1 00:00:00,280 --> 00:00:03,320 Speaker 1: This is the business of sports. Let's talk Super Bowl 2 00:00:03,520 --> 00:00:07,120 Speaker 1: and Fox Sports guarantee money isn't necessarily guaranteed. One major 3 00:00:07,200 --> 00:00:11,000 Speaker 1: League soccer runer is leading out fifty billion dollar investment, 4 00:00:11,160 --> 00:00:14,200 Speaker 1: bluring of the lines between sports team owners and the 5 00:00:14,200 --> 00:00:18,599 Speaker 1: sports gambling space. How high can these valuations go? Evan 6 00:00:18,960 --> 00:00:21,200 Speaker 1: william Off the field, the NBA has never been buzzier, 7 00:00:21,320 --> 00:00:24,000 Speaker 1: and the leaders in the sports industry Major League Baseball 8 00:00:24,000 --> 00:00:27,000 Speaker 1: Commission to Rob Manfred Idy O'Neill is President of Director 9 00:00:27,000 --> 00:00:30,040 Speaker 1: Consumer in that then the race card driver Elio Castro 10 00:00:30,080 --> 00:00:33,360 Speaker 1: and Evers Jared Smith, president of Ticketmasters. Bloomberg Business of 11 00:00:33,440 --> 00:00:37,879 Speaker 1: Sports from Bloomberg Radio. Hello, I'm Evan Nobe Williams and 12 00:00:37,880 --> 00:00:40,280 Speaker 1: I'm Michael barn This is the Bloomberg Business of Sports 13 00:00:40,280 --> 00:00:43,519 Speaker 1: podcast where we explore the big money issues in the 14 00:00:43,560 --> 00:00:46,839 Speaker 1: world of sports. And this is a case of just 15 00:00:47,080 --> 00:00:49,800 Speaker 1: sad time. And we're going to start with the XFL. 16 00:00:50,400 --> 00:00:56,640 Speaker 1: They have suspended operations because of the coronavirus and I 17 00:00:56,680 --> 00:01:00,320 Speaker 1: feel bad because they were getting people in the stand ends. 18 00:01:00,360 --> 00:01:05,600 Speaker 1: This is owned by Vince McMahon, uh and it was 19 00:01:06,480 --> 00:01:08,800 Speaker 1: also the executives and we've had them on the show. 20 00:01:09,000 --> 00:01:13,240 Speaker 1: XFL CEO Jeffrey Pollock and of course Commissioner Oliver Luck. 21 00:01:14,720 --> 00:01:18,520 Speaker 1: I feel horrible for these guys. Yeah, this is this 22 00:01:18,600 --> 00:01:21,400 Speaker 1: is a tough result. You know, as you said that 23 00:01:21,560 --> 00:01:23,680 Speaker 1: they were on the show recently, we talked to them 24 00:01:23,720 --> 00:01:26,280 Speaker 1: about their business plan. You know, this is what they 25 00:01:26,319 --> 00:01:31,080 Speaker 1: had to say about their model. Here's the business plan, patients, patients, 26 00:01:31,480 --> 00:01:35,800 Speaker 1: we we we are launching, have our launching a hundred 27 00:01:35,840 --> 00:01:38,760 Speaker 1: year brand that already has twenty years of equity built 28 00:01:38,800 --> 00:01:41,679 Speaker 1: into it. We're in this for the long haul. If 29 00:01:41,720 --> 00:01:43,840 Speaker 1: you were to ask me, what are are measures of 30 00:01:43,880 --> 00:01:46,520 Speaker 1: success for the first season, I'd say, asked me at 31 00:01:46,560 --> 00:01:48,080 Speaker 1: the end of the first season. So you heard it 32 00:01:48,160 --> 00:01:50,800 Speaker 1: right there, patients. You know, they would not commit to 33 00:01:50,800 --> 00:01:53,920 Speaker 1: whether we were definitely going to see one season, but 34 00:01:53,960 --> 00:01:55,920 Speaker 1: they made it clear that they were in this for 35 00:01:56,000 --> 00:01:59,440 Speaker 1: the long haul. You know, obviously no way to foresee 36 00:01:59,520 --> 00:02:01,360 Speaker 1: that they would only make it five weeks into the 37 00:02:01,400 --> 00:02:06,320 Speaker 1: season before a global pandemic essentially ground the entire global 38 00:02:06,360 --> 00:02:10,680 Speaker 1: sports calendar to a halt. My question for you, Michael, 39 00:02:10,800 --> 00:02:12,720 Speaker 1: you know it certainly seems likely. You know, they laid 40 00:02:12,720 --> 00:02:16,520 Speaker 1: off almost all their staff, their refunding ticket purchase purchases 41 00:02:16,560 --> 00:02:19,760 Speaker 1: for it seems likely that this XFL is not going 42 00:02:19,800 --> 00:02:22,400 Speaker 1: to exist next year. Either. Do you think we've seen 43 00:02:22,440 --> 00:02:25,680 Speaker 1: the end of you know, investors putting hundreds of millions 44 00:02:25,680 --> 00:02:29,360 Speaker 1: of dollars into you know, spring football or other professional 45 00:02:29,400 --> 00:02:31,480 Speaker 1: football leagues, or do you think, you know, we're just 46 00:02:31,480 --> 00:02:33,840 Speaker 1: gonna keep seeing people try this, you know, year in 47 00:02:33,919 --> 00:02:38,240 Speaker 1: year out. Well, the American Football League, Uh, yeah, you're 48 00:02:38,240 --> 00:02:41,280 Speaker 1: not gonna see something like that. But the XFL they 49 00:02:41,360 --> 00:02:43,840 Speaker 1: just ran. I mean, they're in the same boat like 50 00:02:43,960 --> 00:02:49,680 Speaker 1: every other major sport out there. Bad timing, it's you 51 00:02:49,720 --> 00:02:54,800 Speaker 1: have no sports and even if they ran into another problem, 52 00:02:55,000 --> 00:02:58,320 Speaker 1: even if they could play the game, they probably wouldn't 53 00:02:58,360 --> 00:03:00,640 Speaker 1: be able to put people in the stands, and that's 54 00:03:00,720 --> 00:03:04,040 Speaker 1: revenue also, So I just I feel horrible for him. 55 00:03:04,080 --> 00:03:07,680 Speaker 1: They they really thought this out and it was innovative, 56 00:03:08,200 --> 00:03:12,760 Speaker 1: and I really thought that this uh collaboration with Vince McMann, 57 00:03:12,840 --> 00:03:15,680 Speaker 1: I think Alphae Entertainment also, Yeah, I thought this was 58 00:03:15,680 --> 00:03:19,560 Speaker 1: gonna work. And and they just had a bad deal. Yeah, 59 00:03:19,560 --> 00:03:22,600 Speaker 1: I mean I would argue that they got doubly unlucky here. Right. So, 60 00:03:22,680 --> 00:03:26,440 Speaker 1: not only did the coronavirus mean that the KFL could 61 00:03:26,480 --> 00:03:28,519 Speaker 1: not play you know, the rest of its season or 62 00:03:28,560 --> 00:03:32,359 Speaker 1: its playoffs. It also meant that w w E suddenly, 63 00:03:32,560 --> 00:03:34,560 Speaker 1: you know, kind of went into a financial tail span. 64 00:03:34,639 --> 00:03:37,320 Speaker 1: You know, in the past year, ww stock went from 65 00:03:37,360 --> 00:03:39,440 Speaker 1: a high of a hundred dollars down to thirty seven 66 00:03:39,440 --> 00:03:41,880 Speaker 1: dollars right now. You know, easy math there, that's a 67 00:03:41,960 --> 00:03:45,360 Speaker 1: that's a sixty three percent jump. Um. A couple of 68 00:03:45,360 --> 00:03:48,280 Speaker 1: weeks ago, Vince McMahon went through and there's way too 69 00:03:48,360 --> 00:03:52,400 Speaker 1: much details here for me, but a prepaid variable forward contract, Michael, 70 00:03:52,440 --> 00:03:54,840 Speaker 1: I'll ask you to explain that one. From what I understand. 71 00:03:54,880 --> 00:03:57,640 Speaker 1: You know, he freed up a lot of cash right 72 00:03:57,680 --> 00:04:00,320 Speaker 1: now in exchange for either paying that money act or 73 00:04:00,480 --> 00:04:03,440 Speaker 1: agreeing to sell shares at a later date. You know, 74 00:04:03,480 --> 00:04:05,520 Speaker 1: the value of his shares has gone down, you know, 75 00:04:05,600 --> 00:04:08,360 Speaker 1: hundreds and hundreds of millions of dollars in the past 76 00:04:08,400 --> 00:04:11,400 Speaker 1: few weeks alone. You know. So the XFL not only 77 00:04:11,520 --> 00:04:14,080 Speaker 1: hit a snag with its own season, it hit a 78 00:04:14,120 --> 00:04:17,520 Speaker 1: major snag with the money behind, you know, the money 79 00:04:17,560 --> 00:04:20,240 Speaker 1: back stopping the entire enterprise. And it's hard for me 80 00:04:20,279 --> 00:04:22,800 Speaker 1: actually to fully tell, you know, how much of the 81 00:04:22,800 --> 00:04:26,160 Speaker 1: problems the XFL had is directly related to bucket number one, 82 00:04:26,240 --> 00:04:29,479 Speaker 1: which is, you know, they couldn't hold their season, or 83 00:04:29,600 --> 00:04:31,760 Speaker 1: more broadly related to bucket number two, which is that 84 00:04:31,880 --> 00:04:34,400 Speaker 1: Vince McMahon and w w E are having their own 85 00:04:34,440 --> 00:04:37,120 Speaker 1: financial troubles and that really, you know, put pressure on 86 00:04:37,120 --> 00:04:42,680 Speaker 1: the XFL enterprise. Well speaking of wrestling and fighting, Uh, 87 00:04:42,800 --> 00:04:47,400 Speaker 1: the UFC they decided, uh, you know what, we're not 88 00:04:47,400 --> 00:04:52,599 Speaker 1: going to hold. They changed their mind and and and 89 00:04:53,240 --> 00:04:57,120 Speaker 1: I think probably for the better. I can't say I'm surprised. 90 00:04:57,279 --> 00:04:59,320 Speaker 1: It is interesting, you know, if you read the reporting 91 00:04:59,360 --> 00:05:01,520 Speaker 1: on kind of how this went down after we talked 92 00:05:01,520 --> 00:05:04,719 Speaker 1: about this last week, it sounds as though ESPN was 93 00:05:04,760 --> 00:05:06,839 Speaker 1: the one that called, you know, ESPNS has the the 94 00:05:06,880 --> 00:05:09,200 Speaker 1: big you know, multiple big deals with UFC, is the 95 00:05:09,240 --> 00:05:11,279 Speaker 1: one that called Dana White and said, you know, this 96 00:05:11,320 --> 00:05:13,960 Speaker 1: isn't gonna happen. And it sounds like the pressure on 97 00:05:14,360 --> 00:05:18,000 Speaker 1: ESPN came from the political world. So you know, California 98 00:05:18,040 --> 00:05:20,560 Speaker 1: Governor Gavin Newsom, I know, Diane Finstein was out there 99 00:05:20,600 --> 00:05:23,320 Speaker 1: talking about how she thought this was a bad idea. UM, 100 00:05:23,480 --> 00:05:27,360 Speaker 1: so kind of interesting to see, you know, the different 101 00:05:27,480 --> 00:05:30,200 Speaker 1: levelers that were pulled in different areas of the of 102 00:05:30,240 --> 00:05:33,440 Speaker 1: the sports and the political world to end up with 103 00:05:33,480 --> 00:05:36,159 Speaker 1: this result, which is that you know, UFC's plan of 104 00:05:36,200 --> 00:05:40,200 Speaker 1: holding multiple pay per view events at a tribal land 105 00:05:40,279 --> 00:05:43,320 Speaker 1: site in California is not going to happen, at least 106 00:05:43,320 --> 00:05:45,720 Speaker 1: not in the near future now. And I'm I'm gonna 107 00:05:45,760 --> 00:05:49,520 Speaker 1: take the same approach that I have with the XFL. 108 00:05:49,920 --> 00:05:52,800 Speaker 1: And Dana White, who has also been a friend of 109 00:05:52,800 --> 00:05:55,880 Speaker 1: the program, has been on the show. Listen, you're trying 110 00:05:55,920 --> 00:05:57,719 Speaker 1: to the bottom line as you're trying to run a 111 00:05:57,760 --> 00:06:03,000 Speaker 1: business and you're trying to do old sporting events. And yes, 112 00:06:03,080 --> 00:06:06,520 Speaker 1: obviously the coronavirus it's a horrible thing that's going through 113 00:06:06,520 --> 00:06:09,440 Speaker 1: the entire world, But I'm just focusing on the sports 114 00:06:09,440 --> 00:06:11,720 Speaker 1: part of it. In the business part of it, it's 115 00:06:11,760 --> 00:06:15,560 Speaker 1: another deal of bad timing, absolutely, and there's you know, 116 00:06:15,600 --> 00:06:17,680 Speaker 1: if you again, if you look at kind of like XFL, 117 00:06:17,720 --> 00:06:21,279 Speaker 1: if you look at the ownership structure behind UFC, you 118 00:06:21,360 --> 00:06:24,040 Speaker 1: kind of get a sense of why, you know, it's 119 00:06:24,040 --> 00:06:26,560 Speaker 1: so imperative for them to host hold these events. Right, 120 00:06:26,560 --> 00:06:29,240 Speaker 1: they have a majority of their revenue comes through their 121 00:06:29,440 --> 00:06:33,040 Speaker 1: ESPN deals, and those deals almost definitely have a kind 122 00:06:33,080 --> 00:06:36,200 Speaker 1: of minimum amount of events that they need to fulfill 123 00:06:36,600 --> 00:06:38,360 Speaker 1: for that deal to kick in, right, and so we're 124 00:06:38,360 --> 00:06:41,840 Speaker 1: already at you know, a month plus of events being canceled. 125 00:06:42,120 --> 00:06:44,320 Speaker 1: So UFC is certainly looking at the calendar and thinking 126 00:06:44,320 --> 00:06:46,520 Speaker 1: how many events when we can put them on again, 127 00:06:46,839 --> 00:06:49,479 Speaker 1: can we squeeze in to make that deal full? And 128 00:06:49,520 --> 00:06:52,400 Speaker 1: then secondly, you know, UFC was bought a number of 129 00:06:52,480 --> 00:06:55,080 Speaker 1: years ago by Endeavor, which is you know, the former 130 00:06:55,120 --> 00:06:58,520 Speaker 1: William Morris Talent Agency and a group of private equities, 131 00:06:58,520 --> 00:07:01,120 Speaker 1: silver Lake and KKR. There's a lot of debt on 132 00:07:01,160 --> 00:07:03,400 Speaker 1: that deal, right that Endeavor has to pay you know, 133 00:07:03,560 --> 00:07:07,320 Speaker 1: debt service on on a monthly or quarterly basis, and 134 00:07:07,600 --> 00:07:11,800 Speaker 1: Endeavor owns almost just a shade over that. So if 135 00:07:11,840 --> 00:07:15,160 Speaker 1: because of this, KKR and silver Lake end up having 136 00:07:15,200 --> 00:07:17,600 Speaker 1: to buy up more equity, put more money into this company, 137 00:07:17,920 --> 00:07:22,160 Speaker 1: Endeavor could lose the control controlling steak that it has 138 00:07:22,200 --> 00:07:25,120 Speaker 1: in UFC. You know. So obviously as we as we 139 00:07:25,160 --> 00:07:27,960 Speaker 1: talk about the sports calendar, every league, you know, every 140 00:07:28,080 --> 00:07:31,280 Speaker 1: entity is in its own boat. But both both XFL, 141 00:07:31,440 --> 00:07:34,240 Speaker 1: you know, by virtue of its ww E backing, and 142 00:07:34,280 --> 00:07:38,280 Speaker 1: then UFC, by virtue of its Endeavor silver Lake KKR backing, 143 00:07:38,480 --> 00:07:41,040 Speaker 1: they're both in kind of unique situations that is really 144 00:07:41,120 --> 00:07:44,400 Speaker 1: driving the decisions you're seeing publicly right now. And by 145 00:07:44,400 --> 00:07:47,040 Speaker 1: the way, I want to add something which is uh 146 00:07:47,080 --> 00:07:51,640 Speaker 1: an asterisk to it this uh Ronda Rowsey, former UFC champion. 147 00:07:51,760 --> 00:07:57,040 Speaker 1: She says she decided her decision to retail the w 148 00:07:57,040 --> 00:08:02,400 Speaker 1: w E career is because of ungrateful fans. Um she 149 00:08:02,560 --> 00:08:07,360 Speaker 1: was a little more stronger language than that, but yeah, 150 00:08:07,840 --> 00:08:11,760 Speaker 1: I guess you know, so all of this together is 151 00:08:11,880 --> 00:08:15,560 Speaker 1: just uh, I'm feeling bad because this is I saw 152 00:08:15,600 --> 00:08:17,680 Speaker 1: her and Michael I saw she stepped in a little bit. 153 00:08:17,720 --> 00:08:21,000 Speaker 1: She she was getting backlash for calling w w E 154 00:08:21,080 --> 00:08:24,560 Speaker 1: and and and wrestling in general fake fights. How do 155 00:08:24,680 --> 00:08:27,160 Speaker 1: you how do I know you're kind of a wrestling fan, 156 00:08:27,200 --> 00:08:30,080 Speaker 1: how do you feel about the about that? Hey, if 157 00:08:30,120 --> 00:08:34,760 Speaker 1: you bleed, it's real to me, to be honest. You know, 158 00:08:35,640 --> 00:08:38,600 Speaker 1: when you see UFC fighter and you see in the 159 00:08:38,760 --> 00:08:41,040 Speaker 1: w w E, you see you see all of that, 160 00:08:41,800 --> 00:08:46,360 Speaker 1: and you see what they do and if some of it, yes, 161 00:08:46,800 --> 00:08:50,520 Speaker 1: I know back in the day wrestling or back as 162 00:08:50,559 --> 00:08:55,560 Speaker 1: it was called rastling was on TV. Yeah, some of 163 00:08:55,600 --> 00:08:59,559 Speaker 1: it was orchestrated, but you know what, it's still blessed 164 00:08:59,559 --> 00:09:02,800 Speaker 1: their heart yeah, even the orchestrated I forgot the guy's 165 00:09:02,880 --> 00:09:06,280 Speaker 1: name who would have a chair whacked on his back. 166 00:09:06,440 --> 00:09:08,680 Speaker 1: I mean just knocked the living day and that was 167 00:09:08,720 --> 00:09:13,400 Speaker 1: for real. And I'm like, man, it's you know, God 168 00:09:13,400 --> 00:09:15,760 Speaker 1: bless you guys for for doing all of this. And 169 00:09:16,120 --> 00:09:20,520 Speaker 1: I know a guy who used to be a pro wrestler, 170 00:09:20,800 --> 00:09:26,400 Speaker 1: and that's a tough hustle. Mhm uh. Let's speaking of 171 00:09:26,440 --> 00:09:31,880 Speaker 1: tough hustles. The NBA they they're gonna wait until May 172 00:09:32,000 --> 00:09:35,520 Speaker 1: uh to formally reassess its shut down due to the 173 00:09:35,559 --> 00:09:41,520 Speaker 1: coronavirus pandemic. That's according to Commissioner Adam Silver. So I 174 00:09:41,559 --> 00:09:44,319 Speaker 1: guess one of the things that he wants is that 175 00:09:44,360 --> 00:09:47,080 Speaker 1: he wants a twenty five day program for the players 176 00:09:47,080 --> 00:09:50,480 Speaker 1: to go through before they resume game play, And which 177 00:09:50,480 --> 00:09:52,840 Speaker 1: makes perfect sense because you just can't hop back out 178 00:09:52,880 --> 00:09:55,240 Speaker 1: on the court if you guys are gonna play again. 179 00:09:55,840 --> 00:09:59,640 Speaker 1: And I still say, may might be a little optimistic 180 00:09:59,679 --> 00:10:03,160 Speaker 1: as the this round. Yeah, it's funny. I think we're 181 00:10:03,200 --> 00:10:06,560 Speaker 1: kind of going through, we're proceeding in phases through kind 182 00:10:06,600 --> 00:10:09,800 Speaker 1: of what this sports shutdown looks like. You know, in 183 00:10:09,840 --> 00:10:12,320 Speaker 1: the way beginning, it was no idea when things are 184 00:10:12,320 --> 00:10:15,320 Speaker 1: going to resume again, way too early to comment, you know. 185 00:10:15,400 --> 00:10:17,520 Speaker 1: Then we hit over the past two weeks, I kind 186 00:10:17,520 --> 00:10:19,760 Speaker 1: of think we hit this phase where you know, the 187 00:10:19,800 --> 00:10:22,240 Speaker 1: moonshot ideas were being bounced around, right, and a lot 188 00:10:22,320 --> 00:10:25,160 Speaker 1: of ideas, a lot of reporting around. Is the NBA 189 00:10:25,240 --> 00:10:27,240 Speaker 1: going to take out a cruise and and go hold 190 00:10:27,280 --> 00:10:28,839 Speaker 1: it on, you know, in the middle of the ocean. 191 00:10:28,880 --> 00:10:31,640 Speaker 1: Are they going to take over a Las Vegas casino 192 00:10:31,760 --> 00:10:35,360 Speaker 1: and hotel and just move the entire league there? Now 193 00:10:35,520 --> 00:10:37,600 Speaker 1: it seems like we may be kind of starting to 194 00:10:37,679 --> 00:10:41,199 Speaker 1: shift into the next phase that is maybe the more reasonable, 195 00:10:41,760 --> 00:10:45,720 Speaker 1: the more measured, the more scientific approach to what it 196 00:10:45,760 --> 00:10:50,040 Speaker 1: actually looks like once a league like the NBA wants 197 00:10:50,080 --> 00:10:52,760 Speaker 1: to really start to try to hold games again. And 198 00:10:52,800 --> 00:10:55,280 Speaker 1: you mentioned this twenty five day program that that is 199 00:10:55,320 --> 00:10:57,760 Speaker 1: reportedly being you know, bounced around there in the NBA. 200 00:10:58,160 --> 00:11:00,280 Speaker 1: To break that down, it would be essential, you know, 201 00:11:00,280 --> 00:11:02,600 Speaker 1: because players right now are you know, they're working out, 202 00:11:02,600 --> 00:11:04,880 Speaker 1: but they are not in game shape by any means. 203 00:11:05,360 --> 00:11:08,160 Speaker 1: This twenty five days would essentially be an eleven day 204 00:11:08,200 --> 00:11:10,960 Speaker 1: stretch of individual workouts which players can do at home 205 00:11:11,000 --> 00:11:13,800 Speaker 1: while social distancing to kind of start to rev that 206 00:11:13,880 --> 00:11:17,360 Speaker 1: engine up and then ideally whence once the NBA feels 207 00:11:17,360 --> 00:11:19,439 Speaker 1: like things might be ready, you know, a two week 208 00:11:19,880 --> 00:11:22,640 Speaker 1: plan where people get back together. It's like a training 209 00:11:22,679 --> 00:11:26,800 Speaker 1: camp of sorts for for resuming either the regular season 210 00:11:26,880 --> 00:11:29,839 Speaker 1: or jumping right into the playoffs. But again, I mean 211 00:11:29,880 --> 00:11:32,079 Speaker 1: to me, you know, the tenor of the reporting is 212 00:11:32,160 --> 00:11:35,640 Speaker 1: changing a bit from you know, these crazy moonshot ideas 213 00:11:35,760 --> 00:11:38,680 Speaker 1: now to okay, as we you know, look at the 214 00:11:38,679 --> 00:11:42,520 Speaker 1: science and things maybe start to level out. Optimistically, maybe 215 00:11:42,600 --> 00:11:47,360 Speaker 1: it's we can start thinking about when, whether it's June, July, August, September, 216 00:11:47,440 --> 00:11:50,480 Speaker 1: when we might realistically be able to hold events again, 217 00:11:50,679 --> 00:11:52,480 Speaker 1: and what does that look like for our players who 218 00:11:52,480 --> 00:11:54,720 Speaker 1: have been essentially sitting at home for the past four weeks. 219 00:11:55,240 --> 00:11:58,680 Speaker 1: By the way, you want to play a horse? Did 220 00:11:58,720 --> 00:12:01,040 Speaker 1: you did you watch it? I'm curious. I saw some 221 00:12:01,120 --> 00:12:02,760 Speaker 1: of this, and for people who don't know what I'm 222 00:12:02,760 --> 00:12:06,000 Speaker 1: talking about, I think, well, well, now it's like four 223 00:12:06,040 --> 00:12:10,000 Speaker 1: players are left in the NBA Horse Challenge. Uh they 224 00:12:10,000 --> 00:12:14,480 Speaker 1: went through around where I think Trey Young with the Ninahawks, 225 00:12:15,520 --> 00:12:19,480 Speaker 1: and uh, I think Chris Paul also got knocked out 226 00:12:19,520 --> 00:12:23,199 Speaker 1: of the tournament or something like that. Uh, let's see. 227 00:12:23,280 --> 00:12:26,520 Speaker 1: It is interesting. I mean, you know, it's it is. 228 00:12:27,840 --> 00:12:30,640 Speaker 1: I know, it's like I know when you're thinking, like, well, 229 00:12:30,679 --> 00:12:33,240 Speaker 1: I used to do that in the backyard, but it's 230 00:12:33,400 --> 00:12:37,599 Speaker 1: like it is something. Listen, when you have nothing is 231 00:12:37,840 --> 00:12:41,480 Speaker 1: what's the old Eddie Murphy joke. Uh, when you are 232 00:12:41,559 --> 00:12:44,280 Speaker 1: hungry and you get a rich cracker, that's the best 233 00:12:44,320 --> 00:12:47,640 Speaker 1: tasting ritz cracker that you're ever gonna get. And this 234 00:12:47,720 --> 00:12:52,160 Speaker 1: is what we're going through right now. But you know, 235 00:12:52,720 --> 00:12:56,200 Speaker 1: it is it is something. So for folks who aren't 236 00:12:56,240 --> 00:12:58,160 Speaker 1: fully aware of what we're talking about. You know, the 237 00:12:58,280 --> 00:13:02,240 Speaker 1: NBA put together with alongside espn UH and the n 238 00:13:02,280 --> 00:13:05,439 Speaker 1: b p A, a horse tournament for players to compete 239 00:13:05,440 --> 00:13:07,920 Speaker 1: against each other remotely from from each other's you know, 240 00:13:08,040 --> 00:13:11,920 Speaker 1: courts or backyards. Featured some former NBA stars, featured some 241 00:13:12,040 --> 00:13:14,880 Speaker 1: w NBA stars Hall of famers as well, which I 242 00:13:14,880 --> 00:13:17,280 Speaker 1: thought was was a good idea. I didn't watch any 243 00:13:17,320 --> 00:13:20,560 Speaker 1: of it, you know, full disclosure, the people on Twitter 244 00:13:20,600 --> 00:13:22,679 Speaker 1: didn't seem to love it all that much. But I'm 245 00:13:22,679 --> 00:13:25,320 Speaker 1: with you, Michael. I think that, you know, kudos to 246 00:13:25,640 --> 00:13:28,360 Speaker 1: all of all the people involved for trying this right 247 00:13:28,400 --> 00:13:30,120 Speaker 1: and if it ends up that not a lot of 248 00:13:30,120 --> 00:13:31,760 Speaker 1: people liked it. You know, we might not see a 249 00:13:31,760 --> 00:13:34,960 Speaker 1: horse tournament on ESPN again, but I appreciate kind of 250 00:13:35,000 --> 00:13:38,600 Speaker 1: the creativity that goes into organizing it, you know, the 251 00:13:38,640 --> 00:13:41,440 Speaker 1: thought process. And listen, if ESPN tries a bunch of 252 00:13:41,440 --> 00:13:44,400 Speaker 1: these things. You know, we talked about the NBA players 253 00:13:44,520 --> 00:13:47,959 Speaker 1: two K event last week which continued this weekend, this 254 00:13:48,000 --> 00:13:50,000 Speaker 1: horse event, if they just try a bunch of these things, 255 00:13:50,000 --> 00:13:52,079 Speaker 1: eventually they're going to hit something that. You know, a 256 00:13:52,160 --> 00:13:54,840 Speaker 1: lot of NBA fans say this was cool. I would 257 00:13:54,880 --> 00:13:57,720 Speaker 1: watch this again, and then they perhaps have a blueprint 258 00:13:57,800 --> 00:14:00,559 Speaker 1: for something that is actually gonna draw some significant eyeballs 259 00:14:01,080 --> 00:14:03,640 Speaker 1: during a time when NBA games aren't happening. So Horse 260 00:14:03,679 --> 00:14:07,000 Speaker 1: may not be it, you know, obviously too early to tell, fully, 261 00:14:07,160 --> 00:14:10,440 Speaker 1: but again I appreciate the appreciate the creativity, and I 262 00:14:10,480 --> 00:14:12,080 Speaker 1: think I hope that we're going to see kind of 263 00:14:12,120 --> 00:14:15,679 Speaker 1: more ideas like this, whether they land or not. Who 264 00:14:15,679 --> 00:14:18,240 Speaker 1: didn't appreciate it? J J. Reddy to see what he tweeted, 265 00:14:18,679 --> 00:14:20,640 Speaker 1: I did. I did see that. Yeah, he's one of 266 00:14:20,680 --> 00:14:24,760 Speaker 1: the ones who was very vocal. He said Horse could 267 00:14:24,800 --> 00:14:27,800 Speaker 1: not be worse. I gave it five minutes hard Pass. 268 00:14:28,680 --> 00:14:31,080 Speaker 1: I think we'll put that in the no column for 269 00:14:31,200 --> 00:14:33,920 Speaker 1: Mr brid That guy's a pure shooter. I'm sure he thinks, 270 00:14:33,960 --> 00:14:38,480 Speaker 1: of course, as this is sac religious as it is. 271 00:14:38,880 --> 00:14:42,480 Speaker 1: This is the Bloomberg Businesses Sports Podcast. I Michael Barr, 272 00:14:42,480 --> 00:14:46,480 Speaker 1: along with Evan Nobi Williams. We're here each and every Monday, 273 00:14:46,520 --> 00:14:49,400 Speaker 1: Wednesday and Thursday talking to the biggest names in sports. 274 00:14:49,920 --> 00:14:53,240 Speaker 1: You are listening to Bloomberg Business and Sports on Bloomberg 275 00:14:53,320 --> 00:15:06,080 Speaker 1: Radio around the world and online wherever you get your podcasts.