, was there a content

695
00:35:32,239 --> 00:35:36,239
Speaker 7: like schedule or distribution schedule or you guys would just like,

696
00:35:36,239 --> 00:35:38,160
Speaker 7: I'm gonna film on a film and we'll put out

697
00:35:38,160 --> 00:35:39,719
Speaker 7: as many videos as we can, because a lot of

698
00:35:39,760 --> 00:35:42,000
Speaker 7: people get mixed up in that like how many should

699
00:35:42,040 --> 00:35:42,560
Speaker 7: I be putting out?

700
00:35:42,600 --> 00:35:44,800
Speaker 8: How many videos? How many pieces of content should I

701
00:35:44,840 --> 00:35:45,359
Speaker 8: be putting out?

702
00:35:45,800 --> 00:35:46,920
Speaker 9: Yeah, it's a good.

703
00:35:48,520 --> 00:35:50,480
Speaker 10: Do your best like to the latter point of like,

704
00:35:50,719 --> 00:35:53,200
Speaker 10: instead of thinking about how much and what your schedule is,

705
00:35:53,440 --> 00:35:55,520
Speaker 10: just like keep posting until you don't have any bullets

706
00:35:55,560 --> 00:35:58,040
Speaker 10: left in The fifth type is the mentality you know.

707
00:35:58,120 --> 00:36:00,319
Speaker 10: But I always like as a manager of a team,

708
00:36:00,320 --> 00:36:03,160
Speaker 10: I'm always trying to set expectations and keep shit organized.

709
00:36:03,520 --> 00:36:06,759
Speaker 10: But like working for Gary, it's just like we're just

710
00:36:06,760 --> 00:36:08,319
Speaker 10: going as hard as we can, as fast as we can,

711
00:36:08,360 --> 00:36:10,719
Speaker 10: and trying to keep them up. So like we have

712
00:36:10,760 --> 00:36:12,200
Speaker 10: a cadence, so like yo, we got to hit this

713
00:36:12,239 --> 00:36:15,640
Speaker 10: platform x amount of times, and it's always prioritized against

714
00:36:15,640 --> 00:36:17,120
Speaker 10: like yo, we got to be on TikTok, we got

715
00:36:17,120 --> 00:36:19,479
Speaker 10: to be on ig Like those are the two main

716
00:36:19,520 --> 00:36:21,400
Speaker 10: pillars of the platforms. That we got to be rocking with,

717
00:36:21,440 --> 00:36:23,080
Speaker 10: and then if we can get to Pinterest, if we

718
00:36:23,080 --> 00:36:25,040
Speaker 10: can get to Snap, if we can get to YouTube,

719
00:36:25,080 --> 00:36:26,040
Speaker 10: if we can get to Twitter.

720
00:36:26,320 --> 00:36:27,960
Speaker 9: But like it's it's deciding.

721
00:36:27,560 --> 00:36:29,200
Speaker 10: Which one is the most important to you that you

722
00:36:29,280 --> 00:36:32,239
Speaker 10: have to hit a certain cadence from and then try

723
00:36:32,280 --> 00:36:33,799
Speaker 10: and try and shoot everywhere else you can.

724
00:36:34,320 --> 00:36:38,399
Speaker 4: Akay on that note, So twenty twenty one, obviously there's

725
00:36:38,520 --> 00:36:40,680
Speaker 4: some new juggernauts that wouldn't even have been mentioned a

726
00:36:40,680 --> 00:36:43,279
Speaker 4: couple of years ago. So what's your sense on the

727
00:36:43,440 --> 00:36:47,680
Speaker 4: top platforms for organic reach right now? And then I

728
00:36:47,719 --> 00:36:50,759
Speaker 4: also want to know, you know this whole debate about

729
00:36:50,760 --> 00:36:53,399
Speaker 4: Instagram declining, Like I still think that there's a lot

730
00:36:53,440 --> 00:36:57,200
Speaker 4: of mileage there because the paid infrastructure is so sophisticated.

731
00:36:57,640 --> 00:37:00,960
Speaker 4: So even though the or rank as declined, do you

732
00:37:01,000 --> 00:37:03,600
Speaker 4: still think it's worth playing in on?

733
00:37:03,719 --> 00:37:08,760
Speaker 10: I think, like I think we're still undervalue how important

734
00:37:08,840 --> 00:37:12,880
Speaker 10: Instagram is as a replacement for the website. Like I

735
00:37:12,920 --> 00:37:15,319
Speaker 10: was talking to VC firm earlier today and they're like, yeah,

736
00:37:15,360 --> 00:37:16,920
Speaker 10: we need to get our Instagram better going with that

737
00:37:16,960 --> 00:37:18,879
Speaker 10: many followers and like it's just not going to play out.

738
00:37:19,239 --> 00:37:21,359
Speaker 10: They don't go when I'm pitching the company or I'm

739
00:37:21,400 --> 00:37:23,360
Speaker 10: doing anything. It doesn't matter who they are, even if

740
00:37:23,360 --> 00:37:25,279
Speaker 10: they're a five year old dude. They're opening their phone and.

741
00:37:25,200 --> 00:37:27,440
Speaker 9: Going to Instagram.

742
00:37:27,560 --> 00:37:30,520
Speaker 10: So like Instagram reach is down, you know, but like

743
00:37:30,560 --> 00:37:32,480
Speaker 10: I think you really need to prioritize it just from

744
00:37:32,480 --> 00:37:35,240
Speaker 10: like a hygiene perspective of like what happens when someone

745
00:37:35,360 --> 00:37:37,520
Speaker 10: goes on Instagram and looks at your profile. That's going

746
00:37:37,600 --> 00:37:41,480
Speaker 10: to be their first impression of your brand. Regardless, I

747
00:37:41,520 --> 00:37:44,840
Speaker 10: think honestly, like TikTok is still probably number one for

748
00:37:45,040 --> 00:37:49,000
Speaker 10: organic reach, but probably honestly, I would say YouTube shorts.

749
00:37:49,440 --> 00:37:51,480
Speaker 10: Like just over the last four weeks five weeks, the

750
00:37:51,480 --> 00:37:53,640
Speaker 10: things that I've seen on YouTube shorts is crazy, Like

751
00:37:53,680 --> 00:37:56,400
Speaker 10: I've I've heard of YouTube channels going from zero to

752
00:37:56,440 --> 00:38:00,600
Speaker 10: fifty k subscribers in a week off of like three videos,

753
00:38:00,680 --> 00:38:03,000
Speaker 10: and like this is like I loved. Honestly, I was

754
00:38:03,000 --> 00:38:04,759
Speaker 10: really impressed with everything that you guys were laying out

755
00:38:04,800 --> 00:38:06,360
Speaker 10: before in those slides and the three ages.

756
00:38:06,360 --> 00:38:09,759
Speaker 9: I thought that was really good. But like you can rip,

757
00:38:09,880 --> 00:38:10,279
Speaker 9: like do.

758
00:38:10,680 --> 00:38:12,680
Speaker 10: Stitch together some of your best tiktoks and put it

759
00:38:12,680 --> 00:38:14,719
Speaker 10: on YouTube shorts and it could hit especially if you

760
00:38:14,719 --> 00:38:15,879
Speaker 10: have the right thumb, nail, and title.

761
00:38:16,680 --> 00:38:19,279
Speaker 2: So YouTube shorts, can you just explain what that is.

762
00:38:19,960 --> 00:38:23,080
Speaker 2: It's like TikTok, it's.

763
00:38:22,920 --> 00:38:26,440
Speaker 10: A vertical video, uh sixty seconds or less, and then

764
00:38:26,600 --> 00:38:29,239
Speaker 10: YouTube is going to categorize that as a short, and

765
00:38:29,280 --> 00:38:31,799
Speaker 10: it's a new And as does any other platform, when

766
00:38:31,800 --> 00:38:34,239
Speaker 10: they release a new product or format, they push it.

767
00:38:34,280 --> 00:38:35,920
Speaker 10: They want people to use it, they want people to

768
00:38:35,920 --> 00:38:38,239
Speaker 10: see it, so they give it prioritization in the feed.

769
00:38:39,520 --> 00:38:43,680
Speaker 7: So in terms of content tites, we're putting YouTube shorts, TikTok,

770
00:38:44,160 --> 00:38:46,440
Speaker 7: and Instagram as far as organic reach.

771
00:38:46,320 --> 00:38:46,839
Speaker 8: In that order.

772
00:38:48,560 --> 00:38:53,120
Speaker 10: Yeah, today today, yeah right, you know, as of April fifteenth.

773
00:38:53,160 --> 00:38:54,360
Speaker 9: Let's talk tomorrow, you.

774
00:38:56,040 --> 00:38:57,719
Speaker 4: Know. And and I'm going to put a bit in

775
00:38:57,760 --> 00:39:00,600
Speaker 4: there for LinkedIn as well. I've been so surprised, man Ak.

776
00:39:00,760 --> 00:39:02,920
Speaker 4: You remember the early days or all of us watching

777
00:39:03,160 --> 00:39:06,319
Speaker 4: the early days of Facebook. I remember, if you so

778
00:39:06,440 --> 00:39:10,080
Speaker 4: much as liked someone's post, then everyone that you're fucking

779
00:39:10,080 --> 00:39:12,359
Speaker 4: connected to was gonna see it just because you liked it.

780
00:39:12,760 --> 00:39:16,239
Speaker 4: And I'm scrolling down the LinkedIn feeds seeing posts are

781
00:39:16,280 --> 00:39:19,360
Speaker 4: being served to me only because someone that I'm connected

782
00:39:19,360 --> 00:39:23,400
Speaker 4: to commented, liked, and those to me are the telltale

783
00:39:23,440 --> 00:39:26,840
Speaker 4: signs of just like just dished out organic distribution. So

784
00:39:26,880 --> 00:39:30,319
Speaker 4: a shout out to LinkedIn there clubhouse I like as

785
00:39:30,360 --> 00:39:31,640
Speaker 4: well as like a listening tool.

786
00:39:33,520 --> 00:39:35,839
Speaker 10: I was gonna say clubhouse, Like you don't necessarily think

787
00:39:35,840 --> 00:39:39,319
Speaker 10: about clubhouse as organic reach, but it is there, and like,

788
00:39:40,520 --> 00:39:42,439
Speaker 10: I honestly think, like, if you've got game to spit

789
00:39:42,960 --> 00:39:45,759
Speaker 10: and you can host an audience, clubhouse is probably the

790
00:39:45,760 --> 00:39:47,360
Speaker 10: best way to grow your Instagram.

791
00:39:46,960 --> 00:39:51,160
Speaker 4: Following, right because I love it because there's no text, right,

792
00:39:51,200 --> 00:39:53,000
Speaker 4: so they see you spit some shit, and then they

793
00:39:53,000 --> 00:39:54,640
Speaker 4: tap on your bio and then they flow through this.

794
00:39:55,560 --> 00:39:58,520
Speaker 10: Anytime I'm in the clubhouse, for my following grows like

795
00:39:58,680 --> 00:40:00,319
Speaker 10: if you and I'm not even really ta just hanging

796
00:40:00,320 --> 00:40:02,160
Speaker 10: out in the room, but people see that, like people

797
00:40:02,200 --> 00:40:03,239
Speaker 10: follow me like oh who's this?

798
00:40:03,360 --> 00:40:08,120
Speaker 4: Oh yo. So so now let's take a step back

799
00:40:08,880 --> 00:40:12,080
Speaker 4: and just like you know, you're in the world of media,

800
00:40:12,200 --> 00:40:16,080
Speaker 4: but it's also media at the intersection of business, and

801
00:40:16,200 --> 00:40:19,040
Speaker 4: you guys obviously have taken just a real big position

802
00:40:19,160 --> 00:40:24,040
Speaker 4: on media comma, whatever type of business you are, and

803
00:40:24,600 --> 00:40:30,759
Speaker 4: you guys have the distinct, I think, effectively opportunity to

804
00:40:30,880 --> 00:40:34,440
Speaker 4: have a lot of people at your disposal running a team,

805
00:40:34,480 --> 00:40:36,080
Speaker 4: So I want to get into a couple of things

806
00:40:36,080 --> 00:40:39,600
Speaker 4: there with respects to like running team process, Like we

807
00:40:39,640 --> 00:40:41,600
Speaker 4: think about all this shit all the time. I know

808
00:40:41,640 --> 00:40:44,040
Speaker 4: a lot of people listening may not be in the

809
00:40:44,080 --> 00:40:46,279
Speaker 4: position to run a team, but like, if you are

810
00:40:46,360 --> 00:40:48,560
Speaker 4: going a team, who are you bringing on first? And

811
00:40:48,600 --> 00:40:50,760
Speaker 4: how are you managing them? Like I would literally want,

812
00:40:50,800 --> 00:40:53,880
Speaker 4: like are you on fucking G drive? Are using airtable?

813
00:40:54,000 --> 00:40:56,359
Speaker 8: Like erness? What's up?

814
00:40:56,440 --> 00:40:58,560
Speaker 7: You have a walk into a small business and everything

815
00:40:58,800 --> 00:41:01,719
Speaker 7: just works, Like the checkout is fast, the receipts a

816
00:41:01,800 --> 00:41:05,439
Speaker 7: digital tipping is a breeze, and you're out the door

817
00:41:05,480 --> 00:41:09,360
Speaker 7: before the line even builds. Odds are they're using Square?

818
00:41:09,840 --> 00:41:12,440
Speaker 7: We love supporting businesses that run on Square because it

819
00:41:12,520 --> 00:41:15,480
Speaker 7: just feels seamless. Whether it's a local coffee shop, a

820
00:41:15,600 --> 00:41:18,000
Speaker 7: vendor at a pop up market, or even one of

821
00:41:18,040 --> 00:41:21,160
Speaker 7: our merch partners, Square makes it easy for them to

822
00:41:21,200 --> 00:41:25,040
Speaker 7: take payments, manage inventory, and run their business with confidence,

823
00:41:25,400 --> 00:41:28,680
Speaker 7: all from one simple system. If you're a business owner

824
00:41:28,880 --> 00:41:32,279
Speaker 7: or even just thinking about launching something soon, Square is

825
00:41:32,400 --> 00:41:34,440
Speaker 7: hands down one of the best tools out there to

826
00:41:34,520 --> 00:41:38,520
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827
00:41:38,840 --> 00:41:41,480
Speaker 7: It's about giving you time back so you can focus

828
00:41:41,520 --> 00:41:44,239
Speaker 7: on what matters most ready. To see how Square can

829
00:41:44,239 --> 00:41:49,080
Speaker 7: transform your business, visit Square dot com backslash go backslash

830
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831
00:41:53,760 --> 00:41:57,920
Speaker 7: backslash eyl. Don't wait, don't hesitate. Let's Square handle the

832
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Speaker 7: back end so you can keep pushing your vision forward.

833
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834
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837
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838
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847
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848
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849
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863
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Speaker 4: What are the ways that you go go about managing

864
00:43:46,600 --> 00:43:48,640
Speaker 4: the team?

865
00:43:49,200 --> 00:43:52,399
Speaker 10: Yeah, I mean, like there's tons of tools you can

866
00:43:52,440 --> 00:43:55,840
Speaker 10: have for uh, we use it personally. We use ASNA

867
00:43:55,920 --> 00:43:58,200
Speaker 10: for like content ticketing, which is like a great way

868
00:43:58,239 --> 00:44:01,960
Speaker 10: to just upload content and decide if it needs feedback,

869
00:44:02,040 --> 00:44:06,520
Speaker 10: if it's ready to post. I mean, honestly, I just

870
00:44:06,600 --> 00:44:09,200
Speaker 10: love Google products. I live my life in Google sheets.

871
00:44:09,200 --> 00:44:13,600
Speaker 9: And Google Docs. It's simple, it's easy, it's free Google Drive,

872
00:44:13,640 --> 00:44:16,279
Speaker 9: you can upload everything you want.

873
00:44:16,600 --> 00:44:20,120
Speaker 10: In terms of like team, I really think it's it's

874
00:44:20,160 --> 00:44:22,840
Speaker 10: the two headed ninja of like someone like myself or

875
00:44:22,880 --> 00:44:26,319
Speaker 10: someone who has strategy and can give creative feedback, and

876
00:44:26,360 --> 00:44:28,560
Speaker 10: then someone who can really execute the creative in a

877
00:44:28,600 --> 00:44:31,120
Speaker 10: way that I can. If you can have those two people,

878
00:44:31,160 --> 00:44:34,040
Speaker 10: you can basically accomplish any content need you need.

879
00:44:33,840 --> 00:44:35,080
Speaker 9: For any platform.

880
00:44:36,040 --> 00:44:38,920
Speaker 7: When when you're studying the content that you created, what

881
00:44:39,000 --> 00:44:41,280
Speaker 7: type of analytics are you are you valuing the most?

882
00:44:41,320 --> 00:44:45,440
Speaker 8: Is it the time watched? Is it impressions?

883
00:44:46,480 --> 00:44:50,120
Speaker 9: I try to per platform? Like the macro one is

884
00:44:50,200 --> 00:44:51,840
Speaker 9: how many unique people am I reaching?

885
00:44:51,920 --> 00:44:55,319
Speaker 10: Which for most platforms I don't offer that Facebook really

886
00:44:55,320 --> 00:44:58,400
Speaker 10: does and that's what they built their like entire marketing

887
00:44:58,480 --> 00:45:00,799
Speaker 10: engine off of, which is like unique people reach, We

888
00:45:00,840 --> 00:45:02,919
Speaker 10: talk to actually humans, and you can target at twenty

889
00:45:02,920 --> 00:45:05,360
Speaker 10: two year old who lives in Chicago these birthdays tomorrow,

890
00:45:05,719 --> 00:45:07,480
Speaker 10: Like Google or check Out, they don't have any sort

891
00:45:07,480 --> 00:45:11,440
Speaker 10: of targeting targeting capabilities. But like the macro is like

892
00:45:11,480 --> 00:45:14,439
Speaker 10: how many people are you really reaching? And then under

893
00:45:14,480 --> 00:45:18,560
Speaker 10: that for each platform, what levers impact that number? So

894
00:45:18,680 --> 00:45:20,600
Speaker 10: like shares of course, Like if you're just getting share,

895
00:45:20,640 --> 00:45:22,560
Speaker 10: that's going to be a huge multiplier for how many

896
00:45:22,600 --> 00:45:25,719
Speaker 10: people you're reaching. Comments, I think I call it high

897
00:45:25,840 --> 00:45:30,200
Speaker 10: valued engagements, comments, shares, likes, those are really.

898
00:45:30,080 --> 00:45:32,279
Speaker 9: Going to be the things that drive your overall reach.

899
00:45:32,480 --> 00:45:35,120
Speaker 10: But it starts with reach, and then per platform, it

900
00:45:35,239 --> 00:45:37,399
Speaker 10: depends on which platform it is that you can try

901
00:45:37,400 --> 00:45:39,960
Speaker 10: to dive into deeper and just focus on like YouTube,

902
00:45:40,000 --> 00:45:42,719
Speaker 10: for example, obsess over your click through rate, how many

903
00:45:42,760 --> 00:45:44,799
Speaker 10: people are clicking in my video? And what can I

904
00:45:44,880 --> 00:45:48,040
Speaker 10: learn about what drives more click throughs or less? And

905
00:45:48,120 --> 00:45:50,680
Speaker 10: then if you focus on that inherently, the reach is

906
00:45:50,719 --> 00:45:51,160
Speaker 10: going to grow.

907
00:45:51,719 --> 00:45:56,040
Speaker 4: So how often are you guys like effectively discussing this shit?

908
00:45:56,200 --> 00:45:59,720
Speaker 4: Like I mean probably all day on text and slack,

909
00:45:59,800 --> 00:46:02,120
Speaker 4: But like, are you guys meeting formally like once a

910
00:46:02,160 --> 00:46:04,759
Speaker 4: week to discuss all this shit? And when you do,

911
00:46:04,760 --> 00:46:06,960
Speaker 4: do you guys have like someone that went ahead and

912
00:46:07,000 --> 00:46:09,719
Speaker 4: like took the snapshots and was like, Yo, this peace

913
00:46:09,719 --> 00:46:11,640
Speaker 4: performed like this, Like is it that technical or is

914
00:46:11,680 --> 00:46:13,480
Speaker 4: it more just like yo, I think this one did well.

915
00:46:13,840 --> 00:46:17,480
Speaker 10: It is I mean like eight years now that I've

916
00:46:17,880 --> 00:46:20,600
Speaker 10: been operating this team, and like I think The biggest

917
00:46:20,600 --> 00:46:22,560
Speaker 10: shift for me was letting go of the rains. Like

918
00:46:22,600 --> 00:46:24,320
Speaker 10: I felt like I always needed to be the guru

919
00:46:24,400 --> 00:46:27,000
Speaker 10: and the guy who like if anyone asked anything about

920
00:46:27,000 --> 00:46:30,040
Speaker 10: any platform anytime, I got the answers, you know.

921
00:46:30,160 --> 00:46:31,839
Speaker 9: And then all of a sudden I realized I was.

922
00:46:31,760 --> 00:46:34,000
Speaker 10: Coming down only at the cost at my time, but

923
00:46:34,080 --> 00:46:36,320
Speaker 10: like at my team's growth and like opportunity, and like

924
00:46:36,360 --> 00:46:38,480
Speaker 10: I don't need to be that. And now, like our

925
00:46:38,520 --> 00:46:41,719
Speaker 10: team is staffed against we have what we call platform

926
00:46:41,760 --> 00:46:44,880
Speaker 10: strategy producer for every platform. Like if someone asked me

927
00:46:44,920 --> 00:46:47,600
Speaker 10: about YouTube, I'm not saying like Okay, I know, I'm like, Yo,

928
00:46:47,680 --> 00:46:48,240
Speaker 10: you gotta.

929
00:46:48,040 --> 00:46:52,080
Speaker 9: Go talk to Jake. Jake's got the answers. So it's

930
00:46:52,680 --> 00:46:54,120
Speaker 9: it's really creating ownership with that.

931
00:46:54,160 --> 00:46:55,960
Speaker 10: And yeah, then we have a weekly cadence of like

932
00:46:56,000 --> 00:46:58,120
Speaker 10: talking with that individual like Yo, what are you saying

933
00:46:58,120 --> 00:46:58,760
Speaker 10: on the platform?

934
00:46:58,920 --> 00:47:00,680
Speaker 9: And then I can ask the question of like okay,

935
00:47:00,719 --> 00:47:02,200
Speaker 9: what about this? Have you thought about that?

936
00:47:02,680 --> 00:47:04,680
Speaker 10: And then uh, they're the real experts and I'm just

937
00:47:04,680 --> 00:47:06,600
Speaker 10: trying to understand and get and learn from them. And

938
00:47:06,640 --> 00:47:08,680
Speaker 10: then when we're talking to clients or we're talking to

939
00:47:08,680 --> 00:47:11,080
Speaker 10: g or whatever the case is, it's a combined effort

940
00:47:11,160 --> 00:47:14,799
Speaker 10: of the individual expertise on that platform and then collectively

941
00:47:14,800 --> 00:47:15,600
Speaker 10: what we're all learning.

942
00:47:16,680 --> 00:47:18,279
Speaker 4: Now, Yeah, go ahead with sion.

943
00:47:18,640 --> 00:47:22,880
Speaker 2: Is Gary ve involved? What is his involvement in content creation?

944
00:47:22,920 --> 00:47:24,400
Speaker 2: Obviously he's not creating the content.

945
00:47:24,680 --> 00:47:25,160
Speaker 6: Is involved.

946
00:47:25,360 --> 00:47:29,359
Speaker 10: I mean he's he's he's heavily involved. Like anything that

947
00:47:29,440 --> 00:47:33,399
Speaker 10: he posts on his Instagram or Twitter is him. So

948
00:47:33,440 --> 00:47:36,399
Speaker 10: we have a text thread it's really what's happened, where

949
00:47:36,400 --> 00:47:39,480
Speaker 10: we send him options of content that we've edited or

950
00:47:39,520 --> 00:47:42,600
Speaker 10: images of content that we've created. He decided which ones

951
00:47:42,640 --> 00:47:45,600
Speaker 10: he likes, he rest the copy for he posted Twitter.

952
00:47:45,640 --> 00:47:47,920
Speaker 10: We don't have a really touch like sometimes we need

953
00:47:47,960 --> 00:47:50,640
Speaker 10: to do, like hey Gary, let's promote this podcast. We'll

954
00:47:50,640 --> 00:47:52,440
Speaker 10: send them a link. He decided how he wants to

955
00:47:52,440 --> 00:47:56,160
Speaker 10: promote it. I think I'm always surprised, and I always

956
00:47:56,160 --> 00:47:58,399
Speaker 10: push him to like go a little even more behind

957
00:47:58,440 --> 00:48:00,840
Speaker 10: the scenes, but like he's really involved in deciding what

958
00:48:01,000 --> 00:48:03,680
Speaker 10: gets pushed. Occasionally he'll be like, yo, I don't like

959
00:48:03,719 --> 00:48:06,200
Speaker 10: that color red, change it to blue. Stuff like that

960
00:48:06,400 --> 00:48:08,479
Speaker 10: not that much, and I'm grateful for that, Like, because

961
00:48:08,600 --> 00:48:12,600
Speaker 10: we generally it's all systems go, everything's approved. I suffocate

962
00:48:12,640 --> 00:48:15,239
Speaker 10: when I'm working with clients and they're like, can you

963
00:48:15,360 --> 00:48:17,920
Speaker 10: change the color of that? I'm like, it looks good,

964
00:48:18,000 --> 00:48:20,600
Speaker 10: let's go into the next. But he's involved, you know.

965
00:48:20,640 --> 00:48:25,080
Speaker 10: And the real I think the real riffing off of

966
00:48:25,080 --> 00:48:27,000
Speaker 10: what you guys were talking about before I joined, the

967
00:48:27,040 --> 00:48:29,319
Speaker 10: real question for anyone is what is actually going to

968
00:48:29,320 --> 00:48:31,120
Speaker 10: put you in a position to create the most content?

969
00:48:32,080 --> 00:48:34,399
Speaker 10: You know, Like everyone idolizing puts like, oh, I'm gonna

970
00:48:34,400 --> 00:48:35,839
Speaker 10: start a podcast or I'm gonna do.

971
00:48:35,760 --> 00:48:38,319
Speaker 9: This, but like, no bullshit, Like what are you at.

972
00:48:38,320 --> 00:48:39,879
Speaker 10: What's actually going to get you to a place where

973
00:48:39,880 --> 00:48:42,960
Speaker 10: you can post four times a day whatever that is.

974
00:48:43,040 --> 00:48:44,800
Speaker 10: That's the real answer of what you need to be doing.

975
00:48:44,920 --> 00:48:46,480
Speaker 10: And for Gary, just so happens like all right, I'm

976
00:48:46,520 --> 00:48:47,040
Speaker 10: just gonna.

977
00:48:46,840 --> 00:48:51,240
Speaker 9: Have someone who follows me around and then we post

978
00:48:51,280 --> 00:48:51,759
Speaker 9: produced it.

979
00:48:51,880 --> 00:48:52,080
Speaker 4: You know.

980
00:48:54,760 --> 00:48:55,040
Speaker 6: Yeah.

981
00:48:55,040 --> 00:48:57,520
Speaker 4: So, if you were starting a business, or or for

982
00:48:57,600 --> 00:49:00,839
Speaker 4: the people in your guys ecosystem that come in because

983
00:49:00,880 --> 00:49:04,720
Speaker 4: they're spying entrepreneurs and new founders, or and you guys

984
00:49:04,880 --> 00:49:08,840
Speaker 4: are constantly dishing out vice thoughts or just weighing this

985
00:49:08,960 --> 00:49:12,600
Speaker 4: idea of like media as it relates to business. I mean,

986
00:49:12,640 --> 00:49:14,759
Speaker 4: if you were starting a new brand, today, Like, what

987
00:49:14,800 --> 00:49:16,520
Speaker 4: would you do to blow that shit up?

988
00:49:21,800 --> 00:49:22,000
Speaker 9: Yeah?

989
00:49:22,239 --> 00:49:25,520
Speaker 10: Put an a Goulli amount of content online on the

990
00:49:25,520 --> 00:49:28,320
Speaker 10: platforms that matter, and I would try to learn. I

991
00:49:28,360 --> 00:49:31,880
Speaker 10: would not pigeonhole myself into this is the right brand

992
00:49:31,880 --> 00:49:35,239
Speaker 10: messaging and this is what our brand guidelines are and

993
00:49:35,280 --> 00:49:37,080
Speaker 10: this is what we should doing. I would try to

994
00:49:37,200 --> 00:49:40,480
Speaker 10: come up with a baseline test of this could be

995
00:49:40,520 --> 00:49:42,759
Speaker 10: our brand guidelines, This could be your brand guideline, This

996
00:49:42,800 --> 00:49:46,080
Speaker 10: could be our main focal point. Try and get signals

997
00:49:46,120 --> 00:49:50,839
Speaker 10: back on what actually is and then double down on it. Yeah,

998
00:49:50,880 --> 00:49:53,440
Speaker 10: and try to prioritize and ask myself just as I

999
00:49:53,440 --> 00:49:56,479
Speaker 10: would for a personal brand, Like in one scenario, whether

1000
00:49:56,520 --> 00:50:01,520
Speaker 10: I'm insurance company or home depot, what stories could I

1001
00:50:01,560 --> 00:50:04,919
Speaker 10: tell every day that would bring value? Whether that's it's

1002
00:50:05,000 --> 00:50:07,520
Speaker 10: because it's funny or because it's interesting. Because now I

1003
00:50:07,560 --> 00:50:10,960
Speaker 10: know how to build a door, Like what can you

1004
00:50:11,000 --> 00:50:13,560
Speaker 10: really do at a high volume of content to become

1005
00:50:13,560 --> 00:50:14,480
Speaker 10: a media company?

1006
00:50:14,840 --> 00:50:15,000
Speaker 6: You know?

1007
00:50:15,040 --> 00:50:16,200
Speaker 9: I love the example of.

1008
00:50:17,960 --> 00:50:22,600
Speaker 10: Michelin Star or Yeah, Michelin their tire company and in

1009
00:50:22,680 --> 00:50:25,080
Speaker 10: order to get people to drive more, they created a

1010
00:50:25,120 --> 00:50:29,800
Speaker 10: restaurant review book, which because they wanted to encourage people

1011
00:50:29,800 --> 00:50:31,560
Speaker 10: to get outside of the city, like, Okay, let's go

1012
00:50:31,680 --> 00:50:35,560
Speaker 10: do let's go review this restaurant in Pennsylvania so people

1013
00:50:35,600 --> 00:50:37,440
Speaker 10: will get out of New York City. It ended up

1014
00:50:37,480 --> 00:50:39,920
Speaker 10: becoming like Michelin Star rating, which we all know. But

1015
00:50:40,239 --> 00:50:42,400
Speaker 10: it's like an interesting exercise of like, how can you

1016
00:50:42,440 --> 00:50:45,880
Speaker 10: extrapolate what you're about and start storytelling in a different format?

1017
00:50:46,600 --> 00:50:46,759
Speaker 6: Yo?

1018
00:50:46,840 --> 00:50:49,200
Speaker 4: How should people approach you? By the way, we are

1019
00:50:49,239 --> 00:50:52,439
Speaker 4: getting straight fucking heat from Andy krain At right now,

1020
00:50:53,000 --> 00:50:55,359
Speaker 4: and it's like, no, I would people don't even really

1021
00:50:55,440 --> 00:50:57,759
Speaker 4: understand what's going on. We have earned your leisure the

1022
00:50:57,840 --> 00:51:01,080
Speaker 4: number one fucking business platform in the world right now,

1023
00:51:01,560 --> 00:51:05,840
Speaker 4: Andy Kranagg who's heading up the most successful, in my opinion,

1024
00:51:05,920 --> 00:51:09,760
Speaker 4: most successful mount of content strategy in history, and myself

1025
00:51:09,760 --> 00:51:14,440
Speaker 4: a young gun somewhere in the middle. Yo, a straight

1026
00:51:14,560 --> 00:51:17,080
Speaker 4: he like, you can't replicate this shit, Yo.

1027
00:51:17,480 --> 00:51:17,920
Speaker 9: I'll give you.

1028
00:51:17,960 --> 00:51:19,799
Speaker 10: I'll give you kudos too, John, because like, I think

1029
00:51:19,840 --> 00:51:22,480
Speaker 10: a lot of people in our ecosystem that.

1030
00:51:22,400 --> 00:51:24,200
Speaker 9: We're cool with that, like, come come by the.

1031
00:51:24,160 --> 00:51:27,759
Speaker 10: Office and know Gary your show love Gary. Gary tells

1032
00:51:27,800 --> 00:51:30,160
Speaker 10: him exactly what to do or exactly what he would

1033
00:51:30,200 --> 00:51:35,360
Speaker 10: do ninety seven percent don't do anything and eventually I

1034
00:51:35,400 --> 00:51:37,160
Speaker 10: get tired because like, as I've grown, I'm like, oh,

1035
00:51:37,160 --> 00:51:38,960
Speaker 10: I'm excited. I'm excited to watch them do their shit.

1036
00:51:39,280 --> 00:51:42,000
Speaker 10: You've done everything, man, Like you really executed in a

1037
00:51:42,000 --> 00:51:42,359
Speaker 10: big way.

1038
00:51:42,400 --> 00:51:43,040
Speaker 9: And I think that in.

1039
00:51:43,080 --> 00:51:46,480
Speaker 10: Itself is like like why you are where you are today.

1040
00:51:46,480 --> 00:51:48,520
Speaker 9: But it's a big muscle.

1041
00:51:49,239 --> 00:51:51,080
Speaker 4: Thank you, bro. I appreciate that, you know.

1042
00:51:51,120 --> 00:51:51,360
Speaker 6: I was.

1043
00:51:51,400 --> 00:51:53,600
Speaker 4: I was. I was chopping with Gary the other day

1044
00:51:54,360 --> 00:51:57,160
Speaker 4: one on one. He was like, Yo, John. He looked

1045
00:51:57,160 --> 00:51:59,320
Speaker 4: at me, he was like, Yo, I'm the best marketer

1046
00:51:59,360 --> 00:52:04,040
Speaker 4: in the world. Like it was just a fucking claim

1047
00:52:04,080 --> 00:52:08,920
Speaker 4: and it was just because that way. I was like, Yo,

1048
00:52:09,040 --> 00:52:11,560
Speaker 4: that's some real shit. You know, he's the fucking lebron

1049
00:52:11,560 --> 00:52:12,440
Speaker 4: of marketing at this point.

1050
00:52:12,640 --> 00:52:12,799
Speaker 6: Yo.

1051
00:52:12,920 --> 00:52:17,279
Speaker 4: Switching gears into paid right. A lot of businesses listening now,

1052
00:52:17,400 --> 00:52:20,000
Speaker 4: a lot of businesses in the EIL ecosystem, a lot

1053
00:52:20,040 --> 00:52:26,200
Speaker 4: of brands. They're trying to decipher when paid is appropriate.

1054
00:52:27,280 --> 00:52:29,120
Speaker 4: So how do you look at paid? Do you look

1055
00:52:29,160 --> 00:52:32,640
Speaker 4: at paid as the amplification of organic, I e. You

1056
00:52:32,719 --> 00:52:34,680
Speaker 4: post it does well, you put money behind it, you

1057
00:52:34,719 --> 00:52:38,280
Speaker 4: disseminate or and or do you think there's a bigger

1058
00:52:38,320 --> 00:52:45,040
Speaker 4: opportunity in segmenting cold audiences, running them effectively like hooks,

1059
00:52:45,120 --> 00:52:47,719
Speaker 4: bringing them to your website, cooking them, and then retargeting

1060
00:52:47,760 --> 00:52:50,959
Speaker 4: and having a retargeting sequence or is it the wrong

1061
00:52:51,000 --> 00:52:53,200
Speaker 4: way to be looking at one or the other.

1062
00:52:54,640 --> 00:53:01,040
Speaker 5: So I guess the answer is always both, right, Like

1063
00:53:01,280 --> 00:53:06,120
Speaker 5: I think like in general organic man, like running media

1064
00:53:06,160 --> 00:53:08,120
Speaker 5: against your top performing posts is.

1065
00:53:08,040 --> 00:53:10,920
Speaker 10: A really good idea, Like that's inherently going to probably

1066
00:53:10,920 --> 00:53:14,880
Speaker 10: be the best content for your page strategy. Conversely, like

1067
00:53:15,120 --> 00:53:17,920
Speaker 10: you're not going it'll be really difficult to convert.

1068
00:53:17,640 --> 00:53:20,520
Speaker 9: People that don't know your brand, you know, Like.

1069
00:53:20,480 --> 00:53:22,200
Speaker 10: I think it's like ninety five percent of people that

1070
00:53:22,239 --> 00:53:24,360
Speaker 10: go to a website for the first time will never purchase.

1071
00:53:25,440 --> 00:53:27,279
Speaker 10: So like, if you like you need to have a

1072
00:53:27,320 --> 00:53:30,040
Speaker 10: real retargeting strategy outside of just like hey, I know

1073
00:53:30,080 --> 00:53:32,359
Speaker 10: you went to a website by this, there could be like, hey,

1074
00:53:32,360 --> 00:53:35,560
Speaker 10: you went too our website, learn more about us. There's

1075
00:53:35,600 --> 00:53:37,760
Speaker 10: like a really cool story video, and then you retarget

1076
00:53:37,760 --> 00:53:41,200
Speaker 10: people that watch that videos like sequential messaging of when

1077
00:53:41,239 --> 00:53:43,680
Speaker 10: they first come in contact with you, and then also

1078
00:53:43,840 --> 00:53:47,359
Speaker 10: just conversely like hitting up the people. It's I think

1079
00:53:47,480 --> 00:53:51,680
Speaker 10: the analogy is like hunting versus farming. Have a strategy

1080
00:53:51,680 --> 00:53:55,800
Speaker 10: for both hunting would be going prospecting, getting new people

1081
00:53:56,040 --> 00:53:58,520
Speaker 10: who don't know you, and thinking about contextual ways to

1082
00:53:58,520 --> 00:53:59,120
Speaker 10: speak to them.

1083
00:53:59,440 --> 00:53:59,600
Speaker 9: Right.

1084
00:54:00,080 --> 00:54:02,399
Speaker 10: Five, like the five different buckets that people we want

1085
00:54:02,400 --> 00:54:06,239
Speaker 10: to hunt, psychographics, demographics and make content specific to them.

1086
00:54:06,640 --> 00:54:09,080
Speaker 10: And then farming is making sure that everyone that already

1087
00:54:09,080 --> 00:54:11,880
Speaker 10: fucks with you continues to fuck with you, right, putting

1088
00:54:11,880 --> 00:54:13,000
Speaker 10: water on the seas.

1089
00:54:12,800 --> 00:54:14,600
Speaker 9: Like everything you got to do to keep that butt,

1090
00:54:14,960 --> 00:54:15,319
Speaker 9: keep that.

1091
00:54:15,280 --> 00:54:17,920
Speaker 10: Base seeing your content, so like even boosting against your

1092
00:54:17,920 --> 00:54:18,520
Speaker 10: current fans.

1093
00:54:18,520 --> 00:54:21,000
Speaker 9: I think it's totally fine. Like people have some like

1094
00:54:21,480 --> 00:54:22,799
Speaker 9: feel some time of way, but like I.

1095
00:54:22,680 --> 00:54:24,640
Speaker 10: Don't want my audience to see a sponsored post for me,

1096
00:54:24,880 --> 00:54:27,759
Speaker 10: Like why it's okay, Like it's ass Like it's fine.

1097
00:54:27,760 --> 00:54:29,480
Speaker 9: They're not gonna like unfollow you, and if you do,

1098
00:54:29,560 --> 00:54:30,360
Speaker 9: you can get a new.

1099
00:54:30,200 --> 00:54:33,520
Speaker 4: One right right, Yo, this is straight he I do

1100
00:54:33,640 --> 00:54:37,040
Speaker 4: want to make time for the community to ask some questions,

1101
00:54:37,080 --> 00:54:41,080
Speaker 4: get a chance to riff with ak Direct Troy Less

1102
00:54:41,080 --> 00:54:42,160
Speaker 4: some people in the building.

1103
00:54:42,320 --> 00:54:44,359
Speaker 7: Yeah yeah, so earners, if you have a questions, feel

1104
00:54:44,360 --> 00:54:46,080
Speaker 7: free to raise your hand. I had a quick quick

1105
00:54:46,160 --> 00:54:50,080
Speaker 7: question because you did the time stamp right and you

1106
00:54:50,120 --> 00:54:52,520
Speaker 7: said that the capsules on the videos was one thing,

1107
00:54:52,960 --> 00:54:57,000
Speaker 7: but then you had that unique sound, And so I

1108
00:54:57,040 --> 00:54:59,560
Speaker 7: want to is this something that you see in the

1109
00:54:59,640 --> 00:55:01,719
Speaker 7: haraz in that it's going to be the new thing

1110
00:55:02,200 --> 00:55:04,879
Speaker 7: that that people can use to create content or some

1111
00:55:04,960 --> 00:55:07,560
Speaker 7: type of fun thing that's going to be coming down

1112
00:55:07,640 --> 00:55:08,200
Speaker 7: the line.

1113
00:55:09,480 --> 00:55:13,360
Speaker 10: In terms of like formats of content or just like

1114
00:55:13,400 --> 00:55:15,000
Speaker 10: to be able to produce content.

1115
00:55:15,040 --> 00:55:17,680
Speaker 4: Format is something that piece my interest.

1116
00:55:17,760 --> 00:55:19,120
Speaker 9: Well, like, well this is funny.

1117
00:55:19,400 --> 00:55:21,080
Speaker 10: We were talking about what you just reference was the

1118
00:55:21,120 --> 00:55:23,160
Speaker 10: Sonic branding and that was one hundred percent Gary, Like

1119
00:55:23,160 --> 00:55:23,600
Speaker 10: he spent.

1120
00:55:23,520 --> 00:55:25,600
Speaker 9: A lot of time trying to put people on.

1121
00:55:25,520 --> 00:55:27,840
Speaker 10: Podcasting and like, your voice is really going to matter,

1122
00:55:28,200 --> 00:55:31,360
Speaker 10: Like right now I can say, hey, Siri, order me soap,

1123
00:55:31,400 --> 00:55:33,720
Speaker 10: and Cereal will probably figure out how to order soap

1124
00:55:34,000 --> 00:55:34,520
Speaker 10: or it's going to.

1125
00:55:34,719 --> 00:55:35,960
Speaker 9: Be there in a couple of months.

1126
00:55:36,480 --> 00:55:39,000
Speaker 10: And then he started thinking about, wait a minute, if

1127
00:55:39,040 --> 00:55:42,080
Speaker 10: everyone's really really going to get into the audio voice landscape,

1128
00:55:42,440 --> 00:55:44,080
Speaker 10: how are we thinking about branding that?

1129
00:55:44,280 --> 00:55:47,279
Speaker 9: Like it's really easy to brand something visually with.

1130
00:55:47,239 --> 00:55:51,239
Speaker 10: A watermark, a logo, how you're going to brand you know,

1131
00:55:51,480 --> 00:55:55,279
Speaker 10: from an audio perspective? And then one late night d

1132
00:55:55,400 --> 00:55:58,920
Speaker 10: Ro cooked up an audio tag that sounded is actually

1133
00:55:59,000 --> 00:56:01,160
Speaker 10: Gary doing that, and then we just started putting it

1134
00:56:01,239 --> 00:56:02,960
Speaker 10: on all of his videos. We now use the different

1135
00:56:02,960 --> 00:56:06,480
Speaker 10: ones like Garry V showed me. Uh, But like it's

1136
00:56:06,520 --> 00:56:08,840
Speaker 10: cool to think about. You know if if like we're

1137
00:56:08,880 --> 00:56:11,919
Speaker 10: you're at the super Bowl or you're at the Yankees game,

1138
00:56:11,960 --> 00:56:14,120
Speaker 10: and all of a sudden you hear that sound and

1139
00:56:14,120 --> 00:56:17,120
Speaker 10: you associate it with an individual brand, it's really really

1140
00:56:17,160 --> 00:56:19,960
Speaker 10: powerful and you may not even need to pay. Like

1141
00:56:20,040 --> 00:56:21,799
Speaker 10: the impression that you would have to pay to do

1142
00:56:21,880 --> 00:56:24,560
Speaker 10: that well might be way less than if you had

1143
00:56:24,560 --> 00:56:26,799
Speaker 10: to show them a TV spot and you're still going

1144
00:56:26,840 --> 00:56:28,840
Speaker 10: to get that same brand recognition and impact.

1145
00:56:29,600 --> 00:56:29,920
Speaker 1: Wow.

1146
00:56:30,239 --> 00:56:33,680
Speaker 4: Yeah, it actually makes me think of that, Like hip

1147
00:56:33,680 --> 00:56:35,520
Speaker 4: hop has been doing this ship.

1148
00:56:35,440 --> 00:56:37,960
Speaker 8: Right, That's what I'm thinking. Every every DJ now has

1149
00:56:38,000 --> 00:56:39,480
Speaker 8: that at the beginning Maya music.

1150
00:56:39,560 --> 00:56:44,520
Speaker 10: Yeah, yeah, that's that's a spot on.

1151
00:56:45,280 --> 00:56:48,880
Speaker 9: It's I'm like, the thing I'm most fascinated.

1152
00:56:48,400 --> 00:56:50,680
Speaker 10: About that I've just been spending my time on a

1153
00:56:50,719 --> 00:56:53,560
Speaker 10: lot is just like in the crypto space, I feel

1154
00:56:53,560 --> 00:56:55,680
Speaker 10: like there's a new platform coming. I have no idea

1155
00:56:55,719 --> 00:56:59,160
Speaker 10: what it is, but I think it's it's the antithesis

1156
00:56:59,200 --> 00:57:01,799
Speaker 10: of TikTok, and I think like I think that there

1157
00:57:01,880 --> 00:57:04,920
Speaker 10: is some poison within those platforms.

1158
00:57:05,360 --> 00:57:06,120
Speaker 9: And I don't want to.

1159
00:57:06,160 --> 00:57:07,480
Speaker 10: I don't want I don't think of it as like

1160
00:57:07,520 --> 00:57:10,000
Speaker 10: being anonymous, but I think of it as something other

1161
00:57:10,080 --> 00:57:12,799
Speaker 10: than everyone trying to show off who they are and

1162
00:57:12,840 --> 00:57:15,160
Speaker 10: like let's all hate each other, like that's all.

1163
00:57:15,360 --> 00:57:19,000
Speaker 9: Like it's something different, just like cents.

1164
00:57:19,400 --> 00:57:20,200
Speaker 6: All right, here we go.

1165
00:57:20,600 --> 00:57:24,280
Speaker 4: Questions for for just a quick note for folks that

1166
00:57:24,320 --> 00:57:26,720
Speaker 4: I see in the comments asking for the pdf, head

1167
00:57:26,720 --> 00:57:29,040
Speaker 4: over to loop insure dot co slash e y l

1168
00:57:29,360 --> 00:57:32,800
Speaker 4: loop insure dot Co slash e y l. That entire

1169
00:57:33,160 --> 00:57:36,960
Speaker 4: breakdown for content strategy is available for download for free.

1170
00:57:37,400 --> 00:57:38,320
Speaker 4: All right, let's get to it.

1171
00:57:38,440 --> 00:57:40,760
Speaker 6: Edith Legendary.

1172
00:57:41,120 --> 00:57:46,960
Speaker 4: Yeah, also Wiz got the laugh. Uh, I don't think.

1173
00:57:48,560 --> 00:57:51,080
Speaker 10: I don't think there's there's not one mainstream rapper that

1174
00:57:51,120 --> 00:57:51,800
Speaker 10: doesn't have.

1175
00:57:51,680 --> 00:57:54,400
Speaker 9: Their whatever you want to call it.

1176
00:57:55,000 --> 00:57:57,720
Speaker 2: You know, I gotta tell us Christy before we get

1177
00:57:57,720 --> 00:58:00,760
Speaker 2: the question. So we we ross the other.

1178
00:58:00,680 --> 00:58:03,520
Speaker 4: Day and the way when I seen that, I was like,

1179
00:58:03,560 --> 00:58:04,760
Speaker 4: when the fun did this have?

1180
00:58:05,040 --> 00:58:07,920
Speaker 2: Like shout out to said you might have seen it.

1181
00:58:07,920 --> 00:58:09,680
Speaker 2: One of our friends was like, yo, if you get

1182
00:58:09,680 --> 00:58:12,360
Speaker 2: you should get him to say. So, I'm not going

1183
00:58:12,440 --> 00:58:13,920
Speaker 2: to ask him. I'm not going to ask him to

1184
00:58:13,960 --> 00:58:17,120
Speaker 2: say hum, it's literally so I meet him, I dap,

1185
00:58:17,440 --> 00:58:21,160
Speaker 2: we wrap up, he hugs and as we get close, he.

1186
00:58:21,160 --> 00:58:28,600
Speaker 4: Goes, yeah, you just needed to be recording that episodes

1187
00:58:28,600 --> 00:58:34,240
Speaker 4: of day Man. What are you calling in from? And

1188
00:58:34,240 --> 00:58:34,920
Speaker 4: what's your question?

1189
00:58:36,280 --> 00:58:40,680
Speaker 11: I good evening everyone you doing. I just want to

1190
00:58:40,720 --> 00:58:44,400
Speaker 11: say that my heart is beating so fast, like you

1191
00:58:44,480 --> 00:58:46,320
Speaker 11: will really drop some gems.

1192
00:58:48,720 --> 00:58:49,520
Speaker 4: Thank you, thank you.

1193
00:58:50,000 --> 00:58:50,960
Speaker 9: I don't even know.

1194
00:58:50,920 --> 00:58:54,600
Speaker 11: What question I will because you all said so much.

1195
00:58:54,720 --> 00:58:59,800
Speaker 11: But now I'm really thinking about the audio, the audio voice,

1196
00:59:01,200 --> 00:59:07,520
Speaker 11: like I'm following coach Stormy and you all you know what.

1197
00:59:07,560 --> 00:59:09,160
Speaker 11: I'm not going to ask a question. I'm just gonna

1198
00:59:09,200 --> 00:59:09,960
Speaker 11: say that.

1199
00:59:10,040 --> 00:59:11,600
Speaker 5: You all drop some gems.

1200
00:59:11,840 --> 00:59:15,480
Speaker 11: I have my notes and I am so proud to

1201
00:59:15,640 --> 00:59:19,560
Speaker 11: be an earner of e y L University. Okay, thank

1202
00:59:19,560 --> 00:59:20,240
Speaker 11: you so much.

1203
00:59:21,040 --> 00:59:22,680
Speaker 6: Thank you. I appreciate that.

1204
00:59:22,840 --> 00:59:24,200
Speaker 9: Awesome thank you.

1205
00:59:24,440 --> 00:59:30,240
Speaker 10: Uh the biggest on notes start pushing buttons like I'm

1206
00:59:30,600 --> 00:59:32,600
Speaker 10: as someone who went to school and everything, and like

1207
00:59:32,640 --> 00:59:35,240
Speaker 10: I love the note taking. I'm so passionate about Like

1208
00:59:35,360 --> 00:59:38,160
Speaker 10: if you like, I'm sure there's so much that you

1209
00:59:38,160 --> 00:59:39,720
Speaker 10: can learn from what John and.

1210
00:59:39,680 --> 00:59:40,720
Speaker 9: The crew were talking about.

1211
00:59:40,720 --> 00:59:43,800
Speaker 10: Earlier, but like literally upload a video and publish it.

1212
00:59:44,200 --> 00:59:47,800
Speaker 10: You'll get so much learnings from that, Like you really

1213
00:59:47,840 --> 00:59:49,960
Speaker 10: will volume.

1214
00:59:50,560 --> 00:59:54,080
Speaker 4: Uh that this whole debate about like quantity over quality,

1215
00:59:54,480 --> 00:59:59,800
Speaker 4: I've ended up landing on quantity leaves the quality. There's

1216
00:59:59,840 --> 01:00:02,960
Speaker 4: no away you're gonna get good unless you've been in

1217
01:00:02,960 --> 01:00:05,960
Speaker 4: the ring. And eventually, once you get punched up times,

1218
01:00:05,960 --> 01:00:09,920
Speaker 4: you can slow the movements down. So the volume strategy, Man,

1219
01:00:09,960 --> 01:00:12,479
Speaker 4: I subscribe a hundred percent. Thank you, Edith, appreciate you.

1220
01:00:12,680 --> 01:00:14,960
Speaker 4: Justin robertson what's good? Bro? Where you calling them from?

1221
01:00:15,280 --> 01:00:16,120
Speaker 4: And what's your question?

1222
01:00:21,360 --> 01:00:23,000
Speaker 12: You don't really know what he's doing out here?

1223
01:00:23,040 --> 01:00:24,400
Speaker 4: Real smooth transitions. I like it.

1224
01:00:24,480 --> 01:00:28,560
Speaker 12: John found out about you from uy L, So thank

1225
01:00:28,600 --> 01:00:31,280
Speaker 12: you to my ey L brothers. Thank you, Bro, thank

1226
01:00:31,320 --> 01:00:35,080
Speaker 12: you of course of course, so uh And I'm sorry

1227
01:00:35,560 --> 01:00:37,280
Speaker 12: the guest name one more time.

1228
01:00:39,000 --> 01:00:40,640
Speaker 9: Andy, And sorry Andy.

1229
01:00:40,960 --> 01:00:43,680
Speaker 12: I was very interested when you said something in regards

1230
01:00:43,720 --> 01:00:49,520
Speaker 12: to the crypto space. So with the YouTube shorts coming

1231
01:00:49,560 --> 01:00:51,800
Speaker 12: from someone so I'm trying to add value. I've really

1232
01:00:51,840 --> 01:00:54,160
Speaker 12: picked up obviously what you need to do first is

1233
01:00:54,200 --> 01:00:56,880
Speaker 12: add value. So watching E y L, you guys provide

1234
01:00:56,920 --> 01:00:58,880
Speaker 12: so much value. John, I follow you. You provide so

1235
01:00:58,960 --> 01:01:01,400
Speaker 12: much value. Andy obvious, I'll be following you now. You

1236
01:01:01,480 --> 01:01:04,280
Speaker 12: provide so much value. So with this YouTube chorts, with

1237
01:01:04,280 --> 01:01:07,120
Speaker 12: it being sixty seconds, just maybe coming up with something

1238
01:01:07,160 --> 01:01:11,520
Speaker 12: that encapsulates thirty to sixty seconds of something you guys,

1239
01:01:11,920 --> 01:01:14,800
Speaker 12: more information you guys give out. That's something you could

1240
01:01:15,080 --> 01:01:18,000
Speaker 12: possibly push on YouTube shorts.

1241
01:01:18,880 --> 01:01:22,280
Speaker 10: Yeah, you know that, Like, value can come in many

1242
01:01:22,320 --> 01:01:25,120
Speaker 10: many forms, Like I think what the value you're getting

1243
01:01:25,200 --> 01:01:29,200
Speaker 10: right now is like education and strategy, right, but making

1244
01:01:29,200 --> 01:01:33,160
Speaker 10: someone laugh his value too. It's comedic value, it's entertainment value.

1245
01:01:33,320 --> 01:01:34,600
Speaker 10: There's many forms of value.

1246
01:01:36,680 --> 01:01:38,520
Speaker 4: Okay, perfect right.

1247
01:01:38,560 --> 01:01:40,520
Speaker 12: That's really the only question I had in regards to

1248
01:01:41,200 --> 01:01:43,920
Speaker 12: the YouTube shorts thing. Other than that, did you have

1249
01:01:43,960 --> 01:01:47,840
Speaker 12: any crypto spaces that you see that would really be

1250
01:01:47,880 --> 01:01:51,600
Speaker 12: in advanced with audio space, like obviously listening something being

1251
01:01:51,680 --> 01:01:54,640
Speaker 12: developed in a decentralized platform. Do you know about any

1252
01:01:54,680 --> 01:01:55,480
Speaker 12: projects about that?

1253
01:01:56,360 --> 01:01:57,160
Speaker 9: I have no clue.

1254
01:01:57,600 --> 01:02:00,880
Speaker 10: I know I know people or into this thing called

1255
01:02:00,920 --> 01:02:03,640
Speaker 10: your Old Beats, which allows you to invest in like

1256
01:02:03,720 --> 01:02:07,440
Speaker 10: audio samples and beats and get royalties off of future

1257
01:02:07,520 --> 01:02:14,000
Speaker 10: purchasers or tracks ever using the Rosses next album I

1258
01:02:14,040 --> 01:02:14,320
Speaker 10: got you.

1259
01:02:14,400 --> 01:02:15,160
Speaker 4: Well, thank you very much.

1260
01:02:15,200 --> 01:02:17,240
Speaker 12: And then on the last thing for you would just

1261
01:02:17,280 --> 01:02:20,320
Speaker 12: be how many pieces of content do you think you

1262
01:02:20,360 --> 01:02:23,040
Speaker 12: need to be recording a day? I know I was,

1263
01:02:23,080 --> 01:02:25,320
Speaker 12: I was following you said, you know, companies still think

1264
01:02:25,440 --> 01:02:27,800
Speaker 12: doing one piece of content today is doing good, and

1265
01:02:27,920 --> 01:02:31,160
Speaker 12: that's what would be like a number Like obviously, I

1266
01:02:31,160 --> 01:02:33,000
Speaker 12: see how engaged you are. I actually got an email

1267
01:02:33,040 --> 01:02:35,840
Speaker 12: from you once and asking for me to put a

1268
01:02:35,840 --> 01:02:38,920
Speaker 12: song on Spotify's playlist. I emailed back and said Jazzmine

1269
01:02:38,920 --> 01:02:41,120
Speaker 12: Sullivan and it got updated like within an hour, and

1270
01:02:41,120 --> 01:02:43,080
Speaker 12: I was like, what the hell? So I think that

1271
01:02:43,240 --> 01:02:46,200
Speaker 12: engagement is awesome. So as far as that, like, what

1272
01:02:46,240 --> 01:02:54,720
Speaker 12: do you think.

1273
01:02:52,680 --> 01:02:56,360
Speaker 4: Yo death over with Man listen, I'll say this I

1274
01:02:56,640 --> 01:02:59,440
Speaker 4: want to take with Loop. I want to take an

1275
01:02:59,560 --> 01:03:06,160
Speaker 4: extreme position on content, being a content first company that

1276
01:03:06,960 --> 01:03:09,400
Speaker 4: we spent rather than over index on just like a

1277
01:03:09,480 --> 01:03:12,440
Speaker 4: ridiculous ad budget, what we're doing is over indexing on

1278
01:03:12,520 --> 01:03:19,360
Speaker 4: bringing people into the team whose sole job is to produce, design, edit, community, manage.

1279
01:03:19,640 --> 01:03:21,680
Speaker 4: I mean, I really think that we're entering into this

1280
01:03:21,760 --> 01:03:25,120
Speaker 4: era of community as emote. You can't fuck with the

1281
01:03:25,160 --> 01:03:29,640
Speaker 4: EYL brand because like you can't replicate their shit. You

1282
01:03:29,680 --> 01:03:32,000
Speaker 4: can't just take assets over liabilities and slap it on

1283
01:03:32,040 --> 01:03:35,160
Speaker 4: a similar colored shirt, right like it it's the community,

1284
01:03:35,200 --> 01:03:37,320
Speaker 4: it's the mot and I think that content is the

1285
01:03:37,320 --> 01:03:40,320
Speaker 4: best way to nurture a community. So for us, man,

1286
01:03:40,840 --> 01:03:43,560
Speaker 4: we're starting to at this point shoot one two hours

1287
01:03:43,600 --> 01:03:45,640
Speaker 4: a day. We're starting to document almost everything we do

1288
01:03:45,800 --> 01:03:48,040
Speaker 4: just about clip it up. And I would like to

1289
01:03:48,040 --> 01:03:49,880
Speaker 4: get to a point where we're posting four or five

1290
01:03:49,880 --> 01:03:53,440
Speaker 4: times a day across all platforms, to be honest, and

1291
01:03:53,480 --> 01:04:00,120
Speaker 4: the big ones for us is Instagram, LinkedIn Twitter, and

1292
01:04:00,080 --> 01:04:02,160
Speaker 4: so I'm here Facebook, we just do the auto reposts.

1293
01:04:02,560 --> 01:04:04,080
Speaker 4: I think I'm leaving some bread on the table with

1294
01:04:04,120 --> 01:04:08,160
Speaker 4: Facebook and TikTok where we're leaning into. So I think,

1295
01:04:08,240 --> 01:04:10,040
Speaker 4: if you think about it, there are billions of people

1296
01:04:11,400 --> 01:04:15,800
Speaker 4: collectively aggregating on five websites if you fucking think about it, right, So, like,

1297
01:04:15,960 --> 01:04:18,040
Speaker 4: if you're not posting there, man, you're leaving bread on

1298
01:04:18,040 --> 01:04:20,960
Speaker 4: the table. And for people like I've just been hammering

1299
01:04:20,960 --> 01:04:22,840
Speaker 4: this message ever since, it's been drilled into me. But

1300
01:04:23,120 --> 01:04:25,320
Speaker 4: the way to grow any brand or business in this

1301
01:04:25,400 --> 01:04:28,240
Speaker 4: day is to just over index on the production of

1302
01:04:28,280 --> 01:04:31,760
Speaker 4: content and you'll see your brand organically beginning to grow.

1303
01:04:31,760 --> 01:04:35,120
Speaker 4: People will talk about it and then share and then

1304
01:04:35,360 --> 01:04:38,040
Speaker 4: the one thing that wasn't discussed, but that is responding

1305
01:04:38,080 --> 01:04:42,280
Speaker 4: to DMS like community management and depth and responding to emails.

1306
01:04:42,560 --> 01:04:46,000
Speaker 4: That's what keeps people around. But Yo, Justin, I appreciate you, man,

1307
01:04:46,040 --> 01:04:48,880
Speaker 4: appreciate the support. I'm looking forward to you being in

1308
01:04:48,880 --> 01:04:51,200
Speaker 4: a loop customer. We're going to do all kinds of

1309
01:04:51,200 --> 01:04:53,040
Speaker 4: really cool shit down the stretch man. We want to

1310
01:04:53,040 --> 01:04:56,080
Speaker 4: build a first billion dollar insurance business that was grown

1311
01:04:56,160 --> 01:04:58,440
Speaker 4: primarily through social media, and we will do it and

1312
01:04:58,480 --> 01:05:00,600
Speaker 4: people will then refer back to this video is like,

1313
01:05:00,600 --> 01:05:06,280
Speaker 4: oh ship they shiped the blueprint. Justin, thanks a lot.

1314
01:05:06,120 --> 01:05:08,520
Speaker 7: Man, real quick on on hosting this ey L thing.

1315
01:05:08,560 --> 01:05:11,600
Speaker 7: Anybody asks more than one question, we got to say guidelines.

1316
01:05:13,000 --> 01:05:15,520
Speaker 7: They're all taping guidelines out to Justino. He went for

1317
01:05:15,600 --> 01:05:16,960
Speaker 7: he knew that. He's like, oh John's doing it.

1318
01:05:16,960 --> 01:05:17,600
Speaker 8: Oh I got it.

1319
01:05:18,560 --> 01:05:21,680
Speaker 4: Just so, justin appreciate you. Let's get another question in here.

1320
01:05:21,720 --> 01:05:23,960
Speaker 4: By the way, looping shirt dot CoA slash E y L.

1321
01:05:24,040 --> 01:05:25,760
Speaker 4: Looping shirt dot CoA slash E y L for the

1322
01:05:25,800 --> 01:05:28,240
Speaker 4: download head over downloaded. We'll see you there, Matt. Where

1323
01:05:28,240 --> 01:05:29,840
Speaker 4: are you calling them from and what's your question.

1324
01:05:34,680 --> 01:05:37,280
Speaker 8: Don't do this fridge break? Oh there's no fridge breaks.

1325
01:05:37,480 --> 01:05:38,919
Speaker 9: John John really is good.

1326
01:05:40,240 --> 01:05:44,320
Speaker 6: He's like he's like a radio got talented man.

1327
01:05:44,360 --> 01:05:47,320
Speaker 10: What we got This whole insurance entrepreneurship thing doesn't work

1328
01:05:47,320 --> 01:05:47,680
Speaker 10: out for you.

1329
01:05:48,760 --> 01:05:51,200
Speaker 6: Definitely could be a radio personality. Man.

1330
01:05:51,800 --> 01:05:53,680
Speaker 4: I got a job at EYL lined up for me.

1331
01:05:53,680 --> 01:05:55,640
Speaker 8: All right, all right, Matt, look Fridze breaks.

1332
01:05:55,640 --> 01:05:57,560
Speaker 7: You know how this goes you? Frizz breaks will catch

1333
01:05:57,600 --> 01:05:59,560
Speaker 7: you on another one. Jeffrey were coming to you. I

1334
01:05:59,640 --> 01:06:00,640
Speaker 7: mut you been unmuted.

1335
01:06:00,640 --> 01:06:01,120
Speaker 8: It was going on.

1336
01:06:04,240 --> 01:06:05,720
Speaker 9: Hey, guys, thanks for having me.

1337
01:06:05,680 --> 01:06:07,000
Speaker 8: On what's oubject?

1338
01:06:07,040 --> 01:06:07,520
Speaker 6: How's it going?

1339
01:06:08,360 --> 01:06:09,920
Speaker 9: Appreciate it's going really well.

1340
01:06:10,680 --> 01:06:13,439
Speaker 13: Thank you for all the gems, and I'm really looking

1341
01:06:13,480 --> 01:06:16,080
Speaker 13: forward to everything else that you guys are dropping.

1342
01:06:16,480 --> 01:06:17,120
Speaker 6: Appreciate it.

1343
01:06:17,840 --> 01:06:21,960
Speaker 13: But my question is, how do you strategize when you're

1344
01:06:22,000 --> 01:06:27,120
Speaker 13: starting a new business and you create content for something

1345
01:06:27,160 --> 01:06:31,920
Speaker 13: that's extremely niche, Like my girlfriend wants to do stuff

1346
01:06:32,000 --> 01:06:38,520
Speaker 13: for new mothers, stuff that's like your towards towards Montessori mhm,

1347
01:06:39,200 --> 01:06:44,480
Speaker 13: So how would you strategize new mothers towards what like

1348
01:06:45,040 --> 01:06:49,520
Speaker 13: Montessori style toys and just things that are educational.

1349
01:06:50,480 --> 01:06:53,240
Speaker 2: Those are the schools. They let the kids do whatever

1350
01:06:53,240 --> 01:06:53,560
Speaker 2: they want.

1351
01:06:53,600 --> 01:07:02,880
Speaker 10: Right my education, I think there's there's so many opportunities,

1352
01:07:02,960 --> 01:07:07,560
Speaker 10: right Like, I think every every kid or mother has

1353
01:07:07,560 --> 01:07:09,520
Speaker 10: their own interests outside of just like thinking about a

1354
01:07:09,560 --> 01:07:12,120
Speaker 10: monastery school. They still live their lives, so it could

1355
01:07:12,120 --> 01:07:15,400
Speaker 10: be a lot more generic than you think. But also

1356
01:07:16,600 --> 01:07:20,360
Speaker 10: do consumer research like spend time on Twitter, search type

1357
01:07:20,400 --> 01:07:23,520
Speaker 10: in monastery school, type in school, type in new mother,

1358
01:07:23,680 --> 01:07:26,160
Speaker 10: and just read comments. I would be surprised if you

1359
01:07:26,160 --> 01:07:28,320
Speaker 10: don't get four or five or ten different ideas too.

1360
01:07:28,920 --> 01:07:29,240
Speaker 8: Mm.

1361
01:07:29,440 --> 01:07:32,080
Speaker 4: Community that's I like that AKA because that's like social listening.

1362
01:07:32,440 --> 01:07:35,480
Speaker 4: One thing to jump in there. This is something that

1363
01:07:35,520 --> 01:07:39,440
Speaker 4: I've done that I found to be successful. But you

1364
01:07:39,480 --> 01:07:43,440
Speaker 4: can personally like new moms, that's a niche. There's a

1365
01:07:43,480 --> 01:07:46,280
Speaker 4: lot of social there's a lot of physical and social

1366
01:07:46,320 --> 01:07:49,600
Speaker 4: networking that goes on between new moms because it's such

1367
01:07:49,600 --> 01:07:53,040
Speaker 4: a unique and distinct life experience. So me being you,

1368
01:07:53,240 --> 01:07:56,640
Speaker 4: I would literally create a podcast, a video podcast that

1369
01:07:56,640 --> 01:08:00,200
Speaker 4: I would host on IGTV Vertical and I would could

1370
01:08:00,720 --> 01:08:06,080
Speaker 4: uh interview different new moms and profile different new moms

1371
01:08:06,080 --> 01:08:09,480
Speaker 4: that are coming up that are notable doing interesting things,

1372
01:08:09,600 --> 01:08:11,919
Speaker 4: being a boss babe, whatever that type into that whole

1373
01:08:11,960 --> 01:08:15,720
Speaker 4: ethos and eventually what you do is you create a

1374
01:08:15,920 --> 01:08:20,240
Speaker 4: community of people that are effectively coming around to meet

1375
01:08:20,320 --> 01:08:23,960
Speaker 4: other new moms, and they'll discover your business as a

1376
01:08:24,000 --> 01:08:26,519
Speaker 4: result of the content that you put forth. One of

1377
01:08:26,640 --> 01:08:30,080
Speaker 4: I'm sure many ideas, but that's one of.

1378
01:08:30,040 --> 01:08:32,559
Speaker 9: The Facebook Facebook groups seem like a gold mine too.

1379
01:08:32,880 --> 01:08:36,439
Speaker 10: Join every new mom Facebook group, every Montessori school Facebook group,

1380
01:08:36,479 --> 01:08:39,040
Speaker 10: and just ask meaningful questions. What are you guys interested in?

1381
01:08:39,040 --> 01:08:41,640
Speaker 10: What are you guys' biggest problems? What how could I

1382
01:08:41,680 --> 01:08:44,240
Speaker 10: ever bring value in terms of education or information to

1383
01:08:44,240 --> 01:08:45,680
Speaker 10: you guys. I'm sure you'll get a lot of.

1384
01:08:45,600 --> 01:08:47,680
Speaker 9: Info mm yo.

1385
01:08:47,800 --> 01:08:50,240
Speaker 4: By the way, that's a that's a hidden one, ak

1386
01:08:50,400 --> 01:08:53,760
Speaker 4: that's not often discussed. But Facebook groups is a sleeper man.

1387
01:08:56,640 --> 01:08:58,559
Speaker 9: That's where you have depth two.

1388
01:08:58,680 --> 01:09:01,120
Speaker 10: You know, like if you're in a face and you're active,

1389
01:09:01,160 --> 01:09:03,599
Speaker 10: I feel like you're in it and you can get.

1390
01:09:03,479 --> 01:09:04,720
Speaker 9: Real action whether I know.

1391
01:09:04,760 --> 01:09:07,479
Speaker 10: There's like top in sports card Facebook groups where there's

1392
01:09:07,479 --> 01:09:11,759
Speaker 10: like a lot of transactions happening. There's Facebook groups for bowling,

1393
01:09:11,960 --> 01:09:14,560
Speaker 10: like all kinds of stuff. Definitely Monastery schools.

1394
01:09:14,200 --> 01:09:15,679
Speaker 9: And New Brothers.

1395
01:09:15,280 --> 01:09:19,880
Speaker 2: That's like eyo Facebook group lit it's a party in

1396
01:09:20,000 --> 01:09:22,880
Speaker 2: every day. It's crazy, but you know it never never

1397
01:09:22,960 --> 01:09:25,479
Speaker 2: discount the value of niche audiences. That's something that Ryan

1398
01:09:25,520 --> 01:09:27,800
Speaker 2: Leslie told to a shout out to him and you know,

1399
01:09:27,960 --> 01:09:29,679
Speaker 2: if you know his story, he made like a million

1400
01:09:29,720 --> 01:09:31,960
Speaker 2: dollars and he only sold like a couple thousand records,

1401
01:09:31,960 --> 01:09:34,360
Speaker 2: but he it's really a great episode on EYL And

1402
01:09:35,360 --> 01:09:37,280
Speaker 2: a lot of times people think that you have to have,

1403
01:09:37,439 --> 01:09:42,120
Speaker 2: you know, a broad range message, but that's kind of

1404
01:09:42,160 --> 01:09:44,559
Speaker 2: like dilute the situation. And you know, if you're appealing

1405
01:09:44,560 --> 01:09:46,759
Speaker 2: to every single person, you're not really appealing to anybody.

1406
01:09:47,040 --> 01:09:49,040
Speaker 2: But you dollar down and you and you appeal to

1407
01:09:49,080 --> 01:09:53,479
Speaker 2: a niche audience, whether that's you know, ethnic, whether that's religious,

1408
01:09:53,479 --> 01:09:56,800
Speaker 2: whether that's whatever. There's value in that because people are

1409
01:09:56,880 --> 01:10:00,840
Speaker 2: tribal by nature, and people like to you know, congregate

1410
01:10:00,880 --> 01:10:03,160
Speaker 2: with people that are similar to themselves. So you'd be

1411
01:10:03,200 --> 01:10:05,639
Speaker 2: surprised how many you know, new moms out there that

1412
01:10:05,720 --> 01:10:08,040
Speaker 2: are experiencing the same thing with their children, you know,

1413
01:10:08,160 --> 01:10:10,599
Speaker 2: especially you know now with homeschool and all that stuff,

1414
01:10:11,000 --> 01:10:14,960
Speaker 2: that don't have an outlet, don't have a community, and

1415
01:10:15,000 --> 01:10:17,040
Speaker 2: they would love to be part of a community. So

1416
01:10:17,400 --> 01:10:20,320
Speaker 2: the content strategy of Yeah, like even like how we started,

1417
01:10:20,360 --> 01:10:22,400
Speaker 2: which is, you know, going on other people's shows and

1418
01:10:22,439 --> 01:10:25,320
Speaker 2: giving content and putting it out there, You'd be surprised

1419
01:10:25,320 --> 01:10:28,280
Speaker 2: how many people would be interested in that because it's

1420
01:10:28,320 --> 01:10:30,320
Speaker 2: something that I'm assuming there's not a lot of people

1421
01:10:30,400 --> 01:10:31,560
Speaker 2: that's actually focused on that.

1422
01:10:31,600 --> 01:10:32,720
Speaker 6: Maybe there is a lot, I'm not sure.

1423
01:10:32,800 --> 01:10:35,640
Speaker 7: And then that audience is laser focused. They're coming for

1424
01:10:36,160 --> 01:10:39,320
Speaker 7: that exact thing. So you get new moms, they're like, wait,

1425
01:10:39,800 --> 01:10:41,759
Speaker 7: I'm a new mom. I didn't even know I belonged.

1426
01:10:41,840 --> 01:10:43,880
Speaker 7: I needed to belong to something, but I just found

1427
01:10:43,920 --> 01:10:46,080
Speaker 7: something that I'm a part of. There's somebody that's sharing

1428
01:10:46,120 --> 01:10:49,040
Speaker 7: similar experiences and share in similar stories.

1429
01:10:49,400 --> 01:10:52,080
Speaker 8: Now I have a voice, right, especially for new moms.

1430
01:10:51,800 --> 01:10:55,400
Speaker 7: Like there's something that that connects motherhood, right that that

1431
01:10:55,560 --> 01:10:57,920
Speaker 7: men that we don't know, but women go through and

1432
01:10:57,960 --> 01:11:00,519
Speaker 7: to have another voice is definitely an to be something

1433
01:11:00,560 --> 01:11:02,559
Speaker 7: that you can maximize on and build a community off of.

1434
01:11:02,960 --> 01:11:05,200
Speaker 4: Yeah, man riches and niches and the way I view

1435
01:11:05,320 --> 01:11:08,320
Speaker 4: is any any startup, you're going to be strapped on

1436
01:11:08,360 --> 01:11:11,680
Speaker 4: resources and if you try, if you try to go

1437
01:11:11,720 --> 01:11:14,080
Speaker 4: toe to toe with the general market, you're gonna lose

1438
01:11:14,120 --> 01:11:16,519
Speaker 4: ten times out of ten. You just don't have the

1439
01:11:16,880 --> 01:11:19,840
Speaker 4: capacity and the resources to cover that wider range. But

1440
01:11:19,920 --> 01:11:22,160
Speaker 4: if you can find I tweeted about this yesterday, but

1441
01:11:22,200 --> 01:11:26,800
Speaker 4: if you can find your minimum viable audience, that's there's

1442
01:11:26,840 --> 01:11:29,280
Speaker 4: a lot of talk about minimal viable product. But if

1443
01:11:29,280 --> 01:11:33,040
Speaker 4: you can find minimum viable audience where they overlap, that's

1444
01:11:33,120 --> 01:11:36,280
Speaker 4: small or easier to cover territory. Every new mom who's

1445
01:11:36,280 --> 01:11:39,000
Speaker 4: in a Montessori school, there's probably there's probably so few

1446
01:11:39,000 --> 01:11:40,880
Speaker 4: of them that every one of them should know you

1447
01:11:40,920 --> 01:11:44,400
Speaker 4: by name. I want every single one of them to

1448
01:11:44,520 --> 01:11:48,080
Speaker 4: know you by fucking name. Literally. And if you're not

1449
01:11:48,160 --> 01:11:51,040
Speaker 4: coming up top five when they think of whatever it

1450
01:11:51,080 --> 01:11:53,760
Speaker 4: is that you're doing, in my opinion, you're either not

1451
01:11:53,840 --> 01:11:57,200
Speaker 4: niche enough or you're not putting enough enough. You're not

1452
01:11:57,240 --> 01:12:00,960
Speaker 4: putting out enough content in your niche. Jeff, I hope

1453
01:12:00,960 --> 01:12:02,840
Speaker 4: this brought you value, my friend. I don't want to

1454
01:12:02,840 --> 01:12:06,000
Speaker 4: abuse Andy's time. Andy, you good to write to seven fifteen,

1455
01:12:06,200 --> 01:12:07,639
Speaker 4: four more minutes and we'll take two more.

1456
01:12:08,280 --> 01:12:09,160
Speaker 9: Yeah, I'm good, I'm good.

1457
01:12:09,200 --> 01:12:09,479
Speaker 6: Thank you.

1458
01:12:09,479 --> 01:12:12,960
Speaker 4: All right, let's do it. Let's do it. Jeff, thank you, man,

1459
01:12:13,040 --> 01:12:14,920
Speaker 4: appreciate it, Thank you, appreciate it.

1460
01:12:15,200 --> 01:12:17,760
Speaker 2: Appreciate it a whole lot of game. Let's bring somebody

1461
01:12:17,840 --> 01:12:18,320
Speaker 2: up real quick.

1462
01:12:18,360 --> 01:12:20,479
Speaker 8: Yeah, let's see Tim Harris. We're coming to you. Tim.

1463
01:12:20,520 --> 01:12:22,160
Speaker 8: I'm mute yourself. You've been unmuted. What's going on?

1464
01:12:22,920 --> 01:12:23,800
Speaker 4: Yeah, what's going on?

1465
01:12:23,840 --> 01:12:24,480
Speaker 14: Guys?

1466
01:12:25,120 --> 01:12:27,040
Speaker 9: Just a general question as.

1467
01:12:26,920 --> 01:12:29,040
Speaker 15: Someone that in my sector, I deal with a lot

1468
01:12:29,040 --> 01:12:32,559
Speaker 15: of grief and especially focusing on that in general. I

1469
01:12:32,680 --> 01:12:34,800
Speaker 15: just saw you know, that seven minute podcast at seven

1470
01:12:34,920 --> 01:12:38,479
Speaker 15: thirty one, So shout out to that. So with going

1471
01:12:38,520 --> 01:12:41,360
Speaker 15: in there and going in grief, how big an audit

1472
01:12:41,520 --> 01:12:44,400
Speaker 15: or how big do you think that that can get

1473
01:12:44,680 --> 01:12:47,639
Speaker 15: in just having a short form podcast that can really

1474
01:12:47,680 --> 01:12:50,519
Speaker 15: generate the most impact for people that are going through

1475
01:12:50,520 --> 01:12:51,160
Speaker 15: stuff like that?

1476
01:12:52,080 --> 01:12:53,840
Speaker 2: Can I can I just add my two cents to

1477
01:12:53,880 --> 01:12:55,880
Speaker 2: this real quick? I mean, I think that that's probably

1478
01:12:55,880 --> 01:12:58,240
Speaker 2: the biggest thing that you can possibly do in the world,

1479
01:12:58,760 --> 01:13:01,679
Speaker 2: is have a short, fullm podcast for grief. Because it's

1480
01:13:01,680 --> 01:13:03,880
Speaker 2: like everybody goes through grief at some point in time

1481
01:13:03,920 --> 01:13:06,240
Speaker 2: and they don't want to hear our long sermons, but

1482
01:13:06,320 --> 01:13:08,000
Speaker 2: if they can hear a five minute message that can

1483
01:13:08,000 --> 01:13:10,280
Speaker 2: get them through the day. To me, I mean, that's

1484
01:13:10,320 --> 01:13:12,280
Speaker 2: probably one of the most beneficial things that you can

1485
01:13:12,320 --> 01:13:13,600
Speaker 2: ever create m.

1486
01:13:20,200 --> 01:13:20,840
Speaker 6: In my brain.

1487
01:13:22,120 --> 01:13:24,320
Speaker 9: No, No, I appreciate that for sure.

1488
01:13:25,840 --> 01:13:26,040
Speaker 6: Yeah.

1489
01:13:26,080 --> 01:13:27,320
Speaker 10: I think it's just like, do you do you have

1490
01:13:27,360 --> 01:13:31,240
Speaker 10: the appetite to continually do it, you know, to show

1491
01:13:31,320 --> 01:13:33,559
Speaker 10: up every day and do that podcast Like it's only

1492
01:13:33,600 --> 01:13:35,160
Speaker 10: two minutes, but you really got to love it and

1493
01:13:35,240 --> 01:13:37,400
Speaker 10: enjoy it and want to be able to deliver it.

1494
01:13:37,040 --> 01:13:39,439
Speaker 9: In a meaningful way. But I totally agree, man, in.

1495
01:13:39,400 --> 01:13:42,160
Speaker 10: Terms of just like the sentiment around grief and also

1496
01:13:42,240 --> 01:13:44,800
Speaker 10: just like capturing attention in the Daily Cadence very short

1497
01:13:44,840 --> 01:13:45,879
Speaker 10: form podcast.

1498
01:13:46,760 --> 01:13:49,160
Speaker 4: And I would say, I try to do some daily shit, yo,

1499
01:13:49,400 --> 01:13:51,679
Speaker 4: daily as hard as fuck.

1500
01:13:51,960 --> 01:13:52,120
Speaker 9: Bro.

1501
01:13:53,160 --> 01:13:56,840
Speaker 4: I just struggled to do daily in my own home

1502
01:13:56,880 --> 01:13:59,919
Speaker 4: in front of a mic. It blows.

1503
01:14:00,080 --> 01:14:02,040
Speaker 9: Imagine trying to live your life too, bro.

1504
01:14:02,280 --> 01:14:04,640
Speaker 4: That's what I'm gonna say. You guys did daily v

1505
01:14:04,920 --> 01:14:07,400
Speaker 4: like I really don't think people understand. It was a

1506
01:14:07,760 --> 01:14:10,439
Speaker 4: literal daily vlog, and I chopped it up with d

1507
01:14:10,560 --> 01:14:11,920
Speaker 4: Rock and I was like, Yo, who do you have

1508
01:14:12,080 --> 01:14:14,360
Speaker 4: editing this ship? And I know now you guys got

1509
01:14:14,360 --> 01:14:18,040
Speaker 4: mass support. Before a minute, it was just d Rock

1510
01:14:18,280 --> 01:14:22,840
Speaker 4: just shooting and fucking editing in the same day, bro.

1511
01:14:22,960 --> 01:14:25,280
Speaker 4: And and after a while I have my my blogger

1512
01:14:25,320 --> 01:14:27,200
Speaker 4: following me. Like, after like three days in the week,

1513
01:14:27,240 --> 01:14:28,840
Speaker 4: I was like, yoa, I need a break, go home.

1514
01:14:29,640 --> 01:14:33,559
Speaker 10: Right, Like, we didn't say, you know what the fuck

1515
01:14:33,600 --> 01:14:34,160
Speaker 10: we were doing?

1516
01:14:34,160 --> 01:14:34,360
Speaker 13: Man?

1517
01:14:34,479 --> 01:14:35,880
Speaker 10: We were I was so hard on all of us

1518
01:14:35,920 --> 01:14:37,240
Speaker 10: because I'm like, we got to be the best. But

1519
01:14:37,240 --> 01:14:38,080
Speaker 10: I didn't realize like.

1520
01:14:38,640 --> 01:14:41,719
Speaker 9: We I was comparing something to like that wasn't being done.

1521
01:14:42,479 --> 01:14:44,360
Speaker 10: I gave you so hard time, Bro, you gotta be

1522
01:14:44,400 --> 01:14:47,479
Speaker 10: faster than He's like.

1523
01:14:48,080 --> 01:14:52,200
Speaker 7: Shout out to that. That's something that that's very true.

1524
01:14:52,240 --> 01:14:52,400
Speaker 15: Man.

1525
01:14:52,680 --> 01:14:54,559
Speaker 7: You could make it a five minute podcast, but the

1526
01:14:54,600 --> 01:14:57,280
Speaker 7: five minute podcast could take you two to three hours

1527
01:14:57,280 --> 01:15:00,160
Speaker 7: to actually get out. So just just know that you're

1528
01:15:00,160 --> 01:15:01,799
Speaker 7: gonna do that every day. You got to be consistent

1529
01:15:01,800 --> 01:15:04,280
Speaker 7: with it because one thing that people love is consistency.

1530
01:15:04,320 --> 01:15:05,679
Speaker 8: They're going to make you a part of their day.

1531
01:15:06,040 --> 01:15:07,960
Speaker 8: After a month, we want to see you on month two.

1532
01:15:08,400 --> 01:15:12,559
Speaker 4: Right right, facts facts, Yo, Edith, Thanks for the question.

1533
01:15:12,680 --> 01:15:14,840
Speaker 4: Oh I guess that was Jeff or whoever that was?

1534
01:15:14,840 --> 01:15:18,160
Speaker 4: Thank you? Last question question John.

1535
01:15:18,200 --> 01:15:20,280
Speaker 8: So I'm gonna oh this is my did he go

1536
01:15:20,400 --> 01:15:20,760
Speaker 8: he left?

1537
01:15:20,760 --> 01:15:20,880
Speaker 9: Oh?

1538
01:15:20,920 --> 01:15:23,519
Speaker 8: Boss, he is boss. We're coming to you. I mute yourself.

1539
01:15:23,640 --> 01:15:24,280
Speaker 8: You've been unmuted.

1540
01:15:24,320 --> 01:15:24,880
Speaker 6: What's going on?

1541
01:15:26,400 --> 01:15:27,040
Speaker 16: Thank you fellas?

1542
01:15:27,080 --> 01:15:27,519
Speaker 6: How you doing?

1543
01:15:27,800 --> 01:15:29,160
Speaker 8: My god? What's going on with you?

1544
01:15:29,640 --> 01:15:30,519
Speaker 6: I'm good, I'm good.

1545
01:15:30,600 --> 01:15:39,120
Speaker 16: First off, happy anniversary on the podcast. So I have

1546
01:15:39,160 --> 01:15:42,880
Speaker 16: a social work podcast and you know, trying to put

1547
01:15:42,880 --> 01:15:46,559
Speaker 16: out content like what what are the different items you

1548
01:15:46,600 --> 01:15:50,280
Speaker 16: mentioned earlier about you know, I love the captures on

1549
01:15:50,560 --> 01:15:51,120
Speaker 16: the videos?

1550
01:15:51,120 --> 01:15:52,200
Speaker 6: What what?

1551
01:15:52,200 --> 01:15:56,439
Speaker 17: What sort of stuff did you guys use? I'm into

1552
01:15:56,880 --> 01:16:00,000
Speaker 17: trying to trying to get more content out.

1553
01:16:00,360 --> 01:16:03,400
Speaker 4: I guess you asked the podcast? Pretty much?

1554
01:16:04,479 --> 01:16:08,640
Speaker 17: Yeah, or just differ different ways of shooting videos with

1555
01:16:08,640 --> 01:16:12,040
Speaker 17: with captures, like like, I'm not really that that tech savvy.

1556
01:16:12,920 --> 01:16:14,599
Speaker 6: How do you how do you put captures on videos?

1557
01:16:14,600 --> 01:16:15,479
Speaker 6: That's your that's your question.

1558
01:16:15,560 --> 01:16:16,760
Speaker 9: Yeah, yeah, pretty much?

1559
01:16:16,840 --> 01:16:23,600
Speaker 14: Yeah, Yeah, honestly, I think you can, like on some

1560
01:16:24,920 --> 01:16:28,320
Speaker 14: real life easy free ship ninety nine percent.

1561
01:16:28,320 --> 01:16:30,679
Speaker 9: Sure, you can upload to YouTube.

1562
01:16:31,160 --> 01:16:34,840
Speaker 10: YouTube will give you automatedly generated captions. Those captions are

1563
01:16:34,840 --> 01:16:37,320
Speaker 10: basically on point now like five years ago, they weren't

1564
01:16:37,320 --> 01:16:39,200
Speaker 10: anywhere close, but they're basically accurate. They're gonna be some

1565
01:16:39,280 --> 01:16:42,040
Speaker 10: titles and some random ship, but you'll get free captions.

1566
01:16:42,080 --> 01:16:44,200
Speaker 10: You can download the SRT file. Once you have the

1567
01:16:44,280 --> 01:16:46,679
Speaker 10: SRT file, you can use a different software like cap

1568
01:16:46,720 --> 01:16:49,840
Speaker 10: wing upload those caption files and you'll be good, or

1569
01:16:49,880 --> 01:16:51,400
Speaker 10: you just spend your time fucking typing.

1570
01:16:53,760 --> 01:16:55,320
Speaker 2: Yeah, that's actually a good point because you could do

1571
01:16:55,360 --> 01:16:57,760
Speaker 2: it close. You can do it caps close caption on

1572
01:16:57,800 --> 01:17:00,000
Speaker 2: YouTube and then it's actually just gone. So when you

1573
01:17:00,000 --> 01:17:02,400
Speaker 2: make it from YouTube, I'm assuming the close caption is

1574
01:17:02,400 --> 01:17:03,000
Speaker 2: going to show up.

1575
01:17:03,760 --> 01:17:08,000
Speaker 4: Yeah, the transcript right, all right, well ship, thank you

1576
01:17:08,400 --> 01:17:11,720
Speaker 4: folks today you have it. Let me remove you guys

1577
01:17:11,760 --> 01:17:14,560
Speaker 4: from the audience real quick. I appreciate you guys participating

1578
01:17:15,479 --> 01:17:18,080
Speaker 4: yo one time from my guy ak Man.

1579
01:17:18,560 --> 01:17:22,439
Speaker 9: Man, you guys record that. I feel special. Man.

1580
01:17:23,320 --> 01:17:26,000
Speaker 2: I actually learned, though, I actually some stuff I'm gonna

1581
01:17:26,000 --> 01:17:29,760
Speaker 2: implement tonight. Uh, the YouTube situation, definitely, I'm gonna implement that.

1582
01:17:30,160 --> 01:17:34,280
Speaker 2: A do the YouTube a yeah, and captions something that

1583
01:17:34,320 --> 01:17:37,200
Speaker 2: we've been asked about. We haven't done that, but that's

1584
01:17:37,240 --> 01:17:38,680
Speaker 2: actually a good point what you just said about the

1585
01:17:38,720 --> 01:17:40,639
Speaker 2: YouTube thing. At the very least, we can at least

1586
01:17:40,640 --> 01:17:44,120
Speaker 2: do that. So yeah, I actually learned a few different

1587
01:17:44,160 --> 01:17:45,920
Speaker 2: things that I'm gonna implement.

1588
01:17:45,840 --> 01:17:49,880
Speaker 4: Yo, ak partying. Partying thoughts. Would would love just like

1589
01:17:49,920 --> 01:17:52,800
Speaker 4: your take on like if you were to watch this

1590
01:17:53,200 --> 01:17:56,840
Speaker 4: clip that's about to occur now a year from today.

1591
01:17:56,920 --> 01:17:59,720
Speaker 4: Like what are your predictions for like social and the

1592
01:17:59,760 --> 01:18:02,400
Speaker 4: way just headed? And what are some of your parting

1593
01:18:02,439 --> 01:18:04,080
Speaker 4: tips for people like that they should have.

1594
01:18:04,120 --> 01:18:08,479
Speaker 9: To do predictions? I have no fucking idea, man, I

1595
01:18:08,520 --> 01:18:09,519
Speaker 9: think every day.

1596
01:18:10,320 --> 01:18:13,000
Speaker 10: I'm so fascinated by what the world looks like in

1597
01:18:13,160 --> 01:18:16,519
Speaker 10: April fourteen, twenty twenty two, right, Like the amount of

1598
01:18:16,640 --> 01:18:19,920
Speaker 10: change we've gone through over the last year, I think

1599
01:18:20,000 --> 01:18:21,760
Speaker 10: is unprecedented, and I think it's going to lead to

1600
01:18:21,800 --> 01:18:23,720
Speaker 10: a lot of new things beneficial. But I think it's

1601
01:18:23,720 --> 01:18:25,880
Speaker 10: going to be a different world, and I'm excited for it.

1602
01:18:25,960 --> 01:18:28,519
Speaker 10: I have no fucking idea. Just be be ready for change,

1603
01:18:29,040 --> 01:18:32,800
Speaker 10: be open to change, assume that change and being adaptable

1604
01:18:32,840 --> 01:18:36,719
Speaker 10: is your greatest strength. Other than that, like put yourself.

1605
01:18:36,920 --> 01:18:40,200
Speaker 10: Be comfortable with sharing your story, you know, like whether

1606
01:18:40,240 --> 01:18:43,360
Speaker 10: that's like overcoming your insecurities by just talking about them,

1607
01:18:43,400 --> 01:18:45,920
Speaker 10: like the whole eight mile shit or whatever it is.

1608
01:18:46,000 --> 01:18:48,760
Speaker 10: Like I love Twitter as a playground to play with

1609
01:18:48,800 --> 01:18:52,200
Speaker 10: your ideas to then dive deeper into into other platforms.

1610
01:18:52,200 --> 01:18:54,160
Speaker 10: Like if you ever have anything they think is cool,

1611
01:18:54,200 --> 01:18:55,160
Speaker 10: they're interesting, They're like.

1612
01:18:55,080 --> 01:18:56,720
Speaker 9: Oh, that's fun. Fucking tweet it.

1613
01:18:57,000 --> 01:18:59,679
Speaker 10: Twitter's a fire, hos like use Twitter as your platform

1614
01:18:59,720 --> 01:19:03,040
Speaker 10: for all all other platforms around what ideas you may have,

1615
01:19:04,360 --> 01:19:07,880
Speaker 10: tell your story, have fun, don't overthink ship, live your life, man,

1616
01:19:08,320 --> 01:19:10,120
Speaker 10: hang out with John and fucking listen to these dudes,

1617
01:19:10,120 --> 01:19:11,080
Speaker 10: because you.

1618
01:19:11,080 --> 01:19:12,080
Speaker 9: Know what the fuck is going on.

1619
01:19:13,680 --> 01:19:16,519
Speaker 4: Yoh, there you have it, folks. Everyone catch Andy kran

1620
01:19:16,640 --> 01:19:18,360
Speaker 4: I know some of you guys are on the YouTube.

1621
01:19:18,479 --> 01:19:20,280
Speaker 4: I've been saying, I've been asking for his Instagram. I

1622
01:19:20,280 --> 01:19:21,960
Speaker 4: want to put it up here. It's at Crane ac

1623
01:19:22,640 --> 01:19:26,839
Speaker 4: at Crane Act. Follow Andy Kranak Man. He's a silent

1624
01:19:26,960 --> 01:19:30,719
Speaker 4: but when he speaks, you gotta listen. On the forefront

1625
01:19:30,760 --> 01:19:33,280
Speaker 4: of all this ship. I'm glad. I'm glad to call

1626
01:19:33,320 --> 01:19:33,639
Speaker 4: you a friend.

1627
01:19:33,680 --> 01:19:33,800
Speaker 9: Man.

1628
01:19:33,840 --> 01:19:34,840
Speaker 4: Thank you for jumping on the show.

1629
01:19:35,760 --> 01:19:39,320
Speaker 9: Thank you both, Thank you. I appreciate y'all much. Thank you.

1630
01:19:39,360 --> 01:19:39,840
Speaker 4: Thank you.

1631
01:19:41,120 --> 01:19:41,400
Speaker 9: Yeah.

1632
01:19:41,520 --> 01:19:46,200
Speaker 2: Man, At some point, at some point you have you

1633
01:19:46,280 --> 01:19:48,479
Speaker 2: have to be greatful. At some point, ladies and gentlemen

1634
01:19:52,479 --> 01:19:55,759
Speaker 2: easily could have charged a thousand dollars or more for that.

1635
01:19:55,760 --> 01:19:56,240
Speaker 6: That was it.

1636
01:19:56,640 --> 01:19:59,639
Speaker 2: Like I said, I personally, I'm gonna implement some things

1637
01:20:00,120 --> 01:20:01,720
Speaker 2: that he just said that I know it's gonna make

1638
01:20:01,800 --> 01:20:05,280
Speaker 2: us money. I wasn't really even aware of that YouTube

1639
01:20:05,479 --> 01:20:08,960
Speaker 2: short was actually being put out there so much by YouTube,

1640
01:20:09,000 --> 01:20:11,840
Speaker 2: but it makes it makes sense because everybody's trying to

1641
01:20:11,880 --> 01:20:14,479
Speaker 2: compete with TikTok, so it makes complete sense.

1642
01:20:14,479 --> 01:20:16,880
Speaker 6: And I only watch YouTube on my phone, so it

1643
01:20:16,960 --> 01:20:19,719
Speaker 6: makes it makes sense. One percent.

1644
01:20:20,240 --> 01:20:23,320
Speaker 4: I learned a lot too, man. That's my boy. And Yo,

1645
01:20:23,600 --> 01:20:25,680
Speaker 4: for those of you guys that ever been to Innermedia,

1646
01:20:25,720 --> 01:20:27,799
Speaker 4: like at first they were if the flight Iron District

1647
01:20:27,840 --> 01:20:30,520
Speaker 4: in New York, It's like just Matt like a sweatshop

1648
01:20:30,600 --> 01:20:32,719
Speaker 4: type of vibe, like, and Gary's like, I fucking invested

1649
01:20:32,720 --> 01:20:35,840
Speaker 4: people in not space, you know. And then then he

1650
01:20:35,920 --> 01:20:39,799
Speaker 4: got an investment from Stephen Ross, who is the chairman

1651
01:20:39,920 --> 01:20:44,360
Speaker 4: of Related Companies and also owner of the Miami Dolphins,

1652
01:20:45,040 --> 01:20:49,400
Speaker 4: and Stephen Ross actually built husting Yards, and then you know,

1653
01:20:49,479 --> 01:20:52,479
Speaker 4: they worked out some arrangement and they have fucking sick

1654
01:20:52,600 --> 01:20:56,200
Speaker 4: space now out in husting Yards. And that was like

1655
01:20:56,280 --> 01:20:59,400
Speaker 4: the hub for creators, like anyone who was in the scene.

1656
01:20:59,640 --> 01:21:02,599
Speaker 4: People would fly in from all over just and get

1657
01:21:02,600 --> 01:21:05,439
Speaker 4: a meeting with anybody who worked at Innermedia and then

1658
01:21:05,560 --> 01:21:07,479
Speaker 4: just like walk around and try to see GV was

1659
01:21:07,520 --> 01:21:10,360
Speaker 4: around and just hang out with these dudes and Andy

1660
01:21:10,439 --> 01:21:12,840
Speaker 4: Kranak any chance I could, man, I would chop with

1661
01:21:12,880 --> 01:21:15,519
Speaker 4: him in the hallways of innermedia and just be like, Yo,

1662
01:21:15,560 --> 01:21:18,160
Speaker 4: what's the latest, and just stay on the pulse because

1663
01:21:18,560 --> 01:21:20,280
Speaker 4: when you're at the forefront like they are, and I

1664
01:21:20,320 --> 01:21:23,640
Speaker 4: think it's okay to recognize that they are. Although I'm competitive,

1665
01:21:23,680 --> 01:21:26,280
Speaker 4: so I'm coming up next. And then GV was like, Yo,

1666
01:21:26,280 --> 01:21:30,160
Speaker 4: You're up next, bro, Relax. But Yo, this is just

1667
01:21:30,200 --> 01:21:32,000
Speaker 4: a wealth of information, man, So I hope you guys

1668
01:21:32,000 --> 01:21:35,800
Speaker 4: soaked it in all of this information. I'm gonna share

1669
01:21:35,840 --> 01:21:39,320
Speaker 4: this one time, one last time with There are slides

1670
01:21:39,320 --> 01:21:41,680
Speaker 4: that we didn't even get into that breaks down like

1671
01:21:41,720 --> 01:21:46,120
Speaker 4: how you should view micro content and converting folks into followers.

1672
01:21:46,200 --> 01:21:49,360
Speaker 4: Remember you never fell in love with any artists off

1673
01:21:49,360 --> 01:21:51,439
Speaker 4: a single. You gotta have singles and then you use

1674
01:21:51,560 --> 01:21:56,479
Speaker 4: the long form to turn them into into depth into

1675
01:21:56,560 --> 01:21:59,720
Speaker 4: followers and fans. So all that information is up on

1676
01:21:59,720 --> 01:22:02,320
Speaker 4: the link looping Shirtt coach ash eu y l. This

1677
01:22:02,400 --> 01:22:04,840
Speaker 4: is the Wealth Principles. Every Thursday only for the month

1678
01:22:04,840 --> 01:22:06,840
Speaker 4: of April, six pm Eastern time, We're gonna chop it

1679
01:22:06,920 --> 01:22:10,000
Speaker 4: up one hour one hour long episodes. As you can see,

1680
01:22:10,000 --> 01:22:12,840
Speaker 4: we're bringing the heat and maybe we'll be back by

1681
01:22:12,880 --> 01:22:15,240
Speaker 4: popular demand after the month is up. It's up to

1682
01:22:15,280 --> 01:22:17,160
Speaker 4: you guys, though, I'm not coming back unless you ask

1683
01:22:17,200 --> 01:22:19,680
Speaker 4: for for it.

1684
01:22:20,680 --> 01:22:22,639
Speaker 2: Ellis you got you gotta you gotta knack at this

1685
01:22:22,720 --> 01:22:23,439
Speaker 2: at this thing.

1686
01:22:23,560 --> 01:22:23,760
Speaker 9: Man.

1687
01:22:23,840 --> 01:22:25,880
Speaker 6: Maybe you know we gotta we gotta spot for you.

1688
01:22:26,240 --> 01:22:27,559
Speaker 8: That was a network that I know of.

1689
01:22:29,680 --> 01:22:32,840
Speaker 4: Got you, got you all right, fellas, Yo, fire man.

1690
01:22:33,000 --> 01:22:34,760
Speaker 4: I look forward to seeing what clips come from Yo.

1691
01:22:34,800 --> 01:22:38,519
Speaker 4: I literally I listened like an editor. There was just

1692
01:22:38,600 --> 01:22:40,960
Speaker 4: clip after clip after clip after clip on this one.

1693
01:22:41,000 --> 01:22:42,880
Speaker 4: So I'm excited for this ship to make us make

1694
01:22:42,920 --> 01:22:43,400
Speaker 4: his round.

1695
01:22:44,439 --> 01:22:45,040
Speaker 6: Let's do it.

1696
01:22:45,120 --> 01:22:48,280
Speaker 7: Yeah, Yeah, And the link for the the site is

1697
01:22:48,320 --> 01:22:50,759
Speaker 7: on YouTube and it's also in the chat here in zoom,

1698
01:22:50,800 --> 01:22:52,920
Speaker 7: So make sure y'all head over and get your pdf.

1699
01:22:53,080 --> 01:22:53,680
Speaker 6: Anybody else.

1700
01:22:54,000 --> 01:22:56,040
Speaker 2: A lot of people ask if you watch market Mondays

1701
01:22:56,080 --> 01:22:58,759
Speaker 2: or you watch anything that we do on YouTube.

1702
01:22:58,760 --> 01:23:01,479
Speaker 6: The people that have Zoom access some members of Eyo University.

1703
01:23:01,560 --> 01:23:03,559
Speaker 4: So that's what it is. Okay, Okay.

1704
01:23:03,800 --> 01:23:05,799
Speaker 6: People people ask like how do I get zoom access?

1705
01:23:05,880 --> 01:23:09,320
Speaker 6: That's that's reserved for or earners.

1706
01:23:12,280 --> 01:23:16,320
Speaker 4: All right, y'all signing off enjoy your Thursdays. I see

1707
01:23:16,320 --> 01:23:17,120
Speaker 4: you guys next week.

1708
01:23:17,400 --> 01:23:18,840
Speaker 6: Appreciate you.

1709
01:23:21,520 --> 01:23:29,760
Speaker 3: My graduates from my school being forced back drop drop drop.

1710
01:23:40,760 --> 01:23:44,640
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1711
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