WEBVTT - Businessweek Extra - Jane Rosenthal

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. I'm Jason

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<v Speaker 1>Kelly and I'm Carol Masster. Welcome to the Bloomberg Business

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<v Speaker 1>Week Extra. It's our weekly podcast bringing you an in

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<v Speaker 1>depth interview you will not hear anywhere else. This week

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<v Speaker 1>a chat with Jane Rosenthal, film and television producer, co founder,

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<v Speaker 1>of course, of the Tribeca Film Festival. A little bit

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<v Speaker 1>of a different year this year. Yeah, it's usually kicking

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<v Speaker 1>off right now, and it's a big deal, and it's

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<v Speaker 1>a big festival. And of course, like most things in

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<v Speaker 1>our society, it was closed down. But that's not stopping them.

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<v Speaker 1>That's not stopping them, Jason. They are doing things online.

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<v Speaker 1>And what I love about talking to Jane is that

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<v Speaker 1>they were by creating the Tribeca Film Festival right after

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<v Speaker 1>nine eleven, they know a lot about bringing a city

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<v Speaker 1>back from a crisis. So a really timely conversation. Absolutely,

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<v Speaker 1>so the show must go on, and that is certainly

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<v Speaker 1>the case for the Tribeca Film Festival, now in it's

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<v Speaker 1>nineteenth year, founded after nine eleven to help revive downtown

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<v Speaker 1>New York. This year, though happening virtually and online because

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<v Speaker 1>of the Corona the virus here with how they are

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<v Speaker 1>bringing the festival to fans who are sheltering in place

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<v Speaker 1>and also to content creators. Is Jane Rosenthal t Rebeca

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<v Speaker 1>Enterprises and Rebeca Film Festival co founder and CEO joining

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<v Speaker 1>us on the phone. Jane, thank you so much for

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<v Speaker 1>being with us. Um, we hope you are doing well

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<v Speaker 1>your family. Everybody's staying healthy, safe and sound. Everybody is healthy,

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<v Speaker 1>um and safe, women and up and and sound. Everybody's

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<v Speaker 1>going a little cabin crazy at this point, but you know,

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<v Speaker 1>it's been a wonderful bonding experience. So thank you, and

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<v Speaker 1>I hope your families are also doing doing well. It is.

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<v Speaker 1>It is a crazy, crazy time. Yeah, it's an extraordinary time,

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<v Speaker 1>to be sure, and we want to talk about everything

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<v Speaker 1>that's going on with Tribeca and some of the innovations

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<v Speaker 1>that that you're getting underway. But you know, I did

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<v Speaker 1>want to ask you if we could, just given this

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<v Speaker 1>crazy time and given that you are very much as

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<v Speaker 1>we are, at the epicenter of it, what's it like

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<v Speaker 1>in New York right now, New York City right now

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<v Speaker 1>for you? Well, UM, I am actually out in water

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<v Speaker 1>No New York on Long Island, Uh, where I've had

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<v Speaker 1>a home for twenty five years. UM My my oldest

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<v Speaker 1>daughter is in the city, and you know, worried about her,

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<v Speaker 1>worried about her daily. Um. You know this city. When

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<v Speaker 1>when there's no people on the streets in New York City,

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<v Speaker 1>it's just a very bad site. But uh, it's that

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<v Speaker 1>resiliency that New Yorkers have and we've seen it with

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<v Speaker 1>first line workers, the health workers, produced firefighters, ms, delivery workers.

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<v Speaker 1>New York is strong. We've gotten through so much in

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<v Speaker 1>the past. We've gotten through nine eleven. Um. Where a resilient,

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<v Speaker 1>resilient city. Um, so I look forward to working with

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<v Speaker 1>everyone and figuring out what that what the normal is

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<v Speaker 1>now for us. Well, you know, you're like the perfect

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<v Speaker 1>person to talk to because you know we were talking

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<v Speaker 1>about and planning for this this interview. You know, you

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<v Speaker 1>do understand bringing back a city from crisis. You know,

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<v Speaker 1>that's what you guys did with the Tribeca Film Festival,

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<v Speaker 1>and it was so many people were writing off downtown

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<v Speaker 1>New York. Um. Understandably, New York was damaged, um and

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<v Speaker 1>hurt on so many different levels after nine eleven. What

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<v Speaker 1>do you think you know, how do we this is

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<v Speaker 1>a different type of crisis. Fair to say, Um, how

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<v Speaker 1>do we come back? What do you what are your

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<v Speaker 1>expectations for New York where we are such a you know,

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<v Speaker 1>social city. You're so used to being, you know, kind

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<v Speaker 1>of crammed next to one another. And I think at

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<v Speaker 1>some level we enjoy that. I mean, I think it's

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<v Speaker 1>why we all are in New York, work there, live there. Um,

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<v Speaker 1>what are your expectations for how we come back? I

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<v Speaker 1>think first and foremost we all have to feel safe

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<v Speaker 1>again and safe to go out and know, uh, understand

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<v Speaker 1>what is happening in terms of testing and protocols and uh,

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<v Speaker 1>you know, are just the way the way we move

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<v Speaker 1>is going to change the way we get dressed and

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<v Speaker 1>putting on a mask to go outside all the time.

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<v Speaker 1>So things are going to change without questions. So what

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<v Speaker 1>are the new normal procedures and practices that we're going

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<v Speaker 1>to have to adapt to? And that's one thing about

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<v Speaker 1>New Yorkers. We are all adaptable. You know, we will

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<v Speaker 1>turn it. It will turn into something. Um. But you know,

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<v Speaker 1>as everyone, you know, as the governor has said, okay,

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<v Speaker 1>it's going to be a glad you will unpause of

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<v Speaker 1>uh of our of our society, of our of our culture,

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<v Speaker 1>and you know, first and foremost is to be safe.

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<v Speaker 1>So tell us what the decision making was around the

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<v Speaker 1>film Festival, because, as you know, as far better than

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<v Speaker 1>the Carol ur ur I do, we're just fans and

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<v Speaker 1>consumers of of great movies and and films. You know,

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<v Speaker 1>it is both an individual but also a social experience

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<v Speaker 1>going to the movies. And as Carol has rightly said,

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<v Speaker 1>tryback of Film Festival was so much part of bringing

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<v Speaker 1>New York back, you know, sort of bringing that zeitgeist

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<v Speaker 1>of New York back yet its founding. Tell us about

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<v Speaker 1>the decision to put select programming online, what went into it,

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<v Speaker 1>and what it looks like. So for the first what

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<v Speaker 1>was to go to your previous question, a little bit

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<v Speaker 1>part of what was what we were able to do

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<v Speaker 1>after nine eleven, which to gather people, to bring people

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<v Speaker 1>together in numbers and in in numbers and having audiences together.

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<v Speaker 1>We were able to say we're still here, We're strong,

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<v Speaker 1>we're still here. What has been heartbreaking about trying to

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<v Speaker 1>figure out where we are right now was the fact

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<v Speaker 1>that we couldn't gather um and how do we how

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<v Speaker 1>do we then gather? Technology has over the past twenty

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<v Speaker 1>years has changed all of our lives, UH, and we

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<v Speaker 1>looked at what we could do first and foremost to

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<v Speaker 1>UM to support all of our of our creators that

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<v Speaker 1>had worked so hard, both UH returning filmmakers and new filmmakers.

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<v Speaker 1>So we have online our Tribeca Immersions three six weeks. UH.

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<v Speaker 1>You can go on if you have an OTOS headset,

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<v Speaker 1>you can UM watch those programs available and that's available

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<v Speaker 1>to public. We've done a number of things that are

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<v Speaker 1>available to industry and press, UH, such as our Extra

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<v Speaker 1>net or our UM jurors have gathered together on on

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<v Speaker 1>Zoom and UH will announce those awards shortly for the

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<v Speaker 1>you know, so that we have jury prizes. UM. Still

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<v Speaker 1>we have our new online work. Again that was for industry.

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<v Speaker 1>So it was much of the Tribeca X Awards, which

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<v Speaker 1>is the best in brand content from filmmaker collaborators, UH

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<v Speaker 1>collaborators just with UH with brands, and that's also available online. UM.

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<v Speaker 1>It was different. When you say how you know, how

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<v Speaker 1>you know, it's just it's just different. We're still we've

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<v Speaker 1>done a lot of things that are available to our

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<v Speaker 1>audience because we're very much an audience festival and basting

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<v Speaker 1>people together. We've done an initiative where every day we

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<v Speaker 1>offer a short film the day to keep anxiety away. Uh,

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<v Speaker 1>just something to pop into your in box beside the news.

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<v Speaker 1>Can I just say I love that. I get that

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<v Speaker 1>every day. And one of the things that Jason and

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<v Speaker 1>I have increasingly been talking to UM actually just talked

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<v Speaker 1>with the founder of Tom's yesterday about because he has

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<v Speaker 1>created something about, you know, helping people to stay healthy

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<v Speaker 1>on their own. And I think the mental health, um,

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<v Speaker 1>you know, wellness component of this virus of people being

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<v Speaker 1>at home, especially folks. You know, we've heard from a

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<v Speaker 1>lot of our colleagues who are single living in a

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<v Speaker 1>small apartment in New York and it's it's difficult. UM.

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<v Speaker 1>But that that idea of you know, keeping anxiety a way,

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<v Speaker 1>I think that has been a really smart move on

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<v Speaker 1>your guys part, and I think really really helpful to everybody. Well,

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<v Speaker 1>thank thank you, thank you for that. We hope will

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<v Speaker 1>continue to uh do those shorts as well as be

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<v Speaker 1>able to announce some other initiatives that will um bring

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<v Speaker 1>people together in a socially distanced and safe way. Uh.

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<v Speaker 1>It's um, it's look, it's challenging it's just it's challenging.

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<v Speaker 1>But and it's also I mean, when you think about

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<v Speaker 1>the movies and you think about being together, it's also

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<v Speaker 1>about what happens when you laugh together or cry together

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<v Speaker 1>and that communal experience. Um. We know that the d

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<v Speaker 1>g A and the other guilds are working to look

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<v Speaker 1>at all angles of our business so that we can

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<v Speaker 1>continue to make films and um and bring films back

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<v Speaker 1>to back into the world and and do that in

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<v Speaker 1>a in a safe way. Um. But look, I think

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<v Speaker 1>that technology as much as gathering together and being in

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<v Speaker 1>an audience. There's nothing like that being in a dark theater.

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<v Speaker 1>But it's pretty amazing that we can go around the

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<v Speaker 1>world and we can watch all kinds of films online

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<v Speaker 1>and um, you know they can. You know, before COBC

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<v Speaker 1>it was they were so existing and now a c

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<v Speaker 1>will have you know, a new way to approach that.

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<v Speaker 1>But we are lucky that we can get all kinds

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<v Speaker 1>of content online to make us, to make us laugh

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<v Speaker 1>and to bring us together, and to have social forums

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<v Speaker 1>to be able to share things together. And you know,

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<v Speaker 1>it's I also think it's going to be a very

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<v Speaker 1>creative period for people in an innovative period. Um. So

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<v Speaker 1>in in a way I look forward to that. I

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<v Speaker 1>get excited about what that can be. But doesn't mean

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<v Speaker 1>that daily life is going to be completely upbended as

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<v Speaker 1>it has been. Um really just um yeah at times. Right, Well,

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<v Speaker 1>let's talk about that a little bit. I mean both

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<v Speaker 1>from the creator's perspective but also the consumer's perspective. I

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<v Speaker 1>mean we are, uh. I think it's safe to say

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<v Speaker 1>fortunate that we already were in this time where our

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<v Speaker 1>consumption patterns are changing. And Carol has heard me say

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<v Speaker 1>this a million times, like I am the biggest fan

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<v Speaker 1>in the world of going to the movies. I'll go

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<v Speaker 1>by myself, I'll go with friends, I'll go with family,

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<v Speaker 1>I'll drag somebody along with me. Uh to you know,

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<v Speaker 1>a revival of a movie or a new movie, whatever

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<v Speaker 1>it is. But we do also, to your point, and

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<v Speaker 1>have this amazing ability through all the streaming services to

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<v Speaker 1>see things that we might not ever have seen. I

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<v Speaker 1>think it's fair to say that a movie like Parasite,

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<v Speaker 1>probably without streaming and without sort of the accessibility and

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<v Speaker 1>the Internet, would not have maybe landed the way that

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<v Speaker 1>it did, especially in the United States. What does that

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<v Speaker 1>sort of consumption pattern mean for movies going forward, even

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<v Speaker 1>outside of the virus sort of how we're able to

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<v Speaker 1>get all these different movies. Uh, you know that point.

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<v Speaker 1>It's actually very exciting because it's we are global cinema.

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<v Speaker 1>It is you know, world cinema. UM, we get to

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<v Speaker 1>now see store or something like parasite would not have

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<v Speaker 1>reason without the knowledge of h without it was actually

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<v Speaker 1>seen that we've in theaters first and it's now online

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<v Speaker 1>for people to to see. UM. But as you know,

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<v Speaker 1>it's UM, there's no longer there's no longer quote far

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<v Speaker 1>in film. It's just global, you know, the World Cinema International.

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<v Speaker 1>So I produced the movie The Irishman UM and UH

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<v Speaker 1>that film was theatrically distributed uh in over twelve hundred

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<v Speaker 1>theaters and then um it went on Netflix. Now those

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<v Speaker 1>two could quote, those two could um could live together.

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<v Speaker 1>There was. They are two different experiences to be in

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<v Speaker 1>the theater uh and to watch something online, but they're

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<v Speaker 1>not mutually exclusive. UH. And you know each brings you

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<v Speaker 1>a different type of a different type of experience. You

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<v Speaker 1>see different things, uh when you're in a movie theater

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<v Speaker 1>and with an audience versus when you're in your living

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<v Speaker 1>room and only with your your family as we have

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<v Speaker 1>all been for the past. Jane, what are the things

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<v Speaker 1>about counting? Well, listen, that's actually been part of I

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<v Speaker 1>mean joke, not joke. You know, it's like what day

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<v Speaker 1>is My husband even last night he's like, uh, we

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<v Speaker 1>is it Saturday? Like it's just crazy, like our concept

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<v Speaker 1>of time. Um, we've all kind of lost what day were.

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<v Speaker 1>And one thing I wanted to ask you is what's

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<v Speaker 1>the future of content? I mean, so many productions are

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<v Speaker 1>completely shut down? You know, what does that happen? You know?

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<v Speaker 1>Or what happens then when you have six or twelve months,

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<v Speaker 1>if not more, of nothing being taped, is there enough

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<v Speaker 1>stuff out there that's in a holding pattern or will

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<v Speaker 1>we see an impact of that? I think you'll see

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<v Speaker 1>some impact of that, without question. It's been how long ago,

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<v Speaker 1>It really depends how long agoes on. There are a

0:14:55.200 --> 0:14:59.720
<v Speaker 1>number of movies ready to ready to start shooting, and

0:14:59.800 --> 0:15:03.680
<v Speaker 1>I'm know there uh, you know certainly on series. Uh,

0:15:03.880 --> 0:15:05.880
<v Speaker 1>there are a number of shows, but we have to

0:15:06.120 --> 0:15:10.840
<v Speaker 1>do it's an industry. Um. Make sure that our crews

0:15:11.040 --> 0:15:14.960
<v Speaker 1>are our crews are safe, uh and um, and how

0:15:15.160 --> 0:15:18.080
<v Speaker 1>we do things, whether it's going on a location scout,

0:15:18.240 --> 0:15:23.000
<v Speaker 1>everybody jumping into a van together, or craft services. I mean,

0:15:23.080 --> 0:15:25.400
<v Speaker 1>you just think of the daily You just think of

0:15:25.520 --> 0:15:28.160
<v Speaker 1>the you know, the things that you do to prep

0:15:28.200 --> 0:15:32.000
<v Speaker 1>a movie. You're all in a tight spot together. Uh,

0:15:32.280 --> 0:15:35.680
<v Speaker 1>so you know, how do we social distance? How do

0:15:35.760 --> 0:15:40.000
<v Speaker 1>we change? Uh? How do two actors who are doing, um,

0:15:40.640 --> 0:15:44.440
<v Speaker 1>you know, a love scene? Do you did that change? Um?

0:15:44.600 --> 0:15:46.480
<v Speaker 1>You start to think of you start to think of

0:15:46.480 --> 0:15:49.640
<v Speaker 1>of of theater. Are you going to change the way

0:15:49.880 --> 0:15:57.320
<v Speaker 1>something is actually directed and choreographed? Can you touch you

0:15:57.400 --> 0:16:00.760
<v Speaker 1>know what does that? Does that look like? The suddenly

0:16:01.200 --> 0:16:07.080
<v Speaker 1>the way um somebody costumes design? Are we what kind

0:16:07.080 --> 0:16:09.280
<v Speaker 1>of masks are we wearing? In gloves? I mean you

0:16:09.360 --> 0:16:12.440
<v Speaker 1>start to you start to go into the you know

0:16:12.640 --> 0:16:16.320
<v Speaker 1>the details of it and you know what does that all?

0:16:16.680 --> 0:16:19.440
<v Speaker 1>What does that all look like? But yes, there will

0:16:19.520 --> 0:16:23.000
<v Speaker 1>be content out there. I think uh was also a

0:16:23.160 --> 0:16:28.720
<v Speaker 1>place for audiences to rediscover things to um and there

0:16:28.840 --> 0:16:32.800
<v Speaker 1>are facing so many movies that haven't gotten you know,

0:16:32.960 --> 0:16:37.160
<v Speaker 1>attention that can now um, you know, now be seen.

0:16:38.240 --> 0:16:41.000
<v Speaker 1>So you started in the beginning. You mentioned earlier how

0:16:41.200 --> 0:16:43.080
<v Speaker 1>like all of us were getting a little cabin crazy.

0:16:43.160 --> 0:16:45.960
<v Speaker 1>So I'm curious. I owned up and I said, I

0:16:46.040 --> 0:16:49.040
<v Speaker 1>binged on Tiger King. I'm just curious what you're watching

0:16:49.080 --> 0:16:52.680
<v Speaker 1>at home? Um, what you're doing, um, as you are

0:16:52.760 --> 0:16:59.400
<v Speaker 1>sheltering at home. Been working a lot and keeping um,

0:17:00.520 --> 0:17:07.399
<v Speaker 1>keeping my teams active. I think I personally feel that

0:17:08.040 --> 0:17:12.480
<v Speaker 1>the more I work than I will the more the

0:17:12.560 --> 0:17:16.440
<v Speaker 1>more I work than I'll keep my sanity. When I

0:17:16.720 --> 0:17:21.640
<v Speaker 1>stopped working and have scientists think I kind of lose

0:17:21.720 --> 0:17:26.320
<v Speaker 1>it a bit. Um. But I've watched Unorthodox, which I

0:17:26.400 --> 0:17:31.280
<v Speaker 1>thought was terrific. I what how you're king with my daughter?

0:17:31.760 --> 0:17:37.320
<v Speaker 1>And you know, I'm a total um news junkie, So

0:17:37.680 --> 0:17:41.960
<v Speaker 1>that is um. So I guess, I guess I'm into heaven.

0:17:42.080 --> 0:17:45.720
<v Speaker 1>But then it gives me anxiety. So yeah, I find

0:17:45.760 --> 0:17:48.920
<v Speaker 1>myself having to read like a you know, a Mura

0:17:49.000 --> 0:17:51.119
<v Speaker 1>Commie novel or something before I go to bed, to

0:17:51.200 --> 0:17:53.680
<v Speaker 1>at least take me to an entirely different place. I can't.

0:17:53.680 --> 0:17:55.720
<v Speaker 1>I can't read the news right before I go to sleep.

0:17:55.760 --> 0:17:59.200
<v Speaker 1>I think, and I think I'm not all that well Jane.

0:18:00.000 --> 0:18:03.400
<v Speaker 1>The other things. The other thing that I've actually rediscovered

0:18:03.440 --> 0:18:07.280
<v Speaker 1>again is I've been reading leads the groups. So it's

0:18:07.359 --> 0:18:12.680
<v Speaker 1>really interesting to suddenly go back and especially as you

0:18:12.760 --> 0:18:16.600
<v Speaker 1>know New Yorker of Long Island, or to go back

0:18:16.720 --> 0:18:23.719
<v Speaker 1>and look at the eighteen uh you know, eighteen fifties, uh,

0:18:24.200 --> 0:18:28.159
<v Speaker 1>with Walt Whitman and what he what he was doing

0:18:28.359 --> 0:18:33.359
<v Speaker 1>from Brooklyn to Long Island, and um, that kind of

0:18:33.520 --> 0:18:40.879
<v Speaker 1>isolation has been, Um, it's been actually lovely. And that

0:18:41.000 --> 0:18:44.119
<v Speaker 1>was Jane Rosenthal, film television producer, co founder of the

0:18:44.200 --> 0:18:46.360
<v Speaker 1>Tribeca Film Festival. And as you said at the top,

0:18:46.440 --> 0:18:51.240
<v Speaker 1>Carol really important player in all of this, especially given

0:18:51.600 --> 0:18:55.360
<v Speaker 1>the history the heritage of the film festival coming out

0:18:55.920 --> 0:18:58.760
<v Speaker 1>after nine eleven. Initially, this is a city we know it,

0:18:59.000 --> 0:19:01.840
<v Speaker 1>we live here that needs some healing right now. What's

0:19:01.840 --> 0:19:04.120
<v Speaker 1>also great about her, Jason, is that man, she understands

0:19:04.160 --> 0:19:07.160
<v Speaker 1>the entertainment world producing content and with everything that's going

0:19:07.200 --> 0:19:09.480
<v Speaker 1>on streaming. I feel like it was so timely to

0:19:09.520 --> 0:19:11.680
<v Speaker 1>talk with her on so many different levels. So glad

0:19:11.720 --> 0:19:13.600
<v Speaker 1>we were able to catch up with her. You've been

0:19:13.600 --> 0:19:16.080
<v Speaker 1>listening to Bloomberg Business Week Extra, and be sure to

0:19:16.160 --> 0:19:19.000
<v Speaker 1>tune into Bloomberg Business Week Radio Live Monday through Friday

0:19:19.040 --> 0:19:21.600
<v Speaker 1>at two pm Wall Street Time on Bloomberg Radio. I'm

0:19:21.680 --> 0:19:24.639
<v Speaker 1>Jason Kelly and I'm Carol Masser. This is Bloomberg.