WEBVTT - BA Q&A: Experience Is Priceless 0:00:06.200 --> 0:00:09.360 It's time for the b a q a A, the 0:00:09.480 --> 0:00:11.760 b a q eight. What you say, the Big a 0:00:12.119 --> 0:00:15.120 q eight with Manda, the b a q a with Today, 0:00:15.320 --> 0:00:22.119 the b a q a A. It's your question answers, 0:00:22.280 --> 0:00:24.480 you have questions, We have some of your answers. Although 0:00:25.200 --> 0:00:27.600 we are not your mama, your cousin, your We are 0:00:27.640 --> 0:00:30.600 your your digital friends. But we're not your attorney, your 0:00:30.640 --> 0:00:34.520 financial advisor, not your doctor, not your We're just too 0:00:34.800 --> 0:00:39.800 really smart, adorable brown girls who you know just give 0:00:39.880 --> 0:00:41.680 some advice here and there. But it's meant to be 0:00:41.680 --> 0:00:43.280 taken with a grain of salt and for you to 0:00:43.360 --> 0:00:45.840 lean into the professionals that you pay. Did you see 0:00:45.840 --> 0:00:49.440 that there was a message of Mandy from a Brand 0:00:49.479 --> 0:00:51.760 and Vision listener who's an attorney who was asking us 0:00:51.800 --> 0:00:54.880 some financial question. But she was like, sidebar, I love 0:00:54.920 --> 0:00:57.000 your disclaimer as an attorney. 0:00:58.600 --> 0:01:02.640 Listen, thank you because you born yesterday, girl, no enough 0:01:02.960 --> 0:01:06.119 to know not how ticket to how not ticket suit exactly. 0:01:06.760 --> 0:01:09.640 All right, So we take about two questions. Last week 0:01:09.680 --> 0:01:12.360 we had my friend Jason on Happy Moddy, Happy Life, 0:01:12.440 --> 0:01:15.560 Go listen to that episode and Bakeway, which he stayed 0:01:15.560 --> 0:01:19.880 and joined. This week, manageer is back, so we're going 0:01:19.959 --> 0:01:23.440 to take two career questions. First question is by somebody 0:01:23.520 --> 0:01:28.240 named Transcendent Teachable Tammy t T T three T all 0:01:28.319 --> 0:01:31.200 right see you. Three T says Hey, lovely brown ladies 0:01:31.280 --> 0:01:33.920 in ded we are. I recently started listening to your 0:01:33.920 --> 0:01:37.080 podcast and I love it. I have a few questions. First, 0:01:37.640 --> 0:01:40.360 Miss Tiffany, do you offer any remote internships because I 0:01:40.360 --> 0:01:43.000 would love to learn and shadow you. Plus it will 0:01:43.040 --> 0:01:45.960 be it will help me get hands on skills for 0:01:46.080 --> 0:01:50.800 my degree in marketing that I'm currently working towards. Well, 0:01:50.880 --> 0:01:54.120 I mean, I'm not currently less. I'm looking for internship, 0:01:54.160 --> 0:01:56.200 but girl, you can always shoot me a message. Go 0:01:56.240 --> 0:01:58.760 to the budget lista dot com and there's like a 0:01:58.760 --> 0:02:00.760 contact me button you never know, like send me like 0:02:00.800 --> 0:02:04.240 your resume, you never know. I really want to intern 0:02:04.280 --> 0:02:06.720 with a black owned business that I am passionate about 0:02:06.720 --> 0:02:09.120 supporting because we do have some a position that's open 0:02:10.240 --> 0:02:13.160 for community support. Like I'm looking for like a community manager, 0:02:13.240 --> 0:02:16.240 like community as in like I have my online Facebook 0:02:16.280 --> 0:02:18.040 group and I have a Mighty Networks screw, I have 0:02:18.080 --> 0:02:20.120 my Patreon group, so I want someone to do that. 0:02:20.240 --> 0:02:22.760 I don't know if that's something you interested in girl anyway. Okay, 0:02:22.800 --> 0:02:25.760 So then my finance question is how do you bounce 0:02:25.800 --> 0:02:28.960 back from getting laid off from retail work? I was 0:02:29.000 --> 0:02:33.520 previously a full time assistant merchandise manager and visual merchandiser, 0:02:33.840 --> 0:02:36.720 and now I'm a part time remote stylist. As I 0:02:36.760 --> 0:02:39.800 previously mentioned, I'm in college for marketing. I guess I'm 0:02:39.840 --> 0:02:42.640 asking for tips on how to career change from retail 0:02:42.680 --> 0:02:46.320 to marketing PS. I'm twenty five engaged with two children, 0:02:46.440 --> 0:02:47.480 ages one and four. 0:02:47.760 --> 0:02:50.200 For added context, if that helps. 0:02:50.200 --> 0:02:51.960 Three t yes, I know. 0:02:52.040 --> 0:02:52.120 So. 0:02:52.120 --> 0:02:53.800 Actually this is a this is a really good manage 0:02:53.800 --> 0:02:55.760 for question, so I love it. 0:02:56.080 --> 0:02:57.919 Yes. Also, you lived a lot of life for twenty 0:02:57.960 --> 0:03:04.240 five year old girls, career transition babies engaged. I love that. 0:03:04.360 --> 0:03:07.520 I mean, honestly, get it done early. Right. No, Well, first, 0:03:07.520 --> 0:03:10.239 my heart goes out to you because getting laid off 0:03:10.280 --> 0:03:14.880 is never is never something that you know. It's just 0:03:14.919 --> 0:03:16.760 something that can set you back and make you feel bad. 0:03:16.800 --> 0:03:18.840 So I just want to acknowledge that that it sucks. 0:03:18.840 --> 0:03:20.399 I'm glad that you've been able to find some part 0:03:20.440 --> 0:03:24.400 time work at least. My first question is, well, my 0:03:24.400 --> 0:03:26.680 first statement is that I think your question to Tiffany 0:03:27.080 --> 0:03:29.320 is exactly what my advice would be for you. If 0:03:29.320 --> 0:03:33.480 there's anyone who's in college or studying a degree trying 0:03:33.520 --> 0:03:36.840 to get some kind of internship, either while you're getting 0:03:36.880 --> 0:03:39.280 your degree or right after, but ideally before you graduate 0:03:39.800 --> 0:03:41.800 is hands down the best because you're going to just 0:03:41.840 --> 0:03:43.600 like every new college grad, you're going to go out 0:03:43.640 --> 0:03:46.160 into the world and you're going to be up against 0:03:46.200 --> 0:03:48.560 people who have gotten a little bit of work experience, 0:03:48.960 --> 0:03:51.080 which is going to lead recruiters and may hire managers 0:03:51.080 --> 0:03:52.720 to look at your resume and say, cool, you have 0:03:52.760 --> 0:03:56.200 a degree. That's cute, but where's your experience. The good 0:03:56.200 --> 0:03:58.520 thing is that you do have some professional experience, so 0:03:58.920 --> 0:04:01.720 and the fact that you were merchandising manager. I too 0:04:01.800 --> 0:04:04.080 had a career in retail. I worked for all like 0:04:04.280 --> 0:04:08.080 gap calls, I know, assistant merchandising managers. 0:04:08.120 --> 0:04:08.200 Like. 0:04:08.280 --> 0:04:10.600 There is some marketing aspect that goes into that because 0:04:10.640 --> 0:04:13.320 you can select sort of what hits the floor and 0:04:13.360 --> 0:04:16.000 what's trending and all of that. So I think that 0:04:16.040 --> 0:04:17.719 you actually are a little bit of ahead because you 0:04:17.760 --> 0:04:21.000 do have some experience professionally. So, but for you as 0:04:21.000 --> 0:04:23.560 a marketer, I don't know what like specific kind of 0:04:23.560 --> 0:04:26.840 marketing you're in, like as an advertising, as a marketer, 0:04:27.120 --> 0:04:29.520 I would use your resume as your first project. How 0:04:29.560 --> 0:04:32.840 can we like, how can you brand yourself and position yourself? 0:04:32.880 --> 0:04:36.240 Position the experience you have to appeal from someone trying 0:04:36.279 --> 0:04:39.640 to hire from a marketing role. You know, and internships 0:04:39.680 --> 0:04:42.000 are amazing. If you and you mentioned you want to 0:04:42.040 --> 0:04:45.400 intern with a black owned business that you're passionate about supporting, 0:04:45.880 --> 0:04:49.360 there's always professionalists. There's usually a professional association with like 0:04:49.839 --> 0:04:53.040 major industries. I know, for like me and journalism, there's 0:04:53.080 --> 0:04:56.320 the National Association of Black Journalists. I'm sure there is 0:04:56.360 --> 0:05:00.400 the equivalent for like marketing professionals. And this same way 0:05:00.440 --> 0:05:02.400 that you know you're reaching out to Tiffany because you've 0:05:02.400 --> 0:05:05.000 seen the great work that she does, you can do 0:05:05.080 --> 0:05:08.159 that for others as well, and continue doing this outreach, 0:05:08.240 --> 0:05:11.280 get your resume polished, and then you know, send them out. 0:05:11.640 --> 0:05:14.520 That's exactly how I found my virtual assistant. You know, 0:05:14.640 --> 0:05:16.479 she was like, here's my resume. I love to work 0:05:16.480 --> 0:05:20.640 with you, and you know, have some patience because it 0:05:20.640 --> 0:05:22.640 may take a while to find the right fit. But 0:05:23.000 --> 0:05:26.360 don't stop the hunt. I would say for a good internship, 0:05:26.480 --> 0:05:30.280 just to get that additional experience on your resume. Let 0:05:30.320 --> 0:05:32.760 me think, and in the meantime, the do the work 0:05:32.760 --> 0:05:34.440 that you need to do to make your you know, 0:05:34.480 --> 0:05:37.359 pay your bills and as a remote stylist, Like again, 0:05:37.480 --> 0:05:39.400 that can be something you can put on your resume 0:05:40.000 --> 0:05:42.960 and maybe you'll be able to segue into a career 0:05:43.040 --> 0:05:48.920 that includes some retail or fashion element because whenever you're pivoting, 0:05:48.920 --> 0:05:50.560 like from one sector to the next, I like to 0:05:50.600 --> 0:05:54.440 find like a commonality or something that can be the bridge. 0:05:54.640 --> 0:05:56.880 And I feel like for you that could be your 0:05:56.920 --> 0:06:00.719 experience in retail and merchandising and maybe fashion and so 0:06:01.279 --> 0:06:04.880 an agency or a company that dabbles in that world 0:06:04.920 --> 0:06:07.080 or deals in that world, they would look at your 0:06:07.120 --> 0:06:10.640 resume and may that may appeal to them, like, oh, 0:06:10.720 --> 0:06:13.520 she doesn't have exactly this experience in this you know 0:06:13.600 --> 0:06:16.919 what we're hiring for, but she has this like she 0:06:17.040 --> 0:06:21.520 understands the merchandise, she understands retail, she understands fashion, et cetera. 0:06:22.200 --> 0:06:24.960 Anything to add to But that's what I would say 0:06:25.000 --> 0:06:27.400 for you, miss transcendent teachable Tammy. 0:06:27.480 --> 0:06:29.919 Oh, I feel like you covered, but to your point, yes, 0:06:29.960 --> 0:06:33.839 like internship, Like if I'm looking to hire someone for 0:06:33.920 --> 0:06:36.160 any position, you know, like I'm always looking like now, 0:06:36.200 --> 0:06:38.159 like I said, I'm looking for community manager, and I'd 0:06:38.200 --> 0:06:40.919 love if it's not an intern. I'm looking for someone 0:06:40.960 --> 0:06:44.360 who has community manager experience. Ideally, So to Mandy's point, 0:06:44.520 --> 0:06:46.279 the more experienced you can put under your belt. And 0:06:46.279 --> 0:06:48.159 I wouldn't I would not turn my nose up if 0:06:48.279 --> 0:06:51.440 the community manager experience was the internship, you know, because 0:06:51.480 --> 0:06:54.040 it's experience, and so Mandy's right to try to get 0:06:54.120 --> 0:06:56.040 much experience under your belt because also too, you want 0:06:56.040 --> 0:06:59.000 to see what you like, you know, like like you 0:06:59.080 --> 0:07:01.479 might work with me and be like, ooh, so I 0:07:01.520 --> 0:07:03.440 really don't like that. I didn't realize I don't like 0:07:03.480 --> 0:07:06.040 digital marketing or I don't like marketing this capacity. Now 0:07:06.040 --> 0:07:07.960 I know, so I can start to you know, it's 0:07:07.960 --> 0:07:10.960 better to learn, you know, earlier on so you can 0:07:11.000 --> 0:07:13.200 pivot to what you do enjoy than to wait too 0:07:13.280 --> 0:07:15.320 until it's too late. But I think Mandy gave really 0:07:15.320 --> 0:07:17.480 great advice, so you wash, she well triple T. 0:07:18.080 --> 0:07:20.679 I think about my cousin too, Anna Banana, because she's 0:07:21.600 --> 0:07:23.280 she moved in with me a couple of years ago 0:07:23.520 --> 0:07:26.560 and she has just blossomed but she was studying She 0:07:26.640 --> 0:07:31.080 is studying healthcare administration, and she was working in restaurants 0:07:31.080 --> 0:07:33.960 like doing like waitress hosting jobs, and I was really 0:07:34.080 --> 0:07:37.160 encouraging her to start looking for a role within like 0:07:37.200 --> 0:07:38.880 what she wanted to do, which is like she wants 0:07:38.880 --> 0:07:42.560 to be in the medspa sort of space as an 0:07:42.600 --> 0:07:45.480 industry and do admin side. And it took her a 0:07:45.480 --> 0:07:47.480 long time because of course she didn't have that experience 0:07:47.480 --> 0:07:49.240 on her resume, but she did get a job, like 0:07:49.280 --> 0:07:52.080 I said, at this beautiful spa in our area. And 0:07:52.120 --> 0:07:53.960 I was like, that's what you need on your resume 0:07:54.120 --> 0:07:56.880 even before you graduate, so that by the time you 0:07:56.920 --> 0:08:00.360 graduate with your healthcare administration degree, like that, you're gonna 0:08:00.360 --> 0:08:02.520 have like a double whammy. You're gonna have the experience 0:08:02.880 --> 0:08:05.200 of working in that kind of environment, you know, plus 0:08:05.240 --> 0:08:08.680 the education. So I think, yeah, just reiterating what I said, 0:08:08.720 --> 0:08:13.000 but I wish you all the best squeezos, cute little babies. 0:08:13.000 --> 0:08:14.840 That's gonna be me before soon I'll be You have 0:08:14.920 --> 0:08:16.240 a four year old and a one year old, so 0:08:16.560 --> 0:08:23.520 be anny tips. Sure you have tips for me? Oh lordy, 0:08:23.640 --> 0:08:25.680 maybe B twenty five and not thirty five, so you 0:08:25.920 --> 0:08:30.520 like are not. Your body isn't breaking down as you go. 0:08:31.440 --> 0:08:33.560 All right, thank you so much, Tammy. All right, let's 0:08:33.559 --> 0:08:35.120 take a quick break and we'll be right back with 0:08:35.320 --> 0:08:39.240 question number two. This one's really good, especially for listeners 0:08:39.559 --> 0:08:43.640 who are more what do we call mature, our mature audience, 0:08:43.720 --> 0:08:50.600 a seasoned season. Yes, all right, va fan, we are back. 0:08:50.640 --> 0:08:53.480 I'm doing career questions today for b a Q and 0:08:53.520 --> 0:08:57.040 A so excited. This question really hit like a chord 0:08:57.040 --> 0:08:59.680 for me. Struck a chord for me because a lot 0:08:59.720 --> 0:09:02.559 of my I like when I branched out as a 0:09:02.600 --> 0:09:05.760 career coach, TIF Like I posted on Instagram, you know, 0:09:05.920 --> 0:09:07.480 is anyone wanting well, I didn't even know if I 0:09:07.559 --> 0:09:08.840 was going to be a career coach. I was like, 0:09:08.880 --> 0:09:10.960 can I do this thing? So I posted if anyone 0:09:10.960 --> 0:09:12.880 wants a free half hour session, fill out this form. 0:09:12.880 --> 0:09:16.360 I got two hundred responses, and one of the trends 0:09:16.360 --> 0:09:19.240 that I saw immediately was I was expecting and I 0:09:19.280 --> 0:09:22.880 was so happy. I love talking to seasoned women, like 0:09:23.000 --> 0:09:25.160 women who have had a career, whether they're changing it 0:09:25.280 --> 0:09:27.600 or they're like maybe ten fifteen years into their career, 0:09:28.000 --> 0:09:29.600 they're trying to get to that next level or they're 0:09:29.600 --> 0:09:32.640 trying to pivot, and I was worried that maybe I 0:09:32.640 --> 0:09:36.160 would attract like because people think your career choices happen 0:09:36.240 --> 0:09:39.080 after college when you're twenty two. But I know there's 0:09:39.120 --> 0:09:41.040 so many of us going through like these periods of 0:09:41.080 --> 0:09:44.800 transition or a thirties, forties, fifties, and I was getting 0:09:44.960 --> 0:09:47.120 I got so many responses from women in their forties 0:09:47.120 --> 0:09:50.560 and fifties, and this question it just feels like something 0:09:50.600 --> 0:09:53.000 that you know, I've talked about with so many women 0:09:53.040 --> 0:09:56.240 who were, you know, like you said, more seasoned, and 0:09:56.280 --> 0:09:59.200 they have this fear of agism and how that can 0:09:59.280 --> 0:10:02.560 impact you. So all right, I'll shut up now. But 0:10:02.720 --> 0:10:08.000 this question is from what did she say? So discouraged 0:10:08.000 --> 0:10:11.880 but not giving up yet in Baltimore? Okay, all right, 0:10:12.000 --> 0:10:13.640 let me jump in. All right, she says Mandy and 0:10:13.640 --> 0:10:17.040 Tiffany mandra in. Tiffany, I love your podcast. You're both fabulous. 0:10:17.720 --> 0:10:20.480 I just graduated from college in twenty twenty with a 0:10:20.559 --> 0:10:24.600 BA in English in a specialization in professional writing. It 0:10:24.679 --> 0:10:27.560 was the culmination of many years of college off and on. 0:10:28.240 --> 0:10:30.160 The Thing is, I'm fifty two years old now, and 0:10:30.240 --> 0:10:33.760 age is real. Although I have over twenty five years 0:10:33.760 --> 0:10:36.760 of administrative work experience, no one will give me a 0:10:36.840 --> 0:10:40.120 chance as a copywriter. I've begun creating my own website 0:10:40.120 --> 0:10:42.640 to feature some content, but I haven't been consistent with it. 0:10:43.120 --> 0:10:45.040 I'm thinking that if I get that up and running 0:10:45.040 --> 0:10:47.960 with some content, that might show potential employers or clients 0:10:48.320 --> 0:10:50.200 that I do have the skills needed to do well 0:10:50.200 --> 0:10:53.760 in a role as a copywriter. I'm so very discouraged 0:10:53.840 --> 0:10:56.160 right now. I mistakenly thought that I would have no 0:10:56.160 --> 0:11:00.720 problem getting a job in copywriting after I graduated. Mandy, 0:11:00.800 --> 0:11:02.600 I know that you have been a copywriter. What would 0:11:02.640 --> 0:11:06.079 you suggest? Not having any internships really has seemed to 0:11:06.120 --> 0:11:08.319 hurt me. Do I need to go to grad school 0:11:08.320 --> 0:11:10.360 at a and at my age? Will that even makes sense? 0:11:10.720 --> 0:11:14.199 How can I who is really considered oldish? Tiffany always 0:11:14.200 --> 0:11:17.400 calls herself oldish, but Tiffany, you are definitely not. How 0:11:17.440 --> 0:11:20.559 can I land a job as a copywriter or content writer. 0:11:21.280 --> 0:11:23.400 There's many of us who didn't graduate from college in 0:11:23.440 --> 0:11:26.240 our twenties. I was fifty when I graduated, and now 0:11:26.240 --> 0:11:28.920 at fifty two, I still have dreams and goals to 0:11:28.960 --> 0:11:31.640 go get Yes, there are so many of us that 0:11:31.679 --> 0:11:34.120 are fifty and older who have them. I know I'm rambling, 0:11:34.160 --> 0:11:38.120 so i'll end it here. Oh she's a Tiffany Patreon mentee, 0:11:38.720 --> 0:11:42.959 my mentor and maybe any to sign a person coaching 0:11:42.960 --> 0:11:45.600 for Mandy two. I'm so freaking proud of you both. 0:11:45.600 --> 0:11:48.040 Oh you're the sweetest. You two are badasses. Love you both, Okay, 0:11:48.600 --> 0:11:53.040 love you too. Wow. Yeah, so first and foremost amazing 0:11:53.120 --> 0:11:56.440 of you too, pat And I know it's so hard, 0:11:56.520 --> 0:11:59.400 like to finish your degree and to have finish it 0:11:59.440 --> 0:12:03.200 in twenty twenty after years of off and on. That's 0:12:03.200 --> 0:12:06.120 an accomplishment. You should really really feel proud. But I 0:12:06.120 --> 0:12:08.840 think what you're running into is exactly you know, is 0:12:08.840 --> 0:12:11.520 that the marketplace doesn't necessarily it may not be about 0:12:11.559 --> 0:12:14.679 your age. It's about probably the experience on your resume, 0:12:14.800 --> 0:12:17.880 like we're just talking about with Tammy and the previous question, 0:12:18.640 --> 0:12:23.120 not having any clips like examples of content that you've 0:12:23.120 --> 0:12:26.320 written professionally could be hurting you. I'm just shocked that 0:12:26.920 --> 0:12:29.720 you would be able to go through a professional writing 0:12:29.800 --> 0:12:34.440 program and they wouldn't give you opportunities to work for 0:12:34.520 --> 0:12:38.400 or freelance for outlets like that's mind boggling to me. 0:12:39.120 --> 0:12:40.720 But it looks like that was the case for you. 0:12:40.840 --> 0:12:44.400 So whatever you can do to get some freelance assignments, 0:12:44.920 --> 0:12:46.559 I agree. I don't think you need to have like 0:12:46.600 --> 0:12:49.240 a full fleshed out website, but at least have like 0:12:49.280 --> 0:12:52.280 a PDF where you have examples of your work. You may, 0:12:52.559 --> 0:12:55.560 you know, take some lower hanging fruit assignments from outlets 0:12:55.559 --> 0:12:59.880 that can't pay you amazingly just to start getting some clips. 0:13:00.280 --> 0:13:03.880 Join Facebook groups for freelance writers. I know when I 0:13:04.080 --> 0:13:07.760 was I started out as a journalist, but also I 0:13:07.840 --> 0:13:10.160 ran a content team of like and I worked with 0:13:10.240 --> 0:13:13.280 thirty staff, but I also had hundreds of freelancers. We 0:13:13.320 --> 0:13:16.600 needed a lot of freelancers to create our articles and 0:13:16.640 --> 0:13:19.840 to help edit them. And it's copywriting, like, it's not 0:13:20.040 --> 0:13:24.800 sexy editorial magazine writing, it's like what is a mortgage? Like, 0:13:24.840 --> 0:13:26.920 it's technical writing, like what you've been trained to do. 0:13:28.440 --> 0:13:30.200 And we are not the only ones doing that. So 0:13:30.280 --> 0:13:33.000 I would say one of my favorite ways to recruit 0:13:33.080 --> 0:13:35.800 freelancers and find them was to go on Facebook groups. 0:13:36.280 --> 0:13:40.280 There's literally a Facebook group called Binders full of freelance writers. 0:13:41.480 --> 0:13:45.120 And then what about niching down, Like, is there something? 0:13:45.160 --> 0:13:47.640 Because you've got you probably have lots of work experience 0:13:47.679 --> 0:13:50.640 that you haven't mentioned here, But do you have any 0:13:50.679 --> 0:13:55.800 particular knowledge and any in any specific subject area. When 0:13:55.840 --> 0:13:59.000 I niche down and started focusing on finance and career, 0:13:59.679 --> 0:14:03.040 more opportunities opened up to me because there were fewer 0:14:03.080 --> 0:14:06.200 of me out there, if that makes sense. Like it's 0:14:06.200 --> 0:14:08.760 like Tiffany's analogy, my favorite one about if I'm on 0:14:08.760 --> 0:14:12.160 a plane and there's Denzel Washington or a heart surgeon 0:14:12.200 --> 0:14:13.840 and I have a heart attack. I don't care about 0:14:13.840 --> 0:14:16.199 Denzel like I want the niche. I want the person 0:14:16.200 --> 0:14:19.360 who spent a million hours in the in the operating room. 0:14:19.400 --> 0:14:22.560 Is that your Is that I messed that up? Okay, 0:14:23.000 --> 0:14:27.720 I'd be listening. So if you can, if you can 0:14:27.840 --> 0:14:30.400 lean on that experience, it's really about like well, like 0:14:30.480 --> 0:14:33.080 I said to Tammy, like marketing yourself. If you say, okay, 0:14:33.080 --> 0:14:35.320 I've worked in I'm just going to make it up. 0:14:35.400 --> 0:14:38.040 If I've worked in the food and beverage industry for 0:14:38.040 --> 0:14:41.880 the last twenty years, Okay, what food and beverage companies 0:14:42.040 --> 0:14:45.560 have content needs? You know, who have blogs, who have 0:14:46.560 --> 0:14:49.480 articles or trade publications, and how can you start pitching 0:14:49.520 --> 0:14:53.440 yourself to those publications based on your experience, plus you 0:14:53.440 --> 0:14:55.320 have a degree as a professional writer. You see, it's 0:14:55.320 --> 0:14:58.040 like trying to find what makes you special and unique 0:14:58.120 --> 0:15:00.280 and then pursuing what you want to do through that, 0:15:00.760 --> 0:15:04.760 through that narrow lens, which I know can sound challenging 0:15:04.800 --> 0:15:06.400 when like you're just like I just want a job, 0:15:06.440 --> 0:15:08.800 Like I'll write about lawn care if someone will have me. 0:15:09.480 --> 0:15:12.480 That's fine. But I do encourage you, especially as a writer, 0:15:12.600 --> 0:15:17.480 to find your niche and then become indisposable to your clients, 0:15:18.040 --> 0:15:20.120 you know, if you're willing to do that kind of 0:15:20.160 --> 0:15:23.920 like esoteric professional writing. That's not sexy, but that does 0:15:24.000 --> 0:15:26.160 make companies a lot of money and helps them sell 0:15:26.200 --> 0:15:29.200 their services like I did for so many years. Like 0:15:29.320 --> 0:15:31.680 it's hard to find writers who specialize in some of 0:15:31.720 --> 0:15:34.880 these like really niche topics and girl and we paid 0:15:34.880 --> 0:15:37.600 well for people who'd write about faha loans and they 0:15:37.640 --> 0:15:40.000 would they would get into the nitty gritty weeds of 0:15:40.080 --> 0:15:43.920 like Veterans Association, you know, fine print to find out 0:15:43.960 --> 0:15:47.360 what are the rates for VA loans and reverse mortgages 0:15:47.440 --> 0:15:51.320 and like all this stuff. Niche down, niche down, niche down. 0:15:51.960 --> 0:15:55.880 That's my main, my main tip for you and beautiful 0:15:56.000 --> 0:15:58.080 like and I agree, like, there's so many of y'all 0:15:58.120 --> 0:16:00.440 who have goals in your fifties and mean dead honestly, 0:16:00.480 --> 0:16:04.760 like people like Viola Davis. It's no excuse to not 0:16:04.800 --> 0:16:07.160 be fabulous. I guess in your fifties and sixties. 0:16:06.800 --> 0:16:10.080 Anything you would add to kind of copywriting needs, well, 0:16:10.360 --> 0:16:12.040 I'll give you an example. So Logan on my team 0:16:12.120 --> 0:16:15.520 is my copywriter. But when Logan first came, she she 0:16:15.640 --> 0:16:17.880 worked in like customer support, and she did such a 0:16:17.880 --> 0:16:22.240 good job. Then she got a promotion to like like 0:16:22.520 --> 0:16:24.840 kind of managing customer support. And then I just said, 0:16:25.120 --> 0:16:26.680 because when someone does a really good job with me, 0:16:26.720 --> 0:16:27.960 I like to know, what do you want to do? 0:16:28.080 --> 0:16:29.920 And she was like, honestly, I love researching and I've 0:16:29.920 --> 0:16:32.120 always wanted to learn. And she didn't know how to copyright. 0:16:32.720 --> 0:16:35.760 So myself and Jambrell Jabrill's are also a very good copywriter. 0:16:35.840 --> 0:16:37.480 We took her under our wing and showed her what 0:16:37.560 --> 0:16:40.360 we knew, and then she took She didn't go to 0:16:40.360 --> 0:16:43.160 school for copywriting, but she took it to the next level. 0:16:43.200 --> 0:16:45.920 To your point, Mandy, she got really good at like 0:16:46.000 --> 0:16:50.880 copywriting as it relates to personal finance, and so Logan 0:16:51.040 --> 0:16:52.360 was really good at it. I think it's going to 0:16:52.360 --> 0:16:54.320 be important that if you are going to build that website, 0:16:54.320 --> 0:16:56.000 which I think is going to be helpful, so someone 0:16:56.000 --> 0:16:58.520 can click on it and say, here's examples of your writing, 0:16:59.000 --> 0:17:01.680 make sure it shows that you know how to mimic voice, 0:17:02.920 --> 0:17:05.320 you know, because that was really critical, Like when you 0:17:05.480 --> 0:17:08.320 there are things when you read like on my social media, 0:17:08.359 --> 0:17:10.560 you're like, I not. Tiffany said it, ninety nine percent 0:17:10.600 --> 0:17:13.080 of chance is Logan. There are So the first year 0:17:13.160 --> 0:17:15.440 took her a while to get used to, like speaking 0:17:15.480 --> 0:17:18.040 the way, writing the way I would write it there. 0:17:18.240 --> 0:17:20.680 And I remember there was a transition when she had 0:17:20.680 --> 0:17:22.639 posted something and I was like, did I write that? 0:17:22.920 --> 0:17:26.520 Because it sounded so much like me? You know, just 0:17:26.640 --> 0:17:29.040 consider that too as you're you know, to Mandy's point, yes, 0:17:29.440 --> 0:17:33.240 they really honed in on financial education, but also showed 0:17:33.240 --> 0:17:35.199 that like they could do it through the voice of like, 0:17:35.240 --> 0:17:38.760 you know, a male voice, a female voice. African American told, 0:17:38.800 --> 0:17:41.320 you know, like that would be really helpful to let 0:17:41.320 --> 0:17:43.880 me know that this is someone who can, who can 0:17:43.920 --> 0:17:45.840 who's not just going to write and it's just this 0:17:45.920 --> 0:17:51.159 generic thing. The real, real powerful copywriting speaks to the 0:17:51.280 --> 0:17:54.879 audience that's listening, and so it's not something that everyone 0:17:54.920 --> 0:17:57.360 can do. Like I know how to speak to my audience, 0:17:57.480 --> 0:18:00.399 but for logan to then be me and speak to 0:18:00.400 --> 0:18:02.840 my audience the way I would because I've cultivated my 0:18:02.880 --> 0:18:05.320 audience to listen to the way I speak and speak 0:18:05.359 --> 0:18:07.720 the written word, that's not easy. So you know, that's 0:18:07.760 --> 0:18:09.800 just a little piece of advice. Is then to show 0:18:09.840 --> 0:18:11.919 like you know and practice your skill set. If it 0:18:12.000 --> 0:18:14.680 was me, because I love, love, love practicing on other 0:18:14.680 --> 0:18:18.439 people's businesses, I would be copywriting for other people's businesses 0:18:18.440 --> 0:18:20.359 who have not hired me, not even to submit it. 0:18:20.760 --> 0:18:22.919 I'd be like, you know what, like this is what 0:18:22.960 --> 0:18:25.359 I do in general. When I see someone's ad or whatever, 0:18:25.480 --> 0:18:26.800 I redo it, like I. 0:18:27.240 --> 0:18:28.720 Just did the same thing I saw. I got a 0:18:28.760 --> 0:18:30.359 really good email and I was like, wait a minute, 0:18:30.440 --> 0:18:31.240 let me study this. 0:18:31.359 --> 0:18:34.560 Yes, structure this yes, or like literally, if I see 0:18:34.560 --> 0:18:37.320 a billboard, I'll say, hmm, you know, the quality action 0:18:37.480 --> 0:18:39.560 is not clear, the website's too small. If it was me. 0:18:39.920 --> 0:18:42.200 So if it was me, I would be copywriting like 0:18:42.240 --> 0:18:44.520 if you see you know, someone's like let's just say 0:18:44.560 --> 0:18:47.160 for example mine for like I don't know the Patreon 0:18:47.440 --> 0:18:49.359 min I don't think we have to ads for that, 0:18:49.359 --> 0:18:51.840 maybe Literature Academy, And you might be like, you know what, 0:18:51.880 --> 0:18:53.320 if I was going to rewrite this, this is how 0:18:53.359 --> 0:18:55.000 I would do it, So you might want to do 0:18:55.119 --> 0:18:57.320 that too, is to rewrite people's ads so you can 0:18:57.359 --> 0:19:01.560 get the practice of what it looks like to successfully write. 0:19:01.720 --> 0:19:04.919 But yeah, especially with new entrepreneurs, all these entrepreneurs that 0:19:04.960 --> 0:19:07.080 are most of them don't know how to write. They 0:19:07.119 --> 0:19:09.560 don't understand that copywriting as a critical component to grow 0:19:09.600 --> 0:19:10.280 in their business. 0:19:10.400 --> 0:19:12.960 So not to interrupt or to interrupt. There's like a 0:19:13.040 --> 0:19:16.439 hard a Harvard or some fancy college research study that 0:19:16.520 --> 0:19:19.720 just came out saying the number one skill of successful 0:19:19.720 --> 0:19:23.560 business leaders is writing. Yes, like that's what separates success. 0:19:23.560 --> 0:19:27.000 And I'm like, wow, writing is truly like I couldn't 0:19:27.040 --> 0:19:29.919 do anything that I do all the emails, the communications, 0:19:30.520 --> 0:19:34.600 sharing a clear and concise message like you've got the skills, 0:19:34.600 --> 0:19:36.800 Like Tiffany said that, Yeah, I just wanted to say that. 0:19:37.160 --> 0:19:39.280 Yeah that, So many people are like wait. 0:19:39.600 --> 0:19:41.600 Or if you let's just say what would impress me, Mandy? 0:19:41.680 --> 0:19:45.240 Imagine if that you get an email and say, hey, 0:19:45.280 --> 0:19:47.119 I'm a copywriter above a body love to write for you, 0:19:47.480 --> 0:19:50.720 I actually rewrote the email that you just sent, or 0:19:50.800 --> 0:19:53.160 I wrote an AD the way I thought. I would 0:19:53.200 --> 0:19:54.560