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Speaker 1: Welcome to Good Game with Sarah Spain, where we're feeling

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Speaker 1: a little like Kristin Wiggs' Surprise Lady character on SNL.

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Speaker 2: Because we know something. We know something you don't know

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Speaker 2: and it's a surprise. Oh we can't say it yet.

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Speaker 2: We just love surprises. We're so freaking i'n't excited.

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Speaker 1: It's Thursday, July ninth, and on today's show, I'm joined

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Speaker 1: by a pair of my fellow Love San Francisco co owners,

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Speaker 1: team president Stephanie Martin and seventy two and Sunny Global

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Speaker 1: Chief Executive Evan Shutt, and today we get to unveil

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Speaker 1: the team's name ahead of its first season. We discussed

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Speaker 1: the process of picking the name, the ideas left on

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Speaker 1: the cutting room floor, and why volleyball is a major

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Speaker 1: ad to San Francisco's already booming women's sports landscape. Plus

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Speaker 1: I offer a frankly delightful suggestion for where to host.

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Speaker 2: A team off site before the convo.

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Speaker 1: Just one more disclaimer that I am also a co

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Speaker 1: owner of Love San Francisco. I signed out a few

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Speaker 1: months ago, so I'll always be sure to remind you

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Speaker 1: all of that when we're talking Love. Okay, conversation with

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Speaker 1: Evan and Stephanie is coming up right after this. Joining

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Speaker 1: us today, she's the owner and team president of Love

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Speaker 1: Pro Volleyball's expansion team, Love San Francisco. She joined Love

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Speaker 1: SF from the league side, where she was Love's founding

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Speaker 1: chief Marketing and Communications officer.

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Speaker 2: With more than twenty five.

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Speaker 1: Years of executive and C suite experience across communications brands, marketing,

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Speaker 1: and live event production. Her stops include Meta and the

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Speaker 1: Home Depot, as well as work in some of the

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Speaker 1: world's largest sporting events hosted in the Bay, including Super

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Speaker 1: Bowl fifty. A tough scrad with a master's from USC,

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Speaker 1: she rocked a remarkably chic number of red ensembles and

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Speaker 1: can to be a walking Love SF billboard. It's Stephanie

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Speaker 1: Martin high staff.

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Speaker 3: Hey Sarah, how are you great to have you also

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Speaker 3: joining us?

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Speaker 1: She's an owner of Love SF and the global chief

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Speaker 1: executive officer and partner at seventy two and Sunny, a

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Speaker 1: global creative agency she co founded at Sport Beach Brand

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Speaker 1: citizens an Hetchho Studios, and early in her career, she

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Speaker 1: was a middle school teacher, Teach for America member and

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Speaker 1: a high school volleyball coach, a D one college volleyball

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Speaker 1: player at Drake with a master's of education from Loyola Maryormount.

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Speaker 1: She turned optimism into a business strategy. It's Evan Shutt Hi, Evan, Hi,

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Speaker 1: great to see you. I know, it's so great to

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Speaker 1: see you both in air conditioning indoors. Yeah, the last

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Speaker 1: time we were all together was in France and it

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Speaker 1: was the hottest day in the history of the country.

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Speaker 3: So we're all a little less sweaty and we're now rehydrated,

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Speaker 3: which is really great.

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Speaker 1: Yeah, very important as we embark upon this big adventure together.

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Speaker 1: I'm very excited to break some big news about the

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Speaker 1: team that brought us together as owners, the new Love

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Speaker 1: Pro Volleyball expansion team Love San Francisco, which starts play

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Speaker 1: when season three begins in January. And I can't tell

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Speaker 1: you how much I've loved getting to know the other

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Speaker 1: owners and being on the calls as we're building and

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Speaker 1: creating something really special. So before we get to the

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Speaker 1: big news of the day, I do want to hear

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Speaker 1: a little bit about how you both ended up at

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Speaker 1: lovesf So, Stephanie, you were the leagues founding CMO and

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Speaker 1: comm's officer.

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Speaker 2: What was the pitch to bring you to love the

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Speaker 2: big League.

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Speaker 3: I've worked in sports for a really long time, and

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Speaker 3: I've loved being able to work here in the San

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Speaker 3: Francisco Bay Area, which is where I live, and so

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Speaker 3: I had done a stint at META and there was

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Speaker 3: an opportunity to be able to come back into sports,

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Speaker 3: and when it was volleyball, a sport that I hadn't

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Speaker 3: worked in before, as all, this actually is really interesting,

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Speaker 3: my first chance to be able to work and win

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Speaker 3: in sports, and I just loved it. I loved everything

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Speaker 3: about the sport. I loved everything about the people, and

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Speaker 3: it just it was as someone new to the sport

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Speaker 3: getting to see what volleyball actually can be and this

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Speaker 3: community that's created around it, I was like, Oh, I'm

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Speaker 3: all in.

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Speaker 1: Yeah, And then I assume there were some pretty big

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Speaker 1: takeaways from the first two years of just you know,

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Speaker 1: pro vibes and the scene that also helped you think, oh, okay,

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Speaker 1: I want to bring this to the Bay and be.

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Speaker 2: A part of that.

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Speaker 4: Yeah.

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Speaker 3: I think for me, my career has always been built

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Speaker 3: around being a builder, So I've always been that kind

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Speaker 3: of zero to one stage and being part of building

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Speaker 3: a league, bringing all these incredible women home, these athletes

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Speaker 3: that have been playing overseas for so long and enabling

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Speaker 3: them to play in the US for the first time

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Speaker 3: was just so gratifying. And then when we started to

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Speaker 3: look as a league at expansion cities, it was a

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Speaker 3: no brainer to be able to say San Francisco is

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Speaker 3: a place where we have to bring a team, incredible

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Speaker 3: women's sports energy, two incredible teams in BFC and the Valkyries.

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Speaker 3: There's just there's so much energy around what's happening here

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Speaker 3: for women's sports and also an incredibly robust volleyball community.

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Speaker 3: So to be able to pair the two together and

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Speaker 3: then work in a place that I call home, it's

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Speaker 3: a dream come true.

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Speaker 2: So cool.

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Speaker 1: Evan, You're also got that founder's energy based on your resume,

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Speaker 1: multiple different stops helping take things from zero to one.

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Speaker 1: So I feel very safe in the arms of you

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Speaker 1: both as we embark on this brand new team.

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Speaker 2: But I want to know how you.

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Speaker 1: Got involved with the Love s F family. Obviously a

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Speaker 1: great volleyball background.

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Speaker 5: Absolutely well. First I met Steph when she was at

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Speaker 5: the league level. I reached out just to say, how

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Speaker 5: can I help I played volleyball. There's no choice but

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Speaker 5: for this thing to succeed. How can I help as

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Speaker 5: both a person and seventy two and Sonny we stayed close.

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Speaker 5: Then the Super Bowl was in San Francisco and it

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Speaker 5: fell was a big client of ours. Steph invited us

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Speaker 5: to the watch party. I brought Glenn Cole, a co

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Speaker 5: founder of seventy two, also a co owner of Love SF,

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Speaker 5: with us, and we met the rest of the co

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Speaker 5: founders and fell in love and how they want to

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Speaker 5: do things different and also how they want to build

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Speaker 5: a sustainable business model. Women's sports can be an incredibly

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Speaker 5: successful business and I was really drawn to that and

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Speaker 5: the group and how they're thinking about it. And as

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Speaker 5: Steph said, I can't imagine a better city for a

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Speaker 5: women's sports team than San Francisco.

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Speaker 1: Yeah, it's going off and talk about a great model

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Speaker 1: for you. Obviously BFC is great too, But Jess Smith

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Speaker 1: and what they've done with the Valkyries in one season

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Speaker 1: and a half becoming the most highly valued women's professional

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Speaker 1: sports property on the globe is pretty incredible. And having

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Speaker 1: been to that very first Valks game, the amount of

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Speaker 1: intention that went into them, knowing who they were and

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Speaker 1: who their brand was from day one is beyond impressive.

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Speaker 1: I've just been having so much fun watching from afar.

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Speaker 1: I can't wait to get back to another Valks game.

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Speaker 1: But Evan, obviously you're a big part of the creative

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Speaker 1: for the team too. So at what point did you

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Speaker 1: assign yourself those roles? Were you owner first and then hey,

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Speaker 1: let us lend seventy two and Sonny or was it

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Speaker 1: seventy two and Sonny's going to bring you on as

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Speaker 1: a client, and then I want to be an owner

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Speaker 1: as well?

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Speaker 5: It was owner first, and through a relationship with Steph

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Speaker 5: and I think one of the things that drew me

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Speaker 5: to love SF was the ability to be an active

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Speaker 5: and involved owner and not just someone who puts some

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Speaker 5: money in and shows up to games, but to have

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Speaker 5: access to the thought leadership and the whole team and

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Speaker 5: where they want to go with it. And then very

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Speaker 5: quickly Steph reached out and said, hey, we're looking for

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Speaker 5: someone to design the look and feel of the team.

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Speaker 5: I can't imagine anyone better than seventy two and Sonny.

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Speaker 5: Are you guys interested? We have a female led design team,

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Speaker 5: so it was a perfect way for us to jump

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Speaker 5: in the team, could not wait to dig in. From

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Speaker 5: the very first meeting with Steph and her inspirational brief

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Speaker 5: of what the team means, it's just been NonStop ever since.

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Speaker 1: Yeah, I can't wait to get to the creative side

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Speaker 1: of things. I want to say quickly to your point

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Speaker 1: about the ownership group and being a part of building

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Speaker 1: and creating. I was previously a minority owner of the

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Speaker 1: Chicago now Color Neutral Stars, formerly Red Stars, and while

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Speaker 1: we were a very involved ownership group and we literally

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Speaker 1: had weekly meetings and it was very hands on, it

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Speaker 1: did feel like a kind of disparate group of people

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Speaker 1: from all different spaces, not all of whom had a

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Speaker 1: lot of knowledge in the women's sports space or were

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Speaker 1: particularly invested in creating something or building something new. It

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Speaker 1: felt like there were a handful of folks that really

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Speaker 1: just wish they were in men's sports but couldn't afford it,

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Speaker 1: and didn't bring with them much understanding of women's sports.

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Speaker 1: And unfortunately, it didn't end very well, and it kind

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Speaker 1: of soured me on the concept of ownership. And so

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Speaker 1: it took three tries from various members of the ownership

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Speaker 1: group at SF to convince me to give it another shot,

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Speaker 1: and I've just been so overjoyed with how it's gone

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Speaker 1: so far and really believe the ownership group and how

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Speaker 1: the intention is to build something and create something that

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Speaker 1: other places can model. And speaking of the ownership group,

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Speaker 1: over twenty two million followers across social from just the owners,

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Speaker 1: and a lot of those owners are athletes Lexie Hall,

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Speaker 1: Julie Fatty, Steve Kurt, Brandy chest And, Leslie Osborne, Danielle Slaton,

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Speaker 1: Aby Wambach, Jeremy Lynn, Alex Kleinman, Lindsay burg Alli, Riley,

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Speaker 1: Natalie Coglin, Alyssia Montano, tech leaders, Rock Legend, Joon Jett,

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Speaker 1: I mean so many more. It's really quite a brain

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Speaker 1: trust to lean on. And I wonder Staff how you're

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Speaker 1: viewing this team as an opportunity to really create a

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Speaker 1: new model for ownership and for pro sports.

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Speaker 3: Well, first of all, thank you for joining us, Sarah,

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Speaker 3: because we were going to get you on the side

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Speaker 3: no matter what. I think. We really were thinking about

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Speaker 3: how do we build this intentionally, And there's two things

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Speaker 3: that came to mind. One is who do we want

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Speaker 3: to build alongside? Because we want people to build, not

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Speaker 3: just be passive investors. So people that we're going to participate,

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Speaker 3: who are going to be bringing their own perspectives as

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Speaker 3: especially athletes, and their own lived experiences. All of that

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Speaker 3: information is helping us to accelerate what we're creating. And

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Speaker 3: then I think we also were really thinking about ownership

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Speaker 3: and how do you create more seats at the table.

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Speaker 3: Women have historically been shut out of ownership, and so

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Speaker 3: to create a model where we could enable more women,

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Speaker 3: and in particular more women athletes to have that voice

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Speaker 3: at the table, that was incredibly important to us. And

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Speaker 3: I think the group of people we've brought together have

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Speaker 3: been not only so helpful, but really I think enjoying

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Speaker 3: spending the time together. It's a really engaged group is

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Speaker 3: really fun. I mean, I think that's also what San

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Speaker 3: Francisco is all about. We're an incredibly fun city. We

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Speaker 3: want to make sure that we bring fun everywhere that

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Speaker 3: we can go. But we're also super intentional and so

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Speaker 3: ensuring that people have a chance to participate, they have

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Speaker 3: that strong voice and that we can lean in on

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Speaker 3: all these incredible experiences that they've brought. So I've really

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Speaker 3: enjoyed every single minute of it. Our ownership group is awesome.

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Speaker 1: There is no team in Chicago, so I didn't have

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Speaker 1: that option. But also it did impact my decision to

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Speaker 1: be a part of a city that I love and

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Speaker 1: that I think is a great home for another women's

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Speaker 1: sports franchise. And also the promise in my head, not

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Speaker 1: from any of you, but in my head of some

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Speaker 1: good ownership retreats in Napa. I just feel like that

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Speaker 1: makes sense. It just seems like a place that would

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Speaker 1: be a good little enclave for our gatherings.

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Speaker 2: But you know that's that's far down the line.

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Speaker 3: It's already in our calendar.

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Speaker 5: So don't you great, I do think we need a

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Speaker 5: team wine for sure. Let's just put that up.

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Speaker 1: I've got lots of ideas and many connections in the

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Speaker 1: wine space just by virtue of my own personal interest.

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Speaker 2: So we'll we'll circle back on that.

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Speaker 3: Okay, check that one up.

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Speaker 1: We got to take a break more with Evan and

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Speaker 1: Stephanie right after this. Let's get to the big announcement,

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Speaker 1: because Evan, you played a huge role in it, and

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Speaker 1: seventy two and Sunny had the very big job of

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Speaker 1: figuring out how this team would interact with the community

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Speaker 1: by virtue of its public name and branding and logo

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Speaker 1: and everything else. I'm gonna let you do the honors

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Speaker 1: with the name before I get to Stephanie and some

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Speaker 1: of the behind the scenes.

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Speaker 5: So drug wait I get to wait, I'm I'm announcing it.

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Speaker 2: They're pressuring it because then Stephanie has to do a

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Speaker 2: lot of the behind the I feel like.

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Speaker 5: You should announce it.

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Speaker 3: No, I want, I want, I want a little MC

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Speaker 3: moment from Evan.

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Speaker 5: Yes, Oh my gosh, well, I I think all of

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Speaker 5: it You've kind of led up to all these moments

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Speaker 5: of what it could be. I just love how it

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Speaker 5: started with what does the community want, which is very

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Speaker 5: San Francisco and also very women led to be like,

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Speaker 5: let's hear from everyone.

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Speaker 4: But then by the way, we are going to.

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Speaker 5: Make a decision because we have to make decisions and

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Speaker 5: have to make calls. And I think the co founders

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Speaker 5: have done an incredible job of hearing people out, making

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Speaker 5: the community feel part of it. But we're so excited

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Speaker 5: to announce that the League one volleyball team in San

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Speaker 5: Francisco has an official name.

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Speaker 4: Okay, that's very very impressed.

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Speaker 5: San Francisco signal whoo whoo.

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Speaker 1: And I've loved leading up to this, how many times

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Speaker 1: Stephanie and others have tried to disdrop the word signal

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Speaker 1: into conversation easter eggs worthy of Taylor Swift. But let's

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Speaker 1: talk about how we got here, because those who've been

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Speaker 1: following along will know that it was down to a

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Speaker 1: final three based on fans suggestions and then a lot

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Speaker 1: of behind the scenes that some people might not know.

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Speaker 2: Stephanie, how much work actually goes in. You don't just

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Speaker 2: get to pick a name that you like.

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Speaker 1: You can, but you might be setting yourself up for

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Speaker 1: a lot of headaches when it comes to merch an

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Speaker 1: ip and trademark and everything else. And there are a

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Speaker 1: lot of teams out there, which means.

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Speaker 2: A lot of names are already gone. So tell us

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Speaker 2: how you ended up with San Francisco Signal.

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Speaker 3: We're incredibly excited about this name. As you can imagine.

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Speaker 3: We started with the community process, and I think at

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Speaker 3: the beginning for us, everything has been community led. How

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Speaker 3: do we ensure that we're really hearing from fans in

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Speaker 3: the Bay Area, because that's what the bay is all about.

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Speaker 3: We are truly built from the ground up here. It

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Speaker 3: is a community that wants to participate, They want to

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Speaker 3: have a voice, and so we started very early on

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Speaker 3: with a community vote and we got two hundred and

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Speaker 3: forty two different unique name submissions, incredible ideas. They also

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Speaker 3: came a story, and I think for me that was

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Speaker 3: one of the most fun parts was being able to

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Speaker 3: cure the why why people wanted different names, and so

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Speaker 3: that laddered up to a top three that got the

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Speaker 3: most votes, got the most on the ground interaction, got

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Speaker 3: feedback and input from all of our owners. And then

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Speaker 3: also as part of any naming, you also have to

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Speaker 3: ensure that you can have that ip, ensure that you

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Speaker 3: can pass all your legal trademarking that you're creating a

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Speaker 3: name that can have global relevance. And so for us,

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Speaker 3: that was one of the key things we were thinking

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Speaker 3: about is it has to locally resonate, but we also

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Speaker 3: have to have the potential behind it to be a

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Speaker 3: global brand. Women's sports today have incredible connectivity, and we

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Speaker 3: know that That's something that we're really thinking about, is

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Speaker 3: how that how with our mission that we can be

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Speaker 3: a signal for good, We can be a signal for

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Speaker 3: women's sports, we can be a signal for volleyball, and

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Speaker 3: so building in and around that brand and really thinking

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Speaker 3: about what does the merch look like and how did

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Speaker 3: the wordmark coming together? And working with Evan and her

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Speaker 3: incredible team in seventy two and Sunny to take this

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Speaker 3: community platform that's really was envisioned by fans and turning

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Speaker 3: that into a visual identity, that incredible process has been

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Speaker 3: also so much of the fun because you get to

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Speaker 3: see where a story actually turns into something physical.

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Speaker 1: Yeah, no judgment for any of these, but do you

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Speaker 1: happen to remember any failed names that were submitted that

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Speaker 1: stand out to you for how funny or silly or

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Speaker 1: weird they were.

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Speaker 3: There were so many great names. I think one of

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Speaker 3: them my favorites that came through that we're going to

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Speaker 3: figure out how to do something with. There's probably three.

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Speaker 3: One is the Golden Gate Guardians. Was really fun, and

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Speaker 3: so we've got a little fun plan for that one.

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Speaker 3: The other one is Fog City Flyers, and so when

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Speaker 3: you think about flyer as a term related to volleyball,

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Speaker 3: there's something fun we're going to do with that one.

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Speaker 3: So we'll just drop some hints that mores to come cool.

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Speaker 1: Hope these are all trademarked and protected at this point.

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Speaker 1: If you're going to reveal them to the world.

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Speaker 3: That's right. And then I think the other one that

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Speaker 3: was really interesting was Painted Ladies. So if people don't

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Speaker 3: know the Bay Area, we you know, we have that

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Speaker 3: iconic set of houses that's in you in full house

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Speaker 3: as well the Painted Ladies, and that was one that

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Speaker 3: kept coming up with a lot of our gen Z fans,

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Speaker 3: which was really interesting. Cool, So that will that will

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Speaker 3: show up somewhere as well. So there's just all these

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Speaker 3: little I mean, the Bay Area has so much about

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Speaker 3: it that is unique and interesting. So we were excited

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Speaker 3: to see what kind of popped through. But then you know,

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Speaker 3: signal came out of us at the top.

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Speaker 5: Don't forget them mysterious foghawks.

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Speaker 3: Oh yeah, there was a fog hawk, totally made up animal.

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Speaker 1: It also sounds dangerous, honestly if you say it too

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Speaker 1: fast too many times. Fog Hawks is just maybe not

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Speaker 1: the best. But it might be a good name for

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Speaker 1: a very particular group of supporters. They will identify themselves

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Speaker 1: as we go and we might need to label them

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Speaker 1: are fog hawks, right, I love it.

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Speaker 2: It makes sense. So San Francisco should be at the top.

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Speaker 2: That's the most identifiable.

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Speaker 1: You know, it's great to have Golden State or you know,

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Speaker 1: Golden Gate or the Bay, but San Francisco leading the

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Speaker 1: way and that SF being sort of the marker of

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Speaker 1: the team is really cool, which brings me to the

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Speaker 1: logo and the glyphs and everything else. And let's start there, Evan,

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Speaker 1: because the behind the scenes of the creative means you

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Speaker 1: have to know something like what is a glyph and

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Speaker 1: why do you need one?

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Speaker 2: And why is it.

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Speaker 1: Specific to love volleyball? So let's start with that. What

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Speaker 1: the hell's a glyph?

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Speaker 5: Well, I don't know if I'm going to get the

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Speaker 5: technical definition right. And it's very unique to the sports world.

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Speaker 5: I will say that even some of our designers, who

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Speaker 5: are quite well schooled, had never even heard the term.

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Speaker 5: The best example of it in what you have seen

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Speaker 5: in the world before you see ours is the famous

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Speaker 5: NY or LA.

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Speaker 4: For Dodgers and Yankees that you see on hats.

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Speaker 5: So it's the word mark, usually of the city of

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Speaker 5: where the team is. So you have the glyph that's

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Speaker 5: usually just the abbreviation of the city. Then you have

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Speaker 5: the word mark, which is the full team name, and

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Speaker 5: then sometimes you have a mascot or an emblem or

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Speaker 5: a lot of other things. I will say a lot

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Speaker 5: of those teams were referencing like the Yankees or the

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Speaker 5: Dodgers have had hundreds of years maybe I don't know

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Speaker 5: how long, a lot of time to build up their

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Speaker 5: equity and have so many identifiers.

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Speaker 4: And one of the conversations.

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Speaker 5: Steph and I had early on was we don't have

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Speaker 5: that time. We need to launch this team. We wanted

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Speaker 5: to succeed, and so let's get really tight on the

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Speaker 5: identity of it and not create a thousand different things.

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Speaker 5: And let's let some of that come from the fans

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Speaker 5: in the community over time. Maybe that's the mascot, maybe

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Speaker 5: that's the Foghawks as we said, or whatever they identify as.

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Speaker 5: But let's start with a really tight identity that the

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Speaker 5: team can own and you know immediately who it is

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Speaker 5: and you're not guessing. Obviously, the Red Sox, the pair

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Speaker 5: of socks is now very identifiable, but back whenever it

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Speaker 5: might not have been versus the Boston b Right, So

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Speaker 5: we need a really tight identity that you look at

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Speaker 5: it and you know exactly who it represents.

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Speaker 1: I think also, like in Love, it's a very specific

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Speaker 1: thing because when the team started out and through the

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Speaker 1: first two seasons, they haven't had names. It's been identified

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Speaker 1: by city, and the league always wanted to sort of

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Speaker 1: allow owners and communities to start to ideate around what

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Speaker 1: it meant to have that team in that city and

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Speaker 1: then how that would manifest as a logo and Brandon name,

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Speaker 1: and so the glyph was sort of the only thing

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Speaker 1: that was able to be trotted out initially. And some

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Speaker 1: of them are really cool looking, but I definitely can't

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Speaker 1: look at them and say I know where that team

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Speaker 1: lives and what they stand for. Whereas the SF for

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Speaker 1: Love is so beautiful and so cool and something that

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Speaker 1: I think a lot of people are going to want

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Speaker 1: to rock, even if they don't really love volleyball or

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Speaker 1: know much about it. They're like, this merch is school.

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Speaker 1: So congrats on creating something really beautiful just from the

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Speaker 1: start with that.

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Speaker 2: So you've got the glyph.

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Speaker 1: SF is not too hard to figure out what you

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Speaker 1: want represented, but you did it beautifully.

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Speaker 2: Now you've got to take that into signal.

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Speaker 1: So tell me about the colors, the merch, the logo,

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Speaker 1: everything else.

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Speaker 5: Yeah, I mean, I'm happy to talk about the logo

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Speaker 5: and the glyph was the inspiration for it, which all

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Speaker 5: started with what inspiration.

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Speaker 4: Can we take from the Bay Area?

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Speaker 5: Obviously Art deco architecture is a big part of it

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Speaker 5: in the history of the Bay Area. Our team was

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00:19:47,480 --> 00:19:51,560
Speaker 5: really inspired by the different stained glass, the geometric shapes,

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Speaker 5: and then also this idea of momentum and motion, a

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Speaker 5: real need to express the Bay Area's innovation and it's

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Speaker 5: all always moving forward and pushing forward.

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Speaker 4: And I think hopefully the.

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Speaker 5: Way this team plays on the court right in attack mode,

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Speaker 5: always going after things, because we need to represent both

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Speaker 5: the sport as well as the city and the fans.

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Speaker 4: And at the same time, this is a women's.

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Speaker 5: Sports team, so how do we build in some femininity

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Speaker 5: while also leaning into the strength. We don't need to

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Speaker 5: be pink and soft edges, but we do want to

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Speaker 5: be strong and resilient in all the things we know

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Speaker 5: represent a modern female athlete. So our team really took

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Speaker 5: that on board and dug in and that's really where

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Speaker 5: the beauty of the logo came from. And the fact

440
00:20:36,600 --> 00:20:39,680
Speaker 5: that both together they can the glyph and the wordmark

441
00:20:40,160 --> 00:20:43,199
Speaker 5: matching luggage if you will, we're a big fan of

442
00:20:43,880 --> 00:20:46,359
Speaker 5: and how we can just constantly create this sense of

443
00:20:46,440 --> 00:20:48,800
Speaker 5: movement and volleyball It is a game of movement. When

444
00:20:48,800 --> 00:20:51,439
Speaker 5: you start at ten years old, you think you just

445
00:20:51,440 --> 00:20:53,359
Speaker 5: sit in a little circle until you look at the

446
00:20:53,440 --> 00:20:56,920
Speaker 5: level of players that we have today and you see

447
00:20:56,960 --> 00:20:59,239
Speaker 5: the full team move together as a unit. And our

448
00:20:59,280 --> 00:21:02,679
Speaker 5: ability to mirror that both the city and innovation and

449
00:21:02,760 --> 00:21:04,160
Speaker 5: the game is really exciting.

450
00:21:04,640 --> 00:21:05,240
Speaker 2: That's awesome.

451
00:21:05,560 --> 00:21:09,199
Speaker 1: And the red of love SF the San Francisco signal

452
00:21:09,240 --> 00:21:11,000
Speaker 1: has been around for a bit now. Folks have known

453
00:21:11,000 --> 00:21:13,560
Speaker 1: that that's been the primary color, but Steph talk about

454
00:21:13,560 --> 00:21:16,159
Speaker 1: deciding on that awesome red, which happens to be the

455
00:21:16,200 --> 00:21:18,120
Speaker 1: color I look best in. So thank you very much

456
00:21:18,160 --> 00:21:20,040
Speaker 1: for that. Whenever I wear the merch, I'm gonna look

457
00:21:20,080 --> 00:21:22,960
Speaker 1: bang in. But also adding that complimentary color and the

458
00:21:22,960 --> 00:21:24,479
Speaker 1: rest of the sort of brand marks.

459
00:21:25,080 --> 00:21:28,680
Speaker 3: Yeah, at the league level, the way that the brand

460
00:21:28,760 --> 00:21:31,600
Speaker 3: system is built out, it's built as a rainbow, and

461
00:21:31,640 --> 00:21:34,560
Speaker 3: so every team, as we grow as a league and

462
00:21:34,560 --> 00:21:37,680
Speaker 3: get bigger and bigger, we will complete the rainbow, which

463
00:21:37,720 --> 00:21:40,160
Speaker 3: is also really exciting. That that is, you know, that's

464
00:21:40,160 --> 00:21:44,560
Speaker 3: what love is all about. And so from our perspective,

465
00:21:44,600 --> 00:21:46,800
Speaker 3: it was looking at what resonates with the city, and

466
00:21:46,880 --> 00:21:50,720
Speaker 3: of course the color red, it just screams Bay Area.

467
00:21:50,840 --> 00:21:53,400
Speaker 3: We have got the Golden Gay Bridge. We've got red

468
00:21:53,440 --> 00:21:57,600
Speaker 3: that is literally incorporated all throughout the Bay and every

469
00:21:57,640 --> 00:22:00,480
Speaker 3: part of every city, and that was I think also

470
00:22:00,480 --> 00:22:02,840
Speaker 3: equally important to us is that we wanted to make

471
00:22:02,840 --> 00:22:05,880
Speaker 3: sure that we're representing the nine counties of the Bay

472
00:22:05,960 --> 00:22:08,639
Speaker 3: Area and that they could feel included in that. And

473
00:22:08,680 --> 00:22:10,720
Speaker 3: the Golden Gate is the entrance to the body of

474
00:22:10,720 --> 00:22:13,600
Speaker 3: water that touches every single county, which is really exciting.

475
00:22:14,119 --> 00:22:17,720
Speaker 3: So that's our complementary color is blue, So we've got

476
00:22:17,760 --> 00:22:19,879
Speaker 3: the blue of the Bay and also the blue of

477
00:22:19,920 --> 00:22:22,960
Speaker 3: the sky. They also look great together, and we'll look

478
00:22:22,960 --> 00:22:25,760
Speaker 3: great together in you, Sarah. So we're really excited about

479
00:22:26,280 --> 00:22:29,479
Speaker 3: the two colors and how the red and blue come together.

480
00:22:29,760 --> 00:22:32,600
Speaker 3: And we have instead of the color white that a

481
00:22:32,600 --> 00:22:34,480
Speaker 3: lot of teams have, we wanted to do something a

482
00:22:34,520 --> 00:22:37,639
Speaker 3: little bit more elevated that again had that art deco

483
00:22:37,720 --> 00:22:39,880
Speaker 3: feel to it, So we picked cream as our kind

484
00:22:39,880 --> 00:22:43,600
Speaker 3: of final complementary color and it has nice touches of

485
00:22:43,680 --> 00:22:46,800
Speaker 3: fog to it as well. So again, just everything that

486
00:22:46,800 --> 00:22:49,000
Speaker 3: we're trying to do is trying to make sure that

487
00:22:49,040 --> 00:22:51,639
Speaker 3: we really are resonating with the region that we have

488
00:22:52,119 --> 00:22:54,439
Speaker 3: and where fans want us to go with this brand.

489
00:22:54,800 --> 00:22:57,320
Speaker 5: I also think the cool thing that Natasha who's our

490
00:22:57,400 --> 00:23:01,040
Speaker 5: lead designer, who led this with our team, the red

491
00:23:01,160 --> 00:23:03,679
Speaker 5: on the light blue that it is it does create

492
00:23:03,760 --> 00:23:06,040
Speaker 5: to use the tech toil like probably a vibration, but

493
00:23:06,119 --> 00:23:09,680
Speaker 5: I think to us people who maybe aren't trained and designed,

494
00:23:09,800 --> 00:23:12,600
Speaker 5: you can feel the movement on it, which just further

495
00:23:12,840 --> 00:23:15,760
Speaker 5: amplifies what this team is about and where we want

496
00:23:15,800 --> 00:23:17,720
Speaker 5: to go with it, which I think is a really

497
00:23:17,760 --> 00:23:19,960
Speaker 5: cool added piece of these colors.

498
00:23:20,480 --> 00:23:21,960
Speaker 2: Yeah, it's like a little bit of dissonance.

499
00:23:22,040 --> 00:23:24,480
Speaker 1: They go together, but they don't match the way that

500
00:23:24,760 --> 00:23:27,040
Speaker 1: you know, and so that allows for that feeling of

501
00:23:27,119 --> 00:23:29,639
Speaker 1: movement and for it to really stand out and to

502
00:23:29,680 --> 00:23:32,400
Speaker 1: be noticeable in the sea of other, you know, brands

503
00:23:32,440 --> 00:23:33,880
Speaker 1: and complementary colors.

504
00:23:34,480 --> 00:23:36,680
Speaker 2: I love all the creative, behind the scenes stuff.

505
00:23:36,720 --> 00:23:39,080
Speaker 1: I could talk about it forever, but there's so much

506
00:23:39,119 --> 00:23:41,000
Speaker 1: more about this team that in the future we'll be

507
00:23:41,040 --> 00:23:41,639
Speaker 1: talking about.

508
00:23:41,880 --> 00:23:43,960
Speaker 2: I love that our head coach represents.

509
00:23:43,480 --> 00:23:45,840
Speaker 1: The LGBTQ community, which is such a huge part of

510
00:23:45,840 --> 00:23:48,960
Speaker 1: San Francisco. I love that the team owners have already

511
00:23:49,000 --> 00:23:51,439
Speaker 1: been marching in pride in the month of June with

512
00:23:51,480 --> 00:23:54,479
Speaker 1: the team even before it had an official name, and

513
00:23:54,520 --> 00:23:56,200
Speaker 1: I can't wait to see all the creative and really

514
00:23:56,240 --> 00:23:59,760
Speaker 1: cool ways that this team rollout happens around the community,

515
00:24:00,080 --> 00:24:03,080
Speaker 1: letting everyone in on the name, the logo, the brand,

516
00:24:03,160 --> 00:24:06,320
Speaker 1: everything else. As we build towards Season one for Love,

517
00:24:07,040 --> 00:24:09,480
Speaker 1: Season one for the San Francisco Signal, I can say

518
00:24:09,520 --> 00:24:11,480
Speaker 1: it now, I don't have to keep saying Love us up.

519
00:24:12,320 --> 00:24:14,679
Speaker 1: Thank you both for joining me to help break this

520
00:24:14,800 --> 00:24:17,240
Speaker 1: incredible news, and I just look forward to working together

521
00:24:17,280 --> 00:24:18,399
Speaker 1: on so much more cool stuff.

522
00:24:19,359 --> 00:24:22,120
Speaker 3: Oh, thank you for having us. We could be more thrilled.

523
00:24:22,160 --> 00:24:24,320
Speaker 3: To be able to say it officially out loud is

524
00:24:24,359 --> 00:24:26,760
Speaker 3: something we've been waiting to be able to say. So

525
00:24:26,840 --> 00:24:28,719
Speaker 3: thank you for langus come on and talk about San

526
00:24:28,720 --> 00:24:30,879
Speaker 3: Francisco and what we hope it means to the world.

527
00:24:31,400 --> 00:24:32,439
Speaker 4: Thank you for having us.

528
00:24:32,480 --> 00:24:35,000
Speaker 5: And I think this is the first Love team to

529
00:24:35,040 --> 00:24:37,399
Speaker 5: come out with its own unique name and all of

530
00:24:37,480 --> 00:24:39,679
Speaker 5: these pieces so very much like the signal.

531
00:24:39,760 --> 00:24:41,960
Speaker 1: Let's go signal and love it to signal to the

532
00:24:41,960 --> 00:24:44,880
Speaker 1: rest of the league and it totally fits the Bay Area,

533
00:24:44,920 --> 00:24:50,280
Speaker 1: always innovating, always first. Thanks again to Evidence Steph for

534
00:24:50,320 --> 00:24:52,800
Speaker 1: taking the time and don't forget you can now watch

535
00:24:52,840 --> 00:24:56,280
Speaker 1: full length good Game interviews on the Iheartwomen's Sports YouTube channel,

536
00:24:56,600 --> 00:24:58,720
Speaker 1: So go on over and subscribe if you haven't yet,

537
00:24:59,240 --> 00:24:59,840
Speaker 1: we have to take.

538
00:24:59,680 --> 00:25:01,960
Speaker 2: Another l right when we come back. Welcoming a new

539
00:25:02,000 --> 00:25:12,760
Speaker 2: show to the Iheartwomen's Sports Family. Welcome back slices.

540
00:25:12,880 --> 00:25:14,919
Speaker 1: We love to hear from you, so hit us up

541
00:25:14,920 --> 00:25:17,720
Speaker 1: on email Good Game at wondermedianetwork dot com or leave

542
00:25:17,760 --> 00:25:19,959
Speaker 1: us a voicemail at eight seven two two O four

543
00:25:20,119 --> 00:25:23,719
Speaker 1: fifty seventy and don't forget to subscribe, Rate and review.

544
00:25:24,080 --> 00:25:24,639
Speaker 2: It's easy.

545
00:25:24,840 --> 00:25:29,720
Speaker 1: Watch the new Everyone Watches Women's Sports show, Rating one

546
00:25:29,760 --> 00:25:34,359
Speaker 1: of one new podcast on Iheartwomen's Sports Review. Big news

547
00:25:34,400 --> 00:25:37,800
Speaker 1: here at the Iheartwomen's Sports fam we've added a new show,

548
00:25:37,960 --> 00:25:42,440
Speaker 1: the Official Everyone Watches Women's Sports Podcast with Together, hosted

549
00:25:42,440 --> 00:25:45,520
Speaker 1: by friend of the show Ari Chambers, comedian Samjay, and

550
00:25:45,640 --> 00:25:49,120
Speaker 1: gold medal winning gymnast and American Hero Jordan Chiles.

551
00:25:49,600 --> 00:25:52,040
Speaker 2: Episode one of the show drops today. Be sure to

552
00:25:52,080 --> 00:25:53,399
Speaker 2: go check it out now.

553
00:25:53,400 --> 00:25:56,639
Speaker 1: It's your turn, y'all, rate and review, Thanks for listening,

554
00:25:56,880 --> 00:25:57,760
Speaker 1: See you next week.

555
00:25:58,119 --> 00:26:01,320
Speaker 2: Good game, Stephanie, Good game, Evan, You you.

556
00:26:01,480 --> 00:26:04,399
Speaker 1: Field hockey and volleyball being the same season, in school,

557
00:26:04,720 --> 00:26:07,000
Speaker 1: I always wanted to do both, and I'd be a

558
00:26:07,000 --> 00:26:09,199
Speaker 1: way better pick for my Beach Bebes games if I'd

559
00:26:09,280 --> 00:26:11,280
Speaker 1: learned how to set the damn ball correctly back in

560
00:26:11,359 --> 00:26:15,240
Speaker 1: high school. Good Game with Sarah Spain is an iHeart

561
00:26:15,320 --> 00:26:18,639
Speaker 1: women's sports production in partnership with Deep Blue Sports and Entertainment.

562
00:26:18,960 --> 00:26:21,840
Speaker 1: You can find us on the iHeartRadio app, Apple Podcasts,

563
00:26:22,000 --> 00:26:25,440
Speaker 1: or wherever you get your podcasts. Production by Wonder Media Network,

564
00:26:25,600 --> 00:26:29,000
Speaker 1: our producers are Alex Azzi and Bianca Hillier. Our executive

565
00:26:29,040 --> 00:26:32,679
Speaker 1: producers are Christina Everett, Jesse Katz, Jenny Kaplan, and Emily Rudder.

566
00:26:32,880 --> 00:26:35,760
Speaker 1: Our editors are Emily Rudder, Lucy Jones, Britney Martinez and

567
00:26:35,800 --> 00:26:39,320
Speaker 1: Gianna Palmer. Production assistants from Avery Loftus and I'm Your

568
00:26:39,320 --> 00:26:40,399
Speaker 1: Host Sarah Spain