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Speaker 1: Guess what, mangos, that will all right. So this is

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Speaker 1: just a tip in case you ever find yourself in

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Speaker 1: the Netherlands, do not try to play Hide and Seek

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Speaker 1: an Ikea stores there. It's totally banned. What but Ikea

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Speaker 1: seems like the best place in the world to play

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Speaker 1: hidn't see a click with all those beds and closets

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Speaker 1: and house plants, I know. And I've got to say

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Speaker 1: ike has been cool with so many things over the years.

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Speaker 1: I mean, they've accommodated giants sleepovers. One time they allowed

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Speaker 1: a hundred cats to be released in the store just

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Speaker 1: for the fun of it. And in Shanghai, when seven

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Speaker 1: year old widows and widowers started using the free coffee

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Speaker 1: as an excuse to pick up singles, Ikia actually blocked

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Speaker 1: off corners of the store for them, you know, just

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Speaker 1: so they could flirt a little bit. Kind of cute

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Speaker 1: to think about. But when over thirty thousand Hide and

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Speaker 1: Seek fans signed up on Facebook to play a massive game,

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Speaker 1: that's where the company drew the line. In fact, here's

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Speaker 1: the official statement let me find it here. Martinez Smedberg

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Speaker 1: gave this to Bloomberg. It says we need to make

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Speaker 1: sure people are safe in our stores, and that's hard

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Speaker 1: to do if we don't know where they are. I mean,

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Speaker 1: she's on it sounds like she's anti hide and seek,

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Speaker 1: but she's really just, you know, against these thirty thousand

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Speaker 1: fully grown humans hiding in her But reading about that

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Speaker 1: policy made me curious about all the non human things

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Speaker 1: hiding out in Ikea, and that's what today's show is

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Speaker 1: all about. Yeah, Heather podcast listeners, Welcome to Part Time Genius.

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Speaker 1: I'm Will Pearson and as always I'm joined by my

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Speaker 1: good friend Man Gueshot Ticketer, and today we're talking about Ikea,

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Speaker 1: how the company got its start, the secrets hiding in

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Speaker 1: those flat pack boxes, and a whole lot more. But

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Speaker 1: before we begin, we just wanted to say a big

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Speaker 1: thank you to all the people who have taken the

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Speaker 1: time to write such nice reviews about our show, and

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Speaker 1: all the people who have taken the time to email us. Seriously,

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Speaker 1: thank you so much for listening. I know it's funny, like,

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Speaker 1: especially in contrast to what we talked about last week,

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Speaker 1: all those one star reviews of the Vatican right, it's

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Speaker 1: so heartwarming to see all these like notes pouring and

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Speaker 1: it's a little tricky because we can't just respond to

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Speaker 1: the reviewers and right right, so, um, I know you

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Speaker 1: were talking about this, and I was talking about this,

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Speaker 1: and we were thinking maybe we should get people to

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Speaker 1: write into the email account part time genius at how

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Speaker 1: stuff works dot com and send in their favorite furniture

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Speaker 1: or meatball related facts because of Ikea, right of course,

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Speaker 1: and uh, and send their address and their T shirt

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Speaker 1: size and we will pick the best twenty um facts

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Speaker 1: and send you a T shirt. Alright, alright, so the

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Speaker 1: best twenty that come in that can be about furniture

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Speaker 1: or meatballs, or maybe bonus points because somebody who comes

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Speaker 1: up with a fact that incorporates furniture and meatballs. Now, also,

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Speaker 1: remember we talked about in the last episode, we have

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Speaker 1: a new fact hot line because we're here for you.

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Speaker 1: We know how many interesting things you guys have to share.

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Speaker 1: That's one eight four four pt genius, all right, so

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Speaker 1: we look forward to hearing from you. And again it's

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Speaker 1: part time genius at how stuff works dot com, So

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Speaker 1: looking forward to hearing those facts. All right, enough with

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Speaker 1: this happiness, mango, I think we should tell people the

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Speaker 1: most surprising fact we found out about Ikea to determine

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Speaker 1: who gets to kick off the show. So that's how

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Speaker 1: we're going to start this home. Yeah, yeah, I think so.

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Speaker 1: I'm game off, But why don't you start? All right?

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Speaker 1: The thing I'm always going to think about every time

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Speaker 1: I go into an Ikea store from now on is

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Speaker 1: that Hailey Joel Osmond was discovered in an Ikea. What. Yeah,

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Speaker 1: Apparently the Burbank Ikea is a celebrity destination and casting directors.

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Speaker 1: They used to use this to set up tables in

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Speaker 1: the front. They take polaroids of every kid who came

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Speaker 1: into the store. I don't know if they ask permission

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Speaker 1: or not, but that's where Haley Joel was discovered. That's

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Speaker 1: pretty wild. I mean I just figured his parents for

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Speaker 1: you know, typical stage parents and forcing him to go

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Speaker 1: to auditions. But I really love that there's a Hollywood Ikea.

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Speaker 1: It actually reminds me of this time my friend went

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Speaker 1: to a home depot and this guy cut him off

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Speaker 1: in the parking lot and uh and then the driver

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Speaker 1: waved this sort of nice apology and smiled, and it

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Speaker 1: turned out to be Justice Scalia. Be Justice like Supreme

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Speaker 1: Court justices shop at home depot. They're just like us.

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Speaker 1: Not not not like Justice Gary Scalio the State Court there. Wow,

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Speaker 1: that's amazing. Okay, I know I'm getting off track here,

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Speaker 1: but my favorite Supreme Court justice fact is that third

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Speaker 1: Good Marshall loved so proper I remember this, or at

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Speaker 1: least he loved days of our lives and he watched

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Speaker 1: it every single day. That that fact honestly makes me

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Speaker 1: so happy. I think we got a little track here,

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Speaker 1: back back here. So I read this U super weird

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Speaker 1: press release that I can put out that they are

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Speaker 1: now the biggest provider of certified seafood in the world,

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Speaker 1: the biggest. I mean, that's just unfathomable to me. Wow,

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Speaker 1: that's okay. I think you beat me with your facts.

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Speaker 1: And I know we don't want to keep talking about

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Speaker 1: food forever, but we should talk about it here for

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Speaker 1: a bit because I found some crazy facts on this topic.

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Speaker 1: Two and I know that's where you wanted to start

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Speaker 1: the discussion anyway. So before that, that sounds good. So actually,

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Speaker 1: before I get to that, I just wanted to tell

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Speaker 1: this quick story from when an Ikea moved into my

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Speaker 1: old neighborhood a few years ago, and it kind of

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Speaker 1: illustrates how savvy the company is so a lot of

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Speaker 1: people didn't want this big box store to come in,

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Speaker 1: and there was all this uproar about it. Right, But

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Speaker 1: then I Kea did a number of really smart things,

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Speaker 1: and one of them was that the bus service to

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Speaker 1: the neighborhood had always been really spotty, and I have

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Speaker 1: paid for a more frequent bus line with new buses,

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Speaker 1: and that led people to the store, but also better

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Speaker 1: serve the neighborhood. And then they did a whole thing

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Speaker 1: of hiring within the local community, which again made people

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Speaker 1: so much more accepting of it. They built the cafe

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Speaker 1: with this beautiful view of the harbor, and once the

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Speaker 1: store was actually in, people had few complaints and in fact,

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Speaker 1: it kind of became this popular cheap date night day,

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Speaker 1: like for married people. Know, it was like this ironic

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Speaker 1: first date, like you take someone on the bus and uh,

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Speaker 1: eat the super cheap meal at the cafe which had

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Speaker 1: this incredible view of the Statue of Liberty, and then

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Speaker 1: I guess a joke about your potential life together. But

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Speaker 1: the thing that really made the whole thing work and

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Speaker 1: appealing was how cheap the food was. It's definitely a deal.

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Speaker 1: I mean I remember saying that you can get too

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Speaker 1: hot dogs ana soda for two bucks, or you know

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Speaker 1: this really filling plate of pasta and meatballs for not

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Speaker 1: much more than that. Yeah, so I actually looked up

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Speaker 1: the menu for this episode to refresh myself, and the

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Speaker 1: prices are outrageous. So that play of pasta and meatballs

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Speaker 1: it's three dollars, And for a stuffed chicken with artichoke

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Speaker 1: and parmesan and two sides of vegetables, it's just a

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Speaker 1: dollar more. And going back to the seafood thing, you

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Speaker 1: can get a nice kind of salmon for around six

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Speaker 1: or seven dollars, like they want you to be able

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Speaker 1: to feed your entire family for under twenty dollars. Are

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Speaker 1: we getting paid for this because this is a commercial

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Speaker 1: for Ikea? But but I'm guessing there's more to it

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Speaker 1: than this. I'm guessing Ikea is treating the food like

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Speaker 1: a lost leader, you know, kind of the way the

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Speaker 1: grocery stores treat milk. You get, you know, you keep

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Speaker 1: the costs low, You're willing to lose a little bit

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Speaker 1: of money on it to bring the customers in the door,

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Speaker 1: and then you make your profits elsewhere. Sure, and that's

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Speaker 1: what I thought, too, right, But the reason I was

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Speaker 1: giving you those prices is that it's so much more

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Speaker 1: clever than that. Right, So everything in Ikea has a

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Speaker 1: story that ties back to its folksy origin. Part of

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Speaker 1: it is that the founder var Compra had this philosophy

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Speaker 1: back from when he started selling goods to farmers and

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Speaker 1: he realized that no one wanted to do business hungry.

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Speaker 1: So the foods sort of this down home way of

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Speaker 1: making you feel welcome. Also their I hear workers who

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Speaker 1: swear that the cafeteria is just a great place for

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Speaker 1: indecisive couples to like figure out what they really want.

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Speaker 1: They've seen these families come in and you and I

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Speaker 1: have seen this too, right where you just see them

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Speaker 1: like testing a couch and sitting and testing and discussing

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Speaker 1: and and then the couple goes to get a bite,

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Speaker 1: and during that conversation away from the showroom, that's where

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Speaker 1: they can really focus on their decision and decide whether

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Speaker 1: or not to make a purchase. Right, right, And it

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Speaker 1: makes sense. And having a cafeteria in the building keeps

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Speaker 1: you in the store, right, So having the food there,

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Speaker 1: it gives you one less reason to leave. And remember

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Speaker 1: I keas are often in remote destinations, so families have

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Speaker 1: to travel to get there. But here's the real kicker

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Speaker 1: and why the low priced food is so genius. And

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Speaker 1: I never would have figured this out on my own,

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Speaker 1: but I read this interview in the New York Post

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Speaker 1: with a former Ikea chef and he said, the food,

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Speaker 1: it is basically a framing device. The point is, you

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Speaker 1: don't actually know five dollars is a good value for

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Speaker 1: an Ikea couch. It could be a hundred dollars over

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Speaker 1: the worth or a hundred dollars under, and most shoppers

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Speaker 1: wouldn't have a clue. But you do know hot dogs

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Speaker 1: right and exactly, and you know the fifty cents for

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Speaker 1: a tasty hot dog is a great deal. Or three

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Speaker 1: dollars for a plate of pasta. I mean, it's kind

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Speaker 1: of the best deal you're gonna get outside of cooking

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Speaker 1: the food yourself. So shoppers think, if Ikea is giving

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Speaker 1: me this hot dog at cost, they've got to be

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Speaker 1: doing the same for the furniture. That is really smart.

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Speaker 1: I mean. But although I have to say it's kind

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Speaker 1: of funny to think about food being at cost because

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Speaker 1: the whole store, I mean, it's built on customers constructing

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Speaker 1: the furniture for themselves. Yeah, I had thought about that. Actually.

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Speaker 1: You know, there's so many meanings online about the assembly

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Speaker 1: required furniture, Like there was one that made me laugh.

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Speaker 1: It was just a picture. It said happy birthday, Ikea,

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Speaker 1: we made you a cake, and then underneath there was

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Speaker 1: a bag of sugar, some flour, butter if you candles,

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Speaker 1: and under it said some assembly required, which isn't exactly fair,

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Speaker 1: but the way they use the cafe prices as a

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Speaker 1: framing device, it totally works. Yeah. Yeah, and it's actually brilliant.

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Speaker 1: I mean, we should probably tell the listeners not to

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Speaker 1: worry because we'll move off food in a minute. But

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Speaker 1: before we do, there's one thing we have to talk about, meatballs,

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Speaker 1: So I was hoping you'd bring those up. I mean,

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Speaker 1: meatballs are definitely a Kia's best selling product. It's insane

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Speaker 1: how much money the cafe actually brings in. I found

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Speaker 1: this figure from two thousand thirteen. The Ikea cafeteria was

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Speaker 1: already doing one point five billion dollars of business back then.

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Speaker 1: But the meatballs are the lynchpin to the menu, and

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Speaker 1: internally they're actually referred to as the best sofa seller.

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Speaker 1: That's true. I mean what's amazing to me is that

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Speaker 1: the meatball actually kind of encapsulates the Ikea philosophy. And

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Speaker 1: why's that Well, Oliver Rohtor did this great article for

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Speaker 1: five thirty eight and he showed the economics of Ikea

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Speaker 1: and that Ikea products follow this strange kind of survival

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Speaker 1: of the fittest model. So basically, any furn sure that's

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Speaker 1: lasted for a while. I mean, you think about the

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Speaker 1: Billy bookcase or the lack table, or you know, any

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Speaker 1: of the all stars from their catalog, and they've lasted

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Speaker 1: because i Kea has consistently been able to tweak the

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Speaker 1: product to shave cost. You know, year after year they

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Speaker 1: do this, and so what this means is that they

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Speaker 1: can keep offering it a lower and lower price to

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Speaker 1: the customer. So when Ikia can't do that, you know,

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Speaker 1: for a product can't evolve to be made cheaper, that's

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Speaker 1: when they just kill it off. And the meatballs well,

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Speaker 1: actually they're the epitome of that. So not only has

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Speaker 1: the company figured out how to make more profitable meatballs

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Speaker 1: year after year, but you you've heard of Space tell right, yeah,

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Speaker 1: it's h he has secret innovation lab. They're pretty amazing Yeah.

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Speaker 1: So Space Tent is constantly eyeing the future, and one

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Speaker 1: of their projects is meatball focus that it's actually called

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Speaker 1: Tomorrow's Meatball. I'm not making I really want to. I

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Speaker 1: want to be on that team, that Tomorrow's meatball team.

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Speaker 1: But they have all these prototypes, from a meatball made

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Speaker 1: from artificial meat grown in a lab, to a three

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Speaker 1: D printed ball to a crispy bug ball, and while

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Speaker 1: none of those are hitting the menu anytime soon, it

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Speaker 1: does show how the company is looking at the simplest

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Speaker 1: things they can do in the simplest ways they can

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Speaker 1: produce these things, and even with that, they're trying to

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Speaker 1: figure out how to tweak the design and serve, you know,

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Speaker 1: a changing world while they're increasing their profits of course,

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Speaker 1: of course. Yeah. But but let's shift gears for a second,

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Speaker 1: because I want to talk about Jonathan Colton and his

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Speaker 1: song Ikea. Do you know the song? Why? I know

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Speaker 1: Jonathan Colton, I don't know the song. Yeah, he's hilarious,

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Speaker 1: but his song Ikea has this one lyric I love

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Speaker 1: it goes Ikea just some oak and some pine and

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Speaker 1: a handful of norsemen. Ikea selling furniture to college kids

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Speaker 1: and divorcement nice sounds about right. So as I was researching,

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Speaker 1: I kept thinking about that line, which is obviously funny,

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Speaker 1: but it occurred to me. I've always thought of Ikea

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Speaker 1: is kind of a starter brand, like it's the thing

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Speaker 1: people are drawn to in their first apartments or as

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Speaker 1: they're embarking on new stages, because it's reliable and stylish

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Speaker 1: without bringing the bank. It's almost like the signifier that

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Speaker 1: you're on the road to responsibility. But what's funny is

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Speaker 1: that I read this, uh the story in the New Yorker,

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Speaker 1: the one by Lauren Collins. Yeah, and and it's really good.

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Speaker 1: But one of the many lines that struck me in

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Speaker 1: it was that she referred to Ikea as the chief

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Speaker 1: anthropologist of homes, and she mentions how much research the

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Speaker 1: brand actually compiles to understand and then hook customers at

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Speaker 1: different stages of life, like they know the ideal size

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Speaker 1: of modern bathroom storage and what the split should be

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Speaker 1: between spouses because more and more men have been buying

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Speaker 1: more and more grooming products reasonally, or how the Ikea

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Speaker 1: tupperware and they referenced this in the catalogs, how it's

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Speaker 1: meant to accommodate the half can of tomatoes and an

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Speaker 1: ounce of Coast Coast recipe you just found, Like it's

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Speaker 1: really specific. It's say, that's pretty precise. How do they

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Speaker 1: know I like Coast Coast and they're actually designing for

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Speaker 1: like every momentous change in your life. Yeah, the amount

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Speaker 1: of information they've collected is really amazing. I actually have

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Speaker 1: the eight stages of life they target. I printed it

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Speaker 1: out here and here the categories. It's babies, toddlers, starting school,

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Speaker 1: tweens and teens, single slash, starting out, single slash established,

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Speaker 1: living together slash starting out and living together slash established.

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Speaker 1: It's crazy just to read these things, you know. So

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Speaker 1: they're looking at your life stages, and you know the

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Speaker 1: crib you suddenly have to buy as you plan to

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Speaker 1: have a baby, or the couch you'll want when you

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Speaker 1: have your first job, and then all the easy upgrades

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Speaker 1: from there, so the crib turns into a toddler bed,

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Speaker 1: the bookshelf you can stack next to the bookshelf when

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Speaker 1: your partner moves in. But the targeting definitely starts early.

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Speaker 1: There was this internal memo I saw that said, infant

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Speaker 1: cots are our ticket to building a lifelong relationship with

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Speaker 1: our core customers. You know. Um. One of the things

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Speaker 1: I found fascinating was that all the design actually starts

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Speaker 1: with the price. What do you mean by that, Well,

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Speaker 1: if you look at the design briefs, the I sends

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Speaker 1: around to their team and will be like, we need

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Speaker 1: a better looking spatula for a buck fifty in gray

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Speaker 1: and white. But the price I Kea wants for it

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Speaker 1: is actually in the specifications from the start. And that's

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Speaker 1: because cost and design their linked from conception. If one

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Speaker 1: of them isn't there, the product never gets off the ground.

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Speaker 1: I mean that that's pretty fascinating. What's also interesting to

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Speaker 1: me is that they're studying and designing for the whole globe,

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Speaker 1: so not just for one location. Like they figured out

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Speaker 1: the elements that cut across cultures and how to sell

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Speaker 1: a bed or a bookshelf that's plain enough but also

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Speaker 1: stylish enough to appeal the deal seekers in every market.

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Speaker 1: So you see this even in their catalog. So the

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Speaker 1: catalog and US might have a Golden retriever on the

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Speaker 1: couch and they'll photoshop that out if if you know,

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Speaker 1: if it's for like the Saudi catalog, Well they also

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Speaker 1: photo shop the women out of the Saudi catalog cut

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Speaker 1: them a little flak, but put your points absolutely right.

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Speaker 1: They found a couch that they can hawk across multiple markets,

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Speaker 1: right right, and that's what keeps, you know, the cost

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Speaker 1: going lower and lower those economies of scale. Speaking of

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Speaker 1: across the globe, Bloomberg used to run a Billy bookcase index,

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Speaker 1: where economists listed the price to the bookcase in various cultures.

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Speaker 1: And it's pretty fascinating, or was fascinating to look at.

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Speaker 1: It would help him understand the value of currency in

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Speaker 1: different markets. But it's so bizarre to me that the

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Speaker 1: cost was so wildly different between the markets. Like in

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Speaker 1: the UAE, for example, the billy used to cost about

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Speaker 1: forty six dollars, and then in Israel it was more

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Speaker 1: than twice that much. It was at a hundred and

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Speaker 1: three dollars, which is just crazy. That's crazy. By the way.

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Speaker 1: One thing I found really funny when I was looking

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Speaker 1: at this like cross culture stuff, was that people in

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Speaker 1: England really seemed to hate building the furniture themselves. And

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Speaker 1: maybe this happens in other countries too, but I found

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Speaker 1: a number of mom and pop shops that were specifically

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Speaker 1: dedicated to like building your ikea furniture free. I could

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Speaker 1: use that. I could use that. All right, We're definitely

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Speaker 1: gonna talk flat packs and the cult of ike as

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Speaker 1: billionaire founder. But before we do that, how about we

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Speaker 1: break for a little quiz? Sounds good. Our guest today

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Speaker 1: is Grady Hendricks, author of My Best Friends Exorcism, and

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Speaker 1: also the reason we have him on today's show is

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Speaker 1: because he's the author of the wonderful book Horror Store,

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Speaker 1: which looks like a beautifully designed Ikea catalog but takes

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Speaker 1: place in a totally different setting, the Orsk Superstore in Cleveland.

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Speaker 1: Welcome to the show, Grady, Thanks for having me here.

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Speaker 1: So Grady, I've read that you do an insane amount

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Speaker 1: of research for your books. Like I heard that you

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Speaker 1: mapped out all the weather for each day for where

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Speaker 1: My Best Friends Exorcism, so so it was accurate and um.

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Speaker 1: And then I read that you interviewed a ton of

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Speaker 1: people at Ikea to learn more about the stories, and

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Speaker 1: I was curious, how did that inform your writing? You know,

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Speaker 1: it's actually the reason I wound up calling it worse.

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Speaker 1: It wasn't just because my publisher was scared we get

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Speaker 1: sued by idea, but also because everyone I talked to

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Speaker 1: from my key and probably I talked about it about

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Speaker 1: a dozen folks who worked there unprompted. They all said

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Speaker 1: really nice things about Ikea, and that's really rare for

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Speaker 1: people who work in retail. But you know, as far

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Speaker 1: as it goes, it's a pretty decent employer. Um. You know,

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Speaker 1: no one has murdered uh to like protein bars for

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Speaker 1: the other other employees. No one turned into meat ball

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Speaker 1: for the cafeteria. They all go home with all their

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Speaker 1: body parts at the end of the day. And I

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Speaker 1: think as far as big box retail goes in the US,

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Speaker 1: that's that's pretty good. Yeah. I do have to ask, though,

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Speaker 1: having having done this book, are are you banned from

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Speaker 1: my keas? No? But I sort of self banned myself.

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Speaker 1: I spent so much time in them while I was

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Speaker 1: writing it, and then I didn't go in one for

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Speaker 1: about a year and a half. And I went in

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Speaker 1: and one in New York to do an interview with

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Speaker 1: someone right when the book was coming out, and they're

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Speaker 1: all made out the same, and I suddenly started doing

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Speaker 1: this real panic reaction, like, oh my god, where am

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Speaker 1: I Am I in my book? Am I in somewhere room?

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Speaker 1: I I mean in Florida, I really was disorienting. So um,

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Speaker 1: I only order i Kea online. Now that's very great.

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Speaker 1: And what about the idea to design this as a catalog.

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Speaker 1: It's it's so inventive. Did you did you come up

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Speaker 1: with that from the starter or was that something you

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Speaker 1: imposed on it later? No, that was actually Jason, my

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Speaker 1: editor's idea, and he that was that was his baby

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Speaker 1: from the beginning in terms of this will look like

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Speaker 1: an IKEA catalog. And then the nice thing about work

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Speaker 1: is because it's so small, they actually listen to the

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Speaker 1: author when you talk about design, and they let you

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Speaker 1: be involved with that conversation. And so Jason and Andy

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Speaker 1: read the designer and myself we just started to feed

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Speaker 1: off of each other. You know, well what if we

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Speaker 1: had a furniture description beginning to each chapter? Well what

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Speaker 1: if they change, you know? And then I have written

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Speaker 1: catalog copy and stuff in the past, so you know

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Speaker 1: everything in there, right down to the small print on

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Speaker 1: the order form. I insisted on sort of doing myself,

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Speaker 1: which was a really poor idea. I'm gonna say I

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Speaker 1: love Quirk like, I really think that they play so

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Speaker 1: well with authors and and and so so much attention

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Speaker 1: goes to all the details. I really love that. So

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Speaker 1: so it is will will your next project be with

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Speaker 1: Quirk And if so, what are you working on next? Yeah?

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Speaker 1: The next book I have coming out from them is UM.

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Speaker 1: It's called Paperbacks from Hell, and it's actually a nonfiction

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Speaker 1: book coming out this September. It's about UM, the history

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Speaker 1: of horror paid for backs in the seventies and eighties.

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Speaker 1: I think everyone who was a live around them remembers

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Speaker 1: those really lurid covers of the foil and the embossing

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Speaker 1: and the die cuts that showed, you know, the girl's

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Speaker 1: face and then you open it up and it's like, oh,

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Speaker 1: the beings on the end of the bear and board

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Speaker 1: like you know it's UM and and those sort of

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Speaker 1: disappeared in the early nineties and I read those and

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Speaker 1: write about them a little online just for kicks, and

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Speaker 1: Jason was like, do you want to do a book

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Speaker 1: of these? So the result is Paperbacks from Hell. It's

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Speaker 1: got a ton of art in it, and it really

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Speaker 1: goes a lot about the artists and who did the covers,

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Speaker 1: and how this sort of lived and died and why

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Speaker 1: you should be scared of Nazi leprecons and why not

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Speaker 1: LEPrecon the Nazis in the first place. I can't wait?

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Speaker 1: All right, So, so what game are we playing the

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Speaker 1: day with Grady Mango. We're gonna play a little game

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Speaker 1: called kitchen good from Ikea or word. The Swedish chef says, okay, well,

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Speaker 1: if we speak whatever language the Swedish chef does, this

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Speaker 1: should be easy and we'll give you a word and

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Speaker 1: you just tell us whether it's an Ikea kitchen good

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Speaker 1: or something. The Swedish chef says, so are you ready, Grady?

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Speaker 1: You should know my palms are already sweaty. Okay, I

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Speaker 1: think you'll do better than you expect. All right, here

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Speaker 1: we go. Number one elver damn Ikea product or something.

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Speaker 1: The Swedish chef says, I'm gonna go with Ikea products. Yeah,

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Speaker 1: one for one beautiful faucet. Al right, okay, maybe maybe

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Speaker 1: maybe we'll help him out with some some pronunciation as well.

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Speaker 1: And the next one is Guerndee. You know I'm gonna

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Speaker 1: go with the Swedish chef. You're absolutely right. I think

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Speaker 1: I remember this from the Senates Gersh Gerndi, Morndy Burn

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Speaker 1: burn d if I'm not mistaken right, Okay, two for two.

427
00:20:48,640 --> 00:20:55,920
Speaker 1: Number three Baganas. I believe that's an Ikea product for three?

428
00:20:56,200 --> 00:20:59,280
Speaker 1: What what? What? What are baganas? They're a fancy nob

429
00:20:59,359 --> 00:21:02,120
Speaker 1: for your drawer. Okay, I fancy not free doors two more.

430
00:21:02,160 --> 00:21:07,479
Speaker 1: Here we go. Number four, Farney, You know I'm gonna guess,

431
00:21:07,560 --> 00:21:10,120
Speaker 1: but I'm going to use the tried tradition of one

432
00:21:10,200 --> 00:21:12,239
Speaker 1: for wheel one one way, one the other, and I'm

433
00:21:12,280 --> 00:21:14,560
Speaker 1: gonna say sweetish chef. You might recognize it from the

434
00:21:14,600 --> 00:21:19,000
Speaker 1: sentence sure to chicken into Farney hug So quotes from

435
00:21:19,359 --> 00:21:21,800
Speaker 1: a Muppets movie. Yes, they are all right for the

436
00:21:21,840 --> 00:21:28,800
Speaker 1: perfect score, let's go for number five. Bean C, bean C. Okay,

437
00:21:28,800 --> 00:21:31,119
Speaker 1: I'm gonna stick with my with my guesting pattern and

438
00:21:31,119 --> 00:21:34,040
Speaker 1: go with Ikea. Oh it's the only one you missed.

439
00:21:34,080 --> 00:21:37,879
Speaker 1: But that that this was the so de beancy bouncy Burger.

440
00:21:38,240 --> 00:21:41,520
Speaker 1: So I'm so good at this. All right? Well, how

441
00:21:41,520 --> 00:21:44,640
Speaker 1: has Grady done today? Grady did an amazing four for five,

442
00:21:44,680 --> 00:21:47,840
Speaker 1: which is enough to earn him our Grand Prize. Total admiration.

443
00:21:48,280 --> 00:21:50,680
Speaker 1: Well done, Grady. Thank you so much for Johnny. We

444
00:21:50,720 --> 00:21:53,400
Speaker 1: can't wait to see your next project, Paperbacks from Hell.

445
00:21:53,440 --> 00:21:55,320
Speaker 1: But thank you again for writing Horror Store and for

446
00:21:55,359 --> 00:21:58,080
Speaker 1: being on Part Time Genius. Thank you for not letting

447
00:21:58,080 --> 00:22:14,000
Speaker 1: me embarrass myself too badly. Welcome back to Part Time Genius.

448
00:22:14,000 --> 00:22:16,560
Speaker 1: And we were about to talk flat packs, all right,

449
00:22:16,600 --> 00:22:18,560
Speaker 1: So do you like putting together? I kea furniture Mango,

450
00:22:18,840 --> 00:22:20,800
Speaker 1: so I know there are all these things about the furniture,

451
00:22:20,920 --> 00:22:23,440
Speaker 1: like there are some couples therapists who make couples build

452
00:22:23,440 --> 00:22:26,280
Speaker 1: a piece of furniture together to work through their communications.

453
00:22:26,800 --> 00:22:29,320
Speaker 1: Sounds terrible. I don't think I could do that with anybody,

454
00:22:29,359 --> 00:22:31,679
Speaker 1: But I mean, how many lopsided tables and chairs do

455
00:22:31,680 --> 00:22:33,440
Speaker 1: you have to make before you realize you're either right

456
00:22:33,520 --> 00:22:36,320
Speaker 1: or wrong for somebody. I also like that the furniture

457
00:22:36,359 --> 00:22:39,359
Speaker 1: is used in robotics, though, like having a robot watch

458
00:22:39,440 --> 00:22:42,720
Speaker 1: humans as symbol and ikea piece in different ways and

459
00:22:42,760 --> 00:22:45,200
Speaker 1: then they determine the most efficient way, and that that's

460
00:22:45,280 --> 00:22:48,520
Speaker 1: kind of become this common exercise in robotics. Yeah, it's

461
00:22:48,520 --> 00:22:51,000
Speaker 1: awesome and uh, and to tell you the truth, I

462
00:22:51,040 --> 00:22:54,119
Speaker 1: actually love putting together. I kea furniture because I'm not

463
00:22:54,359 --> 00:22:57,000
Speaker 1: super handy, but it reminds me of those snap tight

464
00:22:57,119 --> 00:22:59,159
Speaker 1: model kits from when I was a kid, like, you

465
00:22:59,240 --> 00:23:01,840
Speaker 1: just snap all these parts in place and voila. It's

466
00:23:01,880 --> 00:23:05,480
Speaker 1: just so satisfying. Speak for yourself. I'm not a fan,

467
00:23:05,880 --> 00:23:07,840
Speaker 1: but it is funny that you mentioned that, because there's

468
00:23:07,840 --> 00:23:10,680
Speaker 1: actually a name for that, and it's called the Ikea effect.

469
00:23:10,760 --> 00:23:13,159
Speaker 1: So Harvard Business School has actually done studies on this.

470
00:23:13,240 --> 00:23:15,439
Speaker 1: And the weirder part is that you end up with

471
00:23:15,480 --> 00:23:18,480
Speaker 1: a bias and I'm quoting here. It says you place

472
00:23:18,560 --> 00:23:22,080
Speaker 1: a disproportionately higher value on the Ikea furniture that you

473
00:23:22,119 --> 00:23:25,560
Speaker 1: make because your handiwork has gone into it. That's kind

474
00:23:25,560 --> 00:23:27,919
Speaker 1: of like those cake mixes from the fifties. You know

475
00:23:27,960 --> 00:23:30,479
Speaker 1: about these, right, don't Well, when they used to make

476
00:23:30,520 --> 00:23:33,639
Speaker 1: cake mixes, Initially the eggs weren't actually necessary for the

477
00:23:33,680 --> 00:23:36,720
Speaker 1: instant cake mixes, but they couldn't get housewives to buy

478
00:23:36,720 --> 00:23:39,000
Speaker 1: them because it didn't really feel like cooking. It was

479
00:23:39,040 --> 00:23:42,280
Speaker 1: almost like cheating. But when a brand started adding cracking

480
00:23:42,280 --> 00:23:44,760
Speaker 1: a few eggs to make the batter, suddenly the product

481
00:23:44,840 --> 00:23:47,520
Speaker 1: took off. It kind of like tricked people into feeling

482
00:23:47,520 --> 00:23:49,920
Speaker 1: like they were making more of a cake somehow, right, right,

483
00:23:49,960 --> 00:23:51,680
Speaker 1: And and that might be part of why we're a

484
00:23:51,720 --> 00:23:54,360
Speaker 1: little more reluctant to get rid of their I Kea furniture,

485
00:23:54,480 --> 00:23:55,960
Speaker 1: and then you know, it sticks around a little bit

486
00:23:56,040 --> 00:23:58,280
Speaker 1: longer than it should because of that that pride of

487
00:23:58,280 --> 00:24:00,680
Speaker 1: what they've built. But you know that's not why I

488
00:24:00,800 --> 00:24:03,240
Speaker 1: Kia flat packs their furniture. It actually has a great

489
00:24:03,240 --> 00:24:05,800
Speaker 1: origin story. Oh I actually know this, but you should

490
00:24:05,800 --> 00:24:07,719
Speaker 1: definitely tell it to the listeners. Okay, Well, our our

491
00:24:07,800 --> 00:24:10,600
Speaker 1: story goes back to this guy, Gillis Loundgren, and by

492
00:24:10,600 --> 00:24:12,840
Speaker 1: the time he joined i Kea, it was already this

493
00:24:12,920 --> 00:24:16,800
Speaker 1: bustling regional furniture business. But the furniture was bulky, and

494
00:24:16,880 --> 00:24:19,760
Speaker 1: it came pre assembled and it was pretty expensive to ship.

495
00:24:20,240 --> 00:24:22,840
Speaker 1: So London goes on to manage the catalog and design

496
00:24:22,840 --> 00:24:25,880
Speaker 1: a bunch of furniture later. But in the early nineteen fifties,

497
00:24:25,880 --> 00:24:28,439
Speaker 1: he was just trying to transport a leaf shaped table

498
00:24:28,480 --> 00:24:31,400
Speaker 1: to a photo shoot. It was clunky and couldn't fit

499
00:24:31,400 --> 00:24:33,400
Speaker 1: in his car, and so he took the legs off

500
00:24:33,440 --> 00:24:36,320
Speaker 1: to make it fit, and that's when inspiration struck. But

501
00:24:36,640 --> 00:24:39,199
Speaker 1: flat pack furniture has existed for way longer than that.

502
00:24:39,240 --> 00:24:42,080
Speaker 1: Rye actually, another Swedish designer, would come up with a

503
00:24:42,080 --> 00:24:44,760
Speaker 1: flat pack chair a few years before, but it wasn't

504
00:24:44,760 --> 00:24:47,080
Speaker 1: all that well known, and this is all part of

505
00:24:47,080 --> 00:24:49,720
Speaker 1: the I kea lore now. But according to some versions,

506
00:24:49,720 --> 00:24:51,840
Speaker 1: and these are the ones that that I believe, Londgren

507
00:24:52,040 --> 00:24:55,439
Speaker 1: had to really lobby the company's founder, Ingvar compre to

508
00:24:55,560 --> 00:24:58,200
Speaker 1: change the flat pack and and there are other less

509
00:24:58,240 --> 00:25:01,040
Speaker 1: likely tellings where Ingvar was put sishing the table into

510
00:25:01,119 --> 00:25:03,080
Speaker 1: a car with Lundgren and they came up with this

511
00:25:03,160 --> 00:25:05,919
Speaker 1: idea together. So who knows the exact story, but it

512
00:25:05,960 --> 00:25:09,080
Speaker 1: was something along these lines. Yeah, so there's a phrasing company.

513
00:25:09,200 --> 00:25:11,560
Speaker 1: The language my family speaks that a story has been

514
00:25:11,560 --> 00:25:14,120
Speaker 1: told with meeting Massala, and it means like a story

515
00:25:14,119 --> 00:25:16,040
Speaker 1: has been seasoned with salt and spice to make it

516
00:25:16,080 --> 00:25:19,040
Speaker 1: more juicy or appealing. We didn't have that phrase in

517
00:25:19,080 --> 00:25:22,119
Speaker 1: Alabama for some reason. But I do love meeting Massala.

518
00:25:22,480 --> 00:25:24,880
Speaker 1: But we'll talk about Ingvar and his legend in a bit,

519
00:25:24,920 --> 00:25:27,720
Speaker 1: because he's definitely a genius but obviously comes with some

520
00:25:27,840 --> 00:25:30,920
Speaker 1: issues too. But what's definitely true is that flat pack

521
00:25:31,080 --> 00:25:34,520
Speaker 1: change the business prospects completely. So over the years the

522
00:25:34,560 --> 00:25:37,840
Speaker 1: company started referring to air as their enemy. And when

523
00:25:37,840 --> 00:25:40,760
Speaker 1: you pack things that flat not only are you transferring

524
00:25:40,760 --> 00:25:43,320
Speaker 1: the cost of assembly to your buyer, so you know,

525
00:25:43,359 --> 00:25:45,800
Speaker 1: so you can lower the price and underbid the competition.

526
00:25:46,160 --> 00:25:49,520
Speaker 1: But it basically has all these other advantages and uh,

527
00:25:49,640 --> 00:25:51,920
Speaker 1: what what are this? Well, actually, there's this this great

528
00:25:51,960 --> 00:25:54,760
Speaker 1: Fast Company piece by John Browley on this and here's

529
00:25:54,760 --> 00:25:57,160
Speaker 1: what he points out. All right, So he says, first,

530
00:25:57,200 --> 00:25:59,639
Speaker 1: you can keep way more furniture in stock because you

531
00:25:59,720 --> 00:26:01,960
Speaker 1: only need you know, a few models, and then you

532
00:26:01,960 --> 00:26:05,399
Speaker 1: can keep the rest and volume and back and and

533
00:26:05,400 --> 00:26:08,119
Speaker 1: it's also way easier to transport. So i Kea was

534
00:26:08,160 --> 00:26:12,000
Speaker 1: shipping ten times as many bookcases or desks or whatever

535
00:26:12,040 --> 00:26:14,840
Speaker 1: it was as the competition for basically the same amount

536
00:26:14,880 --> 00:26:17,159
Speaker 1: of spend on gas. And this is the point I

537
00:26:17,160 --> 00:26:19,359
Speaker 1: would never have figured out. But Brawley said that the

538
00:26:19,400 --> 00:26:22,919
Speaker 1: boxy aesthetic that's taken over the globe that's also coming

539
00:26:22,920 --> 00:26:25,280
Speaker 1: from the flat pack design, and that's kind of amazing.

540
00:26:25,640 --> 00:26:28,399
Speaker 1: And clearly i Kea as genius, as you point out earlier,

541
00:26:28,440 --> 00:26:31,359
Speaker 1: is by making these products in bulk and then iterating

542
00:26:31,359 --> 00:26:33,520
Speaker 1: on them so they just get cheaper and cheaper. Yeah,

543
00:26:33,560 --> 00:26:35,800
Speaker 1: you know the Ikea mugs which are so popular, I mean,

544
00:26:35,840 --> 00:26:38,560
Speaker 1: the reason they've lasted is that they have this really

545
00:26:38,640 --> 00:26:41,439
Speaker 1: tiny handle and it's just this little circle on the

546
00:26:41,440 --> 00:26:43,840
Speaker 1: top of a conical mug. But that ends up being,

547
00:26:44,359 --> 00:26:46,760
Speaker 1: you know, what allows them to stack a ton more

548
00:26:46,800 --> 00:26:48,959
Speaker 1: of these mugs on top of one another. I mean,

549
00:26:48,960 --> 00:26:51,800
Speaker 1: they're just geniuses in reducing the amount of air in

550
00:26:51,880 --> 00:26:55,280
Speaker 1: between each of their products. So the thing about Ikea

551
00:26:55,400 --> 00:26:58,480
Speaker 1: is there's really so much to cover. But let's talk

552
00:26:58,560 --> 00:27:01,120
Speaker 1: just for a little bit about ing Vibe because he's fascinating.

553
00:27:01,280 --> 00:27:03,720
Speaker 1: I mean, he was basically an entrepreneur from the time

554
00:27:03,720 --> 00:27:06,880
Speaker 1: he was a kid, and by eighteen he'd been given

555
00:27:06,920 --> 00:27:09,760
Speaker 1: a little money from his dad, uh mostly for doing

556
00:27:09,760 --> 00:27:13,240
Speaker 1: well in school despite his dyslexia, and he turned that

557
00:27:13,280 --> 00:27:17,879
Speaker 1: money into a little catalog business that kept growing and growing. Also,

558
00:27:17,960 --> 00:27:20,119
Speaker 1: I love that he grew up in Small End, Like

559
00:27:20,160 --> 00:27:22,520
Speaker 1: I always thought Small End the kid's babysitting part of

560
00:27:22,520 --> 00:27:24,560
Speaker 1: Ikea was just a cute name, but it's a reference

561
00:27:24,560 --> 00:27:26,920
Speaker 1: to his hometown. That's true. I saw that as well.

562
00:27:27,320 --> 00:27:29,440
Speaker 1: You know, he's kind of a mythic figure at Ikea,

563
00:27:29,480 --> 00:27:31,760
Speaker 1: and his farm boy common sense or thrift is a

564
00:27:31,800 --> 00:27:34,720
Speaker 1: big part of the company ethos. Like there's this one

565
00:27:34,720 --> 00:27:37,080
Speaker 1: story about ingvar looking at a case of geese and

566
00:27:37,080 --> 00:27:40,080
Speaker 1: a refrigerator in China and asking, so what happens to

567
00:27:40,119 --> 00:27:43,639
Speaker 1: those feathers? Like he spotted that deal and everyone in

568
00:27:43,680 --> 00:27:46,400
Speaker 1: the company knows about it, and he lives that way too.

569
00:27:46,440 --> 00:27:49,640
Speaker 1: I mean, his homes are all furnished exclusively in Ikea.

570
00:27:50,000 --> 00:27:53,240
Speaker 1: He drives this old Volvo and for his ninetieth birthday

571
00:27:53,280 --> 00:27:55,480
Speaker 1: he was interviewed and he was supposedly wearing clothes that

572
00:27:55,520 --> 00:27:59,400
Speaker 1: he found at a thrift store, which you know, I mean,

573
00:27:59,480 --> 00:28:01,639
Speaker 1: he's he's of the richest billionaires in the world. But

574
00:28:02,400 --> 00:28:04,800
Speaker 1: as we mentioned in the tax episode way back when,

575
00:28:05,240 --> 00:28:07,400
Speaker 1: there's a lot of secrecy at the company, and it's

576
00:28:07,480 --> 00:28:10,359
Speaker 1: not without its dark past. But before we get into that,

577
00:28:10,359 --> 00:28:19,439
Speaker 1: why don't we pause for quiz? All right, mango, So

578
00:28:19,520 --> 00:28:22,320
Speaker 1: our second quiz today, we decided to find a couple

579
00:28:22,359 --> 00:28:26,439
Speaker 1: of people who have actually assembled Ikea furniture before. We

580
00:28:26,480 --> 00:28:28,479
Speaker 1: didn't have to go very far for this, did we

581
00:28:28,480 --> 00:28:30,720
Speaker 1: We place the song wide call out and we walked

582
00:28:30,760 --> 00:28:32,600
Speaker 1: a few stuffs from our desk to get to right.

583
00:28:32,720 --> 00:28:34,760
Speaker 1: That's right. So we have a few friends from here

584
00:28:34,760 --> 00:28:38,000
Speaker 1: at the How Stuff Works Family, Noel Brown and Ben Boland.

585
00:28:38,000 --> 00:28:40,360
Speaker 1: They're the host of one of my favorite shows here

586
00:28:40,360 --> 00:28:42,160
Speaker 1: at How Stuff Works called Stuff they Don't Want You

587
00:28:42,200 --> 00:28:45,720
Speaker 1: to Know. Welcome, guys, Thank you, thanks for having us right.

588
00:28:45,880 --> 00:28:48,239
Speaker 1: I have to tell you actually, just this morning I

589
00:28:48,280 --> 00:28:52,440
Speaker 1: was listening to your most recent episode on this continuation

590
00:28:52,480 --> 00:28:56,240
Speaker 1: of Government plan and on bunkers and like what happens

591
00:28:56,280 --> 00:28:59,920
Speaker 1: with the government after either a nuclear attack or something

592
00:29:00,040 --> 00:29:03,760
Speaker 1: that may happen that causes mass chaos, And it was awesome, guys,

593
00:29:03,760 --> 00:29:05,520
Speaker 1: such a great interview. Tell us a little bit about

594
00:29:05,520 --> 00:29:09,600
Speaker 1: that one. Oh sure, yeah, so we interviewed Garrett Graff,

595
00:29:09,800 --> 00:29:15,480
Speaker 1: who is a pretty prolific author and a favorite of

596
00:29:15,520 --> 00:29:20,960
Speaker 1: ours when it comes to credible investigations into stuff They'll

597
00:29:20,960 --> 00:29:23,320
Speaker 1: want you to know. It turns out, then the United States,

598
00:29:23,360 --> 00:29:28,240
Speaker 1: for decades, the US government has spent quite a bit

599
00:29:28,480 --> 00:29:32,160
Speaker 1: of financial effort, quite a bit of blood, sweat and tears,

600
00:29:32,480 --> 00:29:37,000
Speaker 1: in creating top secret bunkers that will allow not everyone

601
00:29:37,600 --> 00:29:40,440
Speaker 1: but the people they deem important to the continuation of

602
00:29:40,480 --> 00:29:44,160
Speaker 1: the U. S Government to survive anything from a widespread

603
00:29:44,160 --> 00:29:47,840
Speaker 1: plague to an act of God to a nuclear disaster.

604
00:29:48,200 --> 00:29:50,120
Speaker 1: I was sadly absent for this episode, so I look

605
00:29:50,160 --> 00:29:52,840
Speaker 1: forward to consuming it just like you, guys. Did and

606
00:29:52,880 --> 00:29:56,640
Speaker 1: it sounds awesome. Yeah. It spoiler. The bunkers are filled

607
00:29:56,640 --> 00:30:00,160
Speaker 1: with ire, right, Yeah, there is a several of the

608
00:30:00,200 --> 00:30:03,320
Speaker 1: bunkers are produced by Ikeas so they can be easily

609
00:30:03,360 --> 00:30:07,200
Speaker 1: disassembled and reassembled like those little kind of pre made

610
00:30:07,240 --> 00:30:09,960
Speaker 1: rooms that you see in the showroom, you know, like

611
00:30:10,000 --> 00:30:12,600
Speaker 1: the double decker bunk beds with the desk underneath. There

612
00:30:12,640 --> 00:30:14,520
Speaker 1: was another episode that I love from you guys recently

613
00:30:14,560 --> 00:30:17,400
Speaker 1: where you interviewed actually the founder of of How Stuff Works,

614
00:30:17,440 --> 00:30:20,440
Speaker 1: Marshall Brain, and it was about life on Mars. You know,

615
00:30:20,480 --> 00:30:23,760
Speaker 1: something we don't really think about it. After the efforts

616
00:30:23,800 --> 00:30:25,680
Speaker 1: to get to Mars. There's so much talk about like

617
00:30:25,720 --> 00:30:27,760
Speaker 1: how do we get to Mars, and then there's not

618
00:30:27,800 --> 00:30:30,040
Speaker 1: as much thought from a lot of people about like, okay,

619
00:30:30,080 --> 00:30:32,320
Speaker 1: we're here, now, how the heck do we actually live here?

620
00:30:32,360 --> 00:30:34,200
Speaker 1: You know. We tried to caveat that one as much

621
00:30:34,240 --> 00:30:37,600
Speaker 1: as possible as being a thought experiment, you know. So

622
00:30:37,640 --> 00:30:38,960
Speaker 1: we got a lot of a little bit of flak,

623
00:30:39,000 --> 00:30:41,640
Speaker 1: people saying we were kind of like promoting communism because

624
00:30:41,680 --> 00:30:43,280
Speaker 1: a lot of the ideas of you know, how do

625
00:30:43,320 --> 00:30:45,719
Speaker 1: we start a society from scratch? You end up with

626
00:30:45,800 --> 00:30:48,680
Speaker 1: some little nuggets of kind of communism kind of thought

627
00:30:48,760 --> 00:30:51,480
Speaker 1: in there, but we we tried to look at both sides,

628
00:30:51,520 --> 00:30:54,000
Speaker 1: and Marshall was a very gracious guest and a very

629
00:30:54,080 --> 00:30:56,160
Speaker 1: interesting intelligent guy. Was a lot of fun to talk

630
00:30:56,200 --> 00:30:59,640
Speaker 1: to him about this crazy stuff, and so yeah, he is.

631
00:31:00,600 --> 00:31:03,920
Speaker 1: He's also wants us to make sure every time we

632
00:31:03,960 --> 00:31:06,479
Speaker 1: mentioned that episode to let people know that you can

633
00:31:06,520 --> 00:31:08,680
Speaker 1: go to Marshall brain dot com and you can write

634
00:31:08,680 --> 00:31:13,600
Speaker 1: to him directly with any prayers or feedback. All right, well,

635
00:31:13,640 --> 00:31:17,200
Speaker 1: something almost as heavy as the continuation of government plan

636
00:31:17,520 --> 00:31:20,680
Speaker 1: and bunkers. We're going to play a quiz here, Mango,

637
00:31:20,760 --> 00:31:22,440
Speaker 1: What what quiz are we putting these guys up to?

638
00:31:22,720 --> 00:31:25,600
Speaker 1: We're playing a little game called Boys of Ikea. All

639
00:31:27,840 --> 00:31:29,600
Speaker 1: As it turns out, I'm a proud owner of both

640
00:31:29,640 --> 00:31:33,760
Speaker 1: a mom, a schmool and some yarn. So, Mango, this

641
00:31:33,840 --> 00:31:37,480
Speaker 1: is the second Ikea product squiz we're doing today. I know,

642
00:31:37,640 --> 00:31:40,160
Speaker 1: but they're so fun, that's true. Well, as you might know,

643
00:31:40,240 --> 00:31:43,520
Speaker 1: Ikea has different naming schemes for their furniture, so carpets

644
00:31:43,520 --> 00:31:46,680
Speaker 1: are often Danish place names, or the lighting might be

645
00:31:46,760 --> 00:31:50,200
Speaker 1: chemistry terms. But today we're quizzing you on furniture that's

646
00:31:50,280 --> 00:31:53,479
Speaker 1: named after common boys names. Okay, so this is what

647
00:31:53,480 --> 00:31:55,800
Speaker 1: we're gonna do. We're gonna show you a picture of

648
00:31:55,840 --> 00:31:58,600
Speaker 1: a piece of furniture and then we'll give you a clue,

649
00:31:58,960 --> 00:32:01,760
Speaker 1: and you just have to tell us the boy's name. Okay,

650
00:32:01,840 --> 00:32:04,080
Speaker 1: you got this. This is what we're gonna do. Mango

651
00:32:04,120 --> 00:32:07,480
Speaker 1: has these very helpful pictures here. I know, just looking

652
00:32:07,520 --> 00:32:10,200
Speaker 1: at that chair you immediately away. But we have to

653
00:32:10,200 --> 00:32:13,160
Speaker 1: give clues for the listeners. That's right, could that possibly

654
00:32:13,240 --> 00:32:16,800
Speaker 1: be a giveaway? And uh? And because you're competing against

655
00:32:16,800 --> 00:32:18,800
Speaker 1: each other, and because we don't have busters, we're gonna

656
00:32:18,800 --> 00:32:20,800
Speaker 1: ask you to either move or kaka when you know

657
00:32:20,840 --> 00:32:27,720
Speaker 1: the answer. So, uh, can we do either one? Okay? Okay,

658
00:32:28,040 --> 00:32:31,000
Speaker 1: So would you like to move? Uh? Sure, I'll take

659
00:32:31,000 --> 00:32:36,680
Speaker 1: them more. Would I can see you? Eba? No, no

660
00:32:36,880 --> 00:32:40,080
Speaker 1: move Benelka. Okay, here we go. All right, you guys

661
00:32:40,080 --> 00:32:43,479
Speaker 1: ready to play. Okay, let's show them picture number one,

662
00:32:44,240 --> 00:32:48,000
Speaker 1: number one. Okay, here we go. This folding bar stool

663
00:32:48,040 --> 00:32:50,560
Speaker 1: with back rest doubles as the name of the first

664
00:32:50,640 --> 00:32:54,960
Speaker 1: African American character from the Peanuts name that I kea

665
00:32:55,080 --> 00:33:00,960
Speaker 1: boy panic? I don't know? Okay, chairs name with the Roosevelt,

666
00:33:01,800 --> 00:33:08,440
Speaker 1: Oh Franklin. Yes, one to nothing. Here we go. Question

667
00:33:09,400 --> 00:33:11,480
Speaker 1: question number two. Yeah, let's let's let's work on the

668
00:33:11,840 --> 00:33:15,520
Speaker 1: okay here all right. Although this dining chair was retired,

669
00:33:15,680 --> 00:33:19,160
Speaker 1: the tennis player who shares its name just won his

670
00:33:19,280 --> 00:33:23,520
Speaker 1: eighth Wimbledon and shows no signs of slowing down. Can

671
00:33:23,600 --> 00:33:28,800
Speaker 1: you name that? I kea boy? His last name is Federer?

672
00:33:31,160 --> 00:33:39,800
Speaker 1: Al right, Ben Kevin. I was thinking, I think no

673
00:33:39,840 --> 00:33:46,600
Speaker 1: one gets that point by default. Roger. There we go. Yeah, alright,

674
00:33:46,680 --> 00:33:48,280
Speaker 1: funny that we were on the same wave like that.

675
00:33:51,720 --> 00:33:55,440
Speaker 1: Here we go, all right. Question number three. These stackable

676
00:33:55,520 --> 00:33:57,920
Speaker 1: chairs were easy to move thanks to the hole in

677
00:33:57,960 --> 00:34:01,240
Speaker 1: the back rest. The furniture also shares its name with

678
00:34:01,280 --> 00:34:05,560
Speaker 1: the patriarch of the Munster family on television. All right,

679
00:34:05,600 --> 00:34:10,560
Speaker 1: who is it? Yes, Arman Munster? Well done, I think

680
00:34:10,560 --> 00:34:13,560
Speaker 1: we're okay, it's two to one, nol Is that right? Okay?

681
00:34:14,200 --> 00:34:17,960
Speaker 1: Number four. This leather and steel bar stool shares its

682
00:34:18,040 --> 00:34:21,000
Speaker 1: name with a Caesar, the one who was kidnapped by

683
00:34:21,040 --> 00:34:24,080
Speaker 1: pirates and then demanded that they up there ransom because

684
00:34:24,120 --> 00:34:27,560
Speaker 1: he was worth much more than what they were asking. Alright,

685
00:34:27,600 --> 00:34:30,560
Speaker 1: I'll take the big Okay, let's hear it. It's gonna

686
00:34:30,560 --> 00:34:35,960
Speaker 1: be wrong though, Julius. Yeah, correct yourself, all right, the

687
00:34:36,000 --> 00:34:39,120
Speaker 1: big tidebreaker. Here a number five feeling it. Here's the

688
00:34:39,200 --> 00:34:41,680
Speaker 1: here's the photo. Okay, so that's that's that's it looks

689
00:34:41,719 --> 00:34:45,600
Speaker 1: the same as number one and three. This is such

690
00:34:45,600 --> 00:34:49,040
Speaker 1: a great, such great audio pictures. All right, here we go.

691
00:34:49,440 --> 00:34:52,440
Speaker 1: This modern folding chair shares its first name with an

692
00:34:52,480 --> 00:34:56,319
Speaker 1: American writer. After he wrote, the raven children would run

693
00:34:56,400 --> 00:34:59,240
Speaker 1: up to him on the street, let me finish the question,

694
00:34:59,360 --> 00:35:04,960
Speaker 1: and then did they? Let's see, after he wrote, the

695
00:35:05,040 --> 00:35:06,959
Speaker 1: raven children would run up to him in the street,

696
00:35:07,000 --> 00:35:09,960
Speaker 1: flapping their wings and calling nevermore. Let's let you guys

697
00:35:09,960 --> 00:35:13,680
Speaker 1: on the count of three say it together, one to three, Edgar,

698
00:35:18,560 --> 00:35:22,000
Speaker 1: So what does that mean? We we'll give him a

699
00:35:22,040 --> 00:35:23,719
Speaker 1: time because we don't want to start an office fight.

700
00:35:23,760 --> 00:35:26,319
Speaker 1: We're gonna give them each of five dollar gift card

701
00:35:26,320 --> 00:35:28,600
Speaker 1: to Ikea, the cheapest gift card you can get to Ikea.

702
00:35:30,920 --> 00:35:33,759
Speaker 1: Oh my gosh, no, no, we're going to the cafeteria.

703
00:35:34,840 --> 00:35:37,320
Speaker 1: Is enough for their Swedish meat at meat balls and

704
00:35:37,440 --> 00:35:40,280
Speaker 1: that's a lot of meatballs. Well, I hope everyone well listening.

705
00:35:40,280 --> 00:35:42,160
Speaker 1: We'll check out stuff they don't want you to know. Guys,

706
00:35:42,200 --> 00:35:57,839
Speaker 1: thanks so much for joining. Thank you. So I don't

707
00:35:57,840 --> 00:35:59,400
Speaker 1: want to get too deep into this, but we were

708
00:35:59,400 --> 00:36:02,560
Speaker 1: going to talk a little bit about ing bars darker history. Right. So,

709
00:36:02,719 --> 00:36:05,840
Speaker 1: the company definitely makes use of tax shelters, and Ikea

710
00:36:05,960 --> 00:36:09,040
Speaker 1: itself is registered as a nonprofit, where for a company

711
00:36:09,080 --> 00:36:11,879
Speaker 1: that does thirty billion dollars or more in sales, there's

712
00:36:11,920 --> 00:36:14,920
Speaker 1: not a lot of nonprofit work to show. But I

713
00:36:14,960 --> 00:36:17,440
Speaker 1: think the thing that really shocked me is that ng

714
00:36:17,480 --> 00:36:19,719
Speaker 1: Bar had been part of a far right Swedish party

715
00:36:19,719 --> 00:36:21,759
Speaker 1: when he was younger. He was a fan of this

716
00:36:21,840 --> 00:36:25,239
Speaker 1: fascist per eng Doll and at first it sounded to

717
00:36:25,239 --> 00:36:28,080
Speaker 1: the press pretty superficial, and then it became clear he'd

718
00:36:28,120 --> 00:36:30,239
Speaker 1: done some heavy recruiting for the party and had a

719
00:36:30,239 --> 00:36:33,719
Speaker 1: police file. Anyway, he's apologized for it, and he's called

720
00:36:33,719 --> 00:36:36,600
Speaker 1: it the silly phase in his life and it's something

721
00:36:36,600 --> 00:36:39,719
Speaker 1: he regrets. But he only does interviews with journalists he

722
00:36:39,840 --> 00:36:42,399
Speaker 1: vets now and he keeps a really tight control over

723
00:36:42,400 --> 00:36:45,160
Speaker 1: the narrative. But all that's complicated by the fact that

724
00:36:45,200 --> 00:36:47,680
Speaker 1: there's also been some concern that the company is really

725
00:36:47,760 --> 00:36:53,120
Speaker 1: insular and that upper management is almost all from small land. Supposedly,

726
00:36:53,160 --> 00:36:54,960
Speaker 1: you can't make it up in the company if you

727
00:36:55,000 --> 00:36:57,520
Speaker 1: don't come from that region. Well, on the other hand,

728
00:36:57,560 --> 00:36:59,520
Speaker 1: once those comments came out, the company did make a

729
00:36:59,520 --> 00:37:02,440
Speaker 1: big effort to diversify. Yeah, and by all accounts they

730
00:37:02,440 --> 00:37:05,839
Speaker 1: have and the workers have really high satisfaction ratings, like

731
00:37:06,000 --> 00:37:08,920
Speaker 1: they get great gifts at the holidays, and um I

732
00:37:09,080 --> 00:37:11,640
Speaker 1: KEA used to use this m I T living wage

733
00:37:11,640 --> 00:37:13,799
Speaker 1: calculator and they did that so that they could make

734
00:37:13,840 --> 00:37:16,600
Speaker 1: sure employees and different regions all got paid well or

735
00:37:16,640 --> 00:37:19,040
Speaker 1: well enough to live. And now they're really trying to

736
00:37:19,080 --> 00:37:21,160
Speaker 1: be a force for environmental good too. Yeah. I mean,

737
00:37:21,160 --> 00:37:23,200
Speaker 1: there's there's a lot packed in there. And there this

738
00:37:23,280 --> 00:37:25,400
Speaker 1: book from a former employee that I guess got a

739
00:37:25,400 --> 00:37:28,120
Speaker 1: lot of press, and it talks about ing var with pride,

740
00:37:28,160 --> 00:37:30,840
Speaker 1: but also describes the end fighting that goes on to

741
00:37:30,960 --> 00:37:33,960
Speaker 1: please him, which you know, supposedly he stirs that up.

742
00:37:34,280 --> 00:37:37,200
Speaker 1: But whatever else, he's still this pretty beloved figure in Sweden.

743
00:37:37,719 --> 00:37:39,799
Speaker 1: But before we go, let's break from this topic and

744
00:37:39,800 --> 00:37:41,560
Speaker 1: talk a little bit about one of the things I

745
00:37:41,600 --> 00:37:44,680
Speaker 1: think is just genius, and that's how the store flows.

746
00:37:44,760 --> 00:37:46,960
Speaker 1: I mean, it kind of reminds me of the you know,

747
00:37:47,000 --> 00:37:49,680
Speaker 1: the gentle way of grocery store guides you along. And

748
00:37:49,760 --> 00:37:52,040
Speaker 1: how's that? Well, you know how grocery stores try to

749
00:37:52,120 --> 00:37:55,400
Speaker 1: lead you counterclockwise, and and that's because most people are

750
00:37:55,520 --> 00:37:58,920
Speaker 1: right handed, which I know that sounds like fake marketing advice,

751
00:37:59,000 --> 00:38:01,880
Speaker 1: but because those people are closer to the shelves with

752
00:38:01,960 --> 00:38:04,360
Speaker 1: their right hand, there's actually a seven or eight percent

753
00:38:04,440 --> 00:38:07,719
Speaker 1: increase in sales when stores switched to that direction. Yeah.

754
00:38:07,760 --> 00:38:09,600
Speaker 1: I remember reading that if you walk the store in

755
00:38:09,600 --> 00:38:13,120
Speaker 1: the opposite direction, you'll actually spend less. And even though

756
00:38:13,160 --> 00:38:15,560
Speaker 1: I know that, like I can't fight the current, I

757
00:38:15,680 --> 00:38:18,480
Speaker 1: always have to go with the flood. I get it,

758
00:38:18,520 --> 00:38:21,000
Speaker 1: I get it, and I key has even more like that.

759
00:38:21,040 --> 00:38:23,520
Speaker 1: The whole store is intended to be this lazy river

760
00:38:23,680 --> 00:38:26,560
Speaker 1: that pulls you along. And every fifty feet or so,

761
00:38:26,640 --> 00:38:29,520
Speaker 1: there's a curve in the path because there's always supposed

762
00:38:29,520 --> 00:38:32,840
Speaker 1: to be something enticing hiding right around the corner, you know.

763
00:38:32,840 --> 00:38:35,439
Speaker 1: In fact, according to Lauren Collins piece, she says, any

764
00:38:35,520 --> 00:38:38,359
Speaker 1: long stretch that doesn't make a turn is referred to

765
00:38:38,440 --> 00:38:41,480
Speaker 1: as an audubon, which is code for, as she says,

766
00:38:41,560 --> 00:38:45,400
Speaker 1: a big boring mistake. I love that so Um, I

767
00:38:45,400 --> 00:38:47,320
Speaker 1: actually know what you mean. Like, when I've been in

768
00:38:47,360 --> 00:38:49,720
Speaker 1: the stores, it really does feel like a giant maze

769
00:38:49,760 --> 00:38:51,960
Speaker 1: moving in one direction, and it's kind of all pulling

770
00:38:52,000 --> 00:38:54,719
Speaker 1: you towards the register. I'm not sure if you remember this,

771
00:38:54,840 --> 00:38:57,000
Speaker 1: but Jess Hollinger did this piece for a Metal Last

772
00:38:57,000 --> 00:38:58,799
Speaker 1: some years ago. I do remember that, Yeah, yeah, And

773
00:38:58,800 --> 00:39:01,040
Speaker 1: and she talked to a bunch of Akia employees and

774
00:39:01,080 --> 00:39:02,719
Speaker 1: one of the things she discovered was that there are

775
00:39:02,719 --> 00:39:06,440
Speaker 1: actually all these hidden shortcuts in every idea, Like there

776
00:39:06,440 --> 00:39:09,400
Speaker 1: are unmarked doors that will take you upstairs or downstairs,

777
00:39:09,520 --> 00:39:12,120
Speaker 1: or little entrances between a bedroom department that will take

778
00:39:12,120 --> 00:39:14,439
Speaker 1: you to the carpet section and you can skip through

779
00:39:14,480 --> 00:39:16,759
Speaker 1: four or five sections. It's it actually feels to me

780
00:39:16,880 --> 00:39:19,239
Speaker 1: like one of those pipes and Super Mario Brothers that

781
00:39:19,440 --> 00:39:21,439
Speaker 1: lets you skip to the end of a level or something.

782
00:39:21,560 --> 00:39:23,880
Speaker 1: But I've got to tell you, the last time I

783
00:39:23,920 --> 00:39:26,960
Speaker 1: got stuck in Ikea for way too long, I started

784
00:39:26,960 --> 00:39:29,560
Speaker 1: scouting for the secret passageways and using them, and it

785
00:39:29,640 --> 00:39:31,799
Speaker 1: made my trip so much more fun. Way you can

786
00:39:31,880 --> 00:39:34,879
Speaker 1: do this that nobody tried to stop you from doing that. Yeah,

787
00:39:34,920 --> 00:39:37,280
Speaker 1: that's the best part. I mean, those passageways are mostly

788
00:39:37,320 --> 00:39:40,120
Speaker 1: there to be helpful for workers, but they're also there

789
00:39:40,120 --> 00:39:42,520
Speaker 1: in case of emergencies. And as long as the door

790
00:39:42,560 --> 00:39:46,000
Speaker 1: doesn't say employees only, Ikia won't really hassle you about

791
00:39:46,000 --> 00:39:48,279
Speaker 1: poking around. I mean, this is the same store that

792
00:39:48,400 --> 00:39:52,840
Speaker 1: lets customers in China sleep on their beds for hours. Actually,

793
00:39:52,880 --> 00:39:55,560
Speaker 1: speaking of those, I love those photos of people test driving,

794
00:39:55,560 --> 00:39:58,960
Speaker 1: you know, the merchandise there. The other thing, an employee

795
00:39:58,960 --> 00:40:00,920
Speaker 1: to the Metal Floss was that the stores will actually

796
00:40:00,960 --> 00:40:03,600
Speaker 1: change the pathways every once in a while, So maybe

797
00:40:03,640 --> 00:40:05,880
Speaker 1: that the hide and Sea enthusiasts you've talked about in

798
00:40:05,920 --> 00:40:09,240
Speaker 1: the beginning don't get too familiar with. It's also interesting

799
00:40:09,239 --> 00:40:12,879
Speaker 1: how much business Ikea doesn't impulse buys, Like once you're

800
00:40:12,920 --> 00:40:15,720
Speaker 1: past the furniture and all the things you came to buy,

801
00:40:15,880 --> 00:40:18,160
Speaker 1: the last part of the i Kea store is actually

802
00:40:18,200 --> 00:40:21,759
Speaker 1: called the open the Wallets section, and that's where all

803
00:40:21,760 --> 00:40:23,480
Speaker 1: the things you need but would never come to an

804
00:40:23,480 --> 00:40:26,839
Speaker 1: i Kea specifically for they're waiting for you right there.

805
00:40:27,120 --> 00:40:29,759
Speaker 1: It could be anything from a plastic picnic plate to

806
00:40:30,080 --> 00:40:33,320
Speaker 1: a two dollar vase, but it's at such steep discounts

807
00:40:33,320 --> 00:40:36,200
Speaker 1: that you just can't resist. Well, that's the magic of

808
00:40:36,239 --> 00:40:38,560
Speaker 1: the bullah bullah, that's right. I don't know if you

809
00:40:38,600 --> 00:40:40,680
Speaker 1: said this. For like, every single article I read about

810
00:40:40,680 --> 00:40:43,200
Speaker 1: I can't mentioned how they have this special way of

811
00:40:43,239 --> 00:40:45,680
Speaker 1: stacking a hundred different items into a bin just to

812
00:40:45,719 --> 00:40:48,759
Speaker 1: accentuate how affordable all this stuff is. That and the

813
00:40:48,800 --> 00:40:51,440
Speaker 1: fact that they always keep like shopping bags every fifty

814
00:40:51,480 --> 00:40:53,160
Speaker 1: feet so you never have an excuse not to pick

815
00:40:53,239 --> 00:40:55,359
Speaker 1: up more stuff, Well then it clearly works. I mean,

816
00:40:55,400 --> 00:40:57,759
Speaker 1: on the one hand, I TA feels so folksy, and

817
00:40:57,840 --> 00:41:00,719
Speaker 1: yet the brand is so big it's just izzy. I mean,

818
00:41:00,760 --> 00:41:03,440
Speaker 1: like people always mentioned how one out of every ten

819
00:41:03,520 --> 00:41:06,799
Speaker 1: Europeans was conceived on an Ikea bed. Yeah, that's such

820
00:41:06,800 --> 00:41:09,080
Speaker 1: a crazy stat and I actually read a funny line

821
00:41:09,080 --> 00:41:11,759
Speaker 1: in The Atlantic about it. They called Ikea beds the

822
00:41:11,840 --> 00:41:15,360
Speaker 1: literal cradle of humanity. But you also hear that sad

823
00:41:15,360 --> 00:41:17,640
Speaker 1: a lot about how i Kea uses one percent of

824
00:41:17,640 --> 00:41:20,120
Speaker 1: the world's would to make its furniture. Yeah, I mean,

825
00:41:20,120 --> 00:41:21,880
Speaker 1: that's that's right. But the thing that really brought it

826
00:41:21,920 --> 00:41:23,800
Speaker 1: home for me was this line from the New Yorker

827
00:41:23,840 --> 00:41:25,960
Speaker 1: piece let me let me just read it here. It says, uh,

828
00:41:26,280 --> 00:41:30,360
Speaker 1: when Ikia stopped selling incandescent lightbulbs. Last year, six hundred

829
00:41:30,400 --> 00:41:33,960
Speaker 1: and twenty six million people became environmentalists. I mean it's

830
00:41:33,960 --> 00:41:36,400
Speaker 1: just stunning. Yeah, it's crazy how big they are. But um,

831
00:41:36,920 --> 00:41:38,959
Speaker 1: speaking of stunning, why don't we do a little fact

832
00:41:38,960 --> 00:41:41,480
Speaker 1: off while we're while we're on the subject, all right,

833
00:41:42,880 --> 00:41:54,360
Speaker 1: m okay, here's one to kick it off. So in

834
00:41:54,400 --> 00:41:57,360
Speaker 1: the Netherlands, Ikea had to stop offering a one euro

835
00:41:57,480 --> 00:42:01,680
Speaker 1: breakfast on weekends because the country's road couldn't accommodate the traffic.

836
00:42:02,280 --> 00:42:06,920
Speaker 1: That's insane. So here's something I didn't realize about the

837
00:42:06,960 --> 00:42:09,640
Speaker 1: IKEA catalog is c G I now, no way. Yeah.

838
00:42:09,760 --> 00:42:12,840
Speaker 1: Not only is the computer generated catalog cheaper for the company,

839
00:42:12,880 --> 00:42:15,000
Speaker 1: but it makes it easier to tweak the catalog for

840
00:42:15,040 --> 00:42:17,880
Speaker 1: different markets. That's impressive. All right, here's the crazy thing

841
00:42:17,960 --> 00:42:21,319
Speaker 1: I learned. So we pronounced Ikea wrong. In America, we

842
00:42:21,440 --> 00:42:26,600
Speaker 1: call it i Kea, but it's actually e ka. So

843
00:42:26,719 --> 00:42:28,799
Speaker 1: we talked a little about the naming system in the

844
00:42:28,840 --> 00:42:31,480
Speaker 1: quiz earlier. But the reason all the bookcases are boys

845
00:42:31,560 --> 00:42:34,400
Speaker 1: names or professions or the betting is all named for

846
00:42:34,440 --> 00:42:37,840
Speaker 1: flowers and plants. It's because ing bar is dyslexic. It

847
00:42:37,920 --> 00:42:40,160
Speaker 1: was an easier taxonomy than numbers for him to keep

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Speaker 1: track of everything. All I kind of love that. Al Right,

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00:42:42,600 --> 00:42:45,719
Speaker 1: here's something that's totally bonkers. So in nineteen seventy three,

850
00:42:45,960 --> 00:42:49,359
Speaker 1: the company was growing so fast it accidentally opened an

851
00:42:49,360 --> 00:42:53,200
Speaker 1: Ikea and the wrong Town in Germany. Apparently it was

852
00:42:53,239 --> 00:42:56,600
Speaker 1: supposed to go up in constands, but it went up

853
00:42:56,640 --> 00:42:59,759
Speaker 1: in Kobe Lens instead. I mean, anybody can make that

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00:42:59,800 --> 00:43:02,719
Speaker 1: a thing, though. Yeah, even though that fact makes no

855
00:43:02,840 --> 00:43:05,479
Speaker 1: sense to me, I I love it. So I'm gonna

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00:43:05,560 --> 00:43:07,640
Speaker 1: let you walk away with the belt this week. And

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00:43:08,040 --> 00:43:10,279
Speaker 1: for those of you listening at home, don't forget to

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00:43:10,320 --> 00:43:12,520
Speaker 1: write us at part Time Genius at how stuff Works

859
00:43:12,520 --> 00:43:15,600
Speaker 1: dot com and please send in your favorite meatball and

860
00:43:15,920 --> 00:43:18,080
Speaker 1: furniture facts. A lot of you are gonna walk away

861
00:43:18,120 --> 00:43:30,880
Speaker 1: with t shirts. Thank you so much for listening. Okay,

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00:43:34,880 --> 00:43:37,400
Speaker 1: thanks again for listening. Part Time Genius is a production

863
00:43:37,400 --> 00:43:39,880
Speaker 1: of How Stuff Works and wouldn't be possible without several

864
00:43:39,880 --> 00:43:42,399
Speaker 1: brilliant people who do the important things. We couldn't even

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00:43:42,440 --> 00:43:45,759
Speaker 1: begin to understand. CHRISTA McNeil does the editing thing. Noel

866
00:43:45,800 --> 00:43:47,799
Speaker 1: Brown made the theme song and does the mixy mixy

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00:43:47,880 --> 00:43:51,399
Speaker 1: sound thing. Garry Rowland does the exact producer thing. Gay

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00:43:51,440 --> 00:43:54,000
Speaker 1: Bluesier is our lead researcher, with support from the Research

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00:43:54,080 --> 00:43:57,279
Speaker 1: Army including Austin Thompson, Nolan Brown and Lucas Adams and Eves.

870
00:43:57,320 --> 00:43:59,720
Speaker 1: Jeff Cook gets the show to your ears. Good job, Eves.

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Speaker 1: If you like what you heard, we hope you'll subscribe,

872
00:44:01,920 --> 00:44:03,799
Speaker 1: And if you really really like what you've heard, maybe

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Speaker 1: you could leave a good review for us. Do we do?

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00:44:05,920 --> 00:44:07,640
Speaker 1: We forget Jason? Jason who