1 00:00:00,280 --> 00:00:03,760 Speaker 1: This is the business of sports. Should Major League Baseball 2 00:00:04,000 --> 00:00:06,840 Speaker 1: shorten up the season? How do we present football to 3 00:00:06,920 --> 00:00:08,920 Speaker 1: the audience of the future. I don't think that most 4 00:00:08,920 --> 00:00:11,640 Speaker 1: players understand the power that they have. Michael vaugh The 5 00:00:11,720 --> 00:00:15,520 Speaker 1: future of IndyCar racing is looking bright. Scott Sashnik, very 6 00:00:15,560 --> 00:00:18,959 Speaker 1: basic math here, more bidders means more money. Evan Nobody Williams. 7 00:00:18,960 --> 00:00:22,079 Speaker 1: The team value has essentially quadruples. And the leaders in 8 00:00:22,120 --> 00:00:25,480 Speaker 1: the sports industry time to bring in our guest, hal Steinbrunner, 9 00:00:25,600 --> 00:00:29,320 Speaker 1: National Hockey League Commissioner Gary Betman, Atlanta Braves president Derek Schiller, 10 00:00:29,400 --> 00:00:34,560 Speaker 1: Patriots President Jonathan Kraft. Bloomberg Business of Sports from Bloomberg Radio. Hello, 11 00:00:34,600 --> 00:00:37,680 Speaker 1: I'm Michael blarn I'm Evan Novie Williams, and I'm Scott Sashnik. 12 00:00:37,840 --> 00:00:40,639 Speaker 1: Every week at this time, plus Mondays and Wednesdays, we 13 00:00:40,680 --> 00:00:42,800 Speaker 1: explore the big money issues in the world of sports. 14 00:00:42,840 --> 00:00:45,280 Speaker 1: Coming up on the program, we speak with Ben Stirner, 15 00:00:45,400 --> 00:00:49,760 Speaker 1: founder and CEO of Leverage Agency about the rivalry on 16 00:00:50,000 --> 00:00:54,560 Speaker 1: ice Harvard Yale hockey game at the world's most famous arena, 17 00:00:54,960 --> 00:00:59,160 Speaker 1: MSG and the ceremonial first dropping thing going on that 18 00:00:59,240 --> 00:01:01,640 Speaker 1: you keep folks, You gotta stay for that. You gotta 19 00:01:01,800 --> 00:01:04,399 Speaker 1: you gotta stay for this, folks, because it was a moment. 20 00:01:04,720 --> 00:01:07,160 Speaker 1: Stay for that and the whipping poop I was, I 21 00:01:07,200 --> 00:01:09,640 Speaker 1: was frightened about a moment I thought was gonna happen 22 00:01:09,680 --> 00:01:12,920 Speaker 1: on the ice. But first, let's talk about the top 23 00:01:13,080 --> 00:01:15,920 Speaker 1: stories of the week. Let's talk about some NFL ratings. 24 00:01:15,920 --> 00:01:18,240 Speaker 1: They are on the rise for the second straight year, 25 00:01:18,560 --> 00:01:22,039 Speaker 1: with an exciting wild Card in the books. What can 26 00:01:22,120 --> 00:01:26,840 Speaker 1: we expect from the end? Were we all concerned about 27 00:01:26,880 --> 00:01:29,280 Speaker 1: the NFL ratings? Not too long? What was one of them? 28 00:01:30,520 --> 00:01:33,880 Speaker 1: Don't know what happened? Yeah, I mean, ratings have been 29 00:01:33,880 --> 00:01:35,720 Speaker 1: great all year for the NFL. Right, it's been a 30 00:01:35,760 --> 00:01:37,800 Speaker 1: kind of a resurgent look. And as you said, Michael, 31 00:01:38,000 --> 00:01:40,320 Speaker 1: last week's games, the first round of playoffs did pretty 32 00:01:40,319 --> 00:01:42,959 Speaker 1: bonkers numbers, right up seven from last year. I think 33 00:01:42,959 --> 00:01:45,560 Speaker 1: they were the highest rated in four years, which given 34 00:01:45,720 --> 00:01:48,800 Speaker 1: how much people are turning away from TV, that's a 35 00:01:48,800 --> 00:01:51,960 Speaker 1: pretty darn good number. Um. And you know, matchups look 36 00:01:52,000 --> 00:01:54,160 Speaker 1: pretty decent for this weekend as well. You know what, 37 00:01:54,280 --> 00:01:57,840 Speaker 1: I'm willing to bet the number one watched moment in 38 00:01:57,920 --> 00:02:00,400 Speaker 1: all the wild card games, and it had in the 39 00:02:00,400 --> 00:02:05,080 Speaker 1: Buffalo game when my man gives up in the end 40 00:02:05,200 --> 00:02:08,840 Speaker 1: zone and he tosses the ball to the referee, and 41 00:02:08,960 --> 00:02:11,040 Speaker 1: all of a sudden was it was the Buffalo game. 42 00:02:13,040 --> 00:02:17,359 Speaker 1: And anyway, what happens is that we contribute to it's 43 00:02:17,360 --> 00:02:20,520 Speaker 1: a touch back and he's and he's you know, giving 44 00:02:20,600 --> 00:02:22,760 Speaker 1: up the ball to the ref, and the ref is like, 45 00:02:22,760 --> 00:02:24,720 Speaker 1: oh no, no, no, no, this is a live ball, 46 00:02:25,240 --> 00:02:29,280 Speaker 1: and all of a sudden, Buffalo swoops in and the 47 00:02:29,320 --> 00:02:33,320 Speaker 1: ref at first called into touchdown and then common sense 48 00:02:33,360 --> 00:02:37,040 Speaker 1: prevailed and then the other ref said, no, no, no, no, no, no, 49 00:02:37,680 --> 00:02:42,880 Speaker 1: that's gotta see this. If you haven't seen it, you 50 00:02:42,960 --> 00:02:46,480 Speaker 1: gotta see this clip. Did I say, let esk no no, no, no, 51 00:02:46,600 --> 00:02:49,800 Speaker 1: no the guy no, no, this is the This is 52 00:02:49,840 --> 00:02:54,720 Speaker 1: more like replacement ref esque because the guy gave himself 53 00:02:54,800 --> 00:02:57,280 Speaker 1: up and he tossed the ball to the ref. And 54 00:02:57,520 --> 00:03:00,120 Speaker 1: we've had this many times happened in the NFL the 55 00:03:00,160 --> 00:03:02,760 Speaker 1: regular season. But the RAF is saying, it's like, oh no, 56 00:03:02,960 --> 00:03:07,040 Speaker 1: that's got well, yeah, that's what they're saying. But he 57 00:03:07,160 --> 00:03:10,519 Speaker 1: did the act of giving himself up. And back back 58 00:03:10,560 --> 00:03:13,720 Speaker 1: to the ratings part, because I'm sure people watch that. Yeah, 59 00:03:13,720 --> 00:03:17,680 Speaker 1: we're in the new year obviously wet. Yeah, so uh, 60 00:03:17,800 --> 00:03:21,040 Speaker 1: Seattle Green Bay is the Sunday night primetime that's going 61 00:03:21,120 --> 00:03:25,720 Speaker 1: to be a good one. I'll Aaron Rodgers. Um, the 62 00:03:25,760 --> 00:03:28,000 Speaker 1: one thing we are kind of testing, I think this 63 00:03:28,040 --> 00:03:30,800 Speaker 1: week is kind of this new crop of NFL stars, right, 64 00:03:30,800 --> 00:03:33,800 Speaker 1: Tom Brady out, Drew Brees out. We still have, as 65 00:03:33,800 --> 00:03:37,360 Speaker 1: I said, Russell Wilson and Aaron Rodgers, but Bona, people 66 00:03:37,360 --> 00:03:42,560 Speaker 1: want to see my home Jackson in some ways, Jimmy Garoppolo, 67 00:03:42,600 --> 00:03:44,600 Speaker 1: I think you can kind of put on San Francisco. 68 00:03:44,760 --> 00:03:47,800 Speaker 1: Minnesota game is going to be a great game Saturday, 69 00:03:48,000 --> 00:03:50,400 Speaker 1: early Saturday game, right, which is theoretically I think the 70 00:03:50,400 --> 00:03:54,000 Speaker 1: worst the worst slot from a TV standpoint, So you know, 71 00:03:54,000 --> 00:03:56,280 Speaker 1: we'll see how this shakes up. Friend Parkins is not playing, right, 72 00:03:57,320 --> 00:04:03,080 Speaker 1: Randy Moss not playing now, and Alan Page not playing. 73 00:04:04,360 --> 00:04:11,520 Speaker 1: Cannot name two Minnesota Vikings, ohas one? No idea that well, 74 00:04:11,520 --> 00:04:12,839 Speaker 1: you're telling me that's the one. I have no idea 75 00:04:12,880 --> 00:04:16,160 Speaker 1: who that is? Cook, No idea who's the quarterback for 76 00:04:16,160 --> 00:04:19,240 Speaker 1: the Minnesota cousin. Oh yeah, last year he did something 77 00:04:19,240 --> 00:04:21,120 Speaker 1: good with them? Okay, yeah, no, I would not have 78 00:04:21,240 --> 00:04:25,680 Speaker 1: been that yet. Nope, No, idea. Anyway, let's move right along. 79 00:04:26,440 --> 00:04:29,599 Speaker 1: Let's talk about the Super Bowl ads. As we know, 80 00:04:29,760 --> 00:04:34,159 Speaker 1: they are all sold out, Yes they did, and it's 81 00:04:34,200 --> 00:04:37,640 Speaker 1: it's not cheap. What is it five point something million dollars. 82 00:04:38,480 --> 00:04:40,599 Speaker 1: There's a bulk discount, you know, if you want to 83 00:04:40,600 --> 00:04:42,960 Speaker 1: buy a bulk number of EDGs, you can probably get 84 00:04:42,960 --> 00:04:45,400 Speaker 1: it under five mill per thirty seconds if you know. 85 00:04:45,480 --> 00:04:49,440 Speaker 1: Like however, and we do know a couple of folks 86 00:04:49,960 --> 00:04:53,800 Speaker 1: who are buying more than one thirty second slot. And 87 00:04:54,279 --> 00:04:56,920 Speaker 1: one has his name on the napkins here, Mike Bloombery. 88 00:04:57,240 --> 00:04:59,400 Speaker 1: The other the President of the United States, Donald Trump. 89 00:05:00,000 --> 00:05:03,080 Speaker 1: Suestion I have for you, Evan, and they're both looks 90 00:05:03,120 --> 00:05:06,200 Speaker 1: like buying sixty second adds the question I have for 91 00:05:06,240 --> 00:05:14,440 Speaker 1: you in future contracts, would you prefer to be the 92 00:05:14,480 --> 00:05:18,480 Speaker 1: network that has the Super Bowl in an election year? 93 00:05:19,040 --> 00:05:23,479 Speaker 1: Is there more value now when you're ton Fox this year, 94 00:05:23,560 --> 00:05:27,000 Speaker 1: that's just by happenstance. They wrote it. But when I'm negotiating, 95 00:05:27,040 --> 00:05:29,520 Speaker 1: they say no, no no, no, no. I wanted in the 96 00:05:29,600 --> 00:05:33,880 Speaker 1: election year because is this the new thing that you 97 00:05:33,920 --> 00:05:37,240 Speaker 1: can sell because we haven't seen this before. My gut 98 00:05:37,279 --> 00:05:41,680 Speaker 1: says no, right, I mean Fox sold outa Fox sold 99 00:05:41,720 --> 00:05:44,160 Speaker 1: out these ads. I think whether or not Mike Bloomberg 100 00:05:44,160 --> 00:05:45,880 Speaker 1: and Donald Trump are buying ads, I think they still 101 00:05:45,880 --> 00:05:48,239 Speaker 1: sell out, right, I don't think that there's so much demand. 102 00:05:48,720 --> 00:05:51,200 Speaker 1: They're also, I mean, it's kind of rare to have 103 00:05:51,320 --> 00:05:53,719 Speaker 1: billionaires running for president, right, I mean, this is I 104 00:05:53,720 --> 00:05:57,520 Speaker 1: think the reason why you know, we got to before 105 00:05:57,920 --> 00:06:00,560 Speaker 1: we had campaigns buying political national adds on the Super 106 00:06:00,560 --> 00:06:04,360 Speaker 1: Bowl is that they're incredibly expensive and not but they 107 00:06:04,360 --> 00:06:08,880 Speaker 1: do these these do have So I think the second 108 00:06:08,880 --> 00:06:10,960 Speaker 1: part of my point is that I'm not convinced that 109 00:06:11,040 --> 00:06:13,120 Speaker 1: in the future campaigns are going to have all this 110 00:06:13,200 --> 00:06:17,000 Speaker 1: money to dedicate ten million dollars to a sixty second spot. 111 00:06:17,080 --> 00:06:18,960 Speaker 1: But but as you said, you know, first time I 112 00:06:19,000 --> 00:06:23,400 Speaker 1: think ever that national political national presidential political ads are 113 00:06:23,400 --> 00:06:25,520 Speaker 1: going to be airing at the super Bowl. And the timing, 114 00:06:25,560 --> 00:06:27,040 Speaker 1: I mean makes sense, right that the super Bowl is 115 00:06:27,080 --> 00:06:30,120 Speaker 1: a day before the Iowa Caucus and then that Tuesday, 116 00:06:30,160 --> 00:06:32,359 Speaker 1: so the day after the Iowa Caucus, Trump State of 117 00:06:32,360 --> 00:06:33,840 Speaker 1: the Union is supposed to happen, right, So it's a 118 00:06:33,880 --> 00:06:36,800 Speaker 1: it's a pretty it's a pretty hot political time as well. 119 00:06:36,920 --> 00:06:38,960 Speaker 1: I'm very interested. I want to know what's the behind 120 00:06:39,000 --> 00:06:43,160 Speaker 1: the scene negotiation because what's the ideal time? And I 121 00:06:43,200 --> 00:06:46,080 Speaker 1: don't know the answer to this, but what is the 122 00:06:46,160 --> 00:06:49,920 Speaker 1: ideal moment most people watching? Whatever it is, I don't 123 00:06:49,920 --> 00:06:53,359 Speaker 1: want to follow like a rental car kangaroo ad, like 124 00:06:53,640 --> 00:06:57,240 Speaker 1: what's coming on before me? What's coming after me? Do 125 00:06:57,279 --> 00:06:59,479 Speaker 1: I want to come right like right back to the action? 126 00:06:59,560 --> 00:07:02,240 Speaker 1: Because I want people talking about my ad? You know, 127 00:07:02,600 --> 00:07:06,520 Speaker 1: what is the exact moment you want that message being 128 00:07:06,520 --> 00:07:09,320 Speaker 1: delivered to probably be the first one out of the 129 00:07:09,480 --> 00:07:11,600 Speaker 1: out of the break, you know, when you come back, 130 00:07:12,400 --> 00:07:15,480 Speaker 1: before you come back, because that way, like you said, 131 00:07:15,720 --> 00:07:18,840 Speaker 1: it is like now they're talking about you know, I 132 00:07:18,880 --> 00:07:21,080 Speaker 1: don't know the answer, but it's an interesting discussion. Do 133 00:07:21,120 --> 00:07:23,080 Speaker 1: I want another ad behind wait like where everyone's like, well, well, 134 00:07:23,120 --> 00:07:25,200 Speaker 1: well I want to see this one? Or do you 135 00:07:25,240 --> 00:07:28,080 Speaker 1: want game action? Or I don't know the answer, but 136 00:07:28,120 --> 00:07:31,080 Speaker 1: I'm just curious. There's somebody's out there going this is 137 00:07:31,240 --> 00:07:34,520 Speaker 1: stuff from a psychological perspective, this is the precise moment 138 00:07:34,560 --> 00:07:36,559 Speaker 1: we want. I would also think that, you know, because 139 00:07:36,560 --> 00:07:38,840 Speaker 1: we see this a lot every every year, A lot 140 00:07:38,920 --> 00:07:42,080 Speaker 1: of Super Bowl as take on their second life online 141 00:07:42,160 --> 00:07:45,280 Speaker 1: right either via social media, a lot of them. You 142 00:07:45,320 --> 00:07:47,080 Speaker 1: can come out earlier, right, So I don't think there's 143 00:07:47,120 --> 00:07:49,040 Speaker 1: as much And maybe I'm wrong about this, but I 144 00:07:49,080 --> 00:07:51,560 Speaker 1: don't think there's as much kind of joking about do 145 00:07:51,640 --> 00:07:54,160 Speaker 1: I want second quarter when viewership is typically the highest? 146 00:07:54,200 --> 00:07:55,720 Speaker 1: Do I want fourth quarter? Just in case it's a 147 00:07:55,720 --> 00:07:58,720 Speaker 1: great game and and suddenly everything is spiking, um, just 148 00:07:58,760 --> 00:08:02,000 Speaker 1: because I think, Yeah, they live on before and after 149 00:08:02,040 --> 00:08:04,760 Speaker 1: the game in social media. How about the first commercial 150 00:08:04,760 --> 00:08:08,600 Speaker 1: going into overtime? Great? Right, Yeah, that's when the Bloomberg 151 00:08:08,600 --> 00:08:11,880 Speaker 1: business of sports is gonna. I forgot. I forgot. We 152 00:08:12,000 --> 00:08:15,600 Speaker 1: picked that one upright, So of course I should mention. 153 00:08:15,720 --> 00:08:18,760 Speaker 1: Michael Bloomberg is the founder and majority owner of Bloomberg LP, 154 00:08:19,080 --> 00:08:23,720 Speaker 1: the parents of Bloomberg Radio. Let's talk about baseball. Where 155 00:08:23,760 --> 00:08:27,760 Speaker 1: the MLB says, will investigate out shut this up before 156 00:08:27,760 --> 00:08:31,440 Speaker 1: the MLB. It sounds foreign to me. It's the MLB. 157 00:08:31,560 --> 00:08:36,600 Speaker 1: What why? No, the question isn't about the in fairness, 158 00:08:36,600 --> 00:08:38,080 Speaker 1: he's reading this, but he does. He does it all 159 00:08:38,120 --> 00:08:41,560 Speaker 1: the time anyway, Like you would say the NBA, the NFL. 160 00:08:41,840 --> 00:08:47,600 Speaker 1: But I think I think MLB stands on its own baseball. Well, 161 00:08:47,840 --> 00:08:50,400 Speaker 1: that's true, West Year you would say you wouldn't say 162 00:08:50,440 --> 00:08:53,720 Speaker 1: the Major League Baseball, but that's what you're saying MLB. True, 163 00:08:53,840 --> 00:08:56,440 Speaker 1: But that's in the script, which shouldn't be. All right, 164 00:08:56,600 --> 00:09:01,439 Speaker 1: this is the content our listeners coming for any punctuation matter. 165 00:09:01,640 --> 00:09:08,720 Speaker 1: I'm curious. On the Facebook, Uh, they will investigate allegations 166 00:09:08,840 --> 00:09:15,160 Speaker 1: that the Red Sox illegally used video replay the Steel 167 00:09:15,240 --> 00:09:21,120 Speaker 1: signs during the eighteen World Series championship season. How what 168 00:09:21,160 --> 00:09:22,800 Speaker 1: do you want we're gonna go back to. I think 169 00:09:22,800 --> 00:09:25,000 Speaker 1: people like this because you just made my point making 170 00:09:25,360 --> 00:09:29,600 Speaker 1: your statement. Who's the dude who founded Napster Sean? Okay, 171 00:09:29,600 --> 00:09:31,960 Speaker 1: that guy Parker, you know, yeah whatever, you know, he 172 00:09:32,000 --> 00:09:35,400 Speaker 1: was the one who told Zuckerberg because Facebook originally was 173 00:09:35,520 --> 00:09:38,000 Speaker 1: the Facebook, and he told that was the guy who 174 00:09:38,080 --> 00:09:41,720 Speaker 1: told Zuckerberg drop the So I mean it does matter, 175 00:09:42,320 --> 00:09:45,200 Speaker 1: Like I don't know what Facebook B is popular today 176 00:09:45,240 --> 00:09:48,280 Speaker 1: if it was the Facebook, there's a really I like Facebook. 177 00:09:49,559 --> 00:09:51,480 Speaker 1: I mean, think of how many movies start with the 178 00:09:52,320 --> 00:10:01,200 Speaker 1: Shining you know that what thing? All the movies that 179 00:10:01,280 --> 00:10:05,520 Speaker 1: start with I don't know. All right now I want 180 00:10:05,559 --> 00:10:11,720 Speaker 1: to talk about the Red Side. Yeah, so using video 181 00:10:12,280 --> 00:10:14,240 Speaker 1: in kind of the same man a little bit different, 182 00:10:14,240 --> 00:10:16,520 Speaker 1: but but essentially the same thing that the Houston Nash 183 00:10:16,520 --> 00:10:18,800 Speaker 1: shows were accused of. Kind of ironic that both these 184 00:10:18,800 --> 00:10:24,760 Speaker 1: teams won the world, Um, but I mean this kind 185 00:10:24,760 --> 00:10:26,840 Speaker 1: of broadens I think the problem and we talked about 186 00:10:26,840 --> 00:10:29,080 Speaker 1: this on the show before, the problem that that Major 187 00:10:29,120 --> 00:10:31,320 Speaker 1: League Baseball has right now is that you know, there's 188 00:10:31,360 --> 00:10:33,280 Speaker 1: there's sign stealing that is illegal, right, which is the 189 00:10:33,320 --> 00:10:36,559 Speaker 1: kind that doesn't use replay and technology. They're sign stealing 190 00:10:36,600 --> 00:10:39,000 Speaker 1: that Baseball wants to draw line and say it is illegal. 191 00:10:39,400 --> 00:10:41,760 Speaker 1: But as technology gets better and better, those things just 192 00:10:41,840 --> 00:10:43,400 Speaker 1: kind of start to meld. I think baseball is in 193 00:10:43,400 --> 00:10:45,920 Speaker 1: a in a tough position here where in my in 194 00:10:45,960 --> 00:10:48,320 Speaker 1: my opinion that you outlaw or you don't. You want 195 00:10:48,360 --> 00:10:51,000 Speaker 1: everything you want a free free give every I think 196 00:10:51,040 --> 00:10:53,560 Speaker 1: you say fair game. And because we have ways of 197 00:10:53,600 --> 00:10:56,920 Speaker 1: making these signs unviewable, right Like you can you can 198 00:10:56,960 --> 00:10:59,440 Speaker 1: put a microphone in the catcher's mask and put a 199 00:10:59,520 --> 00:11:01,840 Speaker 1: chip in the in the picture's ear right. Football has 200 00:11:01,840 --> 00:11:04,280 Speaker 1: been doing that for years. I don't know if I 201 00:11:04,280 --> 00:11:06,160 Speaker 1: want that either. You can also put it up to 202 00:11:06,200 --> 00:11:09,679 Speaker 1: the catcher to change your signs enough so that stealing 203 00:11:09,720 --> 00:11:12,679 Speaker 1: doesn't know. There's ways that you can obfiscate this right, 204 00:11:12,679 --> 00:11:14,640 Speaker 1: and Baseball has chosen not to do that, and I 205 00:11:14,640 --> 00:11:16,480 Speaker 1: think that's one of the reasons why they're in this 206 00:11:16,520 --> 00:11:18,839 Speaker 1: position now where and I think it's more. I think 207 00:11:18,840 --> 00:11:20,719 Speaker 1: we would all agree it's probably more than just these 208 00:11:20,720 --> 00:11:25,920 Speaker 1: two teams are using this technology. It might even they 209 00:11:26,000 --> 00:11:28,880 Speaker 1: might even be every team are usually are bending the 210 00:11:29,000 --> 00:11:31,960 Speaker 1: rules because the rules are so are so great. We'll 211 00:11:32,080 --> 00:11:35,560 Speaker 1: keep in mind because all this. First of all, the 212 00:11:35,640 --> 00:11:39,360 Speaker 1: signs that are given in baseball, way before they were 213 00:11:39,400 --> 00:11:44,400 Speaker 1: television cameras, only the picture and the catcher could relay 214 00:11:44,600 --> 00:11:48,680 Speaker 1: what they were doing. Then here comes television, and then 215 00:11:48,720 --> 00:11:51,640 Speaker 1: we got h D And now it's become a problem 216 00:11:51,679 --> 00:11:54,240 Speaker 1: obviously because you know, you have all the high tech stuff. 217 00:11:54,520 --> 00:11:57,520 Speaker 1: So but how funny is are we talking about all 218 00:11:57,559 --> 00:12:00,240 Speaker 1: the high tech stuff? And you know what catcher is. 219 00:12:00,400 --> 00:12:02,080 Speaker 1: You know a lot of catchers do so that helped 220 00:12:02,080 --> 00:12:05,920 Speaker 1: the pictures. See now polish tape on their knuckles, all 221 00:12:05,960 --> 00:12:09,720 Speaker 1: the high tech stuff we're killing with the polish and tape. Yeah, 222 00:12:10,640 --> 00:12:12,440 Speaker 1: but you know what, this guy on second base, you 223 00:12:12,480 --> 00:12:15,800 Speaker 1: have to alter your your sides exactly. Yeah, there's wad 224 00:12:15,880 --> 00:12:18,719 Speaker 1: adjustments for some parts of this. I mean certainly, I 225 00:12:18,720 --> 00:12:21,280 Speaker 1: would have. I would imagine guys on second base are 226 00:12:21,360 --> 00:12:26,280 Speaker 1: much savvier about signs now than they were, which is 227 00:12:26,280 --> 00:12:27,679 Speaker 1: what the Red Sox were doing, right, they had they 228 00:12:27,679 --> 00:12:29,800 Speaker 1: had runners on base who were like using you know, 229 00:12:30,040 --> 00:12:32,480 Speaker 1: subtle movements to tip off batters. It's like the little 230 00:12:32,480 --> 00:12:34,960 Speaker 1: things at baseball that that I think separated from some 231 00:12:34,960 --> 00:12:36,400 Speaker 1: of the other sports. But how great is it? You know, 232 00:12:36,480 --> 00:12:38,400 Speaker 1: like when there's a guy on first who's going to cover, 233 00:12:38,880 --> 00:12:41,400 Speaker 1: you know, the second basement of the short stop covers 234 00:12:41,480 --> 00:12:44,480 Speaker 1: his mouth with the glove and like open mouth means 235 00:12:44,600 --> 00:12:50,560 Speaker 1: you close mountains. I mean, it's ridiculous. And baseball still 236 00:12:50,640 --> 00:12:54,080 Speaker 1: uses that codes the third base coach on the shoulder 237 00:12:54,840 --> 00:12:58,640 Speaker 1: side pulling on the ear sure, which is great. And 238 00:12:58,679 --> 00:13:01,880 Speaker 1: I think that baseball can basic. Major League Baseball told 239 00:13:01,880 --> 00:13:05,680 Speaker 1: teams you're allowed to do, You're allowed to use technology, cameras, whatever, 240 00:13:05,720 --> 00:13:07,240 Speaker 1: whatever you want to do. You have to adjust the 241 00:13:07,240 --> 00:13:10,200 Speaker 1: way that you're delivering signs. I almost guarantee you that 242 00:13:10,280 --> 00:13:12,920 Speaker 1: teams could figure out a way for catcher and picture 243 00:13:13,000 --> 00:13:15,280 Speaker 1: to talk that would not be as interpretable as the 244 00:13:15,280 --> 00:13:17,080 Speaker 1: way they do it now. I'm sorry I started laughing 245 00:13:17,080 --> 00:13:18,920 Speaker 1: when you said below in the ears like, Okay, we're 246 00:13:18,960 --> 00:13:22,920 Speaker 1: running the Carol Burnett, I'm sorry, I popped in my head. 247 00:13:23,080 --> 00:13:31,480 Speaker 1: Help it. Harvey Corman and Tim Conway would do an 248 00:13:31,520 --> 00:13:34,520 Speaker 1: unbelievably good skin on this. They would, they would that 249 00:13:34,600 --> 00:13:36,800 Speaker 1: this would be a door fund baseball. That's what we missed, 250 00:13:37,480 --> 00:13:40,520 Speaker 1: door fund baseball. Now let's get to this week's interview 251 00:13:40,559 --> 00:13:44,199 Speaker 1: with Ben S. Turner, founder and CEO of Leverage Agency. Hey, 252 00:13:44,240 --> 00:13:46,200 Speaker 1: it's great to be on. I know it's a busy 253 00:13:46,280 --> 00:13:48,360 Speaker 1: week for you. Starting off right now. You're on the 254 00:13:48,360 --> 00:13:51,120 Speaker 1: phone from Las Vegas at the Confute Consumer Electronics Show. 255 00:13:51,240 --> 00:13:54,240 Speaker 1: What's the craziest thing you've seen out there? I've seen 256 00:13:54,280 --> 00:13:56,840 Speaker 1: a lot of crazy things, you know. I saw we're 257 00:13:56,880 --> 00:14:02,360 Speaker 1: just talking electronics, Ben, I saw Amazon new car that 258 00:14:02,400 --> 00:14:06,280 Speaker 1: they're launching, and it's wild and crazy, and um, you 259 00:14:06,320 --> 00:14:08,880 Speaker 1: know there's some wild and crazy stuff here in Consumer 260 00:14:08,880 --> 00:14:12,680 Speaker 1: Electronics Show. Um, it's all the most innovative stuff it's launching. 261 00:14:12,800 --> 00:14:15,080 Speaker 1: And it's cool to be out here. And I love 262 00:14:15,160 --> 00:14:17,880 Speaker 1: seeing new brands. I love seeing new innovations and it's 263 00:14:17,880 --> 00:14:19,640 Speaker 1: just great to be here in Las Vegas. So you're 264 00:14:19,680 --> 00:14:22,760 Speaker 1: flying home from Las Vegas back East coast. You've got 265 00:14:22,760 --> 00:14:25,400 Speaker 1: a big event this weekend. This weekend Saturday at Madison 266 00:14:25,400 --> 00:14:28,480 Speaker 1: Square Garden. You are organizing putting together the Rivalry on 267 00:14:28,560 --> 00:14:31,800 Speaker 1: ice college hockey game between Yale and Harvard. It's an 268 00:14:31,840 --> 00:14:33,680 Speaker 1: event you've done before. I think back in two thousand 269 00:14:33,720 --> 00:14:35,360 Speaker 1: fourteen was the first one. There was another one a 270 00:14:35,400 --> 00:14:37,480 Speaker 1: couple of years later. Why is this one coming back 271 00:14:37,520 --> 00:14:41,160 Speaker 1: this year? It's coming back because the rivalry is so big, 272 00:14:41,280 --> 00:14:44,360 Speaker 1: you know, Yale versus Harvard, Harvard Yale. Every time these 273 00:14:44,360 --> 00:14:47,480 Speaker 1: two schools get together, it's a it's a very historic 274 00:14:47,600 --> 00:14:50,400 Speaker 1: rivalry and a fierce rivalry on and off the field. 275 00:14:50,680 --> 00:14:53,920 Speaker 1: You know, very competitive schools UM and I think it's 276 00:14:54,000 --> 00:14:56,920 Speaker 1: very interesting to have in New York City because you know, 277 00:14:57,000 --> 00:14:58,880 Speaker 1: it's in the financial capital of the world. You know, 278 00:14:58,920 --> 00:15:01,720 Speaker 1: a lot of people in UM Harvard and Yale graduates 279 00:15:01,760 --> 00:15:04,760 Speaker 1: are finance people and some of the biggest in the world. 280 00:15:04,840 --> 00:15:07,640 Speaker 1: And we're having the president of Harvard and the president 281 00:15:07,640 --> 00:15:10,000 Speaker 1: of Yale dropped the puck. This is the first time 282 00:15:10,080 --> 00:15:13,320 Speaker 1: ever they've done that, and so that's exciting for us 283 00:15:13,360 --> 00:15:17,520 Speaker 1: to My son is a youth hockey player. He plays 284 00:15:17,560 --> 00:15:20,560 Speaker 1: for the mid Fairfield Junior Rangers. One of his coach. 285 00:15:20,840 --> 00:15:22,720 Speaker 1: One of his coaches on the on the Brick team 286 00:15:23,000 --> 00:15:25,120 Speaker 1: was Jeff Hamilton's I don't know if he's still Yales 287 00:15:25,160 --> 00:15:30,080 Speaker 1: all time. Yep. I was with Darryl Jones last night 288 00:15:30,120 --> 00:15:33,600 Speaker 1: at practice. He's excited to play in the game at Chelsea. Pierce. 289 00:15:34,320 --> 00:15:37,120 Speaker 1: Question for you. I love the idea of getting these 290 00:15:37,160 --> 00:15:40,080 Speaker 1: two together. But the first thing I would say, if 291 00:15:40,080 --> 00:15:41,880 Speaker 1: I'm going to take on and own an operated event 292 00:15:41,920 --> 00:15:44,720 Speaker 1: like this is how God's name am I gonna make money? 293 00:15:44,840 --> 00:15:47,480 Speaker 1: Can you walk me through from start to finish? How 294 00:15:47,520 --> 00:15:50,200 Speaker 1: do you make money on this thing? Right? You know 295 00:15:50,240 --> 00:15:52,440 Speaker 1: you have to go into an event. I wanted to 296 00:15:52,480 --> 00:15:54,760 Speaker 1: make money, so you know, to do an event, you 297 00:15:54,800 --> 00:15:59,200 Speaker 1: can bring in Michigan versus Cornell, right, and so or 298 00:15:59,280 --> 00:16:01,680 Speaker 1: any other team in hockey. But Harvard and Yale has 299 00:16:01,720 --> 00:16:03,760 Speaker 1: such a great demographic. I look for things that I 300 00:16:03,800 --> 00:16:07,080 Speaker 1: have a really incredible demographics, and demographics are off the 301 00:16:07,160 --> 00:16:11,080 Speaker 1: charts from you know, healthhold income, you know, affluent spaces. 302 00:16:11,200 --> 00:16:13,000 Speaker 1: So we look at that and say, hey, this is 303 00:16:13,000 --> 00:16:14,920 Speaker 1: a great rivalry. We're gonna get a lot of people there, 304 00:16:15,000 --> 00:16:17,360 Speaker 1: but we're also gonna get good sponsors. And we brought 305 00:16:17,400 --> 00:16:21,920 Speaker 1: in ubs as UM the official Wealth Management sponsor, so 306 00:16:21,960 --> 00:16:24,640 Speaker 1: that's pretty exciting. UM it's a new sponsor for US 307 00:16:24,640 --> 00:16:28,080 Speaker 1: this year. UM Turkish Airlines, which is flies to more 308 00:16:28,200 --> 00:16:31,200 Speaker 1: UM poor places than any other airline UM in the world. 309 00:16:31,800 --> 00:16:34,680 Speaker 1: They are coming back again for the fourth year as 310 00:16:34,720 --> 00:16:37,280 Speaker 1: a sponsor and UM, you know they love it because 311 00:16:37,320 --> 00:16:41,280 Speaker 1: they love the Business Traveler and the association is great too, 312 00:16:41,400 --> 00:16:44,240 Speaker 1: So sponsorship is very important. You know, we have to 313 00:16:44,320 --> 00:16:47,040 Speaker 1: rent the building, so it's not an easy task. So 314 00:16:47,080 --> 00:16:52,720 Speaker 1: we have self tickets and if we don't felt tickets, 315 00:16:52,800 --> 00:16:55,800 Speaker 1: we're gonna lose money. And this is you know, I've 316 00:16:55,800 --> 00:16:57,880 Speaker 1: done a lot of the other events too. We brought 317 00:16:57,920 --> 00:16:59,920 Speaker 1: cricket to America. I don't know if you remember that. 318 00:17:00,400 --> 00:17:03,640 Speaker 1: We rented out City Field, I rented out Dodger Stadium, 319 00:17:03,880 --> 00:17:06,159 Speaker 1: I rented out the Houston Astros Ballpark and in the 320 00:17:06,200 --> 00:17:08,680 Speaker 1: man Field. And you know, it's a lot of risk 321 00:17:08,800 --> 00:17:10,840 Speaker 1: and your stomach has to be, you know, ready to 322 00:17:10,880 --> 00:17:14,399 Speaker 1: take on that risk. But it's a calculated risk and 323 00:17:14,640 --> 00:17:17,600 Speaker 1: that makes you really hungry to promote. And so we're 324 00:17:17,640 --> 00:17:20,199 Speaker 1: going all out. We're passing out flyers. We have a 325 00:17:20,240 --> 00:17:24,159 Speaker 1: TV show preview show for the game. We are very 326 00:17:24,200 --> 00:17:25,560 Speaker 1: where do I see that? You have a you have 327 00:17:25,600 --> 00:17:27,840 Speaker 1: a preview show? Where do I see that? Yeah? So 328 00:17:27,920 --> 00:17:30,720 Speaker 1: the previous show was just on MSG. It's airing eight 329 00:17:30,760 --> 00:17:34,560 Speaker 1: times leading into the game. So I had Harry Chick 330 00:17:34,600 --> 00:17:38,439 Speaker 1: my Productions, who's at NBC Sports Ainker as well. He 331 00:17:38,680 --> 00:17:41,960 Speaker 1: hosted and produced the previous show. And so it's just 332 00:17:41,960 --> 00:17:44,240 Speaker 1: about the game. It's about the rivalry, it's about the 333 00:17:44,600 --> 00:17:47,880 Speaker 1: everything that happened on and off the field, and so um, 334 00:17:47,920 --> 00:17:50,720 Speaker 1: you know, we wanted to create excitement. So we're doing 335 00:17:50,800 --> 00:17:54,040 Speaker 1: everything possible to get people excited about it. And so 336 00:17:54,119 --> 00:17:56,679 Speaker 1: it's much more than a game. It's an event. We 337 00:17:56,760 --> 00:18:00,520 Speaker 1: have the Harvard Acapella band for forming the national ansens. 338 00:18:00,800 --> 00:18:03,600 Speaker 1: We're having an alumni game. Wait a minute, you tell wait, 339 00:18:03,600 --> 00:18:05,359 Speaker 1: wait a minute, Ben Ben, Ben, Ben Ben, this is 340 00:18:05,359 --> 00:18:08,800 Speaker 1: the first class event Harvard and Yale. You tell I 341 00:18:08,840 --> 00:18:12,400 Speaker 1: hear acapella? Eben, what do you think when you hear acapella? 342 00:18:12,400 --> 00:18:14,760 Speaker 1: Assume you're going with the Whiffin poops right where they're 343 00:18:14,760 --> 00:18:20,399 Speaker 1: not available? They cost too much fantastic? Who wait, you 344 00:18:20,480 --> 00:18:23,359 Speaker 1: really don't know the Whiffan poops. No, wasn't in the 345 00:18:23,440 --> 00:18:26,080 Speaker 1: show back in the early seventies. Oh, you're killing me 346 00:18:26,560 --> 00:18:28,720 Speaker 1: with hr puffy stuff. What what is this? I've never heard. 347 00:18:28,800 --> 00:18:33,040 Speaker 1: It's an acapella group. It's a pretty fab maybe the 348 00:18:33,040 --> 00:18:37,120 Speaker 1: most famous. I'm sorry, but I'm not I'm just saying, 349 00:18:37,880 --> 00:18:39,960 Speaker 1: but I have to ask something. Ben. It's like I'm 350 00:18:39,960 --> 00:18:41,840 Speaker 1: gonna make sure I heard it right. Did you say 351 00:18:41,880 --> 00:18:45,160 Speaker 1: the presidents of Yale and Harvard will drop the puck 352 00:18:45,560 --> 00:18:51,600 Speaker 1: on the game? Yes, as in we just met with too, 353 00:18:51,960 --> 00:18:53,919 Speaker 1: as in the game is going to start when they 354 00:18:54,000 --> 00:19:02,960 Speaker 1: dropped the puck ceremonial to make sure. In addition to 355 00:19:03,160 --> 00:19:05,760 Speaker 1: the President's wrapping the pox, we also have two very 356 00:19:05,760 --> 00:19:10,359 Speaker 1: famous occuplayers. Both have affiliations from both schools. Mike Richter 357 00:19:10,520 --> 00:19:13,720 Speaker 1: from Yale um as we're dropping the pocket, as well 358 00:19:13,760 --> 00:19:17,520 Speaker 1: as Dominic Moore um you know who for and was 359 00:19:17,520 --> 00:19:19,720 Speaker 1: a former ranger. Yes. By the way, Ben, if we 360 00:19:19,800 --> 00:19:22,840 Speaker 1: have a glass studio here, you probably do not know this, 361 00:19:23,200 --> 00:19:26,560 Speaker 1: but at any moment, Mike's brother Joe Richter, who works 362 00:19:26,560 --> 00:19:30,399 Speaker 1: at Bloomberg, could be going by, so we took the 363 00:19:30,480 --> 00:19:34,119 Speaker 1: rectors in the family. By the way, day with the 364 00:19:34,640 --> 00:19:37,720 Speaker 1: tomorrow great Well, We're chatting with Ben Stirner, CEO of 365 00:19:37,760 --> 00:19:41,320 Speaker 1: Leverage Agency, own an operating event putting on rivalry on 366 00:19:41,359 --> 00:19:44,159 Speaker 1: ice Madison Square Garden, Harvard Versale, Ben. The question I 367 00:19:44,240 --> 00:19:46,639 Speaker 1: have for you, and you just said before like you 368 00:19:46,680 --> 00:19:49,520 Speaker 1: had to rent out Madison Square Garden. This is not 369 00:19:49,760 --> 00:19:52,600 Speaker 1: exactly like you know, your kid's birthday party. I'm taking 370 00:19:52,600 --> 00:19:55,560 Speaker 1: the fund zone over. What what is it cost to 371 00:19:55,600 --> 00:20:00,280 Speaker 1: rent out Madison Square Garden? You're not taking over soccer alaye? Yeah, 372 00:20:00,320 --> 00:20:03,639 Speaker 1: there exactly, that's exactly You're not. You're not inviting the 373 00:20:03,680 --> 00:20:07,560 Speaker 1: kids to the birthday tumble Jungle, you know those ones? 374 00:20:07,600 --> 00:20:10,639 Speaker 1: All right, So this is you know, this is a 375 00:20:10,680 --> 00:20:13,920 Speaker 1: heavy six figure rental rental. Right, so this is the 376 00:20:13,960 --> 00:20:17,440 Speaker 1: world's most expensive ranking only you're in the world's most 377 00:20:17,440 --> 00:20:20,240 Speaker 1: famous arena, but you're in the world's most expensive rental. 378 00:20:20,640 --> 00:20:23,280 Speaker 1: But coming with that, you have the procedure of going 379 00:20:23,320 --> 00:20:25,640 Speaker 1: into the garden. Right, this is not like we're going 380 00:20:25,680 --> 00:20:28,480 Speaker 1: to you know, I want to nashal Coffeum, I don't 381 00:20:28,520 --> 00:20:30,320 Speaker 1: want to say anything too negative. But if you go 382 00:20:30,320 --> 00:20:33,120 Speaker 1: into Madison Square Garden and so we you know, take 383 00:20:33,160 --> 00:20:35,639 Speaker 1: a price is a little bit more premium. The experience 384 00:20:35,680 --> 00:20:39,399 Speaker 1: is amazing and the garden does an incredible job first 385 00:20:39,480 --> 00:20:43,760 Speaker 1: class at helping us with every aspect, from Larry Torres 386 00:20:43,800 --> 00:20:46,719 Speaker 1: on the PR side to sal And and Bill on 387 00:20:46,760 --> 00:20:49,720 Speaker 1: the operations side, and Joel Fisher ends it up. They 388 00:20:49,720 --> 00:20:52,639 Speaker 1: are incredible. They're an incredible team and they do a 389 00:20:52,680 --> 00:20:55,679 Speaker 1: first class operation. But it's not cheap, so you have 390 00:20:55,760 --> 00:20:59,560 Speaker 1: to consider that, right. You have insurance, you have marketing expenses, 391 00:20:59,640 --> 00:21:01,720 Speaker 1: you have your team working on it, you know, throughout 392 00:21:01,720 --> 00:21:05,840 Speaker 1: the year. So it's an expensive proposition, but it's also 393 00:21:06,119 --> 00:21:08,720 Speaker 1: you know something that could you know do well? I mean, 394 00:21:08,720 --> 00:21:11,160 Speaker 1: we're doing it. This is our fourth time doing rivalry 395 00:21:11,240 --> 00:21:13,120 Speaker 1: nice and we want to be doing it if we're 396 00:21:13,160 --> 00:21:15,679 Speaker 1: losing money. What did you learn kind of from the 397 00:21:15,760 --> 00:21:18,199 Speaker 1: from the earlier iterations of this that that you were like, 398 00:21:18,200 --> 00:21:20,280 Speaker 1: you know, we need to do this differently or better. 399 00:21:20,720 --> 00:21:26,120 Speaker 1: In the two version, don't book North Dakota versus Quinnipiac. Well, 400 00:21:26,160 --> 00:21:32,480 Speaker 1: you know what Quinnipiac. We did quinnip my son between Yes, yes, 401 00:21:32,600 --> 00:21:35,119 Speaker 1: those are probably going to the huge following, right. So 402 00:21:35,400 --> 00:21:39,080 Speaker 1: something I learned is that you know, schools, you know, 403 00:21:39,320 --> 00:21:41,439 Speaker 1: have a rabbit fan base. They want to come and 404 00:21:41,480 --> 00:21:43,720 Speaker 1: do something special, right, and if you have to create 405 00:21:43,800 --> 00:21:46,160 Speaker 1: something in a little bit more in a special environment. 406 00:21:46,240 --> 00:21:47,919 Speaker 1: You know, more than a game. It has to be 407 00:21:47,920 --> 00:21:51,520 Speaker 1: an event and and have you know, lots of different 408 00:21:52,160 --> 00:21:54,200 Speaker 1: things going on. And one of the things we're doing 409 00:21:54,240 --> 00:21:56,359 Speaker 1: for this game, which is different from any other game, 410 00:21:56,920 --> 00:22:00,480 Speaker 1: is we're actually bringing in UM hockey players UM who 411 00:22:00,520 --> 00:22:04,600 Speaker 1: played in the past, like Mike Cricketer, Um Mateo, Um, 412 00:22:04,640 --> 00:22:10,960 Speaker 1: the Feraro brothers, um Um, slav Um Fatissas during intermission, 413 00:22:11,040 --> 00:22:13,480 Speaker 1: I don't know you know about this, but this is 414 00:22:13,480 --> 00:22:16,240 Speaker 1: for climate change too, and in the United Nations is 415 00:22:16,280 --> 00:22:20,080 Speaker 1: behind It's called the last game, and this is this 416 00:22:20,200 --> 00:22:21,680 Speaker 1: might be the last game some of these guys ever 417 00:22:21,680 --> 00:22:24,400 Speaker 1: played in Madison Square Garden and they're coming back. Hold 418 00:22:24,400 --> 00:22:26,760 Speaker 1: on every way, wait again, let me jump in here. 419 00:22:26,840 --> 00:22:29,560 Speaker 1: You just mentioned climate change. Wasn't there a little disturbance 420 00:22:29,600 --> 00:22:33,760 Speaker 1: at the Harvard Jail football game at halftime where protesters 421 00:22:33,800 --> 00:22:36,920 Speaker 1: delayed the game. I would think a little more difficult 422 00:22:36,960 --> 00:22:39,840 Speaker 1: at something like this, But are you prepared for such 423 00:22:39,840 --> 00:22:42,399 Speaker 1: a thing? Yeah, I don't think that's going to happen 424 00:22:42,440 --> 00:22:44,960 Speaker 1: because this is more of a proactive thing, which were 425 00:22:45,040 --> 00:22:49,440 Speaker 1: highlighting climate change. And you know, these are NXHL superstars. 426 00:22:49,560 --> 00:22:52,840 Speaker 1: It's fun, it's uh, you know, and it's an important topic, 427 00:22:53,000 --> 00:22:55,480 Speaker 1: and we're getting out in front of it, and they 428 00:22:55,480 --> 00:22:58,240 Speaker 1: do these last games in many places they're doing it. Actually, 429 00:22:58,240 --> 00:22:59,600 Speaker 1: the last one is going to be able to look 430 00:22:59,680 --> 00:23:02,840 Speaker 1: north hole the himalayas they've done in Finland, and they're 431 00:23:02,840 --> 00:23:06,679 Speaker 1: doing him and at Monaco. So it should be a 432 00:23:06,680 --> 00:23:09,480 Speaker 1: fun thing. And I think, you know, climate change an 433 00:23:09,520 --> 00:23:13,000 Speaker 1: important topic. And even though that happened at the football game, 434 00:23:13,359 --> 00:23:15,800 Speaker 1: this is something you know, with hockey. I think you know, 435 00:23:15,880 --> 00:23:18,960 Speaker 1: with cold and and everything that's happening with climate change, 436 00:23:19,000 --> 00:23:21,560 Speaker 1: it's an important topic. And Mike Richter is very much 437 00:23:21,600 --> 00:23:24,880 Speaker 1: behind it, as you know, heading up a big environment 438 00:23:24,920 --> 00:23:27,440 Speaker 1: company himself. When was the last time Mike Richter put 439 00:23:27,440 --> 00:23:29,679 Speaker 1: on pads at the garden? You know, I asked him 440 00:23:29,680 --> 00:23:38,000 Speaker 1: that it's been a while, he said, So he's excited 441 00:23:38,040 --> 00:23:41,720 Speaker 1: about it. Mike Richter has been an amazing ambassador for US, 442 00:23:42,000 --> 00:23:45,120 Speaker 1: and you know, he really believes in what we're doing 443 00:23:45,119 --> 00:23:48,880 Speaker 1: here for the promoting the last game and the nation's 444 00:23:48,920 --> 00:23:53,199 Speaker 1: being behind it, and um Fatissov and Manteo and like 445 00:23:53,400 --> 00:23:55,040 Speaker 1: we have a you know, a good group of people. 446 00:23:55,840 --> 00:23:57,440 Speaker 1: So you get a you get a Harvard team that's 447 00:23:57,480 --> 00:23:59,840 Speaker 1: that's top twenty five which I imagine is is great 448 00:24:00,119 --> 00:24:02,560 Speaker 1: for you. The Harvard basketball team also pretty good. Have 449 00:24:02,600 --> 00:24:05,359 Speaker 1: you thought about, considered or even talked about maybe trying 450 00:24:05,359 --> 00:24:07,600 Speaker 1: to do basketball and hockey together and kind of one 451 00:24:07,640 --> 00:24:11,119 Speaker 1: big weekend. The way the Quinnipiac facilities are set up, 452 00:24:11,160 --> 00:24:14,240 Speaker 1: the basketball court is right across the way from the 453 00:24:14,240 --> 00:24:17,840 Speaker 1: hockey arena, and it's timed so that when the period 454 00:24:17,960 --> 00:24:20,200 Speaker 1: ends you can go and watch basketball both sides. I mean, 455 00:24:20,200 --> 00:24:22,960 Speaker 1: that's it's pretty interesting. I love that idea of right 456 00:24:23,560 --> 00:24:25,560 Speaker 1: and um, I think it's a good one to have 457 00:24:25,720 --> 00:24:28,680 Speaker 1: basketball and hockey together, and it's something we'd like to explore. 458 00:24:28,720 --> 00:24:31,439 Speaker 1: But going back to the business of this, you know, 459 00:24:31,960 --> 00:24:34,960 Speaker 1: you have to change the If you change the the 460 00:24:35,040 --> 00:24:38,359 Speaker 1: ice from basketball, and you have to have another rental, 461 00:24:38,480 --> 00:24:41,280 Speaker 1: it gets a little bit complicated. Um the last time 462 00:24:41,320 --> 00:24:43,119 Speaker 1: we did, Robert and I, so we have quinnipe A, 463 00:24:43,280 --> 00:24:47,199 Speaker 1: Harvard and then followed by the classic Army Navy and um, 464 00:24:47,560 --> 00:24:50,160 Speaker 1: I felt rivalries are very important, you know, Army Navy 465 00:24:50,280 --> 00:24:52,679 Speaker 1: is too, and I think having basketball would be a 466 00:24:52,680 --> 00:24:56,760 Speaker 1: fun dimension and even bringing alumni together for like an 467 00:24:56,800 --> 00:25:00,320 Speaker 1: Olympics between Harvard and Yale, you know, going at Chelsea 468 00:25:00,400 --> 00:25:03,000 Speaker 1: Pierce as you guys know, a very famous Chelsea Pierce 469 00:25:03,000 --> 00:25:06,600 Speaker 1: alam um if famous Yellow Lam is ahead of Chelsea 470 00:25:06,680 --> 00:25:09,440 Speaker 1: Piers rolland bets and maybe he'll be up for something 471 00:25:09,520 --> 00:25:11,880 Speaker 1: like that, you know, almost like an Ivy League Olympics, 472 00:25:12,359 --> 00:25:14,280 Speaker 1: and we do that the same day. It's a lot 473 00:25:14,280 --> 00:25:16,200 Speaker 1: of fun ideas to do, but you don't want to 474 00:25:16,200 --> 00:25:19,879 Speaker 1: overwhelm yourself. You gotta stay focused. We're talking with Ben Sterner, 475 00:25:19,960 --> 00:25:22,639 Speaker 1: CEO and founder of Leverage Agency. And you mentioned at 476 00:25:22,680 --> 00:25:25,320 Speaker 1: the beginning that you are at the ce S in 477 00:25:25,400 --> 00:25:30,200 Speaker 1: Las Vegas. How does Leverage Agency work it when you're 478 00:25:30,280 --> 00:25:33,960 Speaker 1: at the CBS. What how are you pushing yourself? So 479 00:25:34,400 --> 00:25:38,119 Speaker 1: one of our biggest clients is Tottenham Hotspur and I 480 00:25:38,160 --> 00:25:39,840 Speaker 1: don't know if you're familiar with the team, but it's 481 00:25:39,840 --> 00:25:41,919 Speaker 1: an English Premier League team, one of the best in 482 00:25:41,960 --> 00:25:44,560 Speaker 1: the world. Um finalists lest year in the Champions League. 483 00:25:44,640 --> 00:25:47,920 Speaker 1: Seems to stadium, it seems to me. You like brands, Ben, 484 00:25:47,960 --> 00:25:51,280 Speaker 1: you like big brands. Yes, the bigger the better and 485 00:25:51,280 --> 00:25:54,280 Speaker 1: if we can right. But so I'm here with Tottenham 486 00:25:54,400 --> 00:25:56,360 Speaker 1: and we are talking to a lot of the global 487 00:25:56,359 --> 00:25:59,080 Speaker 1: brands here for the new stadium naming rights and we 488 00:25:59,160 --> 00:26:02,000 Speaker 1: are the agency records for them for that, and they 489 00:26:02,000 --> 00:26:05,600 Speaker 1: have the NFL there, they have rugby, they have music concerts, 490 00:26:06,160 --> 00:26:08,440 Speaker 1: they have ep L and the Champions League. So it's 491 00:26:08,440 --> 00:26:12,960 Speaker 1: a massive um stadium UM in London with sixty three 492 00:26:12,960 --> 00:26:16,560 Speaker 1: thousand feats, but it's very innovative. Technology is incredible five 493 00:26:16,640 --> 00:26:19,640 Speaker 1: G and um. We're looking for a partner of that. 494 00:26:19,720 --> 00:26:22,120 Speaker 1: We don't learn to like Medlife Stadium. That's what we're 495 00:26:22,160 --> 00:26:25,160 Speaker 1: doing in London. Will that be the most expensive stadium 496 00:26:25,240 --> 00:26:28,399 Speaker 1: naming rights that we've ever seen? It could be, It 497 00:26:28,440 --> 00:26:32,359 Speaker 1: could be, I mean, the most valuable. Can you give 498 00:26:32,400 --> 00:26:35,040 Speaker 1: me the elevator pitch? I know I want to kind 499 00:26:35,040 --> 00:26:37,280 Speaker 1: of stick to Harvard Jail at Madison Square Garden, but 500 00:26:37,320 --> 00:26:40,280 Speaker 1: can you give me the elevator pitch for how a 501 00:26:40,440 --> 00:26:45,120 Speaker 1: brand can leverage the rights the stadium naming rights for 502 00:26:45,160 --> 00:26:50,320 Speaker 1: a brand like Tottenham obviously a worldwide brand, big in Asia. 503 00:26:50,520 --> 00:26:52,000 Speaker 1: But if what do you say to them, this is 504 00:26:52,040 --> 00:26:55,680 Speaker 1: what you get for your money with this deal? Well, 505 00:26:55,720 --> 00:26:59,440 Speaker 1: not only getting soccer, you're getting NFL football and they're 506 00:26:59,480 --> 00:27:02,440 Speaker 1: going to be the ten years, and you're getting rugby 507 00:27:02,720 --> 00:27:05,280 Speaker 1: and you're getting music and you can really co create 508 00:27:05,359 --> 00:27:08,080 Speaker 1: something with us. You know, we're talking to brands about 509 00:27:08,359 --> 00:27:11,240 Speaker 1: creating a music festival there. We're talking to brands about 510 00:27:11,320 --> 00:27:14,040 Speaker 1: having some fun with the name of their brand. Compared 511 00:27:14,119 --> 00:27:16,840 Speaker 1: to Tottenham, there's so many things we can do on 512 00:27:16,920 --> 00:27:19,680 Speaker 1: a global level and then tying in the team itself 513 00:27:19,920 --> 00:27:22,280 Speaker 1: and um, it's just having some fun. I think that's 514 00:27:22,320 --> 00:27:25,800 Speaker 1: what Tattenham is about with this, and um, you know 515 00:27:25,840 --> 00:27:29,639 Speaker 1: from a technology showcase for technology brands, it's really important 516 00:27:29,640 --> 00:27:31,680 Speaker 1: and that's one of the reasons we're here. And that's 517 00:27:31,720 --> 00:27:34,880 Speaker 1: why you know, I'm I'm at CS and I'm on 518 00:27:34,880 --> 00:27:37,520 Speaker 1: my phone all day working Harvard Gale with my team 519 00:27:37,520 --> 00:27:39,600 Speaker 1: in New York City, had the back night on the 520 00:27:39,600 --> 00:27:42,840 Speaker 1: Red Eye. How many other sports teams are kind of 521 00:27:42,880 --> 00:27:44,720 Speaker 1: on the ground, have a have a big presence there. 522 00:27:45,800 --> 00:27:48,320 Speaker 1: Oh there's a few. It's funny I sell Liverpool here, 523 00:27:48,359 --> 00:27:50,840 Speaker 1: but um, I think a lot of sports teams come 524 00:27:50,840 --> 00:27:53,639 Speaker 1: out here because this is where technology companies are coming. 525 00:27:53,640 --> 00:27:58,000 Speaker 1: And you know, technology companies have big budgets for innovation, right, 526 00:27:58,119 --> 00:28:01,440 Speaker 1: so you know when you're thinking about product launches for 527 00:28:02,080 --> 00:28:04,639 Speaker 1: other things like that. Um, they're there. And you know 528 00:28:04,800 --> 00:28:07,440 Speaker 1: we met with Pepsi yesterday and Todd Kaplan, who runs 529 00:28:07,520 --> 00:28:12,119 Speaker 1: marketing for Pepsi brand and Raja Rajmanar from MasterCard. So 530 00:28:12,200 --> 00:28:15,640 Speaker 1: it's not just technology companies. These are big consumer brands 531 00:28:15,680 --> 00:28:18,240 Speaker 1: that need to be here at the show to kind 532 00:28:18,240 --> 00:28:20,439 Speaker 1: of see what the next big thing is and and 533 00:28:20,480 --> 00:28:23,200 Speaker 1: other things around that. Man, how involved does Wall Street 534 00:28:23,240 --> 00:28:25,720 Speaker 1: in the hockey game in Madison Square Guarden? You would 535 00:28:25,720 --> 00:28:28,120 Speaker 1: think there'd be quite a few alum from those two 536 00:28:28,160 --> 00:28:31,320 Speaker 1: institutions who perhaps would like a night out at MSG. 537 00:28:32,359 --> 00:28:35,440 Speaker 1: We love to get as many three people as possible. Um. 538 00:28:35,640 --> 00:28:37,560 Speaker 1: You mentioned Darryl Jones and he has been a great 539 00:28:37,600 --> 00:28:39,960 Speaker 1: friend to this game. You know, I love it when 540 00:28:39,960 --> 00:28:45,000 Speaker 1: we have someone as enthusiastic as he is there at 541 00:28:45,000 --> 00:28:49,600 Speaker 1: Hedge Keith McCullough was the founder there. Yea, yeah, they 542 00:28:49,760 --> 00:28:53,560 Speaker 1: love he Actually, Darryl Jones bought the entire company tickets 543 00:28:53,640 --> 00:28:56,400 Speaker 1: for the game, and you know a minute, he didn't 544 00:28:56,400 --> 00:28:58,680 Speaker 1: tell me there were tickets available. Like, I was hanging 545 00:28:58,720 --> 00:29:01,680 Speaker 1: with Darryl who coaches kid, and he doesn't tell me 546 00:29:01,800 --> 00:29:05,120 Speaker 1: that I'm gonna I'm mail only him. As soon as 547 00:29:05,120 --> 00:29:07,480 Speaker 1: we get off the air here, Pals and Jeff Hamilton's 548 00:29:07,480 --> 00:29:10,200 Speaker 1: put a big email out to the whole Rangers database. 549 00:29:10,240 --> 00:29:13,640 Speaker 1: I don't know if you got that. I'm sure his 550 00:29:13,760 --> 00:29:15,400 Speaker 1: little joke. I just regard a lot of the hockey 551 00:29:15,400 --> 00:29:19,320 Speaker 1: emails I get don't tell, don't tell coaches. Here. One 552 00:29:19,400 --> 00:29:20,840 Speaker 1: of the things I would like to do and maybe 553 00:29:20,880 --> 00:29:23,840 Speaker 1: we can do in conjunction Bloomberg next time, is create 554 00:29:23,880 --> 00:29:27,520 Speaker 1: a form of financial form. Right, you have someone like c. Schwartzman, 555 00:29:27,760 --> 00:29:30,120 Speaker 1: or you have someone like you know, Bill Ackman and 556 00:29:30,200 --> 00:29:33,320 Speaker 1: went to Harvard and you have different, you know, incredible 557 00:29:33,360 --> 00:29:37,560 Speaker 1: financial um, you know, powerhouses, and maybe we can create 558 00:29:37,600 --> 00:29:40,160 Speaker 1: something and bring the presidents of Harvard and Yale together 559 00:29:40,640 --> 00:29:44,120 Speaker 1: and have a conference beforehand. And I think that's very important, 560 00:29:44,160 --> 00:29:46,600 Speaker 1: and it's something I'd like to give him the next game. Um, 561 00:29:46,600 --> 00:29:49,480 Speaker 1: but just something to think about with all the heavy 562 00:29:49,560 --> 00:29:52,400 Speaker 1: hitters and the financial side. I do not speak for 563 00:29:52,440 --> 00:29:55,240 Speaker 1: this institution, but I would say Ben that there is 564 00:29:55,280 --> 00:29:58,600 Speaker 1: a good chance that we could make that happen, bringing 565 00:29:58,640 --> 00:30:01,120 Speaker 1: in the presidents of har Rid in Yale prior to 566 00:30:01,160 --> 00:30:04,160 Speaker 1: any such thing. I'm saying, we could probably just making 567 00:30:04,200 --> 00:30:08,280 Speaker 1: that happen. I see that, Yeah, makes sense, right, We're 568 00:30:08,320 --> 00:30:10,280 Speaker 1: there there, we go, just make it. We gotta get Harvard. 569 00:30:13,360 --> 00:30:14,800 Speaker 1: I think it's I think it's a good idea. And 570 00:30:15,000 --> 00:30:18,600 Speaker 1: you mentioned Ben earlier. There's a big alumni game that 571 00:30:18,640 --> 00:30:22,160 Speaker 1: happens at Chelsea Pierre. You said Roland Bett's former uh 572 00:30:22,520 --> 00:30:24,920 Speaker 1: Texas Rangers owner owned it with with George Bush, you 573 00:30:24,960 --> 00:30:28,200 Speaker 1: know he's the founder of Chelsea Pierre also a Yale guy. 574 00:30:28,240 --> 00:30:30,720 Speaker 1: What is that environment like there, I mean, and how 575 00:30:30,720 --> 00:30:34,120 Speaker 1: does that kind of translate into you know, you helping 576 00:30:34,160 --> 00:30:36,360 Speaker 1: generate buzz for for the big game, the night game 577 00:30:36,400 --> 00:30:38,920 Speaker 1: at Madison Square Garden. Yeah, we'll be alumni and the 578 00:30:38,960 --> 00:30:41,800 Speaker 1: most important right So then they have a huge alumni 579 00:30:41,840 --> 00:30:45,000 Speaker 1: base and eighties, a couple of guys from seventies and 580 00:30:45,120 --> 00:30:48,000 Speaker 1: you know, nineties and two thousands through be playing in 581 00:30:48,000 --> 00:30:52,880 Speaker 1: the game. The national championship that was their first year 582 00:30:52,880 --> 00:30:55,440 Speaker 1: and it was such a great feeling when you know, one, 583 00:30:55,920 --> 00:30:58,440 Speaker 1: you know, we had a national champion to play against 584 00:30:58,480 --> 00:31:02,280 Speaker 1: Harvard um. So the alumna game is very important for 585 00:31:02,320 --> 00:31:04,760 Speaker 1: them to come back and you know, relive that rivalry 586 00:31:04,800 --> 00:31:07,800 Speaker 1: themselves and getting to play at Chelsea Peters and on 587 00:31:07,800 --> 00:31:10,719 Speaker 1: a Saturday morning is not easy, you know, giving up 588 00:31:10,760 --> 00:31:13,840 Speaker 1: that rink time. All the junior programs, as you guys know, 589 00:31:14,320 --> 00:31:16,680 Speaker 1: and rolling pass is a wonderful host, and we're hosting 590 00:31:17,080 --> 00:31:20,160 Speaker 1: a lunch there and then we have a party um 591 00:31:20,200 --> 00:31:24,120 Speaker 1: at the Versa at the Renaissance leading up to the game. 592 00:31:24,280 --> 00:31:27,080 Speaker 1: Bruce beck Um from NBC. You guys know, we'll be 593 00:31:27,120 --> 00:31:33,320 Speaker 1: interviewing everywhere he is and he's a great guy too 594 00:31:33,400 --> 00:31:36,040 Speaker 1: and a great host. We're adding with Ben Stner, CEO 595 00:31:36,200 --> 00:31:39,920 Speaker 1: Levere Agency. Ben, what's your budget on this thing? It's 596 00:31:39,960 --> 00:31:46,640 Speaker 1: two dollars, can do this. We have we have money 597 00:31:46,640 --> 00:31:49,080 Speaker 1: to spend on marketing, and we have you know, you 598 00:31:49,120 --> 00:31:51,680 Speaker 1: have to spend money to make money, like anything, we 599 00:31:51,760 --> 00:31:53,640 Speaker 1: have to be smart about it. And so we're not 600 00:31:53,760 --> 00:31:57,160 Speaker 1: targeting you know, Quinnipiac frans for this, right, So it's 601 00:31:57,160 --> 00:32:02,160 Speaker 1: a very you know, targetedmographic And you know, one of 602 00:32:02,200 --> 00:32:03,800 Speaker 1: the things I learned from the first game, you know, 603 00:32:03,840 --> 00:32:05,360 Speaker 1: I took a lot of ads out in like the 604 00:32:05,400 --> 00:32:08,400 Speaker 1: New York Post, and I did a lot of out 605 00:32:08,440 --> 00:32:10,280 Speaker 1: of home and things like that, and I looked in 606 00:32:10,400 --> 00:32:15,280 Speaker 1: the crowd and you know, Harvard, Yale fans and lumps. 607 00:32:15,600 --> 00:32:18,280 Speaker 1: So you just have to really really target and and 608 00:32:18,640 --> 00:32:20,320 Speaker 1: you know, work with the schools and work with the 609 00:32:20,360 --> 00:32:23,360 Speaker 1: Harvard Club, and work with the Yale Club and you 610 00:32:23,360 --> 00:32:25,000 Speaker 1: know you're gonna get a lot of other fans too, 611 00:32:25,040 --> 00:32:27,040 Speaker 1: But you know you just have to really, you know, 612 00:32:27,080 --> 00:32:29,400 Speaker 1: target your marketing said, you need to sell tickets to 613 00:32:29,480 --> 00:32:31,760 Speaker 1: make money. How many have you sold and what do 614 00:32:31,800 --> 00:32:35,680 Speaker 1: you need to break even? Yeah, I mean we are 615 00:32:35,720 --> 00:32:39,040 Speaker 1: close to breaking even. Um, you know we've sold fifteen 616 00:32:39,040 --> 00:32:44,360 Speaker 1: thousand the first year, umen thousand the second year, and 617 00:32:44,360 --> 00:32:46,680 Speaker 1: and you know this year Warm paste to hopefully hit 618 00:32:46,720 --> 00:32:52,840 Speaker 1: ten thousand and and from a TV standpoint, broadcast, this 619 00:32:52,920 --> 00:32:55,520 Speaker 1: game is available on ESPN Plus. Is that right? Are they? 620 00:32:55,720 --> 00:32:57,160 Speaker 1: Are they paying for that? Is that kind of an 621 00:32:57,200 --> 00:32:59,600 Speaker 1: in kind service? How does that? How does that work out? Yeah? 622 00:32:59,600 --> 00:33:02,040 Speaker 1: I mean they're not paying for they're paying for production, 623 00:33:02,480 --> 00:33:05,400 Speaker 1: the production of the of the game. Um, you know, 624 00:33:05,440 --> 00:33:08,040 Speaker 1: if you're doing it yourself, it's very expensive, as you 625 00:33:08,040 --> 00:33:10,960 Speaker 1: guys probably know. It's the six figure budgets. So they're 626 00:33:10,960 --> 00:33:13,280 Speaker 1: paying for that, and they're getting the air con and 627 00:33:13,320 --> 00:33:15,400 Speaker 1: I'm sure your sponsors would like I'm sure your sponsors 628 00:33:15,480 --> 00:33:17,560 Speaker 1: like the fact that obviously they reach our breath of 629 00:33:17,640 --> 00:33:20,720 Speaker 1: audience with that. Yeah. And the last two times we've 630 00:33:20,720 --> 00:33:24,640 Speaker 1: had it, we were live on NBC Sports. It's a 631 00:33:24,680 --> 00:33:27,520 Speaker 1: similar deal with that too. I'd like to ask something 632 00:33:27,640 --> 00:33:30,360 Speaker 1: it's very important to have, you know, you know, to 633 00:33:30,440 --> 00:33:34,400 Speaker 1: have the national media and getting getting a broadcaster like 634 00:33:34,600 --> 00:33:37,400 Speaker 1: ESPN is wonderful, super very excited. I like to ask 635 00:33:37,440 --> 00:33:40,880 Speaker 1: something that you had mentioned earlier about sometimes you have 636 00:33:40,920 --> 00:33:44,280 Speaker 1: to have the stomach to continue on with this, and 637 00:33:44,480 --> 00:33:48,840 Speaker 1: you bring back the basic principle of being any entrepreneur 638 00:33:49,240 --> 00:33:51,800 Speaker 1: that you have to have the that's call of the 639 00:33:51,880 --> 00:33:57,120 Speaker 1: intestinal fortitude to to continue on with a venture. This 640 00:33:57,200 --> 00:33:59,400 Speaker 1: is not going to fail. But there's always something in 641 00:33:59,440 --> 00:34:02,720 Speaker 1: the back of your line saying, what if something happens? 642 00:34:02,960 --> 00:34:06,760 Speaker 1: Can you expand on that about the fault process. So 643 00:34:06,800 --> 00:34:10,640 Speaker 1: I've been an entrepreneur for almost twenty years now, and 644 00:34:10,719 --> 00:34:14,120 Speaker 1: so I started working on my apartment and you know, 645 00:34:14,160 --> 00:34:17,560 Speaker 1: hospitaling and making phone calls and maybe it's Madison Avenue. 646 00:34:17,560 --> 00:34:20,520 Speaker 1: But every single day I wake up with urgency that 647 00:34:20,600 --> 00:34:22,920 Speaker 1: there's not gonna get anybody there. I went to the 648 00:34:22,960 --> 00:34:25,160 Speaker 1: Harvard Gale game with my team. I have a you know, 649 00:34:25,160 --> 00:34:28,560 Speaker 1: a large team. We all went together, but I'm personally 650 00:34:28,640 --> 00:34:31,799 Speaker 1: passing on flyers from nine in the morning until you 651 00:34:31,840 --> 00:34:34,560 Speaker 1: know dark. If you guys remember with the broth that 652 00:34:34,680 --> 00:34:36,480 Speaker 1: it took a while to the game to finish up 653 00:34:36,880 --> 00:34:40,560 Speaker 1: until the seven. You know, you have to really have 654 00:34:40,640 --> 00:34:42,600 Speaker 1: the stomach for it. But you have to make sure 655 00:34:42,640 --> 00:34:46,520 Speaker 1: that you personally put in the effort and and do 656 00:34:46,600 --> 00:34:49,560 Speaker 1: this because you know you could you could lose your 657 00:34:49,560 --> 00:34:51,719 Speaker 1: shirt and um, you have to take some time to 658 00:34:51,840 --> 00:34:54,359 Speaker 1: calculated risks. But you know, if you if you're doing 659 00:34:54,440 --> 00:34:56,120 Speaker 1: in the right way and you're putting in the effort 660 00:34:56,200 --> 00:34:59,040 Speaker 1: and and you're doing things that like, you know, your 661 00:34:59,080 --> 00:35:01,640 Speaker 1: backs against the wall us when you usually have the 662 00:35:01,680 --> 00:35:04,600 Speaker 1: best results with anybody, you can't be scared. You just 663 00:35:04,600 --> 00:35:07,120 Speaker 1: have to go after it over and over again. I'd 664 00:35:07,120 --> 00:35:10,880 Speaker 1: be scared, I know. Men S Turner, CEO and founder 665 00:35:10,880 --> 00:35:14,160 Speaker 1: of Leverage Agency, thank you so much for talking with us. 666 00:35:14,280 --> 00:35:17,879 Speaker 1: Good luck, uh and make it a great game. So 667 00:35:18,000 --> 00:35:20,200 Speaker 1: we haven't told anybody where you can get tickets wait 668 00:35:20,200 --> 00:35:25,960 Speaker 1: a minute from Daryl Jones business and everything else. So 669 00:35:26,360 --> 00:35:29,919 Speaker 1: go to MSG dot com, Go to Rivalry and ice 670 00:35:29,960 --> 00:35:33,239 Speaker 1: dot com. We have a dedicated website for Rivalry on 671 00:35:33,280 --> 00:35:36,480 Speaker 1: ice dot com, MSG dot com. Get your tickets now 672 00:35:36,520 --> 00:35:38,399 Speaker 1: before they sell out. It's going to be a great 673 00:35:38,400 --> 00:35:40,960 Speaker 1: event and it's not just a game, it's an event. 674 00:35:41,560 --> 00:35:43,040 Speaker 1: And barr If you want to rent that M s 675 00:35:43,120 --> 00:35:45,759 Speaker 1: G for your kids, bar mitzvah. This is the guy 676 00:35:45,800 --> 00:35:48,239 Speaker 1: you can talk about all the ins and outs. Yeah, 677 00:35:48,280 --> 00:35:52,960 Speaker 1: I'm sure everything around you know, isn't that just running 678 00:35:52,960 --> 00:35:54,960 Speaker 1: it out. There's a lot of additional costs. It's a 679 00:35:55,080 --> 00:35:59,160 Speaker 1: union shop too. It's the best arena in the world, 680 00:35:59,280 --> 00:36:02,920 Speaker 1: world class, first class, and there's no better place to 681 00:36:02,920 --> 00:36:05,480 Speaker 1: have an event than the world's most famous arena, Madison 682 00:36:05,520 --> 00:36:07,600 Speaker 1: Square Garden. I'm gonna I'm gonna translate for you, Ben. 683 00:36:07,600 --> 00:36:12,359 Speaker 1: That don't come cheap. Now, I'm gonna wrap it up. 684 00:36:12,400 --> 00:36:16,560 Speaker 1: Ben Sterner, CEO and founder of Leverage Agency, good luck, Uh, 685 00:36:16,600 --> 00:36:19,600 Speaker 1: this is gonna be a great event. And rooting for 686 00:36:19,640 --> 00:36:21,799 Speaker 1: you all the way. Thank you, sir, Thank you so much. 687 00:36:21,800 --> 00:36:23,640 Speaker 1: We hope to see you guys there on Saturday. Thank 688 00:36:23,680 --> 00:36:26,120 Speaker 1: you so much. To Ben Sterner, founder and CEO of 689 00:36:26,200 --> 00:36:30,440 Speaker 1: Leverage Agency. Well, first of all, I've learned that, my goodness, 690 00:36:32,400 --> 00:36:35,480 Speaker 1: the presidents of Yale and Harvard will not be on 691 00:36:35,560 --> 00:36:39,520 Speaker 1: the ice when the game starts. Scared me, man, It's like, 692 00:36:39,520 --> 00:36:41,839 Speaker 1: wait a minute, they got a scooed out of the way. Man, 693 00:36:41,880 --> 00:36:45,680 Speaker 1: they can get real violent in all fairness, right, full disclosure. 694 00:36:45,880 --> 00:36:48,760 Speaker 1: Ed Been brought this to his girlfriend and she sided 695 00:36:48,760 --> 00:36:51,640 Speaker 1: with you, bar saying, well that makes sense whatever, until 696 00:36:51,760 --> 00:36:54,920 Speaker 1: Edvan then pointed out, wait a minute, if this was baseball, 697 00:36:55,200 --> 00:36:58,040 Speaker 1: did you think the ceremonial first pitch starts the game 698 00:36:58,120 --> 00:37:01,000 Speaker 1: like you're pitching. Well, I did say, I didn't hear 699 00:37:01,040 --> 00:37:04,040 Speaker 1: the words ceremonial. Well, he didn't sit. Just that's that's 700 00:37:04,080 --> 00:37:06,920 Speaker 1: the part you needed, the ceremonial, the presidence of the 701 00:37:10,680 --> 00:37:13,360 Speaker 1: water man. No, no, that what you're saying is you 702 00:37:13,400 --> 00:37:14,920 Speaker 1: need to be led to the water. I need to 703 00:37:14,920 --> 00:37:17,040 Speaker 1: bend you backwards, put the tube down your throat and 704 00:37:17,080 --> 00:37:22,680 Speaker 1: start pouring the water. There's two different things anyway. Anyway, 705 00:37:23,480 --> 00:37:26,600 Speaker 1: what I took away from this guy is there's no 706 00:37:26,680 --> 00:37:31,719 Speaker 1: guarantee here. You know he's taking risks and um, he's 707 00:37:31,760 --> 00:37:35,480 Speaker 1: renting out Madison Square guard. Would he say, hi, six figure? Right? 708 00:37:35,520 --> 00:37:39,040 Speaker 1: All right? So high six figures sponsorship and tickets. You 709 00:37:39,040 --> 00:37:43,280 Speaker 1: know this is all about selling. You better sell, sell, sell, 710 00:37:43,880 --> 00:37:47,200 Speaker 1: And he said he's about break even, so he'll do okay, 711 00:37:47,320 --> 00:37:49,359 Speaker 1: but this is not for the faint of heart. Yeah, 712 00:37:49,440 --> 00:37:52,360 Speaker 1: I too. Takeaways one, Um, I didn't know that Turkish 713 00:37:52,360 --> 00:37:56,480 Speaker 1: airways flew to more countries. So props to Ben for 714 00:37:56,560 --> 00:37:59,040 Speaker 1: for shouting not the sponsor there, and and more seriously, 715 00:37:59,280 --> 00:38:00,719 Speaker 1: I mean, I think you're right, Scott. I think most 716 00:38:00,719 --> 00:38:03,240 Speaker 1: people when you see Harvard Neo playing hockey at Madison's 717 00:38:03,239 --> 00:38:06,080 Speaker 1: Core Garden, you probably assumed that, like the universities are 718 00:38:06,160 --> 00:38:08,799 Speaker 1: doing it, and you know, maybe there's a relationship there. No, 719 00:38:08,960 --> 00:38:10,719 Speaker 1: this is a this is an event company that is 720 00:38:10,800 --> 00:38:12,880 Speaker 1: that is taking on the risk. As you said, um, 721 00:38:13,000 --> 00:38:15,240 Speaker 1: you know, having to do everything from renting the arena 722 00:38:15,280 --> 00:38:17,680 Speaker 1: to figuring out what concessions looks like and catering right, 723 00:38:17,719 --> 00:38:20,040 Speaker 1: and what v I P looks like and getting people there. 724 00:38:20,080 --> 00:38:22,160 Speaker 1: He's at the football game a couple of months ago 725 00:38:22,280 --> 00:38:26,560 Speaker 1: handing out flyers until Yeah, I mean that that that's 726 00:38:26,600 --> 00:38:28,959 Speaker 1: the truth of how events like this go on. So 727 00:38:28,960 --> 00:38:31,759 Speaker 1: so when you step below, you know NFL games are 728 00:38:31,840 --> 00:38:34,160 Speaker 1: Major League Baseball games or NBA games, which we talk 729 00:38:34,200 --> 00:38:36,720 Speaker 1: about a lot. This kind of second tier of big 730 00:38:36,760 --> 00:38:40,440 Speaker 1: sporting events. That's kind of the cogs that make the 731 00:38:40,440 --> 00:38:42,799 Speaker 1: whole thing happen. It's all about brands. I mean, the 732 00:38:42,840 --> 00:38:45,640 Speaker 1: guy like this, he's looking at big brands and it 733 00:38:45,719 --> 00:38:48,719 Speaker 1: goes back to the John Skipper and I always bring 734 00:38:48,760 --> 00:38:51,520 Speaker 1: it back, give me the eyeballs. I'll figure out how 735 00:38:51,560 --> 00:38:53,760 Speaker 1: to monetize. Right, Well, that's what he's doing, He's figuring 736 00:38:53,800 --> 00:38:58,799 Speaker 1: out how to monetize. Feel better to be number one 737 00:38:58,840 --> 00:39:01,000 Speaker 1: than number five. We're in because of Mike. We have 738 00:39:01,080 --> 00:39:03,000 Speaker 1: a chance to go for three in a row, numbers 739 00:39:03,000 --> 00:39:05,160 Speaker 1: at a good time. When I first started wearing the number, 740 00:39:05,280 --> 00:39:08,799 Speaker 1: I was just happy. In Floomberg Business of Sports, the 741 00:39:08,920 --> 00:39:11,520 Speaker 1: number of the week dime. Now for the number of 742 00:39:11,560 --> 00:39:20,000 Speaker 1: the week, five. I didn't I didn't see that this 743 00:39:20,000 --> 00:39:22,600 Speaker 1: one's a dollar figure. Well I had suggested. I had 744 00:39:22,640 --> 00:39:25,759 Speaker 1: suggested four for the number of decades that Vince Carter 745 00:39:25,840 --> 00:39:27,520 Speaker 1: has been in the NBA. Now Scott's going to give 746 00:39:27,560 --> 00:39:29,680 Speaker 1: you his number of the week. Anyway, I think people 747 00:39:29,680 --> 00:39:31,719 Speaker 1: will find that it was an interesting nugget. Vince Carter 748 00:39:31,760 --> 00:39:33,319 Speaker 1: is the only player in the history of the league 749 00:39:33,360 --> 00:39:36,160 Speaker 1: to have played in four I I do now, what 750 00:39:36,200 --> 00:39:40,640 Speaker 1: was your Gordy how unimpressed? And h L and h 751 00:39:40,880 --> 00:39:43,640 Speaker 1: L Do you think you think Barne knows what Gordy 752 00:39:43,760 --> 00:39:48,440 Speaker 1: how hat trick is? I don't know. This sounds like 753 00:39:48,440 --> 00:39:50,840 Speaker 1: a gag. No, no, no, it's true. Player in the 754 00:39:50,880 --> 00:39:52,759 Speaker 1: game gets a goal and an assistant a fight. That's 755 00:39:52,760 --> 00:39:58,560 Speaker 1: a Gordy how yeah, the learning never the old Olympia fans, 756 00:39:58,640 --> 00:40:00,840 Speaker 1: y'all know what I'm talking about. Back that's the Zambia. 757 00:40:00,920 --> 00:40:06,960 Speaker 1: That's the Zamboni. And I'll give you a hint. It 758 00:40:07,080 --> 00:40:11,600 Speaker 1: involves somebody that's going to be an important player this weekend. 759 00:40:12,280 --> 00:40:13,920 Speaker 1: As we know, it's not better not be a Minnesota 760 00:40:14,000 --> 00:40:19,960 Speaker 1: Viking because we don't my uh million weekend. But oh, Jimmy, 761 00:40:20,000 --> 00:40:26,200 Speaker 1: that's Jimmy Garoppolo's right to you from Gatorade twenty niners 762 00:40:26,400 --> 00:40:34,239 Speaker 1: and twenty five million Cowny after Jimmy and Montanna used 763 00:40:34,280 --> 00:40:39,680 Speaker 1: to play for the Seattle Seahawks. It's his network. Marshawn 764 00:40:39,840 --> 00:40:46,080 Speaker 1: lyn Wor net worth is estimated million. Richard Sherman, okay, 765 00:40:47,280 --> 00:40:49,319 Speaker 1: on the show. Former guest on the show. We Love 766 00:40:49,400 --> 00:40:53,239 Speaker 1: Richard Sherman million dollars Stanfords Richard Sherman, that's right. Yeah, 767 00:40:54,080 --> 00:40:57,000 Speaker 1: he must be excited about this weekend. Would I would 768 00:40:57,040 --> 00:40:59,000 Speaker 1: imagine I get the feeling that brand is going to 769 00:40:59,040 --> 00:41:00,840 Speaker 1: be going up. I think we're going to hear some 770 00:41:00,920 --> 00:41:04,560 Speaker 1: as they say in hockey chirping on the field. You 771 00:41:04,719 --> 00:41:07,120 Speaker 1: have been listening to Bloomberg Business of Sports were here 772 00:41:07,200 --> 00:41:10,680 Speaker 1: each and every week at the same time, plus online 773 00:41:10,840 --> 00:41:13,440 Speaker 1: wherever you get your podcast, you can catch those Mondays, 774 00:41:13,480 --> 00:41:16,560 Speaker 1: Wednesdays and Thursdays. I'm Michael Bar on Twitter at Big 775 00:41:16,560 --> 00:41:20,360 Speaker 1: Bar Sports, I'm Evan Novie Williams at nov Underscore Williams, 776 00:41:20,400 --> 00:41:22,400 Speaker 1: and I'm Scott Sastick. You can follow me on Twitter 777 00:41:22,440 --> 00:41:24,799 Speaker 1: at SAS. Thank you very much for joining us. Please 778 00:41:24,840 --> 00:41:27,640 Speaker 1: tune in next week when we speak with the biggest 779 00:41:27,680 --> 00:41:30,200 Speaker 1: and brightest in the sports business industry. You're listening to 780 00:41:30,200 --> 00:41:33,640 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio around the world.